Podcasts about niching down

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder how much your agency's growth is limited by staying too broad? Or what could happen if you picked one niche and went all in? Today's featured guest didn't set out to run a food service marketing agency; He followed the opportunities, learned from a few hard lessons selling door-to-door, and eventually discoverd the power of focus. He'll share how niching down, rebranding, and embracing flexibility helped him grow his agency into a specialized agency serving some of the biggest names in food service and the ways in which he and his team refined the agency's positioning. Tyler Smith is the president and owner of Matato, a brand strategy and creative marketing agency focused on food and beverage brands in the food service and “away from home” space. His agency helps those brands reach restaurant operators, chefs, and food service directors with smarter, more intentional marketing. In this episode, we'll discuss: The power of positioning. The difference choosing a niche made for his agency. Flexible selling and empathy in action. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. How Selling Vacuums Led to a Food Service Marketing Agency Tyler laughs about it now, but his first “sales training” involved knocking on doors and demoing carpet cleaners that cost more than most people's first cars. While studying advertising, Tyler was sure he wanted to be a graphic designer or copywriter, and while that door-to-door sales job started as a way earn extra beer money, it ended up being a crash course in marketing psychology. He learned how to capture attention, demonstrate value, and handle rejection — all skills that would later serve him as an agency owner. After college, the 2009 recession hit, and finding a creative job in advertising wasn't easy. So when an agency owner offered him a commission-only sales role, he jumped in. Within a few months, Tyler was closing enough deals to get brought on full-time. Fast forward a decade, and he's now the sole owner of that same agency, rebranded as Matato, now leading a team of specialists helping food brands grow smarter. The Smart Positioning and Rebranding Transformed the Agency When Tyler took full ownership, he knew the agency needed an identity that reflected its niche and direction. The old name didn't quite fit anymore. So he created Matato, a playful twist on “tomato, tomato, potato, potato.” It was something memorable, food-related, and (importantly) trademarkable with a clean domain to match. More than a name change, that rebrand was a signal that the agency was doubling down on food service marketing as their core focus. This was a big move for Tyler as he stepped up as the face of the agency. If you can't own your brand, both emotionally and digitally, you can't expect your clients to trust that you'll own theirs. From Generalist to Specialist: Why Niching Down Drives Growth For years, Matato worked with all kinds of B2B and B2C clients. But as they grew, Tyler noticed the most rewarding and most profitable projects were always in food service. So they made the call to go narrow to grow big. That meant focusing on the brands serving restaurants, distributors, and institutions. Tyler's team helps these brands move from a sales-heavy approach to a true marketing strategy, teaching them how to speak to chefs and operators, not just consumers. Now, their content strategy includes things like their annual Food Service Marketing Playbook, a killer lead magnet that doesn't just promote Matato's expertise , it teaches. Some brands use it to DIY their marketing, others see the value and hire the agency. Either way, Tyler's team wins. What Got You Here Won't Get You There Tyler's secret to getting new business in the early days was just “all grind, no strategy.” Cold calls, trade shows, follow-ups; just pure hustle. But as the agency matured, that changed. They stopped trying to “do everything” and started refining how they show up. After repositioning more firmly in the food industry, their new game plan is rooted in generosity and authority, giving away insights, teaching the industry, and positioning themselves as the go-to experts for food service brands. Their annual Food Marketing Playbook has gotten them great results, and he has also been dabbling in podcasting, an effort that he admits still lacks consistency. All these changes to the brand and how they approach their audience have been a great way to reinvigorate the business and demonstrates his team understands that you can't just tell people to hire you; you've got to show them why. Empathy and Flexibility: The Secret to Long-Term Client Relationships One of Tyler's biggest lessons when it comes to sales is to stay flexible and empathetic. Instead of rigid packages or pushy closes, he focuses on what the client actually needs and finds ways to make it work. That adaptability has helped him build long-term trust (and some very loyal accounts). Sure, early on it led to a few over-committed budgets and sleepless nights, but over time it became one of Matato's superpowers. Tyler calls it “on-the-fly problem solving”, a willingness to adjust, improvise, and make the deal work without losing sight of the big picture. Why Every Specialized Agency Should Start a Podcast Tyler's got deep expertise and connections in his niche. He has noticed podcasting could be the fastest way to build authority and create a content engine without relying on written blogs that no one's reading anymore. It's not just about attention; it's about access. When you interview potential clients and peers in your industry, you're building relationships that open doors. As Jason put it, “It's the number one thing I ever did for my business.” How Curiousity Keeps Your Agency Evolving Looking back, Tyler can see that curiosity helped Matato survive and evolve, especially during the pandemic. When food service came to a standstill, his team didn't sit idle. They experimented, collaborated with chefs and influencers, and tested new lead-gen angles. Things are constantly changing and what got you to this point won't get you there. So his message to agency owners is to stay curious and willing to try many things. Otherwise, you'll be doomed to fail.

Does niching down mean cutting yourself off from opportunity or is the opposite true and the key to attracting more clients actually lies in how your brain filters reality?In this episode, Jess unpacks the science behind niching down, how your Reticular Activating System (RAS) shapes what you see (and miss) in business, and why your focus, not your effort, determines your success.She bridges the gap between neuroscience and manifestation so you can stop chasing and start magnetising the right clients, opportunities, and results.In This Episode, You'll Learn:Why “speaking to everyone” is the fastest way to stay invisible onlineThe neuroscience of manifestation: how your Default Mode Network, Salience Network, and RAS decide what opportunities you noticeThe energetic and strategic reason niching down expands, not limits, your businessHow to reprogram your subconscious to recognize (and attract) your dream clientsThe “Gorilla Effect”: what your brain literally can't see when your niche and message are unclearHow your marketing frequency mirrors your mindset and how to tune it for client attractionBook Recommendation:Jess mentions Mind Magic: The Neuroscience of Manifestation and How It Changes Everything by James Doty. A powerful look at how science meets spirituality when it comes to rewiring the brain for success and abundance. If you loved today's episode, this read will completely change how you think about your thoughts.NEW! PREMIUM CLIENT ATTRACTION: A three-part on-demand training series designed for women in business who want to attract clients who pay without hesitation and increase their income for the work they're already doing. Enrol here for only $97 with the founding investment (ending soon).

I've spent years talking about fitness, fat loss, and strength training—and that won't stop. But lately, I've realised this podcast needs to evolve with me. In this episode, I explain why The Leo Alves Podcast is niching down—combining my worlds of fitness, card collecting, gaming, anime, and Marvel. I talk about creative burnout, staying authentic as a coach, and why it's okay to let your content evolve as you do. If you've ever felt torn between different passions, this episode will show you that you can bring them together and still stay true to your mission. Sign up to Become A 1:1 Online Fitness MemberBuy My Book, 'Your Fat Loss Journey Starts Here'Start My Free 14-Day Fat Loss Kick-StarterMy InstagramMy ThreadsMy YouTube channelFree Fitness Guides Timestamps:00:24 The Podcast Is Evolving01:24 Why I'm Niching Down Now05:00 Authenticity and Creative Growth08:45 How Pop Culture and Coaching Intersect10:15 Avoiding Creative Burnout14:10 My Promise to Long-Time Listeners15:12 Closing Thoughts + Call to Action

In today's Monday Minutes episode, I break down how to move beyond marketing solely around your professional background and start building a brand that connects with your audience on a deeper, more emotional level. From board game enthusiasts to luxury travel lovers, I share how to identify and speak to the passions, pain points, and identities of your ideal investors. Tune in to learn how to create a message that builds genuine connection and a loyal tribe that lasts through any market cycle. Interested in learning how to take your capital raising game to the next level? Meet us at Capital Raiser's Edge. Learn more here: https://raisingcapital.com/cre

How many times have the gurus advised you to niche down and narrow the focus of your show? But do you feel this is the right advice, or are you being put in a box? After hearing indie podcaster Jacqueline Monroe push back on the “niche rule,” we dove headfirst into the debate. Some of us see niching as a growth strategy and a path to monetization. Others argued that building your brand and finding your voice matter more than fitting into a neat category. Along the way, we asked hard questions: Can “just being yourself” really be a strategy? Is it possible to grow broad and still connect deeply? And does every podcast need to monetize to be successful? This conversation isn't about rules; it's about what works for you. When it comes to podcasting, the only box that matters is the one you decide to build.Episode Highlights: [02:26] Segment Introduction [05:39] Jacqueline Monroe's Philosophy[07:17] Discussion: Is Niching Down Necessary?[15:54] Reframing the Niche Debate[29:43] Niching Down vs. General Topics[46:10] Examples of Non-Niched Podcasts[50:21] New Segment Idea: Clip DiscussionsLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠The Jacqueline Monroe Show: https://www.youtube.com/channel/UCFsUX8YeuRQcuQgcE37T4AgEmpowered Podcasting Conference 2 Retrospective: https://www.youtube.com/watch?v=q0bBC8m2syERemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

S5:325 In this episode of Small Business Stories, host Dr. LL sits down with Emil Abedian, CEO of Council CPAs and newly minted author of Council to Council. Emil shares candid lessons from 15+ years in entrepreneurship, scaling from a solo CPA to a trusted partner for law firms nationwide.

S5:325 In this episode of Small Business Stories, host Dr. LL sits down with Emil Abedian, CEO of Council CPAs and newly minted author of Council to Council. Emil shares candid lessons from 15+ years in entrepreneurship, scaling from a solo CPA to a trusted partner for law firms nationwide.

Designer and studio owner Erik Herrström shares his journey from Sweden to Vienna and the experiences that shaped his career. He talks about working with global brands like Nike, Google, and Spotify, the leap from freelancing to running his own studio, and the lessons learned along the way. Erik reflects on the value of networking, learning from others, and embracing mistakes as essential steps in building a successful creative business.WebsiteInstagram

In this episode of The Fractional CMO Show, Casey Stanton unpacks one of the most important skills for any fractional leader: knowing how to choose the right clients. Using his “inside the car, outside the car” analogy, he explains why the biggest wins come from focusing first on the obvious stuff—industry, revenue, sales model—before worrying about the intangibles like personality or mission. Casey also shares why chasing “perfect clients” is a dangerous trap, why nonprofit work is best done through volunteering instead of client contracts, and why sometimes you just need to test drive a client for 30 or 90 days before deciding if they're a fit. Along the way, he reveals his own hacks—like seeking out values-driven, reliable clients—and explains how setting strong boundaries (with clients or even your kids) builds long-term respect and trust. Key Topics Covered: • The “inside the car / outside the car” model for identifying clients • Why chasing the “perfect client” early on can hurt your business • How to use 30–90 day test drives to qualify clients • Why nonprofits are better served through donations, not contracts • Setting boundaries that clients (and kids) actually respect • Hacks for finding reliable, grateful clients who pay on time • Why morally neutral clients can fuel your mission-driven work • How to build experience, credibility, and income faster by saying yes before saying no

Brian Thompson marks a major milestone with Episode 100 of the Mission Driven Business podcast! In this special retrospective, Brian reflects on 10 standout episodes that made a lasting impact and continue to resonate in his business and life. Whether you're new to the podcast or a long-term listener, Episode 100 captures the heart of the conversations that Mission Driven Business is all about. Episode Highlights 1. Mike Michalowicz put profit first In Episode 7, Mike Michalowicz flipped the traditional profit formula, redefining how business owners can approach cash flow. Mike's episode gave language and structure for something many business owners struggle with. 2. Brian Thompson opened up on the mic In Episode 8, Brian got personal about how and why he started his own firm, Brian Thompson Financial. It was the first time he allowed himself to really be open on the mic, talking about fear, imposter system, and the drive to create something meaningful. 3. George Kinder asked the right questions In Episode 14, George Kinder's thoughtful and grounded presence shone through as he advocated for life planning, which connects a financial plan to an individual's most meaningful goals. His three Kinder Questions have helped many people get clear about what they want their lives to look like. 4. River Nice led with empathy In Episode 20, River spoke so clearly about how marginalized communities -- especially the LGBTQ+ community -- experience guilt or shame around money. The episode is a powerful reminder that empathy can be a superpower. 5. Anjali Jariwala wrote a new entrepreneurial story In Episode 42, Anjali Jariwala shared how she built a thriving financial planning firm, only to turn around and write a children's book that broke sales records. It's a powerful reminder you can build whatever business you want -- and that your business can evolve with your creativity. 6. Krish Himmatramka proposed using profit for good In Episode 57, Shark Tank alum Krish Himmatramka proved you can build a business for-profit and for-impact. His ethical engagement ring company commits to its values every step of the way. 7. LaSean Smith talked to 100 customers In Episode 69, LaSean Smith advised new entrepreneurs to have 100 conversations in order to build a business that people actually want to use. If you're early in your business, LaSean's advice is clear, tactical, and values-based. 8. Hugo E. Gomez looked before he leaped In Episode 79, Hugo E. Gomez tested his business idea and built a proof of concept before making the leap to full-time entrepreneurship.Now his business is thriving by serving a market overlooked by mainstream brands. 9. Channyn Lynne Parker taught philosophy In Episode 83, Channyn Lynne Parker got poetic, talking about purpose, letting your path unfold, and trusting yourself even when it's hard. But Channyn really stands out for turning the children's song “Row, row, row your boat,” into a life philosophy. 10. Masami Sato showed that small actions make a big impact In Episode 93, Masami Sato shared how she started her company with a toddler in her kitchen and built it into a global force for good. Her company, B1G1, is built on the idea that small actions, done consistently, can change the world. Resources + Links Episode 7: Being Profit First with Mike Michalowicz Episode 8: Why I Started My Mission-Driven Business Episode 14: Living Your Passion with George Kinder Episode 20: Defining Your Niche with River Nice Episode 42: Creating The Products You Want with Anjali Jariwala Episode 57: Going from Startup to Shark Tank with Krish Himmatramka Episode 69: Building A Business For Financial Independence with LaSean Smith Episode 79: Niching Down with Hugo E. Gomez Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne Parker Episode 93: Harnessing The Power Of Small To Create Global Impact With Masami Sato Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes   About Brian and the Mission Driven Business Podcast  Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

SummaryIn this conversation, Eric, the founder and creative director at Cosmic, discusses the intersection of digital strategy and social impact. He shares insights on how organizations can effectively engage their communities through authentic storytelling and marketing. The discussion covers the evolution of Cosmic as a niche agency, the challenges of social impact marketing, and the importance of building meaningful connections in a crowded digital landscape. Eric emphasizes the need for organizations to find their unique purpose and to measure their impact beyond traditional metrics, advocating for a more authentic approach to marketing that resonates with audiences.TakeawaysCosmic specializes in helping social impact organizations tell their stories effectively.The transition to a niche focus can be challenging but rewarding.Authenticity in messaging is crucial for engaging audiences.Building a community around a cause is more effective than traditional marketing.Digital storytelling plays a vital role in social change efforts.Organizations must measure impact in meaningful ways, not just through vanity metrics.Finding purpose in marketing can lead to more fulfilling work.The balance between marketing and authenticity is essential for long-term success.Investing in core channels like websites and email is crucial for sustainability.The future of digital experiences lies in fostering genuine connections.Chapters00:00 Introduction to Social Impact and Digital Strategy02:37 The Evolution of Cosmic and Niche Specialization05:41 Navigating the Challenges of Social Impact Marketing08:42The Importance of Authenticity in Messaging11:34 Building Community and Engagement in Social Impact13:59 The Role of Digital Storytelling in Social Change17:21 The Future of Digital Experiences and Community Building19:59 Measuring Impact and Success in Social Marketing23:00 Finding Purpose in Marketing and Business Practices25:21 The Balance Between Marketing and Authenticity28:27 Conclusion and Key TakeawaysCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

With only a few weeks left of my summer of guests, I thought it was time to get a little adventurous, and who better to speak to than the wonderful Ashley from A Vow to Artistry?!Ashley specialises in Adventure Elopement styling, which takes her up mountains and off road, creating looks in some of the most hard to reach places. We chatted on:- How Ashley went from Salons to Summits and what inspired her to make the transition.- What it takes to be an 'Adventure Stylist', the commitment, endurance and passion for the job.- Why Niching down is so important LINKS: Join Season 2 of my educator programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠right here. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the makeup artist membership - Level Up Club here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠monthly makeup artist membership!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code ANTIMEMBERSHIP to join for £50 for the ENTIRE YEAR!Free Trial Code: LUCTRYMESubscribe to me on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!  Follow Ashley on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠!Kayleigh's diary of the Business BTS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ newsletter!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Looking for the secret sauce behind building a top-tier recruiting agency in a hyper-competitive market? Want to combine heart-driven recruiting with razor-sharp business strategy? In this must-listen episode, Benjamin Mena sits down with Cari Kraft—legendary leader and top biller at Jacobs Management Group—to reveal how niching down and leading with integrity can skyrocket your recruiting business.  

Megan chats with Sarah Seeds from Plant Based Ginger about the surprising power of narrowing your focus to grow a loyal audience, attract brand partnerships, and create lasting impact. Sarah Seeds has been plant-based for over 20 years, and nothing makes her happier than getting people to rethink veggies. For her, food is creativity, connection, and a little bit of kitchen magic. Whether it's turning zucchini into crispy fries, chickpeas into dreamy hummus, or filling your plate with bold, colorful plants, her goal is simple: to help you fall in love with veggies, one delicious bite at a time.  We dig into why doing less can actually help you grow more. Sarah shares how choosing one clear focus transformed her blog, brought exciting brand collaborations, and kept her creative energy alive. If you've been resisting niching down, this episode will give you the clarity and motivation you need to move forward with confidence. Key points discussed include: - Start with what you love: Passion is the best fuel for building a brand that lasts. - Analytics reveal the path: Use data to see what content resonates and double down on it. - Authenticity wins every time: Genuine engagement builds stronger, more loyal communities. - Brands want specialists: Companies notice when you're known for one thing done well. - Niching down isn't just content: Photography style, captions, and even music choices matter. - Local and seasonal storytelling: Highlighting fresh, regional ingredients adds depth and uniqueness. - Community beats competition: Collaboration with other creators expands reach and support. - Flexibility drives success: Growth comes when you're willing to pivot and refine your focus. The Grow Community Cookbook If You Loved This Episode… You'll love Episode 468: A Hyper-Niche Blog is More Valuable Than You Think (+How to Make an Income From it) with Emily Rhodes Connect with Sarah Seeds Website | Instagram

What if the fastest way to grow your agency was by narrowing your focus, not broadening it?Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,' the dangers of chasing every client, and why desperation almost always leads to bad deals.You'll also hear real stories: how a manufacturing-focused agency became an industry leader, how a commercial real estate branding shop doubled revenue in a year, and how one 30-year-old agency was destroyed by ignoring AI.What You'll Learn:The costly mistakes of running a generalist agencyHow Steve found his perfect niche and tripled profitabilityWhy does desperation and chasing every client backfireOvercoming team pushback and fears of “getting bored”The three different ways agencies can niche for long-term successThe quickest way to build authority and close deals fastConnect with Steve Guberman:Agency Bytes Podcast — https://www.agencyoutsight.com/podcastBook an Agency Accelerator Call — https://calendly.com/stevegubermanLinkedIn — https://www.linkedin.com/in/agencycoach/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Tired of saying yes to everything—and still not getting paid what you're worth? Martha Fogarty was, too. After years of permalance gigs, unpaid invoices, and murky job titles, she drew a line in the sand. In this episode, Martha shares how getting hyper-clear on her niche and offer flipped the power dynamic, brought in multiple five-figure clients, and helped her build a freelance business that's finally on her terms. If you've ever felt like clarity could change everything—this one proves it can.About Martha:Martha is the founder of LIFTOFF — fashion's ultimate brand launch lab. Part design school, part business bootcamp, it's where early-stage founders learn how to build labels that don't just look good but become successful, profitable companies. She's spent 25+ years helping companies go from scrappy idea to runway darlings with record-breaking revenues, including Chris Benz and Brandon Maxwell. Along the way, she's picked up CFDA awards, launched, scaled and sold two brands of her own, and guided dozens of founders from "I think I want to do this" to 7-figure business owners. Her mission? Demystify the fashion industry, skip the gatekeeping, and equip and empower future founders to lead like both the Creative Director and the CEO of their future.Connect with Martha:Email her at martha@321liftoff.netCheck out her websiteFollow on Instagram Connect on LinkedIn Download my Freelance Price List just for fashion (it's free!): sewheidi.com/price

Clarity cuts through, growth follows true. In today's episode, I share why narrowing your focus helps you attract the right listeners, build a strong reputation, and create deeper connections that last. Through real examples and simple frameworks, I break down how to answer the three most important questions for your show: Who do you help? How do you help them? What do you help them with? By the end, you'll see how clarity leads to growth, and why less really does mean more when it comes to podcasting. Tune in now and learn how to grow your podcast with purpose.Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/A free 30-minute call with Kevin: https://calendly.com/kevinpalmieri/free-30-minute-podcast-breakthrough-session-with-kevin?month=2025-08If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(2:35) Coffee chains as audience examples(5:10) Defining your who, how, and what(7:00) Why branding and reputation matter(13:09) Nicole, host of Tune In: Discovering Your Authentic Self podcast, has this to say about Next Level Podcast Solutions.(15:03) Talking to fewer but deeper(19:02) Niche, positioning, and referrals(23:32) Turning your podcast into a business(25:13) OutroSend us a text

Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business. Guest Name: Lindsey Busfield Title: Vice President/Partner Company: Optimize My Firm Website: https://optimizemyfirm.com/ lindsey@optimizemyfirm.com

What if focusing on fewer services and leaning into the right relationships could transform your business and generate millions in ROI? On this episode, our host Kevin Thompson talks with Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan. Corey has spent 20 years in the marketing industry, navigating a career that began in traditional advertising and evolved into digital marketing leadership. Through a succession plan, Corey became the sole owner of Voltage, where he reshaped the agency from a generalist “do-it-all” shop into a focused powerhouse specializing in SEO, paid search ads, and website creation. In this conversation, Corey shares how mastermind groups and peer communities gave him tough love and clarity, pushing him to double down on what he and his agency do best. He highlights how intentional relationships shaped his path as a leader and fueled his company's growth. Corey also recounts a standout client success story—how his team helped a logistics firm turn a $77,000 investment into $1.2 million in revenue. Listeners will gain powerful insights into niching down, building stronger networks, and the ROI of authentic, meaningful relationships in business.   02:18 – Guest Introduction: Corey Morris • Shout-out to Jessica and the Podcast Guest platform for the introduction. • Corey shares his excitement and context for the conversation. • Kevin sets the stage for Corey's story of career and relationships. 03:26 – Corey's Journey: From Project Manager to CEO • Early career pivot into digital marketing before it became mainstream. • Hands-on learning of SEO, HTML, and search strategies in the early 2000s. • Transition into agency leadership through a succession plan. 07:18 – Challenges and Strategic Decisions • The tension between being a generalist agency vs. specializing. • Tough choice to focus only on SEO, paid search, and websites. • Letting go of “good” work to focus on the “best” opportunities. 12:04 – The Importance of Relationships and Community • The role of mastermind groups and Agency Management Institute. • Peer feedback that pushed Corey to niche down and gain clarity. • Value of accountability, candid feedback, and tough love. 20:33 – Client Success Stories and ROI • Logistics firm case study: $77K investment generated $1.2M in revenue. • Importance of measurable ROI in digital marketing. • Turning lessons into the START Planning framework and his book. 23:56 – Sharing His Process and Book • Introduction to The Digital Marketing Success Plan. • Free tools and resources available at thedmsp.com. • Why Corey focuses on “helping, not selling.” 29:18 – Conclusion and Final Invitation • Kevin highlights Corey's authenticity and client-first approach. • Corey's reminder: every business needs a clear digital plan. • Invitation to connect with Corey and build meaningful relationships. Key Quotes “Sometimes tough love is exactly what we need to get clarity.” — Corey Morris “We had to let go of good work to focus on the best work.” — Corey Morris “Relationships aren't just connections—they're lifelines for clarity, accountability, and growth.” — Corey Morris Connect with Corey Morris Website: thedmsp.comAgency: voltage.digitalLinkedIn: linkedin.com/in/coreymorris Email: corey@thedmsp.com   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts Spotify iHeart Radio Stitcher

I sit down with Jesse Weidner in this episode, owner of Weidner Landscape Solutions, to uncover the real journey behind building a successful landscaping business. In this episode, Jesse shares actionable insights on scaling from a solopreneur to a thriving team, the power of niching down, and how to create a steady flow of qualified leads through intentional marketing strategies. Discover how leveraging tools like SynkedUP transformed his job costing, pricing, and profitability, and learn the essential lessons every entrepreneur should know about project management, team building, and maximizing margins. Whether you're just starting out or looking to take your landscaping business to the next level, this episode is packed with practical advice and inspiration for business owners in the green industry. If you're interested in learning more about SynkedUP, check us out:  SynkedUP - Landscape Business Management Software https://synkedup.com/ Follow us on Instagram: @SynkedUP  

From A Big Four Firm to Entrepreneurship In this special episode of The Accountant's Flight Plan, Brannon sat down with Raffi Yousefian, a NY/DC-based CPA and entrepreneur, to discuss his journey to building a thriving tax practice. Raffi began his career at EY before launching his own firm in 2016, growing rapidly before making the bold decision in 2022 to niche down into three verticals. By 2023, he doubled down on his fastest-growing and most rewarding segment: restaurants. He dedicated his brand to that niche and sold off the rest with the help of Poe Group Advisors.Timestamps:00:37 – Intro of Raffi Yousefian his background from EY to launching his own firm and finding his niche04:00 – Why Raffi left public accounting to become an entrepreneur06:50 – Doing less to grow more: The power of niching11:45 – Selling off part of a firm: Risk vs. reward15:20 – Why focus builds deeper expertise and stronger advisory20:00 – Benchmarks, AI adoption, and automation in accounting27:33 – DJ life during tax season: A funny story31:48 – Book recommendation: Crossing the Chasm by Geoffrey Moore33:00 – Connect with Raffi via LinkedIn: https://www.linkedin.com/in/raffiyousefian/ 

Tyler sits down with Max Dunbar, a comic book and concept artist known for his work with Marvel and DC. Max shares insights into his new deluxe hardcover book, 'Fantasy Art,' launching on the Zoop crowdfunding platform, which compiles some of his best work over the past decade, and discusses the challenges and rewards of the creative process. Join an in-depth conversation that explores the intricacies of being a professional artist and the passion that drives creativity.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when you stop chasing $30K projects and start solving real problems for smaller clients in a way that actually works? Today's featured guest had been building $32,000 websites for mid-market companies. On paper, it looked like success. But in reality, he felt stuck—unfulfilled and back in a corporate-style grind that didn't align with the kind of work or life he truly wanted. When he took a step back, he realized something important: the clients he really wanted to serve were already reaching out. These were smaller, $300K businesses with many of the same challenges agencies see across the board—but without the bloated complexity. So he made a bold pivot. He simplified his offer, created a productized service, and returned to his roots—helping people in a way that felt meaningful, scalable, and sustainable. The result? Less stress, more impact, and a business model built around freedom, not friction. Nate Freedman is the founder of TechPro Marketing and creator of MSP Sites, a productized service built specifically for Managed IT Service Providers. After years of working in high-ticket agency engagements, Nate made a bold pivot—focusing on volume, automation, and scalable coaching for small IT firms. That shift helped him grow from a $20K/month agency to a $2.5M+ business serving over 100 clients with a tight, dialed-in model. We'll explore his early missteps, the aha moment that changed everything, and the system he built to serve a niche audience at scale—without losing his soul. In this episode, we'll discuss: Pivoting to MPSs as the perfect fit. Creating a low-ticket offer. Productizing with a purpose. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Impostor Syndrome and the Accidental CEO Nate's background wasn't in marketing strategy or enterprise consulting. He was a self-taught internet nerd who cut his teeth writing affiliate articles and selling photo recovery software online. He studied accounting, not realizing when he picked that career that being an online marketer was an option. Right out of college, his first job was at an accounting firm, an experience he promptly hated. He felt exposed and like a fish out of water. This is a feeling he recognized years later when, the more his agency took on large, complex clients like Salesforce, the more he felt like a fraud. He was working with large corporations and felt like an impostor. It just wasn't the right fit for him. “I was putting on a kind of a facade. Like, I was pretending to be someone I wasn't… and it just wasn't me.” That realization drove Nate back to his roots: helping people who reminded him of himself. From Big Clients to Bigger Misalignment Nate didn't start small. Like many digital agency owners, his early focus was on winning big projects—$10K, $20K, even $32K website and marketing packages. And sure, those checks looked great at first… until a very good client sent him the dreaded email: “Nate, when are we going to generate leads from this?” That one question—posed by a well-meaning client already $32K in—flipped the switch. Nate realized that delivering work isn't the same as delivering results. The more he moved upmarket, the more he felt like he was back in the corporate world he hated. High-maintenance clients. Long sales cycles. No real alignment. He wasn't building relationships. He was building a façade. Finding His People: MSPs as the Perfect Fit Nate's breakthrough came when he niched down into the MSP (Managed Service Provider) space. These were former tech guys turned business owners—scrappy, smart, and stuck in the same ways agency owners often are. They didn't need $30K marketing retainers. They needed help generating leads, converting visitors, and staying in business. Nate made a gutsy move. He ditched his high-ticket proposals and started sending BombBomb videos to leads who had previously ghosted him: “You turned down my $20,352 proposal. Here's my new one: $2,000 a month, and I'll help you generate leads. I don't even know exactly what I'll do yet. I just want to help you grow.” That transparency worked. Five early adopters signed on, and Nate never looked back. Scaling a Low-Ticket, High-Impact Model What started as a simplified offer became a flywheel. Over seven years, Nate scaled his agency to over 100 monthly clients, all paying around $4,200/month. But growth at that level brings churn. With just 3% monthly churn, he'd have to invest more on sales and onboarding and close three new clients a month just to break even. However, focusing on growing this way meant turning away 75% of leads who were not at least $1 million in revenue that could afford the expense. And most of the businesses reaching out to his agency were at 200K-300K. Nate felt he could service those clients without a big investment in human resources. This sparked the next evolution: MSP Sites. The new offer targeted those MSPs doing $200K–$300K/year. These folks couldn't pay $4K/month… but they desperately needed help. So Nate reverse-engineered a low-cost, high-value offer that started at $200/month and eventually grew to include: Custom-designed websites Human chat agents CRM and booking automations On-demand courses and live office hours Weekly coaching and a client-only community He went from being “just another agency” to becoming an all-in-one marketing partner for small MSPs—at a price they could actually say “hell yes” to. Productizing with Purpose: Lessons from the Pivot This shift to a productized offer came with unexpected lessons, as Nate was confronted with a question from his past work making $32K websites or a $200 website: “Where are the leads?” He realized that whether he was going after the high end or low end of the market, he still had to provide an end result for clients. Low ticket doesn't mean low impact. He has to answer that question while still providing an affordable service, so he started layering in automation, coaching, and a structured experience This slightly raised the price to $300/month, but clients not felt like they were part of a premium program. Nate wanted to help clients not just have a website, but also generate leads, drive traffic, and close the deal. By adding live calls, email support, and a live event, Nate turned MSP Sites into more than a tool—it became a tribe. Once the service was upgraded and clients could get their website set up even faster, the problem was that now they all looked the same. Nate knew his clients deserved better, so he removed the one-click deploy and now ensures each website is custom-designed to look amazing. Of course, this also led to a rise of the set up fee, but clients were more than happy to pay for a better design. Finally, on-demand courses and live office hours were the finishing touch for his new offer and he was finally helping clients much more and building the business he really enjoys. Market Share > Margins (When You're Playing the Long Game) At some point, most agency owners fantasize about selling. Nate's no different—but he's thinking a few moves ahead. Instead of relying on private equity, his bet is on strategic acquisition by a larger company in his own niche. “The best multiple I'm going to get is from someone who wants more market share.” That's why he's focused on volume at the low end. Every small client is a slice of market share. And if you can build community, coaching, and brand loyalty into your offer, you're not just a service provider—you're infrastructure. The Next Frontier: Launching a Mastermind With 300+ paying clients, Nate's building something many agency owners should be thinking about but don't: a mastermind for your niche. Why? Because clients already trust you. They're already getting value. And when you get them in a room together—virtually or physically—magic happens. Better yet, Nate doesn't need to be the guru. The best masterminds don't revolve around one person—they're facilitated, not taught. When the room is full of practitioners, the value is in the conversations. Do Right By People (and You'll Win) Scaling isn't just about tech, pricing models, or marketing hacks. It's about people. Nate credits a huge part of his growth to partnering with E2M Solutions, which removed the HR complexity of managing a dev team in-house. More importantly, it aligned with his core value: “Do right by people. If you do that, no one's going to say anything bad about you. Even when you make mistakes.” It's simple, but in a crowded industry full of overpromising and under-delivering, that integrity stands out—and scales. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Did you know that narrowing your focus to one clear niche can actually bring you more business, not less? In this episode, Steve Kyles and Frank Garay share why the most successful loan officers build their reputation in a specific area first before expanding into others. You'll learn: How a niche instantly sets you apart from the competition and attracts top-producing agents Why trust in one specialty opens the door for deals outside your niche Simple steps to identify or refine your own profitable niche How to position yourself as the go-to expert in your market If you're ready to build a business that stands out and grows faster, this episode will show you how to start strong. → Learn more about coaching at FreedomPlanningCall.com

Did you know that narrowing your focus to one clear niche can actually bring you more business, not less? In this episode, Steve Kyles and Frank Garay share why the most successful loan officers build their reputation in a specific area first before expanding into others. You'll learn: How a niche instantly sets you apart from the competition and attracts top-producing agents Why trust in one specialty opens the door for deals outside your niche Simple steps to identify or refine your own profitable niche How to position yourself as the go-to expert in your market If you're ready to build a business that stands out and grows faster, this episode will show you how to start strong. → Learn more about coaching at FreedomPlanningCall.com

In this episode, I sit down with Steve Kyles to explore the power of finding a niche as a loan officer. We break down why having a niche doesn't mean you're limiting yourself—it actually opens doors. A clear niche helps you stand out, attract the right attention, and build credibility with producing real estate agents. The best part? Once you're trusted in one area, it becomes easier to earn business outside of that niche too. If you need help identifying or refining your niche, we're here to coach you through it. Just visit FreedomplanningCall.com to schedule a free call. Schedule a one-on-one free coaching call, click here or visit DailySuccessPlan.com.

I used to fear niching down, until I realized it brought clarity, purpose, and deeper connection. In this episode, I share how my niche evolved, why it's helped me grow during life transitions, and how it can help you too. Especially if you're a mompreneur rebuilding after grief or change.

Justin Bass, Senior Wealth Manager and Managing Director of MAI Capital Management, has spent the last three decades as an advisor for athletes and sports business professionals. We sat down with Justin to understand his approach to working with a unique client niche, and learn how he draws on both his passion for sports and knowledge of financial planning to offer targeted expertise to clients.

Discover how Fernando Corona transitioned from engineering to successful real estate investing through resilience, mindset, and niching down into DSCR loans. Learn his strategies for scaling portfolios, building partnerships, and finding true financial freedom.See full article: https://www.unitedstatesrealestateinvestor.com/from-engineering-to-real-estate-finding-success-through-risk-and-resilience-with-fernando-corona/(00:00) - Welcome to The REI Agent: Mattias and Erica's Holistic Real Estate Approach(01:00) - Mattias and Erica's Recent Challenges: Health, Loss, and Resilience(03:29) - Introducing Fernando Corona: A Cheerful Perspective Amidst Difficult Times(09:34) - Fernando Shares His Real Estate Beginnings and the Appeal of DSCR Loans(16:40) - The Power of Niching Down in Lending: Fernando's DSCR Success Story(18:23) - Strategies for Effective Networking and Marketing in Real Estate(20:26) - DSCR Loans Explained: Flexibility for Real Estate Investors(27:55) - Real-Life Risks and Rewards: Navigating Investments as a Couple(34:55) - Lessons from Early Challenges: Resilience in Real Estate Ventures(41:07) - Breaking Down Lending Nuances and the Value of Expertise(47:29) - Creative Strategies in Real Estate Financing and Property Management(55:56) - Key Tips for Agents and Investors to Maximize Returns(58:12) - Niche Expertise: Targeting Specific Investor Needs as a Real Estate Agent(01:58:12) - Fernando's Recommended Reads: Mindset and $100M Leads(02:03:12) - Finding Joy in Entrepreneurship: Fernando's Journey Through Struggles(02:05:46) - Where to Connect with Fernando Corona and Final ThoughtsContact Fernando Coronahttps://lnk.bio/itsfernandocoronaYouTube FacebookInstagramLinkedIn--For more excellent content like this, go to https://reiagent.com

Austin Keitner transformed rejection into revenue by leveraging persistence, strategic action, and investment for financial freedom. Learn his secrets to mastering sales, delegating tasks, and achieving business growth.See full article: https://www.unitedstatesrealestateinvestor.com/the-unstoppable-journey-of-breaking-barriers-and-building-wealth-with-austin-keitner/(00:00) - Introduction to The REI Agent Podcast(00:06) - Meet Mattias: Agent, Investor, and Holistic Approach Advocate(00:08) - Meet Erica: Licensed Therapist with a Holistic Perspective(00:14) - The Mission: Living Bold and Fulfilled Lives Through Real Estate(00:18) - Weekly Interviews with Agents and Investors(00:19) - Ready to Level Up? Let's Do It(00:24) - Recap and Introduction to Guest: Austin Keitner(05:12) - Austin Keitner's Journey: From Door-to-Door Sales to Real Estate(05:43) - Learning Sales and Wealth Building from a Mentor(07:01) - Transitioning from Water Heaters to Houses(07:42) - The Importance of Attitude and Effort in Sales(08:16) - Applying Direct Sales Principles to Real Estate(09:27) - Door Knocking as the Main Lead Source(09:49) - Overcoming Rejection and Building a Database(10:12) - Tracking Metrics and Systemizing Sales(12:26) - Leveraging Administrative Support for Growth(14:04) - The Challenges of Hiring and Delegating(16:01) - The Power of Virtual Assistants and Dollar Per Hour Value(16:38) - Avoiding Low Dollar Activities and Focusing on High ROI(17:42) - Leveraging Strengths and Building Effective Teams(18:12) - Delegation and Improving Customer Experience(19:05) - Overcoming Trust Issues in Delegation(19:39) - Partnerships and Cooperation for Greater Success(20:58) - The Power of Collaboration in Business Growth(21:43) - Building and Leading a Team of Agents(24:41) - Niching Down and Becoming a Local Expert(26:15) - Diversifying Income and Real Estate Investment(26:49) - Navigating Market Changes and Staying Focused(29:46) - Lessons Learned from Real Estate Investment Challenges(30:49) - The Goal of Financial Freedom and Optional Work(31:29) - Profit First and Flipping the Financial Triangle(32:29) - Bank Account Accounting and Financial Freedom(34:00) - Syndications: Hands-Off Real Estate Investment(34:26) - Compounding Wealth and Financial Motivation(36:14) - The Compounding Effect of Time and Wealth(36:51) - The Importance of Mentorship and Continuous Learning(37:23) - The Power of Learning from Others and AI's Role(37:52) - Recommended Reading: The One Thing and Buy Back Your Time(39:20) - Small Actions for Big Success in Life and Business(39:35) - Where to Follow Austin Keitner: Instagram and YouTube(40:15) - Closing Remarks and Gratitude for Guest Appearance(40:24) - Outro: Subscribe and Visit REIAgent.com for More Content(40:36) - Disclaimer: Not Investment Advice or Mental Health TherapyContact Austin KeitnerThe Keitner GroupFacebookInstagramLinkedInYouTube--Go to reiagent.com for more incredible holistic content!

From Paris runways to triple net mastery, Rachel Grunn reveals how niche investing, intentional living, and holistic values helped her build wealth, freedom, and a thriving family-centered lifestyle—without losing herself in the grind.See full article: https://www.unitedstatesrealestateinvestor.com/triple-net-trailblazing-and-riding-from-runways-to-real-estate-riches-with-rachel-grunn/(00:00) - Welcome & Show Introduction(00:24) - Family Travel Chat: Eclipse Road Trip(05:22) - Memories Matter: Trips vs. Things(06:21) - Introducing Guest Rachel Grunn(06:26) - Rachel's Early Real-Estate Upbringing(10:42) - Modeling Career & Investing Young(12:20) - Working-Mom Perspectives & Peer Growth(15:19) - Life in Paris: Independence & Challenges(17:33) - Starting in Sales: KW and Going Solo(18:10) - The Power of Triple-Net Commercial Properties(21:17) - Joint Ventures and Finding the Right Tenants(22:16) - Cash-Flow Mindset Beats Commission Breath(25:25) - Mom Guilt, Boundaries & Client Expectations(28:04) - Communication Hacks: Batching & Triage(30:01) - Home Division of Labor & Horseback Therapy(32:02) - Hiring an Assistant & CRM Overhaul(34:44) - Transaction Coordination & Scaling Systems(38:11) - Three Golden Nuggets for Agents(40:35) - Airbnb Partnerships & Niching Down(41:36) - Book Spotlight: The Last Lecture(43:01) - Macro Perspective, Health & Eclipse Awe(45:13) - Life Calendar & Time Awareness(46:59) - Final Advice & Where to Find Rachel(48:10) - Outro & DisclaimerContact Rachel Grunnhttps://RachelGrunn.comFor more incredible info, visit https://reiagent.com

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account and click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account.   Click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization in the agency world. Andrew shares his journey from knocking doors as a pest control salesman to building a premium digital marketing agency exclusively for pest control companies doing $1M+ in revenue. Discover the turning points that led him to niche down, the lessons learned from failed partnerships, and how relentless client focus created a defensible “moat” in a crowded market. If you're an agency owner ready to escape mediocrity, charge premium fees, and build unstoppable growth, this episode is packed with hard-won insights! Episode Highlights: The Power of Niching Down — Why trying to do it all nearly sank Andrew's early agencies, and how hyper-focusing on pest control unlocked 30%+ annual growth for his clients. Specialization = Competitive Advantage — How deeply understanding your clients' industry creates trust, loyalty, and less selling. How to Win Premium Clients — The moment Andrew shifted away from serving “everyone”—and saw sales conversations transform overnight. Delegating for Scale — The crucial role of offloading fulfillment, trusting your gut with hiring, and focusing on what drives business growth. Sales as Education — Why Andrew's consultative, research-heavy sales process is winning 5-figure deals (and how you can copy it). Referral Engines That Work — How a simple, generous referral program exploded new client growth. The Future of Agencies and AI — Navigating industry shifts, staying ahead with holistic search, and why change signals opportunity for top-performers. Preparing for What's Next — Andrew's vision for operational excellence, future leadership, and why swinging big is the only way forward. The resources mentioned in this episode are: Check out Pesty Marketing: https://pestymarketing.com Connect with Andrew Peluso on LinkedIn: https://www.linkedin.com/in/andrewpeluso Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

When she started her business, Julie McAllister was busy making sugar cookies for events around town — but what really lit her up were hyper-realistic, sculptural cakes. When she made the risky decision to niche down and fully own her creative lane, everything changed. That clarity led to Netflix's Is It Cake?, the Food Network, and clients like Reese Witherspoon. On today's episode, we're talking about the power of niching down, trusting your gut, and how clear positioning can fuel real growth.

In the early days, it's tempting to say yes to everything, especially if you're in services and can technically do it all.  But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten. Walt Maclay learned this the hard way. He didn't start with a GTM strategy or customer persona. He just started consulting after selling off a previous company. And like many technical founders, he figured the work would come if the skills were strong. It didn't. The turning point wasn't better execution. It was focus. Highlights include: Selling Worldwide Since 1999 (01:00), Going for What People Ask For (04:00), Specializing and Niching Down (05:37), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!  

Course-creation expert James Marland shares how personal setbacks led him to empower therapists and educators through online courses. His experience highlights the value of niching down, embracing imperfection, and recording wins — with actionable wisdom for growing a mission-driven course business.James Marland is the founder of Course Creation Studio and host of the Scaling Therapy Practice podcast.In this episode, Ari, Abe, and James discuss:06:08 — The Importance of Niching06:54 — Attracting Your Ideal Client11:21 — Embracing Authenticity Through Storytelling14:17 — Passion Over Profit18:05 — Using a Cohort Model for Personalized Learning21:26 — Building Client Relationships Online25:30 — Joyful Niching in Work26:08 — Insightful Advice for Aspiring Entrepreneurs“Answer the question, not where are my clients, but how do I help them find me? Because they're already looking. Your ideal client is already looking for you.” — James MarlandGuest Bio:James Marland is the passionate founder of Course Creation Studio, where he empowers educators, therapists, and changemakers to amplify their impact through online courses. With a backstory marked by a transformative career shift, James turned a personal crisis into a calling—dedicating himself to helping others harness their potential. A believer in the power of starting small to achieve great things, James champions a practical, step-by-step approach to learning and innovation. At Course Creation Studio, he guides mission-driven professionals to craft compelling educational experiences and write their own success stories. Committed to lifelong learning and grounded in his faith, James inspires his audience to step out of their comfort zones and make a meaningful difference. To support his mission, he is also the founder and host of the Scaling Therapy Practice podcast.Resources or websites mentioned in this episode:MiraseeRuzukuCourse Creation Studio: CourseCreationStudio.comScaling Therapy Practice podcast: https://open.spotify.com/show/7LlAlEJr39YRD3FCTCm9Vf?si=a96d093078234f0bCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Daily Wins, Niching Down, and Course Creation That Works (James Marland) coming soon.

Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don't have a tight feedback loop.  That's how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups.  He knew the problem firsthand, but he didn't rush to scale. He optimized for speed, feedback, and reality checks. Most founders don't. Highlights include: Validating Within your Network (03:53), Predictable Channels for Early Growth (14:21), Niching Down (19:05), The Sweet PMF Feeling (23:35), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

→ Sun & Sand Client Communication Templates: Your go-to workflow for smooth, stress-free beach and all-inclusive bookings. Ever feel like you're trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori's story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you've ever wondered whether it's worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way). About Lori Gold: Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client's experience—and she's on a mission to make that possible for as many advisors as she can. Facebook group: facebook.com/groups/theresortsoftherivieramaya Mexperts: exploremoremexico.com/mexperts-membership Mexican Caribbean 101: exploremoremexico.com/offers/T7WSDFks/checkout exploremoremexico.com/offers/MP3KunVM/checkout Today we will cover: (02:20) A free trip that changed everything; specializing in riviera maya (09:40) Why specializing makes your life so much easier (17:05) Getting first-hand experience; resort visits, excursions & local know-how (25:15) The Mexperts community and resources for advisors (30:10) Streamlining with custom workflows to ensure efficiency (33:05) Establishing trust through deep destination expertise (40:10) Tips for niching down and growing your travel business DEFINING YOUR DREAM CLIENT GUIDE A free workbook designed to help travel advisors define, attract, and convert more of your dream clients! JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today's episode of Insight Out, I'm thrilled to have ⁠Joel Lalgee⁠, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok. In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration. Tune in now, and gain the knowledge you need to make your content truly stand out. Here's what you can expect in this episode: Loving content creation means consuming and understanding it. - (06:01) Social media platforms focus on revenue through ads. - (13:30) The Power of Niching Down - (19:10) Joel covers LinkedIn credibility and text in videos for attention. (20:18) Simplify speech and writing for more impact.- (25:03) Competition for attention in content creation. - (30:06) Blocking time for priorities in calendar is key for building a brand. - (34:00) Using funny, entertaining content for marketing strategy. - (38:50) Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20) Building relationships through unique content is essential. - (57:07) Focus on real relationships, not just gaining followers.- (1:04:19) Key insights: Mastering the perfect hook, line, and sinker for your videos Riding the hashtag highway to get your content seen Time juggling like a boss between work, family, and content creation Real talk on the common facepalms content creators make Notable quotes: “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel Resources Joel: Joel's Company Website: ⁠https://www.therealestrecruiter.com/⁠ Social Media ⁠https://www.linkedin.com/in/joellalgee/⁠ ⁠The_realest_recruiter⁠ ⁠https://www.youtube.com/@Therealestrecruiter⁠ ⁠https://www.instagram.com/the_realestrecruiter/⁠ ⁠https://twitter.com/Humanheadhunter⁠ Billy Samoa  https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on February 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey photography friends! This week we're sitting down with the amazing Vanessa Joy, who's juggling life as a photographer in both Austin and the NYC area while raising a family and teaching others how to rock their photo businesses. Vanessa gets real about her journey from high school darkroom days to building a thriving multi-genre photography career. She shares some seriously game-changing insights on how she's managed to avoid burnout (even while traveling 150 days last year!), create meaningful boundaries, and build the financial freedom that lets her work and travel on her own terms.In this heart-to-heart conversation, Vanessa dishes on:How she turned a personal trip to Africa into a sponsored opportunity (so smart!)Her candid approach to balancing family life with entrepreneurshipWhy saying "no" has become her superpower for sustainabilityHer clever strategies for creating passive income through real estate and education (check out her website here!)Hit that play button to grab all of Vanessa's wisdom and don't forget to check out her Instagram for the "Joy Tools" guide she mentioned! Trust me, your work-life balance will thank you!⚖️ Extra thankful for our May podcast sponsor - The Contract Shop If a storm damaged your home, you'd have insurance to cover it. But what about protecting your business from legal storms?The Contract Shop is your one stop shop for contracts, terms and conditions, privacy policies, LLC set up, and trademark support. The Contract Shop has everything photographers need to build a legally sound business.Save 30% off your first purchase from The Contract Shop. ___________________________________________________________________________ The doors to the Fully Booked Method open again on July 15th! Join the waitlist for all the details and to get first dibs on one of the spots. Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients—giving you predictable income, creative fulfillment, and the freedom to build a photography career on your terms.It's time to go from stressed out to booked out!!

Struggling to differentiate your business? Niche business expert Todd Howard reveals his proven 5-step framework for finding your unique market position without chasing trends in this episode of Play Big Faster. Learn why niching isn't about leaving money on the table but creating a "nest of safety" where your strengths are leveraged. Todd shares how solopreneurs can identify hidden niche opportunities using their unique abilities instead of picking markets. You'll learn: how Simon Sinek exemplifies standing out from competitors with a unique approach, why 50-something entrepreneurs have natural advantages in niching down, and practical strategies for attracting ideal clients through positioning. Todd explains his go-to-market niche strategy that transforms unique insights into product differentiation, busting common myths about target subset market strategies. Listen now to transform your business positioning with Todd's framework for developing your unique selling proposition.

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS~~~~~~~~~~~~~Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? ***How to use organic lead generation? ***How to make money speaking...***How to overcome that block to getting visible by your ideal clients...During this live coaching session, our guest Marty Lochstet gets clarity on which industries to focus on by dating a few industries before deciding who she enjoys working with.~~~~~~~~~~~~~***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Points of Interest1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach.2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadore: coaching agency owners to avoid solopreneur traps and scale their businesses.2:30 – 3:11 – "No More Solo" Coaching Program: Details of John's group coaching for agencies in the $100k-$400k range focused on delegation and growth.3:11 – 3:37 – Coaching for Scaling Agency CEOs: Information on John's one-on-one coaching for CEOs aiming to delegate and further scale their agencies beyond $500k.4:32 – 5:30 – The Founding Story of Lemonly: John recounts the pivot from a broad digital agency to specializing in infographics for better focus and impact.5:36 – 6:50 – Strategic Niche of Infographics: How Lemonly's focus on infographics led to recognition and work with major brands like Netflix and MLB.8:38 – 9:25 – The Challenge of Scaling a Niche: The episode transitions to discussing the dilemma of staying niched versus widening services for continued growth.14:51 – 15:03 – Introduction to the Product Ladder: John introduces his framework of four ways service businesses can generate revenue.15:03 – 17:18 – Levels of the Product Ladder Explained: A brief overview of the custom, done-for-you, done-with-you, and DIY service levels.17:54 – 18:08 – Utilizing the Ladder for Increased Profit: The concept of moving clients up or down the ladder and repackaging services for better retention and profitability.26:58 – 28:31 – Avoiding Custom Work at "Done-For-You" Prices: John cautions against providing bespoke services while charging for standardized offerings.Show NotesConnect with John:Johntmeyer.comLinkedInInstagramYouTubeLove the PodcastLeave us a review here.

If you've just graduated or are still in school to become a health coach, this episode is for you. In this solo episode, we walk through exactly what we wish we had known when we were starting out—what actually works, what doesn't, and how to avoid spinning in overwhelm. From choosing a niche to sending your first follow-up emails, we're giving you the foundational steps to get your business up and running with confidence. We cover the early mindset struggles, how to do market research that shapes your offers, and how to start showing up online (even without a finished website). This isn't about perfection—it's about momentum, clarity, and knowing where to put your focus so you can serve the people who are already looking for you. Key Takeaways Why niching down is more important than ever—and how to do it right The biggest mistake Rachel made in her first two years of business How to structure a nurture email sequence that converts your freebie leads into clients The value of follow-up emails (and what each one should say) Tips for building a simple, effective website that speaks to your ideal client How to conduct market research calls that shape your offers and content Why you need to think about your value ladder—even if you're just getting started The difference between “features” and “benefits” in your messaging How to show up consistently online and offline without burning out Resources Mentioned Join our Free Facebook Group to connect with like-minded health coaches: https://bit.ly/Healthcoaches Apply for a Strategy Call to explore the Healthy Hustle Mastermind: https://rachelafeldman.as.me/healthyhustleapplication Learn More about the Healthy Hustle Mastermind: https://yourhealthcoachbiz.com/healthy-hustle-mastermind/ Tools for automation: Practice Better, Acuity, Voxer Recommended reading: Books by Seth Godin and Ryan Deiss This episode is your go-to if you've been spinning your wheels wondering what to do next—or how to finally get your first (or next) clients.

In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone's success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you've ever struggled with whether to specialize or go broad, this episode is for you.Timestamps:(00:00) - The problem with copying success(00:39) - Post Malone's career evolution(02:12) - Why success leaves clues(03:35) - Finding your starting point(04:17) - The power of deep expertise(05:00) - Social media and consistency(06:15) - The restaurant analogy for niching(07:01) - Outro and call to actionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo

Building A Business From Pleasure Not Pressure. Soul CBD Sleepi Gummies https://get-soul.com/sleepi-gummies https://wildlysatisfied.com/ Join us for a live event https://condorapproach.com/ In this talk, Taylor Davis, founder of Wildly Satisfied, explores the importance of creating sustainable business models that align with one's unique human design. She introduces concepts such as the significance of human design types like projectors, generators, and manifesting generators, and how understanding these can lead to more intuitive and tailored business strategies. Taylor shares personal anecdotes and practical advice on avoiding burnout by building businesses based on pleasure rather than survival and security. The talk highlights the necessity of individualizing business models according to one's energetic blueprint and offers guidance on how to communicate effectively and create offers that resonate deeply with personal values and strengths. 00:00 Introduction and Personal Background 00:38 The Concept of Sustainable Business 01:14 Understanding Human Design in Business 02:12 Feminine and Masculine Business Models 02:55 Intuitive Strategy and Human Design Types 03:24 Building a Business Aligned with Your Energy 03:55 Macro Vision and Niching Down 10:16 Communicating Your Business Effectively 15:41 Customizing Business Models for Sustainability 19:09 Understanding Projector Roles 19:22 Building a Sustainable Foundation 20:08 Inviting Projector Guidance 20:46 Human Design Q&A 22:44 Integrating Plant Medicine Experiences 24:28 Exploring Human Design Profiles 29:09 Projector and Generator Dynamics 31:43 Emotional Authority in Decision Making

A Note from James I had such a great conversation with my good friend, Sun Yi on his podcast, called Authentic as F*ck, and I felt like I had to say the full name of the podcast because I wanna be authentic. Authenticity is complex, and being yourself isn't always straightforward. With friends, I'm different than when giving a talk or doing a podcast. But authenticity involves knowing who you are in different contexts and what you value. Sun Yi and I explored this in-depth, discussing why being truly authentic often means embracing controversy, taking risks with your content, and understanding that the truth of who you are can change based on the context. Episode Description James speaks with Sun Yi, host of Authentic as F*ck, about the nuances of personal branding, vulnerability, and authenticity. This candid conversation explores why true authenticity can lead to both rejection and opportunity, emphasizing the importance of publishing ideas that genuinely scare you. Listeners will learn why radical openness about successes and failures can be both costly and rewarding, and how traditional perspectives on success and failure often overlook essential lessons about humility and resilience. What You'll Learn: How authenticity can lead to controversy but also open new doors. Why publishing content that genuinely scares you is crucial for meaningful impact. The surprising benefits—and real costs—of being fully transparent about your experiences. How traditional ideas about success and failure can be misleading. Understanding the complexities behind creating content that truly resonates and why some content unexpectedly goes viral. Timestamped Chapters [00:00] Introduction to Authenticity and Personal Branding [01:10] The Complexity of Being Yourself [02:35] Building a Personal Brand Naturally [04:06] The Importance of Vulnerability and Authenticity [05:14] Challenges of Being Authentic [08:29] Niching Down vs. Broad Interests [10:29] Controversial Opinions and Their Impact [18:32] The New York City Article Controversy [23:23] Handling Negative Reactions [37:02] The Value of Authentic Writing [41:03] Deep Dive into Favorite Authors [41:55] Balancing Podcast Topics and Growth [45:17] Understanding Success and Failure [45:22] The Importance of Networking [47:50] Testing Business Ideas [50:56] Learning from Failure [56:16] The Role of Humility in Success [01:00:21] The Journey to Becoming a Writer [01:13:09] The Dot-Com Boom and Bust [01:14:58] Reflecting on the Early Days of Web Design [01:15:47] The Evolution and Current State of AI [01:17:59] AI's Role in Creative Fields [01:32:52] The Future of AI in Healthcare and Other Industries [01:40:18] Political Polarization and Historical Context [01:42:32] Closing Thoughts and Optimism for the Future Additional Resources: Sun Yi's Podcast: Authentic as Fuck Khan Academy Coursera – Online Education Platform