Podcasts about niching down

Course-creation expert James Marland shares how personal setbacks led him to empower therapists and educators through online courses. His experience highlights the value of niching down, embracing imperfection, and recording wins — with actionable wisdom for growing a mission-driven course business.James Marland is the founder of Course Creation Studio and host of the Scaling Therapy Practice podcast.In this episode, Ari, Abe, and James discuss:06:08 — The Importance of Niching06:54 — Attracting Your Ideal Client11:21 — Embracing Authenticity Through Storytelling14:17 — Passion Over Profit18:05 — Using a Cohort Model for Personalized Learning21:26 — Building Client Relationships Online25:30 — Joyful Niching in Work26:08 — Insightful Advice for Aspiring Entrepreneurs“Answer the question, not where are my clients, but how do I help them find me? Because they're already looking. Your ideal client is already looking for you.” — James MarlandGuest Bio:James Marland is the passionate founder of Course Creation Studio, where he empowers educators, therapists, and changemakers to amplify their impact through online courses. With a backstory marked by a transformative career shift, James turned a personal crisis into a calling—dedicating himself to helping others harness their potential. A believer in the power of starting small to achieve great things, James champions a practical, step-by-step approach to learning and innovation. At Course Creation Studio, he guides mission-driven professionals to craft compelling educational experiences and write their own success stories. Committed to lifelong learning and grounded in his faith, James inspires his audience to step out of their comfort zones and make a meaningful difference. To support his mission, he is also the founder and host of the Scaling Therapy Practice podcast.Resources or websites mentioned in this episode:MiraseeRuzukuCourse Creation Studio: CourseCreationStudio.comScaling Therapy Practice podcast: https://open.spotify.com/show/7LlAlEJr39YRD3FCTCm9Vf?si=a96d093078234f0bCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Daily Wins, Niching Down, and Course Creation That Works (James Marland) coming soon.

Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don't have a tight feedback loop.  That's how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups.  He knew the problem firsthand, but he didn't rush to scale. He optimized for speed, feedback, and reality checks. Most founders don't. Highlights include: Validating Within your Network (03:53), Predictable Channels for Early Growth (14:21), Niching Down (19:05), The Sweet PMF Feeling (23:35), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

→ Sun & Sand Client Communication Templates: Your go-to workflow for smooth, stress-free beach and all-inclusive bookings. Ever feel like you're trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori's story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you've ever wondered whether it's worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way). About Lori Gold: Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client's experience—and she's on a mission to make that possible for as many advisors as she can. Facebook group: facebook.com/groups/theresortsoftherivieramaya Mexperts: exploremoremexico.com/mexperts-membership Mexican Caribbean 101: exploremoremexico.com/offers/T7WSDFks/checkout exploremoremexico.com/offers/MP3KunVM/checkout Today we will cover: (02:20) A free trip that changed everything; specializing in riviera maya (09:40) Why specializing makes your life so much easier (17:05) Getting first-hand experience; resort visits, excursions & local know-how (25:15) The Mexperts community and resources for advisors (30:10) Streamlining with custom workflows to ensure efficiency (33:05) Establishing trust through deep destination expertise (40:10) Tips for niching down and growing your travel business DEFINING YOUR DREAM CLIENT GUIDE A free workbook designed to help travel advisors define, attract, and convert more of your dream clients! JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today's episode of Insight Out, I'm thrilled to have ⁠Joel Lalgee⁠, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok. In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration. Tune in now, and gain the knowledge you need to make your content truly stand out. Here's what you can expect in this episode: Loving content creation means consuming and understanding it. - (06:01) Social media platforms focus on revenue through ads. - (13:30) The Power of Niching Down - (19:10) Joel covers LinkedIn credibility and text in videos for attention. (20:18) Simplify speech and writing for more impact.- (25:03) Competition for attention in content creation. - (30:06) Blocking time for priorities in calendar is key for building a brand. - (34:00) Using funny, entertaining content for marketing strategy. - (38:50) Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20) Building relationships through unique content is essential. - (57:07) Focus on real relationships, not just gaining followers.- (1:04:19) Key insights: Mastering the perfect hook, line, and sinker for your videos Riding the hashtag highway to get your content seen Time juggling like a boss between work, family, and content creation Real talk on the common facepalms content creators make Notable quotes: “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel Resources Joel: Joel's Company Website: ⁠https://www.therealestrecruiter.com/⁠ Social Media ⁠https://www.linkedin.com/in/joellalgee/⁠ ⁠The_realest_recruiter⁠ ⁠https://www.youtube.com/@Therealestrecruiter⁠ ⁠https://www.instagram.com/the_realestrecruiter/⁠ ⁠https://twitter.com/Humanheadhunter⁠ Billy Samoa  https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on February 2, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey photography friends! This week we're sitting down with the amazing Vanessa Joy, who's juggling life as a photographer in both Austin and the NYC area while raising a family and teaching others how to rock their photo businesses. Vanessa gets real about her journey from high school darkroom days to building a thriving multi-genre photography career. She shares some seriously game-changing insights on how she's managed to avoid burnout (even while traveling 150 days last year!), create meaningful boundaries, and build the financial freedom that lets her work and travel on her own terms.In this heart-to-heart conversation, Vanessa dishes on:How she turned a personal trip to Africa into a sponsored opportunity (so smart!)Her candid approach to balancing family life with entrepreneurshipWhy saying "no" has become her superpower for sustainabilityHer clever strategies for creating passive income through real estate and education (check out her website here!)Hit that play button to grab all of Vanessa's wisdom and don't forget to check out her Instagram for the "Joy Tools" guide she mentioned! Trust me, your work-life balance will thank you!⚖️ Extra thankful for our May podcast sponsor - The Contract Shop If a storm damaged your home, you'd have insurance to cover it. But what about protecting your business from legal storms?The Contract Shop is your one stop shop for contracts, terms and conditions, privacy policies, LLC set up, and trademark support. The Contract Shop has everything photographers need to build a legally sound business.Save 30% off your first purchase from The Contract Shop. ___________________________________________________________________________ The doors to the Fully Booked Method open again on July 15th! Join the waitlist for all the details and to get first dibs on one of the spots. Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients—giving you predictable income, creative fulfillment, and the freedom to build a photography career on your terms.It's time to go from stressed out to booked out!!

Struggling to differentiate your business? Niche business expert Todd Howard reveals his proven 5-step framework for finding your unique market position without chasing trends in this episode of Play Big Faster. Learn why niching isn't about leaving money on the table but creating a "nest of safety" where your strengths are leveraged. Todd shares how solopreneurs can identify hidden niche opportunities using their unique abilities instead of picking markets. You'll learn: how Simon Sinek exemplifies standing out from competitors with a unique approach, why 50-something entrepreneurs have natural advantages in niching down, and practical strategies for attracting ideal clients through positioning. Todd explains his go-to-market niche strategy that transforms unique insights into product differentiation, busting common myths about target subset market strategies. Listen now to transform your business positioning with Todd's framework for developing your unique selling proposition.

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results.Matt's recommendations

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS~~~~~~~~~~~~~Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? ***How to use organic lead generation? ***How to make money speaking...***How to overcome that block to getting visible by your ideal clients...During this live coaching session, our guest Marty Lochstet gets clarity on which industries to focus on by dating a few industries before deciding who she enjoys working with.~~~~~~~~~~~~~***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Points of Interest1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach.2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadore: coaching agency owners to avoid solopreneur traps and scale their businesses.2:30 – 3:11 – "No More Solo" Coaching Program: Details of John's group coaching for agencies in the $100k-$400k range focused on delegation and growth.3:11 – 3:37 – Coaching for Scaling Agency CEOs: Information on John's one-on-one coaching for CEOs aiming to delegate and further scale their agencies beyond $500k.4:32 – 5:30 – The Founding Story of Lemonly: John recounts the pivot from a broad digital agency to specializing in infographics for better focus and impact.5:36 – 6:50 – Strategic Niche of Infographics: How Lemonly's focus on infographics led to recognition and work with major brands like Netflix and MLB.8:38 – 9:25 – The Challenge of Scaling a Niche: The episode transitions to discussing the dilemma of staying niched versus widening services for continued growth.14:51 – 15:03 – Introduction to the Product Ladder: John introduces his framework of four ways service businesses can generate revenue.15:03 – 17:18 – Levels of the Product Ladder Explained: A brief overview of the custom, done-for-you, done-with-you, and DIY service levels.17:54 – 18:08 – Utilizing the Ladder for Increased Profit: The concept of moving clients up or down the ladder and repackaging services for better retention and profitability.26:58 – 28:31 – Avoiding Custom Work at "Done-For-You" Prices: John cautions against providing bespoke services while charging for standardized offerings.Show NotesConnect with John:Johntmeyer.comLinkedInInstagramYouTubeLove the PodcastLeave us a review here.

If you've just graduated or are still in school to become a health coach, this episode is for you. In this solo episode, we walk through exactly what we wish we had known when we were starting out—what actually works, what doesn't, and how to avoid spinning in overwhelm. From choosing a niche to sending your first follow-up emails, we're giving you the foundational steps to get your business up and running with confidence. We cover the early mindset struggles, how to do market research that shapes your offers, and how to start showing up online (even without a finished website). This isn't about perfection—it's about momentum, clarity, and knowing where to put your focus so you can serve the people who are already looking for you. Key Takeaways Why niching down is more important than ever—and how to do it right The biggest mistake Rachel made in her first two years of business How to structure a nurture email sequence that converts your freebie leads into clients The value of follow-up emails (and what each one should say) Tips for building a simple, effective website that speaks to your ideal client How to conduct market research calls that shape your offers and content Why you need to think about your value ladder—even if you're just getting started The difference between “features” and “benefits” in your messaging How to show up consistently online and offline without burning out Resources Mentioned Join our Free Facebook Group to connect with like-minded health coaches: https://bit.ly/Healthcoaches Apply for a Strategy Call to explore the Healthy Hustle Mastermind: https://rachelafeldman.as.me/healthyhustleapplication Learn More about the Healthy Hustle Mastermind: https://yourhealthcoachbiz.com/healthy-hustle-mastermind/ Tools for automation: Practice Better, Acuity, Voxer Recommended reading: Books by Seth Godin and Ryan Deiss This episode is your go-to if you've been spinning your wheels wondering what to do next—or how to finally get your first (or next) clients.

In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone's success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you've ever struggled with whether to specialize or go broad, this episode is for you.Timestamps:(00:00) - The problem with copying success(00:39) - Post Malone's career evolution(02:12) - Why success leaves clues(03:35) - Finding your starting point(04:17) - The power of deep expertise(05:00) - Social media and consistency(06:15) - The restaurant analogy for niching(07:01) - Outro and call to actionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo

On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.A few things we cover in this episode:How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantageThe inspiring journey from losing her mother and becoming homeless to building a thriving online businessWhy starting with a small digital product lets your audience tell you exactly what they need nextThe surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeedResources mentioned in this episode:Baking for Business MembershipDigital Product Community for BakersConnect with me:Instagram: @abigailpeughConnect with Amanda:Instagram: @bakingforbusinessWebsite: bakingforbusiness.comMake sure to hit subscribe/follow so you never miss an episode!

Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week is all about about niching down and clarifying landing pages, inspired by the Called to Action conversation with Tas Bober. Join me as I work to niche down my LinkedIn content and clarify our podcast 'about' section.

Fueled by passion for his work and an entrepreneurial itch, Luke left the audio industry and opened a carpentry business in 2021. Today, he's transformed the company into a thriving remodeling business that specializes in basement build-outs and bathrooms. Luke shares how focusing on a specific niche, being transparent with pricing, and properly vetting trade partners have been key to his growth. He also discusses balancing entrepreneurship with family life and how his mindset keeps him grounded through challenges.     In this episode you will learn: Luke's secret to peace and joy in business Why Luke niched down to basements and bathrooms and what it's done for the company How he arrived at the right margins for his business Why he began publishing price ranges on the company website and how it's affected client conversations Tips for success for running a business with your spouse   Learn more about Larson Basement & Bath here: https://www.larsoncustom.com/   Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Who says you need to niche down? In today's episode, I'm continuing my mindset series and introducing you to brand consultant and agency leader, Tracy Battaglia. Tracy and I dive into the mindset shifts that have allowed her to be a multi-passionate business owner and team leader, plus how to grow your confidence as an entrepreneur. Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Learn More >>You can find the full show notes and transcript for this episode at quiannamarie.com/podcast!Review The Show Notes:Why Tracy Chooses To NOT Niche Down (4:45)Designing Your Business To Align With Your Passions (12:51)Boosting Confidence In Our Business (20:36)Mindset Shifts For Leading An Agency (31:14)Mistakes You Might Make When Building Your Team (36:06)How Tracy Would Restart Her Business Today (41:56)Key Tip From Tracy (53:44)Connect With Tracy:Instagram: instagram.com/fullyalivephotographyWebsite: thefullyaliveagency.comConnect with Quianna:Instagram Facebook TikTok Pinterest Hosted on Acast. See acast.com/privacy for more information.

POV: Hot Take On Niching Down Your Client Base For Your Group Coaching Program | Group Programs In Under 60 Seconds | Day 5   A Free Workshop to Finally Make Group Coaching Work for You I know many coaches struggle to make group coaching feel as powerful and profitable as it should be. That's exactly why I created Create & Sell Your Group Coaching Program (and Why This Time Will Be Different). In this 60-minute free workshop, we're tackling: How to integrate a group model into your business in a way that actually works—whether it's your main offer or a stepping stone to something else. The biggest mistakes that make group coaching feel unmanageable (and how to fix them). How to design a group program that delivers 10X the results for your clients—yes, we're doing the math on this one! This is not a fluffy webinar where you leave with more questions than answers. You'll walk away with a clear roadmap for a group program that fits your business, your clients, and your lifestyle. If you want in (or just want access to the replay), grab your spot now.

Are you holding back your podcast's growth by niching down too much? What if staying general could actually help you attract more premium clients and scale faster?If you've ever worried that picking a niche limits your opportunities, you're not alone. Many podcasters fear that specializing too much will box them in, but in reality, the opposite might be true. This episode dives into the hidden ways that niching down could be slowing your growth and what you should do instead.In this episode, you will:Learn why generalization could be the key to attracting more high-value clients without limiting your potential.Discover the surprising psychological triggers that make a broader approach more effective for monetization.Get actionable insights on how to expand your reach while still positioning yourself as a trusted authority.Don't let the wrong strategy hold you back—hit play now to uncover how adjusting your podcast's niche can unlock faster growth and bigger profits!New episodes every Monday, Wednesday & Friday morning.More From Get More Listeners:Want to grow to 5-10k monthly downloads in 6 month or less and have a full monetize podcast without replying on social media, paid promotions or high profile guests? Click here and book a free strategy session with the Get More Listeners team. This is only for coach & experts who are ready and willing to invest taking their podcasts to the next level ASAP!View client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Intro:Let's dive into the world of niching, but hold onto your hats because we're flipping the script! I'm Heather Masters, and today we're unravelling why you might be feeling all tangled up about finding your niche. By the end of this chat, you'll have a clearer vision of who you want to work with, what you actually want to do, and how to turn your passion into something that lights you up like a disco ball at a dance party! We'll explore the pitfalls of shiny object syndrome and how spreading ourselves too thin can leave us feeling like a jack-of-all-trades but master of none. So, if you're ready to stop chasing rabbits and find your sweet spot, stick around because the journey to niching down could be just the ticket to making your dreams come true!The Details:Ever felt like you're trying to juggle flaming torches while riding a unicycle? That's the entrepreneurial life for many of us! In the latest episode of Choosing Happy, Heather Masters unpacks the often-overlooked topic of niching with a refreshing twist. Instead of the usual dry, tactical discussions, she brings her own vibrant experiences to the table, making the conversation lively and relatable. Heather dives into the nitty-gritty of why we resist niching and the common pitfalls that lead to overwhelm. Her approach is all about commitment and clarity—she emphasises that by choosing a specific niche, we can channel our energy into creating meaningful connections and impactful work. Plus, she lets us in on her journey of realising that her diverse skills can actually complement her niche rather than distract from it. It's a lightbulb moment that many entrepreneurs need! So if you're ready to stop the juggling act and start making real progress, this episode is packed with insights that will inspire you to embrace your niche and thrive in your business. Trust us, this is one episode you won't want to miss!Chapters:Chapters:00:05 - Exploring Niching in a New Light01:09 - Exploring Niching: A New Perspective09:00 - The Importance of Niching Down in Your Career13:34 - Choosing Your Niche in the Tech Industry21:40 - Finding Your Niche and Passion24:14 - Choosing Your Niche and Building Your BrandLet me know your biggest takeaways from this episode!Share on social and please like, share and subscribe. Itreally helps the podcast, and I so appreciate it!----------------------------------------------------------------------If you would like more content like this sign up for my Sunday Newsletter and Join our community who are redefining what it means to thrive in the NEW world. Click here to subscribe:https://www.heathervmasters.com/sundaynewsletterPodcast Details and LinksHeather Masters Copyright 2025 Heather Masters If you are enjoying the podcast and would like to donate you can do so here: (Thank you in advance)Support this Podcastwww.choosinghappypodcast.comLinks referenced in this episode:Drop me an email if you would like to explore bespoke mindset and happiness coaching.You can find the GIFT download- 'Spiritual Founders Quick Start Kit' for this episode at:-

Building A Business From Pleasure Not Pressure. Soul CBD Sleepi Gummies https://get-soul.com/sleepi-gummies https://wildlysatisfied.com/ Join us for a live event https://condorapproach.com/ In this talk, Taylor Davis, founder of Wildly Satisfied, explores the importance of creating sustainable business models that align with one's unique human design. She introduces concepts such as the significance of human design types like projectors, generators, and manifesting generators, and how understanding these can lead to more intuitive and tailored business strategies. Taylor shares personal anecdotes and practical advice on avoiding burnout by building businesses based on pleasure rather than survival and security. The talk highlights the necessity of individualizing business models according to one's energetic blueprint and offers guidance on how to communicate effectively and create offers that resonate deeply with personal values and strengths. 00:00 Introduction and Personal Background 00:38 The Concept of Sustainable Business 01:14 Understanding Human Design in Business 02:12 Feminine and Masculine Business Models 02:55 Intuitive Strategy and Human Design Types 03:24 Building a Business Aligned with Your Energy 03:55 Macro Vision and Niching Down 10:16 Communicating Your Business Effectively 15:41 Customizing Business Models for Sustainability 19:09 Understanding Projector Roles 19:22 Building a Sustainable Foundation 20:08 Inviting Projector Guidance 20:46 Human Design Q&A 22:44 Integrating Plant Medicine Experiences 24:28 Exploring Human Design Profiles 29:09 Projector and Generator Dynamics 31:43 Emotional Authority in Decision Making

In this episode of WP Agency Tracks, hosts Marcus Burnett and Cami MacNamara discuss the benefits and challenges of niching down with guest Tara Claeys, emphasizing her focus on schools and nonprofits for greater business success.

In this special episode, I sit down with John Lee Dumas, the founder and host of Entrepreneurs On Fire. John is a true pioneer in the podcasting space, having created the very first daily podcast for entrepreneurs. He's also known for his radical transparency, publishing his financials every single month for years. Today, we're diving into the power of niching down, becoming the number one solution to a real problem, and how AI is changing the game for podcasting and marketing, especially for entrepreneurs scaling their businesses.Guest Introduction:John Lee Dumas is the host of Entrepreneurs On Fire, an award-winning daily podcast with over 3,800 episodes and 150 million downloads. He's had the privilege of interviewing top entrepreneurs like Tony Robbins, Barbara Corcoran, and Seth Godin. John is also the author of The Common Path to Uncommon Success, a practical guide to achieving financial freedom. Over the years, John has built a multi-million-dollar business, and he continues to inspire entrepreneurs to discover and own their niche. Recently, he launched a YouTube show called MicroStrategy Today, which dives deep into the influence of a single company on the Bitcoin space.The Riches Are in the Niches - Key Takeaways:The Power of Consistency:John explains how his commitment to daily podcasting has helped him dominate the space and become the go-to resource for entrepreneurs. Consistency is key—by committing to daily content, you build trust, visibility, and authority faster than any other method. If you're looking to scale your business, consistency in your content and engagement is a powerful tool.Niching Down is the Key to Success:Success comes from narrowing your focus and becoming the best at solving a specific problem. Instead of targeting broad, saturated markets, focus on a micro-niche where competition is low, and your expertise can shine. John's own journey with Entrepreneurs On Fire was an example of how being the first to do something with a focused niche can set you apart from the competition. For business owners, defining your niche and offering transformative solutions is crucial to attracting your ideal clients.Engage Your Audience Early & Often:One of the most important strategies John shares is engaging with your audience from the start. By asking questions like:“How did you find my show?”“What do you like about it?”“What don't you like?”“What's your biggest struggle right now?”These questions help you refine your content and build products or services that directly meet your audience's needs. As an entrepreneur, this engagement can be the foundation for creating tailored offerings that resonate deeply with your clients.Transparency Builds Trust:John has published his financial reports every single month for over 12 years, allowing his audience to see the real, behind-the-scenes of entrepreneurship. His commitment to transparency helps him build credibility and trust, something all entrepreneurs can learn from.AI is Changing the Podcasting Landscape:John acknowledges the rapid rise of AI and advises entrepreneurs to stay adaptable. The people who try to stay stagnant and avoid change will be left behind. John himself is taking an AI course to ensure he stays ahead of the curve and continues learning as technology evolves. For those scaling their businesses, embracing AI and other emerging technologies will be essential in maintaining a competitive edge.Key Quotes:“Become the number one solution to a real problem in this world.”“Cast a tiny net, maybe even just a hook, and dominate the niche.”“The people that are going to lose are the people that are trying to stay status quo.”“If you create something that solves a real problem, your audience is...

In this exciting episode of Getting Real with Monick Halm, we welcome Amanda Williams, also known as The Traveling Realtor—a global real estate professional, investor, and powerhouse entrepreneur. Amanda has built an incredible real estate career while traveling the world, and today, she shares how she did it.Together, Monick and Amanda dive into her journey from being a busy, hands-on real estate agent to creating a location-independent business, leveraging short-term rentals, international connections, and cutting-edge AI technology.✅ How Amanda Became the Traveling Realtor: The pivotal moment that inspired her to create a business that allowed her to travel freely.✅ The Power of EXP Realty for Location Independence: How EXP Realty helps real estate agents work remotely, scale globally, and create passive income streams.✅ Using AI for Real Estate Success: How Amanda automates marketing, content creation, and even personal health tracking using AI-powered tools.✅ The Reality of Real Estate Investing: Real talk about challenges like unexpected expenses, bad tenants, and how to overcome them.✅ Niching Down for Business Growth: Why defining your ideal client and crafting a clear message is crucial for success.✅ The Importance of Community & Women in Real Estate: How women can step into financial empowerment and take charge of their wealth-building journey.Amanda also shares exciting details about her upcoming projects (stay tuned!) and insider tips for navigating today's real estate market with confidence.✨ Connect with Amanda Williams:

If you had to follow ONE golden rule for podcasters, what would it be? Today, we share our ideas for the one rule we believe every podcaster should follow. We cover several opinions provided by, long-time podcasters. Plus, to wrap up the week, we share wins and celebrate each other's progress.Episode Highlights: [4:46] Debating the Golden Rule of Podcasting[5:27]  Active Listening in Interviews[17:18] Preparation and Authenticity[31:15] Niching Down and Knowing Your Boundaries[42:16] Celebrating Wins[46:03] Avoiding Burnout and Finding BalanceLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Is your podcast too broad to succeed? In this episode, I dive into the “uncomfortable truth” about niching down—why being too broad can slow your growth and how getting specific can open more doors. I share real lessons from podcasters, break down the difference between chasing listens and building a loyal audience, and explain how businesses use specialization to stand out. Whether you're just starting or refining your approach, this episode will help you get clear on your next steps.Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/A free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(3:43) Real-life example: Niching for monetization(5:20) The trade-offs of broad Vs. Niche audiences(8:41) Why successful brands stick to their niche(11:05) A case study: How niching led to profit(11:33) Nicole, host of Tune In: Discovering Your Authentic Self podcast, has this to say about Next Level Podcast Solutions. (14:47) Tactical takeaways for podcast growth(19:19) The power of industry-specific guests(23:14) Podcast growth coaching opportunity(24:56) OutroLooking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696If you're looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114Podcast Growth Nation is up and running! If you're looking for a group of other amazing podcasters like you, here's your spot!https://www.facebook.com/groups/3361307260840872Send us a text

A Note from James I had such a great conversation with my good friend, Sun Yi on his podcast, called Authentic as F*ck, and I felt like I had to say the full name of the podcast because I wanna be authentic. Authenticity is complex, and being yourself isn't always straightforward. With friends, I'm different than when giving a talk or doing a podcast. But authenticity involves knowing who you are in different contexts and what you value. Sun Yi and I explored this in-depth, discussing why being truly authentic often means embracing controversy, taking risks with your content, and understanding that the truth of who you are can change based on the context. Episode Description James speaks with Sun Yi, host of Authentic as F*ck, about the nuances of personal branding, vulnerability, and authenticity. This candid conversation explores why true authenticity can lead to both rejection and opportunity, emphasizing the importance of publishing ideas that genuinely scare you. Listeners will learn why radical openness about successes and failures can be both costly and rewarding, and how traditional perspectives on success and failure often overlook essential lessons about humility and resilience. What You'll Learn: How authenticity can lead to controversy but also open new doors. Why publishing content that genuinely scares you is crucial for meaningful impact. The surprising benefits—and real costs—of being fully transparent about your experiences. How traditional ideas about success and failure can be misleading. Understanding the complexities behind creating content that truly resonates and why some content unexpectedly goes viral. Timestamped Chapters [00:00] Introduction to Authenticity and Personal Branding [01:10] The Complexity of Being Yourself [02:35] Building a Personal Brand Naturally [04:06] The Importance of Vulnerability and Authenticity [05:14] Challenges of Being Authentic [08:29] Niching Down vs. Broad Interests [10:29] Controversial Opinions and Their Impact [18:32] The New York City Article Controversy [23:23] Handling Negative Reactions [37:02] The Value of Authentic Writing [41:03] Deep Dive into Favorite Authors [41:55] Balancing Podcast Topics and Growth [45:17] Understanding Success and Failure [45:22] The Importance of Networking [47:50] Testing Business Ideas [50:56] Learning from Failure [56:16] The Role of Humility in Success [01:00:21] The Journey to Becoming a Writer [01:13:09] The Dot-Com Boom and Bust [01:14:58] Reflecting on the Early Days of Web Design [01:15:47] The Evolution and Current State of AI [01:17:59] AI's Role in Creative Fields [01:32:52] The Future of AI in Healthcare and Other Industries [01:40:18] Political Polarization and Historical Context [01:42:32] Closing Thoughts and Optimism for the Future Additional Resources: Sun Yi's Podcast: Authentic as Fuck Khan Academy Coursera – Online Education Platform

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right here: https://www.jessglazer.com/free-coaching  And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: https://www.youtube.com/@jessicaderose/videos  In this segment today Jess is joined by relationship coach Anna, who shares her journey of transitioning from a divorce coach to a broader role as a relationship coach. Together, they dive into finding one's niche, especially when faced with the challenge of wanting to help clients in different stages of relationships—from contemplating divorce to dating after separation. Anna discusses her struggle with the idea of niching down and the fear of losing revenue versus the potential for long-term gains.  Jess provides advice on navigating these business dilemmas, emphasizing the importance of focusing on specific audiences to grow sustainably. Whether you're a business owner seeking to refine your niche or simply curious about the dynamics of coaching, this episode is packed with thoughtful insights to guide your evolution. As always, cheers to your evolution! Key Takeaways: Importance of targeting a specific audience to increase reach and efficiency Explanation of why focusing on a smaller target market can enhance sales Understanding the ego's role in wanting to help everyone Episode Resources Check out the YouTube video for today's podcast right here: https://www.youtube.com/@jessicaderose/videos and don't forget to like, comment and subscribe! FREE Online Coaching with Jess: https://www.jessglazer.com/free-coaching Snag our FREE Social Media Launch Kit HERE

Messaging isn't about shouting into the void—it's about whispering directly into the ear of your ideal client. And guess what? AI just became your secret weapon.In this episode, I share exactly how to niche down, harness AI for killer copy, and turn “resistant” into “raving fan.” Watch me walk through real prompts, tear apart vague marketing, and show you why “I help everyone” is a one-way ticket to burnout.Whether you're running a group program, an online course, or seeing one-on-one clients, this episode is packed with strategies you can implement right now.“In this online space, those who are tenacious, those who are never going to give up, those who keep plowing forward are going to be unstoppable.” ~ Dr. Kylie BurtonIn This Episode:Why “I help thyroid clients” is drowning you in competition (and what to say instead).The exact AI prompts I use to write emails, social posts, and sales pages in 5 minutes.How to dig into the “pain beneath the pain”Books over burnout: How writing “Foundational Medicine” turned my business into a client pipeline.The truth about risk-taking (and why my husband deserves credits).This podcast is sponsored by:

Have you ever wondered how YouTubers actually make money? Today, I'm sitting down with John the Video Guy, a freelance video editor and YouTube creator, who left his 9-to-5 job to build a successful online business. In this episode, John Vlach is breaking down the different ways to monetize a YouTube channel—from AdSense and sponsorships to selling digital products and using YouTube to fuel your business.

Ever wondered why celebrity podcasts rake in millions of downloads—even when they're just rambling, unedited, and sometimes downright boring? Meanwhile, us indie podcasters hustle to create engaging, high-quality content and still struggle to grow an audience? It's frustrating, right? In this episode of Podtastic Audio, I dive deep into why celebrity podcasts thrive, even when they break all the “podcasting rules,” and what we, as indie podcasters, can do to stand out. Plus, I found a wild study that suggests people obsessed with celebrities might actually have lower intelligence scores. Yep, we're going there! BMC Psychology If you're an indie podcaster trying to grow your show, you actually have a HUGE advantage over these big-name celebrity hosts—if you play your cards right. I'll break down exactly why niche podcasts win and how to optimize your show for SEO, audience engagement, and growth.

In this episode, I was lucky enough to interview Peter Bonney, CEO and founder of Fastbreak RFP.Peter shares his entrepreneurial journey, starting from his childhood in a small town in Massachusetts. Growing up with a father who ran shoe stores and constantly engaged in side hustles, Peter absorbed key lessons in customer focus and hustle. He reflects on how his early experiences shaped his business philosophy, especially his dad's mantra, "The customer is your job," which continues to influence how he approaches building customer-centric solutions. Peter's first venture, Vendorful, taught him hard lessons about the procurement space—how difficult it was to sell solutions that save money versus those that generate revenue. Despite these challenges, Vendorful found success, leading to its acquisition.Peter's latest venture, Fastbreak RFP, spun out from the challenges he faced responding to RFPs while scaling Vendorful. Fastbreak simplifies and streamlines the RFP response process for B2B companies, with an early focus on industries like health insurance that experience significant RFP-related pain points. Peter emphasizes the importance of niching down to achieve faster product-market fit, something he wishes he had done earlier. He discusses the contrast between selling to procurement teams and revenue teams, highlighting how the latter is often a much easier and faster path to growth. Now leading a lean, early-stage team, Peter shares how he's embraced experimentation and customer feedback to chart a clearer path for Fastbreak's future success.Hear how Peter Bonney turned his first big idea into a thriving business in this episode of The First Customer!Guest Info:Fastbreak RFPhttps://fastbreakrfp.comPeter Bonney's LinkedInhttps://www.linkedin.com/in/peter-bonney-nyc/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

Send us a textSpecialists niching down even more? Let's get into it. Send me your questions and I'll answer them! Talk soon :)Here's your early access to the course, door closed Feb 28, 2025. Thanks for being here.Launch Your DSC Practice in 12 Weeks Course Starts February 14, 2025

Send us a textSpecialists niching down even more? Let's get into it. Send me your questions and I'll answer them! Talk soon :)Here's your early access to the course, door closed Feb 28, 2025. Thanks for being here.Launch Your DSC Practice in 12 Weeks Course Starts February 14, 2025

In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his success—from leveraging trade shows and joint ventures to hiring for empathy and creating a standout sales experience. If you want to grow a deeply specialized agency and build a product clients love, this episode delivers. Episode Highlights: - How dropping out of high school led Stephen to build a thriving specialized agency - The unconventional strategy that helped Market Muscles land its first clients - Why joint ventures with industry leaders are a game-changing strategy for scaling an agency - The secret to creating a SaaS product that anticipates customer needs before they even ask - How hiring for empathy transformed Market Muscles' customer support and client retention - The $18,000 lifetime value insight—and why satisfying customers goes beyond just good service - Why your customers will only love your business as much as your employees do—and how to build a company culture that reflects that Key Insights: - Niche Down to Scale Up: The fastest way to grow is by owning a specific market where your expertise and passion give you a competitive edge. - Partnerships Accelerate Growth: Strategic collaborations, from joint ventures to trade shows, can open doors to new clients and opportunities you can't reach alone. - Solve Problems Before Clients Notice Them: The best digital products anticipate customer needs, making the experience seamless, valuable, and effortless. - Your Team Defines Your Success: A company's culture shapes its client experience—invest in hiring and supporting the right people, and growth will follow. The resources mentioned in this episode are: - Become the go-to authority in your perfect vertical market! Join Corey's 3-Month Intensive Program: http://coreyquinn.com/dsa - Check out Market Muscles: https://marketmuscles.com - Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephen-reinstein-1790455a - Follow Stephen on Instagram: https://www.instagram.com/sreinstein - Follow Market Muscles on Instagram: https://www.instagram.com/marketmuscles - Connect on Facebook: https://www.facebook.com/sreinstein - “Peak: How Great Companies Get Their Mojo from Maslow” by Chip Conley: https://www.amazon.com/Peak-Great-Companies-Their-Maslow/dp/0787988618

Jackie from So Bright Home is back on the Colour Me Happy Podcast to dive into the power of niching down and whether it actually works. From personal experience, I've started to see real growth after a year of refining my focus, and in this episode, we break down exactly how to implement this strategy. We discuss how to organize your creativity in a way that gives a clear message to your audience, the importance of defining your brand, and how consistency plays a key role in building trust. Jackie also shares her latest collaboration with Jillian Harris, including a beautiful Valentine's craft featured on Jillian's blog. If you're looking for ways to sharpen your creative business and grow your audience, this episode is packed with valuable insights. Top 3 Tips on Marketing Yourself with a Clear Vision: 1. Define Your Core Message – Get super clear on who you are and what you offer. Make sure everything from your website to your social media tells a consistent story that resonates with your audience. 2. Create a Signature Look & Feel – Your brand should be instantly recognizable. Stick to a cohesive aesthetic—colors, fonts, and content style—so people know it's you at a glance. 3. Show Up & Stay Consistent – The secret to growth is showing up regularly. Whether it's posting consistently, engaging with your community, or launching creative projects, consistency builds trust and keeps your audience coming back. Check out Jackie's Valentine's collaboration with Jillian Harris: So Bright Home Valentine's Crafts eBook Jillian Harris Blog (Live at 8 AM PST) Tune in for an inspiring conversation on how refining your focus can unlock real growth in your creative business.

Niching down isn't just about choosing a focus for your blog—it's a total mindset shift. In this episode of The Sassy Solopreneur, Jamie dives into the mindset behind niching down and why so many food bloggers are afraid to do it. She explains why niching down is the very key to long-term growth. If you've been overthinking your niche or feel stuck, this episode will give you the clarity and confidence to take the leap.→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

 In this episode of Coach Smarter, Stephen Box breaks down the power of niching down for health coaches. He explains why having a specific niche is the difference between struggling to find clients and having a waitlist. Stephen shares practical steps to identify and refine your niche, blend demographics with psychographics, and test your messaging to stand out in a crowded market. If you're tired of trying to help everyone and ready to draw your line in the sand, this episode will give you the clarity you need to move forward confidently. By the End of This Episode You'll Know:Why general messaging fails to connect with potential clients.The difference between demographics and psychographics—and how to use both.Practical steps to identify and test your niche.Overcoming common fears about niching down, such as losing clients or choosing the wrong focus.How starting specific helps you stand out and build a thriving business.Want my feedback? Just send me a message on Instagram.Send us a textSupport the showMORE RESOURCES Book a free Habit Breakthrough Session Join our free virtual book club SUPPORT THE SHOW Liked this episode? Share it and tag me @coachsmarterpodcast Love the show? Leave a review and let me know! CONNECT WITH STEPHEN: Website | Instagram | Facebook | YouTube | LinkedInCopyright 2025 Unshakable Habits, Stephen Box LLC, all rights reserved Privacy Policy Disclaimer Terms and Conditions Affiliate Disclosure

In today's episode of Tactical Business, host Wade Skalsky sits down with Mitch Barrie of Mesa Tactical. Mitch dives into the distinct challenges and perspectives of small businesses, especially in niche markets. He shares insights from his company's journey in the tactical shotgun accessory industry, emphasizing the importance of quality over price competition. Mitch also discusses the evolving law enforcement market, the role of organic marketing in their success, and the importance of staying focused on a specific niche. Tune in for a deep dive into entrepreneurship, innovation, and market strategy!

Episode 120: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptIt's often said that the riches are in the niches. One of the things we often tell our coaching clients is that people who buy are searching for a very specific solution to a very specific problem. They aren't going to be willing to spend money on a generic solution to a specific problem.Today's guest is an excellent example of how you can make more money and find easier success by niching down.In this episode, Dana Obleman tells us her story about how she came up with the idea of starting a baby sleep coach business, how she got her first clients vs how she gets clients now, and the different ways she has grown her business over the years.About Dana Obleman: Dana is a recognized sleep expert and creator of the Sleep Sense Program, a trusted approach that's helped over 125,000 families reclaim their nights. With almost two decades in the game, Dana has shared her down-to-earth advice on Good Morning America, Entrepreneurs On Fire, and more.She's not just about helping kids sleep—she's also empowering over 1,000 women to build thriving businesses as certified sleep consultants. Whether it's bringing peace to bedtime or kickstarting new careers, Dana's got a knack for making it all feel doable (and fun!).Grab Dana's Free “Safe Sleep Bundle” PDF Download: https://sleepsense.net/dressing-guideConnect with Dana: https://www.sleepsensecertified.com/ https://sleepsense.net/ https://www.facebook.com/sleepbabydana/ https://www.instagram.com/sleepsense/ https://www.youtube.com/@sleepsense https://www.linkedin.com/in/dana-obleman-36a8a722/overlay/about-this-profile/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer 

Leadership starts with clarity and confidence, and Andrea Johnson shows how core values play a pivotal role. Discover strategies for growing your business, refining your podcast, and connecting with your perfect audience. Tune into this conversation packed with actionable advice for women leaders.   WHAT TO LISTEN FOR Why niching down is crucial for podcast and business success The transformative power of discovering and living by your core values Practical steps to align your podcast with your target audience How consistent podcasting can lead to unexpected business opportunities The connection between behavioral assessments like DISC and core value   RESOURCES/LINKS MENTIONED Thriving at 200: Leadership Insights to Grow Your Business and Succeed | Apple Podcasts    ABOUT ANDREA JOHNSON Andrea works with ambitious female leaders, founders, community leaders, and public officials who feel stifled and have grown unsatisfied with their current level of impact. She facilitates improved communication and corporate culture in women-owned or operated teams. Her passion is equipping female leaders to define a new culture by trusting their own ability to think critically, create imaginatively, and lead effectively.  Andrea was raised in the mission field of Seoul, South Korea, and as a Third Culture Kid, she's familiar with navigating cultural diversity to find her own place of belonging. A family history of obesity showed up early, along with bulimia and depression. Her determination to become healthy, however, led to gastric bypass surgery and is a testament to her persevering spirit. She experienced early menopause (at 39) and became an adoptive mother through private adoption at 42.  Andrea is a certified Maxwell Leadership Speaker, Trainer, Coach, and DISC Behavioral Analysis Consultant.    CONNECT WITH ANDREA Website: The Intentional Optimist Podcast: Stand Tall & Own It | Apple Podcast Instagram: @theintentionaloptimist LinkedIn:

Episode 190 - Niching down so you can be an expert specializing in one genre of photography.The Transcript page - https://photographysidehustle.com/190The Photoshop for Photographers courseConvertKit - Set up a free account with a list of up to 1,000 emails.Please leave a voice message for Andy at SpeakPipe.com   Ask a question and get on the podcast, you know it makes sense.Join the Facebook Group and ask as many questions as you like.Visit PhotographySideHustle.com, and you get access to all the downloads, including the Pricing Calculator, mini-courses, and videos of how I process my RAW imagesSupport the showPhotographySideHustle.com - SpeakPipe - Facebook Group

What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads?  That's what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants.  If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must.  In this episode, you'll learn: The best types of real estate YouTube videos How to combine multiple niches under a cohesive umbrella Keys to strengthening your YouTube brand The best tech and tools for creating YouTube videos Watch or listen and start niching down on YouTube now!  In this episode, they discuss…  2:15 – How long until YouTube pays off  5:00 – Best videos / finding your niche  11:30 – The umbrella of your niche  13:20 – YouTube brand elements  19:35 – Best tech tools for creating video

Mike Krass is the Co-founder/Visionary of MKG Marketing, a digital marketing agency specializing in tailored solutions for SaaS and cybersecurity companies. With nearly 13 years of industry experience, Mike has guided MKG through multiple transformations, refining its focus to serve clients with long sales cycles and complex needs. He's developed approaches like the “triangle assessment” to ensure strong client-agency alignment and build lasting partnerships in a highly specialized market. In this episode… In a fast-moving digital landscape, finding a unique focus can be the difference between standing out and getting lost in the crowd. But how does narrowing your scope actually drive deeper connections and success for a business? And why would an agency give up potential clients to specialize? According to Mike Krass, a seasoned digital marketing expert, niching down allows agencies to provide unparalleled expertise and build trusted industry relationships. By focusing on SaaS and cybersecurity, his agency was able to craft highly effective, tailored strategies that resonate with specific market needs. The result is a reputation for excellence that enables them to deliver impactful results, connect with key players in the industry, and add significant value to their clients' growth. Mike emphasizes that this focus doesn't just streamline services, but also strengthens long-term partnerships that drive mutual success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Mike Krass, Co-founder/Visionary of MKG Marketing, to discuss the benefits of niching down to create a specialized agency. Mike shares how this strategy has allowed his team to cultivate deep connections within the cybersecurity and SaaS industries, amplify client trust, and provide niche-specific marketing solutions. He also talks about their unique "triangle assessment" that ensures client-agency fit.

Hello & welcome back to Raw Intentions! This week, I'm sitting down with my sweet friend and local Breckenridge photographer, Jessica Luann, to chat about all things creativity, community, and finding balance. Jess specializes in micro weddings and elopements in the mountains, and she takes us through her journey of falling in love with photography, discovering the risk, reward, & power of niching down your craft, and building an intentional life in the mountains. We dive into topics like social media burnout, finding community amongst competitive spaces, the importance of work-life balance, and being okay with stillness—a reminder we all need. Jess also shares why she ADORES micro weddings over traditional ones, the special ways she creates a magical client experience, and how growing up in Colorado shaped her love for the outdoors. Whether you're a creative, an entrepreneur, or just someone looking to live more intentionally, this episode is for you. Jess has so much wisdom to share, and I can't wait to hear what resonates with y'all. XoJessica Luan: https://www.instagram.com/jessicaluann/?hl=enJessica Luan: https://jessicaluannphoto.comShop Raw & Rebellious: https://www.rawrebellious.com/Raw & Rebellious Instagram: https://www.instagram.com/raw_rebellious/Raw & Rebellious TikTok: https://www.tiktok.com/@raw_rebellious?lang=enRaw Intentions Podcast Instagram: https://www.instagram.com/rawintentionspodcast/

In this Topical Tuesday's episode, I spoke with TJ Burns who is the Founder & Principal of Burns Capital Partners, which is a real estate focused private equity firm where he helps others build wealth through real estate syndications. As a fund manager, he has closed numerous deals across various regions and asset classes in the US. He's also a limited partner on deals covering Multifamily, STRs, Debt, MHPs & self-storage. Be sure to tune in if you're interested in learning about: His unique and serendipitous path into real estate investing The 3 phases of education he went through to acquire real estate industry knowledge How he recently showcased the power of putting investors first Why tech employees should invest in real estate and the common investing mistakes that they make To your success, Tyler Lyons Resources mentioned in the episode: TJ Burns LinkedIn Website Interested in learning how to take your capital raising game to the next level? Meet us at Capital Raiser's Edge. Learn more here: https://raisingcapital.com/cre

If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, founder of HoneyBeBold, shares how she transformed her business by niching down to serve mission-driven female entrepreneurs. After 16 years in content marketing, Rachel discovered that focusing on a specific audience and service offering didn't limit her opportunities – it amplified them. https://www.theagentsofchange.com/563

Ruth's passion for sleep began when she discovered the profound impact healthy sleep habits can have on our lives. As an adult, she recognized the toll that sleep deprivation takes on our well-being, which led her to wonder about its effects on young children. After working in childcare for over 16 years, and with the support of her husband, Ruth decided to shift careers, leave her 9-to-5 job, and pursue certification through Center for Pediatric Sleep Management (CPSM).In her new role, Ruth identified a significant gap in the support available to parents struggling with toddler sleep issues, leading her to develop the Bedtime Battles Fix program, which has already helped more than 35 families transform their toddlers sleep patterns. Through a confidence-based approach, Ruth empowers parents to regain control of bedtime struggles and find sustainable, restful sleep solutions for their children.With her expertise and unwavering commitment to supporting families, Ruth is on a mission to restore hope for toddler families and teach them a fresh, effective approach to sleep training.On this episode of the Becoming a Sleep Consultant podcast, Ruth shares:• How her business has evolved over the past year, including the changes she made to boost both revenue and personal fulfillment.• Why she chose to specialize in toddler sleep.• Her plans to develop a program offering continuing education for sleep consultants who want to better support families with older children.Links:Website: https://paradoxzzz.com/Instagram: https://www.instagram.com/paradoxzzzsleep/If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Episode #214: The Power Of Niching Down Join us today as Colleen Interview's Suzi Freeman on Take the Leap. We dive deep into the transformative journey of mental performance coaching for teens with the incredible Susie Freeman, founder of Teen Warrior Academy. As I reflect on our conversation, I wanted to share three key takeaways that resonated with me and that I believe can inspire you in your own personal and professional journeys: Embrace Evolution: Just as I am transitioning my podcast to a new host, Suzi shared her own evolution in business. It's essential to recognize that growth often requires us to let go of what we initially envisioned. Sometimes, we are meant to build the foundation and then pass the baton to someone who can take it to the next level. Embrace change and trust the process! The Importance of Mental Wellness: Suzi's work highlights a critical issue—mental and emotional wellness among teens. We discussed the alarming rates of mental health struggles and how vital it is to equip our youth with the tools to cope. As leaders and parents, we must prioritize mental preparedness, not just in sports but in all aspects of life. Let's advocate for resources and support systems that empower our young people to thrive. Niche Down to Elevate: One of the most powerful insights from our discussion was the importance of niching down. Suzi found her passion in working specifically with special teams in football, which has allowed her to make a significant impact. When we focus on a specific area, we can become experts and attract the right clients who resonate with our mission. Don't be afraid to refine your focus; it can lead to greater fulfillment and success. I invite you to listen to this episode and explore how you can apply these insights in your own life. Whether you're navigating a career transition, supporting a young person in your life, or seeking to refine your professional focus, there's something here for everyone. To connect with today's guest: Suzi Freeman www.teenwarrioracademy.com www.intagram.com/teenwarrioracademy www.facebook.com/teenwarrioracademy https://www.linkedin.com/company/teenwarrioracademy To connect with the host: Colleen Biggs https://colleenbiggs.net/ Consider Colleen to speak at your next event or host your next Business retreat! Check out all of our episodes on Youtube https://www.youtube.com/c/ColleenBiggs Join us for the NEXT Empower & Elevate Conference March 21st https://colleenbiggs.net/empower/ Thank you to our Sponsor of today's show: Live & Learn Live & Learn's mission is to empower women to break the cycle of generational poverty. We envision a world where women thrive, strengthening their families and the community. Live & Learn is a non profit organization for women that was founded in 2012 to empower women in the Phoenix-metro area. It began as an initiative of the Arizona Foundation for Women and became an independent organization in 2014. Live & Learn continues to grow every year to meet the financial education needs and career training for women in our community. To find out more or if you wish to donate visit www.liveandlearnaz.org

The role of the marketer is changing. Scott Galloway, aka Prof G, says that to be successful today, marketers have to act as “coaches, advisors and strategists” to their company.That's what we're talking about in today's episode with the help of our special guest, VP of Marketing & Corporate Strategy at Verbit, Michael Rosman.Together, we talk about finding the right channel, being bold, and avoiding clickbait.About our guest, Michael RosmanMichael Rosman is VP of Marketing & Corporate Strategy at Verbit, having joined the company in April 2022. He has extensive work experience in Corporate strategy and Marketing. Prior to this, he worked at Amdocs, where he held various roles including Customer Business Executive, Director of Corporate Strategy, and Manager of Corporate Strategy from May 2016 to April 2022.Before joining Amdocs, Michael worked at Degania Medical as the Head of Strategy, Business Development & Innovation from May 2015 to May 2016. Michael also has experience at Biometrix, where he served as the Head of Strategic Planning and subsequently as the Interim COO from November 2011 to May 2015.Michael started his career at Tefen Management Consulting in July 2007, where he worked as a Senior Consultant for over four years. During his time at Tefen, he successfully led cross-functional and international teams on various projects in industries such as pharmaceuticals, automotive, chemicals, and healthcare.Michael Rosman completed his Bachelor of Science in Industrial Engineering from Tel Aviv University between the years 2004 and 2008. Later, between 2011 and 2012, he pursued an Executive Master of Business Administration (EMBA) from The Hebrew University of Jerusalem.What B2B Companies Can Learn From Scott Galloway:Find the right channel. Test different channels to see which one your content achieves the best reach and resonance on. People on LinkedIn might engage with your content way more than on your blog. Use that to your advantage by creating more content gauged for your LinkedIn audience. Michael says, “Finding the right channel is a big takeaway for me. So I know everybody has the standard channels of paid ads and events and SEO and whatever is, but find a channel that maximizes your impact. Figure out your puzzle. Figure out who you are and something that might be unique [to you]. Maybe it's a channel that doesn't exist for anybody else.”Be bold. Know what you stand for and express it clearly and without fear of losing your audience. Michael says, “Go all in on something. [Scott Galloway] has so much conviction and so much belief in doing what he does, he can really go all out.” When you express your message authentically and with clarity, your content will resonate with your intended audience.Avoid clickbait. Make sure the meat of your content is valuable to your audience. Don't just give it all away in the title. Michael says, ”So many times, people have a hot take-y headline to lure you, to get you in, but then there's nothing else. All of the content that you wanted to consume is in the title and everything else is meaningless. [But] Whenever I tune in [to one of Scott Galloway's podcasts], I always feel like it was worth my time. I came in, I came for value, and it consistently delivers value. It's always interesting. There's always substance behind the title.”Quotes*”I really think about niching down, and about the shorts, shows and moonshots sort of positioning. You want to create stuff that your people can tap into for a minute or two. You want to create stuff that they can subscribe to and get like an hour a week. And then you want stuff that's definitive, could be viral and bingeworthy. If you have 15 different personas that you're selling to, if you could create a single bingeable asset for those 15 personas, that's far more valuable than creating 150 pieces of content for those 15 things.” - Ian Faison*”The world changes every minute. What was published a week ago is now no longer potentially relevant. So it's your job as a brand to reach forward into the future and say, ‘I think that based on what we know, what we're saying on our proprietary information and what our customers are saying, I think that this is where the world is going.” -  Ian FaisonTime Stamps[0:55] Meet Michael Rosman, VP of Marketing & Corporate Strategy at Verbit.ai[2:19] Verbit's Marketing and Customer Insights[7:29] Scott Galloway's Marketing Philosophy[10:42] The Journey and Impact of Scott Galloway[19:31] The Power of Serialized Content[24:52] Marketing Takeaways from Prof G[29:42] The Value of Definitive Works in Content[31:07] Challenges in Content Creation for Multiple Personas[32:04] The Importance of Niching Down and Binge-Worthy Content[39:39] Balancing Quality, Speed, and Cost in Video Production[42:16] The Future of AI in Content Creation[45:48] Verbit's Content StrategyLinksConnect with Michael on LinkedinLearn more about Verbit.aiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today's guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned! “We began North Shore Nest in 2004 from our basements in Glenview.  Prior to launching, we were doing design projects on the side for family and friends while we worked our full time careers.  When the market crashed, we made the decision to launch North Shore Nest full time, and we have spent the last seventeen years designing spaces for working professionals and young families along the North Shore.  Our shared passion for great design paired with sensibility allows us to transform interiors into warm, livable spaces that stand the test of time. By taking a fresh updated approach to traditional styling and building rooms with layers, we are able to provide depth and individuality allowing our clients to live beautifully everyday. We are based in Glenview Illinois, serving the Chicago area and surrounding suburbs, as well as the Lake Geneva Wisconsin area. We enjoy the diversity and learning opportunities offered by working in communities other than our own.” ***