Podcasts about niching down

This episode will shift your mindset to help women solopreneurs:1. niche-down your business2. silence that inner voice that is TOO CAUTIOUS.I loved this interview with Tracy because she reminded me that we have the answers within us. But hearing those answers - the TRUTH - takes practice and setting aside intentional time.Tracy shares the best way for busy Fempreneurs to do this - take a listen!Connect with Tracy on Instagram @tracyfieldscounselling and visit her website to learn more about how she helps highly sensitive people: tracyfieldscounselling.com

AL #001 Can you still niche down to build an audience and find success in 2026? Instead of trying to find the riches in the niches, aren't you better off going broad nowadays? Debates on this topic are getting heated in the online business space. Right now, it's tried-and-true advice versus generalists hoping to hit it out of the park with a compelling enough offer. So what's the right move for your brand? I'm your host and SPI Community Director, Liz Wilcox, and we're tackling this question in this very first episode of AskLiz! We're launching these bite-sized sessions to help you on your journey in entrepreneurship, lifestyle design, personal development, and everything in between. Today's niching down question is the perfect place to start. Please tune in because clarity beats cleverness every time, and this makes all the difference if you're growing a brand from scratch! And if you'd like your question answered, let me know what you're dealing with at SpeakPipe.com/LizWilcox. Show notes and more at SmartPassiveIncome.com/al001.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most founders think growth comes from reaching more people. Amanda Reid built a sold-out retreat by doing the exact opposite. Instead of creating an experience for everyone, she created one deeply tailored to a very specific type of creative entrepreneur. The result? A luxury calligrapher retreat that sold out in just three minutes. Amanda is a modern calligrapher, live event engraver, and founder of Amanda Reid Designs, a luxury creative studio based in Austin, Texas. Her work has been featured at events for brands like Louis Vuitton, Dior, Google, Kendra Scott, and more. But beyond the luxury brand partnerships, Amanda has also built something rare inside a niche creative industry: a retreat experience people are willing to travel across the country for. In this episode, Amanda shares how she identified that gap and turned it into the Luxury Calligrapher Retreat, an immersive experience that now sells out in minutes. We unpack what actually creates demand for high-ticket events, why intimacy matters more than scale, and how thoughtful positioning can completely change how people perceive your business. Amanda walks through the behind-the-scenes realities of planning retreats, from putting down thousands of dollars on venues before selling a single ticket to obsessing over tiny guest experience details most people never consciously notice. We also talk about the emotional side of building something new, including the fear of nobody showing up and the mindset shift required to move from service provider to industry leader. Whether you are planning your first event or trying to position yourself as a leader in your industry, this episode is a masterclass in building experiences people want to talk about. In this episode, you'll learn: Why niching down often creates more demand, not less The exact marketing strategy that helped her first retreat sell out in 25 minutes Why intimate experiences create deeper customer loyalty How luxury details elevate the attendee experience What most people underestimate about planning retreats and live events Why looking outside your industry can spark better ideas How retreats can open doors to sponsorships and brand partnerships The operational details that make guests feel cared for Why educating your industry can elevate your brand positioning Links Mentioned Amanda Reid Designs Amanda Reid Designs Instagram Luxury Calligrapher Retreat Plannable Ready to build a brand that actually works for you? Leave a Review: If you loved today's chat, please leave a review. It helps us to not only keep the banter going but bring even more incredible guests to the mic. Join the Banter: If you are ready to create a cult brand that turns heads and starts conversations, head over to carrylovedesigns.com/podcast to sign up for our email list. You will get fresh marketing insights, bold ideas, and maybe even a little sass delivered straight to your inbox. Thanks for listening and remember, behind every bold brand is a story worth bantering about. Substack → https://theamandashuman.substack.com/ Instagram → https://instagram.com/theamandashuman

One of my star students, Emily Wilkins, joined me on the show a  while back, to talk about how niching down blew up her business in the best way.She's back today for another candid behind-the-scenes chat about where her business is now after several years of implementing the No BS Model. We're digging into different ways she's iterated her offerings within the model, what worked well, what "kind of" worked, and ideas that did not pan out at all. I know you're going to learn so much from Emily and her journey.Emily Wilkins, Founder and CEO of Marketing Metal, spent the first decade of her career in marketing and sales support roles at job shops, both internally and from the agency side. Noticing their unique challenges when it came to marketing their services, Emily engineered a Radical BS-free process that gets these vital small businesses exactly what they need to reach their goals in just a few days–and empowers them to use it.Tune into this episode to hear:How Emily got lured back to working on retainer after years of successfully running the No BS modelWhy the math on retainers didn't work for her, even with charging higher ratesWhat led to burnout, despite implementing the intensives modelThe epic backstory of how Emily found and doubled down on her nicheLearn more about Emily Wilkins:Marketing Metal: http://marketingmetal.comInstagram: @emilyjoannimalConnect on LinkedIn: http://linkedin.com/in/emilyjoannwilkins/MentionedThe Retainer Trap: Why Recurring Revenue Isn't FreedomEmily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive Resources:Grab the first chapter of my new book Scale Solo: scalesolobook.comGrab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/Program: No BS Mastery: https://nobsmastery.com/programProgram: No BS Agency Mastery: https://join.nobsmastery.com/agency-masteryNo BS Clients Lab: https://nobsclientslab.com/The Price to Freedom Calculator™ - http://nobsmastery.com/price

In this episode, Jeff and Kelsey McCaffrey from the Schween Group at Compass share their journey in real estate, navigating a high-cost, high-complexity market like Sonoma County. They discuss the importance of niche specialization, building deep relationships, and lessons learned from managing wildfire rebuilds, all while balancing family and business.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally.For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche.

What does it look like to grow a quilt pattern business when you lean fully into your roots and design what you genuinely love? In this episode of the Craft To Career Podcast, Helene of Scandi Quilts shares how her business has grown since taking the Quilt Pattern Writing Course. Helene has built a beautiful niche around Scandinavian-style quilts, and she's seen real growth in both her sales and her email list along the way. In our conversation, she opens up about what's actually working for her business right now. Helene shares the role on-brand photography has played in her growth, and how adding unique, story-rich elements to her photos has helped her quilts feel instantly recognizable as hers. We talk about what it looks like to build a brand that feels cohesive across patterns, social media, and email, and why leaning into a specific aesthetic has helped her stand out rather than blend in. In this conversation, you'll hear: How Helene found her Scandinavian niche and why it has resonated with quilters The shifts she made after the Quilt Pattern Writing Course that started moving the needle How she approaches on-brand photography for her patterns and social content The little details and unique elements she adds to her photos to make them feel like Scandi Quilts What's working for her email list and pattern sales right now Her honest take on what it takes to grow a pattern business one step at a time Whether you're just starting to think about your brand or you're ready to refine the niche you already have, Helene's story is a beautiful reminder that the most sustainable businesses are often the ones built around what you love most.

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For a long time, I avoided narrowing my focus because it felt like the fastest way to limit my opportunities. I built my business by saying yes to a wide range of clients, thinking that was the best way to grow. But over time, it became clear that being too broad was actually making everything harder—my marketing, my referrals, and the consistency of my results.  When Your Business Is Too Broad, Growth Gets Messy  When you're not clearly positioned, you attract a mix of clients that don't always align with where you do your best work. That showed up for me in inconsistent referrals, unclear messaging, and constantly having to adjust instead of repeat what was working.  At a certain point, growth slows down—not because you're not capable, but because there's no focus.  What Improved Once I Focused on One Segment  When I started focusing on medical aesthetics—med spas, plastic surgeons, and beauty businesses—the shift was immediate.  • The work became more repeatable because the problems were similar • Messaging got clearer because we were speaking to a specific audience • Referrals improved because people knew exactly who to send to us • Results were easier to deliver and communicate  That's where momentum comes from: clarity and consistency.  How to Start Without Overcomplicating It  You don't need a perfect niche to get started. Look at where you're already getting strong results. Pay attention to which clients feel aligned, where your processes are smooth, and what problems you're solving repeatedly.  Then start leading with that in your messaging. You're not cutting everything else off—you're just becoming more intentional about what you're known for.  Why This Matters for Scaling Your Business  If your goal is to grow, being known for something specific makes everything easier. It simplifies your marketing, strengthens your referrals, and helps you attract better-fit clients. It also makes your business more scalable because your team can deliver consistent results without reinventing the process every time.  You don't need more services—you just need clearer positioning.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

How can immigration lawyers build a more flexible, profitable, and AI-ready practice? In Episode #471 of the Immigration Lawyers Toolbox Podcast, John sits down with recurring guest Roman Zelichenko, JD, to discuss global mobility conferences, LinkedIn algorithm changes, AI-driven client referrals, remote immigration law practice, and the benefits of specializing in a niche practice area. They also share practical insights on legal marketing, GEO (Generative Engine Optimization), and how immigration attorneys can create more freedom while growing a modern law firm. Timestamps: 00:00 Opening 00:33 Intro 05:11 Roman Returns from Europe Trip 06:07 European Relocation Conference & Global Mobility 09:36 AILA GMS Conference in Krakow 12:20 Referral Networks & International Connections 13:09 Getting Stuck in Poland During the War 15:00 Creating a Remote Immigration Practice 21:33 The Power of Niching Down in Immigration Law 22:23 Building a Marriage-Based Immigration Practice 24:41 Repeat Clients, Referrals & Revenue Growth 26:09 ILT Community Announcement 26:53 AI Referrals, GEO & Marketing Trends 30:01 Boundaries, Premium Pricing & Better Client Service 33:03 Limiting Clients & Maintaining Quality Service 35:12 Warren Buffett vs. Busy Calendars Mindset 50:28 Closing Spotify | iTunes | YouTube Music | YouTube Follow eimmigration by Cerenade: Facebook | Instagram | LinkedIn Start your Business Immigration Practice! (US LAWYERS ONLY - SCREENING REQUIRED): E-2 Course EB-1A Course Get the Toolbox Magazine!  Join our community (Lawyers Only) Get Started in Immigration Law! The Marriage/Family-Based Green Card course is for you Our Website: ImmigrationLawyersToolbox.com Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox

From Side Hustle to Scalable Agency Josh Stockel didn't start in digital marketing with a grand vision. After selling a pie shop and stepping into a Chamber of Commerce role, he needed additional income and turned to marketing as a side hustle. What began with social media services for local businesses quickly evolved into something bigger. But like many agency... The post How Niching Down Helped Josh Stockel Scale to $100K+ MRR appeared first on Seven Figure Agency.

Park Howell, the world's most industrious storyteller, joins Ryan to break down why most brand stories fall flat—and the simple framework that fixes it. From making the pronoun shift from "me" to "you" to walking Ryan through a live ABT exercise on the podcast itself, Park shows exactly how to stop pitching and start proving your worth to the right audience. Key Takeaways Your story isn't about what you make—it's about what you make happen in your audience's life The And, But, Therefore (ABT) framework is the DNA of every story that actually lands Niching down works like a tractor beam—when you get specific, the right clients get pulled in Copy your homepage into ChatGPT and ask it to rewrite using Park's ABT framework for an instant shift About Park Howell Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 40+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, authored Brand Bewitchery, and co-authored The Narrative Gym for Business. Park recently launched the StoryCycle Genie™ to help business leaders craft a lucrative brand story strategy in minutes, not months. He is sought after internationally to help executives excel through the stories they tell. In This Episode [00:00] Welcome to the show! [05:34] Meet Park Howell [07:22] Story [11:16] Hero of the Story [14:06] Story Cycle System [16:02] And, But, Therefore... [25:32] Niching Down [32:04] Connect with Park [33:06] Outro Quotes "Your story is not about what you make, but what you make happen in people's lives." — Park Howell "You are not the center of your story. Your audience is." — Park Howell "We are all intuitive storytellers, but we really need to be intentional storytellers using frameworks that we know that work." — Park Howell "When you niche down to be that very specific supplier for a very specific audience, you're going to get other business outside of that niche, but it becomes like a tractor beam that sucks them into the Life Star." — Park Howell "Artificial intelligence is the worst brand name ever. If you really know how to use it and collaborate with it, it becomes artful intelligence that actually augments your intelligence." — Park Howell Guest Links Follow Park Howell on Instagram | Facebook | Twitter | LinkedIn Get your brand story strategy using StoryCycle Genie™ Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Avrohom Jacks is a serial entrepreneur, coach, and bestselling author who helps founders scale their businesses “like crazy without going crazy.” He's also a former rabbi and currently COO of an AI legal tech company, bringing a rare mix of clarity, storytelling, and strategy. Key Discussion Themes Why the founder's mindset is the business's greatest asset How Avrohom gets in front of clients (and why LinkedIn Live works) Two evidence-backed stress tools: Gratitude journaling “Stop, Breathe, Be” for an immediate reset “Differentiation is survival”: Mainland business vs. private island business Why niching down increases growth instead of limiting it Systems as the path to real freedom: Can your business run for 3 months without you? Why work-life balance is a myth (and what to do instead) Time-blocking to your energy levels Listener Takeaway Scale doesn't have to cost your peace. The combination of strong differentiation, documented systems, and daily mindset protection is what turns “a job with overhead” into the freedom you thought entrepreneurship would bring. Guest Website www.rabbijacks.com Guest Social https://www.linkedin.com/in/avrohomjacks CTA Listen here:https://entrepreneurconundrum.com/avrohomjacks Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com

In this episode of the Seven Figure Agency Podcast, we  sat down with Matt Foreman, founder of LA Lawn & Land Marketing, to unpack how he scaled his agency past $100K/month in recurring revenue. Matt's story is one most agency owners will recognize. He started out as a generalist, taking on any client he could [...] The post From $99 Clients to $100K/Month: How Matt Foreman Scaled by Niching Down appeared first on Seven Figure Agency.

Are you a public health entrepreneur trying to serve everyone, only to find you're connecting with no one? In the changing public health landscape, gaining clarity on your specific target audience and the exact problem you solve is more critical than ever. In this episode of Public Health Entrepreneurs, Dr. Charlotte H. Huntley breaks down the undeniable power of niching down in your business. Discover how narrowing your focus can actually expand your opportunities, make you a highly sought-after subject matter expert, and attract premium clients who have been searching for exactly what you offer. Resources ▶️ Website https://PublicHealthEntrepreneurs.com ▶️ Stay connected. Subscribe to our email list  

Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right tools, and offering fractional CMO leadership can help agencies move from reactive work to strategic impact. The conversation also explores how membership-based healthcare practices require education-driven marketing and long-term relationship building. If you're looking to specialize your agency, strengthen your positioning, and adapt to AI-driven marketing changes, this episode offers practical direction grounded in real experience. Today we discussed: 00:00 Choosing a Healthcare Marketing Niche 02:33 Amplify DPC Platform 06:00 Fractional CMO Strategy for DPC Practices 09:54 AI in Healthcare Marketing 13:00 The Patient Journey in DPC Marketing 15:22 Future Marketing and AI Trends Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Most agencies think growth comes from doing more. More services, more industries, more complexity. Pam Mashburn found the opposite. After running a successful generalist agency, growth started to feel heavy. Too many industries, too many variables, and a team constantly resetting for every client. So she made the shift most avoid. She niched into HVAC [...] The post How Pam Mashburn Scaled to $4M by Niching Down and Building a Full-Funnel Agency appeared first on Seven Figure Agency.

If you've ever felt torn between helping everyone and building a thriving, focused practice, this episode of The Uncaged Clinician Podcast is for you. In this conversation, host David Bayliff tackles one of the biggest fears facing clinicians and practice owners: niching down. Why do some providers confidently go all-in on a specific population while others feel stuck trying to serve everyone? More importantly—how do you actually choose the right niche without limiting your growth? David breaks it down with clarity and practicality, introducing the powerful framework of the "4 P's" (Passion, Problems, Presence, and Profitability), plus a bonus question that can instantly bring direction: who would you treat for free? Through relatable examples and real-world insights, he shows how identifying your niche isn't about restriction—it's about creating clarity, building authority, and unlocking growth. You'll also discover: Why niching down actually helps you scale your practice How clarity in your message builds trust, confidence, and referrals The real reasons clinicians resist choosing a niche (and how to overcome them) How to find common ground if you feel pulled toward multiple populations Why being "everything to everyone" keeps you invisible in a crowded market Whether you're just starting out or looking to refine your positioning, this episode will challenge the way you think about growth, marketing, and impact as a clinician. If you're ready to stop blending in and start standing out, this episode will give you the perspective—and the confidence—to take that next step. Pull up a chair, lean in, and get ready to think differently.

The hobby isn't one market. It's many.But we still act like everything should live under one roof.In this episode, I push on a simple idea. The hobby gets stronger when we get more focused. Not bigger. Narrower.When everything sits in one place, collectors get lost. They default to the loudest voices and the most visible cards. Depth disappears.When you shrink the sea, something changes.Collectors find their lane.They find people who collect like them.They build identity, trust, and connection.That's where real collecting starts.I break down why micro-markets matter, how structure creates engagement, and what happens when you build around a specific category instead of chasing the whole hobby.We talk about: Why more options leads to less action  How niche communities drive retention  The role of curated auctions, content, and events  What operators, creators, and collectors should do next If you've ever felt like the hobby doesn't speak to you, this episode will help you understand why.And what to do about it.Sign up for Hobby Jobs and The Weekly Rip for freeGet exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: Join Stacking Slabs Podcast PatreonFollow Stacking Slabs: | Twitter | Instagram | Facebook | Tiktok ★ Support this podcast on Patreon ★

Greg Toner kept only his best clients, raised prices, picked one niche, and grew his practice 15X.While many CPAs accept any business that comes their way, Greg found success by being highly selective. He looked at his client list, identified the bottom 10% who weren't getting value from his work, and let them go. Then he raised fees on the clients who remained. His team didn't complain. His revenue didn't drop. And the capacity he created allowed him to focus exclusively on serving veterinarians across Canada.Today, Greg works with 360 vet practices from coast to coast. He doesn't prepare tax returns anymore. He doesn't do bookkeeping. His role has evolved into technical sales and high-level tax planning because he built systems that allow his team to handle the rest. When you niche down and get really good at solving the same 15 problems over and over, referrals fly and close rates skyrocket.This is the third episode in our Power of Focus series, where we explore how CPA firm owners use focus as a strategic advantage. Greg's story proves that the riches really are in the niches, but only if you're willing to make the hard decisions first.Timestamps:01:55 - How firing the wrong Accounting clients changed everything 03:18 - The APA spreadsheet that made the decision obvious 04:14 - Why his team was happy to see clients leave 04:57 - No revenue loss, not even in the short term 05:19 - The dam holding back good clients 06:17 - Why he joined APA (opportunistic, not desperate) 07:01 - From sole Accounting practitioner to 15X revenue 07:28 - Evolving from doer to technical sales role 09:11 - The mental leap of hiring high-salary staff for your CPA firm  11:07 - Solve the same problem 100 times, become a hero 12:23 - Why niching down made CPA Firm growth rapid 13:26 - 10 leads a week, high close rate 13:50 - How 15 vet clients became 360 across Canada 15:18 - The horror film basement full of paper files 16:56 - Book: 10x Is Easier Than 2x by Dan Sullivan

In this episode we'll talk about:Why the common advice to “niche down” often limits creatorsThe difference between niching and integratingHow powerful creators operate through a lens rather than a categoryWhy perspective creates coherence across different mediumsWhat we can learn from Virgil Abloh's cross-disciplinary workHow developing your own lens unlocks creative freedom and clarityAnd more… CONNECT WITH ME…→ Instagram — @mattgottesman→ My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.comRESOURCES…→ Recommended Book List — CLICK HERE→ Masterclass — CLICK HEREWORKSHOPS + MASTERCLASS:→ Need MORE clarity? - Here's the FREE… 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play→ Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & incomeOTHER RELATED EPISODES:Faith Isn't Knowing the Whole Path… It's Taking the Next Honest StepApple: https://apple.co/3MB62IuSpotify: https://bit.ly/4rZw3RN

Many wedding photographers and filmmakers hit a frustrating ceiling in their business. Your work is strong. Your clients love you. But somehow… your pricing, bookings, and growth feel stuck.In this episode, we sit down with Chicago wedding filmmaker Kyrie Copeland to talk about the mindset shifts, branding changes, and business strategies that helped her raise her average booking from around $3,500 to $6,500 in less than a year.We dive into breaking into the luxury wedding market, raising your prices with confidence, attracting better clients, and building relationships with planners that lead to higher-end bookings.If you're a wedding photographer or filmmaker who wants to grow your business, book higher-paying clients, and step into the luxury market, this episode is for you.This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupcoTimestamps:00:00 - 01:15 | Editing Backlogs & The Case for Outsourcing Video Editing01:16 - 03:09 | Podcast Introduction & Luxury Mastermind Success Story03:10 - 10:00 | Finding the Right Market: Pivoting to Chicago Weddings10:01 - 18:00 | Branding, Niching Down & Communicating Like a Luxury Vendor18:01 - 28:00 | Inside the Mastermind: Systems, Client Experience & Raising Prices28:01 - 36:00 | Luxury Market Sales: Booking Faster with Clear Communication36:01 - 43:54 | Pricing Confidence, Demand Strategy & Long-Term Business GoalsThe Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:

Rooted in identity, community, and purpose is what it truly means to build a business with heart. Brian Thompson sits down with Kala Lacy, an EMDR-trained yoga psychotherapist and founder of The Well Healing, a holistic wellness practice centered on Black and queer people of color. Kala shares how she turned her own healing journey into a thriving private practice, why niching down with radical specificity was the key to her success, and what inspired her newest venture: the Wellspring Care Collective, a mentorship community for Black, queer, and trans clinicians building aligned private practices.   A Business With Heart Kala defines a mission-driven business as a business with heart. One that is striving to create a positive impact and isn't solely focused on profit. Her path into mental health began with her own early experiences and a curiosity about what healing could look like if it were created with someone like her in mind. She entered the field through yoga, which she found integrated naturally and powerfully with therapy, and The Well Healing grew from there, shaped by what her community asked of her.   The Power of Showing Up Authentically Kala's journey wasn't without self-doubt. In graduate school, she felt pressure to whitewash who she was in order to be taken seriously as a clinician. It was a professor who openly claimed a Black feminist lens in her work that gave Kala the permission she needed to believe there was space for her in this field. Brian connects this deeply to his own story, reflecting on how seeing a Black gay CFP early in his career gave him the confidence to pursue his own path. Representation, they agree, changes everything.   Niching Down and Finding Your People Kala is intentional about naming Black, queer, and trans clinicians as the specific community she serves, even when she had reservations. The result? Nine out of ten people who reach out to her are already aligned. Her private practice went from part-time to where she wanted to be in about a year and a half. As Brian puts it, the more specific you get, the easier it is to find your people and for your people to find you.   Introducing the Wellspring Care Collective Kala's newest endeavor is The Wellspring Care Collective, a monthly mentorship group for Black, queer, and trans mental health clinicians building private practices. The collective offers weekly connection, learning on topics specific to private practice, guest speakers, community support, and space to show up as their full selves. Kala is candid about why this matters: grad school teaches you how to be a therapist, not how to run a business. The collective bridges that gap by offering both practical entrepreneurial skills and an affirming community.   Resources + Links Newsletter Sign Up The Wellspring Care Collective Connect with Kala Lacy: Website, Instagram, Facebook, LinkedIn, TikTok Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes Follow & review the podcast: on Spotify and Apple Podcasts   About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP®, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.  

Listen on your podcast app:             Resources Of This Episode: Get access to Nina – The Niche Navigator:Download here.Want my support to validate your niche? Schedule a strategy session here. Summary Of This Episode: Click here to find the blog articleClick here to read the episode transcript  Chapters: [01:47] The Four Types of Entrepreneurs Who Avoid Choosing a Niche [03:00] The Hidden Cost of Not Having a Clear Niche [03:57] The One Marketing Truth You Must Understand [05:22] How I Chose My Niche and Built Real Momentum [08:23] Reframing the Fear of Niching Down [08:59] A Client Case Study: The Real Power of Niching Down [10:39] The Benefits of Targeting a Small, Clear Niche [12:01] What to Do If Your Niche Doesn't Work [13:05] What a Niche Really Means in Business [13:24] The 3Ps Framework to Identify Your Niche [14:41] The Most Powerful Question to Clarify Your Niche [15:09] The Free AI Tool to Help You Define Your Niche [16:27] How to Take Action and Commit to Your Niche You already know you need a clearer niche. But maybe you're hesitating. Overthinking. Afraid of closing doors. Or frustrated because you tried before — and it didn't work. Here's the truth: Not choosing is costing you more than you think. When your niche isn't clear: Your messaging keeps shifting.Your confidence drops.Your marketing feels heavy.You try one strategy after another — but nothing gains real traction. It's not dramatic failure. It's subtle stagnation. And that quiet stagnation can last for years. Postponing the decision of choosing your niche, is postponing the results in your business. But also, it sucks all the energy out of you. Choosing a niche is not about shrinking your business. It's about sharpening your impact. When you focus your energy long enough in one direction, momentum builds. Authority grows. Visibility compounds. If you've been postponing the decision, consider this your invitation. The time is now to stop scattering your energy — and start building real momentum. What you will learn: Why a crystal-clear niche is essential to attract paying clients consistentlyHow to use the 3Ps Framework to find your ideal niche and step into your zone of genius.What to do if the niche you chose does not work out Other resources: Episode 223: Is it okay to change my niche “half-way” down the line?Episode 313: From fraud to authority: Claiming your well-earned expertiseEpisode 311: 3 things to help you be taken seriously as a coach or consultantEpsiode 97: How to find your niche & become the go-to-expert Find this episode on Youtube: Enjoyed this episode? Please leave a review Please leave a review or a comment to help me reach more people who need to hear this. Choose your favorite podcast app:            

One of the biggest reasons many entrepreneurs struggle to scale their businesses is that they focus on attracting more clients by casting a wide net and pouring money into marketing that doesn't generate and convert enough leads.But everything changed when today's guest did the opposite by narrowing his focus, niching down, which ultimately skyrocketed business growth and positioned his company for a huge exit.Andrew Lassise is the founder of Tech for Accountants, a cybersecurity and IT company built exclusively for accounting firms. After initially struggling to sell his company, Andrew rebuilt it with tighter systems, sharper positioning, and a deliberate niche strategy. The result? A sale at a 10x multiple of projected EBITDA, more than double the industry norm.In this conversation, Andrew shares how sobriety became a competitive advantage and why systematizing your business is the key to turning it into a sellable asset. We also discussed how to leverage AI and automation to scale your business without burning out.In this episode, you'll learn: ✅ How niching down skyrockets Andrew's business growth and created market dominance in a crowded industry.✅ Why AI isn't a silver bullet and how to use it to create real leverage and buy your time back.✅ The mindset shifts from being the operator to building a business that scales sustainably towards a successful exit.Show Notes: LifestyleInvestor.com/280Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Niching down is often the move founders resist most, especially when they are already building an audience and seeing traction. In this Dear FoundHer conversation, Lindsay Pinchuk talks with Dr. Amy Robbins, host of the Life, Death & the Space Between podcast, about how niching down became the turning point in her business. What started as a passion project evolved into a focused, revenue-generating offer once she stopped trying to serve everyone and began speaking directly to one specific group.Dr. Amy Robbins spent years building an audience through her show and growing her visibility in the spiritual space. The credibility was there, but the next step was unclear. Through a series of intentional career pivots, she recognized that therapists were asking for structured training in spiritually informed therapy. Niching down allowed her to create a continuing education program that strengthened her professional credibility and made her offer practical and professionally valuable.This conversation also explores the internal shifts behind the strategy. After experiencing exhaustion in private practice, she stepped back to create space for clearer decision-making and a path toward growth without burnout. If you are a founder with momentum but no defined direction, this episode offers a great example of how niching down can sharpen your message, simplify your marketing, and create sustainable growth built on focus rather than volume.Episode Breakdown:00:00 Dear FoundHer From the Forum and Dr. Amy Robbins' Founder Story01:24 From Private Practice to Spirituality and Building a Podcast Platform02:38 Turning a Podcast Into a Business Without Taking More Therapy Clients06:53 Taking a Sabbatical to Create Clarity and Build the Right Offer09:47 Pivoting From B2C to B2B With Spiritually Informed Therapy Training11:19 Using Continuing Education Credits to Drive Course Demand14:02 Building a Therapist Community and a B2B2C Referral Model22:10 Leveraging Podcast Guests for Partnerships and Business Growth27:21 Mindset, Comparison, and Staying Focused on Your Own Growth PathConnect with Dr. Amy Robbins:Follow Dr. Amy on InstagramListen to Life, Death & The Space Between with Dr. Amy RobbinsSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Most recruiters are chasing the wrong market, and it's quietly destroying their desk. Will Wegert watched his billings collapse after chasing coastal fees and shiny opportunities he had no business pursuing. So he did something most recruiters won't: he looked at the data, killed the distractions, and went all-in on owning one niche in one city. What happened next took 7 years to build and looked like an overnight success. In this episode, Will breaks down the exact attraction-based marketing system, mindset shifts, and daily disciplines that turned him into the most recognized dev recruiter in Colorado and the blueprint any recruiter can steal right now. What you'll learn: — The Inner Circle Model: the 3-spoke system (digital, face-to-face, direct outreach) that warms up clients before you ever pick up the phone — How to audit your placement data to find where your real money comes from and what to cut immediately — The ABC Marketing Method: the simplest relationship drip system in recruiting, 52 weeks a year — Why saying no to bigger fees is the fastest path to higher billings — The exact LinkedIn content formula Will uses to pull CTOs to him without a single cold pitch  — The accountability conversation that snapped his career back into focus after his worst year — Why "my business runs on referrals" is a trap and what to build instead Will Wegert is a Denver-based software engineering recruiter with 8 years in the industry. After nearly halving his billings by chasing the wrong market, he rebuilt around a ruthless niche focus — and never looked back. This episode will change how you think about your desk. Stop chasing. Start owning. TIMESTAMPS 00:03:01 — Why Will said no when Benjamin first invited him on 00:04:28 — The "7-year overnight success" explained 00:06:26 — His non-traditional path: resume writing → copywriting → recruiting 00:09:18 — Why referrals aren't a system — and what to build instead 00:15:47 — The data audit that killed his coastal ambitions 00:20:48 — The message to Danny Cahill that redirected his career 00:26:34 — The Inner Circle Model: 3 spokes every recruiter needs 00:37:01 — The CTO lunch strategy: show up, add value, never sell 00:39:28 — His LinkedIn formula: ⅓ human, ⅓ value, ⅓ algorithm 00:44:40 — ABC Marketing: the simplest desk-revival strategy in recruiting 00:52:12 — The Chrome tool and LinkedIn video trick cutting through AI noise 00:57:01 — The question Will wishes every recruiter would ask him SPONSORS Atlas — AI-First Recruitment Platform Every email. Every interview. Every conversation. Instantly searchable, always available. Atlas customers report up to 41% EBITDA growth and 85% increase in monthly billings. → https://recruitwithatlas.com SUMMIT & COMMUNITY This Is Your Year — Recruiter Summit → https://this-is-your-year-recruiter-summit.heysummit.com/ Elite Recruiter Community — Replays, Billers Club, Roundtables & Split Space. $49/month. → https://elite-recruiters.circle.so/checkout/elite-recruiter-community TOOLS PeopleGPT Free Trial → https://juicebox.ai/?via=b6912d Talin AI Free Trial → https://app.talin.ai/signup?via=recruiter Pin Free Trial → https://www.pin.com/ Email Newsletter → https://eliterecruiterpodcast.beehiiv.com/subscribe CONNECT YouTube → https://youtu.be/eveVeg5UV6I Will Wegert on LinkedIn → https://www.linkedin.com/in/willwegert/ Benjamin Mena → http://www.selectsourcesolutions.com/ Benjamin on LinkedIn → https://www.linkedin.com/in/benjaminmena/ Benjamin on Instagram → https://www.instagram.com/benlmena/

In this episode, host Josh interviews Afolabi Oyerokun, co-founder of Honu Worldwide, about his journey building successful Amazon brands. Afolabi shares key lessons he'd apply if starting over: focus on innovation, automate processes, and prioritize time for rest and strategic thinking. He emphasizes creating unique products, niching down, and protecting intellectual property through patents and copyrights. Afolabi also discusses using data-driven research for product development and effective listing strategies. The episode offers actionable insights for entrepreneurs aiming to scale and protect their e-commerce businesses.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Afolabi Oyerokun, his background, and achievements in product development and Amazon businesses.Lessons Learned & The Importance of Freedom (00:00:56)Afolabi discusses lessons from his Amazon journey, emphasizing the original goal of freedom and challenges faced.Three Key Takeaways: Innovate, Automate, Rest (00:02:21)Afolabi outlines his three main takeaways: innovate, automate, and allocate more time for thinking and rest.The Power of Innovation & Niching Down (00:04:58)Afolabi explains the importance of innovation, creating unique products, and niching down to dominate categories.Protecting Intellectual Property (00:08:30)Discussion on the necessity of protecting product designs with patents and copyrights, and the types used.Case Study: Copyright Enforcement on Amazon (00:10:24)Afolabi shares a real example of using copyright to remove copycats and restore sales on Amazon.The Value of IP in Brand Exits (00:12:19)Afolabi describes how intellectual property increased the value and appeal of his brands during exit.Finding Design Inspiration & Trend Analysis (00:14:08)Afolabi details how they research trends, combine successful patterns, and create standout product and packaging designs.Product Listing Strategy: Variations vs. Standalone (00:16:20)Afolabi explains their approach to listing products as separate items rather than variations to maximize search visibility.Closing & Future Topics (00:17:11)Josh thanks Afolabi and hints at future discussions on supply chain topics.Links and Mentions:Tools and Websites  "Honu Worldwide": "00:03:00""Data Dive": "00:14:30"Concepts and Ideas  "Innovation": "00:04:58"  "Automation": "00:04:58"  "Thinking Time": "00:04:58"  "Design Patents": "00:08:37"  "Utility Patents": "00:08:37"  "Copyrights": "00:08:37"  "Intellectual Property (IP)": "00:12:19"  Key Takeaways  "Niche Down and Innovate": "00:06:45"  "Protect Your Ideas": "00:08:30"  "Create Unique Designs": "00:14:30"  Notable Quotes  "Your business is in your IP.": "00:12:19"  "If you don't have any IP, you don't have a business.": "00:12:19"Transcript:Josh 00:00:00  Today I'm really excited to introduce you to Afolabi Oyerokun. He is the co-founder of Honu Worldwide and Innovative Product Development, Sourcing and 3PL company based in Pennsylvania. Afolabi has always been a has always been passionate about finding things, haggling and negotiating prices. His obsession with finding good quality products at bargain prices led him to help several seven and eight figure brands increase their profits and scale rapidly by buying smart from Asia and the US. He is behind the successful launches of several multi-million dollar products on Amazon and other retail channels. An entrepreneur at heart, Afolabi owns and has sold a few seven figure private label brands. He loves helping people design, develop and manufacture innovative products. Welcome to the show.Afolabi 00:00:53  Thank you Josh. I'm happy to be here. I'm excited.Josh 00:00:56  You know, if you were to restart on Amazon, which I think that's what you're doing now, is you're creating some new brands and launching them on Amazon. What are some of those lessons, actionable takeaways that you can give to other sellers to say, hey, here are the challenges that we faced at different points in the business, that I'm going to make sure that we don't go through these same challenges again in the future.Josh 00:01:20  If you wouldn't mind breaking some of those lessons learned for us. Breaking it down.Afolabi 00:01:25  I'm going to, if I were to start all over again, I'm also going to weave some stories and past experiences into it. So when somebody goes into E-comm, you're starting your e-commerce or you're starting your Amazon business. Sometimes we forget the reason why we started in the first place. We forget the reason why we quit our jobs and we went into e-commerce. For me, my main driver was freedom. I wanted freedom, I wanted to be. I wanted to be able to control my time. I wanted to be able to be there for my family any day, any time. I wanted to be able to take off. If I want to take off, I want to take off, you know? Yeah. So you start this e-com business and you're married to it. You know, you're you're you're waking up 3 a.m. in the morning. You're, you know, you're sleeping late at night. So eventually it defeats the purpose of why you started in the first place.Afolabi 00:02:21  So we found ourselves caught up in all those things. You know, me and my business partner, we would fight each other. You know why? Why? You know why are we running out of stock? I'm like, I didn't know that product was going to run out of stock, you know? You know, we didn't have a good system in place and we didn't have the freedom or anything. So going back now, looking back to where we came from to now, there are three things I'm going to do differently this time. First, I'm going to innovate. Second, I'm going to automate. Third, I'm going to have a lot of free time to think. Because for me, I believe that thinking time is a very creative time. I believe that your rest time is very important. People ask me, you know, you know, jokingly, maybe I'm speaking to Norm, I mean, Norm. You know, there's my business partner on you. You know, he picks, you know, he picks up on me a lot.Afolabi 00:03:19  He's like, hey, I love you. What did you do this weekend? I'm like, no, I did nothing. I just sat on my couch and I was watching soccer all day. I was not doing nothing. You know, sometimes he calls me. I said, I'm going to stop disturbing me. I'm on the field with my son. We're playing soccer here. Please. You know. Yeah.Josh 00:03:41  So, yeah.Afolabi 00:03:42  Freedom. Time to spend time with your loved one is very important. So I'll make sure that this time I automate so that I can free up myself to do whatever I want whenever I wanted to do it. I don't want anything just pressuring me down all the time. Because when I'm thinking I'm creating things that are so valuable in my rest time. Yeah, I could be sitting on a lounge. I mean, on a on a on a recliner. And you, you know, you when you're relaxed, when your mind is at rest, you so many creative ideas come to you and you can look into your business and, and actually spot all the things you are doing wrong when you're in a relaxed mode, you know?Josh 00:04:26  Yeah.Josh 00:04:27  So you're you're kind of three takeaways then, right? If you were to restart would be to innovate, automate and then have more time for thinking and just downtime in general. Right. So...

Start writing online: https://startwritingonline.com/Start ghostwriting: https://yt.premiumghostwritingblueprint.com/?el=WritersMillionsYT&htrafficsource=youtube_organic&utm_source=WritersMillionsIf you're new to my channel… hey there! My name is Nicolas Cole and I've been writing online since 2007. Since then, I've generated over a billion views on my writing, written 10+ books, and built multiple 7+ figure writing-related businesses, including two of the largest writing programs on the Internet: Ship 30 for 30 & Premium Ghostwriting Academy. I have made millions of dollars writing online, so I fundamentally reject this narrative (pun intended) “nobody makes a living as a writer.”Yes, you absolutely can make a living as a writer. In fact, you can make more than just a living. You can make tons of money as a writer… IF… you're a digital writer, and embrace learning the new skills required to thrive in a digital world. Which is why I started this YouTube channel.Consider me your Digital Writing Mentor!On this channel I talk about:- Digital Writing- Ghostwriting- Writing With AI- Self-Publishing- Writing Services & Business ModelsSo if you have any questions, drop me a comment on any video and I'll answer them in a future video!Keep writing,Cole(00:00) The Wrong Approach to Getting Rich Writing(00:14) Early Misconceptions and Reality Checks(00:32) Learning from Famous Millionaire Writers(01:17) The Power of Owning a Niche(01:49) Writer A vs. Writer B: Scattering vs. Niching(02:21) Committing to One Topic Pays Off(02:57) My Experience: Results of Niching Down(03:13) Overcoming Excuses and Unlocking Success~

James Barnard is the founder of Barnard Design Co., an award-winning logo and identity studio. With over 15 years of experience, he uses content and community to demystify branding and inspire fellow designers worldwide.In this episode, James takes us on a journey from early beginnings doodling car logos at age 11 to managing a successful studio in Australia. He shares why niche specialization in logo and visual identity design transformed his career, empowering him with confidence and clarity. Plus, discover the power of teaching as a learning tool—how “see one, do one, teach one” can elevate your skills and reputation in the industry.James Barnard is one of the featured instructors for the 2026 edition of my signature lettering program, The Lettering Seminar ✍️ Join the waiting list now and be the first to know when doors open at ➤ https://theletteringseminar.comPerfect for solo designers, branding studios, or anyone looking to grow their presence and authority in the crowded world of design. If you believe sharing your craft helps you learn faster, builds trust with clients, and creates new opportunities—this episode is a must-listen.✨ Connect with me on social media

What happens when a podcast that is already working gets refined with clarity, strategy, and the right support? If you have some traction but feel like you are leaving growth, income, or impact on the table, this episode will show you what is possible when you stop doing it alone and start building with intention. In this conversation, we share what changed when Nick and Haley made one strategic decision to niche down and refine their message inside Podcast to Profit. Through a focused rebrand, clearer copy, and a successful live launch, they gained direction and scalability. By using podcasting and email together, they grew to nearly half a million downloads and generated $18K in revenue. As you listen, put yourself in their seat. Imagine what could happen if you optimized what you already have, clarified your message, and made one aligned decision instead of ten scattered ones. This episode is meant to inspire you to see that this kind of growth is possible for you, too. I pray this blesses you!   Ready to Start or Grow Your Business and Make Consistent Income From a Podcast?  Join my FREE, LIVE 5-Day Profitable Podcast Bootcamp! Discover a simple, God-led way to use a podcast to create sustainable income and meaningful impact—without hustling or being glued to social media.

In this episode, Steve Fretzin and Colleen Breems discuss:Letting a niche form over timeEarning trust through depth and preparationUsing competence as the foundation of marketingPositioning intentionally with the right relationships Key Takeaways:Niching down is a gradual process shaped by consistency, passion, and earned trust. Being focused does not require rejecting all other work, only clarifying what you are known for. A clear niche strengthens credibility and often opens doors to adjacent opportunities.Strong niches are built by mastering statutes, procedures, and expectations within a specific role. Every case should be treated as reputation-defining, regardless of size or visibility. Reliability, preparedness, and professionalism compound into long-term trust.Visibility is effective only when it reflects genuine skill and consistent performance. Writing, speaking, and sharing expertise help decision makers remember you for a specific strength. Marketing should amplify substance, not replace it.Focused networking outperforms broad, unfocused relationship building. Clear positioning makes it easier for others to understand, remember, and refer to you. Niching is strongest when aligned with real demand and access to decision makers. "Don't wait until you're ready… Letting fear or doubt stop you from going after a niche is really the biggest roadblock." —  Colleen Breems Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Lawyer.com: https://www.lawyer.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Colleen Breems: Colleen M. Breems is a partner practicing exclusively in matrimonial and family law. She represents clients in divorce, parentage, post-decree matters, prenuptial and postnuptial agreements, and related family law issues, with a focus on practical, client-centered solutions.In addition to representing adults, Colleen is frequently appointed by Cook County judges to serve as a Child's Representative or Guardian ad Litem, advocating for the best interests of children in family law cases. She is also a trained mediator and parent coordinator.Colleen is deeply committed to public service, dedicating significant time to pro bono work through Chicago Volunteer Legal Services and serving as Co-Vice President of the Advocacy Council for the Junior League of Chicago. Connect with Colleen Breems:  Website: https://beermannlaw.com/LinkedIn: https://www.linkedin.com/in/colleen-breems-a8a4631b/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Social media is changing faster than ever.Algorithms are replacing followers. AI is reshaping content creation. And product-market fit now lasts months — not years.In this episode of The Unified Brand Podcast, Chris sits down with Emeric Ernoult, Co-Founder & CEO of Agorapulse, to unpack:Why most brands fail before they ever achieve product-market fitThe #1 mistake founders make when building a businessHow Agorapulse grew to $10M ARR through differentiationWhy “entertainment” is a trap for most brandsThe power of hyper-niching your content in 2026How AI will eliminate content gatekeepersWhy quality + quantity will define the next era of social mediaWhat's next for AI-driven content creationIf you're a founder, marketer, or business leader trying to build brand authority in a noisy digital world — this episode is essential listening.

What happens when passion meets structure, and the right niche changes everything? In this episode of How to Run Profitable Retreats, I sit down with Matthew Brandt, founder of Tactical Retreats, retired law enforcement officer, Navy veteran, and retreat leader creating life-changing experiences for veterans and first responders. Matthew shares his real, behind-the-scenes journey of launching retreats with heart, and learning (sometimes the hard way) how clarity, positioning, and niching down create momentum. You'll hear how: ▪️ His first retreat barely filled, then a single shift led to 75 women on a waitlist in one week ▪️ Niching within a niche unlocked demand, confidence, and sustainability ▪️ Trauma-informed retreat design is not optional, it's essential ▪️ Listening to your audience can radically transform your business ▪️ A small, boutique retreat model can scale into international retreats and property ownership Matthew also shares deeply human stories from the retreat space, from women arriving terrified and ready to leave… to sitting around the fire hours later saying, "I don't want to go home." We talk about leadership, safety, trust, resilience, and why passion alone is not enough, systems are what allow your mission to grow. This episode is a must-listen for retreat leaders who: ▪️ Feel called to do meaningful work ▪️ Want proof that strategy and heart can coexist ▪️ Are ready to refine their niche and scale responsibly ▪️ Believe retreats should heal, not create more trauma

Your Apparel Brand Is NOT For Everyone! Niche Down to Grow and Build Customer Loyalty In this episode of The Business of Apparel podcast, Rachel discusses why your apparel brand cannot be for everyone. Learn the critical strategy of niching down to a specific target market, which is essential for launching, growing, and scaling your business. Rachel explains that trying to create a product for everyone leads to making products for no one, highlighting the importance of focusing on one perfect target segment. She uses compelling examples, from nudist colonies to different types of runners, to illustrate how varied customer needs are. Discover how defining a clear customer avatar, like 'Kara', can guide all your business decisions, from product development to marketing, ensuring you build brand loyalty through superior fit and comfort. This approach helps attract new customer segments organically and build a profitable, fulfilling brand that stands the test of time. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Chapters: 00:00 Introduction: The Reality of Target Markets 00:33 Understanding Your Target Market 02:26 The Importance of Niching Down 03:03 Masterclass and Community Support 04:26 Creating Brand Loyalty Through Fit 09:21 Defining Your Target Customer 12:41 The Power of a Clear Target Customer 17:58 Conclusion Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

What if the thing holding your business back isn't your talent or the market, but your hesitation to let go?In this episode of The Level Up Podcast, we sit down with Cheyenne of Cheyenne Films to talk about the power of niching down, choosing specialization over being everything to everyone, and making strategic decisions that actually move the needle. Cheyenne shares her journey from offering everything under the sun to going all-in on filmmaking, and how that clarity transformed her brand, her confidence, and her momentum.We dive into why luxury clients value specialists, how rebranding is about more than aesthetics, and what it looks like to align your business with the planners, vendors, and venues you want to work alongside. We also have an honest conversation about building a business through major life transitions, including pregnancy, postpartum, and motherhood, and why simplifying your offerings can open the door to more sustainability and growth.If you're a wedding photographer or filmmaker feeling stretched thin, creatively unfulfilled, or stuck trying to please everyone, this episode will challenge you to think bigger, simplify your approach, and commit to where you're headed next.You are more capable than you think. Clarity creates momentum. And growth starts when you decide to GO FOR IT.Save your seat now for our brand new Magnetic Brand Masterclass where we  walk through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth here https://thelevelupco.com/masterclassTimestamps:00:00 - 03:24 | Life, Business, and Setting the Tone for a New Season 03:25 - 07:54 | From Doing Everything to Realizing It Wasn't Working 07:55 - 12:41 | Niching Down, Specializing, and Rebranding with Intention 12:42 - 18:01 | Aligning Your Brand with Luxury Clients and Creative Partners 18:02 - 26:23 | Motherhood, Time Management, and Redefining Success 26:24 - 40:15 | Sustainability, Letting Go of Scarcity, and Long-Term Growth Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

Sponsors:◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account◦ Marvin Windows and Doors◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Kali Sudbrook:◦ https://beachsidegyms.com ◦ https://www.instagram.com/beachsidecustomgyms ◦ https://www.instagram.com/kalithecontractor Connect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube

In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in my SEO strategy, I share actionable takeaways and honest lessons that led to smart growth.Key Takeaways:Own Your Niche: Trying to serve everyone leads to confusion; doubling down on “senior night gifts” turned Crystal's brand into the go-to source.Brand Identity Matters: When you're for someone, you're not for everyone — and that's a strength, not a weakness.Price with Purpose: Raising prices to reflect value may turn away some customers — but it attracts the right ones.SEO + Branding = Power Couple: Traffic without conversion is a dead end; emotional storytelling transforms page views into purchases.Product Bundling for Growth: Offering customizable, repeatable product experiences increases cart size and customer retention.Memorable Quotes:“SEO isn't just about being found, it's about being remembered.” – Crystal Waddell“Does your page just rank — or does it resonate?” – Crystal WaddellListener Action Items:Audit Your Brand Message: Who are you for? Who are you not for? Rework your messaging to reflect that clarity.Raise Prices Confidently: Evaluate if you're undercharging for your work — and raise prices to align with your value.SEO with Soul: Look at your top pages. Do they tell a story? Do they speak to one specific customer's emotional journey?Revisit Your Product Line: Can you bundle or personalize existing products for better sales and repeat customers?Check Conversion, Not Just Traffic: Review if your SEO strategy leads to sales — not just visits.Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

As a coach to independent financial advisors, I see a lot of advisors struggling with the same issue—they blend in with the advisor down the street. And when prospects can't see what makes you unique, it becomes a lot harder for them to understand why they should choose you over anyone else.That's why I loved today's conversation with Glenn Street. Glenn built one of the most differentiated businesses I've ever seen—Street Characters, the company behind many of the most iconic mascots in the NFL, NHL, MLB, and major college sports. But the real lesson from this episode isn't about mascots. It's about how he picked a niche, went deep, and created a level of expertise and service that big competitors couldn't match.Glenn didn't try to be everything to everyone. He focused on a narrow lane, understood his customers better than anyone else, and delivered a product and experience no one else in his space could touch. Advisors can do the exact same thing—especially in a market where most firms look and sound identical. When you specialize with intention, understand your audience on a deeper level, and build a brand that feels unmistakably yours, you become the advisor people talk about, remember, and seek out.3 of the biggest insights from Glenn Street…#1.) Niching Down in a Commoditized IndustryOne of the things I loved about Glenn's story is how he didn't try to compete with the Disneys of the world. He found a narrow lane—sports mascots—and went deeper than anyone else. That's exactly what most advisors need today. When you pick a niche and truly understand the people you serve, you stop blending in and start becoming the advisor everyone talks about.#2.) Core Values Don't Matter Unless You Actually Live ThemA lot of firms have core values, but very few bring them to life the way Glenn does. His team starts and ends their day with them. They use them to make decisions, solve problems, and hold each other accountable. It's a simple reminder that culture isn't something you write, it's something you practice.#3.) The Right Incentives Turn Good Teams Into Great OnesGlenn has built a culture where A-player behavior is recognized and rewarded—whether that's through peer shoutouts, clear performance targets, or a team trip to Mexico when they hit their goals. These aren't random perks; they're intentional systems that reinforce what “great” looks like. SHOW NOTEShttps://bradleyjohnson.com/146FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP11254981386See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trying to be the super GP who does every procedure might be making your practice harder than it should be. In this episode, Dr. Alex Sharp explains how specializing not only helps you create a model that's easier to market and scale, but also lets you spend more of your time doing the dentistry you actually enjoy. Hear where the GP model still works, how to specialize in an existing practice, and what the future of dentistry looks like!Topics discussed:Alex's journey from associate to practice owner to CEOThe benefits of niching down for dentist and patientWhy your marketing isn't working and what to do instead3 key factors for a successful denture/implant practiceHiring for implants: doctor fit and the dentist's roleWhat's changed and where dentistry is goingLearn more about Shared Practices Group: https://sharedpracticesgroup.com/Listen to The Full Arch Podcast: https://thefullarchpodcast.com/This episode was produced by Podcast Boutique https://www.podcastboutique.comGRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbook Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

This one's a favorite. We HAD to bring it back. Back when we were just getting started, there were people who felt way out of reach. Today's guest was one of them... until we made it happen. In this episode, we sit down with **John Lee Dumas** — host of *Entrepreneurs on Fire*, a podcasting legend with over 3,800 episodes, 130 million listens, and $24M+ earned. Yeah. That's real. But this convo? It's not about the flex. It's about how **you** can turn your content into a full-blown machine. JLD shares: - How to stand out in a crowded space (even if you're just starting) - Why “niching till it hurts” might be the only way to win - The simple mindset shift to get consistent with your content - How publishing daily changed everything - The behind-the-scenes of building a 7-figure podcast brand We talk hustle, systems, monetization, and why publishing even when you feel like an imposter is your secret weapon. This episode is pure fire. **Ready to go from stuck to monetized?** Join our 1-on-1 challenge with Fonzi at: [www.bizbros.co/monetize](http://www.bizbros.co/monetize) Or if you're done doing this alone… become a part of something bigger: [BusinessCreator.Club](http://businesscreator.club/) Because Content Is Profit — and this is how you build it.

Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy. And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage' :-)Chapters(00:00) - Introduction and Guest Welcome (00:17) - JJ Peterson's Current Ventures (01:11) - The Concept of 'Badass Softie' (03:26) - StoryBrand Framework Explained (06:20) - Empathy and Authority in Leadership (08:42) - Balancing Empathy and Authority in Coaching (12:38) - Personal Experiences and Coaching Styles (16:05) - Communicating Empathy and Authority Effectively (24:44) - Engaging Your Audience with Empathy and Authority (28:06) - Controlling the Narrative in Marketing (29:07) - Embracing Your Authentic Self as a Guide (31:41) - Overcoming Imposter Syndrome (40:52) - The Importance of Niching Down (47:35) - Leveraging AI in Professional Services (51:39) - Conclusion and Final Thoughts LinksJ.J.'s website » https://www.drjjpeterson.com/J.J.'s podcast » https://www.badasssoftie.com/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/You want to run effective Meta ads for your credit repair business... but you're worried about blowing your budget.What do you do? Give up on ads? Keep throwing money at them with no real strategy?Well, that's what a lot of businesses do... But what if I told you that you could run Meta ads that actually convert, even on a small budget?Today, I'm joined by Max Knowles, a marketing expert who's built eight-figure sales teams, trained 1000s of entrepreneurs, and created a simple ad system that helps credit pros attract the right audience, build trust, and grow fast without wasting a single dollar. Max shares his step-by-step demo on how credit repair businesses can leverage Meta ads to attract leads and clients without breaking the bank.You'll learn how to set up Meta ads like a pro, write high-converting ad copy with ChatGPT, and use AI to automate conversations with leads. We'll also explore the key factors that make ads successful, like targeting the right audience and focusing on long-term customer value, not just cost-per-lead.If you're tired of wasting money on ads and want to learn how to run campaigns that work, this episode is for you.Tune in!

In today's episode of the It's Your Offer podcast, I sit down with Community Strategist Jordan Godbey. We dig into what's actually working now for paid communities, and why "less but sharper" beats doing all the things. Jordan shares how niching down transformed his business, the two winning community models he sees across top creators, and how to design an experience that scales results without swallowing your time.   Mentioned in this episode Growth Community The Paid Community Blueprint Subscribe to Email List Leave a Podcast Review   Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Everyone's obsessed with finding their niche — but the truth is, demographics don't buy.Psychographics do.In this episode, Kendall breaks down why your brand doesn't need a hyper-specific niche; it needs a high-caliber mindset match.You'll learn how to identify the belief systems, behaviors, and emotional patterns that make a client a perfect fit and how to embody the standards that magnetize them in.If you've been trying to attract “your ideal client” and it's still not landing… this one will change how you think about marketing forever.Follow me on ig

If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them?   In this week's episode, Don and Kyle talk with Josh Taylor, CMO of OptSpot, about how his agency transformed by niching down to serve only car wash owners. Josh shares how narrowing their audience helped them go from charging $50/month to $2,500/month, built a 99% client retention rate, and created a repeatable, strategic playbook for success. Listen in to learn how to scale your business without burning out.     Click HERE to check out Opt Spot, and click HERE to transform your marketing business into a StoryBrand Certified Agency.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder how much your agency's growth is limited by staying too broad? Or what could happen if you picked one niche and went all in? Today's featured guest didn't set out to run a food service marketing agency; He followed the opportunities, learned from a few hard lessons selling door-to-door, and eventually discoverd the power of focus. He'll share how niching down, rebranding, and embracing flexibility helped him grow his agency into a specialized agency serving some of the biggest names in food service and the ways in which he and his team refined the agency's positioning. Tyler Smith is the president and owner of Matato, a brand strategy and creative marketing agency focused on food and beverage brands in the food service and “away from home” space. His agency helps those brands reach restaurant operators, chefs, and food service directors with smarter, more intentional marketing. In this episode, we'll discuss: The power of positioning. The difference choosing a niche made for his agency. Flexible selling and empathy in action. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. How Selling Vacuums Led to a Food Service Marketing Agency Tyler laughs about it now, but his first “sales training” involved knocking on doors and demoing carpet cleaners that cost more than most people's first cars. While studying advertising, Tyler was sure he wanted to be a graphic designer or copywriter, and while that door-to-door sales job started as a way earn extra beer money, it ended up being a crash course in marketing psychology. He learned how to capture attention, demonstrate value, and handle rejection — all skills that would later serve him as an agency owner. After college, the 2009 recession hit, and finding a creative job in advertising wasn't easy. So when an agency owner offered him a commission-only sales role, he jumped in. Within a few months, Tyler was closing enough deals to get brought on full-time. Fast forward a decade, and he's now the sole owner of that same agency, rebranded as Matato, now leading a team of specialists helping food brands grow smarter. The Smart Positioning and Rebranding Transformed the Agency When Tyler took full ownership, he knew the agency needed an identity that reflected its niche and direction. The old name didn't quite fit anymore. So he created Matato, a playful twist on “tomato, tomato, potato, potato.” It was something memorable, food-related, and (importantly) trademarkable with a clean domain to match. More than a name change, that rebrand was a signal that the agency was doubling down on food service marketing as their core focus. This was a big move for Tyler as he stepped up as the face of the agency. If you can't own your brand, both emotionally and digitally, you can't expect your clients to trust that you'll own theirs. From Generalist to Specialist: Why Niching Down Drives Growth For years, Matato worked with all kinds of B2B and B2C clients. But as they grew, Tyler noticed the most rewarding and most profitable projects were always in food service. So they made the call to go narrow to grow big. That meant focusing on the brands serving restaurants, distributors, and institutions. Tyler's team helps these brands move from a sales-heavy approach to a true marketing strategy, teaching them how to speak to chefs and operators, not just consumers. Now, their content strategy includes things like their annual Food Service Marketing Playbook, a killer lead magnet that doesn't just promote Matato's expertise , it teaches. Some brands use it to DIY their marketing, others see the value and hire the agency. Either way, Tyler's team wins. What Got You Here Won't Get You There Tyler's secret to getting new business in the early days was just “all grind, no strategy.” Cold calls, trade shows, follow-ups; just pure hustle. But as the agency matured, that changed. They stopped trying to “do everything” and started refining how they show up. After repositioning more firmly in the food industry, their new game plan is rooted in generosity and authority, giving away insights, teaching the industry, and positioning themselves as the go-to experts for food service brands. Their annual Food Marketing Playbook has gotten them great results, and he has also been dabbling in podcasting, an effort that he admits still lacks consistency. All these changes to the brand and how they approach their audience have been a great way to reinvigorate the business and demonstrates his team understands that you can't just tell people to hire you; you've got to show them why. Empathy and Flexibility: The Secret to Long-Term Client Relationships One of Tyler's biggest lessons when it comes to sales is to stay flexible and empathetic. Instead of rigid packages or pushy closes, he focuses on what the client actually needs and finds ways to make it work. That adaptability has helped him build long-term trust (and some very loyal accounts). Sure, early on it led to a few over-committed budgets and sleepless nights, but over time it became one of Matato's superpowers. Tyler calls it “on-the-fly problem solving”, a willingness to adjust, improvise, and make the deal work without losing sight of the big picture. Why Every Specialized Agency Should Start a Podcast Tyler's got deep expertise and connections in his niche. He has noticed podcasting could be the fastest way to build authority and create a content engine without relying on written blogs that no one's reading anymore. It's not just about attention; it's about access. When you interview potential clients and peers in your industry, you're building relationships that open doors. As Jason put it, “It's the number one thing I ever did for my business.” How Curiousity Keeps Your Agency Evolving Looking back, Tyler can see that curiosity helped Matato survive and evolve, especially during the pandemic. When food service came to a standstill, his team didn't sit idle. They experimented, collaborated with chefs and influencers, and tested new lead-gen angles. Things are constantly changing and what got you to this point won't get you there. So his message to agency owners is to stay curious and willing to try many things. Otherwise, you'll be doomed to fail.

In today's Monday Minutes episode, I break down how to move beyond marketing solely around your professional background and start building a brand that connects with your audience on a deeper, more emotional level. From board game enthusiasts to luxury travel lovers, I share how to identify and speak to the passions, pain points, and identities of your ideal investors. Tune in to learn how to create a message that builds genuine connection and a loyal tribe that lasts through any market cycle. Interested in learning how to take your capital raising game to the next level? Meet us at Capital Raiser's Edge. Learn more here: https://raisingcapital.com/cre