For Professional Photographers

Pricing our products is one of the hardest parts of what we do. Price to high and you don't get any clients. Price to low and you don't make enough to stay in business. So how do you price what you do in a way that makes sure you are making enough for your services AND attracts a loyal client base? Don't worry, Chris can help you out with all of that in this episode.

Selling any product like wall art (or albums) to every single client is something that is possible. In this episode Dorie walks through the most important things you can implement into your workflow that will greatly increase your chances of selling wall art more consistently.

One of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about how photographers can learn how to stop overthinking and move forward in their business.

Selling an album (or the product of your choice) to every single client is something that is possible. In this episode Dorie walks through 10 things you can implement into your workflow that will greatly increase your chances of selling an album more consistently.

Stefany Ficut started a photography studio after moving here from Europe. She didn't know how to sell, or how to serve her clients the way she wanted to. After investing in a lot of education and planning, she has grown her studio to be a leading luxury studio featuring A product based business model and exceptional customer service. You don't want to miss this episode.

Shamika of Aria Rose Photography in Dallas Texas is my guest today and we discuss her journey into being a truly creative artist vs. just a camera for hire. Her studio features beautiful one of a kind art tailor made for her clients. I loved hearing about her process for creating her gorgeous images and learning about her sales process.

In this episode Dorie discusses why you need to have a strong follow up strategy and how you can create one.

In this episode Dorie talks about a conversation she had at a dinner party with a person who was unhappy with their photographer. Why were they unhappy and how can we avoid our clients having conversations like this in the future? She breaks it all down on this episode of the Focal Points Podcast.

Sometimes the idea of adding products to our product line is simply overwhelming. Especially when we are starting out and we want to add everything all at once. If you are feeling anxious and overwhelmed at adding products and don't know where to start, you are in the right place. In this episode Dorie goes through how she coaches her one on one clients how to add one statement product for their clients.

In this episode Dorie breaks down five different education options that are available to us from one on one coaching, Free webinars and everything in between.  Learn some of the behind the scenes marketing tactics that are used to get you to buy and what she looks for in a course or instructor before she hits the purchase button.

Creating a clear and concise vision for your photography business is not as hard as it may seem. But that doesn't mean it isn't important. You are the visionary of your company. Creating a vision that serves your business and your personal goals is key. Join Dorie as she walks through, step by step on how to create a vision for your business that defines what you do, who you do it for, and what they can expect in the process.

Running a business requires us to make a lot of decisions every single day.  Some of those decisions are easy but many of them can be rather complex and difficult.  In this episode Dorie addresses four big decisions that every studio has to make at some point in their journey and shares some tips on how to make them with ease.

In this very first episode of Focal Points Dorie talks about how her view of her business and her processes changed during Covid. How the changes she made in her studio as a result of the pandemic have created a more streamlined workflow. The results being happier clients but more than that, an easier more efficient way of running her business.

Do you wonder why the message that you put out in your marketing materials is not attracting the clients you want? In this episode Dorie dives into the four different types of people you need to address in all your marketing materials. Most of us speak only to one type of person because that is what we are comfortable with. By addressing the others, you will attract more people to your business.

Running a business without the support of friends and family is difficult. Many of our “supporters” don't understand what it takes to start a business and many of the things we do in that process don't make sense to them. In this podcast Dorie goes into how attitudes and feelings can change as our businesses start to grow and how we can navigate these tricky relationships so they don't derail what we are trying to build.

All business owners have to learn how to deal with fear in their business. It is the one thing that can stop us from making progress and keep us from reaching our goals. In this episode Dorie breaks down the physical and emotional effects of fear and gives some real life examples of how she has dealt with it in her business.

Join us as we sit down with Sony ambassador, nPhoto brand ambassador, and professional wedding photographer and educator Jermaine Horton of Jermaine Horton Photography to discuss 'How to Get More Wedding Photography Clients'.

Join us as we chat with acclaimed children, family, and dance photographer Kirsten Spencer. Kirsten heads the popular Facebook group ‘Mini Session Inspiration and Photoshop Education' which boasts over 20K members!

Join us as we chat with an award-winning wedding photographer, professional photography mentor, and Nikon ambassador Greg Moment to discuss shooting for print products, ways to maximize the effect of using high-quality print products, and much more.

Join us as we sit down with Destination photographer, business coach, and co-founder of The Heart University, Evelyn Grace Photos, and discuss how to be successful as a professional photographer and entrepreneur.

Tune in while we discuss with renowned wedding photographer Ben Hartley. We'll cover the importance of print, how to make larger print product sales, and other ways you can get your business making six figures.

Join us as we sit down with SEO Expert Feuza ‘Fuse' Reis of Fuse Creative. She'll help you get found, get clients, and make sense of and master this extremely important, alphabet-soup world that is digital marketing.

Join us as we sit down with multi-award-winning children, newborn, pregnancy/ maternity and family fine art portrait photographer Sujata Setia of But Natural Photography and discuss how to master fine art portraits and make them profitable.

$10,000 from one pro photography sale. How does that sound? Join us as we talk with award-winning maternity & newborn photographer Stephany Ficut, who did it herself!

Would you like to know how to book more clients? Join us as we'll discuss just that, and much more, with renowned professional boudoir photographer and educator Elizabeth Craig.

Do you Feel like your creativity is slipping? Have a sense you're spinning your wheels without any traction? Like you sit to think but the ideas just ain't coming? Perhaps you're too comfortable with your photography. Join us as we sit down with fine art portrait photographer and educator Shemika Schatte of Aria Rose Photography and discuss how comfortability is destroying your creativity.

Top 5 Tips for Streamlining your Business! Join us as we sit down live with Caitlin McColl and Kirstie McConnell of The Pet Photographers Club and find out how to make your professional pet photography business more efficient and profitable!

Join us as we sit down with family documentarian Ariana Youmans-Keenahan of Well Fed Photography. In this chat we will discuss the importance of family photography for the well-being of a family, how to tackle family photography from a documentary-style approach, and why print products are essential to providing your clients with the most beneficial experiences.

Join us for a chat with Ryan and Emily Burhop of EMRY Photography and discuss Creating Sample Wedding Albums that Sell. Ryan and Emily Burhop are award-winning professional wedding photography couple under the brand EMRY Photography. Based out of southern California they are also print product sales experts with over a decade of experience.

Join us as we sit down with Dorie Howell, co-founder of renowned professional photography education and business platform – IPSM

Join us as we sit down with Fenna Holwerda, owner of Wonder Fotografie specializing in Fine Art Newborn Photography, Sitter Sessions, Maternity Shoots, and Cake Smash Photography. Fenna also shares her knowledge and experience with other photographers through her YouTube channel followed by almost 60K viewers.

Listen to our interview with world-class Maternity and Newborn Photographer.

Listen to our interview with the Co-Founder of Pixellu (SmartAlbums) - Daniel Usenko.