Kill Your Logo

Alex and Rob talk about setting up Casaprima's brand and the tricks, tips and strategies that help you keep your brand lightweight and effective in the early days of your business. -- Full show notes and links at https://www.modular.studio/podcast/cutting-corners-with-your-brand

The right photos can make all the difference when selling products (and even services) online. Rob and Alex discuss what you need to show to give visitors enough information to make a sale. -- Full show notes and links at https://www.modular.studio/podcast/taking-photos-for-your-ecommerce-website

Alex has launched an online store. Let's learn from his mistakes. -- Full show notes and links at https://www.modular.studio/podcast/we-opened-an-ecommerce-store-called-casaprima

No episode this week due to lockdown. We'll be back next week.

Rob and Alex discuss the brands that have impressed them lately and highlight the lessons to be learned from them. -- Full show notes and links at https://www.modular.studio/podcast/brands-we-love-2

Rob and Alex give specific copywriting tips with a template for what to write at the top of your website. -- Full show notes and links at https://www.modular.studio/podcast/more-website-copywriting-tips

Alex and Rob talk about copywriting and outline some simple rules that will instantly improve the writing on your website. -- Full show notes and links at https://www.modular.studio/podcast/how-to-write-real-good-on-your-website

Rob talks about the importance of reducing customer stress during the sales process and highlights some examples of good stress management in different industries. -- Full show notes and links at https://www.modular.studio/podcast/the-stress-zone

Alex and Rob discuss the risks and opportunities of publicly supporting International Women's Day, Pride Month & Black History Month and try to avoid being cancelled while doing it. -- Full show notes and links at https://www.modular.studio/podcast/virtue-signalling

The value of good design is hard to understate but also tricky to measure. Alex breaks down a report from brand data firm Designanalytics and puts an actual dollar value on one pet food brand's packaging redesign. -- Full show notes and links at https://www.modular.studio/podcast/what-good-design-is-worth-in-dollars

Rob and Alex discuss the metrics you should be keeping an eye on when running a digital mailing list for your business. -- Full show notes and links at https://www.modular.studio/podcast/metrics-that-matter-mailing-lists

Rob highlights how wine subscription service Good Pair Days help their customers feel informed and empowered while trying new things. -- Full show notes and links at https://www.modular.studio/podcast/teach-your-customer-good-pair-days

Alex and Rob discuss the benefits of building a mailing list and the secret to sending people emails that they actually want to open. -- Full show notes and links at https://www.modular.studio/podcast/why-you-want-a-mailing-list

Why do some businesses succeed why others fail? What lessons can we learn from their success and how do we avoid the red herrings? Alex and Rob get to the bottom of it. -- Full show notes and links at https://www.modular.studio/podcast/learning-the-right-lesson-from-other-peoples-success

Rob defines "competitive de-positioning" – the act of making your business look good while making your competition look not so good. -- Full show notes and links at https://www.modular.studio/podcast/go-where-your-competition-cant-follow

What's the difference between graphic design and branding? Alex breaks it down in this case study of Liquid Death Mountain Water. -- Full show notes and links at https://www.modular.studio/podcast/this-is-what-branding-looks-like-liqud-death-mountain-water

Rob and Alex run through the process of creating personas, which help you market to your customers efficiently and effectively. -- Full show notes and links at https://www.modular.studio/podcast/how-to-create-a-customer-persona

Alex and Rob discuss the benefits of identifying and serving a specific customer in this Mutt Motorcycles case study. -- Full show notes and links at https://www.modular.studio/podcast/finding-your-niche-mutt-motorcycles

Rob shares the theory of the Diffusion Of Innovation, which separates customers into five distinct types who buy from you at specific times. He also shares some of the motivators for these types of customers and how best to capture their attention. -- Full show notes and links at https://www.modular.studio/podcast/the-five-different-types-of-customers

Can you define "brand" properly? Many of the designers you might hire can't. In this episode, Alex gives us a checklist of things to think about when you're building your business' brand and a handy place to go to learn how to vet designers. -- Full show notes and links at https://www.modular.studio/podcast/what-we-mean-when-we-say-brand

In Kill Your Logo's very first brand case study, Rob shares a special checkout experience he recently had and how you can steal some of that magic for your own business. -- Full show notes and links at https://www.modular.studio/podcast/flipping-the-checkout-script-bondi-boost

Shipping fees often feel like a necessary evil in the world of eCommerce, but Rob's got some tips for how to make them disappear for your customers. -- Full show notes and links at https://www.modular.studio/podcast/should-you-charge-for-shipping

Alex lays out the minimum you'll need for your brand when starting your business, from file types to colour codes. -- Full show notes and links at https://www.modular.studio/podcast/what-should-you-receive-from-your-designer

Alex and Rob discuss perceived value – a crucial concept that helps you attract the customers who believe in what you do and safely ignore those who don't. -- Full show notes and links at https://www.modular.studio/podcast/the-120-yoga-mat

Alex, Rob and Will each talk about a brand they love and the lessons small business owners can learn from them. -- Full show notes and links at https://www.modular.studio/podcast/brands-we-love

Rob and Alex cover some of the different ways you can reveal the uniqueness of your brand outside of your logo or your advertising. -- Full show notes and links at https://www.modular.studio/podcast/alternative-ways-to-tell-your-brands-story

Rob and Alex share three things to look for when trying to hire a marketer or marketing agency. -- Full show notes and links at https://www.modular.studio/podcast/how-do-you-vet-a-marketing-agency

When should you pay a designer to create materials for your business and when should you use WordArt instead? Alex and Rob give you three questions you can ask yourself before you decide to pay a graphic designer. -- Full show notes and links at https://www.modular.studio/podcast/when-should-you-invest-in-design

Do you have a website that you are scared of editing? Do you not even have a website yet and are struggling to figure out where you should start? Do you want to hear a harrowing tale of drunken midnight manslaughter? Listen to this episode. -- Full show notes and links at https://www.modular.studio/podcast/fire-your-wordpress-developer.

What's in a name? A whole lot more than you think. In this episode, Alex and Rob share seven criteria for a good business name. -- Full show notes and links at https://www.modular.studio/podcast/dont-name-your-own-business

What is it that a Marketer actually does for your business? For many businesses owners (and employers who just couldn't understand why Rob would make a great employee), Marketing is nothing special and amounts simply to Facebook ads and Instagram posts. This week on Kill Your Logo, Alex and Rob set the record straight and discuss the 7 Ps of Marketing. –– Full show notes and links at https://www.modular.studio/podcast/what-does-a-marketer-do

When should you rebrand? What should you consider? Is it true that not even God is exempt from rebranding? –– Full show notes and links at https://www.modular.studio/podcast/when-should-you-rebrand