Podcasts about perceived value

In this solo episode, host Kara shares a powerful story about a watch that illustrates the importance of knowing your value and finding places where you're properly appreciated. She discusses how understanding your worth affects business decisions, particularly around pricing, and explains the different types of consumers businesses encounter.Episode Topics:The story of a father, son, and a 200-year-old watch that teaches a lesson about valueUnderstanding your worth in business and personal contextsThe three types of consumers: discount seekers (15%), premium buyers (5%), and value-based purchasers (80%)How to confidently communicate your value without coming across as arrogantThe concept of "soul-aligned clients" and why they're critical to your successInsights:Your value doesn't change based on others' perception of itNot everyone will value you appropriately, and that's okay – find the places and people who doWhen you don't believe in your own value, it's difficult to convince others of itSoul-aligned clients aren't necessarily similar to you but are those who are grateful for and appreciate what you offerHaving confidence in your value allows you to stand firm in your pricing decisionsHighlights:00:00 Welcome and Intro00:05 The Value of Unique Gifts and Talents02:24 Understanding Personal Value06:02 Perceived Value and Pricing Strategies09:30 Understanding Value and Client Alignment12:39 Articulating Personal Value15:01 Podcast episode endedIf you're new to the show, Kara would love to hear your thoughts! Connect with her on Instagram @KaraChaffinDonofrio. If you enjoyed this episode, please share it with others who might benefit, and don't forget to rate and review the podcast to help spread the message to more people.Connect with Kara to share your thoughts on the series:Website - http://www.kcdrealestate.com/ Email - kara@kdcrealestate.com Instagram - https://www.instagram.com/karachaffindonofrio/ Facebook - https://www.facebook.com/karachaffin1?_rdc=1&_rdr YouTube - https://www.youtube.com/user/KaraChaffin LinkedIn - https://www.linkedin.com/in/karachaffin/ Don't forget to visit freegiftfromkara.com for our special giveaway, the Dynamic Life Journal.

This episode is brought to you by Cured Nutrition, Fatty15, and Quickbooks.   Shaahin Cheyene, a trailblazer in the Amazon industry, is here today to share his unconventional insights into wealth creation and how he generated over $1 BILLION in revenue. His story is one of resilience and creativity, where he challenges the norm by advocating for the power of storytelling and leveraging existing markets over relentless innovation. Shaahin's journey from early struggles to becoming an Amazon expert serves as a testament to the potential of e-commerce as a lucrative avenue. With a focus on multiple income streams and the strategic usage of platforms like Amazon, Shaahin reveals the secrets to building a billion-dollar company while emphasizing the importance of niche selection and the psychological power of storytelling.   Follow Shaahin @shaahincheyene Follow Chase @chase_chewning ----- In this episode we discuss... 1. Introduction to Shaahin Cheyene (0:00:00) - Introduction of Shaahin Cheyene, his background, and the theme of the episode focused on e-commerce, storytelling, and wealth creation.   2. Challenging Conventional Wisdom on Innovation (0:01:30) - Shaahin argues that innovation is not the only path to wealth, emphasizing storytelling and leveraging existing markets instead.   3. Importance of Multiple Income Streams (0:04:15) - Discussion on the necessity of having multiple streams of income, with a focus on e-commerce and Amazon as a low-barrier entry point.   4. Shaahin's Entrepreneurial Journey (0:06:45) - Overview of Shaahin's journey from struggles to success in the Amazon industry and generating over $1 billion in revenue.   5. Storytelling and Niche Selection in E-Commerce (0:09:45) - The role of storytelling and choosing the right niche in online business success.   6. Financial Preparedness and Investment Strategies (0:13:30) - Importance of having a financial cushion of at least $10,000 for business ventures and strategies for investing in your own business.   7. The Role of Perceived Value (0:16:00) - How understanding perceived value and reliability can lead to business success, with examples like Starbucks.   8. E-Commerce Complexities and Drop Shipping (0:20:21) - Discussion on the challenges of e-commerce, particularly in drop shipping and the importance of storytelling over product innovation.   9. Consistency and Reliability in Business (0:23:45) - The importance of delivering consistent experiences in business and focusing on strengths rather than out-innovating competitors.   10. Resilience and Learning from Failure (0:27:30) - Personal anecdotes about resilience, learning from failures, and the importance of hard work and realistic financial goals.   11. Investing in Your Own Business (0:32:00) - Why investing in your own business offers more control and potentially higher returns compared to other investments.   12. The Predator-Prey Business Approach (0:36:00) - Encouraging entrepreneurs to strategically understand their competitive landscape and excel within their framework.   13. What Shaahin Learned About Business by Visiting the Amazon (0:42:24) - A personal story about engaging with an uncontacted tribe and lessons on perceived value and decisive business operations.   14. Shaahin's Top Mindsets for Business Growth (0:48:30) - The critical role of mindset in achieving business success and setting ambitious goals.   15. Zoroastrianism and Historical Inspirations (0:52:30) - Drawing inspiration from historical figures and philosophies like Zoroastrianism to emphasize the power of positive thinking.   16. Creating Opportunities Through Informed Decisions (0:57:00) - Importance of making informed decisions and setting goals for doubling investments.   17. The Power of Self-Reflection and Control (1:04:35) - Emphasizing self-awareness, mentorship, and the importance of creating your own luck through hard work.   18. Opportunities for Continued Learning (1:10:00) - Offering you a chance to access Shaahin's free Amazon course.   19. Introduction to 'Dard Zest' (1:16:30) - Exploring the origins of the concept "Dard Zest" and its connection to Aztec practices.   20. EVER FORWARD (1:18:40) - Concluding remarks and how Shaahin lives a life ever forward. ----- Episode resources: Save 20% on the Flow gummies, your all-day energy solution, from Cured Nutrition with code EVERFORWARD. Save an additional 15% on the 90-day starter kit of C15:0 essential fat from Fatty15 with code EVERFORWARD Get 30% off of Quickbooks for six months Learn more about Shaahin here Watch and subscribe on YouTube

One of the most overlooked aspects of running a restaurant is considering how your guests perceive your restaurant, as well as how they perceive the food and drinks you are serving them.  This episode originated as a youtube video on my channel @TheRealBarman

It's been well over a year since this interview was recorded and it's finally seeing the light of day. Life happens, projects come up, and this wonderful conversation and a handful of others were recorded in 2023/2024 and never released. This backlog of recordings is Season 8 of the podcast, The Light Of Day series.In the 80th episode of Perceived Value, host Sarah Rachel Brown is in Seattle, WA over the Thanksgiving holiday. It's November of 2023, and Sarah has set up her microphones in David Chatt's guest apartment, which she's fortunate to stay in for the week. It's a charming and cozy apartment and reflects David's eye for design and impeccable taste.David and Sarah's friendship has evolved from benefactor/artist to friends to chosen family, and the two begin by sharing how they were brought into each other's lives. David speaks to how his creative practice began, how his parents' talents inspired him, navigating between following his passions and monetizing his abilities, the preciousness of studio time, his relationship with his things, the importance of a good editor, and a fascination for rocks.OUR GUESTI have spent my entire adult life sewing tiny glass beads, one to the next. I have spent as much as a year to create one piece. I am a pioneer, an inventor, and one of a few who have gained recognition for beadwork as a fine art/craft medium. My work has taken me all over the United States and abroad as a lecturer, exhibitor, and teacher, and is included in public and private collections, including a recent acquisition by The Smithsonian's Renwick Museum. My achievements have been chronicled in books and periodicals, and in 2006 my career was recognized with a retrospective at the Bellevue Arts Museum. I have received a number of awards, including the grand prize at the 2020 Ireland Glass Biennale. In 2006 I accepted a three-year residency at Penland School of Crafts where I built a hot glass studio and studied ladle-cast glass. At the end of this residency, I returned to working with beads, but struggling with tools that were unfamiliar and allowing myself to consider other ways of working was invaluable. The time I spent living in this community and taking a break from my usual way of working, offered me an opportunity to think differently. The process of becoming adept at something, which challenged me, also made me a better teacher. I am planning to move permanently to the Penland area this spring.davidchatt.comsiennapatti.comRATE AND REVIEW US ON APPLE PODCASTS OR WHEREVER YOU LISTEN!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Instagram + Facebook: @perceivedvalueFind your Host:Instagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz. Find them on Spotify!

"There's Magic in the Mundane"In this episode of the Honest Property Podcast, Becky and Ruth sit down with Anastasia Ttofis, a lawyer-turned-entrepreneur who's building businesses that blend strategy with soul. ✨As the CEO of ILA Property Finance, Anastasia is all about connecting business, somatics, and free-thinking entrepreneurship. She doesn't believe in fitting into a traditional box—she's a wildpreneur who's redefining success on her own terms.We talk about:✅ The power of trusting yourself in business✅ Why entrepreneurship is a personal and spiritual journey✅ How blending logic with intuition leads to real successIf you've ever felt like you don't fit the mould, this episode is for you.Listen now!

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business.  In today's episode, we're talking about increasing the perceived value of your box. Perceived value is simply a subscriber's perception of the merit or desirability of a product. There are five things you can do to increase the perceived value of your subscription box for little or no cost.  Customization Style - i.e, home decor - farmhouse or modern. Size - i.e., clothing or wearables. Type - i.e., breed of dog.  Teachers - i.e., grade level or type of school.  YOU - Your Personal Connection Remember, being “ME” is free marketing. Include a handwritten note.  Put a birthday card in their box the month of their birthday.  Surprise & Delight - include a gift in the box periodically (not every month) Coupon to your store or “bonus bucks.”  The “Golden Ticket” - a special gift included in only select boxes.  Anniversary gifts - on the anniversary of them becoming a subscriber.  Early bird bonuses during launches. Exclusive Content or Collectibles First access.  Digital bonuses.  Tutorial or training access.  Exclusive meet-ups.  Zoom parties.  Bundle Items One thing by itself can seem too small, but bundle two or three of an item and tie a ribbon around it or put it in an organza bag to make it look special.  Hair clips Chapstick Sticker sheets Dog treats  Join me for this episode as I talk about five ways you can increase the perceived value of your subscription box and stay within your budget.  Important Links:  6 in 60 Workshop  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website 

Think your audio program deserves more attention? In this episode of Launch Your Private Podcast, we coach Francesca Rea CFP, a senior wealth advisor and prosperity coach, through refining her private audio program, Rise Up, Live Up Money. Francesca has already launched her program but is seeking guidance to sharpen its messaging and positioning for greater clarity and success.Timestamps:[0:00] Introduction to the episode and Francesca Rea's Journey of launching her audio program and why she chose audio as the medium.[3:29] Early Launch Success and Masterclass Challenges[6:02] Conversion Metrics and Cold Traffic Insights[8:30] Addressing Messaging and Positioning[11:30] The Power of Perceived Value[15:00] Exploring Primary Currency for Target Audiences[20:18] Narrowing Focus for Specific Results[27:00] Overcoming Audience Misconceptions[34:30] Resolving issues with Spotify and linking supplementary resources like PDFs[39:00] Final Tips and Encouragement[47:00] Closing ThoughtsLinks mentioned:https://francescarea.com/IG: https://www.instagram.com/francesca.rea.alzati.wealth/Linked In: www.linkedin.com/in/francescarea

He claimed they were originals–and they were!    “We esteemed Him not.”  -  Isaiah 53:3 (KJV)

The Success Habit of Overdelivering - Tips and Real-Life Examples Hosts Londina Cruz and Donna Kunde discuss 'The Success Habit of Overdelivering' in the sixth episode of IBGR's 'Habits for the New Year' series. They emphasize the importance of adding value to clients and customers by exceeding expectations. The episode explores how overdelivering can generate customer loyalty and attract more business. They share personal anecdotes and practical examples, such as offering additional resources, ensuring excellent customer service, and handling returns thoughtfully. They also highlight the significance of understanding customer needs and delivering perceived value through various innovative approaches. 00:00 Introduction to IBGR Network 00:37 Episode Overview: The Success Habit of Overdelivering 01:08 Exclusive Offers and Community Gifts 01:53 Applying the Law of Overdelivering 03:00 Real-Life Examples of Overdelivering 04:27 The Importance of Adding Value 04:55 Adapting to Changing Consumer Behavior 05:26 Strategies for Overdelivering in Business 05:30 The Law of Reciprocity and Giving 06:46 Custom-Made Products and Overdelivering 08:34 Perceived Value and Client Expectations 10:09 Understanding and Overcoming Procrastination 11:08 Making Things Right: Handling Mistakes 11:43 Conclusion and Final Thoughts

Text Rudy Now!Hosts: Wayne and SteveEpisode Summary: In this episode, Wayne and Steve discuss the challenges of dealing with demanding clients, often referred to as "Karens," and share valuable tips on maintaining clear communication and documentation in the pool maintenance business. They also touch on the importance of capturing detailed records of service visits to ensure smooth business operations.Key Topics:Introduction and Weather ReflectionsBrief discussion on the current weather and its impact on pool maintenance.Perceived Value and Customer RelationshipsHow to manage client expectations and maintain positive relationships.The importance of setting clear expectations and documenting everything.Service Calls and Billing PracticesTips on handling service calls and ensuring accurate billing.The significance of capturing timing and details of service visits.Commercial vs Residential Service DynamicsDifferences between commercial and residential pool maintenance.Strategies for managing both types of clients effectively.Scope of Work and Client ExpectationsDefining the scope of work clearly to avoid misunderstandings.Examples of handling client complaints and setting realistic expectations.Final Thoughts and ConclusionRecap of the episode's main points.Encouragement to listeners to send in their questions or topic suggestions to TalkingPools@gmail.com.Appreciation for the audience's support and a reminder to have a fantastic week.Listener Engagement:If you have any questions or topics you'd like us to touch base on, please pop an email to TalkingPools@gmail.com. If we use your topic or idea, we'll send you a little thank you present.Closing Remarks:Wayne and Steve thank the listeners for their continued support and wish everyone a great and fantastic week. Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

Are recessions a thing of the past? Macro investor Jordi Visser explains why he believes they are and how AI, Bitcoin, and crypto are transforming the global economy. Joining Andrew Brill, Jordi explores how the digital economy, powered by bitcoin, crypto, and AI, is creating unprecedented opportunities for growth and innovation—momentum that's set to accelerate. He also predicts Bitcoin could soon become the world's second-largest asset, surpassed only by gold. Discover the transformative role of AI agents, decentralized systems, the move away from fiat assets, and the geopolitical shifts reshaping markets. Watch now to learn how these technologies will redefine the economy—and what they mean for your financial future. Investment Concerns? Get a free portfolio review with Wealthion's endorsed financial advisors at https://bit.ly/3OFoddS Chapters: 1:16 - What's the Current State of the Economy? 2:58 - Will the Fed Cut Rates in December? 4:44 - Is Oil to Go Higher? 7:34 - How Will Trump's Victory Impact the USD & the Economy? 9:34 - Has the Fed Engineered a Soft Landing? 12:19 - Why AI and Crypto Are Transforming the Economy 17:20 - The Generational Divide in AI and Crypto Adoption 21:30 - Jordi's Aha Moment with Crypto 25:42 - Why is There a Lack of Perceived Value in Crypto? 29:11 - How AI Fits Into the Digital Economy 37:28 - What Are the Best Investment Opportunities in AI? 41:55 - The Power of Storytelling in Crypto and AI Connect with us online: Website: https://www.wealthion.com X: https://www.x.com/wealthion Instagram: https://www.instagram.com/wealthionofficial/ LinkedIn: https://www.linkedin.com/company/wealthion/ #Wealthion #Wealth #Finance #Bitcoin #Crypto #AI #DigitalEconomy #Investing #Innovation #Economy #FutureTrends #Recession #Decentralization #Macroeconomics #Macro #FinancialFreedom ____________________________________ IMPORTANT NOTE: The information, opinions, and insights expressed by our guests do not necessarily reflect the views of Wealthion. They are intended to provide a diverse perspective on the economy, investing, and other relevant topics to enrich your understanding of these complex fields. While we value and appreciate the insights shared by our esteemed guests, they are to be viewed as personal opinions and not as investment advice or recommendations from Wealthion. These opinions should not replace your own due diligence or the advice of a professional financial advisor. We strongly encourage all of our audience members to seek out the guidance of a financial advisor who can provide advice based on your individual circumstances and financial goals. Wealthion has a distinguished network of advisors who are available to guide you on your financial journey. However, should you choose to seek guidance elsewhere, we respect and support your decision to do so. The world of finance and investment is intricate and diverse. It's our mission at Wealthion to provide you with a variety of insights and perspectives to help you navigate it more effectively. We thank you for your understanding and your trust. Learn more about your ad choices. Visit megaphone.fm/adchoices

Introduction: In this episode, Sarah Walton, a dynamic business coach and sales expert, unpacks the powerful connection between money mindset and personal growth. Raised in a low-income household, Sarah knows the unspoken rules and financial beliefs that shape our lives. She brings her signature no-nonsense coaching strategies to reveal how women in business can break free from scarcity, embrace abundance, and cultivate confidence in sales and life. This conversation dives into how mindset shifts around time, money, and self-worth can transform your business and personal development journey.     Main Takeaways: Unspoken Rules Shape Financial Beliefs: Identifying inherited beliefs can help dismantle the scarcity mentality. Money is Infinite; Time is Finite: Recognizing this truth can revolutionize decision-making and time management. Confidence Drives Perceived Value: Abundance flows when you confidently own your worth and offerings.     Main Topics with Timestamps: Unspoken Rules and Scarcity Mentality (05:15) Sarah explains how unspoken childhood rules—like "money is stressful" or "more is better"—can unconsciously control decisions. She emphasizes that these beliefs aren't truths but inherited mindsets. Quote: "Unspoken rules run deep, but identifying them allows us to rewrite our stories." Impact: Realizing how these unexamined beliefs operate can unlock a sense of freedom and control over your financial choices. Money vs. Time: Infinite and Finite (23:42) The misconception that time is abundant and money is limited is flipped. Sarah highlights that money flows endlessly in the economy, but time is a resource you can't replenish. Quote: "Billions of dollars circulate daily—it's about participating in the flow, not fighting it." Impact: This mindset shift encourages smarter investments in your time and energy, empowering you to focus on high-value activities. Perceived Value and Sales Confidence (41:08) Owning the value of your work is key to thriving in sales. Sarah reframes selling as a transfer of enthusiasm rather than a pushy transaction. Quote: "When you trust your value, you can confidently ask for the raise or increase your prices without guilt." Impact: Seeing sales as an opportunity to share value transforms fear into empowerment, fostering authenticity in every transaction.     Notable Quotes: "We come into this world naturally abundant; scarcity is something we learn, but abundance is always available." "Confidence in your value isn't about arrogance; it's about showing up with integrity and love." "The unexamined psyche will rule your life—question your beliefs to unlock your true potential." Connections: 3 Secrets Men Wish You Knew *Free Download* How to Eliminate Burnout: How to use the Radical Living Blueprint to Reinvent Your Life Ready To Take Control Of Your Life?  Book A Call With Us Unlock the shocking truth about how your unique personality type is silently shaping your future Sarah's Website  Sarah's Abundance Acadmey  Coaching Page   

This edition of the Stress-Free Wedding Planning Podcast, hosted by Sam and Sal with over 80 years of combined expertise, discusses the common frustration couples face with hidden wedding costs.   This podcast is for engaged couples who are stressed out with wedding planning and family expectations but want a fun wedding day.   Discover why vendors hesitate to disclose pricing upfront and how understanding these practices can help you make informed budgeting decisions.    Additionally, learn about the complexities of wedding services, marketing strategies, competitive considerations, and practical tips for getting clear pricing information.   By the end of this edition, you'll learn the pros and cons of vendors posting their prices and strategies for couples not to overspend and still stay within your budget.   The Stress-free Wedding Planning Podcast # 125: Why Vendors Keep You Guessing: Unraveling Wedding Pricing Secrets Host: Sal & Sam Music: "Sam's Tune" by Rick Anthony   TIMESTAMP 00:00 Introduction to Why Vendors Keep You Guessing: Unraveling Wedding Pricing Secrets 03:00 Why Vendors Keep You Guessing 03:30 Customers Views 04:00 Understanding the Complexity of Wedding Services 05:30 Date, Time and Location 07:00 Marketing, Positioning, and Perceived Value 08:00 Withholding Some Pricing Information  09:00 Understand  Business's Competitive Considerations  10:30 Do Your Research  12:30 Wedding Tip Wednesday  14:30 Pros and Cons of Posting Prices  16:00 Why Wedding Vendors Should Post Their Pricing.   17:00 Price Range  18:00 Lack of Transparency  19:30 Getting Clear Pricing Information  20:00 Previous Editions  21:00  Final Tips and Community Engagement  22:30 Closing Remarks and Farewell   Get your FREE no-obligation report TODAY: "8 QUESTIONS YOU MUST ASK A WEDDING PROFESSIONAL BEFORE BOOKING THEM" http://forms.aweber.com/form/55/756659955.htm Music List Giveaway  https://www.afterhourseventsofne.com/guestcontact *** Join us in the Stress-free Wedding Planning Facebook group https://urlgeni.us/facebook/stress-free-wedding-planning Copyright © 2024 Atmosphere Productions LLC All Rights Reserved. Produced By Atmosphere Productions in association with After Hours Events of New England https://atmosphere-productions.com https://www.afterhourseventsofne.com #WeddingPricing #WeddingPricingSecrets #WeddingInspo #WeddingIdeas #WeddingPhotography #WeddingGoals #WeddingWisdom #WeddingTips #DreamWedding #WalkDownTheAisle #StressFreeWedding #StressFreeWeddingPlanning #StressFreeWeddingPlanningPodcast #WeddingPodcast #WeddingTipWednesday #WeddingAdvice #WeddingDay #CTweddingdj #AtmosphereProductions #AfterHoursEventsOfNE

In today's episode, we discuss how to package and present digital products in a way that increases their perceived value. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

 How do you know inflation is actually going to go down? Is Manhattan really Edward Jones' target market? And how much would you pay for a banana duct-taped to a posterboard? It's Question-and-Answer day on Your Money as the shop digs into whether or not it's time to sell when the market seems to […] The post Million-Dollar Bananas, Crypto Cold Storage, & Perceived Value | Your Money Podcast – Episode 527 appeared first on Revere Asset Management.

In today's episode of Windshield Time, hosts Chris Elmore and Harold "J-Dub" James Walker Jr. explore the three ways customers spend with your company; money, time, and emotion. They discuss how these elements intertwine and affect the customer experience, emphasizing the importance of emotional connections in the transaction process. If you're looking for a nugget of wisdom to up your service game, we may just have it here today. Take one small step and you can have it. Listen now!     Chapters:   00:00 Introduction to Windshield Time Podcast 03:02 The Importance of Customer Experience 05:55 What's Going Into Your Brain? 08:56 Understanding Customer Spending 12:00 The Role of Money in Customer Transactions 14:57 The Emotional Aspect of Customer Spending 19:00 Decision-Making: The Role of Information 20:28 Assessing Value: Time, Money, and Emotion 24:23 Commodities and Consumer Choices 27:17 Emotional Factors in Service Interactions 30:11 The Trade-off Between Time and Money 35:41 The Importance of Perceived Value 38:51 Navigating Emotional Seasons: The Holiday Effect     Takeaways:   1) Customers spend money, time, and emotion with you. 2) People buy on emotion and justify with logic. 3) Consumers often choose based on perceived value rather than actual quality. 4) Commodities are often judged solely on price due to lack of differentiation. 5) The holiday season can amplify emotional spending and objections. Sign up for an upcoming class here! The coaches at Service Excellence have worked closely with more than 1,000 service companies and learned from them how to avoid every mistake that can be made. So, if you'd like to talk deeper on this subject and others, use Chris or James' contacts below! Chris Elmore: 254-733-7109 or elmore@servextra.com James Walker: 254-230-5266 or james@servextra.com Go out and Turn Learning into Earning!

Subscribe to DTC Newsletter - https://dtcnews.link/signup Manly Bands started with a problem familiar to founder John—a lack of compelling men's wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, especially during the pandemic, and why recent years have focused on profit optimization. Key Insights Include: Building with Customer Input: Testing creative designs through direct customer feedback to ensure resonant products. Expanding Lifetime Value: From women's rings to groomsmen gifts, diversifying product lines has helped boost average order value. Mastering Tech and Optimization: Moving to a headless Shopify site and utilizing AI-powered tools to streamline operations and enhance the customer experience. Creative Licensing Partnerships: Unique brand collaborations with Jeep and Jack Daniels to appeal to men's individual personalities. Timestamps: 00:00 - The Importance of Perceived Value in Wedding Rings 02:00 - The Manly Bands Origin Story 05:00 - Unique Designs and Alternative Materials 08:00 - Early Success with Facebook Ads 11:00 - Navigating the COVID Wedding Boom 14:00 - Optimization Strategies Post-Pandemic 18:00 - Expanding Top-of-Funnel Channels 22:00 - Bringing Manufacturing In-House 26:00 - Leveraging Collaborations with Big Brands 30:00 - Black Friday Strategy and Q4 Trends 35:00 - Using AI for Review Management and Efficiency Hashtags: #ManlyBands #WeddingRings #EcommerceGrowth #BlackFridayDeals #CustomerExperience #SmallBusiness #MensStyle #UniqueDesigns #DigitalMarketing #AIinBusiness #DirectToConsumer #MadeInAmerica #BrandCollaborations #ShopifyOptimization #CreativeMarketing #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO LEARN MORE ABOUT PRICING YOUR PRODUCTS & CHARGING WHAT YOU'RE WORTH In this episode, I dive into the importance of understanding profit margins and why affordability isn't the goal for most small businesses. We'll explore the challenges of keeping prices low, from scalability issues to limiting your potential for growth. I'll explain why charging your worth and clearly communicating the benefits of your products is key to success. Whether it's $150 mugs or handmade goods, people will pay for what they perceive as valuable. Tune in to learn how to price confidently and position your products in a way that connects with your audience. Topics We Discuss: Profit Margins, Small Business Pricing, Perceived Value, Building Community, Charging What You're Worth   SUBMIT YOUR FRIDAY LIVE COACHING QUESTIONS // CLICK HERE STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save SOLD OUT SALES CALENDAR // use code “PODCAST” to save BUILD YOURSELF A MARKETING BRAIN // use code “PODCAST” to save EXPLORE PROGRAMS & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here

James Miotto and I explore what it means to provide value for your customers. What forms their perception of Value? This will change depending on the type of customer they are and what they see you providing

To get supporting PDFs for the episode, subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout How your clients perceive your salon matters. When people find value in your salon's experience, they become loyal clients. This week I share why perceived value is so important in our industry & what you can do to boost your perceived value. Need help with branding? Learn about our branding packages & social media management here: https://www.opulentbeautypro.com/socialmedia#section-1704840218404

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick's role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more. In this episode, we explore: How Crocs leverages customization to tap into B2B and team markets Key strategies in lifecycle marketing and partnerships that support customization growth The process behind scaling a custom product offering within a major global brand Let's dive in and explore how custom footwear is changing the game for Crocs. Timestamps: 00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe 02:00 - Nick's Career Journey from Adidas to Crocs 06:00 - The Rise of Custom Crocs for B2B and Sports Teams 10:00 - Organic Growth and Lead Generation in Custom Footwear 14:00 - Customization Challenges and Future Innovation with AI 18:00 - Partnering with Creators for Limited Edition Crocs 21:00 - Expanding Customization Globally and Operational Goals 25:00 - Perceived Value of Custom Crocs for Brand Partnerships 27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs Hashtags: #CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In the 79th episode of Perceived Value, host Sarah Rachel Brown takes listeners to the Penland School of Craft, where she's participating in their Winter Residency. During the two-week residency, Sarah never missed an opportunity to enjoy a meal in the dining hall. The Pines, the Penland dining hall, has large, round tables perfect for gathering and enabling conversations over meals. Each meal is an opportunity to sit next to a stranger and potentially meet a new friend - or podcast guest.After enjoying a few meals and conversations, Sarah asked Zahra Almajidi if she would be willing to come on the podcast. The two metalsmiths sat down to discuss Zahra's upbringing and why her family immigrated to the United States, the benefits of living with your parents while going to college, and if it's possible to appropriate a culture that is your own while living in the diaspora.Speaking of Penland….Western North Carolina was devastated by Hurricane Helene. This area is home to the Penland School of Craft and many artists and craftspersons. If you are able, please consider donating to one of the following organizations or platforms providing aid and relief in the area. TREATS STUDIOS: This network aims to connect affected artists and arts organizations with individuals who want to support them.Beloved Asheville: Backed by your support, BeLoved Asheville is dedicating every resource to those most affected by this disaster. Our immediate focus has been on critical necessities like food, water, and healthcare for survival and stability. As winter looms, we are securing warm and safe housing for the displaced. Looking further ahead, recovery from the vast destruction will be a large-scale investment over several years. We believe that we can unite to rebuild a community that embodies home, health, equity, and opportunity for all. OUR GUESTZahra Almajidi is a visual artist and metalsmith raised and based in Detroit, MI. Utilizing both traditional metalsmithing techniques and CAD/CAM processes, her work explores the ways in which objects and adornment allow displaced people to continue to uphold and practice their craft traditions while living in the diaspora.She has worked at several art fabrication spaces in Metro Detroit including Wayne State University where she received her BFA in Metalsmithing, Lawrence Technological University where she briefly served as shop co-manager, and Cranbrook Academy of Art where she received her MFA in Metalsmithing and was awarded the Cranbrook Art Director's fellowship and the Director's Award.She has taken part in the 2021 Incubator Residency program at Talking Dolls Detroit, the Artist + Residents Program at the Arab American National Museum in 2021, and the Winter Residency program at Penland School of Craft in 2024. She's also dedicated to maintaining an active studio practice, and regularly exhibits work. She is currently the Central Materials Lab Coordinator at Cranbrook Academy of Art as well as anadjunct instructor at Wayne State University.Follow: @z.alm.aRATE AND REVIEW US ON APPLE PODCASTS OR WHEREVER YOU LISTEN!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/FOLLOW:Instagram + Facebook: @perceivedvalueInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

Businesses like Ferrari, Michelin, and Ford have used (and, in some cases, still use) unique, low-cost strategies to shift perception and grow their perceived value. In today's podcast, I'll share how you can do the same in your practice. I'll take you through five different low-cost (and even no-cost) tactics you can implement to make patients perceive your value as higher. This will make them more likely to choose you without having to change your actual deliverables. This one is interesting, very specific, and super practical.

For more, check out The Profit Circle: patreon.com/theprofitcircle

In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting and testing prices, and refining strategies based on real feedback, this episode equips you with the tools to boost your sales and ensure customer satisfaction. Listen in and start transforming your approach to pricing today!

In the 78th episode of Perceived Value, host Sarah Rachel Brown takes listeners to the Penland School of Craft, where she's participating in their Winter Residency. Leading up to the residency, Sarah had heard from a few fellow artists attending, but overall, she had no idea who she would cross paths with. To her delight, the residency allowed her to meet many artists she's admired from afar. Among them is the guest for this episode, Lauren Kalman, who has been on Sarah's interview wishlist for some time. After sharing a few meals, Sarah asked for an interview.The two women sat down to discuss how Lauren unexpectedly got her first teaching position, the art of negotiation and why it's a crucial skill, how to sell work when your work is challenging to sell, and how an artist's work is not always representative of their personality.OUR GUESTLauren Kalman is a visual artist based in Detroit whose practice is rooted in craft, sculpture, video, photography, and performance. She completed her PhD in Practice-led Research from the School of Art and Design at the Australian National University. She earned an MFA in Art and Technology from Ohio State University and a BFA with a focus in Metals from Massachusetts College of Art.Her work has been featured in exhibitions at the Renwick Gallery at the Smithsonian Museum of American Art, Museum of Arts and Design, Museum of Contemporary Craft, Cranbrook Art Museum, Contemporary Art Museum Houston, Museum of Fine Arts Boston, Mint Museum, World Art Museum in Beijing, and the Musée d'Art Moderne de la Ville de Paris among others. Her work is in the permanent collection of the Françoise van den Bosch Foundation at the Stedelijk Museum Amsterdam, Museum of Fine Arts Boston, Smithsonian Museum of American Art, Detroit Institute of Art, Museum of Arts and Design, and the Korean Ceramics Foundation. In 2020 she received the Françoise van den Bosch Award for her career's impact on the jewelry field; in 2022, she received the Raphael Founders Prize in Glass from Contemporary for Craft; and in 2023 she was named a Kresge Arts in Detroit Fellow.She is a dedicated educator and is currently a Professor and the Chair of the Department of Art, Art History, and Design at Wayne State University in Detroit.www.laurenkalman.comInstagram: @laurenkalmanFacebook: @LaurenKalmanArtDon't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvalueMORE WAYS TO SUPPORTInstagram + Facebook: @perceivedvalueInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

This week on The Business of Open Source, I spoke with Jesse Williams and Brad Micklea, co-founders of Jozu and each with a long history of experience in various open source companies behind them. Even though Jozu is young, there was a lot to learn from these two and their experience in both open source and non-open source businesses. We talked about open source and not open source from CodeEnvy, Red Hat, AWS and Docker. “It's very hard to get a sustainable open source project if you don't have a company behind it paying those developers to work on it.” Some things we talked about: Why it's important to focus on ‘what people get” instead of ‘what you give people.' This is a fundamental component of effective product strategy and understanding your value prop: You can't just talk about about the features you're delivering; you have to connect that and focus on the value that people get from using the product. Jesse talked about the wizard behind the curtain that makes open source projects drive commercial adoption and revenue. You must be able to communicate the additional value of the commercial product; otherwise you will run the company into the group.Many open source companies get taken hostage by the open source community and end up having trouble monetizing because they make give away value in a way that is not sustainable.Users — and especially customers — are often unwilling to commit to a project if they are not convinced that the business behind it is healthy and has a sustainable business model. Open source, open standards and open governance — the relationship between the three and why we should all talk more about open standards and open governance in the open source ecosystem. The importance of really thinking through why you are open sourcing something, something that many companies don't think through. We wrapped up the conversation talking about how difficult it is to figure out which features to prioritize — and that this is a really hard decision for any startup. This is a big part of my shift to focusing on product strategy in my consulting. If you're an open source startup struggling with product prioritization and strategy, check out my product strategy offering. 

For more, check out The Profit Circle: patreon.com/theprofitcircle

In the 77th episode of Perceived Value, host Sarah Rachel Brown is at the Penland School of Craft during their Winter Residency this past January. Sarah was awarded the Andrew Glasgow Residency, which provides emerging and established writers, scholars, curators, and storytellers in all mediums with the freedom to write stories and conduct research and interviews on topics designed to advance the field of craft. Sarah took advantage of being surrounded by artists from all over the country and recorded 13 interviews in total. Sarah was delighted to learn that her friend Adam Grinovich had been awarded a winter residency so the two made a plan to connect while their paths crossed at Penland. At the time of this recording, Adam and his wife, Annika Pettersson, who is also a jeweler, were preparing to move to Penland in a few months to begin a one-year residency. The two jewelers sat down to discuss why Adam chose to transition out of his full-time teaching position at SCAD Savannah, how he navigated the logistics of living and studying abroad, and what he hopes his time as a Penland Resident Artist will bring.OUR GUESTAdam Grinovich was born in Boston Massachusetts USA and received his BFA from Massachusetts College of Art in the Jewelry and Metalsmithing program. After working in the CAD/CAM industry for 2 years he continued his studies, receiving an MFA in jewelry from Konstfack University in Stockholm Sweden studying under professors Ruudt Peters and Karen Pontoppidan.Grinovich's career in jewelry is punctuated by travel and exchange. He has assisted in the studios of prominent artists and designers such as Christoph Zellwegger in Zurich, Switzerland and Ted Noten in Amsterdam, The Netherlands. He has an extensive list of international exhibitions and inclusion in private and public collections.In addition to his independent studio career Grinovich is a founding member of the experimental jewelry collective A5 , a member of the design collective Critical +.The work of Adam Grinovich deals with the themes of glamour, worth, value, technology, and adornment. His work crystalizes moments into microcosms, investigates the sublime qualities of craft, and collects simple gestures into complex expressions.In addition to craft, art, and design, Grinovich is an educator, working for 5 years as a Professor of Jewelry at Savannah College of Art and Design. Currently he is a resident artist at the Penland School of Crafts in NC, USA.IG: @adamgrinovichhttp://www.adamgrinovich.com/YOUR HOST@sarahrachelbrown@perceivedvalueDon't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Want a chance on the mic? Visit our events page at www.perceivevaluepodcast.com/events to find out when Perceive Value Podcast will be in your area! Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

Send us a Text Message.Optimizing Your Price Point for Maximum Profitability.Find  out how to strike the perfect balance between value and price to boost your profitability and customer satisfaction.Make sure you're not leaving money on the table! Listen to our conversation with the Chief Pricing Educator of Impact Pricing, Mark Stiving. Get ready to have several Aha moments.Mark has a Ph.D. in pricing. He has been in pricing as a practitioner, educator and advisor for almost 30 years.  He has taught pricing to thousands of people and has advised hundreds of companies while they rethink their pricing.  Mark says, "All businesspeople should understand pricing.  Although they may consider it the last thing they do before launching a product, pricing and value should inform almost all of the decisions that go into creating and communicating about products (or services). "Connect with Mark:www.impactpricing.comMark's Recommended read:Monetizing Innovation: How Smart Companies Design The Product Around The Price by Madhavan Ramanujam

Dr. Courtney Brown, Vice President of Impact and Planning for Lumina Foundation, discusses key findings from the 2024 State of Higher Education Study conducted in partnership with Gallup. She shares critical insights into evolving student demographics, barriers to enrollment, and strategies for addressing challenges in higher education. Key Discussion Points The Changing Profile of Today's College Students: Shift away from traditional recent high school graduates to more diverse, non-traditional learners. Approximately 35% of students are financially independent from parents. About one-third of students have children of their own. 60% of students work while in school, with 40% holding full-time jobs. Over one-third of current students are over 25 years old. Primary Barriers to Enrollment and Completion: Cost and affordability remain the number one obstacle for potential and current students. Emotional stress and mental health concerns have dramatically increased since 2020. Work and family responsibilities create additional challenges for many students. State policies on divisive issues influence enrollment decisions across demographics. Students Stopping Out: A Growing Crisis: 41.9 million U.S. adults have some college credit but no degree, up 1.5 million from the previous year. 64% of currently enrolled students have considered stopping out in the last six months. Emotional stress is the leading cause of student attrition, with 70% citing it as their primary reason for considering stopping out. The Perceived Value of Higher Education: Nearly all adults without a degree believe at least one type of credential is extremely or very valuable. Almost 60% of adults who have never enrolled have considered doing so in the past two years. 84% of current or prospective students cite employment factors as reasons for enrolling. Strategic Adaptation for Higher Education Institutions: Need for transparent pricing models and innovative financial aid options. Importance of enhancing mental health and support services for students. Adapting programs to accommodate non-traditional students' needs. Strengthening alignment between higher education and workforce demands. Addressing systemic barriers and advocating for supportive policies. Three Key Takeaways for Higher Education Leaders and Boards Actively collect data on student needs and experiences to inform decision-making. Analyze community demographics to identify and serve potential future students. Continuously explore ways to make education more affordable and accessible. Bonus Takeaway: Include a non-traditional student on the board of trustees to provide valuable insights into diverse student needs.   Read the transcript on our website at: https://changinghighered.com/ state-of-higher-education-report-2024-lumina-gallup/   #TheStateOfHigherEducation #HigherEducation #LuminaGallupReport   About Our Podcast Guest Courtney Brown, Ph.D., is vice president of impact and planning for Lumina Foundation, an independent, private foundation in Indianapolis that is committed to making opportunities for learning beyond high school available to all. As the chief data and research officer, Brown oversees the foundation's efforts in the areas of strategic planning, learning, impact, and effectiveness. She also leads Lumina's international engagement.   She joined the foundation in 2011 with a strong background in performance measurement, research, and evaluation. Before 2011, Brown was a senior research associate at the Center for Evaluation and Education Policy at Indiana University. There, she led studies and evaluations focused on education and post-high school programs within the United States and across Europe.   Brown is a frequent speaker and panelist in the United States and other countries regarding postsecondary strategy, student success, data-driven decision-making, and evidence-based practices. She has developed and shared manuals, working papers, articles, and books related to undergraduate research, performance measurement, randomized-control trials, and other evaluation methods, as well as conducted webinars and workshops on topics such as evaluation, performance measurement, and success in education beyond high school.   About the Host Dr. Drumm McNaughton is a consultant to higher ed institutions in governance, accreditation, strategy, change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm's website, https://changinghighered.com/.   The Change Leader's Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com  

If you are a creative entrepreneur, I really really hope you'll listen to this episode, because I think it's so important for all of us to be reminded of this over and over and over and over again!This episode is a continuation of my series of diving into inspiration from other creative entrepreneurs and sharing their stories, wisdom, motivation, and work with you.Today we are diving into Dan Pearce's Donkey Mud Pottery Studio. I've really enjoyed following his Instagram account for a few years, in part because of the way he showcases the value of his work. First of all, we discuss Kintsugi, a Japanese method of repairing broken pottery pieces... and how it actually increases their value instead of decreasing it!Then, we dive into a discussion of pricing and perceived value of any and all creative work. It's not just about the materials, expertise, and time that goes into a piece. Curious what some of the other components are? Definitely tune in!I truly hope you find this episode to be an inspiring reminder of the value of your work, and perhaps it'll even result in some action, whether it's changing your prices, adjusting the way you talk about your work, or making tweaks to your audience base.Whatever the case, keep seeking examples of what's possible and proof of your value as a creative, as well as the value of your work.---------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----I'd love to hear from you!Send a Fan Mail Message!

We start off our collection of conversations from exocad Insights 2024! This week features Jaime Moreno from Spain, Saulius Janusevicius from Lithuania, Alex Chabachevitch from Canada, and Pinhas Adar from the US. Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best. This week we start with the conversations we got while in Mallorca, Spain recording at the exocad Insights 2024 meeting. THANK YOU exocad (https://exocad.com/) for inviting us to this amazing meeting. It's held every two years, so go ahead and plan on attending in 2026! First up with talk with a certified exocad trainer, Jaime Moreno. Jaime talks about his boutique lab, the technology he uses, and common questions a trainer gets. Jaime is also the gentleman that took time out of his busy schedule to go to the Barcelona airport lost and found, pick up my laptops, box them, and ship them. He is the hero that has made every conversation from exocad Insights possible to be released. Then we chat with Saulius Janusevicius & Alex Chabachevitch. These two technicians meet at exocad Insights two years ago and have remained friends since. Saulius is from Lithuania and Alex is from Canada but found a common likeness for teeth and exocad. They talk about their journey into dental technology, what they specialize in now, and what they get out of going to exocad Insights. Then we wrap up the episode with Pinhas Adar. Pinhas owns a lab in Atlanta, Georgia. But his story starts at the age of 14 in Israel. Pinhas talks about his amazing journey, people that have influenced him along the way, and how he can charge the same for a full arch and a single unit. On September 11th in Fort Worth, Texas, the 10th annual Race For the Future (https://dentallabfoundation.org/news-events/race-for-the-future/) will take place to raise money for the Foundation For Dental Laboratory Technology (https://dentallabfoundation.org/). Barb is doing her 9th solo race and Elvis is teaming up with Mark Williamson and Bobby Kenney to form The Abutments. Go to dentallabfoundation.org and click on the DONATE TODAY button. There you need to log in or create an account. Then select “Race for the Future” and enter the name of either Barb Warner or the Abutments, then the amount you want to donate. Wanting to take your knowledge and skills to the next level? If you are looking for the best education dedicated to dentistry in both the labs and clinics, check out Ivoclar Academy. (https://resources.ivoclar.com/lab/en/academy) From on-demand webinars to in-person training, Ivoclar Academy has a program to meet your busy schedule. Check out all they have to offer HERE! (https://resources.ivoclar.com/lab/en/academy) Special Guests: Alex Chabachevitch, Jaime Aisa Moreno, Pinhas Adar MDT, CDT, and Saulius Janusevicius.

In today's episode, I share my insights on simplifying negotiation through a clear formula. Understanding your timing and risk tolerance is essential, not just in monetary terms but also considering time, emotion, and other values. I discuss the concept of perceived value, which is about confidently articulating the quantitative value of what you're asking for. It's crucial to know your bottom line to avoid losing energy and confidence during negotiations. I also cover the importance of maintaining alignment even after a yes, using strategies like the three no rule to manage changing time, value, and emotion effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

You've drawn your ideal patient in with your marketing campaign and already had your first consultation with the prospect. You expect to be celebrating a surgery booking anytime now, but what actually happens is a clinic's worst nightmare: the prospective patient GHOSTS you.   There's almost nothing worse than that feeling! So let's make it as easy as possible for your potential patient to follow through.    Attracting patient leads is only the first step in your process. The real challenge is in converting these prospective patients to paid surgical procedures.    If you are finding a growing gap between mild interest to putting down a deposit, you need to look at why this is happening so you can do something about it. So in this week's podcast, we are going to talk about 6 reasons why prospective patients are not booking and what to do about it?    By the end of this episode, you'll have a solid understanding of the reasons why you haven't got a decent conversion rate from consultations to surgeries and how to fix that.   Thank you for checking it out !

In this podcast episode, I delve into the psychology of buying and selling, unraveling the mysteries behind pricing strategies and consumer behavior. To help you understand, I draw from parallels between the automotive industry and product pricing, emphasizing the critical role branding and perceived value play in driving consumer decisions. The importance of aligning pricing with the buyer's journey and psychological triggers, which will hopefully shift your perspective and force you to tailor their marketing strategies accordingly.Another key concept I cover is the stages of buyer awareness, from the unaware masses to the committed customers, advocating for a nuanced approach in messaging and content creation. By understanding where potential customers fall within this spectrum, businesses can craft targeted campaigns and offers that resonate with their specific needs and preferences. CHAPTERS1:08 - Understanding Pricing Psychology2:07 - Analogies from Everyday Shopping3:50 - Matching Sales Processes to Products7:05 - Simplifying the Sales Process8:13 - Tailoring Touch Points to Product Value9:50 - Webinars and High-Ticket Sales11:08 - Drop-off Rates and Sales Funnels12:09 - Matching Price to Purchase Process15:08 - Perceived Value and Branding16:30 - Elevating Product Perks and Brand Strength18:36 - Brand Effect on Price19:50 - Adding Value: Ideas and Implementation22:02 - Navigating Buyer's Awareness Stages24:20 - Tailoring Sales Approach to Buyer JourneyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value of their offerings. This episode delves into the art and science of anchoring in email pricing, exploring how marketers strategically set price points to maximize perceived value and enhance customer engagement. By understanding the psychology behind anchoring, marketers can navigate the currents of consumer decision-making and chart a course towards more effective and persuasive email marketing strategies.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

In the 76th episode of Perceived Value, host Sarah Rachel Brown is at the Penland School of Craft during their Winter Residency. This episode is part of a special series featuring the Distinguished Fellows of the Penland Winter Residency. As the Andrew Glasgow Resident, Sarah has been awarded two full weeks to conduct interviews and research at Penland during their winter program. Sarah was encouraged to share a portion of her work with Penland's artist community, thus this special series.The fourth and final Distinguished Fellow to be featured is Shani Richards, a metalsmith from Akron, Ohio. The two metalsmiths sat down and discussed what Shani was focusing on during her time at the Penland Winter Residency. Shani being no stranger to fellowships or residencies, their conversation evolved into discussing the pros and cons of pursuing a career as a full-time artist, how Shani is navigating her current nomadic lifestyle, and what she hopes for in her future. This special series is possible due to the support of the Penland School of Craft and the Andrew Glasgow Residency. Thank you to the Penland staff and artists for the generosity of your time and participation.FIND OUR GUEST: Shani-richards.comInstagram: Shani.RichardsFacebook: Shani RichardsDon't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

In the 75th episode of Perceived Value, host Sarah Rachel Brown is at the Penland School of Craft during their Winter Residency. This episode is part of a special series featuring the Distinguished Fellows of the Penland Winter Residency. As the Andrew Glasgow Resident, Sarah has been awarded two full weeks to conduct interviews and research at Penland during their winter program. Sarah was encouraged to share a portion of her work with Penland's artist community, thus this special series.The third Distinguished Fellow to be featured is Rich Brown, a ceramic artist based in Georgia. The two artists sat down and discussed Rich's experience as a Division 1 College Basketball player, his career in education before pottery, the importance of dreaming big, and his current dreams. In this important conversation, Rich also shares his lived experience of being black in predominately white spaces- the fears that can bring, and how Rich documents and shares his experiences within the ceramic and craft communities in hopes of inspiring the next generation of black makers.This special series is possible due to the support of thePenland School of Craft and the Andrew Glasgow Residency.Thank you to the Penland staff and artists for the generosity of your time and participation.ABOUT OUR GUEST: Clay, for Rich Brown, is a means of release of life's cumulative journey. Using this medium allows him to convey his spiritual journey through this lifetime, always evolving. Rich focuses on functional ware to connect with his audience; a part of him is embedded in each piece. Created with honesty, integrity, and pure intentions to be experienced by its user. Creating work that blends harmoniously with the user through a symbiotic relationship.Rich Brown is inspired by the community and the gathering at the table, which brings people together to celebrate the gift of life. His work is created primarily on the wheel, with the current exploration of coiled, slabbed, and altered work. Focusing on ergonomics, craftsmanship, and pairing with food is paramount in the creative process of his work.Find his work: IG Pottery32website: pottery32.comDon't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

"Then Andrew brought Simon to meet Jesus. Looking intently at Simon, Jesus said, 'Your name is Simon, son of John—but you will be called Cephas' (which means 'Peter')." John 1:42 — Listen to the Greg Laurie Podcast Become a Harvest PartnerSupport the show: https://harvest.org/supportSee omnystudio.com/listener for privacy information.

In the 74th episode of Perceived Value, host Sarah Rachel Brown is at the Penland School of Craft during their Winter Residency. This episode is part of a special series featuring the Distinguished Fellows of the Penland Winter Residency. As the Andrew Glasgow Resident, Sarah has been awarded two full weeks to conduct interviews and research at Penland during their winter program. Sarah was encouraged to share a portion of her work with Penland's artist community, thus this special series. The second Distinguished Fellow to be featured is Folayemi Wilson, an object and image-maker based in Philadelphia, PA. Although Sarah and Folayemi live in the same city, their paths did not cross until the Penland Winter Residency. As the two women began their discussion, Folayemi casually disclosed that she was in the process of fulfilling her dream of owning a building. The two artists discuss the details of Folayemi purchasing her first building, the importance of prioritizing rest as a working artist, and what Folayemi is focused on during her time at the Penland Winter Residency. FIND OUR GUEST: www.fowilson.com@fowilson oral history in bomb magazineThis special series is possible due to the support of the Penland School of Craft and the Andrew Glasgow Residency. Thank you to the Penland staff and artists for the generosity of your time and participation. Don't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

In the 73rd episode of Perceived Value, host Sarah Rachel Brown is at the Penland School of Craft during their Winter Residency. This episode is part of a special series featuring the Distinguished Fellows of the Penland Winter Residency. As the Andrew Glasgow Resident, Sarah has been awarded two full weeks to conduct interviews and research at Penland during their winter program. Sarah was encouraged to share a portion of her work with Penland's artist community, thus this special series. The first Distinguished Fellow to be featured is Ada del Pilar Ortiz Berríos, a visual artist and educator based in Barranquitas, Puerto Rico. This past November, Sarah traveled to San Juan, PR, for the first time and, while there, visited the Museo de Arte Contemporáneo de Puerto Rico. At this museum, she came across Ada's work, not knowing that she would have the chance to interview her two months later. The two artists sat down to discuss Ada's life in Puerto Rico, the residencies Ada has completed, and what she is focusing on during her time at Penland. This special series is possible due to the support of the Penland School of Craft and the Andrew Glasgow Residency. Thank you to the Penland staff and participating artists for the generosity of your time and participation. MORE ABOUT OUR GUEST:Ada del Pilar Ortiz Berríos (b.1995 Barranquitas, Puerto Rico) is a visual artist and educator. Her artistic practice interacts with sculptural processes that explore issues within the architectural condition, the meaning of home, the remains of built space and their relationship with memory. Through her work she reflects on how these concepts shape us in the place we inhabit from its physicality and the one that resides in us from memory -both concrete and malleable- as part of our formation, establishing a link between the reality of a place and the imagined one. Ada del Pilar obtained her BFA with a concentration in Painting from the School of Fine Arts and Design of Puerto Rico in 2018. Her work has been presented individually and collectively in spaces such as the Arsenal de la Puntilla Museum, El Kilómetro Gallery, Embajada Gallery, the Museum of Contemporary Art of Puerto Rico and the Clemente Soto Vélez Cultural & Educational Center in New York, among others. She has participated in residencies including Área: Programa de Residencias (2019), “La Práctica” interdisciplinary program at Beta Local (2019), The Studios at MASS MoCA, Puerto Rico Artist Fellowship (2023) and Penland School of Crafts Winter Residency (2024). Her work has been commissioned by the Museum of Contemporary Art of Puerto Rico under the "MAC en el Barrio" program. Ada's work has been supported by the Foundation for Contemporary Arts and CATAPULT: "A Caribbean Arts Grant" programme. She currently lives and works in Bayamón, Puerto Rico as an artist in residency in "Proyecto Casitas Artistas Residentes" of this municipality. FIND THE ARTIST:Instagram: https://www.instagram.com/ada.delpilar/Current event: https://embajadada.com/Don't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Want a chance on the mic? Visit our events page at www.perceivevaluepodcast.com/events to find out when Perceive Value Podcast will be in your area! Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

Ever wonder why some photography businesses seem to effortlessly attract clients, even with higher prices?It's all about the perceived value - that magical element that elevates your brand beyond “just another photographer.”Today, I'm diving deep into the art of boosting your photography business's perceived value, ensuring clients choose you for the unforgettable experience and unique vibe you offer, not just your pricing.WHAT TO LISTEN FOR:8 practical strategies to significantly increase how potential clients see the value of your workWhat I give my clients at the end of every session to elevate the client experience.How to offer discounts and sales without devaluing your brand.Was this episode helpful? Let me know by leaving me a review on iTunes! Here's a guide to help you in leaving a review.Resources: FREE PORTRAIT PRICING CALCULATOR: http://www.thebeautyinbirth.com/calculator Tavia's Inquiry Phone Script: http://www.taviaredburn.com/script 

In part two of the live coaching episode with Presli, Heather Creekmore and client, Presli, delve into the concept of righteousness and adoption in the context of body image and family upbringing. Presli bravely opens up about her family's view of fitness and body size, revealing the deep-seated impact it had on her perception of herself. They discuss the idea of being seen for who you truly are, beyond physical appearances, and how authenticity and integrity play a crucial role in finding freedom from body image struggles. In this vulnerable and insightful conversation, Heather guides Presli through a journey of self-discovery and reflection, prompting her to explore the concept of adoption in the Bible and how it relates to her own life. The session touches on the power of authenticity, breaking down the myth of a "perfect" external appearance, and finding true value and acceptance. If you're looking for real, relatable discussions on body image and faith, this episode is a must-listen. It's a powerful reminder that we are all seen, known, and loved beyond our physical attributes. Ready for body image coaching? Join the April/May mini-session and have direct access to Heather through April and May to get your questions answered. Plus, get 4 sessions with an encouraging group of Christian women. See what's included in the April/May group coaching mini-session here https://www.improvebodyimage.com/offers/XorzcqNz/checkout Or, find out more about Heather's coaching options here: https://www.improvebodyimage.com/christian-body-image-course-coaching Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Do you know how to use packaging to increase your product's perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!  I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging  Creating recognition and memorability with an unforgettable unboxing experience  Building brand awareness on a budget  More amazing tips to use your product's packaging as a sales tool!  Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!   Join me on Thrive by Design for podcast episode 464! Here are the resources mentioned in the show:   Hidden Path Creative's Website Hidden Path Creative's Instagram The Ultimate Product Party Laying The Foundation Book a free Discovery Call The Desired Brand Effect Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/   Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)   Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/   See Thousands of Case Studies Today HERE:  www.thrivetimeshow.com/does-it-work/  

Today's episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely mentioned that unfortunately, she was going with another photographer based on her budget. However, a gut feeling and perceived value made her reevaluate her original decision and book my services instead, despite the price difference. This candid conversation is filled with valuable insights on what future clients are looking for and the little things that make a difference. Read Dailihana's Work: Dailihana Afonseca | 2023 Pen / Robert J. Dau Prize Winner Spanglish (A Poem) English as A Second Language -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠https://thetogrepublic.com/join

In the 71st episode of Perceived Value, host Sarah Rachel Brown is in Asheville, NC. In January of 2023, Sarah was making the drive from Florida to Pennsylvania and planned her trip around the opportunity to interview craft historian Andrew Glasgow. The two were introduced the previous summer while at the Penland School of Craft, and Sarah, having known of Andrew's vast career within the craft community, was thrilled when he agreed to an interview.The two craft appreciators sat down in Andrew's mid-century modern home to discuss how the Alabama native went from thinking he'd be a dentist to being an executive director of a non-profit in New York City. A year into his position as the executive director of the American Craft Council, Andrew was diagnosed with Lymphoma, and he shares with Sarah how his mindset, hope, and being his own advocate helped him through the estimated 806+ drug infusions and being declared cancer-free in 2013.Are you going to Munich Jewellery Week?Follow @3xUSA_MJW2024 on Instagram for all details regarding the exhibition your host is participating in! Hope to see you there!Visit listener Nora Kovats at the Handwerk & Design fair in Booth B1.741 next to the FRAME exhibition in hall B2. Thank you Nora for sharing a pass into the fair!__________________________________________________RECOMMENDED BOOKS: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.Works by the author Temple Grandin.__________________________________________________Help Kristin Rebuild: A Heartfelt Call for SupportPerceived Value Podcast is donating all Patreon support from February - April to our community member and friend Kristin Mitsu Shiga. If you can, please donate HERE.__________________________________________________Join Perceived Value in being a Futurist for Crafting The Future! A CTF Futurist commits to taking consistent action toward achieving the CTF mission by giving a recurring monthly donation of $5 or more. Futurists understand the power of community; when we work together to make change, big changes happen._________________________________________Don't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!Become our Patron on Patreon. Sign up for a monthly subscription to support the podcast financially. Instagram + Facebook: @perceivedvalueFind your Host: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

In the 70th episode of Perceived Value, host Sarah Rachel Brown is in Seattle, WA, spending the Thanksgiving holiday with her older brother, Benton Brown. For years, the two have talked about recording an interview, and they are finally in the same place and on the same page.In recent years, Sarah and Ben have put in the effort to strengthen their relationship. Raised primarily separately, Ben with their father in Oklahoma and Sarah with their mother in Iowa, the two siblings are still learning who each other has become in adulthood. However, regardless of their separate upbringings in very different environments, they have many talents and passions in common- an example of the long-standing debate of nature vs. nurture. The two siblings discuss how Ben became a multi-talented artist and graphic designer, the importance of not letting your loyalty get in the way of your growth, finding a job when you don't expect it, and being the one who's better. FOLLOW BEN: @benton_brown_art__________________________________________________Are you going to Munich Jewellery Week? Follow @3xUSA_MJW2024 on Instagram for all details regarding the exhibition your host is participating in! Hope to see you there! __________________________________________________Help Kristin Rebuild: A Heartfelt Call for SupportPerceived Value Podcast is donating all Patreon support from February - April to our community member and friend Kristin Mitsu Shiga. If you can, please donate HERE.__________________________________________________Don't forget to Rate AND Review us on iTunes!SUPPORT PERCEIVED VALUE!www.patreon.com/perceivedvaluewww.perceivedvaluepodcast.com/how-to-support-donate/Want a chance on the mic? Visit our events page at www.perceivevaluepodcast.com/events to find out when Perceive Value Podcast will be in your area! Instagram + Facebook: @perceivedvalueFind your Host:sarahrachelbrown.comInstagram: @sarahrachelbrownThe music you hear on Perceived Value is by the Seattle group Song Sparrow Research.All You Need to Know off of their album Sympathetic Buzz.Find them on Spotify!

Tony addresses why so many New Year's resolutions don't last and explores the concept of value-based goals and the importance of aligning them with personal values for the sake of authenticity and lasting change. He discusses the shortcomings of the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goal-setting method. He plays clips from an interview with his friend Neal Hooper about their discoveries on incorporating Acceptance and Commitment Therapy (ACT) into the goal-setting process. Neal introduces the elements necessary for genuine progress and fulfillment - the 'why' and 'how' of making SMARTER goals. Drawing from the principles of ACT and illustrating through the story of the client “Jason's” transformational journey, he emphasizes the significance of acceptance, committed action, and psychological flexibility. The episode also points out the need to view setbacks as opportunities for growth, not pitfalls, and illustrates the importance of flexibility in goal setting. 00:00 Introduction: The Struggle with Traditional Goal-Setting 01:27 Meet the Host: Tony Overbay and His Podcasts 03:11 The Problem with New Year's Resolutions 06:48 The SMART Goals Method: An Overview 08:21 Jason's Story: A Case Study in Goal Setting 09:27 The Limitations of SMART Goals: Jason's Experience 14:26 The Shift to Values-Driven Goals 15:00 Jason's Transformation: Embracing a Holistic Approach 22:27 Conclusion: The Power of Mindfulness and Acceptance in Goal Setting 23:01 Challenges and Old Habits 23:24 Acceptance and Compassion in Change 24:10 The Power of Small Victories 24:42 Aligning Goals with Personal Values 25:13 The Pitfalls of Yo-Yo Dieting 25:42 The Pushup Challenge: A Personal Journey 26:25 Embracing Acceptance and Commitment Therapy 27:27 The Power of Daily Commitment 29:56 The Importance of Why and How in Goal Setting 30:22 The Role of Shame in Goal Setting 30:56 The Problem with Traditional Goal Setting 31:19 The Importance of Perceived Value and Capability in Goals 34:36 The Power of Smarter Goals 41:58 The Misconception of Committed Action 43:25 The Role of Setbacks in Growth 44:14 Embracing Discomfort and Doubt 44:42 Conclusion: The Power of ACT Principles Find all the latest links to podcasts, courses, Tony's newsletter, and more at https://linktr.ee/virtualcouch Please follow Tony's new Waking Up to Narcissism Instagram account here https://www.instagram.com/wutnpod/ Subscribe to Tony's latest podcast, "Waking Up to Narcissism Q&A - Premium Podcast," on the Apple Podcast App. https://podcasts.apple.com/us/podcast/waking-up-to-narcissism-q-a/id1667287384 Go to http://tonyoverbay.com/workshop to sign up for Tony's "Magnetize Your Marriage" virtual workshop. The cost is only $19, and you'll learn the top 3 things you can do NOW to create a Magnetic Marriage. You can learn more about Tony's pornography recovery program, The Path Back, by visiting http://pathbackrecovery.com And visit http://tonyoverbay.com and sign up to receive updates on upcoming programs and podcasts. Tony mentioned a product that he used to take out all of the "uh's" and "um's" that, in his words, "must be created by wizards and magic!" because it's that good! To learn more about Descript, click here https://descript.com?lmref=bSWcEQ