Podcasts about liquid death

Hanging with Colleen, her son, Dan and Andy from Liquid Death. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Götz ist CMO von Gustavo Gusto und prägt die Marke seit ihren Anfängen.Mit Olli & Martin spricht er darüber, wie ein Disruptor erwachsen wird, ohne sein Andersdenken zu verlieren.Aus einer Pizzaidee ist in zehn Jahren eine der bemerkenswertesten Challenger-Geschichten im deutschen Lebensmittelhandel geworden. Doch Michael interessiert weniger der Rückblick als die nächste Phase: Was Gustavo Gusto hierhergebracht hat, reicht nicht automatisch für die kommenden zehn Jahre. Organisation und Rollen müssen mitwachsen, neue Produkte und Kooperationen weiter überraschen – und eine Marke, die vom Anderssein lebt, darf sich ausgerechnet mit den neuen Möglichkeiten der KI nicht ins kommunikative "Gleiches unter Gleichem" optimieren. Michael zeigt an konkreten Cases, wie Gustavo Gusto diesen Spagat angeht: von Kooperationen und Cultural Marketing über ungewöhnliches Retail Media bis zum sehr pragmatischen AI-Einsatz im Arbeitsalltag.KEY TAKEAWAYS:Transformation vor der Krise beginnen: Jede Wachstumsphase verlangt andere Strukturen.Produkt und Marke von Beginn an gemeinsam bauen – und Kooperationen als echten Innovationsraum nutzenKI zum Realisieren guter Ideen einsetzen, aber Kreativität und alles, wo Authentizität wichtig ist, nicht an KI delegieren.Themen unter anderem:Erwachsenwerden einer Challenger-MarkeCultural Marketing und digitaler ZeitgeistWachstumsbeschleuniger AI im AlltagseinsatzLinks:KI-Ad von Liquid Death: https://www.youtube.com/watch?v=bNwwqsU6-f4LinkedIn:→ Michael Götz→ Olli Busch→ Martin Boeing-MessingKeywords: Tiefkühlpizza, FMCG, Challenger Brand, Disruptor, Marktführer, Premiumsegment, Point of Sale, Retail Media, Augmented Reality, Packaging, Gen Alpha, Gen Z, Food, Internationalisierung, Creator Economy, Licensing, Retail Activation Hosted on Acast. See acast.com/privacy for more information.

The US produces some of the most careful, literal commercials in the world. Is this 'vanilla' approach a creative failure? Or is it a structural necessity? Shann Biglione, author of 'The Vanilla Imperative: Why US Advertisers Are So Carefully Bland' joins WARC's Ann Marie Kerwin to discuss the nuances of US consumer psychology and why, in a nation as culturally loose yet ideologically polarized as the United States, playing it safe isn't a sign of creative cowardice but the only rational economic move to avoid alienating a fragmented market.Guests: Shann Biglione, Co-founder, Kumkuat AIAnn Marie Kerwin, Americas Editor, WARCChapters:00:00 Intro: Why US Advertising is so carefully bland02:10 U.S. Ads vs. Global Ads: A creative gap?03:52 Is bland advertising a result of fiduciary duties?05:49 Why American ads favor literal, verifiable claims08:20 American identity and the challenge of mass marketing11:28 Cultural identity in US consumer audiences13:44 Media fragmentation, algorithms, and US consumer Tribes17:39 Nike, Liquid Death, and Yeti: Winning niche audiences21:47 The 'stretch but don't break' brand framework23:34 The snap, overlap, and trip-wire tests for brand strategy27:14 Screenshot and Boomerang tests for advertising campaigns30:22 Protecting your brand core and exploring new flavors#marketing #advertising #creativity #brandstrategy For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

Sabes… Hace tiempo, mucho tiempo ya, me di cuenta de que puedes seguir todas las recomendaciones de libro marketero para mejorar los emails de tu marca y acabar vendiendo menos. Me ha pasado. Y según decían, estaban 100% probadas y eran súper efectivas. Hasta parecían tener sentido. Hoy quiero contarte qué dejamos fuera de unos emails y los miles de euros que nos costó. No vaya a ser que te pase a ti también.   Suscríbete a la Meler Letter en https://cloemeler.com/newsletter/ para no perderte lo que hay detrás… y entender cómo se construye una marca que la gente elige. Y arfavó, habla de Palabras de Nariz grande: agitemos cabezas, sumemos abrazos, llenemos de narigones el planeta.  Un fuerte abrazo. Nos "vemos" en el próximo episodio.  Si tú quieres, claro. ;) Y recuerda: hoy es martes. Así que cásate, embárcate y, sobre todo, IMPROVISA.

In this episode Toby sits down with guitarist Pat Sheridan! He chats about meeting Toby in '94, Terrorzone, his musical influences, his childhood, tattooing, weight loss journey, self-improvement, crossover tours, the hardcore and punk rock feeling, strong convictions, balancing tour and home life, consistency, his family, Sight For Sound, sneakers and streetwear, tattoo shop, getting through past trauma, his favorite hardcore bands and more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Liquid Death founder and CEO Mike Cessario joins Mixed Signals (with Semafor business editor Liz Hoffman filling in for Max) to explain how he built a billion-dollar water company by treating his ads like SNL sketches. Ben and Liz ask Mike why he thinks comedy is a more durable marketing genre than celebrity testimonials, why big companies almost never win when they sue smaller ones, and whether Liquid Death will fizzle out into the graveyard of buzzy consumer brands that came before it. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

Episode 283 of Beer, Blues, and BS delivers chaotic energy, epic taste test fails, and total treadmill destruction! Howard Blues takes the 250-mile walking challenge to the absolute limit—literally burning out his treadmill on-air with sparks and smoke after crushing over 20,000 steps. Meanwhile, metal band veteran Mike Tango drops in to talk MySpace nostalgia, viral TikTok marketing, and modern content creation. Over at the bar, the guys hit a mind-blowing milestone: crossing 1,700 total beverages reviewed on the show! But Episode 283 brings pure craft roulette. Brother Niko faces down Liquid Death's bizarre Peanut Butter Cup and Cinnamon Roll iced teas, Doc tackles a "downright nasty" flat watermelon vodka cocktail, LCL Geek scores a near-perfect 4.9 rating with a nostalgic Clearly Canadian, and JS brings the heat with a mango habanero hard cider. Plus, the crew digs into 2012 radio origins, early Facebook .edu elitism, and a genius DIY project turning vintage farm hubcaps into custom clocks. On Tap This Episode: Brother Niko: Liquid Death Peanut Butter Cup Water & Cinnamon Roll Iced Tea. Doc: Bismarck Distillery Apple Pie Vodka & Carbless Watermelon Cocktail. JS: Blake's Mango Habanero Hard Cider & 2 Ton Pacific Pineapple Cider. LCL Geek: Lazy Magnolia Southern Pecan & Clearly Canadian Orchard Peach. Mike Tango: Jumex Guava Nectar & Monster Ultra Zero. Mark Kidder: Sapporo Dark Lager (5% ABV). Howard Blues: Live Organic Juicy Grape Soda. Recorded: 9.4.26 0:00 – Intro  2:21 – What's on Tap? 24:32 – The Beer Draft 28:10 – Who is Mike Tango 34:08 – Old Social Media 36:32 – How Did Kidder Meet Tango 38:34 – What's on Tap? Round 2 55:19 – Howard's Walking 59:07 – Random Banter 1:05:15 – Cheap Plugs 1:06:39 – Final Thoughts https://streamlabs.com/beerbluesbs https://beerbluesbs.podbean.com/ https://www.youtube.com/@BeerBluesBS?sub_confirmation=1 https://open.spotify.com/show/1pnho1ZzuGgThbLpXbAs3t https://open.spotify.com/playlist/2Unmhz98iRYU97l18uJp99 https://www.twitch.tv/tuez13 https://www.youtube.com/@HowardsCaveofWonder?sub_confirmation=1 https://www.twitch.tv/krdneyewitnessweathernow 12:50 #BeerBluesAndBs #Podcast #TripleBBSPodcast #Podcast #ComedyPodcast #BeerPodcast #Brews #Laughs #BrewsAndLaughs #podcast #tripleb #Comedy #Beer #Blues #Bs #PodcastFails #LiquidDeath #CraftBeer #CiderReview #TreadmillChallenge #MySpace #PodcastViral #BismarckND #ContentCreator

Being polished, professional, and perfectly buttoned-up might actually be making your brand easier to ignore.In this episode, I'm talking about why weirdness, distinctiveness, and being unmistakably YOU can be a powerful business advantage, especially when you're selling premium offers.I share what an unforgettable night at an Angine de Poitrine concert taught me about standing out, the research showing that distinctive brands are worth paying more for, and examples from Dolly Parton, Liquid Death, Duolingo, and a few of my own clients.Because weird only works when there's mastery underneath it.If you've been toning down your personality, your point of view, your interests, or your unique way of doing things because you think you need to look more “professional,” this episode is your permission slip to stop blending in.Let your freak flag fly, deliver exceptional work, and stay weird, my friend.Want my help unleashing your weirdness? Book a call: https://bookacallwithkim.as.me/introcall  See Angine de Poitrine's KEXP concert: https://www.youtube.com/watch?v=0Ssi-9wS1soOn Jimmy Fallon: https://www.youtube.com/watch?v=38rvtcwhuw4 Explore Louis Grenier's study: https://www.stfo.io/research/b2b-brand-distinctiveness-2026/Sign up for the Premium Pipeline Strategy Masterclass: www.kimkiel.com/pipeline Text me a question or comment!

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.You'll learn:How Liquid Death reinvented the way water is marketedWhy their branding is so different from traditional water brandsHow packaging became a marketing channelWhy attention can be more valuable than traditional product marketingHow Liquid Death approaches influencer marketingThe evidence behind the brand's successHow to work out whether your customers actually care about your brandHow to make a boring or commoditised product excitingThe biggest branding lesson Shopify and ecommerce businesses can take from Liquid DeathThe bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?Exclusive listener offers:⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.Timestamps:(00:00) - How Liquid Death Reinvented Water(01:18) - The $1.4 Billion Liquid Death Brand(02:32) - Why Liquid Death's Branding Is So Different(04:36) - How Packaging Became Their Marketing(07:36) - Attention vs Traditional Product Marketing(08:54) - Liquid Death's Influencer Strategy(11:10) - Evidence Behind the Brand's Success(12:07) - Do Your Customers Actually Like Your Brand?(14:21) - How to Make a Boring Product Exciting(15:07) - The Branding Lesson for Ecommerce BusinessesFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

In this episode Toby sits down with musician/producer Linda Perry! She chats about going from MA to SD to SF to LA,her parents, early life, substance abuse, 4 Non Blondes, gaining notoriety, her solo projects, producing, becoming a mother, Let It Die Here album & documentary and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

How do you raise prices on a DTC brand without killing demand?Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, then moved it to $140. He says that is when the company took off. Eric Dyck gets the full DTC marketing story on the DTC Podcast: pricing as positioning, ecommerce growth without a repeat purchase, and why he killed the weekly drop model that made the brand famous.Get the DTC Newsletter: directtoconsumer.coGet your brand on TV today: https://www.universalads.com/dtcpromocode?utm_medium=email&utm_source=dtc-newsletter&utm_campaign=issue-takeoverWHAT THIS EPISODE SOLVESYour premium product is not moving and you are about to discount it. Derek tested upward instead. At $110 Last Crumb was fine, at $140 it had a differentiator, and the drops started selling out in one second.You cannot hold a high price on packaging alone. He built the box as shipper and gift box in one, tested the angle each cookie sits at, and landed on 35 degrees with 90% of the lettering visible on open.Scarcity launched you and has become your ceiling. Why a drop model cannot stay a value pillar forever, and how moving to evergreen was the test of whether he had a real company or a hype company.Your customer acquisition cost will not clear on a single order. No subscription, no natural repeat, and a product that mostly gets gifted. What carried ecommerce growth when paid could not.You are paying creators for content that does not perform. Last Crumb briefs nobody. They watch for organic posts that already work, whitelist those, and run the same asset on Instagram and YouTube. One repurposed video pulled 300,000 views.You lose control of the product the moment it ships. The last seventy two hours in a UPS truck, and why owned retail at $8.50 a cookie fixed what ecommerce marketing could not.ABOUT THE GUESTDerek Jaeger is the founder of Last Crumb, the luxury cookie brand he started in Los Angeles in 2020 and has since moved to New York, with production in Brooklyn and its first store in Williamsburg. He still writes every recipe himself. lastcrumb.comSTAY CONNECTEDNewsletter: directtoconsumer.coRECORDING TIME | CHAPTER00:00 Two ex-affiliates sitting down01:18 The affiliate years, penny clicks and dollar CPMs02:44 Walking away from performance marketing03:33 A year of brand building before a single box shipped04:38 The brief: the opposite of every mom and pop bakery05:47 Pricing as position one06:53 The box, the pull tab, and the 35 degree cookie angle08:45 Liquid Death on the vision board10:01 The Monday noon drop model11:28 Why he banned paid ads at launch12:35 Fifty boxes in LA, and the move from $110 to $14014:01 Chrissy Teigen posts and it goes ballistic15:15 People posting receipts before the box arrives16:43 Sifting flour in the original kitchen17:26 Investors show up, and 1,500 orders left in carts19:16 Building the cap table20:22 Where the first money went21:18 Killing the drop model22:26 Why paid media does not scale on a gifting brand23:34 The company today, 16,000 square feet in Brooklyn24:20 Why he has never been CEO25:58 Managing the operator you hire27:20 Building a smaller pack for TikTok Shop28:53 The last 72 hours you cannot control30:38 A unique dough for every flavor31:59 What he kept from affiliate marketing33:09 Moving the company to New York35:17 Retail pricing and the Levain comparison36:52 Retail as top of funnel38:33 Whitelisting organic creator content39:59 Product as the reason any of it worked41:56 Where the brand goes next43:01 The Crumbl lesson45:40 Why GLP-1s might help a premium cookie brandhttps://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-648&utm_medium=podcast

Wie kann man sich mit einem kreativen Beruf selbstständig machen? Diese und andere Fragen stellen Hazel und Thomas Designerin Chiara Tempel, mit der sie jetzt das „Viel Spaß Studio“ gegründet haben. 00:00:00 Vorwort 00:03:26 Intro 00:10:35 Lörrach 00:25:59 Birra Moretti 00:36:28 Coole Marken 00:51:58 Snackbattle 01:04:26 Design 01:08:16 Outro IG Studio Ciao https://www.instagram.com/vielspass.studio/ Young Kira https://www.instagram.com/youngkirawestghosts Spitzer + Spitzer https://www.spitzer-zahnaerzte.de Birra Moretti https://www.birramoretti.com Filmbox https://vielspass.gmbh/products/box-finest-movies Frau Gretl https://www.instagram.com/frgretel Liquid Death https://liquiddeath.com Lyrical Lemonade https://www.lyricallemonade.com Ryan Reynolds Marketing https://youtu.be/9hH6Oz2F0H8?si=B-PxT12e2l1c1tZB Wrexham AFC Wertsteigerung https://www.manager-magazin.de/unternehmen/afc-wrexham-ryan-reynolds-und-der-rasante-wertzuwachs-des-klubs-a-dc92b717-2b0d-457d-9cfb-fb3a27c4ca80 Podcast mit CEO von Liquid Death https://pca.st/6jbbk30u Rivella grün https://rivella.ch/de/sortiment/gruen/ Musiala Maultaschen https://www.stuttgarter-nachrichten.de/wissen/musiala-maultaschen-mhsd-79015477.html Glenkill https://de.wikipedia.org/wiki/Glennkill:_Ein_Schafskrimi_(Film) Snack-Battle (H = fand Hazel besser, T = fand Thomas besser) SCHWEIZ vs. DEUTSCHLAND Migros Eistee (H T) - Durstlöscher Zweifel Chips Paprika (H) vs. Funny frisch ungarisch (T) Kägifrett vs. Hanuta-Riegel (T) Knorr-Aromat vs. Maggi-Würze Ricola (H) vs. Vivil Eltony (T) vs. Club Mate Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte: https://linktr.ee/hoererlebnis Du möchtest Werbung in diesem Podcast schalten? Dann erfahre hier mehr über die Werbemöglichkeiten bei Seven.One Audio: https://www.seven.one/portfolio/sevenone-audio

What happens when the traditional way of building a cigar brand stops working? Jeremy McDonald of Wildfire Cigars returns to Deep Cuts Live for Episode 178, five years after his first appearance—and a lot has changed. Wildfire has grown, the premium cigar business has evolved, and Jeremy has completely rethought how he wants to compete as a small independent cigar company. In this episode, host Antoine Reid talks with Jeremy about the realities of building a boutique cigar brand in a market where consumers constantly want something new, retailers have limited shelf space, social media attention can disappear almost instantly, and established brands are competing for the same humidor space. Jeremy explains why Wildfire recently moved away from the traditional model of building its business around permanent core lines. Instead, he's experimenting with a rotating portfolio of cigars, introducing a new blend roughly every five weeks through a select group of retail partners. Once a release is gone, it's gone—until the concept potentially returns in another form the following year. That leads to a bigger conversation about FOMO and collector culture. Antoine and Jeremy explore what the cigar industry can learn from Pokémon, action figures, sneakers, boutique guitar pedals and even Liquid Death—and whether cigar companies can make buying and discovering cigars feel more interactive and exciting. In Episode 178, we discuss: * How Wildfire Cigars has changed since Jeremy's last Deep Cuts Live appearance in 2021 * The reality of going all-in on your own business * Why Jeremy says entrepreneurship taught him humility * How cigar-buying behavior has changed * Why boutique brands are fighting harder for attention * The growing pressure to constantly release something new * Why Wildfire pivoted away from the traditional core-line model * Dead Drift, Faultline, Radioactive and the new Revivalist 2.0 * Wildfire's rotating monthly release strategy * Creating stronger partnerships with fewer retailers * Why some cigar shops are becoming more like sports bars—and what may be getting lost * What tobacconists can do to create loyal customers * FOMO, scarcity and the collector mentality * What cigars can learn from Pokémon, Mattel, Liquid Death and sneaker culture Jeremy's philosophy of keeping Wildfire authentic to who he is Jeremy also explains the deeper thinking behind Wildfire's branding. Every box contains an Easter egg in the form of an original quote that helps explain what that particular cigar means to him. For Jeremy, authenticity isn't simply a marketing buzzword—he wants the cigars, artwork, music and everything else he creates to feel unmistakably like him. If you're interested in premium cigars, boutique cigar brands, cigar marketing, entrepreneurship, retail strategy, branding or the business behind the cigar industry, this episode goes well beyond wrapper, binder and filler. ============================================= Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. ============================================= Website: deepcutslive.com YouTube: youtube.com/deepcutslive Instagram: instagram.com/deep_cuts_live

How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever having a budget bigger than $100K per campaign.Ariel breaks down the playbook behind Air's viral marketing: working with 86-year-old TV legend Maury Povich for "almost nothing," shooting a Webby-nominated video with a two-person crew for $2,500, and growing Air's Instagram from 6,000 to nearly 70,000 followers in seven months — all organic.You'll learn why distribution — not the idea — is the real challenge, how Ariel runs a three-person content team that punches far above its weight, and why he refuses to offload creative thinking to AI. Tim and Ari also brainstorm a viral book trailer live on air, debate whether SaaS is becoming a commodity like water, and get into the real talk on backlash and controversy in brand marketing.Timestamps:(00:00) Intro(00:48) Ariel's favorite Air campaign: the Maury Povich story(02:57) Showing up bigger than you are(04:35) Is a celebrity campaign actually cost-effective?(06:10) Why distribution — not the idea — is the real challenge(08:43) Short-form Instagram and events as distribution(10:45) A tour of Air's wildest campaigns(13:47) What's done in-house vs. with contractors(16:30) Real campaign budgets: $2,500 to $67,000(21:39) Why AI can't replace taste and creative ideation(23:15) Live brainstorm: making a viral book ad(28:50) Why real effort beats AI-generated video(30:49) How Air integrates brand into top-of-funnel content(39:56) Inside Air's three-person content team(46:23) Liquid Death, SaaS as a commodity, and brand differentiation(49:55) Backlash, controversy, and pulling the Bonnie Blue campaign(56:15) Turning Air's office into a creative events hub(58:25) Rapid fire: overrated trends, book recs, and brands to watchAriel Rubin: LinkedIn | X | AirTim Soulo: LinkedIn | X | WebsiteReferenced:AirLiquid DeathClickUpUncanny Valley by Anna WienerThe Middle Passage by James HollisKareem Rahma / Subway TakesAhrefsIf you enjoyed this episode, follow the Ahrefs Podcast and leave a rating — it helps others find the show.

In this episode Toby sits down with chef and musician Scott Winegard! He chats about going vegetarian in high school, vegan cooking, Long Island, skating, discovering punk and hardcore, Fountainhead, Texas Is The Reason, his cooking career, the band breaking up before being signed, starting a label, opening up his own place, his other bands, going back to NYC and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

The Experience Strategy Podcast | theexperiencestrategist.substack.com Part two of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. Every time you segment your target audience by who they are, you limit the number of people who could buy from you. That's the uncomfortable truth at the center of this episode — and the reason situational markets may be the most practically disruptive framework in Human Context. Dave and Joe trace the idea from Joe's original "markets within" concept through to how AI is already forcing companies to make this shift whether they're ready or not. What's in This Episode Where the idea came from: Joe Pine's "markets within" framework. Joe developed a framework he calls the bow tie — narrow in the middle, wide on both ends. On the left is the traditional marketing view: a company has a market, which it segments into smaller groups. On the right is the insight that flips everything: there are multiple markets within each individual customer. We want different things at different times, in different situations, in different contexts. The pivot point — where the bow tie narrows — is the recognition that every customer is their own market. Situational markets is Dave's extension of that idea into something companies can operationalize. The Amazon account problem as a live demonstration. Joe and his wife share an Amazon account. She buys Kindle fiction. He buys business and theology books. Amazon treats them as one customer and gets it wrong for both of them — recommendations that belong to one land with the other, constantly. Dave's point: even without the shared account problem, you and Joe are essentially the same demographic. Similar age, same household. Classic targeting tools wouldn't distinguish you at all. That's exactly what's broken. The situation — who's shopping, for what, in what mindset — is the only thing that actually tells you something useful. Every time you segment the "who," you shrink the market. Dave landed on this as one of the book's most clarifying insights. Six demographic segments means six defined targets — and an unknown number of people excluded because they show up in the situation sometimes but don't fit the profile always. Situational markets are inclusive by design: anyone who finds themselves in the situation is a potential customer. You're not narrowing to a type of person. You're identifying a moment that any type of person can enter. This is what Clayton Christensen was pointing at. Dave connects situational markets to Christensen's "Marketing Malpractice" — the argument that the job, not the customer, is the unit of analysis. Christensen developed this through Jobs to Be Done. Dave's situational markets framework arrives at the same threshold from a different direction: stop asking who your customer is, start asking what situation they're in. The analytical tools that worked for demographic segmentation — sizing, prioritization, value creation — all transfer. The difference is you're no longer excluding people who don't fit a profile. What a situational market actually is. Three elements: A when statement. "When I am making a hotel reservation." "When I want restaurant-quality pizza at home." "When I want water at a concert but don't drink alcohol and want to look cool." The when statement creates a boundary around the context — something specific enough to design for. The who stays generic. As generic as possible. The situation defines the entry point. Don't pre-filter by demographic. Size it. A situation isn't a market until you can size it. It also needs to be a situation the customer actually wants to hire you for — not just something that arises. Dave spends significant time in the book on how to size situational markets, because that's what separates a use case from a genuine market opportunity. Three types of situations. Obvious situations — making a hotel reservation, back-to-school shopping, holiday gifting — are already well-understood and competed over. Less obvious situations are where differentiation lives. And then there are externally-driven situations: COVID is the clearest example, a time-bound, universal situational market that few companies were built to serve and even fewer anticipated. The examples that make it concrete. Liquid Death — built entirely around the situation of wanting water at a concert without alcohol and without a plastic bottle, while still looking like you fit in. The situation defined the product, the design, and the brand. Ooni pizza ovens — when I want restaurant-quality pizza at home. Aransas's read: it's less about the pizza than about looking like you know how to make one. Either way, the situation is specific, sizeable, and worth designing for. Google Search — what if Google had decided academics were the primary users and targeted accordingly? Instead, they said: whenever someone needs to find something efficiently, that's the situation. That openness is the whole point. AI is already forcing this shift — from the customer side. In 2024, 4% of prospective students used AI to choose their school. In 2025, that number was 25%. What are they typing? "I want a school where I can finish my degree as fast as possible while staying home." They're describing a situation. The AI is comparing schools against that situation. If companies haven't built their positioning around situational markets, the AI will sort them anyway — based on whatever signals it can find. The shift is already happening. Companies that get ahead of it will have a real advantage. This Is Part Two of Four The next two mini-episodes continue unpacking the frameworks in Human Context: Part 3: Modes Part 4: Time Value Get the Book Human Context: How Intelligent Companies Build Customers by Dave Norton is available now on Amazon (Kindle and print) and on Dave's Substack. Ten industry-specific workbooks — including how to identify and size situational markets in your category — are available alongside the book. Find the hosts by name or as The Experience Strategist at theexperiencestrategist.substack.com.

In this episode Toby sits down with Ned Russin of Title Fight/Glitterer! He chats about his brothers, playing music early, Title Fight, touring, musical inspirations, working with Walter, their albums sounding different, NYC, going back to school, Glitterer, DC & running and much more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

From an early bet on Liquid Death to co-owning JAMS, here is why Pat McAfee needs to go all-in on investing into CPG brands. I mean this in the most endearing way possible, but Pat McAfee looks like the type of dude that has “elite grocery store knowledge.” And this is why I think he really needs to stop dabbling and start investing extensively in food and beverage CPG brands. If you weren't aware, Pat McAfee was an early investor in Liquid Death…and more recently became a co-owner of JAMS (the frozen PB&J sandwich brand attempting to dethrone Uncrustables). Why would this work? Because Pat McAfee is the king of the everyday consumer. He's relatable, authentic, and doesn't shy away from indulging a bit. So, when Pat McAfee says a snack (or beverage) is elite…his massive, loyal audience would clear the grocery shelves. Thus, he should be backing brands like Yough frozen pizza, JaJu frozen perogies (since I'm sure he ate many perogies growing up in Alleghany County), and maybe whoever's building a cool Jell-O shots brand. What CPG brand do you think he should target next?

The statistical truth of an overnight success is eight to twelve years. In this episode of Content Amplified, Bill Harper, founder of BrandBossHQ and a 35-year veteran of helping businesses stand apart, breaks down why brands like Dollar Shave Club and Liquid Death only look like they exploded out of nowhere. Bill's core argument: people don't buy the best products, they buy the products they like the best, and no consumer owns a micrometer to test whose razor blade is actually sharper. He walks through his "hole to the goal" framework, where the brand is the ladder that gets a specific group of people out of one specific pain point: a Raleigh plumber who wins on "we're on time or you don't pay a dime," Volvo owning safety, and FedEx building an empire on "absolutely, positively overnight" back when it was a pure B2B play. He also explains why B2B buyers don't stop being emotional consumers just because they put on a tie. If you've ever been told to compete on having the best product, this episode will change how you pick your story.About BillBill Harper is the founder of BrandBossHQ, where he helps businesses figure out the story they have to tell in order to scale, a philosophy he sums up as "no story, no glory." Classically trained in visual communications, he fell in love early in his career with the external side of business: getting the buyer as excited as the person selling. This year marks 35 years of that work. Bill also shares free brand-building advice through more than 2,500 videos on TikTok.Show NotesConnect with Bill on LinkedIn: https://www.linkedin.com/in/brandbosshq/Bill on TikTok: @BrandBossHQ (2,500+ free brand-building videos)Work with Bill: brandbosshq.comText us what you think about this episode!

In this episode the roles reverse and Toby pulls up to Mark Hoppus' studio & steps to get interviewed! They chat about Toby's past, family, music and much more! Check out episode 342 for Mark's first time on the pod!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters. Here's what this episode covers: Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts

Fingers boozeletter author Dave Infante joins the Brewbound Podcast to deep dive Diageo's ongoing restructuring and workforce slashing under CEO Sir Dave Lewis (aka "Drastic Dave" for his reputation for making big cuts at previous stops).    Infante shares insights from his reporting and conversations with Diageo employees, many of whom wondered why the Guinness and Johnnie Walker maker was so slow to adapt to the modern bev-alc competitive landscape.   "The frustration that I heard from current and former Diageo employees was mostly about why weren't we doing this before we had to start laying everyone off," Infante tells Brewbound editor Justin Kendall and managing editor Jessica Infante (no relation).    "You don't have to get to this point before you start pivoting to RTDs."   The trio also hit recent headlines, including Garage Beer and Liquid Death tapping into the real world animosity around data centers and BuzzBallz's recent Pop-Tarts partnership.   Jessica offered a theory on the BuzzBallz-Pop-Tarts team up: "Kids aren't eating Pop-Tarts. You know who's eating Pop-Tarts? Sad, elder millennials who can't afford anything else and want a tiny treat. The moms who would be out marching on the capitol up in arms against this aren't feeding that to their kids."   "They're the ones who are intrigued by the BuzzBallz Pop-Tarts that they saw on Instagram," Dave adds.   "That's definitely going into their Stanley tumblers," Jess says.

Alex and Kevin are back from California, and due to a scheduling (production) error, the fellas recorded a quick one just a few hours ago! Better late than never! Anyway, they talk about Instagram's new wordmark, Good Good x Callaway, Liquid Death x Garage Beer, JIF, and more!

In this episode Toby sits down with musician Braxton Marcellous! He chats about Engine, different sounds for different people, Democore, music he grew up on, OC, IE, Prince, how he got into guitar, his favorite guitarists, his first concerts, how he grew up, Zulu, new projects, Creed saving his life, his musical interests and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Did you know AI and affiliate review sites decide which mattress brand you see first—before you even step in a store? Here's how to win that game.Think the best mattress wins online? Think again. In this eye-opening episode, Mark Kinsley and PR/affiliate powerhouse Kris Hillberg reveal the hidden playbook behind how mattress and bedding brands become household names—whether or not their products are actually better.Discover why today's digital landscape is driven less by quality and more by who controls review sites, affiliate links, and the new “AI search” engines like ChatGPT and Google's LLMs. Kris shares insider tips on how brands are gaming YouTube, leveraging social proof, and rewriting the rules of SEO—now called GEO and AEO. If you're a retailer, brand, or even a curious consumer, you'll learn why old-school tactics are out, how social media keywords and creator partnerships are essential, and why being “real” will matter more than ever as AI-generated slop fills the web.Feeling lost as Google changes everything, review sites lose power, and affiliate commissions plummet? Kris and Mark break down the new rules—plus the biggest mistake most mattress brands make: ignoring holistic, multi-channel strategies. With concrete examples (Liquid Death, Tuft & Needle, and more!), they'll show you how to build digital gravity and create a surround-sound brand presence that's future-proof.Timestamps:- 00:50 – Why top mattress brands win (it's not product quality)- 03:45 – AI's secret influence on what brands consumers see first- 06:20 – How YouTube & social media now drive mattress discovery- 10:05 – The end of classic SEO: What is GEO & AEO?- 14:30 – Mattress review sites: Are they losing their power?- 18:00 – The “affiliate tax” and the dark side of mattress marketing- 22:15 – Why local retailers are losing to digital-first brands- 27:50 – The surround-sound strategy: What 8-figure brands do differently- 34:10 – Liquid Death & consumer-first branding secrets- 42:00 – Why “realness” beats AI in building trust- 49:00 – The 5-year plan for launching a winning mattress brandConnect with The FAM Podcast:

#915: Moderna shares soar after a breakthrough trial of an mRNA cancer vaccine. Amazon plans to expand its drone delivery service to 500 US cities. The meal-kit delivery company Blue Apron is in shambles after a key supplier goes out of business. It's Neal's Numbers on thieves stealing $200m worth of goods from trains, millennials are actually feeling good about their future, and why answering job inquiries quickly can help you get hired. Finally, Liquid Death launches an ad that suggests using pee to cool down data centers.  Learn more at https://www.rubrik.com/mb Grab tickets to our Performance Revue show! https://www.morningbrew.com/events/brew-performance-revue-2026?utm_campaign=performance_revue_2026&utm_source=mbd Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

The anti-AI backlash is becoming more meme-driven and politically powerful—but also, in a few important ways, more productive. NLW looks at Liquid Death's viral Jason Kelce ad, Josh Shapiro's aggressive new data center rules, and OpenAI's voluntary training pause to ask whether the AI debate is finally creating room for concrete standards instead of blanket bans. Free Webinar - Agentic Loops for Knowledge Workers - 8/26/26 26pm https://aidailybrief.ai/webinarBrought to you by:KPMG – Research from KPMG and the University of Texas at Austin shows the highest-impact AI users treat AI like a reasoning partner — and those skills can be taught at scale. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kpmg.com/us/Sophisticated⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Harbor - Invest in the AI ecosystem. ⁠⁠⁠⁠⁠https://www.harborcapital.com/aidaily⁠⁠⁠⁠⁠Hyperagent - Hire a fleet of always-on agents. New users get $1,000 in inference. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hyperagent.com/aidailybrief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rackspace Technology- One accountable partner to build, operate and run your full enterprise AI stack ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rackspace.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Section - Section turns AI investment into workforce transformation and ROI - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sectionai.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blitzy - Want to accelerate enterprise software development velocity by 5x? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AssemblyAI - The best way to build Voice AI apps - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.assemblyai.com/brief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://pod.link/1680633614⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our Newsletter is BACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aidailybrief.beehiiv.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in sponsoring the show? sponsors@aidailybrief.ai

Podcast Sponsored By Our Friends at C. Harper Auto Group - Say Something Nice about someone or something good going on in your life Click the little mic on the iHeartRadio App and send us a talkback messageSee omnystudio.com/listener for privacy information.

Episode 408 0:00 – Intro & Welcome 0:33 – Tea, Liquid Death & Fancy Waters Banter 1:45 – Introducing Ryan 2:00 – Ryan's Personal Improvement Plan 3:09 – Community & Podcast Comfort 3:43 – Bowling, BGG Spring & Conventions 4:36 – Ryan's Background & Life 5:47 – Raising a Big Family 8:18 – Sibling Dynamics & Parenting Reflections 10:56 – Sports vs. Broadway for Ryan's Son 13:37 – Smoking & Barbecuing Meats 17:09 – Aging Hobbies, Therapy & Old References 18:13 – Actor Podcasts & In-Character Wishful Thinking 23:48 – Arm Wrestling Obsession 29:14 – Algorithm-Driven TV Discoveries 30:37 – Defining “Campy” 32:07 – One Piece Explained + Ted Lasso Vibes 35:50 – Genre Trends & Cultural Impact 38:24 – Zombie Apocalypse Daydreams 39:26 – Board Games: Ezra and Nehemiah 43:02 – Teaching Weight & Replay Concerns 46:33 – Collection Curation & Underplayed Gems 57:33 – Classic Beige Euros & Concordia 59:31 – Recent Award Winners 1:02:07 – Being Open to New Experiences 1:03:08 – Board Game Arena Stats 1:05:34 – Closing & Titles 1:06:28 – Outro

Still dealing with this crud in my sinuses. Tired of blowing my nose…coughing…and mouth-breathing. Also had a very interesting night thanks to our most recent attempt to form a neighborhood association last evening. In the news this morning, Frank Beard of ZZ Top passed away, a crazy person in a mask filmed himself chasing & terrorizing people, a couple on a cruise ship attacks a family that asked them to quiet down, human remains are found at Lake Mead because of drought, a recall on frozen fruit bars, and a frat-bro cocaine trafficking ring! In sports, the Brewers thoroughly dominated the Mariners with a historic beatdown yesterday, a look at the NFL's preseason week 2 schedule, the league is definitely going to be adding one…if not more…teams internationally, the founder of ESPN passes away at age 93, and next year's WNBA All-Star Game is coming to Ball-halla! We talked about what's on TV & streaming today/tonight. Plus, Liquid Death & Garage Beer are teaming up to help cool down A.I. data centers with your pee-pee…Tom Holland is raking in the dough thanks to the new Spider-Man movie, and a recent study conducted by Harvard University found a direct link from new album releases to increased car crashes! A few "hero rats" are part of a new exhibit at the Sacramento Zoo…and Olympic Gold Medalist Jordan Chiles returns to her high school to thank her for the lasting impact she made on her life. Hump Day means "One Gotta Go Wednesday", and this morning's edition was all about party apps!! Which one would you get rid of FOREVER???? Deviled eggs? Pigs in a Blanket? Grape jelly meatballs? Slow-cooker lil' smokies? Or Wisconsin sushi????? We also had not one…but TWO "Karens of the Day". A woman in Denver who got really pissed at a DoorDash driver. And a TV news anchor who got fired for her actions towards a former co-worker. Elsewhere in sports, an arrest has been made in the Greg Biffle theft case, Connor Zilisch signs with a new team, Amanda Anisimova had people wondering what she was drinking during a recent tennis match, and Cubs fans brawled with White Sox fans in the cheap seats. And in today's edition of "Bad News with Happy Music", we had stories about a #FloridaMom who let her 11 year-old child drive her vehicle to a 7-11, a museum in Philly devoted to how awful people from Philadelphia can be, a guy who got upset with how long his order was taking at an Applebee's, a bear that broke into a woman's home & ate her leftover KFC, a woman who died and came back to life got a parking ticket, and a couple in Arizona who were stealing a bunch of books from the local library & then selling them.See omnystudio.com/listener for privacy information.

Good Morning BT with Bo Thompson and Beth Troutman | Wednesday, August 19th, 2026. 6:05 Beth’s Song of the Day 6:20 Guest: Theresa Payton (Cyber Security Expert) - A.I. firing employees | A.I. Book eating update 6:35 SC GOP Senate debate recap 6:50 RAM Biz Update; Jason Kelce teams up with Liquid Death for new ad campaign 7:05 Panthers in Jacksonville for joint practice with Jaguars 7:20 More from the South Carolina GOP Senate Debate 7:35 Mark, Bo and Beth talk CMS press conference yesterday 7:50 Winterble Wednesday: Crossing the Streams with Brett Winterble 8:05 Steve's Birthday Celebration! 8:20 New study finds how you wear your sunglasses, matters 8:35 Guest: Dr. Scott Huffmon (Poli-Sci Professor at Winthrop) - SC GOP Senate debate 8:50 Dr. Scott Huffmon cont. - SC Senate race 9:05 Guest: Shawn Flynn and Gina Sheridan (CRVA) - Charlotte tourism 9:20 Shawn Flynn and Gina Sheridan (CRVA) cont. - STELLAR Awards 9:35 CMS hold press conference with Crystal Hill 9:50 CMS press conference cont.See omnystudio.com/listener for privacy information.

Duolingo built the internet's favorite brand on rented land—the best shared media engine on the planet, run through one green owl on platforms it doesn't control. In this month's PESO Model® Diagnostic, Gini Dietrich looks at what the legend leaves out: an owned media record too thin to defend the brand when the 2025 "AI-first" backlash hit. You'll learn why Duo's chaos is actually disciplined character work, why AI engines ignore your funniest channel and cite your machine-readable record instead, and the three fixes that apply to any brand being told to "just go viral." Read the full article: https://spinsucks.com/communication/duolingo-peso-model-diagnostic/ Links: Take the free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/  The series so far: Budweiser, Liquid Death, Peppa Pig, and HubSpot at spinsucks.com

In this episode Toby sits down with musician & producer Nick Jett! He chats about moving from Memphis to LA, coming from a family of drummers, playing instruments early, different drummers, recording with Chad Gilbert, Piece By Piece, Terror, producing bands, becoming a dad and touring with family, diet and running, cycling, Carry On coming back and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley, an ecommerce entrepreneur with over $20 million in annual revenue, delivers a comprehensive guide to building a true brand. He argues that most ecommerce sellers operate transactional "product acquisition machines" rather than genuine brands. Josh presents a 16-step framework across three phases: defining your brand identity, expressing it consistently, and compounding trust over time. He emphasizes that real brands drive customer loyalty, premium pricing, and long-term competitive advantage—ultimately shifting entrepreneurs from chasing short-term sales metrics toward building sustainable, generational business value.Bullet Points:Importance of branding for ecommerce businessesDifferences between building a brand and running a product acquisition or arbitrage businessChallenges faced by ecommerce sellers, such as increasing conversion rates and reducing customer acquisition costsThe misconception that having a trademark or storefront equates to having a brandCharacteristics of a true brand versus a product acquisition machineA comprehensive 16-step framework for building a brandPhases of brand development: defining, expressing, and compounding the brandStrategies for creating a recognizable brand identity and customer experienceThe significance of customer journey mapping and brand loyaltyMetrics and practices for sustaining brand equity and protecting brand integrityTimestamps:00:00:00 The Power of BrandingThe host lists eight benefits of strong branding, such as higher conversion rates, repeat purchases, and lower acquisition costs.00:01:01 What is Branding?The host introduces the topic of branding and a 16-step framework for building a brand for your e-commerce business.00:02:11 Custom GPT and ResourcesThe host mentions a custom GPT and slides available to help listeners implement the 16-step framework discussed in the episode.00:03:11 Host IntroductionJosh Hadley introduces himself, his e-commerce experience, and his podcast, E-com Breakthrough, for e-commerce entrepreneurs.00:04:12 Brand vs. Product Acquisition MachineThe host differentiates between building a true brand and simply operating a product acquisition or arbitrage business, common on Amazon.00:07:06 What a Brand IsA brand builds trust, optimizes for customer retention, focuses on long-term growth, and is difficult for competitors to copy.00:10:53 How Brands CompoundThe host explains how brands create a compounding effect through customer trust, repeat purchases, word-of-mouth, and easier product launches.00:12:43 The 16-Step Brand Framework IntroductionAn overview of the three phases of the branding framework: defining the brand, expressing it, and compounding its value.00:13:43 Step 1: Choose Your Primary CustomerA strong brand serves a niche customer. Defining this avatar makes all other branding decisions much easier.00:17:40 Step 2: Choose the Outcome You OwnCustomers buy products to achieve an aspirational identity. Brands must own the outcome their product provides, not just the product.00:23:48 Step 3: Choose Your AssociationsA brand is built by repeatedly connecting your company to a small number of desirable ideas, words, or phrases.00:26:54 Step 4: Write the Brand PromiseCombine your customer, outcome, and approach into a clear internal statement that serves as a decision-making tool for your business.00:28:02 Step 5: Define What the Brand Is NotBrands become clearer through exclusion. Deciding what your brand refuses to be is as important as defining what it is.00:30:06 Step 6: Choose Your Hero ProductYour hero product is the clear entry point that teaches customers what your company means and establishes your brand's identity.00:33:05 Step 7: Make the Product RemarkableThe product experience earns the second purchase. A remarkable product builds durable trust and generates powerful word-of-mouth marketing.00:34:25 Step 8: Create a Recognizable Brand IdentityDefine your brand's personality through one of three models: founder-led, a brand character, or a design-led identity.00:39:34 Step 9: Build a Distinctive Visual and Verbal WorldDesign makes your brand's meaning easier to recognize. Your brand should be identifiable even without its logo.00:40:26 Step 10: Audit the Current Customer ExperienceEvery customer encounter either reinforces or contradicts your brand promise. Audit all touchpoints, from packaging to social media.00:47:34 Step 11: Reinforce Through Trusted AssociationsBorrow trust by deliberately pairing your brand with people, organizations, or communities that already represent your brand's core values.01:02:29 Step 12: Repeat the Same Meaning ConsistentlyBrands are built through consistent repetition. While campaigns can change, the core meaning and message must remain recognizable over time.01:05:36 Step 13: Build the Next Purchase into the BrandMap the customer journey to create a logical product ecosystem that guides customers from one purchase to the next.01:08:23 Step 14: Align Every Customer TouchpointThe brand is the total experience. Ensure every interaction, from advertising to customer support, reinforces your brand promise without contradiction.01:13:36 Step 15: Run a Monthly Brand ReviewConduct a monthly review to prevent brand drift, track key metrics, and ensure all activities align with your brand strategy.01:21:16 Step 16: Protect and Compound the MeaningBrand building is ongoing. Use a brand extension test before launching new products to ensure they reinforce your core meaning.01:24:41 Final Thoughts and Call to ActionThe host summarizes the framework, offers a custom GPT and slides, and asks listeners to share and review the podcast.Links and Mentions:Tools and Resources  "Custom GPT for Brand Building": "00:02:11"  "Ecomm Breakthrough YouTube Channel": "00:09:58"  Notable Concepts and Frameworks  "16-Step Framework for Branding": "00:12:43"  Brands and Examples Mentioned  "Boom Beauty": "00:14:45"  "AG1": "00:15:46"  "Liquid Death": "00:16:39"  "Patagonia": "00:22:41"  "Rolex": "00:22:41"  "Apple": "00:22:41"  Videos and Content  "

Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

In this episode Toby sits down with author and Earth Crisis vocalist Karl Buechner! He chats about touring, his book The Unraveling: The Counsel of Crows, possible cartoon plans for the book, the world changing, behind the scenes of the book process, Earth Crisis & veganism in 2025 and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

EXECUTIVE SUMMARY Christopher Nolan built real wooden ships and sailed 65-pound IMAX cameras into open water for The Odyssey instead of rendering the ocean in CGI. Mike Brevik breaks down what that decision means for marketing in 2026, when 71% of customers say they can spot a fake brand on sight. This is the Nolan Effect: the brands willing to carry real weight are the ones taking market share from everyone hiding behind polish.   KEY TAKEAWAYS The Nolan Effect: audiences are choosing real over perfect, in movie theaters and in their feeds, and brands that keep faking it are losing trust permanently, not temporarily. 71% of customers can spot an inauthentic brand, and 58% of those people never buy from that brand again. Technology isn't the problem. Brands are using CGI, scripts, and automation to avoid real conversations instead of using them to tell better stories. Liquid Death and Patagonia prove the case: a brand that commits fully to a real identity outperforms a brand that plays it safe. Your tangible monster is the one real, uncomfortable thing you build this week: a handwritten note, an unedited video, an honest admission of a mistake. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com   KEYWORDS authentic marketing, brand authenticity, Nolan Effect, Christopher Nolan marketing, The Odyssey IMAX, synthetic detector, influencer marketing trust, Edelman Trust Barometer, Liquid Death branding, Patagonia Black Friday campaign, AI generated content, brand identity 2026, Brand Retro Mindset, marketing authenticity 2026, real over perfect, user generated content, sponsored content trust, brand storytelling, tangible monster, Mike Brevik EPISODE HIGHLIGHTS [00:00:30 - 00:01:03] Nolan built real wooden ships and sailed 65-pound IMAX cameras into unpredictable weather instead of rendering the ocean in CGI. [00:01:34 - 00:02:03] The Edelman Trust Barometer: 71% of customers can tell when a brand is faking it, and most of them never come back. [00:02:34 - 00:03:05] Brands are using AI bots to respond to real human pain with a coupon code, and wondering why nobody trusts them. [00:04:34 - 00:05:03] The audience feels friction. Heavy cameras, real weather, and wooden ships make what's on screen impossible to fake. [00:05:34 - 00:06:34] Liquid Death turned canned water into a $263 million brand by committing fully to a real, dangerous identity. [00:06:34 - 00:07:34] Patagonia told customers not to buy their jacket on Black Friday. It became their highest-selling season ever. [00:07:34 - 00:08:34] Nolan built practical monster effects instead of rendering them in a computer, because real fear on set creates real fear in the audience. [00:10:34 - 00:11:34] Mike's challenge: do one uncomfortable, real thing in your marketing this week, not next week.

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you're not building systems to measure real sales impact, you don't have a business. Kipp and guest Benoit Vatere (Liquid Death's Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death's explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue.  Mentions Benoit Vatere https://www.linkedin.com/in/benoitvatere Liquid Death https://liquiddeath.com/ Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Mike Cessario https://www.linkedin.com/in/mikecessario Landman https://www.paramountplus.com/shows/landman/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

This week's episode is a fun one, with guests Bonnie Dennison & Alison Barton, or the directing duo known as Bonabart. They are LA-based directors rostered at Tool of North America, and are known for their comedy chops working with brands such as Wendy's, Subway, Amazon, Spotify, and Liquid Death. They also are writers on the upcoming Amazon series “Ride Or Die” starring Hannah Waddingham and Octavia Spencer, and have a series called “Granted” in development at Warner Bros Animation. Bonnie & Alison share some funny stories, insights on the job, and a reminder on how crucial collaboration is for our industry, whether you're a directing duo or not.Some highlights include:Transitions from actresses, to creating their own sketchesHow budget changes the approachSourcing inspiration from lifeAlmost quitting the industryAnd even how to approach client dinners Much gold to be found here. Don't miss it!Links:Ride or Die Season 1Bonabart's SiteBonnie & Alison's Work | Tool of North AmericaIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

In this episode Toby sits down with Dwid Hellion of Integrity! He chats about going from Indiana to Louisville to Ohio, his longtime friendship with Derrick, getting into skating and punk, strict household, going to a bad boy school, roadie, making merch in high school, straight edge, Integrity, first shows, Belgium, his kids, writing lyrics and doing the album artwork, Dark Empire and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built.Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids). If Part 1 was about the shift, Part 2 is about the mechanics.Elise Zareie on why longer funnels convert better in weight-loss and health but fail on kids apps, where a parent just wants to hand the phone over. Andrey Shakhtin on Noom's 120 to 140 screen funnel as the industry ceiling. Mike Gadd on why your MMP, your ad network, and Google Analytics will never agree, and why that is fine once you pick a source of truth. Jacob Rushfinn on cohort-quality guardrails: ROAS alone gets gamed, so you need activation rate, D1, D7, and trial-cancel rates on the same chart. Patrick Stuart-Constant on a Liquid Death-inspired ad that mocked confused users and ran profitably for months.Video Chapters:00:00 Recap of Part 100:45 Jacob: start with 10 to 15 screens, not 10002:00 Elise on why funnel length is vertical-specific04:00 Andrey on Noom's 120 to 140 screen funnel07:00 Platform hell: MMP, ad networks, and Google Analytics09:30 Mike on picking a source of truth, using SKAN as a check11:00 Andrey on optimizing for ROAS over conversion rate11:45 Down-funnel accountability for UA teams12:30 Jacob on cohort-quality guardrails (activation, D1, D7)14:20 Mike on tying campaign data to attribution and events15:30 Elise on creative-quality health checks17:00 Quick-fire: paywall and pricing wins18:30 Quick-fire: standout creative wins20:00 Closing advice from all 5 panelistsTopics covered:- Funnel length: when longer converts better, when it kills conversion- Platform hell: MMP as source of truth, SKAN as check- ROAS over conversion rate as the campaign KPI- Down-funnel accountability and cohort quality guardrails- Creative wins from social listening and negative comments- Paywall wins: intro offers, multi-page paywalls, paid trialsLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

In this episode Toby sits down with Bryan Garris of Knocked Loose! He chats about his on stage intensity, influences, vocals, playing on Jimmy Kimmel, the Grammys, religion and spirituality, coming from a musical family, musical interests growing up, straight edge, XweaponX, fitting into a genre, having a tight family, fear of flying, touring with Metallica, hip hop and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

In this episode of The Minny Weekend, Jack brings back the signature mix of Minnesota sports, lifestyle talk, and honest opinions that fans love. He kicks things off with a detailed review of Liquid Death's Strawberry Terror, then dives into the Sports Poll app, the 3M Open, the Minnesota Lynx, Unreal's latest collab, and a full slate of bold predictions across the Timberwolves, Wild, Vikings, Twins, and more.Jack also reacts to major offseason and league news, including the Quinn Hughes extension conversation and LeBron James landing with the 76ers, before closing things out with this week's underdog parlay picks. If you want a fast-paced episode packed with local sports insight, product takes, and a few unfiltered hot takes, this one delivers.$15 off your UNRL order go here ----- https://prz.io/LL4OYo9cYSign up for Underdog and get your bonus!!! ----- https://play.underdogfantasy.com/jack...Use Code: MINNYWKND on the SportsPulse Poll App!

In this episode Toby sits down with hardcore legend Walter Schreifels for a part 3! He chats about his first jobs, touring, always writing music, GB, modern hardcore, classic NY hard-core and hip-hop scene melding together, producing bands, solo project and the industry, new Quicksand album, social media, therapy and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire. Jim is joined by three marketing leaders approaching that challenge from very different industries: Manu Orssaud, Chief Marketing Officer at Duolingo;Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death; and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing. —This week's episode is brought to you by Havas and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode Toby sits down with Nick Hexum & Aaron "P-Nut" Wills of 311! They chat about how they all met, their history, band name, moving to LA, touring DIY, making the music they want, side projects, cruises, non-profits, hip hop, their kids playing shows, social media, gratitude, being open minded, 311 day, influences, regrets and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trustrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

In this episode Toby sits down with Angus, Tate & Hudson of Start Today! They chat about their new album, other bands they've been in, different types of music they're into, high school, how they got into music, AI, hip hop, knowing their music roots, their recent Terror tour and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

In this episode Toby sits down with Greg Attonito of The Bouncing Souls! He chats about the ECFU tour, still playing at this age, touring, their new record, soccer, early life, City Gardens, Chunksaah, DIY instead of a major, BYO, Johnny X, coffee, Epitaph, K8, making futons, moving to NY, their albums, his family, Play Date, all of his art and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

In this episode Toby sits down with AFI bassist Hunter Burgan! He chats about going from Long Beach to Grass Valley, his dad introducing him to different music, school band, breakdancing and rapping, basketball, skateboarding, video games, first bands, working on a record with his dad, The Force, AFI, Hunter Revenge, The Sekrets, vintage gear collection, AFI trajectory, Lektron, his lifestyle and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby