Podcasts about liquid death

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Latest podcast episodes about liquid death

Marketing Against The Grain
How Liquid Death Turned Going Viral Into Millions in Sales

Marketing Against The Grain

Play Episode Listen Later Aug 4, 2026 36:23


Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you're not building systems to measure real sales impact, you don't have a business. Kipp and guest Benoit Vatere (Liquid Death's Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death's explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue.  Mentions Benoit Vatere https://www.linkedin.com/in/benoitvatere Liquid Death https://liquiddeath.com/ Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Mike Cessario https://www.linkedin.com/in/mikecessario Landman https://www.paramountplus.com/shows/landman/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

The Mobile User Acquisition Show
How to Design a Web-to-App Funnel That Converts

The Mobile User Acquisition Show

Play Episode Listen Later Jul 30, 2026 27:08


Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built.Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids). If Part 1 was about the shift, Part 2 is about the mechanics.Elise Zareie on why longer funnels convert better in weight-loss and health but fail on kids apps, where a parent just wants to hand the phone over. Andrey Shakhtin on Noom's 120 to 140 screen funnel as the industry ceiling. Mike Gadd on why your MMP, your ad network, and Google Analytics will never agree, and why that is fine once you pick a source of truth. Jacob Rushfinn on cohort-quality guardrails: ROAS alone gets gamed, so you need activation rate, D1, D7, and trial-cancel rates on the same chart. Patrick Stuart-Constant on a Liquid Death-inspired ad that mocked confused users and ran profitably for months.Video Chapters:00:00 Recap of Part 100:45 Jacob: start with 10 to 15 screens, not 10002:00 Elise on why funnel length is vertical-specific04:00 Andrey on Noom's 120 to 140 screen funnel07:00 Platform hell: MMP, ad networks, and Google Analytics09:30 Mike on picking a source of truth, using SKAN as a check11:00 Andrey on optimizing for ROAS over conversion rate11:45 Down-funnel accountability for UA teams12:30 Jacob on cohort-quality guardrails (activation, D1, D7)14:20 Mike on tying campaign data to attribution and events15:30 Elise on creative-quality health checks17:00 Quick-fire: paywall and pricing wins18:30 Quick-fire: standout creative wins20:00 Closing advice from all 5 panelistsTopics covered:- Funnel length: when longer converts better, when it kills conversion- Platform hell: MMP as source of truth, SKAN as check- ROAS over conversion rate as the campaign KPI- Down-funnel accountability and cohort quality guardrails- Creative wins from social listening and negative comments- Paywall wins: intro offers, multi-page paywalls, paid trialsLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

The Marketing Hustle
Which Brands Are Doing Viral Right? Jet2 Holiday, KFC's Pickle Jacket and Liquid Death's $450 Ozzy Osbourne Cans | Brand of the Match

The Marketing Hustle

Play Episode Listen Later Jul 29, 2026 25:23


Virality is reach beyond the people who already follow you, whether that's a video hitting a million views or an idea landing at the school gates. In the fourth episode of Brand of the Match, Lottie and Joel put virality under the microscope, Nothing's tech-brand-as-fashion-house TikTok strategy, to the real-or-engineered debate behind the KFC pickle jacket and the McDonald's CEO's burger bite. Along the way they cover Jet2's missed chance to turn Jess Glynn's holiday moment into a brand world, Wendy's sassy customer service voice, IKEA's Punch the Monkey turnaround, TOTM's period care regulation petition, and Liquid Death's $450 Ozzy Osbourne "DNA" cloning cans.By full time, there's only one winner. Do you agree with the result? Tell them in the comments.This episode is brought to you by Stickybeak, rapid consumer research built for FMCG marketers. Test packaging, concepts and campaigns with real people in under 48 hours. Find out more at stickybeak.co.Follow Brand of the Match:Joel Bjarni Marlinarson: Instagram & TikTok @coldestjoel, LinkedIn Joel Bjarni MarlinarsonLottie Unwin: Instagram @lottieunwinmarketing, TikTok @lottieupworld, LinkedIn Lottie UnwinSubscribe wherever you're listening, it makes a huge difference to the show.Timestamps:00:00 - Coming up on Brand of the Match00:47 - "May the best player win"00:49 - Kick-off: Champion of Virality01:00 - Defining virality on short-form platforms01:54 - Virality as an idea, not just content: KFC's chicken shortage02:36 - It's the message that goes viral, not the messenger03:16 - Red card: "most brands know what's going to go viral"04:06 - Rimowa's DJ bag-fire backlash and the luxury risk04:33 - Compared to the Stanley Cup car-fire story04:41 - Red card: crediting the craft behind on-brand virality06:04 - Off-brand virality is hard too, and the case against rage bait06:37 - Wendy's Amy Brown and the individuals behind viral moments07:18 - IKEA's Punch the Monkey and Alisa Wardrope08:02 - Yellow card: nominating Nothing08:33 - Nothing's scrappy TikTok versus polished Instagram09:15 - Real or engineered: the KFC pickle jacket and McDonald's CEO10:17 - Counter: the follow-up is what makes McDonald's work11:07 - Jet2 and Jess Glynn's missed brand-building moment12:20 - Timing and red tape in big organisations12:48 - The lottery numbers metaphor for irrelevance versus risk14:12 - Everyone's a marketing expert now15:14 - The rotating-approver hack for cutting red tape15:59 - First impressions, and why not everything should go viral16:01 - Halftime: word from Stickybeak17:14 - Second half: Toot's period care petition18:01 - Shout out: Holly Ricks, Lizzie Steno and 17,000 signatures19:03 - Word of mouth: the WhatsApp group test19:56 - Why comment counts are a poor audience proxy20:19 - Liquid Death's $450 Ozzy Osbourne "DNA" cans21:36 - Red card: compared to Sydney Sweeney x Dr Squatch22:19 - Final whistle for this round22:44 - Nothing crowned Brand of the Match23:06 - Crystal ball: brands admitting virality hasn't served them24:08 - Prediction: valuing sustained strategy over viral hits25:00 - Outro and how to follow the show

One Life One Chance with Toby Morse
Episode 407- Bryan Garris (Knocked Loose, XweaponX)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 27, 2026 222:05


In this episode Toby sits down with Bryan Garris of Knocked Loose! He chats about his on stage intensity, influences, vocals, playing on Jimmy Kimmel, the Grammys, religion and spirituality, coming from a musical family, musical interests growing up, straight edge, XweaponX, fitting into a genre, having a tight family, fear of flying, touring with Metallica, hip hop and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

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The Minny Weekend
7.25.26

The Minny Weekend

Play Episode Listen Later Jul 27, 2026 54:10


In this episode of The Minny Weekend, Jack brings back the signature mix of Minnesota sports, lifestyle talk, and honest opinions that fans love. He kicks things off with a detailed review of Liquid Death's Strawberry Terror, then dives into the Sports Poll app, the 3M Open, the Minnesota Lynx, Unreal's latest collab, and a full slate of bold predictions across the Timberwolves, Wild, Vikings, Twins, and more.Jack also reacts to major offseason and league news, including the Quinn Hughes extension conversation and LeBron James landing with the 76ers, before closing things out with this week's underdog parlay picks. If you want a fast-paced episode packed with local sports insight, product takes, and a few unfiltered hot takes, this one delivers.$15 off your UNRL order go here ----- https://prz.io/LL4OYo9cYSign up for Underdog and get your bonus!!! ----- https://play.underdogfantasy.com/jack...Use Code: MINNYWKND on the SportsPulse Poll App!

One Life One Chance with Toby Morse
Episode 406- Walter Schreifels (Gorilla Biscuits/Quicksand) Part 3

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 20, 2026 163:10


In this episode Toby sits down with hardcore legend Walter Schreifels for a part 3! He chats about his first jobs, touring, always writing music, GB, modern hardcore, classic NY hard-core and hip-hop scene melding together, producing bands, solo project and the industry, new Quicksand album, social media, therapy and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

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The CMO Podcast
From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

The CMO Podcast

Play Episode Listen Later Jul 15, 2026 32:55


Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire. Jim is joined by three marketing leaders approaching that challenge from very different industries: Manu Orssaud, Chief Marketing Officer at Duolingo;Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death; and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing. —This week's episode is brought to you by Havas and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Life One Chance with Toby Morse
Episode 405- 311 (Nick Hexum & Aaron "P-Nut" Wills)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 13, 2026 241:44


In this episode Toby sits down with Nick Hexum & Aaron "P-Nut" Wills of 311! They chat about how they all met, their history, band name, moving to LA, touring DIY, making the music they want, side projects, cruises, non-profits, hip hop, their kids playing shows, social media, gratitude, being open minded, 311 day, influences, regrets and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trustrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

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Modern Marketers
Lightning in a Can: Liquid Death's Killer Creative

Modern Marketers

Play Episode Listen Later Jul 9, 2026 39:30


What does it take to “win the internet for a day”?  What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs?  Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier joins Liquid Death's Chief Media & Digital Commerce Officer Benoit Vatere for a refreshing conversation on the ‘method behind the madness' of one of the most talked-about brands in marketing.  From its outrageous creativity of “doing the unexpected” to its masterclass ability of turning awareness into sales, Benoit cracks open the can on how Liquid Death built a category-defining brand and why the company – less than a decade in, is only just getting started.  00:00 Liquid Death's Marketing Playbook 02:30 Why the Best Ideas Start Dumb 05:00 No Briefs. No Agencies. Just Comedy. 08:00 How Viral Campaigns Are Created 11:10 Winning the Internet vs. Driving Sales 15:10 Building a Billion-Dollar Challenger Brand 19:00 Why Liquid Death Has No Brand Guidelines 22:15 The Metrics That Actually Matter 27:00 Marketing Lessons Any Brand Can Use 28:15 Why AI Can't Replace Great Creativity 34:00 The Future of Digital Commerce 37:35 Three Takeaways for Every CMO

One Life One Chance with Toby Morse
Episode 404- Start Today (Angus, Tate & Hudson)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 6, 2026 142:55


In this episode Toby sits down with Angus, Tate & Hudson of Start Today! They chat about their new album, other bands they've been in, different types of music they're into, high school, how they got into music, AI, hip hop, knowing their music roots, their recent Terror tour and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

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Backcountry Marketing
Marketing Sucks | Andy Pearson from Liquid Death

Backcountry Marketing

Play Episode Listen Later Jul 1, 2026 64:31


Andy Pearson, VP of Creative at Liquid Death, explains why brands should stop thinking like advertisers and start thinking like entertainers. We dive into how Liquid Death built one of the largest organic audiences without relying on paid media, why humor is an underrated marketing tool, and why the best brands behave more like memorable characters than carefully managed style guides. We also pressure test some of the ideas behind The Relevance Project, discussing audience building, paid media, share of voice, and why Liquid Death doesn't have a brand book.     About: This podcast is produced by Port Side, a content strategy + production studio that helps outdoor brands become relevant, recognized, and build an audience. Want to learn more about how we can help? Enjoy this episode and discover other resources below: Relevance Project | We're building three brands in public. Follow along Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show?  LinkedIn | Connect with Cole Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.  

One Life One Chance with Toby Morse
Episode 403- Greg Attonito (vocals- The Bouncing Souls)

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 29, 2026 204:34


In this episode Toby sits down with Greg Attonito of The Bouncing Souls! He chats about the ECFU tour, still playing at this age, touring, their new record, soccer, early life, City Gardens, Chunksaah, DIY instead of a major, BYO, Johnny X, coffee, Epitaph, K8, making futons, moving to NY, their albums, his family, Play Date, all of his art and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

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AdMission
A very average billboard; & selling driverless cars

AdMission

Play Episode Listen Later Jun 23, 2026 38:10


Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts & UFC at the White House and a very 'average' billboard. We watch: Waymo Liquid Death See omnystudio.com/listener for privacy information.

One Life One Chance with Toby Morse
Episode 402- Hunter Burgan (bass- AFI)

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 22, 2026 182:37


In this episode Toby sits down with AFI bassist Hunter Burgan! He chats about going from Long Beach to Grass Valley, his dad introducing him to different music, school band, breakdancing and rapping, basketball, skateboarding, video games, first bands, working on a record with his dad, The Force, AFI, Hunter Revenge, The Sekrets, vintage gear collection, AFI trajectory, Lektron, his lifestyle and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

On Brand with Nick Westergaard
Capturing Coachella Lightning in a Bottle

On Brand with Nick Westergaard

Play Episode Listen Later Jun 22, 2026 30:44


When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that track was built months in advance, one creator at a time, by Griffin Haddrill and his team at LV8. By moving past the standard 48-hour launch spike and focusing on an always-on creator strategy, they drove over 80 million views and a staggering 9% engagement rate. What You'll Learn in This Episode How to move past the standard 48-hour launch spike and build true cultural momentum What a deep, hyper-specific audience mapping approach looks like compared to standard demographic targeting How to build and organize a massive global framework of editors for real-time clipping strategies Why organic marketing and performance marketing must live in separate, equal buckets to scale effectively The real data behind human-led vs. AI-driven creative performance and how it impacts consumer retention Episode Chapters (00:00) Intro (04:00) Moving Beyond the 48-Hour Launch Spike (05:29) The Power of Depth in Audience Targeting (07:22) Setting a 9% Engagement Rate Standard (08:31) Capturing Lightning in a Bottle with Speed to Market (09:59) The Underbelly of Social Strategy: Clipping and Global Editors (11:39) Splitting the Buckets: Organic Brand Building vs. Performance Marketing (14:12) The Hidden Impact of AI on Consumer Attention and Retention (18:48) Human-Led Creative vs. AI Performance Data (21:48) The Brand That Made Griffin Smile (22:30) Outro About Griffin Haddrill Griffin Haddrill is the founder of LV8, a Gen Z-founded and led digital-first agency based out of Las Vegas. LV8 specializes in creator-led strategies that drive massive digital culture momentum for music labels and global legacy brands alike. Known for pushing past traditional marketing frameworks, Griffin and his team have orchestrated high-profile lifecycle campaigns for artists like Addison Rae and major entertainment partnerships with Columbia Records. What Brand Has Made Griffin Smile Recently? e.l.f. Cosmetics recently put a massive smile on Griffin's face with their unexpected Liquid Death collaboration. He loved how two highly unique, disruptive brands came together to create something incredibly fun, cool, and beautifully chaotic for their shared communities. Resources & Links Connect with Griffin on LinkedIn. Check out the LV8 website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Wharton Marketing Matters
How Liquid Death Builds Marketing That Wins the Internet

Wharton Marketing Matters

Play Episode Listen Later Jun 18, 2026 31:25


Most brands compete against other brands. Liquid Death competes against entertainment. Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Americus Reed to explain how the company builds campaigns designed to “win the internet.” From hiring comedians and creators instead of traditional marketers to developing ideas in a writer's room environment, Greg shares the unconventional approach behind one of the most talked-about brands in marketing. They discuss why most people distrust marketing, how humor drives sharing, what brands can learn from entertainment, and the creative process behind some of Liquid Death's most successful campaigns. Hosted on Acast. See acast.com/privacy for more information.

The Exchange
The Exchange | Cold Coffee Ep. 51

The Exchange

Play Episode Listen Later Jun 16, 2026 63:19


Takeaways The consumption of cold coffee has significantly increased. Cold coffee beverages have become a focal point for brands. Cold brew and iced coffee are distinct products. Coffee milk is a traditional beverage in Rhode Island. The market for cold coffee is expanding rapidly. Investment in cold coffee has surged in recent years. Cold brew production requires specific equipment and processes. The rules around cold brew are not clearly defined. The future of cold coffee looks bright with ongoing innovations. Cold coffee is a viable product that is here to stay. American coffee culture is often criticized for its reliance on sugar and artificial flavors. There is a growing demand for purist cold coffee products, especially from international markets. Espresso is considered the purest form of coffee, and its quality is paramount. Coffee can serve as an effective pre-workout beverage, tapping into the health and wellness market. The ready-to-drink coffee market is saturated, but there are still opportunities for unique branding. Innovative branding, like that of Liquid Death, can help coffee brands stand out in a crowded market. Cold brew coffee has distinct flavor profiles that differ from flash brewed coffee. There is potential for cold brew-only brands to thrive in the current market. Coffee businesses must acknowledge the public's love for cold coffee to succeed.     Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

One Life One Chance with Toby Morse
Episode 401- Jade Puget (musician- AFI/Blaqk Audio/XTRMST/Birdlegs)

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 15, 2026 202:38


In this episode Toby sits down with musician Jade Puget! He chats about his poor upbringing, being a gifted kid, parents being musicians, breakdancing and hip hop, skateboarding and punk, Influence 13, Redemption 87, graduating from Berkeley, AFI, his influences, Blaqk Audio, commercial jingles, meeting his wife, XTRMST, his lifestyle, Birdlegs, all of his different projects, the new AFI album, touring and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

Savvy Social Podcast
Social Media Is Doing a Lot. Here's What Actually Matters.

Savvy Social Podcast

Play Episode Listen Later Jun 11, 2026 31:14


Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don't use trends.It's a lot.In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take.You'll learn why most marketing advice feels stressful even when it isn't technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing.In this episode, we talk about:

Industry Relations with Rob Hahn and Greg Robertson

The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg recap their time at the Signal conference before diving into one of the biggest debates facing organized real estate: what exactly is the MLS supposed to be? The conversation centers on "Pool," ThousandWatt's thought experiment for a national home exchange that would compensate listing contributors and charge data users. Rob argues the concept reveals a growing belief that the MLS is primarily a data repository, while Greg sees it as a modernized form of cooperation. From there, the discussion expands into the purpose of MLSs, the difference between cooperation and marketing, portal participation, private listing debates, government intervention, and whether the industry is losing sight of its core mission. Key Takeaways Rob discusses his new consulting engagement with Compass and why he believes independent opinions remain critical. Highlights from the Signal conference, including the branding lessons behind Liquid Death and ThousandWatt's "Pool" concept. Rob reveals Pool closely mirrors the Nexus MLS model he previously attempted to build. A debate over whether MLSs are fundamentally data repositories or broker cooperatives. Greg and Rob clash over the relationship between cooperation, compensation, marketing, and listing distribution. Discussion of off-market listings, seller choice, "velvet rope" marketing, and government involvement in real estate policy. Why both hosts believe the industry needs a clearer answer to the question: "What is the MLS?" Links 1000Watt's Pool Website Greg's 'Limited Exposure' Article  Rob's Analysis of Connecticut Law  Compass on Private Listings Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

Day Drinking on Delmarva
Chasing Algorithms vs. Chasing Locals

Day Drinking on Delmarva

Play Episode Listen Later Jun 9, 2026 28:37


Episode DescriptionJoin Todd and Tony for another round of “social media therapy” on Day Drinking on Delmarva. This week, the guys dive deep into the changing landscape of digital marketing, the pitfalls of small businesses chasing “viral” trends, and the harsh realities of the modern internet. They explore everything from authenticity to why national marketing strategies fail local businesses. Stick around until the end for a much-needed mini-rant from Todd on why you should at least buy your local marketing expert a drink before “picking their brain”.Key Takeaways & Episode HighlightsThe Death of Local SEO & The “Liquid Death” Trap* The Brand Discovery Dilemma: Tony points out that we treat the internet like it is built primarily for national and multinational brand discovery.* The “Do What They Do” Fallacy: Todd and Tony discuss how marketing creators love to advise small, local businesses to copy giant brands like Liquid Death. However, applying a massive, edgy brand budget strategy to a single-location restaurant or a local funeral home simply doesn't fit the same category.Shift to Episodic Video & Content Programming* Titan Caskets & David Dastmalchian: Tony highlights Titan Caskets' successful YouTube show, where famous people are interviewed inside a casket. Even as a smaller niche brand, treating content like a scheduled television show works.* The Power of Structure: Todd discusses wanting to adopt this episodic, pre-production mindset for Dewey Raw to make post-production faster and build a stronger viewer habit.AI vs. Authenticity: The Rise of “Slop”* The AI Flyer Incident: Todd shares a recent story about a motorcycle club event that posted a flyer made entirely via AI. He argues that even using stock photos or clip art is better because it ensures a creative person gets paid and keeps the content feeling grounded.* The “Underpants Gnomes” AI Strategy: Tony calls out the myth that businesses can just “give a young kid AI” and expect the work of three professionals. He compares it to the South Park joke: Hire someone to use AI $rightarrow$Question Mark $rightarrow$Profit. It produces a ton of content fast, but nothing good.The Illusion of “Impressionflation” and Bot Views* Legacy Media vs. Digital Metrics: Tony references the old advertising quote: “I know half my advertising budget is wasted; I just don't know which half.”* The Bot Bubble: While SEO marketers promise millions of views, last year's massive ad scandals proved that a vast majority of those numbers are just bots cataloging videos.* Podcast Reality Checks: Podcasts offer genuine download metrics, which can terrify advertisers who are used to inflated Facebook or YouTube “views” where a user only looks for a few seconds.Going “Anti-Viral”: Marketing with an End Game* Local > Viral: If you are a local funeral home or neighborhood restaurant, you don't need 10 million views or followers from Bangladesh. You need the 20,000 people living closest to you to know, like, and trust you.* Authentic Local Content:Instead of chasing the latest trending TikTok song, local businesses succeed more by showing the chef, a bartender prepping real oranges for original orange crushes, or a funeral director being a real, honest human.Todd's Two-Minute Rant“If you want advice on social media and you want to ask your friend who's the expert, realize that their time is valuable … Buy a guy lunch. Don't cheap out on ‘I'd like to know everything you think about this topic' but want to just come meet on a porch.”Resources & Links Mentioned* Tony's Website: ondeathcare.com(All things funeral industry and the death doula movement)* Todd's Website: goodcleanfunlife.com* Podcast Recommendation: The Rebooting This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daydrinkingondelmarva.substack.com

One Life One Chance with Toby Morse
Episode 400- Josh Brolin returns for the 400th episode!

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 8, 2026 220:12


It's the return of Toby's best bud Josh Brolin! Listen as they catch up, hang out and celebrate the 400th episode! Catch Josh on previous episodes 168 & 315! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby 

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On Brand with Nick Westergaard
Designing for Humans Instead of the Machine

On Brand with Nick Westergaard

Play Episode Listen Later Jun 8, 2026 27:58


Branding is losing its personality. In the race for digital efficiency, the world has succumbed to “blanding”—clean, neutral, and entirely safe design built for algorithms instead of people. Mark Nichols, Creative Director and Co-Owner of WMH&I, joins the show to challenge this rise of system-friendly simplicity. He shares why the brands that truly matter must push against global scalability, embrace their unique quirks, and design for humans—even if that means not being for everyone. What You'll Learn in This Episode - Why brands are paying millions of pounds to strip away the exact quirks that drive human connection The strategic power of distinctiveness and why only fifteen percent of brand assets are actually memorable - How a sector agnostic approach allows creatives to cross pollinate ideas from fashion into electric vehicles - The shift from designing for machine efficiency to using live data sets and creative code for living brandscapes - Why Nike should have doubled down instead of backing out when a bold running campaign polarized audiences Episode Chapters (00:00) Intro (01:08) The Rise of Blanding (03:34) The Value of Distinctiveness (04:48) Sensory Storytelling with Red Breast Whiskey (07:31) The Case for Being Sector Agnostic (12:04) Overcoming Client Fear of Polarization (16:30) Idea Driven Branding vs Style Points (19:42) Embracing Irreverence and Creative Code About Mark Nichols Mark Nichols is the Creative Director and Co-Owner of WMH&I, a sector-agnostic creative agency specializing in bold rebrands that push against global scalability and machine efficiency. Trained as a multi-disciplined designer, Mark began his career at WMH&I as a graduate, refined his craft at leading agencies like Taxi Studio and Jack Renwick, and ultimately returned home to lead the agency's creative output. His exceptional, award-winning work for global giants and boutique brands alike has earned recognition from the New York Festivals, Art Directors Club, Pentawards, and Brand Impact. Beyond the agency, Mark is a dedicated champion of design education, lecturing internationally at institutions ranging from his alma mater, the Norwich University of the Arts, to IDEP Barcelona and the University of Delaware. What Brand Has Made Mark Smile Recently? Mark smiled recently at the daring and irreverence of brands that lean entirely into their distinct personalities. He highlighted Liquid Death's punk-media approach to the water category, alongside Nike's willingness to reflect the gritty reality of their consumers—such as their London campaign noting that running in the city is awful, but loved. Mark prefers brands that choose a clear voice and stand their ground rather than homogenizing their message for safe, forgettable neutrality. Resources & Links Connect with Mark on LinkedIn. Learn more about WMH&I. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

HUNGRY.
Social Media Genius: The Content Strategy To Make People Pay Attention in 2026 | James Smith, Neutonic

HUNGRY.

Play Episode Listen Later Jun 8, 2026 118:07


  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here”  In this stripped-back reissue, Dan Pope sits down with the fitness author, entrepreneur and attention obsessive to unpack how James went from selling workouts online to building brands, books, audiences and Neutonic with Chris Williamson.This is a conversation about honest marketing, confidence, creative chaos, personal brand, creator businesses, Prime, Liquid Death, YouTube, doomscrolling, British ambition, American optimism, and why getting attention is now one of the most valuable skills in business.James explains why better products don't always win, why most founders misunderstand social media, why confidence comes after action, and why “all wins feel the same.”Part fitness philosophy, part business masterclass, part brutal reality check for anyone trying to build something people actually care about. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

The Liquid Lunch Project
Would your customers wear your jersey… or ditch you for a cheaper coupon?

The Liquid Lunch Project

Play Episode Listen Later Jun 3, 2026 21:50


In this World Cup-themed episode of The Liquid Lunch Project, Matt and Luigi break down what every business owner can learn from sports fans: people don't stay loyal because you asked nicely. They stay because they feel something. Customers buy. Fans come back, talk about you, forgive the occasional screw-up, and send people your way without needing a bribe. That kind of loyalty does not happen by accident. It comes from trust, clear service, strong brand identity, and a customer experience people actually remember. No guest this week. Just Matt, Luigi, World Cup fever, and a very serious question for your business: Would anyone root for you if they didn't have to?  

One Life One Chance with Toby Morse
Episode 399- Joey Feldman (Artist)

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 1, 2026 159:33


In this episode Toby sits down with artist Joey Feldman! He chats about going from Philly to Cali, his art and fans, getting into substances early on, hanging around the misfit kids, getting bullied, dealing weed, Crazy Eddie's, being an addict and homeless, getting into the program, getting sober and getting illustration jobs, starting his own painting business, meeting his wife, starting his art and making prints and selling them, getting a break and doing art for Pearl Jam, loss of family, therapy, comics and much more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

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Drunk With Buds
TV / Movie Music & Marathon Running with Heels / Blackish Actor Allen Maldonado

Drunk With Buds

Play Episode Listen Later May 30, 2026 105:17


Send us Fan MailAllen Maldonado joins us today to Talk about Heels, Music, Everybody Digital and more. We try three non-alcoholic drinks from Liquid Death, The Pathfinder and Pennsylvania Dutch. We dive deep in to what makes Allen tick and have a lot of laughs along the way!!Segment 1: Pub Talk- Making Music for Movies/TV & Marathon Running  06:39 We all tried Birch Beer by Pennsylvania Dutch  02:20 & 30:35Segment 2: Beer Flights: We ask every question we can about Allen Maldonado and his career in Movies and TV.  40:40We tried Pop Tarts Carnage by Liquid Death  34:45 & 01:13:05Segment 3: Bruce Trivia ( Studio Notes Improv )  01:24:40We tried Spritz by The Pathfinder  01:19:23 & 01:37:00Guests Social medias:Instagram: @maldonadoiseverywhereTiktok: AMiseverywhereEverybody Digital  -  Making film AppGet it Done Music - Music ProductionMile 20 Mindset  - PodcastTheme Song by Lost Like LionsHop Station Craft BarGet Beer, Cocktails, and fab food while enjoying darts, vintage games. Hop Station is hopping!Niles BrewingUnique Beers and Cocktails! They host events and trivia weekly. Located in downtown Niles, Michigan!Perry Vine MeadsThe place to be in the Midwest to get your buzz on with the some of the finest meads ever!Shake Up CocktailsWant a zesty and fresh cocktail with the flavors of the fair? Go no further than Shake Up Cocktails!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

The Unified Brand - Branding Podcast
The Brand Strategy Behind Liquid Death's $1.4B Success

The Unified Brand - Branding Podcast

Play Episode Listen Later May 28, 2026 8:06


Liquid Death didn't win by making better water.It won by creating an entirely new category.In this episode of The Unified Brand Podcast, we break down the real strategy behind Liquid Death's rise from a “dumb idea” to a $1.4 billion brand — and why most businesses completely misunderstand what made it work.We explore:Why category creation beats category competitionHow Liquid Death positioned itself against “wellness culture”The power of choosing a brand enemyWhy tension creates magnetic brandsHow archetypes like the Outlaw and Innocent can work togetherWhy unified branding matters more than marketing tacticsThe strategic lesson founders and marketers should take from Liquid DeathThis episode is essential listening for founders, marketers, brand strategists, and business owners who want to stop blending in and start building brands people actually remember.If your brand feels stuck competing on the same messaging as everyone else in your industry, this episode will completely change how you think about positioning.Whether you're a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back.Take the Brand Power Assessment: ⁠⁠BrandPowerScorecard.co.uk⁠⁠Book a ⁠⁠Free Brand Discovery Call:⁠⁠Subscribe for more episodes focused on building stronger, smarter, and more unified brands.Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Spin Sucks Podcast with Gini Dietrich
The PESO Model® Diagnostic: Inside the Liquid Death Operating System

The Spin Sucks Podcast with Gini Dietrich

Play Episode Listen Later May 26, 2026 22:16


In the second of the monthly PESO Model® Diagnostic series, Gini Dietrich diagnoses the operating system behind Liquid Death, the rare brand sitting at Stage 5 / Leadership on the PESO Maturity Ladder, where the operating system isn't supporting the product. It IS the product. Take the free PESO Model® Diagnostic at spinsucks.com/self-peso-diagnostic, or learn about the 2026 PESO Model® Certification at spinsucks.com/peso-model-certification.

One Life One Chance with Toby Morse
Episode 398- Evan Seinfeld (vocals- Biohazard/Mantorship)

One Life One Chance with Toby Morse

Play Episode Listen Later May 25, 2026 157:01


In this episode Toby sits down with Evan Seinfeld! He talks about Biohazard coming back, freedom, Mantorship, his history, redefining a "man", his current lifestyle, dancing to techno and house, being intentional, influences, social media, their new album and tour and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

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The Spin Sucks Podcast with Gini Dietrich
The Six Stages of PESO Model® Maturity

The Spin Sucks Podcast with Gini Dietrich

Play Episode Listen Later May 19, 2026 24:03


The PESO Model® has six stages of maturity—and the data says 91% of communications teams are stuck in the bottom half of the ladder. In this episode, Gini walks through the six stages (Foundation, Pilot, Scale, Systemize, Real-Time, and Leadership), what each one looks like inside real brands like Oracle, McDonald's, Dove, Sephora, Netflix, and Liquid Death, and how to find out where your team actually sits. Not optimistically sits. Truly sits.

One Life One Chance with Toby Morse
Episode 397- Eric Dressen (pro skateboarder)

One Life One Chance with Toby Morse

Play Episode Listen Later May 18, 2026 123:29


In this episode Toby sits down with skateboarding legend Eric Dressen! He chats about skating all the time, battling injuries, getting discovered, skating at a very early age, getting sponsored in '77, surfing, Dogtown, Santa Cruz, tattooing, being sober and back on Santa Cruz currently, Japan, being inducted into the skateboarding hall of fame, learning life through AA, sumo wrestling, getting tattooed and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

ContenderCast with Justin Honaman
ZICO COCONUT WATER, GROUNDFORCE CAPITAL & AN ENTREPRENEUR'S GUIDE TO FREEDOM

ContenderCast with Justin Honaman

Play Episode Listen Later May 18, 2026 32:22


Mark Rampolla built ZICO Coconut Water over nine years and sold it to Coca-Cola for over $200M. Then seven years later, bought it back. Now he's rebuilding it bigger than ever, going for $1B+, and documenting the entire process. Mark also leads GroundForce Capital, a $600M firm investing in companies like Liquid Death, Bobbie, and Humm Kombucha. And he's using this rebuilt operating system—FreedomOS—to take ZICO past where it was when he sold it the first time. Not with more grind. With more clarity, more ease, and more fun. Mark joins Justin to discuss beverage, entrepreneurship and more.

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Braincast
Bro Tax: quanto custa parecer homem?

Braincast

Play Episode Listen Later May 16, 2026 99:50


No Braincast 633, Carlos Merigo, Cris Dias, Hiago Vinícius, Ken Fujioka e Bia Fiorotto discutem a Bro Tax: o pedágio simbólico que transforma produtos comuns em objetos aceitáveis para homens inseguros com cuidado, higiene, saúde ou prazer. O papo passa por Liquid Death, a água com estética de caveira e atitude; pela brasileira Dane-se; pelos lenços umedecidos “de homem” da Dude Wipes; pelo Man Cereal, cereal com proteína, creatina e slogan sobre “recuperar as bolas”; e por marcas que transformam sabonete, maquiagem, protetor solar, barba, skincare e até café da manhã em performance de masculinidade. A pergunta é: isso é branding brilhante, diferenciação em categorias sem graça ou só mais um jeito de vender insegurança masculina em embalagem preta fosca? Também tem Qual é a Boa com documentários sobre Paul McCartney e Martin Scorsese, podcast sobre Palmares, ciência, Cinemático, Love Cabaré, Liderança Subversiva e Momento Faustão. 04:58 PAUTA 07:59 Água com atitude 12:46 Da Pink Tax à Bro Tax 14:23 Exemplos Dude Wipes e Man Cereal 16:29 Challenger brands e exageros 19:37 Protetor solar Slather 22:04 Masculinidade frágil e consumo 26:23 Produtos masculinos na prática 32:24 Economia da atenção 33:04 Marca desafiante vira líder 34:54 Warpaint e maquiagem masculina 37:16 Insegurança como negócio 37:56 Pressão estética nos homens 39:53 Água premium e luxo 41:34 Identidade e códigos de gênero 42:53 Axe Click e propaganda datada 46:41 Campanhas masculinas que funcionam 48:10 Restaurantes com atitude 49:38 Barbearias e experiência forçada 52:10 Ritual de loja e constrangimento 54:16 Storytelling demais nas marcas 56:08 Masculinidade simples e básica 01:03:13 QUAL É A BOA 01:03:55 Documentário Paul McCartney 01:06:15 Mr Scorsese na Apple 01:09:15 Cupom IA em Curso 01:12:14 Podcast Vida Palmarina 01:17:08 Bluey e Paternidade 01:18:24 Naruhodo com Paleontóloga 01:22:17 Rooster na HBO 01:25:31 Magic Love Cabaré 01:29:32 Podcast Liderança Subversiva 01:32:00 Momento Faustão 01:33:57 Confundindo Cris Dias 01:38:42 Despedida e Beijos -- ✳️ TORNE-SE MEMBRO DO B9 E GANHE BENEFÍCIOS: Braincast secreto; grupo de assinantes no Telegram; e episódios sem anúncios!

One Life One Chance with Toby Morse
Episode 396- Sam Velde (manager/musician)

One Life One Chance with Toby Morse

Play Episode Listen Later May 11, 2026 221:51


In this episode Toby sits down with Sam Velde! He chats band management, family history, mom taking them to the record store, discovering punk, working with record labels and in the film industry, Bluebird, Yuckmouth, different jobs with music, all his bands he works with,tennis, hiking and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

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MIKE'D UP! with Mike DiCioccio
#299: Neal Foard — Why Stories Sell (And How to Pitch Anything Like a Pro)

MIKE'D UP! with Mike DiCioccio

Play Episode Listen Later May 11, 2026 71:01


Most ideas don't fail because they're bad. They fail because nobody saw the genius. This week, Mike welcomes Neal Foard, a 25-year advertising veteran who has crafted award-winning campaigns for Budweiser, Lexus, Sony, and Toyota. His international work earned him a spot among the top 10 most decorated creative directors in the world. Today, Neal advises Fortune 500 companies, universities, and even governments on the art of persuasive messaging, has graced the TEDx stage multiple times, and has built a massive following with viral videos that have moved millions with stories of everyday human kindness. Here's the scoop: you can't bullet-point somebody into a yes. Neal has spent decades learning that whether you're pitching a board, walking into a car dealership, or shooting a Super Bowl spot, the message lives or dies on the showmanship around it. And in this episode, he hands listeners the playbook. Neal opens with the loophole that changed his career: watching brilliant ideas get killed by bad delivery. He breaks down a pitch he stopped mid-presentation by simply asking, "Where did I go wrong?" and why that one move turned a failure into a long-term win. He shares the genius coaching note he gave to a pharma chemist that quietly transformed the entire dynamic of a sales meeting. And he walks through how his agency turned every client pitch into a five-senses experience, because how you do anything is how they assume you do everything. The conversation also goes deep into brand storytelling. Neal unpacks the legendary Procter & Gamble #BecauseOfMom Sochi 2014 spot, why Steve Jobs's "bicycle for your brain" line outsold every spec sheet Apple ever wrote, and what Dan Campbell's Detroit Lions can teach any business about loyalty. He shares the Tokyo Restaurant of Mistaken Orders, an old folktale about a leaky bucket, and why Toyota's 2009 recall response is still the gold standard for crisis communication. He closes with the difference between a brand that has core values and one that just decorates with them, plus what Tesla, Liquid Death, and Anheuser-Busch can teach you about staying on-brand when the pressure is on. If you sell, lead, present, or build a brand, this one is required listening.   Resources Mentioned in This Episode: Procter & Gamble #BecauseOfMom Sochi 2014 spot Grant Cardone Book: If You're Not First, You're Last   Connect with Neal: Website YouTube  LinkedIn  Instagram TikTok   Connect with Mike: LinkTree   SPONSORS: Social Chameleon | Transform Your Podcast Want to become a show sponsor or affiliate? Email mike@socialchameleon.us Copyright © 2026 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

MIKE'D UP! with Mike DiCioccio
#299: Neal Foard — Why Stories Sell (And How to Pitch Anything Like a Pro)

MIKE'D UP! with Mike DiCioccio

Play Episode Listen Later May 11, 2026 71:01


Most ideas don't fail because they're bad. They fail because nobody saw the genius. This week, Mike welcomes Neal Foard, a 25-year advertising veteran who has crafted award-winning campaigns for Budweiser, Lexus, Sony, and Toyota. His international work earned him a spot among the top 10 most decorated creative directors in the world. Today, Neal advises Fortune 500 companies, universities, and even governments on the art of persuasive messaging, has graced the TEDx stage multiple times, and has built a massive following with viral videos that have moved millions with stories of everyday human kindness. Here's the scoop: you can't bullet-point somebody into a yes. Neal has spent decades learning that whether you're pitching a board, walking into a car dealership, or shooting a Super Bowl spot, the message lives or dies on the showmanship around it. And in this episode, he hands listeners the playbook. Neal opens with the loophole that changed his career: watching brilliant ideas get killed by bad delivery. He breaks down a pitch he stopped mid-presentation by simply asking, "Where did I go wrong?" and why that one move turned a failure into a long-term win. He shares the genius coaching note he gave to a pharma chemist that quietly transformed the entire dynamic of a sales meeting. And he walks through how his agency turned every client pitch into a five-senses experience, because how you do anything is how they assume you do everything. The conversation also goes deep into brand storytelling. Neal unpacks the legendary Procter & Gamble #BecauseOfMom Sochi 2014 spot, why Steve Jobs's "bicycle for your brain" line outsold every spec sheet Apple ever wrote, and what Dan Campbell's Detroit Lions can teach any business about loyalty. He shares the Tokyo Restaurant of Mistaken Orders, an old folktale about a leaky bucket, and why Toyota's 2009 recall response is still the gold standard for crisis communication. He closes with the difference between a brand that has core values and one that just decorates with them, plus what Tesla, Liquid Death, and Anheuser-Busch can teach you about staying on-brand when the pressure is on. If you sell, lead, present, or build a brand, this one is required listening.   Resources Mentioned in This Episode: Procter & Gamble #BecauseOfMom Sochi 2014 spot Grant Cardone Book: If You're Not First, You're Last   Connect with Neal: Website YouTube  LinkedIn  Instagram TikTok   Connect with Mike: LinkTree   SPONSORS: Social Chameleon | Transform Your Podcast   Want to become a show sponsor or affiliate? Email mike@socialchameleon.us Copyright © 2026 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

One Life One Chance with Toby Morse
Episode 395- Joe Nelson (Trust Records)

One Life One Chance with Toby Morse

Play Episode Listen Later May 4, 2026 217:43


In this episode Toby sits down with Trust Records very own Joe Nelson! He chats about Huntington Beach, Fountain Valley, discovering punk music, heavy drugs and drinking early on, discovering straight edge, Sloth Crew, Uniform Choice, Radical Student Republic, the Oxnard scene, starting Ignite, becoming vegetarian, Killing Flame, touring with Rival Schools, managing and touring the Aquabats, the merch business, Trust Records, the Intense Energy doc, possible future releases and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

One Life One Chance with Toby Morse
Bonus Episode 394- Franklin Rhi (Shelter/Crown of Thornz)

One Life One Chance with Toby Morse

Play Episode Listen Later May 2, 2026 171:49


In this episode Toby sits down with bassist Franklin Rhi! He chats about being born and raised in Queens, discovering records at a young age, metal and hardcore, his mom, his first concert, graffiti and street culture, Ezec, hard drugs very early on, being an angry kid, Crown Of Thornz, Krishna, meeting Adam and joining Shelter, Queens to LA, the infamous car accident, being thankful for experiences, his influences and much more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/

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One Life One Chance with Toby Morse
Episode 393- Carlos Ramirez (No Echo)

One Life One Chance with Toby Morse

Play Episode Listen Later Apr 27, 2026 192:27


In this episode Toby sits down with No Echo's very own Carlos Ramirez! He chats about Queens, NYHC, his brother's passing, music obsession, interning at Roadrunner, record stores, his band, launching No Echo in 2014, going back to school, therapy, being a KISS fanatic, being a neurotic NYer in Cali, the diversity of Queens and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Until Next Week
What's the Move? (Ep. 174)

Until Next Week

Play Episode Listen Later Apr 27, 2026 101:47


Listen in as we make our retirement speeches, Dane wishes a happy 4/20 to the wrong person, and Samuel digs into the history of Route 66.---If you want an Until Next Week Podcast shirt shipped to you for $30, email untilnextweekpodcast@gmail.com or DM us on Instagram. ---Please follow our Instagram & TikTok to stay updated on all things podcast and make sure to send us a voice message via Instagram DM to be featured on one of our next episodes.https://www.instagram.com/untilnextweekpodcasthttps://www.tiktok.com/@untilnextweekpodcast---Please leave us a 5 STAR REVIEW on both Spotify and Apple for a chance to be mentioned on a future episode.---SUPPORT DANE: [Please send us a DM with your name and amount if you decide to donate for tracking purposes] https://hillcityglobal.managedmissions.com/MyTrip/danebiesemeyer1---Get $5 off 2 Friday Pickleball Paddles (or $10 off 1 Aura Paddle): [MUST CLICK LINK BELOW]https://www.fridaypickle.com/discount/SAMUEL14434---Get 10% off your order for a Bloom Card with the following code: SAMUEL14434https://bloom.inc---Key words for the algorithm: Clean Podcast, Clean Comedy, Friday Pickleball, Ghostrunners Podcast, Correct Opinions Podcast, Tim Hawkins Podcast, Becoming Something Podcast, Youth Group Chronicles Podcast, Almost Athletes Podcast with Dude Perfect, Pickleball, New Job, Hawaiian Bros, Kansas City Royals, Dane's Car, Renaming Stuff for No Reason, Weddings, Going Away Parties, Softball, Packers Draft, Cowboys Draft, Director of Fun, Talent Show Cancelled, Al Roker, The Today Show, & Liquid Death to Liquid Life.

One Life One Chance with Toby Morse
Episode 392- Justice Tripp (vocals- Trapped Under Ice/AngelDust)

One Life One Chance with Toby Morse

Play Episode Listen Later Apr 20, 2026 188:11


In this episode Toby sits down with return guest (check out episode #164) and TUI/AngelDust vocalist Justice Tripp and AngelDust bassist Zechariah Ghostribe! They chat about TUI, AngelDust, expressing himself through music, Chad Gilbert, their own sound, new TUI, authenticity, gatekeeping, denim addiction, east vs. west coast, ADHD, night terrors, what comes next, influences, fitness and health, gold teeth and much more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

adhd vocals liquid death tui angel dust trapped under ice chad gilbert flatspot records rockabilia
This Was The Scene Podcast
Ep. 280: The Bombpops w/ Jen Razavi

This Was The Scene Podcast

Play Episode Listen Later Apr 17, 2026 85:31


The The Bombpops are a San Diego punk band known for blending fast, melodic riffs with emotionally honest lyrics. Fronted by Jen Razavi and Poli van Dam, their dual vocals give their songs a raw, conversational energy. They gained recognition through releases on Fat Wreck Chords, the iconic label founded by Fat Mike of NOFX. Their music often explores themes like relationships, anxiety, and personal growth while keeping a high-energy punk sound. With catchy hooks and heartfelt storytelling, they've carved out a strong place in modern punk. I got Jen on the Zoom and this is what we chat about: Branching out to be a solo act Using Instagram to get known The San Diego punk scene Red Scare Records How they signed to Fat The limitation of the Punk festivals How do younger bands survive Being able to travel by just playing solo shows How has the sale of Fat effected her Working on the Liquid Death album Her new solo release The Fat Mike Covid house party And a ton more Lastly if you need a freelance Graphic / Motion Designer then hit me up at mike@drive80.com Design support includes: • Branding and visual identity • Marketing and campaign design • Social, print, and digital assets  Video work includes: • Podcast video clips • Short-form content for Reels, Shorts, TikTok, and ads • Long-form edits for interviews, webinars, and YouTube • Sizzle reels and brand videos • Explainer and marketing video edits • Captioning, on-screen text, and light motion graphics If any of this lines up with something you need, feel free to reach out or keep me in mind!

Trackside Podcast
Curt & Kevin Preview Long Beach, Talk New Street Course Qualifying, and No Herta and Prema for the 500!

Trackside Podcast

Play Episode Listen Later Apr 14, 2026 55:17 Transcription Available


Tonight, on Trackside with Curt Cavin and Kevin Lee, they preview the upcoming race weekend from Long Beach. They also talk about the new fast six qualifying round that debuted in Arlington and will remain for the rest of the street course races. In the second segment, Curt and Kevin talk about Colton Herta not being able to compete in the 110th Indianapolis races with Formula 2 adding races in Miami and Montreal due to cancelled races in the Middle East, that conflict with the 500. They also talk about Andretti pulling their fourth car for the 500, Abel Motorsports filing an entry for Jacob Abel, and Prema Racing not entering but looking to rejoin around Mid-Ohio. They later talk about who could be the 33rd and final entry for the 500. To wrap up another edition of the show, Kevin talks about both Alexander Rossi and Christian Rasmussen sponsored by Liquid Science and Mick Schumacher sponsored by Liquid Death for Long Beach this weekend. Kevin also talks about if he was surprised David Malukas being the most consistent Team Penske driver.See omnystudio.com/listener for privacy information.

One Life One Chance with Toby Morse
Episode 391- XCOMM- Revel Ian and Michael Gatto

One Life One Chance with Toby Morse

Play Episode Listen Later Apr 13, 2026 140:11


In this episode Toby sits down with Revel and Michael of punk band XCOMM! They chat about still being in school, their exposure to music in the homes, learning instruments really early on, lighting guitars on fire for a different sound, how the band got the name, working with Roy Mayorga & Ross Robinson, their parents, videos, music classes, graffiti, how the band started, bands that influence them, shows, what's next and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

One Life One Chance with Toby Morse
Bonus Episode 390- Shyheim Franklin (rapper)

One Life One Chance with Toby Morse

Play Episode Listen Later Apr 10, 2026 165:28


In this bonus episode Toby sits down with rapper Shyheim Franklin! He chats about his first punk show, sneaking into the clubs back then, early life, his first single at age 14, Virgin Records, substance abuse, Mr. Cee, Jay Z record, going to jail and learning who he wasn't, being in the TLC "Waterfalls" video, acting, Penny Marshsall, hallucinogenic and harder drugs, prison reform, taking action, getting out, his Rugged Road To Recovery program, NY Rap Exchange and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Off Book: The Improvised Musical
363. LIQUID DEATH (LIVE from Boston)

Off Book: The Improvised Musical

Play Episode Listen Later Apr 7, 2026 78:01


The following was recorded LIVE at the Wilbur Theater in Boston, MA on November 23rd 2025. It features King of Pianists (Pianist of Kings) Scott Passarella on the keys, and drum legend Dave Byer, being legendary on the drums. For legal reasons, this episode is NOT officially sponsored by or affiliated with Liquid Death, but that's only because they haven't reached out yet. We are waiting by the phone Liquid Death, make it happen. This one has hockey and we actually don't wanna say any more about it, lest SPOILERS. Support the show and get access to our video archive at OffBookClubhouse.com. Tour tickets at OffBookLIve.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Life One Chance with Toby Morse
Episode 389- Colin Brittain (songwriter/producer/musician- Linkin Park)

One Life One Chance with Toby Morse

Play Episode Listen Later Apr 6, 2026 186:21


In this episode Toby sits down with songwriter/producer/musician Colin Brittain! He chats about moving to Cali to work with John Feldman, Linkin Park, family, drums, his early bands, producing albums, meeting Mike Shinoda and working with Linkin Park, having a Grammy nominated album, surfing, favorite places to play, producers, practicing gratitude, positivity, what's next with Linkin Park and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Rizzuto Show
Time Traveling Vans vs Knowledge Rings (And Somehow Tiger Woods Is Involved)

The Rizzuto Show

Play Episode Listen Later Apr 3, 2026 39:02


If you could either time travel in a van or instantly absorb all knowledge from books with a magic ring… which one are you choosing?Before you answer, just know this: the crew of this daily comedy show took this question VERY seriously… and immediately used it to derail the space-time continuum, rewrite history, and emotionally spiral.On this episode of The Rizzuto Show — your favorite daily comedy show that absolutely should not be trusted with hypothetical power — the gang debates the pros and cons of unlimited knowledge vs unlimited time travel. Turns out, knowing everything might make you lonely, and time travel might turn you into a full-blown history meddler with questionable morals.Lern wants to fix the world. Rizzuto wants to… well… handle historical situations his own way. Rafe is slapping “Risky Business” on a time-travel van and calling it a day. Meanwhile, the “Ring Boys” are over here trying to become geniuses without accidentally giving themselves a brain aneurysm.And that's just the FIRST chunk of the show.We also get into:The results of March Movie Mayhem (and yes, people got heated)A Liquid Death stunt that turns your entire house into a sparkling water faucet fever dreamCelebrity chaos featuring attempted murder charges, kidnapping allegations, and more “what is happening” momentsCourtney Love casually telling a story that somehow gets more unbelievable the longer it goesTiger Woods having possibly the most “do you know who I am?” moment of all timeBasically, it's everything you expect from a daily comedy show that thrives on sarcasm, ridiculous debates, and moments where everyone questions reality — including themselves.If you're here for a funny podcast that mixes pop culture, weird news, and conversations that go completely off the rails… welcome home.Follow The Rizzuto Show → https://linktr.ee/rizzshow for more from your favorite daily comedy show.Connect with The Rizzuto Show Comedy Podcast online → https://1057thepoint.com/RizzShow.Hear The Rizz Show daily on the radio at 105.7 The Point | Hubbard Radio in St. Louis, MO.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Life One Chance with Toby Morse
Episode 388- Clifton Collins Jr. (actor)

One Life One Chance with Toby Morse

Play Episode Listen Later Mar 30, 2026 207:29


In this episode Toby sits down with actor Clifton Collins, Jr.! He chats about LA, movies, predicting the future, his dad leaving and grandfather was the big influence, his ethnicity in Hollywood, stuntin back in the day, entertainment family, learning guitar from Slash, first thing he booked, Zac Brown Band, Latino vaudeville circuit, the blues, 2Pac, therapy, upcoming projects, doing crazy research for roles, classic movies and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/