Podcasts about liquid death

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Latest podcast episodes about liquid death

Ahrefs Podcast
If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious)

Ahrefs Podcast

Play Episode Listen Later Jul 29, 2025 81:33


Is your marketing stuck in “competent” mode?In a world where AI can generate endless content, being good isn't good enough anymore.In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that's emotional, unexpected, and deeply memorable.You'll learn:Why the real threat to your brand isn't AI — it's being boringHow concepts like the handicap principle and pratfall effect make content feel more realWhat a $1,500 pig can teach you about word-of-mouth marketingWhy Liquid Death isn't selling water — they're selling marketingHow to measure the ROI of audacity in a spreadsheet-driven worldIf your brand is playing it safe, this conversation will push you to think bigger, bolder, and more human.Chapters:(00:00) Intro(03:06) The Concept of Audacious Marketing(08:52) How to Out-Human the Machines(11:39) Join Ahrefs Evolve(12:18) Using AI in Marketing(21:12) How a $1500 Pig Became a Marketing Sensation(30:47) Breaking Bad Rules for Good Reasons(37:12) Creating Awe to Break the Pandemic of Dull(48:31) Using Controversy and Stunts to Create Awareness(55:28) How Liquid Death Disrupted a Boring Industry Through Marketing(01:05:15) Buying a Product vs Buying a Brand(01:13:27) Measuring the Impact of Audacious Marketing(01:21:01) OutroWhere to find Mark:LinkedIn: https://www.linkedin.com/in/chrisclickup/Website: https://clickup.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://twitter.com/timsouloWebsite: https://www.timsoulo.com/Referenced in this episode:

One Life One Chance with Toby Morse
Episode 350- Tosh Peterson (drummer)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 28, 2025 125:15


In this episode Toby sits down with drummer Tosh Peterson! He talks about wanting to be a drummer forever, Fullerton, dropping out to tour, drum lessons and clinics from established drummers, his musical family, all the different levels of touring, drumming for Lady Gaga, his dad, Damnage, drug free, having a tight knit family, Wahoo's, hip hop love and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Retail Daily
Sheetz, Walmart AI, and a Liquid Death energy drink

Retail Daily

Play Episode Listen Later Jul 24, 2025 5:27


More moves for Sheetz in Michigan. Walmart is rolling out a new framework for its artificial intelligence tools. And Liquid Death is launching an energy drink called Sparkling Energy

One Life One Chance with Toby Morse
Episode 349- Jamey Jasta (vocalist- Hatebreed/podcast host)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 21, 2025 167:53


In this episode Toby sits down with Jamey Jasta of Hatebreed! He talks different music genres, the music biz, documentary, flying, touring, sketchy countries they played, putting on festivals, his podcast, bands changing sounds, new era of Hatebreed, missing out on bands, industry people, being a parent, family, hip hop and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Orlando Talk Show with Ross McCoy

Ever wonder why you can't just... not move? We did. So we looked it up. Turns out "fidgeting" is pretty much just your body's old-timey way of saying "I'm bored." Good to know. Also on this episode: Logan opened for Heather Shaw. Apparently, she's good. We hear about mic stands, epic roasts, and the existential dread of canceling a Fortnite subscription. Spoiler: it's harder than it looks. Proudly brought to you by Liquid Death (they sent a hat when someone almost died, which is a thing), the DeWitt Law Firm (they fix things when you get injured, which is also a thing), and Byrne Pest Control (because dogs let in termites, and that's a real thing). It's a podcast. Things happen. Listen to it. Or don't. We're just here.

David Novak Leadership Podcast
#248: Mike Cessario, Founder and CEO of Liquid Death – Disrupt with discipline

David Novak Leadership Podcast

Play Episode Listen Later Jul 17, 2025 61:43


They sold a $300 coffin. They made a candle with Ozzy Osbourne's DNA. And built a $1.4B beverage brand doing it. Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to brand, strategy, and execution. If you're building a challenger brand—or just trying to make people actually notice your product—don't miss this episode. You'll also learn: How to earn attention, even on a tiny budget The kind of “unsafe” marketing ideas that break through the noise What challenger brands can do to beat the big guys Why you should market to the customers everyone else ignores Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you'll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

The Business Credit and Financing Show
Maxwell Finn: Marketing Strategies to Scale Your Business to Unicorn Status

The Business Credit and Financing Show

Play Episode Listen Later Jul 16, 2025 33:01 Transcription Available


Maxwell Finn is an accomplished marketer, entrepreneur, and investor with over a decade of experience in digital marketing. He was one of the first advertisers on both Facebook and TikTok, becoming a go-to expert in scaling businesses with paid ads. His journey started with his first e-commerce company, Startup Drugz, which he grew rapidly before selling it to Russell Brunson, founder of ClickFunnels. Maxwell then co-founded Quantum Media, a full-service digital marketing agency with Kevin Harrington from Shark Tank. There, he led successful ad campaigns for major clients like 3M, Goodwill, and Sam's Club. Today, he owns a portfolio of businesses, including agencies, e-commerce brands, and SaaS companies, generating over $250 million in direct revenue for clients and training over 10,000 marketers. A sought-after speaker, Maxwell has shared his expertise at top events like Traffic & Conversion Summit and Social Media Marketing World. He's also created educational programs for industry leaders like DigitalMarketer, ClickBank, and Kajabi, helping thousands master paid advertising and digital marketing strategies.   Interview Questions: The power of getting to “no” and why it's essential in client relationships How brilliant brands stand out—and how you can apply the same strategies Lessons from Liquid Death's unconventional rise to success The compounding advantage of entrepreneurship over time How to identify and choose the right mentor to accelerate business growth Why doing what others won't do is the shortcut to hyper success The critical advantage of being first in your market or niche How human illogical behavior can be leveraged for business success   Resources: https://www.maxwellfinn.com/ https://unicornadsmanager.com/   

CMO Confidential
Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?

CMO Confidential

Play Episode Listen Later Jul 15, 2025 30:27


A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attention is earned; the difference between entertaining and selling; why many tech brands forget to entertain; and how to measure "attentive cost" versus cost per impression. Tune in to hear case studies on Liquid Death and Duolingo and why Net Scout produced a Werner Herzog film.In this episode of CMO Confidential, Mike Linton sits down with Dan Salkey, Co-Founder and Strategy Partner at Small World, an agency on a mission to create entertainment-first brands. Dan unpacks his provocative framework: “Entertain or Die.” From building brand characters to measuring success in saves and shares—not impressions—this conversation is packed with insights for CMOs navigating the new attention economy.

One Life One Chance with Toby Morse
Episode 348- Jimmy G (Murphy's Law) is back!

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 14, 2025 117:52


In this episode Toby sits down with Jimmy G! He talks about Murphy's Law, being a New Yorker for life, his health problems and the hospital making it worse, being on death's door, quitting high school, NYHC, his early days in a dysfunctional family, his first shows, his nickname, his frontman influences and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Ecommerce Alley
TEA 195: Sell Way More Product With This Simple Framework

The Ecommerce Alley

Play Episode Listen Later Jul 14, 2025 31:27


Ever wonder why some products just seem to connect with customers on a deeper level? It's rarely about the product itself and almost always about how it's positioned in the marketplace.In this conversation, we'll walk you through our three-level hierarchy framework that can transform how customers perceive your products. By the end of this episode, you'll understand how to position ANY product (yes, even water like Liquid Death) to stand out in a crowded marketplace and connect emotionally with your ideal customers.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

The Bold Lounge
Andy Pearson: Bold in a Can- Why Playing It Safe is the Real Risk

The Bold Lounge

Play Episode Listen Later Jul 11, 2025 40:13


Send us a textAbout This EpisodeWhat if the crazy idea is actually the smartest move you could make? Andy Pearson, VP of Creative at Liquid Death, has built a career by leaning into the absurd and flipping conventional logic on its head. From selling $500 cookies to fund a trip that launched his career to redefining creative strategy at one of the fastest-growing beverage brands, Andy sees boldness as spotting opportunity where others see nonsense. In this episode, he shares how his unique approach unlocks unforgettable, viral campaigns and why the riskiest move is playing it safe. We also explore how his philosophy shows up in life beyond work, including his ultramarathon mindset and belief that success comes from taking the first step, not having it all figured out. If you're ready to rethink boldness, risk, and creativity, this is the episode for you. About Andy Pearson Andy Pearson is the VP of Creative at Liquid Death, one of the fastest-growing non-alc beverage brands.  Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. It takes low-calorie beverages and packages them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Its product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death's proceeds goes to nonprofits who are helping fight plastic pollution and further our #deathtoplastic sustainability mission. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior to his current attempt at global domination, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut. Additional ResourcesWeb: ievenwrotethissickurl.comInstagram: @ievenshotthisLinkedIn: @AndyPearsonSupport the show-------- Stay Connected www.leighburgess.com Watch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgess Follow Leigh on LinkedIn: @LeighBurgess Sign up for Leigh's bold newsletter

THE 505 PODCAST
164. He made $750 million, but it almost killed him… ft. Mike Lazerow

THE 505 PODCAST

Play Episode Listen Later Jul 10, 2025 102:23 Transcription Available


The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we sit down with Mike Lazerow, the founder of Buddy Media, a billion-dollar startup he sold to Salesforce, and the author of Shoveling Sht: A Love Story, one of the realest takes on entrepreneurship you'll ever read.In this episode, Mike unpacks the hidden cost of success - from nearly dying after scaling too fast, to rebuilding his identity after stepping away from a company worth hundreds of millions. We go deep on why founders burn out, how to avoid it, and the mindset shift that saved his life.We also talk about selling to Salesforce, the early days of Facebook and Instagram, building with Gary Vee, investing in Liquid Death, and his 6-part Go Gauge framework for picking winning startups.If you're building something big, or thinking about it, this conversation is your warning and your roadmap.Check out Mike here here:https://www.instagram.com/kassandmike/https://www.youtube.com/@UCgLzz0yep6lUaE5i62zMXTw https://shovelingshit.com/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:21 - The cost of building a $745 million company4:24 - prioritizing health6:58 - Mike's biggest tradeoffs7:30 - Mike's relationship with his father9:41 - Getting out of your own way12:46 - The most important trait of a good leader13:26 - How to fire someone17:23 - The fuel that drove Mike early on21:06 - Early days of facebook23:36 - The common trait of ultra successful entrepreneurs27:42 - The process of making a book30:45 - Shoveling sh*t in Central Park33:00 - The biggest life lesson from Marc Benioff37:46 - Processing selling Buddy Media for $745 million40:02 - The challenges of working with your wife41:50 - Venture Capital is broken42:36 - Why pizzeria are great business44:59 - You can't fire your own kids46:36 - Go Gauge - 6 steps to determine if Mike invests49:31 - Not investing in Uber52:27 - Everyone is born an entrepreneur53:31 - Investing in Liquid Death57:06 - Pivoting the revenue model 4 times for Buddy Media59:44 - Not every business can become a $100 million business1:01:07 - Pizza business roleplay1:03:16 - People don't know how to market1:04:36 - What founders get wrong with scaling1:08:00 - Going all in on social media1:11:17 - How Kass and Mike push each other1:12:17 - Finding the right business partner1:14:08 - What makes Kass (Mike's wife) an amazing entrepreneur1:18:32 - Tips for becoming a better manager1:20:10 - Hiring A Players1:22:16 - How to keep employees motivated1:24:46 - How to divide equity of a business1:27:04 - Meeting and working with Gary Vee1:30:12 - Mike was college roommates with Seth Myers1:34:04 - Reminiscing on the journey1:37:36 - Advice to 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

The Best One Yet

London's most popular restaurant, Dishoom, has a wild growth hack… Roll the dice, get a free meal.Amazon Prime Day is now Prime Week… but it's really a fake deal mind game.One biz is saving flood victims in Texas: H-E-B… the $47B grocery chain bigger than Uber.Plus, Ozzy Osborne is selling his DNA in Liquid Death water cans… and it's a new celeb trend.$AMZN $WMT $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The History of Bad Ideas Podcast

The HOBI Gang, well the summer crew, is back this week to talk Liquid Death's Fruity Pebbles flavor, rebooting an IP, relationship goals in television, and Indiana Jones is getting a new lead! Plus Jason reviews Sinners and Jurassic World: Rebirth, issues with the Golden Bachelor, Elio continues to struggle and list the Top Five Favorite Movie/TV Quotes! This episode is sponsored by the Cincinnati Comic Expo.

One Life One Chance with Toby Morse
Episode 347- Timmy Chunks (Token Entry/War Camps)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 7, 2025 150:26


In this episode Toby sits down with legend Timmy Chunks! He chats about discovering punk, skating, playing drums in high school, the different bands he played in, Token Entry, touring and breaking up, electricians union, quitting the union and moving in with the Souls, Chunksaah Records, his stint as a drum tech, Let Rage, War Camps, diabetes, Redemption 87 and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Connor Happer Show
Odd News w/ Odd Son (Mon 7/7 - Seg 6)

The Connor Happer Show

Play Episode Listen Later Jul 7, 2025 5:30


Producer Josh updates us on a tennis food combination worthy of 1620 The Zone, the annual T-Rex World Championships, and a story out of Nebraska from the folks at Liquid Death.

Insignificast
Episode 1594 Just sit right back and youll hear a tale

Insignificast

Play Episode Listen Later Jul 5, 2025 64:42


With only fourteen days left, Ern is starting to get giddy for his cruise. Texas governor vetoes THC ban while Louisiana takes a step backwards. We (regretfully) sample Liquid Death's "Deathberry Inferno). A review of Ern's "special" banana bread. What we're all currently watching.

Leyendas Legendarias
Historias del Más Acá 226 - Espuma de kk

Leyendas Legendarias

Play Episode Listen Later Jul 3, 2025 67:53


Notas Macabrosas - La langosta de 110 años que ha sido “perdonada” y ya no se convertirá en la cena de un restaurante - Resuelven crimen 20 años después - Los monos están secuestrando crías de otra especie en una isla panameña - La peligrosa razón por la que apareció espuma blanca tras la inundación en Naucalpan - Travis Barker revela que posee una lata de Liquid Death con ADN de Ozzy Osbourne - Un libro de texto saudí presenta una imagen de Yoda con el rey Faisal - Humo por quema de marihuana suspende clases en ciudad paraguaya - Asesinaron a martillazos a la “Mujer Hulk”, estrella colombiana del fisicoculturismo - Disfunción eréctil desata pelea en hotel de Amatitlán; hombre termina herido y gritando por Zordo - Viajó en avión con 200 tortillas en la mochila y nadie lo notó - Se ha reportado el robo de casi 3000 consolas Switch 2 - Popurrí de políticos mexicanos dando pena ajena - Circula en redes sociales el avistamiento de un puma en calles de Monterrey - Turista muere tras la caída de un rayo en un cielo despejado sobre una playa de Florida, según la policía - Japón ejecuta al “asesino de Twitter” que mató y desmembró a nueve personas - Arrestaron a jóvenes por robar un cisne en NY - Autoridades confirmaron que 381 cadáveres fueron recuperados de un crematorio en Ciudad Juárez También puedes escucharnos en Youtube, Spotify, Apple Podcasts, Amazon Music o tu app de podcasts favorita. Apóyanos en Patreon: https://www.patreon.com/leyendaspodcast​ Apóyanos en YouTube: https://www.youtube.com/c/leyendaslegendarias/join Síguenos: https://instagram.com/leyendaspodcast​ https://twitter.com/leyendaspodcast​ https://facebook.com/leyendaspodcast​ #Podcast​ #LeyendasLegendarias​ #HistoriasDelMasAca

Leyendas Legendarias
Historias del Más Acá 226 - Espuma de kk

Leyendas Legendarias

Play Episode Listen Later Jul 3, 2025 67:53


Notas Macabrosas - La langosta de 110 años que ha sido “perdonada” y ya no se convertirá en la cena de un restaurante - Resuelven crimen 20 años después - Los monos están secuestrando crías de otra especie en una isla panameña - La peligrosa razón por la que apareció espuma blanca tras la inundación en Naucalpan - Travis Barker revela que posee una lata de Liquid Death con ADN de Ozzy Osbourne - Un libro de texto saudí presenta una imagen de Yoda con el rey Faisal - Humo por quema de marihuana suspende clases en ciudad paraguaya - Asesinaron a martillazos a la “Mujer Hulk”, estrella colombiana del fisicoculturismo - Disfunción eréctil desata pelea en hotel de Amatitlán; hombre termina herido y gritando por Zordo - Viajó en avión con 200 tortillas en la mochila y nadie lo notó - Se ha reportado el robo de casi 3000 consolas Switch 2 - Popurrí de políticos mexicanos dando pena ajena - Circula en redes sociales el avistamiento de un puma en calles de Monterrey - Turista muere tras la caída de un rayo en un cielo despejado sobre una playa de Florida, según la policía - Japón ejecuta al “asesino de Twitter” que mató y desmembró a nueve personas - Arrestaron a jóvenes por robar un cisne en NY - Autoridades confirmaron que 381 cadáveres fueron recuperados de un crematorio en Ciudad Juárez También puedes escucharnos en Youtube, Spotify, Apple Podcasts, Amazon Music o tu app de podcasts favorita. Apóyanos en Patreon: https://www.patreon.com/leyendaspodcast​ Apóyanos en YouTube: https://www.youtube.com/c/leyendaslegendarias/join Síguenos: https://instagram.com/leyendaspodcast​ https://twitter.com/leyendaspodcast​ https://facebook.com/leyendaspodcast​ #Podcast​ #LeyendasLegendarias​ #HistoriasDelMasAca

DGMG Radio
How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

DGMG Radio

Play Episode Listen Later Jul 3, 2025 56:08


#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world.Dave and Mark cover:Why playing it safe is the biggest threat to B2B marketers in the AI eraHow to create marketing that actually connects by disrupting the story, the channel, or the storytellerReal examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketingYou'll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack.Timestamps(00:00) - – Intro (03:34) - – Why most marketing is boring (08:04) - – The danger of “best practices” (12:04) - – Why AI is amplifying bad marketing (15:34) - – The rise of raw, lo-fi, human content (18:34) - – What AI can't replicate: shared experiences (22:04) - – Fear, risk, and the big brand trap (25:34) - – Using AI to enhance, not replace, creativity (31:50) - – The real framework behind Audacious (34:50) - – B2B examples that break the mold (40:20) - – Why now is the time to stand out (44:50) - – Making bold marketing happen inside your org (49:20) - – Liquid Death, Nutter Butter, and brand disruption (53:50) - – B2B doesn't mean boring (57:50) - – The one question every marketer should ask Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

One Life One Chance with Toby Morse
Episode 346- Arthur Smilios (bassist- Gorilla Biscuits)

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 30, 2025 169:15


In this episode Toby sits down with NYHC legend and bassist Arthur Smilios! He talks modern hardcore, social media, cats and cat tattoos, becoming a dad, being a bass player, CIV, Gorilla Biscuits, Token Entry, drug addiction, religion, activism, veganism, being kind, the state of the country and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Taste Radio
How NOT To Manage A Crisis. Functional Should Mean Clean, Right?

Taste Radio

Play Episode Listen Later Jun 27, 2025 29:33


In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,”  is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients. Show notes: 0:35: Hoste-ing In Chicago. Moldy, Mired, Messy. A Refreshing ABV? Inhale & Gag. Red Dye Donuts. – The hosts announce Taste Radio's Chicago meetup, which will take place on August 14 at Hoste Cocktails' event space in the Windy City's Pilsen neighborhood. They also delve into the controversy surrounding BetterBrand, whose problems have earned it comparisons to Theranos. The team also explores the rise of “hard refreshers,” alcoholic beverages with packaging similar to sports drinks, raising concerns over consumer confusion. Meanwhile Liquid Death's spicy novelty drink, “Deathberry Inferno,” gets mixed reviews for flavor but praise for marketing. The group samples nostalgic FatBoy ice cream treats and discusses the contrast between some function-centric foods, comparing Purely Elizabeth's new clean-label oatmeals over protein donuts made with artificial ingredients.  Brands in this episode: BetterBrand, Athletic Brewing, AriZona, Spindrift, BeatBox, BuzzBallz, Happy Thursday, Lightstrike, Prime, Mas+ by Messi, Liquid Death, Paqui, Vernors, Whistlepig, FatBoy Ice Cream, Legendary Foods, Purely Elizabeth 

Boiler Room
WWIII: Yay, Nay, I Dunno

Boiler Room

Play Episode Listen Later Jun 27, 2025 141:29


On this episode, Hesher and Spore are joined by Bazed Lit Analyzer, Mystical Pharaoh and Ruckus to discuss the latest in the Israel/Iran war (er, ceasefire, we're not sure yet…), Spore opens the show with Ozzy selling his DNA covered ‘Liquid Death' cans for over $4k each in the lead up to the final Black Sabbath/Ozzy show ever, a suspect has confessed to crucifying a pastor in Arizona, rumors of false flag attacks, RFKJ wants you to use wearable bluetooth devices to monitor your health, all this and more… on this episode of Boiler Room!Reference Links:Ice Breaker: Ozzy Osbourne exclaims ‘clone me' as his DNA is bizarrely sold to fans – MirrorLiquid Death, the Canned Water, Was Cursed by a Witch for Halloween – MuseByCliosMessages From Water- Full Film – YouTubeThe Bibi Files. Israeli Prime Minister Netanyahu Could Go to Prison If He Is Voted Out of Office – Need To KnowBibi Files (Complete Film) – YouTube (Nathan Mileikowsky)Bannon-Levin clash shakes conservative foreign policy unity amid Iran tensions – NNZohran Mamdani declares historic victory in New York City mayoral primary after Cuomo concedes – GuardianTrump Admin Will Encourage All Americans To Use Wearables, Says RFK Jr. – ZerohedgeThe Daily Ruckus – Burce's 50th B-Day Bash!Iranian Sleeper Cells Threaten American Colleges and Universities – National PulseIsrael planned false flag operation on US soil – Tehran TimesTexas the latest state with a law banning foreign adversaries from buying real estate – FoxSuspect confesses to crucifying pastor in Arizona home – and had others on hit list – IndependentAdam Sheafe with the enormous Hebrew YHWH tattoo on his neck crucifies a Christian – XSupport:Support BOILER ROOM & ACRPatreon (Join and become a member)Shop BOILER ROOM Merch Store

Greenfield’s Finest Podcast
Can't Trust Anyone These Days | EP 282 - GFP

Greenfield’s Finest Podcast

Play Episode Listen Later Jun 25, 2025 79:30


Send us a textThis week on Greenfield's Finest, Z-Bird hits the stage at the DVE Comedy Fest and Pittsburgh gets absolutely roasted by a brutal heat wave. But don't worry, the chaos doesn't stop there — we've got another wild batch of Pittsburgh Scanner calls featuring pool fights, crack fundraisers with a twist, and the pettiest ex of all time.Diddy's bizarre basketball-themed roleplay, angry grandpas launching citrus, airborne cars in Missouri, and a Sam's Club pisser who claims innocence. Plus, Ozzy Osbourne wants you to clone him with his DNA-infused Liquid Death cans, and Joey Chestnut is back to dominate the Fourth of July.All that and more on this week's episode of Greenfield's Finest Podcast!Check out our upcoming events, social media, and merch sale at the link below ⁠⁠https://linktr.ee/GFP Spotify:https://open.spotify.com/show/7viuBywVXF4e52CHUgk1i5 Produced by Lane Media ⁠https://www.lanemediapgh.com/

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Liquid Death's $1 Billion Dollar Anti-marketing Strategy

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Jun 24, 2025 44:31


VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

One Life One Chance with Toby Morse
Episode 345- Shaney Jo Darden (activist/artist/nonprofit founder- Keep A Breast Foundation)

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 23, 2025 166:33


In this episode Toby sits down with SHaney Jo Darden of The Keep A Breast Foundation! She talks about the importance of Warped Tour, Boobie Bracelets, action sports industry, Keep A Breast Foundation, diet and cancer, the pink ribbon, being donated land in the desert and moving out there, her wellness center, education and options after surgery, career highlights, breathwork and healing ceremonies, the high desert, prevention being the cure, staying healthy while aging and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

founders foundation nonprofits warped tour liquid death activist artist keep a breast shaney jo darden rockabilia
Too Much CGI
Clone Me, Ya Bastards

Too Much CGI

Play Episode Listen Later Jun 23, 2025 38:12


Send us a textWe'll get you caught up on the latest pop culture slop. Topics include (but not limited to):James Gunn slams Marvel and Hollywood for script issues and overproductionKraft Heinz announces removal of artificial dyes from products like Kool-AidScreening of original 1977 Star Wars cut gets mixed reactionsOzzy Osbourne sells cans of Liquid Death iced tea containing his DNAHarold & Kumar sequel and Dragon's Lair Netflix adaptation revealed"Did You Hear About This?" breaks down unusual pop culture topics and news stories that might be new to you. Enjoy learning useless stuff? Welcome home. Please subscribe, like, and review us — we always need support to grow in this algorithmic world. If you don't, we'll find you.Do you know someone who would like our show? Please share. It's the only way a show like ours grows. We aren't afraid to beg. Visit us at didyouhearaboutthis.show

Joe Escalante, Live From Hollywood
The Materialist and Final Word on Harvey Weinstein

Joe Escalante, Live From Hollywood

Play Episode Listen Later Jun 21, 2025 37:57 Transcription Available


Joe Escalante's weekly expedition into the treacherous business end of showbiz. This week: news from the Box Office... Disney/Pixar's Elio  (finally! a new IP, and not another live action knock off!), 28 Years Later is the new prequel to 28 Decades Later, and Joe discusses with fascination with The Materialist. Also, the latest from Celebs Behaving Badly... Diddy's case may be wrapping up after showing videos of freak off's in court. Baldini Baldinis. And the latest from professor emeritus of bad celebs Harvey Weinstein's retrial. Breaking news: he's still of douchebag. Liquid Death released 10 limited edition cans of soda with Ozzy Osbourne's DNA in it... I swear, our section of the multiverse is getting weirder by the day... 

The Bobby Bones Show
FRI PT 1: Amy Wants George Strait's Spit + A Test To Find Out Who Will Die In The Next 10 Years + Eddie Returns To Easy Trivia + Fun Friday Friday Is Slightly Disturbing

The Bobby Bones Show

Play Episode Listen Later Jun 20, 2025 46:31 Transcription Available


We were talking about the cans of Liquid Death sold with Ozzy Osbourne's DNA leading Amy to reveal why she wants to clone George Strait. In Fun Fact Friday, a disturbing fact about soda that makes us second guess putting it in our bodies and a sad realization behind the smell of freshly cut grass we all love. After a champion was crowned last week, the big dog, Eddie finally made his return to Easy Trivia! We tried this Simple Fitness Test that can predict whether you'll eie in the next 10 years. We might be losing someone soon.See omnystudio.com/listener for privacy information.

Taste Radio
Did Big Food Really Need RFK Jr.'s Nudge? Fancy, Foodie FTW.

Taste Radio

Play Episode Listen Later Jun 20, 2025 55:04


Why did it take government pressure for Kraft Heinz to clean up its act? The hosts unpack the conglomerate's pledge to drop artificial dyes from its products by 2027, and what it says about Big Food's priorities. The episode also features interviews with the founders of two remarkable early-stage brands: Maura Duggan of Fancypants Baking Co. and Allison Elliott of Farmer Foodie. Show notes: 0:35: The Biggest Apple. Pin It, Emma. Hey, Big Food - Why Now? Gamey-Time. Clear Use Case. – The hosts review the recently held BevNET Live Summer 2025 in New York City and how the event reflected a sense of positive energy throughout the beverage industry as well as the growing power of founder-driven innovation to meet modern consumer demands. They also discuss Pinterest's foray into e-commerce via a co-branded coffee launch with Emma Chamberlain along with Kraft Heinz's decision to remove artificial dyes by 2026 and whether companies should act proactively in response to clean label trends. Mike busts out some Berski, a new brand of ancestral meat sticks made with beef liver and heart, while John highlights Brightland's new line of everyday olive oils. 26:06: Interview: Maura Duggan, Founder & CEO, Fancypants Baking Co. – Maura shares her journey from baking decorative cookies in her apartment in 2004 to launching a full-fledged CPG brand in 2024. She discusses the company's transition from fresh bakery sales to packaged consumer goods, emphasizing their commitment to high-quality, nut-free ingredients and their signature small, crunchy cookies. Maura highlights the strategic use of bright red packaging and a playful peacock mascot to stand out on shelves, the importance of limited-edition flavors to keep consumers engaged, and the advantages of self-manufacturing. 41:45: Interview: Alison Elliott, Founder & CEO, Farmer Foodie – Alison talks about the origins of Farmer Foodie, which is known for its shelf-stable, dairy-free and gluten-free Cashew Parm products, her background in farming and social impact and how she started Farmer Foodie as a food blog and transformed it into a CPG company during the pandemic. Alison also discusses overcoming the challenges of landing retail placement, differentiating in a nascent category, and her products' appeal beyond vegan consumers.  Brands in this episode: Fancypants Baking Co., Farmer Foodie, Olipop, Liquid Death, Chamberlain Coffee, Top Of The Mornin', Jell-O, Crystal Light, Kool-Aid, Berski, Archer, Yaza, Brightland, Graza, Mariona, Brez, Cann, Moshi, Kif

The Daily Zeitgeist
Operation Trendert Storm 6/18: NYC Mayoral Election, Ozzy Osbourne, Tennessee Anti-Trans Bill, Juneteenth, California Anti-Mask ICE Bill, Bruce Springsteen Biopic

The Daily Zeitgeist

Play Episode Listen Later Jun 18, 2025 22:55 Transcription Available


In this edition of Operation Trendert Storm, Jack and Miles discuss the NYC Mayoral race, Ozzy Osbourne selling his DNA (feat. Liquid Death), the Tennessee ban on gender affirming care, the corporate Juneteenth exodus, the California Anti-Mask ICE bill, the new Bruce Springsteen biopic and much more!See omnystudio.com/listener for privacy information.

The Rizzuto Show
Crap On Extra: Ozzy Cloning Home and Top Songs During Workout!

The Rizzuto Show

Play Episode Listen Later Jun 18, 2025 34:33


MUSICOzzy Osbourne has teamed up with the beverage company Liquid Death on a pretty funny gimmick. The company is selling 10 empty cans of Liquid Death Iced Tea that Ozzy drank (and crumpled) with the promise that each comes with some of Ozzy's DNA so you can clone him in the future. Each can comes in a sealed case and is autographed by Ozzy. The cans go for $450 at Liquid Death's website. Check out a video promoting the gimmick on YouTube. Cradle of Filth's Dani Filth Gets Engaged Onstage at 2025 Download Festival. Simple Plan have announced a Prime Video documentary titled ‘The Kids In The Crowd', set for release on July 08. Following up on our report Sunday that former members of REO Speedwagon reunited for one last show Saturday in Champaign, Illinois -- where they formed in 1967 -- comes some bad and good news. R. Kelly's who is serving a 30-year prison sentence for convictions on charges including sex trafficking, has been hospitalized after an alleged drug overdose. His lawyers say he overdosed on "medications" that prison staff gave him.A Levity study analyzed nearly 200,000 songs and surveyed 1,000 Americans about their workout music.The top five acts to listen to when hitting the gym are:Kendrick LamarMetallicaTaylor SwiftRed Hot Chili PeppersBeyonceTVFood Network star Anne Burrell has died. She was 55. Tyler Perry is being sued for sexual harassment and assault by an actor on his shows "The Oval" and "Ruthless". MOVING ON INTO MOVIE NEWS:After 14 years, the first "Harold & Kumar" movie is in the works and yes, John Cho and Kal Penn are coming back. There's no word on Neil Patrick Harris, but it's hard to imagine a new installment without him. Javier Bardem just revealed an interesting detail about him and his wife Penelope Cruz and making films about cars, as Javier shared that neither one of them drives! Megan Fox and Machine Gun Kelly chose for their baby daughtee -- "Saga Blade Fox-Baker ❤️‍

RAD Radio
06.18.25 RAD 06 Entertainment News - Fubar Season 2 & Ozzy Liquid Death Cans

RAD Radio

Play Episode Listen Later Jun 18, 2025 9:46


Entertainment News - Fubar Season 2 & Ozzy Liquid Death CansSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Made Simple
Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding

Marketing Made Simple

Play Episode Listen Later Jun 18, 2025 29:14


Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Fred + Angi On Demand
Kaelin's Entertainment Report: R. Kelly Rushed to Hospital, Tyler Perry Lawsuit, Liquid Death Ozzy Osbourne Collab, & Cardi B New Music!

Fred + Angi On Demand

Play Episode Listen Later Jun 18, 2025 4:35 Transcription Available


R. Kelly was rushed to the hospital over an overdose. An actor is suing Tyler Perry over alleging sexual assault and harassment. Liquid Death and Ozzy Osbourne are collabing in an iced tea that has some of his spit in the drink. Cardi B announced she is releasing a new single this week!See omnystudio.com/listener for privacy information.

Colleen & Bradley
06/18 Wed Hr 2: Liquid Death has Ozzy Osbourne's DNA in it?!

Colleen & Bradley

Play Episode Listen Later Jun 18, 2025 38:55


What exactly are they putting in Liquid Death cans that came from Ozzy Osbourne?? Coffee really is good for you after all. The pope is related to some pretty fabulous people. The Diddy trial is postponed due to a juror's vertigo.Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/abd #rulapodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Courageous Podcast
Kass & Mike Lazerow — Serial Founders, Investors, and Authors of NYT Bestseller Shoveling $h!t: A Love Story

The Courageous Podcast

Play Episode Listen Later Jun 18, 2025 54:27


Kass and Mike Lazerow run companies the way great doubles teams win tennis matches: Kass owns the baseline of operations while Mike roams the net hunting openings -- neither drifts into the other's court. In their conversation with Ryan, they unpack their new baby of a book; Shoveling $h!t, what they describe as an entrepreneurial love story and deeply personal playbook that distills eight ventures and nearly $10 billion in exits into fifty straight-talk lessons any founder can lift. Kass shows how fixed Wednesday date nights and clearly drawn responsibilities turn raw startup chaos into durable culture. Mike retraces the pattern-recognition that carried him from a college newswire to Buddy Media and an early Liquid Death stake. Their closing charge is simple: protect your partnership, share the upside, reinvest in the world - and never be afraid to pick up a shovel when the next idea calls.

Edge of the Web - An SEO Podcast for Today's Digital Marketer
763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jun 18, 2025 40:35


Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

Lynch and Taco
5:35 Idiotology June 18, 2025

Lynch and Taco

Play Episode Listen Later Jun 18, 2025 8:12 Transcription Available


Liquid Death sold 10 iced tea cans that contain Ozzy Osbourne's DNA...for $450 each, Postal worker in Scotland admits murdering and beheading his girlfriend and then texting her mother pretending to be her, Psychopaths are most likely to be found in these 4 states...

The Influential Personal Brand Podcast
Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow

The Influential Personal Brand Podcast

Play Episode Listen Later Jun 17, 2025 41:58


What's the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They've helped scale companies like Scopely ($5B exit) and Liquid Death, advised countless founders, and now they're opening up like never before about what it really takes to build a business that lasts. From burning out on the way to $50M in ARR in just three years, to rebuilding after failed exits and learning how to balance marriage, money, mission, and meaning—this conversation is a raw, honest, and deeply insightful masterclass in entrepreneurship. You'll learn: Why going viral isn't the same as building enterprise value The “swamp” that traps 7-figure personal brands—and how to escape it How to scale without breaking your marriage or your soul Why building systems beats hiring saviors The cheat code they wish they'd used sooner (and how you can now) Why “shoveling the crap” is the real secret to success Plus, hear their take on personal branding, reputation, and why real impact doesn't always trend on TikTok—but it changes lives. If you're serious about entrepreneurship, leadership, or building something that outlasts you, this is a must-listen.

Trend Lightly
They Were Roommates (with Meredith Lynch)

Trend Lightly

Play Episode Listen Later Jun 17, 2025 100:21


GET TICKETS TO SEE FRIENDS ONLY LIVE AT LAUGH BOSTON 6/25 The Karen Read verdict should be coming any day now, Candace Cameron speaks out against Liquid Death and horror movies, Doja Cat got manhandled by a fan, and Vance Boelter's roommate. On The Afters: A raw discussion about the Call Her Daddy documentary, "Call Her Alex" LINKS Vance Boelter Vance Boelter's manifesto had dozens of pro-choice lawmakers on it Vance's alleged roommate weeps while reading a text from him Man's strange meals “W meal” Beanut Bowl Candace Cameron  Candace Cameron says she doesn't even let people watch horror movies in her home because it opens the portal to something demonic  Karen Read closing arguments Defense closing argument in the Karen Read trial Commonwealth's closing argument in the Karen Read trial The Genius of Hank Brennan's Closing Argument | Karen Read Trial Alessi's daughter posts then deletes bizarre clip of her dad at a fundraiser Follow us on TikTok, Instagram and Twitter Find more of Molly's stuff Find more of Tiffany's stuff

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Pepsi Paid $2 Billion for Gut Soda?! Here's What Your Agency Should Be Doing Right Now

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 17, 2025 6:21


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training 00:00 The "Poppi" acquisition and winning by being different 00:30 Brands need agencies to help them “stand out” 01:30 Agency's role: From vendor to transformation partner 02:00 Transformative client results through positioning 02:50 Five tactics for agencies to help clients win differently 04:10 The "Hell Yes" framework for brand building   Pepsi just dropped $2 billion to acquire Poppi. Let that sink in. A gut-health soda brand that didn't even exist a decade ago is now a multibillion-dollar player — without some bloated VC war chest or Super Bowl ads. Why? Because they didn't just sell a drink. They sold vitality without boredom. Just like Liquid Death isn't selling water. They're selling rebellion in a can. This matters to you because your agency clients are still playing the safe game. Bland branding. Forgettable messaging. Funnel tweaks and ad spend tricks. But the world doesn't reward better. It rewards different. And that's where you come in. Your Agency's Real Role You're not here to push pixels or track conversions. You're here to make your clients matter. To help them stop blending in and start building brands that get followed, shared, and loved. In this episode we'll break down exactly how to do that—with a proven playbook called the “HELL YES” Framework. But first, let's look at what these breakout brands got right. The Big Brand Lessons (You Should Be Using) Help Clients Define What They Believe in (And What They're Against). Poppi didn't sell soda. They sold gut health. Liquid Death didn't sell water. They sold identity. Brands that break out don't try to be better. They choose to be louder about what they stand for. Build a Brand that Lives Beyond The Product. Help them create their presence in culture. What's the founders point of view? What's the audience they want to turn into a community. From reels & TikTok make sure that message is out there. Package. Reframe offer as outcomes, not service. Teach them to Create Demand. Help them post scroll-stopping content that really builds trust from someone that'll want to learn more. Help Them Become Known for Something. Your clients will need a signature method that is repeatable and has a catchy name. That's how they'll own a category. The HELL YES Framework (How to Build Brands That Get Followed) Here's the full breakdown from Jason's playbook: H – Hook with a Belief Choose a bold POV. Rally people around something real. Don't try to please everyone—draw a line. E – Elevate the Outcome Sell transformation, not tasks. Rename and reframe. “The Visibility Engine” beats “SEO setup” every time. L – Lead with Culture Get them living where the culture lives—Reels, TikTok, Shorts. Turn content into a vibe. L – Lock in Their Framework Give their offer a name. A method. A repeatable process. That's how they own a category. Y – Yield to Simplicity Kill the fluff. Be painfully clear. One offer. One CTA. No jargon. E – Engineer the Experience Make onboarding and delivery unforgettable. Brand the process. Delight people. S – Share the Wins Loud Don't just toss out metrics—tell the story. Make the transformation the headline. Real Talk: You're Sitting on the Solution You've already got the skills. The strategy. The services. What your agency really needs is a sharper positioning and a clearer method — just like Zach and Jack did. Whether you're stuck pitching work that doesn't excite you anymore or just tired of clients treating you like a vendor, the shift starts here. And if you're ready to build a brand that people don't just buy from, but believe in… Let's stop chasing better. Start building bolder. Because when your agency leads movements, not just marketing—you become unforgettable. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

Business Made Simple with Donald Miller
#24: Pass/Fail—Breaking Down the Best and Worst in Branding

Business Made Simple with Donald Miller

Play Episode Listen Later Jun 16, 2025 27:37


Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

One Life One Chance with Toby Morse
Episode 344- Fletcher Dragge (musician- Pennywise) Part 2

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 16, 2025 185:07


In this episode Toby welcomes back Fletcher Dragge of Pennywise! He talks about being big and claustrophobic, being in Vans since a kid, body pains and trying all kinds of treatments, Cellular Performance Institute and stem cell treatment, medical profession downplaying stem cells, ADHD and adderall, diet, exercise, therapy, politics, new music, communication, Pennywise longevity and being around 37 years and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://refinerecovery.com/  

Scaredycast
The Curse of Candace Cameron Bure

Scaredycast

Play Episode Listen Later Jun 16, 2025 52:44


Candace Cameron Bure thinks watching horror movies in your house will open portals to bring demonic forces through; the same thought applies to Liquid Death as well.  What does she do when a commercial for a movie comes on? We knew we always liked Kathy Santoni for a reason. We talk about that, recap Phoenix Fan Fusion, talk about having nuts, and we review Fido and Frankenhooker!

The Daily Zeitgeist
Casting Call For The Army, At Home Demon Hole? 06.13.25

The Daily Zeitgeist

Play Episode Listen Later Jun 13, 2025 64:54 Transcription Available


In episode 1880, Jack and Miles are joined by hosts of Kim & Ket Stay Alive... Maybe, Kim Burns and Ketryn Porter, to discuss… Trump Ft. Bragg - He Gave A Rousing Speech Where EVERYONE? Cheered? DJ Tanner Thinks That Her TV Is a Portal To Hell and more! Bragg Soldiers Who Cheered Trump's Political Attacks While in Uniform Were Checked for Allegiance, Appearance Troops and marines deeply troubled by LA deployment: ‘Morale is not great’ ‘Full House’ Star Candace Cameron Bure: ‘I Don’t Even Want Someone Watching a Scary Movie in Our House’ Because ‘That’s a Portal’ to Something ‘Demonic’ Candace Cameron Bure avoids scary movies at home because they can be 'a portal' to something 'demonic' Movie's Are Hell Portals And Liquid Death Is Cursed Catch Ketryn on Major Slayage - A Buffy Rewatch Podcast! Instagram: @majorslayagepod TikTok: @majorslayagepod LISTEN: leavemealone ft. Baby Keem (Nia Archives Remix) by Fred again...See omnystudio.com/listener for privacy information.

Page 7
Second Helpings - It's All PR, Jackie

Page 7

Play Episode Listen Later Jun 13, 2025 69:27


Summer Time Sadness Jackie has started her solo journey into Love Island USA S7 a dawg in each hand, while MJ's havin' the exact opposite time and is descending into his Summer of Madness with two schedule free kids, The VERY young and VERY hip MJ crashed his brother and besties 20yr college reunion last weekend, and it had him realizin' that time does indeed keep on slip-slip-slippin'! They're already kickin' Love Islanders off for bein' racist and it makes you wonder what kind of vettin are they actually doing. Not to mention the interesting bestiality factoids another contestant was throwin' down, BUT THEY WERE WROOOOOONG (thankfully)!!!! Candace Cameron Bure is afraid of scary movies and Liquid Death beverages opening demonic portals and its absolutely insane AND there's audio proof of it! There's a cute Variety profile on The Gog and Aimee Lou Wood but everyone's tryin' to make it weird again, Katy Perry tried to be a Werner Herzog and brought a little girl on stage to confuse and terrify her by offering the child her shoe to eat, the Brooke Shields podcast interview that's causing a ruckus has been taken down without anyone saying anything. Olivia Munn says she doesn't like Ms Rachel 'cause kids songs are annoying and it blew up into something more, now everyone's having to be like 'STAHP.' Jackie and Geoff are havin' a literal Flag Day over the weekend where everyone's gonna dress as their favorite flag, which has Jackie feelin' Argentinean. Mileys all over the PR cycle for her new album, which Jackie says is more lowkey, but Miley is also now dealing with a dumb comment she made about Jojo Siwa as well. Tom Cruise got into the Guinness book of world records for the most burning parachute jumps from an individual helicopter, 16, but that doesn't mean all of them are worth watching...  Speakin of Cruise, MJ has spread the world of his fish fuckin' to a trusted friend.  A far too concerned mother shamed a man on social media for seeing Lilo and Stich alone, Jackie reports back that the The Phoenician Scheme is good, and MJ has begun The Rehearsal, all that and more on this weeks Second Helpings!Want even more Page 7? Support us on Patreon! Patreon.com/Page7Podcast  Subscribe to SiriusXM Podcasts+ to listen to new episodes of Page 7 ad-free.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

One Life One Chance with Toby Morse
Episode 343- Ian Fidance Part 2 (comedian)

One Life One Chance with Toby Morse

Play Episode Listen Later Jun 9, 2025 99:01


In this episode Toby sits down with comedian Ian Fidance! He talks about the comedy/hardcore connection, getting to sing with H2O live, his cats, his health and habits, the difference between scene acceptance, cancel culture, relationships, skating, writing a movie, working stuff out and sharpening his comedy skills, coffee & cigarettes, sobriety, reading, device addiction and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Hold These Truths with Dan Crenshaw
SITREP 17: Kyiv Strikes Back, Pardon the Autopen, & Operation Liquid Death

Hold These Truths with Dan Crenshaw

Play Episode Listen Later Jun 6, 2025 10:14


The Situation Report for June 6, 2025. Ukraine launches a bold drone attack deep inside Russia. The Supreme Court weighs in on major cases involving firearms. And the Department of Justice investigates exactly who in the Biden Administration was behind the infamous autopen pardons. All this and much more analysis from Rep. Dan Crenshaw in less than 10 minutes.   Ukraine + Russia trade hostages and escalate their drone attacks   The Supreme Court declines to review states' weapons bans   Department of Justice investigates Biden's autopen pardons   The feds crackdown on cartel oil smuggling   Why President Trump just banned travel for citizens of these 12 countries   Chinese nationals caught smuggling a dangerous pathogen in the U.S.   Mexico loses fight to sue American gun manufacturers   The Boulder attack   Washington Post earns four Pinocchios   If you read nothing else:  Rep. Dan Crenshaw and Chloe Cole: The Big Beautiful Bill Protects Children and Taxpayers from Radical Gender Ideology   Subscribe to Hold These Truths on Apple, Spotify, and YouTube Follow Dan Crenshaw on IG, X, and Facebook

The James Altucher Show
Shoveling Shit: Entrepreneurs' Secrets to a $700M Exit with Michael & Kass Lazerow

The James Altucher Show

Play Episode Listen Later Jun 3, 2025 65:08


Episode Description:James reconnects with entrepreneurs Michael and Kass Lazerow, whose journey spans selling Golf.com for $24 million, launching and pivoting Buddy Media into a $700 million Salesforce acquisition, and now investing in breakout brands like Liquid Death. This episode isn't about startup clichés—it's about emotional resilience, firing with kindness, how marriage can (barely) survive co-founding, and how to spot a trend before the world does.They break down their “Go Gauge,” the six-part test they use before investing in a company. They talk about the trauma of being betrayed by family. And they reveal the surprisingly simple cheat codes they've used to keep building—and keep loving each other—across decades of risk. Whether you're building a business, looking for one good idea, or wondering what failure really feels like behind closed doors—this episode will give you a few new answers.What You'll Learn:Why transparency—not optimism—is a founder's best crisis toolThe six traits every idea needs to pass their “Go Gauge”How to fire someone with empathy and still tell them the truthWhat to do when your startup fails and the investors vanishWhy the best startup strategy might be launching a pizza shopTimestamped Chapters:[00:00] Bacon, milkshakes, and a first meeting[03:00] The Golf.com collapse and family betrayal[07:30] The psychology of failure and the will not to quit[12:00] Buddy Media's pivot: from Facebook games to SaaS[15:00] Why failure sucks—but trends are your friend[21:00] Surviving marriage while surviving a startup[26:00] Emotional awareness, therapy, and not “shining the turd”[33:00] The $500M pizza truck startup fail[38:00] The truth about hiring, firing, and reorganizing[44:00] The death of venture capital—and rise of bootstrapping[50:00] Investing in pets, ice cream, and par-3 golf[54:00] Why Liquid Death is a billion-dollar brand[57:00] The Go Gauge: 6 filters for a fundable idea[01:02:00] Friendship, failure, and why they finally wrote the bookAdditional Resources: