Podcasts about liquid death

If the labor laws loosened, those McDoubles would be coming out mighty fast, is all I'm sayin',This week we have some sick little internet reviews for an allegedly special ice maker, seeing Batman Villains in reality TV's "Beyond Scared Straight", those fancy electric water guns, going on a thirst-quenching warpath with Liquid Death tea flavors, and a bubble "bazooka". For the segment, we take a (Upon) Further Review of the fine works of infamous director Alan Smithee. Back to the mines when this ones over, boys!Want more party? Check it out at https://www.reviewpartydotcom.com/ !

You're still optimizing for Google? That's cute… Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated. They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren't building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website. Whether you're a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently. Key Moments: 00:00: Is Google Dead? Marcus Sheridan On Why Search Is Breaking for Marketers00:23: Why Your YouTube Channel Will Soon Outrank Your Website14:50: The #1 Interview Question CMOs Should Be Asking16:39: The Big 5 Content Topics Buyers Actually Care About29:03: Self-Service Tools: The Secret Weapon for Modern Marketers40:55: How to Avoid the Pitfalls of Radical Transparency43:15: Why SaaS Pricing Pages Are Failing the Modern Buyer46:37: Will Websites Matter in 5 Years? AI Is Changing the Game Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Watch out documentary on the Future of the CMO from this link

In this episode, you’ll get to discover what’s really happening in the food industry—and how one mission-driven founder is working to clean it up from the inside out. Nick Green, co-founder and CEO of Thrive Market, shares an unfiltered look at the gaps in the American food system and what it takes to make healthy, clean food more accessible. A Harvard graduate and serial entrepreneur, Nick has raised over $240 million to scale Thrive Market while investing in breakthrough companies like Liquid Death and Blueland. Whether the goal is to simplify grocery shopping, make more informed choices, or stay ahead of the trends shaping nutrition and wellness, this episode delivers the insight and clarity needed to navigate the modern food world with confidence. Full show notes: https://bengreenfieldlife.com/nickgreen Episode Sponsors: Vandy Crisps: Vandy Crisps are traditional potato chips hand-made in small batches with only three very high-quality ingredients: heirloom naturally grown potatoes, grass-fed beef tallow, and sea salt. Made the way chips were 100 years ago. Try them for yourself and get 20% off when you go to vandycrisps.com/BENGREENFIELD. Ketone-IQ: Ketones are a uniquely powerful macronutrient that can cross the blood-brain barrier and increase brain energy and efficiency. With a daily dose of Ketone-IQ, you'll notice a radical boost in focus, endurance, and performance. Save 30% off your first subscription order of Ketone-IQ at Ketone.com/BENG. Quantum Upgrade: Recent research has revealed that the Quantum Upgrade was able to increase ATP production by a jaw-dropping 20–25% in human cells. Unlock a 15-day free trial with the code BEN15 at quantumupgrade.io. BEAM Minerals: If you want to up your mineral game, give BEAM Minerals a try. Go to beamminerals.com and use code BEN at checkout for 20% off your order. Calroy: Head on over to calroy.com/ben and save over $50 when you purchase the Vascanox (a breakthrough product providing nitric oxide support for up to 24 hours with a single dose) and Arterosil (a premier supplement to support the endothelial glycocalyx—the fragile inner lining of the entire vascular system) bundle at calroy.com/ben. Plus, you'll receive a free canister of 2-in-1 Nitric Oxide Test Strips with a 3-pack bundle purchase.See omnystudio.com/listener for privacy information.

In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy. Designers are taught how to make things look good. But when it comes to making brands mean something? That's where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps. You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste. Whether you're a designer trying to level up or a business owner who's tired of blending in, this episode gives you the blueprint for doing brand strategy right.

Subscribe to the Reading Unicorns newsletter here.Follow Riding Unicorns on LinkedIn here.Subscribe to the Riding Unicorns YouTube channel here.In this episode we're joined by Mike Jones, Managing Partner at Science Inc., a trailblazing venture studio behind breakout brands like Dollar Shave Club, Liquid Death, and DogVacay (merged with Rover).Mike is one of LA's most prolific entrepreneurs and investors. From turning around MySpace to co-founding and investing in over 150 companies, his career is filled with pivotal lessons on operating, scaling, and backing iconic consumer brands.We dive deep into:

What do 314-mile foot races and viral ad campaigns have in common? In this episode of Furious Curious, Britton and Alex sit down with Andy Pearson — VP of Creative at Liquid Death — to unpack how ultra-endurance running informs high-level creative thinking, brand-building, and navigating chaos.From hallucinating gingerbread men during 100-mile races to directing absurdly brilliant ads for one of today's most unconventional brands, Andy reflects on why pushing limits physically helps sharpen creative instincts mentally. This episode explores the meditative power of movement, the cultural rise of ultrarunning, and the importance of playing more — even in a world obsessed with metrics. It's a lesson in how absurd ideas, when fully committed to, can change the game. LINKS:ievenwrotethissickurl.comliquiddeath.comFOLLOW:Linkedin.com/company/the-furious-curiousCREDITS:Filmed and edited by Yavor Vesselinov, with additional production by Weston Simpson and Johnny Matlack. Hosted and produced by Britton Rice, David Harper, Alex Detmering, along with Alexander Woell and Nicole Lazar. Original logo is by Nate Betts.Key Chapters with Timestamps [00:01:00] Origins of Ultramarathon Passion – Discover how a book, a hangover, and a mountain view launched Andy's endurance journey. [00:05:00] Ultra as a Response to Creative Burnout – Running became a counterweight to the brutal ad agency grind. [00:07:00] Mental Shifts & Emotional Toughness – Why ultrarunning teaches resilience, trust, and calm amidst chaos. [00:08:00] Hallucinations & Spiritual Moments – From gingerbread men to skull-shaped rocks — endurance breaks the brain in fascinating ways. [00:10:00] The 314-Mile Vol State Race – A survival story of gas station food, shin splints, and driveways for beds. [00:14:00] Running as Moving Meditation – Running as active mindfulness, and how it fuels Andy's creative process. [00:20:00] Why Running Isn't Just Escape — It's Strategy – How the mind opens up to clarity and inspiration mid-run. [00:22:00] The Cultural Rise of Ultrarunning – Tied to economic downturns, social media, and a longing for nature. [002600] Creative Crisis Management – On-set chaos mirrors ultrarunning — problem-solving, triage, and focus. [00:29:00] The Inner Standard – Why Andy always chooses the weirdest thing on the menu — and how that ethos shapes work and life. [00:33:00] Liquid Death as a Character, Not a Brand – Creative decisions come easier when you ask: “What would Liquid Death do?” [00:36:00] Dumb Ideas with Brilliant Logic – From $500 cookies to corpse-paint collabs — the genius of taking dumb ideas seriously.[00:42:00] Contagious Fun & Inviting Others In – Why joy and playfulness are Liquid Death's ultimate community-building tools. [00:47:00] Failing Forward: The Beauty of the DNF – Success is overrated — failure teaches more. Ultramarathons and comedy agree. [00:51:00] The Barkley Marathons: Designed to Break You – Andy's firsthand account of the most infamous, unwinnable race in the world.

On this episode of The Muslim Professionals Podcast, I sat down with Adam Ali, CEO and founder of The Uncommon Agency — a multi-channel Shopify Plus powerhouse working with global brands like Rare Beauty and Liquid Death.We got real. Adam shared his journey from growing up in a mixed-faith household in one of Liverpool's roughest neighborhoods, to building one of the most respected agencies in the Shopify ecosystem. We talked about the power of partnerships, scaling an agency without outside funding, breaking into new markets like the GCC, and why Muslims need to stop sleeping on the CPG wave.There's wisdom here for anyone navigating identity, building from nothing, or trying to figure out how to turn hustle into a high-impact business. This one's for the underdogs.

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won't want to miss. Audacious on Amazon - https://amzn.to/4k55iqp Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/ Connect with Roger: https://www.linkedin.com/in/dooley/  Website: https://www.rogerdooley.com Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

Send us a textToday we had on a very funny and vibrant actress/model, Shawn Huff! She joined us to talk about her career, passions and some great Non-alcoholic beverages! You might know her from projects like McKenna, Christmas Trade, Chasing Beauty and LA Noire.Segment #1  Pub Talk - 80s and 90s Music. Shawn is a Van Halen gal!Drink had during Pub Talk: Blood Orange Ginger Beer by Fever Tree.Segment #2 Beer Flights- We ask the tough questions about Shawn Huff. Drink had during Beer Flights: Mojito by ISHSegment #3 Dive Bar Reviews- Boardners in LA (Hollywood)Drink had during Beer Flights: Hot Fudge Sundae by Liquid Death and Van Leeuwen Ice CreamTheme song by Lost Like LionsSocial Media Links:X: @Huffshawn6Instagram: @shawnhuffstuff Shouts out to our sponsors:Hop Station Craft Beer Bar!Niles Brewing CompanyVinyl Tap and Table Web/App Orders Promo Code drunkwithbuds to get 15% off!!! Don't forget to rate us 5 stars wherever you listen, it helps us a bunch!Drunk with Buds Merch!!! Click Here! Stay sexy.https://linktr.ee/drunkwithbudspodcastADULTALYTE!! Use our discount code: DrunkWithBuds for 20% OFF YOUR ORDER! Adultalyte is a new hangover cure for hangxiety, headaches, and fatigue! CLICK HERE! And use our discount code at checkout. Hop Station Craft BarGet Beer, Cocktails, and fab food while enjoying darts, vintage games. Hop Station is hopping!Coastalos SodasUrban Artifact launched our own hemp derived THC brand Coastalo. Made with real fruit!!Niles BrewingUnique Beers and Cocktails! They host events and trivia weekly. Located in downtown Niles, Michigan!TavourUse our promo code 'DrunksWithBuds' for $10 off your second order.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

They call it “better-for-you.” But better for who, exactly? And are trendy startups solving a problem – or just selling the illusion of one? The hosts dig in. We also revisit four interviews from Taste Radio's NYC meetup, where leaders from innovative food and beverage organizations, including Rethink Food and The Goods Mart, shared insights on mission-driven business models and scaling with purpose.  Show notes: 0:45: Deadlines & Agendas. Chasin' Victory. NNE Is Next. Your Grandma's A.I. BFY Candy & Vodka. It's Redundant, No?  The hosts note a fast-approaching deadline for the BevNET Live's New Beverage Showdown and the event's newly released agenda. They also spotlight Chasin' Dreams Farm, winner of the Naturally San Diego Naturally Rising Pitch Competition, and tease a similar event that a sister chapter will be hosting this month. They heap praise on Del Real Foods' new marketing campaign, before Ray's skepticism about new BFY candy bar brand Hormbles Chormbles sparks a conversation about whether moderation and simplicity answer real consumer needs. Melissa unveils a new line of “late night” Doritos and asks if soy milk might be having a quiet comeback, Jacqui highlights a beachy iced tea brand and Ray shows love to a pair of bottled cocktails inspired by a legendary bar in Japan.   30:44: Interviews from Taste Radio's NYC Meetup – Cole Riley, VP of Engagement and Partnerships at Rethink Food, described how the chef-led nonprofit repurposes excess food from restaurants and CPG brands to combat food insecurity, having delivered over 30 million meals across NYC and Miami. Austin Rief, co-founder of Morning Brew and Oceans Talent, explained how Oceans helps U.S. companies hire vetted overseas talent – mainly from Sri Lanka – for up to 65% cost savings while maintaining high-quality work and cultural fit. Rachel Krupa, founder of The Goods Mart and Krupa Consulting, highlighted her mission to spotlight better-for-you brands through curated retail and hotel minibars, emphasizing taste, founder values, and ingredient integrity. David Segal, the founder of David's Tea and now president of Highbeam, shared how his frustration with traditional banking led him to join and help grow novel financial platform Highbeam – a financial platform that automates finance tasks, optimizes cash flow, and provides tailored banking and credit solutions to scaling consumer brands. Brands in this episode: Liquid Death, Cann, Malk, Health-Ade, Chasin' Dreams Farm, Recoup, Mooski, Fierce & Kind, RXBAR, Body Vodka, Spiked Ade, Harken Sweets, Gigantic Candy, Mild Addictions, Del Real Foods, Farmer Foodie, Singing Pasture Farm, Conza Crumbs, Doritos, Madley Hadley, Kirra Tea, WholeMoon, Crushed Tonic, On The Rocks, Toki Whiskey, Haku Vodka, David's Tea, GNGR Labs

The Singles: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's MomentDive into the latest marketing campaigns and strategies from challenger brands making waves in their industries. They start by discussing VRBO's bold billboard campaign against Airbnb and analyze the data behind both companies' performances in the accommodation services category. The conversation also highlights historic brand rivalries, like Burger King vs. McDonald's, to understand how competition can create consumer drama and excitement.Next, they shift focus to Liquid Death, the irreverent water brand known for its quirky and humorous advertising. The discussion covers their strategic sponsorships, top-of-funnel awareness, and the importance of emotional consumer connections. The hosts also touch upon the recent documentary-style success of Wrexham AFC under the leadership of Hollywood stars Ryan Reynolds and Rob McElhenney.Closing the episode, they explore a genius product placement by Google Pixel during the Liverpool FC Premier League win celebration, emphasising the significance of creative and impactful marketing tactics. Tune in for a comprehensive analysis of these fascinating marketing stories and to discover what makes challenger brands stand out in today's competitive market.02:43 Airbnb vs VRBO: A Marketing Rivalry06:24 Brand Rivalries and Marketing Tactics15:35 Liquid Death: Disrupting the Water Category23:46 Wrexham AFC's Football Fairytale29:10 Google Pixel & That Mo Moment Hosted on Acast. See acast.com/privacy for more information.

Kathy Klotz-Guest is Founder of Keeping It Human—a consultancy helping teams at Google, Amazon, and Wells Fargo ditch rigid thinking and spark bold breakthroughs with humor and improv. With 20 years in global tech and 25 years on comedy stages, Kathy brings laughs and innovation to business. We explored it all this week on the On Brand podcast. About Kathy Klotz-Guest Kathy Klotz-Guest, MA, MBA, is Founder of Keeping it Human (keepingithuman.com). She combines 20 years marketing and innovation leadership in Global Tech with 25 years of storytelling on improv and comedy stages. When companies and leaders at places including Google, Amazon, or Wells Fargo want to bust rigid thinking, fear, perceived limits and experience bold creative breakthroughs while laughing, they call Kathy. A top selling Amazon author ("Stop Boring Me") and comedian, Kathy is a professional speaker and expert in improv and humor in business and life. And you can still catch her on comedy stages. From the Show What brand has made Kathy smile recently? Kathy pointed us to the engaging and humorous social media accounts from Lake Michigan, Lake Superior, and the other Great Lakes. “They had these lake roast battles that were great!” She also shouted out Liquid Death's "Kegs for Pregs" ad, which reinforced the brand's “Hell yeah, this is who we are persona.” Connect with Kathy on LinkedIn and check out the Keeping it Human website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Mark and Lorraine discuss generational marketing and why it might be a bad track for marketers to take. Tune in to learn about the implications of advertising based on generalities, what happens when you target too broad of an audience, and how to effectively expand your core audience. The positioning duo also shares their thoughts on Liquid Death's most recent chaotic collaboration. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

In this hard-hitting episode of Talk Dirt To Me, we dive into one of the most controversial topics in rural America today—should farmers ever sell their land? We tackle listener questions before getting into the gritty details of land value, the long-term cost of selling for development or solar farms, and whether “progress” is really worth the price. Is cashing out a smart move or selling out your legacy? Is there a difference between a housing subdivision and solar panels blanketing your fields? We don't hold back as we break down the cultural, financial, and generational implications. Plus, our Made in America Spotlight is on Liquid Death. The bold canned water brand shaking up the beverage industry with American grown grit and a marketing hammer. If you're a landowner, farmer, rancher, or just a fan of good conversation around agriculture this episode is a must-listen. Made in America Feature: https://liquiddeath.com/  Agzaga is the official sponsor of Talk Dirt to Me! It is the ultimate online farm store. American owned and operated. Go check out their site and get what you need. Be sure to use the code TALKDIRT to get 10% off your order! Visit them at: https://agzaga.com  If you enjoy this episode then please leave us a review and share this episode with your friends! Follow us on social media: Talk Dirt to Me Instagram: https://www.instagram.com/talkdirtpodcast/  Bobby Lee: Facebook- https://www.facebook.com/search/top?q=hurricane%20creek%20farms Instagram- https://www.instagram.com/hurricanecreekfarm/ YouTube- https://www.youtube.com/c/HurricaneCreekFarms Logan: Facebook- https://www.facebook.com/LHFarmsTN Instagram- https://www.instagram.com/lo.hanks/ YouTube- https://www.youtube.com/channel/UCqYpTjKQtOMABFOc2Aw3_Ow 

This week Erin chats with the Chief Media Officer of Liquid Death, Benoit Vatere.

In this episode of the Imperfectionist Podcast, David Rendall explores the concept of embracing imperfections in various aspects of life and business. He discusses how companies like Liquid Death and Honda exemplify the strength found in flaws, the importance of handling negative feedback, and the value of being unapologetically unique. The conversation also touches on the significance of slow living, the IKEA effect, and the nostalgia associated with sugary cereals, culminating in a reflection on the traditions upheld by events like The Masters.

Welcome to another episode of The Barber's Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.Enjoy the show!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction01:28- Consumer Behaviour Insights from Amazon04:33 - Digital Marketing and Incrementality Challenges08:36 - NBA Viewership and Streaming Trends12:56 - Liquid Death's Strategic Market Exit17:16 - Peloton's Business Model Evolution22:26 - Puma's Bold Campaign Launch24:27 - Upcoming Episode Preview with Jaguar Land Rover CMO

In this episode, I talk about music from Matt Berry, Mumford & Sons, Elton John & Brandi Carlile, and Coheed & Cambria. (Lots of "&" bands!) I also touch on the movie Empire Records (super hot topical!) and the latest episode of Doctor Who. It's a little shorter than a typical episode, but no less fun! Enjoy! Blog: http://emptychecking.blogspot.com Bandcamp: http://derekbrink.bandcamp.com email: db@derekbrink.com Time Index: 0:00 - Intro 8:24 - Music Break - Remember Me 8:53 - Recent Listening 9:10 - Matt Berry - Heard Noises 14:59 - Mumford & Sons - Rushmere 21:29 - Elton John & Brandi Carlile - Who Believes in Angels? 25:20 - Coheed & Cambria - The Father of Make Believe 29:59 - Music Break - Out from the Light 30:30 - Recent Viewing 30:50 - Empire Records 36:55 - Doctor Who 40:06 - Music Break - Born in this Town 40:37 - Outro, including me being mad at Liquid Death

What happens when a casual golfer turns a fun idea into a full-blown brand? Scott Taube started with one simple concept: a deck of cards designed to be played on the golf course. That's it. No e-commerce background. No manufacturing experience. Just curiosity, scrappy action, and a clear sense of fun. A few years later? He's running branded tournaments, landing corporate gigs, going viral on social media, and partnering with brands like Lowe's and Liquid Death. In this episode, you'll hear: The moment he knew he had to stop just talking about the idea How he got the first batch produced without ever seeing a physical sample Lessons in building your brand through humor, consistency, and virality What made one of their TikTok videos rack up 1 million+ views How corporate clients like Lowe's and Liquid Death found him How that one deck of cards spun out into new income streams and brand extensions The mindset that keeps him moving forward—even when things get messy If you're building your brand—or just sitting on an idea you've talked about too long—Scott's story of building Bad Cards Fore Good Golfers is your nudge to start. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/143 Connect with Scott: Bad Cards Fore Good Golfers Website Instagram Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!      

On this week's episode, the guys kick things off with an in-depth discussion about the highly anticipated Nintendo Switch 2, delving into the latest news and intriguing details surrounding the console. They explore the expected pricing structure for both the console itself and the games that will be available at launch, examining how these prices compare to previous models and what that could mean for consumers. The conversation also touches on the potential features and upgrades that gamers can look forward to, creating a buzz about what the next generation of Nintendo gaming might entail.Following this exciting topic, the guys transition into a vibrant discussion about some upcoming animated shows that have caught their attention. They highlight the new series 'Lazarus,' which promises to bring a fresh perspective to storytelling through its unique animation style and engaging plotlines. Additionally, they dive into the much-anticipated adaptation of 'Devil May Cry,' exploring what fans can expect in terms of character development, animation quality, and fidelity to the beloved video game franchise. This leads to a broader conversation about the rise of animated series in mainstream media and how they are capturing the interest of both young and adult audiences alike.The dialogue then shifts to Ari Shankar and his production company, Bootleg Universe, known for its innovative and often unconventional takes on popular franchises. The guys discuss Shankar's vision and how his work has influenced the landscape of animated adaptations, as well as the challenges and successes he has faced in bringing these projects to life. They reflect on the impact of his creative choices and how they resonate with fans who are eager for fresh content that pushes boundaries.Next, Joe shares some exciting news about Dwayne Johnson's upcoming book and movie that delve into the intriguing world of the Hawaiian Mob. He elaborates on the themes that the book will cover, including the cultural significance and historical context of organized crime in Hawaii. The guys speculate on how Johnson's unique perspective and charisma will translate into this project, and they discuss the potential implications it might have for audiences who are unfamiliar with this aspect of Hawaiian history.As the episode progresses, Joe brings to light an interesting marketing initiative by Coca-Cola, which is set to release a special version of their beloved soda specifically for Passover. The guys explore the significance of this move, discussing how brands often tailor their products to cater to specific cultural and religious observances, and what this means for consumer engagement during holiday seasons.To wrap up the episode, the guys engage in a lively discussion about the exciting new flavors being introduced by Liquid Death, a brand known for its unique approach to bottled water. They also explore other refreshing new sodas from Boylan Bottling Company and Sioux City Beverages, sharing their thoughts on the flavor profiles and packaging designs. The conversation highlights the growing trend of craft sodas and how they are appealing to consumers looking for alternatives to traditional soft drinks. Overall, the episode is packed with insights, lively banter, and a wealth of information that leaves listeners eager for more.Official Website: https://www.comesnaturallypodcast.comOfficial Merchandise: https://shop.spreadshirt.com/comes-naturally-podcast/iTunes: http://tinyurl.com/kqkgackFacebook: http://tinyurl.com/myovgm8Tumblr: http://tinyurl.com/m7a6mg9Twitter: @ComesNaturalPodYouTube: http://tiny.cc/5snxpy

Join Paula's manager, Bonnie Burns aka Captain Crinkle, Paula Poundstone, Adam Felber, and former pod producer Toni Anita Hull for Captain Crinkle's sage advice. This week we tackle being embarrassed at work with your superiors, How to get your house-mates to honor their screen-time commitments, and how to get your partner of twelve years to put the toilet seat down. Plus, Crinkle gets popped and Liquid Death (and, no, this isn't a plug). Become part of the show. You've got questions? We've got answers. Email us at dearcrinkle@gmail.com. We love to give advice. “Dear Crinkle,” an advice show with a twist. (no lemon). Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Belichick's hot 24-yr-old girlfriend Jordan Hudson announces she's competing in Miss Maine USA 2025, Trump issues executive order that will once again allow full pressure water in bathrooms across the country!! Liquid Death has a new drink to help you relax, sleep, and murder a bunch of clowns in your sleep

Kruser talks about Donald Trump's war on water pressure, the upcoming tax deadline, and LEX18's Bill Meck joins the show to talk about new commercial for a new Liquid Death drink that involves killing clowns in hour 2. See omnystudio.com/listener for privacy information.

As former Global Head of Marketing at TikTok, Nick Tran transformed the company from an upstart app into a global cultural phenomenon, earning it Ad Age's Marketer of the Year in 2021. A marketing executive with a knack for steering high visibility brands, he also drove revivals at Hulu, Samsung, and Taco Bell, always aiming to keep companies culturally on point.  Now, he's stepping into a new chapter as president and CMO of a spirits venture backed by Diageo's Ciroc and LeBron James's tequila brand, Lobos 1707—blending celebrity, storytelling, and lifestyle marketing into one bold move. Beyond the corporate world, Nick invests in consumer disruptors like Liquid Death, Away, and Olipop, and even found time to executive-produce the acclaimed Jeen-Yuhs trilogy. In his conversation with Ryan, Nick explains why CMOs must “unlearn marketing” and shares how he balances creative risk-taking with the need for performance. He also reveals how feeding children carrots became his favorite metaphor for a truly balanced brand strategy and opens up about his pivot to fatherhood in London.

Send us a text"RAISE CAPITAL LIKE A LEGEND: https://offer.fundraisecapital.co/free-ebook/"Hey, welcome to another episode of Making Billions, I'm your host, Ryan Miller, and today I'm my dear friend Mike Jones. Mike is the general partner of Science Inc, a two $50 million venture fund and studio focused on building the next generation of companies, shaping the future. He's achieved $1.3 billion in exits, including Dollar Shave Club, Liquid Death, PlayVS, Pray.com, Final Boss Sour and more. Prior to Science Inc, he served as the youngest SVP at AOL, then went on to serve as the CEO of Myspace, overseeing global strategy. Mike's collective angel investments have sold for a combined value of over $6 billion so what does this mean? Well, it means that Mike understands how to find close and exit winning startups for eye popping returns.Subscribe on YouTube:https://www.youtube.com/channel/UCTOe79EXLDsROQ0z3YLnu1QQConnect with Ryan Miller:LinkedBig Talk About Small BusinessEmpowering entrepreneurs with the insights to succeed in their ventures. Listen on: Apple Podcasts Spotify Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the showDISCLAIMER: The information in every podcast episode “episode” is provided for general informational purposes only and may not reflect the current law in your jurisdiction. By listening or viewing our episodes, you understand that no information contained in the episodes should be construed as legal or financial advice from the individual author, hosts, or guests, nor is it intended to be a substitute for legal, financial, or tax counsel on any subject matter. No listener of the episodes should act or refrain from acting on the basis of any information included in, or accessible through, the episodes without seeking the appropriate legal or other professional advice on the particular facts and circumstances at issue from a lawyer, finance, tax, or other licensed person in the recipient's state, country, or other appropriate licensing jurisdiction. No part of the show, its guests, host, content, or otherwise should be considered a solicitation for investment in any way. All views expressed in any way by guests are their own opinions and do not necessarily reflect the opinions of the show or its host(s). The host and/or its guests may own some of the assets discussed in this or other episodes, including compensation for advertisements, sponsorships, and/or endorsements. This show is for entertainment purposes only and should not be used as financial, tax, legal, or any advice whatsoever.

Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets.Before launching Laundry Sauce, Robert founded multiple consumer businesses and now leads Give Ventures, a nonprofit teaching entrepreneurship to underserved youth in Central and South America. His work spans brand development, manufacturing operations, investor storytelling, and go-to-market execution—giving him rare end-to-end insight into what it takes to launch premium products in commoditized categories.In 2021, Robert and his co-founders made a $40,000 investment in a single anchor video—before making a single sale. That video helped legitimize their vision and raise millions in capital, setting the stage for their early DTC success. By skipping Amazon, obsessing over product-market fit, and treating customer feedback as gospel, Robert and his team built a brand people actually love in a category no one cared about.In This Conversation We Discuss: [00:39] Intro[01:22] Positioning beyond generic options[02:18] Differentiating in legacy categories[04:05] Asking why they'd buy your product[07:04] Iterating through multiple brands[08:45] Episode Sponsors: StoreTester and Intelligems[11:57] Partnering with top creatives[13:18] Launching with paid media first[15:33] Hiring experts for each channel[17:21] Growing with mostly organic traffic[18:10] Getting DTC focus right first[20:05] Surveying customers to guide R&DWant more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!Learn more at eTail's official sites:etaileast.wbresearch.com/etailwest.wbresearch.com/Resources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1The World's Best Smelling Detergent https://laundrysauce.com/Follow Robert Cardiff https://www.linkedin.com/in/robertcardiffBook a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service https://storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

In this episode of the Digible Dudes Podcast, David and Reid introduce a bold new framework for professional and marketing growth: the Misogi Method. Borrowed from Japanese tradition and reimagined for marketers, a Misogi is defined as a challenge so big and uncomfortable that you have only a 50% chance of success—and that's exactly the point.The conversation explores how stepping outside your comfort zone with one massive swing each year can ignite innovation, disrupt stagnation, and build lasting impact in both your personal career and your company's marketing strategy.David and Reid share real-life examples of their own "Misogis"—from failed augmented reality newspaper ads to wildly ambitious music competitions to a six-figure marketing giveaway—and analyze famous brand stunts like Red Bull's space jump, IHOB's burger rebrand, and Liquid Death's unconventional launch. Each story offers inspiration and insight into how to think bigger, take calculated risks, and make your marketing memorable.Whether you're a marketing director at a property management company, an agency leader, or just someone tired of “playing it safe,” this episode encourages you to define your own Misogi, communicate it with your team or stakeholders, and give yourself permission to take a bold swing in 2025—even if you might miss.Because sometimes, the things that scare us most are the ones worth doing.Digible:⁠ https://digible.com/Fiona: ⁠⁠⁠https://www.myfiona.com/Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠(00:00) The $100 Bubble Test: Starting Small with Big Ideas  (00:33) What Is a Misogi? (02:21) Reid's First Misogi: Augmented Reality Meets The Lion King  (08:52) The $100K Giveaway Campaign(10:38) Marketing Misogis in the Wild: Red Bull, IHOB, Liquid Death  (14:08) The Muse Awards: American Idol Meets K-12 Radio  (17:49) 10X vs 2X Thinking(22:14) Could You Lease-Up a Building in 2 Months?  (24:38) Misogi Idea: Rewrite All Your Search Ad Copy  (26:25) How to 10X Customer Experience in Multifamily  (30:08) Testing Radical Ideas on a Small Scale  (35:13) What Happened to Co-Living?(37:18) Where Misogis Fit in Strategic Testing  (40:54) The Marriott Bonvoy of Multifamily(42:43) Why You Must Define What Failure Looks Like

From heavy metal to hydration, the rise of the Liquid Death brand proves that strong marketing can revolutionize any brand category. Even water.In this episode of Campaign Chemistry, Liquid Death SVP of marketing Dan Murphy shares a BTS look at the brand turning the ad industry on its head with humor, creativity and a fearless approach to storytelling. The small but mighty creative team has always led with entertainment first, capturing the loyalty of Americans that helped pave the way to its most recent partnership with Madison Square Garden. Murphy also shares advice to today's CMOs on how to navigate brand messaging in today's world, citing lessons learned from his time in agency world and his time at a bold brand like Liquid Death. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Is West Virginia's groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co. Show notes: 0:45: D2, Not 3. Sign Up, Meet Up. Pitch & Catch. Color Us Intrigued. Dogfight. Pouch Bites, Vodka & Saints. – The NCAA basketball tournaments generate some off-the-wall banter (wait, what's Jacqui's username?), before the hosts turn their attention to Taste Radio's upcoming meetup in New York City and BevNET Live Summer 2025. Ray highlights West Virginia's new law banning artificial colors in food and the rest of the hosts weigh in on its potential impact nationally. The news that Ben Stiller filed a trademark for a new low-sugar soda brand turned heads and inspired a chat about the actor's most notable movies. The Newton crew munches on flavored dates, dried mango and granola clusters, before Jacqui talks about a “mindful” beverage brand. John has an unusual vodka at his side along with flasks of a NA gin analog. 28:51: Interview: Dan Grim, CEO, Lucky To Be Beverage Co. – Dan helms Lucky to Be Beverage, a San Diego-based provider of private label and co-packing solutions for functional beverage brands, as well as gummies, capsules, and tablets. At an event hosted by industry organization Naturally San Diego, Dan shares his expertise on the booming functional mushroom trend and the intricacies of the co-manufacturing business. From scaling beverage brands to ensuring the right partnership fit, Dan dives into some of the key elements that drive success in the ever-evolving wellness space. Brands in this episode: Polar, Guayaki, Harmless Harvest, Chobani, De Soi, Poppi, Health-Ade, Vive Organic, Cann, MALK, Liquid Death, Pepsi, Purely Sprouted, Senor Mango, True Dates, Broda, Mind Garden, Little Saints, Whims

David Cramer, co-founder of Sentry talks M&As and why they should be utilized more when you don't achieve huge success. Plus we talk about the importance of good branding.We discuss:The biggest mistake small startup founders make by not exploring potential acquisitions.The role of ego in startupsProduct-market-fitHiring entrepreneurial talent and why acqui-hiring is so big.The significance of branding beyond just marketing – how it builds trust, recognition, and demand.Sentry's approach to branding, emphasizing authenticity, community, and accessibility.What DevTools can learn from Liquid Death and PorscheWhy brand mattersThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. https://workos.com/Links:David Cramer's blogDavid Cramer on XSentry

Hey, you there! Do you have a pressing need in your life? a seemingly uncurable problem that nothing seems to take care of? Well have we got the product for you! We sold out and are beginning our career as serious professional podcasters. Money please!We kid, we kid. We have received no money from anyone to talk about their goods or services (though we are open to the possibility (and we will talk about Liquid Death for free)).Books of the WeekAbsolute Flash #1Bug Wars #2Book BlurbsBatman and Robin Year One #6, Eddie Brock Carnage #2, New Gods #4. The Rocketfellers #4, Zatanna #2, The Power Fantasy #7, X-Force #9, Absolute Batman #6, and All New Venom #4B-SegmentReader mail! We talk about the origins of a specific Spirit of Vengeance and Wrestling. Also, please give us some money corporate overlords. PleaseUncle's One More ThingGundam Breakers 4Dropout TV

Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment.Check out their new book:https://kassandmike.com/the-bookWith a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world's leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world's most innovative founders.Kass and Mike have supported close to 100 early-stage startup founders. Special Thanks to our Sponsor!If you know me, I have a few key things in my pockets at all times. 1. My car keys…2. Some chapstick for sun protection 3. And chewing gum. The thing about most store-bought gums are they are made with a little thing called ‘gum base,' which is often a blend of plastics and rubber… Yuck!That's why I've team up with Underbrush Gum—the chewing gum that's rewriting the rules. This isn't just gum; it's a revolution in oral health.Underbrush is Made with natural tree saps, just like our ancestors used…Underbrush combines the wisdom of the past with cutting-edge science. It's the first chewing gum of its kind, handmade in small batches out of California.What makes it so special? Well, this gum does more than just freshen your breath. It's remineralizing and antibacterial, loaded with minerals like Nano-hydroxyapatite (yep, the good stuff that helps strengthen your teeth) and powerful tree saps to fight harmful bacteria. Plus, every single ingredient serves a purpose—right down to the natural sweeteners.Want to try it out? head to NathanandSons.com and get your favorite flavor. Use the code: Bryan - B-R-Y-A-N and get a great deal.Special Thanks to our Sponsor We Feed Raw!We've had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that's made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere's 6 different balanced recipes, something for every dog's taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I've seen them lean out and get into even better shape with the healthier food.Want to try it out?  Just visit: WeFeedRaw.com and enter code :  “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Support the show

Today on the radio show. 1 - Smoko chat. Parents are annoyed at Bluey. 5 - Undertaker Deep Dive. 9 - Mindbenders. 13 - This week in science. 17 - Baboons take over a hotel’s swimming pool. 21 - I was minding my own business when............ 24 - The piss lasso. 27 - Sibling rivalry. 33 - Self-help Singh. 34 - Where have you got your bits stuck? 38 - Liquid Death keg. 41 - Late mail. 43 - Last drinks. Get in touch with us: https://linktr.ee/therockdrive

What if the key to standing out in a noisy world isn't about shouting louder or spending more money? What if it's about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can't help but share. But here's the twist: What if the future of marketing isn't about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What's your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It's predictable, it's ignorable. But standing out isn't about spending more money or shouting louder—it's about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we're going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can't create human connection. If you're just competent, you're vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don't have a system for it. It's time to change that.” – Mark Schaefer [44:37] “The best marketing isn't just seen—it's experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer Website Audacious: How Humans Win in an AI Marketing World The Marketing Companion Billy Samoa Facebook X (formerly Twitter) Instagram LinkedIn YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Heuser, the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category. Hosted on Acast. See acast.com/privacy for more information.

"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy officer at Adam&Eve/DDB.Beverley joins the Campaign team on the podcast to discuss the efficacy of pre-testing and its contentiousness in adland: some say data can stifle creativity while others argue it's a sure method to improve advertising effectiveness.Marketing professor Mark Ritson said it wasn't divisive but actually a "no-brainer", that it's essentially infallible, and we now live in a different age of pre-testing. Beverley discusses this argument alongside Campaign editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, hosted by tech editor Lucy Shelley. The team consider how creatives and strategists should look at the bigger picture, what certainty does for creativity and if pre-testing denies originality.Plus, at the end of the episode, Campaign tests the pre-testing, with Rawlings and Shelley testing their own ad ideas for Liquid Death using Kantar's Link AI early stage testing tool.Further reading:How do you solve a problem like… pre-testing?The Year Ahead for CampaignIs big data driving a short-term view?Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'Former Amazon CCO Simon Morris appointed chair of new audience insight platform Hosted on Acast. See acast.com/privacy for more information.

Alex Neist shares principles of storytelling and branding that help Hostage Tape –and you. — YOU'LL LEARN — 1) Why brands like Hostage Tape and Liquid Death resonate 2) The defining element of an inspiring story 3) The downside to making your story amazing Subscribe or visit AwesomeAtYourJob.com/ep1041 for clickable versions of the links below. — ABOUT ALEX — Alex Neist is the founder and CEO of Hostage Tape, the best-selling mouth tape. The company has helped over 200,000 customers worldwide and has strong partnerships with the UFC and The Joe Rogan Experience.Prior to founding Hostage Tape, Alex was an Arena Football League quarterback. He later ventured into sports technology, building a seven-figure business which was eventually acquired. • Website: HostageTape.com — RESOURCES MENTIONED IN THE SHOW — • Tool: Dan Harmon's Story Circle • Brand: Liquid Death • Website: SleepHQ.com • Book: Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling by Matthew Dicks • Book: Breath: The New Science of a Lost Art by James Nestor • Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chriss Voss and Tahl Raz • Past episode: 311: Communication Secrets from FBI Kidnapping Negotiator Chris Vossr • Past episode: 1029: How to Tell Stories that Inspire and Influence with Anjali Sharma — THANK YOU SPONSORS! — • Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME• BambooHR. See all that BambooHR can do at bamboohr.com/freedemoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why do you think Tom Brady looks like an alien? Probably the same reason we do! We discuss the Super Bowl, Liquid Death (yes the drink), Facebook drama, ear piercings, a broken foot, food orderers, grocery store comparisons, and so much more! Happy Friday!

Host Ben Kaplan sits down with Kathryn Bricken, the powerhouse behind Doughlicious, to uncover how she took her passion for baking from school events to Whole Foods shelves across the U.S. Kathryn shares the highs and lows of scaling a global brand, disrupting the frozen snack industry, and making bold moves in a competitive market.But that's not all—this episode also features insights from Liquid Death and Campbell's, as we explore what it takes to build a brand that stands out. From shaking up the beverage world to reinventing legacy food giants, Ben Kaplan leads the conversation on innovation, strategy, and the art of brand disruption.

After four days of running (literally) from booth to booth, taking meetings, and soaking in the latest trends, I'm here to give you an inside look at what went down at New York Toy Fair 2025. If you missed New York Toy Fair or couldn't see everything, check out this first episode of NY Toy Fair 2025 Exclusive Interview Series.Over the next month and a half, I'll be taking you inside the show floor for exclusive interviews with toy designers, licensors, CEO's, entrepreneurs and inventors who are Making It In The Toy Industry!In this episode, Jayson Esterow, President of License 2 Play Toys, shares how he turned a viral trend into a major licensing deal with Jeep. If you've ever heard of Jeep Ducking, you know how passionate Jeep owners are about their community. Jayson saw an opportunity to take this organic, fan-driven movement and transform it into an officially licensed toy line.Gavin Lawler, Creator of Deddy Bears, fresh off his TOTY win for Collectible of the Year, opens up about the challenges of breaking into the toy industry and how he used his F.B.O. (First, Best, Only) formula to develop a product that stands out. Plus, we dive into his major collaboration with Liquid Death and why identifying white space in the market is the key to launching a toy brand that captures attention and drives sales.Listen now for quick and in depth lessons on toy licensing, product innovation, and winning toy awards.Listen for these Important Moments:[00:00] - My Toy Fair 2025 Experience[03:28]  - Was New York Toy Fair 2025 a Hit or Miss?[08:47] - Licensing & White Space: The Key to Toy Fair Success[12:15] - Jayson Estro & The Jeep Ducking Toy Phenomenon[20:58] - Gavin Lawler & The Collectible TOTY Award Winner Deddy Bears[32:05] - Key TakeawaysSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Send us a textWe dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications • Key insights on building a culture of fearlessness and creativity within organizations • Real-world examples such as Liquid Death on how to disrupt traditional marketing messages • The concept of "everyday awe" and its importance in creating memorable marketing experiences • Emphasis on courage as a primary driver of successful marketing today Join us for a dynamic episode and listen as we unpack these insights! This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

In season 4's first episode of Braving Business, we sit down with Mark Rampolla, a trailblazing entrepreneur, investor, and author who didn't just build a brand—he built an entire category. As the Founder of ZICO Beverages, Mark turned coconut water from a niche health trend into a global phenomenon, ultimately selling the company to Coca-Cola in 2013.But success didn't come easy. Five years on the verge of bankruptcy, high-stakes negotiations with Coca-Cola, and personal struggles—including chasing shiny objects, burying emotions, and relying on substances—shaped his journey in ways he never expected. Mark has since redefined what success means, stepping into the role of investor and mentor, and now as Co-Founder and Managing Partner of GroundForce Capital, he backs mission-driven consumer brands like Liquid Death and Thrive Market.In this conversation, Mark opens up about:Why the traditional entrepreneurial success formula is broken—and how to flip it.How being first to market nearly killed ZICO, and how he finally turned it around.The biggest mistakes founders make when raising capital—and how to fix them.Why real freedom isn't something you wait for—it's something you create right now.Lessons from losing millions as an investor—and how he learned to play the game differently.Mark's upcoming book, An Entrepreneur's Guide to Freedom, explores how founders can reclaim control of their lives, and in this episode, he shares his hard-won lessons on balancing ambition with well-being, success with self-awareness, and risk with resilience.Oh, and yes—he really did personally unload 5,000 cases of ZICO in his early days.Key Takeaways:The path to freedom isn't through financial success—it starts with mindset and intention.Entrepreneurs fail when they chase growth for growth's sake instead of aligning with their deeper purpose.Raising capital is a skill, and most founders make it harder on themselves by not understanding the game.Connect with Mark Rampolla:LinkedIn: Mark RampollaContact Us: Visit www.bravingbusiness.com for more information, resources, and episodes.Mark's story is raw, real, and packed with lessons for any entrepreneur—whether you're building your first startup or trying to find your way back to the freedom you thought success would bring. This is one episode you don't want to miss.

Rob sits in the park and has a Liquid Death, he talks about beautiful nature sounds, new Stand-Up shows and sun-roofs. IG ~ ‪@cchpodcast 

In this episode Toby sits down with artist Will Carsola! They chat about going from VA to CA, Burbank bears, sheltered life, videos, ghost experience, Adult Swim, Mr. Pickles, Liquid Death, veganism, anxiety, breath work, taking the pressure off, his different projects, being a dad and social media. Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Athletic Greens https://athleticgreens.com/oloc Removery https://removery.com code TOBYH2O Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

As you may have heard, some people are upset with Poppi. While the soda brand's Super Bowl ad caused a bit of consternation, we have a different take on it… and that of Liquid Death's controversial TV spot. This episode also features an interview with Luke Montgomery-Smith, the co-founder of Plink, a brand of flavored, electrolyte-infused tablets designed to create effervescent and hydrating beverages. Show notes: 0:25: Chasin' Breakfast. No Love. Boozin' Water? A Wunder-ful Option. Hack Vs. Tip. Sub On A Plane. – Ray is one region away from reaching all four corners of the U.S. in a month's time, and it seems that no one loves February 14. Liquid Death is still pushing people's buttons (how many calls did Fox get after that ad?), and “big influencer vibes” aren't for everyone. Where was Big Soda last Sunday? And, did we miss the signs about Diet Coke? Ray shares a couple egg-celent tips, but realizes he might be a hack host. We also hear about a couple egregious things that happened on Ray and Mike's flight to Miami. 20:05: Interview: Luke Montgomery-Smith, Co-Founder, Plink - Launched in 2022, Plink is a past winner of BevNET's New Beverage Showdown. The brand is sold at GNC stores nationally along with dozens of independent retailers, as well as online via its website and Amazon. In this interview, Luke talks about the evolution of Plink's messaging from one focused on sustainability to that of product attributes, why he describes magnesium as a “game-changer” for the brand and how the company considers merchandising as part of its retail strategy. Brands in this episode: Plink, Liquid Death, Poppi, Red Bull, Glenmorangie, Neau Water, Remedy Organics Tropical Greens Protein, Crafty Counter

When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025.The Great ‘Culture Cancel' of 2025Key takeaways:[13:30] The Poppi fallout: After being slammed by fans around the globe for an influencer activation, Poppi juggles image repair. [23:00] Poppi vs. Olipop: Controversy doubles the audience.[29:00] Super Bowl LIX: This year's game was an underwhelming canvas for Kendrick's victory and Poppi's brief downfall.[35:00] One of the most impactful ads this year was creator-made, by a Doritos fan.[46:00] Big creative is more accessible now than ever, as displayed by big brands like Liquid Death using small but mighty budgets.[51:00] On this week's After Dark episode, we unpack Kanye West's breakdown and public rage against Ye and Shopify.“If you want to get attention, start a war.” – Brian“In the last few years, the NFL has become more participatory.” – BrianAssociated Links:Order your copy of LORE by Future CommerceDan Murphy, SVP of Marketing at Liquid Death on Future CommerceCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Here's the latest CPG news happening right now on February 9th, 2025 including Liquid Death National Super Bowl Ad, New Olipop and Perfy Flavors, Mid-Day Squares RumorAccroding to Ad Week: The renegade canned water brand—with a growing lineup that now serves iced tea, sparkling and still water varieties—is buying its first national Super Bowl ad to air on Fox on Feb. 9, per an announcement released today.While building the brand and establishing street cred based on scrappy marketing, Liquid Death CEO Mike Cessario said the $7 million Big Game buy provides “no cheaper way to reach over 100 million unique people who actually want to pay attention to the commercials.” Liquid Death aired a superbowl ad previously but only in 23 sectors of the United States. This will be their first national one.According toBevnet.Com Olipop has permanently relaunched its Peaches & Cream flavor, which went viral on TikTok. Each 12 oz. can has 9 grams of fiber and just 5 grams of sugar. Olipop Peaches & Cream is available on the brand's website and exclusively in Whole Foods Market nationwide (SRP $2.49) until May 1. After May 1, the flavor will be available in all major grocery stores. For more information, visit drinkolipop.com.Perfy is Launching a Pepperoni Pizza flavored soda on NationalPizzaDay..What's cool about Pepperoni Pizza Perfy?• It tastes like pizza-flavored bloody mary mix. It's actually delicious if you're into that kinda thing.• 30 calories | 3g sugar• Caffeine? Fuggetaboutit!• Ayyyy, no added sugar• VERY LIMITED EDITION. Meaning once it's gone, it's gone.There are swirling rumors that due to potential tariffs to be imposed next month against Canada by President Trump, Mid-Day Squares was tentatively planning to move their manufacturing to the United States where a majority of their revenue is derived from. According to others, this is simply a rumor and Nick Saltarelli, co-founder of MDS, is addressing this in a social media post. We will report it when we see it!

Someone has to say it: Expo West isn't for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in Southern California. Show notes: 0:25: A Better Name. Han Jones & His Scotch. Press Pass Rescinded. Killer Soda. Spicy Pod & Sauces. – The hosts recall a past edition of BevNET's New Beverage Showdown, before Ray questions an alignment between a legacy Scotch brand and a popular, if aging, movie star. Then the sh_t hits the fan. The hosts engage in a debate about the value of some early-stage founders attending and/or exhibiting Expo West, until everyone agrees on one thing. John and Mike crack open cans of Liquid Death's new soda-flavored sparkling waters, Ray highlights a “sacred” drink brand, Jacqui gets spicy and everything starts to feel saucy. 29:13: Interview: Trevor Burns, Head of Sales, Leisure Hydration – Launched in 2022, Leisure Hydration markets “electrolyte refreshers” that are infused with vitamins, minerals and adaptogens. Packaged in 16 oz. cans, and available in three flavors, the drinks are distributed throughout California, including at Bristol Farms, Gelsons and Erewhon stores, and also has a presence in several other parts of the U.S., including Texas and the Pacific Northwest. At a recent event hosted by Naturally San Diego, Trevor talked about Leisure Hydration's methodical retail strategy, the impact of an adjustment to its brand name and how the company landed a big time partnership at seven major airports. Brands in this episode: Leisure Hydration, Glenmorangie, Glonuts, Maazah, Grounded, Liquid Death, Mate Party, Sacred Bev, PODI Life, Tierra Negra, Cleveland Kitchen, Tari

Here's the latest CPG news happening right now on February 6th, 2025 including Liquid Death Pulls Out of the UK, Local Emerging Brand Expansions, Kehe Show Wrap Up Liquid Death is pulling back to its domestic US market and pausing international sales efforts – including in the UK – The Grocer can reveal. The canned water and soft drink brand said it was “temporarily pausing” international expansion, having shifted production from Austria to the US last summerAccording to: https://www.thegrocer.co.uk/ “Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US,” a spokeswoman for Liquid Death told The Grocer. Liquid Death was looking forward to “meeting the international demand in the future when our supply chain can support these efforts,” the spokeswoman added. However, Liquid Death – which commands an rsp of £5.50 per 4x500ml pack in Tesco – has failed to make a splash in the UK since debuting in spring 2023. The brand invested heavily to support its UK rollout, sponsoring Download Festival in 2024, as well partnering with other Live Nation music festivals and events.LEXINGTON BAKES Chilled Oat Bars are coming to Lazy Acres Natural Market March 1st!