Podcasts about liquid death

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—and what actually scales in 2025. Erik shares how AI has collapsed the product moat, making distribution, brand, and go-to-market the real advantages. He explains the “vibe” behind breakout brands (think Liquid Death) and why software companies must now win on trust, positioning, and partnerships rather than feature lists. We dig into Hawke Media's early differentiation—“your outsourced CMO,” month-to-month flexibility, and a la carte services—and how credibility compounds through consistent standards, client communication, and third-party validation (PR as trust, not awareness). Erik also breaks down the myths of ROAS, how to measure what matters across sales cycles, and a pragmatic framework for investing in founders with an unfair advantage. Finally, he offers founder operating principles: build the company you want to run, avoid burnout and bad debt, and let culture be the brand customers experience. If you lead growth, run a services firm, or invest in SaaS, this is a tactical masterclass in cutting through noise and turning credibility into compounding results.TakeawaysAI shrinks product moats; distribution and GTM become the edge.90% should be scalable, repeatable marketing; 10% creative bets to stand out.Brand “vibe” creates defensibility—even for software—by signaling trust and values.Positioning that travels (“your outsourced CMO”) fuels word-of-mouth and referrals.PR is a **trust*asset more than awareness—turn third-party moments into ads.ROAS often lies; anchor to sales cycle, lifetime value, and full-funnel ROI.Think in “half-lives”: run long enough to see conversions, then optimize and wait again.Relationships and communication keep clients through dips; performance alone isn't enough.Niche vs. breadth: define ICP and messaging; teams can specialize without shrinking TAM.Use the Rule of 40 to balance profit and growth when setting spend.Investors should seek unfair advantages: embedded founders, ecosystem ties, real GTM.Founder principle: build for yourself; avoid debt/burnout—your ambition sets the ceiling.Chapters00:00 Intro and guest setup Erik Huberman and the new moat in an AI world04:20 Distribution, partnerships, and GTM as the unfair advantage08:05 Brand “vibe” and positioning that actually travels11:45 How Hawke Media stood out the outsourced CMO model21:30 The awareness → nurture → trust framework34:40 The ROAS trap and what to measure instead44:05 Spend strategy, Rule of 40, and scaling channels47:00 Sales-cycle “half-lives” and realistic ramp timelines48:45 Make-it-work mindset for leaders and marketers52:50 Investor lens embedded founders and unfair advantages58:21 Final takeaways and closeErik Huberman's Social Media Links:https://www.instagram.com/erikhubermanhttps://x.com/ErikHubermanhttps://www.linkedin.com/in/erikhuberman/Erik Huberman's Websites:https://erikhuberman.com/https://hawkemedia.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

In this episode Toby sits down with Drain vocalist Sammy Ciaramitaro for a part 3! He chats about getting married and his wife, Living Proof, Tim's cancer and him recovering, graduating college, new album with a producer, straight edge, surfing, jiu-jitsu, social media, cinema, the fans being number one, playing all different kinds of fests, the music business, gate keeping, their new album ...IS YOUR FRIEND and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Christopher Lochhead, the renowned “Godfather of Category Design,” recently took the stage at the Constellations Connected Enterprise 2025 conference and delivered a blistering wake-up call to every business leader, entrepreneur, and innovator hoping to surf the current wave of AI disruption. Far from celebrating the AI gold rush, Lochhead warned that almost everyone is about to repeat the same mistakes of the past, chasing after existing markets, adding AI features like “copilots” or assistants, and calling it innovation. Drawing from his decades of expertise and path-breaking research, He then laid out a blueprint for actually leveraging AI for exponential value: it's about category design, not incremental improvement. Here are three powerful takeaways from his masterclass that every forward-thinking leader needs to know. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Chasing “Better” Dooms You to Mediocrity Lochhead's central thesis is as provocative as it is true: companies that use AI to make existing products just a little better are doomed to fail. He calls this the "existing market trap." Instead of designing the future, most businesses simply bolt AI onto their old offerings, thinking it will make them competitive. But "if your strategy involves simply bolting on an AI assistant or copilot, you're making a pussy move and you're fucked." Lochhead points out that companies making this mistake are chasing a market that's already been designed by someone else. And in those markets, 76% of all the value goes to the category king (think OpenAI with ChatGPT). The rest fight for scraps, regardless of whether their AI copilot is a little nicer, faster, or more user-friendly.   Winning is About Creating the New, Not Improving the Old The path to massive value in the AI era lies in doing what legends like Sam Altman, Jensen Huang, and Steve Jobs did: creating entirely new categories that didn't exist before. Lochhead illustrates this with both tech giants and quirky startups. He jokes about how Liquid Death became a force in the water business not by making better bottled water, but by launching “canned water”; an entirely new way to experience an old product with legendary branding and a distinct point of view. The same lesson holds for technology: “Different wins, better loses.” Lochhead encourages companies to listen to the language they use; calling your new AI product an “assistant” or “copilot” puts it in the sidecar, not the driver's seat. In contrast, declaring your invention as a new category not only reframes the problem, but magnetizes the future (as when OpenAI refused to call its core product a database, instead introducing the “large language model”).   The Courage to Create: Why Category Design Demands Boldness Lochhead doesn't sugarcoat the difficulty of this path. Category design requires courage: “Grow a set of balls,” he tells the audience when asked how to nurture a creator's mindset. This isn't reckless advice; it's a recognition that in an AI-powered economy, the value of existing knowledge is collapsing toward zero. The knowledge worker, as Peter Drucker defined it, is being replaced by the knowledge contained within AI itself. The only safe (and rewarding) place is at the edge, inventing net new knowledge and value. In other words, creating the future instead of merely extending the present. Lochhead challenges all of us: “Do you really want to spend the last however many years of your career making the status quo incrementally better? Or do you want to spend whatever's left of your work life making a massive material difference?” To hear the full episode from the man himself, download and listen to this episode.    We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners.

The hosts break down Recess' $30 million raise, pound shots of olive oil, and wonder if Ben Stiller's nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill.  Show notes: 0:25: Take Your Best Shot. Deadlines, People. Pivot & Win. A Benny With Every Bottle. Ben's Beer. – The show opens with a sampling of Kosterina's new high-phenolic extra virgin olive oil shot, which has a spicier kick that some of the hosts realize. Ray reminds listeners that Oct. 31 is the deadline to submit nominations for BevNET, NOSH, and Brewbound's Best of 2025 Awards and is also the last day to submit applications for the upcoming edition of the New Beverage Showdown. The conversation turns to Recess' $30 million Series B funding round, and how the brand has successfully evolved from CBD-based drinks into a broader mood and relaxation brand. They highlight Burn Rate, a unique brand of hot sauces in which each bottle is wrapped in a real $100 bill. They discuss how the project doubles as a marketing stunt and a commentary on startup spending culture. They also feature Ginger Bee Tea, a honey-ginger blend inspired by a traditional Korean tea remedy, and sample Stiller's Soda, a new brand launched by actor and filmmaker Ben Stiller. White they praise the familiar, nostalgic taste of Stiller's Soda, they question whether the founder's celebrity backing will help it stand out in a competitive market. Melissa introduces Magic Spoon's new protein treats and Jacqui shares Alkaline Coffee Company, a new low-acid, mineral-treated cold brew, before Ray invites listeners to send in new product samples for tasting and to leave a five-star review on Apple Podcasts for a chance to receive a free Taste Radio T-shirt. Brands in this episode: Kosterina, Health-Ade, Liquid Death, Recoup, Poppi, Bai, Recess, C4, Trip, Taika, Burn Rate, Onima Pantry, Ginger Bee Tea, Dr. Brown, Stiller's Soda, Magic Spoon, Mezcla, Alkaline Coffee Co., High Tail, Wynk

In this episode of BRAVE COMMERCE, recorded live at Groceryshop 2025, Sarah Hofstetter and guest co-host Andrea Steele sit down with Benoit Vatere, Chief Media Officer at Liquid Death, for a candid and energizing conversation about what it really takes to build modern commerce partnerships that move the needle.From launching a viral college-themed campaign with Amazon to pushing the boundaries of brand collaboration, Benoit shares how Liquid Death ties breakthrough creativity directly to retail outcomes. He discusses the importance of treating retailers as strategic partners, why the media industry needs to stop overcomplicating retail media, and how to stay focused on what truly drives awareness and conversion.As a first-time CPG executive with an entrepreneurial background, Benoit brings an unfiltered perspective on navigating legacy dynamics with fresh thinking. He also reflects on the bold decision that brought him from France to the U.S. to chase the American dream.Key takeaways:Creativity must convert. Benoit shares how Liquid Death aligns bold ideas with retailer objectives and transaction points to maximize both impact and measurability.Retailers are partners, not gatekeepers. Success comes from building together, listening well, and treating retail media as a shared opportunity rather than a cost center.Bravery is a mindset. From career moves to creative risks, Benoit's story is a masterclass in taking chances, building momentum, and staying relentlessly focused on outcomes. Hosted on Acast. See acast.com/privacy for more information.

What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuasion, trust, and influence that anyone—not just brands—can use. From the power of concrete language to the pratfall effect, messenger bias, social proof, and scarcity hacks, Richard explains why these timeless psychological triggers work just as well in networking and sales as they do in billion-dollar marketing campaigns. Whether you're trying to stand out in a crowded room or get people to take action, these strategies are your edge. What to Listen For [00:00:00] Why ancient persuasion tactics still work today [00:00:53] Abstract vs. concrete language — why clarity wins [00:05:20] How Apple's “1000 songs in your pocket” made history [00:09:59] Why simple language makes you seem smarter [00:12:21] The pratfall effect — why flaws make you more likable [00:14:42] How to use the messenger effect to boost credibility [00:21:16] Social proof done right (and why most people get it wrong) [00:30:56] Scarcity and the pumpkin spice effect — why limits drive desire [00:36:23] Zeigarnik effect — the open loop that holds attention [00:51:40] Distinctiveness and the Liquid Death effect [00:55:42] How breaking small conventions signals status [00:57:05] Why giving people control boosts persuasion A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠⁠and use my code CHARM for 25% off. Ready to turn your business idea into reality? Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Save more than fifty percent on term life insurance at ⁠⁠⁠⁠⁠⁠SELECTQUOTE.COM/CHARM⁠⁠⁠⁠⁠⁠ TODAY to get started  Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode resources: Hacking the Human Mind: The behavioral science secrets Richard Shotton: Behavioural Science Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Toby sits down with Mindforce vocalist Jay Petagine! He talks about upstate NY, traveling to the city, hardcore in the 90's, soccer, sports and life lessons, hardcore ruining sports for him, music for broken people, graffiti, being a teacher, Leeway, underground hip hop, his parents, his influences and inspirations, gate keeping, other projects and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET's upcoming events in L.A. Show notes: 0:25: Back Home, Back To L.A. Register, Attend, Win. Here And Now. Hot Dog Chips & Urban Shakes. – John Craven chats about his recent travels and highlights the memorable Taste Radio London meetup. The hosts discuss the upcoming BevNET Live, NOSH Live, and Brewbound Live events in December and encourage listeners to register early for discounted tickets and to take advantage of structured networking opportunities and one-on-one meetings with investors, retailers, and entrepreneurs. The hosts also promote the New Beverage Showdown competition, urging emerging beverage founders to apply before October 31 for a chance to showcase their brands to industry leaders. Later, they sample and discuss curated products from the online marketplace Here Here Market, highlighting brands including Unbothered Foods, Live Loud Foods, and Nat's Nuts while noting which might succeed in wider distribution. The team also reviews innovative products such as Urban Remedy's protein shakes and Maizly's corn milk, discussing alt-milk trends and sustainability, and Superlova!'s Dan Dan Sauce, which will be featured on an upcoming Elevator Talk episode. Finally, they invite nominations for the Best of 2025 Awards, recognizing excellence and innovation across the food, beverage, and beer industries. Brands in this episode: Unbothered Foods, Share Crackers, Live Loud Foods, All Together Now, Nat's Nuts, Inizio Italian Specialty Meats, Cellar Door Artisan Preserves, Local Style, Urban Remedy, Maizly, Supernova!, Health-Ade, Poppi, Liquid Death

Liquid Death didn't happen by accident. Mike Cessario went from skateboards and punk bands to building a beverage brand that treats marketing like entertainment, not homework, and he's brutally honest about what actually moves the needle. With Jay Schwedelson, he breaks down packaging as the real moat, why they tested the brand before the product, and how to stay interesting when AI makes content cheap.ㅤGrab Liquid Death at your local store or online at www.liquiddeath.com, check out their sparkling lineup, and catch Mike at the upcoming Guru Conference for a deeper dive into their marketing playbook.ㅤBest Moments:(02:45) From punk bands and agency life to launching a product so he could finally be the client(05:04) Why water was the wedge - biggest category, boring brands, plastic everywhere, then a portfolio beyond plain water(06:55) Most products are commodities - brand and aesthetics win hearts, not tiny functional differences(08:40) The Facebook fakeout - 3M views and 80k followers before a single can existed, then used to raise money(11:50) Entertainment first and small bets - nothing over 150k, in-house beats a 650k “at cost” bid(13:40) Full-funnel media done right - broad awareness feeding precise mid-funnel and conversion work(16:10) AI as cost saver, not taste maker - youth backlash is real and craft still mattersㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

What do Airbnb, Liquid Death, and Notion have in common? They didn't just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don't chase demand—they create it.You'll discover:What separates truly differentiated brands from the restThe two pathways to brand distinction: Amplify or RedefineHow companies like Liquid Death and Oatly made the familiar unignorableThe psychological power of brand archetypesWhy your brand should aim to stand alone, not just stand outHow to claim your own category of one using strategic positioning and messaging

Geoff, Gavin and Andrew talk about Connecticut style pizza, King of the Hill, junk journaling, crime scene, Andrew's chair update, xbox microphone, Smee, livestreaming, GTA Ghost Hunting, numbers, on your side, weighted eye mask, discomfort sleep, water cut off, eating before bed, sheet rotation, Squashies, sandbags, Liquid Death, Cosmic Crisp, hidden item, hearing test, ear trust, Andrew's glasses, Walton Goggins, Regulation Shirt winner, marcthefrog, and Lego Party. Sloppy Joe's Bingo on October 31 @ 9pm CT on https://twitch.tv/theregulationpod Sponsored by ZocDoc. Go to Zocdoc.com/regulation and download the Zocdoc app to sign-up for FREE and book a top-rated doctor. #sponsored Also sponsored by Factor. Thanks Factor! Go to FACTORMEALS.com/REGULATION50OFF and use code REGULATION50OFF to get 50% off your first box plus Free Breakfast for 1 Year. Offer only valid for new Factor customers with code and qualifying auto-renewing subscription purchase. Support us directly at https://www.patreon.com/TheRegulationPod Stay up to date, get exclusive supplemental content, and connect with other Regulation Listeners. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 683: Puke has never sang before. Andrew was a child laborer. Brett thinks time isn't real. Dogs reunite with their owners. A tree of raccoon turds. Brett loves a poopy boy. Andrew's new addiction. Tim Pool and Liquid Death fight over plastic. Who has the best balance? Breaking Down the Query: Farts by Seniors in a Typical CVS Store.

In this episode Toby sits down with Pain Of Truth vocalist  Michael Smith! They chat the Long Island scene, Hangman, Pain Of Truth, quitting a good job to tour, having features on the record, Daze Records, getting Freddy on the record, what hardcore is, his brothers, sobriety, hardcore connecting everyone in different places, the old and the new generation, Seinfeld, hip hop, and more! https://www.instagram.com/michaelbriansmith Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/

BUY CAST BREW COFFEE TO SUPPORT THE SHOW - https://castbrew.com/ Become A Member And Protect Our Work at http://www.timcast.com Host: Tim Pool @Timcast (everywhere) Guest: Mike Cessario (Liquid Death) My Second Channel - https://www.youtube.com/timcastnews Podcast Channel - https://www.youtube.com/TimcastIRL

In this episode Toby sits down with Combust vocalist Andrew Vacante! He talks about doing merch for Terror, Staten Island, his first shows, picking up bass first, straight edge, getting in trouble in school, Combust, NYHC, the hardcore genre, social media, hardcore dancing, poker and more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Coca-Cola once tried to sell apathy in a can. They called it OK Soda — a grungy, “anti-brand” aimed at cynical Gen Xers. The ads were clever, the design was bizarre…and the product died within a year. In Episode 107, we dig into why “anti-branding” almost always backfires, why Liquid Death succeeded where Coke failed, and the psychology of why brands can't thrive on indifference. Inside the conversation: ✅ The real reason OK Soda flopped despite massive hype ✅ Why apathy is the weakest emotion you can build a brand on ✅ The key difference between active vs. passive emotions in marketing ✅ How today's “anti-agency agencies” and “non-beauty beauty brands” are repeating Coke's mistake ✅ Why rebellion only works if you give customers an identity to step into, not out of If you've ever wondered: Why some “anti” campaigns take off while others flatline How to pick the right emotion to anchor your brand around What Liquid Death nailed that Coke couldn't figure out And why fighting your own category is the fastest way to lose… …this one's for you.

Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world's most iconic brands. From Guinness' 119.5 second pour to Red Bull's unconventional rise, Richard explains the psychological shortcuts that drive consumer decisions. We cover why 4-star reviews beat 5-stars, the secret behind Liquid Death's success, and how humour, jingles, and even “concrete expressions” can help brands stick in our minds.Timestamps:00:00 - Start01:07 - Why Richard is launching a new book02:54 - Why Guinness takes 119.5 seconds to pour05:46 - Why a 4 star review is better than a 5 star review07:50 - Why the Pratfall effect is so powerful11:00 - Why Aperol Spritz has become so popular18:18 - The behavioural science behind the Liquid Death success21:06 - Why consistency works according to behavioural science27:49 - Why Red Bull succeeds while defying convention34:15 - The labour illusion; Dyson Example41:03 - Why does the “You're Not You When You're Hungry” strapline work43:01 - Why we need to use humour more45:12 - Why has KFC dominated the fried chicken market?49:41 - The secrets behind the success of Pringles53:58 - Why jingles stick in our heads58:23 - How Apple used “Concrete Expressions”

In this episode Toby sits down with legendary record producer Matt Wallace! He chats about electric cars, building his own decks and skating everywhere as a kid, living in different countries, being in bands since age 13, making a wireless guitar from a GI Joe walkie-talkie, UC Berkeley, Faith No More, starting a garage studio in his parents' house, Maroon 5, the Go record, Dolby Atmos, jobs before his music career, hiking and staying active, family life, therapy, all his activities and much more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

And Now... A word from our Sponsor.Chrisitian Soza of Liquid Death stops by to update us on all things Liquid Death!!!Enjoy!

What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today's biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real community. What You'll Learn in This Episode Why Crocs' turnaround shows the power of leaning into brand polarity How to know if brand tension is productive instead of problematic What it really means to be a “social first” brand—and why fearlessness is key Why unhinged marketing works for some brands and flops for others The difference between comments, engagement, and true community Episode Chapters (00:00) Intro (00:35) Welcome to Tom Miner (01:22) Crocs as a brand turnaround case study (04:41) Embracing polarity and productive tension (09:08) What it means to be a social first brand (13:21) Fearlessness and comfort levels in social strategy (15:32) Unhinged marketing and authentic brand personality (18:18) Comments versus true community (22:43) Liquid Death as a social first example (25:10) The brand that made Tom smile (27:10) Where to learn more About Tom Miner Tom Miner is a social media strategist and the author of Social First Brands. As the former Head of Global Social Media at Crocs, Tom helped lead one of the most remarkable brand turnarounds in recent years, taking the shoe from internet punchline to cultural icon. Based in Denver, Tom now consults with organizations worldwide—from household consumer names to international B2B enterprises—helping brands move beyond chasing trends to creating genuine, lasting connections with their audiences. What Brand Has Made Tom Smile Recently? Recently, Tom found himself impressed by PopSockets. Long known for their stick-on phone grips, the brand has reinvented itself with MagSafe-compatible products and a renewed sense of fun on social media. A standout moment was a TikTok reaction video where the founder surprised a customer who lost her phone in the ocean. The mix of humor, generosity, and leadership buy-in reminded Tom why surprise-and-delight marketing still matters. Resources & Links Connect with Tom on LinkedIn. Learn more about Tom Miner. Check out Social First Brands on Amazon. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time for Liquid Death!

In this episode Toby sits down with Shutdown vocalist Mark Scondotto! He talks about his older brothers influencing him and getting him into hardcore, straight edge, Shutdown, Victory Records, NYHC, mental health awareness, change, putting out new music and touring and more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Hurray's Girl Beer isn't just another craft brand. It's a calculated rebellion against an industry stuck in the past. In this episode, Hurray's founder Ray Biebuyck joins Taste Radio editor Ray Latif and Brewbound managing editor Jess Infante to share her vision for a beer brand that doesn't just challenge convention, it openly mocks it. Witty, unapologetic, and intentionally unorthodox, Hurray's markets flavored light beers, including Pineapple Yuzu and Blueberry Lavender varieties, crafted not to honor tradition, but to disrupt it. The brand's satirical, female-forward positioning flips the script in a category that has long overlooked nearly a third of its audience: women. Ray discusses how Hurray's draws more from stand-up comedy than legacy brewing playbooks, using humor and irreverence as tools for connection, and conversion. She also reveals how this disruptive approach is translating into real-world traction, with Hurray's on track to reach over 3,000 retail locations, including Whole Foods, Trader Joe's, BevMo, Total Wine, Sprouts, and Walmart, by Q1 2026. Show notes: 0:25: Interview: Ray Biebuyck, Founder & CEO, Hurray's Girl Beer – Ray traces her roots back to New England and her early career in the corporate world, with stints at J.P. Morgan and WeWork after graduating from college in New York City. She discussed how, at the onset of the pandemic, she stepped in to support operations for a local beverage alcohol brand and recognized a gap in the market: a disconnect between male-dominated beer branding and female consumers. Ray eventually launched Hurray's Girl Beer in 2024 and shares the uphill journey of pitching a new beer brand in a male-dominated, slowing market, and how she carved out a niche by courting an underserved audience. She recalls self-distributing cases out of a Toyota Camry to landing shelf space in 200 retail doors across Los Angeles and Orange County and how Girl Beer secured distribution at Whole Foods, BevMo, and Total Wine. Ray also details the pivotal relationship with an Anheuser-Busch-aligned distributor, which accelerated growth and expanded reach and why she believes the brand is on track for a breakout year in 2026. Brands in this episode: Hurray's Girl Beer, Shacksbury Cider, Woodchuck Cider, Magic Hat, Ben & Jerry's, Seventh Generation, Green Mountain Coffee, Poppi, Olipop, Liquid Death, Garage Beer, Surfside, Budweiser, Bud Light, Golden Road, Elysian, Busch, Heineken, White Claw, Truly, Bud Light Seltzer, Michelob Ultra, Friday Beers

Have you ever struggled to explain what you do, or find it hard to cut through? And no, it's not about refining your elevator pitch or polishing your LinkedIn bio. It's about making one crucial decision: what are you not?Because in a noisy world, people don't remember nuance. They remember contrast.Global brand and positioning strategist Laura Ries argues that the clearest way to stand out as a leader or a company is to pick the right fight. Not out of anger. Out of clarity.She's spent decades advising global brands. In her new book Pick the Right Fight, she shows why finding your strategic enemy might be the smartest move you ever make.She breaks it down:-Why people don't buy “better” – they buy “different”-How to become instantly memorable by positioning against something-Why trying to “stay open” often keeps you invisible- And how even something as small as a color, a word, or a tagline can anchor your entire presence.This isn't theory. It's about being findable in a world that forgets you in seconds.You'll leave this episode asking a powerful question:What am I not – and what fight am I really here for?Timestamps00:18 The Power of Strategic Enemies02:12 Visual Branding & Positioning08:53 Brand Focus & Differentiation (Subaru, Tesla, Liquid Death)14:44 Personal Branding & Authenticity24:44 Reflecting on a Legacy25:16 The Evolution of Advertising and Positioning28:45 Modern Branding Challenges and Strategies48:13 Brand Extensions, Pivots & Case Studies

Our Courage Brands Spotlight is back, and this time Ryan, Billy, and Nicole put three very different brands under the lens. Billy kicks things off with Gymshark—the billion-dollar fitness brand built on TikTok and influencers instead of ads.  Billy shares how a teenager's side hustle turned into a global movement that connects physical and mental health. Nicole brings Oreo to the table, breaking down how a century-old classic stays fresh with bold flavor experiments, scarcity plays, and collaborations that keep people reaching for the blue package. Ryan closes with Liquid Death, the canned-water disruptor that proves purpose and playfulness can go hand in hand, from Spinal Tap spoofs to a mission of “murdering plastic.” Together, the team explores what makes these brands stand out, why courage often means resisting overthinking, and how clarity and conviction separate brands that lead from those that follow.

What does it take to build a brand that people don't just buy — but believe in? In this episode, Aaron Hennings shares the blueprint behind scaling a premium brand with soul. From his early days in retail to leading one of the most emotionally resonant product companies in the market, Aaron breaks down what most founders miss when chasing growth. This isn't about hacks or trends. It's about building something that lasts.

In this episode Toby sits down with Barney Greenway of Napalm Death! He chats about health and the healthcare system, becoming vegetarian and no animal products at a young age, always learning, running, rock music and concerts at an early age, engineering, Napalm Death, tour stories, Birmingham, problems with alcohol early on, video games, having so many albums, his dad and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest co-host Ben Shaw, Chief Strategy Officer at MullenLowe, to explore the enduring role of brand archetypes in marketing and customer experience. They revisit the origins of archetypes in Jungian psychology and the influential book The Hero and the Outlaw (Pearson & Mark), before debating how useful the framework remains today. Together, they discuss the power of archetypes to create consistency, unlock creativity, and guide internal decision-making while also recognizing their limitations, risks of rigidity, and occasional resemblance to horoscopes. The conversation ranges from brand strategy in B2B to the impact of AI agents on future purchasing, highlighting how archetypes can still be adapted, evolved, and made practical for modern brand building.

What if the key to standing out in a noisy world isn't about shouting louder or spending more money? What if it's about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can't help but share. But here's the twist: What if the future of marketing isn't about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What's your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It's predictable, it's ignorable. But standing out isn't about spending more money or shouting louder—it's about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we're going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can't create human connection. If you're just competent, you're vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don't have a system for it. It's time to change that.” – Mark Schaefer [44:37] “The best marketing isn't just seen—it's experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer ⁠Website⁠ ⁠Audacious: How Humans Win in an AI Marketing World⁠ ⁠The Marketing Companion⁠ Billy Samoa ⁠Facebook⁠ ⁠X (formerly Twitter)⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠YouTube This is an encore episode and was originally published on March 21, 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textEver wonder why some marketing cuts through the noise while most fades into oblivion? G Ranasina, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing."Marketing bros think all you need is to throw data into some AI engine and have it vomit out a thousand clichéd images," Ranasina explains with refreshing candor. "But what's missing is the idea, the concept, the emotional connection." Drawing on decades of experience helping over 400 startups across 20 countries, he articulates why the fundamental principles of marketing remain unchanged despite technological revolution.The conversation takes a fascinating turn when Ranasina distinguishes between efficiency and effectiveness in marketing. While other business units can optimize for efficiency, marketing requires emotional resonance that can't be quantified in dollars. "We've exorcised creativity from the equation," he laments, explaining why $1.6 trillion in marketing spending with increasingly sophisticated targeting tools has resulted in decreasing effectiveness.For podcasters and business owners alike, Ranasina offers a compelling perspective on standing out in a crowded marketplace. "You need to have the balls to be different, to be distinctive in your category," he advises, citing brands like Liquid Death that embrace their uniqueness rather than blending into the background. His insights on why we're "feeling creatures that think" rather than "thinking creatures that feel" provide a psychological framework for creating marketing that works.Whether you're looking to improve your marketing strategy, grow your podcast audience, or simply understand why some messages stick while others don't, this episode delivers actionable wisdom wrapped in entertaining, no-nonsense commentary. Connect with G Ranasina on LinkedIn for more marketing insights delivered with his signature blend of expertise and straight talk.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

What does it take to reinvent a legacy category for the modern consumer? In this episode, Mike Lombardo, the co-founder of better-for-you iced tea brand Halfday, shares the journey of transforming a college side hustle into a fast-growing challenger brand. Fueled by a mission to improve gut health without sacrificing flavor, Mike and his co-founder set out to reimagine iced tea for today's health-conscious consumer. Mike opens up about the brand's early missteps, and why putting flavor first became a non-negotiable product principle. He also shares how Halfday secured coveted shelf space at Whole Foods, partnered with one of New York City's most influential distributors, and how a last-minute decision to attend BevNET Live led to a major investment that helped propel the business forward. Show notes: 0:25: Interview: Mike Lombardo, Co-Founder, Halfday – Mike explains the origins of the name “Halfday,” how he and his co-founder initially bootstrapped their way into Whole Foods stores and what they learned from in-store demos. He talks about why the original concept wasn't scalable and how the pandemic became a turning point in which they leaned more heavily into the products' functional benefits, low sugar content and flavor, focusing their message on “iced tea for the modern consumer.” Mike emphasizes the importance of patience and iteration, and building the right team with experienced operators. He reflects on the ups and downs of entrepreneurship, including doubts about scalability, the challenges of fundraising, and the importance of trusting the process.  Brands in this episode: Halfday, Three Wishes, Snapple, Olipop, Liquid Death, Bai, C4 Energy

In this episode Toby sits down with Georjah Erin Silva! She chats about being raised on a farm Canada, building cars, car culture, being a goth kid, horse competition, modeling, veganism, Lowrider magazine, Tired Automotive, TOFU truck, her fitness journey, therapy, tattoos, favorite music and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here's why Reddit marketing could be your next big business move OpenAI wants to make a full-length animated movie that isn't AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) OpenAI wants to make an AI movie that isn't slop Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry's (Ben & Jerry's founders want to scoop out their brand). Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn's latest analytics upgrade (Post | LinkedIn). ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork    

Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company's origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand's heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.” Hosted on Acast. See acast.com/privacy for more information.

Episode Summary In this engaging bonus episode of She Who Dares Wins, Michelle dares you to break a rule this week. Not for the sake of rebellion, but to challenge the invisible boundaries shaping your life. From her own unconventional start in construction to examples like Liquid Death's rule-breaking approach to branding, Michelle shows how questioning norms can unlock innovation, identity, and freedom.She unpacks the psychology behind rule-following — from normative influence to the black sheep effect — and explores how mindful defiance can spark both personal growth and cultural change. This is your call to spot one invisible rule that feels heavy, break it, and discover what happens when you choose self-definition over conformity.What You'll Learn in This EpisodeWhy we're wired to follow rules (even the unwritten, nonsensical ones).How intentional rule-breaking leads to creativity and stronger self-identity.The role of defiance regulation in shaping growth and resilience.The critical mass effect: how small acts of defiance snowball into cultural change.Practical ways to identify and challenge hidden rules in your own life.Notable Quotes"This week's dare is for you to break a rule. Not all rules are worth following.""We kind of put these norms in our head and these rules, but they're not actually written anywhere.""Thoughtful, intentional rule breaking is not reckless, it's self-definition.""When just a handful of people start breaking an unhelpful norm consistently, something magical happens.""Pick one rule and break it. Spot an invisible rule and write down that feels particularly heavy." Hosted on Acast. See acast.com/privacy for more information.

09-10-25 - Entertainment Drill - WED - Charlie Sheen Was Fat Shamed By A Hooker Once - Brady Doubles Up On Liquid Death Story By Repeating The LeadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kiss, Marry, Kill: Glen Powell, Matt Damon, Ben Affleck. Charlie Sheen is sensitive, even to the opinions from a woman of the night. Two of the country's hottest restaurants and they're right here in the Bay! Joey Chestnut is competing with a Giants fan for hot dog glory. Phillies Karen is still on the lam! OnlyFans creator Annie Knight clarifies that she's in a closed relationship with her fiance, and it sparks debate amongst the gang. TV Tonight! ‘Downton Abbey Celebrates the Grand Finale' and the Charlie Sheen documentary is here. Plus, the Call Her Daddy podcast revealed that Taylor Frankie Paul is the next Bachelorette! Do you hate celebrities for any of these petty reasons? Scott Budman hops on the phone to give us a rundown of yesterday's Apple announcements. The new iPhone Air aims to encourage people to upgrade sooner, wearables are getting more advanced in tracking your biometrics, and Airpods live translation could be a game changer. The Liquid Death water brand did a limited run of 11 packs in honor of the Spinal Tap sequel, so please enjoy a bunch of Spinal Tap quotes from Sarah! Still not over The Beatles breakup? There's an 8-hour documentary called ‘Get Back' on Disney+ that you might have missed! ‘Get Back' for that. Matt Damon is saying The Beatles inspired him to make as many movies as possible with his best friend, Ben Affleck. Plus: Taking care of a sick person might lead you to an early grave. Not all Teslas come with human remains, but this one does. Coachella headliner rumors are swirling: Sabrina Carpenter and Karol G! Matty's favorite state is the best for fast food. Plus, fast facts that have more questions than answers.

The Liquid Death water brand did a limited run of 11 packs in honor of the Spinal Tap sequel, so please enjoy a bunch of Spinal Tap quotes from Sarah! Still not over The Beatles breakup? There's an 8-hour documentary called ‘Get Back' on Disney+ that you might have missed! ‘Get Back' for that. And Matt Damon is saying The Beatles inspired him to make as many movies as possible with his best friend, Ben Affleck. Do you remember the Wings? Plus: Taking care of a sick person might lead you to an early grave.

09-10-25 - Entertainment Drill - WED - Charlie Sheen Was Fat Shamed By A Hooker Once - Brady Doubles Up On Liquid Death Story By Repeating The LeadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode Toby sits down with Joe Gittleman the bass fiddleman! Joe G- Kilo Grams, MMB, artist parents, Gang Green, early life, writing music, college professor, A&R, making music with zero pressure,the band sound, warped tour, constantly writing songs, positivity, social media, tattoos Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world's most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he's gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts. What You'll Learn in This Episode - Why Wiser Guy isn't a memoir and what it is instead - The surprising truth behind Guy's decision to publish this book with a traditional house - How evangelism has evolved from Apple's Macintosh launch to Canva today - Why democratizing technology matters—and where AI fits into that story - The timeless wisdom Guy believes we shouldn't wait too long to share Episode Chapters (00:00) Intro (00:36) Welcoming Guy Kawasaki back to On Brand (03:08) Why Wiser Guy is not a memoir (05:08) From self-publishing advocate to Wiley author (10:45) Stories and lessons that rose to the top (15:12) Evangelism past and present (20:03) Is AI truly democratizing technology (27:02) A brand that's made Guy smile recently (32:21) Where to learn more and closing gratitude About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. What Brand Has Made Guy Smile Recently? Guy shared that Liquid Death has been making him smile. Beyond simply selling water in a can, the brand has built a bold, countercultural identity around “killing thirst.” Guy admires how they've created something fun and meaningful while inspiring him to craft his own marketing mantra, “kill mediocrity.” Resources & Links Connect with Guy on LinkedIn. Guy Kawasaki's website. Wiser Guy on Amazon. Remarkable People podcast. Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Joelle Weinand is the Founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.What started as a boredom-fueled kitchen experiment during COVID: blending cashews, cocoa, and dates in her Vitamix, quickly evolved into a business. A chance brunch in Las Vegas with old poker friends turned into a pre-seed round when investors tried and liked her “ChocoMilk”. Soon, big names like Ninja and Steve Aoki came on board, and an ops expert from Mezcla Bars helped Joelle scale.Joelle's path blends relentless scrappiness with an instinct for spotting white space in crowded categories. From shelving the idea when no co-packers picked up the phone, to saying yes when opportunity appeared in unexpected rooms, to relaunching her formula based on real customer feedback, she's showing how a so-called “nutcase” idea can capture the market's imagination.Whether you're trying to break into CPG, find your first investors, or take a product from Instagram post to retail shelf, Joelle shares a candid look at how to move fast, embrace serendipity, and build a brand people are proud to carry.In This Conversation We Discuss:[00:42] Intro[00:57] Launching nostalgia as a premium product[01:24] Testing a concept with friends at brunch[07:02] Highlighting the power of simple ideas[08:13] Running small tests before scaling up[09:10] Connecting with ops partners through luck[12:46] Episode Sponsors: Electric Eye, Heatmap, Grow[15:59] Meeting investors at random events[17:23] Building trust with passion and clarity[18:23] Raising a pre-seed with friends[22:18] Asking founders for advice directly[25:04] Reducing friction in early startups[26:55] Gathering feedback to guide reformulationResources:Subscribe to Honest Ecommerce on YoutubeDelicious, healthy and nostalgic cashew milk https://drinknutcase.com/Follow Joelle Weinand https://www.linkedin.com/in/joelledSchedule an intro call with one of our experts https://electriceye.io/connectClear, real-time data built for ecommerce optimization https://www.heatmap.com/honestThe Premier Conference for Ecommerce Operators https://www.joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ain't no party like a Beatbox party, cause a Beatbox party don't stop…except when the production lines get foreclosed on! But to better understand that last statement, it requires a brief four-year “rise and fall” history lesson surrounding the small Canadian public company named Flow Beverage Corporation. In mid-2021, a reverse takeover transaction was completed on the premium water company, and Flow Beverage began trading on the Toronto Stock Exchange. After that liquidity event, the total fundraising amount of Flow Beverage ballooned to around $100 million (which included celebrities like Post Malone and athletes like Russell Westbrook). And I'm mentioning that financial snapshot of total amount raised by Flow Beverage for interesting several reasons. Firstly, irrespective of CPG category…raising nine-figures of capital is substantial (and shouldn't be overlooked). Also, it appears even more significant after realizing the company's highest annual revenue never expanded beyond merely one-third of that total fundraising amount…a far cry from the founder (and CEO) Nicholas Reichenbach stating in 2021 that he'd “take Flow Beverage to multi-billion dollars of revenue annually.” Next, capital structure challenges became a central reason for the demise of Flow Beverage…a mere four years after going public. And arguably the “straw that broke the camel's back” happened in May 2025 when Nicholas Reichenbach signed a series of binding term sheets (requiring personal guarantee) that seemed (even at the time) unlikely to solve any working capital issues. But as you've likely been able to determine already…Flow Beverage wasn't Liquid Death. And since Flow Beverage wasn't a highly skilled marketing company that just so happened to sell packaged beverages…burning nine-figures of capital on advertising would've been frankly absurd! Instead, at the time of the reverse takeover transaction, Flow Beverage owned two artesian springs and operated two North American Tetra Pak-capable production facilities. So, Flow Beverage was the opposite of the typical beverage company deploying an asset-light business model. And while those Tetra Pak manufacturing sites were used to produce Flow Alkaline Spring Water, the company also utilized them for contract manufacturing…servicing customers like BeatBox Beverages, BioSteel, and Joyburst. But a few weeks ago, Flow Beverage was forced to enter into a support agreement and transfer ownership of the business and its assets to primary lenders (i.e. NFS Leasing Canada and RI Flow) after they demanded repayment. And this foreclosure obviously leaves uncertainty around what could happen during the restructuring process...especially for its largest contract manufacturing customer Beatbox Beverages (one of the fastest-growing and top-selling RTD alcohol brands in the United States). If you aren't familiar, Beatbox Beverages has become the brand that's bringing the party to the alcohol industry. Yet, the “original party punch” has proven its way more than just a music festival favorite…becoming the most engaged alcohol brand on social media, with availability in over 125K stores across all 50 states. In 2025, BeatBox Beverages is expected to sell over 12 million cases…amounting to over $250 million in retail sales. And with BeatBox Beverages experiencing triple-digit YoY retail sales growth over the past few years…it must consistently reach for operational excellence, or the proverbial party could end abruptly.

SPONSORS: - Don't miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using https://dkng.co/bears or through my promo code BEARS. - For simple, online access to personalized and affordable care for Hair Loss, ED, Weight Loss, and more, visit https://Hims.com/BEARS - Upgrade to ShipStation today to get a sixty-day free trial at https://www.shipstation.com/cave Bert and Tom are BACK in the Cave! After a memorable summer takeover by Stavvy and Chrissy D, the OG Bears return to catch up on everything—movies, standup, gambling, insane diets, and why Bert can't stop eating 10 egg bites at once. Tom opens up about his recent cancer-screening scare, which led to a brutal five-day water fast, and accidentally dropping 25 pounds while filming El Tigre. Bert shares why his watch doesn't fit anymore, how he tormented his director by throwing Liquid Death cans at 4 AM, and the disgusting way he measures his weight. The Bears also dive into the future of late-night TV, Amy Poehler's move into podcasting, their own TV and film projects, and Bert's insane plan to bet $1,000 every week on the Bucs. Plus: family visits on set, Isla living like a diva in Bert's trailer, Tom's boys discovering fake cocaine, and both Bears gearing up for the upcoming NFL and NCAA football seasons! 2 Bears, 1 Cave Ep. 304 https://tomsegura.com/tour https://www.bertbertbert.com/tour https://store.ymhstudios.com Gambling problem? Call one eight hundred Gambler. In New York, call 8778HOPENY or text HOPENY (four six seven three six nine). In Connecticut, Help is available for problem gambling. Call eight eight eight seven eight nine seven seven seven seven or visit ccpg.org. Please play responsibly. On behalf of Boot Hill Casino & Resort (Kansas). Fees may apply in IL. Twenty-one plus age and eligibility varies by jurisdiction. Void in Ontario. Bonus bets expire seven days after issuance. See sportsbook dot draftkings.com/promos. NFL Sunday Ticket offer for new subscribers only and auto-renews until cancelled. Digital games and commercial use excluded. Restrictions apply. Additional NFL Sunday Ticket terms at https://youtube.com/go/nflsundayticket/terms . Limited time offer. Chapters 00:00:00 - Intro 00:00:07 - The Final Episode Of 2 Bears 00:09:36 - Tom's New Movie & Free Bert 00:21:47 - Why Tom Got So Skinny 00:33:23 - Bert Is Fat 00:42:04 - Family Visits + America's Team 00:45:48 - Bert's Big Bet 00:54:05 - Is Tom Down? 00:58:49 - A Bert Game Show? 01:01:45 - Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Toby sits down with skateboarder Erik Ellington! He chats about skateboarding, Anchorage, Nebraska, the importance of skate graphics, finding out about new music through skateboarding, Balance, Arizona, San Diego, turning pro, moving to Cali, partying hard, getting sober and recovery, meeting Amy, Supra, Deathwish, his new Easy Does It Non-alcoholic beer, family and more!!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode Toby sits down with Rise Against bassist Joe Principe! He chats about Chicago, Warped Tour, punk rock, his dad passing at a young age, skateboarding, vegetarian, first jobs, 88 Fingers Louie, older scary shows, Fireside Bowl, Hopeless Records, skating, Tony Hawk Pro Skater soundtrack, Fat Wreck, Bill Stevenson, signing to a major label, lockdown, new record, social media and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode Toby sits down with Coheed & Cambria musician and writer Claudio Sanchez! He chats about upstate NY, insecurities, names and stories behind the music, comics, his job at the pet store, Shabütie, going to festivals and big concerts, Coheed and Cambria, touring, dark times, longevity, experimenting with different sounds, fear of driving, living in a city, inspirations and interests, the new record, mortality, kids, social media, hip hop and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

On this episode of Christopher Lochhead: Follow Your Different, we sit down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, to unpack what makes for truly powerful brand building. The discussion, sparked by American Eagle's controversial Sydney Sweeney campaign, offers a masterclass in cutting through the noise and making brands that dominate for decades, not just news cycles. In a world obsessed with fleeting attention spans, viral TikToks, and celebrity partnerships, the rules for building a lasting brand have never been more confusing, or more misunderstood. When “attention” has become the trending currency, too many marketers forget the fundamental principles that separate overnight sensations from category-defining legends. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Chasing Attention Versus Owning a Strategic Position Laura Ries doesn't mince words. Right from the start, she asks, “Are we just going out for attention's sake?” In the American Eagle campaign, the retailer had Sydney Sweeney, a star adored by a young demographic. front and center with the tagline “Sydney Sweeney has great jeans.” The resulting hullabaloo proved attention-grabbing, but Laura and Christopher quickly zero in on the flaw: it was a win for Sweeney's personal brand, maybe the category of jeans, but not for American Eagle. Compare this to the iconic Brooke Shields for Calvin Klein moment, seared into pop culture by its taboo-breaking line: “Nothing comes between me and my Calvins.” Everyone still remembers it. And Shields herself, now in her 50s and 60s, gets asked about it to this day. Why did it stick when so many celebrity-driven campaigns fade fast? Laura argues the difference is clear: Calvin Klein tied a provocative moment to a real, ownable positioning idea. It wasn't just attention; it was differentiation, and it transformed the brand. The Leader, the Challenger, and the Power of Contrasts Christopher then adds, “The category king of jeans is Levi Strauss”. If you're not the leader, you can't just market the category; you must establish a well-defined, opposite position. Calvin Klein's campaign worked because it created a contrast in the market: there's an implied competitor, a reason to choose Calvin's over everything else. American Eagle, on the other hand, failed to anchor its campaign in any clear difference or strategic enemy. Christopher asks, “If you're American Eagle, what the fuck are you doing?” To this, they both agree: at the very least, American Eagle, given its patriotic name, should have leaned into American-made authenticity rather than a generic celebrity endorsement disconnected from any unique brand promise. Category Design: The True Differentiator Brands like Dude Wipes and Liquid Death exemplify the playbook for building new categories, and thus, legendary brands. Dude Wipes didn't invent wipes, just as Liquid Death didn't invent water. But they staked out a radically different, memorable position: “Dude” wipes for men, and canned water that resembles a beer or energy drink and brands itself as death to plastics. This isn't attention for attention's sake; it's strategic, memorable, and deeply anchored to a big idea: a core enemy, a new experience, a bold promise. To hear more from Laura Ries and her thoughts on why virality isn't enough to build a legendary brand, download and listen to this episode. Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in S...

In this episode Toby sits down with Shawn and Mark Stern of Youth Brigade/BYO! They chat about going from Canada to Cali,  their dad being a screenplay writer/director, surfing, skateboarding, high school, their first punk show, Another State Of Mind, classic hip hop, melodic influences, bands changing sound, Punk Rock Bowling, different festivals, traveling and culture and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/