Podcasts about liquid death

The statistical truth of an overnight success is eight to twelve years. In this episode of Content Amplified, Bill Harper, founder of BrandBossHQ and a 35-year veteran of helping businesses stand apart, breaks down why brands like Dollar Shave Club and Liquid Death only look like they exploded out of nowhere. Bill's core argument: people don't buy the best products, they buy the products they like the best, and no consumer owns a micrometer to test whose razor blade is actually sharper. He walks through his "hole to the goal" framework, where the brand is the ladder that gets a specific group of people out of one specific pain point: a Raleigh plumber who wins on "we're on time or you don't pay a dime," Volvo owning safety, and FedEx building an empire on "absolutely, positively overnight" back when it was a pure B2B play. He also explains why B2B buyers don't stop being emotional consumers just because they put on a tie. If you've ever been told to compete on having the best product, this episode will change how you pick your story.About BillBill Harper is the founder of BrandBossHQ, where he helps businesses figure out the story they have to tell in order to scale, a philosophy he sums up as "no story, no glory." Classically trained in visual communications, he fell in love early in his career with the external side of business: getting the buyer as excited as the person selling. This year marks 35 years of that work. Bill also shares free brand-building advice through more than 2,500 videos on TikTok.Show NotesConnect with Bill on LinkedIn: https://www.linkedin.com/in/brandbosshq/Bill on TikTok: @BrandBossHQ (2,500+ free brand-building videos)Work with Bill: brandbosshq.comText us what you think about this episode!

In this episode the roles reverse and Toby pulls up to Mark Hoppus' studio & steps to get interviewed! They chat about Toby's past, family, music and much more! Check out episode 342 for Mark's first time on the pod!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters. Here's what this episode covers: Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts

Fingers boozeletter author Dave Infante joins the Brewbound Podcast to deep dive Diageo's ongoing restructuring and workforce slashing under CEO Sir Dave Lewis (aka "Drastic Dave" for his reputation for making big cuts at previous stops).    Infante shares insights from his reporting and conversations with Diageo employees, many of whom wondered why the Guinness and Johnnie Walker maker was so slow to adapt to the modern bev-alc competitive landscape.   "The frustration that I heard from current and former Diageo employees was mostly about why weren't we doing this before we had to start laying everyone off," Infante tells Brewbound editor Justin Kendall and managing editor Jessica Infante (no relation).    "You don't have to get to this point before you start pivoting to RTDs."   The trio also hit recent headlines, including Garage Beer and Liquid Death tapping into the real world animosity around data centers and BuzzBallz's recent Pop-Tarts partnership.   Jessica offered a theory on the BuzzBallz-Pop-Tarts team up: "Kids aren't eating Pop-Tarts. You know who's eating Pop-Tarts? Sad, elder millennials who can't afford anything else and want a tiny treat. The moms who would be out marching on the capitol up in arms against this aren't feeding that to their kids."   "They're the ones who are intrigued by the BuzzBallz Pop-Tarts that they saw on Instagram," Dave adds.   "That's definitely going into their Stanley tumblers," Jess says.

Alex and Kevin are back from California, and due to a scheduling (production) error, the fellas recorded a quick one just a few hours ago! Better late than never! Anyway, they talk about Instagram's new wordmark, Good Good x Callaway, Liquid Death x Garage Beer, JIF, and more!

In this episode Toby sits down with musician Braxton Marcellous! He chats about Engine, different sounds for different people, Democore, music he grew up on, OC, IE, Prince, how he got into guitar, his favorite guitarists, his first concerts, how he grew up, Zulu, new projects, Creed saving his life, his musical interests and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Did you know AI and affiliate review sites decide which mattress brand you see first—before you even step in a store? Here's how to win that game.Think the best mattress wins online? Think again. In this eye-opening episode, Mark Kinsley and PR/affiliate powerhouse Kris Hillberg reveal the hidden playbook behind how mattress and bedding brands become household names—whether or not their products are actually better.Discover why today's digital landscape is driven less by quality and more by who controls review sites, affiliate links, and the new “AI search” engines like ChatGPT and Google's LLMs. Kris shares insider tips on how brands are gaming YouTube, leveraging social proof, and rewriting the rules of SEO—now called GEO and AEO. If you're a retailer, brand, or even a curious consumer, you'll learn why old-school tactics are out, how social media keywords and creator partnerships are essential, and why being “real” will matter more than ever as AI-generated slop fills the web.Feeling lost as Google changes everything, review sites lose power, and affiliate commissions plummet? Kris and Mark break down the new rules—plus the biggest mistake most mattress brands make: ignoring holistic, multi-channel strategies. With concrete examples (Liquid Death, Tuft & Needle, and more!), they'll show you how to build digital gravity and create a surround-sound brand presence that's future-proof.Timestamps:- 00:50 – Why top mattress brands win (it's not product quality)- 03:45 – AI's secret influence on what brands consumers see first- 06:20 – How YouTube & social media now drive mattress discovery- 10:05 – The end of classic SEO: What is GEO & AEO?- 14:30 – Mattress review sites: Are they losing their power?- 18:00 – The “affiliate tax” and the dark side of mattress marketing- 22:15 – Why local retailers are losing to digital-first brands- 27:50 – The surround-sound strategy: What 8-figure brands do differently- 34:10 – Liquid Death & consumer-first branding secrets- 42:00 – Why “realness” beats AI in building trust- 49:00 – The 5-year plan for launching a winning mattress brandConnect with The FAM Podcast:

#915: Moderna shares soar after a breakthrough trial of an mRNA cancer vaccine. Amazon plans to expand its drone delivery service to 500 US cities. The meal-kit delivery company Blue Apron is in shambles after a key supplier goes out of business. It's Neal's Numbers on thieves stealing $200m worth of goods from trains, millennials are actually feeling good about their future, and why answering job inquiries quickly can help you get hired. Finally, Liquid Death launches an ad that suggests using pee to cool down data centers.  Learn more at https://www.rubrik.com/mb Grab tickets to our Performance Revue show! https://www.morningbrew.com/events/brew-performance-revue-2026?utm_campaign=performance_revue_2026&utm_source=mbd Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

The anti-AI backlash is becoming more meme-driven and politically powerful—but also, in a few important ways, more productive. NLW looks at Liquid Death's viral Jason Kelce ad, Josh Shapiro's aggressive new data center rules, and OpenAI's voluntary training pause to ask whether the AI debate is finally creating room for concrete standards instead of blanket bans. Free Webinar - Agentic Loops for Knowledge Workers - 8/26/26 26pm https://aidailybrief.ai/webinarBrought to you by:KPMG – Research from KPMG and the University of Texas at Austin shows the highest-impact AI users treat AI like a reasoning partner — and those skills can be taught at scale. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kpmg.com/us/Sophisticated⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Harbor - Invest in the AI ecosystem. ⁠⁠⁠⁠⁠https://www.harborcapital.com/aidaily⁠⁠⁠⁠⁠Hyperagent - Hire a fleet of always-on agents. New users get $1,000 in inference. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hyperagent.com/aidailybrief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rackspace Technology- One accountable partner to build, operate and run your full enterprise AI stack ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rackspace.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Section - Section turns AI investment into workforce transformation and ROI - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sectionai.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blitzy - Want to accelerate enterprise software development velocity by 5x? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AssemblyAI - The best way to build Voice AI apps - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.assemblyai.com/brief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://pod.link/1680633614⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our Newsletter is BACK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aidailybrief.beehiiv.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in sponsoring the show? sponsors@aidailybrief.ai

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Episode 408 0:00 – Intro & Welcome 0:33 – Tea, Liquid Death & Fancy Waters Banter 1:45 – Introducing Ryan 2:00 – Ryan's Personal Improvement Plan 3:09 – Community & Podcast Comfort 3:43 – Bowling, BGG Spring & Conventions 4:36 – Ryan's Background & Life 5:47 – Raising a Big Family 8:18 – Sibling Dynamics & Parenting Reflections 10:56 – Sports vs. Broadway for Ryan's Son 13:37 – Smoking & Barbecuing Meats 17:09 – Aging Hobbies, Therapy & Old References 18:13 – Actor Podcasts & In-Character Wishful Thinking 23:48 – Arm Wrestling Obsession 29:14 – Algorithm-Driven TV Discoveries 30:37 – Defining “Campy” 32:07 – One Piece Explained + Ted Lasso Vibes 35:50 – Genre Trends & Cultural Impact 38:24 – Zombie Apocalypse Daydreams 39:26 – Board Games: Ezra and Nehemiah 43:02 – Teaching Weight & Replay Concerns 46:33 – Collection Curation & Underplayed Gems 57:33 – Classic Beige Euros & Concordia 59:31 – Recent Award Winners 1:02:07 – Being Open to New Experiences 1:03:08 – Board Game Arena Stats 1:05:34 – Closing & Titles 1:06:28 – Outro

Still dealing with this crud in my sinuses. Tired of blowing my nose…coughing…and mouth-breathing. Also had a very interesting night thanks to our most recent attempt to form a neighborhood association last evening. In the news this morning, Frank Beard of ZZ Top passed away, a crazy person in a mask filmed himself chasing & terrorizing people, a couple on a cruise ship attacks a family that asked them to quiet down, human remains are found at Lake Mead because of drought, a recall on frozen fruit bars, and a frat-bro cocaine trafficking ring! In sports, the Brewers thoroughly dominated the Mariners with a historic beatdown yesterday, a look at the NFL's preseason week 2 schedule, the league is definitely going to be adding one…if not more…teams internationally, the founder of ESPN passes away at age 93, and next year's WNBA All-Star Game is coming to Ball-halla! We talked about what's on TV & streaming today/tonight. Plus, Liquid Death & Garage Beer are teaming up to help cool down A.I. data centers with your pee-pee…Tom Holland is raking in the dough thanks to the new Spider-Man movie, and a recent study conducted by Harvard University found a direct link from new album releases to increased car crashes! A few "hero rats" are part of a new exhibit at the Sacramento Zoo…and Olympic Gold Medalist Jordan Chiles returns to her high school to thank her for the lasting impact she made on her life. Hump Day means "One Gotta Go Wednesday", and this morning's edition was all about party apps!! Which one would you get rid of FOREVER???? Deviled eggs? Pigs in a Blanket? Grape jelly meatballs? Slow-cooker lil' smokies? Or Wisconsin sushi????? We also had not one…but TWO "Karens of the Day". A woman in Denver who got really pissed at a DoorDash driver. And a TV news anchor who got fired for her actions towards a former co-worker. Elsewhere in sports, an arrest has been made in the Greg Biffle theft case, Connor Zilisch signs with a new team, Amanda Anisimova had people wondering what she was drinking during a recent tennis match, and Cubs fans brawled with White Sox fans in the cheap seats. And in today's edition of "Bad News with Happy Music", we had stories about a #FloridaMom who let her 11 year-old child drive her vehicle to a 7-11, a museum in Philly devoted to how awful people from Philadelphia can be, a guy who got upset with how long his order was taking at an Applebee's, a bear that broke into a woman's home & ate her leftover KFC, a woman who died and came back to life got a parking ticket, and a couple in Arizona who were stealing a bunch of books from the local library & then selling them.See omnystudio.com/listener for privacy information.

Good Morning BT with Bo Thompson and Beth Troutman | Wednesday, August 19th, 2026. 6:05 Beth’s Song of the Day 6:20 Guest: Theresa Payton (Cyber Security Expert) - A.I. firing employees | A.I. Book eating update 6:35 SC GOP Senate debate recap 6:50 RAM Biz Update; Jason Kelce teams up with Liquid Death for new ad campaign 7:05 Panthers in Jacksonville for joint practice with Jaguars 7:20 More from the South Carolina GOP Senate Debate 7:35 Mark, Bo and Beth talk CMS press conference yesterday 7:50 Winterble Wednesday: Crossing the Streams with Brett Winterble 8:05 Steve's Birthday Celebration! 8:20 New study finds how you wear your sunglasses, matters 8:35 Guest: Dr. Scott Huffmon (Poli-Sci Professor at Winthrop) - SC GOP Senate debate 8:50 Dr. Scott Huffmon cont. - SC Senate race 9:05 Guest: Shawn Flynn and Gina Sheridan (CRVA) - Charlotte tourism 9:20 Shawn Flynn and Gina Sheridan (CRVA) cont. - STELLAR Awards 9:35 CMS hold press conference with Crystal Hill 9:50 CMS press conference cont.See omnystudio.com/listener for privacy information.

Duolingo built the internet's favorite brand on rented land—the best shared media engine on the planet, run through one green owl on platforms it doesn't control. In this month's PESO Model® Diagnostic, Gini Dietrich looks at what the legend leaves out: an owned media record too thin to defend the brand when the 2025 "AI-first" backlash hit. You'll learn why Duo's chaos is actually disciplined character work, why AI engines ignore your funniest channel and cite your machine-readable record instead, and the three fixes that apply to any brand being told to "just go viral." Read the full article: https://spinsucks.com/communication/duolingo-peso-model-diagnostic/ Links: Take the free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/  The series so far: Budweiser, Liquid Death, Peppa Pig, and HubSpot at spinsucks.com

In this episode Toby sits down with musician & producer Nick Jett! He chats about moving from Memphis to LA, coming from a family of drummers, playing instruments early, different drummers, recording with Chad Gilbert, Piece By Piece, Terror, producing bands, becoming a dad and touring with family, diet and running, cycling, Carry On coming back and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley, an ecommerce entrepreneur with over $20 million in annual revenue, delivers a comprehensive guide to building a true brand. He argues that most ecommerce sellers operate transactional "product acquisition machines" rather than genuine brands. Josh presents a 16-step framework across three phases: defining your brand identity, expressing it consistently, and compounding trust over time. He emphasizes that real brands drive customer loyalty, premium pricing, and long-term competitive advantage—ultimately shifting entrepreneurs from chasing short-term sales metrics toward building sustainable, generational business value.Bullet Points:Importance of branding for ecommerce businessesDifferences between building a brand and running a product acquisition or arbitrage businessChallenges faced by ecommerce sellers, such as increasing conversion rates and reducing customer acquisition costsThe misconception that having a trademark or storefront equates to having a brandCharacteristics of a true brand versus a product acquisition machineA comprehensive 16-step framework for building a brandPhases of brand development: defining, expressing, and compounding the brandStrategies for creating a recognizable brand identity and customer experienceThe significance of customer journey mapping and brand loyaltyMetrics and practices for sustaining brand equity and protecting brand integrityTimestamps:00:00:00 The Power of BrandingThe host lists eight benefits of strong branding, such as higher conversion rates, repeat purchases, and lower acquisition costs.00:01:01 What is Branding?The host introduces the topic of branding and a 16-step framework for building a brand for your e-commerce business.00:02:11 Custom GPT and ResourcesThe host mentions a custom GPT and slides available to help listeners implement the 16-step framework discussed in the episode.00:03:11 Host IntroductionJosh Hadley introduces himself, his e-commerce experience, and his podcast, E-com Breakthrough, for e-commerce entrepreneurs.00:04:12 Brand vs. Product Acquisition MachineThe host differentiates between building a true brand and simply operating a product acquisition or arbitrage business, common on Amazon.00:07:06 What a Brand IsA brand builds trust, optimizes for customer retention, focuses on long-term growth, and is difficult for competitors to copy.00:10:53 How Brands CompoundThe host explains how brands create a compounding effect through customer trust, repeat purchases, word-of-mouth, and easier product launches.00:12:43 The 16-Step Brand Framework IntroductionAn overview of the three phases of the branding framework: defining the brand, expressing it, and compounding its value.00:13:43 Step 1: Choose Your Primary CustomerA strong brand serves a niche customer. Defining this avatar makes all other branding decisions much easier.00:17:40 Step 2: Choose the Outcome You OwnCustomers buy products to achieve an aspirational identity. Brands must own the outcome their product provides, not just the product.00:23:48 Step 3: Choose Your AssociationsA brand is built by repeatedly connecting your company to a small number of desirable ideas, words, or phrases.00:26:54 Step 4: Write the Brand PromiseCombine your customer, outcome, and approach into a clear internal statement that serves as a decision-making tool for your business.00:28:02 Step 5: Define What the Brand Is NotBrands become clearer through exclusion. Deciding what your brand refuses to be is as important as defining what it is.00:30:06 Step 6: Choose Your Hero ProductYour hero product is the clear entry point that teaches customers what your company means and establishes your brand's identity.00:33:05 Step 7: Make the Product RemarkableThe product experience earns the second purchase. A remarkable product builds durable trust and generates powerful word-of-mouth marketing.00:34:25 Step 8: Create a Recognizable Brand IdentityDefine your brand's personality through one of three models: founder-led, a brand character, or a design-led identity.00:39:34 Step 9: Build a Distinctive Visual and Verbal WorldDesign makes your brand's meaning easier to recognize. Your brand should be identifiable even without its logo.00:40:26 Step 10: Audit the Current Customer ExperienceEvery customer encounter either reinforces or contradicts your brand promise. Audit all touchpoints, from packaging to social media.00:47:34 Step 11: Reinforce Through Trusted AssociationsBorrow trust by deliberately pairing your brand with people, organizations, or communities that already represent your brand's core values.01:02:29 Step 12: Repeat the Same Meaning ConsistentlyBrands are built through consistent repetition. While campaigns can change, the core meaning and message must remain recognizable over time.01:05:36 Step 13: Build the Next Purchase into the BrandMap the customer journey to create a logical product ecosystem that guides customers from one purchase to the next.01:08:23 Step 14: Align Every Customer TouchpointThe brand is the total experience. Ensure every interaction, from advertising to customer support, reinforces your brand promise without contradiction.01:13:36 Step 15: Run a Monthly Brand ReviewConduct a monthly review to prevent brand drift, track key metrics, and ensure all activities align with your brand strategy.01:21:16 Step 16: Protect and Compound the MeaningBrand building is ongoing. Use a brand extension test before launching new products to ensure they reinforce your core meaning.01:24:41 Final Thoughts and Call to ActionThe host summarizes the framework, offers a custom GPT and slides, and asks listeners to share and review the podcast.Links and Mentions:Tools and Resources  "Custom GPT for Brand Building": "00:02:11"  "Ecomm Breakthrough YouTube Channel": "00:09:58"  Notable Concepts and Frameworks  "16-Step Framework for Branding": "00:12:43"  Brands and Examples Mentioned  "Boom Beauty": "00:14:45"  "AG1": "00:15:46"  "Liquid Death": "00:16:39"  "Patagonia": "00:22:41"  "Rolex": "00:22:41"  "Apple": "00:22:41"  Videos and Content  "

Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

In this episode Toby sits down with author and Earth Crisis vocalist Karl Buechner! He chats about touring, his book The Unraveling: The Counsel of Crows, possible cartoon plans for the book, the world changing, behind the scenes of the book process, Earth Crisis & veganism in 2025 and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

EXECUTIVE SUMMARY Christopher Nolan built real wooden ships and sailed 65-pound IMAX cameras into open water for The Odyssey instead of rendering the ocean in CGI. Mike Brevik breaks down what that decision means for marketing in 2026, when 71% of customers say they can spot a fake brand on sight. This is the Nolan Effect: the brands willing to carry real weight are the ones taking market share from everyone hiding behind polish.   KEY TAKEAWAYS The Nolan Effect: audiences are choosing real over perfect, in movie theaters and in their feeds, and brands that keep faking it are losing trust permanently, not temporarily. 71% of customers can spot an inauthentic brand, and 58% of those people never buy from that brand again. Technology isn't the problem. Brands are using CGI, scripts, and automation to avoid real conversations instead of using them to tell better stories. Liquid Death and Patagonia prove the case: a brand that commits fully to a real identity outperforms a brand that plays it safe. Your tangible monster is the one real, uncomfortable thing you build this week: a handwritten note, an unedited video, an honest admission of a mistake. LINKS AND RESOURCES Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com   KEYWORDS authentic marketing, brand authenticity, Nolan Effect, Christopher Nolan marketing, The Odyssey IMAX, synthetic detector, influencer marketing trust, Edelman Trust Barometer, Liquid Death branding, Patagonia Black Friday campaign, AI generated content, brand identity 2026, Brand Retro Mindset, marketing authenticity 2026, real over perfect, user generated content, sponsored content trust, brand storytelling, tangible monster, Mike Brevik EPISODE HIGHLIGHTS [00:00:30 - 00:01:03] Nolan built real wooden ships and sailed 65-pound IMAX cameras into unpredictable weather instead of rendering the ocean in CGI. [00:01:34 - 00:02:03] The Edelman Trust Barometer: 71% of customers can tell when a brand is faking it, and most of them never come back. [00:02:34 - 00:03:05] Brands are using AI bots to respond to real human pain with a coupon code, and wondering why nobody trusts them. [00:04:34 - 00:05:03] The audience feels friction. Heavy cameras, real weather, and wooden ships make what's on screen impossible to fake. [00:05:34 - 00:06:34] Liquid Death turned canned water into a $263 million brand by committing fully to a real, dangerous identity. [00:06:34 - 00:07:34] Patagonia told customers not to buy their jacket on Black Friday. It became their highest-selling season ever. [00:07:34 - 00:08:34] Nolan built practical monster effects instead of rendering them in a computer, because real fear on set creates real fear in the audience. [00:10:34 - 00:11:34] Mike's challenge: do one uncomfortable, real thing in your marketing this week, not next week.

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you're not building systems to measure real sales impact, you don't have a business. Kipp and guest Benoit Vatere (Liquid Death's Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death's explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue.  Mentions Benoit Vatere https://www.linkedin.com/in/benoitvatere Liquid Death https://liquiddeath.com/ Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Mike Cessario https://www.linkedin.com/in/mikecessario Landman https://www.paramountplus.com/shows/landman/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

This week's episode is a fun one, with guests Bonnie Dennison & Alison Barton, or the directing duo known as Bonabart. They are LA-based directors rostered at Tool of North America, and are known for their comedy chops working with brands such as Wendy's, Subway, Amazon, Spotify, and Liquid Death. They also are writers on the upcoming Amazon series “Ride Or Die” starring Hannah Waddingham and Octavia Spencer, and have a series called “Granted” in development at Warner Bros Animation. Bonnie & Alison share some funny stories, insights on the job, and a reminder on how crucial collaboration is for our industry, whether you're a directing duo or not.Some highlights include:Transitions from actresses, to creating their own sketchesHow budget changes the approachSourcing inspiration from lifeAlmost quitting the industryAnd even how to approach client dinners Much gold to be found here. Don't miss it!Links:Ride or Die Season 1Bonabart's SiteBonnie & Alison's Work | Tool of North AmericaIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

In this episode Toby sits down with Dwid Hellion of Integrity! He chats about going from Indiana to Louisville to Ohio, his longtime friendship with Derrick, getting into skating and punk, strict household, going to a bad boy school, roadie, making merch in high school, straight edge, Integrity, first shows, Belgium, his kids, writing lyrics and doing the album artwork, Dark Empire and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trusttrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built.Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids). If Part 1 was about the shift, Part 2 is about the mechanics.Elise Zareie on why longer funnels convert better in weight-loss and health but fail on kids apps, where a parent just wants to hand the phone over. Andrey Shakhtin on Noom's 120 to 140 screen funnel as the industry ceiling. Mike Gadd on why your MMP, your ad network, and Google Analytics will never agree, and why that is fine once you pick a source of truth. Jacob Rushfinn on cohort-quality guardrails: ROAS alone gets gamed, so you need activation rate, D1, D7, and trial-cancel rates on the same chart. Patrick Stuart-Constant on a Liquid Death-inspired ad that mocked confused users and ran profitably for months.Video Chapters:00:00 Recap of Part 100:45 Jacob: start with 10 to 15 screens, not 10002:00 Elise on why funnel length is vertical-specific04:00 Andrey on Noom's 120 to 140 screen funnel07:00 Platform hell: MMP, ad networks, and Google Analytics09:30 Mike on picking a source of truth, using SKAN as a check11:00 Andrey on optimizing for ROAS over conversion rate11:45 Down-funnel accountability for UA teams12:30 Jacob on cohort-quality guardrails (activation, D1, D7)14:20 Mike on tying campaign data to attribution and events15:30 Elise on creative-quality health checks17:00 Quick-fire: paywall and pricing wins18:30 Quick-fire: standout creative wins20:00 Closing advice from all 5 panelistsTopics covered:- Funnel length: when longer converts better, when it kills conversion- Platform hell: MMP as source of truth, SKAN as check- ROAS over conversion rate as the campaign KPI- Down-funnel accountability and cohort quality guardrails- Creative wins from social listening and negative comments- Paywall wins: intro offers, multi-page paywalls, paid trialsLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

In this episode Toby sits down with Bryan Garris of Knocked Loose! He chats about his on stage intensity, influences, vocals, playing on Jimmy Kimmel, the Grammys, religion and spirituality, coming from a musical family, musical interests growing up, straight edge, XweaponX, fitting into a genre, having a tight family, fear of flying, touring with Metallica, hip hop and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

In this episode of The Minny Weekend, Jack brings back the signature mix of Minnesota sports, lifestyle talk, and honest opinions that fans love. He kicks things off with a detailed review of Liquid Death's Strawberry Terror, then dives into the Sports Poll app, the 3M Open, the Minnesota Lynx, Unreal's latest collab, and a full slate of bold predictions across the Timberwolves, Wild, Vikings, Twins, and more.Jack also reacts to major offseason and league news, including the Quinn Hughes extension conversation and LeBron James landing with the 76ers, before closing things out with this week's underdog parlay picks. If you want a fast-paced episode packed with local sports insight, product takes, and a few unfiltered hot takes, this one delivers.$15 off your UNRL order go here ----- https://prz.io/LL4OYo9cYSign up for Underdog and get your bonus!!! ----- https://play.underdogfantasy.com/jack...Use Code: MINNYWKND on the SportsPulse Poll App!

In this episode Toby sits down with hardcore legend Walter Schreifels for a part 3! He chats about his first jobs, touring, always writing music, GB, modern hardcore, classic NY hard-core and hip-hop scene melding together, producing bands, solo project and the industry, new Quicksand album, social media, therapy and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire. Jim is joined by three marketing leaders approaching that challenge from very different industries: Manu Orssaud, Chief Marketing Officer at Duolingo;Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death; and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing. —This week's episode is brought to you by Havas and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode Toby sits down with Nick Hexum & Aaron "P-Nut" Wills of 311! They chat about how they all met, their history, band name, moving to LA, touring DIY, making the music they want, side projects, cruises, non-profits, hip hop, their kids playing shows, social media, gratitude, being open minded, 311 day, influences, regrets and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Trust Records- https://trustrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

What does it take to “win the internet for a day”?  What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs?  Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier joins Liquid Death's Chief Media & Digital Commerce Officer Benoit Vatere for a refreshing conversation on the ‘method behind the madness' of one of the most talked-about brands in marketing.  From its outrageous creativity of “doing the unexpected” to its masterclass ability of turning awareness into sales, Benoit cracks open the can on how Liquid Death built a category-defining brand and why the company – less than a decade in, is only just getting started.  00:00 Liquid Death's Marketing Playbook 02:30 Why the Best Ideas Start Dumb 05:00 No Briefs. No Agencies. Just Comedy. 08:00 How Viral Campaigns Are Created 11:10 Winning the Internet vs. Driving Sales 15:10 Building a Billion-Dollar Challenger Brand 19:00 Why Liquid Death Has No Brand Guidelines 22:15 The Metrics That Actually Matter 27:00 Marketing Lessons Any Brand Can Use 28:15 Why AI Can't Replace Great Creativity 34:00 The Future of Digital Commerce 37:35 Three Takeaways for Every CMO

In this episode Toby sits down with Angus, Tate & Hudson of Start Today! They chat about their new album, other bands they've been in, different types of music they're into, high school, how they got into music, AI, hip hop, knowing their music roots, their recent Terror tour and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

Andy Pearson, VP of Creative at Liquid Death, explains why brands should stop thinking like advertisers and start thinking like entertainers. We dive into how Liquid Death built one of the largest organic audiences without relying on paid media, why humor is an underrated marketing tool, and why the best brands behave more like memorable characters than carefully managed style guides. We also pressure test some of the ideas behind The Relevance Project, discussing audience building, paid media, share of voice, and why Liquid Death doesn't have a brand book.     About: This podcast is produced by Port Side, a content strategy + production studio that helps outdoor brands become relevant, recognized, and build an audience. Want to learn more about how we can help? Enjoy this episode and discover other resources below: Relevance Project | We're building three brands in public. Follow along Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show?  LinkedIn | Connect with Cole Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.  

In this episode Toby sits down with Greg Attonito of The Bouncing Souls! He chats about the ECFU tour, still playing at this age, touring, their new record, soccer, early life, City Gardens, Chunksaah, DIY instead of a major, BYO, Johnny X, coffee, Epitaph, K8, making futons, moving to NY, their albums, his family, Play Date, all of his art and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

In this episode Toby sits down with AFI bassist Hunter Burgan! He chats about going from Long Beach to Grass Valley, his dad introducing him to different music, school band, breakdancing and rapping, basketball, skateboarding, video games, first bands, working on a record with his dad, The Force, AFI, Hunter Revenge, The Sekrets, vintage gear collection, AFI trajectory, Lektron, his lifestyle and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that track was built months in advance, one creator at a time, by Griffin Haddrill and his team at LV8. By moving past the standard 48-hour launch spike and focusing on an always-on creator strategy, they drove over 80 million views and a staggering 9% engagement rate. What You'll Learn in This Episode How to move past the standard 48-hour launch spike and build true cultural momentum What a deep, hyper-specific audience mapping approach looks like compared to standard demographic targeting How to build and organize a massive global framework of editors for real-time clipping strategies Why organic marketing and performance marketing must live in separate, equal buckets to scale effectively The real data behind human-led vs. AI-driven creative performance and how it impacts consumer retention Episode Chapters (00:00) Intro (04:00) Moving Beyond the 48-Hour Launch Spike (05:29) The Power of Depth in Audience Targeting (07:22) Setting a 9% Engagement Rate Standard (08:31) Capturing Lightning in a Bottle with Speed to Market (09:59) The Underbelly of Social Strategy: Clipping and Global Editors (11:39) Splitting the Buckets: Organic Brand Building vs. Performance Marketing (14:12) The Hidden Impact of AI on Consumer Attention and Retention (18:48) Human-Led Creative vs. AI Performance Data (21:48) The Brand That Made Griffin Smile (22:30) Outro About Griffin Haddrill Griffin Haddrill is the founder of LV8, a Gen Z-founded and led digital-first agency based out of Las Vegas. LV8 specializes in creator-led strategies that drive massive digital culture momentum for music labels and global legacy brands alike. Known for pushing past traditional marketing frameworks, Griffin and his team have orchestrated high-profile lifecycle campaigns for artists like Addison Rae and major entertainment partnerships with Columbia Records. What Brand Has Made Griffin Smile Recently? e.l.f. Cosmetics recently put a massive smile on Griffin's face with their unexpected Liquid Death collaboration. He loved how two highly unique, disruptive brands came together to create something incredibly fun, cool, and beautifully chaotic for their shared communities. Resources & Links Connect with Griffin on LinkedIn. Check out the LV8 website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Most brands compete against other brands. Liquid Death competes against entertainment. Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Americus Reed to explain how the company builds campaigns designed to “win the internet.” From hiring comedians and creators instead of traditional marketers to developing ideas in a writer's room environment, Greg shares the unconventional approach behind one of the most talked-about brands in marketing. They discuss why most people distrust marketing, how humor drives sharing, what brands can learn from entertainment, and the creative process behind some of Liquid Death's most successful campaigns. Hosted on Acast. See acast.com/privacy for more information.

Takeaways The consumption of cold coffee has significantly increased. Cold coffee beverages have become a focal point for brands. Cold brew and iced coffee are distinct products. Coffee milk is a traditional beverage in Rhode Island. The market for cold coffee is expanding rapidly. Investment in cold coffee has surged in recent years. Cold brew production requires specific equipment and processes. The rules around cold brew are not clearly defined. The future of cold coffee looks bright with ongoing innovations. Cold coffee is a viable product that is here to stay. American coffee culture is often criticized for its reliance on sugar and artificial flavors. There is a growing demand for purist cold coffee products, especially from international markets. Espresso is considered the purest form of coffee, and its quality is paramount. Coffee can serve as an effective pre-workout beverage, tapping into the health and wellness market. The ready-to-drink coffee market is saturated, but there are still opportunities for unique branding. Innovative branding, like that of Liquid Death, can help coffee brands stand out in a crowded market. Cold brew coffee has distinct flavor profiles that differ from flash brewed coffee. There is potential for cold brew-only brands to thrive in the current market. Coffee businesses must acknowledge the public's love for cold coffee to succeed.     Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

In this episode Toby sits down with musician Jade Puget! He chats about his poor upbringing, being a gifted kid, parents being musicians, breakdancing and hip hop, skateboarding and punk, Influence 13, Redemption 87, graduating from Berkeley, AFI, his influences, Blaqk Audio, commercial jingles, meeting his wife, XTRMST, his lifestyle, Birdlegs, all of his different projects, the new AFI album, touring and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don't use trends.It's a lot.In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take.You'll learn why most marketing advice feels stressful even when it isn't technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing.In this episode, we talk about:

The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg recap their time at the Signal conference before diving into one of the biggest debates facing organized real estate: what exactly is the MLS supposed to be? The conversation centers on "Pool," ThousandWatt's thought experiment for a national home exchange that would compensate listing contributors and charge data users. Rob argues the concept reveals a growing belief that the MLS is primarily a data repository, while Greg sees it as a modernized form of cooperation. From there, the discussion expands into the purpose of MLSs, the difference between cooperation and marketing, portal participation, private listing debates, government intervention, and whether the industry is losing sight of its core mission. Key Takeaways Rob discusses his new consulting engagement with Compass and why he believes independent opinions remain critical. Highlights from the Signal conference, including the branding lessons behind Liquid Death and ThousandWatt's "Pool" concept. Rob reveals Pool closely mirrors the Nexus MLS model he previously attempted to build. A debate over whether MLSs are fundamentally data repositories or broker cooperatives. Greg and Rob clash over the relationship between cooperation, compensation, marketing, and listing distribution. Discussion of off-market listings, seller choice, "velvet rope" marketing, and government involvement in real estate policy. Why both hosts believe the industry needs a clearer answer to the question: "What is the MLS?" Links 1000Watt's Pool Website Greg's 'Limited Exposure' Article  Rob's Analysis of Connecticut Law  Compass on Private Listings Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

It's the return of Toby's best bud Josh Brolin! Listen as they catch up, hang out and celebrate the 400th episode! Catch Josh on previous episodes 168 & 315! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby 

Branding is losing its personality. In the race for digital efficiency, the world has succumbed to “blanding”—clean, neutral, and entirely safe design built for algorithms instead of people. Mark Nichols, Creative Director and Co-Owner of WMH&I, joins the show to challenge this rise of system-friendly simplicity. He shares why the brands that truly matter must push against global scalability, embrace their unique quirks, and design for humans—even if that means not being for everyone. What You'll Learn in This Episode - Why brands are paying millions of pounds to strip away the exact quirks that drive human connection The strategic power of distinctiveness and why only fifteen percent of brand assets are actually memorable - How a sector agnostic approach allows creatives to cross pollinate ideas from fashion into electric vehicles - The shift from designing for machine efficiency to using live data sets and creative code for living brandscapes - Why Nike should have doubled down instead of backing out when a bold running campaign polarized audiences Episode Chapters (00:00) Intro (01:08) The Rise of Blanding (03:34) The Value of Distinctiveness (04:48) Sensory Storytelling with Red Breast Whiskey (07:31) The Case for Being Sector Agnostic (12:04) Overcoming Client Fear of Polarization (16:30) Idea Driven Branding vs Style Points (19:42) Embracing Irreverence and Creative Code About Mark Nichols Mark Nichols is the Creative Director and Co-Owner of WMH&I, a sector-agnostic creative agency specializing in bold rebrands that push against global scalability and machine efficiency. Trained as a multi-disciplined designer, Mark began his career at WMH&I as a graduate, refined his craft at leading agencies like Taxi Studio and Jack Renwick, and ultimately returned home to lead the agency's creative output. His exceptional, award-winning work for global giants and boutique brands alike has earned recognition from the New York Festivals, Art Directors Club, Pentawards, and Brand Impact. Beyond the agency, Mark is a dedicated champion of design education, lecturing internationally at institutions ranging from his alma mater, the Norwich University of the Arts, to IDEP Barcelona and the University of Delaware. What Brand Has Made Mark Smile Recently? Mark smiled recently at the daring and irreverence of brands that lean entirely into their distinct personalities. He highlighted Liquid Death's punk-media approach to the water category, alongside Nike's willingness to reflect the gritty reality of their consumers—such as their London campaign noting that running in the city is awful, but loved. Mark prefers brands that choose a clear voice and stand their ground rather than homogenizing their message for safe, forgettable neutrality. Resources & Links Connect with Mark on LinkedIn. Learn more about WMH&I. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this World Cup-themed episode of The Liquid Lunch Project, Matt and Luigi break down what every business owner can learn from sports fans: people don't stay loyal because you asked nicely. They stay because they feel something. Customers buy. Fans come back, talk about you, forgive the occasional screw-up, and send people your way without needing a bribe. That kind of loyalty does not happen by accident. It comes from trust, clear service, strong brand identity, and a customer experience people actually remember. No guest this week. Just Matt, Luigi, World Cup fever, and a very serious question for your business: Would anyone root for you if they didn't have to?  

In this episode Toby sits down with artist Joey Feldman! He chats about going from Philly to Cali, his art and fans, getting into substances early on, hanging around the misfit kids, getting bullied, dealing weed, Crazy Eddie's, being an addict and homeless, getting into the program, getting sober and getting illustration jobs, starting his own painting business, meeting his wife, starting his art and making prints and selling them, getting a break and doing art for Pearl Jam, loss of family, therapy, comics and much more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby

In the second of the monthly PESO Model® Diagnostic series, Gini Dietrich diagnoses the operating system behind Liquid Death, the rare brand sitting at Stage 5 / Leadership on the PESO Maturity Ladder, where the operating system isn't supporting the product. It IS the product. Take the free PESO Model® Diagnostic at spinsucks.com/self-peso-diagnostic, or learn about the 2026 PESO Model® Certification at spinsucks.com/peso-model-certification.

In this episode Toby sits down with Evan Seinfeld! He talks about Biohazard coming back, freedom, Mantorship, his history, redefining a "man", his current lifestyle, dancing to techno and house, being intentional, influences, social media, their new album and tour and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby  

In this episode Toby sits down with skateboarding legend Eric Dressen! He chats about skating all the time, battling injuries, getting discovered, skating at a very early age, getting sponsored in '77, surfing, Dogtown, Santa Cruz, tattooing, being sober and back on Santa Cruz currently, Japan, being inducted into the skateboarding hall of fame, learning life through AA, sumo wrestling, getting tattooed and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Mark Rampolla built ZICO Coconut Water over nine years and sold it to Coca-Cola for over $200M. Then seven years later, bought it back. Now he's rebuilding it bigger than ever, going for $1B+, and documenting the entire process. Mark also leads GroundForce Capital, a $600M firm investing in companies like Liquid Death, Bobbie, and Humm Kombucha. And he's using this rebuilt operating system—FreedomOS—to take ZICO past where it was when he sold it the first time. Not with more grind. With more clarity, more ease, and more fun. Mark joins Justin to discuss beverage, entrepreneurship and more.

In this episode Toby sits down with Sam Velde! He chats band management, family history, mom taking them to the record store, discovering punk, working with record labels and in the film industry, Bluebird, Yuckmouth, different jobs with music, all his bands he works with,tennis, hiking and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode Toby sits down with Trust Records very own Joe Nelson! He chats about Huntington Beach, Fountain Valley, discovering punk music, heavy drugs and drinking early on, discovering straight edge, Sloth Crew, Uniform Choice, Radical Student Republic, the Oxnard scene, starting Ignite, becoming vegetarian, Killing Flame, touring with Rival Schools, managing and touring the Aquabats, the merch business, Trust Records, the Intense Energy doc, possible future releases and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode Toby sits down with bassist Franklin Rhi! He chats about being born and raised in Queens, discovering records at a young age, metal and hardcore, his mom, his first concert, graffiti and street culture, Ezec, hard drugs very early on, being an angry kid, Crown Of Thornz, Krishna, meeting Adam and joining Shelter, Queens to LA, the infamous car accident, being thankful for experiences, his influences and much more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Flatspot Records- https://flatspotrecords.com/ The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/