Podcasts about liquid death

In this episode Toby sits down with singer/songwriter and long time friend Hayley Williams for their part 2 episode! This is the longest, deepest, realest & most honest conversation Toby's had with any of his friends on here! He covers her entire life & career up until now, the highs & lows and everything in between. Check her out on Instagram! @yelyahwilliams @hwhq @paramore @powersnatched Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode of The Pencil Pushers Podcast, host Mike Rosado sit down with artist, writer, and creative director Will Carsola of Liquid Death to trace his path from drawing for laughs as a kid to shaping one of the boldest brands in modern marketing. Will talks about growing up mostly in Virginia, early influences like Garbage Pail Kids, and how humor became central to his voice as an artist. He shares stories of leaving Virginia Commonwealth University, bartending to get by, and spending years making DIY sketch comedy and early animation before YouTube helped his work gain traction. The conversation also covers his collaboration with Dave Stewart, pitching Adult Swim, and how a key creative shift led to the cult hit Mr. Pickles, which ran for three seasons and spawned the spinoff Mama Named Me Sheriff. Will then dives into his journey with Liquid Death, from creating the skull logo and early campaigns to becoming creative director, and discusses the brand's philosophy of making fun of marketing, the balance of edgy humor, and his creative approach: make things for the love of it, lower the pressure, and use "write-offs" to unlock great ideas. Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor) Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com) 

Crack open a Liquid Death and join us as we analyze the high-tech, low-life world of the new Running Man. We're looking at the cold, clinical design of the Hunters (giving us major THX 1138 vibes) and the terrifyingly relevant "Deepfake" technology used by the Network. Support the show: Make sure to visit our affiliate sponsor Live Bearded. Grab some premium beard care and support the pod by using our link! https://livebearded.com/2GEEKS.

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Ready to rethink what it really takes to win in business and life? In this eye-opening preview from the Travis Makes Friends interview, Travis brings on serial entrepreneur and investor Mike Lazerow, cofounder of Buddy Media and partner at Slow Ventures, to unpack the raw truth behind “overnight” success. From creator-led brands like Sour Strips and Liquid Death to scaling social media software during the early Facebook days, Mike reveals how distribution, passion, and a “roll the dice and stay on the field” mentality can turn simple ideas into nine-figure outcomes. He shares unfiltered stories about giving office space to Gary Vaynerchuk, investing early in Facebook, and discovering who his real friends were when it came time to promote the book he wrote with his wife, Kass. You'll also hear how health scares, shifting priorities, and a decision to double down on content reshaped his focus on legacy, generosity, and a “how can I help?” approach to relationships. Don't miss this powerful preview—hit play now and get a front-row seat to how great businesses, great partners, and great opportunities really come together.Full Episode: https://youtu.be/0bOZxTDw89Q Connect with Mike Lazerow: - IG: https://www.instagram.com/kassandmike/ - Website: https://kassandmike.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Liquid Death reached a $1.4 billion valuation selling water in cans. Meanwhile, banks spent $500 billion on transformation last year and still struggle to stand out. The gap isn't money - it's courage. Most banks are still designed to protect the status quo. Risk avoidance dominates, small changes are called progress, and true creativity rarely makes it through the internal process to reach customers. Challenger brands like Liquid Death don't win because they spend more or market louder. They win because they decide who they're for, what to stand for, and how to build a culture that supports being a challenger, even when it creates discomfort. I'm joined by Eric Fulwiler, co-founder and CEO of Rival. We discuss their recent study of the top 50 challenger brands and what makes them distinctive. We also uncover what has to change if financial institutions want to stand out instead of blending in.

In this episode Toby sits down with singer/songwriter and long time friend Hayley Williams! This is the longest, deepest, realest & most honest conversation Toby's had with any of his friends on here, a conversation so long it had to be split in two! He covers her entire life & career up until now, the highs & lows and everything in between. Make sure to tune in next week for part 2! Check her out on Instagram! @yelyahwilliams @hwhq @paramore @powersnatched Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! The Field Dream- https://thefielddream.com/ Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Join host Neal Lynch for a giant breakdown of Edgar Wright's The Running Man (2025), starring Glen Powell. In this deep dive, we compare this gritty, satirical adaptation to Stephen King's (Richard Bachman) original 1982 novel and the campy 1987 Arnold Schwarzenegger classic.Topics covered in this episode:The Adaptation: How Wright pivots from 80s action cheese to systemic horror and the "banality of evil".Glen Powell as Ben Richards: Analyzing the shift from Arnie's muscle to a "pre-tubercular" (but surprisingly shredded) desperate father.The Satire: A look at the "Americanos" Kardashian parody, the "Speed the Wheel" game show with Sean Hayes, and the controversial Liquid Death product placement.The Ending Explained: Why the film changed the novel's "unfilmable" kamikaze climax to a story of survival and revolution.Box Office vs. Streaming: Why the film bombed in theaters with a $110M budget but found redemption as a streaming hit on Apple TV and ParamountTimestamps:00:00:00 - Intro00:00:15 - Brief Overview00:04:27 - Stephen King's The Running Man Novel (1982)00:23:24 - Arnold Schwarzenegger's The Running Man (1987)00:37:31 - Edgar Wright's development of The Running Man (2025), casting Glen Powell00:47:18 - Character analysis (Ben Richards, Dan Killian, Evan McCone, The Apostle)01:20:39 - The Americanos, Speed The Wheel, Liquid Death, FreeVee01:36:09 - The ending ("Richards Lives" vs. Obliteration)01:39:37 - Box Office and Critical Reception01:47:27 - Biggest Box Office Bombs of 202501:49:34 - One Final Note on a Missed OpportunityABOUT NEAL LYNCH:Neal Lynch is the creator and host of Giant Mess, a podcast blending sports commentary, pop culture analysis, and storytelling. Former 4th string quarterback and middle relief pitcher at a Division III school. Degrees in Film & Media Studies and Communications. Helped multiple major media and entertainment publishers develop, produce, optimize, distribute, and promote videos across web, video, and social media platforms. Single dad who loves to blog, podcast, write, edit, optimize, strategize, and over-analyze.  ABOUT "GIANT MESS":"Giant Mess" is a weird sports and entertainment comedy podcast hosted by a giant mess, the Real Cinch Neal Lynch. Neal covers New York Giants football, NY Mets baseball, movies, and TV shows, mixing in funny stories along the way.  Episodes focus on movie reviews, tv show recaps, post-game analysis, predictions, breakdowns, reactions, and funny stories.Subscribe to Giant Mess on YouTube: ⁠⁠https://bit.ly/GiantMessYT⁠⁠ Follow me on:* Link Tree - ⁠⁠https://linktr.ee/neallynch⁠⁠  * My Official Blog - ⁠⁠http://bit.ly/neallynchBLOG⁠⁠ * Facebook Page - ⁠⁠http://bit.ly/GiantMessFB⁠⁠    * Twitter - ⁠⁠http://bit.ly/NealLynchTW⁠⁠     * Personal Instagram - ⁠⁠http://bit.ly/NealLynchIG⁠⁠    * Podcast Instagram - ⁠⁠https://bit.ly/GiantMessInstagram⁠⁠  * Subscribe on Apple Podcasts - ⁠⁠http://bit.ly/GiantMessApple⁠⁠  * Subscribe on Spotify - ⁠⁠http://bit.ly/GiantMessSpotify⁠⁠ 

In this episode Toby and Derrick Green sit down with birthday boy and A&R legend Mike Gitter! Come along for the ride through the music business as the guys go on a journey through Gitter's life past, present & future! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Liquid Death's Andy Pearson shares secrets of the brand's 2026 Super Bowl campaign: developing the idea, the creative process, and the highlights and hurdles of advertising in the biggest TV moment of the year. Hosted by WARC's Ann Marie Kerwin.

In this episode Toby and special guest host Derrick Green sit down with photographer Alexis Gross! She chats about New Jersey, moving to Long Island, competitive cheerleading, being exposed to punk music, Canada, hair school, going on tour and shooting, California, spending time with the Juggalos, Turnstile,v eganism, therapy, her new book and more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Big news. I moved to New York for the next few months. My fiancé and I are renting a spot in Williamsburg, Brooklyn, and I've already managed to get lost on the subway twice. Also, my book tour is coming to a close at Patagonia SoHo on February 19th. If you're in New York, come out, I'd love to hang in person. Event details here. Okay, onto our regularly scheduled programming: David Littlejohn is a magician, cold plunge enthusiast, and the founder of Humanaut, a creative agency based in Chattanooga, Tennessee. Under Littlejohn's leadership, Humanaut has executed campaigns for Liquid Death, Organic Valley, Dollar Shave Club, and many other brands that probably live rent-free in your brain. In this episode, Littlejohn and I talked about his love of sleight-of-hand magic, the real job of entrepreneurs, and the benefits of working on nationwide campaigns from a small town like Chattanooga. You can get in touch with him on Instagram and check out Humanaut here. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. My first book, ONE LAST QUESTION BEFORE YOU GO, is available to order today. Kyle Thiermann is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. I also take payments in surf wax. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

Big news. I moved to New York for the next few months. My fiancé and I are renting a spot in Williamsburg, Brooklyn, and I've already managed to get lost on the subway twice. Also, my book tour is coming to a close at Patagonia SoHo on February 19th. If you're in New York, come out, I'd love to hang in person. Event details here. Okay, onto our regularly scheduled programming: David Littlejohn is a magician, cold plunge enthusiast, and the founder of Humanaut, a creative agency based in Chattanooga, Tennessee. Under Littlejohn's leadership, Humanaut has executed campaigns for Liquid Death, Organic Valley, Dollar Shave Club, and many other brands that probably live rent-free in your brain. In this episode, Littlejohn and I talked about his love of sleight-of-hand magic, the real job of entrepreneurs, and the benefits of working on nationwide campaigns from a small town like Chattanooga. You can get in touch with him on Instagram and check out Humanaut here. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. My first book, ONE LAST QUESTION BEFORE YOU GO, is available to order today. Kyle Thiermann is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. I also take payments in surf wax. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

This week, we talk about migraines, weather, dong, Liquid Death soda flavored sparkling water, investors suing Hasbro over Magic, I'm Chevy Chase and You're Not doc, Mel Brooks: The 99 Year Old Man! doc, Castle Grayskull inflatable, the QoftheW, and more!     Salty Merch: https://www.teepublic.com/user/saltylanguagepods Our Patreon: Patreon.com/saltylanguage   Subscribe / rate / review us on Apple Podcasts!   Links: 1. Investors suing Hasbro over Magic the Gathering https://www.ign.com/articles/lawsuit-claims-hasbro-misled-investors-regarding-sales-of-controversial-magic-the-gathering-anniversary-set?taid=6977d980b551f10001dd1be0 SUATMM: Castle Grayskull inflatable https://bleedingcool.com/collectibles/rubies-debuts-masters-of-the-universe-castle-grayskull-lawn-inflatable/ QoftheW:  What are you starting to love the older you get?   Visit us at: saltylanguage.com Apple Podcasts: https://podcasts.apple.com/us/podcast/salty-language/id454587072?mt=2 Spotify: https://open.spotify.com/show/3GnINOQglJq1jedh36ZjGC iHeart Radio: http://www.iheart.com/show/263-Salty-Language/ Google Play Music: https://play.google.com/music/listen#/ps/Ixozhhniffkdkgfp33brnqolvte Tony's YouTube channel: https://www.youtube.com/@allthebeers Bryan's YouTube channel: https://www.youtube.com/@IFinallyPlayed https://www.tiktok.com/@saltylanguage facebook.com/saltylanguage Discord:  https://discord.gg/NEr5Newk @salty_language / saltylanguage@gmail.com http://salty.libsyn.com/webpage  / http://www.youtube.com/user/SaltyLanguagePod Instagram/Threads: SaltyLanguage Reddit: r/saltylanguage Stitcher: https://www.stitcher.com/podcast/salty-language tangentboundnetwork.com Share with your friends!

We are back! In the season premiere of House of Content, we get into what's actually happening beneath the surface of the creator economy and why the real shift has nothing to do with trends and everything to do with strategy.We talk about why the creator economy is quietly splitting into tiers, what that means for creators and brands, and why treating all creators the same is leading to wasted budgets and missed opportunities.We break down:How the creator economy is stratifying into clear tiers of power and leverageThe difference between creators who own their narrative and those dependent on platformsWhy imperfect content is no longer a differentiatorWhat brands like Liquid Death, Summer Fridays, Gap, and David Protein get rightPersonal updates up top to kick off the new season.

Eh, Yo! This week we are diving in to Alan 1. We have James Anderson the CEO of Alan 1 speaking with us today to cover everything Alan 1. We spoke with James about everything that Alan 1 is working on from Avian Knights, Atari Recharged games (Asteroids, Missile Command, Yars, Breakout, and more), Soda Slam (Dr. Pepper and Liquid Death), Mechanical Pong table (Home use and commercial versions) boards, parts for vector monitors, and more. Alan 1 is becoming a great force for the indie arcade space and I cant wait to see what the future holds. If you want to attend the MLeS event for this year we will see you at the Alan 1 booth in Las Vegas at Amusement Expo.If you like what we are doing here at Indie Arcade Wave don't forget to like, share, and subscribe. It means the world to us and will help the wave grow, so we can ride it together.If you are looking to buy new or used Stern pinballs, Food Fight Frenzy, Ice Cold Beer Remakes, Claw Machines, or Indie Arcade Games email me at Indiearcadewave@gmail.com.Indie Arcade WavePinballs: https://compulsivepinball.com/Website: https://www.indiearcadewave.comYoutube: https://www.youtube.com/c/IndieArcadeWaveTiktok: https://www.tiktok.com/@indiearcadewaveInstagram: https://www.instagram.com/indiearcadewave/Twitter: https://twitter.com/indiearcadewaveDiscord: https://discord.gg/6GntJQN Podcast: https://open.spotify.com/show/6dFWBTnIroJdBla3hi9SAK Bitchute: https://www.bitchute.com/channel/RckLgQBWwOAS/ Odyssey: https://odysee.com/@IndieArcadeWave:5Rumble: https://rumble.com/c/c-2032648Alan-1Website: https://alan-1.com/?aff=13Instagram: https://www.instagram.com/alan1games/Facebook: https://www.facebook.com/profile.php?id=100083198127524

In this episode Toby sits down with musician and activist Stacy Dee! She chats about San Francisco, growing up in Half Moon Bay, music at an early age, hip hop and rapping, her dad teaching her to play, being in London, Fat Wreck ,meeting her bf, breast cancer, playing with Me First & the Gimme Gimmes, her crazy accident as a kid, therapy, pigeons, The Sidewalk Project and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode Toby sits down with musician Jenny Woo! She chats about Canada, the punk scene, her solo oi! project, ethnicities and cultures, playing oi in China, being multilingual, strict parents, Skinhead culture, women representation in the scene, motherhood, family, her parents, spreading positivity, pulling people up and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Brim, Kim and Mr. Greer are back at it again. Apart from all the usual shenanigans, the gang chats about everything in pop culture with all the trimmings as they discuss a dark advertisement by Volvo, the dirty Liquid Death commercial, and the guy who commented on his own Facebook wanted photo. The crew also chats about the guy who claims he is stuck in France year 2055, the betrayal that cause a major retail company its life, Labubu allegedly exploiting young workers, and the Netflix and Warner merger. The cast talks about The Boys, Invincible, High Potential, and Fallout - as well as the new Fallout Reality show. They talk about the upcoming onslaught of snowy weather, the best cereals (Fruity Pebbles is the best) and the upcoming trip around the moon. The crew also discusses the upcoming Wrecking Crew on Prime, and the upcoming Marvel trailers. The crew chats about entertainment news, opinions and other cool stuff and things. Enjoy.Wherever you listen to podcasts & www.thegrindhouseradio.comhttps://linktr.ee/thegrindhouseradio

WBS: Stay Alive and Thrive #345 -- The gang is at it again. Brimstone is joined by his wing-man Alex DaPonte and Brim's wife Danielle as they chat about the dark ad by Volvo, the dirty Liquid Death commercial promoting their new smaller cans, and potential doorways to new dimensions. They discuss the guy who commented on his own wanted photo on Facebook, and the man claiming he is stuck in 2055 on social media. They discuss the $12B betrayal between Amazon and Toys ‘R Us, they discuss the alleged exploitation of workers at a Labubu factory, the fact that there is a market for everything, and they compare the gore between The Boys and Dexter. Brim explains what gets Within Brim's Skin.Volvo Ad: https://100prcnt.film/work/volvo

If your brand feels too small to matter, this blueprint shows why that might be your unfair advantage.In this episode of Sharkpreneur, Seth Greene interviews Mark Rampolla, Co-Founder and Co-Managing Partner at GroundForce Capital, who unpacks how a niche idea became a global category. Mark shares the strategy that took ZICO from yoga studios in NYC to nationwide shelves, the discipline behind constant pitching and fundraising, and why exits aren't the finish line. He also discusses his new book on putting freedom first, and his work at Ground Force Capital (backer of brands like Liquid Death and Beyond Meat), helping founders scale both their companies and their lives.Key Takeaways:→ Why “inch-wide, mile-deep” focus beats broad launches for breakthrough CPG growth.→ How pairing a product with a specific usage occasion (post-hot yoga) created early traction.→ The surprising first hurdle: taste—and how “preach to the choir” accelerates momentum.→ Fundraising reality: why you either get profitable fast or get great at raising—continuously.→ The nine-year “overnight success” mindset and the decade-long horizon most wins require.Mark Rampolla is Co-Founder and Co-Managing Partner at GroundForce Capital (GFC), where he works closely with founders and teams to build impactful businesses. He has represented GFC on the boards of leading companies, including Vive Organic, OWYN, Liquid Death, Kinder Farms, Flying Embers, and ZICO Rising. Prior to GFC, Mark founded and served as CEO of ZICO Beverages, pioneering the coconut water category and growing the brand into a global leader before its acquisition by The Coca-Cola Company in 2013. Earlier in his career, he held senior management roles at International Paper, overseeing joint ventures across Latin America and the Caribbean. A Peace Corps alum, Mark has advised more than 100 CEOs, raised over $1B, and invested in 40+ social-impact startups. He is the author of High-Hanging Fruit and holds degrees from Marquette University and Duke University.Connect With Mark:Website: https://www.markrampolla.co/Instagram: https://www.instagram.com/markrampolla/LinkedIn: https://www.linkedin.com/in/marksrampolla/

Send us a textThe blue glow trains more than our thumbs—it trains our nervous systems. Starting with the myth that we're the customer, I explore how platforms convert our time and emotions into inventory, then use shock value and death-heavy aesthetics to keep us hooked. It's not about fearmongering; it's about noticing how language and imagery prime the nervous system and, over time, normalize agitation, comparison, and numbness.You'll learn a simple four-question filter to evaluate ads, games, and trends: creation or destruction, connection or humiliation, empowering or degrading, and whether you'd accept that language for someone you love. Media literacy isn't a buzzword here; it's a daily practice of choosing inputs that align with the life you want to feel.If you're ready to see your feed with new eyes and take back your inner algorithm, press play. Share this with a friend, subscribe for more grounded media literacy, and leave a review with one change you're making to your digital diet today.Support the show

In this episode Toby sits down with writer/director Patty Jenkins! She chats about Kansas, NYC, DC scene, Bryan Callen, doing camera work on all 90's rap videos, making Monster with Charlize Theron, directing pilots, Wonder Woman and the pressure that went along with it, WW sequel coming out in pandemic, AI, her dream project, Duran Duran, reading, CBGB, the punk scene being ahead of the curve and progressive and more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Subscribe to DTC Newsletter - https://dtcnews.link/signupThomas Robinson has helped build full‑funnel growth engines for brands like Tiege Henley and now Breath Death — where he's turning chaotic traction into scalable funnels and converting creator buzz into sustainable growth.For growth leaders scaling DTC with low‑AOV products.In this episode, Thomas breaks down:How YouTube influencer authenticity became a systematic funnel driver (not a one‑hit wonder).Why TikTok Shop is the top strategic revenue channel — and how it boosts Amazon performance.The three‑part funnel framework: Hook → Integration → CTA + cohesive landing page.Why psychographics beat demographics in creative.Omni‑channel retention: SMS, email, DM automations, WhatsApp.Who this is for: D2C marketers scaling early‑growth brands, content and performance teams, founders wrestling with low‑AOV CAC.What to steal:Turn creator moments into evergreen assets for Meta, TikTok, and YouTube.Build landing pages that mirror ad intent (don't lose momentum).Segment email/SMS flows by customer psychographic intent.Timestamps00:00 — Turning creator buzz into scalable growth02:00 — Why Breath Death chose TikTok Shop as a core channel04:00 — Gen Z targeting, nostalgia, and early audience signals06:00 — Learning from Liquid Death's polarizing brand strategy08:00 — Turning influencer moments into evergreen funnels10:00 — Structuring ads with hooks, integrations, and CTAs12:00 — TikTok Shop, Amazon halo effects, and channel synergy14:00 — Affiliate strategy from nano creators to macro partners16:00 — Why YouTube influencers compound better than paid ads18:00 — SEO, Reddit, and authority in AI-driven search20:00 — Scaling low-AOV products on Meta ads22:00 — Psychographics, motivations, and creative archetypes26:00 — Q4 growth, LTV focus, and retention strategy28:00 — Email, SMS, WhatsApp, and DM automation31:00 — Long-term brand storytelling vs direct response34:00 — Personalized landing pages and post-click experienceHashtags#dtcpodcast #dtcbrands #ecommercegrowth #tiktokshop #influencermarketing #creatorcommerce #brandstrategy #performanceads #youtubeinfluencers #affiliatemarketing #consumerbrands #foundermarketing #growthmarketing #directtoconsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Dave and Chuck the Freak talk about a video of an annoying waiter from hell, Liquid Death commercial, National Nothing Day, lady used construction port-a-potty, update on NASA medical evacuation, man's disruptive behavior caused plane to make emergency landing, Verizon customers will receive $20 credit because of outage, teen tried to spend night inside closed Walmart, women secretly recorded by Meta Glasses, Korean chewy cookie, Giants playing big money for John Harbaugh, college basketball gambling ring, Ohtani baseball sells for less than expected at auction, pic of Josh Allen's fiancé in Broncos gear, Super Bowl snacks, Pam Anderson wouldn't go near Seth Rogen because of Pam & Tommy show, Nick Cage sold comic book for $15M, Star Search is back, Dolly Parton turns 80, big couple tried putting hair in food to get free meal, woman threw 25lbs weigh at head of romantic rival, thief found cocaine in stolen car, monkey broke into pawn shop, anchovies on donuts, lady flew across the world for a date, British baron seeking woman to breed with, Florida's James Bond has remote control license plate cover, Dave found hot massage stones in Amazon cart, Ask Dave & Chuck The Freak, partner has bad hygiene, partner is emotionally dead, buddy's wife wants to watch his vasectomy, and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Just when I thought I'd seen everything within the energy drinks market (and I do mean it all), a press release gets forwarded to me about Titan Casket introducing the world's first energy drink brand launched by an online direct-to-consumer casket company. Though, in all honesty, it wasn't until after looking at the Titan Casket social media accounts that I quickly realized launching an energy drink is simply another component of their lively marketing playbook! Additionally, from the “A Wake” in the product name to the dark tagline “Sleep When You're Dead,” Titan Casket definitely doesn't lack the type of irreverent humor that reminds me of Liquid Death. But maybe the best quote came from Titan Casket Founder (and CEO) talking about how efficiently sending small parcels filled with heavy energy drinks would be simple compared to regularly shipping very large products across the country on short notice.

On today's episode, Johnnette Williams is joined by Sue Brinkmann for Wacky Wednesday! Sue talks about the Placebo Effect and how it can tie into New Age practices. Listeners call in asking about the drink Liquid Death, St. Hildegard, and acupuncture.

In this episode Toby sits down with Theo Kogan of the Lunachicks! She talks about going from Ecuador to Brooklyn, ballet, discovering rock and punk, parents converting to Sikhism, going to LaGuardia and meeting the bandmates, the scene back then, first show in '88, Theo & the Skyscrapers, having a kid, therapy, becoming a make up artist, book, the documentary, playing again after their 17 year hiatus and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Table of Contents: Why a Christian Should NOT Smoke, vape, use nicotine pouches, dip, chewing tobacco or hardcore stimulants like Adderall (which is only one molecule away from being methamphetamine!)–Spiritual truths on why you should quit NOW How To Pass From Curse to Blessing & Self Deliverance AI Has Been Secretly Lying to Christians and Here's How… The Strange World of Etsy Witches – Witchcraft is exploding in popularity These popular brands aren't what you think they are…Lulu Lemon – True Religion – Nike – Versace – Hermes Exposed!!! In this video you are going to be shocked to find out just how many clothing brands are actually named after wicked gods, goddesses and false ancient religions! Sephora: Mami Wata facial mist… this is beyond demonic! Liquid Death “Eternal Soul Contract” — Liquid Death Hires Witch Doctor's To Curse Their Water! Satanic Marketing Listener Comment: Mary Ruth’s Liquid Organics teams up with Liquid Death–Just an FYI for anyone who was not aware of this! Liquid Death is Actively Marketing to Pregnant Women Warning Alarming Bottled / Tap & Outside Water Contents Being Captured Across the U.S. + Plus Abnormal Fog Across the US — Please at least filter your water & use a shower filter! Plus-Warning From a nurse about the tap water Dr. Johnson's Water Recommendations & How to Remove Chlorine – Fluoride (from your body) and other contaminates PDF: Emergency Freedom Alerts 1-5-26 Click Here To Play The Part 2 Audio Source

Welcome to 2026, where digital detox is harder than quitting carbs and predictive markets make Vegas look quaint. In this episode, Toner trades Instagram for a Moleskine, Ankarino unboxes his 1997 analog self, and Liquid Death is the unofficial sponsor of Dry January (Severed Lime, anyone?). But it's not just personal wellness—it's geopolitical whiplash. Venezuela gets Noriega'd on a Tuesday, someone makes $400K off a bet that definitely wasn't insider info, and prediction markets like Kalshi and Polymarket are quietly replacing the news. Meanwhile, Meta and Samsung drop new CES distractions while the U.S. military floats billion-dollar Star Destroyers off Latin America's coast. The meme isn't just the message—it's the economic engine.

In this episode Toby sits down with artist Chloé Trujillo! They chat about Paris, her parents being designers, studying science first, moving to NYC, moving to LA and meeting Robert, their kids, releasing all her music and all her different musical projects, going vegan, creating art on instruments, designing eco-friendly swimsuits, winning awards, finding her identity after children and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The boys review their holiday events and gifts received. Brandon has a wild run in and overstocks toiletries. No mas plastic bags and why is California the experiment state? Finding with Unc and Black Tony…the saga. Year end wrap up. Sponsored by Liquid Death energy or as we call it LD energy.

In this episode, Rivers is back in his hometown of Auburn, Alabama, cuttin' it up with some of the finest folks East Alabama has to offer in the "Squalor Parlour." Joining him are Auburn legend Miles Bugg, comedian Nick Morgan-Moore, and community organizer extraordinaire Warren Tidwell. We start by chugging the new Liquid Death energy drink. From there, Miles and Rivers share a wild tale involving an old friend's eyebrow-raising proposal tied to a Russian love bot website. We share some of our best-ofs for 2025, and about the most underrated villain of the year: FBI Director Kash Patel. Kash was recently on a podcast with his girlfriend talking about Uber Eats and Netflix, when he was supposed to be out looking for a triple murderer. We talk a bit about a new use for J.D. Vance's memoir and "Riders on the Storm" by The Doors is our JAM OF THE WEEK! Give us a listen, folks! Happy New Year.  Follow Miles Bugg on Instagram @BioBugg Follow Nick Morgan-Moore on Instagram @NickWMM Follow Warren Tidwell on Instagram @FireByFriction and support the Alabama Center for Rural Organizing and Systemic Solutions here: https://www.ACROSSAlabama.org Follow the show on social media @TheGoodsPod.  Rivers is @RiversLangley  Sam is @SlamHarter  Carter is @Carter_Glascock  Subscribe on Patreon for the UNCUT video version of this episode as well as TONS of bonus content!  http://patreon.com/TheGoodsPod   Pick up a Goods from the Woods t-shirt here:  http://prowrestlingtees.com/TheGoodsPod

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand's origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson's NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation. Hosted on Acast. See acast.com/privacy for more information.

In this episode Toby sits down with Underoath drummer/vocalist Aaron Gillespie! They chat about his strict religious upbringing, going from Christian music to grunge, music in black churches as inspiration, baggage from his religious childhood, playing in church band, Underoath, quitting the band because of anxiety, being a hypochondriac and working out, playing shows, his son, playing for Paramore and more!! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

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In this episode Toby sits down with Jesse Leach of Killswitch Engage! He talks Rhode Island, growing up religious, discovering punk rock, spirituality in music, hip hop, Killswitch Engage and his other projects, mental health issues becoming a mental health advocate, throat surgery, coming back stronger than ever, Melissa Cross, recharging and projects during the lockdown and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has grown Liquid Death into the #2 most-followed beverage brand on social media through viral, entertainment-first campaigns. Scaling across categories including mountain water, soda-flavored sparkling water, iced tea, and energy, the rare brand has been most recently valued at $1.4 billion under Cessario's leadership. He has been named to TIME100 Next, and Liquid Death has earned accolades, including Fast Company's Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age's America's Hottest Brands. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

In this episode Toby sits down with drummer Benny Horowitz! He talks about New Jersey, old DIY tactics, drums, his first shows, his parents, touring, moving out of the city, his earlier bands, music business being manipulative, the band on hiatus, meeting his wife, his kids, starting other bands, his podcast, having a vegetarian family, lifestyle and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleachFollow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/Follow Ibotta online at: https://ipn.ibotta.com/Bryan answers these questions:Ibotta started as a wildly successful cashback app. When did you first realize the company needed to evolve into a performance-marketing platform that could power promotions for national brands and retailers—not just consumers?Take us to the moment when the vision for the Ibotta Performance Network crystallized. What was the “aha” moment that told you the future wasn't DTC incentives, but a full-funnel, retailer-connected promotions ecosystem?When you think back to the earliest days of the IPN, how did the partnership with Walmart come together, and what did that milestone unlock for Ibotta's trajectory?The IPN is now a fundamentally different engine than it was two years ago. How have new partners like Instacart and DoorDash, plus an elevated focus on measurement, reshaped the network?You're now reaching more than 200 million consumers. What does true personalization look like at this scale, and what have you learned about delivering the right promotion to the right shopper at the right moment?When you talk to brand partners today, what are the top priorities they're solving for—and why is the traditional ROAS framework failing them?You've compared LiveLift to the launch of the IPN in terms of strategic importance. What gap does LiveLift fill, and why is this such a pivotal moment in Ibotta's evolution?How does LiveLift help quantify the true incremental impact of promotions—whether that's velocity, basket expansion, or shortening the repurchase cycle?CPGs keep saying they struggle to tie promotions directly to outcomes. How is Ibotta helping close that measurement gap, and what does the Liquid Death case study reveal about what's possible?If you had to project 1–3 years out, how do you see the promotions landscape transforming—and what will separate the brands that win from those that fall behind?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Chris, Anne, and Chad Lusk from A&M Consumer and Retail Group call out 2025's most ridiculous retail headlines in this segment sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Anne demolishes Starbucks' claim that mobile pickup stores lack "warmth and connection," Chad laughs at Liquid Death's viral pit diaper incident, while Chris questions Target's small town expansion as desperate PR. Which headline showed the worst strategic thinking? For the full episode head here: https://youtu.be/ApiGWRByxIY #starbucksfails #liquiddeath #targetstrategy #laughableheadlines #retailfails #retailstrategy #mobilepickup

Hiyo's founders turned a personal wake-up call into one of the fastest-growing adult non-alcoholic beverage brands in the country. Built on sharp strategy, standout design, and disciplined execution, Hiyo is now scaling nationally — including a newly inked Live Nation partnership placing the brand in major venues across the U.S.  In this episode, we sit down with Hiyo's three co-founders, Evan Quinn, Cygne Cooper and George Youmans, who discuss how this SoCal-born "social tonic" is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays. Show notes: 0:25: Evan Quinn, Cygne Cooper & George Youmans, Co-Founders, Hiyo – Evan and George reflect on how simultaneous family crises related to alcohol prompted them to cut back on drinking and inspired them to create Hiyo. Cygne discusses how she crafted the SoCal-inspired brand identity and sunset-themed packaging. George notes that Hiyo was initially a DTC brand and grew carefully into retail once operations were strong and consumer demand was clear. Cygne talks about how Hiyo's booth at Expo West 2024 created an energetic, immersive experience before the founders explain how merchandising strategy varies by retailer, with Hiyo fitting either near alcohol or within functional beverage sets. George talks about Hiyo's national partnership with Live Nation, requiring tight coordination across design, production, logistics, and on-premise education. Brands in this episode: Hiyo, Liquid Death

In this episode Toby sits down with singer/songwriter Brian Fallon! He chats about having kids and going on tour, his mom being a musician in the 60s, church, New Jersey, his mom teaching him to sing, no swearing on any of his records because of his mom, discovering punk, NYC, Gaslight Anthem, getting bullied by punks, DIY punk clothes, seeking approval, tattoos, supporting up and coming bands, success and major labels, his kids, the band reuniting, working with Springsteen and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode Toby and Matt Henderson sit down with hardcore musician and entrepreneur Martín Stewart! He talks about being born in LA, his brother introducing him to punk, trading sports for music, baseball, straight edge, Terror, Donnybrook, almost becoming a vet tech, art & design, being invovled in a cannabis company, Sound & Fury, therapy, using social media in a healthy way and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Get My Brand Masterlist⁠ https://drchristiangonzalez.com/best-brands-form-2-2/ Get Water Guide https://drchristiangonzalez.com/water-pdf-request-form// Episode Description You trust the water bottle label that says "pure" and "natural spring." But a shocking new investigation reveals most brands can't prove it. Dr. Christian Gonzalez reached out to 19 of the biggest bottled water companies with one simple request: show proof your water is tested for PFAS, heavy metals, microplastics, and industrial solvents. The results? Fourteen brands disappeared or flat-out refused to respond. Only FOUR companies could stand behind their claims with real data. This isn't about being picky, it's about protecting your hormones, liver, and nervous system from daily toxic exposure. When you drink contaminated water multiple times a day, you're compounding exposure to chemicals that disrupt your entire system. The hidden toxins lurking in "clean" bottled water: • PFAS (Forever Chemicals) linked to hormonal imbalance, reduced sperm quality, and thyroid disruption • Microplastics found in up to 93% of bottled water globally, leaching endocrine-disrupting phthalates and BPA • Heavy metals like arsenic and lead from contaminated sources or outdated bottling systems • VOCs (Volatile Organic Compounds) including dry cleaning solvents and gasoline additives from industrial runoff • Toxic packaging that makes the bottle itself part of the problem In this episode, Dr. Christian Gonzalez exposes the 2025 Bottled Water Audit and reveals: • The full list of 19 brands tested—and which ones refused to respond • The ONLY 4 bottled water brands that passed with transparency and clean testing • Why major names like Evian, Fiji, Spindrift, and Liquid Death couldn't (or wouldn't) provide proof • The marketing manipulation behind "pure" and "spring" water labels • How to identify truly clean water and protect yourself from daily contamination • The endocrine disruption, liver burden, and nervous system damage caused by chronic water toxin exposure This episode goes beyond hydration. It's about taking back control of what you put in your body every single day, and demanding transparency from an industry built on marketing mystique, notreal science. Timestamps: 0:00 - The Bottled Water Investigation: Who's Really Clean? 1:17 - What Actually Matters When Choosing Water 2:10 - The Hidden Contaminants in Your Water 4:14 - How to Identify Quality Water Brands 5:43 - Investigation Results: 19 Brands Tested 7:41 - Brands to Avoid Due to Lack of Transparency 8:01 - Full Testing Breakdown 9:24 - Complete Lab Analysis 10:22 - Industry-Leading Results 11:19 - The Final Recommendation

In this episode Toby sits down with hardcore manager and label owner Ricky Singh! He talks about going from Flushing, Queens to Long Island, Punk-O-Rama compilations ,LIHC, Backtrack, trading in sports for playing music, Flatspot Records, Reaper, Bridge 9, Backtrack ending and getting a job in the industry, hip hop in the scene, the songwriting process, new Flatspot releases, the current hardcore scene and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In this episode Toby sits down with hardcore manager and ex-Backtrack vocalist James Vitalo! He talks about the Long Island scene and venues, getting kicked out of school, gambling in high school for record money, underground poker rooms, hockey, being in different bands, the 90's, managing and touring, learning life through hardcore, putting tours together, Backtrack, Terror, the trajectory of his career, the current scene, collecting T-shirts and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Adam Ray is a comedian and actor. Follow Adam Ray for more comedy and tour updates: Instagram: @adamraycomedy YouTube: youtube.com/adamraycomedy Podcast: About Last NightIN THE NEWS: The rainbow coalition is cracking — more gay men and lesbians are openly pushing back against trans and queer activists, with The Wall Street Journal spotlighting feminists who say “men can't just become women.” Plus, New York's far-left just got a jolt: Democratic socialist Zohran Mamdani shocks the establishment with his NYC victory over Andrew Cuomo, sparking debates about progressivism, gender politics, and his all-female advisory board. Meanwhile, comedian Adam Ray jokes about mentoring disgraced ex–Subway pitchman Jared Fogle for stand-up, suggesting brands like Quiznos, Liquid Death, and Four Loko could “embrace the chaos” by hiring him. Get it on.FOR MORE WITH ADAM RAY:TOUR: “Who Is Me”Hyena's Comedy Nightclub - Fort Worth Texas - Nov 7-9Houston Improv - Houston TX - Nov 14-16Laugh out Loud Comedy Club - San Antonio TX - Dec 5-7Adam Ray as Bruce Robbins - with Harland Williams and Brad WilliamsThe Comedy Store - Nov 12WEBSITE: AdamRayComedy.comINSTAGRAM & TWITTER: @AdamRayComedy FOR MORE WITH RUDY PAVICH: INSTAGRAM: @rudy_pavichWEBSITE: www.rudypavichcomedy.comSubscribe to The Adam Carolla Show on Substack: https://adamcarolla.substack.com/LIVE SHOWS: November 6 - Boston, MANovember 7 - Buffalo, NYNovember 8 - Duluth, GAThank you for supporting our sponsors:BetterHelp.com/CAROLLAoreillyauto.com/ADAMQuo.com/ADAMSELECTQUOTE.COM/CAROLLASHOPIFY.COM/carollaPluto.tvSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuasion, trust, and influence that anyone—not just brands—can use. From the power of concrete language to the pratfall effect, messenger bias, social proof, and scarcity hacks, Richard explains why these timeless psychological triggers work just as well in networking and sales as they do in billion-dollar marketing campaigns. Whether you're trying to stand out in a crowded room or get people to take action, these strategies are your edge. What to Listen For [00:00:00] Why ancient persuasion tactics still work today [00:00:53] Abstract vs. concrete language — why clarity wins [00:05:20] How Apple's “1000 songs in your pocket” made history [00:09:59] Why simple language makes you seem smarter [00:12:21] The pratfall effect — why flaws make you more likable [00:14:42] How to use the messenger effect to boost credibility [00:21:16] Social proof done right (and why most people get it wrong) [00:30:56] Scarcity and the pumpkin spice effect — why limits drive desire [00:36:23] Zeigarnik effect — the open loop that holds attention [00:51:40] Distinctiveness and the Liquid Death effect [00:55:42] How breaking small conventions signals status [00:57:05] Why giving people control boosts persuasion A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠⁠and use my code CHARM for 25% off. Ready to turn your business idea into reality? Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Save more than fifty percent on term life insurance at ⁠⁠⁠⁠⁠⁠SELECTQUOTE.COM/CHARM⁠⁠⁠⁠⁠⁠ TODAY to get started  Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode resources: Hacking the Human Mind: The behavioral science secrets Richard Shotton: Behavioural Science Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices