Podcasts about liquid death

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Latest podcast episodes about liquid death

One Life One Chance with Toby Morse
Episode 360- Matt Wallace (record producer)

One Life One Chance with Toby Morse

Play Episode Listen Later Oct 6, 2025 147:01


In this episode Toby sits down with legendary record producer Matt Wallace! He chats about electric cars, building his own decks and skating everywhere as a kid, living in different countries, being in bands since age 13, making a wireless guitar from a GI Joe walkie-talkie, UC Berkeley, Faith No More, starting a garage studio in his parents' house, Maroon 5, the Go record, Dolby Atmos, jobs before his music career, hiking and staying active, family life, therapy, all his activities and much more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Emo Brown: The Saddest Mexican
Local Love: Christian Soza

Emo Brown: The Saddest Mexican

Play Episode Listen Later Oct 6, 2025 23:21


And Now... A word from our Sponsor.Chrisitian Soza of Liquid Death stops by to update us on all things Liquid Death!!!Enjoy!

On Brand with Nick Westergaard
The Power of Productive Tension in Branding

On Brand with Nick Westergaard

Play Episode Listen Later Oct 6, 2025 31:06


What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today's biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real community. What You'll Learn in This Episode Why Crocs' turnaround shows the power of leaning into brand polarity How to know if brand tension is productive instead of problematic What it really means to be a “social first” brand—and why fearlessness is key Why unhinged marketing works for some brands and flops for others The difference between comments, engagement, and true community Episode Chapters (00:00) Intro (00:35) Welcome to Tom Miner (01:22) Crocs as a brand turnaround case study (04:41) Embracing polarity and productive tension (09:08) What it means to be a social first brand (13:21) Fearlessness and comfort levels in social strategy (15:32) Unhinged marketing and authentic brand personality (18:18) Comments versus true community (22:43) Liquid Death as a social first example (25:10) The brand that made Tom smile (27:10) Where to learn more About Tom Miner Tom Miner is a social media strategist and the author of Social First Brands. As the former Head of Global Social Media at Crocs, Tom helped lead one of the most remarkable brand turnarounds in recent years, taking the shoe from internet punchline to cultural icon. Based in Denver, Tom now consults with organizations worldwide—from household consumer names to international B2B enterprises—helping brands move beyond chasing trends to creating genuine, lasting connections with their audiences. What Brand Has Made Tom Smile Recently? Recently, Tom found himself impressed by PopSockets. Long known for their stick-on phone grips, the brand has reinvented itself with MagSafe-compatible products and a renewed sense of fun on social media. A standout moment was a TikTok reaction video where the founder surprised a customer who lost her phone in the ocean. The mix of humor, generosity, and leadership buy-in reminded Tom why surprise-and-delight marketing still matters. Resources & Links Connect with Tom on LinkedIn. Learn more about Tom Miner. Check out Social First Brands on Amazon. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Morning Mix
Can you handle psycho cider??

The Morning Mix

Play Episode Listen Later Sep 30, 2025 6:25


It's time for Liquid Death!

Mix On Demand
Can you handle psycho cider??

Mix On Demand

Play Episode Listen Later Sep 30, 2025 6:25


It's time for Liquid Death!

One Life One Chance with Toby Morse
Episode 359- Mark Scondotto (vocals- Shutdown)

One Life One Chance with Toby Morse

Play Episode Listen Later Sep 29, 2025 171:04


In this episode Toby sits down with Shutdown vocalist Mark Scondotto! He talks about his older brothers influencing him and getting him into hardcore, straight edge, Shutdown, Victory Records, NYHC, mental health awareness, change, putting out new music and touring and more!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Taste Radio
Can A ‘Girl' Revitalize An Industry? She's On Her Way.

Taste Radio

Play Episode Listen Later Sep 29, 2025 43:08


Hurray's Girl Beer isn't just another craft brand. It's a calculated rebellion against an industry stuck in the past. In this episode, Hurray's founder Ray Biebuyck joins Taste Radio editor Ray Latif and Brewbound managing editor Jess Infante to share her vision for a beer brand that doesn't just challenge convention, it openly mocks it. Witty, unapologetic, and intentionally unorthodox, Hurray's markets flavored light beers, including Pineapple Yuzu and Blueberry Lavender varieties, crafted not to honor tradition, but to disrupt it. The brand's satirical, female-forward positioning flips the script in a category that has long overlooked nearly a third of its audience: women. Ray discusses how Hurray's draws more from stand-up comedy than legacy brewing playbooks, using humor and irreverence as tools for connection, and conversion. She also reveals how this disruptive approach is translating into real-world traction, with Hurray's on track to reach over 3,000 retail locations, including Whole Foods, Trader Joe's, BevMo, Total Wine, Sprouts, and Walmart, by Q1 2026. Show notes: 0:25: Interview: Ray Biebuyck, Founder & CEO, Hurray's Girl Beer – Ray traces her roots back to New England and her early career in the corporate world, with stints at J.P. Morgan and WeWork after graduating from college in New York City. She discussed how, at the onset of the pandemic, she stepped in to support operations for a local beverage alcohol brand and recognized a gap in the market: a disconnect between male-dominated beer branding and female consumers. Ray eventually launched Hurray's Girl Beer in 2024 and shares the uphill journey of pitching a new beer brand in a male-dominated, slowing market, and how she carved out a niche by courting an underserved audience. She recalls self-distributing cases out of a Toyota Camry to landing shelf space in 200 retail doors across Los Angeles and Orange County and how Girl Beer secured distribution at Whole Foods, BevMo, and Total Wine. Ray also details the pivotal relationship with an Anheuser-Busch-aligned distributor, which accelerated growth and expanded reach and why she believes the brand is on track for a breakout year in 2026. Brands in this episode: Hurray's Girl Beer, Shacksbury Cider, Woodchuck Cider, Magic Hat, Ben & Jerry's, Seventh Generation, Green Mountain Coffee, Poppi, Olipop, Liquid Death, Garage Beer, Surfside, Budweiser, Bud Light, Golden Road, Elysian, Busch, Heineken, White Claw, Truly, Bud Light Seltzer, Michelob Ultra, Friday Beers

Speak like a CEO
300: The Power of Saying “I'm Not That” – The Positioning Strategist . Laura Ries

Speak like a CEO

Play Episode Listen Later Sep 25, 2025 50:40


Have you ever struggled to explain what you do, or find it hard to cut through? And no, it's not about refining your elevator pitch or polishing your LinkedIn bio. It's about making one crucial decision: what are you not?Because in a noisy world, people don't remember nuance. They remember contrast.Global brand and positioning strategist Laura Ries argues that the clearest way to stand out as a leader or a company is to pick the right fight. Not out of anger. Out of clarity.She's spent decades advising global brands. In her new book Pick the Right Fight, she shows why finding your strategic enemy might be the smartest move you ever make.She breaks it down:-Why people don't buy “better” – they buy “different”-How to become instantly memorable by positioning against something-Why trying to “stay open” often keeps you invisible- And how even something as small as a color, a word, or a tagline can anchor your entire presence.This isn't theory. It's about being findable in a world that forgets you in seconds.You'll leave this episode asking a powerful question:What am I not – and what fight am I really here for?Timestamps00:18 The Power of Strategic Enemies02:12 Visual Branding & Positioning08:53 Brand Focus & Differentiation (Subaru, Tesla, Liquid Death)14:44 Personal Branding & Authenticity24:44 Reflecting on a Legacy25:16 The Evolution of Advertising and Positioning28:45 Modern Branding Challenges and Strategies48:13 Brand Extensions, Pivots & Case Studies

The Courageous Podcast
Courage Brands Spotlight – Fitness Apparel, Cookies & Canned Water

The Courageous Podcast

Play Episode Listen Later Sep 24, 2025 26:09


Our Courage Brands Spotlight is back, and this time Ryan, Billy, and Nicole put three very different brands under the lens. Billy kicks things off with Gymshark—the billion-dollar fitness brand built on TikTok and influencers instead of ads.  Billy shares how a teenager's side hustle turned into a global movement that connects physical and mental health. Nicole brings Oreo to the table, breaking down how a century-old classic stays fresh with bold flavor experiments, scarcity plays, and collaborations that keep people reaching for the blue package. Ryan closes with Liquid Death, the canned-water disruptor that proves purpose and playfulness can go hand in hand, from Spinal Tap spoofs to a mission of “murdering plastic.” Together, the team explores what makes these brands stand out, why courage often means resisting overthinking, and how clarity and conviction separate brands that lead from those that follow.

Retail War Games
Stop Selling Products. Start Building Identity | Aaron Hennings

Retail War Games

Play Episode Listen Later Sep 23, 2025 40:49


What does it take to build a brand that people don't just buy — but believe in? In this episode, Aaron Hennings shares the blueprint behind scaling a premium brand with soul. From his early days in retail to leading one of the most emotionally resonant product companies in the market, Aaron breaks down what most founders miss when chasing growth. This isn't about hacks or trends. It's about building something that lasts.

One Life One Chance with Toby Morse
Episode 358- Barney Greenway (vocals- Napalm Death)

One Life One Chance with Toby Morse

Play Episode Listen Later Sep 22, 2025 105:16


In this episode Toby sits down with Barney Greenway of Napalm Death! He chats about health and the healthcare system, becoming vegetarian and no animal products at a young age, always learning, running, rock music and concerts at an early age, engineering, Napalm Death, tour stories, Birmingham, problems with alcohol early on, video games, having so many albums, his dad and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Intuitive Customer - Improve Your Customer Experience To Gain Growth
Brand Archetypes: Straightjacket or Springboard for CX?

The Intuitive Customer - Improve Your Customer Experience To Gain Growth

Play Episode Listen Later Sep 20, 2025 30:53


In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest co-host Ben Shaw, Chief Strategy Officer at MullenLowe, to explore the enduring role of brand archetypes in marketing and customer experience. They revisit the origins of archetypes in Jungian psychology and the influential book The Hero and the Outlaw (Pearson & Mark), before debating how useful the framework remains today. Together, they discuss the power of archetypes to create consistency, unlock creativity, and guide internal decision-making while also recognizing their limitations, risks of rigidity, and occasional resemblance to horoscopes. The conversation ranges from brand strategy in B2B to the impact of AI agents on future purchasing, highlighting how archetypes can still be adapted, evolved, and made practical for modern brand building.

The Intuitive Customer - Improve Your Customer Experience To Gain Growth
Brand Archetypes: Straightjacket or Springboard for CX?

The Intuitive Customer - Improve Your Customer Experience To Gain Growth

Play Episode Listen Later Sep 20, 2025 30:53


In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest co-host Ben Shaw, Chief Strategy Officer at MullenLowe, to explore the enduring role of brand archetypes in marketing and customer experience. They revisit the origins of archetypes in Jungian psychology and the influential book The Hero and the Outlaw (Pearson & Mark), before debating how useful the framework remains today. Together, they discuss the power of archetypes to create consistency, unlock creativity, and guide internal decision-making while also recognizing their limitations, risks of rigidity, and occasional resemblance to horoscopes. The conversation ranges from brand strategy in B2B to the impact of AI agents on future purchasing, highlighting how archetypes can still be adapted, evolved, and made practical for modern brand building.

Insight Out
What Happens When You Take a Risk with Your Brand? - Mark Schaefer

Insight Out

Play Episode Listen Later Sep 19, 2025 55:00


What if the key to standing out in a noisy world isn't about shouting louder or spending more money? What if it's about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can't help but share. But here's the twist: What if the future of marketing isn't about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What's your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It's predictable, it's ignorable. But standing out isn't about spending more money or shouting louder—it's about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we're going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can't create human connection. If you're just competent, you're vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don't have a system for it. It's time to change that.” – Mark Schaefer [44:37] “The best marketing isn't just seen—it's experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer ⁠Website⁠ ⁠Audacious: How Humans Win in an AI Marketing World⁠ ⁠The Marketing Companion⁠ Billy Samoa ⁠Facebook⁠ ⁠X (formerly Twitter)⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠YouTube This is an encore episode and was originally published on March 21, 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

Guy Kawasaki's Remarkable People
Where Brands Go Wrong: Laura Ries on Positioning

Guy Kawasaki's Remarkable People

Play Episode Listen Later Sep 17, 2025 58:42


What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speaking Of Speaking
Dial-Up to Digital: What Actually Works in Modern Marketing with Gee Ranasinha

Speaking Of Speaking

Play Episode Listen Later Sep 17, 2025 32:04 Transcription Available


Send us a textEver wonder why some marketing cuts through the noise while most fades into oblivion? G Ranasina, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing."Marketing bros think all you need is to throw data into some AI engine and have it vomit out a thousand clichéd images," Ranasina explains with refreshing candor. "But what's missing is the idea, the concept, the emotional connection." Drawing on decades of experience helping over 400 startups across 20 countries, he articulates why the fundamental principles of marketing remain unchanged despite technological revolution.The conversation takes a fascinating turn when Ranasina distinguishes between efficiency and effectiveness in marketing. While other business units can optimize for efficiency, marketing requires emotional resonance that can't be quantified in dollars. "We've exorcised creativity from the equation," he laments, explaining why $1.6 trillion in marketing spending with increasingly sophisticated targeting tools has resulted in decreasing effectiveness.For podcasters and business owners alike, Ranasina offers a compelling perspective on standing out in a crowded marketplace. "You need to have the balls to be different, to be distinctive in your category," he advises, citing brands like Liquid Death that embrace their uniqueness rather than blending into the background. His insights on why we're "feeling creatures that think" rather than "thinking creatures that feel" provide a psychological framework for creating marketing that works.Whether you're looking to improve your marketing strategy, grow your podcast audience, or simply understand why some messages stick while others don't, this episode delivers actionable wisdom wrapped in entertaining, no-nonsense commentary. Connect with G Ranasina on LinkedIn for more marketing insights delivered with his signature blend of expertise and straight talk.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Taste Radio
How Halfday Went From Dorm Room To Disrupting A $9B Category

Taste Radio

Play Episode Listen Later Sep 16, 2025 28:19


What does it take to reinvent a legacy category for the modern consumer? In this episode, Mike Lombardo, the co-founder of better-for-you iced tea brand Halfday, shares the journey of transforming a college side hustle into a fast-growing challenger brand. Fueled by a mission to improve gut health without sacrificing flavor, Mike and his co-founder set out to reimagine iced tea for today's health-conscious consumer. Mike opens up about the brand's early missteps, and why putting flavor first became a non-negotiable product principle. He also shares how Halfday secured coveted shelf space at Whole Foods, partnered with one of New York City's most influential distributors, and how a last-minute decision to attend BevNET Live led to a major investment that helped propel the business forward. Show notes: 0:25: Interview: Mike Lombardo, Co-Founder, Halfday – Mike explains the origins of the name “Halfday,” how he and his co-founder initially bootstrapped their way into Whole Foods stores and what they learned from in-store demos. He talks about why the original concept wasn't scalable and how the pandemic became a turning point in which they leaned more heavily into the products' functional benefits, low sugar content and flavor, focusing their message on “iced tea for the modern consumer.” Mike emphasizes the importance of patience and iteration, and building the right team with experienced operators. He reflects on the ups and downs of entrepreneurship, including doubts about scalability, the challenges of fundraising, and the importance of trusting the process.  Brands in this episode: Halfday, Three Wishes, Snapple, Olipop, Liquid Death, Bai, C4 Energy

One Life One Chance with Toby Morse
Episode 357- Georjah Erin Silva (automotive model/YouTuber/builder)

One Life One Chance with Toby Morse

Play Episode Listen Later Sep 15, 2025 135:31


In this episode Toby sits down with Georjah Erin Silva! She chats about being raised on a farm Canada, building cars, car culture, being a goth kid, horse competition, modeling, veganism, Lowrider magazine, Tired Automotive, TOFU truck, her fitness journey, therapy, tattoos, favorite music and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Five Count
The Five Count In Paradise…

The Five Count

Play Episode Listen Later Sep 13, 2025 119:40


Check Playlist During this episode of The Five Count we enjoyed a tall can of Liquid Death, tried to figure out why people like Radiohead, and took a trip to paradise. It was almost as good as the film Emmanuelle!

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Is Reddit the Missing Piece in Your Content Marketing Strategy?

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Play Episode Listen Later Sep 12, 2025 64:10


This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here's why Reddit marketing could be your next big business move OpenAI wants to make a full-length animated movie that isn't AI slop. Can they pull it off, or is this just a content marketing play? (Hint: the latter.) OpenAI wants to make an AI movie that isn't slop Meanwhile, the team at Robinhood is rolling out a new social media app. But is now the right time for another platform? Reddit, X get new rival with Robinhood Social's launch Marketing winners and losers this week include Liquid Death (Yahoo Can Coolers – Liquid Death) and Ben & Jerry's (Ben & Jerry's founders want to scoop out their brand). Rants and raves feature the AI-driven destruction of the career ladder (AI isn't just ending entry-level jobs. It's ending the career ladder) and LinkedIn's latest analytics upgrade (Post | LinkedIn). ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork    

Wharton Marketing Matters
Wharton Marketing Matters Highlight: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential

Wharton Marketing Matters

Play Episode Listen Later Sep 11, 2025 33:59


Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company's origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand's heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.” Hosted on Acast. See acast.com/privacy for more information.

This Is A Man's World - She who dares, wins.
DARE 1: She Who Dares, Breaks Rules: The Secret to Growth and Innovation

This Is A Man's World - She who dares, wins.

Play Episode Listen Later Sep 11, 2025 10:30


Episode Summary In this engaging bonus episode of She Who Dares Wins, Michelle dares you to break a rule this week. Not for the sake of rebellion, but to challenge the invisible boundaries shaping your life. From her own unconventional start in construction to examples like Liquid Death's rule-breaking approach to branding, Michelle shows how questioning norms can unlock innovation, identity, and freedom.She unpacks the psychology behind rule-following — from normative influence to the black sheep effect — and explores how mindful defiance can spark both personal growth and cultural change. This is your call to spot one invisible rule that feels heavy, break it, and discover what happens when you choose self-definition over conformity.What You'll Learn in This EpisodeWhy we're wired to follow rules (even the unwritten, nonsensical ones).How intentional rule-breaking leads to creativity and stronger self-identity.The role of defiance regulation in shaping growth and resilience.The critical mass effect: how small acts of defiance snowball into cultural change.Practical ways to identify and challenge hidden rules in your own life.Notable Quotes"This week's dare is for you to break a rule. Not all rules are worth following.""We kind of put these norms in our head and these rules, but they're not actually written anywhere.""Thoughtful, intentional rule breaking is not reckless, it's self-definition.""When just a handful of people start breaking an unhelpful norm consistently, something magical happens.""Pick one rule and break it. Spot an invisible rule and write down that feels particularly heavy." Hosted on Acast. See acast.com/privacy for more information.

Holmberg's Morning Sickness
09-10-25 - Entertainment Drill - WED - Charlie Sheen Was Fat Shamed By A Hooker Once - Brady Doubles Up On Liquid Death Story By Repeating The Lead

Holmberg's Morning Sickness

Play Episode Listen Later Sep 10, 2025 10:59


09-10-25 - Entertainment Drill - WED - Charlie Sheen Was Fat Shamed By A Hooker Once - Brady Doubles Up On Liquid Death Story By Repeating The LeadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah and Vinnie Full Show
09-10 Full Show

Sarah and Vinnie Full Show

Play Episode Listen Later Sep 10, 2025 162:43


Kiss, Marry, Kill: Glen Powell, Matt Damon, Ben Affleck. Charlie Sheen is sensitive, even to the opinions from a woman of the night. Two of the country's hottest restaurants and they're right here in the Bay! Joey Chestnut is competing with a Giants fan for hot dog glory. Phillies Karen is still on the lam! OnlyFans creator Annie Knight clarifies that she's in a closed relationship with her fiance, and it sparks debate amongst the gang. TV Tonight! ‘Downton Abbey Celebrates the Grand Finale' and the Charlie Sheen documentary is here. Plus, the Call Her Daddy podcast revealed that Taylor Frankie Paul is the next Bachelorette! Do you hate celebrities for any of these petty reasons? Scott Budman hops on the phone to give us a rundown of yesterday's Apple announcements. The new iPhone Air aims to encourage people to upgrade sooner, wearables are getting more advanced in tracking your biometrics, and Airpods live translation could be a game changer. The Liquid Death water brand did a limited run of 11 packs in honor of the Spinal Tap sequel, so please enjoy a bunch of Spinal Tap quotes from Sarah! Still not over The Beatles breakup? There's an 8-hour documentary called ‘Get Back' on Disney+ that you might have missed! ‘Get Back' for that. Matt Damon is saying The Beatles inspired him to make as many movies as possible with his best friend, Ben Affleck. Plus: Taking care of a sick person might lead you to an early grave. Not all Teslas come with human remains, but this one does. Coachella headliner rumors are swirling: Sabrina Carpenter and Karol G! Matty's favorite state is the best for fast food. Plus, fast facts that have more questions than answers.

Sarah and Vinnie Full Show
Hour 3: Don't Pick Up The Phone

Sarah and Vinnie Full Show

Play Episode Listen Later Sep 10, 2025 40:49


The Liquid Death water brand did a limited run of 11 packs in honor of the Spinal Tap sequel, so please enjoy a bunch of Spinal Tap quotes from Sarah! Still not over The Beatles breakup? There's an 8-hour documentary called ‘Get Back' on Disney+ that you might have missed! ‘Get Back' for that. And Matt Damon is saying The Beatles inspired him to make as many movies as possible with his best friend, Ben Affleck. Do you remember the Wings? Plus: Taking care of a sick person might lead you to an early grave.

Holmberg's Morning Sickness - Arizona
09-10-25 - Entertainment Drill - WED - Charlie Sheen Was Fat Shamed By A Hooker Once - Brady Doubles Up On Liquid Death Story By Repeating The Lead

Holmberg's Morning Sickness - Arizona

Play Episode Listen Later Sep 10, 2025 10:59


09-10-25 - Entertainment Drill - WED - Charlie Sheen Was Fat Shamed By A Hooker Once - Brady Doubles Up On Liquid Death Story By Repeating The LeadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Life One Chance with Toby Morse
Episode 356- Joe Gittleman (bassist- Mighty Mighty Bosstones, Kilograms/professor)

One Life One Chance with Toby Morse

Play Episode Listen Later Sep 8, 2025 123:08


In this episode Toby sits down with Joe Gittleman the bass fiddleman! Joe G- Kilo Grams, MMB, artist parents, Gang Green, early life, writing music, college professor, A&R, making music with zero pressure,the band sound, warped tour, constantly writing songs, positivity, social media, tattoos Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

On Brand with Nick Westergaard
The Stories That Made Guy Kawasaki a Wiser Guy

On Brand with Nick Westergaard

Play Episode Listen Later Sep 8, 2025 39:32


What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world's most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he's gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts. What You'll Learn in This Episode - Why Wiser Guy isn't a memoir and what it is instead - The surprising truth behind Guy's decision to publish this book with a traditional house - How evangelism has evolved from Apple's Macintosh launch to Canva today - Why democratizing technology matters—and where AI fits into that story - The timeless wisdom Guy believes we shouldn't wait too long to share Episode Chapters (00:00) Intro (00:36) Welcoming Guy Kawasaki back to On Brand (03:08) Why Wiser Guy is not a memoir (05:08) From self-publishing advocate to Wiley author (10:45) Stories and lessons that rose to the top (15:12) Evangelism past and present (20:03) Is AI truly democratizing technology (27:02) A brand that's made Guy smile recently (32:21) Where to learn more and closing gratitude About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. What Brand Has Made Guy Smile Recently? Guy shared that Liquid Death has been making him smile. Beyond simply selling water in a can, the brand has built a bold, countercultural identity around “killing thirst.” Guy admires how they've created something fun and meaningful while inspiring him to craft his own marketing mantra, “kill mediocrity.” Resources & Links Connect with Guy on LinkedIn. Guy Kawasaki's website. Wiser Guy on Amazon. Remarkable People podcast. Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Honest eCommerce
346 | Transforming Problems Into Product Opportunities | with Joelle Weinand

Honest eCommerce

Play Episode Listen Later Sep 8, 2025 29:48


Joelle Weinand is the Founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.What started as a boredom-fueled kitchen experiment during COVID: blending cashews, cocoa, and dates in her Vitamix, quickly evolved into a business. A chance brunch in Las Vegas with old poker friends turned into a pre-seed round when investors tried and liked her “ChocoMilk”. Soon, big names like Ninja and Steve Aoki came on board, and an ops expert from Mezcla Bars helped Joelle scale.Joelle's path blends relentless scrappiness with an instinct for spotting white space in crowded categories. From shelving the idea when no co-packers picked up the phone, to saying yes when opportunity appeared in unexpected rooms, to relaunching her formula based on real customer feedback, she's showing how a so-called “nutcase” idea can capture the market's imagination.Whether you're trying to break into CPG, find your first investors, or take a product from Instagram post to retail shelf, Joelle shares a candid look at how to move fast, embrace serendipity, and build a brand people are proud to carry.In This Conversation We Discuss:[00:42] Intro[00:57] Launching nostalgia as a premium product[01:24] Testing a concept with friends at brunch[07:02] Highlighting the power of simple ideas[08:13] Running small tests before scaling up[09:10] Connecting with ops partners through luck[12:46] Episode Sponsors: Electric Eye, Heatmap, Grow[15:59] Meeting investors at random events[17:23] Building trust with passion and clarity[18:23] Raising a pre-seed with friends[22:18] Asking founders for advice directly[25:04] Reducing friction in early startups[26:55] Gathering feedback to guide reformulationResources:Subscribe to Honest Ecommerce on YoutubeDelicious, healthy and nostalgic cashew milk https://drinknutcase.com/Follow Joelle Weinand https://www.linkedin.com/in/joelledSchedule an intro call with one of our experts https://electriceye.io/connectClear, real-time data built for ecommerce optimization https://www.heatmap.com/honestThe Premier Conference for Ecommerce Operators https://www.joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

the Joshua Schall Audio Experience
Could This Stop the BeatBox Beverages Party?

the Joshua Schall Audio Experience

Play Episode Listen Later Sep 8, 2025 8:47


Ain't no party like a Beatbox party, cause a Beatbox party don't stop…except when the production lines get foreclosed on! But to better understand that last statement, it requires a brief four-year “rise and fall” history lesson surrounding the small Canadian public company named Flow Beverage Corporation. In mid-2021, a reverse takeover transaction was completed on the premium water company, and Flow Beverage began trading on the Toronto Stock Exchange. After that liquidity event, the total fundraising amount of Flow Beverage ballooned to around $100 million (which included celebrities like Post Malone and athletes like Russell Westbrook). And I'm mentioning that financial snapshot of total amount raised by Flow Beverage for interesting several reasons. Firstly, irrespective of CPG category…raising nine-figures of capital is substantial (and shouldn't be overlooked). Also, it appears even more significant after realizing the company's highest annual revenue never expanded beyond merely one-third of that total fundraising amount…a far cry from the founder (and CEO) Nicholas Reichenbach stating in 2021 that he'd “take Flow Beverage to multi-billion dollars of revenue annually.” Next, capital structure challenges became a central reason for the demise of Flow Beverage…a mere four years after going public. And arguably the “straw that broke the camel's back” happened in May 2025 when Nicholas Reichenbach signed a series of binding term sheets (requiring personal guarantee) that seemed (even at the time) unlikely to solve any working capital issues. But as you've likely been able to determine already…Flow Beverage wasn't Liquid Death. And since Flow Beverage wasn't a highly skilled marketing company that just so happened to sell packaged beverages…burning nine-figures of capital on advertising would've been frankly absurd! Instead, at the time of the reverse takeover transaction, Flow Beverage owned two artesian springs and operated two North American Tetra Pak-capable production facilities. So, Flow Beverage was the opposite of the typical beverage company deploying an asset-light business model. And while those Tetra Pak manufacturing sites were used to produce Flow Alkaline Spring Water, the company also utilized them for contract manufacturing…servicing customers like BeatBox Beverages, BioSteel, and Joyburst. But a few weeks ago, Flow Beverage was forced to enter into a support agreement and transfer ownership of the business and its assets to primary lenders (i.e. NFS Leasing Canada and RI Flow) after they demanded repayment. And this foreclosure obviously leaves uncertainty around what could happen during the restructuring process...especially for its largest contract manufacturing customer Beatbox Beverages (one of the fastest-growing and top-selling RTD alcohol brands in the United States). If you aren't familiar, Beatbox Beverages has become the brand that's bringing the party to the alcohol industry. Yet, the “original party punch” has proven its way more than just a music festival favorite…becoming the most engaged alcohol brand on social media, with availability in over 125K stores across all 50 states. In 2025, BeatBox Beverages is expected to sell over 12 million cases…amounting to over $250 million in retail sales. And with BeatBox Beverages experiencing triple-digit YoY retail sales growth over the past few years…it must consistently reach for operational excellence, or the proverbial party could end abruptly.

2 Bears 1 Cave with Tom Segura & Bert Kreischer
Gambling With Our Lives | 2 Bears, 1 Cave

2 Bears 1 Cave with Tom Segura & Bert Kreischer

Play Episode Listen Later Sep 1, 2025 67:26


SPONSORS: - Don't miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using https://dkng.co/bears or through my promo code BEARS. - For simple, online access to personalized and affordable care for Hair Loss, ED, Weight Loss, and more, visit https://Hims.com/BEARS - Upgrade to ShipStation today to get a sixty-day free trial at https://www.shipstation.com/cave Bert and Tom are BACK in the Cave! After a memorable summer takeover by Stavvy and Chrissy D, the OG Bears return to catch up on everything—movies, standup, gambling, insane diets, and why Bert can't stop eating 10 egg bites at once. Tom opens up about his recent cancer-screening scare, which led to a brutal five-day water fast, and accidentally dropping 25 pounds while filming El Tigre. Bert shares why his watch doesn't fit anymore, how he tormented his director by throwing Liquid Death cans at 4 AM, and the disgusting way he measures his weight. The Bears also dive into the future of late-night TV, Amy Poehler's move into podcasting, their own TV and film projects, and Bert's insane plan to bet $1,000 every week on the Bucs. Plus: family visits on set, Isla living like a diva in Bert's trailer, Tom's boys discovering fake cocaine, and both Bears gearing up for the upcoming NFL and NCAA football seasons! 2 Bears, 1 Cave Ep. 304 https://tomsegura.com/tour https://www.bertbertbert.com/tour https://store.ymhstudios.com Gambling problem? Call one eight hundred Gambler. In New York, call 8778HOPENY or text HOPENY (four six seven three six nine). In Connecticut, Help is available for problem gambling. Call eight eight eight seven eight nine seven seven seven seven or visit ccpg.org. Please play responsibly. On behalf of Boot Hill Casino & Resort (Kansas). Fees may apply in IL. Twenty-one plus age and eligibility varies by jurisdiction. Void in Ontario. Bonus bets expire seven days after issuance. See sportsbook dot draftkings.com/promos. NFL Sunday Ticket offer for new subscribers only and auto-renews until cancelled. Digital games and commercial use excluded. Restrictions apply. Additional NFL Sunday Ticket terms at https://youtube.com/go/nflsundayticket/terms . Limited time offer. Chapters 00:00:00 - Intro 00:00:07 - The Final Episode Of 2 Bears 00:09:36 - Tom's New Movie & Free Bert 00:21:47 - Why Tom Got So Skinny 00:33:23 - Bert Is Fat 00:42:04 - Family Visits + America's Team 00:45:48 - Bert's Big Bet 00:54:05 - Is Tom Down? 00:58:49 - A Bert Game Show? 01:01:45 - Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices

One Life One Chance with Toby Morse
Episode 355- Erik Ellington (skateboarder/entrepreneur)

One Life One Chance with Toby Morse

Play Episode Listen Later Sep 1, 2025 165:30


In this episode Toby sits down with skateboarder Erik Ellington! He chats about skateboarding, Anchorage, Nebraska, the importance of skate graphics, finding out about new music through skateboarding, Balance, Arizona, San Diego, turning pro, moving to Cali, partying hard, getting sober and recovery, meeting Amy, Supra, Deathwish, his new Easy Does It Non-alcoholic beer, family and more!!  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Nick Taylor Horror Show
Horror Fan/ Entertainment Lawyer, Joshua Lastine

The Nick Taylor Horror Show

Play Episode Listen Later Aug 29, 2025 75:57


Joshua Lastine is an entertainment attorney and the founder of Lastine Entertainment Law, representing actors, directors, writers, producers and more. A former in-house lawyer at Lionsgate and ViacomCBS, he has worked on high-profile projects such as Halloween (2018) and The Blackening, as well as massive Netflix productions, indie films, and everything in between.Recognized by Variety as a Hollywood Deal Maker, Joshua also serves as an adjunct lecturer in Entertainment Business Law at The Los Angeles Film School.A lifelong horror fan with a collection of VHS, DVDs, and Blu-rays, Josh brings deep genre knowledge to his legal practice, helping creators navigate contract pitfalls, IP disputes, distribution hurdles, and budget constraints. Since founding Lastine Entertainment Law in 2021, he has been dedicated to empowering artists and safeguarding their creative rights while bridging the worlds of horror fandom and Hollywood deal-making.In this conversation, Josh breaks down the legal and contractual realities that every filmmaker needs to understand, from optioning IP and attaching talent to navigating distribution deals and protecting your rights. He also shares practical advice on unions, strikes, and why legal literacy is one of the most empowering tools a creative can have.On today's episode of The Nick Taylor Horror Show, here, without further ado, is Joshua Lastine.Key TakeawaysBuild your legal relationship early.Joshua's first counsel is simple. Do not wait for a contract to land in your inbox. Grab coffee with an entertainment lawyer, establish rapport, and get them looped in before deals apply pressure. He even outlines a smart starter plan for indies: raise an initial 25K for a line producer, budget, legal, and accounting, so chain of title and financing agreements are set before momentum stalls.Know your money lanes.He breaks down the big buckets: equity, debt, tax credits, and crowdfunding. Debt requires careful counsel. Equity means real finance docs and a clean LLC structure. Crowdfunding can be powerful when paired with creative perks, like the Eli Roth “we will kill you on screen” idea that trades access for cash.Investors buy more than ROI.For many backers, the value is experience and access: a set visit, a cameo for a family member, festival credentials. Pitch decks and sizzles matter, but so do relationships, attachments, and a clear sense of your project's look and tone in seconds. Package visually and socially, not just financially.Product placement is real money.Joshua points to Smile weaving Voss Water into its story as a character beat, likely putting real cash onto the screen. He and Nick also cite Weapons using Liquid Death cans in a 7-Eleven fight scene. The takeaway: brands can offset costs or boost perceived scale if you integrate them thoughtfully and on-brand.Keep chain of title airtight.Lawyers can't help if ownership is murky. Joshua stresses that rights must flow cleanly from screenplay to delivery, or distributors and E&O carriers will balk. This is the “heavy lifting” that protects your sale, your investors, and your future library value.Use AI and templates with judgment.For tiny, low-risk projects, basic templates or AI can help you start. The moment budgets rise, name talent appears, or you touch debt and distribution, you need a lawyer shepherding the paperwork and negotiating terms. That is the difference between scrappy and exposed.Understand franchise rights before you touch legacy IP.He...

One Life One Chance with Toby Morse
Episode 354- Joe Principe (bass- Rise Against)

One Life One Chance with Toby Morse

Play Episode Listen Later Aug 25, 2025 201:52


In this episode Toby sits down with Rise Against bassist Joe Principe! He chats about Chicago, Warped Tour, punk rock, his dad passing at a young age, skateboarding, vegetarian, first jobs, 88 Fingers Louie, older scary shows, Fireside Bowl, Hopeless Records, skating, Tony Hawk Pro Skater soundtrack, Fat Wreck, Bill Stevenson, signing to a major label, lockdown, new record, social media and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Break The Apocalypse
Weapons, Final Dogs, and A Portal To Hell - Spitball Media Podcast 08 21 2025

Break The Apocalypse

Play Episode Listen Later Aug 22, 2025 74:19 Transcription Available


In this episode of Spitball Media, we dive into a stacked lineup of new horror and sci-fi content. We break down Zach Cregger's Weapons and FX's new series Alien Earth, then react to the latest horror game trailers for Halloween and Hellraiser. We also talk about Liquid Death's wild new commercial featuring The Toxic Avenger.On the trailer side, we review Good Boy, Traumatika, Hell House LLC: Lineage, Anniversary, Portal to Hell, and Keeper. From indie chills to franchise returns, we cover what's worth keeping on your radar.

Chew on This - Digestable DTC Content
Liquid Death CMO Breaks Down Viral Marketing

Chew on This - Digestable DTC Content

Play Episode Listen Later Aug 21, 2025 49:08


Better Advertising with BetterAMS
How Liquid Death Built Demand Everywhere

Better Advertising with BetterAMS

Play Episode Listen Later Aug 19, 2025 28:29


What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today's influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment).Connect with Nataliehttps://www.linkedin.com/in/nataliekcotter/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Media www.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Life One Chance with Toby Morse
Episode 353- Claudio Sanchez (Coheed & Cambria/Writer)

One Life One Chance with Toby Morse

Play Episode Listen Later Aug 18, 2025 135:34


In this episode Toby sits down with Coheed & Cambria musician and writer Claudio Sanchez! He chats about upstate NY, insecurities, names and stories behind the music, comics, his job at the pet store, Shabütie, going to festivals and big concerts, Coheed and Cambria, touring, dark times, longevity, experimenting with different sounds, fear of driving, living in a city, inspirations and interests, the new record, mortality, kids, social media, hip hop and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Christopher Lochhead Follow Your Different™
405 The Enduring Power of Positioning with Laura Ries (Part 1)

Christopher Lochhead Follow Your Different™

Play Episode Listen Later Aug 18, 2025 62:14


On this episode of Christopher Lochhead: Follow Your Different, we sit down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, to unpack what makes for truly powerful brand building. The discussion, sparked by American Eagle's controversial Sydney Sweeney campaign, offers a masterclass in cutting through the noise and making brands that dominate for decades, not just news cycles. In a world obsessed with fleeting attention spans, viral TikToks, and celebrity partnerships, the rules for building a lasting brand have never been more confusing, or more misunderstood. When “attention” has become the trending currency, too many marketers forget the fundamental principles that separate overnight sensations from category-defining legends. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Chasing Attention Versus Owning a Strategic Position Laura Ries doesn't mince words. Right from the start, she asks, “Are we just going out for attention's sake?” In the American Eagle campaign, the retailer had Sydney Sweeney, a star adored by a young demographic. front and center with the tagline “Sydney Sweeney has great jeans.” The resulting hullabaloo proved attention-grabbing, but Laura and Christopher quickly zero in on the flaw: it was a win for Sweeney's personal brand, maybe the category of jeans, but not for American Eagle. Compare this to the iconic Brooke Shields for Calvin Klein moment, seared into pop culture by its taboo-breaking line: “Nothing comes between me and my Calvins.” Everyone still remembers it. And Shields herself, now in her 50s and 60s, gets asked about it to this day. Why did it stick when so many celebrity-driven campaigns fade fast? Laura argues the difference is clear: Calvin Klein tied a provocative moment to a real, ownable positioning idea. It wasn't just attention; it was differentiation, and it transformed the brand. The Leader, the Challenger, and the Power of Contrasts Christopher then adds, “The category king of jeans is Levi Strauss”. If you're not the leader, you can't just market the category; you must establish a well-defined, opposite position. Calvin Klein's campaign worked because it created a contrast in the market: there's an implied competitor, a reason to choose Calvin's over everything else. American Eagle, on the other hand, failed to anchor its campaign in any clear difference or strategic enemy. Christopher asks, “If you're American Eagle, what the fuck are you doing?” To this, they both agree: at the very least, American Eagle, given its patriotic name, should have leaned into American-made authenticity rather than a generic celebrity endorsement disconnected from any unique brand promise. Category Design: The True Differentiator Brands like Dude Wipes and Liquid Death exemplify the playbook for building new categories, and thus, legendary brands. Dude Wipes didn't invent wipes, just as Liquid Death didn't invent water. But they staked out a radically different, memorable position: “Dude” wipes for men, and canned water that resembles a beer or energy drink and brands itself as death to plastics. This isn't attention for attention's sake; it's strategic, memorable, and deeply anchored to a big idea: a core enemy, a new experience, a bold promise. To hear more from Laura Ries and her thoughts on why virality isn't enough to build a legendary brand, download and listen to this episode. Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in S...

Telecom Reseller
Marketing Simplified: Littlefield Agency's Sam Littlefield on Storytelling, AI, and Avoiding Trade Show Overload, Podcast

Telecom Reseller

Play Episode Listen Later Aug 14, 2025


In a fast-paced fall event season, where overlapping trade shows can overwhelm even seasoned marketers, Sam Littlefield, President and CEO of Littlefield Agency, joins Technology Reseller News Publisher Doug Green to share fresh strategies for cutting through the noise. Founded in 1980 and based in Tulsa, Oklahoma, Littlefield Agency specializes in complex B2B manufacturer and financial institution marketing, earning recognition as a Top 25 B2B agency in the U.S. Littlefield stresses that while many companies lead with features, real engagement starts by identifying and communicating the customer's pain points and high-level benefits. At trade shows and in campaigns, simplification is key—one clear message beats a crowded wall of technical specs. Once prospects are deeper in the sales funnel, feature details have their place, but early messaging should focus on the “problem solved” for the buyer. The discussion dives into AI's role in modern storytelling, citing a striking example of an entirely AI-generated “Liquid Death” commercial that captured national attention. For Littlefield, AI isn't replacing agencies but is expanding creative possibilities—allowing brands to produce more content, faster, at lower cost, while still requiring human insight for strategy and authenticity. He advises companies to experiment widely with AI and digital platforms, from connected TV campaigns to imperfect but relatable social videos, in order to adapt to shifting buyer expectations, especially from millennials and Gen Z. Whether it's using AI to refine creative ideas, producing authentic short-form videos, or tightening messaging for the trade show floor, Littlefield's advice is clear: test, learn, and embrace new tools while keeping storytelling grounded in the real customer experience. For more insights, visit littlefieldagency.com.

One Life One Chance with Toby Morse
Episode 352- Shawn and Mark Stern (Youth Brigade/BYO)

One Life One Chance with Toby Morse

Play Episode Listen Later Aug 11, 2025 203:02


In this episode Toby sits down with Shawn and Mark Stern of Youth Brigade/BYO! They chat about going from Canada to Cali,  their dad being a screenplay writer/director, surfing, skateboarding, high school, their first punk show, Another State Of Mind, classic hip hop, melodic influences, bands changing sound, Punk Rock Bowling, different festivals, traveling and culture and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Persuasion by the Pint
402: Selling Ozzy Osbourne's DNA, Burger King's Gamification Strategy, and Is AI Conspiring to Kill Us?

Persuasion by the Pint

Play Episode Listen Later Aug 9, 2025 47:24


On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us? The post 402: Selling Ozzy Osbourne's DNA, Burger King's Gamification Strategy, and Is AI Conspiring to Kill Us? first appeared on Persuasion by the Pint.

The Speed of Culture Podcast
Thirst Trap: Liquid Death's Dan Murphy shatters the scroll with entertainment-first branding

The Speed of Culture Podcast

Play Episode Listen Later Aug 5, 2025 35:12


In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers' room, Dan shares how Liquid Death turns cultural chaos into marketing gold.Follow Suzy on Twitter: @AskSuzyBizFollow Dan Murphy on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

One Life One Chance with Toby Morse
Episode 351- Scott Vogel part 3 (vocals- Terror)

One Life One Chance with Toby Morse

Play Episode Listen Later Aug 4, 2025 122:36


In this episode Toby sits down with Terror singer Scott Vogel! He chats about his new lifestyle, being antisocial, living a simple life, flying, anxiety, playing sober, staying up to date and supporting new hardcore bands, the Buffalo scene, the new Terror record, his early years, therapy, reconnecting with family, writing lyrics, moshing, hip hop, the future and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Yahoo Fantasy Football Forecast
8 guys who can start HOT and COLD this season + Special Guillotine League announcement and Mock Draft

Yahoo Fantasy Football Forecast

Play Episode Listen Later Aug 4, 2025 76:35


Today is a very special day at Yahoo Fantasy. Not only do we debut our first episode on our brand new YouTube channel, we reveal the big news that Yahoo Fantasy Guillotine Leagues presented by Liquid Death are now available on the Yahoo Fantasy app. Justin Boone joins Matt Harmon for a very special edition of the pod to discuss 8 guys who could get off to HOT and COLD starts to the season. Whether you play Guillotine or not, you don't want to miss out on who the two identify as guys who could sink or swim your September in fantasy.(3:00) - We are officially on our new YouTube Channel(4:00) - Yahoo Fantasy Guillotine Leagues presented by Liquid Death are now LIVE(4:50) - 8 guys we think could start HOT and COLD this season: QBs, RBs, WRs, TEs(7:40) - QB who could start HOT: C.J. Stroud(16:40) - QB who could start COLD: Caleb Williams(23:10) - RB who could start HOT: Chuba Hubbard(28:50) - RB who could start COLD: D'Andre Swift(33:40) - WR who could start HOT: Emeka Egbuka(41:05) - WR who could start COLD: Calvin Ridley(45:35) - TE who could start HOT: Evan Engram(51:00) - TE who could start COLD: Tucker Kraft(55:30) - How to play in Guillotine Leagues + Takeaways from our Guillotine League Mock Draft Subscribe to the Yahoo Fantasy Forecast on your favorite podcast app:

Selling on Amazon with Andy Isom
#496 - The Comfort Zone is where your dreams go to die

Selling on Amazon with Andy Isom

Play Episode Listen Later Jul 31, 2025 11:17


All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are. Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story.  The magic happens outside the comfortzone. Listen to discover some ways you can step outside your comfort zone and start taking action.   I can help you here: www.andyisom.com  

One Life One Chance with Toby Morse
Episode 350- Tosh Peterson (drummer)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 28, 2025 125:15


In this episode Toby sits down with drummer Tosh Peterson! He talks about wanting to be a drummer forever, Fullerton, dropping out to tour, drum lessons and clinics from established drummers, his musical family, all the different levels of touring, drumming for Lady Gaga, his dad, Damnage, drug free, having a tight knit family, Wahoo's, hip hop love and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

One Life One Chance with Toby Morse
Episode 349- Jamey Jasta (vocalist- Hatebreed/podcast host)

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 21, 2025 167:53


In this episode Toby sits down with Jamey Jasta of Hatebreed! He talks different music genres, the music biz, documentary, flying, touring, sketchy countries they played, putting on festivals, his podcast, bands changing sounds, new era of Hatebreed, missing out on bands, industry people, being a parent, family, hip hop and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

One Life One Chance with Toby Morse
Episode 348- Jimmy G (Murphy's Law) is back!

One Life One Chance with Toby Morse

Play Episode Listen Later Jul 14, 2025 117:52


In this episode Toby sits down with Jimmy G! He talks about Murphy's Law, being a New Yorker for life, his health problems and the hospital making it worse, being on death's door, quitting high school, NYHC, his early days in a dysfunctional family, his first shows, his nickname, his frontman influences and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

The Best One Yet

London's most popular restaurant, Dishoom, has a wild growth hack… Roll the dice, get a free meal.Amazon Prime Day is now Prime Week… but it's really a fake deal mind game.One biz is saving flood victims in Texas: H-E-B… the $47B grocery chain bigger than Uber.Plus, Ozzy Osborne is selling his DNA in Liquid Death water cans… and it's a new celeb trend.$AMZN $WMT $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.