Podcasts about liquid death

London's most popular restaurant, Dishoom, has a wild growth hack… Roll the dice, get a free meal.Amazon Prime Day is now Prime Week… but it's really a fake deal mind game.One biz is saving flood victims in Texas: H-E-B… the $47B grocery chain bigger than Uber.Plus, Ozzy Osborne is selling his DNA in Liquid Death water cans… and it's a new celeb trend.$AMZN $WMT $SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode Toby sits down with legend Timmy Chunks! He chats about discovering punk, skating, playing drums in high school, the different bands he played in, Token Entry, touring and breaking up, electricians union, quitting the union and moving in with the Souls, Chunksaah Records, his stint as a drum tech, Let Rage, War Camps, diabetes, Redemption 87 and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Producer Josh updates us on a tennis food combination worthy of 1620 The Zone, the annual T-Rex World Championships, and a story out of Nebraska from the folks at Liquid Death.

With only fourteen days left, Ern is starting to get giddy for his cruise. Texas governor vetoes THC ban while Louisiana takes a step backwards. We (regretfully) sample Liquid Death's "Deathberry Inferno). A review of Ern's "special" banana bread. What we're all currently watching.

Notas Macabrosas - La langosta de 110 años que ha sido “perdonada” y ya no se convertirá en la cena de un restaurante - Resuelven crimen 20 años después - Los monos están secuestrando crías de otra especie en una isla panameña - La peligrosa razón por la que apareció espuma blanca tras la inundación en Naucalpan - Travis Barker revela que posee una lata de Liquid Death con ADN de Ozzy Osbourne - Un libro de texto saudí presenta una imagen de Yoda con el rey Faisal - Humo por quema de marihuana suspende clases en ciudad paraguaya - Asesinaron a martillazos a la “Mujer Hulk”, estrella colombiana del fisicoculturismo - Disfunción eréctil desata pelea en hotel de Amatitlán; hombre termina herido y gritando por Zordo - Viajó en avión con 200 tortillas en la mochila y nadie lo notó - Se ha reportado el robo de casi 3000 consolas Switch 2 - Popurrí de políticos mexicanos dando pena ajena - Circula en redes sociales el avistamiento de un puma en calles de Monterrey - Turista muere tras la caída de un rayo en un cielo despejado sobre una playa de Florida, según la policía - Japón ejecuta al “asesino de Twitter” que mató y desmembró a nueve personas - Arrestaron a jóvenes por robar un cisne en NY - Autoridades confirmaron que 381 cadáveres fueron recuperados de un crematorio en Ciudad Juárez También puedes escucharnos en Youtube, Spotify, Apple Podcasts, Amazon Music o tu app de podcasts favorita. Apóyanos en Patreon: https://www.patreon.com/leyendaspodcast​ Apóyanos en YouTube: https://www.youtube.com/c/leyendaslegendarias/join Síguenos: https://instagram.com/leyendaspodcast​ https://twitter.com/leyendaspodcast​ https://facebook.com/leyendaspodcast​ #Podcast​ #LeyendasLegendarias​ #HistoriasDelMasAca

Notas Macabrosas - La langosta de 110 años que ha sido “perdonada” y ya no se convertirá en la cena de un restaurante - Resuelven crimen 20 años después - Los monos están secuestrando crías de otra especie en una isla panameña - La peligrosa razón por la que apareció espuma blanca tras la inundación en Naucalpan - Travis Barker revela que posee una lata de Liquid Death con ADN de Ozzy Osbourne - Un libro de texto saudí presenta una imagen de Yoda con el rey Faisal - Humo por quema de marihuana suspende clases en ciudad paraguaya - Asesinaron a martillazos a la “Mujer Hulk”, estrella colombiana del fisicoculturismo - Disfunción eréctil desata pelea en hotel de Amatitlán; hombre termina herido y gritando por Zordo - Viajó en avión con 200 tortillas en la mochila y nadie lo notó - Se ha reportado el robo de casi 3000 consolas Switch 2 - Popurrí de políticos mexicanos dando pena ajena - Circula en redes sociales el avistamiento de un puma en calles de Monterrey - Turista muere tras la caída de un rayo en un cielo despejado sobre una playa de Florida, según la policía - Japón ejecuta al “asesino de Twitter” que mató y desmembró a nueve personas - Arrestaron a jóvenes por robar un cisne en NY - Autoridades confirmaron que 381 cadáveres fueron recuperados de un crematorio en Ciudad Juárez También puedes escucharnos en Youtube, Spotify, Apple Podcasts, Amazon Music o tu app de podcasts favorita. Apóyanos en Patreon: https://www.patreon.com/leyendaspodcast​ Apóyanos en YouTube: https://www.youtube.com/c/leyendaslegendarias/join Síguenos: https://instagram.com/leyendaspodcast​ https://twitter.com/leyendaspodcast​ https://facebook.com/leyendaspodcast​ #Podcast​ #LeyendasLegendarias​ #HistoriasDelMasAca

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world.Dave and Mark cover:Why playing it safe is the biggest threat to B2B marketers in the AI eraHow to create marketing that actually connects by disrupting the story, the channel, or the storytellerReal examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketingYou'll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack.Timestamps(00:00) - – Intro (03:34) - – Why most marketing is boring (08:04) - – The danger of “best practices” (12:04) - – Why AI is amplifying bad marketing (15:34) - – The rise of raw, lo-fi, human content (18:34) - – What AI can't replicate: shared experiences (22:04) - – Fear, risk, and the big brand trap (25:34) - – Using AI to enhance, not replace, creativity (31:50) - – The real framework behind Audacious (34:50) - – B2B examples that break the mold (40:20) - – Why now is the time to stand out (44:50) - – Making bold marketing happen inside your org (49:20) - – Liquid Death, Nutter Butter, and brand disruption (53:50) - – B2B doesn't mean boring (57:50) - – The one question every marketer should ask Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

In this episode Toby sits down with NYHC legend and bassist Arthur Smilios! He talks modern hardcore, social media, cats and cat tattoos, becoming a dad, being a bass player, CIV, Gorilla Biscuits, Token Entry, drug addiction, religion, activism, veganism, being kind, the state of the country and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,”  is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients. Show notes: 0:35: Hoste-ing In Chicago. Moldy, Mired, Messy. A Refreshing ABV? Inhale & Gag. Red Dye Donuts. – The hosts announce Taste Radio's Chicago meetup, which will take place on August 14 at Hoste Cocktails' event space in the Windy City's Pilsen neighborhood. They also delve into the controversy surrounding BetterBrand, whose problems have earned it comparisons to Theranos. The team also explores the rise of “hard refreshers,” alcoholic beverages with packaging similar to sports drinks, raising concerns over consumer confusion. Meanwhile Liquid Death's spicy novelty drink, “Deathberry Inferno,” gets mixed reviews for flavor but praise for marketing. The group samples nostalgic FatBoy ice cream treats and discusses the contrast between some function-centric foods, comparing Purely Elizabeth's new clean-label oatmeals over protein donuts made with artificial ingredients.  Brands in this episode: BetterBrand, Athletic Brewing, AriZona, Spindrift, BeatBox, BuzzBallz, Happy Thursday, Lightstrike, Prime, Mas+ by Messi, Liquid Death, Paqui, Vernors, Whistlepig, FatBoy Ice Cream, Legendary Foods, Purely Elizabeth 

On this episode, Hesher and Spore are joined by Bazed Lit Analyzer, Mystical Pharaoh and Ruckus to discuss the latest in the Israel/Iran war (er, ceasefire, we're not sure yet…), Spore opens the show with Ozzy selling his DNA covered ‘Liquid Death' cans for over $4k each in the lead up to the final Black Sabbath/Ozzy show ever, a suspect has confessed to crucifying a pastor in Arizona, rumors of false flag attacks, RFKJ wants you to use wearable bluetooth devices to monitor your health, all this and more… on this episode of Boiler Room!Reference Links:Ice Breaker: Ozzy Osbourne exclaims ‘clone me' as his DNA is bizarrely sold to fans – MirrorLiquid Death, the Canned Water, Was Cursed by a Witch for Halloween – MuseByCliosMessages From Water- Full Film – YouTubeThe Bibi Files. Israeli Prime Minister Netanyahu Could Go to Prison If He Is Voted Out of Office – Need To KnowBibi Files (Complete Film) – YouTube (Nathan Mileikowsky)Bannon-Levin clash shakes conservative foreign policy unity amid Iran tensions – NNZohran Mamdani declares historic victory in New York City mayoral primary after Cuomo concedes – GuardianTrump Admin Will Encourage All Americans To Use Wearables, Says RFK Jr. – ZerohedgeThe Daily Ruckus – Burce's 50th B-Day Bash!Iranian Sleeper Cells Threaten American Colleges and Universities – National PulseIsrael planned false flag operation on US soil – Tehran TimesTexas the latest state with a law banning foreign adversaries from buying real estate – FoxSuspect confesses to crucifying pastor in Arizona home – and had others on hit list – IndependentAdam Sheafe with the enormous Hebrew YHWH tattoo on his neck crucifies a Christian – XSupport:Support BOILER ROOM & ACRPatreon (Join and become a member)Shop BOILER ROOM Merch Store

Send us a textThis week on Greenfield's Finest, Z-Bird hits the stage at the DVE Comedy Fest and Pittsburgh gets absolutely roasted by a brutal heat wave. But don't worry, the chaos doesn't stop there — we've got another wild batch of Pittsburgh Scanner calls featuring pool fights, crack fundraisers with a twist, and the pettiest ex of all time.Diddy's bizarre basketball-themed roleplay, angry grandpas launching citrus, airborne cars in Missouri, and a Sam's Club pisser who claims innocence. Plus, Ozzy Osbourne wants you to clone him with his DNA-infused Liquid Death cans, and Joey Chestnut is back to dominate the Fourth of July.All that and more on this week's episode of Greenfield's Finest Podcast!Check out our upcoming events, social media, and merch sale at the link below ⁠⁠https://linktr.ee/GFP Spotify:https://open.spotify.com/show/7viuBywVXF4e52CHUgk1i5 Produced by Lane Media ⁠https://www.lanemediapgh.com/

VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode Toby sits down with SHaney Jo Darden of The Keep A Breast Foundation! She talks about the importance of Warped Tour, Boobie Bracelets, action sports industry, Keep A Breast Foundation, diet and cancer, the pink ribbon, being donated land in the desert and moving out there, her wellness center, education and options after surgery, career highlights, breathwork and healing ceremonies, the high desert, prevention being the cure, staying healthy while aging and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

Send us a textWe'll get you caught up on the latest pop culture slop. Topics include (but not limited to):James Gunn slams Marvel and Hollywood for script issues and overproductionKraft Heinz announces removal of artificial dyes from products like Kool-AidScreening of original 1977 Star Wars cut gets mixed reactionsOzzy Osbourne sells cans of Liquid Death iced tea containing his DNAHarold & Kumar sequel and Dragon's Lair Netflix adaptation revealed"Did You Hear About This?" breaks down unusual pop culture topics and news stories that might be new to you. Enjoy learning useless stuff? Welcome home. Please subscribe, like, and review us — we always need support to grow in this algorithmic world. If you don't, we'll find you.Do you know someone who would like our show? Please share. It's the only way a show like ours grows. We aren't afraid to beg. Visit us at didyouhearaboutthis.show

Joe Escalante's weekly expedition into the treacherous business end of showbiz. This week: news from the Box Office... Disney/Pixar's Elio  (finally! a new IP, and not another live action knock off!), 28 Years Later is the new prequel to 28 Decades Later, and Joe discusses with fascination with The Materialist. Also, the latest from Celebs Behaving Badly... Diddy's case may be wrapping up after showing videos of freak off's in court. Baldini Baldinis. And the latest from professor emeritus of bad celebs Harvey Weinstein's retrial. Breaking news: he's still of douchebag. Liquid Death released 10 limited edition cans of soda with Ozzy Osbourne's DNA in it... I swear, our section of the multiverse is getting weirder by the day... 

We were talking about the cans of Liquid Death sold with Ozzy Osbourne's DNA leading Amy to reveal why she wants to clone George Strait. In Fun Fact Friday, a disturbing fact about soda that makes us second guess putting it in our bodies and a sad realization behind the smell of freshly cut grass we all love. After a champion was crowned last week, the big dog, Eddie finally made his return to Easy Trivia! We tried this Simple Fitness Test that can predict whether you'll eie in the next 10 years. We might be losing someone soon.See omnystudio.com/listener for privacy information.

Why did it take government pressure for Kraft Heinz to clean up its act? The hosts unpack the conglomerate's pledge to drop artificial dyes from its products by 2027, and what it says about Big Food's priorities. The episode also features interviews with the founders of two remarkable early-stage brands: Maura Duggan of Fancypants Baking Co. and Allison Elliott of Farmer Foodie. Show notes: 0:35: The Biggest Apple. Pin It, Emma. Hey, Big Food - Why Now? Gamey-Time. Clear Use Case. – The hosts review the recently held BevNET Live Summer 2025 in New York City and how the event reflected a sense of positive energy throughout the beverage industry as well as the growing power of founder-driven innovation to meet modern consumer demands. They also discuss Pinterest's foray into e-commerce via a co-branded coffee launch with Emma Chamberlain along with Kraft Heinz's decision to remove artificial dyes by 2026 and whether companies should act proactively in response to clean label trends. Mike busts out some Berski, a new brand of ancestral meat sticks made with beef liver and heart, while John highlights Brightland's new line of everyday olive oils. 26:06: Interview: Maura Duggan, Founder & CEO, Fancypants Baking Co. – Maura shares her journey from baking decorative cookies in her apartment in 2004 to launching a full-fledged CPG brand in 2024. She discusses the company's transition from fresh bakery sales to packaged consumer goods, emphasizing their commitment to high-quality, nut-free ingredients and their signature small, crunchy cookies. Maura highlights the strategic use of bright red packaging and a playful peacock mascot to stand out on shelves, the importance of limited-edition flavors to keep consumers engaged, and the advantages of self-manufacturing. 41:45: Interview: Alison Elliott, Founder & CEO, Farmer Foodie – Alison talks about the origins of Farmer Foodie, which is known for its shelf-stable, dairy-free and gluten-free Cashew Parm products, her background in farming and social impact and how she started Farmer Foodie as a food blog and transformed it into a CPG company during the pandemic. Alison also discusses overcoming the challenges of landing retail placement, differentiating in a nascent category, and her products' appeal beyond vegan consumers.  Brands in this episode: Fancypants Baking Co., Farmer Foodie, Olipop, Liquid Death, Chamberlain Coffee, Top Of The Mornin', Jell-O, Crystal Light, Kool-Aid, Berski, Archer, Yaza, Brightland, Graza, Mariona, Brez, Cann, Moshi, Kif

Joe Walsh heard about Liquid Death selling water with Ozzy's DNA in it so he calls in to get in on the cash waterfall.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this edition of Operation Trendert Storm, Jack and Miles discuss the NYC Mayoral race, Ozzy Osbourne selling his DNA (feat. Liquid Death), the Tennessee ban on gender affirming care, the corporate Juneteenth exodus, the California Anti-Mask ICE bill, the new Bruce Springsteen biopic and much more!See omnystudio.com/listener for privacy information.

MUSICOzzy Osbourne has teamed up with the beverage company Liquid Death on a pretty funny gimmick. The company is selling 10 empty cans of Liquid Death Iced Tea that Ozzy drank (and crumpled) with the promise that each comes with some of Ozzy's DNA so you can clone him in the future. Each can comes in a sealed case and is autographed by Ozzy. The cans go for $450 at Liquid Death's website. Check out a video promoting the gimmick on YouTube. Cradle of Filth's Dani Filth Gets Engaged Onstage at 2025 Download Festival. Simple Plan have announced a Prime Video documentary titled ‘The Kids In The Crowd', set for release on July 08. Following up on our report Sunday that former members of REO Speedwagon reunited for one last show Saturday in Champaign, Illinois -- where they formed in 1967 -- comes some bad and good news. R. Kelly's who is serving a 30-year prison sentence for convictions on charges including sex trafficking, has been hospitalized after an alleged drug overdose. His lawyers say he overdosed on "medications" that prison staff gave him.A Levity study analyzed nearly 200,000 songs and surveyed 1,000 Americans about their workout music.The top five acts to listen to when hitting the gym are:Kendrick LamarMetallicaTaylor SwiftRed Hot Chili PeppersBeyonceTVFood Network star Anne Burrell has died. She was 55. Tyler Perry is being sued for sexual harassment and assault by an actor on his shows "The Oval" and "Ruthless". MOVING ON INTO MOVIE NEWS:After 14 years, the first "Harold & Kumar" movie is in the works and yes, John Cho and Kal Penn are coming back. There's no word on Neil Patrick Harris, but it's hard to imagine a new installment without him. Javier Bardem just revealed an interesting detail about him and his wife Penelope Cruz and making films about cars, as Javier shared that neither one of them drives! Megan Fox and Machine Gun Kelly chose for their baby daughtee -- "Saga Blade Fox-Baker ❤️‍

Entertainment News - Fubar Season 2 & Ozzy Liquid Death CansSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

R. Kelly was rushed to the hospital over an overdose. An actor is suing Tyler Perry over alleging sexual assault and harassment. Liquid Death and Ozzy Osbourne are collabing in an iced tea that has some of his spit in the drink. Cardi B announced she is releasing a new single this week!See omnystudio.com/listener for privacy information.

What exactly are they putting in Liquid Death cans that came from Ozzy Osbourne?? Coffee really is good for you after all. The pope is related to some pretty fabulous people. The Diddy trial is postponed due to a juror's vertigo.Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/abd #rulapodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kass and Mike Lazerow run companies the way great doubles teams win tennis matches: Kass owns the baseline of operations while Mike roams the net hunting openings -- neither drifts into the other's court. In their conversation with Ryan, they unpack their new baby of a book; Shoveling $h!t, what they describe as an entrepreneurial love story and deeply personal playbook that distills eight ventures and nearly $10 billion in exits into fifty straight-talk lessons any founder can lift. Kass shows how fixed Wednesday date nights and clearly drawn responsibilities turn raw startup chaos into durable culture. Mike retraces the pattern-recognition that carried him from a college newswire to Buddy Media and an early Liquid Death stake. Their closing charge is simple: protect your partnership, share the upside, reinvest in the world - and never be afraid to pick up a shovel when the next idea calls.

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025: -The Liquid Death-ification of B2B – Everyone wants to be the next Jester Brand like Liquid Death or Duolingo, but should your brand be funny? Guy explores why brand honesty matters more than trend-chasing. -The Death of the Corporate LinkedIn Profile – Organic reach is dead, and your carefully built follower count might be meaningless. Discover what this means for distribution and how to adapt your video strategy. -The Rise (and Slop) of AI Video – AI tools promise viral content at scale, but at what cost to your brand? Learn how to use AI without losing your identity in a sea of soulless content. Tune in for a candid and practical look at how to stay smart and sane as B2B video enters a new era.

Liquid Death sold 10 iced tea cans that contain Ozzy Osbourne's DNA...for $450 each, Postal worker in Scotland admits murdering and beheading his girlfriend and then texting her mother pretending to be her, Psychopaths are most likely to be found in these 4 states...

I got to do a podcast with GaryVee!Very exciting as he was in my Reselling Discord and was able to talk about reselling, his new card release with Topps called "VeeFriends", personal and mental health issues, entrepreneurship and more!Gary Vaynerchuk is a HUGE Business Owner, entrepreneur, CEO, investor in Twitter, Facebook, Venmo, Liquid Death, a best selling New York Times author, public speaker, and internet personality on all social media platforms. His youtube channel is ‪@garyvee‬ subscribe to him and enjoy the episode!You can join our FREE reselling and deals discord here https://whop.com/FlipFlipFollow us on Instagram  https://instagram.com/flipflipFor Reselling News https://FlipFlip.com/

Hump Day! Today we talked about how having a hockey champ in Florida just feels wrong, Ozzy's DNA is now on the market thanks to Liquid Death, and The Beatles' offspring collaborated on a song. There's a new Naked Gun movie coming out, this time starring Liam Neeson. The latest coffee study is out, this time claiming black coffee is best for you. And we hit the phones to hear the one sound that sets your dog off! See omnystudio.com/listener for privacy information.

What's the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They've helped scale companies like Scopely ($5B exit) and Liquid Death, advised countless founders, and now they're opening up like never before about what it really takes to build a business that lasts. From burning out on the way to $50M in ARR in just three years, to rebuilding after failed exits and learning how to balance marriage, money, mission, and meaning—this conversation is a raw, honest, and deeply insightful masterclass in entrepreneurship. You'll learn: Why going viral isn't the same as building enterprise value The “swamp” that traps 7-figure personal brands—and how to escape it How to scale without breaking your marriage or your soul Why building systems beats hiring saviors The cheat code they wish they'd used sooner (and how you can now) Why “shoveling the crap” is the real secret to success Plus, hear their take on personal branding, reputation, and why real impact doesn't always trend on TikTok—but it changes lives. If you're serious about entrepreneurship, leadership, or building something that outlasts you, this is a must-listen.

GET TICKETS TO SEE FRIENDS ONLY LIVE AT LAUGH BOSTON 6/25 The Karen Read verdict should be coming any day now, Candace Cameron speaks out against Liquid Death and horror movies, Doja Cat got manhandled by a fan, and Vance Boelter's roommate. On The Afters: A raw discussion about the Call Her Daddy documentary, "Call Her Alex" LINKS Vance Boelter Vance Boelter's manifesto had dozens of pro-choice lawmakers on it Vance's alleged roommate weeps while reading a text from him Man's strange meals “W meal” Beanut Bowl Candace Cameron  Candace Cameron says she doesn't even let people watch horror movies in her home because it opens the portal to something demonic  Karen Read closing arguments Defense closing argument in the Karen Read trial Commonwealth's closing argument in the Karen Read trial The Genius of Hank Brennan's Closing Argument | Karen Read Trial Alessi's daughter posts then deletes bizarre clip of her dad at a fundraiser Follow us on TikTok, Instagram and Twitter Find more of Molly's stuff Find more of Tiffany's stuff

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training 00:00 The "Poppi" acquisition and winning by being different 00:30 Brands need agencies to help them “stand out” 01:30 Agency's role: From vendor to transformation partner 02:00 Transformative client results through positioning 02:50 Five tactics for agencies to help clients win differently 04:10 The "Hell Yes" framework for brand building   Pepsi just dropped $2 billion to acquire Poppi. Let that sink in. A gut-health soda brand that didn't even exist a decade ago is now a multibillion-dollar player — without some bloated VC war chest or Super Bowl ads. Why? Because they didn't just sell a drink. They sold vitality without boredom. Just like Liquid Death isn't selling water. They're selling rebellion in a can. This matters to you because your agency clients are still playing the safe game. Bland branding. Forgettable messaging. Funnel tweaks and ad spend tricks. But the world doesn't reward better. It rewards different. And that's where you come in. Your Agency's Real Role You're not here to push pixels or track conversions. You're here to make your clients matter. To help them stop blending in and start building brands that get followed, shared, and loved. In this episode we'll break down exactly how to do that—with a proven playbook called the “HELL YES” Framework. But first, let's look at what these breakout brands got right. The Big Brand Lessons (You Should Be Using) Help Clients Define What They Believe in (And What They're Against). Poppi didn't sell soda. They sold gut health. Liquid Death didn't sell water. They sold identity. Brands that break out don't try to be better. They choose to be louder about what they stand for. Build a Brand that Lives Beyond The Product. Help them create their presence in culture. What's the founders point of view? What's the audience they want to turn into a community. From reels & TikTok make sure that message is out there. Package. Reframe offer as outcomes, not service. Teach them to Create Demand. Help them post scroll-stopping content that really builds trust from someone that'll want to learn more. Help Them Become Known for Something. Your clients will need a signature method that is repeatable and has a catchy name. That's how they'll own a category. The HELL YES Framework (How to Build Brands That Get Followed) Here's the full breakdown from Jason's playbook: H – Hook with a Belief Choose a bold POV. Rally people around something real. Don't try to please everyone—draw a line. E – Elevate the Outcome Sell transformation, not tasks. Rename and reframe. “The Visibility Engine” beats “SEO setup” every time. L – Lead with Culture Get them living where the culture lives—Reels, TikTok, Shorts. Turn content into a vibe. L – Lock in Their Framework Give their offer a name. A method. A repeatable process. That's how they own a category. Y – Yield to Simplicity Kill the fluff. Be painfully clear. One offer. One CTA. No jargon. E – Engineer the Experience Make onboarding and delivery unforgettable. Brand the process. Delight people. S – Share the Wins Loud Don't just toss out metrics—tell the story. Make the transformation the headline. Real Talk: You're Sitting on the Solution You've already got the skills. The strategy. The services. What your agency really needs is a sharper positioning and a clearer method — just like Zach and Jack did. Whether you're stuck pitching work that doesn't excite you anymore or just tired of clients treating you like a vendor, the shift starts here. And if you're ready to build a brand that people don't just buy from, but believe in… Let's stop chasing better. Start building bolder. Because when your agency leads movements, not just marketing—you become unforgettable. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

In this episode of SaaS Fuel, Jeff Mains sits down with Andrew Seidman, former poker player and now co-founder of Digital Reach Agency. Andrew shares hard-earned lessons on B2B branding, go-to-market strategy, and how SaaS founders can scale smarter.We cover the balance between product-led growth and ABM, the dangers of relying only on bottom-of-funnel tactics, and why your brand must make people feel—not just function.Whether you're stuck in lead generation purgatory or wondering why your messaging isn't landing, this episode is your guide to aligning brand, demand, and revenue.Key Takeaways00:00 - Do you even know your audience?01:08 - Welcome to SaaS Fuel02:06 - Why brand is more than a logo03:41 - Guest intro: Andrew Seidman05:00 - From poker tables to pipeline growth10:10 - Most common GTM mistakes for $3–$20M SaaS13:25 - Why bottom-of-funnel dries up15:33 - Make your customer the hero18:55 - Balancing PLG and ABM23:08 - Before you run ads, ask this27:20 - The Captain's Keys: Leadership book plug28:21 - Brand vs. product messaging35:27 - The logo test: can your brand be swapped?36:41 - Liquid Death vs. generic bottles40:16 - How much content is enough?43:46 - Where to invest in the next 90 days47:41 - Fixing GTM without hiring a CRO50:59 - Where to find AndrewTweetable Quotes“Are you trying to run ABM at Joe's Crab Shack or PLG at IBM? That's a fatal mismatch.” — Andrew Seidman“Brand is emotional leverage. It's not your logo—it's how people feel after encountering you.” — Andrew Seidman“Your best growth engine might be your current customers. Don't overlook advocacy.” — Jeff Mains“If your brand materials work with a competitor's logo, you've got a commodity, not a brand.” — Jeff Mains“Stop chasing leads if you're not ready to nurture them. Otherwise, you're lighting lemonade on fire.” — Andrew Seidman“Great growth strategy isn't just PLG or ABM—it's how you blend them and fuel with content.” — Andrew SeidmanSaaS Leadership LessonsDefine your audience before running anything.Without clarity, your GTM efforts are just expensive guesswork.Brand is emotional leverage.It's not just your logo—it's how people feel after encountering your company.Bottom-funnel-only = short-term growth.You must build pipeline long before buyers are “ready.”PLG + ABM > Either Alone.Hybrid models give you better reach and retention when done right.Customer advocacy is a growth engine.Your best marketing may already be using your product—elevate their stories.If your brand can be swapped with a competitor's, you don't have a brand.Own your identity. Generic is invisible.Guest ResourcesEmail - andrew@digitalreachagency.comWebsite -http://digitalreachagency.com/ Linkedin - https://www.linkedin.com/in/andrew-seidman/Episode SponsorSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

Alright, folks—grab a seat, crack a canof Liquid Death or whatever caffeine-laced anxiety fuel you're drinking today—Because things just went from “tense” to “Star Trek battle stationmode” in the Middle East.This week, President Donald J. Trumpstepped up to the podium—red tie straight, jaw locked—and dropped what can onlybe described as a “political powerbomb.”

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode Toby welcomes back Fletcher Dragge of Pennywise! He talks about being big and claustrophobic, being in Vans since a kid, body pains and trying all kinds of treatments, Cellular Performance Institute and stem cell treatment, medical profession downplaying stem cells, ADHD and adderall, diet, exercise, therapy, politics, new music, communication, Pennywise longevity and being around 37 years and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://refinerecovery.com/  

Candace Cameron Bure thinks watching horror movies in your house will open portals to bring demonic forces through; the same thought applies to Liquid Death as well.  What does she do when a commercial for a movie comes on? We knew we always liked Kathy Santoni for a reason. We talk about that, recap Phoenix Fan Fusion, talk about having nuts, and we review Fido and Frankenhooker!

In episode 1880, Jack and Miles are joined by hosts of Kim & Ket Stay Alive... Maybe, Kim Burns and Ketryn Porter, to discuss… Trump Ft. Bragg - He Gave A Rousing Speech Where EVERYONE? Cheered? DJ Tanner Thinks That Her TV Is a Portal To Hell and more! Bragg Soldiers Who Cheered Trump's Political Attacks While in Uniform Were Checked for Allegiance, Appearance Troops and marines deeply troubled by LA deployment: ‘Morale is not great’ ‘Full House’ Star Candace Cameron Bure: ‘I Don’t Even Want Someone Watching a Scary Movie in Our House’ Because ‘That’s a Portal’ to Something ‘Demonic’ Candace Cameron Bure avoids scary movies at home because they can be 'a portal' to something 'demonic' Movie's Are Hell Portals And Liquid Death Is Cursed Catch Ketryn on Major Slayage - A Buffy Rewatch Podcast! Instagram: @majorslayagepod TikTok: @majorslayagepod LISTEN: leavemealone ft. Baby Keem (Nia Archives Remix) by Fred again...See omnystudio.com/listener for privacy information.

Summer Time Sadness Jackie has started her solo journey into Love Island USA S7 a dawg in each hand, while MJ's havin' the exact opposite time and is descending into his Summer of Madness with two schedule free kids, The VERY young and VERY hip MJ crashed his brother and besties 20yr college reunion last weekend, and it had him realizin' that time does indeed keep on slip-slip-slippin'! They're already kickin' Love Islanders off for bein' racist and it makes you wonder what kind of vettin are they actually doing. Not to mention the interesting bestiality factoids another contestant was throwin' down, BUT THEY WERE WROOOOOONG (thankfully)!!!! Candace Cameron Bure is afraid of scary movies and Liquid Death beverages opening demonic portals and its absolutely insane AND there's audio proof of it! There's a cute Variety profile on The Gog and Aimee Lou Wood but everyone's tryin' to make it weird again, Katy Perry tried to be a Werner Herzog and brought a little girl on stage to confuse and terrify her by offering the child her shoe to eat, the Brooke Shields podcast interview that's causing a ruckus has been taken down without anyone saying anything. Olivia Munn says she doesn't like Ms Rachel 'cause kids songs are annoying and it blew up into something more, now everyone's having to be like 'STAHP.' Jackie and Geoff are havin' a literal Flag Day over the weekend where everyone's gonna dress as their favorite flag, which has Jackie feelin' Argentinean. Mileys all over the PR cycle for her new album, which Jackie says is more lowkey, but Miley is also now dealing with a dumb comment she made about Jojo Siwa as well. Tom Cruise got into the Guinness book of world records for the most burning parachute jumps from an individual helicopter, 16, but that doesn't mean all of them are worth watching...  Speakin of Cruise, MJ has spread the world of his fish fuckin' to a trusted friend.  A far too concerned mother shamed a man on social media for seeing Lilo and Stich alone, Jackie reports back that the The Phoenician Scheme is good, and MJ has begun The Rehearsal, all that and more on this weeks Second Helpings!Want even more Page 7? Support us on Patreon! Patreon.com/Page7Podcast  Subscribe to SiriusXM Podcasts+ to listen to new episodes of Page 7 ad-free.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

What does it look like when advocacy goes the extra mile...literally? In this powerful and action-driven episode, we're joined by a remarkable father-son duo who are reshaping the conversation around disability rights and inclusion.  Meet Bret and Jack Bowerman—passionate advocates, endurance athletes, and relentless champions for equal employment opportunities for people of all abilities. Bret, a former Executive Board President at GiGi's Playhouse, has been a driving force in the disability advocacy space. Jack, inspired by his sister Ellie, who had Down syndrome, is turning love into action by leading the charge for fair wages and inclusive workplaces.  Together, they recently completed “260 Miles for Opportunity,” a 10-day, 260-mile run from New York City to Washington, D.C. Their mission? To amplify the call for equal employment rights and urge lawmakers to support legislation that ensures everyone—regardless of ability—has access to a meaningful career and fair wage.  Tune in to hear:  The heart behind their incredible journey during the “260 Miles for Opportunity,” run  Stories from the road, including some unexpected experiences   The opportunities Bret and Jack had including meeting with Senator teams How YOU can join the movement: https://secure.qgiv.com/event/runforopportunity/  Why recovery and mindset matter in both running and advocacy  Watch the video version to catch Bret and Jack in their signature Liquid Death track suits and check out their day-by-day experiences on Instagram: @jackrun260.  Whether you're an advocate, an athlete, or someone passionate about inclusion, this episode is a moving reminder that change doesn't just happen—it's run for, fought for, and built, one step at a time  Watch the video version of this episode https://www.youtube.com/@alittlesomethingextra 

(Encore! Encore!)  Mike Jones has helped launch some of the most unexpected breakout brands in consumer goods—from canned water with a death metal vibe to subscription underwear and a prayer app. The former CEO of MySpace and founder of Science Inc. joins Sand Hill Road to talk about why creating fans matters more than just getting customers, what he learned navigating the rise of Facebook, and how LA's culture engine gives his ventures a creative edge. Plus: why iced tea was the right move—and the one piece of branding advice every founder needs to hear.This episode first aired April 2024Sand Hill Road is produced by Andrew Mendez under the leadership of Sara Bueno and Stephanie Adrouny.

In today's world, every good marketer needs an "escape hatch" plan in case social platforms go awry. But Saylor co-founder and CEO Will Trowbridge knew this years ago.In this episode of Campaign Chemistry, Trowbridge joins Campaign editor Luz Corona to discuss how the Netflix alum built one of the fastest-growing agencies by redefining social-first creative. Trowbridge shares how his time at Disney and Netflix shaped Saylor's DNA, why “everything is social” and how agencies must adapt in real time to keep up with cultural and platform shifts.The conversation also dives into Saylor's newest venture, Elevado, an AI-powered content studio built for future-proof creative production. Trowbridge breaks down how AI should be a tool — not a threat — and how agencies can maintain a human touch while embracing innovation. Plus, he shares advice for aspiring indie founders, the secret sauce to great client service (hint: don't be a jerk) and why Rhode and Liquid Death are the brands to watch. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode Toby sits down with comedian Ian Fidance! He talks about the comedy/hardcore connection, getting to sing with H2O live, his cats, his health and habits, the difference between scene acceptance, cancel culture, relationships, skating, writing a movie, working stuff out and sharpening his comedy skills, coffee & cigarettes, sobriety, reading, device addiction and more! Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Rockabilia- use code OLOC10 Rockabilia Athletic Greens https://athleticgreens.com/oloc Removery- code TOBYH2O https://removery.com  Liquid Death https://liquiddeath.com/toby Refine Recovery https://www.instagram.com/refinerecoverycenter/  

A vampire, a skinwalker, and a demon walk into a haunted house, Brian and Steve want to turn the movie off. After an unfair loss in the Korean Horror Showdown by audience vote, we're made to watch more sloppy found footage on Tubi instead of something awesome. The Monster Project is half a boring found footage, half a first person POV haunted house and neither the two shall gel. Plus there's some weird lazy racism and Christian messaging. We also get into Liquid Death acceptance, Guillermo Del Toro's Frankenstein trailer and Resident Evil 9 announcement.  Plus we spin the wheel for our July Showdown voting bloc.    Find Us Online-   Instagram: https://www.instagram.com/halloweenisforever/ Patreon: https://www.patreon.com/halloweenisforever Twitter: https://twitter.com/HallowForever Tik Tok: https://www.tiktok.com/@halloweenisforeverpod Facebook: https://www.facebook.com/HalloweenIsForeverPod E-Mail: Halloweenisforeverpod@gmail.com

The Situation Report for June 6, 2025. Ukraine launches a bold drone attack deep inside Russia. The Supreme Court weighs in on major cases involving firearms. And the Department of Justice investigates exactly who in the Biden Administration was behind the infamous autopen pardons. All this and much more analysis from Rep. Dan Crenshaw in less than 10 minutes.   Ukraine + Russia trade hostages and escalate their drone attacks   The Supreme Court declines to review states' weapons bans   Department of Justice investigates Biden's autopen pardons   The feds crackdown on cartel oil smuggling   Why President Trump just banned travel for citizens of these 12 countries   Chinese nationals caught smuggling a dangerous pathogen in the U.S.   Mexico loses fight to sue American gun manufacturers   The Boulder attack   Washington Post earns four Pinocchios   If you read nothing else:  Rep. Dan Crenshaw and Chloe Cole: The Big Beautiful Bill Protects Children and Taxpayers from Radical Gender Ideology   Subscribe to Hold These Truths on Apple, Spotify, and YouTube Follow Dan Crenshaw on IG, X, and Facebook

Ever felt like you're the only one drowning in the chaos of entrepreneurship while everyone else is thriving? You're not alone. I sat down with power couple Kass and Mike Lazerow to talk about what it really takes to build businesses, survive failure, and stay married through all the messy middle.  They share how they lost everything, clawed their way back, and built multiple companies—together—without pretending everything was fine when it wasn't. We talk about what it means to “shovel the sh*t,” how to lead through crisis without faking it, and why transparency and uncomfortable conversations are your greatest leadership tools.  So, if you've ever felt like you're hustling in the dark and wondering if you're doing it wrong, this episode is for you. Remember to grab your copy of Kass and Mike's book, Shoveling $h!t, to join their founder community. You don't have to shovel alone! "People want to be led, and what that means is getting the right people in the right positions." ~Mike Lazerow In this Episode: - Meet Kass and Mike Lazerow - The story behind ‘Shoveling $h!t' - Real stories of entrepreneurial challenges - Lessons learned in transparency and leadership - How to hold tough conversations with employees - Balancing life and entrepreneurship as a couple - A proven system of prioritizing tasks and making decisions - Navigating business partnerships  - The value of personal branding - Entrepreneurship lessons from 'Shoveling $hit' - Final thoughts on entrepreneurship  About Kass & Mike Lazerow: Kass and Mike Lazerow are serial entrepreneurs, investors, and authors renowned for co-founding Golf.com and Buddy Media, the latter of which was sold to Salesforce for $745 million. As partners in both business and life, they've built and scaled multiple ventures while raising a family. Through their firm, Velvet Sea Ventures, they have invested in over 100 startups, including Scopely and Liquid Death. Their book, Shoveling $h!t: A Love Story offers an unfiltered glimpse into the entrepreneurial journey. Website: https://www.kassandmike.com/  Instagram: https://www.instagram.com/kassandmike   Facebook: https://www.facebook.com/kassandmike YouTube: https://www.youtube.com/@KassandMike  Where to find me: IG: https://www.instagram.com/jen_gottlieb/    TikTok: https://www.tiktok.com/@jen_gottlieb     Facebook: https://www.facebook.com/Jenleahgottlieb    Website: https://jengottlieb.com/    My business: https://www.superconnectormedia.com/     YouTube: https://www.youtube.com/@jen_gottlieb

Kass and Mike Lazerow are an entrepreneurial husband and wife duo. They are serial entrepreneurs, philanthropists, investors, and most recently, authors. They are the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million.Their new book, Shoveling Shit: A Love Story, tells the story about what it takes to build something meaningful. Listen in as they share their story of love, commitment, perseverance, and success.   Timestamps: 01:13 Business Partners and Soulmates 02:33 Golf.com 09:55 Building Buddy Media 17:59 Investing in Startups and Liquid Death 21:05 Philanthropy 22:56 Shoveling Shit 28:23 Transparency 30:08 Bonding 33:41 Vision and Execution 36:07 The Challenges and Rewards of Pivoting 39:16 Work and Personal Life 50:02 Defining Success 53:17 Advice for Entrepreneurial Couples   Links: New Release: Shoveling Shit: https://shovelingshit.com/ Kass & Mike: https://kassandmike.com/

Episode Description:James reconnects with entrepreneurs Michael and Kass Lazerow, whose journey spans selling Golf.com for $24 million, launching and pivoting Buddy Media into a $700 million Salesforce acquisition, and now investing in breakout brands like Liquid Death. This episode isn't about startup clichés—it's about emotional resilience, firing with kindness, how marriage can (barely) survive co-founding, and how to spot a trend before the world does.They break down their “Go Gauge,” the six-part test they use before investing in a company. They talk about the trauma of being betrayed by family. And they reveal the surprisingly simple cheat codes they've used to keep building—and keep loving each other—across decades of risk. Whether you're building a business, looking for one good idea, or wondering what failure really feels like behind closed doors—this episode will give you a few new answers.What You'll Learn:Why transparency—not optimism—is a founder's best crisis toolThe six traits every idea needs to pass their “Go Gauge”How to fire someone with empathy and still tell them the truthWhat to do when your startup fails and the investors vanishWhy the best startup strategy might be launching a pizza shopTimestamped Chapters:[00:00] Bacon, milkshakes, and a first meeting[03:00] The Golf.com collapse and family betrayal[07:30] The psychology of failure and the will not to quit[12:00] Buddy Media's pivot: from Facebook games to SaaS[15:00] Why failure sucks—but trends are your friend[21:00] Surviving marriage while surviving a startup[26:00] Emotional awareness, therapy, and not “shining the turd”[33:00] The $500M pizza truck startup fail[38:00] The truth about hiring, firing, and reorganizing[44:00] The death of venture capital—and rise of bootstrapping[50:00] Investing in pets, ice cream, and par-3 golf[54:00] Why Liquid Death is a billion-dollar brand[57:00] The Go Gauge: 6 filters for a fundable idea[01:02:00] Friendship, failure, and why they finally wrote the bookAdditional Resources:

Kass and Mike Lazerow are serial entrepreneurs, seasoned investors, and co-authors of the upcoming book Shoveling Sh!t: A Love Story About the Entrepreneur's Messy Path to Success. They join Alisa to share an unfiltered look at what it really takes to build companies, navigate chaos, and stay married through it all.Known for founding Golf.com and Buddy Media, which they sold to Salesforce for $745 million, Kass and Mike have also backed more than 100 early-stage startups. Their portfolio includes Scopely, acquired for $5 billion, and Liquid Death. In this conversation, they recount the wild highs and lows of startup life, from raising three kids while raising capital to walking away from a higher offer because it came with too much risk.You'll hear about:The dot-com crash that nearly killed Golf.com and how they raised money to buy it back from bankruptcyThe early bet they placed on Facebook that became Buddy MediaWhy did they choose Salesforce over a larger offer from GoogleHow they built a radically transparent culture that kept employees during a 3-month no-pay periodWhat it's really like to sell a company for hundreds of millions, then stay on as an employeeHow ego, secrecy, and shiny-object syndrome kill foundersWhat it takes to choose the right co-founder and build a business that lastsThey also share what it's like to run companies as a married couple, including how they divide responsibilities, handle stress, and maintain date nights through multiple exits and pivots.Also in this episode:The story behind Mike's near-death health crisis and how it changed his entire mindsetWhy Kass believes in minivans and Mike believes in showing up for everythingThe advice they give to every founder they backedHow their kids learned more from watching than listeningTheir new book, Shoveling Sh!t, hits shelves on June 3, 2025. It captures 50 hard-earned lessons that can help any founder become a better leader and build a life that actually works.About Kass & Mike: Kass and Mike Lazerow are entrepreneurs and investors best known for building and selling Buddy Media, a leading social media marketing platform, to Salesforce for $745 million. They co-founded Golf.com early in their careers and have since supported more than 100 startups as investors and advisors. Notable investments include Scopely and Liquid Death. They are also sought-after speakers, writers, and podcast guests. Their book Shoveling Sh!t: A Love Story About the Entrepreneur's Messy Path to Success is out June 3, 2025.Connect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon