Podcasts about customer personas

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

Hey Friend, In this episode, we're diving into something that will transform how you show up for your clients—Customer Journey Mapping! Think of it like Google Maps but for your business. It helps you see exactly where your customers are coming from, what roadblocks they hit, and how you can make their experience smooth and stress-free. We'll break down: What a Customer Journey Map is (and Why it's a Game-changer) The 3 key components you need to map out (Customer Persona, Journey Stages, and Touchpoints) How to spot and fix friction points so your clients keep coming back for more Actionable steps to start mapping your customer journey today! By the end of this episode, you'll have a clear plan to serve your clients better, create a seamless experience, and make your business stand out. Grab your notebook (or open Miro if you're fancy), and let's get to work!

Jeremy Au explored the intricacies of understanding customer personas and the challenges of market research. He emphasized the importance of creating nuanced personas for effective marketing, distinguishing them from harmful stereotypes by grounding them in real customer behaviors and needs. He shared insights on the pitfalls of traditional survey methods, particularly how timing and context can lead to inaccurate data, as seen in an example where sober participants misrepresented their preferences for draft beer. Jeremy also analyzed the economic mechanics of customer lifetime value, citing a Southeast Asian SaaS company that generated $100,000 per customer lifetime by charging $1,000 monthly with a 75% margin and a 10-year average retention. Additionally, he discussed Disney's long-term marketing strategy to cultivate lifetime loyalty across generations, contrasting it with the scarcity-driven luxury branding of Hermès and its Birkin bags. Watch, listen or read the full insight at https://www.bravesea.com/blog/marketing-personas-loyalty Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea Spotify English: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T Bahasa Indonesia: https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ Chinese: https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR Vietnamese: https://open.spotify.com/show/0yqd3Jj0I19NhN0h8lWrK1 YouTube  English: https://www.youtube.com/@JeremyAu?sub_confirmation=1 Apple Podcast  English: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464

Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the benefits to key marketing channels.  

On this episode we are talking with Jon Marino about the process of preparing a talk that transformed his business. We discuss our personal connection through a retreat in Hawaii and the importance of storytelling in our work. Jon shares how working with Kyle has helped him improve his communication and teaching skills. We also talk about the power of focusing on the audience and the value of deepening the understanding of customers. Jon introduces his new offering, a deep dive into customer personas, and shares his excitement about helping entrepreneurs find direction and make a bigger impact. In This Episode Preparing a well-crafted talk can have a transformative impact on a business. Focusing on the audience and their needs is key to effective communication and teaching. Deepening the understanding of customers through personas can help businesses better connect with their target audience. The process of preparing a talk can lead to personal growth and a clearer sense of direction. Working with a skilled mentor or coach can help improve communication and teaching skills. We Discuss 02:32 The Power of Storytelling and Connection 04:24 Enhancing Copywriting and Marketing Skills 09:36 Deep Diving into Customer Personas and Branding Guides

By focusing on the specific characteristics, pain points, and behaviors of your ideal customer, you can create impactful messaging that drives engagement and business growth. While a target audience is broad, an ideal customer persona hones in on a single, detailed profile representing your perfect customer. Narrowing down your focus to this ideal persona allows you to create more effective messaging that speaks directly to their needs and challenges. A helpful way to brainstorm your ideal customer is by reflecting on your best customers and identifying common themes among them. Conversely, consider your worst customers and why they weren't a good fit. One common mistake is not going deep enough into defining your ideal customer. When you go too broad, your messaging becomes generic, weakening its impact. Speaking to a broad audience dilutes your message, while focusing on one person makes it more powerful and resonant. Regularly updating these personas, especially in response to significant market changes, is crucial for keeping your marketing relevant and effective. The power of making the customer the hero of your story lies in understanding and anticipating their needs, which ultimately helps build stronger connections and drives your business's success. Quotes “An ideal customer persona is really thinking about your broad target audience and bringing it down to define one person.” “We're taking that broad definition and defining it as one person.”  “How old is that person? What's their socioeconomic status? What's their average level of education? How many kids might they have? Where do they tend to live in the United States? What are their hobbies? What do they like to read? What do they like to listen to? Right? Those are just some questions to help you go much deeper into your broad target audience and define a customer persona.” “I created ours, just to tackle the first part of that question, by actually thinking of who our best customers have been for the different things that we offer.” “Once you have customers that you're working with, actually taking time to reflect on, you know, what made them a great customer, or even what made someone else not your ideal customer, you know, just write down all the different things that you notice” “The biggest secret that I unearthed some years back is: we are often our ideal customer. Believe it or not, we're just a couple steps ahead of them.” “So many times, people create businesses to serve the needs of themselves or a person just like them, that until you sit down and actually write out your ideal customer persona, you don't realize how similar you are to them.” “Look inwards and think about where you were maybe a few years ago, before launching the business that you're launching, and thinking about who, who you were, what you were doing, and also think about what are the results you want to get for that person, because thinking about the results will help you better define their pain points, their challenges and why they're coming to you.” “The biggest challenge is just not going deep enough, people tend to go broad. And what happens when you go broad is your messaging sounds very general.” “If you're thinking about talking to a group of people versus talking to one person, specifically, your messaging isn't going to be as strong.” Links mentioned in this episode: Ideal Customer Persona PDF: https://buildmybrandid.com/wp-content/uploads/2024/01/biD_Ideal-Customer-Insight-Sheet_FINAL.pdf Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://a.co/d/feHZ3Eh

The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build... The post Building Meaningful Customer Personas with Aimee Pagano – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Today, Mackenzie and Ben discuss the importance of customer personas in marketing. They emphasize the need to understand who your ideal customer is and how to speak directly to them. Plus, take you through their FREE (yes, free!) customer persona worksheet step-by-step to help you create the perfect persona for your social media strategy. Download the free customer persona worksheet here.Follow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorAbout FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedule all of your social media, and provide you with the latest analytics for your social media accounts.Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

In this episode of Content Briefly, we've interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.This episode is brought to you by our friends at Minuttia.************************Timestamps:00:00 Intro01:16 Who is Tom Bangay?02:01 Tom's Background.02:42 What's Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro's target customers and use cases.06:43 Academic background vs hands-on experience as a marketer.08:27 The challenge of finding subject matter experts in content marketing.09:44 Juro's overall content strategy.15:00 Where does organic search fit in Juro's top-down content strategy?17:43 The ‘why' of creating a Slack community at Juro.25:10 What the content team at Juro looks like.26:12 The idea behind the podcasts done at Juro.28:23 Experimenting with video podcasts.29:27 Learn more about Tom and Juro and get in touch.30:25 Outro************************Useful Links:Website: https://juro.com/Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In Episode 93 of the "Leadership in Manufacturing" podcast, host Sannah Vinding engages in a captivating discussion with Maryellen Stack, the director of marketing communication for Sager Electronics. Together, they explore the significance of providing a seamless customer experience and adapting to new digital habits, particularly in the context of a company's website. Maryellen sheds light on the evolution of marketing in the manufacturing industry, from traditional approaches to the integration of social media, video, and podcasts. She emphasizes the importance of collaboration between sales and marketing, driven by the pandemic, for a cohesive customer strategy and the development of effective CRM systems. Join us for an insightful conversation that delves into the essence of modern marketing strategies, customer-centric approaches, and the impact of continuous learning and mentorship in shaping future industry leaders. Leadership In Manufacturing Podcast - Episode 93 You can reach Maryellen here: https://www.linkedin.com/in/maryellenstack/ Stay Ahead, Stay Informed: Get Your Leadership Boost! Sign up for our Newsletter:: https://leadershipinmanufacturing.com/newsletter/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024. Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/

In this episode, we're talking about a transformative aspect of marketing strategy: customer personas.  Tune in as I break down what customer personas are, how to create them, and why they're crucial for aligning your marketing efforts with the real needs of your target audience. I also discuss how top brands like Amazon, Coca-Cola, Nike, HubSpot, and Spotify have expertly leveraged customer personas to connect with their audiences, boost engagement, and understand their customers. Are you ready to learn how you can harness the power of customer personas to elevate your brand, drive sustainable growth, and stay ahead in this competitive market? Let's talk like a brand!Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Learn about our business and brand ecosystem at Colormebrand.com

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we'll share how to actually use your customer personas and which questions you should be asking as you're doing the research. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer types, and the importance of tailored marketing strategies. The discussion covers the challenges of targeting decision makers and users, the role of agencies, and the significance of language in marketing to diverse customers. They also emphasize the need for understanding the product's benefits from each persona's perspective and adjusting marketing efforts to effectively engage with each group.Top Takeaways:Understanding Customer Personas: Corey and Michelle emphasize the importance of understanding and defining different customer personas based on their roles and decision-making processes.Tailoring Marketing Language: They discuss the need to tailor marketing language and messaging to resonate with each customer persona, highlighting their unique motivations and pain points.Identifying Benefits and Features: Corey suggests creating a matrix or spreadsheet to map out the benefits and features of the product across different customer personas, helping to identify areas of overlap and nuances specific to each persona.Speaking Each Persona's Language: They stress the importance of speaking each persona's language, focusing on what resonates with them and addressing their specific needs and concerns.Iterative Marketing Strategy: Corey and Michelle acknowledge the iterative nature of marketing strategy development, expressing their willingness to adapt and refine their approach based on feedback and new insights.Mentioned In The Show:Coca ColaBeaver BuilderHubSpotChatGPTCanvaPhotoshopContent JourneyLindsey MillerStellar WPFreemius

Nicolai Klemke (@nicolaiklemke) is an Indie Hacker with a PhD in Physics. Talk about a career change! Nicolai shares his founder journey from learning how to code to making waves in the music industry.We chat about carving out a niche in the bustling AI market, honing in on a customer segment that has a need (and a budget!), and building a team to turn a hobby into a profitable business.Nicolai on Twitter: https://twitter.com/nicolaiklemke00:00:00 Indie Hacker Journey to AI Product00:11:15 Impact of Niche Market in AI00:16:03 Building Teams and Hiring Strategies00:24:20 Building Business Networks and Support00:32:20 Building Connections, Micro Features, and Growth00:40:24 The Future of Synthesizers00:48:01 Support the Bootstrap Founder ShowThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/nicolai-klemke-switching-lanes-physics-phd-to-indie-hacker/The podcast episode: https://tbf.fm/episodes/314-nicolai-klemkeThe video: https://youtu.be/s6j3y9SIzXcYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Today's episode is all about how to engage clients and customers by sharing your unique and a specific process to help them reach their goals even before they become customers. Drawing from the first module of my Fearless Launching program, I'm sharing a strategy for creating a roadmap of your offerings, allowing potential clients to understand the journey they will embark upon. You'll learn: Why it's so important to define your transformation process How to decide on you three to five steps or more to start sharing with your audience Why this process gives you the keys to communicate more effectively as you're launching, selling, and marketing your offers to your audience. We'll talk about how sharing your process up front helps to build engagement before your launch, by helping clients see where they fit within your process, thereby enhancing self-awareness and accelerating the readiness to enroll. You'll also learn why I believe this strategy is an important cornerstone for improving your offers and communication across platforms, ultimately leading to more effective launches. Episode Highlights 00:00 Unlocking Sales Through Transformation Before Payment 00:44 Introducing Fearless Launching & The Incubator Program 02:15 Diving Deep into the Trio Transformation Process 07:16 Visualizing Your Process with Tools and Tips 08:20 Leveraging Your Process for Marketing and Launch Success 09:43 Wrapping Up and Next Steps Tools and Resources Mentioned: Miro - white board, mindmapping software Looking for something else? Check out my online business tools listed here Music Credit: Royalty free clip provided by Descript, “Little Pastry - Instrumental” Artists: Humans Win Artist Full Names: Lance Conrad Publisher: LANCE CONRAD Pro: BMI Publisher PRO: BMI Subscribe to the Fearless Launching Show: @AnneSamoilovgplus

Meet Conal Cunningham, a music industry veteran turned pet food innovator, and discover his remarkable business journey of perseverance and innovation.We deep-dive into the origins of Mr Bug, a company redefining pet nutrition through sustainably bred insect protein. This startup story has everything from kitchen experiments to funding struggles and scaling triumphs. Whether you're a founder, an eco-conscious individual, or simply curious about the intersection of sustainability and business, this episode is a must-listen. Key Takeaways:- Understand how starting small and bootstrapping can be leveraged as a strategic advantage for learning, evolving, and growing your business- How to engage with your customers early on and how this can lead to immediate sales and traction when you launch your startup- The framework for building a stand-out brand in a crowded marketplace- The potential of insect protein to contribute to food security and the circular economy.Have questions about this episode? Ask our hosts, chat now via our websiteSupport the showProudly sponsored by our wonderful partners:National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don't leave it too late. Use the link to download the quick-start guide now:NPSA.gov.uk/innovation Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:hexafinance.co.uk/contact Have questions about our podcast or an episode? Ask our hosts, chat now

How will AI change the way we shop online? Whether you own an e-commerce business or not, AI is changing the entire online shopping experience and will have an effect on all of us. Jo Lambadjieva, Founder of Amazing Wave, joins us to discuss how AI is impacting e-commerce. Awesome Stuff From Our Partner, NVIDIA -Register for the FREE virtual NVIDIA GTC Conference or buy tickets to the in-person event and fill out this form here: https://www.youreverydayai.com/nvidia-giveaway/Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan and Jo questions on AI and e-commerceRelated Episodes:Ep 82: Using AI To Grow Your E-commerce PresenceUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:01:50 Daily AI news05:00 About Jo and Amazing Wave07:37 AI's impact on e-commerce10:35 AI changes consumer behavior in searching/browsing14:10 Amazon Rufus and user experiences.19:42 AI enhances business productivity and product development.22:39 AI revolutionizes e-commerce through customer persona understanding.25:16 AI-generated content may erode customer confidence.29:15 Prepare for major changes in online shopping.30:44 AI impact on email and e-commerce discussedTopics Covered in This Episode:1. Current State of AI in E-commerce2. Democratization of E-commerce3. Behavioral changes of customers due to AI4. Importance of Customer Persona in AI5. Future Predictions of AI in E-commerceKeywords:AI in e-commerce, Jo Lambadjieva, e-commerce automation, customizing customer experience, e-commerce sellers, content targeting, democratization of e-commerce, AI backlash, optimizing processes, Amazon stores, data analysis, process automation, ChatGPT, Zapier integrations, customer journey, Amazon AI, PPP course, ChatGPT course, e-commerce professional, online consumer behavior, Google's search generative experience, Amazon's chatbot Rufus, online shopping behaviors, AI news, AI chatbot Grok, AI startup Anthropic, White House AI guidelines, AI's impact on e-commerce, human touch in AI use, AI-generated content. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

In this episodes we welcome Dave Norton of Stone Mantel into the studio.   Visit https://www.4xi360.com/truenorth to invest in your sales team. Key points from Dave: - Great customer experience makes me feel like my time with your business was well spent. - Leaders teach employees how to behave every day. - Employee engagement is the key to growing customer experiences. - We need to ensure we are aligned with customers' preferred ways of getting things done. - In the hospitality business we are about building loyalty through maximizing customers time and money (and often time is more valuable).   It's time for the great service comeback!  Visit http://6canons.com to invest in my latest virtual hospitality program.   Reach Dave at:  https://www.stonemantel.co/   Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants.  He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement.  Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.   Check out my FREE Resources and Training Tools: Web: https://www.igniteyourservice.com/ YouTube: https://www.youtube.com/@TheTonyJohnson Twitter:  https://twitter.com/The_TonyJohnson Instagram: https://www.instagram.com/THE_TONYJOHNSON/ Tik Tok:   https://www.tiktok.com/@igniteyourservice Facebook:  https://www.facebook.com/tonyjohnsoncx/     Music: http://www.bensound.com

What's the journey of your ideal customer persona?Ivan Maryasin from Monite in B2B SaaS CEOs.We discussed the importance of going through the journey of your ideal customer persona before thinking about growth, what to do when you feel imposter syndrome, why honesty towards yourself is the hardest thing about GTM, how the startup world is changing rapidly, and much more.-Timeline:1:30 - Who is Ivan?2:05 - Monite's elevator pitch.3:30 - Why he and his co-founder started Monite.5:45 - 5 quick ones9:00 - The most critical factors to being able to double their MRR every quarter this year.11:20 - External question from Madeleine Arndt from Saleshub: What is the biggest threat against your company in the closest two years?"14:00 - The worst things Ivan has gone through as an entrepreneur?16:00 - What Ivan do when he feels the imposter syndrome18:30 - A topic of Ivan's choice: The journey of your ideal customer persona25:00 - Marketing: The channel that generates the most leads for Monite right now.26:20 - The best way to do outreach to Ivan.28:30 - How the startup world is changing rapidly.30:15 - His book recommendations32:15 - The top things he would tell his younger self.-These are the books Ivan recommended:What You Do Is Who You Are - Ben HorowitzScaling people - Claire Hughes Johnson-Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.-Ivan's company Monite helps businesses add invoicing & payables automation to the product.Read more about Monite on: https://monite.com/.-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

Welcome to Amazon Legends Podcast. Join us this week as we dive into Amazon selling and advertising Jonathan Wilner an expert with 7+ years of experience. Discover key strategies for converting target audiences into customer personas, holistic Amazon marketing, and managing $5 million in monthly ad spend across 1.5 million Amazon listings. Whether you're a seasoned seller or just starting, gain actionable insights on adapting strategies, leveraging data, and optimizing your Amazon presence. Tune in now for proven insights to enhance your Amazon strategy! Subscribe for more updates! Takeaways :Understanding Your Audience: Identify and understand your target audience on Amazon. Recognize the diverse needs and preferences within your audience.Customer Personas: Develop detailed customer personas that go beyond basic demographics. Consider factors like shopping behavior, preferences, and pain points.Data-Driven Approach: Utilize data and analytics to gather insights into customer behavior. Use Amazon's platform data to understand what resonates with your audience.Adapting Strategies: Be flexible in adapting your strategies based on customer feedback. Adjust your approach as you learn more about the preferences of your audience.Tailoring Content: Tailor product listings and content to align with customer personas. Optimize product descriptions, images, and keywords based on audience preferences.Feedback Loop: Establish a feedback loop to continually refine your customer personas. Act on customer feedback and adjust your approach accordingly.Brand Consistency: Maintain consistency in branding across your Amazon presence. Ensure that your brand identity aligns with the expectations of your customer personas.Quote of the Show:Success in the customer search group exercise lies in strategically defining personas based on Amazon search terms. Can we dominate the persona, be the primary brand, and ensure a holistic presence with sponsored ads at the top, organic spots, and brand videos? It's about winning the shopper immediately when they type those crucial search terms on Amazon. Links :Personal – LinkedIn: https://www.linkedin.com/in/jonathan-wilner-63813a201/ Transact – Website: https://omctransact.com/ Transact – LinkedIn: https://www.linkedin.com/company/omc-transact/ Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Ryan Gresh, Founder & CEO of The Feel Good Lab, joins Retention Chronicles to discuss his journey in creating a natural pain relief cream to help their customers feel good and soothe chronic pain. If you've ever experienced searing pain, you know that the one thing you want is for that pain to be gone. But, common over the counter medicines, such as NSAIDs, are bad for your GI health if taken for long periods of time. That's why Ryan and his father founded The Feel Good Lab to help people find hope through their products.  One of the things Ryan wanted to guarantee with their customers was that their solution had credibility and was FDA backed.  On the business side of things, Ryan talks about how the AOV is low for their pain relief cream because it's a commoditized product, which can be hard to break even on. Which is why customer retention and the lifetime value of their business is so essential. Where The Feel Good Lab team wins is with their LTV and credibility with their customers. Their customers fall in love with the brand, and come back time and time again for that reason.  But not only do they fall in love with The Feel Good Lab brand, but the educational resources they provide. They educate their customers on the best way to use their products, such as right after a steaming shower because the product will absorb better.  Ryan also tells Mariah about how they make their packaging standout because none of their competitors were using clean, white packaging.  Knowing one's ideal customer profile (ICP) is essential for accurate and successful marketing. Ryan dives deep into the 3 ICPs their 3 products market best with. It's an interesting dynamic between the age groups and goals of their three customer profiles that you won't want to miss out on.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your custom mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your custom design right to your inbox! Episode Timestamps: Chronic pain relief and the importance of hope. 1:13 Branding and marketing strategies for a direct-to-consumer wellness brand. 5:44 Building a successful brand through customer service and authenticity. 10:11 Customer service, product development, and branding. 16:12 Product development and packaging design. 19:47 Pain relief and natural remedies. 22:24 Wellness, pain management, and education. 28:36 Targeting different customer personas for a health and wellness brand. 33:43 Social media marketing for a wellness brand. 38:18 Marketing strategies for a health and wellness company. 42:39

Welcome to another exciting episode of "Personal Branding Unlocked." In our latest instalment, we dove deep into a topic that's absolutely crucial for anyone looking to make a significant impact in their career, business, or any other facet of life. We kicked things off by exploring why understanding your target audience is an absolute game-changer. We laid out three compelling reasons why: 1.Relevance: Knowing your target audience allows you to tailor your message to their specific needs and interests, making it more relevant to them. It's like speaking their language. 2.Connection: When you understand your audience on a deeper level, it's all about building trust and rapport. Your audience will connect with your brand when they feel understood. 3.Efficiency: Cast a wide net, and you might catch a few fish. But with a clear understanding of your audience, you can focus your efforts where they're most likely to yield results, saving you time and resources. We also unpacked various strategies to figure out who your target audience is, from conducting surveys and gathering feedback to listening closely to social media discussions and comments. We even talked about the power of competitor analysis and keyword research to identify what resonates with your niche. A few websites that we recommended using to help with this are www.quora.com and www.similarweb.com  But the real gold mine in this episode was the deep dive into creating customer personas. Think of these personas as your secret weapons. They're detailed, fictional representations of your ideal customers, complete with demographics, psychographics, needs, goals, and even a name and personality. These personas help you connect with your audience on a personal level and ensure your brand speaks directly to their hearts. We recommend using a template such as this free template https://www.hubspot.com/make-my-persona  So, if you're serious about making an impact in your career, business, or life in general, this episode is your roadmap to success. Understanding your audience and crafting customer personas are the foundational steps to building a personal brand that truly resonates. Stay tuned for our next episode, where we'll continue to unlock the secrets of personal branding and share strategies for creating content that captivates your target audience. Your personal brand's potential is limitless, and we're here to help you unlock it. Don't miss out! Find Us: Check us out online and hit up our socials HERE.

This time on Retain: The Customer Retention Podcast, Lauren sits down with Dave Norton. Dave is a customer experience expert and the Founder of Stone Mantel, a consultancy focused on experience strategy and design. For the last twenty years, Dave has helped companies like Royal Caribbean, Marriott, US Bank and Best Buy set new standards for customer experience strategies. Together, Lauren and Dave discuss how research into customer experience has impacted the world, what the future of customer experience really looks like, and why companies shouldn't rely on customer personas anymore.

Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.Listen and learn in this episode!Key takeaways from this episode:Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.Recommended App:Shopify Audienceshttps://apps.shopify.com/shopify-audiencesGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – which is the stage that can set the standard for both the employee and company. Next, Alex shares some of the initial numbers of Storyarb to give you a clear picture of the progress he's making.  Timestamps: (01:30): The story behind Storyarb (03:00): Numbers behind the business (06:15): The biggest wins so far (10:52): The biggest losses so far (13:01): My top priorities at this stage Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder's Journal here: https://link.chtbl.com/OV4W93_W Watch Founder's Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones

In this podcast episode, Daniel talks about Marble, a platform that helps property owners manage their properties remotely talks about his journey. We discuss Daniel's background, advice for graduates, and how Marble got started. We cover Marble's growth and services, including an end-to-end leasing engine, 24/7 maintenance, and rent collection. Daniel talks about the importance of focus in building a startup and building a good brand and much more!TimestampsDaniel's background [00:00:49] Daniel talks about his background, his experience at Facebook, and how he got started with Marble.Advice for graduates [00:03:34] Daniel gives advice to graduates of 2023 on whether they should work in a startup or a big company.Getting the first 10 landlords [00:06:47] Daniel talks about how Marble got its first 10 landlords and the different strategies they used to acquire them.Marble's Market Expansion [00:07:52] Daniel Lee discusses Marble's growth in different real estate markets across the US.Marble's Three Main Categories [00:08:52] Daniel Lee explains the three main categories of services Marble offers to landlords: end-to-end leasing engine, 24/7 maintenance, and rent collection.Speed vs Quality in Startups [00:12:59] Daniel Lee shares his thoughts on the importance of speed in startups and how quality should be optimized on a six-month time horizon. He also discusses which departments should focus on quality.Focus on the Customer Persona [00:15:58] Daniel Lee talks about the importance of focusing on a specific customer persona and how Marble lost focus when they started building products for different customers.Importance of Branding [00:17:18] Daniel Lee discusses how Marble's brand was founded on a desire to change how people rent and live in their homes, and how this resonated with their customers.Hiring A-Players [00:22:41] Daniel Lee shares his belief that it's important to hire A-players who are dedicated to the company's mission, rather than settling for B-players who may not be as committed.Managing underperformance [00:25:09] Daniel discusses how he manages and communicates underperformance, including setting clear expectations and monitoring performance closely. He also talks about the challenges of dealing with cultural misfits.Hiring for experience [00:28:17] Daniel explains that Marble doesn't make a concerted effort to hire people specifically from the real estate industry. Instead, they look for people who are willing to learn quickly and have the ability to operate in a startup.Favorite business books [00:30:25] Daniel shares that he doesn't read many specific business books, but he recommends "Thinking, Fast and Slow" by Daniel Kahneman and enjoys reading anecdotes about how large companies got founded.Pushing too hard [00:32:30] Daniel reflects on the burnout and stress caused by pushing the team too hard.Favorite online tools [00:33:13] Daniel shares his favorite online tools, including Zoom and Superhuman.Contact information [00:33:38] Daniel provides his email and support chat as ways to reach out to him and learn more about Marble.Key LinksRentmarble - https://www.rentmarble.com/LinkedIn - https://www.linkedin.com/in/dli123/Email - dli@rentmarble.com

In this episode of The Elevate Media Podcast, host Chris Anderson discusses the different dynamics of teamwork in growing your business. He emphasizes the importance of collaboration, networking, and mentorship and gives insights on effectively managing your time and energy. Additionally, Chris explores the power of sharing ideas while maintaining your unique spin and stresses on the significance of giving back to inspire and support others.This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Have you ever searched for the perfect resume to get hired? Or tried to create a product that appeals to everyone? This essay explores the logical fallacy of wishful reasoning and the importance of picking a niche. Discover why building a successful product means addressing a specific set of needs for a particular group of customers, and why a well-defined niche is the best place to start.My new podcast project: Arvid & Tyler Catch Up / https://catchup.fmThe blog post: https://thebootstrappedfounder.com/the-dangerous-misconception-founders-have-about-their-market/The podcast episode: https://share.transistor.fm/s/e22791e5The video: https://youtu.be/jRc37k7I46s You'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find your Following: https://findyourfollowing.comFind me on Twitter: https://twitter.com/arvidkahl/This episode is sponsored by Pinto Financial. Check out their demo! 

In this episode, we discuss how to unlock lower acquisition costs, retention, and profitability by captivating the right type of customers. Scott Cunningham shares his five-part offer stack formula for Shopify merchants. Learn how to understand your customer, use hooks to grab attention, create a relatable narrative, differentiate with brand attributes, and craft a value proposition that converts leads into loyal customers. Listen in as Scott offers insights gained from managing millions of dollars in digital advertising spend and driving 20-40% of all sales through email marketing.Show Links[https://www.sociallite.ca/](Social Lite)Merchant MasterySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that's purpose-driven and effective. By the end of this episode, you'll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you'll be unstoppable! Let's face it, we all want to create content that makes an impact. But the difference between the content creator who's just winging it and the savvy jewelry business owner who's crushing their marketing game is simple - having a specific goal in mind. So, let's dive in and start setting some SMART goals that will guide your content creation journey to success! I'll be covering: What should a "good" goal include? What are some of the types of goals you can set for your jewelry marketing content?  How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important! How to start brainstorming ways to use content in service of your goals. From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278 Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/ 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Add A Pearl - https://addapearl.com/ Transcript: https://joyjoya.com/jewelry-marketing-content-goals 00:00 - Start 3:41 - Primary Episode Content 26:22 - Jewelry Brand Case Study 31:23 - The Gold Mine 36:32 - Jewelry and Marketing News Articles

Getting new customers is essential to the growth and profitability of any business. You can create customer personas that accurately reflect your ideal client by having a thorough understanding of the needs, pain points, and interests of your target audience. After gathering this data, you can utilize it to establish marketing strategies that are specifically aimed at your ideal client, enhance customer support, and provide goods and services that will appeal to them.This is the final episode of our three-part series on Branding. In episode 6, we discussed the impact of the Customer Experience on building trust and increasing sales. Then in episode 7, we explored the importance of the Customer Journey. I encourage you to listen to those episodes as they are a critical part of how to solve the customer acquisition puzzle.A fictitious representation of your ideal customer is called a customer persona. Although it is based on your experience, study, and data analysis, it is not based on a real person. A customer persona may be generated by using actual consumer information, such as age, gender, education, income, occupation, hobbies, pain points, and habits.Customer Persona BenefitsImproved Understanding of Your Target AudienceIncreased PersonalizationBetter Customer SegmentationImproved Decision-Making and Resource AllocationShow NotesVisit the Show Notes for this episode on our website for more information, templates, and resources (https://theknowledgecatalyst.com)

Happy New Year, everyone!  We are back with season 2 of the Sleeping Barber Podcast, and we are starting off with a bang! For our first episode of 2023, we welcome Andrea Belk Olson, CEO of Pragmadik, speaker, customer-centricity expert and author of What to Ask: Finding out what Your customers want and why it matters. We discuss why organizations struggle with being truly customer-centric, the 3W ideation framework, and so much more!  We hope you enjoy the show. ____________ Our Guest: Follow Andrea Olson: https://www.linkedin.com/in/olsonandrea1/ Personal Website: https://www.andreabelkolson.com/ Company Website: https://www.pragmadik.com/ ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Follow or get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Literature and Links: Developing a Customer-Centric Strategy: https://www.linkedin.com/pulse/developing-customer-centric-strategy-andrea-belk-olson-msc/ Andrea's Book: https://www.amazon.ca/What-Ask-Learn-Customers-Need/dp/1637740778/ref=asc_df_1637740778/ ____________ Timestamps: 0:42 - Intro 1:30 - Peter Drucker and Lawrence Abbot 2:00 - Why Do Organizations Struggle with Truly Being Customer Centric 5:42 - Reframing customer centricity 6:40 - Customer Personas, are they useful? 8:20 - What do marketers need to be doing differently to understand better a customer's needs 10:50 - NPS, Jobs to be done, how do these factor into customer centricity? 14:43 - Rational and emotional satisfaction 16:50 - NPS can be misleading 18:00 - Jobs to be done, category entry points, and the milkshake story 22:10 - The 3W ideation process 24:14 - About a customer, for a customer and from a customer 27:05 - How can organizations self-assess if they are genuine customer-centric 33:45 - A deep dive into the 3W ideation process 44:40 - How long does the 3W process typically take? 47:40 - How do you link and test ideas for revenue? 50:00 - What is getting you excited about 2023? 55:40 - Post Pod ____________ Where to Listen: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4v0kaM3... Google Podcasts: https://podcasts.google.com/feed/aHR0... YouTube: https://www.youtube.com/@sleepingbarberpodcast © 2023 Sleeping Barber

Per Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas.Highlights:Why customer personas are importantStrategies for developing accurate customer personasAssembling a team to develop customer personasLearn more about Chief OutsidersConnect with Per on LinkedInMemorable Quotes:"I think marketing segmentation is a hugely important activity for companies to do. They can't be everything to everyone.""The persona is really good and really helpful for preparing for the call. But when you do the actual call, you know, presentation or phone call with the client, you have to leave everything behind and really listen to what they're saying.""It is possible to go too much down a rabbit hole if you make a persona too detailed."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

In der letzten Folge Sales Bakery haben wir darüber gesprochen, was es braucht, um den Meilenstein der 1 Mio ARR zu erreichen. Deswegen stellen wir uns heute der Frage: Was kommt danach? : Was muss ich tun, um von 1 Mio. ARR auf 5 Mio. ARR zu kommen? Und welche Herausforderungen erwarten mich?Was du lernst:Wie realistisch ist es, 1 Million ARR zu erreichen?Was erwartet mich in der Phase 1 Mio. – 5 Mio. ARR? Warum ist mein Kunde Fokus Nr. 1?Welche KPIs sind wirklich relevant & welche werden oft zu Unrecht fokussiert?Was muss ein guter VP Sales können & worauf muss ich achten? 1-5 Mio ARR Checkliste: https://bit.ly/1-5-million-arr-checkliste-cremanski Die Kapitel00:35 Wie viele erreichen 1 Mio ARR & warum scheitern so viele?01:52 Wann sollte ich eine Organisation aufbauen?03:29 Zusammenfassung: Steps zu 1 Mio ARR06:38 Was passiert in der Phase 1 Mio-5 Mio ARR?10:03 Warum auf die Customer Persona fokussieren?14:29 Irrelevante KPIs18:25 Wo finde ich lukrative Kunden & die richtigen Akquisekanäle?20:03 Zusammenfassung typische Kanäle & nutzlose Kanäle22:22 Warum ist die Customer Journey relevant?25:49 Warum die Net Retention Rate die wichtigste KPI ist28:34 Wie strukturiere ich meine Wachstumspläne?31:28 Sind diese Steps auch schon für Gründer:innen aus Phase 1 relevant?33:11 Wonach suche ich bei meinen ersten Mitarbeitenden?37:13 Was macht gutes Sales-Onboarding aus?40:10 Wie sieht die Produktivitäts-Realität bei Mitarbeitenden aus?43:06 Ab wann kann ich skalieren?46:49 Welche Wege gibt es & welche sollte ich priorisieren?48:44 Sind Partner-Sales relevant?50:31 Grundwissen VP Sales56:59 Welche Kriterien muss ein sehr guter VP Sales erfüllen?58:56 Zusammenfassung Michael JägerLinkedIn: https://www.linkedin.com/in/michael-j-jaeger/Cremanski: https://www.cremanski.com/ In unserer Reihe Sales Bakery sprechen Michael und ich über alles, was du als Gründer:in im Bereich Sales wissen musst, um am Puls der Zeit zu sein.Michael hat mit Cremanski viele B2B-Unicorns unterstützt und begleitet, daher ist er Experte für Stolperfallen und tiefgründiges Wissen rund um B2B Vertrieb. Hosted on Acast. See acast.com/privacy for more information.

Are you selling to the right audience? If you don't have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer.Today, you'll learn:The benefits of using personasThe process of creating a personaHow to use this information to create targeted contentKirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience.Show notes and resources: https://tinymarketing.me/ep21 Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Got a Minute? Website owner checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ 20220818 How to Build Customer Personas The Complete Guide ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook ReportHave a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

Before the “driveway to driveway” customer journey begins, there's the whole buying process.  What prompted the customer to consider your brand, product or service? What motivated them to complete the purchase?  This week, we're jumping into the psychology behind why people buy with Katelyn Bourgoin, CEO of Customer Camp.  Katelyn and David hit on the journey before the journey, the four key trigger events that lead to purchases and solutions companies have created by truly listening to their customers.-----Show Notes0:00    Introduction2:30    The Golden Nugget - Review Mining5:54    Customer Camp Background8:55    Marketing Takeaways from an Old School Alarm14:21  Building Trust with New Customers17:54  Creating “Instagrammable” moments20:33  The Trigger Events28:47  Understanding Who Customers Are and What They Want35:34  Targeting Customers on Jobs to be Done45:13  The Biggest Misunderstanding - We Aren't Rational-----For more information on topics covered in this podcast:CustomerCamp.coFollow Katelyn on Twitter and subscribe to her newsletterClay Christensen | The Theory of Jobs to be DoneOther Flip the Switch podcasts referenced - Ep. 115: How the Savannah Bananas Create the ‘Greatest Show Possible' w/ Jesse Cole

Knowing how to define your ideal customer in very specific detail is paramount to a retail business. The customer persona is useful to marketing, product selection, design of your store, employee selection, and everything to do with your business. After listening to this episode you'll have a better understanding of how to identify the key elements of this process. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

In this episode of The Marketer's Journey, I interview Andy Jolls, CMO at FastSpring. During the episode, we discuss selecting the right CMO role for your career journey, how to know if the company you've joined has potential, and why it's important to expand your view of the competition. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Consider the growth stage of the company. When on the hunt for a new company to join, Andy emphasized the importance of identifying the company's growth stage and determining which stage is right for you and your career goals. He recommended finding the sweet spot by experimenting with companies at various growth stages and identifying where your strengths lie.Don't forget about the “C” in CMO. Andy mentioned that he's had some great mentors throughout his career who have reminded him that anyone at the CMO level needs to take a holistic view of the company to consider the full picture of the business. Instead of focusing solely on marketing, CMOs should always be thinking about what's best for the entire company overall.Identify the right persona. One of the biggest challenges for marketers today is understanding and targeting the right customers in their category. Andy said it's important for marketers to dig down deep into the information that's available and invest in analytics in order to make the most educated decisions possible. It's also important to broaden your view of the competition to keep the bigger picture in mind.Learn more about FastSpring here: https://fastspring.com/ Learn more about Andy here: https://www.linkedin.com/in/ajolls/

You certainly can be successful as an SDR with extensive product knowledge but it's not table stakes. Instead, the sellers that focus on understanding the buyer, the problems they're facing, and what makes them tick outperform solution-focused sellers any day of the week. This is the top observation from video prospecting guru + Vidyard VP Marketing, Tyler Lessard among others in this week's episode.

Episode 25 How To Find Your Customer Persona... it's all about the questions to ask yourself & tips of what to think about when deciding who you are targeting.  

Today Karim will be talking about one of the most important individual and partner in our coaching partnership with our customers.  And he is going to talk in detail about this customer, about the concept that we call the customer Avatar. Join our Facebook Group: Goal Getters Nation-------------------------------------------------// O V E R V I E WUnderstanding our customer, understanding the detail of the details of this customer is with extreme importance for us, for a successful partnership.When we are doing our job Exactly, To identify who is our customer avatar, we need to imagine it, we need to create this personality, we need to have it as if he's someone living with us working with us shopping with us.It's a long journey that we are working and spending with our clients may be weeks month or years.Highlighting that this concept is extremely important for us as coaches. Because it's a partnership.Coaching is not a one time sale.It's a collaboration, it's connection and mirroring.We need to know each and every detail about him so that we get to know everything.We need to know everything to find the right way to attract him, to find the right way to connect with him, to find the right way to convince him to find the right ways to serve him.There's different ways, different criterias that we need to consider when identifying this customer avatar and there's different criteria that we need to consider when identifying how to get them.We need to know how to collect those data. so that they can help us to start the journey, and to have the best coaching journey that again. Join our Facebook Group: Goal Getters Nation

EP. 22 What Are Customer Personas And Why Should Every Company Know Theirs #customerpersona #marketing #sales #radio #tv #jacksonville #florida #entrepreneur #businessowner #attorney #propertyowner #entreprenudist #podcast #randolphloveIII #insuranceappraiser #propertylossconsultant #wealthgrowthstrategist #financialadviser Listen to The Entreprenudist Podcast: The Place To Hear Real Entrepreneurs & Business Owners Bare It All IPhone: https://podcasts.apple.com/us/podcast/entreprenudist-podcast-place-to-hear-real-entrepreneurs/id1527646430 Spotify: https://open.spotify.com/episode/64er8dffexeoyogoMrZvpO?si=NifzMhwqQuWRIEWWgQbb7g YouTube: https://www.youtube.com/watch?v=vUgmZm2M0K4&list=PLYd3b18s351yV0NMEx3plkSIbREynZaAr

In this episode I spoke with Divij Bajaj, the CEO and Founder of Power Gummies, India's leading vitamin gummies brand, with a 60% market share We spoke about: - The motivation behind starting it came from a personal family origin that lead him experimenting with different ways to take vitamin supplements like chocolate, honey, before landing on gummies - How Divij approached and built a relationship with his first manufacturer – amazing advice for those wondering how to go for that first supply run - The growth engine Divij constructed to get to the 60% market share in India by leveraging the power of customer personas to inform his influencer marking strategy – huge tips here on constructing a customer persona and how you can leverage it for growth --- The Millennial Entrepreneur publishes a new episode EVERY WEEK, showcasing the most inspirational young hustlers and analysing their journeys. Be sure to share and subscribe. Don't forget to leave a rating and a review as it really helps us grow and allows us to get the best guests for you. WANT A SHOUT OUT? If you want to get a SHOUT OUT in the next episode by me, be sure to leave a written review with your name on Apple Podcasts and I will read the best one out every week

Do you truly understand your customers? A/B testing can only get us so far and doesn't provide insight into the "why" behind their preferences.This week's episode goes into the fascinating approach to creating customer personas based on mindtyping. Charles Chy is the CEO of MindCart AI, a startup that's building upon the cutting-edge technology developed by Dr. Howard Moskowitz for a whole swatch of industries with huge success.Charles Chy is the CEO of MindCart AI, a consumer insights platform built for B2C marketers who crave a deep, fundamental understanding of their customers. He's also an advisor for Cheffe Inc, a smart cooking platform that provides guided recipes powered by AI, and is also an advisor for Soltech Solutions, an eCommerce company that specializes in plant lights for interior design.Kevin Stagg is our Marketing and Customer Director here at Optily. He's got nearly 20 years of experience working with both B2C and B2B brands, big and small, including international companies like Microsoft and Ding.In this episode, we covered off topics including:- The difficulties in striking the messaging fit for new companies- Quantifying the consumer's thinking and mindset through testing- Testing the market before you enter the marketResources:Malcolm Gladwell TED Talk on Dr. Howard MoskowitzThinking Fast and Slow, Daniel Kahnema

This is the fourth episode in our series about Selling Without Being Fake. In this episode, we talk about how to create Customer Personas and why you should never build marketing or sales campaigns without them. The post EP16 How to Sell Without Being Fake (Part 4)- Customer Personas appeared first on Growability.

Welcome to the Marketing To Millions Podcast, I'm your host, Liz Boer! In today's episode, we're covering everything you need to know about having an effective sales page. I am going to share with you how I write and design high-converting sales pages so you can steal some of these secrets. If you want to learn how to build a sales page that's optimized for conversions and get a checklist so that you can assess the health of your sales page on your own, keep listening! In this episode we cover  [00:01 - 03:08] What is a Sales Page and Why Should You Care?[03:09 - 06:24] Start With Creating a Customer Persona[06:25 - 07:55] Writing Your Sales Page[07:56 - 09:58] Things To Include in the Details Section of Your Sales Page[09:59 - 14:02] How to Nudge the Fence Sitters in Your Direction [14:03 - 16:01 ] Closing Up! Key Quotes“The tricky part is your sales page has to grab attention, keep it, it has to be informative, build trust, and motivate your reader all at the same time. And if your sales page isn't optimized for conversions, I hate to break it to you, but the truth is, you're losing money.” - Liz Boer “A product isn't worth anything if you can't help your perfect customer understand why they need it.” - Liz Boer   Resources Mentioned 3 Copy Rules to Break To Sell With More ConfidenceDownload my optimized sales page scorecard   Let's get connected! You can find me on Instagram and Facebook. Visit my website https://lizboer.com  Join the Marketing to Millions FB Group  LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter? In this episode, Shanna and I talk not only talk about the difference between a commodity and a brand, and why you should strive to be the latter, but we also delve into the importance of creating and developing customer persona(s). We also touch upon the three different types of buyers every small business will come across and how you can serve them specific content depending on their needs. Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/

Everything in branding starts and ends with your audience. Who are they? Where do they live? What do they drive? What do they read? What do they do? How do they feel? And what do they want? Your customer persona will guide everything from product development to your brand voice to even the social media channels you choose. In this episode, I chat about what a customer persona is, how to create one (with step-by-step instructions), plus I outline how I created the customer persona for my own brand, Now in Rio Swim. Follow me on Instagram: https://www.instagram.com/yvonneivanescu/Visit my website: https://yvonneivanescu.com/

A chat with MJ Peters, VP of Marketing at Firetrace. We chat about customer avatar development and how she got her whole team involved.Connect with MJ Peters on LinkedIn: https://www.linkedin.com/in/mjpeters1/