Legal Marketing Moments with Nancy Myrland

(2 minutes, 58 seconds) Welcome back to Legal Marketing Moments! It is important to let people know what your skills and knowledge are so they can decide if they should take the next step in pursuing a relationship, a business relationship, with you. One efficient way for you to do this is to produce content that is active 24 hours a day, seven days a week, so that when they're ready to consume some of your content, it's there for them. In this episode of Legal Marketing Moments, my 2–3-minute podcast, I will make this easier and more efficient for you. NOTE: Don't miss my next class of LinkedIn Course For Lawyers, my hybrid online self-study AND live coaching course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices. To receive more information, please visit http://linkedincourseforlawyers.com I'd love to have you inside the course! Until next time, take care.

(2 minutes, 42 seconds) Welcome back to Legal Marketing Moments! If you have any trepidation about sending your marketing and business development people at every level to conferences, perhaps because you are worried that they appear as though they are a bit of a boondoggle in really nice places, with really nice meals, with really nice weather (not always), and that your people are just going to be playing around, I want you to know that is not the best way to think about these conferences. In this episode, I will discuss why this couldn't be further from the truth. If you would also like to read the blog post connected to this episode, you can find that right here. ------------------------------------------------------------------------------------- NOTE: Don't miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices. To receive more information, please visit http://linkedincourseforlawyers.com I'd love to have you inside the course! Until next time, take care. If you have questions or comments about this, or any, episode, email me at nancy@myrlandmarketing.com Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.

(2 minutes, 57 seconds) Welcome back to Legal Marketing Moments! LinkedIn is adding a few features that will allow your posts and other content to be discovered by more people, including those you aren't currently connected to. Let me tell you about these new features: • Suggested Posts • Search & Discovery • Collaborative Articles Bottom Line: All of these have the potential to help make you and your posts more discoverable to people you are and aren't connected to who care about the topics you know about. This is what we want. ..... NOTE: Don't miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices. To receive more information, visit http://linkedincourseforlawyers.com I'd love to have you inside the course! Until next time, take care. If you have questions or comments about this, or any, episode, email me at nancy@myrlandmarketing.com Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.

(2 minutes, 11 seconds) Welcome back to Legal Marketing Moments! Whether you think you have time to do business development or not, it boils down to one thing, and that is that it takes marketing and business development to grow your practice. When you are busy, it's difficult. Let's discuss. ****** NOTE: Don't miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices. To receive more information, visit http://linkedincourseforlawyers.com

(2 minutes, 46 seconds) Welcome back to Legal Marketing Moments! Many lawyers cringe when the topic of selling or sales comes up. If I told you that you're in the position of selling every day of your life, does that make your stomach turn? Well, it's true, so what we need to talk about first is that, if you are a lawyer whose livelihood depends either now or in the future on having another human being spend money for your services, you are in the business of selling. My first jobs out of college were in sales, so I've been right there with you. Let me make this much easier for you. Let's discuss. --------------------------------------------------------------- NOTE: Don't miss my next class of LinkedIn Course For Lawyers, my hybrid self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices. To receive more information, visit http://linkedincourseforlawyers.com. I'd love to have you inside the course! Until next time, take care.

(2 minutes, 38 seconds) Welcome back to Legal Marketing Moments! It is tempting to copy your firm bio over to your LinkedIn profile and call it a day. When you do this, you are missing a few critical components of your LinkedIn strategy. Let's discuss. --------------------------------------------------------------- NOTE: Don't miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices. To receive more information, visit http://linkedincourseforlawyers.com I'd love to have you inside the course! Until next time, take care.

(2 minutes, 50 seconds) Welcome back to Legal Marketing Moments! Let's talk about building your brand within your firm, and what you might want to think about for that effort to go as smoothly as possible. Let's say you are a practicing lawyer within the firm and it's important to you to be out there and visible and building your brand separate from your firm's brand. It could be that you are a business professional, yet you still want to build your brand internally and externally. Let's discuss. --------------------------------------------------------------- THANKS: Thanks to Ari Kaplan and the rest of my friends on Ari's Virtual Lunch, including this month's sponsor, SurePoint Technologies, for discussing and inspiring this episode. --------------------------------------------------------------- NOTE: If you haven't downloaded my free checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials Thanks for stopping by! Until next time, take care.

(2 minutes, 40 seconds) Welcome back to Legal Marketing Moments! The Metaverse is a topic that continues to either intrigue or annoy many who hear that they must pay attention. In this brief episode of Legal Marketing Moments (my 2-3 minute podcast), I will continue to share my latest thoughts about whether the Metaverse has a place within legal and professional services. You can think of this as learning together as I first started discussing this publicly in Episode 8 of this Legal Marketing Moments podcast. You can listen to that introductory Metaverse episode here: https://academy.myrlandmarketing.com/podcasts/legal-marketing-moments/episodes/2147563936 NOTE: If you haven't downloaded my free checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8EssentialsThanks for stopping by!Until next time, take care. Nancy

(2 minutes, 36 seconds) Welcome back to Legal Marketing Moments! Are you curious what Mission and Vision Statements are, and if you need them? In this brief episode of Legal Marketing Moments (my 2-3 minute podcast), I will give you a brief definition and example of each to help guide you in the creation of yours. NOTE: If you haven't downloaded my Free Checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials

(1 minute, 32 seconds) Welcome back to Legal Marketing Moments! Your clients and potential clients have a lot at stake when they decide whether to choose you, or whether to continue doing business with you. In this brief episode of Legal Marketing Moments, I will give you one thought to keep in mind as you go about doing everything you do on a daily basis. This will help drive all of your actions and decisions. NOTE: If you haven't downloaded my Free Checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.

(2 minutes, 30 seconds) Welcome back to Legal Marketing Moments! If you're anything like me, there are times when there is something you want to do that you know will help grow your practice, but you need to learn how to do it first, or at least get better at doing it. You just want it to happen. You wish you could close your eyes or snap your fingers, and it would be done. In this brief episode, I'll discuss the best way to approach the tasks that are the most important to building your practice. NOTE: If you haven't downloaded my complimentary resource, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: Legal Marketing Moments. Thank you for stopping by!

(2 minutes, 41 seconds) Welcome back to Legal Marketing Moments! One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge. It takes time to create and share content. You're busy. How are you supposed to find time to create this content? In today's episode of Legal Marketing Moments (my 2-3 minute podcast), I am going to share 4 quick and easy ways for you to repurpose existing content that will help you build your reputation and your relationships on LinkedIn. FYI: My hybrid live and online LinkedIn Course For Lawyers is opening again SOON! I'd love to have you and your colleagues join us! To learn more, please visit http://linkedincourseforlawyers.com.

(2 minutes, 55 seconds) Welcome back to Legal Marketing Moments! I read an article this morning on law.com about firms that are putting the clamps down, or that have always had them down because they are worried about what's going to happen on social media, and that they don't necessarily trust their people to make good decisions. Let's talk about this because, in this day and age, you are missing a huge opportunity to build reputations and relationships. FYI: My hybrid live and online LinkedIn Course For Lawyers is opening again SOON, and I'd love to have you and your colleagues join us! Please visit http://linkedincourseforlawyers.com for more information. If you have questions or comments about this, or any, episode, email me at nancy@myrlandmarketing.com Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: http://legalmarketingmoments.com.

(2 minutes, 9 seconds) Welcome back to Legal Marketing Moments! Today we're going to talk for 2 minutes about the need to let consumers of your content, whether that's a podcast, a blog post, an article, a video, or any other type of content, learn about you while also deciding whether or not they should spend one more second consuming your content. This is a fine line to walk, but In this episode, I will let you know how you can do both. FYI: My hybrid live and online LinkedIn Course For Lawyer is opening again SOON, and I'd love to have you and your colleagues join us! Please visit http://linkedincourseforlawyers.com for more information. If you have questions or comments about this, or any, episode, email me at nancy@myrlandmarketing.com Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.

(2 min, 41 seconds) In this episode of Legal Marketing Moments, I'll talk about LinkedIn's brand new Creator Mode. It's new. What is it? Do you need to worry about it? There are advantages to turning it on, but I want you to listen to this first before you decide if it is right for you. FYI: My hybrid live and online LinkedIn Course For Lawyer is opening again SOON, and I'd love to have you and your colleagues join us! Please visit http://linkedincourseforlawyers.com for more information. If you have questions or comments about this, or any, episode: email me at nancy@myrlandmarketing.com Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.

(2 min, 18 sec) In this episode of Legal Marketing Moments, I'll discuss why you need to be aware of recent changes on LinkedIn even if you don't have Creator Mode turned on. FYI: LinkedIn Course For Lawyer is opening again SOON, and I'd love to have you join us! Please visit http://linkedincourseforlawyers.com for more information. If you have questions or comments about this, or any, episode: email me at nancy@myrlandmarketing.com Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.

(2 min, 37 sec) In this episode of Legal Marketing Moments, I'll share two new LinkedIn features I want you to pay attention to as you might find them interesting tools to use now or in the very near future. FYI: LinkedIn Course For Lawyer is opening again SOON, and I'd love to have you join us! Please visit http://linkedincourseforlawyers.com for more information. If you have questions or comments about this, or any, episode: email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com

(2 min, 41 sec) Every week, there are many changes and developments in content, social, and digital media. My goal is to wade through those and quickly bring you those that could be important to you. FYI: LinkedIn Course For Lawyers is opening again SOON! Please visit http://linkedincourseforlawyers.com for more information. Questions or comments about this or any episode?Email me at nancy@myrlandmarketing.com Additional episodes and links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 55 sec) Let's talk about social media pods and what you should do when someone invites you to join one, or if you are tempted to start one. FYI: LinkedIn Course For Lawyers is opening again soon! Visit http://linkedincourseforlawyers.com for more information. Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: http://legalmarketingmoments.com

There is one important point I want you to know about Instagram Reels. Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 50 sec) Should firms and professionals post on social media on days like 9/11 that are emotional and sensitive? Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 50 sec) When hosting webinars or other virtual events, I have a very simple but important tip for you that may help your attendance by helping remove the friction for your attendees. Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com.

(2 min, 39 sec) When writing or recording content, there is a tone I want you to strive for because it will benefit you in the long run. It has to do with the perception you create in the minds of those who are reading, watching, or listening to that content. Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 42 sec) In this busy world we all live in, it can be easy to forget our mission. Let's borrow from Coca-Cola to remember our primary mission, PLUS I will add one more goal that I think is very important. Questions or Comments? Email me at nancy@myrlandmarketing.com. Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 22 sec) There is a reason I want you to be aware of the Stories format. I'm not saying Stories are for everyone, but I do want you to know about a recent development that might have a bearing on your decision. Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 48 sec) We're going to talk about a term today that you are going to start hearing often. Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com Questions or Comments? Email me at nancy@myrlandmarketing.com

(2 min, 42 sec) Let's talk about bundling your services and your prices as a way to thank and retain clients, and also as a way to attract new business. Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com Questions or Comments? Email me at nancy@myrlandmarketing.com

(2 min, 38 sec) Today, I'm going to talk for a minute about short-form video and bring you up-to-date on this space. Until next time, I'm Nancy Myrland. Take care! --- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 1 sec) When starting a new project that involves new skills and new knowledge, it is okay and normal to expect a feeling of overwhelm, and sometimes a fear of failure to set in. What you do with those feelings is important. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 10 sec) There have been a few recent LinkedIn updates. I've categorized them as 3 Cs and a P. Stay tuned to find out what those are, then let me know your thoughts. With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 23 sec) What have you been holding back on because of your fear of how others will judge you, of making mistakes, or of not showing up exactly how you want to? With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 46 sec) Some will tell you that you need to break the news to be memorable. I cry foul on that notion, and I'll tell you why. With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com

(2 min, 33 sec) Quick...Timely...Helpful Welcome to the first episode of Legal Marketing Moments!! In this first episode, I explain what Legal Marketing Moments is and how it differs from my podcast, Legal Marketing Minutes. (I think the name gives it away, but please play along with me and listen for a quick 2-minute welcome message from me.) Please let me know your thoughts, okay? You can reach me at nancy@myrlandmarketing.com, or you can message me on just about every social media platform you can think of because you know I'll probably be there! With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com RpTYstue4zLv82GRD1G1