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Hosted by nancy myrland
Hosted by nancy myrland
In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawyers to consider alternative billing models such as value-based billing. I will discuss how embracing these changes can lead to stronger client relationships, as well as a competitive edge. Your time is valuable, so let's discuss. This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com.
Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do. In today's episode of Legal Marketing Minutes, I will discuss that other person inside of you that sometimes tries to tell you that you aren't worthy of getting out there and building your reputation and your relationships by presenting or by creating content for social media that will demonstrate your knowledge. Let's discuss. This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com.
Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren't there. They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them. In today's episode of Legal Marketing Minutes, I talk about the need to define your personal brand, what to do with your personal brand, and how your brand and your firm's brand can make each stronger. Let's discuss. This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com.
The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion. We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interesting as I do. Let's talk about this because we're looking at two different things: listing client names publicly on one's website or other promotional places, or requesting and using testimonials from clients. There are different nuances to them. Let's discuss. This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information, please visit linkedincourseforlawyers.com.
Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you might be wasting your money and your time. In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss the business of business development so that you can make the best use of your valuable time and resources. This episode is sponsored by LinkedIn Course For Lawyers. For more information, you can visit linkedincourseforlawyers.com.
We're going through a very interesting time with regards to business development and networking, trying to figure out whether or not we should be doing that online or in person. Should we attend conferences in person, or is virtual attendance enough? In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss what has changed in this world the past few years, and what you might need to think about. This episode is sponsored by LinkedIn Course For Lawyers. For more information, you can visit linkedincourseforlawyers.com.
One of the strongest ways for you as a lawyer to stand out from the competition is to establish yourself as a thought leader in your practice area. You can do this by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer because every professional from every size firm can send the message they know what they are talking about and that they are the go-to person in their practice area. Intellectually, you know how important it is, yet something still holds you back. In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss what to do when your topic is already being covered by others. This episode is sponsored by LinkedIn Course For Lawyers. For more information, you can visit linkedincourseforlawyers.com.
Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, will show you 10 ways you can create and use photos in marketing, and also 10 places to use those photos. This episode is sponsored by LinkedIn Course For Lawyers. For more information, you can visit linkedincourseforlawyers.com.
At every stage of your career, there is a case to be made that you need to pay attention to traditional and social networking. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between the need for associates, partners, and senior partners when it comes to networking. Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes
You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and positioning. She will also let you know if you need to worry about both. Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes
Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential. In today's episode, Legal Marketing and Business Development Advisor, Nancy Myrland, of Myrland Marketing & Social Media, will outline the four groups of people critical to planning effectively for your firm's future. Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes
(2 min, 38 sec) Today, I'm going to talk for a minute about short-form video and bring you up-to-date on this space. Until next time, I'm Nancy Myrland. Take care! --- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com
(2 min, 10 sec) There have been a few recent LinkedIn updates. I've categorized them as 3 Cs and a P. Stay tuned to find out what those are, then let me know your thoughts. With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com
(2 min, 23 sec) What have you been holding back on because of your fear of how others will judge you, of making mistakes, or of not showing up exactly how you want to? With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com
(2 min, 46 sec) Some will tell you that you need to break the news to be memorable. I cry foul on that notion, and I'll tell you why. With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com
(2 min, 33 sec) Quick...Timely...Helpful Welcome to the first episode of Legal Marketing Moments!! In this first episode, I explain what Legal Marketing Moments is and how it differs from my podcast, Legal Marketing Minutes. (I think the name gives it away, but please play along with me and listen for a quick 2-minute welcome message from me.) Please let me know your thoughts, okay? You can reach me at nancy@myrlandmarketing.com, or you can message me on just about every social media platform you can think of because you know I'll probably be there! With Legal Marketing Moments, I'm Nancy Myrland. Until next time, Take care! ---------------- Questions or Comments? Email me at nancy@myrlandmarketing.com Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found here: legalmarketingmoments.com RpTYstue4zLv82GRD1G1
There have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland will bring you up-to-date on these changes and which ones you should consider using. Remaining episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes
"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question.
Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. If you are wondering whether you should follow this bright, very shiny new social media platform, join me for 5 minutes while I give you my opinion and guidance. Additional episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website at: https://www.myrlandmarketing.com/legalmarketingminutes/
Watch the video: https://youtu.be/s3UItw82FHwEnjoy the Livestream Universe 5th Anniversary Party and Show. Ross Brand hosts 60 guests offering predictions for 2021. Includes Ross' biggest, most generous giveaway ever with $13K in prizes from your favorite brands! ABOUT ROSS' PARTYRoss' biggest, most generous giveaway ever celebrating 5 years of Livestream Universe with prizes from StreamYard, TubeBuddy, Uscreen, LiveU, Agorapulse, Focusrite, Libsyn, Poddit, Self-Publishing with Dale, Outlaw Masks, Yay or Nay Nicole, Stream Sense Media, Independent Podcast Conference. MESSAGE FROM ROSSThanks to everyone who has been a part of the Livestream Universe over the past half decade. Five years ago, I started a business focused on livestreaming having never hosted a live video show myself.More than 700 broadcasts and 500+ interviews later, I am extremely grateful to all the amazing people I've connected with through the power of live video and the opportunities that have resulted from going all in on live streaming.On-camera guests include people who have left their imprint on our Universe through collaborating on live shows & podcasts and contributing to our annual predictions blog posts. Cheers to the next 5 years!** A special thanks to Beauty Bubble for sharing her advice and professional expertise in event planning and design that proved invaluable in creating the foundation for a successful event.
Watch the video: https://youtu.be/s3UItw82FHw (https://youtu.be/s3UItw82FHw) Enjoy the Livestream Universe 5th Anniversary Party and Show. Ross Brand hosts 60 guests offering predictions for 2021. Includes Ross' biggest, most generous giveaway ever with $13K in prizes from your favorite brands! ABOUT ROSS' PARTY Ross' biggest, most generous giveaway ever celebrating 5 years of Livestream Universe with prizes from StreamYard, TubeBuddy, Uscreen, LiveU, Agorapulse, Focusrite, Libsyn, Poddit, Self-Publishing with Dale, Outlaw Masks, Yay or Nay Nicole, Stream Sense Media, Independent Podcast Conference. MESSAGE FROM ROSS Thanks to everyone who has been a part of the Livestream Universe over the past half decade. Five years ago, I started a business focused on livestreaming having never hosted a live video show myself. More than 700 broadcasts and 500+ interviews later, I am extremely grateful to all the amazing people I've connected with through the power of live video and the opportunities that have resulted from going all in on live streaming. On-camera guests include people who have left their imprint on our Universe through collaborating on live shows & podcasts and contributing to our annual predictions blog posts. Cheers to the next 5 years! ** A special thanks to Beauty Bubble for sharing her advice and professional expertise in event planning and design that proved invaluable in creating the foundation for a successful event.
In this episode, Nancy Myrland, President of Myrland Marketing & Social Media, joins Larry as they talk about evolving alongside technology to get yourself out there and not let get left behind by an everchanging world. Nancy shares her journey throughout the years and her experience accidentally falling into professional services to marketing. As an early and constant adopter of social and digital technology, Nancy evolved with social media and catapulted herself to leading her firm, Myrland Marketing & Social Media. Learn how Nancy helps firms and lawyers create their business development plans and content and the importance of these new tools available to aid in relationship building to develop your business. LOVE THE SHOW? Subscribe, rate, review, and share! Here’s How » JOIN THE SUCCESSFUL LAWYERS PODCAST COMMUNITY TODAY: thecpaforlawyers.com
Lawyers are very smart people. I know this because I've worked with lawyers since 1997, first in-house as a director of marketing and then out of my own since 2002. Sometimes being smart is just not enough. Let's discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
During this episode, You Me and Your Top Three host, Gregg Garrett, speaks with Roy Sexton, director of marketing at Clark Hill. He discusses the changing landscape of the legal industry and provides hints on how to deploy effective digital marketing efforts as well as how to breakdown barriers through social media. Additionally, he shares his Top Three including an author he learned to call “mom” who taught him all about empathy, his ‘fairy God sisters’ who took him under their wings and broke down a scary new industry, and his Braveheart-like Irish boss who balances understanding what makes him tick with pushing him to learn how to manage and lead. And you must hear what he has to say about looking for the naturally worn paths before pouring the concrete for sidewalks in your organization. About Roy SExton Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Roy has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), St. Joseph Mercy Health System, and Kerr Russell, PLC. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors. Roy was named a Michigan Lawyers Weekly “Unsung Legal Hero” in 2018. He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategic Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Control, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 and 2. Show Highlights Segment 1: Overview 1:22 “Be a true leader by seeking the common bonds that bring people together first, then celebrate the differences to make that even better.” 2:16 Roy Sexton has a real unique view on the world of marketing Segment 2: The “Top Three” 3:02 Sexton celebrates the path and experiences that lead to his current role at Clark Hill 6:28 “I didn’t set out to be a marketer” 7:54 Sexton’s “Top Three” begins with his mother (Susie Duncan Sexton) who taught him to lead with empathy, thoughtfulness, honesty and candor 10:41 Sexton’s “Top Three” continues with Nancy Myrland and a whole group of ‘fairy God sisters’ who positively impacted his legal marketing journey 14:30 Meeting people first through social media can help breakdown barriers to establish rapport and ease face-to-face interactions 17:05 Sexton’s “Top Three” concludes with Susan Ahern sees who he is and finds ways to celebrate who he is Segment 3: Impact of Disruption & Technology on the Legal Industry 21:50 Drawing similarities from various industries to prepare for the future 23:32 Legal needs to remember it’s not in the brick and mortar business, but rather the law firm business 26:24 Two types of strategic change to come for the legal industry 30:04 The current law firm model does not incentivize collaboration, cross pollination or industry solution 31:05 The transformation strategy that will work for the legal industry 33:07 The role of dominant logic inertia to impact change and willingness to change 37:30 “Enrich your life with other people and you’ll be surprised by what you learn” 37:44 “Maybe the variance is actually where your business is going” Segment 4: Wrapping Up 38:53 A simple hack on social media for being a better leader 40:42 How to stay in contact with Roy Additional Information Contact Roy Sexton: Roy’s LinkedIn Roy’s Twitter Roy’s Facebook Roy’s email Roy’s blog Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter
There has been an amazing increase in the amount and type of Coronavirus content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. Let’s discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
I’ve been asked by several people whether now is the appropriate time to sell your services or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good time to make sure all of their clients understand everything that they can do, and let them know all of the ways they can help with matters related to Coronavirus (COVID-19). Let’s discuss. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
This is a trying time. Many are wondering if and what they should be posting on social media. In this episode of Legal Marketing Minutes with Nancy Myrland, I give suggestions for how lawyers and staff should be using social media during this Coronavirus (COVID-19) crisis. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
Someone in your firm, or someone who has visited your firm, has tested positive for the Coronavirus, COVID-19. Even if you don’t have anyone infected yet, you might. It is also quite possible you have people who are positive but don’t know it yet. When this virus visits your firm, you will need to communicate swiftly in order to minimize disruption and help everyone feel safe. In this episode of Legal Marketing Minutes with Nancy Myrland, I will help you understand how to communicate with all who will be impacted. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found here: https://www.myrlandmarketing.com/legalmarketingminutes
As the Coronavirus, COVID-19, begins to impact law firms and the legal profession, you might be wondering what to do next. In this episode of Legal Marketing Minutes with Nancy Myrland, I help you think through the two choices you have right now, then I provide a process you can follow to think through how this crisis will impact your law firm. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
Is it true that digital natives, meaning those who were born with devices in their hands, are better equipped to use social media than digital adopters? In this episode of Legal Marketing Minutes with Nancy Myrland, I discuss the stereotype that digital natives are naturally better at using social media because they grew up with devices in their hands, and digital adopters have a difficult time because they had to learn it later. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
Let's talk about LinkedIn. What should you do when someone sends you an invitation to connect on LinkedIn? You meet someone at an event or online and want to take that relationship to the next level. Do you connect and hope they begin to notice you? In this episode of Legal Marketing Minutes, I discuss the critical next steps you must take if you are going to use LinkedIn as an effective marketing and business development tool. If you don’t do these, you are wasting your time. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
Welcome to Legal Marketing Minutes with Nancy Myrland. You know you should be publishing content about your practice area. It is one of the best ways to demonstrate what you know, but you are drawing a blank, or maybe you think it's all been written already, or you might even think you aren't worthy of creating content. In this episode of Legal Marketing Minutes, I discuss quick and easy ways for you to get out of a content rut so you can get unstuck and start creating content again in no time at all. NOTE: Don’t miss my checklist at the end. It will make it even easier to get out of a content rut, I promise! You can find that right here: http://bit.ly/ContentInspirationWithNancy Remaining episodes of Legal Marketing Minutes can also be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
In this episode of Legal Marketing Minutes, Nancy Myrland shares important quotes from Andy Crestodina and Garrett Moon that speak to what it really takes for our content to win. You might be surprised to know that it isn’t the best content. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
No, your LinkedIn profile should not just be a replica of your resume. While LinkedIn used to be the most boring of all the social media platforms, it has evolved over the years. It is now a place where lawyers and other professionals gather to connect, engage, and do business. Joining me to share her insight on how to bring your LinkedIn profile and engagement to life is digital and social media marketing consultant and teacher working with lawyers, law firms, and legal marketers, Nancy Myrland of Myrland Marketing. Resources Mentioned: Headliner Coschedule Buffer Sprout Social Checklist: LinkedIn for Lawyers: Eight Essential Ways to Get Noticed By the Right People A huge thank you goes to our show sponsor: Abby Connect, the live receptionist service loved by small businesses. Get your 2-week free trial and $95 off your first month at http://abbyconnect.com/genwhy Thanks for Listening! If you enjoyed this episode, please share it with a friend who could benefit from listening to this particular episode. I appreciate it! If you haven't already, please don't forget to subscribe to the GYL Podcast in Apple Podcasts, Stitcher Radio, or Spotify. That way, every time I prepare a new episode for you, it'll automatically show up in your phone.
On this week's episode of the 10 Minute Law Firm Podcast, Larry Port welcomes special guest Nancy Myrland, founder of Myrland Marketing & Social Media. Through her extensive knowledge of marketing, business development, content, and social media, Nancy trains and advises attorneys on how to grow their firms. Discover some current legal marketing trends and the… Read More »Ep 73: Legal Marketing with Nancy Myrland The post Ep 73: Legal Marketing with Nancy Myrland appeared first on Rocket Matter.
On this episode of Legal Marketing Minutes, Nancy Myrland talks to Gina Rubel of Furia Rubel Communications about what to do and what not to do on social media when your firm is in the middle of a crisis or any challenging situation. You can listen to all of these conference and session recaps and interviews here on my blog: http://bit.ly/LMA19FlashBriefingsbyNancy I am also curating everyone's content from the conference on The Myrland Marketing Minute Blog right here: http://bit.ly/LMA19byNancy
In this episode of Legal Marketing Minutes, Nancy Myrland discusses perfectionism and how it might be holding you back from getting your work out into the world. Using herself as an example for you to learn by, Nancy provides one simple, non-intimidating way to marry perfectionism with the advice so many give, which is to fail often and fail fast in order to make progress. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
In this episode of Legal Marketing Minutes, Nancy Myrland addresses a common concern she hears from lawyers and legal marketers, which is their concern about not violating client confidentiality when using social media. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
In this episode of Legal Marketing Minutes, Nancy Myrland discusses recent examples of inappropriate, inflammatory, and disrespectful behavior on social media and offers 3 suggestions for how to deal with this situation. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
Visit MaximumLawyer.com for complete show notes of each podcast episode, tips, hacks and more resources! In this episode, Jim & Tyson interview Nancy Myrland, Legal Marketing Guru and owner of Myrland Marketing. Listen as they talk about her journey from traditional marketing to social and digital marketing and go over the new ways of legal marketing, including content creation, voice searches, and Amazon Flash Briefs. Register to MaxLawCon19, June 6 and 7 in St.Louis. Please subscribe to our Youtube Channel Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses how you can set yourself apart by making your intelligence easier for clients to find and consume. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses a packaging technique to increase business. If you haven’t tried this pricing scenario, you might want to consider it as it is not only easy to implement, but it is also a wonderful incentive for your clients and prospects to do more business with you. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland talks about how law firms have brands to protect, and how you should do that fiercely. Identifying, communicating, and using your unique tone of voice is part of protecting that brand. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland talks about a change LinkedIn is making that she likes as it cleans up your profile a bit, and helps you understand what kind of changes your connections are actually making when you are notified about their new positions. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland helps lawyers understand what to do when marketing or social media are uncomfortable. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of The Legal Marketing Minutes podcast, Nancy Myrland shares the 4th in a series of 5 client service tips for lawyers. Today’s advice revolves around doing what you were hired to do, and that’s to be a professional at all times. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland reminds us that whether it is LinkedIn, Twitter, Facebook, or Instagram, you need to help people find you, and you need to help them connect the dots between them and you. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland dives into a critical business development skill that is the lawyer's equivalent of saying "Do you want fries with that?" The cross-selling conundrum is much simpler than you might think it is, and not figuring it out could mean you lose not only additional matters but your entire client relationship. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses the common concern lawyers have that giving away free advice when you publish content will hurt your chances of being hired because you've already educated your client or prospect about what needs to be done. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland shares the 3rd in her series of client service tips for lawyers that will help you learn how to differentiate yourself by getting started off on the right foot and staying there. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today’s episode of the Legal Marketing Minutes podcast, Nancy Myrland doles out a little tough love to lawyers about Best Lawyers and all other opportunities where you are invited to maximize your newly bestowed "Best" or "Super" honor. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland answers the questions: Which groups should you belong to? Should you even belong to groups? Also, she talks about what you must do first. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today’s episode of the Legal Marketing Minutes podcast, Nancy Myrland shares the 2nd in a series of client service tips for lawyers that will help you nurture, retain, and grow your client relationships resulting in a stronger practice. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
In today’s episode of Legal Marketing Minutes, Nancy Myrland provides an easy and important tip to help you discover who is sharing your blog posts, and what to do once you know, and how to develop and nurture relationships with them.
In today’s episode of the Legal Marketing Minutes podcast, Nancy Myrland shares the 1st in her series of brief client service tips for lawyers that will help you stand out from your competition. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes/
In today’s episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses a recent panel of general counsel where project-based billing was the topic of the day. She also offers a suggestion about how you can transition to this model with more confidence. The Legal Marketing Minutes podcast can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes/
In today’s episode of the Legal Marketing Minutes podcast, Nancy Myrland talks about the wrong time to show up for your clients and how making this critical mistake could cost you a relationship.
In today's episode of Legal Marketing Minutes, Nancy Myrland talks about how we’re getting spoiled by automation and outsourcing and how some are still making the same mistakes they made in 2012.
In today's 4th episode of the Legal Marketing Minutes podcast, Nancy Myrland talks about one of the recaps Mark Schaefer delivered from SXSW after he attended a session with Tom Klein of MailChimp. He talks about differentiation, culture, content, your brand, & integrated marketing.
In today's episode of the Legal Marketing Minutes Podcast, Nancy Myrland talks about the best way to become a social media pro. It's easier than you might think. This was inspired by an interview with the always-intelligent Jay Baer of Convince & Convert.
Nancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. Nancy helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached at nancy@myrlandmarketing.com | LinkedIn: www.linkedin.com/in/NancyMyrland | Twitter: www.twitter/com/NancyMyrland | Facebook: www.facebook.com/NancyMyrland | Periscope: www.periscope.tv/NancyMyrland | Blab: www.blab.im/NancyMyrland
There are always rules, including about what you can and can’t say in your marketing. In some industries, the rules are general suggestions, while in others, there are strict guidelines with specific legal penalties for violations. Accounting, financial services, insurance and legal services all fall into the category of “regulated industries.” Given the constraints, how do you create compelling marketing in these industries? That is just one of the many challenges marketing consultant Nancy Myrland faces every day as she helps lawyers and other professional services firms create a strong online presence. Today, we’ll discuss how you can create compelling marketing content even if you’re bound by strict regulations.
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