All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner (UK) 2010 + 2011. http://www.MarketingMixMan.com
David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.
Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.
How some brands used the Prince Harry naked photo episode in Las Vegas to effect
How some brands used the Prince Harry naked photo episode in Las Vegas to effect
What naked footballers in ads can teach us all about successful communication
What naked footballers in ads can teach us all about successful communication
Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool
Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool
In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?
In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?
The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say
The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say
Product Placement is allowed, but is it a good thing for brands to do?
Product Placement is allowed, but is it a good thing for brands to do?
Steve Jobs was a master story teller. Should you be too?
Steve Jobs was a master story teller. Should you be too?
You a topless car wash can teach us all about marketing
You a topless car wash can teach us all about marketing
You need to know these 7 key online trends to ensure your digital and social media strategy is the right one
You need to know these 7 key online trends to ensure your digital and social media strategy is the right one
Do you need to be young to understand and implement digital marketing?
Do you need to be young to understand and implement digital marketing?
5 traits that make a great marketing leader
5 traits that make a great marketing leader
7 top tips on how to better connect with bloggers in your category
7 top tips on how to better connect with bloggers in your category
Why does having an enemy help you win? 3 approaches that will work
Why does having an enemy help you win? 3 approaches that will work
Can you price cut your way out of tough times?
Can you price cut your way out of tough times?
Can you cost cut your way out of tough times?
Can you cost cut your way out of tough times?
Why is it important to think about TV versus THE TV that sits in the corner of the lounge?
Why is it important to think about TV versus THE TV that sits in the corner of the lounge?
What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?
What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?
What can airline pilots teach marketers and retailers about dealing with turbulent conditions?
What can airline pilots teach marketers and retailers about dealing with turbulent conditions?
What does the launch of The Sun on Sunday remind us about what will determine your success as a marketer?
What does the launch of The Sun on Sunday remind us about what will determine your success as a marketer?
are offline brands really overtaking online only brands?
are offline brands really overtaking online only brands?
Why you need to think marketing in a digital world, not digital marketing
Why you need to think marketing in a digital world, not digital marketing
Is the death of user generated content on the way?
Is the death of user generated content on the way?
3 key things to focus on when thinking about digital strategy
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