Podcasts about user generated content

This episode is a tour through the wildest creative trends dominating mobile games in June 2025. We break down why two- and three-minute video ads are everywhere, how AI hooks and long-form ASMR are pre-qualifying high-value users, and why the best-performing creatives this month are often stitched together from hits of the past. What's inside:Long-Form Video SurgeCopy-Paste ManiaASMR and Satisfying LoopsAI-Driven InnovationClone Wars and IP TheftReal Life and UGCKey Takeaway:If you are not testing long-form videos, iterating ASMR or AI hooks, and watching what your competitors are copying, you are missing out. Quality and innovation are moving at warp speed, and copy-paste is the new default.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Creative Trends in Mobile Gaming04:24 Analyzing Recent Creative Campaigns07:32 The Impact of Video Length on User Engagement10:27 Innovations in Game Advertising13:23 Exploring AI in Game Marketing16:25 Case Studies: Successful Game Creatives19:16 Conclusion and Future Trends20:26 Understanding Player Perception22:34 Innovative Ad Strategies26:15 Analyzing Game Trends30:08 Marketing Strategies for Game Growth35:22 Emerging Trends in ASMR and Casual Gaming37:32 Innovations in Game Development and User Engagement39:22 The Role of User-Generated Content in Gaming41:07 The Impact of AI on Game Creatives44:46 AI Developments and Their Influence on Game Marketing53:08 Conclusion and Future Insights in Gaming---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

#494 Could an endorsement from your customers possibly be your most valuable marketing asset? Scott Warner thinks so! In this episode hosted by Kirsten Tyrrel, Scott speaks to the power of user-generated content (UGC) in modern marketing. Founder of Gigg Media, he shares his extensive knowledge of building community-driven marketing strategies and emphasizes how every business, from musicians to influencers and brands, can leverage their fans or customers as the driving force behind more sales. He explains why UGC is a must for prompting engagement, growing your brand organically, and controlling your narrative on social media and beyond. Tune in to this marketing masterclass filled with actionable tips on creating powerful calls to action, the importance of collaborating with influencers, and how to be intentional with your marketing efforts. If you're ready to embrace the new age of marketing, this episode is packed with insights you won't want to miss! (Original Air Date - 10/7/24) What we discuss with Scott: + The power of user-generated content (UGC) + Leveraging your audience as marketers + The importance of calls to action + Consistency and collaboration as social strategy + Commission vs flat-rate influencer marketing + Why authentic content trumps polished ads + Automating UGC aggregation + Thinking outside traditional marketing + Building a community to control your narrative + Competing with big brands through quality and engagement Thank you, Scott! Check out Gigg Media at ⁠Gigg.com⁠. Follow Scott on ⁠LinkedIn⁠ and all major social platforms at ScottWarner18. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests.But how do you actually get those guests to book? A static landing page doesn't cut it. That's where Madison's “Creator Army” comes in—a vetted network of content creators trained specifically to craft high-performing short-form videos designed for the tour and activity industry.In this episode, Madi breaks down what's working on social video platforms right now, how Mount converts attention into bookings, and why your next best sales channel might be Instagram or TikTok. Plus, we dive into the unexpected origin story of Mount—which Madi started when she was just 12 years old.Show notes & more information on tourpreneur.comJoin us Nov 10-13, 2025 for TourWeek, our annual global tour operator conference!Timestamps:00:00 Introduction to Mount and Its Mission01:25 Understanding Mount's Unique Approach04:04 The Role of AI and Concierge Services05:20 Challenges in the Short-Term Rental Market07:47 The Evolution of Short-Term Rentals10:01 Targeting the Right Audience for Experiences11:37 Mount's Content Strategy and Creator Army15:00 The Importance of Authentic Storytelling18:12 Creating Engaging Social Media Content21:45 Building a Content Army for Tour Operators24:05 Trends in Social Media Content27:13 The Power of Series Content29:15 User-Generated Content and Its Impact32:51 Navigating the Challenges of the Travel Industry36:12 Finding the Right Creators for Your Brand39:11 Gender Dynamics in Social Media and Content Creation42:25 Madi's Journey and Vision for Mount44:50 How to Get Involved with Mount

Stell dir vor, dein Instagram-Account könnte dir mehr bringen – mehr Reichweite, mehr Engagement, mehr Wirkung. Aber weißt du eigentlich, was guten Content wirklich ausmacht und wo du noch besser werden kannst? In dieser Folge von webnetz Snacks startet ein neues Format: “Guter Content, schlechter Content”. Wir analysieren dafür echte Accounts – heute Gardena – und zeigen dir, was sie richtig gut machen und wo noch Potenzial schlummert. Host Inga Fromhagen spricht mit der Content-Expertin Annemarie, die Quick Checks für Social Media Accounts macht. Gemeinsam analysieren sie den Instagram-Auftritt von Gardena @gardena.dach, einer bekannten Marke für Gartenzubehör und Bewässerungssysteme. Sie diskutieren, was guten und schlechten Content ausmacht, wie man Zielgruppen besser anspricht, und welche einfachen Kniffe sofort bessere Ergebnisse bringen. Annemarie erklärt auch, warum es sich lohnt, regelmäßig einen frischen Blick von außen auf den eigenen Account werfen zu lassen. 5 Fragen, die wir in der Podcast-Folge beantworten: Was macht Content wirklich ansprechend und wirksam? Welche Fehler sind bei der Instagram-Bio und der Content-Gestaltung besonders häufig? Wie lassen sich Zielgruppen im Gartenbereich besser segmentieren und ansprechen? Warum lohnt sich der Einsatz von User Generated Content und zielgerichteten Serien? Welche Hebel gibt es, um Content effizienter und wirkungsvoller zu machen? Das sagt Annemarie: „Content ist oft simpler, als man denkt: Er beantwortet Fragen, bringt neue Insights oder sorgt einfach dafür, dass ich lache, staune oder mitfühle.“ Mit: Annemarie Jungbluth. Social Media Expertin, webnetz Inga Fromhagen, Social Media Managerin und Podcast Host, webnetz

In this episode of the Solopreneur Grind podcast, host Josh Schachnow chats with Sam Anthony, founder of YourNews.com, about the future of news media and entrepreneurship. Sam discusses his venture into a hyper-local news platform, covering everything from local events to national news.  He explains the downfall of traditional media, the transition to digital platforms, and the new ways to monetize news through local journalism. Sam also shares insights on his journey from investment banking to creating a scalable news model, and the role of equity crowd funding in raising capital for startups.  Tune in to learn about the innovative changes in media and how entrepreneurs can navigate the evolving landscape: 00:00 Introduction and Guest Welcome 00:34 Sam Anthony's Background and Business Overview 01:09 Challenges in Traditional Media and the Shift to Digital 02:51 The Birth of a New Business Model 04:41 Scaling and Monetizing Local News 07:44 Building a News Marketplace 13:21 Advertising Strategies and Future Plans 17:38 User-Generated Content and Liability 20:28 Challenges of Scaling a Business 22:36 Equity Crowdfunding Explained 30:46 Advice for Aspiring Entrepreneurs 34:02 How to Get Involved and Invest --- Want to get even more solopreneur podcasts, content and the first 3 chapters of my e-book: “Just Get Started: Key business lessons from 2 businesses, 5 years and 100+ podcast episodes”?  Make sure you're subscribed on my Substack here: https://joshschachnow.substack.com/ --- Where to find Sam: https://yournews.com/ https://www.linkedin.com/in/sam-anthony-yournews/ #sgpodcast  #solopreneur  #businesspodcast

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company's latest global advertising forecast revealed on 10th June.  Kate expands on:  What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will still be a place for search which is not AI-enhanced in the future   What the forecast can tell us about the retail media landscape  How challenges in retail media advertising can be overcome 

Bonjour amis RP,Aujourd'hui, j'avais envie de vous parler d'une tendance qui explose littéralement : les influenceurs UGC, ou User Generated Content -- autrement dit, du contenu créé par des "vrais gens" et non par des pros du marketing.Et croyez-moi, en 2025, c'est devenu incontournable.Pourquoi ?Parce que les consommateurs et les marques en ont assez du "trop parfait", du "trop léché". Ce qu'elles veulent maintenant, c'est de l'authenticité.Elles cherchent des vidéos spontanées, des avis sincères, des retours clients bruts, parfois même un peu maladroits -- mais vrais. Et ça, ça marche !Vous l'avez sûrement remarqué : les vidéos courtes sur TikTok ou Instagram Reels ont envahi notre feed. Ce format ultra efficace est parfait pour l'UGC.Les marques s'en servent pour faire passer un message clair, rapide... et surtout, crédible.Parce que ce n'est pas une pub classique, c'est "quelqu'un comme nous" qui parle.Et ce n'est que le début.L'autre grande tendance, c'est la personnalisation.Grâce à l'UGC, les marques peuvent s'adresser à des micro-communautés, avec des contenus qui résonnent vraiment avec leurs attentes.Et pour rendre tout ça possible, il y a bien sûr... l'IA. Elle permet de repérer les meilleurs contenus, d'analyser les tendances, de détecter les faux avis, et même de traduire automatiquement les vidéos pour les adapter à différents marchés.C'est la fameuse « syndication intelligente » : un contenu UGC peut vivre sur Instagram, un site e-commerce, une pub télé... partout !Et ce n'est pas tout : en 2025, les consommateurs deviennent les nouveaux ambassadeurs.Les frontières entre influenceurs et clients s'effacent.On ne parle plus seulement de stars d'Instagram : ce sont les nano-influenceurs et même les utilisateurs anonymes qui deviennent les porte-paroles des marques.Et devinez quoi ? Les réseaux sociaux sont devenus de vrais moteurs de recherche.46 % de la Gen Z préfèrent TikTok à Google pour chercher des recommandations !Résultat, les marques doivent maintenant optimiser leurs contenus pour ces plateformes, comme elles le faisaient autrefois pour leur SEO.Alors vous travaillez en marketing, en communication ou pour une marque, retenez ça : l'UGC, ce n'est plus une option.C'est une stratégie à part entière.Et elle repose sur trois piliers : l'authenticité, la personnalisation, et la technologie.Envie de discuter de campagne d'influence?Faites-moi signe : nata@natapr.comJe suis là pour vous aider.NLE MODÈLE NATA PR GRATUIT ➤ https://prschool.natapr.com/Le-Modele-NATA-PRINSCRIVEZ-VOUS À NOTRE INFOLETTRE ➤ www.natapr.comRP 101 - ATELIER DE 30 MINUTES ➤ https://bit.ly/4cI3aRuFAITES PARLER DE VOUS GRATUITEMENT ➤ https://prschool.natapr.com/evergreen_frINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Hello PR friends,Today, I wanted to talk to you about a trend that's absolutely exploding right now: UGC influencers, or User Generated Content --- in other words, content created by real people, not marketing pros.And believe me, in 2025, this has become essential.Why?Because both consumers and brands are tired of everything looking too polished, too perfect. What they're craving now is authenticity.They want spontaneous videos, honest opinions, and raw customer feedback --- sometimes even a little clumsy --- but real.And you know what? It works.You've probably noticed that short videos on TikTok or Instagram Reels have completely taken over our feeds. And this super effective format is perfect for UGC.Brands are using it to get their message across --- clearly, quickly... and above all, credibly.Because it's not a traditional ad --- it's someone "just like us" talking.And that's just the beginning.Another major trend is personalization.Thanks to UGC, brands can speak directly to micro-communities, with content that truly resonates with their expectations.And to make all this happen, of course... there's AI.Artificial intelligence now helps brands identify top-performing content, track trends, detect fake reviews, and even auto-translate videos to suit different markets.This is what we call "smart syndication": a piece of UGC can live on Instagram, an e-commerce site, in a TV commercial --- literally everywhere.And there's more: in 2025, consumers are the new brand ambassadors.The line between influencer and customer is getting blurry. We're not just talking about Instagram stars anymore --- nano-influencers and even everyday users are becoming the new faces of brands.And guess what? Social media has become the new search engine.46% of Gen Z now use TikTok instead of Google to look for recommendations. That means brands need to optimize their content for those platforms --- just like they used to do for SEO.So, if you're working in marketing, communications, or for a brand, here's the key takeaway: UGC is no longer optional. It's a full-fledged strategy.And it's built on three pillars: authenticity, personalization, and technology.Want to talk about influencer marketing?Get in touch: nata@natapr.comI'm here to help.Nata6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37SIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Discover why User-Generated Content (UGC) is the secret weapon for brands in 2025 and how it builds instant trust and authenticity. You'll learn the psychological triggers—curiosity, relatability, and “bullshit radar” bypass—that make UGC ads outperform polished productions. Get practical guidance on ideal video lengths, creator selection, and honest feedback tactics that boost credibility. Plus, explore cost-efficient UGC formats like unboxing, day-in-the-life, and before-and-after to maximize ROI across your ad campaigns and repurpose content everywhere.

Laura López, de "Actual Comunicación Amodiño", empresa que se adica á xestión da comunicación dixital. Hoxe fálanos de User Generated Content 🔊"O User Generated Content fai referencia a calquera forma de contido como poden ser textos, imaxes, vídeos ou comentarios creados e compartidos por individuos en plataformas dixitais". 🔊"Quizais o exemplo máis claro deste tipo de contidos son esas reseñas que se deixan en Google ou esas experiencias positivas que se comparten en stories de Instagram". 🔊"Ao ser algo alleo á propia marca, que nace de maneira espontánea, é unha mensaxe que, en principio, non é tan sinxela de controlar ou guiar". 📢O User Generated Content fai referencia a calquera forma de contido como poden ser textos, imaxes, vídeos ou comentarios creados e compartidos por individuos en plataformas dixitais. Esta tipoloxía de contido fai evidente que a comunicación dixital ten cambiado as regras do xogo, xa que dá a posibilidade a calquer usuario de participar activamente na creación e difusión de información de calquera tipo. Xa non é so que ofreza diversidade e diferentes perspectivas, senón que lle permite crear autenticidade e conexión emocional ás marcas que confían neste tipo de estratexias. O UGC é creado, en principio, de maneira espontánea, reflexando as experiencias e perspectivas persoais dos diferentes usuarios, o que resulta máis natural e crible ao non responder directamente aos propósitos da marca. É como se un amigo nos recomendase un producto e é precisamente por iso polo que funcionan tan ben. A fin de contas, en quen confiaríamos máis: nun colega que nos recomenda, por exemplo, a mellor rutina para o noso cabelo, ou nun descoñecido -marca ou influencer- cuxo obxectivo evidente é vendernos o seu champú? 💡Tipoloxía de UGC Quizais o exemplo máis claro deste tipo de contidos son esas reseñas que se deixan en Google ou esas experiencias positivas que se comparten en stories de Instagram, pero non son as únicas. Podemos atoparnos con: ✔️1. Valoracións e testemuñas de clientes. As reseñas, falemos da plataforma que falemos, axúdannos a tomar decisión informadas. Deste xeito, as marcas tamén poden compartir testemuñas nos seus sitios web e redes sociais para conseguir gañarse a confianza da audiencia. ✔️2. Concursos e desafíos en redes sociais. Na liña dos sorteos en redes sociais para fomentar a participación, alcance ou buscar un aumento de seguidores, atópanse os concursos e desafíos, ca fin de animar aos usuarios a crear contido relacionado coa marca a cambio dun incentivo. ✔️3. Subir fotografías ou vídeos. Non hai mellor maneira de ensinar e valorar un producto ou servizo que probándoo. Tal é así, que moitas marcas animan aos seus clientes a compartir imaxes nas súas redes sociais probando ou vestindo o seu produto. Isto pode ser a través de redes sociais, pero tamén podemos ver esta chamada á acción en tendas físicas ou no packaging do produto. ✔️4. Historias de éxito dos clientes. As empresas poden entrevistas a clientes satisfeitos e contar as súas experiencias en forma de vídeo, artigo ou publicación en redes sociais. Este tipo de historias humanizan a marca e mostran o impacto positivo que os seus produtos ou servizos tiveron na vida destas persoas. 💡Como incorporalo na nosa estratexia de contidos como empresa? Ao ser algo alleo á propia marca, que nace de maneira espontánea, é unha mensaxe que, en principio, non é tan sinxela de controlar ou guiar, polo que seguir as seguintes directrices poden botarnos unha man para aproveitar este tipo de contido. ✔️● Participación activa. Fomentar a participación do público da maneira axeitada é sinónimo de crear interaccións significativas para nós. Para logralas existen moitos recursos que van dende unha sinxela chamada a acción ata a posta en marcha de concursos ou desafíos. ✔️● Cancelos específicos. Os hashtags corporativos se se empregan ben poden ser útiles e non un grito ao baleiro. Se creamos un cancelo único e relacionado coa nosa marca, acción específica ou campaña -sendo máis orixinais que #NomeDaTúaMarca-, pódese animar aos usuarios a empregalo, o que non só favorecería a participación, senón tamén a creación de comunidade. ✔️● Recoñecer e agradecer. Xa din por aí que é de ben nacido ser agradecido e en redes sociais non é unha excepción. Expresar gratitude cara as persoas que crean contido sobre a nosa marca é unha maneira de fortalecer unha conexión emocional e, pasiño a pasiño, conseguir que estes usuarios rematen por ser embaixadores da nosa marca. E como podemos agradecer? Enviando produtos, invitándoos a un evento ou simplemente dando as grazas publicamente. 💡A profesionalización: os UGC creators Os UGC creators son persoas que crean contido orixinal relacionado con produtos, servizos ou marcas, pero dende a perspectiva dun consumidor, non como figura pública ou influencer tradicional. Os UGC creators xeran contido que parece xenuíno e cotián, como reseñas, unboxings, demostracións ou titoriais. O seu estilo adoita ser máis natural e menos producido que o dun influencer. A diferenza destes, o seu obxectivo non é acumular seguidores, senón crear contido para que as marcas o empreguen nas súas propias redes, páxinas web ou campañas publicitarias. De feito, moitas veces son contratados por marcas para crear contido específico que loce como se fose espontáneo pero está planificado para promover un produto. 💡Os beneficios do UGC ✔️● Autenticidade e credibilidade. É a clave do UGC, a fin de contas, para os consumidores, poder contar cun feedback real doutro consumidor é chave para decidirse a probalo. ✔️● Maior feedback con menos esforzo. Este contido creado por usuarios adoita recibir maior interacción que aqueles que foron creados polas propias marcas. ✔️● Menor custo. Aínda que moitas veces poida ser gratuíto, non sempre é así. A súa profesionalización por parte destes pequenos usuarios conleva a certo gasto para as marcas, pero é moi baixo (a cambio de produtos, por exemplo). ✔️● Visibilidade. Contribúe a que a marca gañe posicionamento en buscadores. En definitiva, é unha estratexia estupenda para unha marca xa que, como usuarios, está claro que preferimos escoitar a unha persoa real dando unha opinión sen filtros que a unha marca intentando vendernos o seu produto. ❓Pregunta para a próxima semana: desconectades no verán? 👉Máis Información ACTUAL COMUNICACIÓN Amodiño: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ 🎙️"SUSCRÍBETE" ao podcast.👍 👉MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html 👉Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

Épisode 1330 : Influenceurs, créateurs de contenu, UGC, contenus incarnés , c'est quoi la diff ? Il y a confusion. Tout se mélange. Ce matin on va essayer d'y voir plus clair.Une marque incarnée, c'est quoi ?C'est une marque qui prend la parole comme une personne.Une marque qui ne parle pas au consommateur, mais à l'individu.Une marque qui s'adresse à nous d'humain à humain.Pas besoin de tutoyer. Pas besoin d'en faire trop.Il s'agit simplement d'instaurer une relation sincère. De faire passer une intention. Une émotion.Dans un monde où tout le monde crie pour exister, l'incarnation permet d'établir un lien. Un vrai.—Faire incarner le contenu par des employésC'est la forme la plus naturelle. La plus authentique aussi.On parle ici d'employee advocacy. Et ça fonctionne très bien.—Faire un casting et produire du contenu incarnéC'est ce qu'on fait parfois nous chez Supernatifs.On choisit un ou une porte-parole. Une personne que l'on a cassé spécialement pour le rôle.On lui écrit des textes, on le coache, on le filme.C'est un format très efficace pour la vidéo.Ça peut être du facecam, du micro-trottoir, du storytime…—Faire appel à des micro créateurs ou créatrices de contenu UGCAutre solution : s'appuyer sur ceux qui ont un ton, et une expertise dans l'incarnation, la production vidéo ou le montage.Les créateurs peuvent incarner un message de marque à leur façon. Ils ont leur propre voix, leur propre style. Et souvent, une bonne dose de créativité.Exemple avec Decathlon qui fait appel à de nombreux petit créateurs de contenu pour soutenir sa production de contenu TikTok. —Faire de l'influence marketing avec des vrais créateurs de contenuOn parle ici d'une forme classique de marketing d'influence.L'influenceur incarne le message. Mais il le fait dans un cadre très défini.C'est efficace pour toucher massivement une cible précise.Mais c'est parfois perçu comme trop commercial. Trop calibré.La clé ? L'alignement. Il faut que le ton, les valeurs, l'univers collent à la marque.C'est par exemple ce que l'on met en oeuvre pour Botanic en organisant un partenariat durable avec la créatrice de contenu Ophélietamerenature. —Sourcer du vrai User Generated Content et laisser parler ses clientsDernière option : ne pas produire soi-même. Mais mettre en avant les contenus produits par sa communauté.C'est l'utilisateur qui parle. Et la marque qui relaie.Exemple : GoPro et ses contenus spectaculaires 100% UGC.C'est puissant. Car c'est perçu comme désintéressé. Authentique.Mais ça suppose une vraie stratégie de curation. https://www.instagram.com/p/DJpAkfCCqZM/Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this Social Sessions episode of Coffees and Content, I'm back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing.We're unpacking:Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)The Instagram update I've been waiting for (hello, voice note transcripts

How to be chosen by brands for paid UGC deals. How to stand out to book paid UGC deals. The way to get brands to choose you and show that you stand out from others doing User Generated Content is to HOOK them by piquing their interest as early as possible! RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber

Keywordsdigitales Marketing, SEO, SEA, Backlinks, KI, Page Impressions, Bounce-Rate, Display Advertising, Content-Marketing, Online-Marketing, Kennzahlen, Lead-Generierung, Sales Funnel, Kosten, User Generated Content, EngagementSummaryIn dieser Episode diskutieren PR und Maurice die verschiedenen Aspekte des digitalen Marketings, einschließlich SEO, SEA, Backlinks, die Rolle von KI, Page Impressions, Bounce-Rate und die Entwicklung von Display Advertising. Sie beleuchten die Herausforderungen und Chancen, die sich aus den aktuellen Trends im digitalen Marketing ergeben. In dieser Episode wird die Entwicklung des Content-Marketings und dessen Bedeutung im Online-Marketing diskutiert. Maurice und PR beleuchten die Rolle von Kennzahlen wie Conversion Rate und Click-Through Rate, die für die Erfolgsmessung entscheidend sind. Zudem wird die Lead-Generierung im Sales Funnel thematisiert und die Kostenstruktur im Online-Marketing erklärt. Abschließend wird die Bedeutung von User Generated Content und Engagement hervorgehoben.TakeawaysDas digitale Marketing ist ein spannendes Thema.SEO und SEA sind entscheidend für den Erfolg.Backlinks erhöhen die Autorität einer Webseite.KI wird das Marketing revolutionieren.Page Impressions sind wichtig für die Werbung.Bounce-Rate zeigt Optimierungsbedarf an.Display Advertising hat sich stark verändert.Bannerwerbung ist nicht mehr so effektiv.Targeting ist heute entscheidend im Marketing.Kreative Formate sind der Schlüssel zum Erfolg. Content-Marketing ermöglicht es, spezifische Insights zu nutzen.Influencer spielen eine wichtige Rolle im Content-Marketing.Die Conversion Rate ist entscheidend für den Erfolg.Retargeting hilft, potenzielle Kunden erneut anzusprechen.CPC bleibt eine zentrale Kennzahl im Online-Marketing.Markenbekanntheit ist wichtig für den Verkauf.User Generated Content fördert das Engagement.Leads sind entscheidend für den Verkaufsprozess.titlesDie Zukunft des digitalen MarketingsSEO und SEA: Grundlagen und TrendsBacklinks: Der Schlüssel zur SichtbarkeitChapters00:00 Einführung in das digitale Marketing01:59 Suchmaschinenmarketing: SEO und SEA05:46 Backlinks und ihre Bedeutung08:55 Die Rolle von KI im Marketing11:03 Page Impressions und Reichweite15:06 Bounce-Rate und ihre Bedeutung15:50 Display Advertising im Wandel20:13 Die Evolution des Content-Marketings24:20 Kennzahlen im Online-Marketing30:43 Lead-Generierung und Sales Funnel33:37 Kosten im Online-Marketing36:00 User Generated Content und Engagement

In this episode, Carrie sits down with UGC expert and business bestie Kayla Ybanez to explore the rapidly growing world of user-generated content (UGC)—and how it's changing lives and marketing strategies around the world. If you've ever thought about turning your everyday moments into a revenue stream, this conversation will open your eyes to the possibilities.Kayla shares exactly how UGC works, why it's such a powerful marketing strategy today, and how brands are ditching big influencers in favor of real people creating authentic, organic content from their homes. Whether you're looking to cover groceries, pay off debt, or build a full-time income—this is for you.From editing tips to creative breakthroughs, from boosting confidence behind the camera to forming repeat brand relationships, Kayla and Carrie show you how UGC can awaken your creative side and change your financial future.Come to the Outer Banks UGC Retreat with Kayla and Carrie! https://carrievee.com/obx-retreatRadical Empowerment Method Book on Amazon: https://amzn.to/3Bdp2BCBook CarrieVee for a Speaking Engagement: https://www.coachcarriev.com/contact-meJoin the Confidence and Clarity Membership! https://carrievee.com/confidence-clarity-1Schedule your Discovery Call with CarrieVee!https://schedulewithcarrievee.as.me/?appointmentType=12343596 

In this episode, Jenn Harper, founder and CEO of Cheekbone Beauty Cosmetics and 2025 recipient of Retail Council Canada's Independent Retail Ambassador of the Year award, joins me on the mic. Our inspiring conversation explores Jenn's remarkable journey from food industry sales to building a nationally recognized Indigenous beauty brand now available in Sephora, Canada, and JCPenney.Jenn's entrepreneurial story begins with a vivid dream in January 2015 featuring Indigenous girls covered in lip gloss, just months after she got sober from battling alcoholism. Her discovery of generational trauma stemming from her grandparents' residential school experience became the driving force behind creating a brand that could break cycles and build something meaningful for Indigenous communities.The conversation reveals how personal tragedy - losing her brother BJ to suicide just before launching - nearly ended the venture but ultimately became the motivation to persevere through countless challenges. Jenn candidly discusses the mental resilience required for entrepreneurship, comparing the journey to Nike founder Phil Knight's struggles detailed in "Shoe Dog."Cheekbone Beauty has carved out a unique position in the competitive cosmetics market by pioneering what Jenn calls "indigenous beauty" - products that are clean and safe for humans and genuinely sustainable for the planet. The brand eliminates harmful ingredients like dimethicone and isodiacaine that negatively impact aquatic ecosystems, directly connecting to Indigenous land stewardship values.Jenn shares crucial insights about customer loyalty and product-market fit, revealing their impressive 55-65% customer return rate compared to the industry average of 30%. Their hero product, the UniFi complexion pencils, has revolutionized how customers think about the foundation by promoting natural skin visibility while providing beneficial skincare properties.The discussion covers modern marketing realities for independent brands, with Jenn emphasizing that authentic user-generated content from real customers far outperforms expensive influencer campaigns. She details costly lessons learned from failed marketing initiatives in 2024, confirming that scrappy, organic marketing remains most effective for small brands.Jenn positions artificial intelligence as essential for competitive survival while acknowledging environmental concerns that sustainable businesses must consider in their impact reporting. She views AI as potentially levelling the playing field initially, though she expects larger corporations to capitalize on these tools quickly.The episode provides valuable advice for fellow entrepreneurs, with Jenn emphasizing speed and leveraging available tools while learning from mistakes quickly. Jenn's target demographic of 35-55-year-old women challenges assumptions about indigenous beauty brands, with Fair Shades being their top sellers.This conversation offers inspiration and practical insights for independent retailers, beauty entrepreneurs, and anyone interested in building purpose-driven businesses that create positive community impact while achieving commercial success. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode, Megan Collier, a seasoned content creator from Seattle, shares her journey and insights on leveraging user-generated content (UGC) for business growth. Through her expertise, Megan discusses the fundamentals of UGC, its importance for brands in the fitness and wellness space, and actionable steps for beginners to start their UGC side hustles. You can learn more about her resource and UGC course here: https://stan.store/Megan_UGCShe provides tips on creating a compelling portfolio, negotiating contracts, and utilizing various types of content to attract brands. Megan also shares her experiences of working with different industries, including travel and service-based companies, offering valuable advice on how to approach and pitch to brands effectively. Tune in to learn how UGC can transform your business strategy and hear real-world examples of success in the field.Follow Megan on social here: https://www.instagram.com/megan_ugc/***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/B-Roll and UGC--does that sound like a new language to you??So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content. I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools. With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.Questions this episode answers:What is b-roll in travel content marketing?How do travel agents create effective user-generated content?What equipment do travel advisors need to create professional-looking videos?How long should travel b-roll clips be for social media?What editing apps work best for travel agency social media content?How can travel agents use voice-overs with b-roll footage?What scenes should travel advisors capture for effective b-roll?What panning techniques work best for travel video content?---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622Direct EMAIL:rita@steeryourmarketing.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we're diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We're excited to be joined by Joanna Otto, an Account Manager on Acadia's Retail team. With more than a decade of experience spanning brand-side roles, agencies, and Amazon itself, Joanna brings a seasoned perspective on how Prime Day has evolved. We're also welcoming Predrag Vetnic, one of our lead strategists for tentpole events. He'll be sharing key data insights and best practices for building an effective merchandising strategy, drawn from our work across a wide range of client partners. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Joanna, and Predrag discuss: Start Preparing Early: Begin your preparations by April, as deadlines and operational tasks need to be handled well before Prime Day. Important Dates & Deadlines: AWD inventory by May 15, Deal scheduling closes May 23, FBA inventory deadlines: June 9 (minimal shipment splits), June 18 (Amazon-optimized splits). Sales Velocity & Reviews: Focus on increasing sales and reviews using programs like Vine and Product Win to boost organic ranking. Organic Prep: Invest in keyword optimization, competitive scraping, and high-quality content, including images and infographics. Prime Day Duration: The event has expanded to four days, so expect consistent sales throughout. Merchandise Fees: PED fees have doubled to $100; the new coupon fee structure starts June 2. AI Search: Amazon's AI assistant, Rufus, influences up to 35% of search traffic. Optimize your listings for this. Competitive Monitoring: Be ready to monitor competitors and pivot quickly if issues arise. Expect the Unexpected: Prepare for unexpected challenges, like account health flags and listing suspensions. Economic Pressure: Pricing strategies are more complex due to tariffs and market volatility, so be cautious with price hikes. Invest Strategically: Focus on targeted organic and paid efforts, including influencer and UGC campaigns, to drive relevance.

In this episode, Jaeden and Jamie dive into the launch of Avatar FX by Character AI, a groundbreaking model that brings chatbots to life with video elements. They explore its potential for influencer monetization, content creation, and user-generated content in e-commerce. The conversation also highlights Avatar FX's unique features—like animating photos and creating multiple characters—while addressing concerns around deepfakes and the need for strong parental controls.Chapters00:00 Introduction to Avatar FX and Character AI02:49 Exploring Use Cases and Monetization Opportunities06:00 User-Generated Content and Viral Potential09:11 Conclusion and Community EngagementAI Hustle YouTube Channel: https://www.youtube.com/@AI-Hustle-PodcastOur Skool Community: https://www.skool.com/aihustle/aboutTry AI Box: ⁠⁠https://AIBox.ai/⁠⁠

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

Join Ed Parcaut as he sits down with Dave Behar in this intriguing episode of the Ed Parcaut Podcast. Dave, a seasoned professional in the mortgage industry, takes us on a journey through the ever-evolving landscape of real estate in Southern California, particularly in San Diego. Dive deep as Dave shares insights into the value surges in places like San Clemente and Rancho Santa Fe over the years. Beyond real estate, Ed and Dave explore the fascinating world of media, discussing Dave's unexpected journey into building the "Ion" brand and the challenges faced along the way. With a focus on building brands and the importance of authenticity, this episode offers valuable lessons in entrepreneurship. Dave also shares his thoughts on the dynamic nature of artificial intelligence and its human counterpart, providing listeners with a thought-provoking perspective on intelligence in today's digital age. Tune in for a captivating conversation filled with experiences, stories, and the journey of navigating life's big challenges and triumphs. **Contact Ed Parcaut:** -

n this episode, we're diving into HubSpot's brand-new newsletter (shoutout to the Masters of Marketing podcast

Send us a textAmazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers.Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmTJoin the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably.Register here: https://bit.ly/3QZxQ8h#TikTokShop #AmazonNews #EcommerceGrowth #UGCMarketing #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Might Be the Unexpected TikTok Buyer00:45 - Trump's Past Involvement Delayed TikTok Ban01:30 - Amazon's Bid and Stock Reaction02:00 - Amazon Inspire: Past Social Media Effort02:33 - User-Generated Content's Role in E-commerce03:00 - Amazon + TikTok Partnership from Last Year03:25 - What Happens If Amazon Buys TikTok?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome back to The Unrestricted Podcast! In this episode, host Ish Barri sits down with the talented Simone Dejean, also known as Magical Me Cosplay. Join us as we dive into the vibrant world of cosplay, user-generated content (UGC), and the unique experiences of creators over 40.Simone shares her journey from being an influencer to embracing UGC, discussing the challenges and triumphs of creating content that resonates with her audience. We explore the importance of authenticity in the cosplay community, the impact of age and body positivity, and the joy of connecting with fans through character embodiment.Get ready for a lively conversation filled with sports banter, personal anecdotes, and valuable insights into the world of cosplay and content creation. Whether you're a seasoned cosplayer or just curious about the community, this episode is packed with inspiration and motivation.Simone's Previous Unrestricted Podcast Episodes - https://www.theunrestrictedpodcast.com/guests/simone-dejean/Follow Simone on Social Media:Instagram: https://www.instagram.com/magicalmecosplay/Facebook: https://www.facebook.com/magicalmecosplaTikTok: https://www.tiktok.com/@magicalmecosplayX: https://x.com/HPFanaticsYouTube: https://www.youtube.com/@magicalmecosplayBluesky: https://bsky.app/profile/magicalmecosplay.bsky.social✅Best ways to help support The Unrestricted Podcast!✔️PayPal: https://www.paypal.me/barrimedia ✔️Patreon: https://www.patreon.com/theunrestrictedpodcast ✔️Merch: https://www.tiny.cc/unrestrictedstoreTo reach the Unrestricted team you can email: Barri.MediaTexas@gmail.com✅FOLLOW THE UNRESTRICTED PODCAST✔️INSTAGRAM: https://www.instagram.com/unrestricted_podcast✔️ X: https://www.x.com/PODUnrestricted✔️WEBSITE: https://www.theunrestrictedpodcast.com✔️YOUTUBE: https://www.youtube.com/theunrestrictedpodcast✔️FACEBOOK: https://www.facebook.com/profile.php?id=61557178401899

Welcome to another episode of the Ecom Ops podcast! Today, we host Liz Stack, Senior Brand Manager at Yotpo and a passionate advocate for women in e-commerce. Liz shares her journey, Yotpo's mission, and her involvement with the Women in E-Commerce community. Get ready for an inspiring conversation filled with insights and success stories.

Jakub and Felix discuss the latest trends in mobile gaming, focusing on new game releases, soft launches, and the impact of monetization strategies. We explore unique gameplay concepts, particularly in the match-3 genre, and analyze the role of intellectual property in game development. The conversation also touches on future predictions for mobile gaming and the challenges developers face in a competitive market.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/g04p176ZrDgJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Emerging Trends in Mobile Gaming12:17 The Evolution of Merge Games15:27 AI and Waifu Games: A New Frontier18:16 Unique Gameplay Mechanics in New Titles21:28 Family Farm Match: A New Take on Match-324:23 Exploring the Alpha of a New Pirate Game27:28 Supercell's Latest Innovations29:22 The Rise of User-Generated Content in Gaming30:37 Marketability of New Games31:46 Trends in Game Development33:11 Emerging Game Concepts34:37 The Match-3 Game Landscape37:15 Innovations in Game Mechanics40:12 RPGs and Their Appeal42:33 The Future of Game Genres45:46 The Impact of IP in Gaming---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysHoma is scaling rapidly with IAP-driven games.Soft launches are crucial for user acquisition.The merge genre is facing intense competition.Unique gameplay concepts can differentiate new games.Match-3 games continue to dominate the market.IP can significantly influence a game's success.The mobile gaming landscape is evolving with new mechanics.Developers must adapt to changing player preferences.Monetization strategies are key to sustaining games.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

User Generated Content, or UGC, is becoming more of the norm in today's marketing world. What exactly is UGC, and why are companies so quickly jumping on using it? We talk about the problems with UGC in today's episode.   This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert.    Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.   Want to support the podcast? Check out our patreon at Patreon.com/GoodAdvice.

In dieser Kassenzone-Folge spricht Karo mit Michael Hurnaus, Gründer und CEO von Tractive. Das Unternehmen bietet GPS- und Gesundheitstracking für Hunde und Katzen an und kombiniert Hardware mit einem Abo-Modell. Seit dem letzten Gespräch vor zwei Jahren hat sich viel getan: Die Nutzerzahlen sind von 1 Million auf 1,3 Millionen gestiegen und der Umsatz liegt inzwischen bei über 100 Millionen Euro Annual Recurring Revenue. Sehr beeindruckend ist auch die Churn-Rate bei unter 2 % - der durchschnittliche Kunde bleibt damit über vier Jahre – besser als bei Netflix! Michael erklärt, warum der Erfolg von Tractive stark vom frühen Markteintritt und einem radikalen Fokus auf das Kerngeschäft geprägt ist. Mittlerweile ist das Unternehmen in Europa, den USA und Kanada etabliert – als nächster Schritt steht Mexiko an. Um sich vom - noch überschaubaren - Wettbewerb abzuheben, setzt Tractive stark auf lokale Ambassadors und User Generated Content. Denn eine der wichtigsten Herausforderungen bleibt die Category Awareness und das Wissen der potentiellen Kund:innen über die Vorteile der Anwendung gegenüber einfachen Tracking Werkzeugen wie zum Beispiel Air Tags. Außerdem geht es um das neue Geschäftsmodell: Tierversicherungen. Michael gibt spannende Einblicke, warum strategische Partnerschaften in diesem Bereich großes Potenzial haben. Auch TikTok Shop ist ein Thema – welche Chancen bieten sich hier für Tractive? Und welche Hürden gibt es im Fachhandel, wo technikaffines Personal oft fehlt? Welche Nachhaltigkeitsstrategien Tractive verfolgt und noch mehr über deren Erfolgsgschichte und Herausfoderungen im Tiermarkt hört ihr in dieser Folge! Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

Want to learn how to land user-generated content collaborations, aka UGC collabs? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over a step-by-step strategy for increasing your income through UGC collabs! Our guest for the episode is travel creator Chad Lubinski, who has been able to secure up to $10,000 months through UGC collabs and quit his 9-to-5 job. He'll be sharing his best tips to help you do that same. By the end of this episode, you'll understand: What a UGC collaboration looks like How to properly pitch a UGC collab Tips for pricing your user-generated content How to create engaging UGC content And more! In short, if you're looking to work with brands through paid UGC collaborations, you won't want to miss this!

What does it take to turn a groundbreaking idea into a reality, especially when it challenges societal norms and confronts widely held taboos? In this episode of The Angel Next Door Podcast, host Marcia Dawood explores this question with her guest, Cindy Gallop, a trailblazer reshaping conversations around sex, pornography, and sexual wellness. Cindy's journey into entrepreneurship is anything but conventional, providing a fascinating look at how one can use business to drive social change.Cindy Gallop is not only a veteran of the advertising world but also a pioneering advocate for open and honest discussions about sex. Her unique background, which combines decades in brand building and personal experiences, led her to found MakeLoveNotPorn, a platform aimed at socializing and normalizing real-world sex. Cindy's venture started as a response to the adverse effects of pornography being the default form of sex education and has since evolved into a crusade for better sexual understanding and education.Listeners are in for an enlightening discussion that dives deep into Cindy's mission to transform societal perceptions through her two interconnected ventures: MakeLoveNotPorn.com and the upcoming Make Love Not Porn Academy. The episode addresses critical issues such as the impact of porn on youth, the cultural stigma around sex, and the struggles of funding a venture in the sex tech industry. It's a must-listen for anyone interested in entrepreneurship that's grounded in social impact, the challenges of being an underrepresented founder, and the importance of using innovative platforms to drive change in global issues. To get the latest from Cindy Gallop, you can follow her below!https://www.linkedin.com/in/cindygallop/https://cindygallop.com/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Ever wondered why some games blow up while others fade into obscurity? We dive headfirst into the surprisingly complex world of Solitaire games—yes, Solitaire! Especiall, Candy Crush Solitaire! We unpack how this classic genre has evolved from your grandma's desktop time-killer to a booming corner of the gaming industry, fueled by IP powerhouses like Candy Crush Solitaire.Oh, and we're not holding back on the Candy Crush of it all. We swing between hype and skepticism about its latest spin-off, asking: Can a titanic IP guarantee success, or is the market too unpredictable? This episode's got hot takes, cold truths, and enough Solitaire trivia to impress your group chat.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/uKTs4zqksY8Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Solitaire and Personal Updates03:14 Metrics and Predictions in the Gaming Industry07:10 The Evolution of Solitaire Games13:10 New Entrants in the Solitaire Market19:11 Challenges and Opportunities in Game Development21:10 Review of Candy Crush Solitaire24:43 Brand Recognition and Game Mechanics26:04 Gameplay Dynamics and Strategic Depth29:43 Balancing Complexity and User Experience31:09 Monetization Strategies and Game Economics33:12 Advertising and Revenue Generation35:52 Event Rotation and Player Engagement41:54 Future Prospects and Market Competition44:58 Cultural Differences in Gaming45:47 Market Challenges and Pessimism47:03 User Acquisition Strategies48:47 The Role of Playable Ads50:00 Nostalgia in Game Marketing51:33 User-Generated Content and Its Impact53:42 Revenue Insights and Market Analysis57:41 Future Predictions for Solitaire Games---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe gaming industry is witnessing a battlefield of Solitaire games.Gameplay mechanics can create strategic depth in Solitaire games.The evolution of Solitaire games reflects changing player preferences.The future of Solitaire games may involve more aggressive monetization tactics. Pessimism about game launches can stem from high expectations and market competition.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution. With AI-generated UGC (aka User Generated Content), creative testing at scale is no longer a challenge—it is an opportunity. Today, I'm joined by Andy to explore how their partnership with HeyGen is unlocking new possibilities for mobile advertisers. How is AI changing the game, and what does this mean for the future of creative? Let's find out. Today's Topics Include: Andy Willers' bio About Favoured Challenges Favoured faced before integrating AI-generated UGC What impact AI UGC had on one of the campaigns Favoured was running Biggest opportunities and risks for brands scaling creative testing with AI-generated content Android or iOS? Leaving his  smartphone at home, what features would Andy miss most? What features he would like to see added to his smartphone? Links and Resources: Andy Willers on LinkedIn Favoured website HeyGen - AI video generator Business Of Apps - connecting the app industry Quotes from Andy Willers " What AI has allowed us to do, particularly on the UGC side, is massively increase our capability for creative testing,” Andy said. “HeyGen's digital avatars enable us to quickly generate multiple UGC scripts or executions—allowing us to test different messaging and ad styles at scale.." "We're not at a stage where you type in a prompt and AI spits out a perfect execution. The human touch is still essential,” he explained. “HeyGen gives us the raw material—high-quality AI avatars—but it still requires skilled video editors to integrate them effectively with B-roll footage and visual elements." Host Business Of Apps - connecting the app industry since 2012

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.Click play to hear all of this and:(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.(00:07:24) How backers can supercharge your campaign.(00:08:46) The details of Cathryn's first crowdfunding victory.(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.(00:12:51) The key to setting up your timelines and delivering on customer expectations.(00:13:31) How to know when it's time hire help.(00:16:03) How Cathryn got invited to Tony Robbins' event?(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.(00:19:59) How to innovate in a category packed with competition.(00:28:07) Why being a problem-based company trumps being product-focused.(00:28:47) What happens when business partnerships go south.(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.(00:46:20) Why Cathryn decided to take back the reins at BestSelf.(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.Listen to Related Episodes:Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Identify and Lead A, B, and C Players for Business SuccessConnect With Cathryn:Instagram: https://www.instagram.com/cathryn.lavery/Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/For full show notes, visit jasminestar.com/podcast/episode512Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I'm hosting a >>FREE live event

In this episode, Carlos Gonzalez de Villaumbrosia interviews Craig Saldanha, Chief Product Officer at Yelp, a leading local business review and discovery platform.Founded in 2004, Yelp has become a go-to resource for consumers seeking authentic reviews and recommendations for local businesses. With over 300 million user reviews across 35 countries and 42 languages, Yelp has continuously evolved to meet changing consumer needs and technological advancements.Craig joined Yelp almost three years ago, following a decade-long career at Amazon. As CPO, he leads Product Management and oversees the development of Yelp's consumer and business-facing products. His impressive background includes working on groundbreaking products at Amazon, such as Kindle and Prime Video.We explore Yelp's transformation from a simple review platform to an AI-powered local business discovery tool, the evolution of AI in local search and customer reviews, and the challenges of integrating AI into an established platform.What you'll learn:- How Yelp is leveraging AI to enhance user experience and business connections- The impact of AI on product development and organizational structure at Yelp- Yelp's journey in developing AI-powered features like the Yelp Assistant and AI-generated video reviews- Strategies for maintaining trust and authenticity in an AI-enhanced review ecosystem- Challenges and opportunities in integrating AI into an established platform like YelpKey Takeaways:- AI Integration: Craig discusses Yelp's innovative use of AI in features like the Yelp Assistant and AI-generated video reviews- Organizational Structure: He explains how Yelp organizes its product teams around consumers and local businesses to drive value for both sides of the marketplace- Trust and Authenticity: Craig emphasizes the importance of maintaining trust in reviews while leveraging AI to enhance the user experience- Content Distribution: He introduces Yelp's strategy to distribute its valuable content through partnerships and APIs in the AI era- Product Frameworks: Craig highlights the importance of robust decision-making frameworks and a culture of experimentation in product developmentAs a fun fact, Craig shares his experience using Yelp to plan his first date with his now-wife!Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here - Find out more about Product School hereCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Craig Saldanha

Welcome to our Special Mix! This episode brings together the latest strategies in customer loyalty, hidden revenue optimization, marketing, analytics, and more. If you're an e-commerce brand looking to strengthen your competitive edge, these expert interviews will guide you toward success.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry's go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We'll explore key insights from the recently announced grocery category winners and get a sneak peek at what's ahead as other categories and brands compete for ENDCAP supremacy this year. Don't miss this exciting conversation—tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: Importance of a detailed rubric for shopper-centric content. Consistency, storytelling, and clarity in visual content to engage shoppers. Digital shelves require ongoing updates and feedback-driven enhancements. Targeting content appropriately, maintaining relevance, and engaging storytelling. Emphasis on mobile-friendly content length and visibility. Creative mobile hero images maximizing product appeal. Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart. Avoiding overlays that obscure important content through regular audits. End Cap Awards Introduction to the End Cap awards for excellence in digital merchandising. Methodology and objective assessment by industry judges. Focus on U.S. markets initially, with potential international expansion. Shopper centricity, mobile optimization, and sales growth incrementality as key factors. Future improvements include accessibility, ADA compliance, and retailer-specific tailoring. Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics. Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers. Enhancing PDPs with User-Generated Content to boost customer confidence. Legal considerations and innovative uses of influencer content and statistical endorsements. Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies. Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.  

We're kicking off the new year strong with 25 content ideas for 2025! Plus, in today's episode I am also sharing my content predictions for the year ahead and some exciting personal news. Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Learn More >>You can find the full show notes and transcript for this episode at quiannamarie.com/podcast!Review The Show Notes: Well-Known Content (2:46)Collaborations (5:04)Peer Retreats + Incubator Weekends (7:36)Behind The Scenes (9:24)Conferences + Educational Events (10:16)Intimate Dinner Parties (12:15)Content Days (14:34)Day In The Life Videos/Vlogs (16:27)Lives (17:45)Email Newsletters (Monthly, Weekly, or Quarterly) (19:31)Carousel Posts (21:08)Hot Takes + Unpopular Opinions (22:11)Freak Flag Content (23:31)Travel + Adventure (25:19)Storytelling + Doing Random Things (26:16)Goals + Desires (27:20)Growth + Pivots (28:52)Podcasting (30:40)Getting On Stages (32:56)Giving Back (34:18)Investing In Education (35:50)Building Authority With Workshops, Events, + Masterclasses (36:38)Bestie Content Days/Social Media Takeovers (37:33)User Generated Content (39:16)Client Appreciation Days (41:57)Mentioned In This Episode:Easy B-Roll Ideas: quiannamarie.com/brollFlodesk: quiannamarie.com/flodeskEpisode 126 Kristie Hidrogo: quiannamarieblog.com/2024/02/19/126-self-loveAmy Porterfield How To Plan Your Own Peer-Led Retreats: amyporterfield.com/2024/12/741Gaffin Creative: gaffincreative.comConnect with Quianna:Instagram Facebook TikTok Pinterest Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neisser emphasizes the need for a holistic marketing approach, innovations in merchandise, and the significance of mobile ordering for concessions. He also explores donor engagement strategies and the integration of NIL athletes into marketing campaigns, highlighting the evolving landscape of sports marketing.TakeawaysAI will enable hyper-personalization in fan engagement.Membership models are evolving to be more flexible.Short-form video content is crucial for reaching younger audiences.AI can automate content creation for real-time updates.Micro-influencers can significantly impact local marketing efforts.A holistic marketing approach is necessary for effective attribution.Limited edition merchandise can drive fan excitement and sales.Mobile ordering will enhance the game day experience.Donor engagement should go beyond just financial contributions.NIL partnerships can boost marketing efforts and revenue.Chapters00:00 - Introduction to Sports Marketing Predictions02:06  - AI and Hyper-Personalization in Fan Engagement04:30  - The Rise of Membership 2.006:25  - Short Form Video Dominance08:50  - AI-Generated Content for Real-Time Updates09:19  - User-Generated Content and Micro-Influencers12:10  - Shifting from Old Attribution Models14:48  - Merchandise Innovations and Limited Edition Drops17:35  - Game Day Innovations and Mobile Ordering20:27  - Donor Engagement Beyond Cash21:45  - NIL and Team Synergy23:39  - Creator Partnerships and NIL Expansion25:30  - Emerging NIL Platforms for Smaller MarketsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

In this episode of the Pirate Pod, Keli Callaghan interviews Charles, the founder of Nifty Island, a blockchain-powered UGC gaming platform that allows players to create and customize their own game worlds. Charles shares his background in crypto and his vision for the future of gaming, emphasizing the trend of player-created content and the democratization of game development. He discusses the unique economic model of Nifty Island, its multi-chain integration, and the importance of community engagement. The conversation highlights the potential for Nifty Island to become a leading platform in the gaming industry, particularly in the realm of user-generated content. Community engagement is ever important as the trend of players building games is accelerating due to lower costs and better tools.Website: niftyisland.comTwitter: https://x.com/Nifty_Island (@Nifty_Island)Discord: https://discord.com/invite/niftyisland 

Is your content feeling stale? Wondering what's working in marketing right now? In this episode of the Boss Mom Podcast, Dana sits down with Shannon McKinstrie, an expert social media strategist, to talk about the shift in marketing trends, why user-generated content is crushing it, and how personal storytelling can help your brand connect and convert.   They dive deep into: Why high-ticket programs are declining and smaller solutions are thriving. How to leverage user-generated content marketing to build trust. Why people are taking longer to buy and how to nurture your audience effectively. Simple content strategies you can implement right now to grow your social presence organically.   If you're ready to simplify your content, make deeper connections, and stand out in today's noisy online space, this episode is packed with actionable insights just for you. What You'll Learn in This Episode: Why polished, high-end content isn't connecting anymore. How user-generated content marketing brings trust and relatability. The power of POV-style storytelling and personal experiences. Why specificity in your messaging is key to attracting your audience. The “Age of Sleuthing” and why the buying process is now a long game. Connect with Shannon McKinstrie: Instagram: @ShannonMcKinstrie LinkedIn: Shannon McKinstrie TikTok: @ShannonMcKinstrie Reels Lab: Learn More Here About Shannon: Shannon is an engaging Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies. Resources Mentioned: Reels Lab: Shannon's go-to program for creating scroll-stopping Instagram Reels that actually work.

In this podcast episode, host Ryan Alford and co-hosts Chris Hansen and Brianna Hall engage in a lively discussion about the evolving landscape of news media, the impact of social media, and the intersection of technology and advertising. They highlight how smartphones have democratized news reporting and discuss the influence of independent journalists and social media influencers. The conversation also touches on Coca-Cola's AI-generated Christmas ad, sparking debate about AI in creative fields. Additionally, Chris shares insights on cryptocurrency trading. The episode blends humor and critical analysis, offering listeners an engaging take on current events and media trends.TAKEAWAYSThe influence of podcasts on public opinion and politics.The rise of social media as a primary source of news consumption.The impact of influencers on news reporting and public perception.The challenges faced by traditional media in the digital age.The role of user-generated content in breaking news coverage.The evolution of advertising strategies, including the use of AI.The public's reaction to AI-generated content in marketing.The dynamics of cryptocurrency trading and investment.The importance of critical thinking when consuming news from social media.The intersection of technology, media, and consumer behavior in modern society. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean's podcast, Think Media Podcast.  Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content! If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don't have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity. Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you'll be ready to take your brand to the next level. Listen into this conversation to discover how to turn your passion into profitable brand partnerships! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:00 Introduction to Brand Clarity 00:18 Welcome to the Influencer Podcast 00:40 Interview with Sean Cannell 03:32 Understanding Brand and Reputation 05:28 Common Mistakes in Branding 07:31 Five Brand Identity Steps 08:06 Specialization vs. Niche 09:59 Steps to Building a Strong Brand 14:12 Importance of Specialization 19:47 Practical Tips for Creators 24:58 Building Awareness and Selling 25:49 Understanding Influencer Tiers 27:53 Types of Brand Partnerships 35:51 Negotiation Tips for Creators 43:11 The Future of Influencer Marketing 45:54 Resources and Final Thoughts QUOTABLES: "I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel."  – Julie Solomon  "Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way."  – Julie Solomon  "Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video'. Gone are those days. And so it really is about honing in on what it is that you specialize in." – Julie Solomon GUEST RESOURCES: Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcast IG: @seancannell  RESOURCES: [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you're starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

“17 Ways You Can Screw Up Your Kids”“5 Mistakes That Will Ruin Your Credit Forever“4 Reasons You'll Never Lose Weight”Have you seen this type of fear-based marketing?It might lead to short-term actions, but it hardly ever leads to long-term loyalty.When I was struggling with my weight, these headlines were everywhere. They'd hook me by playing on my insecurities, but it doesn't deliver the clarity and support you need to actually improve your situation.The solution: Possibility Marketing.Possibility marketing is about inspiring action by offering hope and tangible solutions. (Instead of scaring people into believing they're doomed.)It wasn't until I found health professionals who focused on education and empowerment that I began to see real change.In this episode, you'll learn four new strategies to uplevel your marketing efforts, the Three C's of Marketing, and my Three-Step Possibility Marketing Framework.Click >>PLAY