Podcasts about user generated content

This Summer SEO Rewind episode is one you may have missed, but it is worth coming back to in 2026 ...especially if you're trying to create content that actually helps your audience instead of just adding more noise to the internet.In this conversation, I'm joined by Christine McLean Lewis to talk about how content and expertise work together, why your content should be built around the customer experience, and how different types of content assets:blog posts, videos, case studies, podcasts, social content, and more ...can support your audience at different points in their journey. Christine explains that a content asset is anything you create to solve a specific problem or answer a customer's question, which is such a helpful way to think beyond “just write another blog post.”This episode also digs into linkable assets, original research, social proof, user-generated content, and why case studies matter so much when you want your content to build trust. Not just traffic.And honestly? In 2026, this message matters even more. With AI-generated content everywhere, the brands that stand out are the ones willing to bring real expertise, real examples, real customer insight, and real proof into their content. Christine's best advice still hits: don't follow the crowd. Instead, showcase your expertise.So if you're a solopreneur, small business owner, ecommerce seller, or content creator wondering how to make your content more useful, more strategic, and more connected to your actual customers, this rewind episode is a perfect listen. Think of it as a reminder that better SEO starts with better service to the person on the other side of the screen.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

En mayo de 1995 se inauguró PortAventura. La evolución en estos 30 años ha sido impresionante. A día de hoy no es un parque de atracciones, es un destino turístico en sí mismo, que compite en Europa con Disneyland Paris, con tres parques: el de PortAventura, Ferrari Land y el Caribe Aquatic Park, 6 hoteles temáticos que suman más de 2 mil habitaciones y un centro de convenciones.Como puedes imaginar cada vez las reservas se hacen más a través de su web. Su directora de marketing y ecommerce es Raquel Florenza. La entrevistamos para conocer cómo ha sido ese proceso de digitalización de la experiencia y sobre todo que nos cuente cómo trabajan el aspecto del contenido generado por el usuario, el User Generated Content, tan esencial en un modelo de negocio como el de PortAventura.Enlaces de interés:[Beloved sponsor] Hicari.io: maximiza tu User Generated Content con el código HICARI para lograr un 10% de descuentoVen al Ecommerce Moment MadridWeb de PortAventura

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Idealo hat nach dem letzten Google Core Update einen der stärksten SEO-Sichtbarkeitsanstiege hingelegt, die man im deutschen Markt gesehen hat: rund +373 Sichtbarkeitspunkte und etwa +60 % Wachstum in SISTRIX. In dieser Folge spricht Björn Darko mit Norman Nielsen, VP Organic Growth bei Idealo, darüber, was hinter diesem Hyper-Growth-Case steckt.Es geht um die Frage, wie sich so ein Anstieg auf Traffic und Business auswirkt, wie man intern mit solchen Erfolgen umgeht und welche SEO-Hebel heute wirklich noch Wachstum erzeugen. Norman gibt Einblicke in programmatische Indexierungslogiken, Qualitäts-Thresholds, Content-Strategien, Expert:innen-Inhalte, User Generated Content, Information Gain und die Rolle starker Markenautorität.Außerdem sprechen Björn und Norman darüber, warum große Domains schlafende Riesen sein können, wie man Wachstum nach einem Core Update absichert und warum SEO in Zeiten von AI Overviews, LLMs und Agentic Commerce nicht verschwindet, sondern sich strategisch weiterentwickelt.TakeawaysIdealos Wachstum zeigt: SEO ist nicht tot – aber es wird technischer, produktnäher und stärker qualitätsgetrieben.Ein zentraler Hebel bei großen Seiten ist nicht „mehr Seiten indexieren“, sondern die richtigen Seiten sichtbar machen und schwache Seiten konsequent ausblenden.Content funktioniert besonders dann, wenn er echten Information Gain liefert: Expertenmeinungen, Reviews, Testberichte, UGC, Produktdaten und klare Entscheidungshilfen.Starke Marken können von Google schneller neu bewertet werden, wenn technische Basics, Content-Qualität und Produktnutzen zusammenkommen.AI Overviews und LLMs verändern die SEO-Ziele: Es geht nicht mehr nur um Sessions, sondern auch um Citations, Mentionings, Trust und Produktintegration in neue Such- und Commerce-Oberflächen.Wachstum sollte nicht breit und oberflächlich verteilt werden. Norman empfiehlt, Kategorien, Templates oder Themenfelder tief zu bearbeiten und dort wirklich Weltklasse zu werden.Kapitelmarken00:00 Intro: Idealo als Hyper-Growth-Case02:10 Der enorme Sichtbarkeitsanstieg nach dem Core Update03:06 Was Sichtbarkeit für Traffic und Umsatz bedeutet03:53 Wie sich ein SEO-Erfolg dieser Größenordnung im Team anfühlt06:14 Kommunikation ins Management und Champagner-Moment07:43 Welche Hebel zum Wachstum beigetragen haben08:09 SEO-Strategie: Content, E-E-A-T und Tech Foundation09:13 Programmatische Indexierung und Qualitätslogiken10:47 Warum Content mehr ist als Text12:04 Produktseiten, Expertenmeinungen, Reviews und Testberichte13:15 Content nach Produktkomplexität denken14:56 Experteninhalte als Schutz vor AI-Spam15:40 Information Gain durch echte Erfahrungen und UGC18:34 Trust, Brand und der schlafende Riese Idealo21:10 SEO-Wachstum in Zeiten sinkender organischer Sessions22:18 Erwartungsmanagement nach einem starken Core-Update-Gewinn23:00 Kommende Google Updates, AI Overviews und neue Risiken26:57 Wie Idealo den Erfolg langfristig absichern kann27:31 Kategorie-Strategien, UGC und Autorität pro Themenfeld28:55 Warum Tiefe wichtiger ist als breite SEO-Optimierung30:18 SEO ist nicht tot – es verschiebt sich Richtung AI und Agentic Commerce31:01 Outro und Credits an das Idealo-Team

Brandon Lentino is a prominent creative executive in the social media and creator economy space, currently serving as the Chief Creative Officer (CCO) at Viral Nation, one of the world's leading social media marketing transformation agencies. His work focuses on bridging the gap between traditional brand marketing and the fast-moving "social-first" world of creators and influencers. Chief Creative Officer: Lentino oversees the creative direction for global brands, ensuring that their social presence isn't just "ads," but content that resonates with modern audiences (especially Gen Z and Gen Alpha). VN Studio: Following Viral Nation's acquisition of Eight Seven Media (a production agency Lentino co-owned), he helped spearhead the creation of "VN Studio." This internal hub focuses on high-speed content production, distribution, and monetization for athletes, celebrities, and brands. Strategy: He is a vocal advocate for "engineering UGC" (User Generated Content). His philosophy is that brand activations should be designed as "social engines" where the physical experience is built specifically to prompt sharing and digital engagement. Zillow & "Demure" Marketing: He led a viral 2025 campaign for Zillow featuring creator Jools Lebron, leveraging the "very demure, very mindful" trend to reach first-time homebuyers on social media. Super Bowl Coverage: In February 2026, he was a featured expert for ADWEEK's "Big Game Live Show," providing real-time analysis of Super Bowl ads, social sentiment, and creator-led marketing strategies. 7-Eleven "Summer of Sev": He oversaw the award-winning creative for 7-Eleven Canada, which used a digital-first approach to position the brand as a convenience leader for a younger, social-savvy demographic.Lentino often speaks about the "Hybrid of Tech and Humanity." He argues that while a strong tech stack (social listening, AI, and analytics) is necessary, it must be combined with human expertise to know when a brand should enter a cultural conversation without looking like an "outsider."

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from and surface content across communities, review sites, and social platforms, the stakes are no longer just brand awareness. The question is whether a company's most credible voices—its customers, fans, critics, and communities—are visible enough to be found.So the central question becomes: in an AI-driven discovery world, how can creators and companies make sure their best ideas, products, and communities are actually found?On DisruptED, host Ron J. Stefanski is joined by guest host Scott K. Wilder for a conversation that connects their shared past at Borders Books and Music with today's emerging rules of user-generated content, AI search, community marketing, and product discovery. What began at Borders as an experiment in bringing book, music, and in-store communities online now reads like an early blueprint for the AI discovery era. Ron and Scott revisit those lessons to unpack how creators and brands can make authentic customer voices easier for LLMs to find, interpret, and trust.What you'll learn…How user-generated content can improve AI discoverability. Learn why fresh, authentic, community-created content helps brands show up across LLMs, and why advocates, influencers, and customers matter across owned channels and outside platforms.Why structure makes UGC easier for AI to understand. Explore how summaries, bullet points, FAQs, and simple templates can help LLMs surface user-created content without flattening the creativity or authenticity behind it.Why authentic customer voices outperform scripted brand messaging. Hear how reviews, communities, book clubs, and peer recommendations shape trust, and why customer reviews can reveal sharper product insights than official descriptions.Scott K. Wilder is a digital self-serve, customer success, community, and growth leader who has built scalable customer engagement programs across LastPass, HubSpot, Adobe/Marketo, Intuit, Google, Coursera, Udacity, and Clari. His work focuses on AI-enhanced self-service, customer communities, lifecycle marketing, onboarding, retention, and product adoption, with a track record of improving engagement, conversion, ARR, and customer outcomes. He has led award-winning community and digital experience programs, including Intuit's early B2B customer community, and continues to advise companies on building customer-first digital journeys that scale.

Often on GEAR:30, we zoom way in on the particular design details of a product. But today, we zoom way out, and take a look at how some of the biggest, global, ski and outdoor gear manufacturers actually operate, with Jake Stevens (Rossignol); Jesse Ambrogi-Yanson (Armada); Joe Johnson (Salomon); and Sean Kennedy (Atomic).Note: We Want to Hear From You!Please share with us the questions, topics, or stories you'd like us to cover on GEAR:30. You can email us at: info@blisterreview.comRELATED LINKS:Get Covered: BLISTER+Enter Our Weekly Gear GiveawaySee Our Blister Recommended ShopsCHECK OUT OUR YOUTUBE CHANNELS:Blister Studios (our new channel)Blister Review (our original channel)Please share with us the questions, topics, or stories you'd like us to cover on GEAR:30. You can email us at: info@blisterreview.comTOPICS & TIMES:Shoutout: New BLISTER+ Members (1:55)Introductions (3:34)From Europe to the USA & Beyond (6:44)Armada: from the USA to Europe & Beyond (16:33)Marketing Products: Domestic vs Global (18:12)Global Campaigns (29:54)Importance of Athletes for Brands Today? (37:08)Audience Questions:Customer Retention: Best Practices? (48:48)Importance of User-Generated Content? (56:17)Is Total Consumer Domination The Goal? (59:20)The Importance of Top Sheets? (1:05:58)Is Carving Becoming Cool Again? (1:09:55)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.

Hoewel hij niet helemaal fris en fruitig was heeft Daniël deze week toch de schone taak op zich genomen om de Game Over Podcast te presenteren. Aan de digitale koffietafel wordt hij vergezeld door Claudia en Rudy. In deze nieuwe aflevering wordt nog even teruggeblikt op May the 4th (Star Wars dag), wat er door het drietal is gespeeld de afgelopen week en wordt er stilgestaan bij user generated content in games. Want is dat iets wat we moeten toejuichen? Of is het een makkelijk manier voor een ontwikkelaar om de consument voor je te laten werken? Daniël, Claudia en Rudy laten hun licht hierover schijnen.00:00 Start00:23 Intro02:10 May the 4th (Star Wars dag)13:20 Far Far West19:40 Invincibles VS24:07 Motorslice29:15 83'39:00 User Generated Content53:52 Rudy's Rant over User Generated Content1:05:00 Afsluiting

Discover why User-Generated Content ads outperform traditional advertising and how AI tools are revolutionizing the way performance marketers create, test, and scale authentic campaigns that actually convert. Read more at https://www.gethookd.ai/blog/how-to-make-successful-ugc-ads-strategy-examples-and-ai-tools GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

This week we're geeking out about Rockstar fighting hackers, GTA 6 user generated content, and our favorite shows airing right now!  Gaming Rockstar hackers say they will publish data online https://www.ign.com/articles/rockstar-games-hackers-say-they-will-publish-stolen-data-online-because-their-ransom-demands-have-not-been-met-but-gta-6-dev-insists-this-incident-has-no-impact GTA 6 could be leaning heavily into user generated content https://www.ign.com/articles/rumours-suggest-gta-6-could-lean-heavily-into-user-generated-content-but-thats-not-what-i-want-from-gta-online Epic developing Disney extraction shooter https://www.ign.com/articles/disney-extraction-shooter-reportedly-in-development-at-epic-games   Movies Disney Keeps blocking writers from  using Mara Jade https://www.ign.com/articles/star-wars-writers-say-lucasfilm-keeps-blocking-the-return-of-mara-jade The Hunger Games: Sunrise on the Reaping https://www.ign.com/videos/the-hunger-games-sunrise-on-the-reaping-official-trailer Paddington 4 and Escape from new york reboot in the works https://variety.com/2026/film/news/escape-from-new-york-reboot-paddington-4-cinemacon-1236720774/   TV Our Favorite Tv Show we have been watching this month.  MORE INFO For more Geeks Under Grace: http://www.geeksundergrace.com http://www.twitter.com/geeksundergrace http://www.twitch.tv/geeksundergrace https://geeksundergrace.com/give     For more Cody Armour: http://twitter.com/CodyArmour https://www.instagram.com/codyarmour/

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide. For more on My Two Brows and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Call Her Creator, Katelyn Rhoades sits down with Sydney Mohni, a full-time UGC creator and coach who went from zero to six figures in one year by creating content for brands. If you've ever wondered how to make money online without needing a huge following, this episode breaks down exactly how UGC (user-generated content) works, how creators land paid brand deals, and why this is one of the biggest opportunities in the creator economy right now. Inside this episode, we cover: What UGC actually is and how it differs from influencer marketing How to get started as a UGC creator How Sydney landed her first paid brand deal Beginner UGC rates vs. experienced creator rates How to build a UGC portfolio with products you already have at home How to pitch brands and find paying clients The best niches for UGC right now, including tech, apps, and AI How to make money creating videos for brands without posting to your own audience Whether you're a creator, entrepreneur, influencer, or someone looking for a new way to make money on social media, this episode is packed with practical advice for turning content creation into real income. Follow Sydney on Instagram: @sydneymohni Follow Katelyn and Call Her Creator on Instagram: @callhercreator Work with Katelyn: https://enfluencestudio.com/ If you loved this episode, be sure to follow Call Her Creator, leave a review, and share it with a creator friend. Thank you to my sponsors! Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Get 50% off your first coaching session: strawberry.me/chc Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea. TRY IT TODAY! BENTO: https://app.onbento.com/?acode=sydney Weekly Free LIVE UGC Masterclass: SIGN UP HERE

Die wichtigsten Social Media Entwicklungen für 2026 diskutieren Inga und Adrienne in der 101. Folge von webnetz Snacks. Es geht um den Wandel von Social Media zur Suchmaschine, den Einsatz von Künstlicher Intelligenz als unterstützende „Kollegin“, die Bedeutung von User Generated Content für Vertrauen sowie die Verschmelzung von Social Commerce und Unterhaltung. Strategische Empfehlungen für Unternehmen auf Social Media gibt es on top. Die Folge beantwortet diese Fragen: - Wie prägt Social Search die Content-Strategie? - Welche Chancen bietet KI bei Effizienz und Qualität? - Warum bleibt User Generated Content ein unverzichtbarer Vertrauensfaktor? - Wie verändern sich soziale Netzwerke in Hinblick auf Commerce? - Welche Formate funktionieren 2026 auf Instagram, TikTok und LinkedIn am besten? Das sagt Adrienne: „Social Media ist für viele unter 35 längst Suchmaschine Nummer eins – wir bewegen uns vom reinen Austausch hin zum integrierten Ökosystem mit Einkauf und Informationssuche. Social Search verändert die Contentplanung nachhaltig und erfordert mehr Fokus auf Nutzerintentionen.” Mit: Adrienne Becker, Abteilungsleitung CBC bei webnetz Inga Fromhagen, Social Media Managerin und Podcast Host bei webnetz

At SocialEast 2025 in Halifax, Brooke Hahn, General Manager of Flockler, joins guest host Odum Idika for a candid conversation about why most brands misunderstand community.Brooke draws on her experience across agency, startups, software, and private equity to explain what actually drives growth inside modern organizations and why one-way content no longer cuts it. She unpacks the difference between having followers and building connection, and shares practical ways marketers can turn everyday customer moments into long-term brand loyalty.From user-generated content and social proof to celebrating customers publicly and listening beyond the feed, this episode challenges marketers to stop chasing volume and start creating shared identity.Because a social feed is not a community. It is simply the starting point.

User Generated Content (UGC) ist für Liesa Paul (Powerbar) längst kein „nice to have“ mehr, sondern ein strategischer Kernbaustein moderner Markenführung. Sie beschreibt, dass erfolgreiche Marken heute nicht mehr selbst im Mittelpunkt stehen, sondern ihre Community sprechen lassen. UGC umfasst jeden Inhalt, der nicht von der Marke selbst produziert wird – von Reviews über Erfahrungsberichte bis hin zu Social Media Posts. Sein größter Vorteil liegt in der Authentizität: Menschen vertrauen echten Erfahrungen mehr als perfekt inszenierten Werbebotschaften. Liesa erklärt, dass UGC sich deutlich von klassischen Kampagnen unterscheidet. Während Kampagnen top down geplant, zeitlich begrenzt und perfekt produziert sind, entsteht UGC bottom up, ist bewusst unperfekt und wirkt dauerhaft. Genau diese Echtheit sorgt dafür, dass UGC entlang der gesamten Customer Journey funktioniert: Es schafft Awareness, stärkt Vertrauen in der Consideration Phase, erhöht die Conversion und fördert langfristige Loyalität. Studien zeigen laut Liesa sogar bis zu 30 % höhere Conversion Rates, wenn UGC integriert wird. Ein großes Thema im Gespräch ist der gefürchtete Kontrollverlust. Liesa betont, dass Risiko immer existiert – auch bei klassischen Kampagnen. Entscheidend sei, vorbereitet zu sein, intern sauber zu kommunizieren und klein zu starten. Liesa gibt außerdem Einblicke in ihre Arbeit bei Powerbar: Dort nutzt das Team UGC vor allem über Sponsoring Partnerschaften und holt aktiv Nutzungsrechte ein, um authentische Bilder in Social Media und Ads einzusetzen. Die Community liefert täglich hochwertigen Content – ein Beweis dafür, wie stark Marken profitieren, wenn sie echte Fans einbinden.

Are UGC platforms a thing of the past? In this episode, we dive deep into the world of User-Generated Content platforms, addressing common misconceptions and revealing why they are far from dead. Learn about the specific creators who benefit most, the biggest mistakes to avoid, and how platforms like Join Brands and Incense can be leveraged for significant income. Discover strategies for maximizing your earnings, managing your workload, and turning those "cheap" jobs into lucrative opportunities. **Key Takeaways:** - **UGC Platforms are NOT Dead:** Debunking the myth that these platforms are obsolete or oversaturated. - **The Right Creator, The Right Platform:** Understanding who benefits most from UGC platforms. - **Common Mistakes to Avoid:** Learn what's holding creators back from success on these platforms. - **Join Brands vs. Incense:** Exploring the different strategies and income potential of two popular platforms. - **Maximizing Income:** Discover how to leverage platform jobs for passive income and upselling. - **Platform Benefits:** From predictable payments to streamlined management, understand why platforms offer significant advantages. - **Strategic Profile Building:** The importance of filling your portfolio and customizing your approach. **Key Topics Covered:** - User-Generated Content (UGC) platforms - Monetizing UGC - Creator income strategies - Join Brands platform - Incense platform - Avoiding common UGC mistakes - Maximizing earnings on UGC platforms - Creator portfolio optimization - UGC for multi-passionate individuals - Direct communication with brands RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU #UGC #UserGeneratedContent #CreatorEconomy #Monetization #InfluencerMarketing #ContentCreator #JoinBrands #Incense #DigitalMarketing #OnlineIncome #PassiveIncome #CreatorTips #SocialMediaMarketing

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.TakeawaysPersonal injury lawyers are increasingly using social media for client acquisition.Organic strategies can effectively build a following and attract clients.Humorous and relatable content, like TikTok dances, can enhance brand affinity.Personalization in marketing helps clients feel a connection with lawyers.Metta has proven successful for legal marketing, while TikTok is still emerging.Engaging content can make lawyers appear more down to earth.Social media presence is crucial for modern legal practices.Building a brand on social media requires creativity and authenticity.Law firms can benefit from showcasing their personality online.The landscape of legal marketing is evolving with social media trends.Chapters00:00 Introduction to Hona and Levi's Role00:53 Closing Thoughts and Networking Opportunities

You're probably using customer reviews on your website but are you using them effectively?Customer reviews are more than just feedback; they're a powerful tool for building trust and driving sales. In this episode, we delve into the current landscape for online customer reviews, exploring how retailers can leverage review data, avoid common pitfalls and utilise cutting-edge technology.What you'll get:Leverage review data -Discover how to transform customer feedback into actionable insights that can improve product offerings and enhance customer satisfaction. Avoid common mistakes - Understand the impact of fake reviews and learn strategies to combat them. We discuss the importance of monitoring review patterns and collaborating with vendors to ensure authenticity and trustworthiness.Embrace technology - Explore the role of AI in review management. From sentiment analysis to review segmentation, find out how technology can provide deeper insights and drive business improvements.Chapters:[00:30] The Importance of Customer Reviews[05:25] Navigating Fake Reviews and Trust Issues[12:20] Leveraging AI for Review Insights[18:20] The Rise of Video Reviews[23:45] Unboxing and User-Generated Content[27:00] Managing Negative Reviews Effectively[33:35] Choosing the Right Review Technology[38:25] The Trustpilot Debate

Is your company branching out into influencer marketing? Is your Chief Marketing Officer dying to engage with the latest TikTok sensation? Put down that red pen and prepare to approach marketing deals with a different eye. Brittany Ratelle of Ratelle Law has been representing creators for more than a decade. She's in The Legal Department to share tips on how to approach creator deals in a way that benefits your company and the creator. In this episode, you'll learn the difference between User Generated Content and traditional Influencer brand deals; the allocation of intellectual property rights (Spoiler Alert: your company isn't going to own the IP); how negotiating a "Creative Brief" at the outset can ensure alignment and brand consistency in the future; and resources to find market rates/terms for #Influencer deals.

Send us a textIn this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and personalization, the shift towards membership models, the rise of short form video, the importance of user-generated content, and the challenges of holistic attribution. He also delves into the complexities of Name, Image, and Likeness (NIL) in sports, donor engagement strategies, and the significance of focusing on fan quality over quantity.Key Themes CoveredAI & personalization (where it works and where it doesn't)The continued shift from season tickets → membership modelsShort-form video becoming the backbone of ticket marketingWhy creative is now the targetingThe messy reality of attributionNIL's impact on ticket sales and sponsorshipsDonor engagement at scaleWhy fan quality matters more than fan quantityTakeawaysAI and personalization are crucial for sports marketing success.Membership models are replacing traditional season tickets.Short form video has become essential for engaging fans.User-generated content builds trust and engagement.Holistic attribution is challenging but necessary for understanding marketing impact.NIL has complicated the landscape of college athletics.Donors seek meaningful engagement beyond transactions.NIL platforms need to simplify for small market teams.Focusing on fan quality leads to better outcomes than quantity.Auditing marketing strategies is essential for future success.Chapters00:00 Introduction and Self-Audit of Predictions01:01 AI and Personalization in Sports Marketing03:54 Membership Models and Fan Engagement05:46 The Rise of Short Form Video08:04 User-Generated Content and Micro Influencers09:28 Holistic Attribution Challenges13:11 Navigating Name, Image, and Likeness (NIL)16:31 Donor Engagement and Experience18:54 NIL Platforms and Market Scaling20:20 The Importance of Fan Quality Over Quantity22:13 Conclusion and Advice for 2026Links Mentioned in This EpisodeEpisode 95 – 12 Marketing & Fan Engagement Predictions for 202580/20 Principle (Pareto Principle)Sports Marketing Machine Strategy Call Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Do you want to know how to make 2000$ with a single video, get paid to stay at luxury hotels or AirBnbs and test the products you love for free? Charlotte Arsenault aka. Charlotte UGC has all the answers you need. As a full-time UGC creator with over 5 years of experience, she has now helped countless people to reach this goal, just like herself. In this special Episode, we dive into the world of User Generated Content, the future of marketing and your chance to build a business that pays you for what you love.-MY BOOK IS NOW OUT AND AVAILABLE RIGHT NOW:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://axelschura.com/maybe/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-CHARLOTTE UGC:https://www.charlotteugc.com/ (Website)https://www.instagram.com/charlotte.arsenault/ (Instagram)https://www.charlottearsenault.com/ (Free Guides and Materials)-BOOK YOUR CALL NOW:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://axelschura.com/the-evergreen-blueprint/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-MY WEBSITE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://axelschura.com/⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-COACHING AND COMMUNITY:× 30 days FREE membership - change your life with my visualisation and meditation practices (new customers only):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://axelschura.com/membership/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠× Free Webinar on Evergreen Products:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://event.webinarjam.com/register/6/yxqywig⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠× Free Strategy Session for Influencers, Agencies, Coaches, and Nutritionists:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://calendly.com/axelschurawlow/evergreen-blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-SOCIALS:× Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/axelschura⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠× You can find me and my content on all social media platforms, just follow this Linktree: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/axelschura⁠⁠⁠⁠⁠⁠⁠⁠

Recorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Tazeem, Founder of Embold, a Canadian-based influencer marketing platform. Umair shares what it really takes to run influencer marketing that performs, from building an in-house strategy and choosing quality creators to setting KPIs you can actually measure. He also breaks down the shift beyond one-off posts into a smarter mix of UGC, ambassador programs, and amplification that supports your promo calendar year-round.Plus, hear Umair's take on how AI is changing the game, what it can automate today, where humans still need to stay in the loop, and what to make of AI influencers. If you want influencer marketing that feels authentic and drives real results, this one's for you.

Revolut ha pasado de ser una fintech prometedora a consolidarse como la entidad financiera tecnológica más valiosa de Europa, desafiando a la banca tradicional con una velocidad de ejecución sin precedentes. En este episodio, Ignacio Zunzunegui, Head of Growth para el sur de Europa y LATAM, nos abre las puertas de la maquinaria interna que impulsa este crecimiento exponencial.

Drop us a message!Enterprise marketing isn't just driven by logic or data—it's powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments.Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and familiarity, and the subtle design decisions that influence brand recall, confidence, and long-term loyalty.Plus, we're also speaking to Lizzie, a Paid Media Manager here at Giraffe Social, to get her thoughts on User Generated Content on social media.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok. He also discusses the future of trust and AI characters in the content landscape.Topics discussed in this episode:  Why social algorithms now demand high-volume content daily. What makes a successful brand-creator relationship: emotion and performance data. Why Meta's Andromeda algorithm now wins with variety and volume of creatives. Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash. How Billo uses AI to instantly generate the next creative from existing real human content. Why the future will require clear differentiation between real and AI content. Links & Resources Website: https://billo.app LinkedIn: https://www.linkedin.com/in/smailys/  Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

First ep of Nov and we are kicking off with a great interview with Co-Founder/Art Director Prshant of 'Look North World'. Formed of incredible industry Vets who are taking their skills and designing for a new space for Fortnite's User Generated Content.  join the Mailing List: https://bit.ly/4eNPm8X ------------------ Contact Prashant Patil ----------------- LinkedIn - https://www.linkedin.com/in/prashant-patil-6028401b Website - https://looknorth.world/ ------------------  Level Design Kit  ----------------- Buy Here: https://bit.ly/4gYaJ9d -------------- Level Design Books -------------- Let's Design Books --------------- Ebook - https://bit.ly/39BakJD Physical Books - https://bit.ly/3mfOsbS ----------------------- Contact Me   -----------------------   Website: https://www.maxpears.com/​ Email: leveldesignlobby@gmail.com Twitter: https://x.com/MaxPears Bluesky: https://bit.ly/42HX9Tt  

In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threatens to commoditise every tactic. This conversation is essential listening for affiliate managers navigating the tension between bringing capabilities in-house and maintaining profitable partnerships, as well as performance marketers seeking sustainable competitive advantages in an AI-saturated marketplace.Talking points include:User-Generated Content as Affiliate Strategy: Why authentic customer content outperforms professional creative and how to activate non-traditional affiliatesThe Conversion API Advantage: How brands controlling conversion data can outperform traditional affiliates in paid social campaignsRelationship-Driven Marketing in an AI World: Why genuine connections represent the only defensible moat against algorithmic competitionListen to find out more about:How to identify and activate non-traditional affiliates from your existing customer base who create more authentic content than professional marketersWhy controlling conversion data through proper API implementation gives brands a decisive advantage over traditional affiliates in paid social campaignsWhat Dennis learned spending a billion dollars on social advertising for brands like Nike, Starbucks, and the Golden State WarriorsKey segments of this podcast and where you can tune in to go direct:[01:30] Dennis Yu's background: From Yahoo! search engine engineer to spending a billion dollars on Facebook ads[06:38] Why user-generated content from actual customers outperforms traditional influencer marketing[14:00] The uncomfortable truth about affiliate margins as AI and algorithms become more sophisticatedWould you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

The global fashion industry is $1.8 Trillion and represents 1.6% of global GDP. WearIt.AI enables individual users to embed their images wearing selected fashions on TikTok, Facebook, Instagram and earn commissions. Drawing on WearIt's team of stylists with access to leading fashion brands, users can build their personal brands

Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you're missing one of the biggest ranking opportunities on Google Maps.In this episode of The Clinic Marketing Podcast, you'll learn advanced tactics to boost your visibility and credibility through user-generated content—reviews, photos, Q&A, and posts from your patients.Discover how to:Turn your Google reviews into an ongoing growth engineUse the Q&A section to build trust and improve SEOEncourage authentic, high-quality patient photos that attract new visitorsLeverage user-generated Google Posts to increase engagement and local visibilityYou'll also get a framework for building a sustainable system that keeps your profile active and your clinic at the top of local search results.If you want to dominate Google Maps and stand out from competitors, this episode will show you exactly how to get your audience involved in the process.Episode Webpage, blog, & show notes: https://propelyourcompany.com/google-maps-user-generated-content/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious about how AI is impacting SEO or want tips on optimising your brand's digital presence, this episode is packed with valuable insights and recommendations.Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!Follow Yordan:Reflect Digital: https://www.reflectdigital.co.uk/ Website: https://yordandim.com/BioLink: https://yordan.bio.link/LinkedIn: https://www.linkedin.com/in/dimitrovy/ Bluesky: https://bsky.app/profile/yordan-dimitrov.com BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind 00:00 Embracing AI: The Younger Generation's Journey01:14 Introduction to the Podcast01:29 Interview with Yordan Dimitrov01:41 The Importance of Brand in SEO02:20 Upcoming Brighton SEO Event04:15 SEO Strategies and User Behaviour06:17 The Role of Brand and Visibility10:05 Impact of AI on SEO Metrics13:49 User-Generated Content and Reviews22:21 Personalisation and AI in Search25:14 The Future of Search and AI31:06 Meta's AI Integration and User Consent32:01 The Shift in Digital Marketing Metrics33:04 The Impact of LLMs on User Conversion34:32 E-commerce Strategies for Better User Experience37:44 The Importance of Consistent Branding38:39 Personalisation and Localisation in Marketing45:55 The Role of User-Generated Content51:31 Adapting SEO Strategies for AI and LLMs54:17 Tool and Content Recommendations59:43 Conclusion and Final Thoughts

In this conversation, Pat Zingarella, CEO of Invest Clearly, shares his journey from a corporate sales career to entrepreneurship in the real estate syndication space. He discusses the challenges and strategies involved in building a two-sided marketplace for real estate reviews, emphasizing the importance of objectivity and user engagement. Pat also highlights current trends in limited partnerships, the mission of Invest Clearly, and future growth prospects, including potential funding opportunities. Ultimate Show Notes: 00:00 Introduction to Capital Hacking 00:43 Pat Zingarella's Journey to Invest Clearly 05:29 Building a Two-Sided Marketplace 11:19 User-Generated Content and SEO Strategy 17:07 Monetization and Business Model of Invest Clearly 23:26 Future Growth and Investment Opportunities Connect with Pat on Social:https://investclearly.com/  https://www.linkedin.com/in/pasqualezingarella/ Turn your unique talent into capital and achieve the life you were destined to live. Join our community!We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookInstagramApple PodcastSpotify

Think your phone camera can’t compete with the pros? Think again. In this episode, I’m breaking down five of my favourite tips that can instantly turn everyday snaps into scroll-stopping shots. No fancy gear, no complicated setups—just the device that’s already in your hand. The best part? You don’t need to be “good with cameras” (trust me, I once avoided them altogether). These tips are quick, practical, and designed to help anyone—from selfie-takers to content creators—capture images that actually stand out. If you’re ready to stop relying on stock photos and start creating content you’re proud of, you won’t want to miss this one. We’ll be talking about: ➡ [00:00] Introduction to Mobile Photography Tips ➡ [03:10] The Importance of User-Generated Content ➡ [04:51] Tip #1 Lighting: The Key to Great Photos ➡ [06:53] Tip #2 Cleaning Your Lens for Clarity ➡ [10:34] Tip #3 Understanding the Rule of Thirds ➡ [13:56] Tip # 4 Incorporating Human Elements ➡ [20:47] Camera Angles for Impact ➡ [23:19] Recap and Encouragement to Create Resources: Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

Disney+ Adds User-Generated Content From Pocket.Watch https://whatsondisneyplus.com/disney-adds-user-generated-content-from-pocket-watch/   #DisneyPlus  VISIT ONLINE -  http://www.WhatsOnDisneyPlus.com If you enjoy our content, please consider supporting it via our Patreon or as a YouTube Channel Membership from as little as $2 a month and get access to exclusive content and much more.

Disney+ Adds User-Generated Content From Pocket.Watch https://whatsondisneyplus.com/disney-adds-user-generated-content-from-pocket-watch/   #DisneyPlus  VISIT ONLINE -  http://www.WhatsOnDisneyPlus.com If you enjoy our content, please consider supporting it via our Patreon or as a YouTube Channel Membership from as little as $2 a month and get access to exclusive content and much more.

Disney+ Adds User-Generated Content From Pocket.Watch https://whatsondisneyplus.com/disney-adds-user-generated-content-from-pocket-watch/   #DisneyPlus  VISIT ONLINE -  http://www.WhatsOnDisneyPlus.com If you enjoy our content, please consider supporting it via our Patreon or as a YouTube Channel Membership from as little as $2 a month and get access to exclusive content and much more.

In episode 539 of 'Coffee with Butterscotch,' the brothers look into how platform fees and distribution monopolies shape the survival odds for indie studios. Alongside updates on Crashlands 2 and Levelhead, they answer listener questions about microtransactions and live service models before zooming out to the bigger question of how developers can keep making games in a crowded, costly marketplace.Support Crashlands 2!Official Website: https://www.bscotch.net/games/crashlands-2/Trailer: https://www.youtube.com/watch?v=ib7fzLf59voSteam: https://store.steampowered.com/app/1401730/Crashlands2/Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2Apple: https://apps.apple.com/us/app/crashlands-2/id152819933100:00 Cold Open00:28 Introduction and Welcome01:31 Game Development Updates and Community Engagement04:40 Levelhead's Marketing Strategy and Community Dynamics12:13 The Role of User-Generated Content in Game Success16:41 Innovative Features in Levelhead19:41 Creating Engaging Marketing Content20:51 (Listener Question) Microtransactions in Gaming: A Deep Dive28:06 (Listener Question) The Live Service Model vs. Yearly Sequels35:25 The Impact of Platform Fees on Indie Developers44:25 The Rise of Game Launchers47:12 Epic's Strategy and the Monopoly of Steam50:14 The Challenges of Indie Game Development53:16 The Impact of Revenue Cuts on Indie Studios59:17 The Future of Game Distribution and Indie SurvivalTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

This is something I've been wrestling with at Podscan, and I know many of you face the same challenge: you're building a product that could serve two, three, maybe even five different ideal customer profiles. And you're trying to figure out how to keep them all balanced—or whether you should even try.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/handling-multiple-icps-as-a-solo-founder/The podcast episode: https://tbf.fm/episodes/handling-multiple-icps-as-a-solo-founderCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions and lip balms to shaving creams. We first connected with Scott at eTail East, where he spoke on marketplace optimization and strategy. His insights really stood out, and we're excited to dive deeper into those ideas with him today. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Scott discuss: Scott Lester's Nontraditional Career Path: Scott shares how he went from a Spanish literature degree and pharmaceutical sales to a thriving career in ecommerce, emphasizing the value of curiosity and adaptability. Translating Brand Ethos Across Channels: The eos team maintains consistency in their brand voice across digital marketplaces, retail media, and in-store experiences. Marketplace Growth Framework: Scott walks through eos's approach to marketplace growth by breaking it into four stages: market anticipation, leveraging reviews, discover & rank, and platform optimization. Nimbleness in Product Innovation: Insights on how eos uses social and market trends (such as their "Flavor Lab" launches inspired by viral secret menu hacks) to quickly develop and release new products, benefiting from the agility that comes with being a relatively small company. The Power of Customer Reviews: Discussion on how reviews are being repurposed into user-generated content and ad creative, and why customer sentiment is now essential, especially with the rise of AI such as Amazon's Rufus and Walmart's Sparky. Shifting Optimization Strategies: The evolution from keyword-stuffing to a more nuanced approach focused on consumer language, mobile relevance, and content that appeals both to customers and marketplace algorithms. Paid vs. Organic in Digital Shelf Strategy: Scott explains balancing organic and paid tactics, and why he no longer believes in strict “upper/mid/lower-funnel” strategies. Instead, eos seeks to create memorable, shareable moments across multiple touchpoints. The Rise of AMC and Measurement: How Amazon Marketing Cloud (AMC) has moved from “nice to have” to essential for tracking incremental impact and optimizing media spend effectively. AI: Both Exciting and Alarming: Scott offers candid thoughts on the double-edged sword of AI in ecommerce, from helping with data analysis to concerns over generative imagery and deepfakes.

The world of user-generated content has been turned upside down by OnlyFans. On this week's TLDR, what it means for creators — and for Hollywood. And, airline travel continues to be uncomfortable and filled with delays. Is it really as bad as we all think? And what could make it better? Plus, we chat with Xuan Liu, one of the premier high-stakes cash game poker players in the world about how she got into the game, her philosophy on risk and where she invests her money.This episode was hosted by Devin Friedman, business reporter Sarah Rieger and former hedgefunder Matthew Karasz. Follow us on other platforms, or subscribe to our weekly newsletter: linkin.bio/tldrThe TLDR Podcast is offered by Wealthsimple Media Inc. and is for informational purposes only. The content in the TLDR Podcast is not investment advice, a recommendation to buy or sell assets or securities, and does not represent the views of Wealthsimple Financial Corp or any of its other subsidiaries or affiliates. Wealthsimple Media Inc. does not endorse any third-party views referenced in this content. More information at wealthsimple.com/tldr.

Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.

In this episode, we talk about why most user-generated content (UGC) doesn't convert into sales—and how to fix that. Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead. He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.Topics discussed in this episode:  Why most UGC fails—and it's not the creator's fault. How brands lose by not connecting with real people. Why the first frame matters more than the hook. What makes viral videos fail to convert. How light briefs outperform rigid scripts. Why UGC must be tailored by platform. How to systemize content testing—not guess. What bootstrapping teaches about content. How Vidovo matches brands with creators. Why ghosting happens—and how to prevent it. Links & Resources Website: https://vidovo.com LinkedIn: https://www.linkedin.com/in/elijah-khasabo/X/Twitter: https://x.com/VidovoUGCInstagram: https://www.instagram.com/usevidovoGet access to more free resources by visiting the show notes athttps://tinyurl.com/8m72etbcMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

#494 Could an endorsement from your customers possibly be your most valuable marketing asset? Scott Warner thinks so! In this episode hosted by Kirsten Tyrrel, Scott speaks to the power of user-generated content (UGC) in modern marketing. Founder of Gigg Media, he shares his extensive knowledge of building community-driven marketing strategies and emphasizes how every business, from musicians to influencers and brands, can leverage their fans or customers as the driving force behind more sales. He explains why UGC is a must for prompting engagement, growing your brand organically, and controlling your narrative on social media and beyond. Tune in to this marketing masterclass filled with actionable tips on creating powerful calls to action, the importance of collaborating with influencers, and how to be intentional with your marketing efforts. If you're ready to embrace the new age of marketing, this episode is packed with insights you won't want to miss! (Original Air Date - 10/7/24) What we discuss with Scott: + The power of user-generated content (UGC) + Leveraging your audience as marketers + The importance of calls to action + Consistency and collaboration as social strategy + Commission vs flat-rate influencer marketing + Why authentic content trumps polished ads + Automating UGC aggregation + Thinking outside traditional marketing + Building a community to control your narrative + Competing with big brands through quality and engagement Thank you, Scott! Check out Gigg Media at ⁠Gigg.com⁠. Follow Scott on ⁠LinkedIn⁠ and all major social platforms at ScottWarner18. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests.But how do you actually get those guests to book? A static landing page doesn't cut it. That's where Madison's “Creator Army” comes in—a vetted network of content creators trained specifically to craft high-performing short-form videos designed for the tour and activity industry.In this episode, Madi breaks down what's working on social video platforms right now, how Mount converts attention into bookings, and why your next best sales channel might be Instagram or TikTok. Plus, we dive into the unexpected origin story of Mount—which Madi started when she was just 12 years old.Show notes & more information on tourpreneur.comJoin us Nov 10-13, 2025 for TourWeek, our annual global tour operator conference!Timestamps:00:00 Introduction to Mount and Its Mission01:25 Understanding Mount's Unique Approach04:04 The Role of AI and Concierge Services05:20 Challenges in the Short-Term Rental Market07:47 The Evolution of Short-Term Rentals10:01 Targeting the Right Audience for Experiences11:37 Mount's Content Strategy and Creator Army15:00 The Importance of Authentic Storytelling18:12 Creating Engaging Social Media Content21:45 Building a Content Army for Tour Operators24:05 Trends in Social Media Content27:13 The Power of Series Content29:15 User-Generated Content and Its Impact32:51 Navigating the Challenges of the Travel Industry36:12 Finding the Right Creators for Your Brand39:11 Gender Dynamics in Social Media and Content Creation42:25 Madi's Journey and Vision for Mount44:50 How to Get Involved with Mount

In this episode of the Solopreneur Grind podcast, host Josh Schachnow chats with Sam Anthony, founder of YourNews.com, about the future of news media and entrepreneurship. Sam discusses his venture into a hyper-local news platform, covering everything from local events to national news.  He explains the downfall of traditional media, the transition to digital platforms, and the new ways to monetize news through local journalism. Sam also shares insights on his journey from investment banking to creating a scalable news model, and the role of equity crowd funding in raising capital for startups.  Tune in to learn about the innovative changes in media and how entrepreneurs can navigate the evolving landscape: 00:00 Introduction and Guest Welcome 00:34 Sam Anthony's Background and Business Overview 01:09 Challenges in Traditional Media and the Shift to Digital 02:51 The Birth of a New Business Model 04:41 Scaling and Monetizing Local News 07:44 Building a News Marketplace 13:21 Advertising Strategies and Future Plans 17:38 User-Generated Content and Liability 20:28 Challenges of Scaling a Business 22:36 Equity Crowdfunding Explained 30:46 Advice for Aspiring Entrepreneurs 34:02 How to Get Involved and Invest --- Want to get even more solopreneur podcasts, content and the first 3 chapters of my e-book: “Just Get Started: Key business lessons from 2 businesses, 5 years and 100+ podcast episodes”?  Make sure you're subscribed on my Substack here: https://joshschachnow.substack.com/ --- Where to find Sam: https://yournews.com/ https://www.linkedin.com/in/sam-anthony-yournews/ #sgpodcast  #solopreneur  #businesspodcast

How to be chosen by brands for paid UGC deals. How to stand out to book paid UGC deals. The way to get brands to choose you and show that you stand out from others doing User Generated Content is to HOOK them by piquing their interest as early as possible! RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber

In this episode, Carrie sits down with UGC expert and business bestie Kayla Ybanez to explore the rapidly growing world of user-generated content (UGC)—and how it's changing lives and marketing strategies around the world. If you've ever thought about turning your everyday moments into a revenue stream, this conversation will open your eyes to the possibilities.Kayla shares exactly how UGC works, why it's such a powerful marketing strategy today, and how brands are ditching big influencers in favor of real people creating authentic, organic content from their homes. Whether you're looking to cover groceries, pay off debt, or build a full-time income—this is for you.From editing tips to creative breakthroughs, from boosting confidence behind the camera to forming repeat brand relationships, Kayla and Carrie show you how UGC can awaken your creative side and change your financial future.Come to the Outer Banks UGC Retreat with Kayla and Carrie! https://carrievee.com/obx-retreatRadical Empowerment Method Book on Amazon: https://amzn.to/3Bdp2BCBook CarrieVee for a Speaking Engagement: https://www.coachcarriev.com/contact-meJoin the Confidence and Clarity Membership! https://carrievee.com/confidence-clarity-1Schedule your Discovery Call with CarrieVee!https://schedulewithcarrievee.as.me/?appointmentType=12343596 

Join Ed Parcaut as he sits down with Dave Behar in this intriguing episode of the Ed Parcaut Podcast. Dave, a seasoned professional in the mortgage industry, takes us on a journey through the ever-evolving landscape of real estate in Southern California, particularly in San Diego. Dive deep as Dave shares insights into the value surges in places like San Clemente and Rancho Santa Fe over the years. Beyond real estate, Ed and Dave explore the fascinating world of media, discussing Dave's unexpected journey into building the "Ion" brand and the challenges faced along the way. With a focus on building brands and the importance of authenticity, this episode offers valuable lessons in entrepreneurship. Dave also shares his thoughts on the dynamic nature of artificial intelligence and its human counterpart, providing listeners with a thought-provoking perspective on intelligence in today's digital age. Tune in for a captivating conversation filled with experiences, stories, and the journey of navigating life's big challenges and triumphs. **Contact Ed Parcaut:** -

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.Click play to hear all of this and:(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.(00:07:24) How backers can supercharge your campaign.(00:08:46) The details of Cathryn's first crowdfunding victory.(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.(00:12:51) The key to setting up your timelines and delivering on customer expectations.(00:13:31) How to know when it's time hire help.(00:16:03) How Cathryn got invited to Tony Robbins' event?(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.(00:19:59) How to innovate in a category packed with competition.(00:28:07) Why being a problem-based company trumps being product-focused.(00:28:47) What happens when business partnerships go south.(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.(00:46:20) Why Cathryn decided to take back the reins at BestSelf.(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.Listen to Related Episodes:Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Identify and Lead A, B, and C Players for Business SuccessConnect With Cathryn:Instagram: https://www.instagram.com/cathryn.lavery/Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/For full show notes, visit jasminestar.com/podcast/episode512Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I'm hosting a >>FREE live event