Podcasts about inspired marketing

Send us a textWhat if the odds said you'd never make it - but you did?David Prian's life began in foster care, moved through addiction and incarceration, and could have ended there. But it didn't. Against all odds, David rose—not just to survive, but to lead. Today, he's a successful entrepreneur (Inspired Marketing and Design), a mentor, and a bold voice of hope in his church and community.How does someone go from a prison cell to building a thriving business? What does it take to rewrite a story the world already gave up on? This conversation is about more than overcoming odds. It's about redefining what's possible when someone is seen, supported, and set free to live with purpose.Is there anyone you've given up on—including yourself?David's story will challenge you to think differently—about justice, redemption, and the quiet power of belief. It will stir your heart and open your eyes to the stories behind the statistics.Listen to Part 1 now on the Amplify Peace Podcast. Because behind every statistic is a name, a story, and a future waiting to be rewritten.Click. Listen. Share. This one might just change how you see everything.

Our guest in this episode is Mark Schaefer, a globally recognised marketing strategist, keynote speaker, and author known for his innovative approach to human-centered marketing. In his conversation with host Jürgen Strauss, Mark shares the inspiration behind his latest book "Audacious," the significance of human creativity in a tech-driven world, and explores the concept of adding meaningfulness to marketing strategies. Key points discussed include:Disruptive Human-Centred Marketing: Mark emphasises the necessity of standing out through bold, human-centric marketing approaches amidst the AI-dominated landscape.Creating Community and Awe: He illustrates the power of building shared experiences to cultivate community and emotional connections that surpass basic marketing competency.The Concept of Everyday Awe: Mark introduces the idea of integrating everyday awe into business interactions to foster unique human connections that AI cannot replicate.This delightful episode is packed with enriching insights that inspire marketers to push boundaries and connect more deeply with their audience in innovative ways.Listen to the podcast to find out more.

Victoria Read Kan is the Vice President of Marketing at Newport Healthcare. With the help of Eloqua, she has taken a highly talented marketing team from good to great. This well-oiled machine is now leading the industry with more incoming volume for the business than ever before as well as more sophisticated connections with each lead and engagement point.  Victoria shares her experience with utilizing Eloqua to level up an already exceptional team. 

Accomplished CMO Natalie Cunningham shows how inspired marketing leadership is all about embracing change and flexibility with her mantra "everything you do is in pencil." True marketing impact goes beyond climbing a corporate job ladder to enhance your title, and the "stretch" of covering more ground while keeping your feet firmly planted in exceptional execution. Re-thinking how to engage with customers and seeing AI as "doing better" versus just "doing more" is a key part of the formula for making smarter strategic decisions in improving audience engagement.

Sangeeta Nayak is a MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T's leads with Eloqua. She shares her journey, her results, and what she wishes she could re-do if given the chance to do it all over again. Sangeeta's project initiative saw a 20x impact, and she's very excited to see where it goes as the initiative matures and grows over time.

Dive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle's Eloqua software on their marketing strategies. Michaela shares her insights on transitioning their client base to Eloqua and the effectiveness of landing pages and invoices. Kaisha highlights how email marketing accounts for a significant share of their tracked revenue streams and her innovative approach to creating unique membership packages. Gabe discusses the importance of timing in fan surveys and the role of analytics in enhancing fan experiences. The panel explores the evolving landscape of sports marketing, including the impact of invoices on season ticket renewals and the significance of Name, Image, and Likeness (NIL) in sponsorships and student-athlete relationships. This episode is a must-listen for anyone interested in how advanced marketing tools like Eloqua can revolutionize communication and revenue generation in the sports industry.

Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in oracle's Unity Customer Data Platform (CDP), and provides practical examples of Eloqua's impact on simplifying customers' experiences.

Christine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and the pivotal role of AI in shaping the future of marketing. Drawing from her rich experience at Forrester and PathFactory, Christine emphasizes the importance of content transformation in a digital-first world and offers insights into building a comprehensive AI roadmap for marketers.

Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.

Since 2020, there's been a clear shift in working behaviours from going completely remote to adapting to a hybrid style and heading back to the office on a regular basis. In this week's episode, Head of Content David Rowlands is joined by Co-founders of The Inspired Marketing Group, David Coghlan and Richard Johnson. They dive into the definition of a flexible work environment, how it's being showcased in 2023 and why more than ever employees are asking for exactly what they want during the hiring process. With more employers asking staff back into the office, the trio also discuss the benefits of being in a collaborative workspace and how to get the younger generation to grow as leaders in the future.

Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and driving successful lead management practices. In this episode, Erin discusses a project she recently implemented at Cornerstone that helped simplify the client notification process.

Antoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead traffic, and more. In this episode, Antoinette shares how to balance both the science and the art of marketing, why every marketer needs to embrace automation, and upcoming marketing trends marketers need to be aware of.

The Rise of Retail-Inspired Marketing Leadership Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health System and the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers' needs, and how they focus on access, affordability, and quality. All that, plus the Flava of the Week about the launch of Instacart Health. What role can Instacart and other service technologies play as we look to re-center the business systems that serve as the foundation of healthcare? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health System and the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers' needs, and how they focus on access, affordability, and quality. All that, plus the Flava of the Week about the launch of Instacart Health. What role can Instacart and other service technologies play as we look to re-center the business systems that serve as the foundation of healthcare?  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#237)See omnystudio.com/listener for privacy information.

Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.

Kris Gormley is the Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.

Has anyone else felt like all this remote work is making it hard to feel inspired? What about inspiring others? Clients, coworkers, business partners. How do we encourage collaboration, creativity, and excitement in the evolving workplace? How do we practice Inspired Marketing?

Matt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team's mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week's interview and some of the successes the team has experienced since the completion of this project.

Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.

Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!

Today’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!

JoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week’s episode.

Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.

Ross Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their staff and public on the latest COVID-19 updates. Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads executive, physician, nurse, employee, and patient-facing communications, public relations, and social media capabilities for the largest healthcare system in Indiana, honored to be ranked by US News & World Report for 18 years. Dan Weaver leads UCHealth’s communications team including public relations, internal and external communications. He joined UCHealth in 2011 as media relations coordinator for University of Colorado Hospital. Craig Kartchner is AVP of Marketing at HonorHealth in Scottsdale, Arizona. He leads marketing, advertising, and consumerism for the organization, focusing on mapping customers’ healthcare journeys and replacing pain points.

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.

Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week’s episode!

Todd Linden is the eMarketing Manager at Thermo Fisher Scientific. He is an experienced internet marketing specialist and has worked with Thermo for over eight years now. Todd and his team recently took on a project to combine content and agile marketing to help his teams be involved in the entire customer journey from start to finish.

To wrap up the year of 2019, you'll hear from Jimmy and Roya meet with fellow guests at Eye Innovate to discuss marketing and millennials.SOURCES Dr. Eye Health https://www.youtube.com/channel/UCSs2CvlyOKLYY4SbfehnKNQDr Jen and Juice https://www.instagram.com/drjenandjuice/?hl=enCarrot Eyewear https://carroteyewear.com/

David Cardiel is the Head of North American Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.

Sarah Smith is the Marketing Operations Manager at Thomson Reuters. Sarah shares how she cleaned up their lead management system so that their sales reps can now focus more on selling their products to qualified customers vs. prospecting a potential customer. Find out more on this week’s episode!

Coach AJ Lew is the founder of Inspired Efforts Marketing. He is a high school football coach and marketing strategist.  AJ works with small business owners and new entrepreneurs to set-up systems online for attracting and converting customers.  He also spends a lot of time with the youth helping them develop their talents and abilities to live the best life possible.  AJ graduated from University of Nevada, Las Vegas in 2010 and worked as a corporate sales rep until he founded Inspired Efforts in 2016.  His mission is to help people accomplish their goals and live life on their terms without compromising their integrity or standards.  He lives his life by a motto that his high school head coach used to say - ‘I never said it would be easy… only that it would be worth it!” Schedule Discovery Call: http://coachajlew.com Instagram: https://www.instagram.com/coachajlew/ Facebook: https://www.facebook.com/coachajlew/ LinkedIn: www.linkedin.com/in/ajlew

She's back! When Jen Renaud made her transition to Vertiv as VP of Marketing, she had some major transformation in mind. In an effort to better align Sales and Marketing, Jen clarified roles and reorganized teams. Balancing a major cultural shift and rethinking how the organization handled day-to-day activities has had an inspiring impact. Learn more!

To ensure his team was aware of the marketing tools available to them, John Pavlick, VP Eloqua Platform Manager for BlackRock, took an interesting approach. He streamlined the marketing operations team and better integrated them into the organization and built a strong foundation for marketing processes. Find out more about his journey in this episode!

Upgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create a plan for an improved customer experience. Learn more about their efforts and some outstanding results!

In this week's episode of The Cassandra Daily Podcast we recap beauty & grooming initiatives for men, how the fiasco of Fyre Festival inspired various marketing efforts, branded luxury residences, and customizable headphones. For more information on this week's topics, visit https://www.cassandra.co/daily.

What is lead scoring and why is it important to a company's success? Great question, one that Kris Gormley of Cognex had to help answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement a lead scoring system to help improve Sales' efficiency have lead to a nearly complete program with signs of long-term success. Learn more about her current journey!

Scott Ingram, Account Director at Relationship One and the host of Sales Success Stories, Inspired Marketing, and Daily Sales Tips Podcasts, joins me again on this episode.

I went to a yoga conference this weekend and felt so inspired to share 5 yoga lessons I learned that we can easily apply to the world of business, marketing and entrepreneurship. We chat about all things balance, building a community, following your purpose and being truly authentic online! Hope you love it --- Send in a voice message: https://anchor.fm/driven-by-curiosity/message

Listeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this application to help efficiently handle sales requests. Find out more and pencil in his upcoming presentation!

With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!

When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation. 

We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data fromSalesforce to Microsoft Dynamics saved them more than $10 million, and how they did it all within 10 months. That's inspiring!

In this episode we hear from Scott Ingram. Scott hosts 2 podcasts (Inspired Marketing and Sales Success Stories), but in this episode we focus on another type of content collaboration... Books. Scott shares how he collaborated with 19 different people to create a physical book as well as an audio book. This book collaboration was recently published and you can check out the final product here. To hear Scott's original appearance on B2B Growth, check out episode 257 here.

More than two years ago, we sat down with Ryan Coats to talk about "running towards the fire" when it came to taking marketing risks at Optum. Fast forward to today and Ryan is now the Vice President of Digital Experiences and Demand Generation, leading a much larger team and working in a vastly different marketing environment. Thanks to a changing technology landscape, the organization has transformed to focus on all things digital, and has dedicated its efforts to an attribution model that proves "marketing actually makes a difference". You're going to be amazed with this story of transformation.

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing. 

As Chief Ideapreneur at For the Love of Your Biz, Deb Linsky Laflamme supports a varied list of clients: from retail to real estate, author to artist, fitness & health coaches to action-taking entrepreneurs. Deb offers you creative ways to tell your brand story and her support is designed to meet you where you are today and to bring your biz growth. Her extensive marketing and sales background, as well as her experience, being an entrepreneur, give her unparalleled knowledge and expertise to share. See acast.com/privacy for privacy and opt-out information.

Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.

As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.

Five years ago, Sean Malarkey was working in real estate in Columbus, Ohio. Today, he presides over a 7-figure online marketing training company and spends his days playing with his kids, surfing, and hanging out around Santa Barbara, California. Not a bad life, eh? In between was a lot of hard work, some ups and some downs, and a lot of success. In this interview, Sean shares it all: what he learned from surviving the real estate market meltdown (including how he saw the handwriting on the wall), the “lightbulb moment” of discovering Twitter, and why he believes in pricing his company's products much lower than their competition. Sean is currently the President of Inspired Marketing, a company he started with former professional athlete and LinkedIn guru Lewis Howes. Together, they provide online trainings for small business owners and professionals on how to use various social media tools. Sean is also the host of a relatively new podcast, The Money Pillow, which you can check out on iTunes. Enjoy!