Podcasts about inspired marketing

Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in oracle's Unity Customer Data Platform (CDP), and provides practical examples of Eloqua's impact on simplifying customers' experiences.

Christine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and the pivotal role of AI in shaping the future of marketing. Drawing from her rich experience at Forrester and PathFactory, Christine emphasizes the importance of content transformation in a digital-first world and offers insights into building a comprehensive AI roadmap for marketers.

Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.

Since 2020, there's been a clear shift in working behaviours from going completely remote to adapting to a hybrid style and heading back to the office on a regular basis. In this week's episode, Head of Content David Rowlands is joined by Co-founders of The Inspired Marketing Group, David Coghlan and Richard Johnson. They dive into the definition of a flexible work environment, how it's being showcased in 2023 and why more than ever employees are asking for exactly what they want during the hiring process. With more employers asking staff back into the office, the trio also discuss the benefits of being in a collaborative workspace and how to get the younger generation to grow as leaders in the future.

Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and driving successful lead management practices. In this episode, Erin discusses a project she recently implemented at Cornerstone that helped simplify the client notification process.

Antoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead traffic, and more. In this episode, Antoinette shares how to balance both the science and the art of marketing, why every marketer needs to embrace automation, and upcoming marketing trends marketers need to be aware of.

The Rise of Retail-Inspired Marketing Leadership Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health System and the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers' needs, and how they focus on access, affordability, and quality. All that, plus the Flava of the Week about the launch of Instacart Health. What role can Instacart and other service technologies play as we look to re-center the business systems that serve as the foundation of healthcare? Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health System and the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers' needs, and how they focus on access, affordability, and quality. All that, plus the Flava of the Week about the launch of Instacart Health. What role can Instacart and other service technologies play as we look to re-center the business systems that serve as the foundation of healthcare?  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you'll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#237)See omnystudio.com/listener for privacy information.

Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.

Kris Gormley is the Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.

Has anyone else felt like all this remote work is making it hard to feel inspired? What about inspiring others? Clients, coworkers, business partners. How do we encourage collaboration, creativity, and excitement in the evolving workplace? How do we practice Inspired Marketing?

Matt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team's mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week's interview and some of the successes the team has experienced since the completion of this project.

Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.

Wayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!

Today’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!

JoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week’s episode.

Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.

Ross Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their staff and public on the latest COVID-19 updates. Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads executive, physician, nurse, employee, and patient-facing communications, public relations, and social media capabilities for the largest healthcare system in Indiana, honored to be ranked by US News & World Report for 18 years. Dan Weaver leads UCHealth’s communications team including public relations, internal and external communications. He joined UCHealth in 2011 as media relations coordinator for University of Colorado Hospital. Craig Kartchner is AVP of Marketing at HonorHealth in Scottsdale, Arizona. He leads marketing, advertising, and consumerism for the organization, focusing on mapping customers’ healthcare journeys and replacing pain points.

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.

Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week’s episode!

Todd Linden is the eMarketing Manager at Thermo Fisher Scientific. He is an experienced internet marketing specialist and has worked with Thermo for over eight years now. Todd and his team recently took on a project to combine content and agile marketing to help his teams be involved in the entire customer journey from start to finish.

To wrap up the year of 2019, you'll hear from Jimmy and Roya meet with fellow guests at Eye Innovate to discuss marketing and millennials.SOURCES Dr. Eye Health https://www.youtube.com/channel/UCSs2CvlyOKLYY4SbfehnKNQDr Jen and Juice https://www.instagram.com/drjenandjuice/?hl=enCarrot Eyewear https://carroteyewear.com/

David Cardiel is the Head of North American Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.

Sarah Smith is the Marketing Operations Manager at Thomson Reuters. Sarah shares how she cleaned up their lead management system so that their sales reps can now focus more on selling their products to qualified customers vs. prospecting a potential customer. Find out more on this week’s episode!

Coach AJ Lew is the founder of Inspired Efforts Marketing. He is a high school football coach and marketing strategist.  AJ works with small business owners and new entrepreneurs to set-up systems online for attracting and converting customers.  He also spends a lot of time with the youth helping them develop their talents and abilities to live the best life possible.  AJ graduated from University of Nevada, Las Vegas in 2010 and worked as a corporate sales rep until he founded Inspired Efforts in 2016.  His mission is to help people accomplish their goals and live life on their terms without compromising their integrity or standards.  He lives his life by a motto that his high school head coach used to say - ‘I never said it would be easy… only that it would be worth it!” Schedule Discovery Call: http://coachajlew.com Instagram: https://www.instagram.com/coachajlew/ Facebook: https://www.facebook.com/coachajlew/ LinkedIn: www.linkedin.com/in/ajlew

She's back! When Jen Renaud made her transition to Vertiv as VP of Marketing, she had some major transformation in mind. In an effort to better align Sales and Marketing, Jen clarified roles and reorganized teams. Balancing a major cultural shift and rethinking how the organization handled day-to-day activities has had an inspiring impact. Learn more!

To ensure his team was aware of the marketing tools available to them, John Pavlick, VP Eloqua Platform Manager for BlackRock, took an interesting approach. He streamlined the marketing operations team and better integrated them into the organization and built a strong foundation for marketing processes. Find out more about his journey in this episode!

Upgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create a plan for an improved customer experience. Learn more about their efforts and some outstanding results!

In this week's episode of The Cassandra Daily Podcast we recap beauty & grooming initiatives for men, how the fiasco of Fyre Festival inspired various marketing efforts, branded luxury residences, and customizable headphones. For more information on this week's topics, visit https://www.cassandra.co/daily.

What is lead scoring and why is it important to a company's success? Great question, one that Kris Gormley of Cognex had to help answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement a lead scoring system to help improve Sales' efficiency have lead to a nearly complete program with signs of long-term success. Learn more about her current journey!

Scott Ingram, Account Director at Relationship One and the host of Sales Success Stories, Inspired Marketing, and Daily Sales Tips Podcasts, joins me again on this episode.

I went to a yoga conference this weekend and felt so inspired to share 5 yoga lessons I learned that we can easily apply to the world of business, marketing and entrepreneurship. We chat about all things balance, building a community, following your purpose and being truly authentic online! Hope you love it --- Send in a voice message: https://anchor.fm/driven-by-curiosity/message

Listeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this application to help efficiently handle sales requests. Find out more and pencil in his upcoming presentation!

With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!

When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation. 

We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data fromSalesforce to Microsoft Dynamics saved them more than $10 million, and how they did it all within 10 months. That's inspiring!

In this episode we hear from Scott Ingram. Scott hosts 2 podcasts (Inspired Marketing and Sales Success Stories), but in this episode we focus on another type of content collaboration... Books. Scott shares how he collaborated with 19 different people to create a physical book as well as an audio book. This book collaboration was recently published and you can check out the final product here. To hear Scott's original appearance on B2B Growth, check out episode 257 here.

More than two years ago, we sat down with Ryan Coats to talk about "running towards the fire" when it came to taking marketing risks at Optum. Fast forward to today and Ryan is now the Vice President of Digital Experiences and Demand Generation, leading a much larger team and working in a vastly different marketing environment. Thanks to a changing technology landscape, the organization has transformed to focus on all things digital, and has dedicated its efforts to an attribution model that proves "marketing actually makes a difference". You're going to be amazed with this story of transformation.

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing. 

As Chief Ideapreneur at For the Love of Your Biz, Deb Linsky Laflamme supports a varied list of clients: from retail to real estate, author to artist, fitness & health coaches to action-taking entrepreneurs. Deb offers you creative ways to tell your brand story and her support is designed to meet you where you are today and to bring your biz growth. Her extensive marketing and sales background, as well as her experience, being an entrepreneur, give her unparalleled knowledge and expertise to share. See acast.com/privacy for privacy and opt-out information.

Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.

As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.

Brent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 ... A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer opens a product page - unreal, right? Learn more about his journey towards a custom online shopping experience in this episode!

With nearly a decade of experience in marketing automation, Zach Monroe walked into a big challenge at Thomson Reuters. In his role as Senior Manager of Marketing Automation, he led his team to improve customer experience by merging multiple instances of Oracle Eloqua. Nearly 2 years later, he is ready to share his success story - listen in!

When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn more about how Carmen and her team utilized utm parameters, referral data, and cookies to track journeys. 

How far would you go to double the revenue your team brings in? Güçlü Ozsayin, Head of Marketing Automation, CRM, and Data for Samsung Electronics France, was willing to push his marketing efforts farther than ever before. In this episode, Güçlü discusses some of his organization's challenges, and the fantastic results generated by their enterprise mobility campaign.  For the last three years of the campaign, Samsung's digital marketing division has doubled its revenue every year. This is a story you don't want to miss!

While working as Senior Manager of Digital Marketing for Ingram Micro Cloud, Kyle Nakayama faced an immense challenge: training a team halfway around the world to use Oracle Eloqua. Ingram's previous agency-dependent model had caused major bottlenecks and disorganization, so Kyle began teaching a team in Mumbai, India, to do the work "in-house." In this episode, learn about the challenges and achievements Kyle experienced while educating his team on all things Ingram Micro and Oracle Eloqua.

Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven’t looked back since. Hear more about their ABM journey in this episode!

This episode of Inspired Marketing is a very special one. Last week at MCX in Chicago, we got to sit down with not one, but three marketing leaders. Jennifer Gruninger of Dell, Zach Monroe of Thomson Reuters and Candice Willingham from Mouser all shared a wide variety of their modern marketing learnings with us. Listen in, and hang in there with us until the end to catch the live Q&A!

Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team were able to keep clean data in an Oracle Eloqua instance with over 22 million contacts.

In today’s episode of Inspired Marketing, we sat down with Jace Brendle, Digital Marketing Manager at RSM. 3 years ago, RSM underwent a total rebrand, and Jace and his team decided to take the opportunity and build out a custom preference center. Jace’s team saw a significant drop in their bounce rate, down to 1/3 of what it was previously. Catch more details of the ups and downs of this project! Listen Now. 

Our goal with this podcast has always been inspiration. Typically, we share inspiring marketing stories from you all. Today, however, we want to take some time to share a bit more about one of the events that inspires us most: Oracle’s Modern Customer Experience. We are excited for all that comes with Modern CX; meeting up with clients, celebrating Markie winners, and learning tons during the sessions. April will be here before we know it. Jump on to the podcast and listen - we hope you’ll join us in Chicago!

Anna Poulakis, Director of Marketing Automation, and Jean Lee, Manager of Marketing Automation at PTC have set out to improve the complex project of interacting with the Digital Experience Optimization teams. They have found great success and plan to share their solutions with external partners and more at ModernCX in April. Be one of the first to hear about this exciting strategy, this is a podcast you won't want to miss!

As a Program Designer & Automation Strategist for Dell, Jennifer Gruninger has devoted a lot of time to nurturing customers in the most effective way possible. She and her team have been developing and building their nurture program for 5 years now and their hard work has really paid off. Learn more about the results they’ve seen and how they went about tackling such a huge project in this episode of Inspired marketing!

We wanted to kick off the year by hearing from our CEO at Relationship One, Ron Corbisier. If you've ever heard Ron speak you know he has a lot to share about modern marketing.  Listen up and learn how the marketing landscape may change in this coming year, and his advice for those who are implementing or have implemented the Oracle Marketing Cloud products.

In this episode of Inspired Marketing we had the pleasure of learning from Richard Flaherty, Global Director of Marketing Services at PerkinElmer. Richard took on the challenge of doing a data clean up and creating a more efficient MarTech stack. He shares with us his process, challenges and what he learns about SalesForce. Listen and find out how you can implement some of the same changes in your organization.  

Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Wing brand to life. In this episode of Inspired Marketing, hear about his latest brand initiatives, and how he’s using technology to better understand his customer base. Find out how Dave believes in what makes marketing successful and how you can bring brand equity and sales together to find major wins.

In the business of quartz, customer experience and satisfaction are everything. J.J. Thoele, the Interactive Marketing Manager at Cambria, recognized the importance of a personalized shopping experience and jumped on it. His team is hyper-focused on making customers feel like a part of the Cambria family from day one, and it pays off big time. Learn more about how J.J. applies marketing automation throughout the entire customer journey to achieve this goal. 

Field Marketing stretches far beyond the conferences and other events you attend, just ask Demandbase. Beth Tiltges and Stephanie Thomas, both members of the marketing team at Demandbase, have discovered that this tactic gives you the freedom to pursue other worthwhile initiatives. These women launched the Summer of ABM program, one initiative of many, in an effort to add to their pipeline during the slow summer months, and it paid off in huge ways.

Scott Ingram's passion lives at the intersection of marketing, sales and technology. As a sales practitioner, Scott is a Strategic Account Manager at Relationship One, a company that empowers organizations to modernize their marketing through strategy, technology and data. In addition to Scott's role at Relationship One, he is the host of two popular podcasts - "Sales Success Stories", where he deconstructs world class sales performers (individual contributors) to understand the habits, mindsets, routines, tools and techniques that get and keep them at the top; and "Inspired Marketing", where he focuses exclusively on inspiring stories of success, triumph and transformation among modern marketers. During this interview Scott shares his top 3 lessons learned from his interviews of world-class sales performers on his Sales Success Stories podcast. Scott also discusses the power of mentorship for top sales professionals and offers some input on the popular topics of Social Selling, Cold Calling and much more. If you are the type of sales professional who wants to learn from the best so you can accelerate your growth into a Top 1% sales professional, then you will definitely want to listen to this interview!

ABM flipped the funnel, but Nick Panayi managed to flip it again with his new marketing strategy he has coined "Pursuit Marketing". As VP of Brand Demand and Digital Marketing at DXC technologies Nick’s goal is to prove the value of marketing to the rest of the organization and he’s doing just that. Hear how Pursuit Marketing is helping his team and organization in this episode of Inspired Marketing.

Marilyn Cox is the Vice President of Marketing and CRM at The Second City. What could this impromptu theater group possibly have to do with marketing automation? You will be surprised. When Marilyn saw an opportunity to fix her team's infrastructure and utilize Oracle Eloqua in a new way, the results were quite dramatic. Hear what she has to say about digital marketing leading to the success in her non-traditional marketing strategy.

Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.

Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Candice Willingham, current Director of Marketing Automation for Mouser Electronics, started her position almost 5 years ago she noticed a major marketing automation opportunity that was being missed. After gaining an internal executive advocate, she began the journey to implement Oracle Eloqua into the organization. Find out what Candice learned in this inspiring podcast. 

Jeb Dasteel is the Chief Customer Officer at Oracle, a well-earned title for someone who has dedicated themselves to customer success. During his time at Oracle he has perfected what it means to place customers first. Listen to find out how Jeb's expertise can help you make customer success a central part of your strategy. 

Paul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explore the question many Sales people ask - what is happening with my accounts? With the help of his team, Paul was able to create an insight report that gave them a deeper look into important accounts. It's possible for your team too, with help from Oracle Eloqua. Listen up!

Digital Marketing Director, Niles Randolph, was recently brought on to build a better lead generation system for Carlson Wagonlit Travel (CWT), a global company that manages business travel and company events. Recognizing that the B2B space is "marketing automation gold", Niles was determined to connect his team's CRM to their Oracle Eloqua instance in order to optimize the platform. Understanding Eloqua's central role helped guide his organization to digital marketing success, and you can do the same!

As Senior Vice President and General Manager of Oracle Marketing Cloud, Laura Ipsen is at the center of innovation. She stopped by the Relationship One office, and opened up about how her career path has shaped her role at OMC. Spending her whole career in the high-tech sector, Laura is constantly inspired by change and transformation. It's no surprise then, that her team has some exciting changes coming up. 

It's no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations & Automation for Iron Mountain, credits the growth of her career to this power marketing automation platform. She and her team have spent years building and scaling the marketing operations and automation aspect of the business on a global level. Learn how her career journey helped give her a solid foundation for company transformation.

Working with Oracle Eloqua for 8 years gives you plenty of time to play with data. Matt Feeney,  Senior Manager of Marketing Systems at DocuSign, helped his team discover new ways to ensure data health and quality. He discusses the steps he took to strategize the clean-up, how they tackled the challenge of standardizing across 7 systems, and what his team has planned next to make their process even more efficient.

"Do you even use your own products?" Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That's why during a company re-branding project, she and her team started diving into Oracle Content Marketing (OCM) to repurpose forgotten content. By doing so, the OMC team has been able to start designing their content roadmap to focus on more relevant topics for their customers. It may not be easy, but it is long overdue!  

With a track record of 5 years and 50% company growth each year, there is no denying that Mike Braund, Director of Marketing Operations at Tableau, understands the power of a good organizational structure. During the journey to a more centralized structure, Mike and his veterans had their struggles, but were able to overcome them and help Tableau become a well-oiled, much larger, machine.  

We were so happy to have Chris Block, Digital Engagement Leader at Cummins, share at our May Twin Cities OMC user group event. Now you get to hear him share his story in this episode of the Inspired Marketing podcast! With over 12 years of experience at Cummins, Chris has witnessed a reorganization that encouraged others outside of the marketing team to utilize marketing technologies. With a martech stack centered around the powers of Oracle Eloqua, he and his team have increased internal users ten-fold. Talk about a company full of modern marketers!

We always love to share the stories of modern marketing powerhouses, especially when they are one of our outstanding clients. AJ Sedlak, the Senior Marketing Automation Manager for Polycom, sat down with us at Modern Customer Experience to talk about all things Oracle Eloqua Campaign Canvas. AJ and his team created their own system utilizing a Key Master and Gate Keeper (yes, Ghostbusters reference), they have managed to skyrocket unique open rates throughout each and every nurture campaign. 

It's rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a blurred line between the two. In her episode of Inspired Marketing, find out how Liz and her team reshaped lead retrieval, appending, and management all while taking advantage of the company's own tools.  A 36% increase in revenue after one year of the program proves the program's success.

With a decade in email marketing experience, Carrie Ugarte is no stranger to the evolution of marketing technology. Leading her team as the Digital Messaging Manager at Wiley Education Services, Carrie has helped transform lead management through a dynamic program that makes email messaging matter. Utilizing the integration between Salesforce and Wiley's Oracle Eloqua instance, you'll be truly amazed to see the time, and money, Carrie's team has saved.

When Certiport needed a Marketing Automation Manager to help bridge the gap between marketing efforts and sales wins, Brad Williams was the man for the job. His efforts helped transform his team from batch and blast and manual lead entry to a seamless integration between Salesforce and Oracle Eloqua. Certiport is a fully automated lead nurturing machine, including personalized touches to each individual. It's no wonder you'll find their name on the 2017 Markie nominee list.

Spoiler alert for Modern Marketing Experience 2017: Director of Global Marketing Operations at Avaya, Mike McKinnon, stops by to teach a few acronyms and a lot of lead management tips. Before you hear him speak at the conference, tune in and get the details on how Avaya went from a lead management program of zero to having nurture campaigns across all product levels. Find out how Mike raised the program from zero to a 9% Inquiry to qualified lead rate, 15-20% closed/won rate, and a 60-70% SAL to SQL rate.

You don't submit a Markie award unless you have a kick-butt marketing success story. Luckily, Alena Larson, Director of Demand Generation at Optum, has helped her team build one of the best lead management platforms out there. Throughout her 5 years at the company, Alena has seen the marketing team go from one CRM to six, has scaled down lead routing time from fifteen minutes to four minutes, and has welcomed a lead development team. You really want to hear what she has to share!

MongoDB has so much marketing automation insight, they stopped by Inspired Marketing again to share more inspiration! This time, Meg Goetsch, Director of Marketing Operations, walks us through a highlight reel of initiatives since her start six years ago as one of the original founders of the MongoDB marketing team. Listen in to learn about how Megan's team's core technologies: Oracle Eloqua, Bizible, Google Analytics and JIRA have revolutionized their approach to data-driven marketing.  

"Predictive" has become a more familiar term for marketing organizations, but what does it really mean in the context of the marketing function? Hear a real-world application on how Getty Images uses predictive marketing by way of Mintigo to discover, target, engage and convert customers more effectively through Oracle Eloqua. In this episode of Inspired Marketing, Senior Director of Demand Gen and Marketing Ops and dynamic interviewee Jason Widup enlightens us with specific use-cases for predictive, results and learnings from his experience thus far. Re-implementation of Oracle Eloqua bonus story included! 

Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.

Does your company operate in disparate or duplicate marketing automation platforms and CRMs? Good news! You're not alone. Better news! Others have gone through a consolidation process. That roster includes Kyle Johnson, Marketing Automation Lead for the Legal division at Thomson Reuters. Check out this episode of Inspired Marketing and learn how Thomson Reuters is working towards a single, global, and more effective instance of Oracle Eloqua. Plus, hear why Kyle's most excited about what comes after.

Chris Bondus knows how to nurture. As the Senior Manager of Demand Generation at Brightcove, he's using Eloqua to run 24/7 nurture streams that are continuously optimized to deliver a quality buying experience for prospects and quality prospects to sales. Chris stopped by the Inspired Marketing Podcast to share his testimony on the marriage of marketing opportunity with marketing automation. Tune in to learn more!

No marketer wants to air their dirty data laundry, but there’s freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of “bad data in, bad data out.” Tune in to hear this Data Manager's impressive story highlighting how his team’s data inventory ultimately led Medtronic to a set of solid, actionable dashboards that will inspire any marketer.

Now an Oracle Eloqua veteran, Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a global demand operations center. In episode 12 of Inspired Marketing, hear Shane's story on how his team of Eloqua Masters came to be, how they've measured success, and what he would have done differently.

Account-Based Marketing (ABM) has been buzzing around the world of modern marketing for the past year. Joe Quinn, Section Manager for ABM at National Instruments, optimizes his team's marketing efforts by identifying priority prospects and guiding them throughout the entire customer journey. In this episode of Inspired Marketing, let Joe convince you why ABM is a required marketing strategy.

It isn't easy to win a Markie award. It's even harder to win two, but Christine Woodhouse from Eaton has mastered the art of deploying creative marketing campaigns. In this episode of Inspired Marketing, Christine shares her recipe for success for delivering killer ROI using marketing research. Get inspired to collaborate and create!

Every marketer understands the importance of lead nurturing. Taylor Duba, Database Marketer for Laser Spine Institute (LSI), takes it to the next level by combining her mastery of data management with the power of Oracle Eloqua. In this episode of Inspired Marketing, Taylor tells us why LSI put the time into structuring their data for maximum use, which ultimately led to an increase in patient engagement. 

Be inspired to put your audience first with this episode of Inspired Marketing featuring AVP of Marketing Operations at MACU, Joy Horrocks. Joy shares details of their 2016 Markie nominated campaign and other initiatives that support MACU members to achieve their financial dreams. Don't miss out on this seasoned marketer's thoughtful advice on what often seems to be a daunting concept: marketing automation.   

Sean Malarkey is the co-founder of Inspired Marketing, a publishing company that provides online training for business owners to learn about social media, marketing, and growing their brand. He also thrives on passion projects like this skateboard inspired swing creation and his The Money Pillow podcast, where he interviews very successful entrepreneurs on how they create passive income while they sleep and play. In this episode we talk about how Tony Hawk got his hands on Sean's Sk8Swing invention and explore such questions as, "Can anyone become an entrepreneur, or is it specific to a certain group of people?" and "Is the secret to success being a workaholic?"

Sean is the co founder of Inspired Marketing which is the number 1 company that creates digital online training with a focus on social media.  Inspired marketing was just named to the impact 100 list, which compromises the top 100 companies in America that are run by young people.  This award includes an invitation to the White House.

Sean is the founder & ceo of inspired marketing. Inspired Marketing build great trainings and softwares that make their customers business & lives better. Sean is a serial entrepreneur and has built one of the top companies for marketing education in the world. He has been featured everywhere that is anywhere. Inspired Marketing was recently awarded and "Empact 100" award for being one of the best young companies in America. That award came with an invitation to the white house. He is considered to be one of the brightest minds in digital publishing & marketing.

Sean Malarkey (founder of Inspired Marketing and The Money Pillow podcast) reveals how he amassed 150K+ followers on Twitter, what are some of the current social media trends and how he systematized his business to get his work hours down to 10 hours / week while maintaining his 7 figure business that provides him with an incredible lifestyle.

Sean Malarkey (founder of Inspired Marketing and The Money Pillow podcast) reveals how he amassed 150K+ followers on Twitter, what are some of the current social media trends and how he systematized his business to get his work hours down to 10 hours / week while maintaining his 7 figure business that provides him with an incredible lifestyle.

Five years ago, Sean Malarkey was working in real estate in Columbus, Ohio. Today, he presides over a 7-figure online marketing training company and spends his days playing with his kids, surfing, and hanging out around Santa Barbara, California. Not a bad life, eh? In between was a lot of hard work, some ups and some downs, and a lot of success. In this interview, Sean shares it all: what he learned from surviving the real estate market meltdown (including how he saw the handwriting on the wall), the “lightbulb moment” of discovering Twitter, and why he believes in pricing his company's products much lower than their competition. Sean is currently the President of Inspired Marketing, a company he started with former professional athlete and LinkedIn guru Lewis Howes. Together, they provide online trainings for small business owners and professionals on how to use various social media tools. Sean is also the host of a relatively new podcast, The Money Pillow, which you can check out on iTunes. Enjoy!

Sean is the Co-founder of Inspired Marketing, the #1 company that creates digital online training with a focus on social media.  Inspired Marketing was just named on the Impact 100 list, which represents the top 100 companies in America that are run by young people.  This award includes an invitation to the White House.

Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.

Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.