Podcasts about top brands

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Best podcasts about top brands

Latest podcast episodes about top brands

Der Merchant Inspiration Podcast für Shopify Händler
237 - Bundles & Sets auf Shopify optimal einsetzen: Insights von Kess Berlin

Der Merchant Inspiration Podcast für Shopify Händler

Play Episode Listen Later Apr 8, 2025 58:38


Wie gehst du Bundles & Sets in deinem Shop bestmöglich an - und welche Wege wählen Top-Brands auf Shopify? tante-e-Expertin Nina erklärt am Beispiel von Kess Berlin, wie die Beauty Brand Sets gezielt einsetzt, um den Warenkorbwert zu steigern und Kund:innen eine intuitive Produktauswahl zu bieten.Erfahre, wie du die passende Strategie findest, um Sets zu umzusetzen, welche Apps & Tools sich für dich eignen könnten und wann Custom Coding die geeignete Wahl ist. Egal ob feste Kombinationen oder komplexe Mix & Match-Lösungen - wir zeigen dir konkret, wie du Bundles auf Shopify noch effektiver einsetzt.Shop von Kess:https://www.kessberlin.de/Podcast gesponsert von fabrikatör:https://www.fabrikator.io/demo?utm_source=Tante-e&utm_medium=Shownotes&utm_campaign=437

The Master Your Business Podcast
116. 5 Persuasion Secrets Top Brands Use That You Can Steal Today With Roger Dooley

The Master Your Business Podcast

Play Episode Listen Later Mar 18, 2025 50:26


Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

Ecommerce Coffee Break with Claus Lauter
How Top Brands Make Millions With Email & SMS — Jason Donapel | Why Retention Starts Before Conversion, How To Build Trust, What Makes A Strong Email List, How To Craft The Perfect Welcome Email, Why Simple Emails Work Best, What Email KPIs Matter (

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Mar 12, 2025 32:33 Transcription Available


Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience). Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies. Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value. Topics discussed in this episode: Why retention starts before conversion. How to build trust. What makes a strong email list. How to craft the perfect welcome email. Why simple emails work best. What Email KPIs matter. How email segmentation boosts sales. Why you should send more emails. How email insights improve marketing. What makes a winning email strategy.Links & Resources Website: https://www.jasondonapel.com/ Website: https://theemailexperience.com/ LinkedIn: https://www.linkedin.com/in/jason-donapel/ Facebook: https://www.facebook.com/exJasonDonapel/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/vyw8dbn9 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

The Milly Goats Podcast: DFS Destiny
Matt Stafford on the Move, 50 States Top Brands, & Mexico Open Recap

The Milly Goats Podcast: DFS Destiny

Play Episode Listen Later Feb 24, 2025 96:01


Happy National Banana Bread Day!We have made it another week closer to football! We finally get to put to rest the USA vs Canada Championship that swept the nation, as hockey was in the spotlight! But first, do we have a new arch nemesis of the show?! There is plenty to talk about around the sports world with Matthew Stafford rumors, Yankees doing Yankee things, and March Madness is around the corner!Also, the Mexico Open was at Vallarta Vidanta this weekend, and we get another first time winner on the tour in the last few weeks, America is back!! The G.U.Y.S are back and off to a luke warm start for DraftKings DFS! We will still throw out some Hang The Banners, Salute Your Sports, and talk Other Relevant Sports News. We've got everything from NFL apparel sales to fishing for catfish, let's laugh!Look alive folks!Follow us on:HOF Bets: https://hof-bets.app.link/millygoats (Promo Code: MILLYGOATS)Twitter - https://www.twitter.com/MillyGoatsInstagram - https://www.instagram.com/TheMillyGoatsYouTube - https://www.youtube.com/@TheMillyGoatsTwitch - https://www.twitch.tv/TheMillyGoatsPodcastTikTok - https://www.tiktok.com/@TheMillyGoatsApple Pod - https://rb.gy/0meu1Spotify Pod - https://t.ly/ZUfObWeb - https://themillygoats.godaddysites.com/

The Steve Harvey Morning Show
Uplift: Born in a small town, now Executive VP over top Brands, like Billboard, Rolling Stones, Variety and Dick Clark.

The Steve Harvey Morning Show

Play Episode Listen Later Feb 20, 2025 23:22 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey. He is the Executive Vice President of Operations and Finance at Penske Media Corporation (PMC). PMC's powerhouse portfolio includes brands like Billboard, Variety, Dick Clark Productions, and South by Southwest. The two men discuss the importance of courage in forging your own path, the value of mentorship, and the power of creative innovation by recognizing your strengths. They also dive into key financial strategies, including budgeting and investing wisely. Don’t miss this exceptional conversation, only on Money Making Conversation Masterclass! #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Strawberry Letter
Uplift: Born in a small town, now Executive VP over top Brands, like Billboard, Rolling Stones, Variety and Dick Clark.

Strawberry Letter

Play Episode Listen Later Feb 20, 2025 23:22 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey. He is the Executive Vice President of Operations and Finance at Penske Media Corporation (PMC). PMC's powerhouse portfolio includes brands like Billboard, Variety, Dick Clark Productions, and South by Southwest. The two men discuss the importance of courage in forging your own path, the value of mentorship, and the power of creative innovation by recognizing your strengths. They also dive into key financial strategies, including budgeting and investing wisely. Don’t miss this exceptional conversation, only on Money Making Conversation Masterclass! #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Best of The Steve Harvey Morning Show
Uplift: Born in a small town, now Executive VP over top Brands, like Billboard, Rolling Stones, Variety and Dick Clark.

Best of The Steve Harvey Morning Show

Play Episode Listen Later Feb 20, 2025 23:22 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Rainey. He is the Executive Vice President of Operations and Finance at Penske Media Corporation (PMC). PMC's powerhouse portfolio includes brands like Billboard, Variety, Dick Clark Productions, and South by Southwest. The two men discuss the importance of courage in forging your own path, the value of mentorship, and the power of creative innovation by recognizing your strengths. They also dive into key financial strategies, including budgeting and investing wisely. Don’t miss this exceptional conversation, only on Money Making Conversation Masterclass! #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Group of Five Guys' Podcast
Group of Five Guys Podcast! Ep. 173 Top Brands in the G5 | Mon. Feb. 3rd, 2025

Group of Five Guys' Podcast

Play Episode Listen Later Feb 4, 2025 75:54


On this episode of The Group of Five Guys Podcast, The GOFG are talking the top Group of Five Brands in each conference. Who has great brand recognition and how did they get there. Stay on top of it all with your favorite morning football show, The Group of Five Guys Podcast!SUBSCRIBE:https://www.youtube.com/@GroupofFiveGuys WEBSITE:http://www.groupoffiveguys.com/ MERCH: https://groupof5guys.onechaptr.com/group_of_5_guys_2-24/shop/products/all?page=1 Subscribe and follow the Group of Five Guys!@groupoffiveguys@Sprouse_68@Tyler_J_Tipton@JMurphyLee SPONSOR THE SHOW OR BUSINESS INQUIRES: Email: groupoffiveguys@gmail.com Direct Message on Twitter: ​https://twitter.com/GroupOfFiveGuys#G5 #groupoffiveguys #G5LiveSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Times Ticking
The Top Brands and Types of Wristwatches That are Trending Right Now

Times Ticking

Play Episode Listen Later Dec 30, 2024 4:11


If you have an appreciation for the latest trends and styles and understand the importance of choosing a reliable brand, you're in the right place. Let's dive into what's trending in the world of wristwatches and explore the insights from watch connoisseurs about today's top timepieces.

Designing Tomorrow: Creative Strategies for Social Impact
Rewind: How Top Brands Win Your Attention. Every Time.

Designing Tomorrow: Creative Strategies for Social Impact

Play Episode Listen Later Dec 24, 2024 15:02 Transcription Available


REWIND: This episode was originally released in Season 1, Episode 2. New episodes from Season 3 will drop in 2025. —Today, you'll consume 74GB of information. That's the equivalent of watching 16 movies. In one day. Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our attention, designed by the world's smartest minds.But as the volume of information we consume grows each day, our capacity as humans to focus and make sense of the world remains basically unchanged. And this is the essence of the attention economy—where information is no longer the scarce commodity; instead, our attention is the prize to be won.In today's episode, we'll cover What, exactly, the attention economy is and how the world's most successful brands have mastered it to gain an unfair advantageThen, we'll break down the 4 key pillars these brands use to win in the attention economy and how you can apply them to to your social impact strategyResources:The Revolution is Digital: A Manifesto for Today's Social Impact LeaderWe Are For Good Podcast: How to Grow Your Social Impact in the Attention EconomyThe ROI of Brand Building4 Scroll-Stopping Digital Experiences to Inspire Your Nonprofit's Content3 Must-Have Digital Elements Every Social Impact Organization NeedsCommunity Building Might Not Feel Like Your Core Work, But It Should BeListeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Creativ Rise Podcast
209. What Top Brands Will Pay Creatives For In 2025 & Future Content Trends w/ Jordy Merry of @zorali

Creativ Rise Podcast

Play Episode Listen Later Dec 19, 2024 51:56


In today's episode Joey sits down with Jordy Merry - the Narrative Architect at Zorali, aka the head of content. Jordy shares his journey behind building out the content & strategy for the rapidly growing outdoors brand Zorali. We talk about the balance between creativity and data-driven strategies when building content, emphasizing the need for brands to act as media companies, building a unique creator voice, aligning with brand values, the differences between creating paid and organic content and what brands want from a creative. Follow Jordy - https://www.instagram.com/jordymerry Follow Zorali - https://www.instagram.com/zorali Shop Zorali - https://www.zorali.com Aiming to build a 6 figure creative business in 2025? Join the Creativ Rise Mastermind - where we help you build a 6 figure foundation in just 6 weeks. Applications for Round 13 of the 6 Week Mastermind open on March 2nd, 2025 - join the early access list today - https://www.creativrise.com Watch Mastermind Grad success stories! - https://www.creativrise.com/seewhatispossible _______________________________ Shop Courses and Tools to grow your business - www.creativrise.com/shop One of the most common questions we get from creatives is “how do I know what to charge?!” So we decided to make a seamless, web-based, un-complicated pricing calculator for creatives. Whether you're in the commercial space or wedding space, there's a pricing calculator in there for you! It's free for a limited time, so get check it now here: https://www.creativrise.com/pricingcalculator Share this episode with a friend who needs to hear this. Even better - share this episode on your IG story and TAG us (@creativrise, @joeyspeers, @christyjspeers) and we will repost you! Watch this episode on Youtube Free Resources

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech
#119 Techie Dani : Becoming a Tech Influencer for Top Brands

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech

Play Episode Listen Later Dec 10, 2024 50:09 Transcription Available


Ever wonder what it would be like to be a Tech Influencer? Tune in to be inspired by the incredible journey of Danielle Hern, better known as @TechieDani, who sheds light on her transition from her corporate 9-5 role at Intel to becoming a full-time content creator who has flexibility and full creative license in her life now.  As a tech influencer with over half a million followers, Dani reveals the catalyst for discovering her passion for smart home technology content. Her story shows how passion, authenticity and the knack for making complex tech accessible can turn a simple creative outlet into a flourishing career.Join us as we get an insider's view of the often-unseen world of content creation. Dani shares the nitty-gritty of producing tech content, from product testing to the art of scripting engaging videos. Balancing her role as a part-time stay-at-home parent, she discusses the challenges of growing a personal brand and the potential for expanding her team. Despite the hurdles, Dani expresses gratitude for the flexibility and unique opportunities the creator life offers, especially when it comes to family time.Explore the ever-evolving landscape of influencer marketing, especially within the tech industry. Dani dives into her experiences with major tech brands, emphasizing the importance of maintaining audience trust while navigating brand collaborations. The conversation also touches on the emotional aspects of content creation and setting boundaries to ensure mental well-being. Dani's insights into leveraging personal uniqueness and the supportive nature of the content creator community offer invaluable takeaways for aspiring creators.Resources: ·       Dani on TikTok·       Dani on Instagram·       Dani on YouTube·       Dani on X·       Dani on Facebook·       Shop Dani's Recommended ProductsSupport the showWhen you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.

Fashion Crimes Podcast
Top Black Friday Sales You Need To Know | EP 224

Fashion Crimes Podcast

Play Episode Listen Later Nov 29, 2024 23:33


Why You Can't Miss This Episode!  From fashion-forward gifts to stylish steals, this week's episode will be your best holiday shopping buddy. We're not just listing sales, we're empowering you to shop with confidence, humor, and a plan. Plus, this is guaranteed to leave you inspired and ready to tackle your holiday shopping without wanting to cut someone. #wepromise   Also? Believe it or not, Fashion Besties, Black Friday is here, and we are here to make sure you're ready to shop smarter—not harder.   Whether you're hunting for designer steals, cozy outerwear, statement jewelry, or the perfect gift for someone special, this episode is your ultimate guide. #nailedit   Holly's curated list of must-shop brands and tips will help you navigate the best black Friday sales...all while avoiding holiday brain damage and last-minute shopping chaos.   Plus, she's dropping some fun facts about the origins of Black Friday, a dose of holiday humor, and heartfelt gratitude for the Fashion Crimes community during her personal health journey.   Key Talking Points: 1. Top Brands to Shop: Highlights include sales from Saks, Nordstrom, Macy's, and designer brands like Ulla Johnson, Ellie Tahari, and Rag & Bone.   Don't worry, we've got insider #hottips for navigating these deals with ease.   2. Outerwear and Accessories: From Moose Knuckles to Columbia, Holly uncovers the best outerwear finds and why luggage, bag charms, and travel accessories make great gifts this season. #listenup   3. Jewelry & Shoe Deals: Stuart Weitzman's extra discounts, Nike's family-friendly sneaker sale, and stunning costume jewelry brands like Alexis Bittar and Ana Luisa—all curated to make you like a rock star gift giver. #inthebag   4. Small Business Saturday and Why It Matters: Saturday, November 30th, Small Business Saturday is more than a shopping day—it's a movement that champions local entrepreneurs and strengthens our communities. We love supporting local brands and small businesses!   We are super passionate about shopping small businesses FIRST, because every purchase has a ripple effect: it helps a local dreamer thrive, creates jobs, and keeps your neighborhood vibrant and unique.   When you shop small, you're not just buying a product; you're investing in creativity, quality, and individuality. #yyyaassssss   Shoutouts to some of our favorite small businesses and items this year:   Chan Luu Jewelry: A designer who started in her garage and now creates breathtaking jewelry, cashmere, and fine clothing. Her pieces are timeless and make fabulous gifts for any stylish bestie, family member—or yourself!   Farm Rio: A bold, colorful brand with ethically made designs that give back to the planet, perfect for those who love fashion with a purpose.   Travel and Tech Accessories: Holly raves about small brands featured on sites like Travel and Leisure, offering unique gadgets like credit card-sized chargers and sleek packing cubes—ideal for the tech-savvy traveler on your list.   Explore local shops in your 'hood! From boutiques with one-of-a-kind clothing to small cafes selling handmade goods, supporting these businesses isn't just a holiday trend; it's a year-round commitment to fostering diversity in the retail world. So, this Small Business Saturday (and every day), show some love to the little guys who make a big difference!   Closing Note: This episode is more than a shopping guide—it's a fast ticket to make your list a completely brilliant, fool-proof holiday shopping plan.   Tune in for Holly's signature wit and wisdom, and don't forget to share your best Black Friday finds with her. #DOIT Listen now for additional links and information on top black Friday sales you need to know for 2024.  -Join us every week to get this free fashion and shopping content delivered straight to your inbox every. Single. Week. -Subscribe to our YouTube channel to watch exclusive interviews with designers and small brand professionals changing the fashion industry for the better.  -Follow and engage with us and don't forget to show us your black Friday scores! See you next week!

Trade Legends
SOCIAL MEDIA INFLUENCERS in CONSTRUCTION... What NOT to do!!

Trade Legends

Play Episode Listen Later Nov 26, 2024 48:40


E89 | SOCIAL MEDIA INFLUENCERS in CONSTRUCTION... What NOT to do!! Trade Legends Construction Podcast Alex and Mark sit down with Troy, the tradesman behind the brilliant 'surface protection' company Dusty Boys that all trades will use, from plumbers to carpenters, plasterers to electricians.... and I'm sure you've seen it all over social media. Troy is a carpenter by trade, something he was able to achieve without the need for an apprenticeship as he learnt his trade skills on the job, but the work doesn't stop there. A few years ago he decided to start a second "trade" type company, specialising in products that protect homes, floors, working areas and properties from the mess created by electricians, plumbers, carpenters, decorators and construction workers. With clever marketing and a keen eye for business, Troy was able to make his dream a reality. We sit done in this episode of the Trade Legends Podcast and talk all things trade, protection, social media ideas and much more Check out our DISCOUNT CODE for Dusty Boys, as well as many other Top Brands: https://tradelegends.uk/discounts/ #tradesman #construction #podcast Guests this week: Troy @dustyboys.uk (Insta) Hosts: Mark @MJTiffPlumbing Alex @alexinsley ⭐ Supported by Tradify | https://tradifyhq.com/ | @TradifyHQ

Youth Culture Today with Walt Mueller

The folks at emarketer.com recently released their list of Gen Alpha's top coolest brands. Gen Alpha is that cohort of kids born between 2013 and now. These are the kids we call digital natives, as they have never known life without smartphones, and as a result, they are heavily influenced by the marketing and content they encounter online. The streaming services YouTube and Netflix come in at number one and two. At number three sits Amazon, which is also a place to stream content, but more importantly offers handheld access into the world of finding and purchasing just about anything, along with all the marketing that goes with that. While there are good things to be accessed on YouTube, Netflix, and Amazon, we also know that there is content we need to supervise, moderate, and even limit. And because each of these platforms market all kinds of product, we need to use them as an opportunity to nurture kids into stewarding their time and money to God's glory.

Bringing Business to Retail
The Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob Hewetson

Bringing Business to Retail

Play Episode Listen Later Oct 24, 2024 47:39


Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.  Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin

Smart Franchising with Fransmart
The Vibe Restaurants Effect: How Irfaan Lalani Built 125 Locations Across Top Brands

Smart Franchising with Fransmart

Play Episode Listen Later Oct 1, 2024 62:43


Join Dan Rowe as he sits down with Irfaan Lalani, co-founder and CEO of Vibe Restaurants, who went from starting with one Little Caesars location to now running over 125+ restaurants across multiple brands, including Little Caesars, Wingstop, and Whataburger. Irfaan talks about the challenges of scaling in small markets, the importance of people in franchising, and the "vibification" process that sets his restaurants apart. He offers an honest look at turning around struggling locations, emphasizing that strong leadership and letting managers take ownership are key to thriving. For anyone serious about growing a franchise, Lalani's journey offers real-world lessons you can't afford to miss.

Kaya Cast
Why your Dispensary isn't Succeeding: Tips from California's Top Brands

Kaya Cast

Play Episode Listen Later Aug 27, 2024 27:09


In this enlightening episode of Kaya Cast, we sit down with Wesley Hein, a seasoned expert from Mammoth Distribution, to delve into effective strategies for cannabis retailers. Wesley brings his rich background in the music industry and detailed knowledge of the cannabis supply chain to share invaluable insights on navigating the complexities of the market.Topics we cover include:- Supplier-Retailer Dynamics: Learn how retailers can leverage supplier relationships to enhance their business, avoid common pitfalls in pricing strategies, and why maintaining strong connections with suppliers is crucial for success.- Pricing vs. Value: Wesley discusses why lowering prices isn't always the best move and shares an interesting perspective comparing the cannabis industry to other sectors, illustrating how strategic pricing can significantly impact sales.- Promoting Difficulty Selling SKUs: Discover creative ways to push products that are slow on sales without resorting to discounts. Wesley emphasizes the importance of in-store education and engaging directly with consumers to enhance product velocity.- Staff Training Tips: Crucial strategies for retailers on how they can work with suppliers to provide compelling, effective training for their teams.- Ground Game in Marketing: What does a strong ground marketing game look like? Wesley explains the need for a robust, hands-on approach in a highly competitive space like California.- Future Plans for Mammoth: Wesley shares exciting developments at Mammoth Distribution, including expansion plans and strategic acquisitions aimed at enhancing innovation and product diversity.Tune into this episode for a deep dive into mastering cannabis retail strategies with one of the industry's most dynamic figures. Whether you are a new dispensary or looking to scale up, Wesley's insights will guide you in the right direction.Stream Now on Spotify, Apple Podcasts, or your favorite podcast platform! Don't forget to subscribe to Kaya Cast for more insightful episodes aimed at helping you thrive in the cannabis industry. Find out more about Mammoth Distribution at:https://www.linkedin.com/company/mammothdistribution/https://www.linkedin.com/in/wesleyhein/Highlights00:00 Introduction and Welcome00:16 Challenges Faced by Retailers00:59 Pricing Strategies in Retail02:54 Supplier and Retailer Dynamics07:25 Training and Educating Staff14:43 California Market Insights20:07 Future Plans and Innovations25:18 Closing Remarks and Contact Information#KayaCast #CannabisRetail #WesleyHein #MammothDistribution #SupplierRetailerDynamics #PricingVsValue #PromotingDifficultySellingSKUs #StaffTrainingTips #GroundGameMarketing #FuturePlansMammoth #CannabisIndustry #DispensaryTips #ScalingUp #InsightfulEpisodes #Podcast #CannabisCommunity #RetailStrategies #Innovation #ProductDiversity #ExpertAdvice #MarketComplexities #SupplierRelationships #CompetitiveSpace #CaliforniaCannabis #StreamNow #Subscribe #ApplePodcasts #Spotify #FavoritePodcastPlatform

The Influencer Marketing Factory Podcast
Securing Top Brands w/ Justin Moore

The Influencer Marketing Factory Podcast

Play Episode Listen Later Aug 14, 2024 22:35


In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.

Wolf Talk
From Corporate Cubicles to Creative Campaigns: Alex Qian's Photography Journey with Top Brands

Wolf Talk

Play Episode Listen Later Aug 14, 2024 65:46


Alex Qian is undoubtedly one of the most skilled photographers of our time. He's dabbled in every medium of photography you can imagine; from humble roots in real estate gigs, to world-class nature photography, to large-scale collaborations with brand names like Xbox. Making it as a photographer professionally is never easy, but luckily Alex has plenty of tips and experiences to share, as well as many beautiful images to admire. Learn all about Alex's journey in this episode of the CinePacks Podcast.Follow Alex - https://www.instagram.com/_alexqian00:00 - One of My Biggest Breaks: Alex discusses his breakthrough with Xbox and the start of his creative career.00:21 - The Move to L.A.: Why Alex left his corporate job in Chicago for a new life in Los Angeles.00:55 - Building a Following: The early days of Alex's social media journey and how it led to brand opportunities.03:00 - Urban Exploration & Rooftopping: Alex's love for urban photography and the thrill of exploring new heights.09:08 - First Big Brand Deal: How Alex landed his first major campaign with Xbox and the lessons learned.12:45 - Navigating Brand Expectations: Alex talks about the importance of balancing creativity with client expectations.14:44 - Creative Campaigns with Xbox and Halo: Behind the scenes of Alex's innovative Halo shoot and the challenges of working with big brands.26:00 - Light Painting & Drone Photography: Alex explains his techniques and the art of creating stunning visual effects.32:00 - The Value of Authenticity: Why Alex believes in showing the creative process and being authentic in his work.41:19 - The Story Behind the Shot: Alex shares a wild story about nearly losing his camera after an epic shoot.52:00 - Future Projects & Advice: What's next for Alex and his advice for aspiring photographers and content creators.Support the Show.

RV Maintenance Tips and Information for the DIY
↓ Episode 154 – The New Trend – On Demand RV Water Heaters and What You Should Know!

RV Maintenance Tips and Information for the DIY

Play Episode Listen Later Jul 5, 2024 29:07 Transcription Available


This is Eric Stark with The Smart RVer Podcast, Delivering the Smarts you need to enjoy the freedom of the RV Lifestyle without the fear of breaking down! Enjoying the RV Life: Eric explores the value of a Jase Case from Jase Medical. The Jase Case comes with several different types of medications that can be invaluable for any RVer or traveler. The medications are the types you will most likely need when traveling locally or abroad. This is a must-have product for every Smart RVer. Staying On The Road: Eric Delves into the world of On Demand RV Water Heaters. Often called Tankless Water Heaters, they have become a new trend with some staying power and purpose for RVers. If you are looking for an endless hot water supply in your RV, an on-demand RV Water Heater might be for you. You have a powerhouse of choices with Top Brands such as Suburban, Fogatti, Furrion, Lippert, and Girard. The Suburban Advantage is the On Demand Water Heater, which gives the Smart RV Seal Approval. Although the Girard, Furrion, and Fogatti On Demand Systems are not to be ignored, they are great products for The Smart RVer seeking Endless Hot Water. Suburban On Demand RV Water Heaters - Advantage and ST Furrion RV On Demand Water Heaters - Insta Shower Line Girard/Lippert On Demand Tankless RV Water Heaters Furrion Tankless On Demand RV Water Heaters The Next Stop: In this Episode, Eric explores Biloxi and Mississippi and highlights some of the great historical attractions for the curious visitor. Eric also makes sure to explain that Biloxi is a great adventure for any RVer who wants to explore some of the most beautiful and historic parts of the United States. RVers are used to having plenty of amenities while enjoying the camping lifestyle.  RV Envy: Eric gives a detailed description and reasons why the new Lippert LatchXtend RV Travel Trailer and Fifth Wheel Door Lock with an Extension handle is so awesome. It brings a new level of safety to entering your trailer or fifth wheel. With a 14” extension, this is a great product for young and old RVers. Check it out at Sunpro Mfg Check out the YouTube video! Our Online Resources: The Smart Rver YouTube Channel - Check Out Our No-Nonsense YouTube Videos...

XR AI Spotlight
The Secret of Building Virtual Worlds for Top Brands

XR AI Spotlight

Play Episode Listen Later Jun 12, 2024 50:58


Michael Potts teaches XR worldbuilding at UCLA Extension, has been working with XR technology for the past 28 years and is the CEO of Polycount, An award-winning agency that for the past 24 years has been building digital worlds and immersive experiences for some of the largest companies in the world. By listening to this episode you will learn: How to build virtual worlds on less or more known platforms like Roblox or Fornite How the team uses AI in their workflow The incredible potential he sees for the Vision Pro  *** Subscribe to XR AI Spotlight weekly newsletter

The Dad Edge Podcast (formerly The Good Dad Project Podcast)
How to Persuade Stubborn Minds with Michael McQueen

The Dad Edge Podcast (formerly The Good Dad Project Podcast)

Play Episode Listen Later Jun 3, 2024 54:49


Michael McQueen is a multi-award winning speaker, change strategist, and bestselling author of 10 books who has helped top brands like Google, Toyota, and Mastercard navigate uncertainty. A regular commentator on TV and radio, he has spoken to over 500,000 people across 5 continents and shared the stage with figures like Bill Gates, Mel Robbins, and Steve Wozniak, earning induction into the Professional Speakers Hall of Fame. Today, Michael McQueen and Larry Hagner discuss the concept of being "mindstuck" and how it affects our ability to change our minds easily. They explore the importance of building trust and creating a safe environment for effective persuasion, especially when dealing with children and teenagers. Michael also shares valuable insights on how to approach conversations with kids, emphasizing the power of aspiration, authenticity, and vulnerability in guiding their behavior. The conversation delves into the significance of asking open-ended questions and avoiding confrontational language, such as starting questions with "why." Michael then highlights the impact of encouragement and storytelling in influencing children's decisions and behaviors. He emphasizes the value of being open-minded as a parent, acknowledging when children offer new perspectives and being willing to learn from them.  www.thedadedge.com/477 www.thedadedge.com/alliance www.michaelmcqueen.net www.mindstuck.net The Spirit of Fatherhood  

UBC News World
Top South Florida Impact Windows Supplier Compares Top Brands: PGT vs CGI

UBC News World

Play Episode Listen Later May 10, 2024 2:40


PGT or CGI windows? Impact Windows Center's (772-444-7504) blog post will help you choose which hurricane-resistant window is best for your home. Visit https://impactwindowscenter.com/blogs/iwc-blog/pgt-vs-cgi-impact-windows-best-hurricane-resistant-solutions-compared for more. Impact Windows Center City: Boynton Beach Address: 3547 High Ridge Rd Website: https://impactwindowscenter.com/ Phone: +1 772 444 7504 Email: contact@impactwindowscenter.com

Inboxing, The Podcast about Email Marketing
How Top Brands Craft Winning Emails: Insights from Action Rocket's Ben Clay

Inboxing, The Podcast about Email Marketing

Play Episode Listen Later May 2, 2024 31:25


I'm thrilled to welcome Ben Clay, a Senior Designer at Action Rocket, to analyze some innovative email campaigns from well-known brands. This episode offers an up-close look at three creatively crafted emails, each showcasing unique interactive and personalized elements designed to engage and reactivate audiences. Here's what we explored: Bluey    We start with a charming email from Bluey, featuring an invitation to a special wedding episode. The invitation, designed to look like it's pinned to a refrigerator, opens with a delightful confetti effect when clicked, making for a memorable user experience. We delve into how this interactive element not only captures attention but also enhances user engagement, and would create a truly memorable experience for Bluey fans. Nespresso Next, we review a Nespresso email tied to the coronation of King Charles. The email includes an elegantly set table image, where users can click on different elements to learn more about the products featured. We discuss the effectiveness of this interactive approach in promoting a product line, emphasizing how it adds depth to the shopping experience and connects the brand to a significant cultural event. Sky Sports Concluding with Sky Sports, we examine a reactivation campaign targeted at customers who had previously canceled their subscriptions. This campaign leverages extensive personalization, using past data to highlight each customer's favorite teams and players. It features a dynamic GIF that cycles through exciting moments in various sports, from football to racing. We explore how personalized content and visually engaging elements can remind former subscribers of the value and excitement that Sky Sports offers, potentially encouraging them to reconsider their decision. Ben shares his expertise on how to effectively combine design principles, interactivity, and personalization to craft emails that resonate with recipients. Whether you're refining your strategy or seeking fresh ideas, this episode is packed with actionable insights to help you elevate your email marketing campaigns. Tune in to Inboxing for more expert analyses and discussions. Don't forget to subscribe and rate us on Apple and Spotify! Thank you for listening! Be sure to rate and review Inboxing on Apple Podcasts. 

Designing Tomorrow: Creative Strategies for Social Impact
How Top Brands Win Your Attention. Every Time.

Designing Tomorrow: Creative Strategies for Social Impact

Play Episode Listen Later Mar 26, 2024 13:23


Today, you'll consume 74GB of information. That's the equivalent of watching 16 movies. In one day. Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our attention, designed by the world's smartest minds.But as the volume of information we consume grows each day, our capacity as humans to focus and make sense of the world remains basically unchanged. And this is the essence of the attention economy—where information is no longer the scarce commodity; instead, our attention is the prize to be won.In today's episode, we'll cover What, exactly, the attention economy is and how the world's most successful brands have mastered it to gain an unfair advantageThen, we'll break down the 4 key pillars these brands use to win in the attention economy and how you can apply them to to your social impact strategy*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.comThank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.Resources:The Revolution is Digital: A Manifesto for Today's Social Impact LeaderWe Are For Good Podcast: How to Grow Your Social Impact in the Attention EconomyThe ROI of Brand Building4 Scroll-Stopping Digital Experiences to Inspire Your Nonprofit's Content3 Must-Have Digital Elements Every Social Impact Organization NeedsCommunity Building Might Not Feel Like Your Core Work, But It Should Be

Armstrong & Getty On Demand
The Top Brands of Underwear

Armstrong & Getty On Demand

Play Episode Listen Later Mar 20, 2024 35:14 Transcription Available


Hour 4 of A&G features... More on the pursuit of happiness... Trump now leads Biden in 1 important category... More proof...this is the most election of our lifetime... Final Thoughts.  Stupid Should Hurt: https://www.armstrongandgetty.com/See omnystudio.com/listener for privacy information.

Content Disrupted: Bold Takes on Brand Marketing
How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin

Content Disrupted: Bold Takes on Brand Marketing

Play Episode Listen Later Feb 1, 2024 34:51


When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance of brand and performance marketing, and why understanding the synergy between brand storytelling and performance analytics matters for businesses aiming to thrive in today's competitive market landscape.

Opinionated Podcast
Directing Top Brands + Artists & Camera Skills | Jalen Terry - Fambo Films | Off-Topic Ep.102

Opinionated Podcast

Play Episode Listen Later Jan 29, 2024 70:55


In the latest episode of Opinionated Media's Opinionated Off-Topic, hosts Cam and Carlos welcome Jalen Terry, owner and director of Fambo Films. With a passion for capturing moments from a young age, Jalen's work has taken him to collaborate with some of the biggest brands and artists in the world. Despite the success, Jalen's aim has remained true: to create memories and spread joy with those he works with. This episode promises to be a fascinating conversation about the creative process of filmmaking, the importance of staying true to your passion, and the joy of creating lasting memories through visual storytelling. Tune in to hear Jalen's insights and experiences in the world of film. Jalen Terry Instagram: https://www.instagram.com/fambofilms/Website: https://fambofilms.biz/ LinkTree: https://linktr.ee/itsFambo Opinionated Media Website: https://www.opinionatedmedia.co/ Listen on Spotify: https://open.spotify.com/show7A6em4rhbVZke6IQowPvWr?si=kh2MopDbQDOVeKSXegGyAg Listen on Apple: https://podcasts.apple.com/us/podcast/opinionated-media/id1494633104 Watch on Youtube: https://www.youtube.com/channel/UCU3aJC6U_yc91vXLAel2kLw Follow us on Instagram: https://www.instagram.com/opinionated_media/ Follow us on Twitter: https://twitter.com/opinionateddP Follow us on TikTok: https://www.tiktok.com/@opinionated_mediais_from_webapp=1&sender_device=pc Cam's Socials Instagram: https://www.instagram.com/cam_juice/ Twitter: https://twitter.com/bigbanggthierry Carlos' Socials Instagram: https://www.instagram.com/mojica22/ Twitter: https://twitter.com/Klinixx_ --- Support this podcast: https://podcasters.spotify.com/pod/show/opmedia/support

Brand Master Podcast
292 | 6 Powerful Employer Branding Strategies Top Brands Use

Brand Master Podcast

Play Episode Listen Later Jan 4, 2024 9:42


You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here!

Unpacking the Digital Shelf
Real-World Examples of How Top Brands are Using AI on the Digital Shelf

Unpacking the Digital Shelf

Play Episode Listen Later Dec 11, 2023 61:07


AI's impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren't taking advantage of AI-based tactics risk falling behind the competition, but they're surrounded by questions about how to get started with AI and what the new era of content creation will look like. In this audio rebroadcast of a recent Digital Shelf Institute webinar hosted by Lauren Livak Gilbert, learn how fellow digital leaders like Todd Hassenfelt from Colgate and Pam Perino from Ghirardelli approached the same questions. Eli Orkin, VP of Marketing at Vizit, also joins to map out how AI-fueled data can drive measurable performance improvements on the digital shelf.

Out of Bounds with Bo Bounds
10-19-23 Keith Kinkade on Top Brands for Holidays

Out of Bounds with Bo Bounds

Play Episode Listen Later Oct 19, 2023 28:22


Keith Kinkade of Kinkade's Fine Clothing joins the show live in the BankPlus Studio talking about new arrivals and upcoming events. The holidays are right around the corner and Keith talks about their process of taking the store to you for the Mistletoe Market. Keith looks at how Christmas will be here and gone before you know it and how he will be ready to finally rest. Kinkade's Fine Clothing is partnered with many local brands and Keith goes through partnerships that bring you the best clothes. Keith tells Bo about his kids and the lawn business they built and sustained. Bo and Keith talks high school football and the big game in the area this weekend. Out of Bounds is sponsored by BetterHelp. Visit BetterHelp.com/BOUNDS today to get 10% off your first month Learn more about your ad choices. Visit megaphone.fm/adchoices

Running The Pass
Is Chipotle Still Worth It? Top Brands For Teens, What's Up w/ Wow Bao? and Is Ozempic Putting Restaurants Out Of Biz? Plus- How To Attract Investors

Running The Pass

Play Episode Listen Later Oct 16, 2023 27:31


Connect with Closed Monday Instagram: ⁠⁠⁠@closedmondaypodcast⁠⁠⁠ Email: ⁠⁠⁠kyle@four-turns.com⁠⁠⁠ Special Offers Take a screenshot of you listening to the show, and tag @closedmondaypodcast, and I'll send you a FREE Closed Monday t-shirt. Subscribe & Share If you found value in this episode, please subscribe and share it with your friends and network. Your support helps us bring you more actionable insights every week! --- Send in a voice message: https://podcasters.spotify.com/pod/show/closedmondayshow/message

DTC POD: A Podcast for eCommerce and DTC Brands
#292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Sep 28, 2023 51:57


Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:Monitoring affiliates regularly for compliance.Preference for historical partnerships and familiarity.Meeting with affiliates and ensuring transparency.Asking for referrals and recommendations from other brands.Benefits and challenges of affiliate marketing for brands.Optimizing strategies and working with affiliates who add value.Creating effective landing pages and reducing attribution leakage.Timestamps4:20 Brand growth, affiliate strategy, initial setup.5:10 Affiliate marketing popular, but brands frustrated.8:51 Independent media buyers bring valuable expertise. Large or small creators offer loyal audiences.12:42 Influencers demand upfront fees for branded content. Instead, opt for performance-based payments.18:30 Custom discount codes, tracking links, attribution, platforms.19:29 Monitoring platforms, optimizing traffic, adjusting payouts.23:29 Importance of many creatives, leveraging brand, optimizing landing pages for affiliates.30:02 “Affiliate credits lost, but exclusive offers help.”32:27 Media buyers rely on affiliates for insights. Content affiliates less important but provide incentives.35:20 Different responsibilities: media buyer, affiliate, guidelines.40:00 Affiliate compliance is challenging, human errors inevitable.43:38 Marketplaces for cash back include student, executive, and medical worker focus. Coupon-based cash back not preferred. Incentivized traffic uses rewards for desired actions.45:57 Affiliate monitoring: historical partnerships, transparency, referrals.49:48 Whitelisting is important for improving brands' conversion rates and ad performance.Shownotes powered by Castmagic

Boujee Best Friend
The Influencer World: How to Get Paid, Negotiate Deals, and Partner with Top Brands ft. my manager Brooke Donohue

Boujee Best Friend

Play Episode Listen Later Sep 25, 2023 58:12


In this episode, we dive into the world of influencer management, content creation, and all of the nitty gritty that happens in the influencer universe. Join me as I sit down with my ride-or-die confidante and remarkable manager, Brooke Donohue! Brooke is part of the Hermana Agency – and the ultimate #BossBabe of influencer management. She is a superstar talent manager who knows how to navigate for her clients and stays hella organized while doing so. Her skills are unmatched, hence why she is my manager.  Brooke and I are giving you the inside scoop on influencer life, navigating influencer contracts and campaigns, and pro tips on how to choose the *perfect* brands to collaborate with. Whether you're a seasoned content creator or just a fan of the 'gram, this episode has something for everyone. Tune in and let us guide you toward success in the world of influencers, as both a content creator and manager.  Episode highlights - About Brooke Donohue  - How Brooke scouts her talent  - Providing value as an influencer  - Why you should sign with an agency  - Building a sense of community as a content creator  - Picking the right agency  - Finding a manager who CARES - Brooke's day in the life as a talent manager  - Prioritizing tasks at work  - Paid ad usage  - Exclusivity when working with brands - What it is like to create brand campaigns  - Doing research work for your campaigns  - Deciding what events to attend as an influencer  Timestamps 0:00- 2:00 | About Brooke  10:00- 15:40 | How Brooke scouted Koko 15:40- 28:10 | Life as an influencer and influencer manager   28:10 33:40 | Typical day for Brooke  33:40- 38:30 | Tips for looking at contracts as an influencer  38:30- 49:00 | What it looks like to create a campaign with a brand  49:00- 53:00 | Why influencers go to events  53:00- 59:49 | Questions for Koko and Brooke  CONNECT WITH BROOKE: https://www.instagram.com/brookedonohue_/   https://www.instagram.com/hermana.agency/   CONNECT WITH KOKO: https://www.instagram.com/kokobeaute/ https://www.tiktok.com/@kokobeaute https://www.instagram.com/boujeebestfriend https://boujeebestie.com  https://m.youtube.com/@KokoBeaute

Serious Sellers Podcast auf Deutsch: Lerne erfolgreich Verkaufen auf Amazon
#94 - Händler Strategie Spezial: Wettbewerber Recherche auf dem nächsten Level

Serious Sellers Podcast auf Deutsch: Lerne erfolgreich Verkaufen auf Amazon

Play Episode Listen Later Sep 25, 2023 25:41


Haben Sie jemals darüber nachgedacht, wie Sie mit Amazon Brand Analytics die Top-Marken und Bestseller identifizieren können? Stellen Sie sich vor, Sie könnten die effektivsten Keyword-Strategien Ihrer größten Konkurrenten kennenlernen und nutzen. In dieser spannungsgeladenen Episode geben wir Ihnen genau diese Einblicke. Gemeinsam erforschen wir die Möglichkeiten von Helium 10, einem Tool, das Sie dabei unterstützt, Ihre Konkurrenten auf Amazon genau zu analysieren und deren Aktivitäten und Erfolgsgeheimnisse zu entschlüsseln. Kommen Sie mit auf eine Reise in die Welt der Verkäuferstrategien, Keyword-Optimierungen und PPC-Trends. Wie können Sie die Suchbegriffe und PPC-Trends Ihrer Konkurrenten analysieren und Ihre eigenen Strategien verbessern? Und was ist das Geheimnis hinter der Nutzung von Helium 10, um das Beste aus diesem Tool herauszuholen? In dieser Episode wird das alles und noch mehr enthüllt. Wir gehen auch auf verschiedene Pläne von Helium 10 ein und erklären, wie Sie einen Rabattcode erhalten können. Um keine neuen strategischen Einblicke und Tipps zu verpassen, abonnieren Sie unseren Podcast und bleiben Sie immer auf dem Laufenden. Lassen Sie uns gemeinsam die Amazon-Welt erobern und die Konkurrenz überholen! In Folge 94 des Serious Sellers Podcast auf Deutsch, Marcus diskutieren: 01:15 - Recherchiere die besten Suchbegriffe aus der Hochsaison 02:25 - Finden den Bestseller mit der Amazon Brand Analytics 04:44 - Neu: Historische Keyword Recherche mit Cerebro 10:08 - Welche PPC Suchbegriffe machen den Umsatz der Amazon Produkte 14:54 - Werde Alamiert über Rabatt Aktionen deiner Konkurrzen mit Insight Dashboard 21:50 - Schlage deine Wunschfunktionen für Helium10 vor Transkript Marcus Mokros: In der heutigen Episode erwarte dich wieder eine Verkäuferstrategie-Spezialausgabe. Wir gehen über Helium 10 und wie du es Maximum daraus holst, und hier in dieser Episode speziell durchleuchten wir unsere stärksten Konkurrenz. Wie haben Sie sich entwickelt mit Ihren Keyboard-Strategien? Wie haben Sie Ihre Keyboards, ihre Suchbegriffe optimiert aktuell, aber auch in der Vergangenheit, zu speziellen Events Und wie kannst du dir anzeigen lassen, welche Aktivitäten deine Konkurrenten über den Tag durchführen, zb. Preiserhöhnen, rabattaktionen schalten, ihr Listing bearbeiten? All das erfährst du in dieser Episode. Hallo zusammen und willkommen beim Serious Seller Podcast auf Deutsch. Mein Name ist Markus Mockross, und das ist die Show, in der wir alles um Amazon, fba, private Label besprechen, was Unzendler, auf Deutsch gesagt, ernsthafte Umsätze generiert. Daher auch der Name der Show Serious Seller Podcast auf Deutsch. Marcus Mokros: Und damit kommen wir direkt zum Punkt 1. Konkurrenzumsätze in der letzten Saison. Wofür kann das interessant sein? Ja, stell dir mal vor, du hast ein Produkt, was du dir gerade angucken möchtest, und das hat aktuell Nebensaison. Wenn du jetzt recherchierst nach den Umsätzen deiner Konkurrenten, nach den Suchbegriffen, die sie verwenden Du bekommst nur unrelevante Daten. Vielleicht ist es sogar so, dass viele Händler aktuell gar nicht anbieten, weil sie in der Nebensaison gar keine Lagerkosten haben wollen und keine PPC-Werbung schalten. Und du breitest dich vor mit einer Basis von Daten, die komplett anders sein wird, so bald die Käufer kommen in der Saison, und darum dreht sich unser erster Heck. Und als erstes wollen wir dann mal rausfinden, wen wir überhaupt unter die Lupe nehmen wollen als unseren Konkurrenten. Marcus Mokros: Wie machen wir das denn, wenn der gerade gar keine Produkte aktiv hat? Dafür gibt es eine Möglichkeit, und zwar die Amazon Brand Analytics. Dafür kannst du es benutzen. Wenn du deine Marken registriert hast bei Amazon und in der Markenregistrierung bist, hast du das Tool. Das ist ziemlich cool, Das zeigt ja einiges an Daten, und deswegen wollen wir es jetzt benutzen. Marcus Mokros: Nimm mal hier ein Beispiel Wir wollen Strohhalme verkaufen, aber Sonderstrohhalme mit Weihnachtsmotiven. Jetzt, wo ich die Episode aufnehme, anfang September die Sommerferien sind gerade vorbei Absolut unrelevant, niemand kauft die Dinger, und deswegen kannst du auch davon ausgehen, dass die Suchergebnisse komplett anders sind. Die Leute schalten dafür keine Werbung, die sind vielleicht nicht mal findbar. Deswegen unser Ziel mit der Brand Analytics von Amazon. Wir wollen jetzt erstmal überhaupt die Bestseller identifizieren, und dafür locken uns im Cell Essential ein und rufen die Brand Analytics auf und wählen als Datum das Datum, was für uns relevant ist, zum Beispiel der letzte Dezember. Der ist doch sicherlich recht relevant, um die Umsätze von Weihnachtsstrohhalm anzugucken, Und deswegen wählen wir als Zeitraum den Dezember aus letzten Jahres, 2022, und setzen den Zeitraum auf Monatlich. Wir wollen uns den ganzen Monat angucken lassen, und damit schicken wir die Anfrage ab und bekommen von Amazon jede Menge Daten zurück Und unter anderem auch, wer denn die meisten Klicks bekommen hat in der Kategorie, wer die Top Brands waren, wer der Bestseller waren, und das interessiert uns, wer ist der Bestseller für den wichtigsten Suchbegriff in dieser Nische? Marcus Mokros: und den nehmen wir uns damit als Basis. Falls du es nicht hast, kein Problem, du kannst es auch einfach machen mit einer Marke, die du jetzt aktuell findest, die dein Produkt anbietet. Höchstwahrscheinlich wird die auch schon letzten Dezember verkauft haben oder eben in der letzten Saison und wird ja auch jede Menge Daten geben. Dann gehen wir weiter, und das ist der nächste Schritt. Da öffnen wir Helium, tensy, rebro und das Keyword Tool, in dem wir Suchbegriffe recherchieren können, und denkt da als Anwendungsbereich einfach mal an Produkte vielleicht, die sich speziell als Geschenk eignen oder die zu einem bestimmten Zeitraum im Jahr einfach viel mehr nachgefragt werden, zum Beispiel Produkte, die für Muttertag heiß laufen, oder sei es der Suchbegriff Dekoration, frühling jetzt Anfang September wahrscheinlich absolut irrelevant. Marcus Mokros: Oder sei es Deutschlandflagen, könnte ich mir vorstellen, wird auch nicht so viel verkauft wie zum Beispiel während der letzten WM. Wenn so bald Fußball ist, europameisterschaft, da laufen Dinger heiß. Also all solche Produkte, die haben ihre Saison, und da willst du dann passend zum Datum gucken können, und das machen wir genau jetzt. Als erstes nehme uns mal die Asens, die Amazon Artikelnummern von den Konkurrenten, die wir uns angucken wollen, hier in die Zerebro Suchmaske rein, oder eben, wenn du es halt aus der Brand Analytics hast, nimmst du daraus ich habe es mal hier für das Beispiel genommen einfach die beiden passenden Strohhalmsets, die ich hier auf Amazon sehe, die solche Weihnachtsmotive haben, das ist einmal einer mit weißen Strohhalm, der goldene Punkte und Sterne hat sicherlich typisch Weihnachten und einmal einer mit komplett golden Strohhalm, und da gehe ich jetzt davon aus, das sind meine Weihnachtsmotive, die passend sind für meine Abfrage. Marcus Mokros: Die werfe ich jetzt mal in Zerebro rein und klick direkt mal auf Keywords erhalten und gucke, was mir da ausgespuckt wird als wichtigste Suchbegriffe, und da bekomme ich 1600 Keywords zurück, für den diese Papierstrohhalme auftauchen. Also Trinkhalm, gold Strohhalm, schwarz gold, weihnachtsstrohhalme sehe ich auch schon dabei. Jetzt gehe ich mal mal ein bisschen tiefer und ändere jetzt hier die Suchmasken und klicke auf Suchvolumen und sag mal, zeig mir nur Suchbegriffe an, für die die Produkte auftauchen, die mindestens 300 Aufrufe im Monat haben also wirklich Suchbegriffe, die auch wirklich viel benutzt werden. Und dann trage ich noch einen zweiten Filter ein, und zwar Position. Und da sage ich Zerebro zeigt mir nur die Suchbegriffe an mit mindestens 300 Suchen im Monat, für den meine Artikel auf Rang 1 bis 15 erscheinen, also für die ich auch noch weit oben findbar sind, und da wird es schon mal deutlich dünner. Marcus Mokros: Jetzt habe ich nur noch drei Keywords, die hier mal eine Suche passen. Das sind überraschenderweise Strohhalme-Gold, plastik-bestärk-gold und Strohhalme-Hochzeit. Also noch gar nichts mehr zu lesen von diesem Weihnachtszug begriffen, einfach weil es gerade außerhalb der Saison ist. Und jetzt lösen wir das Problem. Es gibt einen neuen Button. Den hast du, wenn du Helium-Ten mindestens jetzt in der Diamond-Version hast. Marcus Mokros: Die hatten vorher nur die Elite-Mitglieder Das Helium-Ten-Paket, was 400 Dollar im Monat kostet, und das ist jetzt eine Stufe runtergerutscht. Das ist jetzt auch zugänglich für alle Diamond-Mitglieder. Eine große Sache. Ich weiß, die Elite-Mitglieder haben das Regel benutzt und sich regelüber gefreut über das Update. Und da klicke ich jetzt mal auf den Button, Und was ich dann bekomme, ist eine Statistik, die mir zeigt, für wie viel Suchbegriffe in den Organischen suchen und in den PPC anzeigen dieses Produkt über die Zeit findbar ist. Marcus Mokros: Und was eine Überraschung in den Weihnachts-Wintermonaten sind, ist, deutlich mehr Suchbegriffe, für die es findbar ist. Und dann geht das Ganze runter. Und in diesem Balkengraf klicke ich jetzt mal auf den Dezember 2022 und klicke auf Filter anwenden. Jetzt lädt sie Reblow einmal neu Und was ist jetzt passiert? Ich habe plötzlich andere Keywords, die mir angezeigt werden, mit den gleichen Filtern, die ich vorhin benutzt habe, aber jetzt filter ich einfach den Datenstand vom Dezember 2022 und nicht mehr den aktuellen Monat, und damit habe ich diesen Suchbegriff, zum Beispiel Strohhalmhochzeit, nicht mehr drin. Ich sehe hier Strohhalme Gold, goldestrohalbe Papierstrohhalme und Strohhalme Weihnachten Eine andere Sortierung als bei meiner Suche vorhin. Marcus Mokros: Das Suchvolumen hat sich plötzlich geändert, weil wir jetzt ganz andere Daten haben. Wir recherchieren jetzt wirklich anhand der Daten in der Saison, anhand der Daten zu dem Zeitpunkt, wo wirklich die Kaufnachfrage da ist, nach unseren Strohhalmen Weihnachtsmuster, und jetzt haben wir eine ganz andere Basis, um unser Listing zu erstellen, unser Listing zu optimieren und unsere PPC Kampagnen zu erstellen. Nehmen wir ruhig noch ein zweites Anwendungsgebiet jetzt, und zwar analysiere, welche PPC Keywords den Umsatz machen und da zum Beispiel welche Keyword Rankings von einem Monat mit hohen Umsatz, und da zum Beispiel, welche Keywords speziell, welche PPC Keywords siehst du in einem Monat mit hohen Umsatz? Wenn du das jetzt mal vergleist und nimmst dir einen Monat, wo der Konkurrent einen tieferen Umsatz hat, einen deutlich tieferen Umsatz, und dann vergleiste mal, welche PPC Keywords siehst du jetzt und verstehst, welche sind weggefallen. Dann weißt du auch automatisch, welche PPC Keywords sind jetzt für den Umsatzrückgang verantwortlich. Marcus Mokros: Und die Analyse sagt dir was sind die effizienten Suchbegriffe, interessante Technik, oder zum Beispiel gibt es mehrorganische Suchbegriffe plötzlich? Das ist auch interessant zu wissen. Wächst die ganze Nische oder geben die Konkurrenten mehr oder weniger Geld für PPC aus? In dem Beispiel gerade haben wir das gesehen, dass in bestimmten Monaten gar keine PPC Werbung mehr geschaltet wurde, und damit hat Cerebro uns auch weniger Treffer angezeigt in den bestimmten Monaten. Also viele Anwendungsgebiete. Und dafür nehme ich mal hier ein anderes Beispiel Produkt, und zwar Reifentaschen, kennst du vielleicht. Marcus Mokros: Wenn es Zeit ist was ja wieder bald ist für die Winterreifen, dann kommen die Sommerreifen vom Auto runter, und manche Leute packen die dann nochmal in Reifentaschen ein, damit die auch schön sauber bleiben, nicht zu stauben oder eben beim Transport das Auto nicht schmutzig machen. Und da habe ich jetzt auch den Eindruck, dass es dafür eine sehr, sehr starke Saison geben mag. Also gehe ich jetzt mal auf Amazon und gib den Suchbegriff Reifentaschenset in die Suche ein und ziehe mir mal den Bestseller raus. Das sind hier Cienfira-Set für Reifentaschen für 18,99,. Marcus Mokros: Schöner Preis. Dir ticke ich nur mal, kopiere ich mir jetzt und füge sie hier in Cerebro ein klick auf Keywords erhalten, dann bekomme ich ja jede Menge Suchbegriffe angezeigt, für das dieses Reifentaschenset auftaucht, und zwar 619 gefilterte Keywords, die ich hier bekomme. Auch für dieses Beispiel klick ich auf Historischen Trend Anzeigen, und jetzt sehe ich wieder schön meine Grafik, in welchen Monat in den letzten 12 Monaten, in den letzten 24 Monaten, so wie es mir anzeigen möchte, sehe ich denn hier wieviel Keywords, und das unterteilt in organische Keywords und in die Anzahl der PPC Keywords. Und da fällt mir auf, dass der Anbieter zwischen Oktober und März PPC Kampagnen geschalten hat und zwischen April und September keine mehr, und seine, die die Menge der Suchbegriffe unter dir aufhinde, ist, die gehen konstant runter. Also dadurch, dass seine ppc Kampagne abgeschaltet hat, hat er weniger und weniger Umsatz. Und jetzt aktuell im September, ist die Anzahl der, der der Suchbegriffe, unter die seine, sein z auftaucht, am geringsten. Marcus Mokros: Nicht das zum Beispiel vergleiche, hatten wir hier im oktober vom letzten jahr einen Balken im Diagramm, der wahrscheinlich doppelt so hoch ist, und damit habe ich auch viel mehr Daten in dieser zeit. Was auch interessant ist, könnte einfach auch an dem produkt liegen. Oktober ist ja einfach der monat, wo die winterreifen gewechselt werden. Wo die winterreifen drauf kommen, kann es vielleicht sein, dass man diese reifentaschen bevorzugt kauft, wenn die sommerreifen eingelagert werden sollen. Und dann, wenn es der teil vom jahr ist, wo die, wo die sommerreifen mit aus auto kommen, und die winterreifen kommen, wieder in die ecke, in die garage, dann ist die nachfrage nach den taschen vielleicht nicht so hoch, weil weil die für die meisten sind die winterreifen eben sowieso nicht die schönen Räder, die besonders gut aufgehoben werden mussten, oder die Leute haben dann einfach schon die taschen, weil sie die erstmals für die sommerreifende kauft haben. Marcus Mokros: Auf jeden fall sehr interessanter schad kann man eigentlich viel von ablesen. Kommen wir zum nächsten punkt hier in dieser episode, und zwar noch mal zu insides dashboard. Da habe ich in der letzten episode schon drüber gesprochen, und das ist auf sehr viel interesse getroffen. Das hat mich gefreut, weil insidesport, das ist wirklich zum tief eintauchen für den händler, der schon sehr aktiv ist. Das ist kein anfängertool, aber umso hilfreicher für händler, die einfach weiter optimieren wollen, weil hier zieht ihr helium 10 praktisch auf der startseite, wenn ich ein lockst Daten zusammen von verschiedenen helium 10 tools, aber auch aus dem hezela essential, die du so auf einen blick nie zusammen siehst, dass erspart ihr jede menge klickerei, wenn du es dann überhaupt daran kommen würdest. Marcus Mokros: Das macht insidesport so cool, und das hat angefangen als überblick über deine eigenen artikel, und in der letzten episode ist eben der vergleich dazu gekommen, den du von deinen artikeln zu den top konkurrenten machen kannst, und das wollen wir uns jetzt noch mal genauer angucken. Wie überwachen wir deine konkurrenten? du kannst fünf konkurrenten auswählen für deinen artikel, und das kann schon sein, dass der helium 10 ein paar selber vorgeschlagen hat, aber das kannst du natürlich editieren nebenan einfach zum beispiel auf amazon suche machst und im x-ray auswählst, welche, welche verkäufe ab den höchsten umsatzwert, wirklich das relevante ähnliche produkt zu dir, und kopiert ja die asens und wir sie dort ins insidesport, und zwar nicht irgendwo, sondern wenn du auf der startseite bist, bist du auf meine produkte und das ist so ein klein feil neben deinem produkt, der nach unten zeigt. Da klar kannst du das menu einfach ausklappen und vergrößern, und wenn du das machst, dann öffnet sich eben ein kleines untermenü. Da steht dann kompetitors bzw konkurrenten, und dort kannst du dann die hinzufügen, und da siehst du jede menge interessante sachen. kommt den titel mit dem bild angezeigt, aber du siehst jetzt hier schon einige detailangaben, zum beispiel der preis, der monatliche umsatz. Marcus Mokros: Helium 10 bewertet dir die qualität von dem listing. Du siehst den fulfillment typ, ob er über amazon lagern verschickt oder das ganze selber macht. Du siehst, wieviel Varianten sein produkt hat, und du bekommst hier schon angezeigt, ob er gerade coupons schaltet, also eine werbemaßnahme, und wenn ja, siehst auch, wieviel prozent rabatt er mit den coupons einräumt. Schon mal auf den ersten blick eine sehr, sehr interessante information. Du bekommst auch die info, über wie viele suchbegriffe dein konkurrent findbar ist, und kannst darüber dann auch eben zehn. Sind da vielleicht suchbegriffe dabei, wo er nennenswerte verkäufe drüber macht, für die du gar nicht gelistet bist? das wäre doch interessant zu wissen. Marcus Mokros: Ah, da muss ich weiter optimieren, für den muss ich auch noch gerankt werden, um da mein mein maximum an umsatz rauszuholen. Oder du willst ppc werbung schalten. Auch da bekommst du angezeigt, für welche ppc begriffe ist dein konkurrent findbar, für die du nicht findbar bist. Also hat deine kampanie da vielleicht defizite. Dann willst du das auch schnell nachbessern. Aber du hast noch mehr außer diese kleine übersicht. Du kannst noch speziell alarm Einrichten und definieren. Marcus Mokros: Zum beispiel kannst du definieren Gib mir einen alarm, also eine meldung, wenn ein Konkurrent deutlich in seinem bestseller rank fällt oder steigt, also wenn er plötzlich verschwindet, wenn er plötzlich einen Umsatzrückgang hat oder eben einen gewissen Umsatzanstieg, und was du dann machen kannst, ist zu gucken, was ist da genau passiert, weil auch dafür bekommst du Alarme. Du wirst informiert, wenn dein Konkurrent etwas geändert hat, und zwar ziemlich genau. Wenn er sein Titel ändert, bekommst du das ganz genau so gesagt. Wenn der Konkurrent sein Listing ändert, wenn ein Konkurrent die Bilder ändert, wenn er mehr PPC-Werbung schaltet, und jedes Mal, wenn du siehst, er verbessert sich deutlich in seinem Bsr, in seinem Bestseller-Rank, dann willst du nachgucken, was hat er da gemacht, und siehst okay, er hat sein Titel optimiert, muss er es vielleicht auch machen, oder er jetzt seinen Listingtexte überarbeitet oder ein Foto ausgetauscht. Also auf jeden Fall sehr interessante Sachen. Du bekommst mit, wenn er sein Preis ändert, wenn er Rabatt-Aktionen machst, und kannst du vielleicht gleichziehen, damit er nicht dir die Käufe stählt. Und das Schöne ist auch, du siehst nicht nur, was er gemacht hat, sondern bei vielen Fällen siehst du auch den Vergleich. Marcus Mokros: Helium Ten Insights, der Sport, zeigt dir zum Beispiel bei dem Titel an wie ist sein neuer Titel, und in der Spalte daneben wie war sein Titel vorher? und du kannst direkt vergleichen ah, wie hat er seine Titelstruktur verändert? welche Suchbegriff hat er neu reingenommen oder welchen Wortlaut hat er neu reingenommen? sehr, sehr interessant. Damit musst du nicht raten. Marcus Mokros: Du bekommst es im Insights-Disch-Bord direkt vor deiner Augen zum Vergleichen, zum Rauslesen angezeigt, und das kannst du dir alles als Alarm konfigurieren und kannst zum Beispiel sagen ja, es schickt mir einen Alarm, wenn sich der Bestseller-Rank ändert, aber nur, wenn er deutlich ansteigt, zum Beispiel bei mindestens 25 Prozent, und informiere mich, wenn er fällt, zum Beispiel mindestens um 25 Prozent. Du kannst dir den Review-Account anzeigen lassen, wenn er, wenn sich sein Review-Account ändert, aber auch da definieren, dass es eine deutliche Änderung sein muss, zum Beispiel, wenn er plötzlich 20 Prozent mehr Reviews hat. Da willst du auch gucken, was hat er gemacht. Oder natürlich, wenn die fallen Fehler. Ich hatte da irgendetwas gemacht, was man nicht machen sollte. Marcus Mokros: Amazon ist ihm auf die Schläche gekommen und hat ihn seine Bewertungen gelöscht. Genauso bei den Sales, bei den Stückzahlen. Da kannst du auch sagen, wenn sie seine Sales, seine Stückzahlen, die er am Tag verkauft, ändern um zum Beispiel 50 Prozent, dann schickt mir in dem Fall einen Alarm. Also du hast alles direkt konfigurierbar. Das gleiche gilt auch für andere Felder, wie zum Beispiel für den Preis, und auch da kannst du entscheiden willst du einen Alarm, willst du keinen Alarm Bei einer Änderung? wie groß muss die Änderung sein, damit du einen Alarm angezeigt bekommst. Marcus Mokros: Also du kannst Inside-Dashboard wirklich zu deinem Tool machen und die Daten herauslesen, die dich interessieren. Und kann es vielleicht sein, dass es noch irgendwas gibt, wo du sagst das würde mich jetzt speziell interessieren, und da bist du jetzt gefragt. Wenn du bei Helium 10 eingeloggt bist, siehst du oben in der Navigation das Fragezeichen, das eigentlich um Hilfe zu bekommen, um den Support zu kontaktieren. Aber indem du die Menü liest du auch teilen sie ihre Ideen, neue Funktionen anfordern? also gibt es da Daten, wo du sagst, die hätte ich gern im Auge behalten, die möchte ich direkt schon beim Einloggen im Inside-Dashboard sehen. So möchte ich meine Konkurrenz analysieren und klick hier, klick auf das Fragezeichen, klick auf neue Funktionen anfordern. Marcus Mokros: Beschreib, was dir speziell im Inside-Dashboard noch einfällt, was du gerne noch analysieren möchtest. Helium 10 mit noch reihenweise Updates dafür bringen, das kann ich dir versprechen. Aber wenn du was Spezielles hast, hier kannst du selber aktiv werden und mitwirken. Was zum Beispiel demnächst kommen wird, ist, die Konkurrenz pro Variante anzusehen. Momentan siehst du einfach dein Artikel, dein Parentartikel, dafür trägst du die Asen ein. Aber bleib mal bei den Reifentaschen. Stell dir vor, du bietest Reifentaschen an für Motorräder, für Autos oder für Traktoren. Marcus Mokros: Dann hast du da bei den einzelnen Varianten wahrscheinlich schon komplett andere Konkurrenz. Wahrscheinlich wird die Nische der Reifentaschen für Traktorreifen von anderen Händlern dominiert, und deswegen wäre es schön, deine Konkurrenz pro Variante individuell festlegen zu können, und das wird in Zukunft kommen. Das Update steht jetzt kurz bevor, also da sind sie. Vieler machen, falls du kein Diamondplan hast. Also das sind die meisten Tools, die, über die ich heute gerede sind. Die sind im Diamondplan zugreifbar. Marcus Mokros: Wenn du den Platinumplan hast, siehst du vielleicht Teile davon oder gar nichts. Deswegen wird es sich für dich lohnen, wenn du aktiver Händler bist, wenn du einige Produkte hast, deinen Nutzen daraus zu ziehen, und ich kann dir nur raten, probier es mal aus, vielleicht für ein paar Monate, und du wirst sehen, dass du es täglich benutzt, und falls nicht, kannst du dich bei Helium Tanya immer zurückstufen lassen. Du kannst auf Pläne klicken und wieder zurückwechseln in deinen tieferen Plan, wenn du damit zufrieden bist und hast es zumindest einmal für dich ausprobiert. Also, wenn du es machen willst, und falls du gerade kein aktiven Rabatt hast, dann kannst du den nehmen. Marcus Mokros: Markus 10, da kannst du auch den Support anschreiben und sagen, du willst wechseln von zum Beispiel Platinum auf den Diamondplan und sagst, du möchtest aber noch einen Rabattcode nutzen, markus mit großen M, mit C geschrieben. Markus 10, das gibt dir lebenslang 10% Rabatt, und dann weißt du auch, dass du auch dann noch Spaß. Also beim Plan wechseln kannst du ansonsten nämlich kein Rabatt nutzen. Aber wenn du den Support anschreibst dafür, dann meldest du das gerne für dich das noch als Tipp dazu. Hey, ich hoffe, dir hat diese Sonderepisode gefallen, ohne Gast, aber mit ganz, ganz viel Wissen zu Helium 10, wie du es wirklich wirklich fortgeschritten benutzt. Mir ist mal Spaß gemacht, wieder Sonderepisode zu haben. Die nächste wird definitiv wieder mit Gast sein, und wenn es dich interessiert und du noch nicht abonnierst, mach's jetzt klick auf abonnieren, folgen, subscribeen, wie es in deiner Podcast App heißt, damit du auch benachrichtigt wirst, wenn die nächste Episode erscheint. Also viel Erfolg beim Ausprobieren, und wir hören uns nächste Woche wieder. Ciao, ciao.

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2X eCommerce Podcast
Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty

2X eCommerce Podcast

Play Episode Listen Later Sep 19, 2023 52:42


On today's episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eCommerce through dropshipping. Seeing the opportunity in emails, he built his own agency called OHM, which he currently manages in Dubai. With a clear vision of what his agency does, Jordan is able to help countless brands in optimizing their email marketing. For Jordan, there is a lot of opportunity in email marketing, especially for young brands that are “resource-constrained” and are looking to increase their revenue. OHM now caters to brands from the US and Australia.  It's an insightful episode as you'd hear Kunle and Jordan talk more about how to optimize email marketing per revenue, the importance of acquisition and retention, setting up your own funnel, the email's design and content, partnerships, and tools to make email marketing easier.---SPONSORS:This episode is brought to you by:TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

Brand Master Podcast
272 | How To Build A Thriving Brand Community (Examples From Top Brands)

Brand Master Podcast

Play Episode Listen Later Jul 20, 2023 14:18


Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.

Your Morning Show On-Demand
Bonus: Top Brands People Struggle To Pronounce

Your Morning Show On-Demand

Play Episode Listen Later Apr 28, 2023 3:17


Apparently, more people struggle with saying these top brands! Join John and Rose as we react to the brands people have a hard time pronouncing. Make sure to also keep up to date with ALL of our podcasts we do below that have new episodes every week:The Thought ShowerLet's Get WeirdCrisis on Infinite Podcasts

WJR Business Beat
Yelp Lists Top Brands

WJR Business Beat

Play Episode Listen Later Apr 18, 2023 1:57


Want a great brand of your own? Check out the full list of winners in the Yelp report, as well as further insights into how and why those brands are prevailing.

A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
How to Top Brands are Winning on Google Shopping (without going broke)

A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era

Play Episode Listen Later Mar 12, 2023 31:25


E-commerce is an essential retail channel, but the costs associated with selling online have become daunting.From soaring warehousing and last mile delivery costs to high volumes of returns, it can get to the point where the more you sell, the more money you lose.One cost that has gotten out of control is customer acquisition cost or CAC.Those pay-per-click ads that drive traffic also take a bit out your margins - in fact they can devour so much of your profits that many sellers are left with mere crumbs.Today Liam Patterson, co-founder of Bidnamic, a marketing technology platform that helps retailers unlock the full potential of Google Shopping, is joining us here on A Seat at The Table.Bidnamic uses AI to help retailers optimise their ad spend on Google Shopping, the leading pay-per-click advertising platform.In this episode Liam will be discussing:- How the best players are competing - and winning - using Google Shopping.- How AI can help retailers attract better traffic - rather than more traffic.- How to develop a strategy to make better ad spend decisions.USEFUL LINKS:Asianet Consultants:  https://asianetconsultants.comBidnamic:  www.bidnamic.comLiam Patterson:  Linkedin.com/in/liam-pattersonVisit A Seat at The Table's website at https://seat.fm

End Hype: Product Entrepreneurship For Impact
Licensing Ideas and Partnering with Top Brands with Stephen Key

End Hype: Product Entrepreneurship For Impact

Play Episode Listen Later Nov 28, 2022 22:48


Stephen Key is the world's leading expert on how to license a product idea and a 2018-2019 AAAS-LemelsonInvention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to complex packaging innovations. He is currently the patent strategist for Fishbone Packaging, the environmentally-friendly solution for single-use plastic rings. In 1999, he cofounded inventRight, the coaching program that has taught inventors from more than 65 countries how to harness the power of open innovation and the licensing business model to bring their ideas to market. He is the author of One Simple Idea, Sell Your Ideas With or Without a Patent, Become a Professional Inventor, and Licensing Ideas using LinkedIn. To help creative people become profitable inventors, he has written more than 1,000 articles for Forbes, Inc., and Entrepreneur magazines and published over 900 videos on his popular YouTube channel inventRightTV.LinksPersonal website — https://stephenkey.cominventRight website — https://www.inventright.comYouTube channel — https://www.youtube.com/inventRight/One Simple Idea — https://www.amazon.com/One-Simple-Idea-Revised-Expanded/dp/1522690379LinkedIn — https://www.linkedin.com/in/stephenmkey/Twitter — https://twitter.com/stephenkeymediaForbes —https://www.forbes.com/sites/stephenkey/Inc. — https://www.inc.com/author/stephen-keyEntrepreneur — https://www.entrepreneur.com/author/stephen-key

Action and Ambition
Curt Marvis Helps Top Brands Engage With Audiences In The US and Globally Across All Social Platforms

Action and Ambition

Play Episode Listen Later Nov 25, 2022 28:40


Welcome to another episode of The Action and Ambition Podcast! Joining us today is Curt Marvis, the Co-Founder and CEO of QYOU Media which operates in India and the United States, producing and distributing content created by social media stars and digital content creators. They curate, produce and distribute premium content in India, including television networks and VOD for cable and satellite television, OTT, and mobile platforms. They manage influencer marketing campaigns for major film studios and brands in the United States. Curt is also recognized globally for his vast and successful experience in traditional and digital media and his pioneering efforts in digital distribution. He previously served as Lionsgate's President of Digital Media, where he helped guide the company's broad spectrum of digital distribution agreements. Tune in to learn more!

What's Contemporary Now?
Lucien Pagès on Managing the Media Landscape for Fashion's Top Brands

What's Contemporary Now?

Play Episode Listen Later Oct 17, 2022 25:11


When it comes to the concept of “flow,” the fashion PR Lucien Pagès is Exhibit A. He has carved out a dynamic career in communications by following his instincts, keeping an eye on the big picture, and always staying true to himself. He explains to Christopher Michael in this episode that his Lucien Pagès Communications team is laser-focused on two things: identifying what makes a designer unique and then excavating that treasure for others to see. An avalanche of new communications channels has profoundly changed the media landscape since Lucien started as an aspiring designer working for legendary houses like Christian Dior and Yves Saint Laurent in the 1990s and since he founded his PR agency in 2006. Yet, his personalized made-to-measure style of messaging is evergreen. No matter the platform, Lucien's branding is all about capturing the unique humanity and vision embodied by his notable and up-and-coming clients: “The way we express fashion at its best is when we bring emotion.” Highlights: The impact of early apprenticeships with heritage couture houses like Christian Dior and Yves Saint Laurent in the 1990s—a colorful fashion epoch pre-dating social media. The importance of staying current and curious, as Lucien's mentors modeled for him, and he now models for—and derives from—the young people in his team. The role of communications in linking brand, designer, and media remains constant, even if social media has transformed the landscape. Today's marketing, PR, and brand management is all about working a spectrum of channels, from Instagram influencers and mainstream magazines to TikTok and live runway shows. Is the fashion show dead? “To the contrary,” says Lucien. It's lights, cameras, action—an expression of the industry that energizes creatives at all levels, of all ages. They've also been democratized by the advent of live streaming for an audience of millions. Web 3.0: Is it a thing? The wave may be coming, but it will break first in more tech-centric worlds and undoubtedly find adoption in the fashion industry, which took a minute to adapt to Web 2.0. Are heritage brands a thing of the past? Lucien wondered whether it was possible to establish a flagship fashion brand like Armani or Givenchy in today's environment; he sees new talents like Simone Porte Jacquemus building a self-sustaining house. Is brick-and-mortar still a thing? Lucien believes storefronts are critical to creating an immersive experience that animates design and compels customers. Why Lucien Pagès Communications keeps focused on what it does best: Harnessing the power of media influencers across all channels to bring designers and brands to life.

WashingTECH Tech Policy Podcast with Joe Miller
Fight against TX social media law heads to Fifth Circuit Court of Appeals; Abortion advocates push back against "people search" sites; Ads for top brands appeared next to child abuse content on Twitter -- Tech Law & Policy This Week

WashingTECH Tech Policy Podcast with Joe Miller

Play Episode Listen Later Sep 30, 2022 2:48


Tech sector asks Fifth Circuit to stop Texas's social media law from taking effect   The State of Texas's social media law which stops tech companies from taking down hate speech and misleading information has reached the Fifth Circuit in a motion that this organization – WashingTech – has participated in amicus filings for. We agree with NetChoice and the Computer and Communications Industry Association (CCIA) that this law impinges on platforms' First Amendment rights and the discretion Section 230 of the Communications Decency Act affords them to moderate content posted by third parties.    It would allow traditional media platforms, like Fox News, to ban progressive voices but require competing online platforms to host politically-motivated harmful content, including election misinformation.   Abortion advocates pushback against “people search” websites   Cyberscoop notes that abortion rights adovocates' privacy rights are put in jeopardy by people search websites, like BeenVerified, which share their personal contact information. Maleeha Aziz, deputy director of the Texas Equal Access Fund, told Cyberscoop that she   installed security cameras around her home because she lives in constant fear, because of her abortion advocacy, that anti-abortion extremists or solicitors will come knocking on her front door at any moment. Reuters exclusive: child pornography solicitations on Twitter have been showing up next to PBSKids ads   Several brands, as many as 30, to be exact, have had to limit their advertising on Twitter after Reuters found their ads showing up next to solicitations by pedophiles for content depicting child abuse. Disney, Coca Cola, NBCUniversal, PBS – are just some of the companies that were affected.   Privacy advocates want the FTC to tamp down on daycare apps   Privacy advocates are pushing back about daycare apps that let parents and caregivers stream videos of their babies in daycare. The Electronic Frontier Foundation (EFF) argues that these platforms host images of kids in unsecure, cloud-based storage apps, and, in one case, an app called Tadpoles for Parents, shared these images on Facebook without notifying parents of their privacy policy.

The New Wave Entrepreneur
EP204: Amazon's creepy palm reading payments system, top brands H&M and IKEA leaving Russia & More w/ Prince

The New Wave Entrepreneur

Play Episode Listen Later Aug 12, 2022 56:59


The New Wave Podcast: Daily Conversations On Web3.0, Business, Psychology, Psychedelics & More. A Show For People Seeking Spiritual, Psychological And Financial Sovereignty. Hosted Bya Best-Selling Author, Speaker and Entrepreneur Daniel DiPiazza. Join as for this episode wrapping up this week's top headlines. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ⌛Timestamps⌛(01:22) Amazon's creepy palm reading payments system(08:30) Native American boycott (15:55) Russians buy last goods H&M, IKEA as brands exit the country (22.01) Britney Griner sentenced to 9 years in prison(37:36) Biden's chip package to boost chip production ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Snubie.com Snus Podcast
Episode 34: Top Brands & Products of 2021

Snubie.com Snus Podcast

Play Episode Listen Later Jul 27, 2022 33:07


Recently, Snusbolaget.se published a Top Products / Brands list of 2021, looking at the highest selling products and brands of the past year. I thought it would be fun to sit down and look at this list! Fellow numbers geeks, come dive in with me! We also discuss Snubie news, and the latest with Artisan Snus! --- Support this podcast: https://anchor.fm/snubie/support

52 Weeks of Hustle
52 Weeks of Hustle with Brendan Kirsch

52 Weeks of Hustle

Play Episode Listen Later Jul 20, 2022 22:06


All in 24 Minutes or less… In Season 3 Episode 11, Travis sits down with Brendan Kirsch, Head of Sponsorships for Sports & Entertainment at Shift4 Payments.  Brendan started his career in the TV and Movie space before transitioning into corporate partnerships with several NBA teams.  Tune in to hear how has continued to think innovatively on helping brands and partners think outside the box. 3 Hot Topics: ✅ Utilizing Technology to Drive Revenue ✅ Acquiring Companies of Top Brands  ✅ Upcoming Trends in Sponsorship www.52weeksofhustle.com Book Available - https://www.amazon.com/dp/1735610801 Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Hollywood Bound Actor Podcast with Christine Horn: Mindset | Acting | Marketing | Auditioning
#180: Interview with Crystal Lee Brown - Booking Magnet Magic w/ Christine Horn

The Hollywood Bound Actor Podcast with Christine Horn: Mindset | Acting | Marketing | Auditioning

Play Episode Listen Later Jul 8, 2022 47:43


As we gear up for the Booking Magnet LIVE 2022 Annual Actors Conference, I'm pleased to introduce you to Crystal Lee Brown. Enjoy this interview and be sure to connect with us on social media to share your takeaways. Xo! - Christine Connect with Crystal Lee Brown here: Instagram- crystalleebrown About Crystal… Crystal Lee Brown is an Emmy® Nominated actress, audition coach and self-tape specialist. She also serves as an on-set Dialogue/Acting Coach for network television. As an actor, Crystal has landed roles on SHOWTIME, STARZ, NETFLIX, HBO, ABC, CBS, TNT, and The CW, National Commercials for Top Brands, including Pepsi, Apple, Best Buy and Walmart and feature films, including, Warner Brothers Judas and the Black Messiah and 20th Century Fox's, Hidden Figures. Currently, she can also be seen in Showtime's The Good Lord Bird and as a Recurring Guest Star on the crime drama Hightown on STARZ. Join us at the BOOKING MAGNET LIVE 2022 - Actors Conference Learn more: https://bookingmagnetlive.com/ CONNECT WITH ME ON SOCIAL: Instagram: https://www.instagram.com/actresschristinehorn/ Facebook: https://www.facebook.com/actresschristinehorn HBA Website: http://hollywoodboundactors.com/ My Official Website: http://christinehorn.com/ JOIN OUR HOLLYWOOD BOUND ACTORS ONLINE COMMUNITY: https://www.facebook.com/groups/hollywoodboundactors/ JOIN OUR HOLLYWOOD BOUND ACTORS TEXT COMMUNITY: Text the word HBA to (470) 666-7011. Standard messaging and data rates apply. --- Send in a voice message: https://anchor.fm/the-hollywood-bound-actor/message Support this podcast: https://anchor.fm/the-hollywood-bound-actor/support

The Bitboy Crypto Podcast
Top Brands Use "The Metaverse" as Clickbait

The Bitboy Crypto Podcast

Play Episode Listen Later Jun 12, 2022 4:28


As the Metaverse ushers in the next wave of innovation, it's becoming a desired vehicle for business-to-business and top brands. The guys discuss how the Metaverse can serve the corporate world and attract younger consumers.