Podcasts about brand integrity

Send us a textTransformative Leadership Insights: Lessons from Starbucks and Chili's CEOsIn this episode, hosts Jen and Todd kick off their discussion with engaging opening takes on the importance of self-care and effective leadership qualities.Jen discusses her career in the hair industry and the crucial role of self-care in achieving longevity in the profession. Todd shares a surprising statistic about American-made clothing and suggests that great leaders inspire those around them. The hosts delve into lessons from the CEOs of Starbucks and Chili's, highlighting how these leaders successfully pivot their companies by streamlining operations and focusing on fundamentals. Starbucks CEO Brian Niccol emphasizes creating a consistent customer experience, while Chili's CEO Kevin Hochman showcases innovative changes in kitchen operations that have massively increased efficiency and sales. They encourage listeners to look beyond their industry for inspiration and always be open to reevaluating and upgrading their business practices.00:00 Introduction and Greetings01:09 Opening Takes: Self-Care and Career Longevity03:09 Opening Takes: Made in America and Leadership06:14 Starbucks: Learning from a Giant07:44 Starbucks: Addressing Challenges and Innovations11:07 Starbucks: Focusing on Customer Experience17:37 Chili's: Streamlining for Success18:24 Chili's Kitchen Overhaul: Streamlining for Success19:47 French Fry Fix: Simplifying for Speed21:26 Team Insights: Listening to Your Staff23:24 Menu Slim Down: Less is More25:10 Marketing Moves: Competing with Fast Food26:51 Consistency is Key: Delivering What You Promise32:09 Fundamentals First: Mastering the Basics33:30 Final Thoughts: Continuous ImprovementLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

SUMMARYIn this episode of Right About Now, host Ryan Alford and co-host Chris Hansen dive into a dynamic mix of current events and business trends. They kick things off with the economic impact of March Madness, exploring productivity losses and the tournament's deep cultural influence. The conversation then shifts to Elon Musk and Tesla, examining public reactions and recent acts of vandalism. They also explore the evolving luxury car market, focusing on Ferrari's shifting demographics and the challenges of maintaining brand integrity. Wrapping up on a lighter note, the duo discusses astronauts' food choices in space, blending humor with sharp insights.TAKEAWAYSEconomic impact of March Madness on productivity and businesses.Cultural significance of March Madness in corporate America.Statistics related to March Madness, including financial losses and economic boosts for host cities.Discussion on the financial dynamics of NCAA athletes versus college basketball coaches.Current events surrounding Elon Musk and Tesla, including societal reactions and vandalism incidents.Exploration of the implications of Musk's actions and media portrayal.Challenges faced by astronauts during extended space missions.Insights into the luxury car market, focusing on Ferrari's changing demographics.Comparison of brand integrity and quality between Ferrari and Lamborghini.The balance luxury brands must maintain between exclusivity and profitability. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

What makes a brand memorable? And what does that have to do with not only selling a product- but recruiting top talent? On this episode of Workforce 4.0, host Ann Wyatt sits down with Emily Wilkins, Founder and CEO of Marketing Metal to discuss actionable ways that manufacturing companies can reach their target audience and their targeted talent. This conversation also touches on the importance and defining brand integrity in business, the value of networking, modern marketing strategies and even tips on how company's can leverage tools like Chat GPT for best business practices. Tune into this fun and enlightening conversation on how modern marketing strategies are not only here to tell your story, but share how rad your brand is to your customers and to talent, alike.In This Episode:-00:30: Meet Emily Wilkins- Marketing Rockstar-02:33: The Importance of Brand Integrity-06:05: Adventures at IMTS: Networking and Fun-08:50: Marketing Strategies for Small Manufacturers-12:36: Recruitment as a Marketing Function-16:33: Engaging the Next Generation Workforce-20:21: Client Interviews and Employee Stories-21:16: Ownership and Employee Satisfaction-22:32: Recruitment Marketing Strategies-25:23: Leveraging Technology in Recruitment-32:00: ADHD and Personal Productivity-34:15: Marketing Systems and Processes-35:25: Podcast and Trade Show Highlights-37:37: Conclusion and Contact InformationMore About Emily WilkinsEmily is the Founder and CEO of Marketing Metal and she's on a mission to help job shops crush their marketing by building them a Radical brand that's authentic to who they are and magnetic to those they want to attract. Her process empowers them to market their businesses simply and effectively without spending a fortune or wasting countless hours on social media. Emily uses her shiny disposition and sharp wit to help manufacturers source and shape their METAL–the stuff that makes their shop magnetic to the kinds of humans that they want to have around them. She asks hard questions and goes deep with her customers so that she can not only build them a Radical brand but help them OWN it and recognize their own Radicalness. To learn more about Emily, connect with her here.Grab your free download of her "Blueprint For A Radical Brand Message," as mentioned in this episode here.The Future of Work (and this Episode) Is Brought To You By Secchi:Secchi is a revolutionary workforce engagement tool created for organizations to make data-driven frontline decisions in real-time. By measuring and combining multiple people-related lead indicators, Secchi provides in-the-moment visibility into individual frontline employee performance, team performance, engagement/turnover risks, and positive employee behaviors all while removing the traditional barriers of administrative burden on leaders. To learn more about Secchi, check them out here.

Links Use code GGE to save from Weight It Out Meet Brian at HomeGymCon Knurled News Episode Outline (0:00) Introduction to Brian Fleck and His Journey (2:32) The Birth of Weight It Out (5:28) Design and Market Adaptation (8:25) Customer Insights and Market Demand (11:10) Target Audience and Product Benefits (14:16) Customization and Product Lineup (17:26) Challenges and Lessons Learned (20:08) Going Viral: Impact on Business (23:06) Surprises in the Fitness Industry (25:40) Collaboration Challenges and Brand Integrity (26:05) Innovative Bumper Plate Design and Development (31:26) Target Audience and Customer Feedback (40:46) Involvement in Competitions and Marketing Strategies (46:11) Innovative Sales Strategies for Home Gym Equipment (48:20) Collaboration Opportunities in the Fitness Industry (52:12) Marketing Challenges for Small Manufacturers (55:39) Building a Community Through Shared Marketing Efforts (1:00:50) Sustaining Growth in a Competitive Market (1:07:23) Future Aspirations and Market Expansion --- Support this podcast: https://podcasters.spotify.com/pod/show/garage-gym-experiment/support

Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier's founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, Glossier was ready to scale up its marketing spending. The challenge: How to do that while also preserving the brand's all-important authenticity? In this episode, Harvard Business School senior lecturer Jill Avery explains how to think about marketing when scaling a business. Drawing from her business case on Glossier, Avery breaks down how their management team incorporated paid micro-influencers to grow their brand value without undermining their credibility. She also explores how Glossier leveraged their existing community to engage new customers.Key episode topics include: strategy, growth strategy, marketing, social media, beauty care, startup, scaling, DTC, digital marketing. HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR Cold Call episode: Glossier Built a Cult Brand and a Digital Community, but What's Next? (2020)· Find more episodes of Cold Call· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

Welcome to Episode 11 of the Belkins PodcastIn this episode, Michael Maximoff sits down with Bruno Estrella, the Head of Growth Marketing at Clay and former Director of Growth Marketing at Webflow. Bruno shares his remarkable journey from playing soccer in Rio to leading growth strategies in Silicon Valley.They dive deep into the challenges and strategies of scaling startups, discussing:The pressures and privileges of handling large funding roundsStrategic budgeting and planning for hyper-growthThe complexities of Product-Led Growth (PLG) and when it's right for your businessThe role of community and ecosystem in driving growthBalancing brand integrity with aggressive marketing tacticsBruno's personal experiences transitioning from sports to techDon't miss this insightful conversation packed with actionable advice for entrepreneurs, marketers, and growth enthusiasts!Timecodes:0:00 - Intro1:57 - Introducing Bruno Estrella and Clay's $60M funding3:07 - First thoughts after closing the $60M funding round4:02 - Pressure as a privilege: Handling large funding6:38 - The anxiety of spending large marketing budgets6:51 - Clay's bold billboard campaign in San Francisco7:49 - Strategically timing marketing during Dreamforce conference8:34 - Challenges of measuring ROI on billboards9:51 - Target setting and strategic planning post-funding10:01 - 12-month growth planning and budget allocation13:22 - Scenario planning: Best case, realistic, and conservative14:07 - Collaboration with CFO and investors in planning16:18 - What makes Clay a special company16:28 - Building community and ecosystem around Clay18:00 - The flexibility and power of Clay's product20:30 - Making Clay a special place: Embracing controlled chaos23:15 - Comparing growth strategies at Webflow and Clay26:25 - Budget allocation and stress management at Webflow30:07 - Chasing opportunity vs. fear of missing out32:33 - Implementing product-led growth at Webflow and Clay35:27 - Common misconceptions about product-led growth (PLG)37:22 - Adding sales-led motion to PLG strategy40:07 - Scaling enterprise deals: From $40/mo to $40,000/year42:25 - Omni-channel vs. multi-channel marketing strategies45:25 - Importance of high volume and multi-channel in PLG46:20 - Discussing previous experience at BAMP48:25 - Risks of building services on single tactics50:06 - Hiring for leadership roles at hyper-growth companies53:35 - Traits that don't fit in startups: Need for structure55:23 - Bruno's journey from Rio to Silicon Valley56:40 - Transition from soccer to marketing57:52 - Reflections on career success and immigrant experiencesStay connected with us:

Your brand's name, image, and reputation are the pillars of its success. In this episode, we explore how safeguarding these elements builds trust, strengthens loyalty, and drives long-term growth for a small business. https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro. Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood. In this episode, we discuss the company's innovative nootropic products. We also cover: • Building the brand • Scaling on TikTok Shop • Going from niche to mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Neuro's Website: https://neurogum.com/ Neuro's TikTok: https://www.tiktok.com/@neurogum Neuro's IG: https://www.instagram.com/neurogum/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion

Josh Simons, the visionary behind Chicken & Blues Restaurants and Flamingo Cafe Bars, dives into integrating delivery services with the hospitality industry, through exclusive partnerships and technological advancements. We explore what happens when expanding into new markets while maintaining brand integrity, and some of Josh's personal reflections from his father's business.In this episode, we discuss:Personalised catering in QSR brandsThe risks that come with scaling a brandStarting Chicken and Blues in 2013 in with a tiny 8-seater setupHow Josh has been exclusive with Deliveroo for 8 yearsBalancing business growth with family lifeLinks mentioned in this episodeChicken & BluesFlamingo Cafe BarsJosh Simons on LinkedInLike the show? We'd be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

Ever wondered what it takes to build a successful international brand while juggling family life and moving around the world? Join us for a chat with Gary Lavin, the founder of VITHIT, an Irish vitamin drink company making waves in the beverage industry. Gary shares his journey, including a move to Dubai to give his kids a richer cultural experience and how playing sports shaped his leadership skills.Listen to gripping stories of how Gary defended VITHIT against copycats and get insights into building a sustainable business. He also talks about the rise and fall of the Prime drink brand in the UK and the challenges of entering tough markets.But it's not just business. Gary opens up about the joy of family life, the value of mentorship, and staying positive. From tackling fears to enjoying simple moments with loved ones, this episode is packed with personal stories and practical advice that will inspire and inform. Don't miss this heartwarming and insightful conversation with an entrepreneur who knows how to balance business with family happiness.Thanks for listening! You can watch the full episode on YouTube here. Don't forget to follow The Laura Dowling Experience podcast on Instagram @lauradowlingexperience for updates and more information. You can also follow our host, Laura Dowling, @fabulouspharmacist for more insights and tips. If you enjoyed this episode, please subscribe and leave a review—it really helps us out! Stay tuned for more great conversations.

Welcome to another insightful episode of the Scaling Secret Podcast!

Join my 8-week podcast coaching program: https://www.voics.co/coachingEverybody wants to go viral nowadaysBut, why is building an engaged audience so challenging?In today's episode, we're joined by Kane Kallaway, a content creator and former consultant, who shares his journey from the corporate world to becoming a successful content strategist. Kane shares the lessons learned from his entrepreneurial journey, the importance of developing hard skills, and the challenges of transitioning from a consulting career to content creation.We also dive into the art of building an engaging audience, creating content that resonates, and the best practices for monetizing your content without losing trust. Kane also shares his strategies for leveraging short-form content on platforms like Instagram, YouTube, and LinkedIn, and how to create a sustainable business model out of it. If this episode inspires you to refine your content strategy or simply learn from a seasoned content creator, leave a like and share your thoughts in the comments below.Kane Kallaway Socials:Instagram - https://www.instagram.com/kanekallawayYouTube - https://www.youtube.com/@kallawayMy Socials: Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1/Twitter - https://twitter.com/darren_ks(00:00) Preview and Intro(00:58) Kane's Transition from Rapper to Content Creator(04:01) Impact of Consulting on Content Creation(07:45) Hard Skills You Need to Build Wealth(11:29) How Kane Made Money through Podcasts & Crypto(15:26) The Untapped Potential of Content Creation(18:20) Challenges in Making YouTube Videos(21:32) How to Build Trust & Authority (25:39) The Reality of Podcast Clips & Discovery(27:18) How To Improve Your Short Form Content (32:44) The Importance of Consistency in Content Creation(38:38) Using Automation Tools for Engagement(42:05) Is LinkedIn Shorts The Next Big Thing?(47:24) Challenges in Building an Engaging Audience(50:34) High Ticket Offers vs. Low Ticket Products(54:14) How To Build a Community(57:12) Pricing Strategies & Building Efficient Teams (01:02:06) Challenges of Scaling an Agency(01:05:27) The Role of the CEO in Business Operations(01:08:00) The Future of Short Form Content(01:11:43) Importance of Brand Integrity and Building InfluenceSupport the Show.

Do whole foods really have the power to heal? That's the question today's guest has dedicated her life to answering. Brooke Graves is the owner of Kaleidoscope, an Arizona-based healthy restaurant chain famous for their organic cold-pressed juices and high-vibe food. We're diving into Brooke's journey from first realizing the healing power of foods through her own struggles with rheumatoid arthritis as a child, and how that experience inspired her passion for what she calls “culinary medicine” …a concept that's at the heart of every item on the Kaleidoscope menu and her desire to pursue a doctorate in clinical nutrition. That mission has propelled the success of Brooke's juice empire, scaling to seven physical locations in the last 10 years (with zero business experience!) Brooke is one of the smartest women I know and I'm so honored to share her story with you.   HIGHLIGHTS 02:50 Brooke's journey with nutrition, health, and an autoimmune disease. 06:40 Culinary medicine + healing people through food. 10:30 Breaking down the state of America's food supply today. 14:05 The journey from medical school to building a juice company. 18:30 Exponentially growing a business by putting community at the heart. 22:55 The biggest challenges of turning your passion into a successful business. 27:20 The amazing effects of putting intentional ingredients in your body. 32:15 Making whole foods “sexy” again. 36:25 Unpacking the truth about oak milk. 39:20 The ultimate vision of expanding Kaleidoscope into an educational tool. 43:05 Celebrating the major growth + intense support for Kaleidoscope.   RESOURCES + LINKS Grab your ticket for the 2024 Powerhouse Women Event August 9-10th in Scottsdale! powerhousewomenevent.com Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!    FOLLOW Brooke: @brookegraves10 Kaleidoscope Juice: @kaleidoscopejuice Visit the Kaleidoscope website: kaleidoscope.love Powerhouse Women: @powerhouse_women Lindsey: @llindseyschwartz   Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Survey from Integral Ad Science indicates social media is the media type, most likely to face serious challenges this year. Results are based on a Sept. 2023 survey of 262 US digital media experts working at ad tech companies, brand agencies, & publishers. Respondents were asked to identify the media type most vulnerable to brand risk in the next year, 52% cited social media. One reason is the risk of ad fraud.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help. Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table. His latest venture, Nova, is an early-stage startup that focuses on building powerful generative AI tools to safeguard brand integrity. With the introduction of their revolutionary products, BrandGuard and BrandGPT, Rob and his team are redefining how brands protect their content in the age of AI. With BrandGuard, brands can ensure compliance with their guidelines and style rules by leveraging Nova's meticulously crafted models. Meanwhile, BrandGPT allows brands to interact with AI in a conversational manner, providing answers to content-related inquiries.

This week our host Brandi Starr is joined by Lindsey Hawkins, Founder, and President of Be More Nimble consulting.   Lindsey is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to create impactful results in the business world. Throughout her career, Lindsey has had the opportunity to work with some of the largest brands in the world, showcasing her expertise in the fields of art, design, and communications. Her involvement in the operations of creative content and digital transformations, from large IT training programs to Fortune 500 content ecosystems, demonstrates her versatility and adaptability across various industries.   Lindsey's entrepreneurial spirit and curiosity have led her to explore different avenues within the business world. She has developed a passion for coaching, consulting, and collaborating with clients and colleagues, leveraging her diverse experiences to provide valuable insights and guidance.   Today, Lindsey serves as a strategic leader of leaders, capable of building and overseeing global teams. She understands the importance of uniting individuals toward a common goal, providing them with the necessary support and resources for success. Lindsey's leadership skills enable her to effectively navigate complex situations, make informed decisions, and drive positive outcomes for her employees, colleagues, clients, and community.   On the couch Brandi and Lindsey will tackle The Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity.   Links: Get in touch with Lindsey Hawkins on: LinkedIn Be More Nimble Instagram Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

On this episode of the In the Club Podcast by Club Colors, we sit down with Rachel Skipworth and Katie Turner, the Program Manager for Bookstore and Licensing, and Marketing Director for Business Services respectively at the University of North Carolina at Charlotte. Today, Rachel and Katie talk all about creating their school's brand in the university space. From adhering to brand guidelines to using social media, our guests pinpoint collaboration as the number 1 requirement for maintaining a brand's integrity. They talk about initiatives like "Dad Jokes with Doug" to introduce the new executive in a fun and engaging way.They also share their student-driven mascot and how to create brand champions using digital punch cards that incentivize activities with branded kits. Stick around for this episode's Hot Iron with JMo where we learn what makes our guests unique and their brand-building tips for universities!HIGHLIGHT QUOTESCreating engagement with digital punchcards and branded kits - Katie: "We created this incentive structure where if the students participate in 6 activities a semester, they get a punch for each of their activities that they complete, and then at the end they get branded merchandise. We call it the Niner Care Package.""It's an assortment of items that we ordered through Club Colors. They love them. We've had I think about 10 students out of the 70 get to their 6 punches this semester, and we've actually reduced the amount of product that we were giving away from previous semesters."Collaborating to sell apparel in Charlotte Airport - Rachel: "Hopefully in the near future we'll be able to put product in the Charlotte Airport. But besides putting product in there, we'll be able to brand different locations in the airport and directed them to that specific location to actually shop. But this is going to be the first for us to ever be able to do anything like that."Connect with our amazing guests in the links below:Rachel Skipworth | Katie TurnerIf you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!

Many people want to improve their brand's value, but it seems hard to fully understand what that means. What is my brand? Why is it so hard to convey it? How do I avoid getting lost in the crowd? In today's amazing conversation, we are joined by Brand Integrity expert Natalie Davison, who also is a realtor. Natalie's approach to branding and understanding what your brand can be is a unique and inspired lens that has helped us better understand how we are percieved. Enjoy this amazing chat! Find more of Natalie here: https://www.instagram.com/mademarrow/ nataliedavison.ca On today's Podcast: Jez F.M, Danette Fenton-Menzies, Grahame Gerstenberg, John Scollen, Natalie Davison All Magical Learning podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present. As always, if you are having trouble, you can always send us a message. Listen to/watch this podcast here: https://open.spotify.com/show/128QgGOlt293SnJkqN1w6e?si=805eef704962447b To find out more about our free content, sign-up for future webinars as well as our other services, go to https://magicallearning.com/ and sign up! You can also find us on our socials: Instagram: https://www.instagram.com/magical_learning/ Facebook: https://www.facebook.com/magicallearningteam/ Linkedin: https://www.linkedin.com/company/magicallearning/ Youtube: https://www.youtube.com/channel/UCb70j5K0EE1DLlCLCvqdsVQ? Have a Magical day!

On this episode of the In the Club Podcast by Club Colors, we feature our DesignLab Managers, Nicole Berthold, and Charlene Guthrie, as well as Crystal Puotinen, DesignLab's E-Commerce Coordinator. Today, our guests share how DesignLab works with brand advisors to come up with innovative branded solutions.They share the differences between a brand shop and a pop shop and how to retain brand integrity all throughout, including curated products. With the trend of products going sustainable, our guests share examples of how to offer products that offer this option. John invites potential partners to take the Logo Challenge (link at the bottom) and for everyone to stick around for today's Hot Iron with JMo!HIGHLIGHT QUOTESPioneering the pop shop as a solution to clients - Nicole: "A pop shop, we also have a more simple solution. It's a pop form. So is there data collection? If it's solely data collection, no payment, and it's just, “Hey, go on, pick your item”, then that's going to be a pop form. There's no payment collected. It's simply just data. So that's a solution that we actually came up with about six months ago, but to that point, that's the cool thing about DesignLab and our technology services too. We're constantly looking into different ways to provide those solutions to clients based on their needs."A brand shop with sustainable options reaches across demographics - John: "It's very consistent with the way that decision-makers at all brands are thinking because generations of staff members now are thinking deeper than a paycheck. At least, they want the option too. If you only make it about a paycheck and you only make it about getting the number, get the number, and there's no greater purpose, then you're probably going to have a lot of turnover and people that really don't steward the brand. So the whole idea of creating a brand-consistent shop like this that is aesthetically pleasing, that has a variety of options for every different type of demographic, it's really a fantastic solution." Connect with our amazing guests below:Nicole | Charlene | CrystalWant to work with DesignLab? Shoot us an email HERE or HERE.Try the Club Colors Logo Challenge! If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!

Some of the best business ideas come when we take the time to reflect on innovative ways to think outside the box. The best place to reflect is sitting on a beach in Florida, with a cold drink in your hand, watching the ocean waves.  That's exactly where Alex Boone was inspired to start Botani, a premium hemp paper company for cannabis products. From there, the idea developed and Alex has now created a company that works with cannabis producers to create premium cannabis products that are sustainable and consistent every time. Botani provides all natural hemp rolling papers and booklets, and they have invested in new equipment to reduce energy and water consumption. We also discuss brand integrity and how brands should ensure that products that are labeled as natural are actually natural. Alex Boone is managing director of Botani, maker of premium botanical and hemp paper products for cannabis use. Botani, is an offshoot of the SWM Group of Mativ Inc. (formerly SWM international), where Alex is also VP/GM alternative markets.With nearly 20 years of experience within SWM, Alex has led sales, marketing and product development teams for North American and international markets. In 2018, Alex was a part of SWM's entrance into the cannabis and hemp markets. Alex received his bachelor of arts in management from Gettysburg College. Find out more about Botani at: botani.com linkedin.com/in/alex-boone-1b2a8b13 linkedin.com/company/botani-by-swm youtu.be/KL0n-ju5bt0 instagram.com/botani_intl #BusinessIdeas #Innovation #ThinkOutsideTheBox #Reflect #FloridaBeach #AlexBoone #Botani #PremiumHempPaper #CannabisProducts #Sustainable #NaturalHemp #BrandIntegrity #NaturalProducts

What happens when you take your biggest competition and make them your business partner? That's what James Christianson and Otto Schulze did seven years ago - and they haven't looked back on their way to the top ranks of wedding photographers. In this week's episode of Own Your Business, I dive deep into James and Otto's artistic education and individual careers to learn how their unique approaches make for a successful partnership. During the conversation we dig into: - How complementary skills and mindsets create a well-rounded business - Why their clients get more with four expert eyes instead of only two - What steps they took to grow - and how they put in effort every single day This episode will provide a peek behind the curtain of how to look 5-10 years down the road, rather than just next year. And you'll see how seeds you plant today need to be fed and watered and fertilized for years before they'll bear fruit. James and Otto are two of the savviest business people I know in the wedding industry. Enjoy the insights into how they think and why they're so good at what they do.

Lauren Gajdek is the Vice President of Communications and Media at Christian Healthcare Ministries (CHM).Lauren earned a bachelor's degree in business from Bluffton University (Bluffton, Ohio) and a master's degree in international finance from University of Akron (Akron, Ohio). Her background in communications started as a student publicity assistant in the public relations office at Bluffton.She joined the CHM staff in 2003 as Communications Director, a role in which she served for 16 years. At the same time, she was an administrator of CHM's Prayer Page program for pre-existing conditions.In 2019 Lauren became CHM Vice President of Communications & Media, with oversight of the ministry's Growth Marketing, Brand Integrity, Creative Content, Digital Production, and Digital Promotion teams. In addition, she is responsible for the activities of a 24,000-watt radio station with a 24/7 online streaming service.Over the years Lauren has enjoyed volunteering at her church in the college ministry, worship team, and children's ministry. She earned a black belt in karate in 2010 and her hobbies include traveling, hiking, kickboxing, and reading.Lauren and her husband, Peter, married in 2012 and have two daughters, Isabelle and Juliette. The Gajdeks are also licensed foster parents.

Lauren Gajdek is the Vice President of Communications and Media at Christian Healthcare Ministries (CHM). Lauren earned a bachelor's degree in business from Bluffton University (Bluffton, Ohio) and a master's degree in international finance from University of Akron (Akron, Ohio). Her background in communications started as a student publicity assistant in the public relations office at Bluffton. She joined the CHM staff in 2003 as Communications Director, a role in which she served for 16 years. At the same time, she was an administrator of CHM's Prayer Page program for pre-existing conditions. In 2019 Lauren became CHM Vice President of Communications & Media, with oversight of the ministry's Growth Marketing, Brand Integrity, Creative Content, Digital Production, and Digital Promotion teams. In addition, she is responsible for the activities of a 24,000-watt radio station with a 24/7 online streaming service. Over the years Lauren has enjoyed volunteering at her church in the college ministry, worship team, and children's ministry. She earned a black belt in karate in 2010 and her hobbies include traveling, hiking, kickboxing, and reading. Lauren and her husband, Peter, married in 2012 and have two daughters, Isabelle and Juliette. The Gajdeks are also licensed foster parents.

Lauren Gajdek is the Vice President of Communications and Media at Christian Healthcare Ministries (CHM). Lauren earned a bachelor's degree in business from Bluffton University (Bluffton, Ohio) and a master's degree in international finance from University of Akron (Akron, Ohio). Her background in communications started as a student publicity assistant in the public relations office at Bluffton. She joined the CHM staff in 2003 as Communications Director, a role in which she served for 16 years. At the same time, she was an administrator of CHM's Prayer Page program for pre-existing conditions. In 2019 Lauren became CHM Vice President of Communications & Media, with oversight of the ministry's Growth Marketing, Brand Integrity, Creative Content, Digital Production, and Digital Promotion teams. In addition, she is responsible for the activities of a 24,000-watt radio station with a 24/7 online streaming service. Over the years Lauren has enjoyed volunteering at her church in the college ministry, worship team, and children's ministry. She earned a black belt in karate in 2010 and her hobbies include traveling, hiking, kickboxing, and reading. Lauren and her husband, Peter, married in 2012 and have two daughters, Isabelle and Juliette. The Gajdeks are also licensed foster parents.

This episode features an interview with Greg Sexton, Chief Operating Officer at Century 21 Real Estate LLC. Greg has been with Anywhere Real Estate, Century 21's parent company, for over a decade and has received numerous awards for his leadership. As COO, Greg leads both domestic and international operations including tech tools and apps, learning, and he oversees the field servicing staff. In this episode, Greg talks about the best-in-class tech tools Century 21 offers to employees, how to maintain the integrity of your brand, and having a game plan ready so your team knows exactly what to do in any challenging situation.Quotes*”You're always going to have an experience potentially where it's not great with an employee. And other employees watch to see how you react to a bad situation - let's call it a bad apple that might be in your organization. And I think that's just as important as how you treat those employees that are doing great. How do you also react to those employees that aren't doing the right thing?” *”There is one thing that we all have to have and maintain at all times, and that's integrity. Because the moment you lose integrity with an employee, with an outside customer, you'll never get it back.”*”Mistakes are going to happen. And when they happen, how do we learn from that mistake? We take the mistake and dissect it and figure out what's the lesson that we learned here, so we make sure it doesn't happen again.”*”The pandemic showed us we're all normal people and normal things happen in a household. And so it's amazing now that we can come on a call and there'll be 10 of us on a call, and you'll hear somebody's dog barking in the background and that's okay. In fact, that's a great thing, because we're all human and human things happen. And I actually think that it creates a lighter load from an environment perspective, that it's okay to be real, to be you.”*”Your employees are looking for you to step up and lead. And I think you do that by being very decisive. When times are tough for your employees, they want to see you stepping up and taking control and being decisive in the decisions that you make, because they want to see that everything's under control. And if you act as a leader like things are spiraling or things are crazy, guess what? They're not going to have confidence that everything's under control.”Time Stamps*[4:01] The Flight Plan: Get to know Century 21 Real Estate*[10:12] First Class: Best EX practices at Century 21 Real Estate*[21:21] Turbulence: EX lessons learned*[38:13] Advice for other EX leadersLinksConnect with Greg on LinkedInCheck out Century 21 Real EstateThanks to our friendsThis episode is brought to you by Firstup, the company that is redefining the digital employee experience to put people first and lift companies up by connecting every worker, everywhere with the information that helps them do their best work. Firstup has helped over 40% of the Fortune 100 companies like Amazon, AB InBev, Ford and Pfizer stay agile and keep transforming. Learn more at firstup.io

Your Uncompromising Coaches are BACK and in Episode 76 of the Uncompromising Entrepreneur Podcast they talking Integrity, Brand, and Brand Integrity. Listen as they deep dive the recent news with former Miami Dolphins head coach Brian Flores and his controversial firing and experience with the Rooney Rule. They detail not just his experience and what it means for the league but also what you can learn as an entrepreneur about Integrity as it relates to your brand. They then share examples of how entrepreneurs in the blockchain space are mortgaging their reputations long term for a quick buck and why it's anything but a winning formula. So press play and lock in as your Uncompromising Coaches breakdown this and share a whole heap of #GoldenNuggets with their Uncompromising Fam!  #BeUncompromising Connect with us and #BeUncompromising! Uncompromising Community on Patreon: https://www.patreon.com/uncompromising   Website: www.uncompromisingcoaches.com  Social Media Links: https://www.flowcode.com/page/uncompromisingentrepreneur 

In this episode, you'll hear from Mariah Hughes who is the Director of Marketing and Public Relations at Eastern Maine Community College. You'll hear us talk about: the importance of brand management and marketing at a two-year institution how Mariah gets it done as a one-person marketing operation how EMCC strives for access in its programs and offerings

Kyle Duford, The Brand Leader, joins Karen Rands, The Compassionate Capitalist Movement Leader, to discuss branding and how it connects with customers to be an authentic expression of the corporate culture and vision. They kick off their discussion by defining what a brand is and the role it plays in attracting customers, and then how it can impact a company and their customer relationships in the marketplace when the perception of their brand is harmed by controversy. Using the Netflix/Chappelle current events as the back drop, Karen & Kyle explore the nuances of a brand's public persona and their stated commitment to diversity & inclusion, and the effect when they don't live up to the expectation they have set with their employees and the marketplace. They wrap up by looking at how to maintain a corporate culture that is congruent with your company's public persona and brand when you return to the office, as many are, and discover new conflicts based on beliefs and behaviors. Kyle Duford was the founding publisher and editor of americanTRI magazine, gaining momentum with the booming tri-athlete boom,  and ultimately selling to a competitor. Kyle started The Brand Leader, consulting for active lifestyle brands and specializing in crafting outstanding experiences for global brands. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands. Learn more at: thebrandleader.com Karen Rands, the leader of the Compassionate Capitalist Movement and author of the Best Seller, Inside Secrets to Angel Investing, is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.  Visit http://KarenRands.co to learn how to hire her firm to identify the red flags of deal before you invest or try to raise capital. YOUTUBE: https://youtu.be/rpV_P6z2-5c

: Episode 1965 - On this Wednesday show, Andy Schreiber joins Vinnie Tortorich to talk Halloween and trick-or-treating, Bulletproof coffee, brand integrity, and more. Https://www.vinnietortorich.com/2021/11/brand-integrity-episode-1965 PLEASE SUPPORT OUR SPONSORS TRICK-OR-TREATING This year, Vinnie did give out candy to the neighborhood kids. It looked a little bit different this year -- most people left the candy outside for COVID-19 reasons. Certain neighborhoods are bustling for trick-or-treating. Others, like Vinnie's, are a bit quieter. BRAND INTEGRITY Bulletproof used to be a novel coffee brand. It was small-owned. Now, they sell a parade of crap. Gummies filled with sweeteners, and more. Vinnie feels they have always sold lies. The companies running companies like these morph, and they become corporate shills like everyone else. Buy whole foods. Avoid 'keto' products, and the like. Not many companies have integrity anymore -- but to us, it is everything. If we were ever to sell our companies, we would do our damn best to make sure our brands stay true to our mission. We never want to be in the business of stealing good intentions. Our companies are brands you can trust. FAT DOC 2 IS AVAILABLE ON iTUNES and AMAZON Please also share it with family and friends! Buy it and watch it now on iTunes to get it to the top of the charts. We need it to get big for people to see it. Here's the (BLUERAY, DVD, PRIME) (MAY NOT BE AVAILABLE YET ACROSS THE POND). And the And the https://amzn.to/3rxHuB9 [the_ad id="17480"] PLEASE DON'T FORGET TO REVIEW the film AFTER YOU WATCH!   FAT DOC 1 IS ALSO OUT Go watch it now! We need people to buy and review for it to stay at the top of iTunes pages. Available for both rental and purchase. You can also buy hardcopy or watch online at Amazon. YOU CAN NOW STREAM FOR FREE ON AMAZON PRIME IF YOU HAVE IT! RESOURCES Https://www.vinnietortorich.com Https://www.purevitaminclub.com Https://www.purevitaminclub.co.uk Https://www.purecoffeeclub.com Https://www.nsngfoods.com Https://www.bit.ly/fatdocumentary

Today's guest is Ian Ginsberg, who is a pharmacist, president, and the third-generation owner of C.O Bigelow, which is America's oldest Apothecary. In this episode, Ian and I discuss his role at C.O Bigelow and the history behind the company. Ian also discusses what makes the company so special and how they successfully cultivate brand integrity throughout all these years and the importance of storytelling to keep their brand relevant and alive. Ian goes into details about the brand heritage and how they create and choose products to touch people emotionally. We also talk about things on his to do list that he hasn't completed yet, how he's seen NYC changed throughout the years and his current stress and concern over the uncertainty of the city's future.  About C.O. Bigelow: Nestled in Greenwich Village, C.O. Bigelow was founded in 1838 by Dr. Galen Hunter, and the store was originally called The Village Apothecary Shop until it was was bought and renamed by his employee Clarence Otis Bigelow in 1880. For nearly two centuries, C.O. Bigelow has served some of the country's most prominent personalities including Eleanor Roosevelt, Mark Twain and, legend has it, Thomas Edison, who is said to have used a salve to soothe his burnt fingers while inventing the lightbulb. Since 1939, C.O. Bigelow has been owned and operated by the Ginsberg family. Daily operations are overseen by third-generation owner and President, Ian Ginsberg RPh, and his son, Alec, PharmD at C.O. Bigelow today. The brand fuses its decades of knowledge with the best of today's technology to create authentic and effective solutions to everyday problems. Many of C.O. Bigelow's formulas are based on the apothecary's original recipes—including Lemon Body Cream, which dates back to 1870—while others are inspired by ingredients found while scouring the globe.  With a focus on honest ingredients, all products are are cruelty-free and prepared with minimal preservatives. C.O. Bigelow's unique product range, brand heritage and store location continue to draw locals and tourists alike looking to enjoy a memorable shopping experience and premium products. The retailer serves a diverse clientele from its online shop and its landmark brick-and-mortar store, where a dedicated team fills prescriptions, provides personalized service, and sells a wide array of beauty and personal care products from the company's namesake brand and a collection of their favorite brands from across the globe. C.O. Bigelow products are also sold in luxury boutiques, lifestyle stores, and department stores in the US and abroad. You can find more about C.O Bigelow by visiting their website https://www.bigelowchemists.com/ and you can follow them on Instagram https://www.instagram.com/cobigelow/.  Feel free to direct any questions, comments or feedback to thecityconfessions@gmail.com regarding this podcast or episode. --- Support this podcast: https://anchor.fm/thecityconfessions/support

Your host, Warren Coughlin, talks with Jordan Trask of PreFocus Solutions, where they help their clients bring out the truth of what makes a great brand. To learn more, visit https://prefocus.solutions/

The Brand2Brand hosts takes a deeper look at why having brand integrity isn't voluntary if you want your audience to trust you. 

Value Bombs: * Why Brand Integrity is essential for freelancers and consultants who want to grow and thrive in a global economy * What honest messaging actually means - and how to make it work for your business * Why Natalie is excited about technologies that are changing the way wealth is being distributed around the world * The best books that have made an impact for Natalie and Satya * What to do when you feel ashamed of your story - and why sharing it with the world is more important now than ever before If you liked this week's episode - you'll LOVE this free training on scaling your business to $15k months and beyond. Catch it here: https://www.satyapurna.com/training ------------------------------------------ Connect with Satya on these channels around the interwebs: Facebook: https://www.facebook.com/satyapurnalive Free Group: https://www.facebook.com/groups/wealthysolopreneursquad/ Instagram: https://www.instagram.com/satyapurnalive/ Website: https://www.satyapurna.com If you liked this week's episode - you'll LOVE this free training on scaling your business to $15k months and beyond. Catch it here: https://www.satyapurna.com/training ------------------------------------------ Connect with Satya on these channels around the interwebs: Facebook: https://www.facebook.com/satyapurnalive Free Group: https://www.facebook.com/groups/wealthysolopreneursquad/ Instagram: https://www.instagram.com/satyapurnalive/ Website: https://www.satyapurna.com

In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?

In the next part of this Feature, Andy Fitzsimons, VP of Strategy at Outfit.io, shares the processes and details of Outfit. We go into the ideal customer for Outfit and what it means to use this software to the best of its ability. Especially with partner organizations, when it comes to design it is no longer required to bring on more people, but the platform itself works as a single control center for all of those involved. Fitzsimons discusses what it means to upgrade the quality of the brand through the quality of the service.   In part two, Andy discusses: Serving the Ideal Customer at Outfit; How to Put the Customer in Safe Hands; Building a Platform that’s Ever-Changing with the E-Commerce Ecosystem; Creating the Best Brand Stories; and so much more.    Join us while Ramon Vela interviews Andy in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Outfit visit: https://outfit.io/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com

Ryan Rose, CEO and President of Ohio-based Romeo’s Pizza, once named one of the top 100 pizza chains, joins Restaurant Executive Mastery podcast to talk about how investing in your people and profits will follow as long as you pay attention to the right details.

In this interview, Poonam Balan talks about the current crisis from her cross-sectoral and diverse identity's perspective. Among other things, we take a look at resilience, purpose and impact and the role of people.Poonam Balan, CEO TACTHUBPoonam is a tri-sectoral brand integrity leader who believes in the power of partnerships and human engagement to create real impact. Working across North America, South East Asia and now in Europe. Her career has spanned across six industries, from corporate communications, impact investing to helming some of the most disruptive digital strategies for national expert talent attraction and retention. She now focuses on aiding talent transformation at TACTHUB; a think-do tank which bridges talent to sustainability branding, regulation, policy, and new market trendsPoonam Balan's LinksWebsite: https://tacthub.comLinkedIn: https://linkedin.com/in/poonambalan/Challenging #ParadigmX with Xerxes Voshmgir--I love to hear your comments. Please let me know in the comments section what you thought of the interview. And it would mean the world to me if you hit the subscribe button ;) --Website: https://xerxes.re/TEDx Talk: https://xerxes.re/TEDxPodcast: https://xerxes.re/PodcastLinkedIn: https://xerxes.re/LinkedInTwitter: https://xerxes.re/TwitterFacebook: https://xerxes.re/FacebookInstagram: https://xerxes.re/InstagramYouTube: https://xerxes.re/YouTubeNewsletter: https://xerxes.re/newsletterSupport the show on Patreon https://www.patreon.com/xerxesreSupport the show (https://www.patreon.com/xerxesre)

In this episode of 'The New Abnormal' I interview Emily Hare, the Global Content Strategy Director of the Publicis Groupe. (Prior to this, she was Head of Content for Make Honey, before which she spent over a decade with Contagious Communications, where she was the Managing Editor.) In our discussion, she explains her views on a wide range of issues including behavioural influencers, how to develop an informed and educated brand voice, the vital foundation of brand trust, examples of authentic and positive brand behaviour regarding C19, the law of unintended consequences, the crucial issue of promoting diversity, economic reprioritisation, adaptive capacity re: the climate crisis, and the rise of hyper-localisation.

A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for […] The post Why a Pricing Policy Can Make or Break Your Brand Integrity appeared first on .

Daveed: https://daveed.co/   Hosts:  Brock McGoff, The Modest Man: http://www.themodestman.com Jon Shanahan, The Kavalier: http://thekavalier.com

What does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy?All this and more in episode 3 of Grow Your Brand.Access links, show notes and more by visiting www.growyourbrand.com.auKey discussion points:1) Who are your stakeholders?2) What is integrity and why is it important?3) Understanding the fundamental attribution error4) Don't let perfectionism stifle your brand5) The importance of clear communicationA quote to share"Growing a strong brand is less about being perfect and never getting a customer complaint and more about clearly communicating with each and every stakeholder by understanding their mindset and motivations." - Lauren KressTomorrow's Episode:We're going to take a look at how to build a positive reputation amongst your key stakeholders by talking about a few universal truths about what motivates human beings.Links:For today's show transcript, worksheet and video visit https://www.laurenkress.com/post/brand-integrity-and-being-worthy-of-trust-from-your-stakeholdersTweet with Lauren: @laurenkress89Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

On today's episode, I'm joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers.Today, you'll learn: Chris's path to Chipotle Ways Chipotle captures customer sentiment How authenticity for the brand starts in the kitchen Chris's vision for the Chipotle of the future Some trivia on Chipotle's founding that Adam didn't know before Advice on how to build an authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Brand Pretorius has led a massive corporate turnaround by means of Ethical Leadership. According to Brand Integrity is the crucial currency that leaders should have in order to be effective. Leadership is not Charisma, but Character. It is not Personality, but Principle. It is not a way of behaving, but a way of Being. Bertie Lourens, CEO of WastePlan interview with Brand Pretorius, ex CEO of McCarthy Motor Group --- Send in a voice message: https://anchor.fm/stories-that-inspire/message

What does it mean to stick to your guns, especially when your business, livelihood, and reputation are at stake? This week's guest is Shannon Joy, the executive producer and host of the Shannon Joy Show. Shannon shares how she found great success in building her audience as a conservative talk radio host, and then what happened when the political landscape was turned on its head by the Trump phenomenon.

On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.

With broadcast networks filled with corporate deceit and our social media feeds peppered with fake news, it's no wonder we have evolved into a skeptical social web world. So how can companies strengthen brand integrity and build consumer confidence? Tune in. For more digital marketing tips and strategies, visit rboa.com/blog

Quality Assurance Guidebook Core Competency Training Implementing the Core Competencies of the NAATP Addiction Treatment Provider Guidebook. QUALITY ASSURANCE SESSION 6 - QA 6 Marketing and Ethics: Marketing, Transparency, Financial Remuneration, Brand Integrity, Third Party Marketers, NAATP Ethics Code Compliance Panelists: Jay Crosson | Lissa Franklin | Michelle Rusk, JD | Peter Thomas

Thank you to Ann...Not only for stopping by to join the podcast, but also for suggesting the topic!

For the first episode of F.Y.I, Bhisma, Fritz and Marshella Jastine gather for a riveting conversation on fashion's current issues. Being a brand consultant for local and international brands himself, Fritz emphasises on the importance of integrity when starting your own clothing brand. And through Marshella's venture as a stylist, we learn that current issues has a hand in determining today's trends. Through this discussion, they invite you to join them in exploring various topics ranging from passion, integrity to sustainability in fashion. Tune in to hear Fritz and Marshella's thoughts on these topics and stay tuned for more episodes.

According to Gallup, less than a third of Americans are engaged at work. Yet Gregg Lederman's clients at Brand Integrity and now Reward Gateway boast 90% engagement. And 65% of them are recognized as Best Companies to Work For. What's his secret? When Gregg's father's lack of purpose and engagement caused him to go into a depression, Gregg dove into the research on purpose. The insights he discovered about what we CRAVE helped his company to transform the cultures of their clients and even led to New York Times best-selling books! Tune in to this episode to learn about the ROI of employee recognition, why you shouldn't be afraid to give too much praise and how to make it strategic. Hint: It's NOT about memorizing the mission statement! Gregg Lederman is a highly-acclaimed speaker, New York Times best-selling author and the President of Employee Engagement for Reward Gateway, a global employee engagement company. He is also the founder of Brand Integrity, a leadership development and employee engagement company. For the past 16 years, Gregg has worked with leading organizations to put into practice sustainable engagement solutions that don’t just work… they matter. These initiatives go beyond simple “thank you” programs to increase employee engagement and improve the work culture – leading to better customer experiences. All of which help to accelerate business results. [1:25] When Gregg's father went into depression due to a lack of purpose, Gregg dove into the research on purpose [2:25] The academic research on what we crave [3:50] How "bad bosses ruin lives" [4:35] The chasm between academic research and business practice [6:00] Clients had 90% engagement (compared to 30-35% nationwide according to Gallup) [7:00] Connecting Self-Determination Theory to the 3 cravings of Respect, Purpose and Relationships [8:15] The beginning of Brand Integrity and how it helps to create employee engagement [10:20] What makes recognition strategic? (Specific) Action, Values / Focus Area, Impact [13:35] Leaders as storytellers [14:50] It's not about memorizing the mission statement! [16:15] Intrinsic Motivation - It's not about motivating others, but how to create the environment where they are motivated [20:30] Multiple levels of recognition: First downs, touchdowns, championships [21:55] The importance of consistent recognition [23:00] Why leaders shouldn't be afraid of "too much" recognition [24:45] Recognition with Millennial and Gen Z Employees [27:00] Why the generations are more alike than different [31:20] How Reward Gateway's social recognition platform reinforces values [34:30] Making the case for the ROI of social recognition [39:30] How to convert a boss from a doubter to a believer in recognition Check out Gregg's books at www.gregglederman.com or learn more about his company and their social recognition platform at www.RewardGateway.com.

A critical consideration in any discussion about growing a brand is that of brand integrity. Often times hotel brands have been all too willing to compromise, within reason. But as we are seeing now with the Sheraton brand, it looks like enough is enough.

Brand compliance gets tricky when your sales team goes rogue. Find out how to give your sales team the tools they need to stay on-brand. (Sponsored by L & R.) Larry Williams joins me to show what tools exist that can help your sales and marketing teams run smoothly. Larry is the Brand Ambassador for L&R, which focuses on employing the right technologies to allow marketing departments to invest their time strategically, instead of constantly managing one-off projects. In this 3-part podcast interview, Larry shows how technology can help teams protect brand integrity and work more strategically.

There’s a time for being flexible to grow your brand and then there’s a time to tighten up. Where is your brand at on the growth curve?

A Design and Brand Consultant Esther Lemmens and I talk about her personal relationship. with her transgender partner Esther is very open about her relationship with her partner, and during the show she talks about -  How she met her (transgender) partner How their relationship developed (with her partner's hormones, reduced sex drive, asexuality, operation and  recovery) The difference between sex, gender identity and sexual orientation Gender diversity: if your partner is gender fluid, then what is your sexual identity?  The difference between open relationships and polyamory Esther Lemmens Esther moved to the UK from the Netherlands in 1999 and has been running her business, Zesty Design, ever since. She has also been in (part-time) employment with local marketing and advertising agencies over the years. Since 2014, she’s been completely self-employed, and she loves being her own boss. She started off in graphic design and project management, and then specialised in creative artworking (the technical and detailed process of preparing documents for print). More recently, she’s found that her true skills lie in brand application and implementation, working with entrepreneurs and business owners who care about consistency and excellence in their visual presentation. She’s also a natural at spotting inconsistencies, and seeing where things could be simplified, optimised, or be made more efficient. She loves getting into the details, making things look neat and tidy. Esther calls this ‘Brand Integrity’, which goes far beyond the way a visual brand is applied in a business’s client-facing documents: “To me, Brand Integrity encompasses more than just ensuring your logo is on all your documents – although that is of course important! It’s also about ensuring your brand is recognisable, and about optimising and simplifying processes. I’ve found that this helps to build trust in your tribe, makes things easier to read, and increases the professional look and feel of a business.” Besides a graphic designer, Esther describes herself as a book addict, course junkie, ethical eco-warrior, organic foodie, green tea connoisseur, holistic health geek, professional pedant and crazy cat lady, with a zest for life!

Ep 83: Latest trends v Conversion v Brand integrity The post Latest trends v Conversion v Brand integrity appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.

Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is also author of the best seller “Refuse To Give Up.” As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design, brand building which will allow entrepreneurs to design the life of their dreams!Where to find Henry:http://www.uniquedesignz.netInstagram:http://instagram.com/unique_designzFacebook:http://www.facebook.com/HenryKaminskiJrhttp://www.facebook.com/UniqueDesignzByTheHMKGroupGet Your 7 Point Brand Audit Today!https://uniquefunneldesigns.com/brandauditThe Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

Henry Kaminski Jr. is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is also author of the best seller “Refuse To Give Up.” As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design, brand building which will allow entrepreneurs to design the life of their dreams!Where to find Henry:http://www.uniquedesignz.netInstagram:http://instagram.com/unique_designzFacebook:http://www.facebook.com/HenryKaminskiJrhttp://www.facebook.com/UniqueDesignzByTheHMKGroupGet Your 7 Point Brand Audit Today!https://uniquefunneldesigns.com/brandauditThe Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

David Corbin: Keynote Speaker, Business Adviser, President of Private and Public Corporations, Inventor, Mentor and pretty good guy…..David M. Corbin has been referred to as “Robin Williams with an MBA” because of his very practical, high relevant content speeches coupled with entertaining and sometimes side splitting stories. A former psychotherapist with a background in healthcare, he has served as management and leadership consultant to businesses and organizations of all sizes – from Fortune 20 companies to businesses with less than 1 million – and enjoys the challenges of all. He has worked directly with the Presidents of companies such as AT&T, Hallmark, Sprint as well as the Hon.Secretary of Veterans Administration and others. http://davidcorbin.com Notes from the interview: Why is it important for nonprofits to be clear about their brand? You have a brand. If you don't work at defining it, your audience will. You create an impression by your actions, intent does not stop that. Everything you do adds to the impression you create. Make believe you are always being observed and act accordingly. Audit your service by experiencing your deliverable. Would you do business with your organization? When working with people to build organization framework, when to we focus on brand promise? From the beginning. Why do we exist? Who do we serve? How do we want to be known? What do we really want? Who are we really? Everything we take on needs to fit who we are at the core! Do the Brand Audit right at the beginning(Before you deliver any services or approach anyone)! Team must be fully engaged all the way through. Quality and Clarity Determine Financial Results. Growth must start at an individual level for the organization to grow. People – The only completely renewable resource of any organization! (And the most valuable) Culture is a reflection of leadership! How Do Leaders Keep Our Internal and External Brands Fresh? Integrity – Living the values of the organization. Boss Watching – Biggest Sport! Model the behaviors the brand represents. Transformation consists of a series of small steps, often many of them! It starts with one in a row! Everything counts when it comes to integrity. Leader must lead by example. The Transcript NPC Interview with David Corbin Hugh Ballou: Greetings, this is Hugh Ballou. We are live with the Nonprofit Chat. Today, we have a guest who will bring energy to a lot of different topics tonight. David Corbin is a friend of ours. We have known each other for a number of years. This is the first time we have had a live interview, so welcome and thank you for being here. David Corbin: My pleasure. I'm happy to be a live interview. I hope the other ones weren't dead. What are you trying to say, Hugh? Hugh: You're a live one, man. I like guests to start out by telling people something interesting about yourself. Why do you do what you're doing, and what is your background that gave you… The few times you and I have had some deep conversations, I have really been impressed by the depth and breadth of wisdom that you have on these topics that you talk about. Give us a little paragraph or two about David Corbin. Who are you, and what brought you to where you are today? David: Well, I'm a human being. I'm not a speaker. I'm not an author. I'm not a doctor. I'm a human being, and I play the role of a keynote speaker, inventor, and mentor. I am a guy who loves life. What can I say? If there is a way- As I did yesterday, I had a client fly out from Mexico. The objective overall was for him to be happy, healthy, prosperous, and the like. I am the guy who likes to do that and likes to be that as the extent I can continue to learn and grow. I do all of those things. As you know, you have been in my audience, and I have been in yours. I love to share ideas from a platform. I like to consult with corporations at the highest levels and then solopreneurs. I love to run my 5K every Saturday, and I love to play tennis. I love to hang out in my backyard. I look out there, and I have chickens running around and a turtle in the pool. Life is great. Hugh: You're in San Diego, California. David: I am. Home of Tony Gwynn, the famous Padre. Today I was honored to be invited to the unveiling of his statue in our little town here. I was also with his family at Cooperstown at Baseball Hall of Fame as he was inducted with Cal Ripken. I am in southern California, San Diego. The town is called Poway. Hugh: Love it. The first time we met, we were in Lake Las Vegas, and you had just published Illuminate. You're not an author, but you write some really profound stuff. You actually were in a suit and tie that day. What inspired you to write that book, and what is it about? David: I'll tell you what it's about. It's about facing the reality of situations in our life and our business. You see, I have read the positive mental attitude literature, and I have had the honor of meeting Dr. Norman Vincent Peele and some of the luminaries in positive mental attitude. I am honored to be in the latest Think and Grow Rich book, Three Feet from Gold. Nowhere in that literature does it say ignore negative issues, that we should push them under the carpet as it were. I came to realize that my most successful clients were individuals who had the courage to face those issues, not just accentuate the positive as the song goes. But rather than eliminate the negative, I learned the key is to illuminate the negative in a model that I call “face it, follow it, and fix it.” That is what Illuminate is about. It came from the realization from practical experience, that whether it is a nonprofit, a for-profit, or a for-profit that doesn't intend to be a nonprofit but ends up that way, no matter who it is, the individuals who have the courage and the character to face the problems head-on, that is what I found to be the greatest model, and hence the title of Illuminate: Harnessing the Positive Power of Negative Thinking. Hugh: What I can count on if we are having conversations is the words coming out of your mouth are not what I can expect from anyone else, because David Corbin is one of the most creative people I have ever met. I remember when we were introducing ourselves at CEO Space one time, one person said they were a consultant, and then you came along and said, “I am an insultant,” and I said, “I'm a resultant,” and your head went, Whoosh. At least one time I one-upped you. David: It's on my website now. There is an asterisk at the bottom and says, “Maestro Hugh Ballou, genius extraordinaire.” Hugh: I am honored, David Corbin. I have not seen that. A resultant in a pipe organ is a pipe that is not as long. A sixteen-foot pipe has a certain pitch. They don't have space, so they miter it, and the result is a lower tone from a shorter pipe. We actually create a bigger result without having to be bigger ourselves. We can amplify the sound by what we do. You and I, I love this Illuminate. Two weeks ago, I talked to David Dunworth, who is also an author. He has quoted you. We talked about that. You illuminate a lot of people you maybe don't even know. It's really how we amplify what other people do. I'm just energized by the fact that you're here. You have another book that is new. You've written about brand slaughter. Is that the title? David: It is. I was just on the TV news this week talking about that. It was fun. The guy couldn't get over the title. The concept is- People create their brand based upon their values and the brand promise out to the world. They put a check off and think they're done. Don't stop there. You're either building your brand—you, your employees and everyone else in your organization—or killing it. Nothing is neutral. You are either engaged in brand integrity or engaged in what I call brand slaughter, just like manslaughter in the first, second, or third degree. We can read in the news that people are convicted of manslaughter, but you don't often see people convicted of brand slaughter, except maybe in the case of United Airlines or Pricewaterhousecooper in front of 30 million people after 87 years of great service to the Oscars. I don't know if it's brand slaughter. I think they can recoup from that. However, United Airlines is going to have a hard time coming back from that brand slaughter, wouldn't you agree? Hugh: I would. It's one that got highlighted in a series of really dumb things the airline has done. We're talking to passionate people who are providing amazing value but are limited by how people perceive us. I was talking to someone on a radio interview, and he said, “There is a charity in my area, but I quit giving because I really wasn't sure what was happening.” That is part of our brand promise, who we are and what we stand for. David: That's right. When we look at the organizations that part of our charter is to serve others in an amazing way, and there is no shortage of people in the giving field, those organizations are carrying a lot of weight for the society. They are making a promise out there. By and large, they are delivering. However, there are some actions and behaviors they either are taking or their management/leadership is taking or their front line people are taking—they are taking certain behaviors that are undermining the brand and the promise of the entire organization. It doesn't have to be that way. Look, I have had great experiences on United Airlines. I truly have. I love Gershwin, so when I hear that music, it pus me in a wonderful state. I have met some wonderful people. They are not just a group of dirtbags. However, the one person who carries the credibility and reputation of the organization pulled down the asset value of the corporation, the reputation of the corporation, and created for great humor, “United Airlines put the hospital back in hospitality,” such that Southwest Airlines came out and said, “We beat our competition, not our customers.” That kind of stuff is just going to keep going because of one guy making one bad move. I want to tell the leaders, managers, supervisors, and individuals who are carrying the torch of these organizations to do what I teach in this book called an ABI, an Audit of Brand Integrity. Have every one of your employees take a sheet of paper and write down the values, write down the brand, and then write down the touchpoints they have on a daily basis with the individuals they are touching: a customer, a fellow employee, a vendor. Everyone who is carrying that brand, and that individual looks at their touchpoints and asks themselves, “How does the brand live that touchpoint?” What could I do, what might I do, what should I do, what ought I do to really boost that brand? If the organization, let's say United Airlines because we are picking on them, but I can tell you two of them I experienced today alone. But I focus in on that one. If the CEO said, “Folks, this is our brand. We are doing a brand audit. After you do that audit, come back and tell us examples of how that brand is to live in your head. Maybe even tell us some examples of what you have observed in our organization when we have committed brand slaughter.” There is a statute of limitations. Nobody is going to get busted. But it helps us to see how the brand is alive and well and being fed and nurtured and supported, and on the other side, by the law of contrast, we can see where we have fallen down so we don't fall down that hole again. That would be an amazing solution. I implore everyone who is listening, whether you are running a nonprofit or not—maybe you are going to at some point but now you are a parent or a neighbor or a member of a church or synagogue—and ask yourself: What is your brand? How are you living that brand? I think when we get serious about this, we can't solve everything we face, but we can solve anything unless we face it. This is a way of facing the opportunity of building your brand asset value. I sound like a politician. I am David Corbin, and I endorse that message. Hugh: That's right. Your passion is contagious. Our friend from Hawaii, Eve Hogan, is watching on Facebook. We have a lot of people that we know. David, there are four million 501(c) somethings. There are 10's, 6's, 3's, and government organizations. There are all kinds of tax-exempt organizations. They are charities; they are social benefit organizations. Russell and I are on the campaign to eliminate the word nonprofit. Rather than defining ourselves by what we're not, which is not correct either—we do need to make a profit to make things happen—we are social benefit organizations. We leverage intellectual property. We leverage passion. We leverage the good works and products we have for the benefit of humankind. These nongovernmental organizations that we represent have a bigger job and more important job today than ever before. There is real confusion on the whole branding thing. I want to back up a minute to a question posted a few minutes ago. How can nonprofits eliminate their brand? But I think it's important for them to know why they even need a brand and why it is important to be clear about the brand. It's true for any organization, but we are talking to nonprofits. The reason we have top-level business leaders like you on this series is we need to understand good, sound business principles to install into these organizations that we lead. Why is branding important? How do we illuminate that into the communities that want to support us but need that information? David: Let's just say this. Whether you like it or not, you have a brand. Whether you know it or not, you have a brand. These scanners- I have a scanner over there. It's a Hewlett Packard. It doesn't compare to these scanners. *points to eyes* I have a computer that we're working through. It doesn't compare to this computer .*points to brain* Everyone is walking around with these scanners and this computer, and everything counts. Whether you acknowledge it or not, you are creating an impression from the eye to the brain to the heart to the soul of who you are and what you're doing, whether you believe in it or not. I don't know if you believe in gravity or not, but if you walk off of any building in any town of any city, you are going down. It's an immutable fact. Now, thank you for the concept of the not-for-profit. Why talk about what we're not? That was brilliant. You open up my thinking. I thank you for that. I want to let all of my service providers know that everything that you do is creating an impression, whether you believe in it or not. Could you imagine if I came out and said, “I want to talk about hygiene and important it is?” *while sniffling and rubbing his nose and eyes* That would be absurd. I happen to have a 501(c)3 for anti-bullying called Anti Bullying Leadership Experience. Everything that we do is going to be carrying our mojo of the anti-bullying. Could you imagine if I started yelling at one of my vendors and pouncing on them and playing a power trip with them? That would be the antithesis of everything. The point I want to make is make believe that you are on the stage of a microscope and you are being observed in everything that you are doing because you are. And as soon as the leaders know that, they will start looking at things differently. You drive up to the parking lot, see what the front door looks like, see how you are greeted, and you are watching everything that is going on. God is my judge, I must tell you. Hugh, you know I am putting together a little wedding party for my daughter. I was at two places today, one of which the woman didn't show up to the appointment, and she needed to call me back, and she didn't later. One was a very famous place called L'Auberge Del Mar. It's five-star. When I called to make a room reservation there, I was there for seven and a half minutes before I even found someone. I eventually called the manager who called me back. I said, “I'm going to give you a gift. I would like you to call and try to make a room reservation and get the experience of what that's like.” She did. She called me back and goes, “My goodness, Mr. Corbin. I had no idea.” We need to audit all of these activities. Our service organizations, which do not have an unlimited budget that a lot of corporations might have today, must be efficient, must be effective. The best consultation you can get is from yourself experiencing your deliverables and that which it is you are bringing to the market. I just think that we don't have a lot of wiggle room for error. There is a wonderful book by Andy Grove who started a little company called Intel. You probably haven't heard of it. Andy wrote a book called Only the Paranoid Survive. I don't think he is suggesting that we walk around paranoid. I think he is suggesting a strong and deep introspection into what we are doing and how we are doing it. I want to punch that home. Please, please for the benefit of all whom you are serving and whom you could serve in the future, take this message seriously. Know that you have a brand. Live that brand. Make sure that everyone in your auspices know how they live that brand. Hugh: Those are wise words. Mr. Russell Dennis is capturing sound bites. He is very good at picking out things, and you have given him a lot of fresh meat today. David, you work with a variety of different kinds of clients, some of whom you and I both know. When you are working with them on building out the whole framework of the organization they are launching and growing, at what point do you hone in on this brand image, brand promise, brand identity? At what point in this process do you focus on that aspect? David: I believe strongly with begin in the end in mind. It's more than rhetoric. If you are a service organization, really ask the penetrating questions. 1) Why do we exist, and do we need to exist? 2) Who do we serve, and how do we serve them? 3) How do we want to be known? 4) What do we want somebody to yell over to the fence to their neighbor about our organization? When you have that, you work backwards from that. Business planning takes the existing business and carries it out into the future, but strategic planning envisions the future and works backwards from there. I take a deep dive of visualization. Actually, as you know, I am a graduate of Woodstock. I was there in 1969. So I can say not just visualization, but hallucination. I can really hallucinate on those questions. I just was in front of an audience in Atlanta and said, “What do you want? What do you really want?” I say that to businesses as I do strategic planning. Who are you? Who are you really? Then you know all of that. That is when you contemplate for your brand promise and the reputation that you want to earn because you can't demand it. Then when you do that, you get the confidence to move forward. You now have the gristmill, and everything must go through that. How does it go against our brand? Should we do that? Great, tell us how it fits into our brand. When someone does something that is off-target, how did that dent our brand, and what can we do to prevent that from happening again? In direct answer to your question, do this brand audit right form the get-go. I promise you not only does it give individuals a sense of ownership, but it gives them a sense of confidence because nobody wants to mess it up. In Europe, they take it down to the bottom line. When you ding the brand, you are actually pilfering money from the organization. Isn't that something? Imagine if we really own the brand. No one changes the oil when we rent a car because they don't have ownership. When people know what the brand is in their hands, they take ownership. What happens is when you collaborate with your people, you breed creativity and commitment. Now they are engaged, they are enrolled. Nothing can stop a service organization with passionate, engaged people. That is why I plug what you're doing, Hugh. Hugh: Thank you for that, David. That is such a vivid description of how we can upgrade our performance and upgrade the performance of the organization that we have a huge responsibility for as the leader. Perceiving ourselves as the leader doesn't mean we have to do everything. It does mean we need to be involved in the grassroots of what is going on so we can know what is actually happening. And what you talked about brings to mind that we build relationship with others in the organization. To me, that is the foundation of leadership, and it is also the foundation of communications. You gave the gift to the hotel manager that she didn't have because she was too busy doing the top-level things to get into the minutiae and figure out, Whoa, how do we look to the public? You could go to any big company in America and help them do an audit, and it would bring them immense value, probably within the first 30 seconds of your conversation. Part of what you described is part of this word that you have used, which is such a brilliant framing of how we- Everybody in Synervision is a leader. We lead from different perspectives, and we impact everybody else in the organization. We also represent the brand. We don't know who is going to go wild, like United Airlines. That was such a terrible thing for everybody, but it highlighted an underlying problem. Brand slaughter was what brought it to the fore. I bet that cost United a whole lot of money so far, not to mention future business. Let's take it back to the charities. We are doing work that impacts people's lives, sometimes saving people from drug addition or suicide or insanity. There are a lot of worthy things we are doing. We have elements going on that kill the brand. I love it when you talk about this brand slaughter thing. I'd like to put it back into context in what we're doing with this world of charities and how we need to contain this brand and empower our tribes to represent the brand and not be guilty of brand slaughter. Give us a little more food for thought, especially for charities. I work with churches, synagogues, community foundations, semi-government agencies. I find there is a similarity with everybody, that we are not aware of how the culture is represented by the people, and that brand slaughter is committed in minor ways, but also in bigger ways. I am going to shut up now and let you talk about brand slaughter and why that is so crucial for our charities. David: I look at it this way. I believe that the financial results of any organization is largely dependent on the quality of its people and the clarity of its people. Be it a service organization or otherwise, I believe everyone in the organization should create a circle. I don't mean hands holding. I mean draw a circle, a wheel with a hub and spokes. Every one of those spokes is an essential core job function for that person. If it's a leader, we know some of the spokes are delegation, communication, strategic thinking, and financial management. Those are all spokes. Whatever the position is, if you're an operating room nurse or a development manager for a service organization, you create that wheel and look at the spokes. When you do, you start rating yourself on those spokes. The hub means you're terrible. Outside at the end is a number ten. That is mastery. You get real serious with whoever you are, whatever your job is, and rate yourself on a scale of zero to ten. Where you are an eight or nine, great, pat yourself on the back. That is really cool. But don't stop there. Unfortunately, Americans tend to stop at the immediate gratification. Look at what I'm doing great. We say no. Focus in on the threes, fours, and fives. Set a goal to a six, eight, and nine, and close those gaps. I say that to my brothers and sisters who work in the serious world of service delivery. I mean what we would call service providers and not-for-profits or whatever you want to call them. When you get serious, and you rate yourself on a scale of one to ten in those areas, and you start closing those gaps, magic happens. You know what the magic is? You start building a momentum of growing yourself. You can't grow an organization unless the individuals are growing themselves. You show me an organization that does what I'm talking about: closing the gaps, setting personal goals, and getting more efficient and effective in what they do. I don't care if their building burns down; they could accomplish their mission in a tent. They could do it with dirt floors. They could do it anywhere. The saying is, “Wherever two or more people are gathered in His name, there is love.” Let me tell you. Whenever you have a leadership team and a management team that talks about building their people, the only renewable asset in an organization, no matter what happens, they will win. Every one of the employees increases their asset value. You invoke the law of control. People feel good about themselves in the extent they are moving in the direction of destiny. Their confidence goes up. Their competence goes up. People talk about going down the rabbit hole. Now you are going up this amazing spire into success, achievement, productivity, confidence, peace of mind, and self-esteem. I am passionate about that because I have seen it work. I help it work. I live it myself. I couldn't talk about it if I didn't live it, or else that would be a form of brand slaughter. Hugh: I can validate that. You live out the David Corbin brand. You illuminate the brand. Or you don't do it. You are very serious about being spot-on. You show up fully present. I have been doing the German ice cream thing. I am being Häagen-Dazs Mike. Russell, do you have a comment or a question for our guest tonight? Russell Dennis: It's a lot easier to tear a brand apart than it is to put it together. Look at United. Those guys have been around forever and a day. And in the space of a day, they have torn the whole thing down and trashed a lot of good wealth. It's very easy. Brand is about- it goes beyond a logo. People think of a logo when they think of a brand. It's not the logo; it's what is behind the logo that symbolizes something. I am going to pull a definition out of a book that a very wise man wrote, “The brand as is a tangible expression of top-performing culture comes to life when the elements including the mission are taken off the wall and put into daily action at all levels and through all individuals in the organization.” That is a big mouthful. Hugh: Who is the wise person that wrote that? Russ: Just some guy who is sitting around while we chat. Hugh: David Corbin wrote that. Russ: Brand slaughter, to me, is the ultimate thing. To say this is what we stand for and do something completely different. I think there are some people out there who are scrutinizing and are waiting for somebody to make a mistake. I have seen people do that. You run into those folks in a supermarket. People don't intentionally set out to fail, but it happens. These are things that are talked about in the Core Steps to Building a Nonprofit course. When it's building that foundation, they could lay all those things out. The time to figure out your brand is right at the outset. Who do we serve? What is in our wheelhouse? What do we have? What are we weak at? Where are our gaps? I think you have to hammer those strengths and work with them, but when you have a gap, that is where your recruiting starts. You recruit your advisors, you recruit your board. Or you look for collaborative partners. But you find a way to do it that will stay because everything rides on it. You have to have it all in place. You have to have a solid foundation to start making those plans and do the things that you want to do first. What are we going to do first? There is a big vision. I have been working with Sue Lee. We had a great conversation yesterday. I have also been working with Dennis Cole on his foundation. We are looking at some potential sponsors. We have got some things that we are going to be doing really soon that are interesting, but we are ready to break out and go out there and be a service to people by telling them they don't have to succumb to any bad circumstances they have because of an injury or major illness. You can work around that. The whole brand is about living that and walking that walk. These are pretty courageous young men I am proud to be helping. Hugh: Part of that course where you talked about- David, Russell is helping people bring in revenue to their so-called nonprofits/charities. There is a relevance. Russ, I'd like to get David weigh in on the relevance of this branding and attracting revenue, the income that we really need that is the profit that runs our charity. Russell, I'll bring it back to you in a minute, but you had illuminated some things that I wanted to get David to weigh in on. There is a monetary equivalent to the integrity in our brand that you talked about earlier. David: Yeah. Just as in the strategic planning you are asking yourself who are we serving and why are we serving and how are we serving, when you look at the individuals you are appealing to in business development, you say, “Hey, contribute to us. Support us.” When we are looking at that, we then need to reverse-engineer that. That is what I do in my visualization/hallucination. Why are they contributing? What have they contributed to before? What are they contributing to? What is going to make them feel good? How do they know they are contributing to the right organization after they contribute so they might want to contribute again? When you contemplate the psychology of that, much like you look into why people invest into businesses, you think about those donors. Then you know that the emotional connection- You guys have heard me talk about the mojo factor or the God only knows factor. Why are you contributing to them year after year? God only knows. Would you consider not contributing to them or contributing to someone else? Absolutely not. Why? God only knows. They are not sure what that emotional connection is, but you know the emotional connection. In my case, with the anti-bullying, we are looking at the ramifications of some of these young souls who have been bullied and how it impacts their lives. Individuals who are donating to that might have experienced some bullying before and know the pain they went through, as well as the imaginations throughout their life. We know that now, so we know what the mojo factor is to get that individual to know who we are, what we do, and how and why they might want to invest. When that becomes our brand, when they can see it and feel it and taste it and touch it, which it to say there is energy between what we are doing and what we are saying, from the logo and the color and the actions and our behaviors and our sounds, then when we have that going on, we have this awesome connection. Years ago, some of us are old enough to know about Ma Bell. Remember Ma Bell? And then a company came in called Sprint and they wanted to break that God only knows connection, that amazing connection between Ma Bell. Sprint came in and said. It was MCI. They said, “We are going to beat the price,” and Ma Bell came out and said, “Oh yeah? Make them put it in writing.” Ma Bell, you don't talk like that. Ma? They broke that bond, you see. That is just an example of breaking a bond. When it comes to our organizations who are listening today, the bond is that promise. The two great things that my friend Russell just discussed are 1) it's a lot easier to kill a brand than to build a brand. That is so true. And secondly, among other things Russell shared, there are some people out there who are looking for you to mess up. There is an individual looking for the rabbi to have a ham sandwich. There is an individual who is looking for the such-and-such the wrong way. They are looking for that. Why? Because it is easier to find the fault in others than to take the personal responsibility to build themselves. So when you know that, don't be paranoid. But be a little paranoid and know they are watching you. Not only are people scanning you from a neutral point of view, and those scanning you from a positive point of view, but there are also those naysayers who are looking for you to be hypocritical. They are looking for you to mess up. That is when I say have everybody lockstep in knowing what is our promise and behaving that way. You can't go after fund development and not be the brand, or you are wasting your time. Hugh: Whoa. So Russell, I have interrupted you. Were you formulating a question? We are two thirds of the way through our interview, and we are getting into the nitty-gritty. Did you have a really hard question to stump our guest with tonight? Russ: There is no stumping David. It just follows in with what I was saying. The fourth step of building a high-performance nonprofit is to be able to communicate that value that you bring to everybody you come into contact with. You have people that work in the organization. You have donors. You have people who get your services. You need to know how to do it with everyone. With people who are working with you internally, you have to set an expectation so people know exactly what they are signing up for. Understand that you are not everybody's flavor, but you are some people's flavor. When you talk to organizations or donors or people who are going to support you, here is the reality of anything you undertake: There is going to be some risk associated. If you walk in and tell them, “Everything is going to be peachy,” when you are in the service mind-frame or an entrepreneur, we can be hopeless optimists a lot of times. It has been my experience that a lot of things take twice the money, time, and effort they are going to take because we go in with those good intentions. We have to be fully transparent, especially if we discover we have some problems or snags implementing the project. The time to talk about that is as soon as you discover it and look at it and say, “Well, we may not be where we quite want to be.” Up front, transparent. Illuminate as David has talked about. That is a book that is on my shelf. I love that book. I read the thing in one sitting. A lot of people want to cover up. Or human egos want to make us look good. When we are in the business of trying to help people with some serious societal problems, you have to get the ego out of the way. That is hard to do. It makes it difficult to get organizations to collaborate or talk to one another. I have seen a lot of that, too. My philosophy is that you can get a hell of a lot done if you are not hung up on who gets the credit. It is an uphill climb often, but I think the landscape is changing a little bit. People are going into business with a socially benefited mind. They create business structures like the LLC and the B-corp and the benefit corporations. We are seeing a lot of these social enterprises crop up. People can not only make a profit but can also do some good. It's all about doing some good, but there are certain things we have to look at. It has to be run efficiently and effectively, but it doesn't matter what your tax stamp says. Hugh: There is a comment on Twitter: “Doing what you love, loving whom you serve, believing that your nonprofit is vital. I knew too many whose hearts aren't in…” That's interesting. David, do you want to respond to Russ before we go to the final set of questions here? David: Well, a couple things that come to mind. Something that you had said earlier, Hugh, and something that Russell just said. I'll start with Russell. Yes, you need to face the issue. Face a lot of issues. Look at what happened. Happily, there will be lemonade coming out of this lemon on the United Airlines. Not for that doctor, but he will get a huge settlement. That is not what he wanted. I think the industry is shifting now. I read somewhere that Southwest Airlines has changed their model around overselling seats. Sometimes it takes this type of situation for people to learn, and then they shift. A lot of people don't really appreciate their life or family until God forbid maybe a near-death experience, and that is what wakes them up. I say practice safety in driving before then, don't wait for a near-death experience. Start contemplating for the potential issues or challenges that might happen in your organization before it happens. That is the part of roleplaying what could/might happen. What could possibly happen in this situation? Those are the types of things. Don't be a negative nelly. Don't get me wrong. The government has something called Sarbanes-Oxley that says the corporation has the fiduciary responsibility to anticipate, predict, and prepare for a natural disaster. It makes good sense. You don't have to mandate that to me as a business owner. Of course, if I am manufacturing a car, I want to make sure that if the person who creates my rearview mirrors goes down, I am still going to be able to meet the needs of my organization, my shareholders, my staff, my employees. Of course I am going to do that. I don't need regulation. For crying out loud, I don't even need the Americans with Disabilities Act, which is to provide reasonable accommodations for people with disabilities. For crying out loud, that is just good sense. It is just good sense. Plus it is the right thing to do. But be that as it may, we need to face the issue before it happens. Oh by the way, be prepared for facing the issue after it happens. So Mr. President of United Airlines, anticipate if a problem goes down how you are going to handle it. Don't say he was only following procedure. There was a guy in Nazi Germany who used to say that, too. I was just following procedure. I hate to make an extreme example, but I make a point following procedure. Following procedure, pulling a guy off, breaking his teeth. Come on. To say that is just ridiculous. What Pricewaterhouse did after they had a big brouhaha in front of 33 million people, they had 87 years of doing the job really well. What happened after that is they came back and apologized. They said Mea culpa. Just like the Japanese corporate executives did if a plane goes down, they resign. They take personal responsibility. But what Pricewaterhouse did is they said: It was our responsibility, and we apologize. We are looking into it. We want to congratulate those people on camera, including Jimmy Kimmel, for handling it elegantly. Even bringing a little humor into it. We apologize from the bottom of our hearts—I am paraphrasing here—and we will get to the bottom of this. We will let you know what happens so it never happens again. You see, that ding wasn't brand slaughter. It was kind of like getting a ticket for tinted windows or a light being out. I believe we are going to forgive them after a while, but it will be hard to forgive United Airlines after they issued responsibility and took that cheap ticket out. I'm piggybacking off some of the comments you made earlier. I think it's an important point. Anticipate what can go wrong. It doesn't require legislation for that; it requires common sense. Then practice. Practice so it comes out naturally. Sir Lawrence Olivier said the key to acting is spontaneity, which is the result of long, hard, tedious practice. I say practice. Hugh: I could hear you talk all night, David. I think people would be with us this long. There are people listening to you with lots of focus. We could all reframe our own leadership. The question we threw out for people to think about is from the leadership position. My forty years of conducting, I know that what the orchestra and the choir sees is what I get. The culture is a reflection of our leadership. Representing the brand internally helps them represent the brand externally. My question to you is, in this whole spirit of illuminating- I don't know about you, but I find some leaders who have more blind spots than awareness on the impact they are having on the brand externally and internally. You can do your own inventory, but I don't think we can. We need to illuminate with some outside, impartial person asking us the right questions. David, how can a leader, especially one that has been in a position for a while, keep it fresh and illuminate our own representation of our brand internally and externally? David: I think it's about integrity. Integrity is a powerful word. It's thrown around. But integrity, the leader living the values of the business. I can't ask you to do what I'm not willing to do. They say one of the biggest sports in life is soccer, but I don't think that's true. I think the biggest sport in life is boss-watching. Seriously. I really think that. They set the culture. They set the pace. To the extent they are leading with honor and integrity, with the values and behaviors and all. I talk about illuminate, face it, follow, and fix it. One time, instead of getting out of the shower and running past the mirror, I stopped. I didn't quite like what I saw, and I saw a guy who was 40-50 pounds overweight. I thought, My goodness. How dare I talk about illuminate if I don't face it. I faced it. I am asking everyone, every leader, to face: Are you living in integrity? I followed it. I found out why I was gaining weight. I was having a glass of wine or two every night, and it brought my blood sugar down. I would eat anything that was there. There are sardines and chocolate syrup. Looks great! And then I'd go to sleep. I didn't realize I was training to be an athlete. There is an athlete who drinks alcohol and eats a lot of food at night, and that athlete is called a sumo wrestler. I was training to be a sumo wrestler. I couldn't be a leader of Illuminate and be that hypocritical. The fix it was to take small steps and make some transformation. I ask my leaders, my brothers and sisters who are leaders, to get serious. I walked into an association that has to do with diabetes, and I saw a big Coke machine there. I look at some of our organizations who are in the health industry, and they are not healthy. I did a lot of work with a company. I won't tell you the name of it, but it rhymes with Schmaiser Permanente. They are talking about their model called Thrive. And I look at some of their employees, and they are out of integrity. I say, “Don't talk about thrive. You are better off saying nothing. When I see the word ‘thrive' and see people who are grossly unhealthy, I know you are hypocritical. I wonder where else you are cutting corners. I don't like that.” Everything counts. Everything counts. I scan, I think, I feel. Maybe below the line of consciousness. But if it is not in integrity, I am not donating my time and my money to you. I am going to move on to someone who is. Any business, any organization, the leader must lead by example. When she falls down, she says, “Mea culpa. You know what. I fell down. I apologize for that. Here is my plan.” The feminization of business today is so important. Authenticity comes with that, and a lot of drive. When we have the character to say, “Whoops, I messed up, wow, that is a big difference,” that is leadership. Leadership is real. Vulnerability, authenticity, those are just words. They are being overused, but they are real. Get serious about that. Hugh: You are preaching our song. We preach that leadership is influence. We get to choose if we influence positively or negatively. Those are good parting words, but I am going to give you the chance to do a wish or thought or tip for people as we leave. I want to recognize that they can go to davidcorbin.com. David Corbin leaps over tall buildings. Do you really run a 5K every Sunday? David: Every Saturday when I am in town. Hugh: Wow. And you went to Woodstock? You know who else was there? David: My brother David Gruder. Hugh: Yes, he was at Woodstock. You and I are contemporaries. I am a little older than you are. I have never had anybody on this interview series take a sound bite from Rhapsody in Blue. He is a modern-day Renaissance man with many skills. David Corbin, you are indeed a blessing to a lot of people, but tonight, to Russ and me for sharing this great stuff with so many charities. As we are winding up this really powerful interview, David, what is a parting thought or tip you'd like to leave with these amazing leaders that are making such a difference in people's lives? David: I would express my gratitude for their passion, for their hard work. It is difficult today. Service organizations, it seems as though they are being told to jump through hoops and then they make the hoops smaller and then they set the hoops on fire. It's not easy. We need to attract people to volunteer and donate and work for our noble mission. Every morning, I wake up. My hands and knees are on the ground like our Muslim brothers, and I give thanks and gratitude every single morning. I want to give gratitude to those of you who are taking the rein and doing this amazing work, this social work. I thank you for that. I deeply hope that some of these ideas might help you be more effective, more efficient, and more joyous and confident in what you do. Thank you for what you do. Hugh: David Corbin, special words indeed. Thank you for sharing your wisdom with so many people. Your words will live on. Thanks so much for being with us. David: Thanks, brother. Learn more about your ad choices. Visit megaphone.fm/adchoices

Todd talks about attending the International Pet Expo and how we walked away with exclusive marketing agreements with a couple of manufacturers and more deals then he will ever be able to work.  

10 Ways You May be Losing Your Brand Integrity   Check no.7 it’s scary My definition Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).   As Wikipedia has it “Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistent moral and ethical standards.”   “If the gap between the projected image and the reality of the customer experience widens, customers smell hypocrisy.” ~ Ballantyne and Aitken (2007, p. 366)   That is to say when the promised value is under delivered and there is no synchronization, then there is a brand integrity issue.   Now take a look at ways that you may be compromising on your brand integrity.   Not having the means to be reached by customers: To stay in business you must have means to be reached by potential clients and existing customers, if not you stand the risk of losing your business to your competitors. Customers want to reach you buy a click of a button, a call, social media, etc. Make it easy to be reachable.   Ignoring feedbacks: Feedbacks are ways to assess your brand’s performance, to correct the wrongs and project the rights. It is a continues cycle to strengthen your brand.   Ignoring the use of Social Media: Doing business in this age without social media presence is almost an error, (depends on the type of business you are into), however having a strong social media presence enhances your business in many ways. Most often than not, it’s the quickest way customers can give you feedback on your brand.   Reacting to feedbacks instead of responding appropriately: Gathering feedbacks for feedbacks sake doesn’t do you any good. It’s your commitment to work with those feedbacks that matters. Not reacting in anger when it’s not in your favour is a great skill to develop.  Learn to be patient and respond positively to feedbacks   Putting up an Arrogant attitude: It’s okay to defend your products and services but note that you are in business to serve, to meet the needs of others. Place people first, accept corrections when you err to help make your brand better.   Trying to please everyone: You are not in business to serve everyone, period!   Not being specific; what you stand for, who your audience are: You must know specifically what your brand represents and the unique audience you serve, if not your brand will easily lose its value by spreading too thin.   Hyping instead of helping: As the noise increases in advertisement and promotion; a brands goal is to be seen and heard and then be patronized. Hyping your product just to reach your audience won’t do you much good; instead focus on helping, meeting the needs of your market.   Promising one thing and delivering another: Simply say what you mean and mean what you say. Keep your brand promise always, don’t over promise and under deliver.   Not having a company culture; personal or corporate guiding values. Your personal and or your corporate brand values are critical guiding principles to the survival of your brand. You should constantly hold it to be true. Remember like I always say; “If you can’t be trusted you have no business” Bernard Kelvin Clive (Author & Host of Rebrand 2016 Summit)

“Bridging Worlds” focused on combining current and future business environments, new business models, the Internet of Things, disruptive technologies and unique ideas that are particularly relevant for marketing, media, advertising and customer communication. - DMEXCO 2015 - Digital Marketing Expo & Conference,  This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome as their guest, Steve Baxter, Managing Director of eKomi, Inc. North America. Focusing on challenges facing many small businesses today, Steve discusses how social commerce technology is used to enable trust, increase sales, reduce returns & complaints and drive organic traffic. This is the world of reviews and recommendations. From a larger perspective it's also the world of protecting the brand. Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.

Shep Hyken talks with Gregg Lederman, CEO of Brand Integrity and author of "Engaged! Outbehave Your Competition to Create Customers for Life." Gregg gives us ideas on living your brand, how to create motivated and committed employees, what makes a trusted leader and more. He shares a powerful concept he calls the One Minute Reminder, which has literally transformed corporate cultures and created engaged employees. This is Amazing Business Radio at its best! Learn more about your ad choices. Visit megaphone.fm/adchoices

What can we learn about brand integrity and its importance from recent transgressions?

What can we learn about brand integrity and its importance from recent transgressions?