Podcasts about app marketing

$400M/year from all apps? 40M downloads for a 15-minute book summary?In this 2.5 Gamers episode, we explore how Genesis became one of the biggest non-game mobile app publishers in the world, with over $35M/month in revenue, and 400 M+ total downloads.Forget games for a minute. This is the app industry's secret playbook, and it's scaling like crazy.

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we're answering all your questions LIVE. Make sure you leave a comment on the video and we'll get to them FIRST!Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/Get your app audited: ⁠⁠https://appmasters.com/audit/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we're answering all your questions LIVE. Make sure you leave a comment on the video and we'll get to them FIRST!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

On the podcast I talk with Sherina about why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why sometimes ignoring A/B test results leads to better outcomes.Top Takeaways:

Questions Drew answered in this episode:How do you go about data analysis and storytelling?Are there data points or topics you like to dig into that are often overlooked?Sometimes the results of internal models don't match. What do you do when there are inconsistencies?What advice would you give to new managers?Timestamp:1:30 Drew's background4:57 What is Varo Bank?7:00 Pivot tables for storytelling8:28 How to present your story12:30 Choosing the right segments to focus on18:12 When data is inconsistent22:16 Drew's approach to leadershipQuotes:(14:33-14:44) “The value of retrospectives is you run a whole campaign and then you break apart everything to find out what the clear wins are.”(22:22-22:26) “Leadership is a privilege – not a right. Employees are your greatest resource.”Mentioned in this episode:Drew Hampton's LinkedInVaro Bank

Last year, we celebrated the 15th anniversary of the App Store and Google Play. If you've been part of the app industry for all these years, you saw the sea of change in app marketing. We all remember the exponential growth of both stores, and the moment when they hit the ceiling. We witnessed the rise of freemium and subscription models, the introduction of app store optimization, and the burst on the scene of Pokémon Go, for Christ's sake. And then all of a sudden, it turned out that for all these years the industry had been missing one crucial component - the app user's privacy. So, it's been more than three years since Apple introduced its ATT framework, and, of course, GDPR fundamentally changed user data collection and digital advertising. Today, we have Nicoline to talk about what it takes to achieve app marketing success in the privacy-centric era. Today's Topics Include: Nicoline Strøm-Jensen's bio The biggest obstacles for app marketers in the privacy-first landscape Effective strategies for measuring and optimizing ad campaigns in today's privacy-focused environment Emerging strategies tools and strategies to stay competitive and compliant Android or iOS? Leaving her smartphone at home, what features would Nicoline miss most? What features she would like to see added to her smartphone? Links and Resources: Nicoline Strøm-Jensen on LinkedIn Adjust website Business Of Apps - connecting the app industry Quotes from Nicoline Strøm-Jensen: "So, the first thing I want to point out is that I often use the term “signal loss” as a buzzword in this field when discussing privacy-first approaches. So signal loss is what makes and has been making marketers the most nervous because in practical terms, this references device identifiers and device identifiers were the key granularity of data that marketers prior to the push for new privacy focus was what they used to efficiently target their user segments with personalized ads and promos. But even as an aspect of that and higher level was just to understand where their marketing dollars were bringing in the best return." "And over the past three years, the industry has been working together. And this is something that I've talked about in different conferences or just with clients. That's one aspect that I have enjoyed. When I entered this industry, it was rather competitive and, you know, then we had this moment of, okay - we got to work together. We've got these different components and we're not going to be able to all see success without that collaboration. And so, going from that, the conversations that I have with clients are first and foremost, all right, I'm sorry, but we have to let go of the past." Host Business Of Apps - connecting the app industry since 2012

This week we talk about: Daniel is on a 70-day streak learning Spanish on Duolingo Dave has a lot to learn (Android, Kotlin Multi-Platform and Compose Multi-Platform) Daniel is preparing for a major server launch. Dave has shipped GoVJ 3.4 !

My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn't dead. Here's why. The post was a rebuttal / response to my own contentiously titled post, It's time to retire the LTV metric. Among other topics, Kate and I discuss: The core of a capable marketing analytics function for an app developer -- the "minimum viable marketing analytics" organization; The key considerations that app developers should make in building "optimization moments" in their apps; How app marketers should think about channel diversity; How the most sophisticated app advertisers approach measurement; How app advertisers should think about about organic contribution to ROAS; What a "fractional CMO" is, and when a company might consider engaging a fractional CMO; The differences between fractional executives and consultants; How a fractional CMO's performance should be evaluated. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/gsLQ6GCNksg Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic Intro 02:59 Creative Trends Overview for August 2024 05:53 Innovative Game Concepts and Trends 08:59 Celebrity Endorsements and Their Impact 12:04 The Evolution of Game Creatives 15:01 AI and Its Role in Game Development 18:04 User-Generated Content and Its Influence 20:59 Trends in App Marketing and User Acquisition 23:58 Analysis of Current Game Ads 26:57 The Future of Game Creatives 30:00 Final Thoughts --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The gaming industry is seeing a shift towards innovative game concepts that engage players. Celebrity endorsements can significantly impact game marketing and user acquisition. AI is becoming increasingly important in game development and marketing strategies. User-generated content is influencing game trends and player engagement. Current game ads are evolving to include more dynamic and engaging content. The trend of using celebrities in ads is growing, but the cost-effectiveness is still a concern. Game creatives are becoming more sophisticated, utilizing various media formats. Understanding player psychology in marketing strategies is crucial. Trends in app marketing are shifting towards more personalized and targeted approaches. The future of game creatives will likely involve more integration of AI and user-generated content. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshesCreative trends in mobile games - August 2024

Join us as we speak with Faheem Sajad, Director at  App Samurai, a user acquisition and app growth platform based in New York.  In this episode, Faheem shares insights on innovative strategies for app marketing, including rewarded playtime for gaming apps, programmatic advertising, and pre-installation solutions. Learn how App Samurai helps both gaming and non-gaming apps scale their user base and maximize revenue in an increasingly competitive digital landscape.  Discover the importance of data-driven marketing and the latest trends in mobile app growth.  

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode. Chapters

Hey what's up hello! In light of the recent Bumble fumble, we talk about dating apps, how they attract new users, and why they should talk to literally any aspec just once before posting public apologies. DONATE TO ALAA'S GOFUNDME: https://www.gofundme.com/f/help-alaa-d-alnajarrs-family-survive-genocideDonate: patreon.com/soundsfakepod    Follow: @soundsfakepod    Join: https://discord.gg/W7VBHMt    www.soundsfakepod.comBuy our book: www.soundsfakepod.com/bookBuy our book: www.soundsfakepod.com/book

It's 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right - TikTok and marketing your apps on TikTok. Well, the platform, despite a number of looming threats for it to be banned, most notably in the US, is there and thriving. Today, I have Inna to share her best practices for doing app marketing on TikTok. Sponsor This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[kb] targets marketers' ideal audience and promotes brands with AI-powered, high-value placements on a pay for performance model. Get in touch with their user acquisition team today! Today's Topics Include: Inna's background What is Hily and how it is different from other dating apps Hily's framework to work with TikTok as an app marketing channel Work with Creators on TikTok to run influencer marketing campaigns and TikTok Ads Targeting on TikTok Ads Hily's approach to ad creatives for app marketing on TikTok Android or iOS? Leaving her smartphone at home, what features would Inna miss most? What features she would like to see added to her smartphone? Links and Resources: Inna Sumovska on LinkedIn Hily website Business Of Apps - connecting the app industry Quotes from Inna Sumovska: "So I would say, first of all, before I start to answer the question, you need to understand that there is still a difference between TikTok and other social media. Because Tiktok is not like a regular social media. You don't go to TikTok to check TikTok. You go to TikTok to have fun, to entertain, to educate yourself. So that's why TikTok, this is like the world leading entertainment platform for short videos. And this is all about the community. So that's why to be the part of this community is to collaborate with those guys, with the Creators." "From my point of view, there is still a difference when it comes to influencers and creators, because influencers they like influence and creators they create. So and this is actually a difference because when we began working with creators on TikTok, we wanted to adjust our experience of working with influencers on Instagram, and we were focusing on, for example, on those guys who have like some number of followers or something like this. But then we understood that TikTok it's like it's not really matter how many followers you have, since your content is entertaining. So that's why we were thinking maybe, like, the number of followers is not really important. Maybe we need to focus on those guys who can create something that our audience will pay their attention to." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024 NYC – 27 Jun 2024 San Francisco – 26 Sep 2024 Berlin – 5 Dec 2024

In questa puntata vi parlo di un nuovo progetto che sto realizzando per il marketing di Astro. Scrivimi su twitter

What does it take to build a modern-day brand in the era of Math Men? M&C Saatchi Indonesia's Anish Daryani reveals the golden mantra.

This week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that's going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Discover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads. Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch. You will discover how to optimize your web2app strategies, how to drive web-based subscribers, and the latest tips for optimizing your entire app funnel whether its on the web or mobile. Learn more: https://makeheadway.com/ https://www.linkedin.com/in/evakolds/ App Audits: https://apps.apple.com/us/app/rubiks-cube-solver-21moves/id1533263247 https://apps.apple.com/gb/app/preg-tracker-pregnancy-tools/id1615279033 You can also watch the video: https://youtube.com/live/MLUECsQdjDQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What's more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

In this video, we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework.

OK Cupid is a very popular dating app and on this episode I interview their director of marketing and communications, Michael Kaye.He brings a ton of branding and PR experience to the table. We cover their most successful marketing campaigns and what the KPIs are for measuring them as well as how to know if your next big marketing move is gong to work.Michael Kaye, OK CupidIG: https://www.instagram.com/michaelkayepr/LinkedIn: https://www.linkedin.com/in/michaelkayepr/Millionaire University PodcastANYONE can grow a successful business and Millionaire University will help you get there!Listen on: Apple Podcasts Spotify-----Hosted by Derek VidellDownload Free Course: How to Build and Monetize a Following in 90 Days or Less - Your Guide to Running Profitable Instagram AdsInstagram | YouTube | Website | LinkedIn | TikTok

Today I'd like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this podcast, we covered this topic conceptually multiple times, and I bet you read about its pros and cons on blogs, watched presentations, etc but this time I want to focus specifically on launching your own campaign, I want to give you an example of how it should be done so you can avoid costly mistakes. Today's Topics Include: What social media platforms does Marion suggest to run ad campaigns for mobile apps? Strategies for social media platforms that are efficient for app marketing today Social media marketing campaign testing strategies Strategies to mitigate issues that may arise with social media campaigns What Influencers are capable to deliver for a mobile app ad campaign Takeaways A single thing Marion would really like to change about Influencer marketing Android or iOS? Marion's first mobile phone Leaving her smartphone at home, what features would Marion miss most? What features Marion would like to see added to her smartphone? Links and Resources: Marion Balinoff on LinkedIn Marion Balinoff Consulting Business Of Apps - connecting the app industry Quotes from Marion Balinoff: “It starts with understanding the audience that we want to target like with any other acquisition channel. We need to understand where the audience is." “In TikTok you can place the link that it's going to be only in the bio of the influencer, hence you aren't going to get a lot of trackable traffic. On YouTube, on the contrary, you have the link that is directly in the video description, it's right below the content and it's going to be much more accessible " “...that means you need to increase the Conversion Rate. To do so you can have, for example, gift code links that will grant your audience some free goodies.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Today I'd like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this podcast, we covered this topic conceptually multiple times, and I bet you read about its pros and cons on blogs, watched presentations, etc but this time I want to focus specifically on launching your own campaign, I want to give you an example of how it should be done so you can avoid costly mistakes. Today's Topics Include: What social media platforms does Marion suggest to run ad campaigns for mobile apps? Strategies for social media platforms that are efficient for app marketing today Social media marketing campaign testing strategies Strategies to mitigate issues that may arise with social media campaigns What Influencers are capable to deliver for a mobile app ad campaign Takeaways A single thing Marion would really like to change about Influencer marketing Android or iOS? Marion's first mobile phone Leaving her smartphone at home, what features would Marion miss most? What features Marion would like to see added to her smartphone? Links and Resources: Marion Balinoff on LinkedIn Marion Balinoff Consulting Business Of Apps - connecting the app industry Quotes from Marion Balinoff: “It starts with understanding the audience that we want to target like with any other acquisition channel. We need to understand where the audience is." “In TikTok you can place the link that it's going to be only in the bio of the influencer, hence you aren't going to get a lot of trackable traffic. On YouTube, on the contrary, you have the link that is directly in the video description, it's right below the content and it's going to be much more accessible " “...that means you need to increase the Conversion Rate. To do so you can have, for example, gift code links that will grant your audience some free goodies.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Zino Rost van Tonningen is the CEO of TyrAds, a marketing agency that aims to help increase the growth of your mobile apps as well as ensure that the apps are being recommended to its target users.  Zino has 8+ years of experience and a proven track record of building and growing 8 fig businesses across the globe. He has worked with many Fortune 500 companies and helped them succeed with their app marketing. He has managed 7 figure marketing budgets for apps worldwide and effectively achieved client CPAs. Zino's company builds its own automation technology for advanced marketing automation. In this episode, he shares how we can use data to fuel app marketing strategies that drive growth. Insights he shares include: Why do some companies prefer to go with a no-risk CPA model as part of their app marketing strategiesCPA model vs CPM modelHow to approach developing your app marketing strategies when starting outWhy first-party data is going to be really importantHow to set up and prepare for first-party data now to mitigate the risks associated with upcoming changesThe role of programmatic advertising in your app marketing strategiesHow programmatic advertising worksHow to set up programmatic advertising using data to make it really work well for youand much much more ...

In every technology, and mobile is not exception, there are transitional moments when a new tech comes in that drastically change the game. For mobile Augmented Reality is that technology and by now it is way more than Pokemon GO - admit when you've heard the term, it was what popped up in your mind. Today AR is about education, shopping, navigation and more. To me the best application for Augmented Reality so far is what Google Translate AR does - when you can just point your phone somewhere on a subway station in China and quickly figure out where you should go or why the train is not on schedule. But today Doddz will tell us about the AR potential for digital advertising and app marketing in particular. Today's Topics Include: Dodds's path - an artist becomes a top Augmented Reality visual designer What is actually Augmented Reality How does the cutting edge of AR in digital advertising look like How does Augmented Reality work for a mobile app marketing AR vs VR and Meta What Doddz would like to change in AR today? Android or iOS? iOS all the way Doddz's  first mobile phone was a Samsung D500 What features would Dodds's miss most? Notes-taking apps – can't live without it. What's missing from mobile app technology? Better battery life and creating AR experience with iPhone's camera on-the-go Links and Resources: Doddz on LinkedIn Dodds's website Business Of Apps - connecting the app industry Quotes from Doddz: “AR is the ability to add a digital layer on what is a physical environment in real time” “One of the stats digital marketing agencies love is the dwell time. For social media an average time on digital content these days isless than a second. The average time on Meta effect of Facebook and Instagram is 75 seconds. " “I think there are need to be a point where the experiences [AR experiences], the use cases for wearing headsets are better than whatever we're doing at the moment." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

In every technology, and mobile is not exception, there are transitional moments when a new tech comes in that drastically change the game. For mobile Augmented Reality is that technology and by now it is way more than Pokemon GO - admit when you've heard the term, it was what popped up in your mind. Today AR is about education, shopping, navigation and more. To me the best application for Augmented Reality so far is what Google Translate AR does - when you can just point your phone somewhere on a subway station in China and quickly figure out where you should go or why the train is not on schedule. But today Doddz will tell us about the AR potential for digital advertising and app marketing in particular. Today's Topics Include: Dodds's path - an artist becomes a top Augmented Reality visual designer What is actually Augmented Reality How does the cutting edge of AR in digital advertising look like How does Augmented Reality work for a mobile app marketing AR vs VR and Meta What Doddz would like to change in AR today? Android or iOS? iOS all the way Doddz's  first mobile phone was a Samsung D500 What features would Dodds's miss most? Notes-taking apps – can't live without it. What's missing from mobile app technology? Better battery life and creating AR experience with iPhone's camera on-the-go Links and Resources: Doddz on LinkedIn Dodds's website Business Of Apps - connecting the app industry Quotes from Doddz: “AR is the ability to add a digital layer on what is a physical environment in real time” “One of the stats digital marketing agencies love is the dwell time. For social media an average time on digital content these days isless than a second. The average time on Meta effect of Facebook and Instagram is 75 seconds. " “I think there are need to be a point where the experiences [AR experiences], the use cases for wearing headsets are better than whatever we're doing at the moment." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work. In fact, I'm sorry to say, but for the thoughts, it's the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales. In this episode, we have Jason give us hints and tricks for Black Friday and Cyber Monday we're all moving in time and will get there on November 25th and 28th respectively. Today's Topics Include: Jason's path in tech is from a data software engineer to VP of Sales in MoEngage - the leading insights-led engagement platform What are seasonal promotions What app marketers and brands need to know about app marketing on Black Friday How Cyber Monday can fit into your app marketing strategy Good examples of successful ad campaigns on Black Friday and Cyber Monday Mistakes made by brands on these two holidays Takeaways Links and Resources: Jason Smith on LinkedIn MoEngage Business Of Apps - connecting the app industry Quotes from Jason Smith: “You need to be sensitive to many cultures, many religions, and also different types of customers. It's not one size fits all.” “Building a plan can never be too soon. So it's also building a channel strategy, as well as a communication strategy.” “Don't push to somebody who just bought it a month before for price.” “I think what many people like to do is rewarding most loyal customers.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work. In fact, I'm sorry to say, but for the thoughts, it's the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales. In this episode, we have Jason give us hints and tricks for Black Friday and Cyber Monday we're all moving in time and will get there on November 25th and 28th respectively. Today's Topics Include: Jason's path in tech is from a data software engineer to VP of Sales in MoEngage - the leading insights-led engagement platform What are seasonal promotions What app marketers and brands need to know about app marketing on Black Friday How Cyber Monday can fit into your app marketing strategy Good examples of successful ad campaigns on Black Friday and Cyber Monday Mistakes made by brands on these two holidays Takeaways Links and Resources: Jason Smith on LinkedIn MoEngage Business Of Apps - connecting the app industry Quotes from Jason Smith: “You need to be sensitive to many cultures, many religions, and also different types of customers. It's not one size fits all.” “Building a plan can never be too soon. So it's also building a channel strategy, as well as a communication strategy.” “Don't push to somebody who just bought it a month before for price.” “I think what many people like to do is rewarding most loyal customers.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Live coaching call all about app marketing and monetization with a self-taught developer who started TimeFinder as a hobby to learn in 2018. He then started to realize and appreciate potential in 2020, hired freelancers to help fix bugs and develop features more rapidly in 2021 while working on marketing and in 2022 quit his full time job to focus on the app. Learn more: TimefinderApp.net https://apps.apple.com/us/app/timefinder-time-blocking/id1347447233 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

I love being proved WRONG about some of my strategies. In this video, you will discover the monetization and engagement strategies that I got wrong! You will discover: 1) Onboarding personalization 2) LTV of different subscription plans 3) Apple Search Ads campaign structure (brand new) 4) You'll have watch

On the podcast we talk with Cliff about the benefits of building for a niche, the one ad that changed things for Speechify, and why Cliff is now hiring comedians.Our guest today is Cliff Weitzman, the founder and CEO of Speechify. As someone with dyslexia, Cliff built Speechify to help himself learn by having text read aloud. Cliff went on to blitzscale Speechify with an irreverent approach to SaaS norms and a willingness to experiment.In this episode, you'll learn: How Cliff found early traction for Speechify Unconventional ways to build a great team How Cliff got marketing tips from the top e-commerce CEOs The art of successful cold calls Cliff Weitzman's Links Speechify's website Speechify for iOS Speechify Chrome extension Speechify on Google Play Follow Speechify on Twitter Follow Speechify on Instagram Speechify is on Medium Check out Speechify on YouTube Speechify's LinkedIn page Cliff Weitzman: Read to You on Spotify Follow Cliff on Instagram Contact Cliff Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club

Discover the conversion rates you should be aiming for. What is a good trial to subscription conversion rate? We break down the entire app marketing sales funnel post-install and what conversion rates you should be achieving. Trials vs No Trials Case Study: https://www.youtube.com/watch?v=LlZAhy7Vaig You can watch this video: https://youtu.be/X1-Zj64rwoQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Many SaaS companies offer a mobile app version of their product, which comes with an excellent opportunity for marketing. App marketing has its own set of challenges, however, and today I'm excited to bring you Eryn Lueders, Senior Growth Manager of Safesite, to talk about how her team at Safesite has optimized app marketing for exceptional results. ✨ Transcript with Key Takeaways Mentioned in the show: ✨ Check out Safesite ✨ Connect with Eryn on LinkedIn

   Flirtation, seduction and what does it have to do with marketing?  Megan Hill shares with Simone Milasas engaging with people in a different way. In this episode you get to explore: Are you in it for the hustle or the joy? What matches the energy of what you would like to get out into the world? The flirtation of possibilities in reality. Creating now for the future. Resources mentioned in this episode: Who does it belong to App Marketing, The Flirtation Of Possibilities Into Reality Telecall. Megan Hills Website

 iOS 14.5. If you aren't in the app marketing industry, this version number of the Apple's mobile operating system won't tell about the whole drama associated with it. It is just what the Settings app on your iPhone suggested you to update your smartphone with. That's it.  But if your job is to promote mobile apps, I bet you've been following the fallout of its release by Apple this spring real close.  In this episode Guido sheds light on what's going on with App Retargeting, iOS versus Android ad campaigns shift, IDFA and more. Today's Topics Include: ✔️Guido started his career as a Search Engine Optimization specialist in a small but vibrant and dynamic Argentinian tech community ✔️ Jampp, part of the Affle company, is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. ✔️ The update on what's going with app retargeting, after Apple's introduction of its ATT (App Tracking Transparency) framework early on this year. ✔️ Reality check on the current status of IDFA - are people really rejecting app tracking in messes as many people afraid they will a few months ago? ✔️ With all recent updates what's coming up next for the mobile app industry? ✔️On which side of the Android & iOS duopoly Guido is? iOS on his iPhone 12 Pro ✔️ What apps would Guido miss the most if he leaves the smartphone home. Google Maps ✔️ What hardware / software features Guido is waiting for? Augmented Reality tech Links and Resources: Guido Crego Linkedin profile. Jampp website. Jampp iOS 14 resources section. Quotes from Guido Crego: "Argentina is actually a pretty interesting place for tech, although the internal market is small, a lot of successful companies in Latin Americas are started from Argentina. The reality is when it comes to the split per operating system, it changes a lot depending on the region mostly because, as you may know, different markets and different countries in the world will have different penetration of operating systems. In places like Latin America they are really big on Android and iOS is not that big. The reality is we are all learning, advertisers are learning how to do it, DSPs are learning how to do it and MMPs are learning how to do it (work with SKADnetwork efficiently)" Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://appmasters.com/storyly You can watch this video: https://youtu.be/-hdkHpDmYJk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don't have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

This week we have a special episode where we partnered with multiple industry expert panelists to discuss the iOS 15 update from all different perspectives in an extremely informative webinar. We dig into the features and restrictions that are coming online and we touch on various topics including the data we are starting to see on the iOS 15 update, the implication of raw postbacks for the SKAdNetwork coming available, and key takeaways on how to adapt in the new iOS 15 ecosystems. Plus, MoPub announces it is being acquired by AppLovin, outage shakes Facebook, and some key points from Facebook whistleblower's testimonies on Capitol Hill.

This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer and reveal how he's been able to market his apps without any paid acquisition. Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 Topics Covered: 01:41 - How do you come up with app ideas (since you can code and design anything you want)? 06:20 - How to market your app on launch day? 12:30 - Do you need a community to market apps in 2021? 13:13 - How long to wait when testing new app store parameters? 14:05 - How did the apple watch version work out for meditation apps? 14:53 - When do you give up on an idea? 21:04 - Are Quora and Pinterest good for app marketing? 22:36 - How did you teach yourself how to code? 29:02 - Lockcard App Audit 44:26 - Can you get downloads upon launch? 46:33 - Slash buy local services App Audit 56:25 - FaxGo App Audit 01:01:14- Rich's advice for those with little traction on their app You can watch this video: http://youtu.be/Ur0tl6c6JvE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Too Good to Go is proving that some of the world's most pressing problems can be addressed through mobile. Their food-waste fighting app has received millions of downloads in just the past year and is rapidly expanding worldwide. Too Good to Go's Head of Marketing Claire Oliverson joins us on this episode to share how the business balances mission with generating revenue, and what other cause-driven app marketers can do to reach potential users. As we wrap up the show, Claire points us to the best jelly doughnut in NYC and Adam betrays his family in a game of Underrated/Overrated.

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs to focus on? - The levers to pull when you want to increase retention - How to balance testing new app marketing channels vs proven ones? - The new app marketing channel that's working for them - What's the most important A/B test to run to increase organic downloads - How paid ads contribute to ASO - Her most memorable email marketing campaign Susan Azari is the Mobile App Commercial Lead at The Very Group. Show Mentions - Fav app: Clubhouse - Loop Me SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games. This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms. Today's guest is Andrew Postnikov, Chief Business Development Officer at GamesBoost42. Topics Covered: 01:23 - Difference between GamesBoost42 and traditional investors 08:50 - How does GamesBoost42 work - do I give up profits or equity? 11:48 - How publishing works with GamesBoost42 17:45 - Dad joke #1 18:24 - DrinkDrama App Audit 27:07 - What happens when the relationship between developer and GamesBoost42 ends? 35:26 - GamesBoost42 analytics 39:32 - Drumschool App Audit 48:35 - Battlexic App Audit 57:03- What's the to work with GamesBoost42? SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

What helps us deal with uncertain situations? Hard data and analysis. We need to know what happened in the past to know what to do now and in the future. Today's guest is David Llewellyn, Director of Marketing EMEA from AppsFlyer, the leading mobile app tracking and attribution analytics company with 9+ years on the market under its belt. He recaps what happened with app marketing in 2019 and what's going now, when COVID-19 is impacting the whole global economy, to help adjust your strategy moving forward. Today's Topics Include:

Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action - buy an app copy, subscribe to it, register for a service or make an in-app purchase. And to be really accurate, it doesn't stop there - app developers and brands need their app users to stay loyal and continue to use the app and generate revenue over time. In this episode we decided to take a holistic view on what is app marketing and its components and dissect the Full Funnel Marketing concept. To do that we invited George Sharpe, ex-Apple's Senior Marketing Manager for Apple Music & App Store, founder of Favoured, a marketing, content and branding agency based in London, UK. The Marketing Funnel Source: TrackMaven Today's Topics Include:

It is the app that both tech pundits and regular people like you and me talk about. Admittadly not all us use the app but we have heard about it many times for sure. TikTok. According to SensorTower, this February TikTok had the biggest number of downloads on both iTunes App Store and Google Play, beating WhatsApp, Facebook and YouTube. Source: Sensor Tower. As with all apps those popularity rise exponentially, it is a magnet for brands to reach audiences, to grow their customer base. It's important to understand how the app is different from other popular apps like Instagram, YouTube and others and see what exactly companies need to do to succeed with connecting their brands with people. In this episode we have Tim Armoo, CEO of FanBytes, the leading content, social and influencer marketing agency, to tell us about what brands need to know about TikTok and how market their products and services on it successfully. Today's Topics Include:  ☝️ What is TikTok and why it is so popular

Storytelling has been around since the beginning of time, and it continues today. In fact, it's really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes and you'll get an idea for what is a high standard for storytelling today.   But how does it apply in app marketing, especially during the COVID-19 pandemic?  Empathy and resonance are the key because the world has changed.  Today's guest is Faye Liddle-Moore, Commercial Director-Northern Europe of Outbrain, which helps people discover content, products, and services that interest them.  Today's Topics Include: ☝️ Outbrain: Selling a moment of discovery, rather than an audience ✍️ Storytelling: Exchange between creator and audience to convey message that resonates  

How can we integrate and best use mobile with social media? CEO and founder of MobileMoxie and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, Cindy Krum says “Making an experience that works across all these devices seamlessly and beautifully is obviously the top goal.” In this throwback episode of the Social PR Secrets Podcast originally recorded in 2014, Krum joins Lisa Buyer for a one-on-one chat about the dos and don’ts of working with social media as tech and software evolve. Beyond her aforementioned accolades, Krum served as an early voice pushing the value of using SEO practices in the mobile sphere and frequently speaks at conferences as an expert in Mobile SEO, App Marketing and ASO, International ASO, Mobile SaaS Tools/Software, Deep Linking and PWAs. Throughout this episode, Krum and Buyer discuss strategies for navigating the constantly evolving mobile landscape, the value of thorough testing, advice for aspiring social media managers and the importance of thinking outside the box. In a surprising turn, Krum explains why looking to print, TV and radio may be the secret to growing your digital base. “If you're really going to get strategic, do content that people can use every day when they're not at their computer, things that are about being out and about and living your life.” -Cindy Krum Some topics discussed in this episode include: Social media integration m-Dot vs. responsive sites Testing shareability across systems Facebook and Twitter traffic Writing content as a social media manager for the mobile user Visual dos and don’ts when it comes to mobile Tips on making blog sharing user friendly User-friendliness Wordpress Contact Cindy Krum: MobileMoxie.com Krum’s Facebook Krum’s Twitter Krum’s Instagram Krum’s