Podcasts about marketing leaders

What's up everyone, today we have the pleasure of sitting down with Kathleen Schaub, Author, Strategist, and Advisor in Marketing Management and Organizations.We cover:(00:00) - Intro (01:19) - In This Episode (04:45) - Why Marketing Behaves More Like Weather Than a Machine (08:49) - The Four Mindsets Marketing Leaders Need for Complex Markets (14:06) - Why ROI Doesn't Work as a Marketing Measurement (18:19) - What Causal AI Can Actually Tell You About Marketing (28:37) - Why Your Marketing Budget Works Like an Investment Portfolio (34:21) - What Marketers Should Actually Be Held Accountable For (38:49) - The Surrogation Trap Behind Single Marketing Metrics (44:09) - Why Marketing Managers Should Create Conditions Instead of Commands (50:00) - How Pace Layering Makes a Marketing Budget Adaptable (57:16) - How Intention Decides What Deserves Your Energy Summary: Marketing has spent a century pretending it's a machine you can feed cash and read like a receipt, and Kathleen Schaub is here to take that apart. She makes the case that markets behave more like weather than vending machines, walks through her 4 mindset shifts for leading in the chaos, and explains why a single north-star metric quietly wrecks your decisions. Along the way there's a butterfly in Brazil, a cucumber garden in Canada, a poker champion, and a COO who begged for the book on a cruise. If you've ever had to defend marketing ROI in a boardroom and felt the ground move under you, this conversation names what's really going on.About Kathleen SchaubKathleen Schaub is an author, strategist, and advisor focused on marketing management and organizations, working through KathleenSchaub.com. She spent 9 years leading IDC's CMO Advisory practice, where she advised hundreds of technology marketing leaders, and she's a longtime contributor to leading martech publications including CMSWire. Her work argues that markets are complex adaptive systems rather than predictable machines, and her book lays out 4 mindset shifts, investor, navigator, statistician, and ecologist, for leading marketing in a volatile world. These days she splits her time between writing, advising, passion projects, and being a grandmother of 2.Why Marketing Behaves More Like Weather Than a MachineEvery marketing leader has sat across from a finance executive who wants one thing. Put a dollar in, know what comes out. Budgets get built on that promise. Forecasts get defended on it. And every year, the results wander off somewhere the model never predicted.Kathleen has spent more than a decade explaining why that keeps happening. Her line is that marketing is not a vending machine. A vending machine is controllable and predictable. You put your money in, you press the button, you get the exact thing you chose. Executives, she says, would give almost anything for marketing to work that cleanly. Marketing never has.The weather comparison is a humbling one. We carry supercomputers in our pockets, we have decades of atmospheric data, and we still can't say for sure whether it'll rain tomorrow. Marketing runs on something messier than the atmosphere, which is people. Buyers, brands, influencers, partners, and the economy, all reacting to each other at once. Kathleen calls the result a complex system, the kind scientists study, where every interaction feeds back into the next and quietly introduces unknowns into every situation.That's the part most measurement frameworks skip over. Marketers, salespeople, and customer experience teams all work at the edge of the company, the seam where the controllable inside meets the uncontrollable outside. Their whole job is to manage, predict, and measure a world that refuses to hold still. No amount of dashboard polish changes the fact that half the inputs live outside the building.Kathleen keeps the parts of the old factory toolkit that still earn their place. The shift she wants is smaller and harder to swallow. Accept that markets are what the military calls VUCA, volatile, uncertain, complex, and ambiguous, then adopt measurement practices built for that reality instead of pretending the reality is something tamer. The methods already exist. Other fields use them every day. Marketing just hasn't bothered to translate them yet.The uncomfortable implication is that a lot of the dashboards marketing teams present with total confidence are measuring a machine that was never really there. The teams that win the next decade will be the ones who stop apologizing for uncertainty and start building for it.Key takeaway: Audit your current reporting for any number you present as a guarantee. Rewrite each one as a range or a probability, and rehearse saying "here's what's likely and here's what could move it" before your next budget review. Present every forecast as a weather report, a set of ranges you can actually defend.The 4 Mindsets Marketing Leaders Need for Complex MarketsYou can buy a new attribution platform, restructure the team, bolt on a dozen dashboards, and still land exactly where you started. Kathleen thinks she knows why. You changed your operations without changing the thing that steers them, which is your mindset. She treats mindset as the director of every action a team takes. Leave it untouched, and every operational upgrade delivers roughly the same results you've always had.Her favorite way to explain this comes from Buddhism. Your mind is the ox, and the cart is everything the ox drags behind it, every outcome your marketing produces.The leverage is quieter than it looks. Change your mindset and the dozens of small decisions you make every day start bending, even slightly, and over enough decisions you end up miles from where the old direction would have taken you. That's why the mindset has to move first. The 4 she recommends all come from worlds that are genuinely volatile and complex, but they're worlds anyone can picture, and each one maps onto something marketing leaders already wrestle with.Investor: stop treating the budget like a cost center you spend down, and start treating it like a portfolio you risk for a better future return., Navigator: change the relationship between your plan and your measurement, adapting like a pilot or a sailor who reads the conditions in front of them instead of clinging to the route., Statistician: give up the hunt for certainty and accept that everything in the human and natural world runs on probability. Kathleen calls this the hardest of the 4 because our brains hate it., Ecologist: manage the conditions people work in, because behavior arises from the intersection of an individual and the context around them, so managing the person by themselves only covers half of it.Read them together and a pattern shows up. Every one asks you to trade the illusion of control for the ability to adapt. That trade is where most transformation efforts quietly die, because swapping tools is easy and swapping beliefs is not.Key takeaway: Before you approve the next platform or reorg, write down the belief driving it in one sentence. If that belief still assumes marketing is predictable and controllable, fix the belief before you spend the money. Pick one of the 4 mindsets and name the single daily decision it would change for you this quarter.Why ROI Doesn't Work as a Marketing MeasurementAsk a room of marketers what keeps them up at night and ROI lands near the top every time. It's the question waiting in every board meeting. What drove revenue last month, and how much will this next bet add? Kathleen has been chasing that question longer than most. Running IDC's CMO advisory practice for 9 years, she kept asking leaders whether they were actually getting ...

Times change, but somehow the job hasn’t. In this episode, Chip and Gini dig into what’s stayed constant across their combined decades in PR and marketing, and why chasing the latest platform update is a losing game if you’ve lost sight of the fundamentals underneath it. The episode was sparked by a LinkedIn series from Doug Simon, who asked longtime PR pros what has remained constant in their careers. Gini was asked the question of whether the PESO Model still holds up, and her answer is that the four media types haven’t gone anywhere, and earned media’s third-party credibility now matters more to how LLMs learn. Chip extends the logic to SEO and its successors, advising to chase the people, not the algorithm or the platform. Other changes may also have less of an impact than you might think. Influencer marketing is the latest version of celebrity TV endorsements, but with a YouTube channel. The agency-client relationship continues to run on the same dynamics it did 70 or 80 years ago. Gini brings up the story about a UK agency reportedly running AI agents to pitch journalists undetected for eight months. Chip’s take is that just like with interns and inexperienced team members, there are well-managed AI agents as well as poorly managed ones. It's the human factor that matters most. Key takeaways Chip Griffin: “If you lose sight of the fundamentals, you can have all the technology in the world, and you’re still gonna have rubbish results.” Gini Dietrich: “If you create content for humans, you will win the SEO game. You will win the AEO, GEO game. You will win whatever comes next game.” Chip Griffin: “Chase the people. Don’t chase the algorithm.” Gini Dietrich: “Your job, especially as a communicator, is to protect reputation, build brand, and create thought leadership. That has not changed.” View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I’m gonna have to try to rack my memory from way, way back, and as I get older, that, that distance gets longer and my memory gets poorer, so we’ll see how this works. Gini Dietrich: Ok- okay. Well, I have the same afflictions, so let’s see what happens. Chip Griffin: So we thought that this was, this was spurred by something that our friend Doug Simon did recently on LinkedIn where he did a video series and talked to a bunch of people who have been in the PR industry for a long time and asked a series of questions, one of which was, what has- Remained constant over the course of your career in PR. Obviously we talk a lot these days about everything that, that has changed, is changing. There’s no shortage of those things. I’ve talked about it here on the show, you know, how we started with fax machines and mailed press releases and things like that, that just kind of blows the mind of a lot of the younger listeners that we have. But, but even with all of that change and with everything that AI is doing to our industry today, there are a lot of things that have stayed constant. And I think that as we think about how we run our agencies, it’s important to remember the fundamentals that have remained the same no matter how much technology has changed in PR and marketing. Gini Dietrich: Yeah, I mean, I think you’re right that the, probably the way that we do things has changed, but not the strategic reason. Like I say to people all the time that the reason you do your job has not changed. The strategy, the strategic reason behind it has not changed. The tools have changed, for sure, but your job, especially as a communicator, is to protect reputation, build brand, and create thought leadership. That has not changed. Yeah. The way that you go about it has changed, but not, not the actual doing of the job has changed. Chip Griffin: Yeah, I mean, the tools have changed. The landscape certainly in media has changed. Gini Dietrich: Yeah. Yes. Chip Griffin: The landscape in terms of the public and where they go for information and where they receive messaging and all of that, obviously that has changed substantially over the 35 plus years that I’ve been in communications. But it is still about communicating the right message at the right time to the right people. Yeah. And building relationships with the people that you are trying to influence, whether that’s a member of the media or a member of the public or potential client or whomever. And if you remember those fundamentals, it helps you to figure out how to use all of these technologies for their greatest impact. Gini Dietrich: Yeah, I mean, I had a convers- I was on Zoom with Fred Cook of former GolinHarris, now at Annenberg Center. I was on Zoom with him last week, and he’s like, “So has PESO changed?” And I was like, “No, because we still do those things, right?” Like, the way that we implement it today versus the way we implemented it in 2014 are completely different, for sure. But we still use earned media, we still use shared media, we still use owned media, we still use paid media. The way that we use it has changed, but we still use the four media types. And to your point, media has changed, so earned media has changed, like the, the recipient of our earned media has changed, but the outcome of third-party credibility is probably even more important today than it was back then because that’s how the LLMs learn too, is by citable information. So yes, the way that we go about it has changed, but the actual work itself, the outcome itself has not. Chip Griffin: Yeah, and I think the, the important thing to think about here is that, that ultimately all of these tools and publications and platforms are all designed to connect one human to another. Gini Dietrich: Yep. Chip Griffin: And, and so you know, when you think about public relations, for example, it’s got relations right there in the title. And so you really need to think about how you are building those relationships between whoever the person is on your end and the person that you’re trying to reach. And, if you, if you take the humans out of this entirely, then you’re missing the plot, and you really need to be thinking about how do these tools and how do these techniques allow you to do more of that, to do it better, to do it at greater scale, all of those kinds of things, but not, not just, you know, chuck everything that you knew out the window, have the machines do everything on their own, for you. Gini Dietrich: No. No. Chip Griffin: Abandon proven approaches. None of those things make any sense. Gini Dietrich: No. Please do not do that because that has not changed. Like, the way I- we talked about this last week, like, AI is making us far more productive and far more efficient, but you still have to know how to, to your point, relate to other human beings. Are you creating content and engineering your visibility to show up in AI? For sure. But that’s also because human beings are using AI to get the answer, so you still have to build those relationships with other human beings. Chip Griffin: Yeah, and if you follow the fundamentals, then it allows you to evolve with whatever tools and technology- That’s right come along. It’s similar to what I’ve always said in terms of SEO in the old days and now AEO, GEO, which is chase the people. Don’t chase the algorithm. Yep. Don’t chase the platform. Yep. Chase the, the people because ultimately all of the tools are designed to do that anyway, right? Right. I mean, Google for years has been trying to figure out what is the user actually looking for and trying to deliver that in the results. And so if you are sitting there trying to say, “Hey, I need to figure out how to reach that same person,” you’ll probably be okay no matter how they change the algorithm. If you sit there and say, “I need to figure out what was the latest Google algorithm update, and what does that mean?” “How should I move things around on my page? What should I bold?” If you start thinking in those terms, you may win the short-term battle, but you will lose the war because you do not understand what you’re actually trying to do, and that has not changed over the course of our careers. Gini Dietrich: Yeah, I mean, I’ve said for at least a decade, if not longer, that if you create content for humans, you will win the SEO game. You will win the AEO, GEO game. You will win whatever comes next game. Because human beings are still the ones that are purchasing your services. The robots are not. Chip Griffin: Right. Gini Dietrich: And so if you create content, if it’s whatever content it is, it’s earned media, it’s video, it’s audio, it’s written, whatever it happens to be, if that audience, number one audience is human beings, you will win all the other games. Chip Griffin: And look, even most of the things that we look at today as new, they aren’t really. They’re just, they- they’re packaged differently. I, you know- Right … we, we have all of this talk around influencers- Yes, yes … and the rise of influencers. Yes, yes. Which to me is one of the silliest things in the world. Not the influencers themselves, I mean, some of them can be silly. They’re certainly useful to us as communicators, marketers, et cetera. But that’s no different than three decades ago when we had celebrity endorsements. Gini Dietrich: Right. Chip Griffin: Right? The, it is just the modern-day equivalent of it, and we just define celebrity a little bit differently than we might have back, you know- Yep in the ’80s or ’90s, but ultimately it’s the same thing. It’s just they have a YouTube channel now or an Instagram account- Right … instead of, you know, you put them in a TV commercial or a print ad or something like that. But even back in the day, you had celebrity endorsers who were not truly celebrities. They were just someone known in their local community- Right … who you could throw in a newspaper ad and say- Yeah … you know, “Hey, you know, I believe in either this cause or this product or whatever.” So that has not changed. That continues to be exactly the same, just packaged differently. Gini Dietrich: Yeah, I mean, when you think about earned media, and you know, we do a, a lot, a lot, a lot of work with universities because PESO model curriculum is in almost every university’s PR, communications, marketing, and some journalism programs. So we do a ton of work with universities, and I, one of the questions I get consistently from professors is, “How are you teaching earned media through PESO?” And we keep talking about traditional media is like, that used to be the thing, right? You would get The New York Times, you would get Oprah, you would get The Today Show. Like, those things don’t matter as much anymore because you have influencers or, local celebrities that have their Substack newsletters, they have their Medium newsletters. You can subscribe to those, you can pay for those just like you would the newspaper, and you get the information that you need. Chip Griffin: Yeah, and, so little technical glitch on my end. I think we’ll clean it up, in the edit. But if you noticed anything, it was just for some reason my home TV studio- … decided to shut itself off. The, the, the smart home devices here just decided that, nope, it was time to turn everything, everything off, so. Gini Dietrich: I was talking to a blank screen. I was like, “Should I keep going?” Chip Griffin: You know, but we just, we roll through these things … on the Agency Leadership podcast because the technology has changed- It is- … but glitches still happen. Glitches, right. I mean, you know, I, I, I remember back in the ’90s, you know, using dial-up internet to do work, and then, you know, someone actually calls your landline and knocks you offline in the middle of, you know- Yep trying to send an email or something. Yep. Yep. And you gotta figure, did it actually send? Did it not send? Yep. So, you know- Mm-hmm … technical glitches- There you go … that’s another thing that has remained constant- It’s still- … despite all the technology. Oh my gosh, it’s so funny. You know, the typewriters that I used to use at work, sometimes the ribbon would get snagged, and, you know, you’d have to unsnag the ribbon, right? So even non-electronic things still had issues. Broke your pencil, whatever. Gini Dietrich: As much as things have changed- … they still remain the same. Chip Griffin: They, they absolutely do. And, and I, so I think it’s part of our responsibility as agencies to work with our clients and help them to understand that the fundamentals have remained constant and will continue to remain constant. Because we wanna make sure that we’re taking advantage of everything that’s out there, but we also need to make sure that we are not overdoing it in one area or another because we’re losing sight of those fundamentals, nor are we either having our clients get scared or us get nervous about it and what it means for our businesses. Because if we follow those fundamentals, then we can continue to adapt, and take advantage of all of these technologies as we move forward. If you, if you focus on the technology first and just say, “Hey, I need to have an AI strategy.” No, you don’t. Gini Dietrich: No, you don’t. Chip Griffin: You absolutely do not need to have an AI strategy- Right or an influencer strategy or anything. Gini Dietrich: Totally agree. Yeah. Chip Griffin: You need to have a strategy that takes advantage of AI or influencers or whatever as appropriate. Yes. But your strategy should be rooted in those fundamentals because that’s how you get ahead. Gini Dietrich: Yeah, I totally agree with that. And like I said at the start, I always say the reason that we do these things has not changed. The tools have changed, the way you go about it has changed, but the how or the why has not changed. So don’t get so wrapped up in, “Oh my gosh, now I’ve gotta figure out AI.” Yeah, you gotta figure out AI- Right … because it’s, it’s going to replace you if you don’t figure it out, and it’s actually really fun, so you should figure it out just from that perspective. But you don’t have to change your strategy. You don’t have to change, like, the things that you do to service clients- Right … because that has not changed. Chip Griffin: Right. Right. And, and I think that that’s a, that’s another thing that has remained constant is the relationship between agencies and clients. You know, we think all of this is changing in the world that we’re in, but it’s really not. The way that agencies and clients work together is the same today as it was 70 or 80 years ago, even before you and I were born, let alone started working in the industry. And so understanding how those relationships and dynamics come together and how you can partner most effectively. Sure, the actual nature of the relationships has changed because of the work that we’re doing, but those relationships still matter in the same way that they always did, and you still need to build the human component into it. We can’t allow the technology to overtake that. We need to make sure that we’re spending the time to get to know our clients. We need to make sure that we’re continuing, even in this remote world that we’re in, to find ways to have additional touchpoints, whether that’s through more frequent video calls to build the relationship or ideally in person whenever possible. Those things still matter, and we still need to try to figure out how to take advantage of them to have those strong business relationships in addition to the results-oriented relationships that we’re looking for. Gini Dietrich: So I’m gonna throw a little wrench in things- Okay … because I just read an article this morning that talked about how an agency out of the UK has created AI agents that are pitching media, and it took about eight months for a journalist to go, “Something doesn’t seem right,” and then started to investigate, and sure enough, the agency owner said, “Yeah, I mean, we’ve created these bots that are pitching the media.” He claims that there are real humans on the back end of it, um, that has not been proven yet. They, the, the investigative journalist said, “I think actually based on what I have here, that there aren’t real humans behind it.” But, you know, I think when, when we hear about AI taking our jobs, we hear these kinds of stories, and we get a little freaked out. Nobody’s happy about it. Every journalist who’s been pitched by these AI bots have come out and said, “This is not okay.” But I think that there are gonna be other experiments like this where you’re trying to use– or you’re trying to build an agency out of AI agents instead of human beings. Chip Griffin: Yeah, I mean, I guess, you know, I– what I would say to that is I think that there are probably countless examples that we’re not aware of where the, the AI did work on pitching the journalist and didn’t get called out, right? Because- Gini Dietrich: Right … Chip Griffin: by definition, you can only call out the ones you catch. Gini Dietrich: Right. Chip Griffin: So, I suspect there is a fair bit of this going on. I mean, part of the problem is that, that so much of it is done poorly. I mean- Right. Yes … my, my inbox is full of sales messaging that I’m fairly certain is, you know, whether it’s directly AI generated or AI assisted, it’s hard to tell for sure sometimes. Yeah, yeah. Because it might be entirely AI or it might just be poorly managed AI. But at the same time I’m certain I’m also being exposed to plenty of messages that are AI generated, and, I can’t tell because they are, they’re good at what they do. And I think we will absolutely see more of that. But ultimately, all of the – the AI doesn’t decide to do these things on its own, right? I mean- Fair. Yeah … at least as of now. Yeah, right. And so even in the- Yep … example that you shared, even if it’s just the owner who’s involved in having created this network, you still have the human at one end of this. Yeah. Whether they are managing every message or not, who knows? And, I’m not even sure that that’s necessary as long as they are well targeted and being actually truly genuinely helpful to the journalist on the other end by giving them something that is, you know, that fits with what they write about. I mean, part of the problem with AI is that so much of it is just poorly targeted. Gini Dietrich: Yeah. I agree with that. Yeah. Chip Griffin: But that, that’s more on the humans who are sending them out there. Yeah, yep. It’s not on… The AI can do a great job if you give it the right context, the right direction, the right information. If you just say, “Hey, you know, go find journalists” … of course it’s gonna do poorly, right? It’s- But, but so would a human … Gini Dietrich: just like a young professional Chip Griffin: I mean, we’ve talked about this before. Gini Dietrich: Right. A young pro- Yeah … intern Chip Griffin: You bring an intern and you tell them, “Just start talking to journalists and, and get them to cover us,” and you don’t tell them what you do. You don’t tell them what the journalists cover. Yeah, right, right. Yeah, they’re gonna do awful. Yeah. You start giving context and the in- even the intern will do- Yeah … a good job with very little background, but you need to give them something, and the AI needs the same thing. But ultimately it’s still that human on one end and the human on the other end. And so I think that, that we, when we’re talking about fundamentals, that’s what I’m talking about. You need to sort of separate out all of the machinations in between. That can be done well, it can be done poorly, and that changes the outcome, but fundamentally you still have a human on both ends of that conversation. Even though we like to pretend it’s the AI doing it on its own, the AI is never- It’s not … doing it on its own. Gini Dietrich: Yeah. Yeah, yeah. Yeah. Chip Griffin: At least, at least as of this recording. No. We, we don’t have- Gini Dietrich: Not right now, right. … Chip Griffin: AI that just wanders off and does its own thing. Gini Dietrich: This is why I always say please and thank you to my AI, just so that it remembers that I was kind to it. Chip Griffin: Yeah. Well, and, I mean, we can probably talk about this some other time, but I think the AI companies are doing themselves no service by trying to make it seem like the AI operates on its own, and when they say the, “The AI broke out of its constraints and, you know, hacked into another company,” baloney. I mean, come on. Like, just knock it off. And I don’t, from a communication standpoint, I guess, you know, they may think that that’s helping them to, No … to say, “We’re really powerful. You should use us.” That’s not really- That’s not … I don’t think what- Nope … what ultimately- Gini Dietrich: That’s not the message Chip Griffin: comes through. Gini Dietrich: Nope. That’s not the message. Chip Griffin: So, yeah. So it’s, you know, you need to focus on the fundamentals. And I think if, if you take nothing else away from this discussion it’s, is that the fundamentals don’t change, haven’t changed, remain constant, you know, going back to, I don’t know, Ben Franklin or earlier, you know? These are not things that are, you know, wild and innovative. The tools and techniques are, absolutely. And but to me, that’s the exciting bit, right? Right. You can figure out, if you know the fundamentals, then you can always take advantage of the latest tools and technology to do it better, to do it faster, to do it more effectively, whatever it may be. But if you lose sight of the fundamentals, you can have all the technology in the world, and you’re still gonna have rubbish results. Gini Dietrich: 100%, I totally agree. Yep. Strategy has not changed, tools have. Chip Griffin: So with that, I think we will stop beating this dead horse, and we can, we can move along. You can move along from listening to us today, and you’ll have to join us for the next episode where we’ll find something else to rant and rave about. Gini Dietrich: Yes, we will. Chip Griffin: ‘Cause that’s what we do. That’s what we do. At least that’s what I do. Gini Dietrich: That’s what we do. Chip Griffin: So with that, I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

From teaching pottery in South India to leading Global Insights, Planning & Brand Strategy at Standard Chartered, Tim Hulbert has had one of the most unconventional careers you'll ever hear about.In this episode, Tim shares how curiosity, saying “yes” to opportunities, and embracing uncertainty shaped a career that spans television, digital publishing, Fortune 500 companies, and global banking.We dive into the future of careers, AI, leadership, marketing, stakeholder management, wealth psychology, luck vs hard work, and why the best career advice might simply be: “Just do something."

Laura Craven joins ISSA as Vice President of Marketing and Communications, bringing years of industry leadership and a passion for building strong member relationships. 

In this episode, we sit down with Vasileios Kourakis, Global Marketing Effectiveness Director at L'Oréal, and Camille Erard, Luxury & Beauty Partner at Ekimetrics, to unpack how one of the world's biggest beauty companies is transforming marketing through AI, advanced measurement and data-driven decision making.From building a culture of marketing effectiveness to scaling AI across global teams, this conversation explores how leading brands move beyond dashboards and reporting to create real business impact.

In this summer bonus episode of The Food Professor podcast, Michael LeBlanc and Dr. Sylvain Charlebois broadcast live from the SIAL Food Innovation Show in Montreal for a conversation with Naïla Bassin, Marketing Leader Canada, and Carlo Stocco, Managing Director, North America, both of Andriani S.p.A., the Italian company behind Felicia, Italy's fastest-growing pasta brand. Felicia means "happy" in Italian, and the brand's Canadian arrival is built on a simple but stubborn problem: Canadians want healthier pasta, but the better-for-you category has long asked shoppers to compromise on taste and texture. Carlo traces the company's roots to Gravina in Puglia in southern Italy, its rapid European growth, and the decision to build a North American manufacturing facility in London, Ontario rather than simply import from Europe. That plant now anchors a national launch, with organic ingredients increasingly sourced in Canada and an ambition to bring the entire supply chain onshore. Naïla unpacks what makes the product different. Felicia owns its technology and mills its own raw materials, which matters enormously when there's no gluten to bind the pasta. The result is a seven-SKU lineup built on single ingredients and vegetables rather than blends and fillers: buckwheat, brown rice and spirulina, chickpea, red lentil, oat and green cauliflower. One organic red lentil serving delivers 23 grams of protein and 14 grams of fibre, plus iron and potassium. The oat pasta recently took home a NEXTY award for best gluten-free product at Expo West in Los Angeles, chosen from more than 1,000 submissions. The conversation turns to the retail strategy every emerging food brand wrestles with. Felicia has launched in specialty and health stores across Ontario and Quebec, landed at Loblaw in the natural health aisle, secured Costco with red lentil penne plus a limited mid-May drop of organic oat and green cauliflower cavatappi, is rolling into Save-On-Foods, and is in discussions with Sobeys. But where should it live on shelf? Carlo makes the case for the main pasta aisle using Italy's Esselunga, where 14 Felicia items sit alongside conventional pasta and grow the total category, much as cereal and bakery have already been transformed. A sharp listen for anyone tracking Canadian grocery innovation, better-for-you food trends and brand building in a crowded category. About UsDr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world's most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Welcome to another exciting episode of Airpower Airwaves, where we dive deep into the intriguing world of manufacturing solutions that impact you. Hosted by Travis Stirewalt, this episode marks a special occasion—it's the first time that we've had Jesse from Fume Dog joining us on the podcast. We're thrilled to have her onboard to discuss everything about welding fume extraction and the health implications associated with it.Fume Dog, a branch of Cleaner Industries based in Rome, Georgia, has become a significant player in the field of fume extraction, providing innovative solutions to keep your work environment safe and healthy. Air Power is excited to have partnered with Fume Dog, and today, we're here to explore the fascinating world of fume collection, its importance in the welding industry, and how it can drastically improve worker safety. So, buckle up and join us as we delve into this informative discussion on how Fume Dog is making a difference in manufacturing environments across the nation.Guest InformationJesse: Head of Sales at Fume Dog, a division of Cleaner Industries.Kyle: Sales and Marketing Leader for Air Power, contributing to the discussion with insights on market trends and product positioning.Related Resources and LinksAirpower-USA WebsiteShop Airpower WebstoreFume Dog Product PageCleaner Industries InformationContact: 1-800-334-1001Episode SummaryIn this episode, we explore Fume Dog's innovative approach to fume extraction from the perspective of both product functionality and the health benefits it provides to industrial workers. Jesse, Head of Sales for Fume Dog, enlightens us on their product lineup, including mobile and stationary units designed for different size operations from small workshops to large industrial sites.The episode dives into the health risks associated with welding fumes, such as welder's flu, lung cancer, and other respiratory issues. Jesse shares incredible insights into how Fume Dog products help mitigate these risks with effective fume extraction solutions that are OSHA-compliant.We also learn about exciting features like their convertible fume extractor, which can be easily transitioned from a portable unit to a wall-mounted unit. The conversation turns towards the newer generation's increasing focus on health and safety, which is driving demand for these advanced solutions. The hosts also highlight the importance of educating younger welders on the significance of protecting themselves from hazardous materials in a manufacturing setting.Key TakeawaysFume Dog provides critical equipment for fume extraction, ensuring a safer working environment in manufacturing industries.Welding fumes pose significant health risks, making fume extraction a necessary safety measure.Fume Dog's products are versatile, catering to both large industrial sites and small workshops.Education on the health implications of welding fumes is crucial for the newer generation of welders.Regular exposure to welding fumes, without proper protection, can lead to severe health consequences.Notable Quotes and Examples"Welder's flu is a real thing—drink whole milk when you're welding galvanized steel to help with the symptoms. It's caused by zinc in the steel." - Jesse (21:44)"In Georgia, you can kind of open your shop doors, put some exhaust fans in and blow it out." - Jesse (32:10)"Even if you're welding one to two hours a week on stainless steel, you're still breathing it in." - Jesse (23:40)Detailed Episode Breakdown00:09 IntroductionThe episode kicks off with Travis Steuerwalt introducing the Airpower Airwaves podcast. There's an emphasis on how manufacturing and production innovations affect today's industries, setting the stage for a detailed exploration of fume extraction.00:54 Fume Dog OverviewJesse explains how Fume Dog, a division of Cleaner Industries, has been instrumental in providing effective solutions for fume collection in welding environments.01:14 Guest IntroductionsListeners are introduced to the knowledgeable podcast participants: Jesse, Head of Sales for Fume Dog, and Kyle, Sales and Marketing Leader for Air Power.02:10 Resources & Contact InfoTravis shares valuable resources for further information, eagerly recommending listeners to visit Airpower-USA's website and shop.04:29 Fume Dog ProductsJesse outlines the various products offered by Fume Dog, emphasizing their functionality and benefits in maintaining a healthy work environment.05:17 Health ImplicationsThe discussion shifts to the health risks of welding fumes, such as short- and long-term respiratory issues and the carcinogenic risks they pose.14:19 Product Lines ExplorationAn exploration of the Fume Dog product lines reveals the versatility and adaptability designed for diverse manufacturing environments.22:14 Welding Booth FeaturesJesse talks about some unique features of their welding booths, including durable materials and adaptability for various working conditions.30:24 Closing RemarksTravis wraps up the session by reiterating the importance of workplace safety and Fume Dog's role in it. Contact information is shared again to encourage engaging with these solutions.Social Media HighlightsFume Dog provides versatile fume extraction solutions that meet industrial safety standards and fit various manufacturing environments.Fume extraction is crucial for protecting welders against long-term health risks such as lung cancer and welder's flu.The innovation of convertible extraction units shows Fume Dog's commitment to user-friendly and versatile safety solutions.Promoting workplace safety starts with understanding the risks and using solutions like Fume Dog's extractors.Education in welding safety is vital, and organizations like Fume Dog are at the forefront of this important mission.Wrap upTo learn more about fume extraction solutions and how to improve your workplace safety, visit Fume Dog's Product Page today. For inquiries, reach out to Air Power at 1-800-334-1001 and make sure the air your team breathes is safe and clean. As always, don't forget to visit our website for detailed resources and updates. Keep manufacturing it a great day!Connect with Air Power Manufacturing Solutions on:  LinkedIn  |  Facebook  |  Instagram  |  Twitter

Marketing careers rarely move in a straight line, and Sayo Martin thinks that's the whole point. In this episode of Content Amplified, Sayo, a former spoken word poet turned hyper growth marketing leader, walks through how she went from an MFA in poetry to running B2B marketing across tech, entertainment, and publishing, and why she now calls herself a cross industry marketer instead of a specialist. She shares the systems-thinking philosophy behind Performance Operations, the growth category she's building with her business partner at her firm, Operating Rhythm, using the story of a U.S. president who survived being shot only to die from an infection caused by doctors probing for the bullet with bare hands, to explain why marketers need a full diagnostic before they start treating symptoms. Sayo also breaks down how she interviews every new team she leads (she never asks what someone does, she asks what they'd rather be doing) and how naming someone's "blue energy" can turn an underperformer into a linchpin. If you've ever felt boxed into your lane or wondered whether your unconventional path into marketing counts, this conversation is permission to keep building it your way.About SayoSayo Martin is a marketing executive and artist who started her career as a spoken word poet in New York City before earning an MFA in poetry and moving to California, where she played in rock bands before shifting into tech PR. She built her career across B2B tech, energy, and consumer beauty, working as the hyper growth leader for cyber at Deloitte and describing herself as a cross industry marketer and self-identified polymath. Today she runs her own firm, Operating Rhythm, with her business partner, where she works hands-on with early-stage and private equity-backed organizations going through transformation or crisis. Sayo says helping people recognize and use their own strengths, what she calls their "blue energy," is what keeps her in marketing.Show NotesConnect with Sayo on LinkedIn: https://www.linkedin.com/in/sayomartin/Sayo's firm, PerfOps Diagnostic (formerly Operating Rhythm): https://perfopsdiagnostic.comBook mentioned: Linchpin by Seth GodinText us what you think about this episode!

Dashboards und Reports gibt es im Marketing im Überfluss, doch echte Orientierung liefern sie ohne Zielsetzung selten. Oft fordert das Team neue Performance-Berichte an, ohne vorher zu definieren, welche konkrete Business-Entscheidung damit getroffen werden soll. Am Ende bleibt es bei ungenutzten Daten Friedhöfen, während Budget-Entscheidungen weiterhin primär aus dem Bauch getroffen werden. Wie schaffen Marketing-Verantwortliche den Sprung von reiner Datensammlung hin zu messbarer Decision Intelligence? In dieser Folge spreche ich mit Tobi Nehren, Geschäftsführer Strategie der Datenberatung areto, wo er an der Schnittstelle von Transformation, Organisation und Daten agiert. Zuvor steuerte er jahrelang den Newsroom im SPD-Parteivorstand und verantwortete dort digitale Großkampagnen sowie Millionenbudgets. Tobi bringt daher eine wertvolle Perspektive mit: Er kennt sowohl den hohen Rechtfertigungsdruck im Marketing-Management als auch die praktische Umsetzung in der Datenarchitektur. Wir sprechen darüber, -wie datengetriebenes Arbeiten im Marketing mit der Frage beginnt, welche konkrete Entscheidung getroffen werden soll. -warum Datenkultur eine wichtige Führungsaufgabe ist, die CMOs nicht vollständig an Data- oder IT-Teams delegieren können. -weshalb das Konzept der Pyramide von Dilts hilft, den Wandel hin zum datenbasierten Arbeiten im Team als klassischen Change-Prozess zu steuern. -wie man die Geschäftsstrategie und die Fachabteilung an einen Tisch bringt, um mit wenigen, wirksamen Use Cases direkt Mehrwert zu stiften. Eine praxisnahe Folge für alle Marketing-Leader, die Daten nicht mehr nur reporten, sondern als strategisches Werkzeug für bessere Entscheidungen und Budgets etablieren wollen. Timestamps: (00:00) - Intro und Vorstellung von Tobi (04:00) - Hauptteil: Decision Intelligence (27:35) - Abschluss und Tipps für Marketing-Teams Hier findest du Tobi Nehren auf Linkedin: [https://www.linkedin.com/in/tobias-nehren/](https://www.linkedin.com/in/tobias-nehren/) Connecte dich mit mir auf LinkedIn: [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/) Unsere Website findest du hier: [https://analyticsfreaks.com/](https://analyticsfreaks.com/) Ich freu mich immer über Anmerkungen, Fragen oder einfach deine Gedanken zum Podcast! :) Schreib mir gern eine Mail an marialena.matysik@analyticsfreaks.com oder auf Linkedin [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/)

Finally doing a solo episode! 'Bout time.I talked to 18 CMOs / Mktg VPs for 9 hours about what is super intense for them right now and then I analyzed what I heard and packaged it up for you. Here's the report. Let me know if you have any questions as you review + please share with your team and your marketing leader friends.Jump in:00:00 - Intro to the research00:33 - The motivation behind exploring in-depth insights01:14 - The "Aha Moment" skill for finding truths 01:57 - The scoring system02:45 - The mess AI leaves behind03:11 - What's going well05:09 - The surprising top needs06:02 - Governance over AI06:27 - The debate: buy or build07:07 - Internal marketing is even more important today07:53 - The challenge of product builds outpacing marketing playbooks08:13 - Leadership burnout08:41 - Visibility concerns from AI search and zero click09:02 - The bottleneck of editing content produced by AI10:04 - Creating a clear AI governance system to help avoid chaos11:35 - Product survival in an AI future12:38 - Example of a company moving towards in-house tool development13:32 - The importance of differentiation, distinction, positioning, story, brand14:06 - Winning through relationships, outcomes, and showing up at the right moments (memorable)15:01 - The case for powerful storytelling and brand15:38 - Organizational shifts - the org chart is changing16:11 - The impact of AI on headcount and organizational structures16:33 - CEOs' perspectives on AI replacing marketing jobs and the potential fallout17:19 - Leveraging AI to scale teams20:23 - The overall mood is that two things are trueSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.marketing leaders intense needs report: https://marketing-needs-synthesis.vercel.app/Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠⁠⁠

In this episode of THE MENTORS RADIO, Host Tom Loarie talks with Lifang He, a global tech brand strategist and marketing leader who is known for her more than 20 years experience launching record-breaking, popular tech innovations that include Apple’s iPhone and more. Data shows that up to eighty percent (80%) of technology ventures fail—not because their technology doesn’t work, but because they fail to drive consumer adoption. Why? We dive deep into the engine room of the modern tech economy to explore how great ideas actually win hearts, minds, and lasting market share. Too many business builders treat branding as a superficial creative mask to be slapped onto a product at the very end of its development cycle. Our guest today—Lifang He—argues that this exact mistake is what kills promising products and drains investor capital. She should know. A standout global brand strategist and tech marketing leader, Lifang He brings nearly twenty years of masterclass experience driving go-to-market excellence for the world’s most influential market leaders. She grew up as a competitive athlete in China, stepped into the advertising arena with Wieden+Kennedy on the Nike business, and after moving to the U.S., landed inside Apple's dedicated global advertising agency, Media Arts Lab, where she helped orchestrate multiple global iPhone launches and worked on the historic “Shot on iPhone” campaign. From there, she built categories at Amazon, scaled product ecosystems at Ring, and directed brand integration for Amazon Pharmacy. Her career has been defined by building products and brands that scale fast and deliver results. She has earned industry recognition such as a Cannes Lions Grand Prix Award, a Fastest Growing Brands Award, and a Jay Chiat Award for Strategic Excellence. She now leads a consultancy specializing in brand strategy, product innovation, and go-to-market. Lifang is also the author of the brilliant new guide, Brand Power Built In: How Tech Products Really Win Hearts and Minds. LISTEN TO this radio broadcast live on iHeart Radio, or go to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don't miss an episode! SHOW NOTES: LIFANG HE: BIO: https://www.lifanghe.me https://www.linkedin.com/in/lifanghe BOOK: Brand Power Built In: How Tech Products Really Win Hearts and Minds, by Lifang He

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, former IBM CMO, and now Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at disability charity Sense, Founder of Hack Yourself and CIM Course Director.  Together, they unpack how marketers can move beyond “purpose washing” and use marketing skills to deliver genuine social impact, whether you're in a big corporate, an agency, or the nonprofit sector. Caroline shares her journey from global tech marketing at IBM to leading a multi-academy trust, and why enlightened self-interest is the most sustainable way for brands to contribute to society.  Jack explains what it really means to run a social change team, why delivering “the plan” isn't the same as delivering change, and how data, storytelling, and theory of change come together to shift systems, not just sell products. In this episode, you will learn:· How to find the sweet spot where commercial goals and social impact reinforce each other· Why storytelling and data is the most powerful combination for shifting beliefs and behaviour· What will distinguish the next generation of marketing and social change leaders If you're a marketer wondering how to make your work more meaningful, without losing sight of commercial reality, this episode is for you. Want to know more? Check out the CIM Content hub now for all things marketing.  Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at Sense. Together, they unpack how marketers can move beyond “purpose washing” and use marketing skills to deliver genuine social impact, whether you're in a big corporate, an agency, or the nonprofit sector. Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Crushing pressure can trigger reactive habits, but great marketing leaders rise above. In this StrategyCast episode, learn powerful techniques to sharpen your thinking, boost team alignment, and stay focused on the big picture even when the pressure feels nonstop.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:11 Corporate pressure and AI impact08:14 Getting perspective for growth11:54 Balancing team dynamics and pressures16:49 Carla Johnson's innovation strategy20:11 Breathing and mindfulness techniques22:33 Business impact of reactive leadership25:45 Simple stress management tips==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketing leader and author Visha Kudhail (ex-Google, YouTube, Pinterest, Square UK) to unpack what authentic marketing really looks like in practice. Together, they go far beyond buzzwords, TikTok trends, and vanity metrics. Drawing on insights from her new book, “Authentic Marketing”, Visha explores how brands can use AI without outsourcing their soul, and why audience-first, intent-driven strategies are the real differentiator in a sea of sameness. She also shares powerful lessons from big tech leadership, building marketing functions from scratch, and a decade of championing women in leadership positions. In this episode, you'll learn:What authenticity actually means in marketing, and why most brands get it wrongHow to align values, leadership, product, and marketing so your brand truly matches its beliefsHow to build and lead high-performing marketing teams in complex, global organisationsIf you're a marketer, comms leader, or aspiring CMO wondering how to stay relevant in the AI era, this episode is for you. Check out Visha's book Authentic Marketing here: https://www.vishakudhail.com/authentic-marketing Want to know more? Check out the CIM Content hub now for all things marketing.  Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Livestock Marketing Leaders Converge on Black Hills for 2026 LMA Convention and WLAC

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketing leader and author Visha Kudhail to unpack what authentic marketing really looks like in practice. Together, they go far beyond buzzwords, TikTok trends, and vanity metrics.If you're a marketer, comms leader, or aspiring CMO wondering how to stay relevant in the AI era, this episode is for you. Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

I love her story!  Amber shows you that you can take someone who joined to just get out of the house to a massive leader. You just never know!Pay attention to her story and her tips. 

You can't be a great marketer if your nervous system is stuck in survival mode.If you're a marketing leader, you know the feeling. The 12AM Slack from the CEO. The “where's-the-pipeline?” question that never goes away. The low-grade anxiety running underneath every campaign, every board deck, every quarter. In this episode, Carolyn and Amber connect the inner game to the measurement problem. The anxiety marketers carry isn't a personal failing. It's the tax you pay for being judged by numbers that miss your real contribution: shaping how the market perceives you, long before anyone fills out a form.And here's what nobody in GTM is actually talking about: you cannot build the future you want while your body is locked in defending the present. Your brain chemistry doesn't know the difference between the meeting you're dreading and the one that's already over — it reacts the same way to both. And when you live in that state, you can't create. You can only react.What this episode covers:The breakthroughs from both Amber and Carolyn's recent vacationsWhy so many B2B marketers are operating from low-grade panic, and why it's costing them their best workHow belief and brain chemistry shape what you're able to create, and why you have to embody the outcome before it shows upWhy marketing's real job is shaping brand perception in-market, and why traditional KPIs can't see that workHow to use zero-party data — what customers tell you directly — to inform the customer journey instead of guessing from last-touch behaviorThree books that reshaped how Carolyn thinks about wealth, awareness, and building a future you can't yet see: Happy Pocket Full of Money, The Power of Awareness, and Dr. Joe Dispenza's Becoming SupernaturalIf you're a marketing leader tired of doing your best work from a place of panic, and tired of watching it disappear into numbers that can't measure it, this one's for you.-----------------------------------------------------Want answers now?

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

In this podcast episode, Diane Wiredu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element. Diane breaks down a step by step guide on effective messaging, while also providing insights on engaging customers and growing products.Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Daniel Simpson is a Product Marketing leader at Fleetio, where he helps fleet-driven businesses solve everyday operational challenges with practical, easy-to-adopt technology. Before entering the software world, Daniel worked in construction and has supported business operations across Canada, the UK, Australia, and the United States. That hands-on experience shapes his approach today, with a focus on helping both field teams and leadership make smarter decisions about their assets and operations. He's passionate about turning real-world fleet challenges into solutions that make work safer, more efficient, and more predictable.

Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise teams can establish search presence before attribution clarity emerges, drawing from his transition from highly-regulated healthcare marketing to faster-moving sectors. The discussion covers proactive positioning strategies that capture market share during AI transition periods and competitive timing frameworks that prioritize early adoption over perfect measurement systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing AI agents are transforming how teams turn data into action. In this episode, Sandra Oono-Thomas—VP of Enterprise Growth & Digital Commerce at Daye North America—shares how her background in data and e-commerce helped her team move from spreadsheets to AI-driven, proactive marketing strategy. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-marketing-leaders-guide-to-ai-agents  © 2026, NinjaCat

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.  Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he's here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.  What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it's our job to paint the picture so others understand why we do things.  Plus, what's smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior. Whether you're a Marketer at a large company or at a startup, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm⁠ Follow Steve: LinkedIn: https://www.linkedin.com/in/stevestano/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

Jenny Mehlman is Senior Marketing Director at Dairy Farmers of America, where she leads branded cheese and butter businesses. With a background in brand stewardship and innovation, she focuses on making legacy food categories relevant through consumer insight, storytelling and everyday moments that drive connection.Dairy Farmers of America (DFA) is a farmer-owned cooperative representing more than 9,500 American dairy farmers. As the leading global dairy cooperative, DFA produces and markets a wide range of dairy brands, with a mission centered on delivering value back to its farmer-owners and their communities.DFA operates with a long-term mindset, prioritizing sustainable growth and innovation over short-term gains. Its structure allows marketing and innovation teams to focus on building brands that resonate with consumers while supporting farmers' livelihoods. The organization blends large-scale brand management with a strong sense of authenticity, transparency and purpose rooted in agriculture.Dairy is experiencing a resurgence as consumers reconnect with real, wholesome ingredients and seek both health and indulgence in the same products.Great marketing starts with understanding people, their routines, motivations and the small moments that shape decisions.Even in crowded categories, brands must earn attention through storytelling and relevance or risk being ignored.Innovation in dairy extends beyond new flavors to include format, function and new ways to meet everyday needs.Authenticity and transparency are critical, helping consumers trust where their food comes from and how it's made.Creativity often comes from observing everyday frustrations and solving small, real-world problems.Strong brands maintain distinct personalities, allowing them to connect with specific audiences without competing against themselves.A long-term mindset, driven by farmer ownership, enables more thoughtful innovation and brand-building decisions.  QUOTES “We're actually owned by 9,500 American dairy farmers, which puts a different spin on the work. It makes things more personal because our mission is to provide value to them and their families.” (Jenny)“If I can do right by our farmers and provide value to them and their families, I'm doing my job well.” (Jenny)“I look at brands as humans. They have personalities, and you have to treat them properly and have fun with them in a way that fits who they are.” (Jenny)“I've never found a business where you can't get people to talk about cheese and butter. It's kind of phenomenal.” (Jenny)“The secret to good marketing is really getting to know people, what makes them tick and what drives their decisions.” (Jenny)“Dairy is having a bit of a renaissance. It's less about the challenge and more about the opportunity to stay relevant in people's lives.” (Jenny)“Sometimes we get so focused on the big idea that we forget about the little moments. Those everyday occasions are where the connection really happens.” (Jenny)“I don't often think in quarters. Our farmers are always thinking about the future, and that changes how we approach innovation and investment.” (Jenny)“Authenticity builds trust. If something feels authentic, people feel like they understand it and can trust it.” (Jenny)“I look at what I do as problem solving and getting to know people. Whether it's detergent, chocolate or cheese, the motivations are often the same.” (Jenny)“Everybody is creative in their own way. It's about recognizing it and giving people the permission to keep doing it.” (Jenny)

Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most demanding markets. On the latest episode of Talking Marketing, we're joined by Amrita Datta, someone who has a perspective on marketing leadership that could only come from a career built the way hers has been.  We talk about owning outcomes, leading cross-functional teams, building credibility in new markets, and what the marketing industry looks like when you've operated at the highest levels of it across very different worlds. The kind of conversation that reminds you how much there still is to learn.

Many marketing leaders struggle with being measured against revenue. That's because the status quo measurement model doesn't capture everything they do, which means their true impact is almost always under-reported. This workshop is about how to fix that, and how to properly and comprehensively measure marketing's impact on pipeline and revenue, with data that let you walk into a boardroom with answers instead of anecdotes.What we cover:Why last-touch attribution under-reports your true impact every single time, and why a lot of leaders quietly prefer it that wayWhat's happening between lead creation and opportunity creation, and why nobody's tracking itThe GTM factory model: three stages, and the specific data that lives in each one that changes how you read performance entirelyWhy the demand waterfall is more than 20 years old and what it's actually costing you to keep operating inside itWhere most companies are flying blind in their GTM motion, and the specific data points that fix itHow to start building the metrics that let you go to your board with answers

In "The Career Accelerator: Why Leaders Choose TMSA", Joe Lynch and Jennifer Karpus-Romain, Executive Director at the Transportation Marketing & Sales Association (TMSA), discuss how specialized community and education drive logistics success. Growth follows connection.  About Jennifer Karpus-Romain Jennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University. About Transportation Marketing and Sales Association (TMSA) Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits.  The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed. Key Takeaways: The Career Accelerator: Why Leaders Choose TMSA In "The Career Accelerator: Why Leaders Choose TMSA", Joe Lynch and Jennifer Karpus-Romain, Executive Director at the Transportation Marketing & Sales Association (TMSA), discuss how specialized community and education drive logistics success. Growth follows connection. A Century of Evolution: The TMSA isn't a "new kid on the block." Founded in 1924 (originally focused on railroad advertising), the association has spent over 102 years evolving alongside the industry. While the name has changed to reflect modern logistics, its core mission—to be the premier resource for sales and marketing professionals—has remained constant. The New "Track-Based" Educational Model: To provide better ROI, the TMSA has moved away from a one-size-fits-all approach. They now offer five distinct tracks: 1. Company Leader, 2. Sales Leader, 3. Sales Practitioner, 4. Marketing Leader, 5. Marketing Practitioner The Track-Based approach ensures that whether you are a solo marketer or a VP of Sales, you are networking and learning with peers facing your specific daily challenges. "Human First" Leadership in an AI World: Jennifer emphasizes that while tools like ChatGPT (which she humorously calls "Atlas") are vital for efficiency—especially for small teams—the human element is the true differentiator. In an era of automated emails and AI-generated content, leaders choose TMSA to learn how to keep their brand voice authentic and human. The "Tech Mic Drop" & AI Showdown: Rather than traditional, dry keynotes, the upcoming Elevate Conference (June 7–9 in Denver) features a technology showdown. Competitors must present real-world results and efficiencies rather than just sales pitches. This helps members cut through the "noise" of the saturated logistics tech market. Bridging the Sales and Marketing Gap: A major theme of the interview is the "merger" of sales and marketing (or "Smarketing"). Jennifer points out that marketing should be creating "sales enablement" content—like simple infographics—that salespeople actually use, while sales should be providing feedback on lead quality to create a unified revenue-generating engine. Real Insights from Shipper Panels: One of the highest-value segments of their events is the Shipper Panel. Jennifer explains that they bring in actual big-name shippers who give "brutally honest" feedback. This is a rare opportunity for sales and marketing teams to hear exactly how shippers want to be approached—and more importantly, what "cringe-worthy" tactics to avoid. Professional Development as a "Career Accelerator": For "teams of one" or those in "flyover states," TMSA provides a sense of community. Beyond just learning, it offers leadership opportunities through committee work that professionals might not get at their day jobs. Jennifer views the association as a place to "sharpen the sword" so members are ready when market conditions (like the recent freight recession) finally turn around. Learn More About The Career Accelerator: Why Leaders Choose TMSA Jennifer Karpus-Romain | Linkedin TMSA | Linkedin TMSA homepage TMSA membership page TMSA ELEVATE Event Page TMSA Membership Page that highlights Tracks Elevating Transportation Sales and Marketing with Jennifer Karpus-Romain | The Logistics of Logistics TMSA Key Takeaways with Jennifer Karpus-Romain | The Logistics of Logistics Building a Freight Sales & Marketing Community with Jennifer Karpus-Romain The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Thomas Barta is one of the world's leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, Thomas has studied what makes CMOs successful through the largest global research project of its kind, over 68,000 leadership assessments.In this episode, we explore what CEOs really expect from CMOs, why so few marketers make it to the boardroom, and what needs to change if marketing is to lead growth again. Thomas shares practical tactics for building stronger CFO relationships, acting with more bravery, and avoiding the “safe” behaviours that quietly kill careers. A must-listen for any marketer serious about leadership.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Timestamps00:00 - Intro00:43 - How Thomas Barta got into marketing02:24 - The surprising thing about marketing at the board level03:52 - What is the CEO looking for a CMO to deliver04:41 - Why are there so few marketers in the boardroom08:38 - What tactics should marketers use to make sure they are delivering growth11:20 - How can CMOs build the relationship with their CFO12:53 - CMO Tenure - is it going up or down?18:59 - What do CMOs need to change?21:13 - Fitting in is the safest way to fail28:11 - The bravery formula29:48 - Why you need to act quickly31:07 - Confessions of a CMO

What does it really take to move from brand marketer to global growth leader?In this episode Conor Byrne sits down with Orla Mitchell for a candid, commercially grounded conversation about leadership, long-term brand building and earning marketing's seat at the growth table.Orla's career spans senior roles at Nestlé, Kerry Foods, and Mars, where she led global food and confectionery portfolios including the transformation of the gum category and the return of Extra to the #1 position in the US. She later returned to Ireland to join WaterWipes, ultimately becoming CEO and helping scale the brand internationally with sharper strategic focus and disciplined portfolio choices.This episode goes far beyond career highlights. It's about how marketing thinking matures from creative execution to enterprise-level value creation.3:00 – Winning the Marketing Champion Award & what recognition really means4:40 – From accountancy to marketing: finding the discipline that fit6:00 – Cutting her teeth in FMCG at Nestlé9:50 – Being headhunted to Mars & stepping into bigger challenges13:00 – Dealing with disappointment & knowing when to leave15:20 – Long vs short term thinking before it was fashionable17:30 – Entering Mars: business model transformation over “just advertising”19:15 – Business marketer vs creative marketer21:00 – The Ehrenberg-Bass moment: science over opinion24:30 – Creative effectiveness, star systems & why great ads last27:00 – Test & learn done properly (with action standards)31:30 – Global roles & navigating “we're different” market objections35:30 – Leading the gum category transformation38:20 – Extra's growth in the US & penetration focus41:00 – Leaving Mars & the WaterWipes opportunity43:00 – Scaling a challenger brand & making tough market choices46:00 – Marketing as growth co-pilot, not support functionIf you lead brands, sit at an executive table, or aspire to do either, this episode is a masterclass in commercially credible marketing leadership.Thanks to Tracksuit for their support of this episode. Hosted on Acast. See acast.com/privacy for more information.

Healthcare marketers are having to navigate massive shifts across the industry, including shrinking ROI timelines and increasingly complex buyer committees. In this episode, I'm joined by my two colleagues and fellow Health Launchpad principals, Mark Erwich and Matthew Piette, for a conversation about what it means to be a marketing leader in healthcare right now. We explore how the industry is moving from the traditional triple aim toward what we call the quintuple squeeze, where providers face intense pressure from regulatory changes, margin constraints, and severe staffing shortages.We provide a deep dive into how both health tech and biotech firms can adapt their strategies to remain defensible in front of CFOs. We also share our perspectives on the practical use of AI as an efficiency tool and why focusing on risk reduction may be more important than selling growth in the coming year.Key Topics Covered"(00:00:00) Introduction""(00:09:00) Big Drivers in Healthcare Technology""(00:13:00) The Quintuple Squeeze""(00:15:00) Challenges in Biotech and Life Sciences""(00:16:00) Pressure on Marketing Leaders""(00:17:00) Shortened Planning Horizons""(00:19:00) Biotech Marketing Constraints""(00:21:00) AI: Friend or Foe?""(00:26:00) Impact on Marketing Budgets""(00:30:00) Justifying Your Marketing Budget""(00:34:00) Stop Doing This to Survive""(00:37:00) Five Key Takeaways"If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

#324 | Dave is joined by three marketing leaders from different industries to talk on a live session about AI and SEO and what they've learned over the last year. Dave Steer (CMO at Webflow), Marcy Comer (CMO at EagleView) and Clare Schmitt (VP, Marketing & Communications at Piedmont Global) break down how buyers are learning about products through ChatGPT and why traditional SEO fundamentals still matter. The group shares real examples of how they're approaching content, prompt tracking, PR, and brand authority, plus advice for marketers on where to focus, what to ignore, and how to guide their teams through this search shift.Timestamps(01:06) - Why AI + SEO is the hottest (and most confusing) topic in B2B marketing right now (05:37) - Meet the panel: marketing leaders from Webflow, EagleView, and Piedmont Global (09:15) - How AI search is changing buyer behavior vs traditional Google search (12:58) - EagleView's real approach to AI search, greenfield opportunities, and prompt tracking (16:05) - What “black hat” vs “white hat” tactics look like in AI-driven search (20:12) - Webflow's take: integrated marketing, generosity, and building useful tools (29:33) - Getting past high-level advice and into real execution (34:33) - “Circle the buyer”: how content builds demand before buyers are in-market (38:16) - Why PR is back: long-form press, citations, and brand credibility in AI search (45:16) - What to do if you're a startup with no budget: focus on positioning first Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

On this episode of Embracing Erosion, Devon sits down with Chris Gaebler — a seasoned Chief Marketing Officer whose career spans leadership roles at Netscout, Kaspersky, Guardicore, Sonrai Security, and Protegrity.In this conversation, they dive into what it means to lead marketing in an era defined by relentless change — from navigating new go-to-market models and the rise of AI, to keeping teams motivated and creative amid uncertainty. Chris shares his perspective on how CMOs can separate signal from noise, adapt their playbooks in real time, and build organizations that thrive through disruption.Enjoy the conversation!

Dots Oyebolu welcomes Mark Evans, Founder and Fractional CMO of Marketing Spark. Mark shares his journey from technology journalism to advising SaaS companies on growth and strategy. The conversation focuses on why brand positioning is crucial to achieving product-market fit, how weak differentiation limits demand generation and why many companies overinvest in tactics at the expense of fundamentals. Mark also explains how marketing leaders can drive organizational change, build stronger partnerships with sales and leadership and align marketing more closely with revenue outcomes.Key Takeaways:00:00 Introduction.03:15 Clear messaging helps attract and engage the right prospects.05:13 Tactical execution fails without a solid strategic foundation.07:08 Demand generation depends on a differentiated narrative.11:36 Marketing leaders must educate and guide teams through change.15:44 True partnerships with sales and leadership increase influence.17:23 Marketing success is ultimately measured by revenue impact.24:49 The CMO role is becoming more collaborative and cross-functional.Resources Mentioned:Mark Evanshttps://www.linkedin.com/in/markev/Marketing Spark | LinkedInhttps://www.linkedin.com/company/marketingsparkk/Marketing Spark | Websitehttps://marketingspark.co/Nue.io | Websitehttps://www.nue.io90-Day Marketing Sprinthttps://marketingspark.co/90-day-sprint/Insightful Links:https://elearningindustry.com/advertise/elearning-marketing-resources/blog/strategic-marketing-operations-leaders-skills-commonhttps://www.hotjar.com/blog/marketing-leader/https://www.forbes.com/sites/theyec/2023/09/28/nine-skills-and-traits-even-top-marketing-leaders-should-continue-to-hone-and-why/?sh=66304c1c1793Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing

Your career spans some of the world's biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your approach to marketing leadership?Consumers today interact with brands across so many touchpoints—online, in-store, social, and more. How do you approach creating a consistent, meaningful brand experience that resonates across channels while staying true to the brand's core purpose? You've led the launch of major products and platforms. What's your approach to fostering innovation in large organizations, and how do you decide which risks are worth taking?You emphasize collaboration, strategic clarity, and entrepreneurial agility in your leadership. How do you cultivate teams that can execute bold marketing strategies while staying agile in an ever-changing market?As we wrap up, is there anything you'd like to leave today's listeners with—an insight, a piece of advice, or a perspective from your journey that you hope they take away?

Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide deep insights into user behavior. Alexandra explains the importance of understanding customer needs and the role of data-driven decision-making in acquisition, retention, and monetization strategies. She discusses the evolving role of marketing leaders, the significance of regionalization in messaging, and the impact of AI on the future of marketing. Alexandra also offers advice for aspiring marketers, emphasizing the importance of curiosity and a well-rounded understanding of various marketing disciplines.   About Amplitude Amplitude is the leading AI digital analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across the platform, Product, Marketing & Growth teams can analyze, test, and optimize user experiences faster than ever, making Amplitude a best-in-class solution and a top-ranked leader in multiple categories in G2's Fall 2025 Report.   About Alexandra Szynkarski Alexandra Szynkarski is a Marketing Leader based in Paris, currently leading EMEA Regional Marketing at Amplitude, the AI Analytics Platform. She specializes in go-to-market strategies, regional growth, and building high-impact programs that impact business revenue. With experience scaling B2B technology across Europe, she's passionate about helping teams turn data into better customer experiences.   Time Stamps 00:00:18 - Guest Introduction: Alexandra Szynkarski 00:02:25 - The Importance of Regionalization in Marketing 00:03:12 - Overview of Amplitude's Product and Differentiation 00:08:11 - Amplitude's Application in B2B Marketing 00:11:22 - The Three Pillars: Acquisition, Retention, and Monetization 00:15:56 - Quality Demand Generation and Market Positioning 00:18:08 - Localization vs. Translation in Marketing 00:21:07 - The Future of Marketing Roles with AI Integration 00:24:48 - Advice for Aspiring Marketers   Quotes "At the end of the day, it's really about trying to understand how your prospects and your customers are moving through the digital journey." Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude. "Our job is to make sure that the sales teams are speaking to those high intent buyers when it actually matters. It's not about volume; it's very much about quality." Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude.   Follow Alexandra: Alexandra Szynkarski on LinkedIn: https://www.linkedin.com/in/alexandra-szynkarski-b1472926 Amplitude website: https://amplitude.com/   Amplitude on LinkedIn: https://www.linkedin.com/company/amplitude-analytics/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Erik Sena, Copy Manager at Refine Labs, shares his creative journey and how AI is reshaping the modern copywriter's toolkit. This honest and insightful discussion explores the human side of marketing innovation and the future of creative work.Speakers and RolesErik Sena – Copy Manager at Refine Labs; leads brand voice efforts internally and across client accounts, overseeing multiple writers and creative outputSteph Crugnola– Host of Stacking Growth: Called to ActionEvan Hughes – Co-host; provides perspective on marketing leadership and AI pressuresTopics CoveredEric's path into copywriting via creativity and pop culture inspirationEarly perceptions and hesitations around AI in creative rolesEvolving use of ChatGPT for creative brainstorming and brand alignmentInternal and external pressures driving AI adoption in marketingHuman vs AI: identifying what remains uniquely human in creative outputUsing tools like creative scorecards to evaluate tone and brand matchPredictions for a more human-centric creative futurePersonal growth and reflection in a rapidly changing industryQuestions This Video Helps AnswerHow can marketing creatives embrace AI without losing their voice?What are effective ways to use ChatGPT in a brand copywriting role?How do you balance human creativity with AI-enhanced workflows?What does it mean to stay human-first in a tech-heavy marketing world?What trends are shaping the future of creativity in marketing?Jobs, Roles, and Responsibilities MentionedCopywriter, Copy Manager, Creative Director, Designer, Art Director, Screenwriter, Marketing Leader, AI Prompt Engineer (implied use), Content Reviewer, Stakeholder (internal and client-side)Key TakeawaysAI is best used as a tool for efficiency and ideation, not replacementHuman creativity, emotion, and intuition remain irreplaceable in brand messagingPressure to adopt AI stems from both time constraints and industry evolutionCreative scorecards using AI can help align content with brand toneStaying proactive and adaptable is essential in modern marketing careersTimestamps[0:01:01] Eric shares his early love for storytelling and creativity[0:02:14] Inspiration from Mad Men leads to a career pivot into advertising[0:04:33] Eric's first real encounter with AI during the MidJourney/DALL-E rise[0:06:25] Why pressure (internal and external) pushed him to embrace AI[0:07:29] Tools used: ChatGPT as a creative partner and editing assistant[0:11:30] Use case: Creative scorecard to measure brand tone alignment[0:14:28] Coping with imposter syndrome and AI fear as a creative[0:19:42] Reflections on being a “multi-hyphenate” creative[0:23:03] Prediction: A return to human-first creativity in the next era[0:25:17] Career advice for new marketers: be proactive, think 10 steps aheadFrameworks and Concepts MentionedCreative Scorecard (internal framework to assess brand tone fit)Human-first marketing (ethos vs automation-heavy workflows)Multi-hyphenate creatives (embracing multiple creative roles)"Iron sharpens iron" mindset in creative improvementAI as thought partner vs AI as creator

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Would you ever walk away from a "dream job" to start over from scratch? And if you've spent years building a career inside big brands, does it ever feel like it might be too late to launch your own agency? Most people talk about leaving their corporate job to chase something bigger. Very few actually do it, and even fewer jump without a parachute. Today's featured guest is one of those rare ones. After nearly two decades leading social, content, and influencer teams for household brands, he walked away from his so called dream job to start his own shop without any safety net. Today, he calls himself a brand guy who happens to own an agency. Eric Gray is the owner of Maverick Content Studio, a twelve person, social-first agency for Fortune 500 brands. After a long and successful career in corporate, where he spent eighteen years building high performing social and content teams for companies like Universal Parks & Resorts, Eric realized he did not want the future he saw in front of him. He left Universal with two months of savings and zero clients. His story is a blueprint for leaders wondering whether to leave corporate and build something of their own Today his team works with brands like Advent Health, Winn-Dixie, and Travel + Leisure, helping them build audience, loyalty, and relevance through social-first content. In this episode, we'll discuss: Why target Fortune 500 brands? Why most agencies fail at building their own brand. Leaning on the power of personal brands. The hardest challenge of growing a young agency. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Walking Away from the Corporate Dream Job At age forty-one, Eric had success on paper but a growing dissatisfaction in real life. He was leading big teams, holding a prestigious role, and doing work others envied. But he felt stuck inside a corporate machine that limited purpose and impact. Although he's thankful for the time he spent in that world, he didn't believe he was living his full purpose inside an organization with lots of bureaucracy. With the support of his family and his pastor, Eric decided he didn't want to get to his later years wishing he had taken more risks and took the jump to find out what could happen if he bet on himself. Leaving was messy, scary, and absolutely not the playbook move. No freelancing ramp up. No contracted clients. It was no tidy transition. Yet he trusted that his experience and network would open the next chapter. Looking back, it did. Why Target Fortune 500 Brands? Most new agency founders start small. Eric went in the opposite direction. He targeted enterprise brands from day one because that is where his expertise lived. He had already built the blueprint inside Universal Parks & Resorts and believed he could help other brands treat social as more than an afterthought. Eric knew many enterprise brands still underinvest in social. They focus on one big campaign or hero asset while ignoring the loyalty and connection that is built through consistent storytelling. His agency's entire model revolves around what he calls the connection strategy. It is the belief that brands win when they create emotional relevance around the stories customers already care about. Furthermore, large brands have large scopes, which also means you do not need forty clients. You just need the right five. That became a core advantage as they started growing. Building the Early Client List Through Relationships Eric did not cold call or blast DMs. He leaned into what he had spent years building. A strong network with strong relationships. Most of their early clients came from people who had worked with Eric before, or from friends of those people inside other major brands. Big companies talk to each other more than you think. This doesn't mean it was easy for them. They still have a lot of work to do to break through. But if you invest in your network before you need it, it becomes your biggest shortcut when you step into entrepreneurship. Why Most Agencies Fail at Building Their Own Brand But Eric points out that almost no agencies truly build their own brand. They hide behind their walls and hope referrals save them. Others talk about themselves, focusing mainly on their people, process, and portfolio. Meanwhile they tell clients to produce consistent content, invest in story, and build an audience. When Eric launched Maverick, he refused to be another guy who leaves a corporate job and posts the generic LinkedIn announcement. He started building his personal brand alongside the agency's brand from day one, and worked with his wife to make his agency look and feel much larger than its actual humble beginnings from their home offce. Perception matters if you want to enter rooms above your weight class. The Power of a Personal Brand Eric leaned into his background in sports radio and launched the Radical Content podcast. Within a few months he secured major guests like the former CMO of Chick-fil-A, the head of digital for NASCAR, and leaders from Crocs and other major brands. Those interviews became relationships. Those relationships became visibility. And that visibility opened doors for the agency. The agency's channels became secondary to Eric's personal channels. Not because the company brand did not matter, but because personal brand builds trust faster than corporate messaging. Systems, Volume, and Practicing What You Preach Eric put serious resources into his content system. It started rough, with a single producer who did not fully work out. But it evolved into an eight person content ecosystem producing weekly episodes, daily clips, statics, and text posts. He treats his own brand as the test kitchen for the strategies they deploy for clients. When you do that, the content feels authentic and the results are real. For him, if you stay in the background and don't talk about who you are and what you do, you're losing valuable opportunities to build your audience. You should be the guinea pig for everything you sell. The Hardest Challenge of Growing a Young Agency Two types of struggles hit new founders: agency struggles and the first time entrepreneur struggles. On the agency side, Eric is unrelenting on talent. He will not hire someone just because they have experience. Their standards are high, which means the search takes longer. Orlando is growing but not a major market for high level social and content talent. They once received nine hundred applicants for a creative director role. On the founder side, the hardest challenge is mental. Building a company that feeds twelve families is a heavy responsibility. The expectations you have for where you think you should be often do not match where you actually are. That gap can mess with your head. Eric uses a list of personal non negotiables to stay mentally sharp: hard morning workouts, time with faith, reading goals daily, taking short breaks during the day, reviewing priorities, and going to bed on time. The last one is the hardest for him. But like most discipline problems, skipping the basics is usually what leads to feeling off. Why Agency Entrepreneurship Requires a Long Game Mindset For Eric, entrepreneurship is staring the hard thing in the face and moving forward anyway, which is where his non-negotiables come in. For his part, Jason has always treated entrepreneurship as a game. Sometimes you do everything right and still get hit with a bad roll of the dice. The goal is not perfection. It is persistence. The memories you keep are rarely the easy seasons. They are the nights you and your team fought through the hard stuff. For this reason, his advice for agency owners is to have fun along the way. Don't wait until your kids are grown or your agency is sold to live. Make the journey the part you enjoy. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, former CMO of Taco Bell and H&R Block USPresident. Kip lays out the case for marketers to build their brands based on trust, authenticity and personal core principles along with an objective understanding of "what you are really famous for being able to accomplish." Key topics include: why executive presence matters; the combination of emotional IQ and curiosity; the need for resume "proof points;" and why role models matter. Tune in to hear networking tips, why you want to know what "they say about you when you aren't in the room" and the power of a handwritten thank you note. Kip Knight (Founder, CMO Coaches; former Taco Bell CMO & H&R Block US Retail President) joins Mike Linton to get practical about building a durable *personal brand* as a marketing leader. We cover a three-step framework (self-assessment - positioning - activation), executive presence (IQ + EQ + CQ), how to lead with truth during tough calls, and why handwritten notes still matter. Sponsored by Typeface — the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.**Key points**• Personal brands aren't accidental: in today's AI-accelerated market, being findable and consistent is table stakes for senior roles. • The framework: start with a rigorous self-assessment (360s, reviews, assessments), then define positioning around your true superpowers, and finally activate with proof points. • Be objective: ambition without a strategy and measurable evidence sets you up to fail; build real proof points before you sell your story. • Executive presence = IQ + EQ + CQ (curiosity). Lean into new tech (e.g., GenAI) and stay relentlessly curious. • Truth is better than spin in crises: define reality, be transparent, and your team will follow you through hard decisions (e.g., headcount cuts). • Culture is the stories told when you're not in the room; leaders are “always on,” so model consistency and principle-led behavior. • CMOs as business integrators: convene IT, Legal, Finance, HR, and the CEO to make the right GenAI bets with clear success criteria. • Power move: send handwritten notes on high-quality stationery; the impact far exceeds email. **Chapters**00:00 Welcome + sponsor: Typeface — why brand still wins in the age of AI 03:00 Why your personal brand matters more than ever 06:00 Being findable & consistent in an AI world 07:00 The 3-part framework: self-assessment - positioning - activation 10:00 Doing an honest self-assessment (360s, reviews, Working Genius) 14:00 Turning strengths into positioning; knowing your kryptonite 16:00 Executive presence: IQ, EQ, and CQ (curiosity quotient) 20:00 Truth-telling vs. vulnerability during layoffs and tough calls 23:00 Role models, “always on” leadership, and culture as stories 29:00 CMOs as business integrators on GenAI — how to run the process 32:00 Networking that works: “How can I help you?”, warm intros, no ghosting 34:00 Elite habit: handwritten notes on great stationery (why it lands) 36:00 Wrap + where to find more CMO Confidential TagsCMO,marketing leadership,personal brand,executive presence,brand strategy,career development,marketing careers,AI in marketing,agentic AI,Typeface,leadership,coaching,CMO Coaches,Kip Knight,Mike Linton,GenAI,networking,culture,trust,authenticity,handwritten notes,frameworks,positioning,activation,EQ,CQ,P&L,growth,enterprise marketing,YouTube podcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we welcome James Duncan, a recognized leader in mortgage marketing who was honored as a “Marketing Leader” by HousingWire in 2022. James Duncan is the Founder and Chief Marketing Strategist at Caelum Advisers—an agency specializing in helping mortgage executives build resilient, growth‑focused marketing systems. James shares how to modernize your marketing strategy, avoid common tech traps, and align your brand to drive real ROI—without losing the personal touch your clients expect. You'll also hear James share how to use AI in a way that supports your team, and why human connection remains a competitive advantage for maximum ROI.If you're a loan officer or marketing leader looking to stay ahead of the curve while staying authentic, this episode is for you.Connect with James on LinkedInLearn More About Caelum AdvisersWant to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his production by $40 million!Check Out myAgent Classes HereConnect With Geoff

He took the lowest job offer, moved to Dallas with two friends, and launched e-commerce at Fossil before most people knew what it was. In this episode we sit down with John Talbott, senior marketing faculty at the Kelley School of Business, to explore his path from corporate retail to higher education. John shares why he turned down big finance firms, what made retail feel like home, and how a watch company taught him everything about branding, perceived value, and experience. He also reflects on raising a family in Bloomington, influencing future CEOs, and why he still believes brand is a promise, not just a logo.

2026 is closer than you think. Are you ready for what's next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:09 "Marketing Insights for 2025-2026"08:23 "Connecting Dots to Impact"13:50 "Humor & Boldness in B2B"17:39 "Inconsistency Threatens Brand Integrity"18:45 "Consistency with Creative Freedom"24:55 "The Funnel Is Dead"26:58 "Awareness: Key to Marketing Funnels"31:03 "Go-to-Market vs. Sales Strategy"35:20 "Aligned Metrics for Pipeline Success"37:07 RevOps: The Glue for Alignment==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you'd think - it's more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsaying, Natalija Pavic, Product Marketing Leader at KIBO Commerce, spends the rest of the pod on smart advice and practical ways to think about a path to take early advantage of this new era of commerce.

Jamie Starr has had more great jobs in the ski industry than most guests I've had on the show. Really, he was born to be a part of this industry. Growing up in Crested Butte taught Jamie a love of the mountains and understanding of what it takes to make non-traditional athletes tick, which all helped him in his later endeavors.  But what drove Jamie was a passion to not only be the best, but to do good and really make a difference in the world.  On the podcast we talk about law school, his incredible career with brands like The North Face, Spyder, DPS, Pomoca, how to handle athlete loss, and more.  It's a business episode with one of the few lawyers I've had on the podcast. Jamie Starr Show Notes: 4:00: The reality of losing your job, growing up in Crested Butte, X Games, Extreme and more 22:00: Thermic: The brand that invented the heated sock Stanley:  The brand that invented the category! Only the best for Powell Movement listeners. 30%off with the code SNOW30 Check out Stanley1913.com  Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories or sugar. 25:00:  The end of racing, the LSAT debacle, year in SD, blogging, being a lawyer and other jobs, Spyder 41:00: Elan Skis:  Over 75 years of innovation that makes you better. Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 42:00: Working with Euros, Denver to SLC for DPS, The North Face Saga, and The National Ability Center 55:00: Inappropriate Questions with Brendan Starr

For all the talk about how easy video creation has become, the reality inside most businesses tells a different story. Hours of raw footage sit untouched, podcasts gather dust, and teams get lost in the maze of editing tools that promise simplicity but deliver frustration. The demand for short, eye-catching clips has never been higher, yet the gap between having content and actually sharing it keeps widening. What's missing isn't just software—it's the bridge between scattered material and something polished enough to stop a thumb on the feed. Until that gap closes, the struggle keeps repeating. https://youtu.be/98-dehgKMWs Jeremy Toeman, founder of Augie Studio, is making video editing faster and easier with AI-powered tools built for professionals and businesses. He also hosts the Founder at 50 podcast, where he explores real-world career lessons. Today, he talks about the pain points of content creation and why traditional editing slows people down. He shows how Augie Studio streamlines the process, helping teams produce polished content without technical hurdles. His goal: make video creation accessible to everyone. Stay tuned! Quotes: “We built Augie so that a company doesn't have to go find an expensive production studio. We want to help these businesses reach their audiences—reach their customers where they're at, which today is social video.” “All you're doing is falling behind. Get going, put stuff out there. You're going to be unhappy with it six months from now.” “If you're finding that there's no momentum, no energy, and you don't want to record the next day, maybe it's not what you really want to be doing.” Resources: Make Scroll-Stopping Videos in Minutes. Fast. | Augie Follow Jeremy Toeman on Facebook Connect with Jeremy Toeman on LinkedIn