Simple Tech Talk

We welcome Lane Wakefield, mental health advocate and Director for the Center of Sports Strategy & Sales at Baylor University. We discuss the emergence of this once-taboo talking point for what it is: One of the single most important determinants of success for an organization. Lane shares resources and helpful insights to bring much-needed awareness to this topic. 

Marketing and advertising expert, Shelby Wright joins the show to discuss the mobile marketing strategies that the UGA Bulldogs utilize and plan on utilizing with the shifting sports climate, strategies for marketers, captivating stories of Vince Dooley, and more! Visit www.GeorgiaDogs.com for a closer look.

Founder explains.

We welcome BoardActive CEO, Doug Pittman and Yuri Eliezer of Founders Legal back to the show! Since his first two appearances on the show, 5 new patents have been added to BoardActive's portfolio. Join us for an intriguing conversation on BoardActive's newest allowances and what it means for them, their partners, and businesses across the globe. U.S. Patent # 10, 762, 530 U.S. Patent # 10, 762, 529 U.S. Patent # 10, 762, 528 U.S. Patent # 10, 762, 527 U.S. Patent # 10, 762, 526

We get the rare opportunity to mix it up with the C-Suite on this episode. Join us for an intriguing conversation with CEO, Doug Pittman and CMO, Jeff Gray. They discuss the latest vertical playbooks released by BoardActive that provide actionable strategies for brands in the finance, municipality and sports marketing sector. Follow BoardActive on the socials. @Boardactive on Linkedin, Facebook, and Twitter. www.BoardActive.com

The sports universe is in flux. However, it's not doom and gloom! Money can still be made with some creative strategy and execution. Sports marketers still need to drive revenue for existing sponsors as well as create new opportunities. This can and will be accomplished by providing a memorable experience for fanatics across the globe. These strategies will lead to an increase in app downloads, in-app activity and the most important measure of success - SALES. Check out the written version of this playbook here: https://www.boardactive.com/playbooks

Restaurant have been in a slump thanks to COVID-19. But there is light ahead. They can recover by providing a worry-free experience for their patrons by being thoughtful and creative in their mobile marketing efforts.

This day has been circled. Fans have eagerly awaited this moment - The "Big Game"! For the sports marketer this is the time to really cash in on opportunities for more app downloads, in-app activity and revenue streams. Listen as we provide profitable use cases on leveraging available technologies like geolocation, advanced push notifications, and first-party user data. Game On!

How can sports marketers transfer carry home game momentum on the road? In this second installment of the App Engagement Playbook we provide effective use cases to increase app downloads, in-app activity, and give tangible solutions to amplify current revenue streams and create new ones. Let's hit the road!

Join us for a resounding recap conversation about the month of June! BoardActive Founder and CEO, Doug Pittman joins us to discuss his growing Intellectual Property portfolio, legal team, senior advisors, deals, partnerships and the introduction to an emerging futuristic technology piece called, "VisualMatic". Join us for an amazing conversation on demand!

Cue Fight Song! It's all about the gameday experience for college sports fans! Gameday marketers will find many applicable use cases for home games. Increase app installs, engagement, and drive revenue with advertising partners.

Join the conversation with BoardActive Founder & CEO, Doug Pittman, as he joins us in-studio! The successful entrepreneur, inventor, and holder of the most powerful intellectual property in the mobile marketing space elaborates on progress in the BoardActive platform, partnerships, adding some heavy hitters to the team, and what futuristic technology is coming to connect brand apps to their end users in captivating ways.

We cover 3 ways in strategizing your app’s marketing and features that can help bolster downloads, engagement, and retention. Reach out to the experts at BoardActive to see these strategies in play with your specific app, and to hear the many others we have to personalize for your specific app goals.

BoardActive Founder & CEO, Doug Pittman was featured on "All Business with Jeffrey Hayzlett". Mr. Pittman He explains how the software will help the next wave of marketers make personal connections with consumers by being ‘VisualMatic.’ Learn how a multi-state trail hike inspired Doug to move forward with his vision and why he says entrepreneurs never really sleep.

We've heard the term "New Normal" said repeatedly in light of the COVID-19 crisis. For businesses, what does this mean in their marketing efforts? Writer and Influencer, Cierra Flythe, joins the show to expound on her latest article and gives actionable insights to brands on how to win now and in the days to follow. Thanks to BoardActive for sponsoring this episode. BoardActive is the single-source solution software for brand apps in any industry to connect with the consumer.

Welcome! Join BoardActive Founder & CEO, Doug Pittman as he reveals the team that is working with him to approach brands for profitable partnerships.

We welcome Yuri Eliezer of Founders Legal back to the show! Since his first appearance back in January of this year, 2 new patents have been added to BoardActive's portfolio. Join us for an intriguing conversation on BoardActive's newest patent allowances and what it means for them, their partners, and businesses across the globe. U.S. Patent # 10, 521, 822 U.S. Patent # 10, 621, 620 U.S. Patent # 10, 621, 621

We thank BoardActive Software for sponsoring this episode of Simple Tech Talk. Join a conversation with George J. Chanos. We discuss the in-depth pursuit of satisfying the Capriotti's Sandwich Shop customer through tactical mobile marketing techniques. In addition, he lends his expertise on - Leveraging alternative perspectives to profit ghost kitchens consumer acceptance The lifeblood of America (Franchise Model) The importance of history and story in retaining customers and earning the business of new ones

Join us for Part I of our chat with Chairman, Capriotti's Sandwich Shops, George J. Chanos. We discuss... Singularity AI How the workforce will be impacted Reverse Engineering Mobile Marketing This action-packed discussion will open your mind to what is around in the months and years to come.

Join Doug Pittman as he recaps the month of March. Get inside the innovative and inventive mind of the BoardActive Founder & CEO. He talks about his team, upcoming tech advances, and what is ahead for him and his company.

We welcome Tyler Burch, Director of Digital Marketing in the Software space to the show. We address the uncertainty that businesses are facing and how specific ones are fighting their way out of the corner. Tyler lends his expertise on: Marketing spend strategy when revenue dips Software and tools that drive revenue Content Strategy and superior distribution Differentiating your brand from the rest Connect with Tyler Burch on Linkedin

Thanks for joining the Simple Tech Talk community! Just as there's a customary marketing funnel, there's a mobile app marketing funnel - and in exclusively utilizing cost per impression display marketing, you're only covering one touch point of that decision-making lifecycle. Using the right mix of strategies throughout your mobile app marketing funnel - you can increase your reach and overall success. Click here to read the entire article written by Cierra Flythe. Interested in a demo? Click here to schedule it at your convenience.

Shelter-in-Place is keeping paying customers at home and off the streets. That piece of signage near the restaurant or retail store isn't being seen but is still costing that business owner thousands of dollars a month. What good is art that no one sees? What value does it have? We discuss innovative tactics that brands and OOH companies can implement to provide the impressions that their clients need.

Protection of Progress. That's what is taking place for BoardActive despite these trying economic conditions. Join BoardActive Founder & CEO, Doug Pittman for an insightful conversation about project IP Recovery and all of the intricate details of this expansive endeavor.

In today's shifting business culture, it is more important than ever to stay connected while we are in different physical locations. Community can still thrive, even with "Social Distancing" when there is a purpose and a plan to carry it out. Tom Lutz, Convene Chair, joins the show to discuss the mission of Convene, how they are using their mobile app to execute that vision in this time and in the days ahead.

Our data being sold to the highest bidder online = NOT COOL! That's why big companies like Google, Firefox, Facebook, changed their models. Listen in for a fun, informative, and intriguing conversation about the value of leveraging First-Party data for business in the future.

SignStream Founder, Daniel Shub, joins the show to discuss the variations of personalization in ooh advertising, emerging technologies, and integration. The concept of his company, SignStream, is groundbreaking and the technology he uses provides relevant touch points for businesses and their customers to connect. Listen in for a conversation that will astound you. www.SignStream.net www.BoardActive.com

Meet the dignified disrupter whose experience includes being the youngest North American Vice President. Tricia Benn also served for over 2 decades in marketing research. In this episode, she imparts those business and personal lessons she learned to become an Executive at the C-Suite Network and the General Manager of the Hero Club.

In the tricky world of Mobile App engagement it can be difficult for Brand Apps to target and reach their consumers in the ways that their consumers desire. We discuss 5 strategies for surefire success.

It's rare to find a business conference where "no egos are allowed". Recently, BoardActive Founder & CEO, Doug Pittman found a diamond in the rough with the International Franchise Association. He speaks on this unique experience, the dynamic takeaways from the speakers there, and the importance of localization. In addition, Doug Pittman provides concrete reasons for businesses of all sizes to have a mobile app, and also why those who gave up on mobile marketing need to get back in the saddle. As a bonus, we have provided an update on the list of businesses who are infringing on his Intellectual Property acquired recently. This is a must listen, friends! Thanks for your engagement. @boardactive @simpletechtalkpodcast on facebook, Linkedin, Instagram.

Many brands fall off the customer radar. Why? We explain the value of maintaining up-to-date information, planning ahead, utilizing current communication methods and nailing down the ideal consumer for the brand, In addition, we dive into the value of staying current with trends, valued products, and knowing who the applicable customers are. Engage on Facebook, Linkedin, and Instagram - @simpletechtalkpodcast

Join us for a dynamic chat with Jeffrey Hayzlett. Jeffrey is well known for his role as a Primetime TV (Celebrity Apprentice) and Radio Host (C-Suite Radio), and being a Fortune 100 CMO (Eastman Kodak). He brings lessons, shares the biggest strategies, advice, and stories in this episode.  

This episode packs a measurement punch! With a forceful partnership between a South Carolina-based DOOH company and an Atlanta-based  Software company.  Listen in to how and why Digital Out-of-Home companies are seeking out this kind of strategic partnership.

Forward-thinking and vision are the bedrock for growth in today's ever-shifting Outdoor marketing and advertising scene.  Garrett Crenshaw of CrenshawVisions.com joins the show to talk about how and why his Digital Out-of-Home company is turning into a Media Tech Company.   

Join us for a riveting and eye-opening conversation on BoardActive's patent, partnerships, and Doug Pittman's "Dirty Thirty" list... A must listen for any business-minded individual that wants to see the inner workings, connections, and intellectual property. 

PERSONALIZATION is the name of the game. You'll hear eye-opening facts about the connection between mobile app user engagement and retention when personalization is important to brand apps of any vertical. 

Welcome to Part II of this data-based podcast series on impactful mobile marketing that leads to higher customer engagement. 

VP of Engineering, Hunter Brennick & VP of Technology, Michael Carlson join us to share their knowledge, history, and vision for BoardActive software for 2020 and beyond. 

This patent has been described by global executives as the most powerful award in decades.  The implications are astounding and will impact every business vertical moving forward.  Listen to an insightful discussion about a seven-year journey surrounding intellectual property, innovation, and the team that made it a reality. 

Join us for a riveting conversation that focuses on connections, ethics, and how organizations and businesses should operate.

What better way to celebrate the future successes than pondering what has brought us here.  We sit down with Doug Pittman to give a year end review to 2019 and look ahead to 2020 as he shares his vision for Mobile Marketing that will impact business in a way that is turning heads. 

What would you say are the most valuable components of a mobile app? Is the the UX, UI, a combination of both? Perhaps there is more to the story.  We discuss that on this episode.  Thanks for listening! 

On this episode of Simple Tech Talk, Cierra and Joey discuss insightful ways for retailers to cash in on both shopping holidays, Black Friday & Cyber Monday, by using them to promote the other.  Who knew they could play so  nice? 

We covered how QSR (fast food) restaurants can benefit from mobile integration. We didn't want to leave our friends in the corporate, family-friendly sit down restaurants and fine dining establishments out!  There are plenty of ways they can benefit from integrating mobile into their marketing campaigns.  From events to reservations, seasonal menus, wine tastings, etc.  Listen in!

In November of 2019, Out-of-Home advertising expert, Jack Sullivan, pinpointed the single best solution for increased revenue for OOH now and in the years to come. 

Join us for a relevant conversation on the "Quick Service Restaurant" industry and how they are wasting resources on print campaigns and losing patrons by not utilizing ultra specific segmentation and filtered delivery.   

Recent developments have led to creating a 4th part to this dynamic series with BoardActive Chief Technology Officer, Tom Powell.  A ground-breaking discovery on how brand apps can integrate with BoardActive Software without installing an SDK! How? Listen in to understand endpoints and how those connections will benefit brand apps and out-of-home companies. 

In parts one and two of this series, BoardActive Chief Technology Officer, Tom Powell focused on why brands should have a mobile app and what those apps are comprised of.  In part three, we are diving in to what Software Development Kits (SDK) are and why there are so many in mobile apps.  

In part one of this series, we provided indisputable reasons for every brand to have a mobile app available to engage with their customers.  In part two, we discuss the inner workings of developing mobile software applications for both operating systems.  Follow us on Facebook and Instagram - @simpletechtalkpodcast

Listen in for key reasons why every brand should have a mobile software application tied to their company, no matter what line of work they are in.