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Subscribe to DTC Newsletter - https://dtcnews.link/signupTrevor Zacny from Shiti Coolers joins the DTC Podcast to share how he and his brothers transformed a napkin joke into a viral sticker business, and then into the world's first party cooler brand. This episode dives deep into humor-led branding, event-based growth, and the transition from parody to premium product.Shiticoolers.comYou'll learn:Why humor can be a powerful differentiator in product categories saturated with status and performance brandsHow Shiti Coolers went from $0 to $320K in sticker sales in year oneHow events like NASCAR and country music festivals became revenue powerhousesThe importance of maintaining product quality in a humor-first brandBuilding community through social, SMS, and in-person eventsLessons on cash flow, capital allocation, and surviving growing painsWhy storytelling and founder-led content is their next big opportunityIf you're thinking about growing a lifestyle brand, building a loyal following, or just want to learn how to make funny marketing actually drive revenue, this one's for you.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - How Shiti Coolers Made $320K from Stickers02:00 - From Festival Joke to Full Lifestyle Brand05:00 - Launching the First Party Cooler07:00 - Lessons from the First Cooler Launch10:00 - Balancing Humor and Product Quality12:00 - Competing with Yeti Without Copying It15:00 - Building the Community Through Events and Social17:00 - In-Person Events vs. Paid Media Growth20:00 - Collaborations with Kid Rock, Realtree, and Bill Murray23:00 - Navigating Tariffs and Global Manufacturing25:00 - Working with Family as Co-Founders27:00 - Hitting a Cash Wall and Finding Strategic Investors30:00 - How They Choose the Right Events32:00 - Storytelling as a Growth Opportunity34:00 - Wholesale, Seasonality, and Global Expansion PlansHashtags#shiticoolers#dtcpodcast#founderstory#ecommercebranding#lifestylebrand#productlaunch#d2cmarketing#familybusiness#retailstrategy#tariffs#brandcommunity#humorinmarketing#eventmarketing#wholesalestrategy#coolerbrand Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Grande ritmo e tanto Giappone in questo nuovo State of Play, ma la totale mancanza di titoli first party torna a farsi sentire. Spiccano fra tutti l'annuncio della data d'uscita di Silent Hill f e la riapparizione di Pragmata dopo la scomparsa dai radar, accompagnati dall'esuberante Suda 51 pronto a mostrare il suo nuovo gioco e il ritorno di grandi classici come Final Fantasy Tactics e Lumines.
First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how combining first-party data as seedlings for synthetic audience creation delivers superior results while maintaining data integrity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how combining first-party data as seedlings for synthetic audience creation delivers superior results while maintaining data integrity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you REALLY know what cookies are? Like really, REALLY know? What about GDPR? What about PII?I know the words. But what do they REALLY mean? I enlisted the help of Eddie "The Techie" Aguilar to help me simplify some of these complex topics, and help me create meaningful next steps on how to address PII concerns and other marketing-related issues in data collection. We got into:- Simplified definitions of cookies, data collection, GDPR, etc. (I'm stupid and like hearing things simplified from smart people)- First vs. Third part cookies (and what it means to your marketing program)- A/B testing and the importance of NOT collecting PII in your testing toolsTimestamps:00:00 Episode Start2:31 What is a Cookie?7:41 How Cookies Have Been Used Maliciously (Lack of Consent)9:51 First Party vs. Third Party Data13:11 Opting Out of Cookies (Explained)14:45 GDPR28:20 A/B Testing and Cookies37:30 PII and A/B testingGo follow Eddie Aguilar on LinkedIn: https://www.linkedin.com/in/whoiseddie/ Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE
We're going back to the 80s to spotlight a low budget horror from The Empire days of legendary producer Charles Band. We hope you enjoy as we give the horror 101 treatment to Luca Bercovici's Ghoulies. Show Highlights:01:00 Prelude to Terror...05:15 Before Full Moon....07:55 You have a Big Hit on your hands...09:35 PG-13!?14:00 Ritual Infanticide...17:05 Inheritance...19:10 First Party...23:20 Becoming an Adept...26:00 Weird Sexy Time...27:55 Summoned Dwarves...31:55 Resurrection Ritual...34:23 Malcolm's Ghoulie Massacre...43:50 Black Magic Showdown...47:45 The Ending...51:00 Scoring the film...59:00 Conclusion! Thanks for lIstening!
In this week's "The X Button", Joe and Rick take over hosting duties to go over Rick's impressions of "Doom: The Dark Ages", then are joined by Alejandro to go over a plethora of headlines including Jade Raymond's exit from Haven continuing PlayStation's First Party disastrous streak, the delay of Amy Hennig's Marvel project "1943: Rise of Hydra", Square Enix announcing a new partnership, cancelling a Kingdom Hearts mobile game and giving an update on "Kingdom Hearts 4" and more!Intro Music By: Song: Ivan Shpilevsky - The Time (No Copyright Music) Music provided by Tunetank.Free Download: https://bit.ly/3e3sxiwVideo Link: https://youtu.be/zeXd4dFB5cw Lofi Hiphop Mix 2022 | Lofi beats to study | No Copyright Lofi Hip Hop 2022https://youtu.be/pLcw3dK1yU0
Jade Raymond and Sony's disastrous first-party support for PS5! Reviews of The Midnight Walk, Blades of Fire, and Capcom Fighting Collection 2! Our biggest Lightning Round news roundup ever!
Dr Christopher Neil, a frontline doctor during Melbourne's COVID lockdowns, shares his experience standing firm on his principles, losing his job during the vaccine rollout, and now building his vision for positive change as Victoria's Senate Candidate for Gerard Rennick's People First Party.Links:- https://peoplefirstparty.au/chris-neil/- https://www.facebook.com/PeopleFirstPartyVIC- The excess mortality public hearing in which Chris gave testimony: https://www.youtube.com/watch?v=Tmpci8hg4WM- https://www.youtube.com/watch?v=9-Zg_In_s3o
IHOP is shifting its focus to simplicity. First-party ordering is gaining momentum. And a caffeine safety law has been introduced to Congress.
What if insurance data weren't just extracted—but earned? In this episode of the Insurtech Leadership Podcast, host Josh Hollander sits down with Elan Nyer, CEO and Co-Founder of Ownli, to explore how policyholders can take control of their data and become active participants in the insurance value chain. Elan shares how Ownli enables consumers to share verified, first-party data—such as mileage, location, and vehicle condition—directly with insurers, creating a permissioned, transparent data marketplace. This shift not only improves underwriting and claims accuracy but also strengthens engagement between insurers and policyholders. The conversation also dives into AI-driven verification, flexible integration models, and the larger opportunity to serve untapped, non-telematics users. Elan's vision turns traditional data collection on its head—empowering individuals to own, protect, and profit from their digital footprint. In This Episode: [00:59] Elan's background in automotive data and connected mobility [03:01] The founding insight behind Ownli: data control and transparency [05:00] Verified use cases: mileage, parking location, and condition check-ins [09:35] Serving non-telematics users with valuable, self-reported insights [12:06] Verifying user-submitted data with AI and 11-layer model architecture [14:00] Ownli's revenue-sharing model where users benefit from their data [16:30] Three integration paths: SDK, web portal, and standalone app [22:16] Building a verified “insurance profile” to streamline quoting and renewal [30:12] Regulatory challenges and advocating for individual data ownership Notable Quotes: “If I had verified mileage and condition on my policy, my claim would have been resolved in 24 hours. Instead, it took months.” – Elan Nyer “Your data is an asset—just like money in a bank. We're building the platform to help you own it, protect it, and earn from it.” – Elan Nyer Our Guest: Elan Nyer is the CEO and Co-Founder of Ownli, a platform that empowers consumers to share verified, first-party insurance data through a consent-first marketplace. Previously, he led teams at Mobileye and Nexar, focusing on automotive safety and connected vehicle intelligence. Resources: Elan Nyer – LinkedIn | Ownli Josh Hollander – LinkedIn | Horton International | Insurtech Leadership Show
Text us your thoughts on the episode or the show!What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Join XNC Podcast with Hosts @colteastwood & @Middleagegamegy to discuss ASUS just LEAKED Xbox Handheld! Doom Dark Ages Previews | Xbox First Party Update Xbox News Cast 194Join XNC Podcast with Hosts @colteastwood & @Middleagegamegy https://youtube.com/@THEMAGG?si=W3jrfKl250yHRKRM SPONSOR: https://4xpgaming.com/XNCgiveaway/ 4XP Gaming Energy DrinkJoin the channel to early access: https://www.youtube.com/channel/UCyGYHo1qVIeGq3ZLnSDaEcg/joinMerchandise: https://teespring.com/stores/colteastwood-merchFollow: https://twitter.com/ColteastwoodAdd me on Xbox Live: ColteastwoodPatreon: https://www.patreon.com/colteastwood0:00:00 Start0:05:00 Playing Atomfall & South of Midnight0:20:00 Doom Dark Ages PREVIEW0:45:00 Forza Horizon 60:50:00 Xbox Live Going Away?1:00:00 Console Wars1:10:00 Grifters EXPOSED1:20:00 GTA VI Last Minute 2025!1:30:00 AtomFall is a Good!1:35:00 MindsEye??1:50:00 Xbox Handheld ASUS (Stamina, Speed, Capacity)Topics Covered on the Colteastwood Channel:Microsoft Sony Xbox One Xbox One X Xbox Two Xbox Scarlett Xbox Project Scarlett Xbox 2 Next Generation Consoles Playstation PS4 PS5 Playstation 5 Exclusive Games Console Exclusives xCloud Project xCloud Xbox Game Pass Xbox Game Pass Ultimate Xbox games Playstation Games Xbox Lockhart Xbox Anaconda Danta Xbox Consoles Game Streaming Cloud Streaming Zen 2 Zen 2+ Navi GPU SSD Next Gen Consoles Xbox One S Xbox Live Xbox Live Gold Xbox Rewards Microsoft Rewards E3 E3 2019 E3 2020 X019 Xbox Leaks Rumor News Gears Halo Fable IV Forza Horizon Motorsports Halo Infinite Playstation Now PSNow Phil Spencer Xbox Game Studios Exclusives PS Now PSNow Xbox Series X Xbox Series S Playstation 5 PS5
Greg Rosenthal of Burch & Cracchiolo talks first-party insurance claims
Send us a textYou may be one small act of obedience away from witnessing God's supernatural power transform your ordinary life into something extraordinary. When Jesus turned water into wine at a wedding in Cana—His very first recorded miracle—He demonstrated that nothing in our lives is too insignificant for His attention and intervention.The wedding servants faced a seemingly pointless task: filling massive water pots when what they needed was wine. Their confusion likely mirrored what many of us feel when God's instructions don't immediately solve our problems. Yet their simple obedience to Mary's direction—"Whatever He says to you, do it"—positioned them to witness a miracle firsthand.What speaks volumes is that Jesus chose this social predicament for His first miracle rather than something more dramatic like healing or resurrection. This reveals His deep care for what we might dismiss as "not important enough" to bring before Him. Your marriage struggles, parenting challenges, workplace frustrations, and personal doubts all matter to Him.The pathway to experiencing God's miraculous intervention requires proximity—getting close enough to hear His voice amid life's noise. Many believers remain spiritually confused simply because they're not leaning in to listen. That still, small voice is speaking, directing you toward steps that may seem impractical but will ultimately reveal His power. Remember: you can't reach the impossible if you're not willing to do the impractical.Are you holding that half-filled bucket, questioning why you should continue? Maybe you've been faithful in Bible reading, tithing, serving, or maintaining boundaries—yet seeing no results. Take heart and keep filling your water pots to the brim. Our responsibility is obedience; God's responsibility is the outcome. The miracle always looks foolish until it's finished.Ready to see God work? Step closer, listen carefully, and do whatever He tells you—no matter how mundane it seems. Your miracle awaits. Thank you for listening to the Relate Community Church podcast! Don't forget to subscribe so you never miss an episode. If today's message spoke to you, share it with a friend or leave us a review to help spread the word. To learn more about Relate Community Church, visit us at www.relatecommunity.com. You are always welcome here, and remember—you are loved
Nick and Connor discuss Dark Outlaws Gaming and Persona 4 Remake Rumors!0:00 Intro11:17 Housekeeping26:06 New PlayStation Studio Formed By Jason Blundell 36:07 God Of War TV Show Is Already Set For Season 242:30 Xenoblade Chronicles X: Definitive Edition Has A Secret 60 FPS Mode In It's Code50:10 Persona 4 Golden Remake Could Be On The Way56:28 More Xbox TV/Movies Are On The WayLink To The Patreon: https://www.patreon.com/CoOp64Link to Discord, Merch AND MORE: https://linktr.ee/co_op64Intro Music By Jamie Vere
This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter, more effective, privacy-conscious digital campaigns. In this episode, Wendy Covey speaks with Devin Webb, Performance and Innovation Manager at EETech about the evolving landscape of digital marketing, particularly focusing on the transition from third-party cookies to first-party data. They discuss the implications of this shift for marketers, the importance of utilizing Google Ads for targeted campaigns, and the necessity of measuring success through tools like Google Analytics. Devin shares insights on contextual targeting and emphasizes the need for marketers to adapt to changing consumer privacy expectations.TakeawaysThird-party cookies are being phased out due to privacy concerns.Marketers are shifting towards first-party data for targeting.Google Ads can be leveraged for precise audience segmentation.Contextual targeting is an effective strategy that doesn't rely on cookies.Working with publishers can enhance targeting capabilities.ResourcesConnect with Devon on LinkedInConnect with Wendy on LinkedInPurchase a Digital Pass to the Industrial Marketing SummitDownload the 2025 State of Marketing to Engineers Research Report
Go to http://shadyrays.com and use code FUNNY to get 35% off polarized sunglasses. Go to http://meundies.com/kindafunny and use code kindafunny to get 20% off your first order, plus free shipping on orders of $75 or more. Go to http://factormeals.com/factorpodcast and use code FACTORPODCAST to get 50% off your first box plus free shipping. PlayStation forms a new first-party studio, Outriders devs are working on a PlayStation IP, and God of War's tv show is already set for 2 seasons. Run of Show - 00:00:00 - Start 00:04:00 - Housekeeping Today after, KFGD, you'll get: GAMESCAST - Our Assassin's Creed Shadows review After Gamescast is Kinda Funny Podcast Then the STREAM is Pokemon Nuzlocke-rdle If you're a Kinda Funny Member: Today's Gregway is cummin'. Thank you to our Patreon Producers: Delaney Twining, Karl Jacobs, & OmegaBuster The Roper Report - 00:06:58 - PlayStation has formed new studio Dark Outlaw Games with Call of Duty Zombies lead Jason Blundell - Jordan Middler @ VGC 00:16:15 - Bulletstorm developer People Can Fly working on mystery PlayStation franchise - Victoria Kennedy @ Eurogamer 00:21:04 - Amazon's God of War TV Series Already Set for Season 2 Before Season 1 Has a Release Date - Eric Van Allen @ IGN 00:25:20 - Ad 00:30:28 - Lego announces Pokémon sets are coming next year - Andrew Liszewski @ The Verge 00:37:55 - Report: Bobby Kotick Files Defamation Suit Against Gizmodo And Kotaku - Riley Macleod @ Aftermath 00:42:04 - We got the first look at Johnny Cage and more from the upcoming Mortal Kombat 2 movie! - Nick Romano @ Entertainment Weekly 00:45:00 - Wee News! 00:49:00 - SuperChats 00:54:00 - You‘re Wrong Learn more about your ad choices. Visit megaphone.fm/adchoices
Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, delves into the unique marketing challenges faced by the MedTech industry. He discusses the critical importance of continuous messaging and creative iteration in data-constrained environments, highlighting how accurate first-party and zero-party data strategies can drive performance in highly regulated markets like healthcare. He emphasizes the need for proprietary data solutions to stay compliant and effective amidst evolving privacy regulations. Reflecting on his personal and professional journey, Aaron shares practical insights on optimizing marketing strategies for better business outcomes while maintaining a culture of generosity and helpfulness. Guest links: www.wheelhousedmg.com | www.linkedin.com/in/aaronburnett | Aaron@wheelhousedmg.com | https://youtube.com/@wheelhousedmg Charity supported: https://www.feedingamerica.org/ Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com. PRODUCTION CREDITS Host: Lindsey Dinneen Editing: Marketing Wise Producer: Velentium EPISODE TRANSCRIPT Episode 050 - Aaron Burnett [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I'm delighted to introduce to you my guest, Aaron Burnett. Aaron is CEO and founder of Wheelhouse Digital Marketing Group, a sought after digital marketing agency based in Seattle, Washington, that helps brands thrive by solving their toughest digital challenges. Every point of Aaron's career has been marked by his ability to leverage technology and his own creativity to drive growth. He has propelled Wheelhouse into working with some of the world's most innovative healthcare and medical device brands for more than a decade, consistently delivering exceptional business value through a combination of deep healthcare marketing expertise, purpose built technology, and creative capabilities. Most notably, Aaron and his team have developed technology and services that guide digital strategy for clients such as Providence, Fred Hutch, Delta Dental, and NASA. Well, welcome, Aaron. Thank you so much for being here today. I'm really excited to talk with you. [00:01:47] Aaron Burnett: Yeah, I'm excited to talk with you as well. Thanks for having me. [00:01:50] Lindsey Dinneen: Of course. Well, if you wouldn't mind starting off by sharing a little bit about yourself, your background, and what led you to MedTech. [00:01:59] Aaron Burnett: So I'm CEO of an agency called Wheelhouse Digital Marketing Group. It's a 14 year old agency. We provide performance marketing for privacy first industries. We have a particular concentration in medtech and healthcare, and have had that concentration for the last dozen or so years. We work with very large health systems like Providence, we work with some of the largest health insurance systems in the U. S. as well as large to mid size medical device manufacturers, and interestingly, we've also worked with NASA for the last six years, which is in neither of those markets but is interesting and complex and is NASA, and we get to do things on a scale that you don't get to do anywhere else. We're probably a little bit different from most other agencies, first in that everything that we do is attuned to privacy first industries. So we are, because of our long standing relationship with healthcare in particular, accustomed to working in environments that are highly regulated. So being attuned with HIPAA compliance and implications on third party tracking, working with much less data than you would work with in a typical e commerce or B2B lead generation sort of a situation. And so we have folks who are deeply expert at working in those markets, know them well, have an orientation toward performance marketing, which is what all of our clients want. They are diverse, but they're unified in that they want us to achieve an outcome with business value. It's important. It's lead generation. It's a transaction. It's something that has tangible value that can satisfy a chief financial officer. So deep expertise. We also have developed our own proprietary technologies and methodologies that help us to deliver performance marketing in these markets. So you know, in a highly regulated industry, you can't just use platform data for audience targeting. You don't get a lot of that data. You can't use platform data for optimization. You have to be very careful about what you collect and what you share and how you evaluate and commingle and analyze that data. So we've created our own HIPAA compliant data warehouse and a BI practice on top of that allows us to bring in not only platform and analytics data, but also CRM information so we can integrate it in an API level with CRM systems and first party data. So we get a lot of insight. We can see the entire user journey, customer journey, prospect journey in the context of our analysis in this platform and not share data with anyone else. So we never fall afoul of any regulations. And then our analysts can identify insights and then activate those insights in advertising platforms in sort of an air gap situation. We never have to share data. We also provide creative, but it's creative in the service of conversion rate optimization. So it's performance creative. We're not going to develop a new advertising campaign or a new branding strategy, but we are highly adept at figuring out how to get creative to perform, which is increasingly foundational to driving exceptional marketing outcomes. Now, because so much advertising is algorithmically driven and because in the absence of audience targeting, it turns out that creative variation and a really broad set of creative variation is kind of the new way to target an audience. So if you have 15 variations on a particular creative and they're attuned to different audiences and different messages, you can in some contexts rely on the platform algorithms to find your audience for you through that creative. So we're attuned to delivering that way. In terms of my own background, I started as a marketing exec. So I was a VP of Sales and Marketing with AT& T Wireless, worked for some other telecom and software companies, and started consulting and helping other folks with marketing, and found that I was good at and loved digital marketing, starting with SEO and then moving into the other disciplines. And the thing that I loved about that and that I continue to love about it is that it combines creativity, the art of marketing, with a definitive outcome which you don't get in traditional marketing. So it's there in the data, whether you did it or you didn't. And that's quite satisfying and also create security when you're working with clients. We can, at the end of a quarter say, "Listen, you're up 85%. And here's how we did it." And that creates certainty around the value of the relationship. It creates longevity in the relationship. We strive very hard to develop long term client relationships. I think our average tenure is about six and a half years now. And we find that just continuing to deliver and continuing to clearly explain what we've delivered puts us in good stead and makes for a nice, stable, and growing business. [00:06:37] Lindsey Dinneen: Nice. Well, first of all, congratulations on that business that you've successfully launched and is going strong. That's awesome. I know that's no small feat. I know a lot of our listeners can relate to that too, of being that CEO and taking on that incredible new job opportunity, and how many things you learn and the day to day ups and downs of entrepreneur. [00:06:57] Aaron Burnett: That's right. You get an opportunity to make a new mistake every day. [00:07:02] Lindsey Dinneen: Indeed. Indeed. Indeed. But that's a good thing. So that's fantastic. Thank you for sharing a little bit about that. So going a little bit back into some of your personal background, and then I'm delighted to delve into the company as well and what you do. But in the growing up, did you have an inkling that marketing would be the thing for you, or did this sort of grow out of schoolwork, or what was that thing that said, "Oh, I think I know where I want to be?" [00:07:30] Aaron Burnett: I figured out where I wanted to be by figuring out where I didn't want to be first. [00:07:34] Lindsey Dinneen: Oh. [00:07:35] Aaron Burnett: So no, the thing that I wanted to be, from the time I was seven until I was in the middle of college, was an attorney. Then the notion that I had of being an attorney was you would fight for truth and justice and fairness and all of those virtues, sort of a cinematic version of being an attorney. And what changed my mind was that I paid my way through college by working in restaurants, and in a particular restaurant in which I worked-- it was a fine dining restaurant-- there were a lot of attorneys who came in with clients or came in after work. There were also a considerable number of law school students during the summer who were taking a breather and recovering before they went back again. And I got really consistent insight and advice, which was sort of distilled. The law school students said, "Yeah, we used to think that's what this was for too. And that was beaten out of us by the second year of law school. That's not what this is for." The attorneys who were successful, particularly financially successful, they were focused on transactions and they were very conventionally successful and very apparently miserable. Then the other thing was that I came to believe that being an attorney would draw out the very worst in me. I'm a little bit competitive and I really enjoy arguing. I couldn't see how that was going to be good for me, a marriage, or being a good father, or any of those sorts of things. So, I figured out what I didn't want to do first. And then when I graduated from college, I had studied communications and then I also had studied political science and eastern philosophy and religion. And after college, I was aware that I wasn't ready to get a job, because I had no idea what that job would be. So, I went backpacking in Southeast Asia. I bought a one way ticket to Bangkok. And the plan was that I would travel for three years, and I would see in person some of the things that I studied. I would learn more and think more and get more clarity as to who I was and who I wanted to be. But that plan changed when five months into that trip, I met a woman on an island off the coast of Malaysia at a beach party during Ramadan when everything else shuts down at sundown and the only thing to do is to hang out with other backpackers. And we met and stayed up until three in the morning talking and both of us knew, like, right away, "Oh, you're the person." So we spent most of the next seven days together. Got engaged at the end of those seven days. Got married three months later in New Zealand. She's a New Zealander who was headed to Europe. And then came back to the U. S. so that she could be in the U. S. for the two years that required to establish permanent residency. And I started working for a telecom company in a temporary role. I worked there for three weeks as a temp. I was hired as an employee into the marketing department and discovered that marketing was an aptitude and something that I really enjoyed. I was also in a really fast growing company. It was a cellular company, part of Macaw Cellular at the time. And kind of the ethos there was, "Doesn't matter if you have done it, because nobody's done this stuff before. If you can do it, and you show aptitude, we're going to give you a shot." And so I got to do all sorts of things that I had no business doing, but that I succeeded at. I built a call center. I built a marketing organization of 75 employees and ran that for about three years. And I ended up becoming VP of Sales and Marketing, about seven years into that stint and just discovered that I love marketing and I particularly love marketing the intersection of marketing and technology. I love the tech part. I love developing new technology. One of the things that I did there was to develop a call completion platform for the network that we worked on that had a significant impact on revenue and a decrease in cost. So I loved identifying technical solutions and then activating them from a marketing perspective. What I also discovered, though, when that company was acquired by AT& T was that I didn't like really big companies, where you got to be VP of something very deep but very narrow, which is how that was going to turn out. And so I went from there to a series of smaller and smaller companies. And the closer I got to entrepreneurship, the happier I became, and the more at ease I became until in the year that my first daughter was born, in a job that was going super well-- I joined two years prior, the company had increased its customer base by about tenfold, things were going super well, it was five minutes from my house. It was easy, I wasn't stressed, but it was also super bored. I quit and started a company, and from there went into, I made all of the first time entrepreneur mistakes in that company. I left that company. Actually, that company left. That company didn't succeed. [00:12:32] Lindsey Dinneen: Oh, no. I'm sorry. [00:12:34] Aaron Burnett: It was great. I learned a lot. I also learned that I loved that and then started to consult and learned that. No, I actually love technology and marketing, but I love more helping people. That feels really good to me. And so sort of fast forward a few years. I created Wheelhouse for a couple of important reasons. One is I wanted to create the agency that I always wished I could hire when I worked for other companies. And what I wanted out of an agency partner was that it was partnership. It was somebody who really did have my best interests at heart that didn't deploy an account manager on me who is constantly looking for opportunities to monetize the relationship, who was playing this sort of kabuki theater where we pretend we're friends, but really it's about the change order, which felt bad on a soul level to me. And I also wanted to create this sort of place I always wanted to work. [00:13:29] Lindsey Dinneen: Yeah. [00:13:30] Aaron Burnett: I worked in larger and larger companies-- and actually this was true in venture backed companies as well-- in most instances, what I discovered is that people were asked to be someone different at work than they were at home. We have a set of values that we all agree to societally. We believe in being helpful and generous and kind. We would help anyone on the street if they asked us. If a friend called, and asked for help, you wouldn't figure out how you were going to get paid for that help. You wouldn't be playing the angles. If you were doing something with a friend, if you were coming to an agreement, if you were writing letters to an exchange of letters to agree on plans, you wouldn't be crafting the language, looking for the way that they might transgress, and you could take advantage of them. And yet, I found lots of instances where that was true in business, and that didn't make any sense to me. So I wanted to create a place that I wanted to work where the same values that you uphold that you believe in that are healthy in your personal life are the values that you adhere to in your professional life as well. And so the core values that have informed and continue to inform the way that we behave here are in part traditional. Integrity and stewardship are there, but so too is helpfulness and generosity and joyfulness. We say to every prospective client, every current client, everybody who works here, "We exist to be helpful." That helpfulness is not constrained by a piece of paper. If a client asks us for help, we will help first. We'll be generous with our time and our expertise and our resources. We'll almost certainly do work that we're not being paid for explicitly. We'll look out for our client's best interests, but we'll look out, we'll ask them to look out for our best interests as well. And we say that explicitly. And my experience is that in almost every instance, if you remind people of who they are at the beginning and that, "Hey, this is a personal relationship here. I know there's a contract and it's a business contract but as a person with my business I'm helping you as a person to achieve your aims as well. And anything we do that's detrimental has a personal impact and anything we do that's additive has a personal impact. And I'm going to try to make this the best experience for you and I'll rely on you to do the same with me." You know it creates a much healthier relationship, and that's part of the reason we have such a long client tenure. Our clients very quickly know, "Oh, you're on my side. You're going to help me. I don't have to walk around with one hand holding my wallet. I don't have to worry every time I call and ask for help. I don't have to review my SOW." [00:16:06] Lindsey Dinneen: Yeah. [00:16:06] Aaron Burnett: Pretty quickly get to a place where neither of us remember what's in an SOW. And we're only going to go back and look at it if something really gets to the size that, "Oh no, that definitely wasn't a part of this initially. We should talk about this being a separate thing." And quite often, it's the client doing that, saying, " Doing this thing, we should pay you more for that." And I love that. I see that as an indication of health. We do other things that are unconventional as well. We do have an account team. They focus on hospitality, not monetization. And one of the metrics that we track internally is laughter. So if we're in all of our client meetings, we're listening for laughter. We're not scoring it. We're not trying to make it happen X number of times, but I see the presence of laughter as an indication of ease and trust and health, and we really care about that, and so we invest in it. [00:17:02] Lindsey Dinneen: I love that. Oh my goodness. I love all of the culture that you have so meticulously crafted, and it's so interesting because as you were talking about it, I was thinking how you had mentioned early on career wise you were saying, "Well, I, I learned by discovering what I didn't appreciate." And I'm wondering then if part of the culture that you have so carefully developed and cultivated over time is also partly, "Oh, I see what hasn't worked very well in the past. So now I'm really focusing in on something that is aligned" to who you are, obviously because you're the CEO, this is your business, but also just, "this is what works well for our client relationships and everyone who works with us." [00:17:45] Aaron Burnett: Yeah, that's true on a number of levels. It's true in that, at times we see the way that other agencies or even writ large, other service organizations behave. Sometimes we bump up-- actually frequently we bump up against other agencies, particularly in large client situations. And we're really explicit in saying we're never going to try to poach business from another agency because we just don't think that's very nice. You have to behave in a very mercenary way to make that happen. You have to undercut someone. And so instead, we talk about creating the conditions that make people want to work with us. So we'll work hard to create the conditions that show us to be expert and clearly demonstrate the value that we can deliver, but we're not going to say, in contrast to those people over there. [00:18:32] Lindsey Dinneen: Yes. [00:18:32] Aaron Burnett: And there's a difference. And so, we come back to our values on that. We also, you're right in that the impetus for the culture came from me, but I also have a strong belief that everyone who comes here should add something to the culture and they are free to express the culture in their own way. Some of those ways might not be comfortable to me the ways that I would think you might go about doing this, but they're great for other people, right? And there are things in the company rights that are kind of like that where I know a majority people love this thing. It's important culturally. It doesn't do anything for me, but that's okay. And then we also have learned-- I joke that you get to make a new mistake every day and that's a joke. It's also pretty true. I make lots of mistakes. I have made cultural mistakes over the years that were very well intentioned and have been costly, either financially or culturally. I think that, you know, there are byproducts of a culture like ours that are behavioral. If you're going to be helpful and generous and pursue joy in your daily work, then the byproducts should be that you also are, you know, kind and gentle, and that you extend grace to people when they mess up. And those are great things, but taken to extreme, they also can be damaging things. And there have been times when I've taken them to extreme, when I thought with a, let's say an employee who wasn't performing well, but I had a great deal of empathy for. I would want to give them many chances and think, "Well, surely, okay, if I explained it one more time but different, or if someone else gave them clearer direction, or we did something else, we're going to get there from here." thinking, "Well, this is very kind to them. I'm giving them more runway. And it's good culturally as well. This is the right, sort of the moral decision to make." And in retrospect, that was totally wrong. It wasn't actually kind to them because we also communicate frequently. They knew where they stood. They knew they weren't performing. And this just extended the non performance in a lot of instances. It was also not kind to their team members because they had to fix the work or do the extra work. It was frustrating to them to see that their merit wasn't held in higher esteem, treated differently, that they were getting less attention than a person who was underperforming. And it took a long time for me to learn that. Other people told me I was doing that wrong for years. And in fact, there's a great book that we have used, that you're probably familiar with, called "Radical Candor" that really speaks to the importance of being quite direct, but in a kind way. And there is, there are four quadrants described in that book for different sorts of styles. And there's one just for me, I think, called Ruinous Empathy. And that's where I lived for a while. Super nice, very empathetic. But sometimes a bad result. [00:21:34] Lindsey Dinneen: Yeah. It's a great book. Highly recommend it for anyone eager to improve communication and how to give feedback and whatnot. [00:21:42] Aaron Burnett: Right, yeah. We call it telling the kind truth. You can say a hard thing, but in a nice way. [00:21:49] Lindsey Dinneen: Indeed. Indeed. And we all need that. We need that personally. We need to be able to give that. So that's incredible. So, now, specifically with medtech companies-- which I know you've chosen to really spotlight in addition to your healthcare organizations that you work with-- what major challenges or common challenges do you see medtech companies have when they're starting to think about-- well, maybe they haven't even gotten to a really good marketing plan yet because, you know, at first maybe they're just building, building and they haven't even thought, "Oh, I'm not quite sure how we're going to communicate about this." But just in general, what are some of the major challenges or common challenges that you see MedTech companies having with their marketing and how can you help? How can we help? [00:22:30] Aaron Burnett: Yeah. Huh. There are a couple of key challenges. One is figuring out messaging that resonates and drives performance. And a mistake that we often see is that messaging is viewed as static rather than iterative. It has always been the case that constant testing has real value, outsized value, particularly in digital advertising. It is exponentially true today that constant iteration and tweaking and tuning in messaging and in creative is absolutely essential to driving performance. And what also is true is that messaging and creative increasingly help you find your audience. So, if you're in a company that is highly regulated, that is governed by privacy regulations, that is perhaps governed by HIPAA regulations, you're significantly constrained in the data you have access to, the things that you can track. In the main, you can't really use third party tracking. It seems every week there is some sort of new announcement that further restricts the data to which you have access. The latest announcement is Meta declaring that they are targeting sensitive industries and categories. And that in targeting those industries and categories, they're going to block certain types of data, and the data that they're blocking in the main is conversion data. And so, you're blind with regard to whether anybody actually did the thing you needed them to do. Did they sign up for a trial? Did they complete a lead form? Did they ask for follow up? If you're using a conventional approach to those sorts of things, if you're using certainly their tracking, which I hope nobody is doing anymore, then that data just goes away on some date. But as you lose fidelity of the data and as you take into account sort of the more meta issue, not Meta the platform, but the global issue of cookie deprecation and privacy settings in browsers and the fact that already about 40 percent of the third party data that you would have gotten through browser signals is gone. You've lost fidelity. So the way that you find an audience now, particularly in a data constrained environment, is through what you put into market. It's messaging variation, and it's through really significant creative variation, not one ad, two ads, three ads, like old school conversion rate optimization, but 15 ads. 15 different creative concepts with variation of messaging that look very different. And as you do that systematically over time, you allow the algorithm to both optimize performance, and those algorithms work very well now, but increasingly-- and this is particularly true again on Meta which we find to be really powerful when done well for medical device clients-- you find that you don't just optimize the creative. In that optimization, the creative finds your audience for you. You're able to tune your creative to the audience that performs for you and continue to iterate in terms of both audience targeting and creative. So first there's, there is a need to test into all of this. And there is intensive testing at the beginning of the process, but there's continuous testing, perhaps at a lower velocity or intensity, even as you go along. It doesn't stop. You don't get to a point where, "Oh good, we're on cruise control. We've got the ad that works. We've got the PPC that works. Everything is working well." It's just constant iteration because it is algorithmically driven and because in the algorithms, you know you can think of this in terms of social media. In social media, I think people are familiar with algorithmic fatigue. If your algorithm in a personal feed on a social platform didn't change, didn't refresh fairly frequently, you get really bored with what you're seeing. The same is true in the platforms. And so we find creative fatigue, even with creative that performs super well, happens fast-- like a week, ten days, something like that. And the fall off isn't subtle. It's you're going along and you do that. It's a big drop. So it's constant iteration. The second thing that we find is a lack of, I was going to say a lack of sophistication with regard to data strategy. It's actually more often the absence of data strategy. I think for a long time data strategy didn't need to be foundational to marketing, even to digital marketing. If you think of digital advertising or even organic forms of digital marketing, the platforms did the work for us. You targeted audiences in the various advertising and social platforms. You got all your data through analytics. You could see what was happening in search through search console. Perhaps you use some third party platforms as well. But what is true now in a data constrained environment is that the most important signal, the signal that delivers greatest value, isn't the signal that's in the platform. It's the signal that's probably in your CRM. It's the one that tells you that a lead converted, someone actually went into trying a device, or they actually became revenue generating. So you need a strategy at a system, at a platform level, to bring all of that data together and to normalize it in a manner that enables it to be evaluated and analyzed as a corpus of data that enables you to see the entire user journey. You need a strategy around naming conventions in advertising that allows you to bring that in a way that can be integrated with CRM data and other analytics data or other platform data. You need a first party data strategy, because in a data constrained environment, in a tracking constrained environment where you can't rely on third party data in the same way, audience targeting and even optimization now rely substantially on first party data. It's the data you own that you have permission to use, or on zero party data. Well, you can't put that in a public database. That has to go in a purpose built data warehouse that has been developed for privacy sensitive industries. And so, in our case, we created a HIPAA compliant data warehouse and a BI practice on top of that that gives our analysts the ability to view the customer journey in entirety, to see people as they move through sort of the prospect funnel, and to optimize for the conversion step that isn't in the platform but delivers business value. And then to use the insights that they glean there to optimize in a platform without sharing data, which is the key. You're able to know, and this is something for people to remember, despite all the increased privacy regulations and constraints, as a website owner, as long as you have the right data environment, meaning the data you collect is in a HIPAA compliant environment, if you're governed by HIPAA, certainly in a privacy sensitive environment, even if you're not, you can collect full fidelity data regarding what people are doing on your site. You can't share it with a third party platform, you can't send it to Meta, you can't send it to Google, but you're able to know everything that you knew before, so long as you collect it in the right way, and evaluate it in the right way. And our experience is, the privacy regulations, despite being uncomfortable and alarming and forcing a lot of intense activity up front to create a new systemic approach, new infrastructure connections and new data strategies, actually yield a much better business outcome. We can drive better performance with first party data. We drive more business value with first party data than we did when we were doing it the easy way and using platforms for targeting and optimization. [00:30:27] Lindsey Dinneen: Yeah. Okay. Yeah. So, so your company really helps to bridge the gap between what maybe, if you're not into the nitty gritty details, say we're speaking with somebody who's developed a device what they may have learned as, as far as like Marketing 101, but it is so different when you have, like you said, very specifically protected industries and they have a lot of regulation and we have to be really careful with how we talk about things. So your company is really helping bridge that gap between what we may have all been taught and kind of know in the back of our head versus here's the actual reality of the situation today. And you're keeping on top of all of those regulations. [00:31:08] Aaron Burnett: True. And then, you know, because we concentrate on the medical device industry, we also are highly attuned to what language we can and cannot use. And we know, alright, we need creative variation, but we also understand that we can't just test anything. That we need to be very careful with language, we have to use language that's approved, it needs to come from certain sources and not from others. If it's new it has to go through a certain approval process. So, we end up creating a lot of efficiency by simply knowing how it all works and having a lot of experience with needing to create new ad variations that win easy approval and can very quickly be put into market. [00:31:50] Lindsey Dinneen: Yeah, of course. Now, you know, in working with MedTech and you've chosen again, some very specific niches, which I love. Have you had any moments that really stand out as, "I'm working with this client and I am in this industry and I am realizing, 'Wow, I am really in my element.' I am here for a reason." It just sort of stands out at this moment that matters. [00:32:15] Aaron Burnett: Yeah. One of the clients we've worked with for a very long time has an insulin monitoring and delivery device. We worked with them when they were sort of mid sized, but also kind of looking for market fit in their digital marketing was dormant. Almost dormant. I'd put it on the verge of dormant. It wasn't doing well. So, we started on a series of projects with them, and they started quite small, and very quickly were able to deliver a lot of performance for them. So, the first year, we increased lead generation by just under 500 percent for them, which was super meaningful and exciting, and enabled us to start this very long term relationship that is broad and multifaceted now. What I've loved about working with them, and we were talking about this when we first got online, is that the people who work there really care about the people they serve. And as a matter of fact, there is almost a universality in that the people who work there either have close friends or family members who deal with diabetes. And so it's not a commercial endeavor. I mean, it is, but it's also a very personal endeavor and they're aware and convinced-- and I think they're right-- because I also have a close family member who uses their device, that their device makes such a difference to the quality of life for the people involved. The difference that I've seen in this family member is that she went, I think, from being aware, moment to moment, "I'm diabetic and I need to keep track of this, and there are some things I need to do at certain points throughout the day," to "That's not really a main thing I have to think about. I mean, I have to be kind of aware of it, and, you know, I've got an app on my phone, and I do have this device, but this is not something that is at the forefront of my brain. I can think about other things, and this is very much in the background." And that's a really big deal. And we feel the same. I know I have been to public events. I went to a high school play and one of the performers was very clearly wearing this device and not hiding it. It was super visible just a part of her life, not anything she felt embarrassed about. And I felt proud of that, even though I have, I play such a small part in that. But, just felt proud that she felt comfortable, and she was a lead in a school play, and it was a good play, and a big deal, and there were hundreds of people in the audience. And so, to see the impact of something like that, and to have confidence that the work that we do actually makes a positive difference in the world, is soul satisfying. [00:35:00] Lindsey Dinneen: Yeah. Thank you for sharing that story. That's, that is really special and impactful. And I always think, you know, we don't always get those moments of realizing the impact of our work. I agree with you, even in the small, like, "Oh my gosh, I had a tiny little piece to play in it." But it just makes you think, "Oh my goodness, what I do really does matter. It does make a difference." And so to get that opportunity to have seen it in action and in such a positive light is incredible. So yeah, I appreciate you sharing that. [00:35:29] Aaron Burnett: It's comfortable. It feels so good to market for clients when you're sure that what you're putting in the marketplace is really good for them. And what you're trying to do is just make sure they're aware of this good thing. That's so different than marketing for a client where you're sure they want to make more money and you're not sure that anybody who buys this thing-- does it matter? Does it not matter? Does anyone really need this thing? You know, that's a very different feeling than being confident that the thing you're promoting will make a positive difference in their lives. So, yeah. [00:36:09] Lindsey Dinneen: Amen to that. And that's a really interesting thing about marketing that can be divisive a little bit among people who aren't as familiar with the industry or as comfortable. And so it's really nice to know, you know, marketing can, and is very often, used in a very positive way to highlight the important things 'cause you know, as I try to remind my lovely engineer friends is you can make the most wonderful thing in the world, but if nobody knows about it, that's that. You know, that you're just, you're stuck. So, so it is important to have marketing and to have that bridge that gap and make it known. But to just know, like you said, that it's going to make a positive impact is just wonderful. So yeah, I love that. So pivoting the conversation a little bit, just for fun, imagine that you were to be offered a million dollars to teach a masterclass on anything you want. It can be within your industry, it can be totally separate. What would you choose to teach? [00:37:07] Aaron Burnett: Oh, the power of culture. [00:37:09] Lindsey Dinneen: Ooh. [00:37:10] Aaron Burnett: And if I had to focus more specifically on the power of generosity in business. My experience, our experience throughout the history of this company, is that helpfulness and generosity are our BD strategy. We're not trying to convince anybody of anything. We're trying to give as much away as we can be as generous as we can. And we find that if you help people, if you are generous and if you do it without expectation-- and I can't fully explain why this is true. I have some guesses. If you help people without expectation, you just help them because you're helpful, and that's the right thing to do, and you do that for a person, that good things happen out of that. I think I can explain it. I can understand it more mechanically. I might bump into you. We may or may not know one another, but we get chatting, and you tell me you've got a problem, and I know the answer to that problem. It's also a service that I offer. And I could certainly play the angles and try to get an engagement to get you to pay me for that service. I could just help you. And you may or may not ever become a client, but I've helped you. And my experience with that is that we've gotten referrals from people who have never been clients. And sometimes those referrals occur years later, like long enough that we only vaguely remember who that person was and what we did for them. But I think that being generous, you can't tell someone to trust you. But you can behave in a trustworthy way. You can't tell someone in a way that inspires confidence, "Look, I'm gonna look out for your best interests. I'm not gonna try and pick your pocket." But you can behave that way. And you can communicate it with your actions. So, I think it's interesting to consider what business and society would be like if the orientation was toward generosity rather than the orientation being toward protection. When we write SOWs, for the longest time we wrote the most naive SOWs. And we did it intentionally. A, because, practically, we're a small agency working with big clients. And if somebody wants to take advantage of us, they probably can because I have a limited attorney budget, and I don't really want to spend my budget on that anyway. But the other reason is that I that seems to have integrity with what we say. We're going to be helpful and generous. We're going to do work you're probably not going to pay us for. We'll look out for you. You look out for us. We're not going to get you with business terms. We're not going to squeeze you with scope of work, that sort of thing. So, let's not kid each other. Let's not now create this document that's super conventional and has five pages of terms and conditions and that sort of thing. It's honestly only as we've worked with larger and larger organizations where their legal teams won't let them sign an SOW that's as goofy as ours were. You have to have certain terms and conditions, and if we don't provide them, they send us theirs. We don't like theirs as much as we like ours, so. Yeah. Yeah. So I think generosity is a tremendous engine for very healthy business growth and very healthy personal relationships. [00:40:30] Lindsey Dinneen: Absolutely agreed. And how do you wish to be remembered after you leave this world? [00:40:36] Aaron Burnett: As kind. [00:40:37] Lindsey Dinneen: The world needs a lot more of that, so I'll take that answer any day. And then final question, what is one thing that makes you smile every time you see or think about it? [00:40:50] Aaron Burnett: Oh, I have two daughters. Yeah. [00:40:54] Lindsey Dinneen: Yeah, excellent. Oh, that's wonderful. Family is important and special. That's wonderful. Well, thank you so much, first of all, for your incredible insights today, for your generosity, to your generosity of your time with us and diving into some really specific areas that, that med tech companies can think about, can be aware of as they're even seeking somebody to help them with their marketing. I really appreciate you being open and willing to talk about some of those those nuances. So thank you very much for that. We are so honored to be making a donation on your behalf today to Feeding America, which works to end hunger in the United States by partnering with food banks, food pantries, and local food programs to bring food to people facing hunger and also they advocate for policies that create long term solutions to hunger. So thank you so much for choosing that charity to support. And gosh, I just wish you the most continued success as you work to change lives for a better world. [00:41:55] Aaron Burnett: Thank you. I really appreciate it. You too. It was a great conversation. I really enjoyed it. [00:41:59] Lindsey Dinneen: Good. Absolutely. Well, and thank you also to our listeners for tuning in. And if you're feeling as inspired as I am right now, I'd love it if you'd share this episode with a colleague or two, and we will catch you next time. [00:42:14] Ben Trombold: The Leading Difference is brought to you by Velentium. Velentium is a full-service CDMO with 100% in-house capability to design, develop, and manufacture medical devices from class two wearables to class three active implantable medical devices. Velentium specializes in active implantables, leads, programmers, and accessories across a wide range of indications, such as neuromodulation, deep brain stimulation, cardiac management, and diabetes management. Velentium's core competencies include electrical, firmware, and mechanical design, mobile apps, embedded cybersecurity, human factors and usability, automated test systems, systems engineering, and contract manufacturing. Velentium works with clients worldwide, from startups seeking funding to established Fortune 100 companies. Visit velentium.com to explore your next step in medical device development.
This week, we're diving into a question about the tax treatment of Special Needs Trusts. There are two types—First-Party and Third-Party trusts—but how does each one affect taxes? We'll break down key differences in taxation, who reports the income, and what trustees need to consider when filing returns. If you or a loved one rely on a Special Needs Trust, understanding the tax implications is essential. Tune in for a clear and practical breakdown! Although this show does not provide specific tax, legal, or financial advice, you can engage Devin or John through their individual firms.
Looking to future-proof your email marketing strategy in a cookieless world?
You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B? What excites you the most about the work you're doing now with Retention.com and RB2B? Is there a particular opportunity that you're especially passionate about? What was your secret to building such a lean, high-growth, and profitable business, and what advice do you have for other entrepreneurs looking to bootstrap their ventures? You've been documenting your journey with the “Billion Dollar Challenge” series. What inspired you to share this process so transparently, and how do you think building in public impacts your brand, your team, and your audience? The landscape of digital identity is rapidly evolving, especially with the move toward a cookie-free world. How do you see Retention.com and RB2B shaping the future of identity-driven solutions, and where do you see the greatest opportunities in SaaS over the next few years?
PS This is Awesome: Episode 366Fred has officially conquered F.I.S.T. and completed every Contra game in the Contra Collection. Now, he's diving into Bloom & Rage. Meanwhile, Jake has started Avowed and is digging into Obsidian's latest RPG.In listener feedback, PrescriptN asked if we've checked out Star Wars: Tales from the Galaxy's Edge, which is free on PS Plus Premium. Sounds like a great pick for Star Wars fans, especially with all the VR we've been playing lately.In the news:
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions. Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms. Start a 30-day free trial of Angler AI today. Click the link: https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break Topics discussed in this episode: Why privacy changes demolished marketing performance. How iOS updates doubled customer acquisition costs. What predictive AI does to restore ad targeting. How first-party data powers smarter marketing. Why old attribution models stopped working. How DTC brands are improving ROAS and reducing CACWhat makes the 'movable middle' crucial for growth. How brands achieve 32% better media efficiency. Why AI combinations amplify marketing results. How to implement new tech in under 10 minutes. Links & Resources Website: https://www.getangler.ai/ Shopify App Store: https://apps.shopify.com/angler-ai-app LinkedIn: https://www.linkedin.com/company/angler-ai YouTube: https://www.youtube.com/@GetAnglerAIGet access to more free resources by visiting the show notes athttps://tinyurl.com/29apttdz MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!
Let me know what you thought of the episode!On this episode I discuss anime episodes 622-624 where everyone gets to have their banquet and party it up but with Doflamingo bearing down on them can they get out of Punk Hazard unscathed? Hope you enjoy!Support the show
What Is The Best "First"? Welcome to VOLUME 160 of The Bracket. Kenjac is host alongside Nick Turani, KBnoswag, Rudy, Tommy Smokes, Klemmer and Meek. Follow The Bracket ►TWITTER - https://twitter.com/BracketPod ►INSTAGRAM - https://www.instagram.com/thebracket/ Follow Kenjac ►TWITTER - https://twitter.com/JackKennedy ►INSTAGRAM - https://www.instagram.com/jackennedy/ ►TIKTOK - https://www.tiktok.com/@ken_jac Preview - (0:00) Intro - (0:20) First Swear vs First Party - (2:52) First Paycheck vs First Day of Vacation - (13:45) First Sports Moment vs First Leg Scratch - (22:09) Cheah-in Game - (28:38) Play in winner vs Cheah in winner - (43:20) First Casino Trip vs First Post-Trip Shower - (47:36) First sip of Soda vs First Freedom - (53:30) First Big Purchase vs First Fortnite Win - (59:17) First Time Buzzed vs First Compliment - (1:06:12) Playoffs - (1:11:50) Finals - (1:24:55) Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money at https://RocketMoney.com/bracket today. Get started at https://FACTORMEALS.com/lcb50off and use code lcb50off to get 50% off your first box plus free shipping.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/lightscamerabarstool
Nach der offiziellen Ankündigung der Switch 2 von Nintendo zeigt auch Sony in einer 47-minütigen State of Play einen Ausblick auf kommende Playstation-Spiele. Wir haben uns den Showcase angesehen und möchten in Folge 149 des PC Games Podcast direkt darüber plaudern. Es gibt schließlich Gesprächsbedarf!Podcast-Host Michi Grünwald hat sich aus diesem Anlass Matthias Dammes eingeladen. Die beiden Playstation-Spieler haben sich den Showcase allerdings ein wenig anders vorgestellt, denn bis auf den Höhepunkt zum Schluss blieben die bekannten Sony-Studios der Show nämlich einmal mehr fern. Zumindest die Returnal-Macher von Housemarque ließen einen ersten Einblick auf ihr neues Projekt Saros zu.Welche Titel sonst noch vorgestellt wurden, welche Ankündigungen Playstation-Spieler im Jahr 2025 erwarten, und warum das Fazit unseres Podcast-Duos am Ende doch ein wenig enttäuschend ausfällt, erfahrt ihr in der aktuellen Folge. Zum Abschluss bequatschen Matthias und Michi noch, woran die First-Party-Studios von Sony derzeit arbeiten und grenzen bei einigen Spielen einen groben Release-Zeitraum ein. Wir wünschen euch viel Spaß beim Anhören der aktuellen Ausgabe.Der PC Games Podcast - der offizielle Videospielpodcast der PC Games - erscheint seit über einem Jahrzehnt regelmäßig und liefert dabei wöchentlich gleich mehrere Talks zum riesigen Thema Videospiele.Unser Moderationsteam, Michi Grünwald und Vivi Ziermann, deckt dabei etliche Bereiche ab: Review-Gespräche und Previews zu brandaktuellen Games, nostalgische Rückblicke, Reports, Interviews und vieles mehr. Dabei gibt es natürlich auch immer mal wieder spannende Insights in die Spielebranche und in die Redaktion des ältesten, noch aktiven Videospielmagazins Deutschlands - seit 1992 am Start!Unser Spiele-Podcast ist vollkommen kostenlos zugänglich und neben unseren Webseiten auch auf allen großen Podcast-Plattformen - von Apple Music bis hin zu Spotify - zu finden.
This week on the Eurogamer Newscast, we look ahead at 2025 on PlayStation 5, in the wake of last night's State of Play. If you tuned in for big games, you were well served. But if you wanted to see exclusive first-party PlayStation titles... well, it's clear there's something of a lull right now in Sony's pipeline. It makes for an interesting 2025 for Sony's console, which is set to benefit from Microsoft's cross-platform publishing push ramping up to new levels, just as PlayStation itself cancels several in-development live-service projects. And while the reveal of Saros, the next game from Returnal developer Housemarque, was a welcome high point of last night's show, it won't arrive until 2026. It seems likely we'll see Bungie's Marathon this year on PS5, alongside PlayStation's other confirmed big hitters: Death Stranding 2 and Ghost of Yotei. Fairgame$ hasn't been cancelled yet, and there's a chance Marvel's Wolverine makes it before 2026 too. But stack them against Age of Empires 2, Age of Mythology Retold, Forza Horizon 5, The Outer Worlds 2, Ninja Gaiden 4, Ninja Giden 2 Black and whatever else from Xbox's back catalogue Microsoft seems poised to confirm - and PlayStation Studios' plans for the year only seem quieter. Joining me this week to discuss all of that are Ed Nightingale and Victoria Kennedy. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tim Vanderhook is the co-founder and CEO of Viant Technology (NASDAQ: DSP), a leading advertising technology company that went public in 2021 at a $2.5B valuation.In this episode of World of DaaS, Tim and Auren discuss:The trillion dollar advertising market opportunityWhy linear TV is massively undervaluedThe explosive growth of streaming audioFighting fraud in modern ad techLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas. You can find Auren Hoffman on X at @auren and Tim Vanderhook on LinkedIn.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
In this episode Jordan welcomes backRoenen Ben-Ami fromJustt.ai to discuss the complexities offirst party fraud incryptocurrency. They explore the challenges consumers face when purchasing crypto, the unique types of fraud that occur, and the implications of the chargebacks that come with the space. We also touch on the scams targeting unsuspecting individuals and the misunderstandings that often lead to buyer's remorse and the subsequent chargebacks. They explore strategies to combat these issues, including the importance of tailored solutions and the role of KYC in improving win rates for chargeback disputes. The discussion also highlights trends, predictions, and innovations in chargeback management solutions. Read more about "The State of Friendly Fraud in Crypto" here: https://justt.ai/blog/the-state-of-friendly-fraud-in-crypto/?utm_campaign=5480038-Q1-2025%20Fraud%20Boxer&utm_source=fraud_boxer&utm_medium=podcast
Support the show Patreon: https://www.patreon.com/PSTrophyroom Discord: https://discord.gg/wPNp3kC BSYK: https://tinyurl.com/3e24bn7y Store: https://tinyurl.com/ktbsdw3s ---- This week on The Trophy Room a PlayStation Podcast the crew talks about how the console war has officially ended as Microsoft plans to bring more Xbox exclusives to the PlayStation and Nintendo Switch 2 platforms. This as Forza Horizon 5 has been revealed by Xbox to head to PS5. Its release the flood gates as Phil Spencer has officially said there are no red lines and is no longer interested in exclusive software to gaming hardware. With Xbox Series X and Xbox Series S on a hard decline. and Gears of War Ultimate Edition are rumored to be next to head over to PS5 and even Starfield is back in the conversation to bringing it to other platforms and PlayStation rumored state of play is set for next week heres our predictions and whether we will see Death Stranding 2 On the Beach and The Ghost of Yotei release dates
(EPISODE: 175) TIMESTAMPS: 0:00 - START 3:00 - Intro | What We've Been Playing | Ninja Gaiden 2: Black | Eternal Strands & More 1:48:00 - Shout Out to the Chat 1:56:00 - Upcoming Games 2:12:00 - Xbox Dead AGAIN! | Forza Horizon 5 to PlayStation!? 3:20:00 - Path of Exile / Path of Exile 2 News 3:30:00 - BioWare / Dragon Age: Veilguard 4:13:00 - PlayStation Restructure 4:29:00 - Outros - This is a Gaming Conversationalist Podcast putting the love in what it means to be a GAMER! We discuss topics that cover news, dive deeper into past/present/future ideas within the GAMING industry, and within the gaming communities on a week to week basis. DONT FORGET we have to give you that LIVE, RAW, and UNCUT energy in this "Golden Age of Gaming"! Home of the "RTS" approach, pulling ourselves out of the world, exploring the darker sections of the map, and pulling our resources together to build up the gaming foundation! - ______________________________________________________________ SOURCES: TOPICS NOT COVERED IN ORDER! (1) EA Announces they are Restructuring Bioware. Will be moving a number of developers onto other projects within EA and focusing entirely on its next Mass Effect game - https://blog.bioware.com/2025/01/29/bioware-studio-update/ (2) Spiderman 2 Releases on PC (3) Sony President Hiroki Totoki says he wants to go aggressive in improving margins by growing 1st party with multi-platform #PlayStation - https://www.irwebmeeting.com/sony/fast/20240214/a6ycuvz3/202403_3q_02_en/index.html (4) Sony has announced plans to shift away from providing PS4 games as part of its monthly PlayStation Plus offerings. - https://www.videogameschronicle.com/news/sony-announces-plan-to-shift-away-from-offering-ps4-games-through-playstation-plus/ (5) MLB The Show 25 Launches In March, But Won't Be On Game Pass This Year (Sign of GAMEPASS FAILURE??? XD) - https://www.gamespot.com/articles/mlb-the-show-25-launches-in-march-but-wont-be-on-game-pass-this-year/1100-6529072/#:~:text=Sony%20Santa%20Monica%20also%20clarified,subscriptions%20in%202026%20and%20beyond. (6) World of Warcraft on CONSOLE!??? - https://x.com/XboxGamePass/status/1884299949724057615 (7) Baldurs Gate 3 FINAL MAJOR PATCH Includes Series S Co-op Feature (IT WAS NEVER SUPPOSE TO BE POSSIBLE!) https://x.com/Okami13_/status/1884291978566983690 THIS DAY IN GAMING: - https://gamefaqs.gamespot.com/games/thisdayingaming FOLLOW: https://twitter.com/Knoebelbroet https://twitter.com/Knoebelbroet/status/1755995502921855209 ____________________________________________________________ Much love to everyone taking their time to check us out and DONT forget to leave a LIKE, SUBSCRIBE, FOLLOW us on all social platforms! @PongSoul, @is7eelreigni ____________________________________________________ https://www.youtube.com/@LivingSplitScreen Living Splitscreen GOES LIVE EVERY SATURDAY MORNING 9AM CT | 10AM ET | 3PM UK! ___________________________________________________________ AUDIO PODCAST SERVICES LSS (NEXT DAY) Anchor : https://anchor.fm/livingsplitscreen Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy81MDhmY2IwNC9wb2RjYXN0L3Jzcw== Apple Podcasts: https://podcasts.apple.com/us/podcast/living-splitscreen/id1562181988?uo=4 Spotify: https://open.spotify.com/show/2tORrcLMjVMaaoKiXF0Br6 ___________________________________________________________ RTX5000Series, AssassinsCreedShadows, XboxDeveloperDirect, AssassinCreedDelays, NVIDIARTX5000, Xbox2025Plans, GamePassEconomics, UbisoftFuture, RTX5090, RTX5080, RTX5070, RTX5070Ti, EldenRingNightreign, FF7RebirthPC, OuterWorlds2, ProjectCentury, TurokOrigins, OnimushaGame, ARADGame, GameOfThronesKingsroad, CrimsonDesert, IntergalacticGame, XboxGamePassImpact, TransformersReactivate, ModernGameCosts, UbisoftMoves, NextGenGamingTrends
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: How first-party cookies can slash your ad spend waste The secret to unlocking 40% more data for Meta Ads Why your tracking setup might be sabotaging your campaigns The game-changing fix for health and wellness brands Dive in: [04:57] One-year cookies enable continuous visitor tracking. [07:21] First-party data capturing enhances ad performance. [10:13] User tracking challenges due to cookie deprecation. [12:58] Collect emails and click IDs for better ads. [17:59] Tracking issues due to Shop Pay URL change. [21:25] Policy limits purchase optimization, causing marketing issues. [24:59] Insider Tips from Yiqi! Find the notes here: https://keepopt.com/241Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Send us a textIn this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party data and its impact on marketing.What you'll learn in this episode:Why first-party data is crucial in a post-cookie worldHow retail media brands are adapting to data privacy changesPractical strategies for connecting first-party data to the marketing funnelTrusted sources for acquiring and merging high-quality dataHow to measure effectiveness and improve attribution in marketingBalancing paid media with brand awareness strategiesThis conversation is packed with insights for marketers navigating the complexities of data, attribution, and privacy in a rapidly changing landscape. Tune in now!
Report came out this week that Sony has canceled multiple games from their first party studios, including a God of War live service game and a Horizon MMO. We talk about the future of these genres and if they were good decisions. Nintendo has announced that the Switch 2 is real and we saw a nifty little reveal with a larger Nintendo Direct coming in April. What do our Daddios think of Nintendo's newest console coming to market?
Sorry! on vacation so this is going to be short.
Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, hosts Jordi Vermeeri, VP of Revenue at Channel Engine. They discuss customer retention strategies in e-commerce and how online sellers should navigate online marketplaces like Amazon and Walmart. Jordi explains the shift from traditional ERP systems to marketplace integration, highlighting the importance of both first-party (1P) and third-party (3P) selling models. He notes that 60% of e-commerce sales occur on third-party marketplaces, emphasizing the necessity for brands to be present on platforms like Amazon and Walmart. Jordi also discusses strategies for optimizing listings, such as virtual bundling and repricing, and the challenges of customer retention on marketplaces. He advises brands to focus on profitability, operational efficiency, and leveraging data to improve customer engagement and retention. Podcast Website: RetentionChroniclesPodcast.com Sponsor Website: GoMalomo.com Episode Timestamps: 4:37 Channel Engine Overview and Marketplace Integration Jordi explains Channel Engine's role as a marketplace integration and management platform. He lists the various marketplaces Channel Engine connects brands and resellers to, including Amazon, Walmart, and Macy's. Jordi highlights the services Channel Engine offers, such as product listing, optimization, pricing, inventory management, and promotions. Mariah and Jordi discuss the complexity of marketplaces and the importance of understanding each platform's unique requirements. 7:38 Niche Marketplaces and Sustainability Platforms Mariah inquires about niche marketplaces and specific platforms for minority-owned businesses. Jordi explains the concept of niche marketplaces and provides examples like eBay's automotive section and Premium Shop Outlet. They discuss sustainability platforms like Back Market and Re-Buy, which specialize in refurbished consumer electronics and apparel. Jordi emphasizes the trend of sustainability and the importance of platforms that revive products. 24:07 Hybrid Selling Models and Profitability Mariah asks about hybrid selling models and the balance between first-party (1P) and third-party (3P) strategies. Jordi explains the difference between 1P (vendor model) and 3P (seller of record) and the importance of marketplaces in e-commerce. He shares statistics on the global share of marketplaces and the necessity of being present on marketplaces. Jordi discusses the challenges and benefits of both 1P and 3P models, including profitability, brand image, and operational complexities. 24:22 Strategies for Marketplace Success Jordi outlines the factors to consider when deciding between 1P and 3P models, including profit margins, brand image, and operational capabilities. He explains the importance of setting the base price correctly and the role of repricers in winning the Buy Box on Amazon. Jordi introduces the concept of virtual bundling to increase average order value and decrease cost per order. He emphasizes the importance of accurate data and insights for making informed decisions and improving profitability. 34:57 Customer Retention and Marketplaces Mariah asks about strategies for customer retention in the context of marketplaces. Jordi discusses the challenges of obtaining customer data from marketplaces and the limitations on email marketing. He suggests strategies like including flyers in packages and using data lakes to understand customer profiles. Jordi highlights the potential of retention tactics within marketplaces, such as subscriptions and email follow-ups. 39:35 Expansion and Growth Strategies Mariah inquires about the best practices for launching a multi-channel approach or expanding into new marketplaces. Jordi advises starting with growth goals and identifying potential profitability in different platforms. He mentions the importance of testing and learning, and the need to balance research with action.
Fraudology is presented by Sardine.In this episode of Fraudology we recap a Banking on Fraudology episode, where we tackle one of the most pressing issues facing financial institutions today: synthetic identity fraud.Windham welcomes David Maimon, a renowned expert in cybercrime and head of Fraud Insights at Sentilink, for an in-depth discussion on the mechanics and implications of this sophisticated form of fraud. Maimon breaks down the key differences between first-party and third-party synthetic identities, explaining how fraudsters combine real and fake information to create convincing personas that can fool even robust verification systems.The conversation takes listeners inside the dark web marketplaces where stolen personal information is bought and sold, revealing the shocking ease with which criminals can acquire the building blocks for synthetic identities. Maimon and Windham explore emerging trends like the use of synthetic identities to create fake businesses, potentially amplifying the scale of fraud losses. They also discuss how generative AI is being used to attempt to bypass liveness checks, though Maimon emphasizes that AI still can't fabricate a person's entire history. Throughout the episode, both host and guest stress the importance of "keeping your hands dirty" by staying actively engaged in understanding the latest fraud tactics. Don't miss this opportunity to learn from two passionate fraud fighters on the front lines of the battle against synthetic identity fraud.Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.
This fire
Matt, Heather and Nick rank Sony's first party video games, look back at potential games of the year, and play The Price is Byte. NOTE: The We Play, You Play of Metaphor: ReFantazio has been delayed and will be out next week. To cast your vote for the Listener's Choice for Game of the Year in the 2024 Get Played Games of the Spectacular Year Awards, click here. Check out our brand new merch at kinshipgoods.com/getplayed. Follow us on social media @getplayedpod. Music by Ben Prunty benpruntymusic.com. Art by Duck Brigade duckbrigade.com. For ad-free main feed episodes, our complete back catalogue including How Did This Get Played? and our Premium DLC episodes and our exclusive show Get Anime'd go to patreon.com/getplayed. Join us on our Discord server here: https://discord.gg/getplayed Wanna leave us a voicemail? Call 616-2-PLAYED (616-275-2933) or write us an email at getplayedpod@gmail.com Advertise on Get Played via Gumball.fmSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Just because Google's deprecation of third-party cookies is indefinitely delayed, doesn't mean that brands should throw their first-party data strategies out the window. Today we're going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I'd like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. RESOURCES 33Across website: https://www.33across.com Access the latest 33Across Cookie Alternative Report here: https://www.33across.com/insights/report/advertising-report-q2-2024/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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