Podcasts about national advertisers

Episode 546 - Dr. James R Gregory - Study Your Reader, Branding for Authors, action, adventure, and romanceWith 40 years of experience in advertising and branding, Jim is a leading expert on corporate brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation's financial performance. Most notable of the tools that Jim has developed is the CoreBrand Index (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 800 publicly traded companies across 50 industries. Tenet Partners uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth.Dr. Gregory is a frequent speaker on the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute.One of the key secrets to my success was my passion for writing. Over the next four decades, I wrote a series of business books that helped build not only our business brand but also my personal reputation. Some of the titles I crafted include “Marketing Corporate Image,” “Leveraging the Corporate Brand,” “Branding Across Borders,” “The Best of Branding,” and “Powerhouse, the Secrets of Corporate Branding.”After successfully exiting the business, I embarked on a new journey – writing fiction. I quickly discovered that my favorite genre was short reads in the form of novellas. Drawing upon my extensive business experiences, personal life, and current events, I craft stories that can be enjoyed in just one sitting, whether it's an evening at home or a cross-country flight.https://jamesrgregory-books.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca

This week we kept on adding more and more and more irrelevant attachments to our so-called brief, in order to earn ourselves a swift rebuke from the marketing world's Brief Batman – Howard Ibach. Inventor of the Creative Brief Mastery program, Howard is on a mission to make marketing briefs more meaningful. An advocate for clear thinking, proper collaboration and the single minded-proposition, Howard has been helping marketers all over the world put their bad briefing habits to bed (and then press a pillow over their drooling faces). He's also an instructor at the Association of National Advertisers' Marketing Training and Development Centre, the author of the brilliant ‘How To Write An Inspired Brief' and host of the ‘Brief Bros' podcast – confirming his undisputed status as the industry's beefiest brief brain. In this episode, Howard will pick the art of briefing down to its rickety bones, sharing his invaluable expertise on what the perfect brief should say, be and do. This episode is proudly dedicated to Tom Jordan. Follow Howard on LinkedIn.  /////   Timestamps 03:45 - Lessons from Stonemasonry 06:14 - Path to Writing and Advertising 08:36 - The Influence of Advertising on Howard 12:29 - The Importance of a Good Brief 16:12 - Issues with Copying Client Briefs 19:49 - The Disconnect Between Clients and Agencies 24:24 - Collaboration in Brief Writing 32:13 - Commonalities in Effective Briefs 46:02 - Banishment of Purpose Advertising Howards Book Recommendations are: Chew with Your Mind Open by Cameron Day Spittin' Chiclets by Cameron Day Stones & Sticks by Cameron Day  /////

In a never-more-important throwback episode from 2021, hear again from KoAnn Skrzyniarz - who for years has been making a strong case for building Sustainable Brands in global conversations with some of the world's biggest advertisers. Learn why there's STILL a business -- and social -- value to purpose, perhaps even more so as environmental gains and progress towards sustainability are being undone with 'drill, baby, drill' threats and short-sighted profit-driven agendas. In time for Earth Month, or any time, KoAnn (frequently known by just her first name) shares not just the "whys", but some “hows”: how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA” world. A what? Listen; she'll explain, and we also discuss: The impetus for creating Sustainable Brands   What kind of changes has she seen in the brand and media marketplace in terms of embracing brand purpose "Twenty years ago it was not recognized that companies that understood how to innovate for environmental and social benefit were going to be the companies that survived and thrived in the 21st century." Is Corporate Social Responsibility (CSR) a good description? (Hint: KoAnn explains why it's more a "business opportunity" and why the ANA [Association of National Advertisers] uses he notion of ‘good growth'. ) How companies should integrate their brand marketers and strategists, the product and service positioning teams AND the sustainability/procurement/diversity teams Is our current focus on brand purpose just another trend? How does it compare to the green rush of the 2007 timeframe or rallying around Hurricane Katrina? Have companies evolved in their mission-driven work? The data supportive of sales driven by environmental and social value propositions; What kinds of brand transformation are happening -- and at which companies? How have companies like Clorox and P&G navigated the road to sustainability? And what is a Brand Transformation Roadmap? How Sustainable Brands itself pivoted during the pandemic to salvage -- and even grow -- their world-class conferences in a VUCA world! (volatility, uncertainty, complexity, and ambiguity!)  Additional Links: SB Brand Transformation RoadmapSM. Sustainable Brands global conferences  (Coming up Oct '25 in San Diego!) Webinar on the ROI of Sustainability (May '25) Find SB on Insta: @SustainableBrands  Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!   Share  

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.Key topics include:• The challenge of defining and measuring marketing KPIs• How business schools contribute to fragmented marketing education• The importance of CMO-CEO alignment and communication• Strategies for demonstrating marketing's value to the C-suite• The need for customer-centric approaches in marketingTune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.Subscribe to CMO Confidential for more exclusive content on marketing strategy, leadership, and industry trends. Don't miss out on valuable insights to elevate your marketing game and drive business success.#digitalmarketing #socialmediamarketing #marketingautomation #digitalmarketingcourse #kpiCHAPTERS:00:00 - Props00:22 - Business Schools Critique05:24 - CMO Remit Responsibilities07:14 - Customer Representation Issues14:12 - Marketers on Boards: A Shortage17:45 - Practical Marketing Advice & Stories21:10 - Discover Our Other Shows21:36 - Like, Share, and Subscribe21:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives!

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this inspiring episode, you'll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this episode, Linda Brunner, SVP, IT Digital Customer Experience at Siemens Healthineers, shares her expertise on navigating AI in the healthcare industry, where trust and security play a leading role. Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.Through this research, six foundational models of marketing have been identified that marketers can use as a framework to simplify and standardise practices, foster common language between CFOs and CMOs and highlight the link between marketing strategy and business outcomes. Access the full report on Marketing Accountability here.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year! From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill's got it all covered.Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic research and its impact on B2B marketing.Fresh out of stealth mode, Peter sheds light on how this innovative new approach is transforming market research.Check out the full series on YouTube now. 

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Join us for an exciting episode with CCO, Jeff Lowe, and CFO, Roula Nasser, of SMART Technologies. They reveal how they shattered silos across their organisation by moving to a Unified Commerical Engine model.In Season 1 of The Masters of B2B Marketing, we explored the introduction of the UCE with Jeff. Now, another year in, we hear updates on the effectiveness of the UCE, as well as crucial insights from a CFO's point of view.Listen to Jeff's episode in Season 1 of The Masters of B2B Marketing.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Deena Piquion, Xerox's Chief Growth and Disruption Officer, reveals the company's daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.Plus, Deena shares the leadership secrets behind this massive change: empowerment, empathy, and a dash of enjoyment.Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America's neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.

Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers' (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA). For the second year in a row, the Lysol brand has been awarded “Best in Ad Effectiveness” by more than 80,000 consumers with a broad diversity of identities. I wanted to find more about Lysol's approach to inclusive marketing, and how they've gone about becoming so effective in their efforts. So I sat down with Gary Osifchin, Chief Marketing Officer (CMO) and General Manager at Reckitt U.S. Hygiene, the makers of Lysol. Gary had a TON to share, and there's a lot to learn from he and the team's approach. Get the Inclusion & Marketing Newsletter Lysol

Amanda is a producer, film-maker, branding expert and sought-after public speaker, sharing her “Do Well By Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people's lives, while fostering their own success in the process. She believes that companies must not only identify their brand purpose, but put that purpose into action. Through her work, Amanda has defined what it looks like for brands to truly act “as publishers”creating movements through their content strategy. In her most recent demonstration of this,Amanda was the Chief Brand Officer of Deluxe where the brand challenge was to reach small businesses. The solution? She created, produced and hosted their Emmy-nominated series“Small Business Revolution,” which streamed on Hulu and was named among Inc. Magazine's top shows for entrepreneurs. Through this inspirational reality show, Amanda was able to prove the model of authentic content stretching a brand's spend by achieving 12x the reach through this series over traditional paid media. The program accumulated over 13 Billion impressions, 6,000+ earned media articles and 20 million content views (and counting). Not to mention - this work changed lives, families, small businesses and communities across the country.Amanda is a nationally renowned brand expert, Forbes contributor, and frequent on-camera personality for national news outlets and celebrity interviews, ranging from LL Cool J to Peyton Manning. She has appeared on CNBC's “Cleveland Hustles,” in addition to hosting the online “Small Talks” series that features successful entrepreneurs across the country.That's all while charting an acclaimed career that spans groundbreaking campaigns for brands like BMW, Reebok andSony, in addition to her role as an inspiring female executive at Fortune 500 and Fortune 1000 companies, such as UnitedHealth Group, Allianz, General Mills, and Deluxe. Amanda's current and former board service includes the Children's CancerResearch Fund, Make-A-Wish, the Children's Theatre Company, the Ordway Performing Arts Center, Ad Council, ANA (Association of National Advertisers) and the Women's Business Development Center. She also passionately volunteers for causes such as Special Olympics, Feed My Starving Children, Habitat for Humanity and more. She lives in Minneapolis with her husband (who happens to be her best friend), her daughter (who is a small but mighty force of nature) and their puppy(who is, of course, adorable). Engage with Amanda: Instagram: https://www.instagram.com/amandakbrinkman/ LinkedIn: https://www.linkedin.com/in/amandakbrinkman/ Facebook: https://www.facebook.com/amandakbrinkman Website: https://amandakbrinkman.com/ Connect with Ginny: Instagram: https://www.instagram.com/ginnypriem/ LinkedIn: https://www.linkedin.com/in/ginny-priem-8a87248/ Facebook: https://www.facebook.com/Ginnypriem Website: https://www.ginnypriem.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/ginny-priem/message

With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality. The FQ is famous for its Equality Lounges at some of the most important global gatherings–like Davos, CES, SXSW, and the Cannes Creativity Festival.One of Shelley's mantras is “to conquer imposter syndrome you must believe in yourself," and she has vividly exemplified that conviction throughout her career. Shelley began her career in consumer research, and eventually founded a company in 2000 called OTX, a pioneer in the then-emerging field of online research. Then in 2010, Shelley sold OTX to research giant Ipsos and left in 2015 to found The Female Quotient.Shelley is also the co-founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate portrayal of women and girls in advertising and media. Shelley is a supreme connector, a tireless advocate, and a great storyteller.Follow Shelley and her travels: https://www.instagram.com/shelleyzalis/and learn more about the Female Quotient: https://www.thefemalequotient.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.- **Introduction:** - CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA). - Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.- **Technology Outpacing Application:** - Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities. - The ever-expanding toolbox and the struggle for seamless integration.- **Efficiency vs. Growth:** - Discussion on the sacrifice of growth in favor of efficiency. - Exploring the delicate balance between streamlining processes and fostering growth.- **Artificial Intelligence Insights:** - Bob's perspectives on the role of artificial intelligence in modern marketing. - How AI is reshaping strategies and decision-making processes.- **Experience and Talent Gap:** - Addressing the experience and talent gap between large and small companies. - Insights into the challenges faced by smaller entities in keeping up with industry advancements.- **Brand Building Priority:** - The observation that many marketers have "almost forgotten the need to build the brand." - The importance of brand building in the era of evolving marketing strategies.- **Moving Towards Challenges:** - Encouragement for marketers to "move towards the hard stuff." - Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.- **SEO-Friendly Keywords:** - Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."- **Takeaway Message:** - Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing. - Inviting comments and thoughts on the challenges and opportunities discussed.- **Conclusion:** - Summarizing key takeaways from the interview. - Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This year's meeting of the Association of National Advertisers highlighted the proven brand building opportunities available through TikTok influencers, retail media networks, and even AI. RPA's digital and social strategy expert, Tyler Sweeney, attended the conference and brings back his most urgent questions. Join Tyler and RPA Senior Strategist, Quinn Rufener; Director of Digital Media Strategy, Shane Haririan; and Chief Experience Officer, Mike Margolin, for an in-depth take on using these tools to connect brands with audiences and strengthen our client-agency partnerships. 

Alexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she leads the company's brand marketing strategies and partnerships with health-conscious technologists and elite athletes such as Lewis Hamilton and Justin Medeiros.  In 2017, Alexandra was included in the Forbes 30 Under 30 in Consumer Technology list, and in 2020, Inc. recognized her as one of the Top 100 Female Founders. Alexandra is also an angel investor in female-founded companies as a scout for Cleo Capital and an Advisor at The NORTH by Female Founder Collective. She is passionate about end-to-end funnel management including paid acquisition on digital and offline channels, CRM, affiliate and partnerships, and ecommerce optimization.  In this episode… According to the Association of National Advertisers, 75% of businesses use influencer marketing as part of their online strategy. However, only 36% of marketers are satisfied with the ROI on brand partnerships, while 19% find it unprofitable — an underwhelming success rate. How can brands build effective influencer marketing campaigns?  Effective brand partnership entails more than understanding the demographics of your target audience or getting brand mentions. Having spearheaded some of the most notable influencer partnerships in online mattress sales, marketing expert Alexandra Zatarain advocates authenticity, relationship building, and respect for the audience as crucial aspects of brand partnership. The foundation of an impactful brand awareness project entails melding genuineness, transparency, and relatability in brand storytelling. This foundation cultivates relationships with prospects and converts them into buyers. Alexandra reveals the relationship-building strategies that scaled her company's revenue to an over $500 million valuation.  In this episode of the Minds of Ecommerce Podcast, join Raphael Paulin-Daigle as he chats with the Co-founder and VP of Brand and Marketing at Eight Sleep, Alexandra Zatarain. They delve into the nuances of effective influencer marketing through authentic storytelling and relationship building. Alexandra shares the inspiration and technology behind Eight Sleep's Pod and how the company scales its revenue by collaborating with high performers and influencers in various fields.   

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Are you feeling stuck in your business?

Are you launching a new product or service? Do you want to know the ONE STEP that will make or break your sales?

The digital learning market is growing rapidly, and with it comes the opportunity for businesses to create and sell online courses. But before you jump in, it's important to ask yourself if now is the right time for you to create an online course.✨Here are a few things to consider:Do you have a topic that you're passionate about and that you have expertise in? This is essential, as your passion and expertise will be what drives your students to learn from you.Is there a demand for the course you want to create? Do some research to see if there are other online courses on the same topic, and if so, how well they're doing. If there is a demand, it will be more likely that you'll be able to attract students to your course.Do you have the time and resources to create an online course? Creating an online course takes time and effort, so it's important to make sure that you have the time and resources to commit to it.If you've answered yes to all of these questions, then now might be the time to create an online course! To learn more about how to create and sell a successful online course, check out my website to learn more about creating a SIMPLE STEP-BY-STEP SYSTEM TO CREATE AN AUDIENCE-GROWING, PROFIT-GENERATING MINI-COURSE: https://www.maryczarnecki.co/optin-course-checklist-1 *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Your Actions Matter: Leading the Purpose-Driven Workforce with Intentional Compassion, Advocacy, and Authenticity.THIS WEEK'S TOPIC: In this insightful session, we will explore the essential qualities and actionable strategies required to be an effective leader in today's rapidly evolving workplace, where purpose-driven employees are on the rise.Our special guest, Brittany, is the Founder & Career Catalyst at What You Do Matters. With over 13 years of corporate experience in team building, leadership development, and marketing communications, Brittany brings a wealth of knowledge and expertise to the table. Her dynamic speaking style and dedication to empowering professionals make her an engaging and inspiring speaker.Known for her can-do spirit and relentless positivity, Brittany is deeply committed to helping individuals navigate their personal and professional growth. She is passionate about creating flourishing cultures and promoting manager excellence through organizational development practices. Her educational background includes a Master of Science in Positive Organizational Development and Change from Case Western Reserve University's Weatherhead School of Management.Brittany has been featured in renowned publications and events with various brands and businesses, including Adweek, Ad Exchanger, Together Digital, The Association of National Advertisers, Engage! Cleveland, The Social Influencer Summit, the Cleveland Chapter of SHRM, Fortune Brands Innovations Women's Impact Network (WIN), Microsoft, Moen, Sprinklr, and Compana Pet Brands.Don't miss this opportunity to gain valuable insights and learn how to make a positive impact as a purpose-driven leader. Join us for an engaging live podcast recording that will inspire and equip you to enhance your leadership skills and achieve manager mastery.LinksBrittany's LinkedInWhatYouDoMattersTogether Digital National Conference 2023Professional Troublemaker by Luvvie Ajayi JonesSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee. ViSupport the show

Michael Donahue, who has spent 60 years in the advertising business including leadership roles at the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) reminds us of a) the importance of continuous learning and curiosity, b) why it is never too late to pioneer and innovate (Michael led the 4A's drive into digital over two decades ago when he was at "retirement age"), and c) the need to focus on loyal users and the next generation and, finally, how we should be more worried about the Fear of Finding Out (FOFO) versus the Fear of Missing Out (FOMO). Further Reading:https://www.linkedin.com/in/michael-donahue-460b425/ https://www.mediavillage.com/article/2023-the-year-to-get-back-to-basics-turning-common-sense-ideas-into-common-business-practices/print/ https://www.mediavillage.com/article/two-way-mentoring/ https://www.mediavillage.com/article/marketers-need-to-connect-the-dots-developers-of-transformation-successes/ https://www.mediavillage.com/article/why-and-how-marketers-need-to-lean-in-hard-on-millennials-and-generation-z/ https://www.mediavillage.com/article/the-two-most-important-population-cohorts-millennials-and-generation-z/ https://themasb.org/marketers-need-to-focus-on-profitable-brand-users/ https://www.mediapost.com/publications/article/381673/make-common-sense-ideas-common-practice-a-new-yea.html https://www.mediapost.com/publications/article/372749/its-the-demand-chain-stupid.html

Are you looking for ways to feel more confident with sales, to stand out from the competition and get the big YES from your customers?If your answer is yes, you're in for a treat this week because we will be having Kay Miller, an expert on Uncopyable Sales! She is the first woman ever hired for outside sales by Amerock, a division of Anchor Hocking, she built her formidable sales career by emphasizing long-term relationships over one-time deals. Kay was later hired by Walker Exhaust, a division of Tenneco, and the largest automotive muffler manufacturer in the world. While there, she was named Walker's Salesperson of the Year, an accolade that earned her the nickname “Muffler Mama.”Kay has been a top sales performer ever since, and now speaks and consults. She's the author of the new book, Uncopyable Sales Secrets – How to Create an Unfair Advantage and Outsell Your Competition. The book has been called “The most fun sales book you've ever read,” and is packed with powerful strategies as well as specific actions you can start using immediately to make more sales.Catch this week's episode and get to know more about Kay Miller's expertise!BONUS!!!Get Kay's free ebook: www.uncopyablesales.com/stickynotesCONNECT WITH KAY HERE:kay@theadventure.comhttps://www.linkedin.com/in/millerkay/https://www.uncopyablesales.com/*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Learn the marketing secrets of the biggest business-to-business companies and learn how to implement them in your business on this week's episode with our Special Guest Expert, Mike Maynard!Mike is the CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.✨Stay tuned this Thursday to learn more about Napier's marketing tips straight from their mastermind!BONUS!Listen to Marketing B2B Technology for more useful tips: https://marketingb2btech.napierb2b.com/CONNECT WITH MIKE at mike@napierb2b.com*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Matt Bailey teaches Digital Marketing to the world's biggest brands and prestigious universities. Microsoft, Google, Hilton, Orange, Nationwide, P&G, Disney, and HP are just a few of his training clients. Matt's training curriculum is used at Duke University, Rutgers University, Purdue University, University of South Florida, Full Sail University and many others. As one professional remarked, "Matt gets right into what we fear most as Marketers - the nitty-gritty stuff that keeps us sweating every decision we propose, make and track. He distilled it in a simple, straightforward way, without leaving the student feeling stupid for not knowing." Contact Matt to find out what makes his training so unique and impactful - and how it has created more than $1 billion of growth in his student's businesses. History: From developing real-estate websites in the late 90's to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, sold his agency business to focus full-time on training. Empowering others to learn digital from analytics to search engine marketing, Matt travels around the world teaching others. He's taught: • Google employees how to use Google Analytics, • Experian how to present data, and • Custom-developed digital marketing workshops for Microsoft, Disney, Nationwide, Hewlett Packard, Proctor & Gamble, and IBM. Matt is the digital marketing instructor for the Direct Marketing Association, the Association of National Advertisers, an instructor for LinkedIn Learning, and standards contributor for the OMCP, the international standards certification and licensing program for digital marketing education. He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and Teach New Dogs Old Tricks! (2017). His passion is to teach digital and media literacy skills to businesses, students, and individuals. He does this through speaking at conferences, training courses, and developing educational curriculum.www.sitelogic.com

Are you looking for ideas to tell your story effectively?Worry no more because this week's Sticky Note Marketing Episode Guest Expert can definitely help you turn your simple ideas into Can-Do ideas!Anthony Butler is a highly regarded expert in brand storytelling and digital marketing and has been helping businesses grow since 2008. He is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system - which he will be sharing during the episode.Join us this Thursday as we discuss everything about ideas, storytelling, and his book, PRIMAL STORYTELLING: MARKETING FOR HUMANS!CONNECT WITH ANTHONY HERE:anthony@primalstorytelling.comwww.primalstorytelling.comprimalstorytelling.com/podcast*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

SEASON: 2 EPISODE: 14Episode Overview:Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omni-channel customer experiences, brands are faced with a dilemma. Build the foundation for the future of customer relationships or lose relevancy in a crowded market. Doing this, however, is not without its challenges.While many enterprises are engaged in digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with challenges and many fail to deliver the results promised. To help us understand how to create a world-class customer experience, is bestselling author, speaker, and consultant, Greg Kihlström. Guest Bio: Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He has worked with some of the world's top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond's Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world's leading experts and leaders.Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI's Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He's participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.Resource Links:Website: https://www.gregkihlstrom.com Product Link:

Thanks for reading Minimum Competence! Subscribe for free to receive new posts and support our work.First Citizens BancShares Inc. has agreed to acquire Silicon Valley Bank after the bank was seized by regulators following a run on the lender. The deal will see First Citizens take on all deposits and loans, including $72 billion SVB assets at a discount of $16.5 billion. The Federal Deposit Insurance Corp will retain $90 billion in securities and other assets for disposition, and also received equity appreciation rights in First Citizens worth up to $500 million. The estimated cost of the failure to the Deposit Insurance Fund is about $20 billion. Silicon Valley Bank collapsed earlier this month, becoming the largest US lender to fail in more than a decade, after taking a huge loss on sales of its securities amid rising interest rates. First Citizens was the winning bidder after the FDIC received “substantial interest” from multiple potential acquirers.First Citizens Buys Silicon Valley Bank After Run on Lender (3)Utah has introduced social media laws for minors that are expected to face legal challenges from the technology and advertising industry. The two measures seek to give parents more control over their children's access to platforms such as Snapchat and Instagram and to protect minors from advertising and addictive features. Under the new laws, Utah has regulatory enforcement power and residents can sue companies that violate their rights. However, technology and advertising industry groups, such as NetChoice and the Computer & Communications Industry Association, have raised concerns that the legislation may violate First Amendment free speech rights. The Association of National Advertisers has also raised concerns about the First Amendment over S.B. 152, which prohibits advertising on teens' social media accounts. Attempts to filter content by age have been previously struck down by the US Supreme Court. The laws infringe on the First Amendment by preventing users from browsing or posting anonymously and by restricting access to certain content based on age, NetChoice argued in a letter to Utah Governor Spencer Cox.Utah's Teen Social Media Laws Brace for Suits Seeking to Ax ThemTesla is facing a jury trial to determine how much money the company must pay a former Black factory worker who won a lawsuit accusing the electric car maker of allowing severe racial harassment at its Fremont, California assembly plant. The worker, Owen Diaz, was subjected to harassment, including racial slurs and racist caricatures, and a jury awarded him $7 million for emotional distress and $130 million in punitive damages. However, a federal judge lowered the total award to $15 million, which Diaz rejected, opting for a new trial on damages. Tesla faces similar but much broader claims of allowing racist conduct in a proposed class action by Black workers and a separate lawsuit by a California civil rights agency. The company has denied wrongdoing and called the agency's lawsuit politically motivated. Tesla is also fighting a spate of sexual harassment lawsuits by female workers at the Fremont plant and another factory near Los Angeles, as well as complaints filed with the US Department of Labor last year accusing the company of wage theft and worker safety violations at its $1.1 billion truck factory in Austin, Texas. The company is appealing a US labor board's decision that said the company illegally barred workers at the Fremont plant from wearing shirts bearing union insignia. Elon Musk has stated that minorities should be "thick-skinned" and accept apologies from coworkers who insult them, but Tesla has said it does not tolerate discrimination, takes complaints by workers seriously, and disciplines employees who violate anti-bias policies.In addition to the ongoing racial discrimination lawsuit against Tesla filed by California's Civil Rights Department (CRD), a recent ruling requires the agency to provide Tesla with details of their investigation into the automaker's Fremont factory prior to filing the lawsuit. Tesla had previously argued that the CRD didn't follow proper protocol in its investigation, and the details could provide Tesla with a chance to narrow the scope of the lawsuit. This ruling could also impact Tesla's countersuit against the CRD, in which the automaker alleges that the agency did not notify them of claims of racial discrimination or give them a chance to settle outside of court. Multiple lawsuits alleging discrimination and sexual harassment at Tesla's factories are pending in California courts.Explainer: Tesla's legal troubles: race bias trial is tip of the icebergCalifornia agency must provide Tesla with details of racial bias investigationLawyers for Fox News and Dominion Voting Systems have argued over the high bar to prove defamation in a $1.6 billion lawsuit that is scheduled to start next month. Dominion claims that Fox allowed allies of former President Donald Trump to falsely claim that Dominion's machines and software were responsible for Trump's election loss. Fox contends that it cannot be held liable for defamation for simply reporting on newsworthy allegations, a sitting president's claim that the election was being stolen from him. Dominion attorneys say Fox employees allowed guests to falsely claim that the company had rigged the election, flipped large numbers of votes from Trump to Joe Biden through a secret algorithm, was owned by a company founded in Venezuela to rig elections for Chavez, and offered bribes or kickbacks to government officials who used its machines. Fox attorneys argue that the key issue is not whether the allegations were true or false, but whether it was accurately reporting the allegations. The case also holds the potential for redefining libel law in the US.Fox, Dominion argue over legal standards to prove defamation Get full access to Minimum Competence - Daily Legal News Podcast at www.minimumcomp.com/subscribe

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Another week, another Special Guest Expert for our Sticky Note Marketing Episode!For this week, we have the best-selling author, entrepreneur, coach, and engaging geek - Jennifer Buchholz. She has worked in higher education, training, and development for over 20 years. ✨When she realized that traditional methods weren't helping her students thrive—she founded Excel & Flourish. Based in Milwaukee, Excel & Flourish helps organizations and teams improve productivity and reduce frustration with Microsoft products through fun technical skills training. The result? Amped-up collaboration and better success across every aspect of their business and work.

This year's FIRST Special Guest for Sticky Note Marketing Episode is none other than Nancy Giere!Nancy is a course creation expert. She works with businesses of all sizes from solopreneurs to Fortune 100 companies turning their expertise into high profit courses. She creates engaging, fun, and interactive programs that get results.

Matt Bailey teaches Digital Marketing to the world's biggest brands and at the most recognized universities. Matt travels around the world teaching a wide range of digital marketing topics to teams within the world's most iconic brands. He's taught: • Google employees how to use Google Analytics, • Experian how to present data, and • Custom-developed digital marketing workshops for Microsoft, Disney, Nationwide, Orange, Hewlett Packard, Proctor & Gamble, and IBM. Matt's training curriculum is used at Duke University, Rutgers University, Purdue University, University of South Florida, George Washington University, Full Sail University, and many others. According to Microsoft, "Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able." From developing real-estate websites in 1996 to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training. In 2020, he earned his Master of Education in Instructional Design and Technology, and now offers coached digital marketing courses at Learn.Sitelogic.com. Matt teaches through New Media Academy in Dubai, UAE where he is the VP of Education, the ANA (Association of National Advertisers), LinkedIn Learning, and standards contributor for the OMCP (Online Marketing Certified Professional), the international standards certification and licensing program for digital marketing education. He's the author of: Internet Marketing: An Hour a Day (2011) Wired to be Wowed (2015) Teach New Dogs Old Tricks! (2017) Digital Marketing Fundamentals (2023 When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading. To learn more about Matt, visit www.sitelogic.com If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth Goldstein (@sethgoldstein): Twitter.com/sethgoldstein Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/goldsteinmedia Seth on Mastodon: https://socl.bz/seth Learn more about your ad choices. Visit megaphone.fm/adchoices

Our last Sticky Note Marketing Expert Series Episode for this year is fast approaching!✨ We'll have none other than Sarah Noel Block, a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She will be sharing her expertise relating to works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount! This last episode is loaded with lots of learning nuggets so make sure you catch it live on December 21st, 8 AM!Get in touch with Sarah on:hello@sarahnoelblock.comhttps://www.instagram.com/sarahnoelblock/https://www.youtube.com/c/SarahNoelBlock/videoshttps://www.linkedin.com/in/sarahnoelblock/https://www.sarahnoelblock.com/*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Another week, another Sticky Note Marketing Guest Expert! ✨I'm excited to share that we'll be having Wanda Toro Turini, also known as Dr. Wanda or “THE Nerdy Girl Entrepreneur”. She is a dynamic entrepreneur, an inventor and the host of the Rock-It Fuel Podcast. Her texting platform, Ketchwords.com, helps experts who speak and do media interviews, connect with their Anonymous Fans and stop leaving money on the table. She's a unique combo of someone who's analytical and creative, and is a Rock Star in marketing and audience engagement. This one's going to be an exciting episode so make sure to catch it! Get in touch with Wanda on:https://ketchwords.comwanda@ecofilesmobile.com FREE GIFT for the audience! Text IMPACT to 411321 to receive "How To Transform Your Talk Into A Lead Generating Machine" and other resources to master every appearance. Outside of the US? Use WhatsApp to text IMPACT to 1-909-741-1321.*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In this bonus episode of the Express, we sit down with the chief marketing officers of United Airlines, Reckitt and CVS Health, as well as Bob Liodice, the CEO of the Assoc. of National Advertisers, for their take on the advertising market today, and spending plans for 2023. Plus... their favorite ads of all time, and who do they admire in the industry today.

Angelique Bellmer Krembs is a marketing expert and a founding member of The Band of Sisters. She spent 23 years at PepsiCo, leading turnaround and growth for many beloved brands, including Pepsi, Diet Pepsi, Mountain Dew, and SoBe. She was also the CMO at News America Marketing, created a CMO Advisory practice, and was the Managing Director and Global Head of Brand at BlackRock. Lori Tauber Marcus is a corporate board director, executive coach, and a founding member of The Band of Sisters. After 24 years in multiple roles at PepsiCo, including Senior Vice President, Marketing Activation, she served as SVP of The Children's Place Retail Stores and Chief Global Brand and Product Officer at Keurig Green Mountain. Lori also has significant board experience and presently sits on the boards of Fresh Del Monte Produce and 24-Hour Fitness. Cie Nicholson is an investor, advisor, speaker, and another founding member of The Band of Sisters. Her career includes 11 years at PepsiCo, serving as the EVP and CMO of Equinox and Softcard. She presently serves as Public Board Director for Selective Insurance and also served as a Private Board Member for Heartland Food Group and the ANA (Association of National Advertisers). In this episode… The roots of sexism in the business world are often deeper than we realize. It's all too easy to identify the more obvious problems and be satisfied, but most are much more subtle. The only way to promote inclusion and diversity in the workplace is to confront the small and the large issues alike. This requires honesty from the people who are affected the most. The Band of Sisters is a collective of women in leadership with a common goal towards eradicating gender bias. They have come together to write a book entitled You Should Smile More that outlines the current state of gender bias in business and what can be done. It's filled with many real-world experiences, and now they share some of them with you. Dov Pollack interviews Angelique Bellmer Krembs, Lori Tauber Marcus, and Cie Nicholson of The Band of Sisters to talk about gender equality and how we can move forward. They discuss their book, some of the key takeaways, and how they wrote it. They touch on a host of important topics like speaking truth to power, cultivating a welcoming workplace, and why remote work can be so valuable. Hear it all on this episode of the Next Wave Leadership podcast.