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Success does not always mean moving faster, achieving more, or keeping up with someone else's timeline. Dr. Stephanie Gutnik has built a career across marketing, business development, media, travel, and entrepreneurship, yet some of her biggest lessons have come from learning when to slow down. Stephanie and I explore burnout, wellness, fear, AI, social media, intuition, and why our lives rarely follow a straight path. We talk about doing your best without needing to be the best, trusting your instincts, letting go of what you can't control, and staying open when life changes the plan. I believe you'll find useful ideas here about personal growth, resilience, and creating a life that feels like your own. Highlights: 0:10:15 - How high achievement can lead to burnout, stress, and health issues. 0:16:09 - Learning to control fear instead of letting fear control you. 0:24:30 - How asking, trying, and taking initiative can open new career paths. 0:35:35 - Doing your best matters more than being the best. 0:45:26 - Knowing when to stop pushing and let life unfold. 0:58:37 - Trying more helps you discover what you're capable of. About the Guest: Dr. Stephanie Gutnik is President of tuxedo concepts, providing management consulting and public speaking to organizations across the world. Her focus areas are integrated marketing communications, business transformation and corporate wellness. She is also the author of the children's book, “My Very Best”. Stephanie has spoken globally from Taiwan to Brazil, with notable events including Advertising Week New York and London, Ad Age's Business of Brands in Chicago, Brand Innovators in New York, Possible in Miami and AdAI in Toronto. Her articles and interviews can be found in publications such as Adweek, AdExchanger, Digiday and the Association of National Advertisers. She has also been a juror for the likes of The Drum and Future is Female. As EVP Omnichannel at Wilkins Media, Stephanie has previously held roles as Global Chief Strategy Officer at Billups, Global Head of DOOH at Yahoo, Vice President of Digital Strategy and Programmatic Sales at OUTFRONT Media, and Vice President, Business Development at Broadsign. She sits on the Board of Directors of the Canadian Association of New York and Jewish Community Foundation of Montreal. Stephanie graduated with a BA from McGill University and has a MBA and doctorate from Edinburgh Business School. Ways to connect with Dr. Stephanie**:** People can follow me on LinkedIn (https://www.linkedin.com/in/stephaniegutnik/) Tuxedo concepts (tuxedoconcepts.com). My book is available through Amazon and directly through Book Baby (https://store.bookbaby.com/book/my-very-best) About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingston, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi there! Welcome to another episode of Unstoppable Mindset. We're glad you're with us wherever you happen to be. Hope you're having a good day. Our person that we get to chat with today is Dr. Stephanie Gutnik, Doctor No Less. We'll have to find out about that, but she is is here from Toronto, where right now it's pretty cold because we're recording this on the 30th of January, so it's cold where she is. It's not quite as cold where I live in Victorville, California, but we're doing okay and we'll cope. So Dr. Gutnik is the president of Tuxedo Concepts, and I'm not going to go into any detail about it because I want to leave all that for her. So we'll just do it this way. Stephanie, welcome to Unstoppable Mindset. We're glad you're here. Dr. Stephanie Gutnik  01:49 I am so glad to be here. Thank you. Michael Hingson  01:51 Why don't you tell us a little about maybe the early Stephanie growing up and all that? Let's start with that. Dr. Stephanie Gutnik  01:57 All right. The early Stephanie grew up in Winnipeg, Manitoba, which is even colder than Toronto is this time. So I'm definitely used to snow and negative temperatures, and I just had a wonderful, wonderful upbringing to be in the prairies. You get perspective on a lot in life, and was very close with family, friends, and then very quickly I wanted to discover more of the world, so I left to study at McGill for undergrad, and it's in Montreal, in Canada. And my life took shape around that. I traveled the world. I continued my academic pursuits and certainly climbed my way up in the business world as well. Michael Hingson  02:47 How did travel to various places sort of shape your outlook on things? Dr. Stephanie Gutnik  02:54 I've always had the travel bug. Growing up, we would go away to you know different parts of the states and some warmer destinations with a family road trip as well. And then as I got older, it was it was Europe, it was Australia, and I was always very happy to travel alone or with groups of people that I met for the first time. And I was just really curious to see what life was like in other places, and that translated very nicely into my my working reality, where I was largely in marketing and business development throughout my career, and I was with companies at first that were rapidly expanding internationally. So I was able to open an office in China and set a business plan for you know hiring in the Middle East and go to South America and speak and and grow the business. So I'm really grateful because when I meet people now, typically wherever they're from, I can you know pick my favorite food that I ate while I was there, and we have something to smile about and talk about. Michael Hingson  04:04 That's pretty cool. Well, I I haven't traveled as as much as you have, but I've traveled enough, and I enjoy travel. I enjoy going to different places and meeting people and experiencing different customs. And even around the United States, there's so many diverse and different kinds of environments. It's it's pretty fascinating. Dr. Stephanie Gutnik  04:25 Very much. Do you have a favorite place in the U.S. Michael Hingson  04:29 Oh, it's still going to be California because the weather's better. Dr. Stephanie Gutnik  04:34 I hear you. I Michael Hingson  04:35 my favorite place is probably in the San Diego area because I think it's still the best weather anywhere. It's a temperate climate. It's a good climate. It doesn't really get cold to freezing very often, although it can in the winter. But it warms right up during the day. So I really like San Diego. We enjoyed my wife and I living in San the San. San Francisco area. We lived in a town called Novato, which is in the North Bay of the San Francisco area. We lived there for 12 years, and I enjoyed that too. But San Diego still has the best weather. Dr. Stephanie Gutnik  05:12 The air in La Jolla is is delicious. Michael Hingson  05:17 Oh yeah, Speaker 1  05:18 yeah, Michael Hingson  05:19 and and of course that's the whole point. La Jolla is such a nice place, and it's northern San Diego County, and you've got the beach, and you've got the university there, and so many other things that make it a nice place. Dr. Stephanie Gutnik  05:32 Very true. Michael Hingson  05:33 Now I live in Victorville, which is kind of up on the high desert of California, so it's not exactly the same. And I never thought I would live here. But we moved here because it was the only property in Southern California when we wanted to move down to be closer to family. It was the only property that we or place where we found property where we could build a home, and we wanted to build a home because my wife was in a wheelchair her whole life, so we wanted to build an accessible home, and that's what we did. So we've been here now. I've been here for well. We moved down in July of 2014. So my gosh, it's going to be 12 years in five months, Dr. Stephanie Gutnik  06:13 isn't it? It's funny that you say that because I always find in life there just you find yourself in circumstances that you did not plan, and then they become rather permanent, and you can't really envision your life without that place or that circumstance. Michael Hingson  06:30 I hear you. I agree. And well, and you know, this house is very comfortable. I like it. My wife unfortunately passed away in November of 2022, so it's me, a dog, and a cat, but I enjoy it, and I'm I'm perfectly happy here. I said I never thought I would live in Victorville, but that's okay. That is where I am, and the house is wonderful, so I I'm I'm fine with it. If I had one thing to say about Victorville, it is the drivers up here all think they own the road, and they're as far as I'm concerned. I ought to be able to get a driver's license because I could drive as well as a lot of the people up here. I don't see the problem myself. Dr. Stephanie Gutnik  07:12 But up until recently, I hadn't driven a car in like at least 12 years, just from living, you know, in more cosmopolitan cities, and really enjoying a good walk. Michael Hingson  07:24 Yeah, Dr. Stephanie Gutnik  07:24 just yeah. Michael Hingson  07:25 But you drive now? Dr. Stephanie Gutnik  07:27 No, I've just been behind the wheel to break that. Break that. Michael Hingson  07:31 Just to get into that habit. Yeah. Dr. Stephanie Gutnik  07:33 Totally. Yeah. Michael Hingson  07:35 Well, and Toronto, you you can certainly get around Toronto without a lot Of grief, Speaker 2  07:41 totally, Dr. Stephanie Gutnik  07:41 yeah. I am. I very much value the ability to live somewhere where you can just run out and pick something up to eat, or you know, see people around you. I think it's important. Certainly, it feeds me. Michael Hingson  07:58 Yeah. So, and I and really, for the most part, enjoyed living in New Jersey and working in New York City. New York City is a great place to be able to get around. It's pretty easy to to travel anywhere in the city, subways and all that. Now, it wasn't as easy for my wife because she was in a wheelchair her whole life, and a lot of subway stations and so on aren't accessible. But one day, it was actually before we moved back there. We were both we were in the city, and my wife wanted to go see the UN, and it turns out that she could go downstairs in the hotel where where we were staying, and I was doing other work. But she was able to get a bus that took her right to where the UN was. She could wheel across the street and take a tour of the United Nations and so on, and then take the bus back home because everything was accessible. So she was really excited about having had the opportunity to do that. Dr. Stephanie Gutnik  09:09 I love that. Michael Hingson  09:11 Yeah, I was at. Dr. Stephanie Gutnik  09:12 It really is, and it's important. I was at Yahoo for a couple years, running a division there globally, and when I started, it was part of Verizon Media. Yes, Verizon Media, part of Verizon, and the work that groups were doing on accessible features and technology really intrigued me. And you kind of think there should be an element of that at every company producing whatever it is that they're doing because it makes such a difference. Michael Hingson  09:41 Well, when you think about it in terms of, let's say, in the U.S. for example, the Center for Disease Control says that up to 25% of all people have a disability. Now, I disagree with that, and I'll come back to that in a moment. But they say 25% have a disability, and so often. Often companies don't deal with that. They're leaving out 25% of their prospective customers because they don't want to make things accessible. And there is so much evidence to show that companies that do create accessibility get the brand loyalty and they get the business, Dr. Stephanie Gutnik  10:21 yeah. Michael Hingson  10:22 And the reason I object to 25% is my belief is everybody has a disability. For most of you, it's light dependence. You all don't do well when the lights go out, unless you happen to have a smartphone or a flashlight or whatever. So I describe disability as a characteristic that everyone has. It's just that it manifests itself differently for different people, but that's that's that's my view on it. And one of these days, we'll get more of society to recognize that there is a lot more that they need to do to to to deal with preventing this whole business of leaving so many people out. Dr. Stephanie Gutnik  11:00 I mean, I couldn't agree more with you. By the way, and there's also, you know, call it disability or whatever you want. Everybody has something in their life that you know it either doesn't make it as easy or makes it their own. And so the whole point of you know when you talk about a customer base, really just interacting as humans, it's how do we how do we understand that everybody is dealing with you know one thing and what can we do and you know throughout my throughout my working career I was somebody who like despite being born in Winnipeg I should have been born in Manhattan because my work ethic is one where I'll work day and night and be very happy about it. I walk quickly. I get things done quickly, and so it was. You know, if you if you give me a challenge, I'll do anything to you know fulfill it. And I think what has what I've seen with myself and amongst others in my network, is that that type of personality begets a whole slew of other issues: burnout, health issues, stress. And so, one thing that I developed and have started to take on the road. I know you're a public speaker. I am as well. I call it the wellness workshop, and it's not you know get up at five in the morning and do your yoga and then your 30 minute meditation and then your your 5k run or it really is much more more tangible and certain tips and tricks that we can do when we're on an airplane or you know in a hotel or just in a period where we're feeling overwhelmed, and I really believe that we have to be cognizant of what's going on with each other in the workplace and just in general, and be able to offer some of the these these guidelines to just help everyone, you know, be okay, if you will. Michael Hingson  13:00 One of the things that I have adopted as a pretty hard line way of living is when I'm flying to travel and speak. I don't want to work on the airplane going or coming. Rather, I'll use that time to sort of mentally prepare because when I get off the airplane at a destination, I know I'm on until I get off until I fly out again. There are going to be people who want my attention and all that. So I use that time to relax, and then when I leave again, I don't want to work. I want to be able to kind of unwind. So I like to read and do things like that, but I I use those airplane flights basically as a time to unplug. Dr. Stephanie Gutnik  13:49 Yeah, and see, you're being mindful of the space that you need to let yourself unwind and be that much more productive, and have your battery recharged when you're when you're landed. But I think more Michael Hingson  14:01 people should do that. And there are so many different kinds of things that we can do. We collectively, as a society, tend not to be overly introspective. We don't think about things. So something doesn't go right. We consider it a failure. We worry about it. We fret about it. But what we don't do is listen to our own inner voice, and we don't analyze well. So, what was the real problem here? What am I afraid of? What can I do to make sure that this doesn't happen again? We don't ask ourselves those questions. Dr. Stephanie Gutnik  14:31 Oh wow! I kind of needed to hear that actually today. So, thank you for bringing that up. You're very right. Michael Hingson  14:37 Is that because you haven't figured out why you live in the snow. Dr. Stephanie Gutnik  14:41 I'm working on that. Yeah, there you are. Yeah, cold is actually very good for our vagus nerves. So yeah, Michael Hingson  14:48 well, I it it gets fairly cool here at night. It was down to oh what 27 degrees, so it was like minus. Two or three Celsius a couple of weeks ago here, and but I am I I can keep pretty warm, and when I'm sleeping at night, my cat sleeps right up next to me. She does it because it keeps her warm, but it helps keep me warm too. So I'm not complaining. Dr. Stephanie Gutnik  15:19 There you go. Michael Hingson  15:20 But I minus Dr. Stephanie Gutnik  15:21 minus two. By the way, that's beach weather. Michael Hingson  15:24 Yeah, yeah. Well, there you are. Yeah, fine. You go to the beach then. But I, but I think that we we really do need to collectively and individually think about the need to unplug to to not just always do every single thing and that the same way, and then when there's a problem, we don't take time to think about it, which is a real problem. Dr. Stephanie Gutnik  15:51 There's also the concept of I don't know if we're raised with this or if at some point we think this is what happens in society, but to think that our lives are almost like a staircase, and that the older we get, the further up the staircase we should be going, is is quite a fallacy. Because again, it you know you're gonna it's just not how it works. Sometimes things stay flat. Sometimes you're gonna go down a few steps. And no, this is called. We're all about the unstoppable mindset here, right? So it really is. If you're falling down a few stairs, what do you do to get back up? I would say, Michael Hingson  16:31 right? Yeah, and that's and that's it. And you have to really look for that answer, which is which is Dr. Stephanie Gutnik  16:40 the issue. So, Michael Hingson  16:41 yeah, go ahead. Dr. Stephanie Gutnik  16:42 I was just going to say, like, is that something that people can learn, or is it something that you, you know, is ingrained in you from a younger age? Michael Hingson  16:51 Well, I think that for some people it it may be, and I think, but it is a matter of life. It is a matter of upbringing. I think it is something that people can learn. So during the pandemic, I wrote my book "Live Like a Guide Dog: True Stories for a Blind Person and His Dogs About Being Brave, Overcoming Adversity, and and Moving Forward in Faith. And what I talk about through as the basic premise of the book is that in reality, we can learn to control fear. I will not say we should never be a. We should never say we're not afraid. We should never say that. Oh, I don't ever experience fear. We do experience fear, and it's evidenced in so many ways. But you can either allow fear to overwhelm you and and as I would put it, blind you, or you can learn to control fear. You can learn that fear can be a very powerful tool to help you. And my evidence of that is that I learned so much prior to September 11th about what to do in emergency and other things like that. And all of that clicked in on September 11th. But I realized during the beginning of the pandemic that I'd never taught other people to do the kinds of things that that I do, and that I still tend to do. And so, I wrote "Live Like a Guide Dog" to to try to teach people by using examples that I learned from my eight guide dogs and my wife's service dog about how to live. So, the example I use most often is people. What if everything to death? Well, what if this happens? What if that happens? What if this? What if that? And the reality is, 95% of that will we have no control over, and all we do is create fear and worry because we keep going "What if" about this, and there's nothing we can do about it. I'm not saying that we shouldn't be aware of things, but we don't have to worry about them. We don't have to focus on all the stuff over which we have no control. Dogs don't. What if anything? And I learned that because on September 11th, when we got home, I was going to take my guide dog Rozelle out. I took the harness off, and she ran off and grabbed her favorite tug toy and started playing tug of war with my retired guide dog Linnie. And when I talked to the people, the veterinarians at Guide Dogs for the Blind, where I got Roselle, I talked to them the next day. They said, "Well, did anything threaten her at the World Trade Center? And I said, "No. And they said, "There's your answer. When the harness came off, it was over for her. They don't. They don't. What if? And we should learn that. Dr. Stephanie Gutnik  19:27 And she wasn't. She wasn't processing what just happened. She just moved on. Michael Hingson  19:32 She moved on. You know, and and people still today fear it, and they worry about so many Things as I said, the the fact is we should be aware, but it doesn't mean that we have to worry about, especially if we don't have control over it. I rented office space in the World Trade Center in late 1999, early 2000, and. I was able to get office space because there had been a bombing in the World Trade Center in 1993. It wasn't much of a bombing. It was an explosion in a parking lot on the fourth sub sub level of the World Trade Center. So it wasn't the last. Yeah, it wasn't a big thing, but the occupancy rate by the time I was looking for office space, had dropped to 80% and why? If if something were to happen, something would would happen. But people worried about it, and so many people left the World Trade Center, and I thank them for doing that because I got a great rate, and we rented office space there. So fine, but but the fact of the matter is that we worry about so many things over which we just don't have control, Dr. Stephanie Gutnik  20:48 right? So you're a bit of a risk taker too in that sense. Michael Hingson  20:51 Well, in a sense, but you know, so there was a bomb that a car something exploded, and I understand that, but was it a true risk to go off and rent space in that building and that complex afterward? Well, is there risk in doing it today with the new complex? The fact of the matter is that there are always going to be things that can happen. the The question is, is it really taking a risk, or are you being silly and putting yourself in harm's way? I won't do that if I can avoid it. But that doesn't mean that I'm not gonna gonna be out there and try to live my life and and help others do the same. Dr. Stephanie Gutnik  21:38 That's the biggest thing: not living in fear of of so many different variables, Michael Hingson  21:44 right? So you went to McGill, and you you worked in you graduated with what degrees in business or what? Dr. Stephanie Gutnik  21:53 No, I graduated with a bachelor of arts in political science and communications. Okay, I went to McGill thinking that I was going to become a broadcast journalist. I loved the idea of being on camera and in the heat of something going on. And I've been told that I ask a lot of questions, and it's just it comes naturally. I'm very curious, so I love speaking to people and getting their opinions on various things, and then bringing that all together for what hopefully is a representative story of multiple truths, right? And I'm still like that to this day. So everything, if I had you know strength, it would be how do I compile a lot of information and then kind of organize it to to cut certain things out and really get at the crux of whatever it is that we're dealing with. So I loved I loved that. I still do. I had an internship at CTV Montreal, so it was a big news station nationally in Canada. And you know what? It was one of those things where I just didn't feel like a fit for me at that time, and so again, it's what do you do after? Oh, I was entering my my last year of undergrad, and I I thought, okay, maybe I'll just go do a master's because I really loved. I've always loved school, and instead, I got the advice: just go out there and pick something and work a little bit and figure out, you know, what it is that you want to do from there. When you're, I graduated a year early, so I was 21. It is hard to know what you want to do, right? I think a lot of young people find themselves in that position, and instead of, I guess, going back to the idea of fear, instead of being paralyzed by it and not doing anything, just do something, and at least it puts you on some sort of path. So, what did Michael Hingson  23:44 you do? Dr. Stephanie Gutnik  23:45 I got lucky. I ended up working for News Corp in Montreal for a couple of years in advertising sales, and that introduced me to the world of advertising. It helped me refine sales sales, you know, efforts and and skills, and I think that understanding how sales work, whatever you do in your life, that's going to come in handy, right? So I was doing that, and I was dealing with agencies and marketers for various different brands, like L'Oreal, for example, Denon, and I liked what they were doing. So then that led me to a job in marketing for a software company, and that's the story: is marketing turned into business development and partnerships, and launching a new tech effort and expanding with that company across the world. And I was able to lean into a lot of writing and speaking, and that's that's how my career evolved. And I did my MBA while I was working for that company, so there were a lot of lots of studying during plane rides. So not quite the unwinding, but it was definitely a break. From the actual work, Michael Hingson  25:02 well, that's fine, and you, you, you've you've done a lot with it. So you got your master's degree. Where did you get that from? Dr. Stephanie Gutnik  25:11 That was from Edinburgh Business School. So I did that remotely because I was traveling a lot, and I had a lot of business in the UK. So it made sense to do something around there, and again from there I was recruited to. I built a lot of my own positions while I was at this company, always going, "Oh, this isn't being dealt with. Why don't I take a stab at it and see what happens? Oh, there's a gap here. Let me figure that out. Even you know, the Middle East is one that I like talking about because at the time we were not doing any business there, and I had a hunch that I was like, "Look at all the research. We should be there. We should have a sales rep at least. And the CEO at the time said, "No, no, it's it's not really. I don't agree. So we made a deal for a small amount of money. I was able to figure out my trip and see if I could make a business plan, and so I took a flight from Montreal that had two stops to get there. Lost my luggage, and I know. But on the way back, I mean, long story short, the company now has a thriving business in that region, and while I was there, maybe there's a certain age at which you don't know any better. But I think I've always had this and always will. Is I was raised to understand that if you don't ask, either you don't get or you won't know. So I reached out to the editor of Golf News, which is their biggest paper there? And I said, "Hey, you know, I'm here growing a business in this industry. Can I write an article for you? And he said, "Yes, and it was published. And so stories like that is it kind of defines my life. I always like to figure out what else I could do and and learn from it and push the envelope a little bit. Michael Hingson  27:02 Yeah, sometimes you have to to take a stand. Sometimes you you have to develop your own mental toughness. And when when people disagree, you unless they can really present some strong argument, then you really just need to to push forward. And and clearly that's what you did, Dr. Stephanie Gutnik  27:21 yeah. And look, sometimes you're right, and sometimes you're wrong, and that's a learning experience in itself, and that's part of being humbled. And I think that's equally as important. Michael Hingson  27:32 Yeah, and it's all part of the adventure of life. If Speaker 3  27:40 you enjoy Unstoppable Mindset and would like to help us continue bringing these conversations to you each week, we've created a way for you to support the show. Your contribution helps us cover production costs and continue sharing stories, insights, and ideas that inspire people to live with purpose and possibility. If supporting the podcast feels right for you, you'll find the link in the show notes. Thank you for being part of the Unstoppable Mindset Community. Michael Hingson  28:13 What made you decide to get a doctorate? Dr. Stephanie Gutnik  28:16 Ah, so after the MBA again, I loved school, and I figured, why not just keep going? And I was moving to New York, and it was my mom who said, "You know what, Steph? Like, you're. I think I was I was 26. She goes, "Just enjoy your life a little bit, and she wasn't wrong. So I took a few years, and after that, it was still at the back of my mind. I still really wanted to continue and take my education as far as I could. So I thought long and hard about what I would want to study for that kind of time. And you know, it's not going to change the world. But I studied the advertising effects of mass media and ones that have been changing as a result of you know the whole media landscape has been digitized, so that's what I did. And actually, the the brand that I worked with for my research is a company out of California called Goodr. So they they make sunglasses, and I worked with their marketing team, and it was just a wonderful experience. And again, it's a different way of thinking. By that point, I was very much an executive, and I had been at private and public companies. And going back to school in that sense and learning, you know, in the business world, everything is about being concise, which I think is a very powerful skill to have. And in academia, you slow things down, and you really look at the whole picture plus all of the small, small details that build it. So, I'm an impatient person, and that definitely took some some work, but I loved the whole process. It wasn't easy, but I'm very happy that I did it. Michael Hingson  30:03 So, when did you get your PhD? Dr. Stephanie Gutnik  30:05 I graduated. I want to say two odd years ago, two or three years ago. Michael Hingson  30:11 Congratulations! Well, that's cool. Thank you Dr. Stephanie Gutnik  30:13 very much. Yeah. Michael Hingson  30:15 How how do you think that AI is affecting the the world of media, the world of public relations and marketing, and so on. Dr. Stephanie Gutnik  30:27 So, despite working in ad tech, I myself am quite a luddite. I I'm very removed. I don't have too much social media, and usually with technology, unless it really benefits me, I'm not going to be the first. I'm not going to be an early adopter, if you will. So with AI, I appreciate you know the the code and so on that it's built on all of the the knowledge behind it and how it works. And I definitely think there's so many realms in which it's going to help us advance as a society, and I think that with advertising and marketing and media, AI helps take out. It's there's something that preceded it in terms of media buying called programmatic that I've spent a lot of my career dedicated to, and programmatic just really automated media buying and selling, made a little bit easier than picking up the phone and calling two dozen different vendors to put a campaign together, and so with AI, it does that even more so. It just takes out a lot of the more tedious and redundant work from media planners to strategists and helps us understand a little bit better how marketing dollars are actually put to work, and how effective they are in terms of the results that we see. But here's the thing: is as much as AI is going to simplify certain processes, we, at the end of the day, are human beings, and the reason why, as far as I know, nobody's really mastered the stock market yet. It's because we're driven by emotion and we're fickle, and think it takes a lot for a machine to understand how we think and how we work. And so the same thing applies to advertising because for an ad to be effective, it has to strike a chord with humans somehow. So I think that by nature of us being human, the the world of advertising will still have media departments and creative teams, and have to continue to think about you know the strategy behind what it is that we're doing. Michael Hingson  32:34 How about social? What would you say? Well, I I think there's a lot of truth to all that. I think that AI is a tool, and different people will use it in different ways. And I'm not going to even go to the negative aspects of it because the the reality is most anything that we create, somebody will find a way to misuse it, and and I can't worry about that. But I do see the value of AI and the AI technology, in terms of how it can help us codify or create different kinds of aspects of whether it's marketing or or anything else, AI can assist us. But it is a tool, and we're still the humans, and we're going to be the ones that will be in control. I'm not ready to accept that it can take over in the end. I don't think that's going to happen. Dr. Stephanie Gutnik  33:28 I'm still. I'm still not even thinking about Michael Hingson  33:32 it. Yeah, I just think I think there are a lot of ways that we can use it. AI has done already a number of really good things for us collectively, and I think that's great. That doesn't mean that we're all going to use it, or that doesn't mean that we'll all use it extremely, well, in an extremely productive way all the time. But it is out there, and I think it's again, it's one of those things that's worth learning about and understanding because it's going to be here. It's not going away, Dr. Stephanie Gutnik  34:07 right? Michael Hingson  34:08 How about social media? That's the that's the other one that's become even more pervasive. Dr. Stephanie Gutnik  34:14 And social media, again, just by nature of who I am, I am not big on it, and it's not knocking it. I just know that it's not, it's not something that I want to have in my life to the extent that some others do want it in theirs. I'm really good with just doing my own thing and focusing on my little bubble in terms of you know the restaurants that I choose to go to and what food I'm eating and and all of that and with the people who are in my life I love hearing from them directly and getting updates and seeing their pictures so I definitely I use LinkedIn for business I think it's fantastic yeah and it's a wonderful platform to to build a profile and interact with people. Your world that way, and I think that there's a lot of people doing the same with other platforms. And so, when I look at social media from a business perspective, I think it's amazing. And when I look at it from a personal perspective, again, it's not for me, but I I think if people enjoy being on it, that's totally up to them. I can't. I just don't really have the patience to to. I'd rather do something else. I'd rather work on, you know, either my my full time job or my my business is on the side, or go for a walk. Quite frankly. Well, Michael Hingson  35:39 I think again, I'm I'm I'm kind of with you. I think that, especially personally speaking, people who spend hours a day on social media are missing out on so many other kinds of things that would would be even better. And and a lot of that has to do with personal contact with other people, which you don't have. No matter what people may say, you don't have when you're just dealing with communicating through social media. That's not the same. Dr. Stephanie Gutnik  36:08 It's true. Plus, there's the element. Yeah, and there's I think people feel pressure, and we see this. It goes both ways, but I do think there's a bit of a pressure to put your best foot forward in a social media environment, right? Whether it's Photoshop or editing or posing for you know a lovely photo when you're not doing great, whatever it might be, and I think that's slowly changing. But for me, it's more. Think we're all just trying to do our best, and you know, I don't. It just doesn't work for me on a personal level. Michael Hingson  36:45 Yeah, I think we should try to be doing our best all the time, anyway. Dr. Stephanie Gutnik  36:48 Yeah, that's true. Exactly. We should. Well, that actually leads me to. This is a. You know, I'm. I'm going to go for it. This is a plug. It's. I wrote a book called My Very Best for that reason. Actually, I was going to talk to you about that. Yeah, go Michael Hingson  37:03 ahead. Dr. Stephanie Gutnik  37:04 So you know exactly what you're doing. Yeah. And by the Michael Hingson  37:07 way, I would appreciate it because I don't think that you did send me a picture of the book cover that we can put in the the notes, the show notes. I Dr. Stephanie Gutnik  37:14 did, and I will follow up with that again. Thank you so much. It's that was something that I've always wanted to do. When I was younger, my mom tells me about how I used to bring a stack of books over to her to read to me, and I definitely have fond memories of reading books to my sister, who's younger than me. And I've always just loved children's books because they're they're so beautiful in their simplicity and the way that they can frame a young mind into being curious and imagining and learning so much about the world, and so I wanted to definitely write a book about the values that my sister and I were raised with. She told me that she was having our first child about a year ago at this time, and so in that time frame, I was like, "This is the moment. This is when I have to write a book. And so I wrote it for for him and her, my nephew. And it was one thing where I just I started with writing out the the copy, and then I needed to get it illustrated, and then from there I was like, you know what? I've done all this work. Let me let me publish it. And so I just was a big learning experience and so much fun. And I had readings, and I just went to go see it on the shelf at Canada's biggest bookstore called Indigo. And I'm I'm so thrilled. So I wrote it because my parents really-they raised my sister and I to really understand that it's not about being the best; it's about giving something your best effort. Because that way, you know, if you do well, great-you worked really hard to get there. And if you don't do well, you're not going to be wondering, hmm, if I only had tried more, because then you're disappointed with yourself. So it's about setting yourself up to always be proud of who you are, and that's really important to me. Michael Hingson  39:11 Are there any books, other books inside of you that may come on in the future? Dr. Stephanie Gutnik  39:14 Oh, well, that one I I'm loving right now. If we consider my thesis, my doctoral thesis, a book, that one will put you to sleep because it's long and quite academic. Many theses Michael Hingson  39:31 will do that. Dr. Stephanie Gutnik  39:32 Yeah, and I think I quite like. I can see moving forward the more journalistic style articles. So maybe there are a few of those that address very specific moments or questions. Maybe we'll we'll see some of those come out. And what about you? Given that you are also you're a New York Times bestseller, do you have anything up your sleeve? Michael Hingson  39:53 Not at the moment, but we'll see down the line. But one of the things that that I believe. His and I and I've roused about this even on the podcast a few times. I think that textbooks are so boring, and they shouldn't be. I think that every every textbook that that someone writes ought to have some personal things in it to help draw readers into being more excited about learning more about what's in the textbook. So a physics book is is real lovely, but it's very boring. Why don't Why don't they have Why don't the physicists, the scientists who create those books, put in as part of what they do some stories about their efforts, some stories about the discoveries they've made to really make the books more personal and to draw people in. Publishers don't want that, but the reality is it would really attract, I think, a lot more interest in textbook material. And and the same thing with technical journals and technical manuals. They're so boring, and there's so much more that could be done with them. I think that would would attract people much more than than they do today. Dr. Stephanie Gutnik  41:07 There's something about humanizing and adding a little bit of maybe even imperfection. Dare I say, like, hey, this is what happened, and let's be real about the situation. That yeah, makes it more entertaining for sure. Yeah, Michael Hingson  41:20 yeah, which I think makes makes perfect sense, and and it would be I think a wonderful thing to do. Well, maybe we'll have to start a new publishing company and insist that the people who write books for our company do that. Some to think about it. I'm with you. We Dr. Stephanie Gutnik  41:38 can we can offline on that. Michael Hingson  41:40 Yeah, ought to be able to do something with it. Well, so anyway, for you, so you wrote the children's book, and and it's out there. Did you self publish it, or was it published by a company? Dr. Stephanie Gutnik  41:53 Yeah, I went through a company based in New Jersey, and they just had the perfect platform and distribution for me, and it really-I would say-around the time that I was 35, which is now when I turned that age, I really started thinking about like you know, okay, our life doesn't have to be cut and paste, and there really is no manual. And I had thought that for most of it, I would look at people that I admire or respect, or people around me, and look at them, evaluate the milestones that they had reached by specific ages, and then I'd look at myself, and you know, sometimes I was feeding those milestones. In my opinion, like I, I worked my way up the corporate ladder very quickly, but there were other ways in which, at the time, I thought I was lagging or, or dare I say, failing, because certain other elements of my life weren't where other people's were, or I thought it should be. So I've been going through a process really of of letting that go, and again, just to your going full circle to what you said earlier, just being a bit more introspective and appreciating that we're all again trying to just do our best here, and nobody's journey is going to look the same. So with that has just come. I've always again I've always wanted to try new things, but it always is. I'll wake up in the morning and go like, you know, what do I want to do today? Who should I reach out to to see if there's some way to collaborate or have a new experience? And it's just made for really fun travels and stories and successes and and learning experiences. And I'm, but I'm working on that. I can say that as much as I want, and I think, you know, it's it's really believing it that is a bit more of an effort. Michael Hingson  43:48 Well, there you go, and you know, it'll it'll be interesting to to see how it all comes out as you go forward. Dr. Stephanie Gutnik  43:54 Yeah, did you have that at all throughout yours? As you know, those periods of of Like plateaus, Michael Hingson  44:02 I think probably so, but I but I don't think that I really ever thought that that I was failing. There were times that that things were not happening the way I would like, and usually what I needed to do was to make an adjustment in my attitude to understand why things were going slower or not the way I expected, and sometimes they weren't going the way I expected because I had the wrong expectations. And again, I love introspection, and those are things that I learned along the way. And I also discovered that when I reevaluated and said, "Oh, maybe this really wasn't the right way to do this. Let's look at this. I think that's that's an important thing to do, but I usually find, and I still do, that if something's not working right. Usually, my inner voice, if you will, will tell me what is good, what's working, what's not working, what should be done, and I have to be the one to pay attention to that. and And if I don't, then I can get into trouble. Dr. Stephanie Gutnik  45:15 It's amazing how much our our gut instincts really know what's best for us in certain situations, and how sometimes it takes a minute for our brain to to get there too. Michael Hingson  45:29 Yeah. Now, are you a spiritual person at all? Dr. Stephanie Gutnik  45:32 Oh, totally. Another good segue. Yes, I believe in the scientific method, obviously. So, so that's that's that. But I am comforted by the idea that there's a lot more to what we're doing here than what is commonly accepted. Michael Hingson  45:50 Yeah, I think I think that's absolutely true, and that gets back to my comment about the inner voice, which is, if you want to say God talking to us or however you want to view it. It doesn't matter. the The point is that I think the information is there if we learn to listen and and accept it. Our our own minds absorb so many things that we tend to forget about, but all that information is there for us to use if we would, but tap into it, Dr. Stephanie Gutnik  46:24 yeah, Michael Hingson  46:24 or allow it, or when it and it when it tries to tap us on the shoulder and say do it this way, we need to learn to listen. Dr. Stephanie Gutnik  46:32 Ooh, and that's a great point too. Is for people who are used to propelling, you know, things forward, and you had mentioned what's out of our control. That's another really important word that I speak about in wellness and has been given to me. Yeah, do I see a do I see a psychic? Absolutely. I often get the words render because, again, sometimes it's just it's being able to to accept, and I do a little bit of Kabbalah in terms of reading and and learning about how that works. And the the term actually means to receive. So when we look at what we're doing here again, I think you want to put out some energy to put things in motion, and then there's a point where you just have to let life come to you. Michael Hingson  47:21 Well, and I think also it's it's so helpful at night to when when falling asleep, even you want to do something. Ask your ask yourself, what do you think about this? Should I do this? Give me guidance and give me insight as to what works. The more of that we do, the more we develop our mind muscle to be able to get the information and process it and do something with it, and that will help us. But it it has to be a discipline that we create and develop to really work on getting that information and seeking it every day, and listening to what our minds are telling us. I, people probably will get bored with this because I say it often on the podcast, but I talk about Trivial Pursuit. You know the game. How often do we get a question asked on a game, Trivial Pursuit, and we immediately think of an answer, and we go, "Oh, that was just too easy. That can't be it. And we think a little bit more about other options, and we choose a different option. But the first one that we thought about was really the right answer. Dr. Stephanie Gutnik  48:33 Yes, Michael Hingson  48:34 exactly. And the point is that happened, and people agree. Now, what do we do about it? Well, we learn to listen to that inner voice. Dr. Stephanie Gutnik  48:42 The same thing happens with students, by the way, on exams. Multiple choice is not always that easy because so many students have the tendency to second guess themselves. Michael Hingson  48:53 Yeah, Dr. Stephanie Gutnik  48:54 and it's usually that their first instinct was the right answer. Michael Hingson  48:57 Right. Yeah. If they would just but listen and learn; they'll get the right answer by doing that. And and the reality is that I think there are some studies that have been done that people that truly do learn to listen and take those first answers and use them tend to be right a whole lot more often than they otherwise would have been, Dr. Stephanie Gutnik  49:21 yeah. Again, trusting our instincts, Michael Hingson  49:25 right? Yeah. So, what kind of projects are you working on now? Dr. Stephanie Gutnik  49:30 Oh, well, again, I I'm an EVP at an ad agency, so that's my that's my full time project. EVP. But then I always EVP, Executive Vice President. Michael Hingson  49:40 Oh, EVP. Okay, yeah, Dr. Stephanie Gutnik  49:41 yeah. Okay, Michael Hingson  49:42 VP. Okay, got Dr. Stephanie Gutnik  49:43 it. Yeah, with an E. You know, if we're if we're looking at, so that keeps me very busy. And then on the side, I always again, I think it's very important to have an identity outside of work, and this is something that I actually had to learn. Because for a while there, my my job title and so on was my whole life, and you can do have hobbies and so on. The side for me, it has to be more constructive than that. So the other things that I have on the go is I have my company Tuxedo Concepts, where I do all different types of consulting work. I have clients across the world in the world of media through to you know a private equity fund called Links Equity, and I'm actually working on a protein superfood snack right now called Balance Bites. So that's another I'm snacking all the time, and I have a massive sweet tooth, so usually I'm going for like the brownies and the cookies, and I work with the founder of this brand, and they're packed with a lot of nutrients that give me a lot more energy throughout the day. So that is something that I definitely want to bring to more people. Michael Hingson  50:58 Oh, that's exciting! Dr. Stephanie Gutnik  50:59 It lines very nicely with this this whole wellness kick that that I'm trying to bring to others, but not not in the lifestyle that's impractical to some people or makes them you know not even want to think about it. More so again with those ideas of if you're feeling overwhelmed or anxious, splash some cold water on your face, right? Like there's there's certain tips like that that you don't have to go to a yoga studio or sign up for a gym membership. Though you know you should be exploring physical activity. It's what are small things that we can be doing for ourselves to bring us back into the moment. Michael Hingson  51:37 Do you think there are things in your life that that you're not doing that-that you should be doing, or that that you miss. Dr. Stephanie Gutnik  51:46 Oh, on a personal level, I feel yeah. At this age, that probably from a family perspective, I should be getting on that. But that is one of those things that is so out of our control, and I find that in those instances, just it's very easy to look at what we don't have and yearn for it, but that can be depressing. So instead, it's it's much more fulfilling to look at what we do have and lean into that. Right? Michael Hingson  52:19 Yeah, I know that when my wife and I got married, we both pretty much thought we knew what we wanted in a partner, and we kept looking until we found it. We found each other, and and that worked. But we were I was 32 and she was 33, so we didn't get married right away, but the other side of it is we met in January of 1982, and we got married in November of 1982 because it clicked. We knew what we wanted, and we saw things in so many ways exactly the same. But there were also times that we disagreed with things. But you communicate. You you work through it, right? Michael Hingson  53:03 So, for example, she didn't want to have children because she felt that that would be kind of hard on her body being in a chair in her case, and I was fine with that. But our our solution to that was we'll be glad to entertain nieces and nephews and things like that because at the end of the day, we can either sell them to the gypsies or send them home, Dr. Stephanie Gutnik  53:24 and that's beautiful, right? You still have such a wonderful impact on other people, and that's a thank you for sharing that. And one of my one Michael Hingson  53:34 of our nieces lives about three miles from me, and we see each other all the time. She and her husband, and now their kids are grown and have kids of their own, so we we get to see everybody. Dr. Stephanie Gutnik  53:47 That is lovely. What about you? Are there any things that you still have on your bucket list that you'd like to be doing right now? Michael Hingson  53:55 Well, I certainly want to do more speaking because I want to keep that going. I'd like to to travel more, but it's not nearly as fun for me, at least traveling alone. But one of these one of these years, certainly in the next two or so years, I'll probably decide to take a cruise because I love cruising. Yeah, me Dr. Stephanie Gutnik  54:15 too. Michael Hingson  54:16 And I and I can do really fine cruising. I think that's a lot of fun to Dr. Stephanie Gutnik  54:21 do. Definitely. Which which part of the world would you cruise in? Michael Hingson  54:25 You know, I'm pretty open on that. I I first of all, I've been to New Zealand. I'd love to go to Australia, but as far as cruising, I'm pretty open. I'd like to to do a cruise up and down the Mississippi River, but I'd like to to to do some cruising around Europe or other places as well. I think it'd be fun. Dr. Stephanie Gutnik  54:46 Yes, I I very much agree. My family went on. I was very fortunate. We did four cruises together, my parents, sister, and I all over the Caribbean and Mexico, and then I did one in South America, and I've done one. In Greece and Turkey, and I also I took a catamaran with about a dozen strangers in Thailand for almost two weeks. Yes, well, because why not? Michael Hingson  55:12 First cruise that we took, Karen was a travel agent at the time, actually, and her family wanted to go on a cruise. We did a two week Trans Panama Canal cruise, that was a lot of fun. Loved it. Then we did a cruise to Mexico, and I think we did another cruise in the Caribbean, and then the last cruise we took was to Alaska, which was a lot of fun. Dr. Stephanie Gutnik  55:42 Okay, that is wonderful. Michael Hingson  55:45 Yeah. Was there anything Dr. Stephanie Gutnik  55:45 in Alaska that surprised you? Michael Hingson  55:48 Nothing that surprised me. It was just fun to go for me and and Karen actually. Although it's fun to get off and tour, we're fine if we're just on the ship the whole time, even just because it's the it's relaxing, it's the attitude and and and having fun. But but I would like to go and and cruise some. I think we'll do that sometime in the near future. Dr. Stephanie Gutnik  56:13 Well, I mean, I'm all for it. You let me know when you go. Want to go? Yeah, I'm down. Michael Hingson  56:20 Yeah, we'll have to do that. That'd be fun, but yeah, we'll kick off Dr. Stephanie Gutnik  56:24 our textbook company on the cruise. Michael Hingson  56:26 There you go. Dr. Stephanie Gutnik  56:27 Multitask Michael Hingson  56:28 books afloat Inc. Dr. Stephanie Gutnik  56:30 Love Michael Hingson  56:33 it, but I think there's there's so much to do that you know we'll make it work. So you um um we talked about a little bit, but you really feel that having been in a variety of cities has helped your life perspective. Dr. Stephanie Gutnik  56:48 Definitely. Look, the the way that you're just talking about travel, it's the same thing. Where I've lived in four cities and have traveled to many more, and it shapes you certainly when you when you make moves, I moved a couple times for work, for example. You are often finding yourself somewhere where you're alone, and you have to build a whole new community and support system. And sometimes that can be very lonely. And as much as I love spending time with myself, or but I think overall it really proves to you that you can be resilient and you can make you know wonderful things out of situations that you you didn't know what would happen, right? So similar to you not knowing that you would live where you do now, yeah, it's a beautiful testament to what we can do as humans, what we're capable of. Michael Hingson  57:44 Life's an adventure. Dr. Stephanie Gutnik  57:46 I know. I love that theory. Michael Hingson  57:48 So, for you, what's been one of your biggest learning lessons over the last year? Since I assume you still believe that you learn all the time, Dr. Stephanie Gutnik  57:57 I learn all the time. And again, I think it really is just going back to the spirituality element. Man plans, God laughs. I definitely have thought that there's a lot in my life that I had the ability to plan out. And even when I think things are going in a certain direction, the universe has this fun way of you know establishing a plot twist and seeing how I react to it. So yeah, maybe it's it's not take certain things as seriously and and kind of learn to go with the flow a little bit more. That's the biggest lesson there. Michael Hingson  58:33 Good for you. That's a that's a very important lesson. Dr. Stephanie Gutnik  58:37 Yeah. So maybe it's a little bit later in life, but you know, it's never too late for these things. Michael Hingson  58:43 Never. What would be Dr. Stephanie Gutnik  58:44 one of yours? Michael Hingson  58:46 Well, I think for me, spending more time being introspective has has been a great lesson for me, and I've learned to to step back and again not plan so much, as you said. Man plans, God laughs. I don't know. I would say God laughs. God's just patient, and He says, "Go do what you're going to do, and then let me know when you're ready to get real. But you know, I I think there's a lot of truth to that. So for me, I'm just constantly learning to be a little bit more patient, Dr. Stephanie Gutnik  59:22 a good one too. Michael Hingson  59:24 So, what kind of advice would you give to an up-and-coming entrepreneur or person about living life? Dr. Stephanie Gutnik  59:32 Ah, Speaker 4  59:34 just Dr. Stephanie Gutnik  59:35 do do everything. Do everything that you want to do. Really, would be because I think that like the more that you try, the more you are learning about what you are capable of and who you are as a person. The more different types of people that you meet, the more opportunities that might come your way. And some of it you're not going to like. That's a learning lesson. And some of it. You're going to love. So, if there's, so I would say do all of that, and then the other one is, is make it happen, because nothing will come to you if you are not going after it. And I just said that we have to surrender and let things come to us, but I really believe that there has to be not a manifestation, but really just some intention to push us in a certain direction, and that that hard work is necessary in anything that's really good that comes to us in life. Anything that's good is going to take work. Michael Hingson  1:00:36 The only thing that I would add to that is when you said there are things that might might be happening. That might happen that you don't like. My only comment to that would be: step back and try to figure out why you don't like them, and see if there's really a reason. Because we we we are such a knee jerk reaction society. It's always good to analyze and go, what really is the issue here? Dr. Stephanie Gutnik  1:01:00 Yeah, you're so right. Michael Hingson  1:01:02 Well, I want to thank you for being here. This has been absolutely fun. It has now been over an hour, and it's got to be past the beginning of your dinner time. Dr. Stephanie Gutnik  1:01:12 It's almost past my bedtime on a Friday night. How about there? You go. Well, Michael Hingson  1:01:17 I really appreciate you doing this and and spending the time with us, and I I've learned a lot, and I hope other people have. If people want to reach out to you, how do they do that? Dr. Stephanie Gutnik  1:01:27 Oh, please reach out on LinkedIn. It's just Stephanie Gutnick. You'll find me. Michael Hingson  1:01:33 Spell that if you would, just to play safe. Dr. Stephanie Gutnik  1:01:35 Yes, absolutely. S T E P H A N I E, and the last name is Gutnick. G U T is in Tom and is in Nancy I K. Michael Hingson  1:01:45 So hunt down Stephanie on LinkedIn. Dr. Stephanie Gutnik  1:01:49 Stephanie doesn't know who Tom or Nancy are, but she just thought that those would be helpful names. Well, Michael Hingson  1:01:54 there you go. Well, hey, whatever works. Yeah, Dr. Stephanie Gutnik  1:01:57 exactly. Michael Hingson  1:01:58 There you are, Michael. Dr. Stephanie Gutnik  1:01:59 Thank you so much. Michael Hingson  1:02:00 It's been a pleasure. Well, I want to thank all of you for being here with us, and hope you've learned some things today, and that you've enjoyed it. Wherever you're monitoring our podcast, please give us a five star review. But even more, or rating, but more important, give us a great review. Reviews are things that people like to see when they're thinking about what podcast to listen to, so we value your reviews greatly. And if you'd like to reach out to me, it's easy. It's speaker, S P E A K E R at Michael Hinkson, M I C H A E L H I N G S O n.com. Love to hear from you. If you know anyone who ought to be a guest on the podcast, let us know. Stephanie, you as well. Always looking for more people, and so I appreciate you doing that. And with that, Stephanie, once more, thanks for being here. This has been fun. Dr. Stephanie Gutnik  1:02:50 Thank you so much. I very much agree. Michael Hingson  1:02:55 Thank you for being here with me on Unstoppable Mindset. I hope today's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about. If you're ready to go deeper into the ideas that shape how we see ourselves and others, I have a free gift for you. Head over to MichaelHingson.com and download my free ebook, Blinded by fear, it explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review, and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening. Keep learning, keep questioning, and keep choosing to live with an unstoppable mindset.

Today in the business of podcasting:Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video expanding to Mac desktops and Apple TV.Podstock CEO Michael Paretzky argues podcast back catalogs are losing strategic value as most downloads happen in a show's first 30 days, urging publishers to invest in new content and integrated advertising instead.The Association of National Advertisers releases its first Inclusive Marketing Case Study Compendium, spotlighting 100 award winning campaigns from brands like Kraft Heinz, McDonald's, and Major League Baseball.Unilever scales its creator network to 300,000 people using AI for vetting and briefing while keeping strategy and relationships human, part of a projected $13.7 billion influencer marketing market by 2027.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video expanding to Mac desktops and Apple TV.Podstock CEO Michael Paretzky argues podcast back catalogs are losing strategic value as most downloads happen in a show's first 30 days, urging publishers to invest in new content and integrated advertising instead.The Association of National Advertisers releases its first Inclusive Marketing Case Study Compendium, spotlighting 100 award winning campaigns from brands like Kraft Heinz, McDonald's, and Major League Baseball.Unilever scales its creator network to 300,000 people using AI for vetting and briefing while keeping strategy and relationships human, part of a projected $13.7 billion influencer marketing market by 2027.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Carlo Crocco ha fondato Hublot, Jean‑Claude Biver lo ha trasformato in un brand capace di resistere alla prova del tempo. A partire da questa storia, esploriamo il ruolo della differenziazione nel branding, insieme a Mark Ritson – consulente di marketing e brand management per alcuni dei più grandi brand del mondo e fondatore del corso formativo avanzato Mini MBA, nonché uno degli editorialisti più letti e apprezzati nel mondo del marketing.***Per maggiori informazioni sul MiniMBA: minimba.com***Fonti:- B. Weinstein, Timing Is Everything, Entrepreneur, 1 luglio 1996- V. Gomelsky, Edgy watchmakers' material links time and space, New York Times, 11 aprile 2007- T. Hulse, Jean Claude Biver: Sleep is like dying, sleep takes your life away, Wired, 21 maggio 2018- Marketing Deconstructed - Brand Management: Dropping The Stupid Stuff…, Australian Association of National Advertisers, YouTube- J. Trout, S. Rivkin, Differentiate or Die: Survival in Our Era of Killer Competition, Seconda edizione, Wiley 2008- L. Bruni, Il capitale narrativo, Città Nuova 2018

Carlo Crocco founded Hublot, and Jean‑Claude Biver turned it into a brand able to stand the test of time. Starting from this story, we explore the role of differentiation in branding together with Mark Ritson – marketing and brand management consultant for some of the world's biggest brands and founder of the advanced Mini MBA program, as well as one of the most widely read and respected columnists in the marketing world.***More on MiniMBA: minimba.com***Sources:- B. Weinstein, Timing Is Everything, Entrepreneur, 1 luglio 1996- V. Gomelsky, Edgy watchmakers' material links time and space, New York Times, 11 aprile 2007- T. Hulse, Jean Claude Biver: Sleep is like dying, sleep takes your life away, Wired, 21 maggio 2018- Marketing Deconstructed - Brand Management: Dropping The Stupid Stuff…, Australian Association of National Advertisers, YouTube- J. Trout, S. Rivkin, Differentiate or Die: Survival in Our Era of Killer Competition, Second edition, Wiley 2008- L. Bruni, Il capitale narrativo, Città Nuova 2018

A CMO Confidential Interview with Bill Zengel, B2B Practice Leader and SVP of the Association of National Advertisers (ANA). Bill explains how there's nearly $2 trillion in hidden brand value in the B2B space, how to become one of the 39% of B2B marketers who are confident, why marketers should focus on contribution versus attribution, and why measurement is more complicated in the B2B space. Key discussion topics include: why one of the main emotions in B2B buyers can be fear of failure; the importance of being on the "Day One List;" and how to avoid the forces that drive conservative creative in a time where breakthrough matters. Tune in to hear if you suffer from "lead addiction" and how many fries are in a Burger King serving. The Confident B2B Marketer: The 8 Markers That Separate Winners (with ANA's Bill Zengel)Only 39% of B2B marketers describe themselves as “confident.” In this episode of CMO Confidential, Mike Linton sits down with Bill Zengel (SVP, B2B Practice Leader at the Association of National Advertisers) to break down what the top performers do differently—and why “confidence” is really a proxy for measurable commercial contribution.Bill shares the research behind ANA's Confident B2B Marketer study (built from a survey of 200 senior marketers) and the operating system it points to: measurement first, then AI readiness built on a real data foundation, modern ABM, buyer-group/channel strategy, brand and creativity, and the martech stack that makes it all work. The conversation also gets into the leadership tension that keeps teams stuck—lead addiction, short-term performance thinking, and the core emotion that drives B2B buying: fear.What you'll learn:- Why B2B marketing is still unevenly managed—and why that's changing- The 8 “markers” that correlate with B2B marketing success- Why AI readiness is mostly a data foundation problem- The shift from attribution arguments to contribution language- Why lead addiction and “performance marketing” create short-term traps- How fear shapes B2B creativity (and how winners still take smart risks)- Why customer reviews and existing customers matter more than most teams admitResources mentioned:- ANA B2B Practice: https://www.ana.net/b2bChapters:00:00 Welcome + today's topic (The Confident B2B Marketer) + Bill Zengel01:38 Why so many B2B studies (measurement, accountability, contribution)03:01 Is B2B marketing worse managed than B2C?04:35 From “Marcom” to buyer groups + younger self-serve buyers06:00 What “confident” means + how ANA designed the study06:23 Why Bill fielded the study + surveying 200 senior marketers07:42 The “biomarkers” story: how to identify what actually matters09:18 The 8 markers (measurement, AI readiness, ABM, buyer-group/channel, brand/creativity, data foundation, martech)11:22 AI readiness explained: why data foundations are the real constraint16:05 Measurement reframed: contribution vs. attribution17:53 Brand as a moat (and why major “B2B brands” dominate value)19:56 Lead addiction + the short-term performance marketing trap22:16 The core B2B buying emotion is fear—and why that blocks creativity25:14 The B2B brand opportunity (and why solving it extends careers)26:08 What boards/CEOs should test now to avoid getting passed27:55 The “Day One List” + how peer/customer reviews shape growth28:52 Two great stories: the missing Trojan horse + Burger King fry-counting31:28 Where to find more episodes + sign-offNew shows drop every Tuesday. Subscribe for more interviews on marketing leadership, measurement, brand-to-demand, and modern B2B growth.#B2BMarketing #MarketingMeasurement #CMO #ABM #BrandStrategySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode I'm going to do something a little different. As we wind down for the year, we're going to be running some of our favorites from 2025 until the new year begins.Let's take a look back at some of the overall themes discussed and point out a few highlights for me. I won't be able to highlight everything of course but I found 5 themes really interesting. And, I won't lie - I had a little help from AI in doing this. But that's also kind of the point. We have all been using AI to do things to make our work easier, and I thought that poring through 150+ episodes recorded over 12 months is a perfect thing to have AI help me with. About Greg Kihlström Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world's top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria's Secret, and Toyota. He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond's CX Advisory Board, and was the founding Chair of the American Advertising Federation's National Innovation Committee.  Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).  Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Resources The Agile Brand Podcast: https://www.gregkihlstrom.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm going to do something a little different. As we wind down for the year, we're going to be running some of our favorites from 2025 until the new year begins.Let's take a look back at some of the overall themes discussed and point out a few highlights for me. I won't be able to highlight everything of course but I found 5 themes really interesting. And, I won't lie - I had a little help from AI in doing this. But that's also kind of the point. We have all been using AI to do things to make our work easier, and I thought that poring through 150+ episodes recorded over 12 months is a perfect thing to have AI help me with. About Greg Kihlström Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world's top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria's Secret, and Toyota. He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond's CX Advisory Board, and was the founding Chair of the American Advertising Federation's National Innovation Committee.  Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).  Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Resources The Agile Brand Podcast: https://www.gregkihlstrom.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode I'm going to do something a little different. As we wind down for the year, we're going to be running some of our favorites from 2025 until the new year begins.Let's take a look back at some of the overall themes discussed and point out a few highlights for me. I won't be able to highlight everything of course but I found 5 themes really interesting. And, I won't lie - I had a little help from AI in doing this. But that's also kind of the point. We have all been using AI to do things to make our work easier, and I thought that poring through 150+ episodes recorded over 12 months is a perfect thing to have AI help me with. About Greg Kihlström Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world's top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria's Secret, and Toyota. He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond's CX Advisory Board, and was the founding Chair of the American Advertising Federation's National Innovation Committee.  Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).  Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Resources The Agile Brand Podcast: https://www.gregkihlstrom.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm going to do something a little different. As we wind down for the year, we're going to be running some of our favorites from 2025 until the new year begins.Let's take a look back at some of the overall themes discussed and point out a few highlights for me. I won't be able to highlight everything of course but I found 5 themes really interesting. And, I won't lie - I had a little help from AI in doing this. But that's also kind of the point. We have all been using AI to do things to make our work easier, and I thought that poring through 150+ episodes recorded over 12 months is a perfect thing to have AI help me with. About Greg Kihlström Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world's top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria's Secret, and Toyota. He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond's CX Advisory Board, and was the founding Chair of the American Advertising Federation's National Innovation Committee.  Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).  Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Resources The Agile Brand Podcast: https://www.gregkihlstrom.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

SEASON: 5 EPISODE: 36Episode Overview:Welcome back to the Becoming Preferred podcast, where we help you become the emotional favorite in your market. Today we are in for a masterclass on a topic that is the very foundation of all business success: marketing. My guest is someone who has spent his entire career at the intersection of brand strategy, consumer behavior, and marketing innovation.We have the privilege of sitting down with Greg Licciardi. As the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, the ANA, he works with some of the most influential brands in the world, helping them elevate their campaigns and connect with their audience. With an MBA from Fordham and over a decade of experience as an Adjunct Professor of Marketing, he's not just a practitioner; he's an educator who understands the principles behind what works. He's also the author of the new book, The Holy Grail of Marketing. From American Express to Univision, Greg has consistently delivered award-winning results and today he's here to share his hard-won wisdom with all of us. Get ready to rethink how you approach your marketing efforts. Join me for my conversation with Greg Licciardi.Guest Bio: Greg Licciardi received his MBA from Fordham University and his undergraduate degree from Rutgers University. He has been an Adjunct Professor of Marketing at Fordham and Seton Hall universities for the past ten years. As Vice President of Sponsorships and Partner Programs at the ANA, Association of National Advertisers, he consults with leading brands on how to elevate their marketing campaigns using the ANA's vast resources and events. He has also held senior leadership roles at American Express, Univision and Worth Media Group where he has won numerous awards. Resource Links:Website: https://holygrailofmarketing.com/Product Link: https://www.amazon.com/Holy-Grail-Marketing-Greg-Licciardi/dp/B0F8KP9TNK/ref=sr_1_1?crid=4EP267K9ERYG&dib=eyJ2IjoiMSJ9.gylKSSBpgd1EJTYsGOSWvsJ-OmqnSJ8W62eDJe8pD3d7tcz7MXDrpeX9AtE_ziw1KqzF_wMbRCy4EPL2ypRVQq4nYCMnoAOSol0dAEWtqSGlh9vfeJ74nYHuWGWqmlIKw3W-DIs Insight Gold Timestamps:03:37 This is a really good question because marketing has changed greatly 06:11 Your book is entitled The Holy Grail of Marketing07:19 I  started researching other companies that were doing it really well 10:06 My goal with the book is to make it the must read modern day marketing book 11:08  I love the whole point of the right message at the right time, with the right individual and in the right environment12:04  That's the positive side of AI, personalization with authenticity14:18  How can we stop the customer from burning calories?16:18 In that chapter I write about how sales and marketing are increasingly converging 21:10 I still teach the four Ps of marketing: Price, Product, Placement, and Promotion23:30  I write about that in the book. I'm so happy you brought that up...the why 24:24  He calls it, What's your because?25:30  A lot of today is about storytelling28:05  Brands can't lose sight of the value of brand purpose30:26  One campaign doesn't fit all niches 33:02  You also have to be...

Politics and business are no longer separate worlds. For senior marketing leaders, the challenge is clear: how do you build authentic, trusted brands when disruption is constant and customer expectations are shifting?   In this episode of The CMO Show, Josh Faulks CEO at Australian Association of National Advertisers and Emma Webster, Director at Hawker Britton join host Mark Jones live from stage at the iMedia Summit.     The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Special Guest: Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers; Adjunct Professor of Marketing at Fordham and Seton Hall Universities.  AI may replace some marketing functions as a more precise, cost-efficient way to reach and retain customers. The challenge is to match AI's efficiency with the fundamental human connections that drive long-term brand value and loyalty. Join Shelley and Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, as they explore how successful brands are balancing hyper-personalization with authentic human connection. The CMO challenge isn't keeping pace with AI's velocity, it's staying strategically relevant for customers distracted by marketplace noise.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Episode 546 - Dr. James R Gregory - Study Your Reader, Branding for Authors, action, adventure, and romanceWith 40 years of experience in advertising and branding, Jim is a leading expert on corporate brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation's financial performance. Most notable of the tools that Jim has developed is the CoreBrand Index (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 800 publicly traded companies across 50 industries. Tenet Partners uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth.Dr. Gregory is a frequent speaker on the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute.One of the key secrets to my success was my passion for writing. Over the next four decades, I wrote a series of business books that helped build not only our business brand but also my personal reputation. Some of the titles I crafted include “Marketing Corporate Image,” “Leveraging the Corporate Brand,” “Branding Across Borders,” “The Best of Branding,” and “Powerhouse, the Secrets of Corporate Branding.”After successfully exiting the business, I embarked on a new journey – writing fiction. I quickly discovered that my favorite genre was short reads in the form of novellas. Drawing upon my extensive business experiences, personal life, and current events, I craft stories that can be enjoyed in just one sitting, whether it's an evening at home or a cross-country flight.https://jamesrgregory-books.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca

This week we kept on adding more and more and more irrelevant attachments to our so-called brief, in order to earn ourselves a swift rebuke from the marketing world's Brief Batman – Howard Ibach. Inventor of the Creative Brief Mastery program, Howard is on a mission to make marketing briefs more meaningful. An advocate for clear thinking, proper collaboration and the single minded-proposition, Howard has been helping marketers all over the world put their bad briefing habits to bed (and then press a pillow over their drooling faces). He's also an instructor at the Association of National Advertisers' Marketing Training and Development Centre, the author of the brilliant ‘How To Write An Inspired Brief' and host of the ‘Brief Bros' podcast – confirming his undisputed status as the industry's beefiest brief brain. In this episode, Howard will pick the art of briefing down to its rickety bones, sharing his invaluable expertise on what the perfect brief should say, be and do. This episode is proudly dedicated to Tom Jordan. Follow Howard on LinkedIn.  /////   Timestamps 03:45 - Lessons from Stonemasonry 06:14 - Path to Writing and Advertising 08:36 - The Influence of Advertising on Howard 12:29 - The Importance of a Good Brief 16:12 - Issues with Copying Client Briefs 19:49 - The Disconnect Between Clients and Agencies 24:24 - Collaboration in Brief Writing 32:13 - Commonalities in Effective Briefs 46:02 - Banishment of Purpose Advertising Howards Book Recommendations are: Chew with Your Mind Open by Cameron Day Spittin' Chiclets by Cameron Day Stones & Sticks by Cameron Day  /////

In a never-more-important throwback episode from 2021, hear again from KoAnn Skrzyniarz - who for years has been making a strong case for building Sustainable Brands in global conversations with some of the world's biggest advertisers. Learn why there's STILL a business -- and social -- value to purpose, perhaps even more so as environmental gains and progress towards sustainability are being undone with 'drill, baby, drill' threats and short-sighted profit-driven agendas. In time for Earth Month, or any time, KoAnn (frequently known by just her first name) shares not just the "whys", but some “hows”: how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA” world. A what? Listen; she'll explain, and we also discuss: The impetus for creating Sustainable Brands   What kind of changes has she seen in the brand and media marketplace in terms of embracing brand purpose "Twenty years ago it was not recognized that companies that understood how to innovate for environmental and social benefit were going to be the companies that survived and thrived in the 21st century." Is Corporate Social Responsibility (CSR) a good description? (Hint: KoAnn explains why it's more a "business opportunity" and why the ANA [Association of National Advertisers] uses he notion of ‘good growth'. ) How companies should integrate their brand marketers and strategists, the product and service positioning teams AND the sustainability/procurement/diversity teams Is our current focus on brand purpose just another trend? How does it compare to the green rush of the 2007 timeframe or rallying around Hurricane Katrina? Have companies evolved in their mission-driven work? The data supportive of sales driven by environmental and social value propositions; What kinds of brand transformation are happening -- and at which companies? How have companies like Clorox and P&G navigated the road to sustainability? And what is a Brand Transformation Roadmap? How Sustainable Brands itself pivoted during the pandemic to salvage -- and even grow -- their world-class conferences in a VUCA world! (volatility, uncertainty, complexity, and ambiguity!)  Additional Links: SB Brand Transformation RoadmapSM. Sustainable Brands global conferences  (Coming up Oct '25 in San Diego!) Webinar on the ROI of Sustainability (May '25) Find SB on Insta: @SustainableBrands  Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!   Share  

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.Key topics include:• The challenge of defining and measuring marketing KPIs• How business schools contribute to fragmented marketing education• The importance of CMO-CEO alignment and communication• Strategies for demonstrating marketing's value to the C-suite• The need for customer-centric approaches in marketingTune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.Subscribe to CMO Confidential for more exclusive content on marketing strategy, leadership, and industry trends. Don't miss out on valuable insights to elevate your marketing game and drive business success.#digitalmarketing #socialmediamarketing #marketingautomation #digitalmarketingcourse #kpiCHAPTERS:00:00 - Props00:22 - Business Schools Critique05:24 - CMO Remit Responsibilities07:14 - Customer Representation Issues14:12 - Marketers on Boards: A Shortage17:45 - Practical Marketing Advice & Stories21:10 - Discover Our Other Shows21:36 - Like, Share, and Subscribe21:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives!

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year! From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill's got it all covered.Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Deena Piquion, Xerox's Chief Growth and Disruption Officer, reveals the company's daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.Plus, Deena shares the leadership secrets behind this massive change: empowerment, empathy, and a dash of enjoyment.Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Join us for an exciting episode with CCO, Jeff Lowe, and CFO, Roula Nasser, of SMART Technologies. They reveal how they shattered silos across their organisation by moving to a Unified Commerical Engine model.In Season 1 of The Masters of B2B Marketing, we explored the introduction of the UCE with Jeff. Now, another year in, we hear updates on the effectiveness of the UCE, as well as crucial insights from a CFO's point of view.Listen to Jeff's episode in Season 1 of The Masters of B2B Marketing.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic research and its impact on B2B marketing.Fresh out of stealth mode, Peter sheds light on how this innovative new approach is transforming market research.Check out the full series on YouTube now. 

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this inspiring episode, you'll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.Through this research, six foundational models of marketing have been identified that marketers can use as a framework to simplify and standardise practices, foster common language between CFOs and CMOs and highlight the link between marketing strategy and business outcomes. Access the full report on Marketing Accountability here.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this episode, Linda Brunner, SVP, IT Digital Customer Experience at Siemens Healthineers, shares her expertise on navigating AI in the healthcare industry, where trust and security play a leading role. Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America's neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.

Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers' (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA). For the second year in a row, the Lysol brand has been awarded “Best in Ad Effectiveness” by more than 80,000 consumers with a broad diversity of identities. I wanted to find more about Lysol's approach to inclusive marketing, and how they've gone about becoming so effective in their efforts. So I sat down with Gary Osifchin, Chief Marketing Officer (CMO) and General Manager at Reckitt U.S. Hygiene, the makers of Lysol. Gary had a TON to share, and there's a lot to learn from he and the team's approach. Get the Inclusion & Marketing Newsletter Lysol

Amanda is a producer, film-maker, branding expert and sought-after public speaker, sharing her “Do Well By Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people's lives, while fostering their own success in the process. She believes that companies must not only identify their brand purpose, but put that purpose into action. Through her work, Amanda has defined what it looks like for brands to truly act “as publishers”creating movements through their content strategy. In her most recent demonstration of this,Amanda was the Chief Brand Officer of Deluxe where the brand challenge was to reach small businesses. The solution? She created, produced and hosted their Emmy-nominated series“Small Business Revolution,” which streamed on Hulu and was named among Inc. Magazine's top shows for entrepreneurs. Through this inspirational reality show, Amanda was able to prove the model of authentic content stretching a brand's spend by achieving 12x the reach through this series over traditional paid media. The program accumulated over 13 Billion impressions, 6,000+ earned media articles and 20 million content views (and counting). Not to mention - this work changed lives, families, small businesses and communities across the country.Amanda is a nationally renowned brand expert, Forbes contributor, and frequent on-camera personality for national news outlets and celebrity interviews, ranging from LL Cool J to Peyton Manning. She has appeared on CNBC's “Cleveland Hustles,” in addition to hosting the online “Small Talks” series that features successful entrepreneurs across the country.That's all while charting an acclaimed career that spans groundbreaking campaigns for brands like BMW, Reebok andSony, in addition to her role as an inspiring female executive at Fortune 500 and Fortune 1000 companies, such as UnitedHealth Group, Allianz, General Mills, and Deluxe. Amanda's current and former board service includes the Children's CancerResearch Fund, Make-A-Wish, the Children's Theatre Company, the Ordway Performing Arts Center, Ad Council, ANA (Association of National Advertisers) and the Women's Business Development Center. She also passionately volunteers for causes such as Special Olympics, Feed My Starving Children, Habitat for Humanity and more. She lives in Minneapolis with her husband (who happens to be her best friend), her daughter (who is a small but mighty force of nature) and their puppy(who is, of course, adorable). Engage with Amanda: Instagram: https://www.instagram.com/amandakbrinkman/ LinkedIn: https://www.linkedin.com/in/amandakbrinkman/ Facebook: https://www.facebook.com/amandakbrinkman Website: https://amandakbrinkman.com/ Connect with Ginny: Instagram: https://www.instagram.com/ginnypriem/ LinkedIn: https://www.linkedin.com/in/ginny-priem-8a87248/ Facebook: https://www.facebook.com/Ginnypriem Website: https://www.ginnypriem.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/ginny-priem/message

With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality. The FQ is famous for its Equality Lounges at some of the most important global gatherings–like Davos, CES, SXSW, and the Cannes Creativity Festival.One of Shelley's mantras is “to conquer imposter syndrome you must believe in yourself," and she has vividly exemplified that conviction throughout her career. Shelley began her career in consumer research, and eventually founded a company in 2000 called OTX, a pioneer in the then-emerging field of online research. Then in 2010, Shelley sold OTX to research giant Ipsos and left in 2015 to found The Female Quotient.Shelley is also the co-founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate portrayal of women and girls in advertising and media. Shelley is a supreme connector, a tireless advocate, and a great storyteller.Follow Shelley and her travels: https://www.instagram.com/shelleyzalis/and learn more about the Female Quotient: https://www.thefemalequotient.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.- **Introduction:** - CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA). - Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.- **Technology Outpacing Application:** - Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities. - The ever-expanding toolbox and the struggle for seamless integration.- **Efficiency vs. Growth:** - Discussion on the sacrifice of growth in favor of efficiency. - Exploring the delicate balance between streamlining processes and fostering growth.- **Artificial Intelligence Insights:** - Bob's perspectives on the role of artificial intelligence in modern marketing. - How AI is reshaping strategies and decision-making processes.- **Experience and Talent Gap:** - Addressing the experience and talent gap between large and small companies. - Insights into the challenges faced by smaller entities in keeping up with industry advancements.- **Brand Building Priority:** - The observation that many marketers have "almost forgotten the need to build the brand." - The importance of brand building in the era of evolving marketing strategies.- **Moving Towards Challenges:** - Encouragement for marketers to "move towards the hard stuff." - Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.- **SEO-Friendly Keywords:** - Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."- **Takeaway Message:** - Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing. - Inviting comments and thoughts on the challenges and opportunities discussed.- **Conclusion:** - Summarizing key takeaways from the interview. - Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This year's meeting of the Association of National Advertisers highlighted the proven brand building opportunities available through TikTok influencers, retail media networks, and even AI. RPA's digital and social strategy expert, Tyler Sweeney, attended the conference and brings back his most urgent questions. Join Tyler and RPA Senior Strategist, Quinn Rufener; Director of Digital Media Strategy, Shane Haririan; and Chief Experience Officer, Mike Margolin, for an in-depth take on using these tools to connect brands with audiences and strengthen our client-agency partnerships. 

Alexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she leads the company's brand marketing strategies and partnerships with health-conscious technologists and elite athletes such as Lewis Hamilton and Justin Medeiros.  In 2017, Alexandra was included in the Forbes 30 Under 30 in Consumer Technology list, and in 2020, Inc. recognized her as one of the Top 100 Female Founders. Alexandra is also an angel investor in female-founded companies as a scout for Cleo Capital and an Advisor at The NORTH by Female Founder Collective. She is passionate about end-to-end funnel management including paid acquisition on digital and offline channels, CRM, affiliate and partnerships, and ecommerce optimization.  In this episode… According to the Association of National Advertisers, 75% of businesses use influencer marketing as part of their online strategy. However, only 36% of marketers are satisfied with the ROI on brand partnerships, while 19% find it unprofitable — an underwhelming success rate. How can brands build effective influencer marketing campaigns?  Effective brand partnership entails more than understanding the demographics of your target audience or getting brand mentions. Having spearheaded some of the most notable influencer partnerships in online mattress sales, marketing expert Alexandra Zatarain advocates authenticity, relationship building, and respect for the audience as crucial aspects of brand partnership. The foundation of an impactful brand awareness project entails melding genuineness, transparency, and relatability in brand storytelling. This foundation cultivates relationships with prospects and converts them into buyers. Alexandra reveals the relationship-building strategies that scaled her company's revenue to an over $500 million valuation.  In this episode of the Minds of Ecommerce Podcast, join Raphael Paulin-Daigle as he chats with the Co-founder and VP of Brand and Marketing at Eight Sleep, Alexandra Zatarain. They delve into the nuances of effective influencer marketing through authentic storytelling and relationship building. Alexandra shares the inspiration and technology behind Eight Sleep's Pod and how the company scales its revenue by collaborating with high performers and influencers in various fields.   

Are your Sticky Notes ready?

Are you feeling stuck in your business?

Are you launching a new product or service? Do you want to know the ONE STEP that will make or break your sales?

The digital learning market is growing rapidly, and with it comes the opportunity for businesses to create and sell online courses. But before you jump in, it's important to ask yourself if now is the right time for you to create an online course.✨Here are a few things to consider:Do you have a topic that you're passionate about and that you have expertise in? This is essential, as your passion and expertise will be what drives your students to learn from you.Is there a demand for the course you want to create? Do some research to see if there are other online courses on the same topic, and if so, how well they're doing. If there is a demand, it will be more likely that you'll be able to attract students to your course.Do you have the time and resources to create an online course? Creating an online course takes time and effort, so it's important to make sure that you have the time and resources to commit to it.If you've answered yes to all of these questions, then now might be the time to create an online course! To learn more about how to create and sell a successful online course, check out my website to learn more about creating a SIMPLE STEP-BY-STEP SYSTEM TO CREATE AN AUDIENCE-GROWING, PROFIT-GENERATING MINI-COURSE: https://www.maryczarnecki.co/optin-course-checklist-1 *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Are you looking for ways to feel more confident with sales, to stand out from the competition and get the big YES from your customers?If your answer is yes, you're in for a treat this week because we will be having Kay Miller, an expert on Uncopyable Sales! She is the first woman ever hired for outside sales by Amerock, a division of Anchor Hocking, she built her formidable sales career by emphasizing long-term relationships over one-time deals. Kay was later hired by Walker Exhaust, a division of Tenneco, and the largest automotive muffler manufacturer in the world. While there, she was named Walker's Salesperson of the Year, an accolade that earned her the nickname “Muffler Mama.”Kay has been a top sales performer ever since, and now speaks and consults. She's the author of the new book, Uncopyable Sales Secrets – How to Create an Unfair Advantage and Outsell Your Competition. The book has been called “The most fun sales book you've ever read,” and is packed with powerful strategies as well as specific actions you can start using immediately to make more sales.Catch this week's episode and get to know more about Kay Miller's expertise!BONUS!!!Get Kay's free ebook: www.uncopyablesales.com/stickynotesCONNECT WITH KAY HERE:kay@theadventure.comhttps://www.linkedin.com/in/millerkay/https://www.uncopyablesales.com/*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Matt Bailey teaches Digital Marketing to the world's biggest brands and prestigious universities. Microsoft, Google, Hilton, Orange, Nationwide, P&G, Disney, and HP are just a few of his training clients. Matt's training curriculum is used at Duke University, Rutgers University, Purdue University, University of South Florida, Full Sail University and many others. As one professional remarked, "Matt gets right into what we fear most as Marketers - the nitty-gritty stuff that keeps us sweating every decision we propose, make and track. He distilled it in a simple, straightforward way, without leaving the student feeling stupid for not knowing." Contact Matt to find out what makes his training so unique and impactful - and how it has created more than $1 billion of growth in his student's businesses. History: From developing real-estate websites in the late 90's to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, sold his agency business to focus full-time on training. Empowering others to learn digital from analytics to search engine marketing, Matt travels around the world teaching others. He's taught: • Google employees how to use Google Analytics, • Experian how to present data, and • Custom-developed digital marketing workshops for Microsoft, Disney, Nationwide, Hewlett Packard, Proctor & Gamble, and IBM. Matt is the digital marketing instructor for the Direct Marketing Association, the Association of National Advertisers, an instructor for LinkedIn Learning, and standards contributor for the OMCP, the international standards certification and licensing program for digital marketing education. He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and Teach New Dogs Old Tricks! (2017). His passion is to teach digital and media literacy skills to businesses, students, and individuals. He does this through speaking at conferences, training courses, and developing educational curriculum.www.sitelogic.com

In this bonus episode of the Express, we sit down with the chief marketing officers of United Airlines, Reckitt and CVS Health, as well as Bob Liodice, the CEO of the Assoc. of National Advertisers, for their take on the advertising market today, and spending plans for 2023. Plus... their favorite ads of all time, and who do they admire in the industry today.