Podcasts about c suite

Promotions are risk reallocation, not performance rewards. If you are ready to shift how leadership assesses you, apply for a strategy call here: https://m.masteryinsights.com/application What is Enterprise Trust? Enterprise Trust is a prediction mechanism used by senior leadership where confidence is granted not based on past performance or role mastery, but on an operator's ability to forecast pipeline volatility. Unlike interpersonal trust, Enterprise Trust is a risk assessment of your ability to see what is coming and reduce the cost of uncertainty before it creates damage or delay within the organization. Key Concepts: - Value Perimeter: A strategic boundary defined by the outcomes leadership trusts you to uphold, distinct from your "Job Description" which is merely a decaying list of tasks. - Executive Underwriting: The mental shift from asking "Can I do this?" to valuating the economic reality of a decision. It requires pricing the cost of inaction and the probability of loss rather than seeking validation. - Consequence Literacy: The ability to prioritize homeostasis (stability) over brilliance (being correct). It is the skill of identifying and reducing unwanted surprises in a complex ecosystem. - Bilingual Translation: The capacity to speak both the technical language of direct reports and the enterprise-level language of meaning required by the C-Suite. Which is blocking promotions more in your environment: A) internal politics/visibility or B) enterprise trust (your ability to reduce uncertainty)?   Show notes and free resources: https://CareerRevisionist.com/episode227 Do you want to move up in executive leadership? Want to elevate your communication skills, leadership abilities and influence in the world around you? If you're ready to start leveling up in your career and you want to develop all of the skills and professional acumen that will allow you to grow into senior executive positions with confidence, apply here: https://m.masteryinsights.com/application Answer a few questions to see if you qualify for Dr. Grace's executive coaching program, then book a time to speak with a member of our team. --------- Thank You for Listening! I am truly grateful that you have chosen to tune in. Visit my Youtube channel where I release new videos weekly on executive career growth, communication, increasing income, and professional development. Please share your thoughts! Leave questions or feedback in the comments below. Leave me a review on iTunes and share my podcast with your colleagues. With Love & Wisdom, Grace

On this episode of the Women Express Podcast, Denise and Nia sit down with Laurie Oswald, Chief Commercial Officer of C&D Technologies and Trojan Battery Company, for a conversation packed with real-world leadership insights. Laurie shares how she leverages coaching to develop top performers, creates high-performing teams, and drives digital transformation in century-old companies. She opens up about claiming space with confidence, building credibility, and empowering others to thrive—plus a peek at what it takes to succeed in environments where women are still underrepresented. Whether you're leading a team or building your career, this episode is full of actionable advice, inspiration, and stories you won't want to miss.   More from Laurie here!   More From Women Express!  -Women Express! Instagram -Watch the full episode on YouTube HERE! -Denise LinkedIn -Nia LinkedIn -Interested in coaching? Book an intro call HERE! 

Album 8 Track 3 - What's Poppin? Why Commerce Media is the New Golden Child w/Tim SpenglerIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we've got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.Whether you're a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.Key Takeaways:Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.Mentioned in this Episode:Lead Human Podcast: Hosted by Tim Spengler & Jack Myers Jack Myers Episode: Check out our first drop of 2026 for the companion conversation! Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

In this episode of the Power Producers Podcast, host David Carothers interviews Don Weber of DR Weber Coaching. Don's background reads like an international spy thriller—from selling diamonds in Antwerp to conducting intelligence operations for the U.S. and French governments. He joins the show to discuss how the skills he learned in those high-stakes environments translate to elite sales performance and corporate training. They dive into the art of profiling C-Suite executives before a meeting, the psychology of manipulation vs. persuasion, and why Don believes chasing money and power is ultimately unfulfilling. If you want to learn how to read people like an intelligence operative and communicate with absolute confidence, this episode is a must-listen. Key Highlights: From Diamonds to Intelligence Operative Don Weber shares his fascinating journey from being a commercial insurance broker to a diamond trader in Antwerp, which eventually served as his cover for intelligence work. He reveals how a background of "getting into trouble" made him a perfect recruit for government operations that required him to live under assumed identities in dangerous territories. Profiling the C-Suite Drawing on his intelligence background, Don explains the importance of building a psychological profile of your prospect before you ever step into the room. He and David discuss how to research a CEO or CFO—looking beyond just company stats to understand their personal motivations, lifestyle (e.g., home value, charitable giving), and risk tolerance to tailor the perfect pitch. The "Root Cause" of Sales Success Don and David agree that most salespeople fail because they focus on the product (insurance policies) rather than the root cause of the client's problem. Whether it's a dirty workers' comp mod or a lack of safety culture, identifying and fixing the underlying issue is the key to winning the account and delivering true value. Communication is the Ultimate Skill While hard skills are important, Don argues that communication is the ceiling on your potential. He shares how he helps corporate executives polish high-stakes presentations and master the art of engagement, ensuring that their message lands with impact—whether they are speaking to a board of directors or a room full of politicians. The Empty Cup of Materialism Having lived a life full of danger, money, and power, Don offers a sobering perspective on success. He warns against the trap of materialism, noting that many of the wealthiest people he knows are also the loneliest. True fulfillment, he argues, comes from helping others and living with purpose, not just accumulating "stuff." Connect with: David Carothers LinkedIn Don Weber LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Dr Weber Coaching Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

What if your greatest leadership tool isn't your brain, but your spirit?Bill Gallagher sits down with Dr. Yosi Amram, a licensed psychologist, engineer, and former CEO turned spiritual researcher, to explore how spiritual intelligence can profoundly shape leadership, decision-making, and performance. They dive into the key qualities of spiritual intelligence, how they relate to personal and organizational transformation, and why some of the most effective leaders operate from a deeper, more connected sense of purpose.Topics explored in this episode:(03:45) Defining Spiritual Intelligence*What spiritual intelligence really means (beyond religion or belief)*The difference between spirituality, emotional intelligence, and IQ*Why spiritual intelligence is critical for modern leadership(14:00) The Qualities of Spiritual Intelligence*In spiritually intelligent leadership, we have to follow our inner compass and also stay open to input *It's in our biology to be part of a tribe, to have a purpose*We have a loneliness epidemic because we are isolated from the community(31:15) Performance and Spirituality: A False Tradeoff?*Productivity doesn't have to come at the cost of soulSpiritually intelligent leaders outperform purely tactical ones*Our brains fill in the gaps and make assumptions all the time *The ROI of integrating purpose and personal growth into leadership(45:20) How to Cultivate Spiritual Intelligence*We have many different layers of love. *What leaders can do today to start building this capacity*Spiritual intelligence enriches you and your purpose. Thanks to Yosi Amram for being on the show!Yosi's Book: Spiritually Intelligent LeadershipConnect with Yosi: https://yosi.health/Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshopBill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoachVisit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook:

Jason is joined by his friend, Chris Singleton, for a powerful and inspiring conversation about love being stronger than hate. Please rate and review the podcast to help amplify these messages to others! Summary: In a polarized world, how do the most effective leaders foster unity and performance? In this live episode from Thermostat Cultures Live, Jason V Barger sits down with former professional baseball player and inspirational speaker Chris Singleton. Born from the tragedy of the Charleston church shooting, Chris's message of resilience challenges leaders to rethink how they navigate adversity and influence their teams. This conversation moves beyond standard leadership platitudes to address the core mechanics of human connection in the workplace. Jason and Chris explore the concept of "catalysts"—individuals who alter the trajectory of our lives—and discuss how executives can become those catalysts for their own organizations. They also deconstruct the traditional view of accountability, shifting it from a punitive measure to a reciprocal tool that builds trust and reinforces positive behavior. Essential listening for C-Suite executives, HR directors, and team leaders committed to shaping compelling cultures, this episode offers actionable insights on emotional intelligence, the cost of grace, and the power of shared ownership. Episode Notes & Timestamps: [00:00] Intro: Jason welcomes listeners into the room at Thermostat Cultures Live, setting the stage for a conversation on authentic leadership. [00:02] Meet Chris Singleton: Introduction to Chris's background as a former Chicago Cubs draftee and his pivot to inspirational speaking following the tragedy in Charleston, SC. [00:04] Identifying Your "Catalysts": Chris identifies the three pivotal figures who shaped his worldview on love and leadership: his high school coach, his wife, and a mentor who taught him financial literacy. [00:07] Owning the Mistake: A look at Starbucks' response to crisis as a case study in corporate accountability and the importance of leaders owning their shortcomings to build empathy. [00:09] Redefining Accountability: Jason and Chris discuss why accountability is often viewed negatively and how to reframe it as a reciprocal, "two-way street" that acknowledges positive actions as much as negative ones. [00:14] The Wellness-Performance Connection: Insights from the room on how the well-being of employees directly correlates to high performance and trust within an organization. [00:15] Who Carries the Culture?: A critical question for every executive: Does the culture survive and thrive when leadership is not in the room? [00:18] The Cost of Grace: A profound discussion on forgiveness in leadership and life—why grace often costs more for the giver than the receiver, and how to maintain boundaries while moving forward. Key Takeaways for Leaders: Reciprocal Accountability: Shift your team's mindset to view accountability as mutual support rather than top-down policing. Culture Ownership: Strategies to ensure your organizational values are upheld by every employee, not just senior management. Resilience: How to use personal adversity as a foundation for empathetic and strong leadership. Listen to the full episode and access show notes at: https://jasonvbarger.com/podcast/love-is-stronger-than-hate-chris-singleton/ Bio: Jason Barger is a husband, father, speaker, and author who is passionate about business leadership and corporate culture. He believes that corporate culture is the "thermostat" of an organization, and that it can be used to drive performance, innovation, and engagement. The show features interviews with business leaders from a variety of industries, as well as solo episodes where Barger shares his own insights and advice. Connect: Subscribe to our channel: https://www.youtube.com/@JasonVBarger Make Your 2026 Effective!  Book Jason with your team at https://www.jasonvbarger.com Like or Follow Jason

I'm chatting with two incredible women from the Inventory Genius C-Suite Program about the financial side of employees and marketing. We dive into how these key areas affect business growth and talk through ways to spot and fix issues early—before they become bigger problems. Get started now with the Inventory Genius Academy. Click here to save $250! Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe

I'm chatting with two incredible women from the Inventory Genius C-Suite Program about the financial side of employees and marketing. We dive into how these key areas affect business growth and talk through ways to spot and fix issues early—before they become bigger problems. Get started now with the Inventory Genius Academy. Click here to save $250! Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe

Our latest C-Suite Outlook reveals CEOs' biggest concerns—and why they're measuring the ROI of AI.     US CEOs rank economic and geopolitical uncertainty as top risk factors for 2026, according to the C-Suite Outlook 2026 survey from The Conference Board. How can CEOs overcome the lack of policy certainty while making investments that lead to long-term success?     Join Steve Odland and guest David Young, president of the Committee for Economic Development, the public policy center of The Conference Board, to find out why CEOs continue to seek regulatory consistency, how they plan to grow their businesses this year, and how CEOs are evolving their view of AI investment.     For more from The Conference Board:  Uncertainty and Opportunity: The CEO Playbook for 2026  The CEO Outlook for 2026—Uncertainty, Risks, Growth & Strategy  2026: A Year in Preview    The survey would not have been possible without the support of Ipsos, one of the world's leading market research companies and the sole sponsor for the C-Suite Outlook Survey 2026. 

Diana Brandl is a longtime C-Suite assistant, and host of the Executive Office Insights podcast.In this spotlight episode, Diana speaks with Danny McCubbin, former PA to Chef Jamie Oliver.Show Notes -> leaderassistant.com/359 --In-person meeting planning can be a lot to manage. That's where TROOP Planner comes in. TROOP Planner is built to make life easier for busy assistants like yourself. Whether you're organizing an executive offsite, department meeting, or team retreat, TROOP keeps it simple, fast, and organized.Visit leaderassistant.com/troop to learn more! --Are you ready to level up? Enroll in The Leader Assistant Academy at leaderassistant.com/academy to embrace the Leader Assistant frameworks used by thousands of assistants. --Eliminate manual scheduling with YouCanBookMe by Capacity's booking links, automated reminders, and meeting polls. Sign up for a FREE trial -> leaderassistant.com/calendar.More from The Leader Assistant... Book, Audiobook, and Workbook -> leaderassistantbook.com The Leader Assistant Academy -> leaderassistantbook.com/academy Premium Membership -> leaderassistant.com/membership Events -> leaderassistantlive.com Free Community -> leaderassistant.com/community

About Jason:LinkedInMore about the Circuit:The Circuit Magazine is written and produced by volunteers, most of who are operationally active, working full time in the security industry. The magazine is a product of their combined passion and desire to give something back to the industry. By subscribing to the magazine you are helping to keep it going into the future. Find out more >Newsletter:If you liked this podcast, we have an accompanying weekly newsletter called 'On the Circuit' where we take a deeper dive into the wider industry. Opt in here >The Circuit team is:Jon MossShaun WestPhelim RoweElijah ShawConnect with Us:Circuit MagazineBBA ConnectNABA ProtectorBritish Bodyguard Association

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year's baseline, and the goalposts never seem to hold still.  So the job becomes building a budget you can walk into the room with, own, and defend with conviction. To get there, Drew brings together Andrew Cox (Forrester), Lisa Cole (2X), and Alan Gonsenhauser (Demand Revenue). The conversation centers on tying spend to strategy, translating marketing into CFO-ready terms, and giving AI a role in the plan that the numbers can support. In this episode:  Andrew shares Forrester's view on moving past "last year plus X," building budgets around corporate objectives and campaigns, and forcing prioritization.  Lisa applies a zero-based mindset to business priorities, uses a 70-20-10 program mix for core, flex, and test, and frames marketing as an ATM of Audience, Trust, and Monetization.  Alan outlines the signals of strong and weak budgets, tying the majority of spend to growth campaigns and long-term value plans, and maintaining a year-round working relationship with the CFO. Plus:  Keeping tech spend in check, including guidelines for MarTech mix and contract flexibility  Positioning brand and PR in financial terms like pipeline influence, win rates, and pricing power  Responding to AI efficiency pressure by fixing workflows first and framing value in utilization, speed, and scalability  Why the budget should be the numerical expression of strategy, not a defense of legacy spend If you want to walk into your next budget review with a clear story, solid numbers, and conviction, this conversation will help you get there.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode of Molecule to Market, you'll go inside the outsourcing space of the global drug development sector with 20+ CEO/c-suite leaders from the CDMO space, who discuss the optimism levels for the pharmaceutical and biotechnology space for 2026.   Guests include: Christiane Bardroff, Chief Operating Officer (COO) at Rentschler Biopharma SE Philip Macnabb, Chief Executive Officer at Curia Kaan-Fabian Kekec, Partner at Simon-Kucher‘s Healthcare & Life Sciences division Dirk T. Lange , Chief Executive Officer at Pyramid Pharma Services Bruce Thompson, CTO at Kincell Bio Bill Vincent, Biotech Entrepreneur, CEO, Board Member Derek Hennecke - founder, investor, board member Matthew Bio, CSO at Cambrex & President, Snapdragon Chemistry Stephen Dilly, CEO at Sonoma Biotherapeutics, Bill Humphries, Chief Executive Officer at Medpharm Elisabeth Stampa, CEO at Medichem SL Philip Lee, CEO at GeneFab Kerstin Dolph, SVP of Manufacturing at Charles River Labs Eric Edwards, Chief Executive Officer at Phlow-USA Peter DeYoung, CEO at Piramal Pharma Ian Tzeng, Managing Director at L.E.K. Consulting Adam Siebert, Managing Director at L.E.K. Consulting J.D. Mowery, President CDMO Division Bora Pharmaceuticals Peter Belden President, US, Tjoapack   Molecule to Market is also sponsored by Bora Pharmaceuticals and Charles River Laboratories, and supported by Lead Candidate. Please subscribe, tell your industry colleagues and join us in celebrating and promoting the value and importance of the global life science outsourcing space. We'd also appreciate a positive rating!

What happens when you slow down, ask better questions, and resist the urge to rush to answers? In this episode, Bob 'n Joyce model a real-time reflection that sparks insight, tension, and surprising clarity for the year ahead. Using curiosity and inquiry, they pose a series of powerful questions to one another—questions designed to disrupt familiar thinking and generate fresh insights and “aha” moments. What unfolds is a candid, in-the-moment assessment of their current reality, paired with the creative tension between where they are today and what they hope for in the year ahead. You'll hear the pauses, the uncertainty, and the less-than-polished responses that come with doing this work honestly. Fair warning: this is not an easy or comfortable exercise. But it is a meaningful one. The rewards of slowing down, asking better questions, and reflecting together—whether with a team or across an entire organization—are well worth the effort. Come on in. Grab a snack. Welcome!

Find out how CEOs are planning to win this year amid a world of uncertainty.     As 2026 begins, CEOs are worried about uncertainty — in the economy, geopolitics, trade policy, supply chains, and more. What does the C-Suite Outlook 2026 survey tell us about how CEOs plan to grow and invest despite the headwinds?     Join Steve Odland and guest Dana M. Peterson, chief economist at The Conference Board and leader of the Economy, Strategy & Finance Center, to find out what's next for AI, which areas companies are investing in, and where CEOs are optimistic for 2026.     For more from The Conference Board:  Uncertainty and Opportunity: The CEO Playbook for 2026  The CEO Outlook for 2026—Uncertainty, Risks, Growth & Strategy  2026: A Year in Preview 

Will AI make us wiser or much dumber?In this solo episode, Bill Gallagher explores the growing role of artificial intelligence and how it intersects (and sometimes conflicts) with wisdom. As AI tools become more advanced, are we gaining real insight or simply outsourcing our thinking? Bill unpacks the nuances of what the future of AI really means. Topics explored in this episode:(02:30) AI Simply Can't Do It AllAI offers speed, volume, and convenience, but that doesn't mean it offers wisdom.Relying too heavily on tools can bypass necessary experience and reflection.Wisdom is earned through trial, error, and sometimes failure.(06:45) The Limits of AI in LeadershipAI can generate content, insights, and even strategies, but it cannot make judgment calls.The role of a leader is to see the bigger picture, understand nuance, source different opinions, and offer mentorship.Wisdom includes timing, empathy, and courage; none of which are codeable.(9:00) Should You Use AI? Make space to reflect before reacting.Use AI as a thinking partner, not a thinking replacement.Stay committed to learning through experience. There's still value there.Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://x.com/billgall

Welcome back for Season 6 of Redefiners! What better way to kick off the new year than introducing Russell Reynolds Associates' first-ever Chief Science Officer, Tomas Chamorro-Premuzic. And if that wasn't enough, Emma Combe from the Leadership Lounge joins Marla Oates for this special conversation. In this episode, Tomas shares his latest research on talent management, leadership development, and the human-AI interface. He'll explain why authenticity is overrated, how to use negative thinking as a positive force, and what leaders new in their roles can do to gain competence and confidence to be successful. He'll dig into AI and how people can stand out in a sea of technology while avoiding the growing problem of “AI workslop.” He'll look at how AI is impacting the traditional career ladder and what leaders need to do to develop young talent for future leadership roles. And he'll highlight the key leadership topics he's tracking in 2026. We'll also hear from Amy Scissons, RRA's Chief Marketing and Communications Officer, who will highlight a key AI challenge many leaders are only just beginning to notice.  Four things you'll learn from this episode: How to rethink authenticity and use negative thinking as a positive force What leaders new to their roles need to do to gain competence and be successful How to avoid AI workslop and how AI is impacting the traditional career ladder What are the key leadership topics Tomas is tracking in 2026 If you enjoyed this episode, you might also like these Redefiners episodes: The Leadership Lessons That Shaped Us: Celebrating 100 Episodes of Redefiners Leadership Lounge: How to Create and Maintain Impact as a Leader Banking on AI: How Goldman Sachs CIO Marco Argenti Is Rewriting the AI Playbook Leadership Lounge: Unleashing AI's potential: Are you ready to lead the charge? Talking Transformational Leadership with RRA's CEO Constantine Alexandrakis Leadership Lounge: How to nail your first year as CEO

Paul discusses the evolving role of facilities management in retail and mutli-site operations. He talks about how facilities have shifted from being an “invisible engine room” to a highly visible, strategic function.Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.On today's episode, we talk with Paul Walsh, CEO and Founder of Path2Max. Paul dedicates his time and expertise to mentoring others in the industry and helps them pursue excellence.TIMESTAMPS00:44 - About Paul06:51 - The built environment and retail13:55 - Where is the industry now?23:47 - Be proactive, not reactive30:37 - AI in the industry37:57 - Shifting consumer expectations41:34 - Avoiding burnout45:46 - Where to find Paul46:34 - Sid's takeawaysSPONSORServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKSLearn more about Path2MaxConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Stever is the former CEO and CMO of beloved ice cream brand Ben & Jerry's. David started with the company back in the early 80's, working as a tour guide at their factory in Waterbury, Vermont. Over time, David ascended within Ben & Jerry's, helping to grow the then start-up into an iconic, multinational corporation. Over the course of his decades-long career there, David led marketing initiatives, drove massive brand growth, expanded global market share, and helped facilitate reinvention and product innovation, all while keeping Ben & Jerry's social mission front and center. He joins Roy to discuss his journey from tour guide to C-Suite, the many learnings he took from founders Ben Cohen and Jerry Greenfield, the profound effect of pursuing a triple bottom line, and much more.        Highlights from our conversation include: David's initial interest in the ice cream industry and how it evolved into his career (1:32)Working with Ben and Jerry in the early days (3:50)Leadership lessons learned through periods of massive growth and scaling (6:13)David's strengths and keys to success as Ben & Jerry's CMO (8:48)What surprised him the most when he transitioned from CMO to CEO (13:48)What it means to do “business as unusual” (15:29)The influence of Ben & Jerry's blend of activism and commerce on his leadership (18:12)How David defines Ben & Jerry's unique culture and how he helped sustain it through the years and through acquisition (20:26)Successful hiring throughout Ben & Jerry's different phases (22:48)Qualities David sought in his top leadership team (27:40)What he believes is often overlooked when assessing prospective talent (28:47)David's next chapter and what he's most excited about in looking ahead (31:00)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

What really happens when nonprofit CEOs step out of the boardroom and into one-on-one conversations with their donors? In this episode of the Fit Fundraising Podcast, Roy Jones sits down with Michelle Porter, CEO and Co-Founder of Souls Harbour Rescue Mission, to unpack what she learned by personally meeting with key supporters—without a large fundraising staff or a formal major gifts department. Michelle shares how Souls Harbour grew from serving one meal to becoming a $17 million, multi-site mission, and how intentional, relational donor meetings from the C-suite transformed both donor engagement and internal culture. You'll hear practical insights on involving program staff in donor stewardship, shifting from fundraising to friend-raising, and discovering what truly motivates long-term supporters to give. If you're a nonprofit leader wondering whether major donor meetings are worth your time—or how to start without "doing it wrong"—this conversation will give you clarity, confidence, and a proven path forward. In this episode, you'll learn: What surprised Michelle most when she began meeting donors one-on-one Why major donor programs don't have to start with professional fundraisers How involving staff and clients strengthens donor relationships The most common motivations donors shared—and how to listen for them Why CEOs play a critical role in major donor engagement

How Performance-First B2B Marketing Drives Better Results Traditional B2B marketing and advertising are undergoing a major transformation in the age of AI and rapid technological advancement. With shifting market dynamics and budget cuts across B2B organizations, marketing teams are under pressure to do more with less and prove their impact on business performance and revenue growth. How can B2B marketers quickly adapt, demonstrate ROI, and establish a strategic role within their organizations? That's why we're talking to Keith Turco (CEO, Madison Logic), who shares insights and proven strategies on how performance-first B2B marketing drives better results. During our conversation, Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts. He emphasized the importance of data-driven insights to measure ROI, optimize media plans, and tailor messages to specific target audiences. Keith also highlighted the need for a full-funnel approach that leverages AI-powered personalization at scale, and integrating new channels like audio and video. Additionally, he elaborated on why understanding both personal and professional interests of buyers to shorten sales cycles and build brand affinity are essential. Keith stressed the value of creativity in performance marketing to maintain loyalty and differentiate top marketers. Tune in as he also shared some key findings of research conducted by Madison Logic and The Harris Poll on the future of advertising and the impact of AI on B2B marketing. https://youtu.be/DAYcJf7AlIs Topics discussed in episode: [2:09] How macroeconomic shifts and budget cuts are creating a “performance-first” approach. [6:12] Embracing AI: Moving from a reactive to a proactive stance in advertising.  [9:50] The consumerization of B2B: Why your next lead might come from a podcast or TikTok.  [13:15] The full-funnel advantage: Moving beyond fragmented tactics to a more unified data strategy.  [17:34] Communicating with the C-Suite vs. managers: Tailoring content for different “states of mind”. [22:27] Research insights: Why 73% of leaders see AI as the future of creative production. [32:12] Why abandoning brand for “just the facts” performance marketing is a mistake. Companies and links mentioned: Keith Turco on LinkedIn Madison Logic Transcript Keith Turco, Christian Klepp Christian Klepp  00:01 In the age of rapid technological developments in AI, traditional B2B, marketing and advertising are witnessing monumental changes with shifting market dynamics and budget cuts across B2B organizations, marketing teams will have to do more with less. So how can they achieve this and still be instrumental to organizational success? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Keith Turco, who will be answering this question. He’s the CEO of Madison Logic, which leads global account based marketing initiatives to help revenue driven marketers accelerate buying journeys with targeted, measurable strategies. Tune in to find out more about what this B2B marketer’s mission is. Okay, and here we are. Mr. Keith Turco, welcome to the show. Keith Turco  00:50 Thank you, Christian. Good to see you. Christian Klepp  00:53 Likewise, likewise. We had a great pre-interview conversation, and I’m really looking forward to this conversation. We got to buckle up a little bit, because there’s a lot to cover. There’s a lot to cover, but I think it’s going to be really interesting, relevant and pertinent to all those B2B marketers out there. So let’s, let’s dive right in. Keith Turco  01:11 Great. Excited to be here. Christian Klepp  01:12 All right, so Keith, you’re on a mission to help B2B companies succeed by delivering performance-first strategies across the full marketing funnel and performance-first, I think, is going to be a word or a term that we’re going to hear throughout this conversation, but for this conversation, let’s focus on a topic and unpack it from there, so it’s how B2B marketing teams can rapidly adapt to market changes and contribute to organizational success. So let me set this up a little bit, because that sounds like. that sounds a little bit generic. But you know, after after the description, I think people will understand what I’m talking about. So your company, Madison Logic, helps clients own the buying journey by creating lasting impact at every interaction with high value buying groups through data driven ABM. So let’s start off with this question, how have shifting macroeconomic conditions and budget cuts forced B2B marketing teams to do more with less? Keith Turco  02:09 Well inherent in the conversation, or the question is you’ve got less budget. You’ve seen lots of cuts come through either from a staff cutting perspective, you’ve got less people to help you execute against things, as well as less budget to spend on marketing. So what does that mean, and what are the implications? And how does our technology and our approach to market help. Everything from a performance first perspective allows things to be measured, and because you can measure, you can quickly calculate ROI, you can quickly optimize your your media plans, and you can also take a look at what your creative is and isn’t working and what’s working through from a content based perspective. So when you take a performance-first approach to your marketing initiatives, you have all the data at your fingertips to give you the insights and intelligence you need in order to hit the right targets and the right buying groups with the right message at the right time, and give you what you need to actually, really measure the impact and optimize on a regular basis to to prove the ROI that you’re trying to prove for the organization and support sales. Christian Klepp  03:19 Yeah, no, absolutely. And you touched on a lot of things there, which I think are going to be a to be things that are going to come up throughout this conversation. So things like calculating ROI, being able to measure. I mean, who doesn’t want to do that in the world of B2B, right? But how do you see a performance based approach? And I suppose that’s the next question. How does a performance based approach help companies to adapt to, well, a lot of these market changes, and I know that’s a bit of an understatement, because market changes, it’s so broad and multifaceted, but how does it help to address these changes? Keith Turco  03:51 First and foremost, I think access to data allows you to test and learn, what’s working, what’s not, against what buying groups. I kind of mentioned it a couple of minutes ago. But if you’re looking at what’s working against which target segment, what messages make the most sense, what content are they looking for? And then on top of that, you have a buying group. Each of those groups contain multiple levels of executives and employees. So are they all consuming the same message. Can you sub segment that buying group into different categories that consume different content, that allow them to actually understand the full picture that you’re trying to communicate? And then obviously prove out ROI? I think the other thing prove out ROI is a big statement. What does that mean? What are the KPIs? They’re different for each customer that’s out there, right? So what does ROI mean to one organization versus the other? And by allowing yourself to test and learn and gain the insights that you you’re looking for, you can prove out ROI in different ways. Ultimately, the ultimate ROI is reflected in sales, right? But. Some clients will work with us on visits to website. Other clients will work with us on appointment setting. Other clients will look at, you know, number of interactions. And then lastly, of course, looking at ROI from a sale based perspective and what they’re selling, Christian Klepp  05:18 Absolutely, absolutely. And we’re certainly going to talk about the buying committee a little bit later on in this conversation. The time of this recording is at the end of 2025 and you know, I have to ask you the question about AI, and I know you your company has done some research about that, and we will look into that a little bit further on. But because you’re talking about accessing data and analyzing and aggregating data, and how does, how has technological advancements, also in the form of artificial intelligence, perhaps help that process, but also threatened B2B marketing in a way? Keith Turco  05:56 I don’t think I ever view it as threatening. I’ll always look at AI as a form of enhancement and allowance to optimize and go to market. I think probably a future question you’re going to ask, I might actually jump to it as well from an AI perspective. Keith Turco  06:12 But the impact of AI on advertising and marketing, and how is it playing a role in performance marketing? AI allows itself and lends itself to really impact performance marketing, having been and being been at, and being a fan of and student of advertising. To me, I think that AI allows us to lean in a bit more. I think we should continue to ask ourselves those questions. But the core approach from the creative side of things will still be there. What AI will allow us to do in the performance marketing world is lean into what I was referring to earlier, which is test and learn. What messages based on which audience. How do I sub segment, buying groups? How do I sub segment, even some of those additional segments, and in an effort to not spend so much time adapting creative to those sub segments or geographies or different business units inside an organization, right so each of those things allows, or would benefit from having a much more tailored approach to communications and AI should be leveraged from that perspective to lean into those kinds of things, helping you with testing and learning, helping you with sub segmenting, helping you with geographical segmentation, business unit segmentation, those kinds of things, you know, there’s multiple BU’s that are buying groups inside of a large technology organization, right? So to message them all the same would kind of be silly. Christian Klepp  06:12 Please, please. Christian Klepp  07:48 Absolutely, absolutely. Yeah, perhaps the better. But the better term, as opposed to saying threatening, is, how is it impacted B2B marketing might be a might be a better way of looking at it. Keith Turco  07:57 Yeah, I think, I think exactly that point, right? It’s impacting everything. But what I challenge everybody, when they say, oh, AI is going to threaten or kill or do, is like, Well, how do you embrace it, and how do you give it a hug, and how do you leverage it to evolve your approach from a marketing perspective, versus to get nervous about it and be more proactive instead of reactive in your approach to AI? Christian Klepp  08:23 Absolutely, absolutely so based on what you’ve said, like, what would you say are some of the key pitfalls that B2B marketing teams should avoid, and what should they be doing instead? Keith Turco  08:32 Really understanding what their ROI is, who the buying groups are? I know we keep coming back to that, right? But I think B2B marketers are also really focused on what their BDRs are up to and what kind of lead generation they can they can provide to their sales organizations. And I’d say go a bit further than that, right? It’s not just lead generation from a content syndication perspective, it’s a full funnel multimedia approach. We talk about this also, I think, in upcoming questions Christian because we prepped for the meeting, but the buying group is 7 to 10 people, and are you hitting the right people at the right time with the right message? So I think it’s important to take a look back at certain aspects of how you’re approaching your your marketing initiatives as you really unpack the strategy and look at things I don’t know if I answered the question though. Christian Klepp  09:38 Yeah. I mean, it’s basically about like, you know, these are the things that B2B marketers should be paying attention to. These are some of the things that they should be avoiding, right? And keeping the conversation constructive, as it were. Keith Turco  09:50 Yeah, and I think it’s important to set the KPIs for campaigns, optimize your media plans, and then multimedia, when I talk about that, specifically, multi-format. We’ve talked about what channels in the B2B space that might not have been tapped in the past, should be tapped, right? Some of the research we’ve done with with Harris poll also talked about the consumerization of the B2B space. So what mediums working in the B2C space that we can move over to the B2B space, which is why you’ll see that we launched audio earlier this year in our platform. But video is obviously a big play as well. So the B2B space is leaning into the TikToks and YouTubes of the world as well as audio. So video and audio are also mediums. I think it’s important for the B2B landscape to take a look at. I guess we’ve dubbed it B2B2C. Right at the end of the day, we’re all people that are consuming media, making business decision. Christian Klepp  10:54 Absolutely, absolutely. And I’m sure you’ve come across this camp, because I certainly have that basically, really want to draw that line in the sand and say, No, you know, that’s not transferable. You can’t use those same tactics in B2C, I tend to disagree, because it, like you said, like, it really, it really depends. It really depends also on the vertical you’re talking about. And going back again to who are we targeting with this, right? And that might be also you brought it up, one of the pitfalls is, like, you know, the lack of understanding of who you’re targeting. Because in B2B, it tends to be people in that buying group, right? Keith Turco  11:30 I think it’s important to recognize, you talked about tactics. Which tactics are people consuming and in a previous life, in a previous world, we called it the at work state of mind. And I think in the post covid era, you don’t work nine to five anymore, right? So when we talk about tactics and understanding your target and bringing those two things together, I might be on the treadmill in the morning listening to a podcast, still thinking about work, right? It’s not because I’m not at a desk or in the office anymore. Where should I hit them and why? And I think it’s important as we look at firmographics, we should also look at personal demographics of the buyers and the business decision makers. And, you know, marrying both demographics and firmographics will help figure out what the optimal media mix is. So on the drive to work, on the treadmill or the elliptical right, watching a video, listening to a podcast, you know, multi screen. So obviously, I’m sitting here with you with my phone in one hand, a big screen to the right on the other, and looking at my laptop. So, you know, people that multitask and/or consume different ways on different screens at different day parts. So it’s a combination of consumer and B2B, and the melding of the two come together, understanding that it’s not just a tactic B2B tactic play, but it’s a it’s a personal demographic in that decision maker and where they are. Christian Klepp  13:01 Yeah, yeah. No, that’s absolutely right. In our previous conversation, Keith, you talked about how the full funnel approach is critical in the B2B space. So please share with us what you would like more people to understand about this approach. Keith Turco  13:15 Yeah, I think I’ll talk about it from a Madison Logic perspective in particular. So from an activity based perspective, full funnel activity allows us to measure holistically and easier. You can absolutely measure it in a… there could be full funnel, but fragmented full funnel versus one system full funnel, which is Madison Logic’s full funnel, we partner with agencies and clients alike, to do some tactics in our funnel and some tactics outside of our funnel. Either way, full funnel is critical, because you need to hit 7 to 10 times to 7 to 10 buyers. So that’s a minimum of 50 communications that go out there, whether it’s inside a single platform, like Madison Logic or in combination with other platforms outside. So we can do both, and we work with both. The reason why we like full funnel in in our platform is that, again, it comes down to insights, intelligence and data. We’re not saying that your entire media spend should be spent in our funnel, but showing a full funnel activity of audio, display, CTV, content syndication allows us to gather the insights that you’re looking for, the data that you’re looking for, that then allows you to optimize your media mix, either inside of our funnel or next to our funnel in conjunction with it. Some of our clients will, you know, leverage our content syndication only. Others will do content syndication and display, but still by audio and video outside of it, and then others will do all for what we’re being leveraged for specifically is inside of a smaller subset, which is a test and learn, we can show which media mix works optimally against which segments and which targets by client, and then our agency partners, or our clients in particular, will take that media mix and then apply it to their entire media spend. So that’s what when we talk about full funnel, it’s also guaranteeing overlap at the account level and the individual level inside of our funnel. So it’s important that data is collected and then leveraged in a larger way. Christian Klepp  15:31 I hope I’m not trying to oversimplify what you just explained. But the way that I understand also like full funnel approach, the reason why you recommend that approach is also because of the way that people consume content differently and meeting them where they’re at, and also because we know that the buying committee, and we’ve all seen the diagrams, right? Like the diagrams of how the B2B sales envision, the target audience to assume to consume the content and the way they really do. And it’s really a haphazard diagram, isn’t it? Keith Turco  16:00 It’s no longer linear, right? Christian Klepp  16:04 No. Keith Turco  16:04 I think we approached it that way, but we’re finally admitting that it’s not. And I think your point’s really great in so much as you know, full funnel and buying groups, and again, there are groups, but each each group consists of 7 to 10 people that have different media consumption habits, so it’s important to hit them where where they are, and understanding that, and allowing, if you do a multi channel approach with us and we collect the data, we can say these sub segments of your buying group are consuming media on video, display and email. This sub segment is consuming on display video and content syndication, right? So it allows us to really provide the insights and intelligence needed to optimize the reduced spend that you have to better garner the ROI that you’re looking for.   Christian Klepp  17:02 Yeah, yeah. No, exactly, exactly. You’ve talked about it a little bit already, but like we know that in B2B, we’re mostly dealing with, as you said, a buying committee consisting of anywhere between 7 to 10 people. They all have different roles and responsibilities, different motivations for either using or not using said service provider or said approach. So how can teams implement, I would say B2B marketing initiatives that strategically address the buying committee’s concerns and questions. Keith Turco  17:34 It’s really gaining… I keep on going back to the same two words, and I apologize if I sound repetitive, right? But the insights and intelligence are critical to understand the buying groups, what they’re looking for. Let’s dissect it a little bit, right? So if you were to look at the top of the buying group chain, you’ve got C suite executives. Those C suite executives consume media in very different ways because they have very different schedules and are on the road quite a lot, so they’ll be listening to podcasts more than they’ll be watching a CTV kind of application that most will probably want to watch on a bigger screen versus a smaller screen, right? So it’s understanding which businesses decision makers are interested in what categories, right? So you’ve got C suite that sit across multiple views. You’ve got manager levels that are really focused on one specific business unit that will play very differently than, and the messaging to them will play very differently than a C suite person that is across multiple and then they tend to consume media in very different ways, both as individual people as well as from a professional standpoint. The more busy road runner type consumes media and snippets. And you know, we also talk about thumb stopping creative and thumb stopping messaging, because we know that they’re on their phones more than they are on an iPad or a laptop. So the insights that you get from that and the intelligence that you get from that data collection will help you be that much more effective when targeting different individuals inside of a buying group. Christian Klepp  19:16 And it’s also, I would say, about trying to close that trust cap, right? Because there is especially B2B, there’s this whole notion of like, people tend to trust slower, for lack of a better description. So there’s that effort, through that approach, to try to like, build that trust, build that credibility. Because it does take time. This isn’t something where you know they have to make a decision in 48 hours, right? It takes, it takes much longer. Keith Turco  19:42 And I think important, when you close the trust gap, you shorten the sales cycle. So when you shorten the sales cycle, it’s much quicker route, quicker route to ROI, that’s proven by both the marketing and sales team. So the quicker the trust gap is closed, the quicker the cycle happens. Christian Klepp  19:59 Exactly, exactly so. And based on that, like, what role does a performance based approach play in winning over the different members of the buying committee? And you’ve touched on some of these aspects already. Keith Turco  20:13 Again, that the knowledge that you gain from performance based approaches. Everything is measurable, right? Let’s pause for half a second there when we talk about performance marketing, which is obviously next gen of… it started as database marketing and then went into one to one marketing, and then it went into digital marketing, and now it’s performance marketing, because everything is measurable, the insights you collect from that absolutely make a difference, whereas traditional old school advertising of the 70s, 80s and even somewhat 90s was, let’s just hit them with a big message, right? I think it’s important to talk about performance marketing being branded response. Everything you do should both build a brand and elicit a response. So we’re not saying performance marketing at the risk of neglecting branding. We’re saying performance marketing inclusive of branding in the marketplace, so the loyalty and familiarity come to play. Christian Klepp  21:17 Yes, yes, exactly. I was going to say, if you were going to throw a brand out the window like Don Draper would come back and say, Hey, man… Keith Turco  21:25 Absolutely not. Brand is critical, because you are obviously to your point play on the loyalty side, right? And you know, affinity plays a big role in previous experience with existing brands, and people are loyal to certain brands, so we’re not throwing all of the traditional advertising metrics out the window either, but everything that, everything that we put in the marketplace, should play a dual role of building a brand and eliciting a measurable response. Christian Klepp  21:54 Yeah, that’s it. That’s it. So for this next question, not trying to scare anybody, but you guys did conduct a lot of research together with Harris Poll, and you came back with some really interesting figures, right? So one of them that you did together with Harris poll was shows that nearly 73% of marketing decision makers believe AI generated creative will define the future of advertising. So how will that fact alone replace traditional advertising as we know it? Keith Turco  22:27 I don’t think it replaces. I’ll go back to the same answer that we started at. I think it enhances, right? So 73% of the respondents absolutely see AI playing a role in their marketing and advertising, and it allows them to learn from the data that they collect, adapt and make changes quickly. It allows them to take into consideration geographical differences and business unit focused differences. It also allows you to take on the demographic insights, not just the firmographic insights, right? So if I know that Christian is living in Europe and is focused on certain business functions, but in his personal life, also likes to ski or golf, I’m oversimplifying it, right? But AI allows you to say, Oh, well, this visual will appeal to Christian. This cultural nuance and difference will appeal to Christian, and it allows you to hyper target in a much different way. That is we’ve advanced to that, had advanced to that pre AI, but it was a bit more manually intensive than it will be and is today from an AI based perspective. Christian Klepp  23:40 Now that you’ve explained it that way, that hopefully puts some of these doubts or fears a little bit to rest, because it’s an it’s an enhancement, or it should be viewed and treated as an enhancement mechanism, rather than a complete like disruption. Keith Turco  23:53 Absolutely, and that’s where, when I started, there is still a world where creativity is paramount, and that’s at the original conceptual stages, right? But what would take us months to make international adaptations and/or having three or four different pivot tables come together to say this creative with this copy block against this target audience with this message, so it’s the confluence of data that allows for easier output, from an AI perspective, to make it much more tailored to the desired consumer of that content. Christian Klepp  24:34 This same report that I mentioned previously, it also mentions that about 90% of companies are exploring new ways to reach audiences, and you did talk about that so but again, what are some of these channels and how will they impact the B2B marketing moving forward? Keith Turco  24:48 Yeah, first and foremost, you’re looking at social as a new avenue beyond the B2B LinkedIn social perspective, which plays a significant role in the B2B campaigns, but it’s also figuring out where Christian or Keith are consuming in their personal lives. So it’s not shocking that if you’re on Tiktok or Instagram or on our YouTube channel, that you’ll see some B2B messages that are out there. Early on, we knew from an event based perspective, that lots of business decision makers were watching golf, watching tennis. So sports has always and will continue to play a role, even in the B2B space. But it’s a good example of finding your consumer interests and where they overlap with your business interests. And it’s the same kind of thing from from that perspective, as well as understanding. I keep going back to the same message of Right place, right time, right audience, right segment. But so when you look at the new mediums, or the consumer based mediums, you know it’s understanding that where the personal interests come together with professional interests, and are they on Facebook? Are they on Instagram? Are they on YouTube? Are they on X and where are they playing, and how are they playing in those spaces, and where can I get the overlap? And, you know, from a business and personal perspective, also going back to day parts, right? Are they exercising on the treadmill at 5am, 6am, seven, 7am? Are they doing it in the PM? Are you catching them on their drive to and from the office? Maybe not five days a week anymore, but three days a week, right? Understanding, it’s funny, but you know, even dissecting the day of the week and how you you you buy media and how you serve it, right? So we know that if people are hybrid, they’re most of the time, they’re in the office Tuesday, Wednesday, Thursday, and not necessarily in the office on Mondays and Fridays. So you might catch them in different aspects of different parts of the week as well, day parts days of the week. Christian Klepp  26:56 It’s really interesting that you bring that up, because I had a gentleman on a little bit earlier this year that spoke about what he called Time of Day Marketing, and what he meant by that is like, is Keith the same person, or does he consume the same content, as an example, right at lunchtime, in the afternoon or or in the evening, before it goes to bed? And knowing that, and it’s going back to your ability to analyze and aggregate that data and spot these trends, right? That will help people to determine, Okay, so based on this time of the day when this person is consuming that content, what would be the best and most effective channel to use to reach out to said person? Because it could be a different channel. Keith Turco  27:35 Yeah, definitely. And I think looking at, we called it day parts, right? It’s what day part makes the most sense against which target audience. And it’s it is especially now, because we can gather that information and see when they’re consuming so going back to your earlier questions around performance marketing. Used to be, let’s just run it and see. You know that you would, we would always buy media in day part, and you could even buy it, obviously, from a program based perspective, so you’re but really dissecting and understanding which day parts individuals from the buying group consume media to your point, am I during lunchtime? Am I toggling off of my business channels and onto my personal channels. And that’s where I think to the point you made, and the point I made, that’s where it comes together, is personal demographics associated with firmographics and business decision makers, and where we can find them in their personal lives, not just their professional lives. You don’t just work between the hours of nine and five anymore, and you don’t just think about work between the hours of nine and five. Christian Klepp  28:44 That’s it. That’s it. Yeah, Keith, I had one follow up question for you, and I know that this isn’t really social media, per se, but what’s your take on Reddit, and how significant Do you think that is to B2B? Keith Turco  28:52 I think it’s it’s making, it’s making a play in the B2B space, absolutely. And I think we’d be remiss not to understand the impact it has on the B2B space. Finally, I have just asked the team to double click on Reddit, literally in the last couple of business days, to see what you know, what the impact of Reddit can be, and can it be measured in the B2B space. So I definitely think. Man, I don’t know if I would classify it as a social channel, but it’s kind of a publishing social. It’s kind of a little bit both. Christian Klepp  29:29 It straddles that those worlds, as I like to call it, right, like, it’s a little bit. Yeah, it’s hybrid. There you go. There you go. Absolutely. Okay. So again, in our previous conversation, you mentioned that the most effective B2B campaigns will be ones that combine AI driven insights with creativity and multi channel orchestration to deliver personalization at scale. So that’s a slightly different take to what you said earlier. So could you. Please elaborate on that a bit. Keith Turco  30:01 The personalization at scale, I don’t know that I view it as different. I kind of view it same, right? Christian Klepp  30:08 Same, okay. Keith Turco  30:09 Because it allows you to personalize based on the different data points that you collect and information that you collect from performance marketing, right? So personalization at scale allows me to say, okay, Christian is different than Keith, who’s different than Joe, who all work in the same organization might make might overlap with 80% of their business decisions, and 20% will be standalone. So performance marketing is, if done properly, is personalization at scale. It allows you to scale on a much bigger level, to ensure that you can have the sub segments be personalized, and have the information that you serve up to them resonate based on their personal interests and business interests. Christian Klepp  30:56 Yeah, absolutely, I guess the trick. And you’ve probably seen this happen to this, there’s companies out there that are using the personalization at scale, or they’re approaching it the wrong way. I would say they try to go in under the guise of personalization, but what actually is a bit more of a veiled sales pitch. Keith Turco  31:13 I agree, and I think that if you, if you can really tap into where the world comes together, of personal and professional interests and apply that to the individual customer or consumer. You can truly personalize on what makes it tick, and I think personalization at scale isn’t just a creative comment, it’s a media comment, right? It’s I can personalize the media journey based on how I know Christian is consuming media throughout the day, so it’s where content and creativity match media consumption. Christian Klepp  31:49 Absolutely, absolutely okay. I’m going to ask you a soapbox question, if that’s okay with you. So let’s zero in on the topic of performance marketing, because that is your area. What is the status quo in performance marketing that you passionately disagree with, and why? Keith Turco  32:12 From a B2B performance marketing perspective, I think we talk about right place, right time, right message. And I think the status quo is that creative doesn’t matter, because if you serve the right message to the right person at the right time, creative won’t make an impact. And I’ll go back to branded response. I think the status quo is creative doesn’t play as big of role as it used to, and I would disagree, I talked about thumb stopping. You have to get people to stop, right? Because people are constantly scrolling and they’re being barraged with message after message after message. So what will resonate? And I do think that, you know, building a brand that has integrity, that creates loyalty. So to me, it’s the proper balance of brand and demand, or branded response that should be looked at again. I think we’ve probably taken a 10 year hiatus from that, and it was just about right message, right time. And it worked because it was thumb stopping at the time. But given the overload of messages, and exactly what we’re talking about, Christian of hitting people in their personal lives with professional messages, there’s an overload of messages that happen. So it’s kind of bringing all of your the soapbox questions, bringing all of your questions together, right? Which is what it’s intended to do. So it’s funny, because you you know you can absolutely understand that you can shorten the sales cycle by creating brand affinity. You talked about, is AI a threat to advertising. Actually, it’s an enhancement, because brand, to me, in my mind, still plays a significant role. And it’s bringing the two worlds together that will differentiate the top notch marketers of tomorrow. Christian Klepp  34:08 Absolutely, absolutely. And it goes back to something that you said earlier. I mean, this whole ecosystem is in a constant state of evolution, so marketers better learn to quote what you said, to embrace it, rather than to push back at it, right, or to push back on it, right? Keith Turco  34:24 I think the key is evolution. It’s not abandonment, right? And net new activities, right? So email was an evolution of direct mail. This display was an evolution of, you know, the 15 second video kind of thing, right? It’s how do we evolve, leverage what we’ve, what we know and what worked, and evolve it to make it better? It’s not necessarily, in my mind, a replacement of, sure, will it take the place of certain aspects of things, absolutely, but how can you use it to enhance and add versus feel threatened by it? Christian Klepp  35:03 Absolutely, absolutely. Keith, this conversation was dynamite. Thank you so much for coming on and for sharing your experience and expertise with the listeners. Quick introduction to yourself and how folks out there can get in touch with you. Keith Turco  35:15 Sure. Keith Turco, CEO of Madison Logic, you can find me on LinkedIn. Would love to talk to you about your business needs and how we can help you from ABM perspective. Christian Klepp  35:27 Fantastic, fantastic. Once again, Keith, thanks so much for coming on the show. It was a pleasure. Keith Turco  35:33 Thank you, Christian. You have a great day. Christian Klepp  35:34 Thanks. Bye bye.

Leadership often comes wrapped in glossy language—vision, impact, influence. But behind the brochure lies a messier truth. In this episode, we step into the stories executives rarely tell: the moments that looked impressive on paper but felt anything but behind the scenes. - That “C-suite moment” that checked every box—except the one labeled fulfillment - The disconnect between expectations and reality, and how leaders navigate the emotional fallout - The conversations you wish you could have had, but didn't - And the quiet recalibrations that keep you grounded when everything around you feels off-script This episode moves past the polished narrative and into the lived experience of executive leadership. If you've ever felt like the role didn't match the promise, you're not alone—and this conversation proves it.

Are we too busy to think or just out of practice?Scott Burgmeyer and Tammy Rogers dive into one of the most overlooked skills in today's workplace: thinking. From the rise of “non-thinking” archetypes to the danger of lizard brain decision-making, they explore why so many leaders and employees are stuck in reactive loops; and how to break out of them.Scott shares his signature Swiss cheese analogy to explain how systems thinking can prevent blame culture and improve decision-making. Tammy reframes the idea that "there's no time to think," showing how intentional reflection is a competitive advantage. If you want to lead with clarity, think more critically, and get better at making decisions that matter, this episode will give you the tools and mental models to start.Topics explored in this episode:(05:15) Critical Thinking Skills -- A Dying Art?*Tammy asks the important question of ‘why aren't people thinking'?*What is ‘Thinking' really? Scott explains*Tammy shares some common ‘non-thinking' archetypes.*Having a thought vs. thinking are two very different things.(14:00) Moving Out of Lizard Brain Thinking*It's important to ask growth questions: What worked/what didn't work.*Recognizing your logical fallacies is how you grow.*Apply the ‘learning/thinking' lesson in other areas and categories of life.*What's more likely to go wrong? --Some people take this the wrong way.(22:10) The Swiss Cheese Analogy*Scott shares his swiss cheese analogy and how it connects to thinking.*We sometimes find scapegoats to shift blame on instead of the actual system that lead up to the mistakes.*Our brains fill in the gaps and make assumptions all the time.*Although we frequently notice subconscious and intuitive cues, we tend to ignore them(34:30) I Don't Have Time to Think*Things are just too busy to slow down just to think? Tammy reframes this perspective.*Thinking is all about expanding value to you and those around you.*You're rewarded by how quickly and how WELL you make decisions.Thanks to Scott Burgmeyer & Tammy Rogers for being on the show!Connect with Scott & Tammy: https://www.becomemoregp.comScott's LinkedIn: https://www.linkedin.com/in/burgy/Tammy's Linkedin: https://www.linkedin.com/in/tammerarogers/Book: Think: The Road Less Traveled by Scott Burgmeyer & Tammy RogersBill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshopBill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoachVisit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the...

In today's episode, Bob ‘n Joyce reflect on the start of a new year and the importance of pausing to renew and reset our intentions. Many of us begin January with resolutions to improve our health, habits, and overall well-being. Thoughtful organizations do the same—taking time to reflect on what's working, what's not, and what truly needs to change. In organizational development, this process is often called a reset. Bob ‘n Joyce explore one proven methodology—the Future Search Conference—that helps teams and organizations step back, make sense of their current reality, and align around a shared and preferred future. Why does a structured approach to an organizational reset matter? Because good intentions alone rarely lead to lasting change. Most personal New Year's resolutions fade by Valentine's Day, and organizational change efforts face the same risk—many stall, lose momentum, or fall short of their goals. Whether you're setting personal intentions for 2026 or leading a team that needs a thoughtful reset, this episode offers practical insights to help turn reflection into meaningful action. Come on in. Grab a healthy snack. You're welcome here.

Most people think they're stuck because the market is crowded or the timing is bad. But there's a more uncomfortable reason promotions keep slipping past otherwise strong leaders.   It has nothing to do with effort, ambition, or even qualifications. It's about a blind spot that shows up long before interviews start, and quietly disqualifies people without them realizing it.   Once you see it, you can't unsee it.   And it explains why the same roles keep going to the same types of candidates. I covered this in this 18-min episode.   P.S. If April 2026 is your target for a Sr Dir, VP, or C-Suite offer, this is the strategy session that makes it possible. This Masterclass is live-only, no replays. Register here → https://www.intelle.us/masterclass-registration   FREE TRAINING Register for The Catapult Your Career Bootcamp (http://thecatapultbootcamp.com) WORK WITH US Join the Catapult Your Career Program (http://cycprogram.com) GET IN TOUCH Linkedin: https://www.linkedin.com/in/stellaodogwu/ Instagram: https://www.instagram.com/_intelle/ Email: contact@intelle.us    

Jess Lindgren is a longtime C-Suite assistant, and host of the Ask an Assistant podcast. In this Ask an Assistant spotlight episode, Jess talks about finding EA communities online.Show Notes -> leaderassistant.com/357 --In-person meeting planning can be a lot to manage. That's where TROOP Planner comes in. TROOP Planner is built to make life easier for busy assistants like yourself. Whether you're organizing an executive offsite, department meeting, or team retreat, TROOP keeps it simple, fast, and organized.Visit leaderassistant.com/troop to learn more! --Eliminate manual scheduling with YouCanBookMe by Capacity's booking links, automated reminders, and meeting polls. Sign up for a FREE trial -> leaderassistant.com/calendar.More from The Leader Assistant... Book, Audiobook, and Workbook -> leaderassistantbook.com The Leader Assistant Academy -> leaderassistantbook.com/academy Premium Membership -> leaderassistant.com/membership Events -> leaderassistantlive.com Free Community -> leaderassistant.com/community

From Coca-Cola to McDonalds ~ Artist. Entrepreneur. Author. Servant Leader CEO of "The Why Not Win Institute" :These are just a few words that describe Larry D. Thornton, Sr. You could also call him a game changer, teacher and team player.  Even though there are many words to describe Larry's prowess leadership, hearing his life story puts everything in perspective.Growing Up in the Segregated South to go to Game Changer was not without adversity BOTH socially & because of race perceptions, However, his Mom & Many Mentors taught him interpersonal relationship skills that helped him see a bigger picture  on solving obstacles so he & his team could become winners in Business & Life.Thornton's artistry and work ethic got him attention at Coca-Cola, both for the good and the bad. He had to figure out a way to navigate this new world, where higher-ups praised him but co-workers reminded him of his “blackness” by drawing a noose in his workstation.  He persevered by learning to appreciate and embrace diversity, people resources, and conflicting opinions. While his success grew at Coca-Cola, Thornton did the unthinkable: set out to be the first African American to own a McDonald's franchise in Birmingham. This thorny journey was peppered with threats, attempts to thwart his mission and a marriage he could not keep from falling apart. He absorbed the “try, try and try again” motto, and came to see that failure was a prelude to feasting upon the sweet fruit of success. Thornton made up his mind that he would spend each day on a mission to show his unbending gratitude for his life and its benefits by fostering a supreme attitude and maintaining consistency in vision, purpose, and an unwavering commitment to principles. Thornton's journey from Madison Park, Montgomery, has been a long one. “Why Not Win?” reflects on his most useful lessons and the anecdotes associated with them He teaches Success Principles of Leadership at his "The Why Not Win Institute" launched  with Dr. Zillah Fluker in November of 2018 and in the last several years has been delivered at more than 20 colleges, universities & corporations. Find out more at:~ LarryThornton.com© 2026 All Rights Reserved© 2026 BuildingAbundantSuccess!!Join Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

Are you ready to break free of the limits that are holding you back?  Join us for an inspiring conversation Tune in with Radio Shows Hosts Greg and Tisha Marie Cain, JD, CHt on Beyond Mindset Limits. Discover how mastering your mindset, navigating legal challenges, and publishing a book can propel your business, brand, and life forward.   Moments with Marianne airs in the Southern California area on ABC News Radio KMET1490AM & 98.1 FM, an ABC Talk News Radio Affiliate!  https://www.kmet1490am.comGregory Alan Cain is a retired California Correctional Peace Officer and United States Navy veteran, with a distinguished 25-year career at Mule Creek, Folsom, and San Quentin State Prisons. He now serves as the Chief Operating Officer of Cain's Legal Support and Cain & Co. Publishing, where he is an international published author and continues his work in law as an Officer of the Court. https://www.cainslegalsupport.com/Tisha Marie Cain, JD, CHt, is an executive counsel, c-suite breakthrough mindset coach, clinical hypnotherapist, and multiple #1 bestselling international author and artist who helps people rewire their subconscious, release emotional weight, and transform their relationship with money, power, and self-worth. She works with a wide range of clients, including Fortune 500 executives and visionary leaders, guiding them through deep mindset work, and subconscious healing, for self-liberation. Tisha Marie Cain is highly sought after for her work in elevating executive mindsets with clarity, confidence, and strategic vision to convert opportunities into measurable advantages. To schedule your private appointment visit: https://tishamariecain.comFor more show information visit: https://www.mariannepestana.com/

John talks with Howard Pearl — CEO of CARS (Charitable Adult Rides & Services), longtime C-Suite executive with over three decades of leadership experience, Harvard Business School OPM alumnus, serial entrepreneur and turnaround specialist. CARS is a nonprofit organization that helps other nonprofits raise money by running vehicle donation programs for them. Listen to this episode to learn more: [00:00] - Intro [00:55] - Howard's bio and backstory [04:04] - Framework for building the right workplace culture [08:41] - Business success is all about relationships [10:56] - The mindset of people working in nonprofits [16:27] - How CARS works behind the scenes [19:35] - How Howard expanded CARS [21:33] - Knowing when it's time to train someone else and step aside [26:47] - How CARS operates differently from other nonprofits [27:19] - Running nonprofits like real businesses [30:02] - ISO-certified and NAV for transparency and trust [31:55] - The 80/20 cost-sharing model NOTABLE QUOTES: "Nobody works for me, because people do things for their own reasons, not for mine. So I have to understand what their reasons are." "You can teach anybody how to turn a machine on and off, but you need a great culture to make sure that that machine keeps running." "If cost is the reason that somebody comes to you, it's the exact reason they will leave you." "Trust can only be there if there's integrity. Integrity can only be there if there's respect by experience." "The real joy is in the act of giving, not the gift." "In order to be great in business, it actually starts at home. Because life and business are all about relationships. Anyone who thinks business is about money misses the mark." "If you can't grow, then you've got to go. Once you hit your limit, or once you're bored, or once you are no longer interested, you need to know it's time to train somebody and move on, and give somebody the opportunity to make it even bigger and better than you did." BOOK MENTIONED: The Gratitude Diaries by Janice Kaplan (https://a.co/d/fvZntwy) USEFUL RESOURCES: https://www.careasy.org/ https://www.linkedin.com/in/howardpearl/ https://www.linkedin.com/company/charitable-auto-resources/ https://www.instagram.com/cars_charitableadultrides/ https://www.facebook.com/howard.pearl https://www.facebook.com/carsorg/ https://x.com/charitableauto CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

It's time once again to join the C Suite of HRP Associates to discuss the previous year. We've got 2025 highlights, rookie of the year shoutouts, what we expect 2026 to bring, and a special message from each member of senior leadership. Join us as we bid 2025 farewell. A reminder that our Play Hard segment is also available in video form! Watch that on our YouTube Channel. Make sure you subscribe, give us a review & check us out on social media!YouTubeLinkedInInstagramTwitterFacebookWebsite

Bobby Bray brings his perspective from more than 20 years in banking and consulting with Capital One, Oliver Wyman, and Regions Bank. The retired Navy Captain with four commands talks about strategic decision-making under pressure, working with Fortune 150 C-Suite executives, and the rigor required in FP&A. He says: “To use an aviation term you need to be able to follow the drop of gas through the engine and understand the different cogs in the engine that turns a drop of gas into thrust, but it also is what turns raw data into usable analytics on the back end.” In this episode  A Truly Non-Traditional Path to Finance Commercial banking as the most educational finance job Discipline and rigor in FP&A Cloud infrastructure changes in the past 7 years  The rigor of a capital market stress test  Explainability of AI in finance 

What does it really take to go from a Miami drug hustle to leading a global tech company—without sight, privilege, or a roadmap? Prepare to have everything you ever thought you knew about grit, grace, and success put to the test!In a world that still struggles to see beyond labels like “disabled,” “ex-con,” or “minority,” Mike Calvo's story breaks the mold. This episode isn't just about overcoming the odds—it's about redefining them entirely. If you're tired of the same recycled DEI narratives and want the real story behind resilience, leadership, and purpose-driven success, this is your episode.Why You Must Listen:Get an unfiltered look at how one man turned struggle into strategy—and built a legacy along the way.Learn why many modern DEI initiatives fall short, especially for those society often ignores.Discover how adversity, grit, and vision created a business model that serves the underserved.Ready to Fuel Your Own Journey?Press play to hear Mike Calvo's wild, bold, and brutally honest journey from the streets to CEO—this story will challenge everything you think you know about success.Hey, it's Kevin!I hope you enjoyed today's episode! If there is ever anything I can do for you, please don't hesitate to reach out. Below, you will find ALL the places and ALL the ways to connect!I would LOVE to hear from you! Send me a Voice MessageWant to be a guest on GRIT, GRACE, & INSPIRATION? Send Kevin Lowe a message on PodMatch!Book Kevin to Speak at Your Next Event: CLICK to Learn More + Get In TouchHire Kevin to Create Your Own Custom Soundtrack!Or for 1 Place for Everything, CLICK to visit the website!Stay Awesome! Live Inspired!© 2025 Grit, Grace, & Inspiration This podcast is designed specifically for those seeking healing from trauma, relief from anxiety, overcoming fear of the unknown, resolving isolation, rebuilding self-worth, confronting guilt and shame, personal growth after trauma, finding their life's purpose, recovering from emotional distress, conquering limiting beliefs, navigating identity shifts, building resilience, rebuilding relationships, coping with chronic pain, searching for spiritual direction, embracing inner strength, cultivating hope, overcoming self-doubt, reclaiming their future, and experiencing post-traumatic growth.

Today on the C-Suite for Christ Podcast, Paul M. Neuberger crashes through the boardroom doors with a message that rips the mask off cultural compromise and exposes every leader's most unavoidable appointment: standing before Jesus Christ, the righteous Judge.Forget the applause. Forget the platforms. Forget the titles. When the final bell rings, your life—not your intentions—will speak for you.Success won't save you. Influence won't insulate you. Eternity is guaranteed. Judgment is coming.Are you living ready? Or are you just running out the clock? Your moment is coming.What will matter is surrender, obedience, truth.Buckle up. This is raw, real, and rooted in Jesus—no excuses, no delays. Let's rise and lead, eternity in view."Just as people are destined to die once, and after that to face judgment."–Hebrews 9:27Episode Highlights:04:07 – It doesn't pause to consider your resume, your intentions or your reputation. It doesn't weigh how busy you were, how stressed you felt, or how unfair life seemed. It's the great equalizer of humanity, the instant where every illusion of control collapses and eternity asserts itself… This is where modern Christianity quietly panics, because we're comfortable with the idea of Jesus as Savior, but deeply uneasy with Jesus as judge. We love the cross, but we avoid the throne. We celebrate forgiveness, but we rarely talk about accountability.13:12 – The most sobering realities that many who assume they're prepared for eternity aren't because they confused familiarity with faith. They knew Christian language, they knew Christian culture, they even knew Christian success. But they never fully surrendered control of their lives to Christ. That delusion feels safe now. It feels affirming. It feels comfortable. But believe me, it's not going to feel safe when you're standing before Jesus.35:30 – Standing before Jesus will not be a surprise to those who lived in light of it. It'll be the natural conclusion of a life orientated toward him. But for those who postponed obedience, delayed repentance, and assumed time would always be available, it's going to be downright devast. This isn't a warning meant to frighten you. It's an invitation meant to save you—an opportunity to live differently while there's still time. Because readiness is not something you claim at the end of life, it is something you practice every day until it ends.Connect with Paul M. NeubergerWebsite

Diana Brandl  is a longtime C-Suite assistant, and host of the Executive Office Insights podcast.In this spotlight episode, Diana interviews Samantha Cox, former EA to Sir Richard Branson.Show Notes -> leaderassistant.com/356 --In-person meeting planning can be a lot to manage. That's where TROOP Planner comes in. TROOP Planner is built to make life easier for busy assistants like yourself. Whether you're organizing an executive offsite, department meeting, or team retreat, TROOP keeps it simple, fast, and organized.Visit leaderassistant.com/troop to learn more! --Are you ready to level up? Enroll in The Leader Assistant Academy at leaderassistant.com/academy to embrace the Leader Assistant frameworks used by thousands of assistants. --Eliminate manual scheduling with YouCanBookMe by Capacity's booking links, automated reminders, and meeting polls. Sign up for a FREE trial -> leaderassistant.com/calendar.More from The Leader Assistant... Book, Audiobook, and Workbook -> leaderassistantbook.com The Leader Assistant Academy -> leaderassistantbook.com/academy Premium Membership -> leaderassistant.com/membership Events -> leaderassistantlive.com Free Community -> leaderassistant.com/community

In this episode, Robin Merttens is joined by Dr Thomas Kuhnt (HDI Global SE), Ed Ackerman (Qover) and Vincent De Ponthaud (AXA) for a rare C-suite perspective on Agentic AI — what it is, how it's being deployed and why senior leaders are walking a tightrope between bold innovation and operational risk. Agentic AI promises transformative value, but for decision-makers at the top, it also brings real uncertainty. What do you build vs. buy? How do you prove ROI? And how do you prevent over-trusting agents that are inherently probabilistic? In this conversation, Thomas, Ed and Vincent share: Why Agentic AI is different from past tech trends and why this one feels real The cultural and leadership challenge of balancing excitement with governance How AXA and HDI are enabling safe experimentation at scale across complex organisations How Qover is building 20+ AI agents to automate claims micro-tasks — and when they build vs. buy What customers really think about AI agents  and why nearly none opt out The risks of shadow AI and why IT needs to move faster than ever Why “human in the loop” is flawed and how user trust in AI could become a blind spot What's missing: industry standards, agent evaluation tools and new roles like “agent managers” The case for cautious iteration, deep collaboration and constant re-evaluation Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.

In this episode of the Power Producers Podcast, host David Carothers sits down with Aaron Puchbauer, a contestant on Season 3 of The Protégé. Aaron's journey to insurance is unique—he spent 15 years as a healthcare executive before a corporate restructuring led him to pivot into the world of risk management. They discuss how Aaron's background as a C-Suite buyer gives him a unique advantage in selling to decision-makers, why he sends meeting agendas in advance, and how he utilizes AI to prep for appointments. If you are a new producer looking to differentiate yourself, or a veteran looking to refine your process, Aaron's "buyer-first" perspective is invaluable. Key Highlights: From Healthcare Executive to Insurance Producer Aaron Puchbauer shares his transition from a 15-year career in hospital administration to becoming an independent insurance agent. He explains how the desire to control his own destiny and provide stability for his family (specifically his son with autism) drove him to an industry where effort equals equity. The Buyer's Perspective: Winning the Meeting Having spent years on the other side of the table fielding pitches from vendors, Aaron knows exactly what decision-makers hate—and what they respect. He details his strategy of sending a proposed agenda well in advance of the meeting, asking the prospect to strike or add items. This simple step establishes respect for the prospect's time and differentiates him from the "show up and throw up" competition. Boots on the Ground: Physical Risk Assessment Aaron and David discuss the necessity of "walking the walk" during a prospect visit. Aaron shares a recent experience inspecting a restaurant where he checked everything from the walk-in coolers to the Ansel system (fire suppression). By physically inspecting the risk, he identified misclassifications and coverage gaps that the incumbent agent missed entirely. Leveraging AI for Sales Preparation Aaron reveals how he uses ChatGPT to prepare for sales calls. By prompting the AI to act as the business owner (e.g., a restaurant owner) and asking it to generate likely objections and questions, he walks into meetings prepared for the specific operational concerns of that industry. The Power of "Walking Away" David emphasizes a lesson that usually takes new producers years to learn: the ability to spot a "fool's errand." They discuss a specific case where a prospect's data was so disjointed (impossible liquor sales vs. gross receipts) that it required a hard conversation about whether the account was even insurable, highlighting the importance of underwriting on the front end. Connect with: David Carothers LinkedIn Aaron Puchbauer LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Imming Insurance Agency Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

When trust is thin and every decision still rolls up to you, the week between Christmas and New Year can feel disorienting. You're not off, but you're not fully on either. Your executive team slows down, emails pile up, and your brain keeps asking, “Should I be doing something right now?” This episode explains why that tension is normal—and how to use it strategically.In this episode, you'll learn:- Why forcing clarity or decisions during this decompression period leads to fatigue, not insight.- How to create mental space for strategic thinking without rushing resolutions.- A simple exercise to capture your persistent thoughts without judgment, letting real insight emerge naturally.- How to protect yourself from burnout while giving your executive team room to regroup.- How to use this pause to enter January with focus, perspective, and energy.This episode is for C Suite leaders, VPs, and Division Presidents of $50M–$750M organizations who are tired of carrying all the thinking while their teams slow down.Happy Holidays and a strong New Year! Take advantage of this quiet period to pause, recharge, and set yourself and your team up for success.

As 2025 wraps up, I've been reflecting on the lessons learned—both the challenges and the wins. This year brought huge personal and professional shifts, from moving into what feels like our "forever home," navigating unexpected family bereavements, and making some big strategic choices in my business. After six incredible years, The C Suite ® will see its final cohort in 2026.  Why? Two big reasons: Capacity: Major new projects (like the Expert Services Directory and growing corporate consulting commitments) need the kind of focus and energy the C Suite once did. Copyright: After increasing issues with plagiarism and protecting intellectual property, it's time to wind down this program with intention and integrity. But don't worry! There will still be opportunities for in-person training (like Converting Corporates in March) and smaller, targeted courses. The Expert Services Directory is Thriving If you're aiming to sell to organisations in the UK next year, now's the time to get listed. The Directory is driving real, qualified inbound leads and partnerships—and will soon be subject to VAT (so grab your spot before the price goes up!). The Podcast Remains! Great news: the Selling to Corporate® podcast isn't going anywhere. Expect more tour episodes, actionable sales tips (think: choosing CRM systems, proposal templates, and more), and a brand-new sponsor you'll recognise. I also wanted to share a few key takeaways that might help you as you think about your own direction for the coming year: Embrace Change, Even When It's Hard: Whether it's personal upheaval or shifting business models, leaning into transitions can reveal what matters most—and push you to make braver decisions. Protect Your Genius: Intellectual property is hard-won and worth defending. This year, I chose to sunset the C Suite to focus on new projects and safeguard my work from plagiarism—a reminder for all creators to stand firm in honoring your expertise. Community & Consistent Action Matter: I'm grateful for the incredible support network—professionally and personally—that's made all the difference this year. Consistency in sales activity, not just marketing, drives results and opens doors for growth, even in tough times. Whatever 2026 holds for you, I hope you're able to recognise your own growth, set bold new priorities, and keep taking consistent action!  Wherever you are—may your festive season be filled with rest, reflection, and readiness for an amazing 2026. Thank you for being here and cheers to the next chapter!

As entrepreneurs and CEOs, how can we continuously develop our leadership skills?This episode features Ryan Hawk, an author, advisor, keynote speaker who is on a mission to make people like you become smarter leaders. He's also the host of the Learning Leader Show, a podcast about helping leaders become more effective.Key topics that Bill and Ryan explore in this episode:- Ryan's personal story of growing up in Ohio and learning leadership skills through sports.- Surrounding yourself with people from diverse backgrounds to gain perspective and become a better person.- Listening to others and gaining a more profound understanding of their perspectives.- Struggling with celebrating accomplishments.- The impermanence of past accomplishments.- Intentionally practicing gratitude to shift your mindset.- Starting and ending meetings with positive news to create a more optimistic atmosphere.- Ryan's experience in corporate America and pursuing an MBA.- The audacious goal of impacting millions of business leaders before retiring.- The importance of self-care and fueling yourself to be effective in leading others.- Continuous learning.- Seeking permission before leading or teaching others.- The importance of permission in building fruitful relationships.Thanks to Ryan Hawk for being on the show!Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanhawk12/Listen to Ryan's podcast, The Learning Leader Show: https://learningleader.com/Buy one or all three of Ryan's books: "Welcome to Management," "The Pursuit of Excellence," and "The Score That Matters": https://amzn.to/4eBcethBill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshopBill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoachVisit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/Bill on Twitter/X: https://twitter.com/billgall

Today, on the C-Suite for Christ Podcast, we sound the spiritual alarm: “Keep your lamps lit!”—because darkness is sprinting, comfort is killing vigilance, and the Bridegroom is coming.Paul M. Neuberger leads the charge, calling out comfort, compromise, and cancel culture infecting boardrooms and sanctuaries alike. Ten virgins, one Bridegroom, a midnight reckoning—some were ready, most were not. In a world addicted to ease and entertainment, will you build a business and lose your soul, chase success but miss holiness, plan for retirement but forget eternity?This episode pulls no punches. The stakes are sky-high: lukewarm faith, cultural conformity, spiritual sleepwalking. Jesus is still Lord. The world may demand silence, but now is the hour to shine, to stand, to burn.What will YOU do when spiritual midnight strikes? Buckle up. This one's raw, real, and rooted in Matthew 25."In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven." –Matthew 5:16Episode Highlights:05:56 – Keeping your lamp lit isn't a poetic idea, a cute Christian slogan, or a soft spiritual encouragement. It's a command. It's a lifestyle. It's a battle stance. And it represents the difference between those who endure and those who fall away, those who overcome and those who collapse, those who walk in the light and those swallowed up by the darkness.13:07 – And when Christ returns, he isn't coming back for a lukewarm, apathetic, half awake people. He's coming for those whose lamps burn fiercely through the darkness. Darkness, no matter the cost. When Jesus delivered the parable of the ten virgins, he wasn't warning about minor inconveniences or small spiritual setbacks. He was describing catastrophic consequences. The kind that determine eternal destiny. The kind that destroy families, the kind that end ministries. And the kind that leave believers blindsided in the moment that they least expect it. An unlit lamp is not just a dim spiritual life. It's a dangerous spiritual life. It's a life vulnerable to deception, seduction, confusion and collapse. It's a life without discernment, without spiritual power, without clarity. When the lamp goes out, so does the ability to recognize truth from lies, conviction from emotion, God's voice from the world's noise.22:42 – And nothing threatens compliance more than a believer whose lamp burns without apology. Why does the world want your lamp extinguished? Because a lit lamp reveals the emptiness of their definitions of identity. Because a lit lamp exposes the foolishness of their arguments. Because a lit lamp confronts the lies they want normalized.Connect with Paul M. NeubergerWebsite

In today's C-Suite for Christ Podcast, Paul M. Neuberger pulls no punches and takes you straight to the heart of Jesus—the table-flipping, Pharisee-confronting Savior who shattered soft stereotypes and set a holy fire ablaze. Too many settle for a sanitized, shrink-wrapped version of Christ. Not here.Here, we deal in Scripture, not sentiment.Here, we remember that bold faith always offends the status quo, and living for the Lion of Judah means sometimes you roar. You'll hear about the price of standing for truth—criticism, ridicule, rejection—but you'll also hear this: Jesus is Lord, and His authority will not be neutered by culture's comfort.When your moment of truth comes—will you flip tables, or fold? Buckle up. This is raw, real, and rooted in truth."Do not suppose that I have come to bring peace to the earth. I did not come to bring peace, but a sword." –Matthew 10:34Episode Highlights:03:34 – This is the Jesus the culture prefers. Because this version demands nothing, confronts nothing and threatens nothing. He's not Lord, He's a frickin' mascot. He's not a savior. He's a sentimental symbol. He's the spiritual equivalent of a Hallmark card—sweet, pleasant, and utterly harmless. And that version of Jesus is not only unbiblical, it is spiritually catastrophic. Somewhere along the way, society decided to neuter the Gospel. They removed the teeth, they removed the authority. They removed the fire, they removed the confrontation, they removed the righteous anger. They removed anything that might expose sin or disrupt somebody's comfort.10:02 – Yet today, in a Christian culture that idolizes niceness over holiness, this story is often minimized. Some pastors skip it. Some churches soften it, others reinterpret it to make Jesus appear almost apologetic for his actions. But the Bible doesn't apologize for Jesus, and Jesus certainly didn't apologize for himself. He didn't flip tables impulsively. He flipped tables intentionally. 21:02 – And this is exactly why society hides the confrontational side of Jesus—because if believers rediscovered it, they would become a threat to the moral chaos consuming our culture. They would stop being passive observers and become active warriors. They would stop tolerating evil and start overturning tables. They would stop blending in and start standing out. They would stop whispering truth and start proclaiming it.Connect with Paul M. NeubergerWebsite

In this episode, Bob 'n Joyce explore key findings from Gallup's 2025 World Happiness Report. The United States experienced a notable decline, ranking 24th — its lowest position ever. The report highlights how social connection, financial wellbeing, emotional health, and physical wellness all play a critical role in overall happiness. While these findings may not come as a surprise, they should serve as a wake-up call for business leaders and OD practitioners. Unhappy employees don't just affect morale — they impact business results and workplace culture in very real ways. In the spirit of the season, we focus on what we can do to address chronic unhappiness, drawing directly from insights in the Gallup poll. What emerges are solutions that don't require big budgets or more time. In fact, small, subtle shifts by leaders — being fully present, asking thoughtful questions, and helping people feel seen and validated — can make a meaningful difference. On a personal level, we invite you, our listeners, to use this holiday season as a moment to pause, look around, and make someone's day. Kindness is contagious — and when it spreads, it lifts all of us. No better time to begin than now. Come on in, grab a snack. Welcome!

  What happens when a high-powered executive, responsible for scaling multi-billion dollar companies, is asked by her 10-year-old: "What does that money actually mean to us?"   In this deeply insightful episode, we sit down with Irene Liu, founder of Hypergrowth GC and former Chief Financial and Legal Officer at Hopin. Irene shares her journey from the Department of Justice to the front lines of the AI revolution, where she now advises the California Senate on AI safety.   We explore the "Politics of the C-Suite," the necessity of high EQ in leadership, and why Irene decided to step out of the "survival mode" of corporate life to define what "enough" looks like for her family.   In this episode, we dive deep into: Resilience born from crisis: how working in finance in Manhattan during 9/11 shaped Irene's mental fortitude. Navigating layoffs with humanity: whether you are the one being let go, the one left with survivor's guilt, or the executive making the difficult calls. The art of the pivot: effective strategies for transitioning from public service and government roles into the private sector. The AI frontier: a sobering look at the "Empire of AI," the global race for innovation, and the urgent need for safeguards to protect children and vulnerable populations. The path to the C-Suite: the two key qualities you need to transition from "just a lawyer" to a business leader. "More Mommy" vs. "More Money": how to evaluate career choices through the lens of family values and the "seasons of life." Owning your growth: Why you shouldn't let your employer drive your career, and the importance of self-investment and building a genuine community.   Connect with us: Learn more about our guest, Irene Liu, on LinkedIn at https://www.linkedin.com/in/ireneliu1/.   Follow our host, Samorn Selim, on LinkedIn at https://www.linkedin.com/in/samornselim/. Get a copy of Samorn's book, Career Unicorns™ 90-Day 5-Minute Gratitude Journal: An Easy & Proven Way To Cultivate Mindfulness, Beat Burnout & Find Career Joy, at https://tinyurl.com/49xdxrz8. Ready for a career change?  Schedule a free 30-minute build your dream career consult by sending a message at www.careerunicorns.com. Disclaimer:  Irene would like our listeners to know that her views expressed in this podcast are her own and do not represent those of any referenced organizations.

What would your future self thank you for starting today?In this solo episode, Bill walks you through his personal strategy for designing a fulfilling and productive year before the new year hits. He shares how carving out time between Thanksgiving and mid-December creates the perfect window to slow down, reflect, and set intentional direction for the coming year.Topics explored in this episode:(01:00) Create Space Before the New Year*The week after Thanksgiving is an ideal time to reflect on your year.*Flip through your calendar. Does anything stand out? *What went well, and what do you wish had gone differently?(06:25) Set Your Future Vision*Reset your mind and body to prepare for what's ahead.*Imagine your life 10 years out. What does it look like? *Get clear on your purpose, values, health, hobbies, and what truly matters.(16:00) Build a Plan with Realistic Cadence*Start with the end in mind. *What daily habits could move you toward your long-term vision?*You don't need a perfect plan, just a system that helps you recommit.Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://x.com/billgall

In today's episode, Bob 'n Joyce unpack an article Joyce wrote years ago on a powerful OD technique she used to assess organizational wellness. Culture can feel fuzzy and hard to diagnose, but this simple inquiry tool makes it concrete, practical, and actionable for leaders, coaches, and OD practitioners. You'll hear when this tool is most valuable—such as during a leadership transition, when performance is slipping, or when an organization has lost its competitive edge—and then we walk through the roadmap step by step. Joyce's Diagnostic Roadmap Includes: Getting a Balcony Perspective 1. What's causing the distress? 2. What internal contradictions does that distress reveal? 3. What is the history behind those contradictions? 4. What perspectives or interests do I (or others) now represent that may be in conflict? 5. How might we, as a team or organization, be mirroring these broader dynamics? Identifying the Tolerable Range of Distress 6. How do we typically respond to disequilibrium—confusion, conflict, external threats, shifting roles? 7. When in the past has distress escalated to a breaking point? 8. What actions have senior leaders traditionally used to restore equilibrium, and what can I influence now? Patterns of Work and Work Avoidance 9. What work and work-avoidance patterns are showing up? 10. What do these patterns reveal about the real adaptive challenge? 11. What clues do leaders (often unintentionally) provide? 12. Which issues are ripe for action—and which may need ripening? There's a lot to unwrap (pun fully intended), so settle in, grab a healthy snack, and join us for a lively conversation on diagnosing culture in a way that actually helps organizations heal and grow.

Spiritual Leadership: How to Inspire by Being Inspired   Most leaders try to think their way to clarity — only to get stuck in anxiety, over analysis, and pressure. In this episode, Dr. Yosi Amram reveals a different approach: using the wisdom in your body, not the noise in your mind. His story moves from trauma, military service, and a meteoric rise as a tech CEO… to a spiritual awakening that shattered his identity and led him into a lifetime of inner work.   Key Points with reflection prompts: Your Body Doesn't Lie. Your Ego Does. Your body gives you truth signals long before your mind is ready to accept them. Reflection: Where in your life do you feel tension when you say something you "should" believe Slowing Down Isn't Weak — It's Leadership. "Slow is smooth. Smooth is fast." Reflection: Where is rushing keeping you from clarity Spiritual Intelligence (SQ) Complements Emotional Intelligence. Qualities like humility, presence, purpose, gratitude, and compassion directly correlate to better leadership outcomes. Reflection: Which SQ quality is calling for your attention right now? Awakening Isn't Pretty — It's Disorienting. Yosi's awakening experience triggered a manic episode, cost him his company, and yet became the doorway to his purpose. Reflection: What painful event in your life later revealed itself as guidance? The Future Will Reward Heart, Not Hustle. AI can mimic empathy — but it can't feel. Human connection, presence, creativity, and compassion will define the next era of meaningful work. Reflection: What human quality do you want to cultivate intentionally?   Money Learning from Yosi Amram: Yosi's early money story began with parents who fled Iraq with nothing, rebuilding their lives from tents and scarcity. From that foundation he learned that money creates opportunity — it's what allowed him to attend MIT and Harvard through the support of a relative. But he also learned that money is psychologically loaded: it carries the weight of our upbringing, our fears, our beliefs about success, and our ego. As he shared, our bodies tell the truth while our egos distort it — and that shows up in financial decisions too. When leaders chase money for validation, status, or urgency, they climb ladders against the wrong wall. But when they slow down, get grounded, and lead from inner alignment, money becomes a tool for purpose rather than identity.   Key Takeaway: The deeper truth you're seeking isn't outside of you — it's in your breath, your body, and your willingness to slow down long enough to hear it.   Bio: Yosi Amram, Ph.D., is a licensed clinical psychologist, a CEO leadership coach, a best-selling and award-winning author, and a pioneeing researcher in the field of spiritual intelligence. Previously the founder and CEO of two companies that he has led through successful IPOs, Yosi has coached over 100 CEOs many of whom have built companies with thousands of employees and revenues in the billions.  With engineering degrees from MIT, an MBA from Harvard, and a Ph.D. in Psychology from Sofia University, his pioneering research in the field of spiritual intelligence, has received over 1000 citations.  As a C-Suite, Amazon, and B&N best-selling author of the Nautilus Book Award Gold Medal-winning Spiritually Intelligent Leadership: How to Inspire by Being Inspired, Yosi is committed awakening greater spiritual intelligence (SI) in himself and the world. Yosi is also the founder of several non-profits, including trueMASCULINITY.org, Engendering-Love.org, and AwakeningSI.org.   Links: Website:  https://yosiamram.net     Non-profit: https://awakeningsi.org/  LI: https://www.linkedin.com/in/yosiamram/  Free SI Assessment: https://intelligensi.com/  Psychology Today Blog: https://www.psychologytoday.com/us/blog/spiritual-intelligence  IG: https://www.instagram.com/awakeningspiritualintelligence/   Amazon: https://www.amazon.com/Spiritually-Intelligent-Leadership-Inspire-Inspired/dp/1960583697  SILeadership: http://spirituallyintelligentleadership.com  Youtube.com: https://www.youtube.com/@awakeningspiritualintelligence   Where in your life is your body telling you a truth your mind keeps trying to ignore — and what would change if you trusted that inner wisdom?   If this episode opened something for you, share it with someone who's growing and subscribe to Richer Soul for more conversations on purpose, clarity, and inner transformation.   #SpiritualIntelligence #LeadershipDevelopment #InnerWisdom #EgoWork #Mindfulness #YosiAmram #PurposeDrivenLife #SelfAwareness #ConsciousLeadership #RicherSoul   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

" The key here is not perfection, it's all about just doing the very best we can in the current state of our life." Chief, in our last episode of 2025, I'm going to share with you the exact end of year review process I've refined over more than two decades that gives me clarity, alignment, and meaningful progress. You can complete this on your own or with your partner, but in the Council of Chiefs we take it further by building a full Executive Playbook that guides both your career and life.

Solving the Agile Executive Support Problem There is a statistic in the Agile community: the number one reason Agile initiatives fail is a lack of executive support. We see this stat, we nod our heads, and then we proceed to complain that leadership just “doesn’t get it.” But CEOs and executives aren’t sitting around wondering how to make YOU and your team more effective. They are worried about revenue, market share, and survival. If you don’t have executive support for your initiative, it's not because they don’t care; it's because you haven't given them a compelling reason to care. Executive support is something WE have to take responsibility for soliciting. The problem is that most Agile practitioners have zero experience driving high-stakes conversations with people in power. We are great at talking to teams, but we freeze up when it comes to the C-Suite. So, how do you fix this? You don’t do it by waiting for the next quarterly review to make your case. You do it by practicing in public. The “Muscle” of Influence Speaking to power is a skill, not a talent. Like any muscle, it needs resistance training to grow. You need to get in the habit of having a strong point of view on what Agile success actually looks like, and you need to start marketing that opinion aggressively. Here’s what I did. I took a specific, tactical approach to building this muscle: Start doing LinkedIn Lives. This isn’t about getting “likes.” It is about two critical outcomes: Clarifying Your Message: When you commit to broadcasting your expertise, you force yourself to articulate your thoughts clearly. You stop hiding behind jargon and start speaking in value. Building an Audience that trusts you: By hosting a platform, you create a space where you can invite leaders, stakeholders, and people of influence to join you. It changes the dynamic. You are no longer the person begging for five minutes of their time; you are the host offering them a spotlight. Stop Wishing for Executive Support. Claim it. If you want executive support, stop treating Agile like a methodology and start treating it like a product you have to sell. When you market your POV publicly, you build credibility. You build trust. Most importantly, you practice the art of holding your ground in a conversation. By the time you actually need to pitch an initiative or ask for executive support to your internal leadership, you won’t be nervous. You will have had that conversation a dozen times already on your livestreams. Don’t wait for permission to be a leader. Turn on the camera, state your case, and build the executive support you need to change minds and create Agile success. If you liked this episode, you might also like: Episode 228 – Agile Has Lost The Script Episode 230 – The Difference-Makers How To Revive Agile (And Your Career **FORGE GENESIS IS HERE** All the skills you need ot stop relying on job postings and start enjoying the freedom of an Agile career on YOUR terms. First cohort starts in Jan 2026 https://learning.fusechamber.com/forge-genesis **THE ALL NEW FORGE LIGHTNING** 12 Weeks to elite leadership! https://learning.fusechamber.com/forge-lightning **JOIN MY BETA COMMUNITY FOR AGILE ENTREPRENEURS AND INTRAPRENEURS** The latest wave in professional Agile careers. Get the support you need to Forge Your Freedom! Join for FREE here: https://learning.fusechamber.com/offers/Sa3udEgz **CHECK OUT ALL MY PRODUCTS AND SERVICES HERE:** https://learning.fusechamber.com **ELEVATE YOUR PROFESSIONAL STORYTELLING – Now Live!** The most coveted communications skill – now at your fingertips! https://learning.fusechamber.com/storytelling **JOIN THE FORGE*** New cohorts for Fall 2025! Email for more information: contact@badassagile.com **BREAK FREE OF CORPORATE AGILE!!*** Download my FREE Guide and learn how to shift from roles and process and use your agile skills in new and exciting ways! https://learning.fusechamber.com/future-of-agile-signup We’re also on YouTube! Follow the podcast, enjoy some panel/guest commentary, and get some quick tips and guidance from me: https://www.youtube.com/c/BadassAgile ****** Follow The LinkedIn Page: https://www.linkedin.com/showcase/badass-agile ****** Our mission is to create an elite tribe of leaders who focus on who they need to become in order to lead and inspire, and to be the best agile podcast and resource for effective mindset and leadership game. Contact us (contact@badassagile.com) for elite-level performance and agile coaching, speaking engagements, team-level and executive mindset/agile training, and licensing options for modern, high-impact, bite-sized learning and educational content.

How do you run a year-end strategy offsite that's focused, fun, and actually gets resultsIn this episode, Bill is joined by strategic advisor Dan Clifford to walk you through how to plan and execute a high-impact annual strategy session offsite. From pre-planning to post-event execution, Dan shares his years of business knowledge with the audience today. Whether you're a founder, CEO, or senior leader, this conversation will help you rethink your next big planning meeting and make sure it drives real outcomes for the new year to come. You'll learn how to choose the right environment for deep thinking, gather and synthesize the right data before you meet, build an agenda that creates clarity and momentum, and ensure your team actually follows through long after the offsite ends.Topics explored in this episode:(03:25) The Pre-Planning Stage*If it's not on the calendar, it doesn't exist.*Find a good off-site location that has both indoor and outdoor options.. *Don't just go through ‘the motions' of an agenda; schedule downtime, walks, and thinking time.*Think about what success would look like at the end of the event.(19:05) The Pre-Meeting Stage*If you have more than 8 people in the room for year-end planning, you need to hire a facilitator.*Get your data and numbers together, as well as a company-wide survey on what's working and what's not.*Bill likes to use AI to summarize the data collected and offers some tips on how to leverage this fully.*With a critical meeting like this, set the expectation with senior leadership that there will be no laptops and no cellphones.(41:40) The Agenda*Start with big-picture thinking, then narrow into what the action plan looks like.*What resources do you currently have vs. what you need to achieve your BHAG?*Walk out with 3–5 big priorities.*Bill likes to start with good news, human connection, and a bit of play before the big-picture strategy conversations begin.(31:35) The After*Don't just set it and forget it. Schedule weekly follow-up meetings to keep momentum.*Focus on Q1 for now; don't try to forecast Q2-Q4 yet. A lot can change in 90 days.*Don't be afraid to use AI to help you along this process! Thanks to Dan Clifford for being on the show!Connect with Dan: https://www.linkedin.com/in/danclifford/Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then...

Jess Lindgren is a longtime C-Suite assistant, and host of the Ask an Assistant podcast. In this Ask an Assistant spotlight episode, Jess talks about laptop bags for the EA on the go.Show Notes -> leaderassistant.com/353--In-person meeting planning can be a lot to manage. That's where TROOP Planner comes in. TROOP Planner is built to make life easier for busy assistants like yourself. Whether you're organizing an executive offsite, department meeting, or team retreat, TROOP keeps it simple, fast, and organized.Visit leaderassistant.com/troop to learn more! --Eliminate manual scheduling with YouCanBookMe by Capacity's booking links, automated reminders, and meeting polls. Sign up for a FREE trial -> leaderassistant.com/calendar.More from The Leader Assistant... Book, Audiobook, and Workbook -> leaderassistantbook.com The Leader Assistant Academy -> leaderassistantbook.com/academy Premium Membership -> leaderassistant.com/membership Events -> leaderassistantlive.com Free Community -> leaderassistant.com/community