Sponsored Post Podcast

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing. In S3E4 of Sponsored Post Podcast, Justin Moore talks about Usage Rights. Should I let a brand run Paid Media or use Whitelisting on my Facebook or Instagram? What are Dark Posts? Learn more about what to do if a brand wants specific terms for usage rights/paid media/whitelisting in the brand deal or sponsorship. Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing. In S3E3 of Sponsored Post Podcast, Justin Moore talks about how long should you agree to be exclusive for a brand deal or sponsorship? What is Paid vs Organic Exclusivity? Learn more about how to narrow the category of Exclusivity and what could happen if you violate your exclusivity / competitive protection contract clause. Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist Note: *This is not legal advice, please consult a lawyer before entering into any contract or agreement.* Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing. In S3E2 of Sponsored Post Podcast, Justin Moore talks about where Brand Deals and Sponsorships can come from. Learn more about the Influencer Marketing Landscape and the difference between advertising agencies, media agencies, brands, influencer platforms, or influencer agencies! Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing. In S3E1 of Sponsored Post Podcast, Justin Moore talks about all the factors you should use to figure out how to price yourself when negotiating for a brand deal or sponsorship! Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In S2E11 of Sponsored Post Podcast, Justin Moore interviews David Sievers, Founder/CEO of Akira Coffee Company where they discuss how influencers can create and grow substantial physical product businesses to diversify their careers. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Amy Choi's LinkedIn: https://www.linkedin.com/in/amychoi/ Contact Trending Family: hello@trendingfamily.com

In S2E10 of Sponsored Post Podcast, Justin Moore interviews Rick Matthews, Former VP of Kin Community Canada where they discuss the importance of creating influencer content that can speak to both local and global audiences. Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin interviews influencers and industry professionals to discuss the exciting and complex world of influencer marketing. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Rick Matthew's LinkedIn: https://www.linkedin.com/in/rickwmatthews/ Contact Trending Family: hello@trendingfamily.com

In S2E9 of Sponsored Post Podcast, Justin Moore interviews April Moore, a Digital Creator. Together they talk about their life-changing journey as influencers, a married couple, and parents. Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin interviews influencers and industry professionals to discuss the exciting and complex world of influencer marketing. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family April's Instagram: https://www.instagram.com/aprilathena7/ April & Justin's YouTube Channel: https://www.youtube.com/user/AprilJustinTV Contact Trending Family: hello@trendingfamily.com

In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Tom Augenthaler, Founder of TheInfluenceMarketer.com. They discuss how B2B influencer marketing differs from B2C campaigns and the framework enterprise brands should follow to get started working with influencers in different professional niches.    Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin interviews influencers and industry professionals to discuss the exciting and complex world of influencer marketing.  Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Tom Augenthaler's LinkedIn: https://www.linkedin.com/in/taugenthaler/ Tom's site: https://theinfluencemarketer.com/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Gary Zucker, co-founder of Group RFZ. Together they discuss the process of running a brand lift study, and how it can be helpful to measure influencer success at the top of the sales funnel. Gary also explains different ways to measure ROI of influencer content. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Gary Zucker's LinkedIn: https://www.linkedin.com/in/zuckerg/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Amy Choi, Head of Brand Partnerships and New Business at Shopstyle, about the benefits of using influencers for affiliate marketing. Click below to listen to the full episode! Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Amy Choi's LinkedIn: https://www.linkedin.com/in/amychoi/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Ray Powell, Managing Partner at STIR, Brands + Entertainment, about the ins and outs of creating successful sponsored influencer content that is safe for kids and families. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Ray Powell's LinkedIn: https://www.linkedin.com/in/raypowell/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews David Herrmann, President of Herrmann Digital. Together they discuss paid social, and how utilizing microinfluencers can allow for more content production. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ David Herrmann's LinkedIn: https://www.linkedin.com/in/herrmanndavid/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Alexander De Ridder, the Co-Founder and Chief Innovation Officer at both INK and Edgy Labs. Together they identify challenges and solutions when optimizing content creation. Alexander also discusses the general impact SEO has on influencer marketing. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Alexander ‘ LinkedIn: https://www.linkedin.com/in/adridder/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Corey Weiss, Head of Business Development at Ipsy. They discuss why influencers shouldn't create content with conversion in mind, and the 3 A's of influencer marketing: authenticity, accountability, and authoritative. Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Corey Weiss' LinkedIn: https://www.linkedin.com/in/coreyweiss/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Kevin Herrera, the Co-Founder and CEO of The|Machine. They discuss how best to rep influencers, and Kevin advises that the influencer always knows their audience better than anyone else. All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Kevin Herrera's LinkedIn: https://www.linkedin.com/in/kevinherrera/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Ismail Oyekan, CMO of IMCX. They discuss the benefits and intricacies of the Influencer Marketing Conference & Expo. How can an event like this help boost your company's influencer program? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Ismail Oyekan's LinkedIn: https://www.linkedin.com/in/ismailoyekan/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Heather Brooker, Founder of the influential podcast and blog Motherhood in Hollywood. They discuss how advertisers must navigate influencer fraud and what safeguards brands must implement. How widespread is buying likes and followers? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Heather Brooker's Website: https://www.heatherbrooker.com/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Andrew Schwalb, the U.S. VP of Influencer Relations & Business Affairs for DJE Holdings. They discuss how advertisers are thinking about brand safety and influencers. What happens when an influencer breaches the terms of their agreement? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Andrew Schwalb's LinkedIn: https://www.linkedin.com/in/andrewschwalb/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin Moore, Founder & CEO of Trending Family, interviews digital creators Corbin & Kelsey Scott. They discuss the pros and cons of making talking points scripted or organic and how their audiences react to sponsored posts. Don't miss Kelsey's simple advice about how to make content authentic! All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Kelsey & Corbin's YouTube: https://www.youtube.com/user/stepstowander Kelsey's Instagram: https://www.instagram.com/kelsemilyscott/ Corbin's Instagram: https://www.instagram.com/corbinadamscott/ Kelsey & Corbin's Facebook: https://www.facebook.com/thewanderfamily Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Phil Albritton, founder and creator of Power Kid Design and Development. They discuss the profound impact influencer marketing and social media have had on toy makers from product development all the way to distribution. What's around the corner with the FTC, COPPA, and other kid safety measures? Tune in on Wednesday, November 6 to listen to the whole episode! All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family/ Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Phil Albritton's LinkedIn: https://www.linkedin.com/in/philalbritton/ Power Kid Design's Website: https://www.powerkiddesign.com/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Tatyana Nesteruk, creator of Tatyana's Everyday Food and renowned cookbook author. They discuss what to do when campaigns go wrong and the lessons that she had to learn. Plus, how much creative freedom should brands really give influencers? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family/ Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Tatyana's YouTube: https://www.youtube.com/user/TatyanasEverydayFood Tatyana's Instagram: https://www.instagram.com/tatyanaseverydayfood/ Tatyana's Website: https://tatyanaseverydayfood.com/ Tatyana's Pinterest: https://www.pinterest.com/tatyananesteruk/ Get Tatyana's cookbook, "The European Cake Cookbook" here: https://www.amazon.com/European-Cake-Cookbook-Celebrated-Traditions/dp/1624145264/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Andrew Kamphey, the founder of Influence Weekly. They discuss the most important metrics for measuring Return on Investment. What should brands be measuring? How should brands think about ROI? How does earned media value apply to influencer marketing? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family/ Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Andrew Kamphey's LinkedIn: https://www.linkedin.com/in/andrewkamphey/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews digital creators Terrell and Jarius. Justin asks Terrell and Jarius about the top qualities they look for when vetting a brand. How important are respect, integrity, and the brand’s goals? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Terrell and Jarius YouTube: https://www.youtube.com/channel/UCZAZDy_G2gl61cQpSMYacfw Terrell and Jarius Instagram: https://www.instagram.com/terrell.and.jarius/ Terrell and Jarius Facebook: https://www.facebook.com/terrellandjarius/ Terrell and Jarius Twitter: https://twitter.com/Terrell_Jarius_ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Eamon Brennan, Creative Director of Branded Content at Collab. Justin and Eamon talk about emerging platforms like TikTok and whether brands should be paying attention, including what types of strategies should be employed on YouTube, Instagram, and Facebook today. What about Snapchat or Twitter? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Eamon Brennan's LinkedIn: https://www.linkedin.com/in/eamondbrennan/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Eamon Brennan, Creative Director of Branded Content at Collab. Justin and Eamon talk about who “owns” influencer marketing today: is it brand teams, PR agencies, influencer agencies, influencer platforms, media agencies, or another player? In such a saturated environment, how can brands make sense of it all, let alone who is the best partner to work with? All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Eamon Brennan's LinkedIn: https://www.linkedin.com/in/eamondbrennan/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Dzung Lewis, the mastermind chef behind the cooking channel Honeysuckle. Justin and Dzung talk about Dzung’s influencer journey and the process by which she integrates brands authentically into her content.. All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Honeysuckle YouTube: https://www.youtube.com/user/honeysucklecatering Honeysuckle Instagram: https://www.instagram.com/honeysuckle/ Honeysuckle Facebook: https://www.facebook.com/honeysuckle Honeysuckle Blog: https://www.dzunglewis.com/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Corinne Waite, Director of Influencer Marketing at Lippe Taylor. Justin and Corinne discuss the benefits of creating the right KPIs, how to do influencer marketing in heavily regulated industries, and the feasibility of personalization with influencers. All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Corinne Waite's LinkedIn: linkedin.com/in/corinnewaite/ Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Ebony, one-fifth of the influential channel Team2Moms. Justin and Ebony discuss the process creators go through to choose authentic brand partners. Their biggest deciding factor? Finding brands whose values, morals, and message mirror those of Team2Moms. All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Team2Moms YouTube: https://www.youtube.com/user/OliviaHas2Moms Team2Moms Instagram: https://www.instagram.com/team2moms/ Team2Moms Facebook: https://www.facebook.com/team2moms Team2Moms Twitter: https://twitter.com/oliviahas2moms Contact Trending Family: hello@trendingfamily.com

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. New episodes are posted every other Wednesday and can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Contact Trending Family: hello@trendingfamily.com