Podcasts about paid media

Ever wondered why most press releases disappear into the void? In this episode, Cam and Otis sit down with Mickie Kennedy, founder of eReleases and a 25-year veteran of the PR industry."It's like a bank account," Mickie explains, revealing how successful PR professionals build relationships with journalists that pay dividends over time. From neighborhood papers to radio opportunities, he breaks down exactly where businesses should focus their PR efforts based on their specific needs and audience.Mickie pulls back the curtain on the "duopoly of news wires" that makes it nearly impossible for smaller businesses to get noticed, while offering practical alternatives that don't require the budget of a Fortune 500 company. He also addresses the elephant in the room: those suspicious "earned media" placements that may not be as earned as they seem.Whether you're a small business owner seeking your first media coverage or a marketing professional looking to enhance your PR strategy, this episode provides actionable insights from someone who has identified the patterns behind the tiny 3% of press releases that get picked up. Plus, Mickie shares details about his free masterclass that could save you thousands in wasted PR efforts.More About Mickie:Mickie Kennedy is the founder of eReleases, a leading press release distribution service that helps small businesses, startups, and authors gain national media exposure. With over 25 years in the industry, Mickie built eReleases to bridge the gap between businesses and journalists, providing an affordable way to secure real press coverage. His expertise in crafting compelling press releases and navigating the PR landscape has helped thousandsof businesses establish credibility and grow. A recognized leader in small business PR, Mickie is passionate about making media access easy, effective, and results-driven for entrepreneurs looking to stand out.#10xYourTeam #PRStrategy #SmallBusinessGrowth #MediaRelations #EarnedMedia #MarketingTips #PressReleaseSuccess #EntrepreneurInsights #BusinessExposureChapter Times and Titles:The PR Landscape Today [00:00 - 05:41]Introduction to Mickie KennedyHow PR has evolved over 25 yearsThe challenge of standing out in a journalist's chaotic inboxFinding Your Media Sweet Spot [05:42 - 15:00]Neighborhood papers vs. national outletsRadio opportunities for local businessesMatching your business type to the right mediaThe Visual Element of PR [15:01 - 25:00]Including visuals that enhance your storyHow do different media use images differentlyMaking your pitch stand out visuallyEarned vs. Paid Media [25:01 - 31:17]The truth about "paid features"When paid placements work (and when they don't)Maintaining authenticity in media coverageBuilding a Journalist Bank Account [31:18 - 41:36]Creating relationships that pay dividendsHow PR professionals become valuable connectorsThe ethics of media relationshipsStrategic Press Release Campaigns [41:37 - 50:46]Identifying patterns in successful releasesCreating a campaign of 6-8 releasesWhy you only need 2-3 "winners" to make an impactThe 3% Solution: Mickie's Free Masterclass [50:47 - End]How to access the free training at eReleases.com/planFinal thoughts and takeawaysConnecting with Mickie and eReleasesMickie KennedyWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/X: https://x.com/ereleasesFacebook: https://www.facebook.com/ereleases.press.release.distribution

Evan Hughes hosts Matt Sciannella, Aaron Weekes, and Kyle Taylor to discuss how to integrate Connected TV (CTV) into paid media strategies, particularly for B2B companies. With digital landscapes evolving, the conversation emphasizes the importance of leveraging CTV's unique opportunities for audience reach and targeted awareness. The experts provide a detailed discussion on how CTV not only complements traditional digital efforts but also stands out with its TV dominance, capturing audiences more effectively through non-skippable ads.Throughout the session, the guests dig into the practical aspects of launching a successful CTV campaign. They address the initial budget allocation, common challenges in creative production, and measurement techniques that align with long-term brand objectives. As discussions progress, they highlight the unique advantages CTV offers compared to traditional online advertising, particularly through LinkedIn's platform, citing notable cost efficiencies and advanced targeting capabilities. This conversation serves as a comprehensive guide for marketers aiming to harness CTV's potential in enhancing brand visibility and driving engagement within their target market segments.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial #ctv #connectedtv______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Matt SciannellaAaron WeekesKyle TaylorConnect with the hosts:Evan Hughes

Hemadri Negi, Head of Paid Media at Myprotein, joins Will Laurenson to reveal how one of the world's biggest nutrition brands balances growth and brand building across 40 markets. Hem explains their shift away from audience-based targeting to creative-led strategies, using automation and audience signals to let consumers self-select. They dive into balancing discounts with quality messaging, building mental availability, and the challenges of scaling globally while staying locally relevant. If you want to hear how a performance-driven brand successfully ties creativity and growth together, this episode will challenge your thinking and provide fresh insights for the modern marketer.

Follow us on LinkedIn:Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources.https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary:In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand marketing trends. They explore how consumer search behavior is changing due to AI and chatbots, the importance of content in marketing strategies, and the need for brands to optimise for profitability. The discussion also covers measurement techniques, the challenges of expanding into international markets, and the role of AI in enhancing paid media strategies.Key takeaways:The ecommerce landscape is rapidly changing due to AI and chatbots.Consumer search behaviour is shifting, with a predicted drop in search engine volumes as AI agents increaseBrands must adapt their marketing strategies to focus on upper funnel tactics.Content quality and relevance are crucial for engaging consumers today.Understanding profitability is essential for effective ad spend management.Incrementality testing helps brands measure the true impact of their marketing efforts.International markets present significant growth opportunities for ecommerce brands.Social proof can enhance the effectiveness of marketing campaigns in new markets.AI is increasingly being used to automate and optimise marketing processes.Brands need to be strategic in their approach to paid media and content creation.Chapters:[00:40] Introduction to E-commerce Marketing Trends[07:20] The Evolution of Consumer Search Behaviour[13:15] Paid Media Strategies and Consumer Behaviour[17:40] The Importance of Content in Marketing[23:35] Optimising for Profitability in Ad Spend[29:35] Measurement and Incrementality Testing[37:45] Expanding into International Markets[43:30] The Role of AI in Paid Media

Sydney Sloan – CMO of G2, a leading software marketplace for businesses to discover, review, and manage technology solutions. She has extensive experience in customer marketing, community building, and scaling B2B SaaS companies. Formerly at Adobe, SalesLoft, and other high-growth companies, she's recognized as a champion of customer advocacy.

On this episode of Destination on the Left, I talk with Colleen Senglaub, Digital Account Manager at TAP, for the first installment of a four-part series exploring the PESO Model—a foundational framework for integrated marketing plans in travel, tourism, and hospitality. We dig into the “P” of PESO—Paid Media. Colleen shares her expertise on digital advertising, breaking down today's must-have channels, including Meta (Facebook and Instagram), Google, programmatic, and connected TV campaigns. They also touch on emerging platforms like Pinterest and TikTok, offering fresh ideas for reaching key audiences. What You Will Learn in This Episode: How Colleen develops paid digital marketing plans using the PESO model and why this strategic framework helps destinations choose the right mix of paid, earned, shared, and owned tactics Why goal-setting and understanding your audience are foundational before selecting digital advertising channels and campaign types What considerations go into selecting paid media channels, including Meta (Facebook/Instagram), Google, programmatic connected TV, Pinterest, and TikTok, and why asset type and audience preference play a critical role How audience targeting and campaign automation are evolving (especially on Meta), and why maintaining control over audience selection is more important than ever What retargeting is in digital advertising, how it can be used effectively for tourism marketing, and why monitoring ad frequency matters for guest experience How to approach measurement, including setting the right KPIs, using industry benchmarks, and making ongoing campaign optimizations to ensure campaign success Maximizing Your Travel Marketing Impact with the PESO Model: Paid Media The PESO Model, developed by Spin Sucks founder Gini Dietrich, offers a holistic structure for integrated marketing. Of the four PESO pillars, paid media encompasses any tactic that requires a direct investment to capture attention. As Colleen Senglaub explains, this includes everything from digital campaigns (social ads, Google search, display, programmatic, and connected TV) to traditional placements like billboards and print, along with sponsored content and trade show activations. The key to successful paid media is intentionality. Marketers should analyze both the needs of their destination and the motivations of their target audience, choosing only the channels best equipped to deliver on their specific business goals. Channels to Consider in the Modern Mix Choosing where to focus isn't about following flashy trends—it's about aligning with your destination's unique goals and audiences. As Colleen says, every decision should connect back to core campaign objectives—are you trying to drive web visits, capture leads, or expand your newsletter reach? Who is your ideal traveler, in terms of age, interests, and location? A well-aligned strategy might mean an integrated mix, like for TAP's Baseball Hall of Fame campaign, which blended Meta, Google, TikTok, and CTV, thoughtfully timed to coincide with the launch of a new exhibit and the availability of assets. Emerging Channels and Creative Asset Considerations Don't overlook evolving channels. Pinterest, for example, wields unique influence over women-led travel planning, while TikTok is a powerhouse for reaching Gen Z, who increasingly look to social platforms instead of Google for travel inspiration. But succeeding on new channels requires the right creative approach. TikTok demands fun, vertical, trend-aligned videos, whereas Instagram and Meta perform better with a thoughtful mix of sizes and styles. Marketers should aim to capture assets in multiple formats upfront, future-proofing their campaigns for every channel. Resources: Website: https://travelalliancepartnership.com/ LinkedIn Personal: https://www.linkedin.com/in/colleen-senglaub/ LinkedIn Business: https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

In this episode, Ben Edelman shares insights from his years studying the intersection of economics, digital marketing, and consumer protection. He and the host dive deep into the evolution of affiliate marketing, the early days of web advertising, and how regulation and business incentives have shaped online behavior—both good and bad. Ben also reflects on ad fraud, deceptive affiliate practices, legal enforcement challenges, and how platforms and advertisers can improve accountability in the digital space.

There's organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. In this Quick Hit, you'll hear the first tip on getting the most out of paid media: how to leverage influencer marketing, with Amy Scalia. She's been an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband. Learn all 4 tips in the full episode here

Bryant Garvin, a 20-year veteran of the digital marketing world, announced his new position as Operator in Residence at Triple Whale. This role leverages Triple Whale's massive data set (35,000+ stores, $55B+ GMP annually) to build better products for marketers and e-commerce operators. Garvin discussed his evolved perspective on attribution, emphasizing Triple Whale's holistic approach using AI and data integration beyond simple dashboards. He highlighted the power of MOBI, Triple Whale's platform, in providing data-driven insights for strategic planning, such as Prime Day optimization. The conversation also touched upon the importance of humanizing data, considering the broader context of marketing beyond immediate clicks, and the crucial role of product quality in marketing success. Garvin shared successful marketing strategies from his past, including adding value instead of discounting and leveraging Kickstarter for product launches. He championed YouTube as an underutilized e-commerce channel and cautioned against relying solely on quick wins, advocating for long-term brand building. Finally, he emphasized the importance of authenticity and human connection in marketing, even in the age of AI, and shared a personal anecdote about his childhood dream of becoming a paleontologist.

Sales expert Sam McKenna, Founder of Sam Sales, shares her journey from solo consultant to a thriving 20-person team with 250+ clients. The podcast discusses her unique sales strategies, including the "Expand the Sandbox" method for LinkedIn prospecting, which landed her a deal with Equifax. Key takeaways include the importance of building genuine rapport with clients (even discussing breakfast!), prioritizing consistent outreach, and investing in employee growth. McKenna emphasizes the critical need for sales leadership training and highlights the detrimental effects of slow responses in communication, advocating for a "give a shit" (GAS) approach that prioritizes human connection over automation. She also shares a surprising personal anecdote about her father's grave and recommends the book "Unreasonable Hospitality." The conversation underscores the transferable nature of sales skills across various business functions and the power of human interaction in building lasting relationships.

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.Topics discussed in this episode:  Why retailers struggle to align paid media campaigns with evolving AI-driven ad platformsHow AI is transforming Google Ads from manual control to machine learning black boxesWhat makes Performance Max campaigns difficult to manage for non-technical marketersWhy most retailers fail to activate more than 20% of their product inventory in paid adsHow reinforcement learning leads Google to over-optimize for a small segment of productsWhat a Product Data Platform is and how it complements Google's ad algorithmsWhy large inventories and high ad spend are critical for effective AI optimizationLinks & Resources Website: https://upp.ai/LinkedIn: https://www.linkedin.com/company/upp-ai/X/Twitter: https://x.com/upptechnologiesGet access to more free resources by visiting the show notes athttps://tinyurl.com/2b6hv8phMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

This Always Be Testing podcast features James Little, a UK affiliate marketing legend and key figure at TopCashback. The episode covers TopCashback's 20-year history, its unique 100% cashback model, and its global success without venture capital. Little discusses the challenges and rewards of operating in various markets, the importance of clear customer education around cashback, and the evolving relationship between cashback sites and brands. He highlights the crucial role of accurate tracking and the positive impact of AWIN's move towards server-to-server tracking. The conversation also touches upon the impact of AI on affiliate marketing, the importance of mental health awareness, and Little's personal experiences.

Greg Williams graduated from Susquehanna University in 1992 with a degree in accounting, but quickly pivoted toward the outdoors, co-founding the Philadelphia Rock Gyms (PRG) Gym in 1993 and helping build one of the region's first indoor climbing communities. He later moved to Colorado to work in advertising at Climbing Magazine Inc, combining his professional skillset with his passion for the outdoors. Greg joined Backbone in 1997 as a PR Account Manager and went on to launch the agency's Paid Media and Social Media services—becoming VP of Media and helping shape Backbone's integrated approach. In 2022, he became President and now oversees all 11 service areas across paid and earned media. He serves on the boards of Mountain Projects, Inc, RootsRated Media, and 5Point Film Festival. Outside the office, he's a 10-year youth basketball coach and enjoys climbing, biking, and rucking.

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Jared Jennings, the founder of Phantom Brands, to dive into the realities of starting and scaling a successful e-commerce and streetwear business. Discover how Jared transitioned from corporate sales to entrepreneurship, the hard-earned lessons from launching his own clothing brand during the pandemic, and the power of networking in the apparel industry. Jared also reveals the pitfalls he faced—from manufacturing headaches to a major social media hack—and how those tough moments became stepping stones to building a thriving business model now helping professional athletes and influencers establish their own brands. If you're curious about what it really takes to run an e-commerce company, build authentic partnerships, and turn setbacks into growth, this episode is packed with practical advice, candid stories, and entrepreneurial wisdom you won't want to miss. Listen now for actionable insights and inspiration on building your own brand, with real talk about all the challenges, risks, and victories along the way. **Contact Ed Parcaut:** -

Tyler Lane is the Founder and CEO of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 13 years of experience in digital marketing, he has successfully created, launched, and evaluated SEO, content marketing, analytics, and social strategies, bringing his expertise to Session Interactive. Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. In this episode… Many companies struggle to turn their digital marketing investments into measurable outcomes, often due to blind spots in data tracking, ineffective SEO strategies, or lackluster paid media performance. Businesses waste money and miss growth opportunities without understanding user behavior or proper attribution. So, how can organizations build more intelligent, results-driven marketing systems? Tyler Lane, an expert in SEO, paid media, and analytics, shares how a deeply analytical approach can transform marketing effectiveness. He emphasizes the importance of a clean analytics setup to ensure accurate attribution and performance tracking. He recommends auditing conversion events and tailoring data dashboards to support strategic decisions without overwhelming teams. By focusing on user intent, leveraging both organic and paid strategies, and staying ahead of AI's role in search behavior, Tyler provides a framework for sustainable digital success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tyler Lane, Founder and CEO of Session Interactive, about building results-focused marketing campaigns. Tyler explores actionable SEO strategies, the power of clean analytics, and the impact of customer journeys on conversion. He also discusses agency culture, the role of AI in search, and his path from IBM to launching his own business.

The Performance Marketing Association (PMA) released its third triennial affiliate marketing survey, revealing a booming industry. Data from eight networks, 53 publishers, and over 20,000 brands showed ad spend skyrocketing from $6 billion to $13.63 billion (a 14.42% CAGR), exceeding e-commerce growth and contributing 10% to overall US e-commerce revenue. While cashback and coupon sites remain significant, their market share decreased, likely due to the rise of card-linked offers and buy now, pay later options. These, along with influencer marketing, fueled growth, though the overall increase in market size means some sectors saw proportional decreases in share. The survey also highlighted growth in less directly correlated sectors like finance and telecom, and a slight decrease in ROAS (from 12:1 to 11:1), potentially due to a shift towards top-of-funnel traffic. Publisher sentiment shows concern about Google changes but optimism for the future. 

From GTM Live:This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets.They break down what's really going wrong: not too much paid media, but too much spend on a strategy that doesn't convert. Pipeline is down. Revenue is down. And yet, the response is often to spend more, not better.You'll hear why performance marketing often fails to deliver real outcomes, how misaligned KPIs drive bad decisions, and what separates newer, agile companies from legacy players still running outdated GTM playbooks.Megan shares insights from working with dozens of growth-stage companies and how leadership mindset, speed of iteration, and willingness to challenge old assumptions can make or break your demand strategy.If you've been trying to defend paid spend, or wondering why results are flat despite doing “all the right things”, this episode is for you.Key topics in this episode:Why paid media often fails to convert to pipeline or revenueThe difference between new-school and old-school GTM teamsWhy optimizing for MQLs leads to the wrong outcomesHow to rethink measurement for real demand captureWhat high-performing growth teams do differentlyThis episode is powered by ⁠⁠Passetto⁠⁠. We help high-growth and equity-backed companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit ⁠⁠⁠passetto.com⁠⁠.

This podcast features Ryan Fitzgerald, an affiliate industry expert at AWIN, discussing various aspects of affiliate marketing. Key takeaways include the importance of initially working with all publisher types to build brand equity, AWIN's global reach and commitment to a publisher-centric approach, and Fitzgerald's sales leadership focusing on educating and mentoring SMBs. He emphasizes the need for transparency and data-driven decision-making in affiliate marketing, particularly for convincing C-suite executives of its value. Fitzgerald also shares insights into his team's success strategy, focusing on deal closure, self-education, and organization, and offers advice for brands on time commitment and agency utilization. The conversation touches upon AWIN's ShareASale integration, bringing modernized technology to a large existing client base. Finally, Fitzgerald shares personal insights, including book and movie recommendations, and advice for fathers.

Irish digital marketing agency Vroom Digital has been recognised at the 2025 European Search Awards, taking home two category wins for work delivered in partnership with EPIC The Irish Emigration Museum. The awards ceremony took place earlier this month in Krakow, Poland, bringing together Europe's leading agencies to celebrate innovation in digital search and performance marketing. Recognised as a benchmark of excellence across the industry, the European Search Awards honour outstanding work in SEO, paid media, and digital PR. Vroom Digital took home two major awards for standout campaigns created in partnership with EPIC The Irish Emigration Museum. Competing against agencies from across Europe, the team secured Best Use of PR in a Search Campaign for The Love Story Before 'Love Story': Driving Links Through PR & Storytelling, a campaign that paired emotional narrative with a strategic digital PR approach. They also won Best Use of Social Media in a Search Campaign for The EPIC Untold Story Behind Fairytale of New York, which tapped into nostalgia and platform-specific creative to drive engagement and boost search visibility. Both campaigns were executed in close collaboration with EPIC The Irish Emigration Museum, combining emotional storytelling, strategic PR, and targeted digital distribution to drive meaningful engagement and improve search performance. Shane Curtin, CEO & Founder of Vroom Digital, said, "We're incredibly proud to see these campaigns recognised on a European stage. It's a true testament to the strength of our partnership with EPIC and their creative partners, Public House, and the collaborative thinking that drives success on all sides. At Vroom, we've built a team that thrives on delivering culturally relevant, performance-led campaigns - and these awards reflect our commitment to meaningful storytelling that delivers real results. Working with EPIC gave us the opportunity to push creative and strategic boundaries, and to show the impact that smart, well-executed digital - across PR and paid media - can truly have when driven by insight and intention." The agency continues to strengthen its reputation for delivering integrated digital campaigns that balance creativity with performance. These European Search Award wins follow recent recognition at The Spider Awards, Ireland's longest-running digital awards, where Vroom received the Grand Prix and Best in Storytelling award. Vroom Digital delivers tailored SEO, Paid Media, and Digital PR strategies that help clients cut through the noise, build a stronger online presence, and drive measurable growth. See more stories here.

Dots Oyebolu and Cory Henke, Founder and CEO of Variable Media, discuss modern paid media intelligence. Cory shares insights from his journey via major agencies and platforms to build a data-first paid media agency. He unpacks the challenges and philosophies around attribution and campaign measurement and explains how business intelligence tools like Power BI help brands unlock deeper visibility into what really drives performance. Key Takeaways:(01:20) Cory's marketing journey.(04:36) Marketers who rely solely on in-platform data miss the bigger picture — merging CRM, web analytics and ad platforms reveals deeper insights.(07:51) Cory believes that attribution is unsolvable because great outcomes stem from many variables.(09:50) In a dynamic ad landscape, Cory emphasizes having a conservative projection and a flexible testing strategy.(11:16) For new brands, organic growth should precede paid media — proving demand without ad spend is key to long-term success.(13:03) Attribution models are biased by platform incentives; YouTube, for instance, creates halo effects that platforms often credit to search.(16:28) Cory's team customizes attribution by extracting campaign data from multiple platforms, merging it via Power BI for clearer performance storytelling.(21:31) CPM is Cory's favorite marketing metric — unlike other KPIs, it reveals raw costs and helps evaluate the efficiency of reach, regardless of engagement.(27:42) Staying top of mind and testing new formats is key as digital advertising continues to evolve beyond traditional performance metrics.Resources Mentioned:Cory Henkehttps://www.linkedin.com/in/coryhenke/Variable Media | LinkedInhttps://www.linkedin.com/company/variable-media/Variable Media | Websitehttps://variable.media/Power BIhttps://www.microsoft.com/en-us/power-platform/products/power-biCory Henke on Twitterhttps://twitter.com/CoryHenkeInsightful Links:https://online.mason.wm.edu/blog/data-analytics-in-digital-marketinghttps://www.akkio.com/post/business-intelligence-in-marketinghttps://www.netsuite.com/portal/resource/articles/erp/business-intelligence-strategy.shtmlThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing.

This podcast episode features Vinod Varma, founder and CEO of Creator Co., discussing the evolving landscape of social commerce. Varma defines social commerce as the next wave of influencer marketing, enabled by expired Amazon patents, and highlights TikTok Shop's leading role due to its seamless user experience. Creator Co. helps brands navigate this space by providing technical setup and access to a vast influencer network. The conversation touches upon the potential of other platforms like YouTube, YouTube Shorts, and the surprisingly underutilized Pinterest, emphasizing the platform's aspirational and positive nature. A key theme is the importance of authenticity in influencer marketing, particularly in the age of AI, and the need for improved attribution models and transparency in influencer compensation to address concerns arising from browser extensions like Honey.

This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets.They break down what's really going wrong: not too much paid media, but too much spend on a strategy that doesn't convert. Pipeline is down. Revenue is down. And yet, the response is often to spend more, not better.You'll hear why performance marketing often fails to deliver real outcomes, how misaligned KPIs drive bad decisions, and what separates newer, agile companies from legacy players still running outdated GTM playbooks.Megan shares insights from working with dozens of growth-stage companies and how leadership mindset, speed of iteration, and willingness to challenge old assumptions can make or break your demand strategy.If you've been trying to defend paid spend, or wondering why results are flat despite doing “all the right things”, this episode is for you.Key topics in this episode:Why paid media often fails to convert to pipeline or revenueThe difference between new-school and old-school GTM teamsWhy optimizing for MQLs leads to the wrong outcomesHow to rethink measurement for real demand captureWhat high-performing growth teams do differentlyThis episode is powered by ⁠⁠Passetto⁠⁠. We help high-growth and equity-backed companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit ⁠⁠passetto.com⁠.

Jordan Koene, CEO & Founder of Previsible.io, breaks down how AI is reshaping the SEO landscape. As tools like ChatGPT provide direct answers, many websites are seeing noticeable drops in organic traffic—ranging from 10% to as much as 90%, depending on the industry and keyword.This shift is happening quickly and requires a thoughtful response. Jordan explains why it's important for brands to focus on becoming trustworthy sources within AI ecosystems, addressing inaccuracies in AI-generated content, and leaning into unique brand assets. He also emphasizes the need to shift from broad outreach to more targeted strategies on platforms where the audience is most active.AI isn't replacing jobs, but it's changing them—making skill development and retraining a priority. The future of SEO will center around helpful, relevant content, deeper personalization, and multimedia formats like video that build trust and engage users.The key is to move from reactive to prescriptive marketing by focusing on serving specific audience needs within the evolving limitations of AI.

This podcast features a conversation between two performance marketing experts with 20+ years of experience, discussing the evolving landscape of digital marketing. Svet, with a background at Stanford, McKinsey, and Nextag, shares his insights on leveraging first-principle thinking and algorithmic understanding to optimize marketing campaigns across B2B, e-commerce, and local service businesses. Key themes include the importance of rigorous testing, overcoming common data measurement mistakes (like under-tagging and misaligned attribution), and adapting to the increasing influence of AI and automation in paid search. The discussion highlights the ongoing relevance of keywords despite Google's shift towards AI-driven contextual search, the untapped potential of Bing Ads for B2B marketers, and the crucial need for marketers to develop a "hacker mentality" and deep technical skills to thrive in this rapidly changing environment. Svet also recommends utilizing AI tools effectively, studying AI models, and understanding the underlying algorithms to gain a competitive edge.

In this episode of SmartBug on Tap, “From Guesswork to Greatness: Paid Media in the AI Era,” we dive into how AI is transforming digital advertising—and what marketers need to know to stay competitive. Join Paul Schmidt, VP of Marketing at SmartBug, and Louis-Claude Martin, a seasoned paid media expert at SmartBug, as they unpack the real impact of AI on campaign strategy, targeting, and performance. From the power of first-party data to the evolving role of media managers, this episode reveals how to shift from manual guesswork to data-backed greatness in the age of AI.

In this episode, Brendan Regan, Senior Director of Lifestyle/Lifecycle Marketing at Smartsheet, shares his strategic, multi-channel approach to engaging both enterprise and SaaS customers. He explains how Smartsheet blends digital programs with human touchpoints—such as customer success reps and account executives—to optimize acquisition, retention, and monetization. Brendan discusses key growth levers they've tested, including freemium conversion, upgrades, seat expansion, and cross-sell/upsell tactics, all rooted in a data-driven, experimental mindset. He also explores the benefits and challenges of Product-Led Growth (PLG) and Product-Led Sales (PLS), highlighting how A/B testing and propensity modeling support smarter decision-making. Among his most surprising learnings: onboarding plays a larger role in expansion than expected, and simple, sales-driven heuristics can be remarkably effective in cross-selling. Brendan wraps up with valuable advice for B2B SaaS companies—avoid silos, don't fall into copycat marketing, and never underinvest in technology. Mastering your martech stack and integrating it properly, he emphasizes, is essential for impactful customer communication.

Send us a textIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss's boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.Episode Links:

Dive into how AgeTech companies can build effective, ROI-driven paid media campaigns—even with a lean marketing budget. SmartBug's Senior Sales Executive, Tonia Speir, sits down with Briana Greer, Director of Paid Media at SmartBug, to explore how to prioritize platforms, optimize spend, and avoid common pitfalls in early go-to-market (GTM) efforts. Whether you're targeting adult children, seniors, caregivers, or B2B buyers such as healthcare professionals or senior living execs, this conversation offers a blueprint for smarter advertising decisions.

This podcast features Kayla Hamilton, who is the affiliate marketing manager of Sage. The discussion centers on Sage's B2B SaaS affiliate marketing strategy within the FinTech vertical. Key topics include the challenges and successes of building a year-old affiliate program, targeting high-value executives, the importance of internal collaboration between marketing, sales, and PR teams, leveraging AI for forecasting, content creation, and data analysis, and the crucial role of data-driven decision-making in optimizing partner performance and achieving scalable growth. Hamilton emphasizes the need for a holistic approach, aligning product offerings with partner audiences, hyper-targeting growing SMBs, and focusing on quality leads over volume. She also highlights the importance of understanding the nuances of medium-sized business (M) marketing and the value of non-traditional sub-affiliates and industry-focused partners. The conversation concludes with Hamilton's recommendations for further learning and personal insights.

Feel like you're doing everything to grow your podcast, yet still not seeing the momentum you want? In this episode, I'm completing the series all about podcast growth. Today, I'm sharing the podcast marketing framework that will lead you to sustainable and scalable podcast growth. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Time-stamps: Your brand foundation (2:19)Leverage your existing audience (8:12)Expand your reach through collaborations (10:38)Invest in paid growth and advertising (12:41)Build a sustainable and scalable long-term growth engine (14:57)Mentioned in This Episode:Episode 167 Paid Media: gaffincreative.com/167-how-to-maximize-your-podcast-growth-with-paid-media/Episode 166 Collaboration: gaffincreative.com/166-grow-your-podcast-audience-through-collaborationEpisode 165 Organic Growth: gaffincreative.com/organic-growth-maximizing-your-existing-audienceEpisode 164 Foundations of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinConnect with Haylee:instagram.com/hayleegaffinGaffincreative.commicchecksociety.comReview the Transcript: https://share.descript.com/view/bX2BSl5YPbn Hosted on Acast. See acast.com/privacy for more information.

This podcast features Vanessa Lawrence, Chief Content Officer at Linkby, an ad tech platform connecting brands with premium publishers using a CPC model. Linkby operates globally and has recently expanded into Europe. The platform's success is attributed to its measurable approach, fast turnaround, and no upfront costs for brands. Linkbee complements existing publisher revenue streams (CPA, flat fee) rather than replacing them, emphasizing diversification and experimentation. The platform offers access to a wide range of publishers, from major media outlets to newsletter creators and Substack writers. A key differentiator is Linkbee's focus on publisher authority and trust, recognizing that brands are paying for more than just ad placement. Lawrence discusses Linkby's innovative "publisher pitches" feature, which allows publishers to proactively pitch brands, and highlights the importance of data and third-party validation in their operations. The conversation also touches on Lawrence's background, her role at Linkby, and her passion for helping publishers diversify their revenue streams.

If you're serious about taking your podcast to the next level, it's time to talk about paid growth. While organic strategies (like tapping into your current audience or collaborating with others) are powerful foundations, there may come a point when you need an extra boost to reach new listeners faster.That's where strategic paid growth comes in — and it's not just about throwing money at ads and hoping for the best. Done well, paid strategies can supercharge your podcast audience without feeling like you're wasting your budget.Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Podcast Details: Why consider paid growth opportunities? (2:30)Podcast player ads (4:04)Social media advertising (10:22)Sponsorships (13:52) Podcast Resources:Episode 166 Collaboration: gaffincreative.com/166-grow-your-podcast-audience-through-collaboration/Episode 165 Organic Growth: gaffincreative.com/organic-growth-maximizing-your-existing-audience/Episode 164 Foundations of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1/Mic Check Society: gaffincreative.com/mcsConnect with Haylee:instagram.com/hayleegaffinGaffincreative.commicchecksociety.comTranscript: https://share.descript.com/view/ZSMrUj89q2l Hosted on Acast. See acast.com/privacy for more information.

In this episode, fintech affiliate marketing expert Lawrence Sarpong shares insights from years of hands-on experience in the space. He breaks down how fintech affiliate marketing stands apart from the broader industry — with a stronger focus on customer education and solving very specific financial needs.Lawrence dives into best practices for building a strong affiliate program, from choosing the right platform (he gives a big nod to Impact) to cultivating genuine, long-term relationships with partners. He emphasizes that authenticity beats flashy influencer deals, especially in fintech where trust is everything.He also walks us through a powerful online-to-offline campaign that drove real revenue and explains why social media is becoming more critical than ever in affiliate marketing.Other highlights include common mistakes to avoid (like overlooking partner fit or dropping the ball on communication), plus some personal reflections — including his favorite travel spots and how he thrives as an introvert in a relationship-driven industry.

This episode features Jason Fuentes, a seasoned affiliate marketer and active member of the Austin tech community, now working with Wildfire. Wildfire specializes in white-labeling loyalty and rewards platforms for businesses, particularly within the financial sector, helping them boost revenue and engagement through shopping companions like Capital One Shopping. These tools offer cashback, rewards, and coupons while preserving user privacy by avoiding predictive advertising. Instead, Wildfire focuses on highlighting existing benefits within users' shopping experiences. Jason shares insights into the recent launch of the Wildfire Commerce Network, a retail media network that enables partner apps to drive transactions through strategic partnerships. The conversation also explores Jason's background in ad tech, his life with three dogs, and his love for Costa Rican beaches. 

Kareem Elgendy is the Chief Executive Officer of Veiled, an eight-figure fashion brand for Muslim women. Under his leadership, Veiled has achieved impressive growth, with consistent revenue increases and a strong emphasis on analytics to optimize the company's ecommerce strategy. Kareem previously served as a Senior Marketing Strategist at Baked Bouquet and held project management roles at Frank Seta & Associates. His multifaceted background, including roles as a sustainability expert, software engineer, and unit manager in banking, adds a unique perspective to his approach in the fashion industry.   In this episode… Ecommerce founders often face mounting pressure to make quick decisions without clear data, leading to stalled growth and missed opportunities. From inconsistent revenues to underperforming SKUs, using analytics to guide merchandising and marketing plans can make a huge impact on profitability. What if you could cut through the noise and confidently steer your brand using data-driven insights tailored to your business? Kareem Elgendy, an expert in ecommerce analytics and merchandising, shares how a strategic focus on data dashboards and inventory insights has helped his brand grow consistently — surpassing 70% year-over-year growth. Kareem emphasizes the importance of understanding every metric inside and out, using internal scripts, Google Cloud tools, and custom dashboards to analyze traffic, stock velocity, and product demand. He outlines a practical merchandising framework that breaks down collections by category, style, color, and size, ensuring supply aligns with proven demand. Kareem's approach emphasizes the importance of founders remaining curious and optimistic about what their numbers reveal. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Kareem Elgendy, CEO of Veiled, about leveraging analytics to drive fashion ecommerce growth. Kareem shares how data-informed merchandising decisions lead to more consistent revenue and dives into daily performance tracking, marketing efficiency, and forecasting demand using internal algorithms.

In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi's new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong's distinct visual style) and the importance of tailoring strategies for both the 5% actively in-market and the 95% who aren't — known as the “95.5 rule.”Other highlights include building trust through authentic content and personal branding, using frameworks like RAPID for faster decisions in big teams, and leaning into courageous marketing that solves real problems and creates lasting brand impressions — even if they're not always easy to measure.

So, you've got a killer product… Now what?In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn't come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn't just scale, they exploded, and they're here today to explain exactly how. They also reveal why they're saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.If you're a DTC founder, marketer, or operator, this episode's packed with practical gold and growth lessons, so don't miss out.Let's jump right in!Key Takeaways:00:00 Intro 00:16 The main factor for Purdy & Figg's success 02:53 LTV, risk tolerance, and aggressive growth 14:42 The importance of testing in paid media 19:51 Inventory planning and operational challenges28:20 Agency-brand relationships 36:17 Expansion strategy and market entry42:48 Outro Additional Resources:Follow us on X:

In this episode, I sit down with Ryan Pitylak, VP of Growth at NinjaTrader, to talk about the evolving world of performance marketing and how AI is changing the game. We dive into the rise of Google Performance Max and how AI is reshaping ad platforms, why the creator economy and authentic influencer marketing are gaining momentum, and the biggest mistakes growth marketers make—especially when they focus too much on advertising over product fundamentals. Ryan shares why a full-funnel, product-first approach leads to better long-term results, the real role of A/B testing, and what most people get wrong about it. He also emphasizes the importance of aligning your growth strategy with what truly matters: patience, passion, and priorities. Drawing from his journey—from launching startups like Zen Business to leading growth at NinjaTrader—Ryan offers practical advice on resource prioritization and building sustainable marketing strategies in the age of AI. Watch the full conversation now — link in the comments.

In this episode, Nancy Harnett, Head of HubSpot's Affiliate Marketing Program, shares how they transformed their strategy to achieve 2x ROI. By shifting from a broad partnership model to a highly personalized, one-on-one approach, HubSpot was able to build stronger collaborations and drive better performance. She highlights the importance of prioritizing key partners, offering tailored support, and using data-driven testing and rapid iteration to optimize the program. Instead of flat-fee structures, HubSpot focuses on performance-based incentives and treats partnerships as strategic investments, similar to marketing or HR functions. Nancy also discusses the company's powerful tech stack, including HubSpot CRM, Impact, PartnerStack, and AI tools, while emphasizing the need for compliance, fraud prevention, and a customer-centric approach. She explores underutilized partner opportunities, outlines a realistic one-year timeline for building a successful affiliate program, and shares valuable book recommendations such as Nudge and Atomic Habits.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

In this episode, we talk with Sid Nagpal, Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing. Sid breaks down PartnerStack's four pillars of customer marketing—expansion, engagement, education, and advocacy—highlighting how their thriving community drives success. He discusses the impact of the Stacked Conference and various meetups, emphasizing how community plays a role in every stage of the customer journey. The conversation also explores PartnerStack's partner ecosystem platform (PRM) and its integrations with tools like HubSpot, as well as the rise of B2B creator marketing and the importance of in-person connections for building strong customer relationships. Sid shares personal stories, including his visit to Freshworks India, along with his top book and TV recommendations. He also explains why allocating 20 percent of a marketing budget to community-building initiatives is a strategic investment.

This podcast features Jennifer Rhima, Apollo's Partnerships Lead, discussing strategies for building and scaling B2B SaaS partner programs. She emphasizes enabling partners beyond acquisition, tracking activation metrics, fostering internal collaboration, and leveraging PRM tools like PartnerStack for scalability. Rhima highlights the value of different partner types, the importance of data analysis in measuring partner success, and the challenges of attribution modeling. She also explores the untapped potential of agency partnerships and shares personal book and travel recommendations.

Send us a textIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.What You'll Learn in This Episode:Why YouTube is the TV of 2025 and how e-commerce brands can leverage itThe truth about incrementality and why last-click attribution is misleadingThe common misconceptions brands have about YouTube adsReal-life case studies of brands scaling profitably on YouTubeA step-by-step breakdown of how to test, optimize, and scale YouTube campaignsWho is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers. With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.He's worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies. As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.Connect with Brett: 

Meta is shaking things up again with new regulations affecting payor advertising. In this episode, Jenny and Miranda, Hedy & Hopp's Director of Paid Media, break down Meta's updates to the financial products and services category, including new targeting restrictions, and how broad location radius requirements and inclusive demographic rules are reshaping campaign strategies. With targeting getting less precise, lead quality is bound to shift, making now the time to reset expectations and fine-tune how success is measured.ResourcesMeta's Changes2025 Trends in Paid Media Connect with Miranda:LinkedIn: https://www.linkedin.com/in/mirandamochsner/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.Here's 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients' social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo

In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies. Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand's presence across platforms.Key Takeaways:The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.Memorable Quotes:Raycheal Proctor: "The long-term gains from SEO should directly complement the short-term gains from paid media."Crystal Waddell: "You gave us permission to define who we work with and create mutually beneficial relationships."Raycheal Proctor: "Doing what you love in a way that brings joy and profit is always a win."Listener Action Items:Explore how your current marketing channels can complement each other. Start small with two to three channels and grow over time.Dedicate time each week for intentional learning—review updates, refine strategies, and enhance your skills.Identify opportunities for repurposing your existing content across multiple platforms.Define your ideal clients and refine your marketing approach to align with their needs.Reach out to Raycheal Proctor at Unlimited Mixed Marketing for a personalized consultation.Contact Raycheal:Website: UnlimitedMixedMarketing.comLinkedIn: Raycheal ProctorSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandvivaSummaryIn this engaging conversation, Mark, Ben, and Adam delve into the world of entrepreneurship, exploring Adam's journey from aspiring doctor to successful entrepreneur with his company, Bottlekeeper. They discuss the influence of childhood environments, the importance of creativity in small towns, and the risks associated with starting a business. Adam shares insights on the initial skepticism he had about Bottlekeeper and the innovative ways he tested the market for his product. The conversation highlights the significance of enjoying what you do and the value of taking calculated risks in the pursuit of success. In this conversation, Adam Callinan shares his journey of launching and growing Bottle Keeper, emphasizing the importance of market validation, the impact of Shark Tank, and the challenges of running a cyclical consumer goods business. He discusses the emotional toll of entrepreneurship, including anxiety and the need for coping strategies, ultimately leading to the decision to exit the business. In this conversation, Adam Callinan shares his journey from leading Bottlekeeper to launching Pentane, a software tool designed to help businesses understand their financial dynamics. He discusses the acquisition process, the importance of patience during transitions, and the lessons learned from consulting with struggling companies. Adam emphasizes the significance of efficiency and strategic spending in entrepreneurship, while also highlighting the impact of his work on other businesses. The discussion culminates in Adam's vision for Pentane as a tool that empowers business operators to make informed decisions and drive profitability. https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandviva

Courtney Tarrant is the COO and co-owner of The Ad Girls, a boutique Facebook and Instagram advertising agency that has generated over $40 million in revenue for their clients. With a focus on empowering female entrepreneurs, Courtney's messaging-first methodology has helped countless brands create meaningful connections with their audiences while maintaining impressive 35-40% profit margins.