Podcasts about ROI

In this keynote from the Possible conference, GaryVee goes off-script and into the real tactics brands need in 2025. From attention shifts to marketing ROI to the power of creative, he answers raw, unfiltered questions from the crowd. Whether you're a founder, brand builder, or agency lead, this is a must-listen if you want to win where people's attention actually is.

Struggling to source more multifamily opportunities? The truth is, you don't need 10 hours a week—you need just 30 focused minutes.In this solo episode, I break down the three high-ROI activities any investor can do weekly to uncover more deals and stay top-of-mind with the people who are most likely to send you opportunities. These simple actions are repeatable, require no fancy tools, and most investors aren't doing them consistently—which is exactly why they work.Join us as we explore:The 10-minute habit that will multiply inbound deal flow through your existing networkHow to use social media (even if you're not active) to stay visible to brokers, investors, and operatorsA simple monthly newsletter strategy that keeps you relevant without sellingHow these activities fit into a “less than 1 hour/week” routineWhy most investors miss these basics and what to do insteadAre you looking to invest in real estate, but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners provides investment opportunities to passive investors looking for the returns, stability, and tax benefits multifamily real estate offers, but without the work - join our investor club to be notified of future investment opportunities.Connect with Axel:Follow him on InstagramConnect with him on LinkedinSubscribe to our YouTube channelLearn more about Aligned Real Estate Partners

Why Your Customer Experience Is Killing Referrals (and How to Fix It) In this episode, Doc Danny shares the three-step customer experience framework that drives more referrals, boosts retention, and builds a reputation that speaks for itself. Inspired by a recent emergency surgery experience with his son, Danny lays out exactly how clinics can elevate their communication and consistency—without spending a dime on marketing.

What if the tools you use to sell solar are setting you up to fail?That's the uncomfortable truth Jason Steinberg, CEO of Scanifly, is tackling head-on.In this episode recorded live at NABCEP 2025, Jason and Nico dig into the disconnect between sales and operations in solar—where remote designs sell the dream, but outdated imagery and manual measurements leave teams scrambling on install day.Jason shares how his team is transforming the design process by putting drones and data at the center of solar workflows. The result? Fewer change orders, faster permitting, and a safer, smarter job site.Expect to learn:

Explore how to engineer legendary relationships with Gabriela Embon on the Win Make Give podcast. Transitioning from a successful career as a chemical engineer to a relationship coach, Gabriela shares insights on building strong partnerships without sacrificing success. Discover the four pillars of becoming a power couple, the importance of integration over balance, and how to foster connection through daily rituals. Gain valuable tips on emotional ROI, conflict resolution, and why personal growth is crucial for relationship success. Join Chad Hyams and Gabriela for a compelling conversation designed to enhance both your personal and professional life. Connect with Gabriela: Gabriela Embon's Website: gabrielaembon.com ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

On this episode of Michigan Wild, Nate and Bryan Meyering have a Summer BSin conversation.Bryan and Nate have become friends these past few years, that stemmed from hunting some of the same deer. Their shared passion for habitat improvements, raising their families in sports and the outdoors, and chasing whitetails make for a fun episode and an easy friendship.  Habitat improvements is a work in progress for Nate, however Bryan has found a great ROI on all the work he has done with his property. From improved food plots, timber stand improvement, and diversity throughout his property he is already holding more deer consistently, and noticing an increased age class of bucks. The guys also touch on some of their hunting plans for the fall, including out of state plans and their ideas for fall food plots to help capitalize on trends they have seen in the past. Overall, a great summer podcast with two friends talking whitetails into the late hours of the night. Thank you for listening to the episode! If you would like to support Michigan Wild farther leave a review/ranking anywhere you listen to the podcast!  Interested in being a guest on Michigan Wild? Send an email to Michiganwildpod@gmail.comor send a message on Instagram @michiganwildpod. In need of a tracking dog? Reach out to Find It Fred, Tony and his dog are top notch and Tony is passionate about helping fellow hunters. Looking to add a food plot or change up your food plot strategy check out vitalizeseed.com and the Habitat Podcast. Check out Wildlife Legends Taxidermy for any of your taxidermy needs. Want to dive into the mock scrape game, or find a proven product? Check out DH3 a full synthetic scrape system.  Learn more about your ad choices. Visit megaphone.fm/adchoices

About Our Guest: Dr. Marquel Russell helps business owners install systems to scale companies that are profitable, sustainable, and enjoyable without sacrificing what is most important – faith, family and freedom. He's a 9th-grade dropout who traded textbooks for a crash course in real life. He puts his love of God and his family above everything, and is a proud sneakerhead with a serious addiction to scaling businesses faster than you can say “ROI.” To learn move about Marquel, visit www.marquelrussell.com Episode Summary: This episode is powered by Dinner with Darnyelle "Sometimes God has to prune you to prove you." — Marquel Russell You've heard the phrase "trust the process," but what if the process includes pain, pruning, and letting go of everything you built with your bare hands? In this episode of the Move to Millions Podcast, I sit down with Marquel Russell—client, friend, and million-dollar marketing genius—to unpack what it really takes to surrender your business to God's alignment without losing your mind… or your money. If you're tired of 18-hour days, being addicted to achievement, and secretly terrified that if you stop grinding, it will all fall apart—this episode is your mirror. Marquel pulls back the curtain on how he made the sacred shift to peace, purpose, and prosperity without having to hustle and sacrifice his family as he maintained and realigned his 7-figure business. We don't talk hustle here; we talk harvest, and that starts with pruning. If you're a Legacy Led CEO who's ready to move from striving to stewarding, you don't want to miss this episode. This is your invitation to rebuild your business from the inside out. Let Marquel's story remind you that letting go of what no longer serves you is not failure, it's faith. Tune in to discover how you, too, can shift from pushing to prospering and finally build the business God actually called you to lead.. Here's the truth: Hustle is not holy. You can be anointed and addicted to achievement. You can be celebrated by the world and still out of alignment with your calling. Until you confront the parts of your business built in survival, your peace will always be optional. The pruning isn't punishment; it's preparation. Get your Move to Millions Podcast notebook ready, you'll want to take notes on the lessons packed into this incredible conversation!  Listen in to discover: ✔ How to recognize when your business success is coming at the cost of your spiritual peace ✔ How to use pruning seasons as powerful pivots toward legacy-driven leadership ✔ How to rebuild with grace after breaking free from toxic hustle culture ✔ And so much more This episode is a call to ditch the "more is more" narrative and embrace alignment as your most potent growth strategy. It challenges high-achieving entrepreneurs to reimagine success through the lens of spiritual obedience and sustainable impact. If you're making millions but losing yourself in the process, this is the wake-up call you've been avoiding. Powerful Quotes from The Episode: “At one point, I realized I had built a business I didn't like anymore.” — Marquel Russell “I had to surrender the idol of productivity to finally find peace.” — Marquel Russell “You can build something big and still be out of alignment.” — Dr. Darnyelle Jervey Harmon “Just because it's working doesn't mean it's aligned.” — Marquel Russell “I decided to trust God's vision more than my own plan.” — Marquel Russell Questions to Ask Yourself While Listening: What parts of my business are built on fear or ego, rather than faith? Am I still aligned with the original vision God gave me—or have I drifted into performance? What am I afraid will happen if I stop pushing so hard? Have I confused prosperity with productivity? Where is God asking me to prune so He can multiply? Move to Millions Wisdom Questions: Favorite Quote: “Seek ye first the kingdom of God and His righteousness.” Matthew 6:33 Book that Changed Everything: The War of Art by Steven Pressfied Tool Marquel Swears By On His Own Move to Millions: Google Calendar How to Connect with Marquel Russell: Website: https://www.marquelrussell.com Instagram: https://www.instagram.com/marquelrussell Incredible One Enterprises, LLC is not responsible for the content and information delivered during the podcast interview by any guest. As always, we suggest that you conduct your own due diligence regarding any proclamations by podcast guests.  Incredible One Enterprises, LLC is providing the podcast for informational purposes only. Want more of Darnyelle? Partner With Us To Scale Your Company Join the Move to Millions Facebook Group Apply for God Girls Making Millions   Learn about Haus of Millions The Move to Millions Continuum Episode   Social Media Links: http://www.instagram.com/darnyellejerveyharmon http://www.facebook.com/darnyellejerveyharmon http://www.twitter.com/darnyellejervey http://www.linkedin.com/in/darnyellejerveyharmon Subscribe to the Move to Millions Podcast: Listen on iTunes Listen on Google Play Listen on Stitcher Listen on iHeartRadio Listen on Pandora Leave us a review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

n this episode of Tech Talks Daily, I'm joined by Mohib Yousufani, a senior partner at PwC who leads growth, turnaround, and digital transformation initiatives for Fortune 500 companies. Mohib brings a sharp focus on value creation, helping business leaders move beyond technology hype to deliver measurable outcomes through thoughtful digital strategies. Our conversation begins with a hard truth: many companies are confusing technology adoption with business outcomes. Mohib shares how organizations often rush to embrace the latest AI trends or automation tools without first identifying the core problems they need to solve. That misalignment, he explains, is why many digital transformation efforts stall or fail to scale beyond pilot mode. Mohib breaks down PwC's approach to digital transformation, which begins by translating enterprise ambition into actionable plans. We explore how aligning business unit goals, operating models, and leadership behavior is critical to successful implementation. He also offers a candid view of why so many projects suffer from process debt and legacy friction, often ignoring the people and culture dynamics that are central to lasting change. One of the most powerful parts of our discussion centers on how to evaluate ROI. Instead of focusing solely on cost savings, Mohib suggests expanding the lens to include revenue growth, time to market, risk mitigation, and strategic agility. He shares a compelling success story involving a CPG company that used AI and data science to optimize trade promotions and pricing, resulting in a three percent revenue lift and two percent margin expansion. We also talk about leadership's role in setting the tone. Culture, Mohib emphasizes, acts as a multiplier. Without executive alignment and clear behavioral modeling, even the most sophisticated tools won't deliver the promised value. If your organization is rethinking digital strategy, this episode is packed with insights to help you move from experimentation to real business impact. Are you building digital solutions that scale beyond buzzwords?

In this episode of the Disruptors Podcast, we sit down with Brandon Bateman, founder of Bateman Collective, to reveal how top real estate investors are using AI to double their lead flow, cut out the noise, and focus only on leads that actually convert. You'll discover: ✅ Why 98% of leads are trash—and how AI filters them out ✅ How AI targets the 2% of sellers ready to close. ✅ Why cold calling is dying and inbound leads dominate. ✅ How Google knows who's selling next. ✅ Real data from a 70-investor survey on lead ROI. ✅ How top investors are getting better leads for less money. Brandon Bateman |⁠ ⁠Bateman Collective ⁠⁠Book a Call: batemancollective.com/disruptorsPPC Training: get.batemancollective.com/stevetrainingIndustry Benchmark report: http://get.batemancollective.com/disruptorsreport/ https://www.instagram.com/batemancollective Watch this episode on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://youtu.be/FZEDPJcGOsk

Oracle: Right now, with zero commitment, try OCI for free at https://oracle.com/iced Helium Mobile: Sign up (even for the FREE plan) & get $10 in Cloud Points with code COFFEE: https://app.heliummobile.com/o6WA/4jq Shopify: Sign up for a $1 per month trial period at https://shopify.com/ich Noble Gold: Get your FREE Gold & Silver Guide at https://noblegoldinvestments.com/iced/ Follow Dave Ramsey: On Youtube - https://www.youtube.com/@UCzpwkXk_GlfmWntZ9v4l3Tg On Instagram - https://www.instagram.com/daveramsey/?hl=en Website - https://www.ramseysolutions.com/?srsltid=AfmBOorftYEdsn735w1cPjlWYE5nSSLtDgA-ff_P2ftsp1s9BcBgZou6 Apply for The Index Membership: https://entertheindex.com/ Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: tmatsradio@gmail.com For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:01:38 - Predictions for Trump economy 00:05:13 - Should average person change financial strategy? 00:12:39 - Investing strategy for 2025 00:13:30 - How to get a good deal 00:15:38 - ROI to look for in investments 00:16:36 - Sponsor - Oracle 00:17:41 - Opportunities in commercial real estate 00:20:35 - Concerns over national debt 00:24:58 - How to fix national debt 00:26:08 - Thoughts on Social Security 00:31:13 - How generosity can help the economy 00:35:42 - People who don't want to work 00:35:59 - Sponsor - Helium Mobile 00:40:13 - Bill Gates and taxes 00:42:42 - Is there any excuse to be poor in America? 00:47:06 - Knowing someone won't follow your advice 00:48:34 - Struggles with mortality 00:53:25 - Biggest opportunities today (revisit) 00:58:39 - What holds people back from success 01:07:12 - Sponsor - Shopify 01:08:40 - Sponsor - Noble Gold 01:09:45 - Problems facing modern men 01:13:56 - What people need to hear to make a change 01:15:50 - Questions to ask your spouse 01:19:37 - If your spouse isn't supportive 01:21:14 - From feeling rich to being rich *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguysFollow Snap Business Blog at: https://forbusiness.snapchat.com/blogFollow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/postsAlanna answers these questions:What do you say to marketers who still think of Snapchat as “just for Gen Z”? Talk to us about your audience proposition. How does Snapchat compare with other digital platforms when it comes to driving awareness and conversion for CPG products?Retail media is exploding, but most of it is focused on on-site. Where does Snapchat fit into the off-site retail media puzzle?How is Snapchat uniquely positioned to support CPG brands in today's attention-fragmented world? Give us a breakdown of the various products / inventory available to brands and agencies?Can you talk about how Snapchat is partnering with retailers or data providers to close the loop on attribution and sales lift?Measurement is always a top concern for CPG advertisers. What's Snapchat doing to help brands prove ROI or incrementality? What's the most misunderstood metric in social advertising for CPG, in your opinion?How do you see AI and personalization shaping the future of ad experiences on Snapchat for CPG brands?Let's close by discussing how a partnership with Snapchat works. Start fo finish, what does it take and how does it get executed?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, Matt dives deep into the current state of the housing market, focusing on Florida as a case study. He challenges the prevailing narrative of an impending housing crash, arguing that the real crisis is not in home prices, but in public confidence and sentiment—engineered and amplified by social media and YouTube creators. Matt explains how fear-based content is shaping economic behavior, keeping regular people from buying homes while benefiting institutions, builders, and politicians. BUT BEFORE THAT, learn more about Musk's boring real estate hack (40x ROI), and hear what China is doing right now! Useful links: https://myescapebook.com/escape-2?video=0KDH7rzZZWk https://epicearnwhileyoulearn.com/yfd?video=0KDH7rzZZWk https://intensive2025.com/?video=0KDH7rzZZWk Learn more about your ad choices. Visit megaphone.fm/adchoices

AI makes us all more productive.... so why isn't revenue soaring? That's the AI Productivity Paradox.  ↳ Does that mean GenAI doesn't work?  ↳ Or do we all collectively stink at measuring GenAI ROI?  ↳ Or are employees just pocketing that time savings? Faisal Masud is a tech veteran with answers. He's the President of HP Digital Services, and he's going to help us solve the AI Productivity Paradox. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Productivity Paradox ExplainedHybrid Work's AI Integration ChallengesGenerative AI Impact on Large EnterprisesRaising Productivity Expectations in AI EraAI Tools vs. Traditional Employment RolesEffective AI Policy Implementation in EnterprisesBuilding Internal AI Capabilities StrategyInsights from AI-Based Easy Button HistoryTimestamps:00:00 "Your Daily AI Insight Hub"03:43 Workforce Experience Platform Overview07:46 High Hiring Bar Enhances Productivity10:31 Enterprise Productivity Lag with GenAI15:53 AI Integration in Workflows19:01 Raising Expectations in Tech Management21:57 Hiring for Future-Ready Roles25:23 Staples' Innovative "Easy Button" Strategy27:22 Less is More for SuccessKeywords:AI productivity paradox, generative AI, productivity improvements, employee experience, HP Digital Services, hybrid work, employee productivity, generative AI wave, AI tools, workforce experience platform, AI PCs, employee sentiment data, hybrid work challenges, generative AI boom, overemployment, AI policy, large enterprises, business leaders, remote work, Microsoft Copilot, improved productivity, customer experience, agentic workflows, AI-enabled tasks, augmented roles, future of work, AI solutions, digital transformation, management challenges, augmented society, productivity metrics, less is more approach, efficient work processes.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Franchise Tech Disruptor Alert! Welcome to Eye on Franchising Friday, where today's guest is pioneering the smart home revolution through franchising and acquisition. Meet Hagan Kappler, CEO & Co-Founder of Daisy, and Gavin Lantzy the franchise growth expert building the first nationwide home automation service franchise.Think Apple. Think Tesla. Now meet Daisy — the franchise of the future.

Hoy Paco y Roi hablan sobre algunas anécdotas. En el podcast premium, Rebe y yo hablamos de algunas competiciones raras, como una carrera en tacones. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com.

In this episode of The Roofer Show, Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles, and how mastermind groups can be a game-changer for contractors. They chat about how Brian uses CRM systems to make things run smoother, keep up with follow-ups, and improve how they interact with customers. Plus, Brian shares some cool marketing strategies and why keeping an eye on ROI is so important. This episode is packed with great tips for contractors looking to grow their business and boost customer service, so tune in!What you'll hear in this episode:Importance of having a reliable Customer Relationship Management (CRM) system for roofing contractorsBrian Huff's journey into the roofing industry and his experiences working for various companiesChallenges of starting a roofing business during the COVID-19 pandemic with limited financial resourcesSignificance of maintaining a strong reputation in a competitive marketValue of networking and being part of a mastermind group for contractorsInnovative strategies for business growth through technology and automationLead generation techniques and the importance of quality leads over quantityTracking return on investment (ROI) for marketing strategies and adapting to regional market conditionsUse of automation in managing customer interactions and streamlining operationsImportance of continuous learning and adaptation in the roofing industry for sustained successResources:Connect with Brian Huff and Modern Roofing Group!Modern Roofing Group, Call Brian! (720) 334-3449Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsCheck out this episode on our YouTube channel at @DaveSullivanRooferShow. Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: theroofercoach.com/ruby. Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “DAVE50” to get 50% off your first month's service.

In this Marketing Over Coffee: Learn about evaluating the ROI of SEO, Field Recording, Using Opal as an agent, and more! Direct Link to File Moonshot Kimi K2, Alibaba Qwen 3 Coder, GLM-4.5 Is SEO worthwhile? Why it’s more diffcult than ever to measure NetSuite is the number one cloud financial system, bringing accounting, financial […] The post Is SEO Worth Doing? Rode CallMe, and Google Opal for AI Orchestration appeared first on Marketing Over Coffee Marketing Podcast.

Microsoft just released the 40 jobs most likely to be eaten alive by AI.Is your job on the list? And we noticed some HUGE trends in this recently released report that no one's talking about. You don't want to miss this convo.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Microsoft's AI Job Displacement Report Analysis40 Jobs Most Susceptible to AI ReplacementMicrosoft's 200,000 Conversation Study MethodologyAI Applicability Score and O*NET Task MappingTop AI Disruption Archetypes: Four Job CategoriesKey Trends in AI Impact on EmploymentHigher Education and Knowledge Work VulnerabilitiesActionable Advice for AI Job SecurityTimestamps:00:00 "Everyday AI: Your Business Guide"03:52 Surviving AI Job Threats09:35 AI's Workforce Impact Study11:35 AI Threat to Translation Jobs15:06 Job Archetypes and AI Disruption20:09 "Top 40 Jobs AI May Replace"22:47 AI Disruption: Pivoting from Writing27:11 Training AI with Our Feedback29:19 AI's Impact on Entry-Level Learning32:36 "AI Over Costs: Efficiency Wins"37:45 "Prompt Engineering: Everyone's Role"39:55 "Meet Clients in Person"42:33 "Embrace AI: Future-Proof Your Career"Keywords:Microsoft AI report, AI job disruption, jobs replaced by AI, artificial intelligence impact on employment, AI applicability score, job displacement, AI and knowledge workers, Bing Copilot, workplace automation, 200,000 AI conversations, human APIs, information synthesizers, frontline communicators, knowledge curators, process coordinators, O*NET job database, large language models, AI task overlap, interpreters and translators, higher education job risk, automation in administrative support, sales representatives automation, technical writers AI, proofreaders automation, customer service automation, machine learning in business, agentic AI systems, domain expertise with AI, AI-driven workplace change, prompt engineering, AI literacy, digital job transformation, physical jobs AI resistance, embodied AI, agentic feedback loop, enterprise AI adoption, human in the loop, future of work, new workforce skills, cheap AI vs expensive humans, automating entry-level tasks, internal company insights, leadership crisis due to AI, synthetic information, generative AI, AI-powered writing, AI in journalism, automation trends 2024, adaptation to AI workforceSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Contractors submitted their marketing for a no-holds-barred roast, and Tom brought in WAR ROOM Coach Micah Miller to join the fun. Together, they deliver straight-shooting critiques of websites, logos, calls to action, and more. If your marketing sucks, this episode will show you why and how to fix it. Learn what truly converts, the power of storytelling, and how to make your digital presence work harder for your business.In this episode Tom and Micah discuss:[00:25] Introduction of Micah Miller and his social media-driven marketing success[01:53] Micah's minimal ad spend strategy and massive content ROI[03:00] The $3-a-day Facebook ad that skyrocketed video views[03:30] Micah's $6M sales projection with under 2% marketing spend[04:08] Beginning of the marketing roast: First Edition Remodeling website[04:49] Issues with wordy websites and poor call-to-action strategies[06:17] Importance of a responsive website and Google rankings[07:19] Website goals: Build trust and engagement to convert leads[09:10] Using dynamic headlines and emotionally engaging copy[10:41] The power of project recaps: Before, during, after photos and videos[12:11] Micah's use of storytelling and transparency to weed out poor-fit leads[14:20] How project recaps prequalify leads and improve sales efficiency[15:29] Critique of blog strategy: One post isn't enough[16:12] How to write helpful, FAQ-driven blog content vs salesy pitches[18:26] Feedback on the About page: Be human, tell your story[20:54] Use personal and origin stories to build connection and relatability[22:15] Making the quote calculator more interactive with video walkthroughs[23:07] The debate: Should you gate content behind contact info?[24:10] Website roast #2: Deck by Design and logo readability issues[25:52] Calls to action should be specific and action-oriented[26:19] The value of project recaps over basic galleries[27:25] Critiquing blog titles and content relevance to homeowners[29:24] Combine 3D modeling with process explanations for better clarity[30:37] Explain project decisions in terms of design, budget, and permits[31:04] Website roast #3: True Quality Homes and mobile responsiveness issues[32:36] Too much text, not enough visuals under services[33:24] Flip the copy to focus on the client's experience, not the contractor[35:40] Lack of personal touch and identity on the About page[36:13] Missing team photos and social links reduce connection and credibility[37:12] Missed opportunities with social media content and before/after transformations[38:07] Preview of part two: Truck wraps, yard signs, and ego vs value-driven marketingLinks from the episode:Micah's example project recaps: https://www.easton-outdoors.com/ourwork/=============================================================================================

Kiera takes listeners behind the scenes of Dental A-Team, sharing what exactly happens in Doctor Mastermind conversations. This includes unfiltered Kiera and consultants sharing top-level expertise, elite doctors sharing secrets of the trade, wealth diversification conversations, and so much more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:01) Hello, Dental A Team listeners, this is Kiera and I hope today's just a great day. I really do hope that you're thriving and not just surviving right now. I hope that you're fulfilled and you're not just living there, going along and really disliking your life because I believe we get one life. So let's make it the most fun that we possibly can. You guys today, I wanna take you behind the scenes of Dental A Team. Like let's take you behind the curtain and just kinda let you see what goes on behind the scenes.   There's some really awesome things that Dental A Team is doing and I feel like it's really fun to just know like, okay, what does consulting look like behind the scenes? What things do you have in place? And I wanted you to see like what happens behind the scenes. We have Dr. Masterminds, ⁓ what happens in there, what happens with your team meetings? What does it look like? And so if you've ever been curious of what's behind the scenes in consulting, well, welcome. I wanted to take you behind the scenes. So just so you know, Dental A Team was created to help doctors and practice owners ⁓ not just survive, but thrive.   to help teams not just survive but thrive, to be able to say yes to more things in your life by being focused on what you as a person want to achieve, improving your leadership, improving your life and like truly your personal life, making sure your business is working for you and not the other way around. We also do it on profitability, making sure you're profitable, that the cash flow is there, that it's predictable, that you understand where your numbers are at and then having systems and team development. We call that the yes model so you can say yes to more in your life. So you, earnings, system and team development. And that's really what our.   the whole thing about consulting is. So what we do is we literally take you and we have an introductory call and we look to see what your practice is like, where your gaps are, and basically build a game plan with you of what is this gonna look like over the next 12 months together. And we decide, hey, where are you at? you a practice where we're gonna fly into your practice? Is this a practice where we're going to just do virtual calls with you? What's going to be the best option? And I will say our most popular and what most people want is someone to fly to the practice. ⁓ And so behind the scenes, what happens from there is once we decide what...   what type of consulting is going to be best for you and your practice. From there, then you get paired with a consultant. You're like, how do you know the consultants? I'm like, well, my background needs to be marriage and family therapy. Like literally, I'm really good at reading people and 90 % of the time we get a perfect match. And what we're looking for is your practice needs the consultant skills and what they've done because all of our consultants have a clinical and front office experience and they've all had to grow multiple practices. So some come from DSO.   All of them have had to come from private practice. They literally have been there, done that, done it successfully. And we're looking for personality types. Are you going to jive? Some consultants are very high energy and some are a little more lower energy, more calm. ⁓ What's going to pair well with your team? What's going to be like, I remember there was one office and they said, Kiera, my team. There I was like, wow, Kiera comes in with a lot of energy. We get.   along better with no BS Brit, which is true. Brit doesn't come in looking like she's a hummingbird on Monster. She walks in a calm, cool, collected. She's chill. Some offices need a hummingbird on Monster. Others need a Brit who's more calm, cool, collected. So we're looking at experience, personality fit, and then also what's going to truly drive and get the results you're looking for. So that's really how we match you with your consultant. Then after that, your consultant, you and them, get on calls. We get on calls every other week.   So we're really working with you to make sure that there's accountability, but it's not too often and you're not depending on us, but you have time to actually make some headway in between those. So it's set calls. So you always know perfect. I've got my set calls. They're also really good accountability check-ins. So I have a personal trainer and we used to do only virtual and I had a call with her all the time and I actually did better on my workouts than I do when I see her in person because I knew we had a set call and I had to show up with my results because she was going to ask me about them. And that's actually why we have these set calls.   So you always follow through on the accountability because we're really big on making sure that what we commit to, what we put into place, we're truly driving results forward. You do not need to be perfect. We just need to make sure that we're getting the results we want. We're tracking our numbers. We're looking at the P &Ls. We're looking at your KPIs. We're looking at your team. And we're also talking about the issues and the growth of where you want to go in your practice. So we've got those two calls. And then in between those two calls, you literally get to texts, calls, emails, whatever you need. At any time you have a consultant in your pocket, any moment. So whatever comes up, because business does not happen on set cadences.   at the most random times. So you always have a consultant at your fingertips. And then I think the part that I really wanted to show you behind the scenes is every single month we have a doctor mastermind. It's the first Tuesday of the month and we call it think tank Tuesday. And this is where I ⁓ tell all of our doctors, this is where you're basically hanging out in Kiera's living room, virtually. Right? Like I want you to just like let your hair down. I don't care if you're making dinner. I don't care if your kids are there. I want you as a human. I don't care if you're driving home. I don't care if you're at the swim meet. We have doctors.   all over the place because this is your real life. And I want you to just pretend like we're hanging out in a living room, let your hair down. There are no team members allowed at these think tanks because I want doctors to fill a safe space where they can talk about it they can talk about with other doctors of what's going on. What do they suggest? On here we have guest speakers that come in. We also, a lot of times this is my mastermind. This is my billion dollar club group where I just want to hang out and I want to talk about things that aren't talked about all the time.   So for example, last month we went through and we did one on a P &L deep dive. And these are things that I do not share on the podcast. These are things that are not shared publicly. These are things that I reserved specifically. So it's the 10 % that's reserved for only our Dr. Mastermind. And I'm really digging deep with them and I'm showing them things that we specifically do in our company. So things that I'm not going to necessarily publicly announce on the podcast. I share a lot of our life here, but we actually went through an entire P &L deep dive and we showed them exactly what we do in our company and how we do it how you can get your office managers there.   and how you're able to look for the profitability, how we set up projections, how we're able to grow and scale, how we're able to get right people, right seats. We did another one with org charts and we broke it down. We brought in ⁓ Prosperity and Brian Harris talking about embezzlement, things that we will never share publicly, but specifically for our doctors. We bring in different guest speakers. ⁓ bring in, we have them like work on different business models. I did one where we worked on a lemonade stand to show them how they can in crisis mode on their business, pivot, shift and adjust.   We often will do like an issues list of what's going on, what are the hot topics people are dealing with, and then let's collectively work on it. So we have a doctor who's going through some interesting things with legal within their practice and using the whole team. We have another practice that's struggling with their finances and using collectively the whole team will sometimes hot seat our offices and let them work together. So really it's, I would say it's my most high level material that ever comes forward. And I think when you see behind   behind the curtain of what's happening in the Stockroom Master Room. Like I said, you get to attend, parts of it are recorded, but then I always do what's called the after party. The after party is where I feel like it's ⁓ Kiera unfiltered. ⁓ There are no cameras going, there's nothing being recorded, there's no AI bots allowed to be in there. It is literally Kiera unfiltered. And we will talk about where we think the world's going, what we think we need to be prepared for, what we think about political pieces.   These are things that honestly I will not publicly ever speak about and I only reserve them for our doctor mastermind. And the rules of it are there is no recording. And if I ever find out that people are recording, they will be immediately dismissed because we need a space in this world as business owners and as colleagues and as entrepreneurs to be able to speak freely, to be able to speak safely, to be able to share what's on our hearts, to be able to talk about team members without our team members being there. Team members don't worry, it's not in a negative way. It's truly like, hey, I'm struggling.   I don't know what to do with this and I need help. Because what I found is in business ownership, it can be so lonely. can be so just ⁓ sad, if you will. It can be like, gosh, I feel like I just need help. And so what we wanted is to create this space. Like I said, you're hanging out in my living room. We're having these ⁓ dinner conversations, if you will, of whatever's on your mind. And it's just, it's really fun. And I feel like it's, people have told me that they absolutely love being a part of Think Tank, because it's a space where people come and they,   They just, I feel like it's something where they just are able to be themselves. It's the first time you're not expected to be a doctor. You're not expected to be the one who knows everything. You're not expected to do X, Y, or Z. None of those things are an expectation. You're able to just show up and be. You're able to show up and feel safe. You're able to show up and just hang out. And so a lot of the pieces that we've been doing are, we also have like doctors. We have some of our elite doctors share secrets that they do in their practice. So.   people on how they do branding, other people on DSO conversations. We literally had a very ⁓ controversial think tank where we brought in and we talked to pros and cons of DSOs and should I sell to DSOs and what do people think and what are people navigating because it's so hard. It's hard to find out ⁓ like, what are we going to do and how are we going to do this? And like, what are the different pieces and what should I do and how do I navigate through this of people that truly are like-minded?   that are just like you. And so other things that we have are like wealth diversification. We're talking a lot about wealth and where we're going to go with wealth and how we're going to be able to do these things and multi practices. Should we do it or should we not do it? Should we, ⁓ how do we create one through 10 year plans? ⁓ Team conversations. Tiffany does an amazing job of talking leadership and hard conversations and ⁓ strategies like billing strategies again that we're not sharing on the podcast. And so really just showing you like behind the scenes we bring in.   We had a really awesome guest come in and talk to us about how to use resources and tools to hire better and get right people right seats. Talking about like, we have some authors that come and speak to us. We have some clinical dentistry. We have offices talk about how they're able to scale and grow and real talk. Like, what are we really afraid of? Like, what's really going on in our world? Let's talk about identity loss. Like, what happens when you stop having your practice? Like, what are you going to do there? And   just different zones, different areas. ⁓ Doctors who are really smart, we had a doctor come and chat with us about associate onboarding and how they're able to get their associates producing over a hundred grand like six to eight months into practice, like to hiring them. Like that's a huge feat that most aren't able to do. And this is straight out of school. And so sharing those tips, sharing those resources, ⁓ I think is one of the most valuable pieces of our consulting because... ⁓   business owner. attend Tony Robbins. I'm in Tony Robbins elite coaching where I literally have been to his house. There's about 40, 50 of us that go and I put myself in those circles to be able to bring back information to our group of things that like I'm working with multi-million billionaires across the board, rubbing shoulders with them, asking them of things, getting resources, figuring out like what are their VA companies that they're using for virtual assistants? How are they growing? How are they scaling? There's people in medical, there's people in real estate learning from   Ray Dalio speaking to us on wealth diversification, talking to really brilliant people to find out to make sure that I am living my best, highest self to then also bring back to our doctors. Our teams are bringing back things that they're hearing from offices to be able to bring their best pieces to help them create org charts and clarity and whatever it is, those are the pieces that we're bringing into our think tank. And like I said, being an owner.   Seeing this, I wanted people to truly figure out how can I do this? Like, can I, how can we create this? How can we build this? How can we sustain this? And so having that as a space every single month for our doctors. And some months I think we have better topics than others, but always the after party is a place where I feel like people really truly come to unite, to help each other, to grow. And I think it's just a really special place. So we have our, your specific practice consulting, then we have where we'll fly to your practice. And in that day and a half, had a   really awesome testimonial from a client. said, Kiera, Tiff, Britt, Dental A Team, what you guys are able to accomplish in a day and a half visit is what it usually takes me six to 12 months to accomplish. And I feel like that is something of just huge appreciation and gratitude because our consultants really do drive value. This is not an office that I consult, it's another consultant on our team. And I feel like just knowing that that's the value of us coming into your practice, like that's the ROI that I can't explain to you until you've experienced it. It is.   getting your whole team aligned, it's getting things in place, it's fixing little things that you didn't even know were a problem that we see in other offices that we can come execute and implement for you. And really getting your whole team aligned in such a fun, easy way. So we're working on doctor, we're working on leadership, we're working on case acceptance, we're working on getting team alignment, we're listening to hygiene exams, we're looking at your numbers and metrics. ⁓ And then what we're really doing is every single month we're assessing you as a person, your earnings and profitability and the systems and team development. What do we need to do based on those numbers?   And then in addition to that, we have one other fun thing behind the scenes curtain of our consulting where we actually come in person for these in-person doctor and office manager or leadership masterminds. And they are so special. These are really like being in a very intimate setting. So we cap it right now. It's around 50 people that we bring in and we we do life and business on purpose. And so we teach you how to do like the last time we taught people how to life map and how to look at their entire life, because we were like, how do I have time to do it all?   And it's like, let's actually teach you how to do it in a very strategic way. We did leadership hard conversations and how to make hard conversations easy. And we actually practiced with each other. So we actually lined up office managers and doctors from other offices and had them actually ask the questions and role play with someone who's not your person to give them feedback on how they could actually land these conversations better with their teammates and to have both doctor and office manager they're learning.   We did almost like speed dating where we had people go with other offices and ask their questions and give value. So it's always a give and receive within our community. We hot seated offices, so like your biggest pressing issues and had a group of people help you out on it. We had everybody like list off all the issues that they're dealing with in the practice and made this giant list of issues and actually started collectively as a group, solving it, sharing resources. And it was probably one of my favorite pieces of the entire event where we all worked together to solve.   We did a deep dive on the P &L and chart of accounts and teaching people how to look at them and saving for taxes and saving for their buckets and creating the fun in life and helping team members understand this as well. And just doing it in a really positive life on purpose, business on purpose. Like we had people tell us that those in-person masterminds were worth their entire year of consulting by the value that they got, the energy that they got, the... And then we do it a day and a half. Like we have five people in Thursday night, if they want to hang out, they do not need to.   We're there all day Friday and it's half day Saturday so you can fly home. We try to make it really awesome, really easy, really intentional, ⁓ but where it's high value. And then everybody hangs out Friday night together. We wanted it to be a networking opportunity and something really awesome that we did that I don't think a lot of other people do is we built it to where we had people's strengths. And so if I'm struggling with ⁓ office management leadership, we've literally listed off the office managers or the doctors that were there. And if they were really good at it.   who you should go talk to and made it really easy for people to network, to connect, to share ideas. We had AI innovation. Just again, things that are not shared publicly because I wanted, there's a zone where I want to give as much value to this world. There's also a zone of there's 10 % that I will never speak publicly about. It's a space where I want to hold it back for our clients, not because I don't want to share it, but because.   It's stuff of, it's maybe a little highly charged, ⁓ sharing opinions and doing it in a safe way where you know that you're not judged and that people want to hear the ideas and it's safe and it's a space for us to have deeper conversations, more in depth, working on your practice for you and really ensuring that we're driving your results. And so that hopefully is just like a sneak peek behind the curtain. And what does consulting look like? What do we do in these doctor masterminds? What do we do on these calls?   Like I said, it's always looking at your numbers. It's always looking at your systems, looking at you and your vision in your life and making sure we're getting the results for you. And like I said, collectively across the board, we're always giving at least a 30 % increase in production. Now again, some are higher, some are lower. You've got to show up to the table too. We are incredible at what we do, but it's a two-way street. You've got to be ready for it. It's just like, can't expect my gym trainer to get me six pack abs when I'm eating candy every single meal and I'm not working out. That's impossible. She gave me the plan. She gave me the map. She did everything she was supposed to.   I also have to show up. And so it's two way. But I think having someone there, having somebody who checks in on you, somebody who's not going to let you fail, somebody who's so committed to you and your results and your team on your side, it's a cheerleader behind the scenes. It's one of the greatest gifts I think we could ever give any business owner and team. And that's something I think that's just really special that sets the only team apart is we do this specifically for you.   and your team. We're not just expecting you to take everything back and go implement with your team. So we hear you in our doctor masterminds, we hear you in our visits and we get the whole team bought in as well. have implementation days to help your team get bought into it. That way it's not all on your shoulders, doctors. It's not all on your shoulders. And so I thought it would just be fun today of like what really happens in these mastermind calls, what really happens in these in-person events, what really happens when you fly to our practices. And what I will tell you is as a business owner, I believe in RO.   And so our team knows, we always say Dental A Team equals results. And our team has passion for excellence and results focused to make sure that you're getting the results you want, to make sure that we are delivering at the highest value. And I will tell you, it is magic to watch offices change. is magic to watch people get their lives back. It's magic to watch people get excited and reinvigorated over dentistry when they lost that passion and that sparkle of something that they loved so much. So that just inspires you. If you're like, gosh, I really am curious if I'd be a good fit.   Like I said, I'm really sticky on making sure that we have this great community of humans. Consultants are joining us from other consulting companies and like, Carrie, I don't know what you do. You bring in the best people. And I'm like, well, great. That makes me so happy. And it really is that I want people that are like-minded. I want people that are excited. I want people that want to give and to receive. I want people who are committed to themselves. I want people who want to live life on purpose, who want to do business on purpose, who, even though they don't know all the answers, they're not afraid to ask the questions. ⁓   that are willing to help their fellow neighbor to show up and to talk about things that aren't necessarily publicly talked about and to share opinions in a safe space and to hold space for one another with no judgment, but true like care and curiosity. I want people who know that there's a higher, a next level and they want to go for it. I want people who are curious about the future. I want people who ⁓ challenge and inspire. I want people and   As I say this list, you might be sitting there judging yourself unfairly and saying like, well, I'm not that person. And what I will say is, ⁓ you actually are that person. Because if you don't think you are, you probably are. And if you are that person that's like, yeah, this is me, this is what I want to do, you are also that person too. I found that 90 % of the people that we talked to are incredible fits. The only people who aren't great fits are those who are so egotistical and arrogant and rude to their teams that I'm like, thank you, but no, thank you, you're just not a great fit.   because I believe that I want people who are invested in their teams. I people who love dentistry, even if they don't love dentistry, but they love business. I want people that want to get to that next level. I want people that are hungry. I want people that love life and know that there's a better way and a higher way of living life. I want people who want to expand on their leadership and be their best leaders to show for their team and their families and themselves.   Those are the people. So that's your DNA. like, well, I just talked about, sounds fun and exciting. I'd love to chat with you. I truly would. I love meeting people. I love people on the podcast. And I love just giving you a space to feel safe, to feel seen, to feel heard, to feel like there's answers and solutions, to feel a lift in life, to feel like there's hope, to give you that silver lining and joy again. So if that fills and resonates with you, I'd love to have you join us. So reach out, Hello@TheDentalATeam.com. Just know that we are committed to you, that we love you.   I think all of our consultants would say that they absolutely love their clients as humans and they're so proud of the work that they're doing. And I think it's just a very positive space. It's a very collaborative space and it's a very results focused space. ⁓ And so join us. I'd love to have you reach out. Hello@TheDentalATeam.com. And as always, thanks for listening. I'll catch you next time on the Dental A Team podcast.  

Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr Ep. 348 What if you could build an entire year-long content strategy in just one AI prompt? Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant marketing attribution and ROI analysis, and developing lead nurturing and account-based marketing campaigns—all directly inside Claude and HubSpot. Mentions Claude https://claude.ai/ HubSpot https://www.hubspot.com/company-news/hubspot-connector-claude Anthropic https://www.anthropic.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod

What if the very thing you're avoiding in your business is the key to unlocking more money, confidence, and control?In this powerful sales training, Macy McNeely reveals the skill that every wealthy entrepreneur masters: handling objections. You'll learn why objections aren't roadblocks—they're buying signals, belief-breakers, and your opportunity to create real transformation.Inside this talk, you'll learn:

Welcome to another episode of the Building Your Money Machine Show! Today, I'm pulling back the curtain on a topic I've seen play out over my decades as an entrepreneur, money mentor, and financial expert: the 7 smart habits of quiet millionaires. We're talking about the folks who build real, lasting wealth—not with flashy cars or Instagram fame, but with purposeful, behind-the-scenes action that gives them true freedom and peace of mind.Ever wonder why some millionaires seem to live loud, but somehow end up broke, while others keep it low-key, quietly amassing real wealth? I'm walking you through the strategies these quiet millionaires lean on—habits that let them stack the odds in their favor, eliminate financial stress, and create a life of choice. And, don't worry, we'll definitely poke a little fun at Lambo culture along the way!This isn't about deprivation or hiding your success; it's about designing a life aligned with your values, vision, and desired impact. Whether you want to build a legacy, or enjoy deep financial security these habits will set you on the right path.IN TODAY'S EPISODE, I DISCUSS:Why freedom is so much sweeter than flexingHow systems—not willpower—drive 80% of your wealth-buildingThe power of staying low-key to avoid unwanted attentionAvoiding lifestyle inflationStories of true impact, the untold generosity of the wealthy, and why the best ROI often comes without any applause. Why quiet millionaires focus on compounding, consistency, and generationalRECOMMENDED EPISODES FOR YOUIf you liked this episode, click here to enjoy these and more:https://melabraham.com/show/7 Reasons Why The Wealthy NEVER Trade Time For MoneyThe Truth About Net Worth: Are You Rich or Poor?The Financial Industry's Biggest Lie About Compound Interest1970s Money Habits Not Taught Today... That We Need in 2025Accountant Debunks: The Most Controversial Topics in Personal FinanceRECOMMENDED VIDEOS FOR YOU If you liked this video, you'll love these ones:7 Reasons Why The Wealthy NEVER Trade Time For Money: https://youtu.be/Jg_8jupAGkQThe Truth About Net Worth: Are You Rich or Poor?: https://youtu.be/vxaW2JGnRZAThe Financial Industry's Biggest Lie About Compound Interest: https://youtu.be/SiDU-1wVWTA1970s Money Habits Not Taught Today... That We Need in 2025: https://youtu.be/CnUi_Dr_v7IORDER MY NEW USA TODAY BESTSELLING BOOK:Building Your Money Machine: How to Get Your Money to Work Harder For You Than You Did For It!The key to building the life you desire and deserve is to build your Money Machine—a powerful system designed to generate income that's no longer tied to your work or efforts. This step-by-step guide goes beyond the general idea of personal finance and wealth creation and reveals the holistic approach to transforming your relationship with money to allow you to enjoy financial freedom and peace of mind.Part money philosophy, part money mindset, part strategy, and part tactical action, these powerful frameworks will show you how to build your money machine.When you do you'll also get over $1100 in wealth resources & bonuses for FREE! TAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com

Welcome to Industry Spotlight—a focused series hosted by Sam D'Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today's automotive market. Today, Sam sits down with Matt Hogan, General Manager of Taverna INFINITI North Miami, and Omar Mohammad, CEO of Nomad Content Studio. This episode is brought to you by: Nomad Content Studio - $3.50 per lead. $105 per car buyer. That's what an Infiniti store in Florida is getting using Nomad Content Studio's Done-For-You social video system. Millions in sales, viral reach, and buyers who stop price shopping and come straight to the store. Nomad Content Studio has done it for EV Auto, Morgan Auto Group, and George Saliba—now they'll do it for you. Book a call and get 20% OFF your first month. Offer expires 08/15/25: ⁠http://www.trynomad.co Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 01:20 Why switch to a new car franchise? 03:56 How does social media transform auto sales? 06:23 What are the best viral content strategies for dealers? 14:32 The five social media content buckets for dealerships 20:24 Overcoming generational gaps in automotive marketing 21:54 How to adapt automotive marketing to the digital age 24:11 How do you track ROI from social media? 26:24 Cost per lead / car buyer from social media 28:06 What is the future of social selling? Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

What happens when politicians threaten to cut funding from accounting standard-setters unless they eliminate specific rules? Blake and David explore unprecedented political interference in FASB and PCAOB operations, plus the IRS facing a 23% budget cut despite Trump's push for more customer service staff. They unpack Sam Altman's warning about AI breaking voice authentication at major banks, why accounting degrees deliver 261% ROI (fourth-best among all majors), and how $28.7 billion in private equity money is reshaping CPA firms. Plus, the economic reality behind Stephen Colbert's show cancellation, Bitcoin's institutional takeover, and how tariff uncertainty is creating impossible planning conditions for businesses.SponsorsHuman at Scale - http://accountingpodcast.promo/humanKeeper - http://accountingpodcast.promo/keeperMissive - http://accountingpodcast.promo/missiveCloud Accountant Staffing - http://accountingpodcast.promo/casChapters(00:41) - The Decline of Late Night TV (03:02) - The Shift to Digital Media (13:51) - AI in Accounting Firms (16:46) - PCOB Leadership Changes (20:06) - Legislation to Eliminate PCOB (21:06) - FASB Funding Threats (24:54) - IRS Budget Cuts (31:56) - Deloitte's Audit Investigation (32:55) - Uncovering Glencore Energy's Bribery Scandal (34:19) - The ROI of an Accounting Degree (38:01) - Private Equity's Surge in Accounting Firms (54:46) - The Immigration Debate and Economic Consequences (01:00:57) - Alternative Pathways in Accounting: Alaska's New Law (01:01:48) - Conclusion Final Thoughts  Show NotesCBS is ending 'The Late Show with Stephen Colbert' next year | CNN Business https://www.cnn.com/2025/07/17/media/cbs-cancels-stephen-colbertStephen Colbert's 'Late Show' run will come to an end next year as CBS cancels franchise https://www.nbcnews.com/pop-culture/tv/stephen-colbert-late-show-end-cbs-rcna219499Inside CBS' 'agonizing decision' to cancel Colbert's top-rated late-night show | CNN Business https://www.cnn.com/2025/07/18/media/colbert-cbs-late-show-cancel-paramount-trumpSEC.gov | SEC Announces George Botic to Serve as Acting Chair of the Public Company Accounting Oversight Boardhttps://www.sec.gov/newsroom/press-releases/2025-100-sec-announces-george-botic-serve-acting-chair-public-company-accounting-oversight-boardGeorge Botic Takes Over as Acting Chief of the PCAOB - CPA Practice Advisor https://www.cpapracticeadvisor.com/2025/07/22/george-botic-takes-over-as-acting-chief-of-the-pcaob/165364/SEC names George Botic as acting chair of PCAOB | Accounting Today https://www.accountingtoday.com/news/sec-names-george-botic-as-acting-chair-of-pcaobHouse Republicans propose to withhold funds from FASB unless income tax reporting standard is withdrawn | Accounting Todayhttps://www.accountingtoday.com/news/house-republicans-propose-to-withhold-funds-from-fasbGOP Threatens Accounting Board Funding Over Tax Disclosure Rules https://news.bloombergtax.com/financial-accounting/gop-threatens-accounting-board-funding-over-tax-disclosure-rulesAmericans Want to Know Which Corporations Aren't Paying Taxes, but House Republicans Want to Keep this Information Secrethttps://itep.org/corporate-tax-avoidance-house-republicans-spending-bill/Trump wants to reverse the staffing cuts he's overseen for IRS customer service. House Republicans disagree. - Government Executivehttps://www.govexec.com/workforce/2025/07/trump-wants-reverse-staffing-cuts-hes-overseen-irs-customer-service-house-republicans-disagree/407002/Trump slashes 25% of IRS workforce with buyouts, firings of nearly 26,000 agency staff https://www.washingtontimes.com/news/2025/jul/22/trump-slashed-25-irs-workforce/Need CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring The Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/Ov...

Roi des Francs et futur Empereur d'Occident, Charlemagne a forgé sa légende par des paroles et des actes. Roi guerrier, souverain réformateur, protecteur des arts et des lettres et unificateur religieux, Carolus Magnus est à l'origine de la « renaissance carolingienne ». Franck Ferrand vous raconte une vie au destin exceptionnel. Mention légales : Vos données de connexion, dont votre adresse IP, sont traités par Radio Classique, responsable de traitement, sur la base de son intérêt légitime, par l'intermédiaire de son sous-traitant Ausha, à des fins de réalisation de statistiques agréées et de lutte contre la fraude. Ces données sont supprimées en temps réel pour la finalité statistique et sous cinq mois à compter de la collecte à des fins de lutte contre la fraude. Pour plus d'informations sur les traitements réalisés par Radio Classique et exercer vos droits, consultez notre Politique de confidentialité.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This week on *The AC Method*, Aaron sits down with Ryan from Striventa and Hyperdrive to unpack why most business websites fail to generate leads—and what you can do to fix it fast. Whether you're in blue-collar services or scaling a national brand, this episode breaks down the real-world digital strategies that get results.Ryan shares what most agencies don't tell you, how search engine indexing works in 2024, and why Google's AI changes are reshaping how your website should be built.

durée : 00:48:38 - Affaires sensibles - par : Fabrice Drouelle, Franck COGNARD - Aujourd'hui dans Affaires sensibles, « Yves Mourousi, roi de l'info spectacle ». - réalisé par : Stéphane COSME Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

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This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com The future of healthcare billing lies in human-AI collaboration that speeds up results without sacrificing quality. In this episode, Sam Schwager, Co-founder and CEO of SuperDial, shares how voice AI is reshaping revenue cycle management (RCM) by automating routine phone calls and boosting team productivity. With a human-in-the-loop model, SuperDial delivers immediate value while learning and improving over time. Sam highlights the growing demand for fast ROI from AI tools and the potential of AI-to-AI communication via text protocols like HTTP to further streamline operations. As healthcare continues to spend heavily on administrative tasks, SuperDial has helped claims teams become up to four times more productive by handling calls for prior authorizations and denial follow-ups. Tune in and learn how voice AI is changing healthcare operations faster, smarter, and more cost-effectively than ever! Resources: Connect with and follow Sam Schwager on LinkedIn. Follow SuperDial on LinkedIn and explore their website! Email Sam directly here.

In this powerful follow-up to Episode 61, Lindsay Fletcher shares what's changed after deleting social media apps from her phone more than seven months ago. Spoiler alert: her business is thriving, her anxiety has dropped, and her relationships are better than ever. This episode dives into the surprising ROI of being offline, the 20+ hours per week she gained back, and how her coaching and consulting business has grown since stepping away from the scroll. Inspired by a shocking stat from Dr. Adam Alter, researcher at NYU, that the average person will spend 20 years of their life looking at a phone, Lindsay unpacks the emotional, mental, and professional breakthroughs that came from this lifestyle shift. If you're a business owner feeling burned out, distracted, or stuck in a cycle of doomscrolling and digital noise, this episode is your sign. Lindsay invites you to her free 31-day Screen-Free Challenge to help entrepreneurs like you take back your time, creativity, and focus. In this episode: How quitting social media on her phone boosted her business What she misses (and doesn't) How to run a business without being glued to your phone The truth about addiction, distraction, and dopamine A challenge to help you reclaim your time Join the challenge: screenfreechallenge.biz

Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems?  Today's episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what's holding them back: strategy gaps, messy data, and weak integrations. Ryan breaks down why most AI vendors chase the top 50 brokers while ignoring the bulk of the market, and how smaller companies can still get big wins by focusing on automating the unsexy stuff, think billing, compliance, and track & trace. Learn practical ways to rethink your workflow, price your time correctly, and implement AI with purpose, not hype. If you're in freight and wondering how to cut costs, improve ops, and scale smart, this one's for you!   About Ryan Schreiber Ryan has lived his career at the intersection of transportation and technology. As the Chief Growth Officer at Metafora, Ryan leads growth strategies that leverage the company's strengths and taps into new opportunities for both the company and the industry at large. Ryan's commitment to the transportation and logistics industry is evident through his authorship for publications such as FreightWaves and Journal of Commerce and through his additional work as an angel investor and advisor to multiple logistics and freight tech businesses. Ryan has made substantial contributions to Metafora's progress and growth, including building partnerships, expanding services, launching new products, developing marketing strategies, and serving as a subject matter expert.   Connect with Ryan Website: https://metafora.net/  LinkedIn: https://www.linkedin.com/in/ryan-schreiber/  Email: rschreiber@metafora.net  

My mind is blown by NotebookLM.... again!The viral AI tool by Google just released an extremely impressive new update to its popular tool in Video Overviews. If you haven't used these yet, you won't want to miss this show. On Wednesdays, we put AI to work for you and your business with practical and actionable walkthroughs. This new release from Google couldn't have come at a better time.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:NotebookLM Video Overviews Feature LaunchHow NotebookLM Video Overviews WorkUpdates to NotebookLM Studio InterfaceCustomization and Personalization in Video OverviewsPulling Visuals from Uploaded PDFs in NotebookLMCreating Multiple and Multilingual Overview VersionsNotebookLM vs Google Gemini vs ChatGPT ComparisonFive Practical Uses for NotebookLM in BusinessTimestamps:00:00 "Everyday AI Livestream & Newsletter"05:09 New Paid Account Feature Details08:21 Keynote Speaking and Trainings Overview12:41 Dynamic Content Creation Tools14:25 "Personalized Onboarding with Notebook LM"20:11 "Interactive Audio-Visual Learning Benefits"21:41 Customizable Content for Diverse Teams26:26 Studio Panel Features Overview28:42 "AI Hype: Agent or Illusion?"30:53 Daily Content Review ProcessKeywords:NotebookLM, Google, NotebookLM video overviews, AI-powered video summaries, generative AI, video overviews, audio overviews, NotebookLM Studio, Google Gemini, AI learning tools, AI at work, business leaders AI tips, personalization features, customizable AI video, PDF uploads, AI keynote presentations, onboarding videos, HR onboarding AI, multilingual AI content, research analyst, team training AI, briefing docs, study guides, FAQs, mind maps, timelines, multitasking in AI tools, content sources, workspace accounts, sharing AI notebooks, visual AI summaries, global collaboration tools, Gemini 2.5 Flash, AI model grounding, AI content personalization, AI content creation, onboarding automation, pitch deck AI, industry-specific overviews, knowledge sharing, productivity tools, user interface updates, AI-powered presentations, lead magnets AI, pre-sales AI toolsSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Did you know Legos have outperformed the stock market in ROI? With an average return of 11% per year, these toy bricks beat out traditional investments like 401Ks and IRAs. Kris Krohn breaks down why conventional retirement plans often fall short, and explores alternative, high-yield assets that deliver double-digit returns. Discover how thinking outside the box can radically shift your investment game.

On today's Part 2 episode, Gary Bird joins Mark in an in-depth conversation on how dental practices can unlock serious growth through smarter systems, strategic pricing, and AI integration. Gary shares powerful insights into the rise of AI receptionists, how they're changing the way practices manage phone calls, scheduling, and follow-ups—and why they're not quite ready to fully replace humans. He breaks down the real reasons practices miss out on ROI, including poor call handling, lack of follow-up, and scheduling gaps.   You'll also learn why distinguishing between leads and qualified leads matters more than you think, and how block scheduling can make or break your growth. Plus, Gary dives into one of the most controversial topics in dental marketing: pricing. He explains why discounting can attract the wrong crowd and how strategic, data-driven pricing wins in competitive markets. If you're serious about scaling without sacrificing your margins, this episode is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

This episode starts with the shift that happened after our last session, and a look at what happens when the business starts talking back to tell us if it actually worked. It ends with a discussion on if Jackie should fire me as her coach. In between, you'll hear Jackie and I dig into what it really takes to see her pivot all the way through to truly create the big shifts and results she's after.   This one is for you if you've ever found yourself hustling to “just get it done” and wondered why your results still feel stuck. We get into it all: messy pivots, money mindset, team dynamics, and the emotional labor behind staying focused when you really want to run to the next thing.    In this episode, you'll hear: The $5 ad pivot that changed everything, and how we made it happen mid-launch Why your webinar should be doing the heavy lifting (and what to do if it's not) The real ROI of an evergreen funnel that is crucial to understand if you want to really scale The #1 thing that keeps most high-achievers from creating serious momentum Why your team can't own your voice, and what to do instead The big convo Jackie and I wrap with around if it makes sense for her to have my support    Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

Nextracker just made yet another bold move…What if a robot could detect a solar failure before it happens—and build the repair plan to deploy the right resources to the precise location, in real time?That's not science fiction. It's what OnSight Technology is already doing on numerous utility-scale solar farms across the US. And Nextracker have officially acquired OnSight Technology! So, if you're here because you're asking yourself “What the heck? Why did NXT Buy this company, and what do they actually do?!” then you're in luck!In this exclusive episode—recorded before the news dropped—we sat down with Derek Chase, Founder & CEO of OnSight, at their HQ in Sacramento, CA for an inside peek at the autonomous robotics platform that just made headlines.From the Bulldog robot that scans sites with 3D vision and thermal imaging to the OwlCam that detects smoke and fire in real-time, OnSight is setting the standard for predictive, AI-powered solar O&M. But I believe that Derek and his team of NASA Scientists are up to much more than just optimizing solar.It's not just impressive tech—it's a full-stack solution that saves developers, EPCs, and asset owners millions in avoidable losses.If you care about the future of solar performance (Or are just curious about the tech behind Nextracker's latest acquisition), this is a must-listen.Expect to hear:

Episode Summary: Welcome back to Construct Your Life! Today, I sit down with Bodhi Gallo, a marketing savant and successful business owner who has navigated buying, scaling, and selling businesses in the service industry. Bodhi shares his journey from corporate America to building a dumpster rental empire, highlighting the importance of smart marketing, hiring the right team, and understanding your numbers. He emphasizes that marketing isn't just about leads — it's about creating long-term value, building relationships, and executing a sales game that wins in competitive markets. Bodhi's no-nonsense approach is all about playing offense, staying consistent, and leveraging every opportunity to grow sustainably and profitably.Key Highlights: - Buying vs. Starting From Scratch: Bodhi shares why he prefers buying established businesses and how to find companies with recurring revenue and untapped potential, instead of starting from zero.- Delegation & Simple Models: Why dumpster businesses are easier to delegate, scale, and manage, especially compared to more complex trades like HVAC or roofing. Bodhi emphasizes mastering operations and keeping core functions straightforward.- Marketing as a Long-Term Play: The truth about brand building and lead generation — it's not a short-term game. Bodhi points out that smart branding campaigns (like memorable billboards) generate ongoing ROI and authentic referrals.- The Power of Word-of-Mouth & Ripple Effects: Why initial marketing spend might seem high, but the long-term returns from satisfied customers and referrals are the real winners.- Know Your Numbers & Be Offense: Bodhi stresses the importance of tracking every lead, understanding your profitability, and staying aggressive — especially during off-peak seasons.- Marketing Transparency & Client Communication: How building trust with clear communication, regular updates, and honest expectations differentiate great marketing firms from the fake ones.- Building a Profitable B2B Reed: Bodhi highlights the advantages of being a dependable contractor in B2B spaces, freeing you from constant lead chasing and creating stable, long-term relationships.Final Tips:If you're serious about growth, buy businesses with existing customers and recurring revenue — don't just start from scratch. Focus on mastery of marketing and sales, don't be afraid to invest in branding for the long haul, and always play offense. Stay consistent, track your metrics, and leverage every marketing dollar for maximum ROI. Remember, building a business is about smart delegation, long-term relationship building, and relentless focus on what moves the needle.If you enjoyed this episode, share it with a friend and keep building your empire!

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.If you've ever felt like content creation is a full-time job or you're managing too many platforms with too little ROI, this one's for you.Key Takeaways:Start with one core content piece (like a video or podcast) and build everything else around itUse AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule contentLet go of perfectionism—people want real, not perfectBusiness pages need “proof of life,” but don't require unique contentStructure before delegation: set up simple systems so a VA can step in and helpYour voice still matters—create the core content, then let tech and team handle the rest Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training RJ Huebert went from corporate comfort to agency chaos—and nearly lost himself in the process. In this episode, he shares what it really takes to balance speed-to-lead sales with sanity, and how he's redesigning his agency life for more freedom, better clients, and real personal wellbeing. Guest Overview RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead gen agency helping clients capture high-quality leads through digital ads that convert. Former corporate marketer turned agency founder, RJ knows both sides of the game—and why it's harder than it looks. What You'll Learn Why corporate escapees struggle more than expected in agency life The underrated power of speed in lead gen (and what most teams screw up) How to nurture not-yet-ready leads without annoying them What happens when your business always comes before your health and family How RJ is reclaiming time and rebuilding systems Key Takeaways Speed wins deals: If your sales team isn't responding within minutes, you're losing leads. Nurture with value: Use short, high-impact videos instead of stale PDFs. Even Meta is doing email wrong: Don't copy the big guys—build trust instead. Agency life means 20 clients, not one boss: And that requires stronger boundaries. Health > Hustle: RJ's learning that health, family, and freedom must come first. The solution? Systems: You can't scale or shut your brain off without them. Are you working harder than ever, but still can't turn your brain off—even on weekends? Today's featured guest is one of the many agency owners who has found it hard to find the right balance to take care of himself as well as the business. Like many agency owners, he made the leap from building someone else's business to finally building his own. But trading a cozy corporate job for the chaos of running an agency with dozens of clients wasn't as easy as it looked. He shares the real challenges of sales, why speed is still the secret to winning leads, and how he's figuring out how to convert prospects who aren't quite ready to buy. Most importantly, he opens up about the ongoing struggle to find the right balance between health, family, and keeping the agency growing. RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead generation agency helping clients pull in quality leads using online ads that actually convert. After 11 years of climbing the corporate marketing ladder, RJ got tired of building someone else's dream and decided to bet on himself—and it's paying off. In this episode, we'll discuss: Why he stopped building someone else's dream. How speed wins in lead generation. Always be first to respond. Ways to nurture leads that are not ready to buy. Why boundaries and self care are more important now than ever. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Building Someone Else's Empire? Here's the Wake-Up Call Like many agency owners before starting their own business, RJ was the corporate marketing guy building someone else's business, getting them rich, while rising through the ranks and learning how to actually drive results with digital marketing. Also like many others, he hit a moment of questioning whether it was worth it after eleven years. Sound familiar? That's when he decided it was time to test if people would actually pay him for these skills. He got some clients on the side, launched a 5K race company, and eventually opened his own digital marketing agency, proving that you can take your skills and build your own agency if you're willing to start. The Attribution Struggle He Faced as an Agency Client From his experience hiring agencies on the corporate side, one of the biggest frustrations RJ encountered was the attribution nightmare. It wasn't always easy to see where the lead came from and where they were at in the pipeline. This was some ten years ago, so every agency was siloed: SEO, PPC, outdoor, TV—and each claimed leads but no one could prove it. And even today, with GA4, HighLevel, UTMs, and tag managers, the truth is: “Sometimes it works, sometimes it doesn't.” We're bombarded with data, but turning it into actionable insight is another story. RJ prefers to establish a baseline, track what matters, and avoid drowning in vanity metrics - like open rates—that don't impact the client's bottom line. Why Speed to Lead Still Wins Both RJ and Jason agree that speed to lead wins deals. If you're not calling leads while they're still on your website you are likely losing opportunities. Just like you probably click on the first result in a Google search, whoever calls back first is going to win. If your sales team is still waiting hours (or days) to follow up, you're leaving money on the table. Rethinking Nurture Sequences Without Being “That Guy” Even if you're not converting them right away, how are you nurturing those leads in a way that doesn't feel like overkill? First of all, replace boring white papers with short, actionable videos that deliver instant value. For example, Jason's Budget Buster video helps prospects get budgets 99% of the time, creating immediate ROI and building trust. Follow that with another bite-sized value piece a few days later. Once leads warm up, move them to your newsletter list. Have some lead magnets ready, like useful videos you can send each week to warm up that client. After that, you can move that client from the “warm-up” list to a newsletter list, so you can send them valuable content on a daily basis. Sending daily value-packed emails to engaged subscribers actually increased their domain authority and engagement. It's about quality frequency, not spam. Think about what you'd want to receive yourself, not just what you want to send. The Meta & Google Frustration We're All Tired Of Not even Meta is getting emails right, as they send multiple emails a day that don't really add much value for clients. On top of that, their reps hardly ever provide the right solutions and are mainly focused on “spend more” strategies. It's a universal frustration for agency owners, who see Meta is calling clients directly trying to cut their agency out. It's one more reason why agencies need to protect their positioning, control client conversations, and not let the platforms dictate strategy. From One Client to Twenty: The Real Agency Rollercoaster What's the hardest shift going from corporate to owning your agency? For RJ, it was going from one clear client you're focusing on at one moment to having even 20 clients, plus “trying to get clients to pay you, to keep paying you, while finding new ones, and keeping them happy.” Running an agency turned out to be way harder than he expected. Corporate can be robotic and boring, but on the bright side, you have one client: your boss. Lose that, and you're done. In the agency world, a client can fire you, but you've got 5, 10, or 20 others paying the bills. The flip side? You're always on. Even when you're “off,” your mind is stuck on proposals, scope creep, and that client's weird Slack message at 10 pm. That's one of the biggest challenges for RJ at the moment. Setting Your Priorities Straight with The Right Systems When it comes to taking care of yourself, your priorities should always be: Health, Family, Agency—In That Order. However, too often agency owners get their priorities backwards. You have a zillion things you can and should be doing and choosing the priority is the challenge. That balancing act gets easier once you build the right leadership team and put systems in place that pull you out of the weeds. But agency owners often struggle to shut their brains off, leading to constant stress, scattered priorities, and burnout cycles that can wreck family time, health, and even your love for the business. If you're stuck in the chaos, it's time to step back and prioritize what actually moves the needle in your agency. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Ken Rusk is owner of Rusk Industries and bestselling author of "Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life". Ken is also a motivational speaker who achieved WSJ Bestseller status with Blue-Collar Cash during the pandemic.  In this episode, Ken reveals why 77 million Americans still work with their hands, yet blue-collar careers remain stigmatized. He shares his revolutionary approach to employee engagement through what he calls "hiring the whole person" - not just the eight hours they work, but understanding their dreams, goals, and what they're chasing in life.  Ken also discusses the critical difference between reactive and proactive work environments, why blue-collar workers often have more control over their outcomes than white-collar employees, and how leaders can create what he calls "momentum mechanisms" that align personal and corporate goals. He shares memorable stories from his entrepreneurial journey, including the moment he realized two employees were making him money while he worked elsewhere, and the life-changing experience of working for someone who "thought big" in every aspect of life. Ken's pragmatic approach to leadership development, employee engagement, and business growth offers actionable insights for leaders in any industry who want to create environments where people can design the lives they want while contributing to organizational success. You can find episode 470 on YouTube, or wherever you get your podcasts! Watch this Episode on YouTube |   Key Takeaways [03:11] Jan raises the question of how leaders can reshape the way society sees dignity and value in all kinds of work. Ken points out that nearly half of the 167 million fully employed Americans still work with their hands, a reminder that blue collar work remains essential. [04:59] Ken highlights that blue collar workers often have more control over what they produce, which gives them a direct connection to their work. He describes the “stand back moment” — a sense of pride in creating something tangible, a feeling that's often missing in office jobs. [07:35] Reflecting on 38 years in business, Ken shares how his company grew from 6 to over 200 people. He talks about building a culture that made "ditch digging cool" before workplace culture was even a buzzword — hiring not just for the hours on the job but for the full person behind the role. [11:33] Ken talks about assigning someone the role of “Chief Culture Officer” or “Chief Cool Officer” to keep the company environment engaging. They swapped the word "goals" for "time pathways" and made personal milestones visible, so people feel invested in their work and each other. [14:08] Ken notes how side gigs have become more common. With tools like social media and mobile banking, many are turning hobbies — like making epoxy river tables into thriving weekend businesses selling for thousands. [16:00 Ken says his definition of success has shifted. What matters most now is time having the freedom to step back, see the big picture, and choose how to engage with his businesses. [17:15] One hard-earned lesson for Ken: drop the ego. He realized building a company isn't about being the hero, it's about finding people with entrepreneurial spirit and letting them lead because sometimes they'll take it even further than he could alone. [19:15] Ken shares how he communicates financial responsibility by focusing on ROI instead of just dollars. He encourages department heads to think like owners by sharing profits from new revenue or cost savings creating buy-in from top to bottom. [23:49] When teaching ROI, Ken keeps it simple. He gives team leads a whiteboard and makes them subtract expenses manually — like balancing a checkbook — so they understand how their actions impact profits they can share in. [25:52] Ken encourages young people to ask "why" before choosing college or a trade. He suggests drawing a picture of their ideal life — the home, lifestyle, hobbies — then working backwards from that to choose a path. The key isn't what you do, but what you do with it. [30:23] Ken shares two defining moments: one, realizing he could earn income even when not physically present on a job site; and two, working for someone who lived and thought on a massive scale. Both experiences showed him the power of big thinking and building something bigger than himself. [36:56] To close, Ken encourages people to block out the noise of expectations. Everyone knows what they truly want deep down. The key is to put that vision in front of you, let it guide you, and go live the life you actually want. [39:03] And remember...“The ultimate value of life depends upon awareness and the power of contemplation rather than upon mere survival.” — Aristotle   Quotable Quotes "Almost half the people in the United States are in some form of working with their hands to create, fix, repair, build something." "When you hire somebody, it used to be that you hired the eight hours that they were alive and working. Well, you better now know what that something else is." "When you have corporate goals that are on the same track and same speed as personal goals of the people within it, that's where this amazing synergy happens." "Time is probably your most valuable asset that you're ever going to own." "Did I open this company for it to run me or for me to run it?" "You're going to find out that their seedlings might even be higher than yours. You might be your own self limiter." "I don't necessarily think it's as important what you do for a living as it is what you do with what you do for a living." "You really need to stop listening to all the noise of societal expectations and even what other people think you should do."   These are the books mentioned in this episode   Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Ken Rusk Website | Comfort Peace and Freedom Foundation | Ken Rusk X | Ken Rusk Facebook | Ken Rusk LinkedIn | Ken Rusk Instagram | 

Visit Window Coffee in Midtown Phoenix and get 10% off your order when you mention "Career Blindspot PODCAST!"    “Talk to people in your neighborhood. You'll get a different perspective than the algorithm gives you.” - Ed Hermes   www.EdHermes.com   CBQ - What's harder for you: delegating or volunteering?   [*See the video interview on YOUTUBE.] In this engaging conversation, Ed Hermes, attorney, school board member, and Phoenix City Council candidate, shares how deep community involvement has shaped his leadership. From neighborhood bike rides to public service, Ed explores the ROI of volunteering, the struggle to delegate, and the power of simply showing up. Hosted by Juan Kingsbury, this episode is a rally cry for those who want stronger communities and a reminder that leadership starts locally.   EPISODE HIGHLIGHTS [00:02:40] “What are you going to say no to?” – Ed's wife, reality check [00:05:02] “We're the only industrialized country where pedestrian fatalities are going up.” [00:08:14] “You miss a lot when you're speeding down the road.” [00:17:27] “The most important way to keep a neighborhood safe is knowing your neighbors.” [00:30:52] “Talk to people in your neighborhood. You'll get a different perspective than the algorithm gives you.”   Follow Juan on LinkedIn Check out CareerBlindspot.com/store Follow on LinkedIn and Instagram → Your listening perspective matters - 5 min survey.

Events aren't random acts of marketing, and they shouldn't be treated that way.In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.Tune in to learn:How to build a cohesive event-led growth strategy Proven ways to measure event ROI that will resonate with leadershipEssential technology and processes to scale your event strategy Episode outline:(00:00) Meet Kate Hammitt and Matt Heinz(02:52) The impact of ELG on growth and goals(06:24) Aligning teams around one event strategy(11:21) Mapping events on the customer journey(16:13) Qualities of robust event tech (20:30) Building your ELG team and playbooks(25:40) Event-Led Growth Maturity Model (30:17) Getting C-suite buy-in and starting small ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

Using AI isn't a competitive advantage anymore.

How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

On today's episode, Gary Bird, founder of SMC, joins Dr. Mark Costes to unpack the real reasons most dental marketing fails—and why operations are often the true growth limiter. They discuss the dangers of focusing on “activities” like websites or SEO instead of real outcomes, and how busyness is often mistaken for productivity. Gary shares why 35% of calls in dental practices go unanswered during business hours and how that one stat alone crushes marketing ROI.   The conversation dives deep into the link between lead gen and operational execution, including conversion rates, appointment availability, and the need for follow-up systems. Gary also explains why his agency focuses more on operational performance than flashy marketing tactics—and why that gives their clients a competitive advantage. If you're looking to double your new patient flow but your schedule is already full, this episode is a wake-up call you don't want to miss. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Mark Gerson has built businesses, launched global charities, and written books proving the Torah's practical power. In this episode of The Jess Larsen Show, he unpacks the wisdom behind rest, generosity, and mission-driven leadership. Whether you're scaling a company or searching for your calling, his stories will inspire you to rethink what success really means. This is a conversation about community, conviction, and the surprising ROI of doing good. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Alex (@AlexHormozi) lays out a tactical blueprint for founders who want more time and less chaos. He shares 7 specific areas of life you can outsource (starting at just $15/hour) to immediately reclaim time without losing momentum or energy. From meals and cleaning to driving, sleep, and even flights, Alex maps out the ROI behind each move and explains how he thinks about buying back his calendar.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Could GPT-5 only be weeks away?Why are Microsoft and Google going all in on vibe coding?What's the White House AI Action Plan actually mean?Don't spend hours a day trying to figure out what AI means for your company or career. That's our job. So join us on Mondays as we bring you the AI News That Matters. No fluff. Just what you need to ACTUALLY pay attention to in the business side of AI. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:GPT-5 Release Timeline and FeaturesGoogle Opal AI Vibe Coding ToolNvidia B200 AI Chip Black Market ChinaTrump White House AI Action Plan DetailsMicrosoft GitHub Spark AI Coding LaunchGoogle's AI News Licensing NegotiationsMicrosoft Copilot Visual Avatar (“Clippy” AI)Netflix Uses Generative AI for Visual EffectsOpenAI Warns of AI-Driven Fraud CrisisNew Google, Claude, and Runway AI Feature UpdatesTimestamps:00:00 "OpenAI's GPT-5 Release Announced"04:57 OpenAI Faces Pressure from Gemini07:13 EU AI Act vs. US AI Priorities12:12 Black Market Thrives for Nvidia Chips13:46 US AI Action Plan Unveiled19:34 Microsoft's GitHub Spark Unveiled21:17 Google vs. Microsoft: AI Showdown25:28 Google's New AI Partnership Strategy29:23 Microsoft's Animated AI Assistant Revival33:52 Generative AI in Film Industry38:55 AI Race & Imminent Fraud Crisis40:15 AI Threats and Future InnovationsKeywords:GPT 5 release date, OpenAI, GPT-4, GPT-4O, advanced reasoning abilities, artificial general intelligence, AGI, O3 reasoning, GPT-5 Mini, GPT-5 Nano, API access, Microsoft Copilot, model selector, LM arena, Gemini 2.5 Pro, Google Vibe Coding, Opal, no-code AI, low-code app maker, Google Labs, AI-powered web apps, app development, visual workflow editor, generative AI, AI app creation, Anthropic Claude Sonet 4, GitHub Copilot Spark, Microsoft GitHub, Copilot Pro Plus, AI coding tools, AI search, Perplexity, news licensing deals, Google AI Overview, AI summaries, click-through rate, organic search traffic, Associated Press, Condé Nast, The Atlantic, LA Times, AI in publishing, generative AI video, Netflix, El Eternauta, AI-generated visual effects, AI-powered VFX, Runway, AI for film and TV, job displacement from AI, AI-driven fraud, AI voice cloning, AI impersonation, financial scams, AI regulation, White House AI Action Plan, executive orders on AI, AI innovation, AI deregulaSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Keith discusses the impact of inflation and interest rates on real estate investing, emphasizing passive income strategies.  He highlights the Florida housing market, noting a 26% increase in listings post-pandemic.  Investor and Florida homebuilder, Jim, joins this episode to explain the overbuilding in the emotional market versus the underbuilt workforce housing.  His company focuses on new construction in areas like Ocala, offering 40-year loans with 5.25% fixed rates, and boasting an average tenancy duration of over three years. They also provide two years of free property management and a 10-year builder warranty. Resources: Schedule a free strategy session with a GRE Investment Coach to evaluate the opportunity at GREinvestmentcoach.com Show Notes: GetRichEducation.com/564 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   welcome to GRE. I'm your host. Keith Weinhold, what control do you have over inflation and interest rates? Then, with the Florida housing oversupply and resultant attrition and price levels, wouldn't it be interesting to talk to a prominent Florida homebuilder? That's just what we do today on get rich education.   Speaker 1  0:27   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads in 188 world nations. He has a list show guests and key top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Speaker 2  1:12   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:28   Welcome to GRE from coral, Illinois to Cape Coral, Florida and across 180 nations worldwide. I'm Keith weinholden. You are inside for another wealth building week. This is get rich education, the voice of real estate investing since 2014 with inflation on the upswing and is currently approaching 3% again, the formula is small. Down payment. Bank buys you the house. Tenants pay down the loan. Property Manager handles nearly everything. You collect cash every month. Inflation builds you massive wealth, and that's real estate, all right. And no one really knows what's going to happen with inflation and interest rates, those two positively correlated indicators, but at times we have an illustrious guest that will make a prediction. And GRE episode 224, from January of 2019 has been getting some attention lately. That's back when interest rates of all types were really low, and when I interviewed legendary investor Jim Rogers in Singapore, listen in to what he told you, and I on that episode, then   Speaker 3  2:49   you ask me, we're now headed up again, and interest rates are going to go go much, much, much higher over the next few decades, and it's going to ruin a lot of people. I hope none of your listeners get ruined. I hope I don't get ruined, but rising interest rates are here for a long time. Keith, be worried. Be careful.   Keith Weinhold  3:08   Yeah, some real Jim Rogers prescience there in Episode 224 he has seen some cycles. Now as investors, we've got regional phenomena and national phenomenon mortgage rates. They're a national one, because more or less, whenever you finance property anywhere in the nation, your rate is going to be the same nationwide. Perhaps you feel then like you don't have any control over your mortgage rate. Well, I've got two points to that. First, understand that today, mortgage spreads are almost back to normal. Now, what does that mean? Mortgage spreads from listening to the show, you probably know that the mortgage rate you pay is dictated more on the level of bond yields than it is the Fed funds rate that your own Powell controls. Well, 30 year mortgage rates are historically almost 2% above the bond yield, meaning they're 2% above the yield on the 10 year T note, okay, that's the bond yield. The spread was recently above 3% now it is down to about two and a half. To be clear, mortgage rates are now just about two and a half percent above bond yields in this narrowing, that means there's more investor confidence in the mortgage market, and that suggests that lenders are willing to offer loans at competitive rates without succumbing to volatility. So lenders are less concerned about the risk of you quickly refinancing out of the loan that they just worked to make for you, the translation is that this opens the door to make it easier for mortgage rates to fall to 6% and they've been nearly seven for a while. Though I don't predict rates. I'm speaking about probabilities here. Now some people want to lock up property before rates fall, because when rates fall, many think home prices will surge because more people can afford property than higher demand. And I think we all know that the conventional wisdom is to lock in your price now and then if rates fall, you refinance. Conversely, if rates go higher, well then you'll be glad you bought today when rates were lower. But today we're talking about how you can really control the mortgage rate you pay when you work with a builder that won't only see that your mortgage rate gets bought down, they'll ensure that they are the ones paying for the pie down, not you. That's key, as we talked to a home builder in Florida today, a state that makes headlines for being overbuilt, it's a case study in how a market gets to an overbuilt condition, or does it really get overbuilt? It depends on this segment of the real estate market that you're focused on as an investor, as you'll see today, let's meet this week's guest.    Keith Weinhold  6:05   I'd like to welcome Jim onto the show today. He's one of the founding partners of a prominent Florida home builder. They built over 9000 residences, and they have 120 plus full time employees, and it's been such an interesting time in Florida home building and the real estate market, so that's why we're chatting today. Hey Jim, welcome onto the show. Keith, great to be back. Thanks for having me. Let's talk about the problem statewide. Florida has about 26% more listings, more available housing inventory, as compared to pre pandemic levels. That's created some problems, some price attrition. Talk about, why did Florida get over built? Or are they not truly overbuilt when we segment that by product type.   Jim Sheils  7:02   Well, like you said, Keith, product type is really important to decipher here, because it does help dissect the problem a little more clearly. There's a lot of different markets happening, but two of the main things that I've seen that have caused the softening of certain segments of the market is one insurance if you are buying a 1957 home in southwest Florida, a few blocks from the beach, it is possible that your insurance has gone up four to five times. Yeah, the annual thing. So that is going to really start to shake people who own those properties. They're going to feel a little triggered to sell, and it's going to be more difficult to sell, because if you have an agent go and show that property and they ask for a good faith estimate from a lender, and they say, Well, what's your current insurance? That can really scare people. So that type of property normally properties older before 2004 when the rules changed, with higher insurance, that can change it. The second thing is, the emotional market always seems to take a hit, Keith, and I've heard you talk about this before. Now, the emotional market that I talk about is we have our median value in any of the real estate markets, right? And you go about 25% above the median, maybe 30% above the median values. That's what I call the emotional market. These are the really nice houses that are fun to visit. You know, nice to stay in, nice to live in, but they are emotional. This is an emotional market. The cash flow numbers have never worked. They're not on the ultra high end that those people normally own cash and they don't really care the fluctuation. It's that level above the median where I see the emotional market really take the hit, because when the emotion comes out, while the people it's harder to sell to find the buyers, especially with the rates jumping the way that they have over the last two years, there's not the ability to sit back and say, Well, you know what, Keith, I'm just going to hold this and rent it, because their negative position, their negative cash flow every month, begins to sink them quickly, and so that's where you see that pressure downward on that emotional market. If that makes any sense.   Keith Weinhold  9:06   did Florida really get ahead of itself with the increase in pandemic migration? Was there more building because they projected that high migration rate to continue, and it just didn't. Is that why areas of Florida are overbuilt.   Jim Sheils  9:22   What I believe happened was the migration was there, Keith, but again, you have to look at the sectors of the market. Now, when you're looking at a large national home builder, their goal is to sell the property with the greatest profit spread. It's just that simple, and those are the properties when times are good and times are hot, this emotional market, you know, 20, 30% above the median value for an area that's a very easy time to promote and to sell those types of properties and make the best spread for them. And so, yes, in that area, they got ahead of themselves, because it was easy to market to, easy to promote to. And again. In. Some people untrained investors, or people just emotional and saying, Well, I'm gonna have a second home in Florida, and I'll get there more often than I think I will. That causes that issue now, but going to the lower segment, like the workforce housing, like you and I have talked about, well, that has been underprepared for the migration and affordability. That is my word of the year, affordability, the affordable housing, the workforce housing. When you look at the stats, I think it was last year we found the stat that for every 25 workforce housing, new construction workforce housing, there's 100 renters. And so the workforce housing has been underdeveloped, and why? You know, we're a niche builder. It's very rare for a builder like us to focus on workforce housing. That's not the focus of many of the larger builders. They're on that more emotional market. So that's where we focus. But with builders like us focusing on that, no one else that part of the market, Keith has been under supplied, actually in the last few years, because the net migration didn't need those emotional houses. They needed the workforce housing.   Keith Weinhold  11:05   This is a great distinction. We can look at a stat like there's 26% more available housing inventory in Florida statewide than there was pre pandemic, but you've got to parse that by product type, workforce housing, which you specialize in, including build to rent, housing has not been oversupplied, not nearly to that same extent. It could even be undersupplied, depending on where you're at. These are the properties that make the best long term income properties. I hope you the listener caught it there. Jim gave an important date. 2004 is a key year when there were changes to building codes, which results in what your insurance premiums are going to be. Tell us more about that.    Jim Sheils  11:50   Yeah, 2004 right through Punta Gorda, Florida, where we build now. There was Hurricane Charlie came through. My dad's cousin, I have actually lived there at the time. I mean, that place got decimated. Keith, it got absolutely decimated, and the government called timeout. They said, timeout. Okay, we got to stop this. New rules. Moving forward, we're going to change the structural design requirements. We're going to change the elevation requirements. This is the big one. So you know, back in the day, you and I, if we were back in 1962 in Fort Myers, Florida, we could build a house at two feet or three feet above sea level. Those days are gone. If you're going to build a property like going back to Punta Gordon, now today, you have to build it 13 to 14 feet above sea level. So that means builders like us got to bring in a lot of dirt, and we grumble and complain about it until a storm goes through and we have no flooding on any of our properties. But that was a requirement, then stronger fasteners and structural design, because they just didn't want that risk or this type of damage. And it's been interesting, because they've been two hurricanes, you know, since 2004 that have really gone right over the eye. The main power of the storm has gone through. Punta Gorda. I've actually showed this on some videos that we've done on YouTube, like the flyover the next day, and you would think, Oh, well, maybe there was like a strong wind that went through, because there's palm fronds down and some fencing, but the houses are intact, and it's because things had to be rebuilt to today's standards. So I always tell people, hey, you know, we'd love to help you get a house, but if you're just going down there to find a house, I would highly recommend you look at the elevation and look if your house was built before the year 2004 or after, because that is really when things started to change. Not that a house earlier might not have what you're looking for, but elevation is such a key component when you're near coastal areas in Florida, the elevation of your home.   Keith Weinhold  13:41   Is it that simple? Pre 2004 you're likely to pay substantially higher insurance premiums on your Florida property than you are if the build year was 2004 or later.   Jim Sheils  13:52   It's a main component, Keith, another component will be to that is, you know, how close are you to the beach? If you're within, you know, a half a mile of the beach that can have an on lower ground of an older property, those combinations for risk analysis for an insurance company will come up not in your favor, and so you have to put that into account too. Again, the further you move inland, especially the further you move north, and the further you move inland in Florida, the insurance premiums go down because the risk assessment of the last 100 Years of hurricanes has been so much dramatically lower of actually causing issue.   Keith Weinhold  14:29   We'll talk about the Florida areas that you build in later. But first, let's just pull back. Talk about statewide. How bad is it? How bad is it with the overbuilt condition in some segments of the residential market, and how that's led to price attrition, a lack of rent growth or rental occupancy rates that are hurt potentially. Can you speak to that? How bad is it now,   Jim Sheils  14:54   again, going to the segment of the emotional market, so we're talking 20 to 30% above the median. In price in an area that's going to be bad, that's where you're going to have to have downward pressure. You're going to have to your property may have appreciated Well, if you did in 2020, but you're not selling a peak pricing. You're going to have to come off your numbers a good amount, because there's not as many buyers. And also, you got to remember, coupled with that pricing coming down, it's also the interest rates we got pretty spoiled. You know, three and a half percent interest rates, two and a half percent interest rates for some homeowners, that's just not the norm now. So when you're going off those numbers, the affordability, the ability to make that payment, has really been affected. So that emotional market, I think we're going to see a continued softening in that and again, in that emotional market too. To what I saw was, and I own some short term rentals, and I like short term rentals, but what we saw there was a rush, like, almost like a California gold rush, here in Florida, to people coming in and buying what they consider a short term rental, which was not really desirable for short term rent. It could get a few people here and there, but they would buy it, this emotional market, and then the numbers wouldn't work out. Now that, as well, is starting to put pressure on people saying, Oh, I'm losing so much money every month. Let's just sell and again, that emotional market, that area, 20, 25% 30% above median value. That's where we're seeing that. So you're going to see some pressure downward of that, I'd say at least another 10% because there's already been a dip in some areas 15 to 20% so there has been a correction in those and I think we'll continue to see that until some of this stabilizes.    Keith Weinhold  16:32   Talk to us about how the rental segment's doing, statewide   Jim Sheils  16:36   rental, we saw a stagnation for about a year and a half to two years, and just in the last six months, we've seen an increase in some of our main markets here. Again, when I say they main markets here, I'm always speaking, because that's what we stick to, the workforce housing. So we've seen workforce housing some of our main central Florida markets and some of our Northeast markets go up another 50 to $100 which was great, because it was stagnant for about two years. About two years. And then you'll see a continued dip of probably, you know, 10 to 15% on some of that emotional market rentals, because now there's a rush to try to rent them, and again, there's not as much of a demand for that segment of the market.    Keith Weinhold  17:17   We're talking with a prominent Florida home builder about Florida's temporarily overbuilt residential housing type. We've already learned that 2004 is a key year for what your insurance rates are likely going to be. We've also learned about how you need to segment these residential housing markets between workforce housing and the emotional side of the market. You're listening to get rich education more when we come back on Florida real estate, I'm your host, Keith Weinhold.   Keith Weinhold  17:46   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your pre qual and even chat with President Chaley Ridge personally while it's on your mind, start at Ridge lendinggroup.com that's Ridge lendinggroup.com.    Keith Weinhold  18:18   You know what's crazy, your bank is getting rich off of you, the average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little is 25k and you keep earning until you decide you want your money back. No weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text family tp 66866, to learn about freedom. Family investments, liquidity fund, again. Text family to 66866,   Kristen Tate  19:29   this is author Kristen Tate. Listen to get rich education with Keith Weinhold, and don't quit your Daydream. You   Keith Weinhold  19:46   welcome back to get rich education. Jim is with us, a prominent Florida home builder, and it's so interesting to talk to a home builder today because you think a Florida is overbuilding Ground Zero, even though, paradoxically. Nationally, we're still in a somewhat under built condition, where there's somewhat of a lack of available housing supply. Now, back on our April 28 show, exactly three months ago today, which I know that you listened to Jim, that show was titled, is Florida real estate doomed? And the short answer is no and I gave a number of reasons for that. You don't want to catch a falling knife as an investor. One prominent reason that Florida real estate is not doomed, and you're not catching a falling knife, and this is so close to being 100% predictable, is the fact that the growth is going to be there. It always has been in Florida, the in migration has been remarkable. If you go back and look at every census over about the last 200 years, since 1830 Florida has grown substantially every single census, oftentimes and usually at a rate greater than the national average. So in migration is almost certainly going to continue, which, over the long term, will put upward pressure on prices, upward pressure on rents, and help with rental occupancy as well. When you have a vacancy, that next incoming tenant is going to be there, I think that's about as close to predictable as it can possibly get. So talk to us more about the dynamics in Florida and the in migration.   Jim Sheils  21:26   It's funny, Keith, last year the net migration, and you can check through all the stats out there. The net migration number for Florida, that means more people, obviously coming in than leaving, and the surplus was just about 470,000 so we still have a growth of 470,000 and people have set up. Florida. Net migration is over. And I'm going, well, it was pretty superb during the pandemic, but to say it's over when it's about a half million up from last year, I think would be a misconception for at the very least. So we feel the people are still coming, and we're asking, what kind of housing do they need? Do they need that higher end, emotional market housing? Not what we're seeing, what they're needing is affordability. They're going to areas where there's still great job source, there's still great affordability, and that's what we look for. Where can we still build a new construction, single family home for under $300,000 and have great job source close by. That's one of the things that we look for. Also, where is there that under supply of that workforce housing? There are very key markets in Florida that you know about that we build in. We're saying, yeah, there's lots of stuff on the market up there, but there is no supply of this workforce housing. We're going to keep building. And as you know, we have not stopped building the last two years, when a lot of people have run for the sidelines because they weren't in our sector of the market.   Keith Weinhold  22:48   Of course, you're very strategic about where you build geographically. Talk to us about where those places are   Jim Sheils  22:54   right now. Keith, my pick of the year has been the greater Ocala region, and I know we've been working with a lot of GRE folks in that region. Couple of reasons why, still had the strongest migration of any area in the US. And you can look that up. U haul had it as number one destination place. This was when I say greater Ocala. I look at Ocala, citrus springs, Inverness, that central Florida area. You know, still in some of those markets, Keith, we're building homes for 200 60s, 270,000 that's new construction, and enabled to get great rent and great financing, which no we'll talk about. And the job source is remarkable right now. In fact, interesting statistic, Keith, I know you watch this closely. In Ocala, the median price of a home is just around 300,000 main Ocala, you can get cheaper when you go out to citrus springs and Inverness, down to the 260s 270s but the median family income is 72,000 and when you look at that, that is a very good affordability index. That's very high average family income compared to a low median price, and that's bringing in more jobs. That's bringing in more security. Couple that with Central Florida being one of the lowest hurricane risk zones in the state. It's the highest ground. It's the furthest inland, in fact, to ensure a single family home on average in that area, about $65 a month for full coverage, wow, for a duplex, $105 a month, full coverage. And that's the advantage of new construction buying in the right areas or low hurricane risk zone and great job source coming in. So my favorite market right now, Keith, is that Central Florida, Ocala, citrus springs, Inverness, that's where we're building. Oh, that's also when people say it's overbuilt. Well, no, because we know that we're actually building for a few of the big institutions that have way bigger analysis departments than we do, and they're seeing that it's so behind on housing that people are finally going in. It was kind of an overlooked market all through the pandemic for the most part, and now it's finally getting people's attention.   Keith Weinhold  24:58   A couple months ago. On the show, I shared how a close friend purchased a new build Ocala duplex through you, the rents he got were even a little higher than you projected, and his insurance premium is $694 again, this is for a duplex. I forget. I think the purchase price was 400 to 420k on this new build property.   Jim Sheils  25:23   Yeah. And it's funny when people, we have lots of investors coming from all over, but I was in California's, know, for years. And when people hear a quote like that, like that, you just said 650, $6 they think that's for the month. And I say, No, no, no, that's for the year. And again, that's the misconception now, but you could pick up and you could go to a coastal area again, like I said in a 1952 duplex built at two feet above sea level that's had hurricane issues before, and your insurance could be $8,000 a year. Yeah, that's where you have to really shop before you actually pull the trigger on property. What are the taxes? What are the insurance? I mean, this is going back to core play, core strategy, but it's something you really have to look at   Keith Weinhold  26:07   talk to us about the product types that you're offering, all new build, and what percent of single family, duplexes and larger   Jim Sheils  26:15   the main majority of what we're building right now is single family and duplex. The numbers work great. They're in high demand. You know, duplexes are a pretty interesting product, Keith, because you can put them in single family home neighborhoods, and, you know, families that couldn't normally rent, afford to rent a full house there, can avoid an apartment building, still feel like they have their own home and afford to be in that neighborhood. So I'd say 80% of what we're doing is a combination of single family home and duplexes, and then, as you know, we still are building some of our quads, our four unit buildings in some areas of northeast Florida, like Jacksonville,   Keith Weinhold  26:50   expenses have obviously been on the mind of real estate investors. More so since interest rates doubled to tripled in 2022 you're selling to investors. Investors need the numbers to work. Since they're not in the emotional market, we're in the market where we're looking at numbers, and that biggest expense, of course, is your mortgage principal and interest. So you found a way to deal with high insurance premiums, because on most or all of your properties that you sell to investors, those insurance premiums are excessively low. Talk to us about what you've done with the mortgage rates, for investors   Jim Sheils  27:27   it's such an important point here, Keith, I remember hearing a warren buffett thing years ago saying, Well, I'm not really in the real estate and that, but for me, when I look at it, a house is worth what it can rent for. And that always stuck with me being Warren Buffett, even though he's not heavily invested in real estate like we are. But for get his sage advice on that that's always stuck with me. So when you're getting a property, yes, you want to have fair price, but the terms around it that actually produce the cash flow, or what's the condition of the property, where is it? But then the other fundamental numbers, what is your insurance? What are your taxes? And then the final big thing is, if you're leveraging, which I encourage, what's your mortgage? And so as you know, we're probably as obsessed with financing as we are with building right, cuz that's our model. We gotta build right. We gotta finance right. So we're always looking for the most advantageous programs where we can team up with banks. They'll allow us to pay an abnormal amount of points, which means discount points that we will pay, not the buyer, we will pay for our buyers to get the rate the lowest and most advantageous. We don't like short term teaser loans, where your rate's going to adjust in 18 months or two years. We saw a lot of people get in trouble with that, at least I did back in the Oh 708, days. So we want long term financing and low interest that's going to produce a cash flow, even though it's new construction from day one. And so right now, our newest program, as you and I have been talking about very excited, is actually a 40 year loan. It's a 40 year loan. We're paying the rate down. Right now we're at five and a quarter. A few weeks ago is at 4.75 so it does fluctuate back and forth. But here's what's exciting, Keith, you're leveraging into a new construction property that has longevity and durability. The first 10 years. Interest only the next 30 years is a 30 year AM, 30 year fixed at five and a quarter. So when you start to do the numbers and go through it, we're almost doubling cash flow on our single family homes and duplexes for people in areas like Ocala, and that makes such a difference to getting them off on the right foot.    Keith Weinhold  29:32   This is a key distinction. Rather than focusing on slashing the price and your properties are already affordable, you buy down that rate by purchasing discount points to buy down that mortgage rate for the investor at the terms that you just described. Builders often like this more. They don't want to cut their prices, because that can become a comparable and lead to a downgrade in values. And investors actually like it more as well, because rather than discounting the price. A little more. It helps the investor more. When you buy down that rate and you do it for them, they are not the ones participating in the rate. Buy down you, the investor. You're paying the closing costs like origination fee and title insurance and things like that. Okay with those 40 year loan terms like you laid out fixed interest only for the first 10 years, and then after 10 years, it transfers to a 30 year fixed, amortizing loan, still with that same rate locked in. Is that right?   Jim Sheils  30:29   That's correct. So there's no sometimes people think, oh, then it's going to trigger upwards several percent. It stays the same the whole 40 year term. We just go from interest only to principal and interest and again, you know, because you talk about the leverage all the time, the most important time to really solidify the strength of an investment and get cash flow going. The most pivotal time is in those first few years. Yeah, we feel we're really giving people that strong foundation to get a cash flowing right off the bat and be able to look long term. The great thing about new construction is people say, Could you hold it that long? I said, I'm planning to with some of my new constructions. Hopefully I'll be a little old man or my children will own them. But you can look out that far and know that you're jumping your cash flow in those initial years when a lot of people may be falling backwards. In fact, when we talked about those emotional markets where people bought higher end properties because they looked good and they felt good to walk through, and then all of a sudden they're bleeding month in, month out for a year, two years, three years. That's when they're ready to wave the white flag. We find with our model, with getting that rate really low, we're accentuating the cash flow forward those first few years, Keith, so they're ready to keep going after a few years, instead of raise the white flag.   Keith Weinhold  31:41   Yeah, when we think about how you're helping investors here while moving product at the same time, the number of problems that are solved are remarkable because you're solving the higher mortgage rate problem by buying down the rates. You've got a low rate, you've got a low insurance premium, you as the investor are almost certainly going to have low maintenance and repair costs since it's new build. And what else do you do when it's new build? The tenant, when they move in, they're the first person that's ever lived in that property, which probably means they're going to have a longer tenancy duration, because it's hard to move up and move into something better than the product you're offering, especially with low affordability for first time homebuyers. In fact, tell us about your average tenancy duration   Jim Sheils  32:21   yeah. So as you know, Keith, I did a ton of fixer uppers. First 15 years of my career, I wore that rehab badge on my shoulder with pride. I loved rehab and old houses. And look, that's great. That's a great way to get going. But I transitioned into new construction a decade ago, and so we've been able to do a lot of comparisons. And you know, back in the day, when I was fixing up lots of properties and renting them out, the older properties, my average tenant would stay about 13 months. It was a little over a year, get them for a year, and then there was move. But that was the average 13 months. Looking back now, and we've been doing this almost a decade. When you look at our new construction model, that went from an average of about 13 months to just over three years with our new construction product. So as you know, if all of a sudden we're pushing back that first move out from a year or 13 months to over three years, that's a tremendous way again to get the right footing and directional on your investment. So that was a really pleasant surprise. I did not expect going to new construction, but jumping from a year to three years has been a nice surprise.   Keith Weinhold  33:24   This brings to mind for you as a passive investor, it's sort of analogous to buying an existing business or starting a new one from scratch yourself, whether it's a rental car company or a tomato farm. You know, a lot of people wouldn't think about getting into business, they think about buying their own business, starting it from scratch, and that's really difficult to do when you're an investor. This way, you're not doing a fix and flip yourself, which is analogous to starting your own business from scratch. You get to buy someone's existing business. You're buying an existing property, a new build one, in this case, and that way you can look at all the financials already and have it be done for you in that all done for you sort of way, just like it is here. Well, Jim, do you have any last thoughts about the Florida real estate market today, especially with the lucrative product type that you're offering to investors?    Jim Sheils  34:16   I would just remind people do your homework, because there's apples and there's oranges, and you gotta compare the two, and you have to do the homework on which segment of the market is healthy and which one is not. I wouldn't recommend you invest in the unhealthy segment of the market, but look where the fundamentals are working. And go back to that term, a house is worth what it can rent for. And if you can look at that, and also couple with stability of new construction, this is where we've seen ourselves make the most money most success with the least amount of time for our investors. So I highly encourage that recipe for anyone out there.   Keith Weinhold  34:53   In addition to being a builder, Jim's company also holds properties under management. For investors, just like you, they offer that for you. For the long term, they have over 1000 current investors, many of them are GRE listeners. You can learn more about the provider at GRE marketplace under Florida statewide, but to get a free strategy session about the latest in what they have for available inventory, and also to compare this provider to other providers, the highest flex, the highest ROI move that you can make yourself as the listener for your due diligence is to connect with a GRE investment coach. It's free at GRE investment coach.com, oh, it's been valuable. Jim, thanks for coming onto the show.   Jim Sheils  35:38   Thanks for having me. Keith.   Keith Weinhold  35:46   Oh, yeah, hearing it straight from a builder today. And you know, a lot of builders create these nice looking, emotional Type homes, the same ones that appeal to owner occupants. They build those higher end homes because they create more builder profit. Well, that's the segment that has become overbuilt today, this build to rent provider we're talking about here is dealing with a public that reads these articles about the Florida slowdown, though things are still good in this workforce housing market. Well, because the public reads headlines, this builder still has to step in with incentives. So really, this is a case study on what a home builder needs to do to adjust to public perception more so than the reality. That's why Jim and his company keep building when others are they keep building because they keep selling to savvy investors, including you, the GRE listener, conversely, the overbuilt emotional market segment, that's where Florida single family home prices are often about 500k or more, and many of them have stopped building. It's that here, with this workforce housing, brand new, single family rentals sell for the high 200k to 300k range in the three hundreds and duplexes in the four hundreds. We've been working with this provider for nearly a decade, and I've asked them, what can you do for GRE listeners? And these are the best incentives yet, is they basically are making discounts in your favor to deal with this public perception. And they are an interest rate buy down that they make for you, like we mentioned, currently to five and one quarter percent. They're also giving GRE listeners two years of free property management, a rental Protection Program, a six month eviction guarantee and a 210 builder warranty. When you see a builder warranty expressed that way, that means they cover two years on the small stuff, 10 years on the big stuff. The latest pro forma that I saw for their single family rentals had a purchase price of 325k and a cash on cash return of nearly 7% when you include all those generous incentives. So if you're looking for a new market to expand into the time and place could very well be here and now, some people wait for blue sky and everything to be perfect before they act well, that never happens. This is about as close as you'll get today. You'll either keep what you've got or change what you're doing here, Jerry, we constantly shop the nation for you. Our coaches help show you where those deals are that they found. And this is a potential opportunity. Here you can get on the calendar of one of our investment coaches for free. And if you like, start by asking about Florida new build property with all the incentives that you heard about here on GRE podcast, 564 at GRE investment coach.com until next week. I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 4  39:09   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC exclusively.   Keith Weinhold  39:32   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access, and it's got paywalls and pop ups and push notifications and cookies disclaimers, it's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is. The Golden Age of quality newsletters, and I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read. And when you start the letter, you also get my one hour fast real estate video, course, it's all completely free. It's called the Don't quit your Daydream. Letter, it wires your mind for wealth, and it couldn't be easier for you to get it right now just text gre to 66866, while it's on your mind, take a moment to do it right now. Text, gre to 66866   Keith Weinhold  40:48   The preceding program was brought to you by your home for wealth, building, getricheducation.com