Podcasts about ROI

Breaking down the pros and cons of AI Buttons, discussing clickable links in Instagram, and digging into Google's test replacing search titles with AI-generated titles with Bjork Ostrom and Emily Walker from Food Blogger Pro. ----- Welcome to episode 568 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team! Food Blogging News Roundtable: AI Buttons, Instagram Links, and Google Rewriting Your Titles In this roundtable episode, Bjork and Emily break down the biggest stories impacting food creators so you can stay informed and make smart decisions for your business. From a new HubSpot marketing report that has some encouraging news for creators who lead with their personality, to a quiet Google experiment that could have big implications for every recipe title you've ever carefully crafted — there's a lot to cover! Bjork and Emily also dig into the AI button debate (should you install one on your site?), what Instagram's new caption link test means for food bloggers, and how Pinch of Yum approaches testing site changes before rolling them out broadly. Four episode takeaways: Good news for food creators who show up as real humans — 63% of marketers say that more unique, human-centered content is now required to stand out. Bjork and Emily break down what this means for food bloggers specifically, why short-form video has the highest ROI of any content format right now, and why thinking of yourself as a marketer — with a novel, standout, distinct brand — is more important than ever. Everything you need to know about AI buttons — Should you install an AI button on your site? Bjork and Emily explain what AI buttons are, how they work, and the pros and cons of adding one from both a user experience and SEO perspective. Instagram is testing clickable links in post captions — For the first time in Instagram's history, the platform is testing the ability to embed clickable links directly inside post captions. Right now the feature is limited to Meta Verified subscribers, but if it rolls out broadly it would be a meaningful shift for food creators. Bjork and Emily discuss what this could mean for your content strategy and what we know (and don't know) so far. Google is experimenting with replacing your titles with AI-generated ones — As part of a small experiment, Google is testing replacing original post titles with AI-generated titles in traditional search results, with the stated goal of rewriting "tone and intent to better match queries and boost engagement." Bjork and Emily break down why this is concerning for food bloggers — from negating careful keyword research and ruining brand voice to creating a mismatch with user intent — and how this differs from Google's long-standing practice of rewriting meta descriptions. Resources: The State of Marketing AI buttons: Smart UX play, risky GEO tactic, or both? Feast Hubbub Shareaholic Instagram tests clickable links in post captions for Meta Verified users Google confirms AI headline rewrites test in Search results SEO Testing What Food Bloggers Need to Know About AI Search and the Fight for Fair Traffic with Adam Gallagher from Inspired Taste Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and zZest. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

What are the most common reasons a dental practice reaches out to the Dental A-Team? In this episode, Tiff and Kristy discuss those woes of an office (systems, lack of team alignment, metrics, etc.) that lead doctors to ask for help, and how consultants can turn the sometimes-dreaded details and numbers into a story that everyone in the practice can rally behind. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello Dental A Team listeners. We are back here today with, we used to have this consultant takeover and I kinda like that. We are taking over the podcast, but we take over the podcast often, so I think we did away with that title. But I'm bringing it back today. Kristy, I like consultant takeover. How are you over there and how do you feel about consultant takeover?   The Dental A Team (00:19) Absolutely. I'm doing good today. It's a Tuesday, so it's a weird day for us to be podcasting, but I'm just grateful for the time and to be able to help our listeners give some tips. It's always a fun time when we can get together and podcast.   The Dental A Team (00:34) I agree. I agree. It is a weird day and I kind of at the same time love it because I feel like I've had some consulting already today. So my brain is fresh on the consulting mindset. Not that I ever leave the consulting mindset. You can ask my son anytime we go anywhere. I'm like, okay, if they would have just said it this way or if they would have just reminded us this way, like I'm always consulting, but I agree. And Tuesday is an odd day for this.   ⁓ Listeners, I hope that you have listened to a few podcasts. I think this is actually a really great follow-up. It's a separate podcast, so it's not like a two-part series, but I really do think that this is a wonderful follow-up to a podcast that Kristy and I have previously recorded about the top four KPIs. And today we really, really wanna talk about the story behind the results. And first I want to...   consider the reasoning behind tracking metrics. Why are we tracking metrics? And I think that will lead to the story. And I guess even before that, really I wanna talk about the woes of an office, the pieces that lead us to consulting, the pieces that lead doctors to say, please help me, I'm not sure what's going on anymore, or to say more likely,   please give us systems, train my team on the systems. And we say, cool, you have systems, let's figure out what's working and what's not working. So Kristy, I think first let's highlight some of the reasons that we recommend tracking metrics because that will allow you doctors here listening, you team members here listening to really see where you fit into the puzzle and why this is valuable information for you as well.   Kristy, I think some of the reasons that I can think off the top of my head or some of the things that come to us are lack of accountability, right? Our team doesn't understand what they're supposed to be doing or they're not doing what they're supposed to be doing. I think payroll, I hear payroll is high. I hear cashflow, I don't have any cash. I don't know where my money's going. My money's not working for me.   The Dental A Team (02:34) Thank   The Dental A Team (02:53) What else? What else do you hear, Kristy? What are some reasons that you recommend?   The Dental A Team (02:59) Yeah. Well, first of all, I think it helps team understand their role and their part in the bigger piece of the office. You know, it's not we we do win together, but each of us, if we have things that we can champion and feel a part of something, ⁓ I think I see better results overall with teams and   The Dental A Team (02:59) KPI tracking.   The Dental A Team (03:28) When teams have clarity and they have understanding of a metric to know if it's a healthy metric or not, they feel empowered to ⁓ go to the next level too. Otherwise, truly it's when we see them, they say, my team's just clocking in and going through the motions. It's because they don't really know their part and what they're responsible for and truly if they're on target or not.   The Dental A Team (03:53) Mm hmm. I agree.   I agree. Yeah. So doctors coming and saying, again, like our team's not in alignment, our team's not doing what they're supposed to be doing. Yeah, I agree. And then we've got some team members will come and they'll say, I'm not fulfilled in my position. I want growth. I want to make more money. I want to understand more about what the practice needs to be successful. I have a lot of my office managers that just want to understand.   We have a lot of doctors who come to us and say, want to learn how to run my business. I want to have a personal life and not just a practice. I want to get home earlier. If you guys are falling into any of those spaces or insert your own reasoning, this information is for you. doctors and team members alike, I want you all to understand if you're here today and you're like, go numbers, heck yeah, I love numbers, phenomenal, welcome, we're here for you.   And if you're here today like Tiff, Kristy, I don't wanna talk about numbers, they make me uncomfortable. We're in a healthcare field. We're here to help people not to talk about money. Welcome, we're here for you. And I am here to dispel that mindset. I'm here to make sure that you understand the importance behind the numbers and the importance behind your practice staying in business. My opinion is, and maybe it's crazy,   My opinion is if you're not paying attention to your success and your failures, you don't know where you're going, where you've been, or what the gap is in between, where are you going to be in one, two, five, 10, 20 years? And if you're not still here because you didn't pay attention and because you didn't have goals, because you didn't know where you were going, you didn't know how to successfully run and grow a business,   how many patients that you're here to help, me and Sirthat, are left behind in the dust with maybe somewhere to go. I've known a lot of patients who have come to my dental practice I worked at for years that say, you know, I haven't been to the dentist in 10 years. Why? What held you back? Well, my dentist, you know, he retired or he moved. They switched ownership and I just didn't know what to do. I never found another dentist. ⁓   Break my heart. Like gosh, we preach that we're here to help people, but we're afraid to look at the success on helping those people and we're afraid to make sure that we're here for a long time. And in order to ensure that we're here for a long time, financially, the practice has to be secure. There's no ifs, ands, or buts around it. The practice has to be financially secure. You have to continuously be growing.   and you have to be in a growth mindset. Or just cut through the crap and call the BS and say, I don't really care what happens. If you care, you also have to care about your numbers. And that may be an opinion that you don't love today. I challenge you to come back in a week and re-listen. Tell me if you still feel that way. Great, let's have a conversation.   But I truly believe with everything that I have, if we're actually here to help people, we are gonna do everything we can to ensure that I'm here for a long time to help as many people as I can because I believe in what gifts I have to give to this world. And if you believe that, today's conversation is gonna be incredible for you. So, Kristy, today we wanna talk about how the results tell the story. And I think everything I just said is the story, right? The way they're thriving.   We're surviving, we're thriving, or we're dying, right? I wanna be in that middle, that thriving. I really wanna thrive. I've survived for a long time. I personally, professionally have survived for a long time. And I think everyone gets to the point where it's like survival is enough, survival is fine, but thriving is really freaking exciting and it's so cool. And I'm ready to thrive. Tell me how you help practices see their results.   and the story there within. Because like I said in a couple podcasts, but more recently the one we just did together, you love results. You love tracking metrics and you love helping practices see their successes. And you really do a great job of pouring into them on a, gosh, like a leadership personal just love space. You pour into them.   and you do that within their results and you see those stories. So I want you to really walk through some of those stories that you see within the results and how do you help practices to be able to read and see those stories themselves.   The Dental A Team (08:44) Mm-hmm.   Yeah. Well, I think we're in a unique situation because we're in healthcare, right? And we are already our compassionate, caring people. I was just in office and I was saying this to one of my teams. I don't think I've ever been in a practice that didn't have someone with those characteristics. And if I was, they weren't there the next time I came back for sure. ⁓ And so with that, you know, to your point earlier, Tiff, I think that   we need to get over the fact that we are a for-profit business. Because again, along those lines, I've never seen an employee that said, don't need a paycheck or that I don't need a raise. I'm okay with what I'm making. So with that being said, I challenge how you look at it from the onset. But with that, think truly because we're compassionate and caring and we get to do what we do and help people,   The Dental A Team (09:37) Mm-hmm.   The Dental A Team (09:55) The money just follows when you're doing the right thing. So I truly like to take a step back and ask my teams, how do you define a healthy patient? Let's start there. How do you define a healthy patient? And again, we're never gonna do 100 % of the treatment on all the people that we see or that we recommend treatment on. But if there's people walking out the door that don't get treatment done,   There's opportunity. There's opportunity to grow and to, again, gamify it, get your patients healthy, and the money follows, if that makes sense. So to me, it all pivots around getting centered on what's our intention, what's our why for doing what we're doing, and then we build around it.   The Dental A Team (10:35) Mm-hmm. Yeah.   Mm-hmm. I agree. Thank you for that. And I love that you said that like the intentionality I love intentionality and I think when you do know your why and when you do know what you're going for it's much easier to see When the story is right for you I within your results and I totally agree with that. I think when we set our goals They give us a journey to take they give us the path   Right, so we know our why, we know our reasons and we say, okay, great, these are our goals. This is a production goal, this is our collections goal. In order to meet those, we need this as our benchmark for our case diagnosis and treatment acceptance. This is how many new patients we're gonna need to see in the practice in order to obtain that much diagnosis. All of these pieces lead into one another and the results there within tell us if the systems that we're utilizing   The Dental A Team (11:15) Thank you.   The Dental A Team (11:42) are getting us to those results. So we know in order to stay in business, we need X amount of dollars. In order to continue to grow and stay in business, we also need this on top of that. So we know what our bare minimum is, we know what our profit margins are, we know what it means to thrive in dentistry and business. Now we have to say, okay, how do we hit that? What are the ⁓ systems that are gonna hit these goals with us?   And those stories, I think, I'm pivot for us just a stitch. 99.9 % of the practices that come to the Dental A Team, come to the Dental A Team, and they say, I need to be systematized. We need systems. We need systems. And I love it, because I'm like, awesome, slam dunk, I get to win, because guess what, you have systems. We get to sift through and say what systems are working for you.   The Dental A Team (12:16) Yeah.   The Dental A Team (12:39) and what systems need to be tweaked and revamped, or maybe just thrown out and something new made, or maybe it's an old system that doesn't need to be used. Those results within those metrics are that story. So if we're not able to hit our case acceptance, or we're not diagnosing enough, and our doctor's like, I don't know, I'm getting enough new patients, just, I'm not diagnosing enough, I don't have enough time in the room, our team is saying, gosh, my doctor's so rushed, and.   The Dental A Team (12:54) Mm-hmm.   The Dental A Team (13:09) takes him forever to get into my exam, and then when he's in the exam, he's like so quick, and he's not even present, and he's not diagnosing, but I saw all of this stuff. That's a story, right? So my results was off. So my results not hitting the target. We're not getting the diagnosis that we need, and we're probably not getting the case acceptance on the limited diagnosis that we have. So we say why. We don't say go, go, go, go, go, do more, do better. We say why.   is this happening? And if we work backwards from that and we unravel and layer the story, we start to see the systems that need to be improved in order to get a different result. That's where the story really lies, is that it is in the results. The result is the story and we say, cool, that's what we got. Now, how can we do something different to get a different result? And I think without   The Dental A Team (13:56) Yeah.   The Dental A Team (14:07) unraveling that story, we're literally living the definition of insanity. We're just saying, okay, better luck next time. Next month we're gonna do better. We got more new patients. We got more diagnosis. Our case acceptance is still mediocre, but we're gonna get there. High five, guys. Next month we're gonna do better. Unraveling it and finding the story within the metric is the key.   Kristy, I know you've done this a million times too. When the practice comes in, I say, well, great, I can give you a cookbook. I can give you an A to Z of what I think a dental office should look like. I can scratch start you a dental office, 100%. I can scratch start you a dental office. But you might not need that because you've been successful enough to find the Dental A Team. If you guys are here listening, my dental practices that I work with all the time, you've heard me say this, you know what I'm about to say.   The Dental A Team (14:41) you   The Dental A Team (15:02) I say it all the time, the practices that the Dental A Team attracts are successful practices. We do not attract practices that aren't ready to get to that next level, that aren't already doing incredible things. We attract the practices that know there's more out there, that know there's a missing piece, that there's a blind spot within their view, that they just need that extra set of eyes, they need that expertise that says, my gosh,   Cool, tweak this. I think of implants, Kristy, and torquing implants because I can come in and I can give you a full torque and I can say, it's in now. It's totally in, it's in, right? But it might be too in. It might be way too in. Or we can take a step back and really look at how minor.   The Dental A Team (15:38) Yeah.   I'm   The Dental A Team (15:56) the torque needs to be and those little small incremental torques to get the implant where it needs to be is how we place an implant. We don't just go full blown, drill it in, 10 minutes you're out. We're taking our time and we're finding it. And I think, Kristy, when I think about results tell the story, it's more of like a, for me, it's just that unraveling. It's asking more questions. It's being in the why, being in the like,   open-minded, curious. Yeah, you say that all the time. Being curious and saying, happened here to create this result? There's nothing, I'm not mad. actually am completely indifferent. I'm completely indifferent and I'm just curious. Cool, that's what happened. How do we get something different?   The Dental A Team (16:24) I you.   Yep. I'm with you Tiff. I like to really simplify it because like you said, the numbers tell a story and if the story isn't what we want it to read, then we dig in. And I like to simplify it and think of two different things. It's either process or people. And when I say people, I don't mean that ugly. I mean, you mentioned the recipe. Did I myself decide I'm going to change a cup of sugar for a cup of salt?   and then say their recipe doesn't work. So whenever the metric isn't where we want it, let's pull out that system and revisit it. Because nine times out of 10, what I hear my clients say is, my gosh, why did we ever stop doing that? ⁓ Earlier when we were talking and we were talking like case acceptance and whatnot, literally ⁓ what popped in my head was James Clear and forming a habit because it's usually one step, right?   The Dental A Team (17:27) Yeah.   The Dental A Team (17:40) One easy tool, like if you're talking case acceptance, is do we take four pictures every patient, every time? Just by doing that, you're going to find things that maybe you didn't find before. And when we pull out the recipe of cases except as where we want it, and we're like, yeah, why did we stop taking those pictures? Right? So again, people in process, we don't have to be hard. It can be very, very simple.   The Dental A Team (18:06) Yeah,   Brittany here on our team, No BS Brit, you guys know her, our HR guru. She likes to say choose your heart. It's one of my favorite things. She said that one day like, I don't know, six years ago, I don't even know. I was so long ago and it changed my life. I was like, ⁓ my gosh, yes, choose your heart. And it works for anything. Is it more difficult to track these metrics right now and see the results?   The Dental A Team (18:11) Thank you.   The Dental A Team (18:34) Or is it more difficult to, in the long run, continue running the definition of insanity and wondering why things aren't working? Right? So yeah, you're gonna have to implement change. You're gonna have to implement something that feels hard right now. But it's going to create ease for the long term, right? So for me, I think, do I want hard for a short amount of time that creates ease for a long amount of time? Or do I want   The Dental A Team (18:41) Yeah.   Mm-hmm.   The Dental A Team (19:02) to choose the easiest route right now knowing that this is gonna cause heart again later.   The Dental A Team (19:08) for agree with you, Tip 100%. And you know what? Something that keeps popping in my mind, again, because there's this, I swear, taboo around the numbers, we're missing the opportunity to celebrate when things go well, just because we're so reluctant to look at the numbers. And I think that's huge in our day. And again, especially in dentistry, we're in the field of looking for things that are wrong in the mouth.   The Dental A Team (19:26) I love that.   The Dental A Team (19:36) And so to be able to have those metrics and when we're succeeding, to be able to celebrate as a team and go, wow, look at the difference we're making. Like, I hope that you guys choose, because it is a choice to look at those numbers differently and really celebrate. Because like you said, Tiff, most of our clients coming in really do have a lot of things going well. It's just how do I get to that next level or how do I get to that next benchmark that I'm trying to get to?   The Dental A Team (20:05) I agree.   I love that. think that's like a drop the mic. yourself space to also celebrate because you are, keeping yourself from celebrating, you're keeping your team from celebrating and humanity wants to feel accomplished. We wanna feel like we're working towards something, right? My fiance has this theory that a man without a purpose is desolate, is no man at all, right? A man without a purpose has nowhere to go and eventually will just   fade out into nothing, right? And I can't disagree with that because when we don't know what we're working for, when we have nothing we're working for, why would I be inspired to work? What's making me do this if I have no goal? Like there's just, it's just human nature to need a goal. And when we can see that, we can build the path to get there.   So I love that you said that and I love just giving purpose to life in the best ways we possibly can.   The Dental A Team (21:09) Yeah. And I think to your point, Tiff, that is why I like to start with that North Star of why are we doing what we're doing, because then tying it to the goal really does create more purpose and meaning for us when we're doing it and when we achieve it, right?   The Dental A Team (21:26) Yeah, yeah, and I think also, I totally agree, and I think also on top of that, taking it outside of even the patient's health, because yeah, sure, okay, we have a dental office because we want patients to be healthy, cool. Is that why you have a dental office? Because you want patients to be healthy? Probably not, like cool, I want everyone to be healthy. Like, no you don't, you wanna help people. You wanna show people the path to being better, to living longer, to having happier lives. You wanna give people a path.   to smile more often. How inspiring is that? Their health aside, like I'm gonna call it frank. You don't care really about their dental health. You care about them as a human and how they show up in the world. You wanna give them a path to being a better person. That's what your why is. ⁓ Tell me that is not more inspiring than helping people live healthier lives. Right, like cool. Yeah.   The Dental A Team (22:21) Yeah, 100%. Yeah, I agree   with you, Tiff, because truly when we get down to it, we always talk about the patient motivators, right? And sometimes that motivation is cosmetic because they want confidence to smile. And that is a different kind of health. That's an emotional health, right? It's so different. But yeah, you're spot on. You nailed it.   The Dental A Team (22:40) Absolutely.   And what's your emotional ROI? If you're not emotionally healthy, are you going to the doctor to figure out what's wrong with your hormones and why you're just not right? No, you might not have any decay in your mouth. That's cool. Awesome. Cool. But if I can help inspire you to live your best life through your smile, whether it's cosmetic, whether it's knowing that your gums are healthy, whether it's just saying, hey, you have a freaking awesome smile, and you walk out those doors more confidently,   I've done my due diligence, I have done my service. So what is it that's actually driving you to want your patients to be quote unquote healthier? Like yeah, you're providing that service, but that's a service. Why did you choose to provide that service?   The Dental A Team (23:26) Yeah.   It's funny that you said that tip because my mind went to, ⁓ always shy away from the money part of it, and that's what patients are buying, right? And so I hope you choose to look at that differently too, because people will spend infinite amount of money to get exactly what you're talking about, right?   The Dental A Team (23:38) Yeah.   Girl, I just heard somebody   say they paid $2,500 for hair extensions. Hair extensions, yeah. If for my male dentists out there, my doctor's listening that may not be women who are up to par with what a hair extension is, go look that up. $2,500 to have longer hair. Yeah, yeah, go treatment plan that crown. Yeah, go treatment plan that crown, because you know what? They're spending it on hair.   The Dental A Team (23:52) ⁓ gosh, yeah.   Most of them are your crowns.   The Dental A Team (24:15) and eyelashes and Botox and filler and the list goes on. So you are a piece of that confidence too and you need to hold yourself to that standard. So go measure your results. That was a fun one. Thank you for letting me get on a little pedestal tangent, whatever you wanna call it. I enjoyed it. Kristy, thank you for helping us lead that path. And gosh, action items. Like go, we...   Go listen to the podcast with the top four KPIs if you haven't listened to it yet. If you're already tracking KPIs, like, yeah, Tiff, I got this. Kristy, what else do I track? Then reach out to us, but start looking for those pieces and start looking for those stories if you're already tracking. What's that next layer? That next layer might be just unraveling some of the stories there within instead of tacking on more just yet. So take a look at them, find your stories.   Reach out to us, Hello@TheDentalATeam.com. We will help unravel stories for you all day long. And we will also help suggest any new KPIs if you're at a point where you're like, cool, what's my next level of KPIs? We're here for it. Drop us a five star review below, especially if you loved our tangent. We love hearing that. We are emotional beings at the end of the day. And when you're ready to really look in and dive in and see what are some gaps that I might have in my practice, please head over to our website, TheDentalATeam.com.   take our free assessment, meet with our team. We're here to help you whether you say yes, I want consulting and I want to have Kristy in my office or Nikki in my office or Pam in my office, whomever it may be, Trish, whoever, whether you're ready to say yes to that or not, at least let us help you see some of those gaps where you can move forward with or without us. So, TheDentalATeam.com, go check us out and thanks guys, we'll catch you next time. Thank you, Kristy, for being here with me today.   The Dental A Team (26:09) My pleasure.

Matt and Micah are diving into the world of prospecting and marketing, shedding light on the challenges that often lead to soul-crushing experiences. They stress the significance of setting realistic expectations, as many advisors underestimate the difficulty of these tasks, but embracing rejection and risk-taking is essential for effective prospecting. They'll share how they make sure to draw a clear line between marketing and advertising activities, highlighting the need for measurable ROI and client action and caution against falling into the trap of following flashy success stories without considering the hard work behind them. Encore Episode: You Thought It Would Be Easy… Resources in today's episode: - Micah Shilanski: Website | LinkedIn - Matt Jarvis: Website | LinkedIn - Learn More about our Coaching Programs

These episodes of #thePOZcast, live from Transform 2026 in Las Vegas, are proudly brought to you by our friends at Overalls What if your employees had one central hub to handle real life? Meet Overalls. A smarter way to support your team, combining expert human LifeConcierges™ with AI to solve everyday challenges across healthcare, caregiving, benefits, insurance, finances, life admin, and more. From start to finish, Overalls handles the details — using existing benefits where they fit, and filling in the gaps where they don't. So employees save time, reduce stress, and stay focused at work, while employers boost engagement and get more value from their benefits. Overalls is redefining how work supports life, helping employee teams from Reddit, Patreon, BeatBox, and more cross pesky to-dos off their lists every day. Learn more at https://getoveralls.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=pozcast Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com Key Takeaways 1. There Is No Business Outcome That Doesn't Involve People Revenue, innovation, customer experience, strategy execution — all of it runs through people. Angela's foundational belief is that HR, positioned correctly, is directly tied to every business result an organization needs. That framing changes everything about how the function shows up. 2. HR Started as Process — and Forgot About Influence Angela's diagnosis of how HR lost its seat at the table: the function got very good at processing and forgot about influencing. The path back is showing up with data, tying recommendations to business outcomes, and being part of the conversation rather than behind it. 3. Policy Should Be a Guideline, Not a Wall One of the most powerful lessons from Angela's early career: following policy to the letter can harm the very people HR is supposed to protect. The best people leaders ask "what else can we do?" before defaulting to what the handbook says. 4. Benefits Have Three Layers — and the Order Matters Layer 1: Foundations — comprehensive, affordable health, dental, and vision. Layer 2: Flexibility — in how, when, and where people work. Layer 3: Growth and recognition — opportunities to stretch, develop, and feel valued. Companies that skip to Layer 3 without nailing Layer 1 are building on sand. 5. Caregiver Benefits Are the Most Underrated Tool in Total Rewards Employees don't leave their home lives at the door. Sick parents, sick kids, and pets in need of care are constant sources of distraction and stress. Caregiver benefits that address these realities don't just help employees — they protect productivity and demonstrate that a company sees the whole person. 6. The Aging Parent Crisis Is Coming — Companies Aren't Ready As Baby Boomers age, a growing portion of the workforce will face elder care responsibilities that compete directly with their work. Companies that build caregiver support into their benefits now will be better positioned to retain experienced employees through one of the most stressful seasons of their lives. 7. Presenteeism Costs More Than Most Companies Realize Being at work — physically or virtually — is not the same as being engaged and productive. Angela's point on presenteeism is a sharp one: an employee who is worried about an aging parent, a sick child, or a personal crisis may be clocked in but effectively absent. That has a dollar value, and it belongs in the benefits ROI conversation. 8. Here's How to Pitch a CFO on Life Concierge Benefits Pull absence data. Calculate the cost of leave tied to caregiving responsibilities. Layer in the cost of replacing an employee who left because they didn't have the right support. Then present the cost of the benefit against those numbers. It's not a soft sell — it's a hard business case. 9. "My Company Took Care of Me" Is the Most Powerful Recruiting Tool You Have Word of mouth from employees who feel genuinely supported travels far. When people tell friends, former colleagues, and their networks that their company stepped up for them during a hard time, that's employer brand you can't manufacture with a marketing budget. CHAPTERS: 00:00 – Introduction Adam welcomes Angela Briggs-Paige, CPO and founder of People Power, and sets up a conversation about what modern HR leadership really looks like. 01:30 – From Pre-Med to People Leader Angela traces her unexpected path from biology major and aspiring doctor to discovering HR through a work-study job — and never looking back. 04:00 – Redefining What HR Is For Angela's core belief: there is no business outcome that doesn't involve people. How she flips the script on HR as a compliance function and positions it as a business driver. 06:30 – The Mentor Who Pushed Her The manager who challenged Angela to stop saying yes and start asking "what does this mean for the business?" — and how that changed her entire approach to the function. 09:00 – A Story She Wishes She Could Take Back Angela gets vulnerable about an early-career mistake: terminating an employee for exceeding their leave allotment instead of asking what else could be done — and what that taught her about the difference between policy and people. 12:30 – Policy as Guideline, Not Gospel How that experience shifted Angela's thinking on flexibility — and why the best people leaders treat policy as a framework to work within, not a wall to hide behind. 15:00 – The 3 Layers of Benefits That Actually Matter Angela's framework: Layer 1 is foundations (affordable health, dental, vision). Layer 2 is flexibility. Layer 3 is growth and recognition. Why the order matters as much as the content. 18:00 – The Case for Caregiver Benefits Why caregiver benefits — covering aging parents, sick kids, and pets — are among the most impactful and underutilized tools in total rewards, and what happens when employees don't have them. 21:00 – The Aging Parent Problem No One's Talking About Baby Boomers are aging. The workforce is about to face a caregiving crisis. Angela makes the case for why companies need to get ahead of it now — and what benefits can actually help. 23:30 – Peace of Mind as an ROI You can't buy peace of mind — but a company can offer it. How life concierge benefits reduce distraction, improve focus, and make employees feel genuinely cared for. 26:00 – Presenteeism: The Hidden Cost Nobody Measures One of the sharpest moments in the episode: Angela introduces presenteeism — being at work but mentally absent — and explains why it may cost more than absenteeism. 28:30 – How to Pitch a CFO on Life Concierge Benefits Angela's step-by-step framework: pull absence data, calculate leave costs, layer in retention math, and build a cost-benefit case that speaks the CFO's language. 31:00 – What's Lighting Angela Up Angela closes with what's giving her energy at Transform 2026: being surrounded by people leaders who genuinely care about making workplaces better.    

How is AI really changing professional services work today, beyond the demos, predictions, and LinkedIn hype? In today's episode, I'm joined by DJ Paoni, CEO of Certinia, and Jay Laabs, CEO of Spaulding Ridge, to discuss how AI is already being used inside services organizations to improve project delivery, resource planning, workforce optimization, and client outcomes. DJ shares what a hybrid workforce of people and AI agents looks like in practice. Rather than thinking of AI as a search bar, he explains why services firms should think of agents as specialized colleagues that can handle repeatable tasks, draft project blueprints, support configuration work, and help teams deliver faster without losing the human judgment clients still rely on. Jay brings the adoption reality from the consulting front line. He explains why the biggest barrier is rarely the technology itself, but the processes, incentives, data models, and cultural habits wrapped around it. The most successful firms are moving away from broad experimentation and focusing on specific business problems where AI can deliver clear ROI. We also discuss the risks of rushing in without a plan. From disconnected AI agents creating a "spaghetti web" across the enterprise to teams automating broken workflows, DJ and Jay share practical warnings for leaders who want AI to create value without adding another layer of complexity. This episode offers a clear look at what is working, what is failing, and what needs to change as professional services firms rethink billable hours, project economics, and the role of human expertise in an AI-enabled workplace. Are services firms ready to measure success by outcomes rather than hours, and what will that mean for the future of consulting?

Hoy Paco y Roi hablan sobre un juego de palabras que cambia el significado de las frases.

If your content isn't turning into sales…Something is broken. Because you should be able to draw a direct line between your content marketing and your revenue—and if you can't, we need to fix it. In this episode, I'm breaking down four reasons your content isn't converting—and what to do about it so you can actually improve your lead generation and ROI. We're getting into: Why you might be talking about the wrong problem How talking to the wrong people (or the right people at the wrong time) kills sales The real impact of inconsistency in your content strategy Why a lack of systems keeps your content from compounding What needs to shift for your content to actually produce revenue If your content feels like a whole lot of work with not a lot of return, this episode will help you pinpoint exactly what's off. And if you're ready to fix it, come join me inside Content Systems for Sales. Save your spot inside Content Systems for Sales and learn the 3 secrets to stop spinning your wheels and start getting leads from your content.    Email info@faithhanan.com with any questions

What does authenticity at work truly mean and why is it worth the effort? On this week's episode, I have a thought-provoking conversation with Claude Silver, the world's first Chief Heart Officer from VaynerMedia, about the messy, courageous path to being yourself, even when it feels risky. Together, we deconstruct major myths around vulnerability in the workplace, offering evidence and stories that show how authenticity drives not just well-being, but tangible results: lower turnover, greater innovation, and a sense of collective purpose.Inspired by Claude's honest approach, our live listeners pose powerful questions that highlight common daily struggles such as hesitating to speak up, managing boundaries, and leading authentically under pressure. Claude brings empathy and actionable insight, emphasizing that psychological safety isn't a luxury, but the backbone of sustainable performance. She also meets tough questions about hybrid work, digital disconnection, and the demands of high expectations with practical advice for human connection, even screen-to-screen.Whether you're looking to find your voice at work or creating an environment where others share more of themselves at the office, this conversation offers a blueprint for creating impact through authenticity, empathy, and everyday courage.What You'll Learn- Authenticity doesn't mean sharing everything—it means showing up as you and taking up space.- Leaders aren't expected to have all the answers; the magic happens when we guide, listen, and connect.- Empathy and accountability are not at odds. When people feel seen and valued, results follow.- Protect your energy and set boundaries; you cannot pour from an empty cup.- In challenging times, focus on what you can impact and be gentle with yourself.Podcast Timestamps00:57 Welcome and introduction to Claude Silver03:06 Origin story: Why Claude wrote Be Yourself at Work04:48 The Chief Heart Officer role explained07:01 Authenticity at work: Dipping your toe in09:20 The cost of hiding who you are12:19 The ROI of psychological safety and human-centered culture15:42 Authenticity in high-performance transformation environments18:24 Cultivating self-awareness: Where to start21:26 Getting curious about your emotions23:44 The biggest misconception about authenticity26:06 Leaders don't need all the answers28:38 Empathy vs. accountability: They're not opposites33:17 Speaking up in meetings and overcoming imposter syndrome36:12 Having difficult conversations with courage39:41 Connection in a virtual and hybrid world44:11 Cameras on: Why it matters46:52 When your face comes across as intense48:46 Staying grounded when the world feels heavy52:41 Boundaries: The recovering codependent's guide56:09 Closing message: Text three people todayKEYWORDSPositive Leadership, Authenticity at Work, Psychological Safety, Workplace Culture, Empathy, Self-Awareness, Vulnerability, Maintaining Boundaries, People-Centered Leadership, Hybrid Work, Chief Heart Officer, Organizational Values, Imposter Syndrome, Emotional Intelligence, Collaboration, Belonging, Workplace Diversity, CEO Success

Most founders already know what's wrong with their business. The fix is usually simple but scary. So instead of doing the one hard thing that would make everything else easier, they stay busy. It feels like progress. It isn't. In this episode, Dan walks through the 7 questions he uses in $1,000/hour coaching calls — the ones that make the real problem impossible to ignore. And he shows you how to run the same audit on your own business using AI as your thinking partner. In this episode: • The simple but scary problems that show up in almost every business • Why most founders are spending money on 'hopeful outcomes' — and how to stop • The pricing question that reveals whether you actually believe in what you're selling • How to use AI as a founder (hint: context first, questions second) • What does your answer to 'how would you 2x in 90 days?' reveal about your business Resources mentioned: The 7-Question Business Audit The Complete Business Diagnostic More Business Resources Upcoming DC Events Tropical MBA is a podcast for entrepreneurs building location-independent businesses. Subscribe for weekly episodes on business, money, and the entrepreneurial lifestyle. Hang out exclusively with 7+ figure founders in DC BLACK https://dynamitecircle.com/dc-black CHAPTERS (00:00:00) The local business story — same problems, every time (00:04:23) AI as a thinking partner — and why context is everything (00:07:30) Q1: What is the ROI on your biggest expenses? (00:11:22) Q2: Where did your last 10 customers come from? (00:12:43) Q3: If you had to raise prices 20% tomorrow, how would you? (00:14:15) Q4: Do you have a product your best customers can pay 3–10x more for? (00:14:35) Q5: Who owns which decisions — and is it written down? (00:16:38) Q6: What are you doing that isn't sales or delivery? (00:19:16) Q7: How would you 2x revenue in 90 days? (00:22:44) Bonus: What is your business actually worth? (00:23:49) Closing: The hard thing that makes everything else easier (00:24:41) Community & events: Mexico, Barcelona, Bangkok, New York CONNECT: Dan Andrews is the co-founder of Dynamite Circle, author of Before the Exit, host of the Tropical MBA podcast, and an entrepreneur who has successfully launched and scaled multiple 7-figure businesses. Email Dan@tropicalmba.com PLAYLIST: The $10K Projects You Never Do (AI Just Changed That) How to Build a 6-Figure Digital Business with Claude Code We Got Claude-Pilled

On this solo episode, host Travis Chappell breaks down five self-help practices that are actually backed by data instead of wishful thinking and prosperity-gospel fluff. He pulls from research in psychology, public health, and longevity science to separate simple, high-ROI habits from trendy hacks that barely move the needle. If you've ever felt overwhelmed by morning routines, supplements, and cold plunges, this conversation will help you refocus on what truly improves your mental, physical, and financial decision-making capacity. On this episode we talk about: Why regular physical activity is one of the highest-ROI levers for mood, resilience, and long-term brain and body health. How mindfulness and meditation (in many different forms) reduce stress, anxiety, and depressive symptoms while pulling you back into the present. The role of high-quality, restorative sleep as a performance enhancer and mood stabilizer—not a luxury. Why strengthening social connections is as critical as nutrition and exercise for both mental and physical health. How gratitude and cognitive reframing act as low-cost, repeatable “mental workouts” that buffer you against stress and negativity. Top 3 Takeaways Simple behaviors beat complex hacks. Regular movement, decent sleep, basic mindfulness, social connection, and gratitude are the science-backed foundations that drive most of your long-term health and happiness—not exotic routines or supplement stacks. Modality doesn't matter as much as consistency. Whether it's walking, golf, pickleball, journaling, or silent reflection, the key is finding sustainable ways to move your body, be present, connect with people, and notice what's good in your life. Your emotional state is often a lifestyle signal. Before you make big decisions or react in anger, check the basics—are you sleep deprived, isolated, inactive, or fixated only on problems instead of also on what's working? Notable Quotes “If exercise were a pill, it would be the blockbuster of the century.” “Ultimately, the only thing that's actually real is the present moment—the future doesn't exist yet and the past doesn't exist anymore.” “You can't expect to live a great life when you're getting poor quality sleep all the time.” Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Twitter/X: https://twitter.com/traviscchappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

These episodes of #thePOZcast, live from Transform 2026 in Las Vegas, are proudly brought to you by our friends at Overalls What if your employees had one central hub to handle real life? Meet Overalls. A smarter way to support your team, combining expert human LifeConcierges™ with AI to solve everyday challenges across healthcare, caregiving, benefits, insurance, finances, life admin, and more. From start to finish, Overalls handles the details — using existing benefits where they fit, and filling in the gaps where they don't. So employees save time, reduce stress, and stay focused at work, while employers boost engagement and get more value from their benefits. Overalls is redefining how work supports life, helping employee teams from Reddit, Patreon, BeatBox, and more cross pesky to-dos off their lists every day. Learn more at https://getoveralls.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=pozcast Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com Katya Laviolette, Chief People Officer at 1Password  Katya Laviolette is the Chief People Officer at 1Password, where she's grown a fully remote team to 1,400+ across five countries and achieved a 93% offer-to-acceptance rate. A strategic, globally-minded HR leader, Katya drives business innovation through talent and organizational development. Previously, Katya held executive roles at SSENSE, TC Transcontinental, CBC/Radio-Canada, Rio Tinto, Bombardier Aerospace, and Canadian National Railway. Katya is a Board Director at Sanimax and Solotech, and a founding member of Transform Montreal. She's also an ORHRI member, certified Integral Coaching Canada coach, and actively involved in Pour 3 Points, Governance au Féminin, and Monday Girl. 00:00 – Introduction Adam Poser welcomes Katya Laviolette live from Transform 2026 and sets the stage for the conversation. 01:15 – Meet 1Password & Katya Katya introduces herself and 1Password — an identity security company, fully remote for 20 years, now protecting both humans and AI agents. 03:30 – Evaluating Total Comp as a Candidate Breaking down what candidates should actually consider beyond base salary: bonus, equity, and especially benefits — including what employers contribute to healthcare. 06:45 – Table Stakes vs. Standout Benefits What every company must offer vs. what sets 1Password apart: pet telemedicine, 25 days PTO, 4 company-wide wellness days, and robust family planning benefits. 10:30 – Wellness Days Explained Katya unpacks what a "wellness day" actually looks like at 1Password — full company shutdowns so employees can recharge without guilt. 12:00 – Benefits ROI & Utilization How 1Password justifies the cost of premium benefits through utilization data, focus groups, and productivity metrics — and why cutting benefits should be the last resort. 15:00 – The Onboarding Edge: Starting on Wednesday 1Password's unconventional onboarding approach: all new hires start on Wednesdays so managers are ready, systems are prepped, and new employees get 3 days of company-led onboarding before meeting their team. 18:30 – Staying Connected in a Remote Company How 1Password keeps culture alive across 6 countries: city-by-city executive meetups, all-hands sessions, employee resource groups, and intentional cross-functional collaboration. 22:00 – Being Honest in the Interview Process Katya's approach to radical transparency — telling candidates "1Password might not be the place for you" — and why managing expectations is a competitive advantage. 25:30 – Remote Work Isn't for Everyone A candid conversation about the real challenges of remote work, what it takes to thrive in it, and how 1Password supports employees who may be struggling. 28:00 – AI, Fraud & the Future of Recruiting How 1Password is navigating AI-generated applications, over-embellished resumes, and fraudulent candidates — including mandatory in-person finalist interviews for senior roles. 31:00 – What's Exciting Katya Right Now Katya shares what energizes her most: the curiosity of 1Password's workforce and the chance to be part of a genuinely game-changing mission in AI and identity security.   Key Takeaways 1. Benefits Are a Recruiting and Retention Weapon Katya emphasizes that benefits extend far beyond table stakes like dental and disability. Standout offerings — family planning, pet telemedicine, wellness days, and generous PTO — are central to 1Password's employer brand and a real differentiator in a competitive talent market. 2. Employer Healthcare Contributions Matter More Than Most Candidates Realize The portion a company pays toward employee healthcare can represent thousands of dollars in annual value. Katya urges candidates to factor this into their true compensation comparison — not just base salary. 3. Benefits Only Work If Employees Know About Them and Use Them 1Password achieves high utilization through proactive education, easy administration, annual focus groups by country, and renewal-time communications that show employees the dollar value of their benefits package. 4. Start New Hires on a Wednesday — Not a Monday By onboarding all new employees on Wednesdays, 1Password ensures managers are focused and ready, systems are set up, and new hires get 3 days of company-led orientation before their team ramps up. It's a simple change with an outsized impact on first impressions. 5. Radical Transparency Reduces Mis-Hires Rather than selling every candidate on the company, Katya actively explains the challenges of remote work and the intensity of 1Password's mission. The company even includes language in offer materials saying "1Password might not be the place for you." This honest framing reduces early attrition. 6. Remote Culture Requires Intentional Design Staying connected across time zones doesn't happen by accident. 1Password invests in city-by- city in-person gatherings, structured all-hands, manager training on relationship-building over Zoom, and employee resource groups to keep culture alive. 7. AI Is Reshaping Recruiting — And Security-First Companies Are Ahead of the Curve 1Password has implemented fraud detection tools at the top of the application funnel, trained interviewers to identify AI-generated content, and instituted multi-stage interview loops with mandatory in-person finalists for senior hires. 8. Don't Cut Benefits When Things Get Tight Benefits are foundational to culture and trust. Katya argues that benefits should be among the last things cut in a cost-reduction scenario — the ROI from retention, productivity, and employer brand far outweighs the savings. 9. Time Is Currency for Employees Whether it's concierge benefits that handle personal logistics, flexible scheduling for a remote lifestyle, or wellness days that give genuine mental recharge time — giving employees their time back is one of the highest-ROI investments a company can make.  

Get ready for an in-depth preview of the 2026 Kentucky Derby Betting Challenge (KDBC) on In The Money Media. Hosted by John Gaspar, this special episode features expert tournament players Matt McJunkin and Ryan Petrunyak as they break down everything you need to know ahead of one of the most prestigious handicapping contests in horse racing.With a guaranteed $300,000 KDBC prize pool on the line, the competition is fierce and the strategy is everything. John, Matt, and Ryan share proven tournament approaches, contest-day tips, and key insights into bankroll management, race selection, and maximizing ROI in high-pressure environments.Whether you're a seasoned contest player or looking to qualify for your first KDBC, this video delivers valuable advice to help you prepare, compete, and succeed. Learn from top players as they discuss past experiences, common mistakes to avoid, and how to gain an edge against elite competition.Sponsored by TwinSpires.com, your home for online wagering, tournament qualifiers, and expert racing content.Don't forget to like, comment, and subscribe to In The Money Media for more horse racing previews, betting strategy, and tournament coverage.Keywords: KDBC 2026, Kentucky Derby Betting Challenge, horse racing tournaments, handicapping strategy, TwinSpires, betting contests, horse racing analysis, tournament play, John Gaspar, Matt McJunkin, Ryan Petrunyak

“Just get more traffic.” They say. I will fix everything they say.  That's the advice everyone gives… and it's one of the biggest lies in content marketing. In this episode, I'm breaking down why chasing more clicks isn't the same as building a profitable business—and how this mistake can quietly wreck your ROI over time. We're unpacking: Why traffic does NOT always equal revenue The difference between visibility and true lead generation How organic leads actually work in a business (not a blogger model) Why the type of traffic matters more than the amount How to start attracting people who are actually ready to buy If you've been focusing on traffic but not seeing results, this episode will show you why.   Save your spot inside Content Systems for Sales and learn the 3 secrets to stop spinning your wheels and start getting leads from your content.    Email info@faithhanan.com with any questions 3 Secrets to stop spinning your wheels and start getting leads from your content

How much complexity are you tolerating in your business right now?  There is a natural countercurrent in this industry that wants to drag you toward complexity: more platforms, more offers, and more AI tools that promise results but usually just deliver exhaustion. It doesn't have to be this way, and today, I share how the degree that you have simplicity in your business is the rate at which you can grow.  In this episode, I'm breaking down 11 things you can do, or rather, 11 things you should probably say NO to, in order to simplify your business and build a machine that actually runs without you!  Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on June 11th called the Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. Head over to www.businessbydesign.net right now to get on the priority list and save your seat! Ready to take your offer from idea to breakthrough? Join Jenni and a panel of successful Digital CEOs for our first Live Breakthrough Panel: Beta Breakthroughs this Thursday, April 23rd, 2026 at 7 p.m. PT. This is your exclusive opportunity to ask your questions and get direct coaching from entrepreneurs who have already moved past the "stuck" phase and validated their offers. Visit www.jameswedmore.com/panels to register for the panel and to see the full upcoming schedule! Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to save your spot! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones!  In this episode you'll hear:  The reason why trying to be everywhere prevents you from ever reaching true authority How to move from a technician to an owner and the TADA framework you can use to filter your weekly tasks Why sacrificing complex features for user-friendly simplicity is a requirement for anyone making under $250k A warning on how to distinguish between needle-moving AI workflows and the busywork that is just making you feel productive The strategy for scaling a million-dollar brand with a "micro-team" of just one or two high-level virtual assistants How to use simple documentation to ensure your business isn't dependent on your constant physical presence Why every additional offer creates a massive trail of administrative complexity and the reason that selling one thing more often is the fastest path to profitability What happens when you strip away the expert speak and implement simple, specific language that solves one problem for one person The hidden ROI of repeating the same successful campaigns and how we use a "dusting" strategy to improve our existing assets Why complexity is often just a band-aid for a weak offer and how to ensure your product stands on its own merits before adding any high-level bells and whistles For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/814 

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMost marketers think a 98% deliverability rate means their emails are landing in the inbox. Spoiler: it does not. Jay Schwedelson breaks down one of the most misunderstood stats in email marketing, plus shares a surprisingly simple subject line tweak that's boosting open rates by nearly 20%, and why podcast ads might be the most underrated channel you're not using yet.ㅤBest Moments:(00:30) Why your 98% deliverability rate is actually misleading you(01:30) The promotions tab counts as the inbox, and most marketers don't know that(03:45) Stat-only subject lines are quietly outperforming everything else right now(02:03) Over half of Americans are monthly podcast listeners, and host-read ads are dominating(05:15) Instagram now lets you edit comments, and Jay is not sure anyone asked for this(07:00) WrestleMania tickets cost more than Backstreet Boys, and that math is not mathing

There are roles in a practice people are meant to have, and there are those that'll suck the soul right out of someone. Tiff and Kristy go into how to match team members to where they'll operate best (and where they want to be), what to do when there aren't any "right" seats available for your right person, how to know the right seat from the get-go, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:01) Hello Dental A Team listeners. I am here with you today. My name is Tiffanie. For those of you who don't know me, I never introduce myself. That's kind of weird. I maybe should. I introduce you guys, I never introduce myself. So I know we have some new listeners here, because I know we've some new subscribers. If you are new here with us, thank you so much. We love the support, and we really truly are here to give the world of dentistry as much as we possibly can. So keep listening. Go back through the archives. There's a million podcasts that you can listen to.   There's a ton of free resources on our website as well, TheDentalATeam.com. And gosh, we have webinars, we have all kinds of stuff. We have Summit coming up. I don't know if this is released before or after Summit, so we'll see. If you weren't there, sign up for the next time. If it hasn't happened yet, sign up for this time. Go head to our website, TheDentalATeam.com. There's links all over the place there. Or reach out to us, Hello@TheDentalATeam.com. We'll get you more information. So for those of you who are new here,   I'm Tiffanie. For those of you who have been here for a long time and you're like, who is this chick? I'm Tiffanie. I am a consultant here with the Dental A Team and I have Ms. Kristy here with me today as well. She is a stellar consultant here with us. She has years and years of amazing experience within consulting, office management, billing, treatment coordinating, all the pieces the list goes on, as well as some other fun facts that we won't like dive into today.   ⁓ but she has some other really cool jobs she's held within her lifetime as well. So Kristy, welcome. I appreciate you being here today. How are you?   The Dental A Team (01:31) Good, thank you. It's always a good day when we get to podcast and help our clients out through our podcast tip and hearing the results when they comment and how we've been able to help. So it's always fun to dig in and tackle another topic with you.   The Dental A Team (01:48) I agree. I agree and I thank you for that. can say, gosh, Kiera had this awesome idea. Kiera, our CEO and our founder, she does a lot of the podcasts here. If you're new, you'll hear her a ton. She had this amazing idea. Gosh, I should know how old this podcast is, but I do not. I have been here the whole time and I do not know how old it is. That's okay. Years and years ago, Kiera came to me with a great idea and her famous line is, Tiff, I have a great idea.   The Dental A Team (01:51) Peace.   The Dental A Team (02:15) and I remember her coming to me and she's like, we have to do a podcast. And I was like, oh my God, that sounds amazing. I don't know what that means. I don't know how to do it. I assume you'll figure it out. And she did. we, I just have to say this podcast has turned into something that we never imagined that it would turn into. It has reached so many more people than we ever imagined possible. We did the podcast, we decided we wanted to put it out into the world because we really wanted to expand our reach. truly.   wanted to expand the reach that we had within the community that we had, because we only have our handful of people that we can reach. And we said, there's gotta be more and we wanna give the world of dentistry and businesses alike free information. And we love talking. So this is great. We're just gonna do this. And Kristy, it's just been so cool to watch it morph over the years and become just this incredible tool. And I have to say,   I mean, I'm making this number up. I'm just off the top of my head guessing. If I were to pull the ROI on new clients and even just like new inquiries to Dental A Team, at minimum 90 % come from the podcast and or a referral from a current client. And I just, I wanna say thank you to our community first and foremost and to our team.   whether it's consultants or marketing or admin, like we have an incredible team and our community of people who are clients, past, current, future, community of people who are just listeners. You guys are supporting something that's just reaching so many people. We have Canadian clients. We had someone reach out to us from Australia. Like we've got people listening all over the world and it's just really cool. And Kristy, I wanted to take a moment to recognize that because they just...   One, I think it goes along, it aligns with our topic today. And two, I really want to show massive appreciation and respect for everyone involved in reaching a community that you guys don't even realize you're reaching with. Every subscribe, every listen, every download, it creates more motivation within the podcast world. So we show up more the more you guys share and you guys watch, which means you're promoting   more people to see and hear really valuable information. it's just super cool. And Kristy, today we're talking about, well, we're talking about right seat, right person, which we've talked about before. And more importantly, we're talking about how someone in the wrong seat, right, it can ruin the right person. And I say that this is relatable to that statement because Kiera and I love presenting.   The Dental A Team (04:49) Yeah.   The Dental A Team (05:07) Like it's a huge passion of ours to get in front of people and share our experiences, share our knowledge, share what we've been through so that somebody doesn't have to take that same route and we can say, do this instead. Like we are so passionate about it and putting us in that seat has exponentially grown Dental A Team. Eve, we know Eve, we love her. I actually made her do a podcast with me.   And if no one has seen that podcast, you should go watch it, subscribe, give a five star review, give her all the praise and all the fame. is one of our behind the scenes marketing people. She is behind the scenes. Most marketers are behind the scenes. They do not like to be in front of the scenes. And Kristy, could you imagine if we took Eve, who's a behind the scenes gal, she's got a ton of energy, you guys. She is...   The Dental A Team (05:56) Yeah.   The Dental A Team (06:00) a phenomenal human, I love her, I wanna spend every day with her. But making her do the podcast every day, right? It wouldn't work and it would change who she is. Or putting me, and I told you before we started this podcast, I can do billing, I'm great at billing, I hate billing, and it kills my soul. Every second of time that I'm spending entering.   The Dental A Team (06:00) Thank ⁓   Mm-hmm.   The Dental A Team (06:26) an insurance payment and calling on an insurance claim. There are people that were built for it and there are people that were not built for it. And it kills my soul every second I have to spend with it because I want to talk to people. I want to engage and I get stifled. So I say all of that to say, make sure we've got right person, right seat, right people, right seat. So Kristy, what are your thoughts on right people, right seat and all of the information I just decided to throw out everybody?   The Dental A Team (06:52) Yeah,   I could totally envision Eve and you guys, Tiff's right. She's the person you want in the car with you on a long drive because you're going to laugh and laugh. But I guarantee you if we had her in the wrong seat, she would not be making us laugh. We'd be crying for sure. Yeah, for sure. 100%.   The Dental A Team (07:13) Yeah, we would. Yeah, with her. We'd be crying with her.   The Dental A Team (07:19) I think so many times, Tiff, I do see this happen and ⁓ it usually starts with leadership holding them back. They're like, no, they're doing such a great job. I can't move them. I can't put them anywhere else. And truly, like, I understand that from a selfish standpoint, but we're holding back the practice too and that person when we do that. So.   I think if you've been in dentistry or leadership long enough, we've all seen that happen. 100%. Yeah.   The Dental A Team (07:50) for sure, yeah.   And then we wonder too, like gosh, if later on, right, the person leaves or we just, it's not just right anymore. And we often wonder what if I had moved sooner or what did I miss? What did I do wrong? And that's the space of right person, right seat. When the right, when the person, you have the right person, right person I think is easy.   I think you know when you have a right person or not. You're like, this person, I want to be around this person. I want them working with my patients. I want them working with the rest of the team. They help us thrive. That's the right person. Okay, the right person isn't just the person who knows how to collect money from the patients, but then like talks crap about the team behind their back. That's not the right person, right? Like, yeah, cool. She's collecting money from our patients or I've even seen him. This one kind of sucks. This one's hard.   The Dental A Team (08:28) Mm-hmm.   The Dental A Team (08:46) I've even seen it, the patients love her. She's phenomenal and my collections is so clean, but she's really mean to all of my team. And she won't actually do the things I ask her to, but my collections is so clean and my patients would maybe leave if she wasn't here. That one's really hard, but you've got to evaluate your right.   The Dental A Team (08:57) Mm-hmm.   The Dental A Team (09:13) person and is your right person right for something or is your right person right for everything? Right?   The Dental A Team (09:20) Right?   Well, and I think that's why we always start with identifying the role and the seat. I always joke with everybody, the right person, right seat. I almost think it should be right seat, right person, right? In that order instead of the other, because again, there's a lot of great people, truly great, phenomenal people, but they may not fit the characteristics of that seat, so to speak. And Tiff, I would say,   The Dental A Team (09:26) Yes.   Mm-hmm.   Yes.   The Dental A Team (09:48) Truly getting down to finding the right person, right seat is number one, identifying the seat. But also, I tie it back to how often are you meeting with your team to find out what their desires are? What do they like doing? What do they not like doing? Where do they see themselves in the next year? Because so many times you can uncover things that you didn't even know. Like, heaven forbid one time I had a client where literally, I mean,   whoever finds this, but they found a clinical team member that liked making re-care calls. mean, who likes making re-care calls? Everybody's like, it. And if you have that person and they like doing it, why don't you find a way to let them do it? Because they're going to have great results.   The Dental A Team (10:23) haha   Yeah, yeah.   Yeah, yeah, I agree. I've   actually had that before too where a clinical team member, dental assistant is like, I love making re-care calls. And I'm like, great, we're gonna put you in the lab with a phone and you're gonna make so many re-care calls and you're gonna love it. And she's like, yes, cause she just wants to have a piece of that administrative puzzle, right? For whatever reason, we all wanted to be a teacher at some point in our childhood and we love highlighters, we love pens and we want all the paper and we want all the post-its sticky notes.   The Dental A Team (10:51) Thank   The Dental A Team (11:04) give them to them, right? Like, yes, I totally agree. And I agree with the right position. So understanding, I think, what you want out of that position is key because then you're gonna be able to understand the type of person. Now, right person means, right person means they fit your standards, they fit your core values, they fit your why, they fit your team, they fit your goals and your aspirations, and they fit the position. So,   I think the easiest one, it might be just because it's kind of how I operate, the easiest one for me to tag is the billing representative because I can take myself and I've done the positions. I can take myself and I can see it. And I want you guys to hear me. I want you to see me. If you're not driving right now, like watch this, like see who I am and how I'm showing up because that person being stuck behind a computer, head down in spreadsheets and line items and   checks, right? Like that type of a person or like, hey, you owe me money. Like that type of a person might be a different personality that outgoing, like I want to give all my energy to other people. Personality is phenomenal at podcasting, just kidding, but really, it's phenomenal at like, I'd treatment coordinating, right? Or dental assisting. I loved dental assistant. It was my favorite position or   when I was a dental assistant and my office manager said, you know what, she knows all of the patients, she builds a relationship initially, she needs to be at check-in. And I thrived at check-in and I was like, heck yeah. And then all of sudden I'm collecting money at check-in and I'm like, hey guys, let's make your office visit easier. And I'm jumping up and doing limiteds and I'm just coordinating everything from the check-in space because they saw that that could elevate the patient's experience immediately. So was I thriving as an assistant and did I do well? For sure.   but the office manager saw that there was a gap in the relationship that I was filling as an assistant. I had to fill that gap and work double time to get patients back to where we wanted them and then ahead on their patient experience. So I was overcoming the gap that we were seeing at the check-in space by just being double. And it was exhausting. And she saw that. She said, you're doing it, but you're working double. So what if we put you here?   and you do that and we lose that gap. So now we close the gap and your assistants are trained to continue that experience. So that was like both are right seat, but they saw an opportunity where wrong person was in that seat. And that person was more suited for insurance verification. She was shy. She didn't wanna talk to people. She was like, what's your last name? And patients are like, ⁓ hi, I was here yesterday.   You know, and she's like, okay, but she's like stressed. It's like, she's a good person and she suits our team and she helps us thrive, but she's scared, intimidated and overwhelmed at check-in. Can we just move her? We want to keep her. Is there a position suited for that personality? Because what happens is that's the right person, wrong seat. And that's what we're talking about today. How the wrong seat can ruin the right person because she had the personality   The Dental A Team (13:58) Yeah.   The Dental A Team (14:28) and this is just my experience in my office, she had the personality for our team to be successful with her, but we had her in a position that was like, sometimes I just feel like they're like in a bowl, you know, and they put the lid on it, and that's what she, we were just like closing the lid, and she was just getting smaller, and we needed to move her to a space where she could thrive, and also increase our patient experience. So.   The Dental A Team (14:54) Mm-hmm.   The Dental A Team (14:56) Kristy, when you see this with practices, how do you help practices identify, there's not always a move, by the way. There's not always an open position and that's okay too. We have conversations around that. But how do you help offices identify wrong seat? It might even be the right person, but wrong seat. What are some spaces? I know for me, I'm looking at like metrics and are they showing up for work? But how do you help them identify those?   The Dental A Team (15:19) Yeah.   Yeah. Tiff, I always like to go back to the job description and look at those duties first and foremost, look at the duties and see are the duties being taken care of, but then also add in your core values. And those are kind of duties too. We have to live up to those metrics. And if it's not aligning, then take a step back. Were they aligning before and maybe they're not now, right? Meaning maybe we changed them into something that   wrong person. And so we just need to get it realigned, ⁓ truly starting there and then having the conversation. But here's the thing. also think sometimes we're afraid to have those conversations. And again, I always like to say it instead of having it as a hard conversation, seeing it as a caring conversation, because you truly are probably freeing them.   and letting them go be happy if they're not in the right seat. And you're gonna have a lot more respect for each other by having the hard conversation, right? And like you said, identify is there another seat that that person would be suited for. But then, from that, learn from that experience and take a step back to identify how we could have hired this differently so we don't make that same mistake.   The Dental A Team (16:30) Yeah.   Mm-hmm.   Yeah, I love those options. I love that. Yeah, I think some pieces, some spaces that you guys can mull on to know, because I know a lot of doctors are like, I don't know, and I feel like sometimes she's on, sometimes she's off, and it's inconsistent. Inconsistency is a clue, okay? Inconsistency is a massive clue.   The Dental A Team (17:04) Yeah.   The Dental A Team (17:07) It could be a clue to overwhelm as well. I think that's where, know, Kristy, like you said, go back to that job description. So are we satisfying and fulfilling the job description? And then are we satisfying and fulfilling more than the job description? And is that because the job description needs to be updated or is it because we need to   is a good question. So overwhelm, inconsistency, underperformance.   And then I would say another space is gonna be, I guess the inconsistency you can apply to a lot of things. So inconsistency in personality, how she or he is showing up. Inconsistency on showing up, are they coming to work, are they late, are they calling out a lot, are they sick a lot, sickness, illness is a symptom of overwhelm. Are they inconsistent in their results? So maybe their results are that,   our hygiene schedule is full to 90 % for the next two weeks. And it's like sometimes it's on, sometimes it's way off and our whole day fell apart and they did nothing about it. But today our whole day fell apart and they did everything about it. So they're inconsistent there. ⁓ Sadness, snippiness, like you're gonna see it in the personality pretty quickly. That's gonna show up pretty easily. And then realistically you guys, I've really.   I guess this is like my woo-woo side, I'll call it. I really think the universe gives us exactly what we've asked for. If we're not hitting our goals and our metrics, our production isn't working, our collections isn't working, all of those spaces, there's a space that something's not working and it could be someone's in the wrong   The Dental A Team (18:47) I was gonna say too, Tiff, if it's somebody like we talked about Eve, we didn't maybe put a pin in it, but that is normally outgoing and they're withdrawn. That could be a sign too. And truly, like I said, embrace it and have a caring conversation because a lot of times we can find a way to overcome it. And if not, at least you can come up with a plan together that feels right.   to get them to the happiness. And you're gonna have a lot more respect for each other on the other side.   The Dental A Team (19:18) I totally agree. Yeah, and I say that too about ⁓ wrong people. And if they're the wrong person for you, you're the wrong person for them too. And that's okay. In any relationship,   that's my plug. It goes far outside of dentistry.   The Dental A Team (19:30) Yeah, it's so true.   The Dental A Team (19:36) I love that. love that. think action items from here so that you can ensure that   not   doing either of these, we're not ruining someone is what we'll call it, we're not putting people in the wrong seat, is I think following Kristy's lead there is really looking at job descriptions. Are they complete and are they usable? Are the people who are using them, using them correctly? So job descriptions, metrics, get your right person right. Do you know what your right person is and what that needs to look like?   and then do a simple evaluation. Are we hitting the metrics that we're supposed to? Does your team know their metrics   their job description? And do they have the skill set and the capabilities to accomplish them?   The Dental A Team (20:22) I with you, Tiff. And I think too, ⁓ I always am on the space of extreme ownership. So if there's anything that I could have done better in my onboarding of that person, I mean, I go literally to if their job is to answer the phone, do we just say one of your jobs is to answer the phone? Or do we say one of your jobs is to answer the phone and this is how you do it? We hear the smile, we hear, because again, if it's not matching their personality, it gives them the opportunity to say it right now.   So.   The Dental A Team (20:52) Totally   agree.   love it. Take these pieces and run with them. Give us a five star review below. Let us know. I think Kristy, you had   incredible ideas today. Thank you so much. I love the job description. It literally starts there. It starts just like Simon's next says, it starts with Y. Your job description is your Y. Your Y and your what. So go get those together. Follow through with your team. Clear as kind. Okay, clear as kind.   The Dental A Team (21:15) Thanks   The Dental A Team (21:17) And remember, if it's not good for you, it's not good for them either. So let's figure out what's good, let's figure out what's working and what's not working, and nail those suckers in. Hello@TheDentalATeam.com, leave us a five star review below, hit subscribe, and if you want, download this one so you can listen to it again. I always download them, Kristy, before I get on flights, because I get bored. I'm like, ooh, this is podcasting time, but I don't want to pay for Wi-Fi, so I download a ton of them there. ⁓ And please, like we said earlier, share this with someone you know.   We really wanna make sure we're reaching as many people as we can in the   and business world. So go do amazing things. Thank you so much and we'll catch you next time.

From ROI to EROI: How One Entrepreneur Is Helping Eradicate Bible Poverty by 2033 What happens when a retail entrepreneur has a Holy Spirit moment at a Bible dedication ceremony in Guatemala — and never looks at business the same way again? In this episode, host Justin Forman sits down with Mart Green, co-founder of Mardel Christian bookstores and a driving force behind Illuminations, a collective impact initiative uniting Bible translation organizations around the world with one audacious goal: eradicate Bible poverty by 2033. Mart shares the origin story of Illuminations — from a small table of five CEOs and five resource partners meeting monthly in a Dallas airport admirals club — to a movement now involving 300+ people from dozens of organizations who've helped accelerate Bible translation from a projected finish date of 2150 down to 2041, with faith believing for 2033. He also opens up about his family's mission statement, his daily rhythm in God's Word, and what stewardship really looks like when you stop being an owner and start being a steward. Key Topics: The Guatemala moment that shifted Mart's lens from ROI to EROI (Eternal Return on Investment) How Illuminations was built brick by brick — starting with three organizations and growing to a 300-person annual gathering The Stanford Collective Impact framework — and the sixth element Stanford missed (communal prayer) How AI and technology are accelerating Bible translation, cutting projected timelines by decades Why generosity, humility, and integrity are the only character traits Mart looks for in a partner The Green family mission statement: "Love God intimately. Live extravagant generosity." Mart's daily scripture rhythm and the O-I-O-I framework (Open, Insight, Obey, Intimacy) Notable Quotes: "In that moment, I kind of went from ROI to EROI. What's the eternal return on investment?" — Mart Green "Satan always attacks at the point of unity. I guess it's because it's powerful." — Mart Green "There's only two things that last forever — God's Word and the souls of men and women. So if I can get those two combined, it's less of a responsibility." — Mart Green About the Guest: Mart Green is a second-generation entrepreneur and son of Hobby Lobby founder David Green. He co-founded Mardel Christian bookstores at age 19 and has since become a major force in faith-based philanthropy. He is a key resource partner in Illuminations, the world's largest Bible translation collective impact initiative, which is working to ensure that every people group has access to God's Word in their heart language by 2033. Mart and his family of 50 — all living in Oklahoma City — operate from a shared mission: to love God intimately and live extravagant generosity.

How has streaming changed from simply delivering video to becoming one of the most important business engines behind sports, media, and customer engagement? In this episode of Tech Talks Daily, I sit down with Filippo de Salazar, who leads the Brightcove team following its acquisition by Bending Spoons, to talk about how the company is evolving and where the future of streaming is heading next. With more than 20 years in the industry and powering over a billion streams every week, Brightcove has become the invisible backbone behind many of the broadcasters, publishers, sports networks, and enterprise video experiences we all rely on without ever thinking about the technology behind them. Filippo shares how the past year has accelerated Brightcove's product velocity, with major releases including AI capabilities, live 4K, live DRM, and automation tools that help customers move faster without compromising reliability. While the business has gained speed, he explains that Brightcove's focus on stability and customer obsession remains unchanged, especially when customers depend on mission-critical video workflows that leave no room for failure. We also unpack how AI is moving beyond hype and creating measurable value for broadcasters today. From automatically detecting live sports highlights and clipping them for instant social sharing, to improving ad placement relevance, generating live captions, and translating content into more than 70 languages, AI is reshaping both operational efficiency and revenue generation. Filippo explains how tools like Brightcove's Universal Translator and Metadata Optimizer are helping broadcasters unlock ROI that simply was not possible before. Our conversation also covers personalized streaming, fan engagement, cloud-native automation, and the rise of FAST channels. We discuss why sports audiences now expect low latency, instant highlights, and highly personalized viewing experiences, and how broadcasters must balance those expectations with the realities of infrastructure costs and monetization pressure. Filippo also shares why discoverability has become one of the biggest battlegrounds in streaming, with some viewers spending more time searching for content than actually watching it. Looking ahead, Filippo outlines the three trends he believes will define the next phase of streaming: intelligent automation, stronger monetization discipline, and managing fragmented viewing behaviors across live, subscription, ad-supported, and FAST environments. As media companies try to unify these experiences without adding complexity, platforms like Brightcove are becoming increasingly central to how modern video businesses operate. What does the future of streaming really look like when AI, automation, and personalization all collide, and are broadcasters ready for what comes next? Useful Links Connect with Filippo de Salazar Learn more about Brightcove following its acquisition by Bending Spoons Visit the Sponsors of Tech Talks Network and learn more about the NordLayer Browser.

What does it actually take to move from AI experiments and pilot projects to real business outcomes that customers can feel? At Adobe Summit in Las Vegas, I sat down with Neil Letchford, Vice President of Digital Engineering at Virgin Atlantic, to talk about how the airline is doing exactly that. While many organizations are still debating ROI, governance, and where agentic AI fits into the customer journey, Virgin Atlantic has already launched an AI concierge that is actively helping customers book holidays, find answers faster, and create a smoother travel experience from the first search to stepping onboard the aircraft. Neil shared how a proof of concept built in just two months evolved into a live multi-agent system that now helps customers plan trips, book holidays, and move seamlessly between digital channels and human support when needed. We talked about the importance of "knowledge over data," why observability and model evaluation matter when deploying AI at scale, and how the team built trust internally by focusing on real customer pain points rather than chasing shiny technology trends. What stood out most was how Virgin Atlantic has kept its famously human customer experience at the center of every decision. This is not automation for the sake of efficiency. It is about using AI to strengthen relationships, preserve brand personality, and create better outcomes for both customers and the business. From personalized holiday planning to agent-to-agent interactions that may soon redefine travel booking, this conversation offers a practical look at what happens when AI moves beyond theory and starts delivering value today. If you want to understand what agentic AI looks like in the real world, and why the companies moving early may gain a serious advantage, this is an episode you do not want to miss. What would AI need to do in your business before you would trust it to take the lead? Useful LInks Connect with Neil Letchford Learn more about Adobe Brand Concierge Check out Virgin AI Concierge Visit the Sponsors of Tech Talks Network and learn more about the NordLayer Browser.

Your content has a job. And if it's not doing these six things… It's failing your business. I said what I said.

Are you obsessed with high booking rates, glowing reviews, or six-figure revenue? What if those metrics are secretly keeping you broke and blind to your property's true potential?In this punchy solo episode, Kenny Bedwell, founder of STR Insights and host of Cash Flow Positive, exposes the most overhyped “STR swear words” in the business, metrics that sound good but can destroy your bottom line if you chase them blindly. You'll learn why occupancy rate, guest ratings, and even jaw-dropping gross revenue can cost you time, money, and deal flow if you don't dig deeper.Don't gamble your freedom or future on surface numbers. Listen now to dodge expensive pitfalls, outsmart the sharks, and finally see REAL cash flow. Miss this episode, and you'll risk overpaying for duds nobody else wants to touch.Timestamped Highlights00:02 – The “STR swear words” that make Kenny Bedwell furious (and should make you nervous)02:26 – The real story behind high occupancy rates—why 100% bookings can be a trap04:24 – The 46% rule: How a “low” occupancy rate led to insane ROI (and less headaches)06:53 – The year-round bookings myth and why chasing monthly returns kills your annual gains08:00 – A 4.89-star rating, $60K more profit—what everyone gets wrong about reviews10:03 – Why high bookings and high ratings still don't guarantee cash flow (and what to demand instead)13:23 – Gross revenue exposed: How sellers weaponize the most misleading metric in STR16:13 – $5K “brag posts” vs. $2K net: The social media profit illusion you must avoidMentioned ResourcesVRBOAirbnbFacebookProfit & Loss statements (PNL)Booking Lead Time (industry trend)“Superhost” and Airbnb algorithm factorsImportant LinksWant us to find the deals for you? https://strinsights.comGet Top Markers for STRs (2025) - https://rebrand.ly/28b1dfInstagram – @kenny_bedwellYouTube – Cash Flow PositiveLinkedIn – Kenneth BedwellCash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights. Production and editing by Podcast Your Brand.

In this episode, I sit down with Thomas Caleel — former Director of MBA Admissions at the Wharton School, founder of Admittedly, and one of the most clear-eyed voices in the college admissions space. This one is personal — I've got an 18-year-old headed to University of Arkansas in four months, and a sixth grader whose decisions today will quietly shape where he ends up ten years from now. Thomas opens the black box of college admissions and explains what's actually changed, what most parents are getting wrong, and what admissions officers are really looking for. The shift from well-rounded candidates to "vertical spikes" of deep passion and genuine interest is one of those things that sounds simple but changes everything about how you should be thinking about your kid's path right now. We talk about the right time to start, why the seventh-grade math assessment quietly matters more than most parents realize, how doing fewer things with real intentionality is more powerful than stacking clubs and activities, and why your child's college essay should tell their story — not yours. We also get into the financial reality most parents aren't prepared for — new federal loan caps, how to negotiate financial aid after admission, what Juno is and why it matters, and why sending your kid to a low-tier private college that costs $50,000 a year is something Thomas calls criminal. And he gives a refreshingly honest answer to whether college is actually worth it.   Timeline Summary [0:00] Introduction to the Dad Edge mission and the movement to raise leaders of families and communities [1:02] Larry's 18-year-old is leaving for University of Arkansas — and Thomas's son is heading to NYU [2:45] When change goes according to plan — and why it hits harder than you expect [4:45] What most parents are missing — the pressure cooker, the doom race, and why more is not always more [5:56] Why admissions is a black box — and why bad information fills that vacuum [7:23] Thomas's background — former Director of MBA Admissions at Wharton, 20 years shaping admissions strategy globally [9:05] How college admissions has changed — from well-rounded candidates to vertical spikes of deep passion [10:49] Why schools now prioritize socioeconomic diversity — and what full ride programs actually look like [11:37] What the internet did to admissions — 50,000 applicants where there used to be 8,000, and rates under 3% at Yale [12:00] Do fewer things intentionally and well — the sneakerhead who got into Stanford [15:18] Why volunteering doesn't help anymore if your kid doesn't actually care about it [17:31] How grit, initiative, and unglamorous jobs stand out just as much as expensive summer programs [19:29] The most common question Thomas hears — when should we start? [19:51] The seventh-grade math assessment that quietly determines whether your kid can pursue STEM majors [22:41] Middle school is for exploration — you don't need to pick a direction, just stay warm on the fundamentals [24:11] What universities are really asking — not what do you want to do with your life, but what are you curious about right now [24:47] Why your kid won't tell you the truth — and why a neutral third party changes everything [29:47] How to have a real conversation with your kid about what they actually want [30:36] Listening without judgment — the parent who almost killed their child's essay by refusing to let them tell their real story [33:06] How to handle the "I want to study dance" conversation — without crushing them [35:45] Is college a scam? Thomas's honest, nuanced answer — and why the lottery ticket mentality is dangerous [37:20] Why low-tier private colleges charging $50,000 a year are, in his words, criminal [40:38] What's changed in the political arena — new federal loan caps and what they mean for families [41:51] Why the ROI conversation has to happen before you commit to a school [44:08] How to negotiate financial aid after you've been admitted — and why schools will sometimes find money [45:03] Juno — the collective bargaining platform that negotiates lower interest rates on student loans [48:01] What Admittedly is — former admissions officers, group coaching, weekly office hours, and accessible pricing   Five Key Takeaways Admissions has shifted from well-rounded to deeply interesting. A kid who does one thing with real passion and depth will stand out over a kid who stacks clubs and activities to check boxes. The seventh-grade math assessment quietly shapes whether your kid can pursue the majors they want. Start paying attention earlier than you think you need to. Your child's essay needs to tell their story — not your version of their story. Listen without judgment and let them lead. The financial conversation has to happen early and honestly. With new federal loan caps and rising tuition, the ROI of each school choice matters more than ever. College is not a binary decision. It can be great, but it's not the right path for everyone. Know your child, know their goals, and help them build the path that actually fits — not the one that looks right from the outside.   Links & Resources Dad Edge Business Boardroom: https://thedadedge.com/boardroom Admittedly website: https://admittedly.co Admittedly on Instagram and TikTok: @admittedly.co Juno student loan platform: https://joinjuno.com Episode Link & Resources (Episode 1467): https://thedadedge.com/1467   Closing If there's one message from this episode that stands out, it's this: the decisions your kid makes in middle school are already shaping where they'll end up — and most parents don't find that out until it's too late to do anything about it. Thomas Caleel has sat inside the room where these decisions get made. He knows what gets someone in and what gets them passed over. And the good news is that none of it requires privilege, expensive programs, or a perfect resume. It requires knowing your kid, helping them tell their real story, and starting the right conversations while there's still time to matter. If your kid is anywhere from sixth grade to senior year, this episode is required listening. Go out and live legendary.

Two real business owners call in — and one of their stories is probably yours.   In this live call-in episode of Stay Paid, hosts Luke Acree and Josh Stike take real questions from real business owners and deliver straight-talk frameworks on building referral-based businesses, re-engaging your database, and turning everyday connections into consistent growth. Whether you're just starting to build your referral network, trying to unlock the goldmine in your existing database, or looking for the right systems to take your business to the next level — this episode gives you the blueprint.   Key topics covered: •      How to stop "paralysis by analysis" and make decisions that move your business forward •      The BNI (Business Network International) model and why it works for natural connectors •      Gary Vaynerchuk's "jab, jab, right hook" approach to referral marketing •      Why your existing database is a goldmine — and how to unlock it •      The power of client events for database re-engagement and growth •      The real ROI of Facebook and Google ads for real estate agents •      Why profitability is the only true north star for small business owners   Have a question for Luke and Josh? Submit it at remindermedia.com/ask or DM us on Instagram @staypaidpodcast   Subscribe so you never miss an episode.

Technology is moving faster than ever, and many of us feel the pressure to keep up without losing our human touch. We need a clear path to help our teams embrace change while building a culture of trust and growth. In this episode, Lisa Coulson, SVP and Chief Human Resource Officer at Principal Financial Group, joins me to talk about what it means to build an AI-literate workforce at its core within financial services. We explore how their data literacy and employee training program reached 90% of workers and how internal AI tools like "Page" and "Penny" helped with their AI adoption. Lisa shares their step-by-step "funnel" approach to reskilling and upskilling, the impact of AI in leadership development, and how to build an internal talent marketplace to match employee skills with new roles. We also tackle the necessity of governance in a regulated industry and the ongoing challenge of measuring AI's ROI and productivity gains during a workforce transformation. This episode is every CHRO's clear guide for leading a digital shift while keeping the employee experience strong. Watch the full video on YouTube ---------- Start your day with the world's top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/ Quick heads-up: my new book, The 8 Laws of Employee Experience, is a practical playbook for building an environment where people do their best work—order a copy here: 8EXlaws.com

cgb-agfi.com Margins are tight, volatility is high, and every decision matters more than ever. In this episode, we bring together two critical sides of the farm operation—grain marketing and agricultural finance—to help you build a smarter, more resilient plan for 2026. We're joined by Brett Strache from CGB Grain and Mike Eubanks from CGB AgriFinancial to break down what the market is telling us right now, how farmer behavior is shifting, and where the biggest risks—and opportunities—exist. From commodity volatility and emotional marketing decisions to shrinking working capital and rising interest costs, this conversation focuses on the tools and strategies producers should be using to stay ahead. We also dive into practical decision-making tools like loan calculators, ROI analysis for grain bins, and lease vs. finance vs. cash scenarios—helping you think through capital allocation in today's environment. This isn't just a finance episode. It's about putting your entire farm plan together—marketing, capital, and strategy—to make better decisions in both good times and tough ones. Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we explore the essentials of refinancing rental properties. Our aim is to help you decide when refinancing is a smart move and how to run the numbers effectively. Whether you're considering a cash-out refinance, lowering interest rates, or paying off higher-interest debt, we offer practical strategies and real-life examples to guide your decisions. Key takeaways from this episode include: Understanding when refinancing is beneficial for rental properties Evaluating refinancing options using payback period calculations The impact of interest rates, loan terms, and amortization schedules Using return on equity (ROE) to assess investment effectiveness Creative uses for refinance proceeds, such as debt reduction or new acquisitions Minimizing closing costs by negotiating with local lenders Timing your refinancing based on property value and market conditions We also share real-life examples from our portfolios, including recent refinances and their outcomes, and provide tips on negotiating fees and closing costs. Our discussion includes strategic planning for multiple refinances in a property investment cycle.     Resources: Simplify how you manage your rentals with TurboTenant Get in touch with Envy Investment Group Make sure your name is on the list to secure your spot in The WIIRE Community  Leave us a review on Apple Podcasts Leave us a review on Spotify Join our private Facebook Community Connect with us on Instagram

Most brands treat influencers as a side project. At Allbirds, it is a unified revenue engine. Sarah Grosz joins Marie Chevrier Schwartz to discuss moving the brand beyond ad-hoc product seeding to a 3,000-plus member network that drives predictable ROI. THE CORE STRATEGY:

Are you sleeping on Hyrox? That's a mistake.In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: Hyrox.John, fresh off a race in Miami Beach, had nothing but praise for the event, and Chris Cooper suggests the races give your members a reason to keep training and way to find success and smiles outside the gym.The best part? Hyrox affiliation fees for gyms are low—about US$150 a month—so it's easy to get huge ROI, if you have a plan. No plan? No ROI. Solid plan? Huge ROI is possible.For example, one Two-Brain gym generates $12,500 a month in Hyrox revenue, and another added $100,000 in annual revenue just by setting up two Hyrox training sessions a week.Chris and John dig into the details to help you determine if a Hyrox program is right for your gym, even if you're a CrossFit affiliate. Newsflash: CrossFit gyms don't need to be scared of Hyrox; the program is complementary. Check out this discussion, and if you want to take the next step, "The Complete Guide to Hyrox Affiliation for Gym Owners" is available if you DM Chris Cooper through our Gym Owners United group, linked below.LinksGym Owners UnitedBook a Call0:29 - Why is Hyrox working?4:02 - The opportunity5:48 - Should CrossFit gyms be afraid?8:05 - How to get ROI15:48 - Marketing, selling, retaining

AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to wait for perfect measurement, having helped enterprise clients establish AI search presence before attribution models mature. The discussion covers proactive positioning strategies for uncertain attribution environments and risk-based decision frameworks for AI search investment without traditional ROI metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Run the Numbers, CJ sits down with Manu Diwakar, CFO of Virta Health, to unpack why health tech breaks traditional SaaS thinking. They get into the realities of running a business where outcomes matter, half the company are medical professionals, and efficiency can't come at the expense of care. It's a conversation about sustainable scaling, smarter reinvestment, and building for durability over hype.—SPONSORS: SpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartups—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/manu-diwakar-1aa578/Company: https://www.virtahealth.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro1:18 Welcome and guest intro3:02 What sector is health tech?4:34 Virta go to market explained7:01 B2B to B2C model9:00 Value based care and ROI guarantees9:18 Half the company are medical professionals10:36 Sponsors — SpendHound | Brex | Aleph14:03 Annual planning process16:42 Shape of the curve17:33 TAM: metabolic health is massive20:45 Fee for service vs. value based care24:16 Sponsors — RightRev | Rillet | EY27:24 Unique costs of health tech: billing, compliance30:54 Corporate practice of medicine31:44 North star: members under management32:43 The flywheel: $250 charge, $500 saved33:28 Early stage CFO job is easy35:28 Bad habits baked in during high growth38:02 Choosing not to profit vs. not turning a profit41:15 Running a VC-backed business for sustainability42:07 People, tech and process framework44:31 Hiring philosophy: hard work, learning, curiosity48:26 Athletes vs. experts in hiring50:03 Clock hands interview question50:49 Lightning round51:09 Screwed up: having hard conversations late51:57 Advice to younger self52:15 Finance software stack52:42 Craziest expense story53:47 Credits

Most gyms leave thousands of dollars and countless client results on the table, not because they lack leads, but because they don't know how to turn nutrition and AI into a real, scalable profit center.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode Highlights In today's episode, Sherman and Blake are joined by Josh Martin and Nicole Aucoin to break down how gym owners can build a serious nutrition revenue stream by pairing proven coaching systems with smart AI tools. Nicole explains the new Healthy Steps Nutrition app, lessons learned from building in tech, and how gyms can finally track real nutrition ROI instead of guessing.Episode Outline Nicole's background, HSN's evolution, and why all four hosts are now former gym owners.Why Nicole built the Healthy Steps Nutrition app after years on third‑party platforms.What the app actually does for gyms.How AI is used inside the app.Practical AI lessons for gym owners.Client-side AI features coming soon.Coach-side AI features.What HSN training looks like today.The business model of a successful gym nutrition program.Lead nurturing and the biggest follow‑up mistakes gym owners make.Why Lasso + HSN gyms outperform on nutrition revenue and client results.What Nicole will teach at the Lasso Gym Growth Summit in Nashville.Who the Summit is for and what “high level” means in this context.Nicole's excitement about Nashville, the venue, and possibly moving to the area. Episode Chapters00:00 Intro & Hosts00:30 Meet Nicole Aucoin & Healthy Steps Nutrition01:50 Launching the HSN App & Tech Challenges04:20 Why Build a Custom App for Nutrition Coaching05:50 Features: Habit Coaching, AI Meal Photo Feedback, Lower Ticket Offers08:10 Pricing Strategy & Conjoint Study Results09:35 Training AI with 10+ Years of Dietitian Content10:55 Upgraded HSN Coach Training & Certification14:15 How Gyms Should (and Shouldn't) Use AI16:20 Client‑Side AI: Personalization, Lessons, Recipes18:10 Coach Dashboards, Data, and Accountability21:50 The Avatar of a Successful HSN Gym24:45 Hiring the Right Nutrition Coaches26:40 Lead Nurturing, Follow‑Up, and Long Buyer Cycles32:55 Lasso Gym Growth Summit & Nicole's Session37:15 Why Attend and What to Expect in NashvilleAction Taken Nicole officially launches the Healthy Steps Nutrition app with:  Founders' pricing and a future price increase.A structure for gyms to sell it at a lower in‑house rate.HSN tightens standards by tying platform access to active certification and recertification.Lasso announces the Lasso Gym Growth Summit in Nashville (Nov 5–7), with Nicole as a speaker focused on:    - Building and scaling gym nutrition programs    - Using AI and systems to increase client value and retention.Conclusion.Gym owners don't just need more leads, they need a clear way to turn nutrition and AI into predictable revenue and better client outcomes. By tightening systems, choosing the right people to coach nutrition, and using data and AI to support (not replace) human connection, gyms can serve more members at a higher level and create a real nutrition pillar in their business.CTA  Book a call with Lasso to tighten up your marketing and lead flow.Connect with Healthy Steps Nutrition to build or upgrade your gym's nutrition program.Grab your spot at the Lasso Gym Growth Summit in Nashville to learn how top gyms are scaling nutrition, sales, and leadership.

Jackson is so mad at Wonka that he forgot the golden rule of running a competition: the goal for the company, or in this instance, the man, is to get as much money as humanly possible. Jackson is so hellbent on Charlie becoming Wonka's heir that he has perhaps forgotten that Willy Wonka is a famous dirtbag, liar and exploiter of workers. Perhaps with an incredible record setting year in chocolate sales, Wonka has picked this moment to scarper with all those funds and then give the key to his “fortune” to some stupid child who was too busy sucking down snozzberries to realise he had been scammed. Charlie is a literal child, he doesn't know anything about taxes, shareholders or ROI. Two years down the line, he's going to get a knock on the door while Wonka has disappeared into the wind, laying down on some beautiful island getting his snozzberry slopped off. We'd say not that island, but truth be told, would you be surprised if Wonka's name appeared on a list? Charlie is going to rot in jail. Idiot child. Just like Jacksom.Links to everything at https://linktr.ee/plumbingthedeathstar including our terrible merch, social media garbage and where to become a subscriber to Bad Brain Boys+ Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailWe unpack a simple framework for choosing the right kind of community so your growth feels sustainable instead of chaotic. Brie Lever breaks down how free vs paid and education vs connection change everything from engagement to ROI, plus the myths that quietly sabotage most community launches. • Defining community through identity, connection, education and shared purpose • Drawing a clear line between an audience and a community • Using the free vs paid axis to match community to business model • Using the education vs connection axis to match community to member maturity • Agora communities, low friction groups for loyal customers and fans • Nurturing communities, communal learning that supports a product • Transformative communities, paid learning journeys with clear outcomes • Nexus communities, paid networks where relationships are the value • Why a 50 50 education and connection split creates competing communities • Why a free community rarely becomes a clean pipeline to paid if this episode made things feel a little more doable I'd love to help you take the next step with the booked out blueprint. It's a practical low pressure session to clarify your offers, your marketing and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what's actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It's $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

脚踝扭伤三个月，miya意外解锁了一个最古老、最免费、ROI最高的快乐方式——晒太阳。这期节目，我们从miya的养伤日常聊起：穿着机甲步行靴、拄着拐杖，每天吭哧吭哧走进楼下的"御花园"，绕着同心圆小径遛弯，跟水塘里的小鱼报到，顺手把太阳也晒了。结果发现，这件被都市人遗忘的小事，藏着一整套身体和情绪的底层逻辑——血清素怎么让你白天快乐、晚上好眠？为什么晒不到太阳就会猛嗑糖和碳水？骨质疏松、免疫系统、季节性情绪低落……这些听起来遥远的词，其实都和你每天有没有出门见见太阳有关。当然，我们也没忘了聊点别的：相征青春期想晒黑证明自己man、两个海边长大的人为什么对沙滩度假毫无兴趣、朴树那张《生如夏花》专辑封面为什么重拍了三次。最后，相征讲了一个在知乎追了两三年的帖子。一个觉得人生没有意义的男人，去了成都郊区一间破宅子，从捡柴火开始，一点点把日子过了起来。这个故事，值得每个觉得被困住的人听一听。从最小的具体的事情开始。去晒晒太阳吧。--时间戳--03:08 miya脚受伤养伤，因祸得福开始晒太阳07:38 晒太阳的科学好处：维生素D、血清素、睡眠、免疫力……20:07 晒不到太阳的代价：季节性情绪低落、想吃糖和碳水34:03 晒太阳日常SOP：御花园散步、看小鱼、晒背41:36 无所事事是需要练习的48:18 以周为单位看进步，尊重事物发展的规律52:47 晒太阳是城市里最免费、ROI最高的活动57:32 想了结自己的年轻人，在成都乡下重建生活01:06:29 从最小具体的事开始，多晒晒太阳--重要公告-- 关于《枕边风》的小小改变从这一期开始，《枕边风》有了新的英文名：Whisper & Roar。 Whisper，是深夜的低语；Roar，是白天的交锋。温柔与火花，我们都留着。还有一件好事要告诉你—— 《女娲舞厅》独立开台了你可能已经在《枕边风》里听过她。从现在开始，我们决定给她一个独立的家，《女娲舞厅》会在独立的播客频道继续更新。《枕边风》里原来的「女娲舞厅」节目还会留在那里，但新的对话，都会在新台发生。Miya 会在这里对话不同的女性朋友，走进她们的世界，看见她们身体里的风暴与舞蹈。不是只有女性才能听——这里是每个人都可以来坐坐的地方。欢迎在小宇宙 / 喜马拉雅 / 荔枝FM / 网易云音乐 / Apple 播客搜索「女娲舞厅」找到她。--加听友群--加深夜谈谈子微信（微信号: SYTT-midnightalks）并回复：枕边风听众群，即可进群。--本期团队-- 主播 / miya 相征后期 / 昊宇制作人 / yiwen视觉设计 / 小王--本节目由深夜谈谈 MidnightNetwork出品—-深夜谈谈播客网络旗下播客：大内密谈、枕边风、空岛、女娲舞厅、随便聪明、淮海333-你还可以在这里找到我们：小红书：@miya 、@深夜谈谈微博：@枕边风Whisper_and_Roar微信公众号：枕边风 Whisper&Roar商务合作邮箱：biz@midnightalks.com

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship […] The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.

OTB's Ben Symes was on hand to get instant reaction from Lansdowne Road as the Republic of Ireland made it two from two as they beat Poland 1-0 thanks to a Marissa Sheva goal in the first-half. This gives the team a massive step towards World Cup qualification and safety in League A of the Nations League. First hear from Ben as he gives his Full Time report of the tight encounter, then hear from ROI manager Carla Ward as she gives her thoughts on the result. Ben also catches up with player of the match Denise O'Sullivan who almost scored a goal for the ages in the second half. Then hear from Kyra Carusa who returned to the starting lineup today and lastly hear from goalscorer Marrisa Sheva. Republic of Ireland National Team Football with Cadbury #CadburySupporterAndAHalf

In this episode, Mark Salisbury tackles one of the most misunderstood concepts in post-secondary planning: return on investment. He makes the case that ROI genuinely matters, then exposes the shaky data behind popular ROI rankings, using the University of Michigan's College Scorecard numbers to show how figures like "average annual cost" and "median earnings" are drawn from a small, unrepresentative slice of students. Mark pushes back on higher-ed marketing claims that tie ROI to brand-name alumni networks, and challenges the notion that a liberal arts education's payoff magically emerges decades later. Instead, he reframes ROI through a "play to keep playing" lens borrowed from Simon Sinek, arguing that the real return is whether an educational investment expands or constrains a student's future options. He closes with an invitation to use his grant-funded Pathways Planning and Insights program, a free resource designed to help parents navigate the financial side of post-secondary planning alongside their students.  

There is something oddly relatable about getting dating advice from a guy who hasn't opened a dating app in over two decades. Jay Schwedelson tackles two very different kinds of questions this episode - one sharp and practical about why your "great" offer is probably not great, and one completely unhinged series of dating questions submitted by listeners who really should know better than to ask him.ㅤBest Moments:(01:45) Jay drops the cold truth: if you think your offer is great but results say otherwise, the offer just isn't great(02:58) The 100% Rule - the single question you should always ask before trying to save a failing campaign(04:18) Why throwing more money at a bad offer is a trap, and what to do instead(06:15) Venmo requesting someone after a bad date - Jay's take is exactly what you'd expect(07:45) Why going on vacation too early in a relationship is a recipe for disaster (he learned this the hard way)(08:45) The real reason you need to Google someone before a first date, according to Netflix true crimeㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Hoy Paco y Roi hablan sobre si nos hemos vuelto más exigentes como sociedad. Transcripción del audio Roi: [00:00:00] Hoy Hablamos, episodio 2265. Somos más exigentes, con Paco. Bienvenido a Hoy Hablamos, el podcast diario para aprender español. Como siempre, hoy publicamos un episodio en abierto y otro episodio exclusivo para los suscriptores premium.  En ... Leer más

Claire just got back from Miami, where she sponsored Dielle Charon''s Millionaires of Color conference for the first time — and she's sharing the WHOLE story. The stress spiral, the question she asked Dielle that completely changed how she showed up, and the unexpected moment that made every dollar worth it. Plus: her best tips for getting an actual ROI out of any in-person event — whether you're a sponsor, going solo, or still on the fence about live events. This Week on the Get Paid Podcast: Why Claire said "I'm never doing this again" at least three times before she even got to the airport What sponsoring gave her that two years of attending never did Claire's exact tip for making networking feel effortless at any event (she's been using this one since 2014) The two women at the conference who met as strangers last year and are now besties with businesses that took off Mentioned in this podcast: Dielle Charon — forthe23percent.com Everything Sales and Money (Dielle's membership) Craft + Commerce by Kit — kit.com/conference (June 10–13, Boise, Idaho) Episode: How My Brain Sabotaged My Business for Eight Plus Years  (for more conference tips!) Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, andInstagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  

What does it really take to turn AI from a flashy experiment into something that creates measurable business value? In this episode of Tech Talks Daily, I sat down with Angela Virtu from American University's Kogod School of Business to talk about what business leaders should actually be paying attention to as AI moves into a new phase in 2026. This conversation goes far beyond the usual headlines about bigger models and faster tools.  Angela brings a rare mix of academic leadership and hands-on startup experience, which means she understands both the technical side of AI and the hard business questions around adoption, trust, and ROI. One of the most interesting parts of our discussion centered on how American University's Kogod School of Business became one of the first AI-first business schools. Angela shared how that shift was never really about chasing hype. It was about recognizing a real change in the workplace and preparing students for jobs, workflows, and expectations that are already being shaped by AI.  From faculty training to culture change, she explained how transformation only works when leadership is willing to support experimentation and accept that some ideas will fail before the right ones take hold. We also spent time unpacking where businesses stand right now in the AI adoption cycle. After years of pilots and proof-of-concept projects, many companies are under pressure to show results. Angela offered a refreshingly honest take on why so many AI projects stall and why adoption alone is a weak metric. Instead, she argued that companies need to tie AI initiatives to clear business problems and existing KPIs. Whether that means customer support resolution times, employee productivity, or operational efficiency, the point is simple. AI needs to earn its place. Another thread running through this episode is governance. As AI becomes more deeply embedded inside organizations, the conversation is shifting toward oversight, accountability, and trust.  Angela explains why the strongest governance models are often shared across the company rather than locked inside one team. She also discusses the need for closed systems, stronger communication, and honest disclosure when businesses use AI in customer-facing environments. That part of the conversation feels especially timely as more brands try to balance innovation with customer expectations. We also looked ahead at what is coming next, from model orchestration and vertical AI to the rise of physical world models and even the possibility of AI agents becoming a customer audience in their own right. It is one of those episodes that will give business leaders, technologists, educators, and curious listeners plenty to think about. If you are trying to understand where AI strategy is headed in 2026, and how to separate real value from noise, this episode is for you. What did you make of Angela's views on governance, ROI, and the next phase of AI adoption, and where do you think businesses are still getting it wrong? Share your thoughts with me. Useful Links: Connect with Angela Virtu Kogod School of Business Visit the Sponsors of Tech Talks Network and learn more about the NordLayer Browser.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many aspiring podcasters hesitate to launch, held back by fear of visibility, pressure to make a strong debut, and uncertainty around marketing and distribution. These challenges can make the process unnecessarily complex. But is launching a successful podcast really that complicated? John Corcoran, a podcasting expert and entrepreneur, shares practical strategies to move past these barriers and take action. John emphasizes that perfectionism often delays progress, and instead recommends launching with multiple episodes to build early momentum. He highlights the importance of tapping into existing networks, maintaining consistent publishing, and using platforms like LinkedIn and email to generate visibility. John also underscores the value of repurposing content into formats like clips, newsletters, and long-form assets to maximize reach. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about overcoming podcast launch fears and simplifying the path to getting started. John also explores content repurposing, multichannel distribution, and leveraging podcast guesting to accelerate growth.

In this episode, Karl Bryan and Rode Dog dive deep into the disruptive impact of AI on entrepreneurship, what truly sets successful business coaches apart before they even start, the real meaning of strategy for business growth, and how "comparison" can fuel your marketing instead of killing your joy. As always, they explore actionable frameworks, insightful analogies, and real-world stories—wrapped up with motivating lessons for staying committed to your goals. Key Topics Covered The Real Mission Behind AI and Its Impact Karl Bryan unpacks the bold mission statements of AI giants: literally aiming to "replace all human labor," and what that means for millions of jobs and entrepreneurial opportunity. The scary and exciting frontier: Real-world stories of billion-dollar companies run by two people plus AI agents, and emerging security risks (like Alibaba's rogue AI mining crypto). Who Really Wins in the AI Revolution Will 10 people end up owning the world's wealth? What happens to economies (e.g., the Philippines and customer service jobs) when AI eats entire segments? The entrepreneur's antidote: Make AI your servant, not your master. Business owners and coaches must harness it to stay relevant and create new opportunity. Predicting Entrepreneurial Success (Before It Happens) Karl shares his "three types of attitudes" that predict whether a business coach (or client) will thrive or struggle: The fallback planner—tries, hedges bets, rarely wins big. The grinder—does whatever it takes and eventually breaks through. The lifer—so all-in they'd "die before they quit." These are the inevitable seven-figure earners. The Mel Fisher story: 17 years searching for treasure—success comes to those who believe, persist, and know it's worth the effort. Strategy vs. Tactics—What's the Difference and Why It Matters Karl breaks down the old maxim: "Strategy eats tactics for breakfast," but reveals coaches should tactically start with small client wins. Think in filters: Strategy is about ruthless focus ("No to everything except your core thing"—see Kobe, Jordan, Buffett). Examples from Southwest Airlines, Toyota, Dell, and Walmart—each with a single-minded strategic focus articulated in a few words. Owning Your Identity: Using Comparison to Accelerate Growth How Tony Robbins and others "create their own crown"—turning bold promises and guarantees into authority and fame. Coaches should invent their own rankings, awards, and positions (e.g., "#1 ROI business coach in X city"), just like brands Titleist, Red Bull, and HubSpot do. Build your own comparison frameworks for yourself and clients—don't wait for outside validation. Notable Quotes "The goal of the big AI companies, literally from their mission statement, is to replace all human labor… The prize is owning the entire global economy." "Strategy is like a filter—you've got to say no to everything that's not your core thing. If you have multiple priorities, you've got no priorities." "When you're in a positive state of mind, you see opportunities. Negative state, you see problems. You've got to get those quick wins for your clients so they'll trust you." "Create your own comparisons—who's to say who's the number one business coach in your city? Take the mantle. Invent your own awards." "Pessimists get to be right, but optimists get to be rich." Actionable Takeaways Make AI Your Ally Be the boss who hires and directs AI, not the one replaced by it. Build or use AI-powered tools to multiply your effectiveness with clients. Predict Success With One Question Ask yourself (and clients): "What happens if this doesn't work out?" The lifer who answers "I'll die before I quit" is the one who wins. Focus With Ruthless Strategy Define your (or your client's) "main thing." Strip out all distractions. Decision-making becomes easy when you know your north star. Start With Quick Tactics When coaching, win small and win early. Stack up visible results to build buy-in before shifting heavy into strategy. Invent Your Positioning Create your own "#1" story. Rankings, awards, and bold promises (if fulfilled) can leapfrog you above the crowd. Motivation From Pain AND Vision Make a "lame life" list—avoid what you dread as fiercely as you chase your dreams. Use pain as motivation, not just vision boards. Serve First, Sell Second Offer help—real solutions, risk reversal, or guarantees. When people trust you to deliver results before they pay, you become easy to buy from. Resources Mentioned AI Coaching Tools AI Business Coaching Dojo AI Coach Assist Strategic Frameworks/Analogies Mel Fisher's treasure hunt Operating System Framework: Upsell, downsell, cross-sell, market dominating position, controlling costs Brand Examples for Positioning Southwest Airlines, Toyota, Dell, Walmart, Subway, Red Bull, HubSpot, Titleist, BMW, Volvo Inspirational reference: Tony Robbins' guarantee to cure phobias Karl Bryan's "No Results, No Fee" offer If you enjoyed the episode, subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait—listen to this episode now and take action. Visit Focused.com to discover our Profit Acceleration Software™ and join our thriving community of coaches. Get a demo at: https://go.focused.com/profit-acceleration

Host Anca Platon Trifan interviews Wendy Porter, founder and chief event strategist at Wendy Porter Events, about designing live events that deliver measurable business outcomes. Porter shares her path from marketing at UnitedHealthcare, starting with an unexpected trade show assignment that grew into major sponsorships and leadership conferences, to launching her firm after a corporate downsizing, now approaching 10 years. She explains her CEO approach of supporting a subcontractor-based team and building thought leadership, and outlines her Ruby Ribbon Experience Strategy and the THREAD Framework (Touchpoints, Human-centric design, ROI, Experience, Audience, Data) to create intentional, connected, data-captured event journeys. They discuss fractional “head of events” leadership, shifting organizational mindset from events as expense to investment, and her advocacy through the Live Events Coalition, including congressional outreach, NAICS code reform, job classification work, talent pipeline curriculum, and tariff concerns.

You can spend your whole life promoting a God you no longer actually know.   Here is the reality: You can know everything about God and still not know Him at all. Most leaders use "ministry" as an idol to hide the fact that they've stopped seeking the Lord personally. It is easy to mistake a busy calendar for a productive spirit, but if your activity isn't born out of an overflow of intimacy, the well will eventually run dry. This episode explores the vital difference between physical sleep and spiritual rest—making Jesus your Sabbath rather than your project. Stop trying to market a God who doesn't need your help and start focusing on the ROI of sonship. If your ministry doesn't come from the overflow, you're just a manager, not a leader.   God didn't save you to be a laborer; He saved you to be a son who rests in His delight.   Click here to go to the official Revival Cry YouTube channel. To see the Revival Cry podcast on another streaming service, click here.   To support Revival Cry or find out more information, go to revivalcry.org Email us at info@revivalcry.org  Follow @RevivalCryInternational on Facebook and Instagram.   Eric's 30-Day Devotional Books:  ⏵ “How to Become a Burning Bush”, available in English and Italian ⏵ “Hearing God through His Creation”, available in English, Italian, Spanish, and Japanese

Charles Duhigg is a Pulitzer Prize–winning journalist and New York Times bestselling author of The Power of Habit, Smarter Faster Better, and Supercommunicators: How to Unlock the Secret Language of Connection. A graduate of Yale and Harvard Business School, he writes for The New Yorker and has spent his career decoding how habits, productivity, and communication shape success in business and life. In this conversation, Charles breaks down the science behind “super communication,” how to handle emotionally charged conversations, and why mastering these skills is one of the highest‑ROI ways to make more money. On this episode we talk about: How Charles went from third‑grade sticker arbitrage to Harvard Business School, private equity, and ultimately a career writing blockbuster business books. Why business stories—and the drama, risk, and reward inside companies—make for the most compelling lessons about money and careers. The three types of conversations (practical, emotional, and social/identity) and why mismatching them destroys connection. Motivational interviewing: how to ask questions that move people toward better decisions without arguing, lecturing, or triggering defensiveness. How to protect friendships and relationships in a polarized world by getting curious instead of furious, asking deep questions, and managing your own reactions first. Top 3 Takeaways Great communicators don't just talk well; they recognize which kind of conversation they're in (practical, emotional, or social/identity) and match the other person so both sides feel heard. Motivational interviewing and deep questions let you influence others far more effectively than debates or data dumps, because you help them talk themselves toward insight instead of trying to “win” an argument. Self‑observation—catching your own motives, reactions, and habits in real time—is a trainable skill that turns better communication into a habit and becomes a major edge in leadership, sales, and making money. Notable Quotes “If you're feeling furious, get curious.” “Successful communication requires having the same kind of conversation at the same moment.” “The best communicator in any room usually isn't the one talking the most—they're the one everyone feels understood by.” Connect with Charles Duhigg: LinkedIn: https://www.linkedin.com/in/charlesduhigg Twitter/X: https://x.com/cduhigg Website: https://charlesduhigg.com Newsletter (The Science of Better): https://thescienceofbetter.net or via his site Book: Supercommunicators Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

In healthcare innovation, capital alone is not enough. Real scale happens when strong solutions are matched with the right partnerships, a clear path to profitability, and disciplined execution. In this episode, Peter Micca, Managing Partner at Caduceus Capital, shares how his transition from building Deloitte's digital health technology practice to leading a healthcare investment firm shaped his perspective on scaling businesses. He explains why Caduceus Capital is creating more than a fund by combining capital with go-to-market support, partnerships, and direct access to healthcare stakeholders. Peter outlines what sets companies apart in a more selective investment landscape, emphasizing the need for clear ROI, scalability, and a path to profitability. He also highlights the healthcare innovations that excite him most, particularly those that empower physicians, expand access, and lower costs. Tune in to learn why the future of healthcare innovation belongs to companies that pair strong technology with practical value, smart partnerships, and measurable outcomes. Resources: Connect with and follow Peter Micca on LinkedIn! Follow Caduceus Capital Partners on LinkedIn and explore their website!

1 Hour of Strength Training Per Week Adds 13 YEARS to Your Life (Plus Live Coaching Calls) What if we told you that just ONE HOUR per week could add 13 years to your life? Yeah... you read that right. In this episode, we break down the insane ROI of strength training for longevity — and why nothing else even comes close. We're talking about the data that shows a 17% increase in life expectancy from minimal resistance training, why muscle and strength are better predictors of longevity than body fat, and exactly what a perfect minimalist longevity routine looks like. But that's not all... we go DEEP on current events including the wild AI hype bubble, some truly bizarre news about a government official's husband, UFO disclosure timelines, and even the dinosaur conspiracy rabbit hole. Plus we share some legendary Jack LaLanne stories that will blow your mind. Then we get into live coaching calls where we help a 57-year-old woman with osteopenia understand exactly how to build bone density (hint: it's NOT what her doctor told her), coach a former elite karate athlete dealing with chronic bloating and stress, support a 66-year-old woman who lost her retirement fund to fraud but refuses to give up, and help a new mom navigate cutting calories without losing her mind. This one's packed with real, actionable coaching you can apply TODAY. MAPS Push Pull Legs — https://mapsppl.com (CODE: PPL) 0:00 — Episode intro and sponsor reads 4:51 — Strength training adds 13 years to your life — the data breakdown 13:30 — Building the perfect minimalist longevity routine 22:14 — Ketone IQ discussion and caffeine-free energy 26:44 — Wild news: government official's husband fetish scandal 33:08 — AI hype bubble — is it all smoke and mirrors? 41:17 — UFO disclosure timeline and alien hybrid programs 50:48 — CALLER: Sarah — osteopenia and bone density training 62:12 — CALLER: Chandler — elite athlete recovery from chronic stress 72:23 — CALLER: Sandy — weight loss after major life trauma SPONSORS Ketone IQ — https://ketone.com/mindpump (30% off subscription) LMNT — https://drinklmnt.com/mindpump (Free sample pack with purchase) Hiya Health — https://hiyahealth.com/mindpump (50% off) PEOPLE MENTIONED Jack LaLanne — Legendary fitness icon who did one-arm pushups in his 80s and pulled 70 people in boats at age 70 Kristi Noem — Former DHS secretary mentioned in connection with leaked scandal about her husband Matt Gaetz — Congressman who discussed military briefings on interspecies breeding programs Sam Altman — OpenAI CEO mentioned in AI whistleblower interview discussion Elon Musk — Mentioned in context of OpenAI falling out and AI development Karen Hao — AI whistleblower who interviewed 300+ tech insiders about AI hype Mark Zuckerberg — Meta CEO mentioned regarding metaverse cancellation and AI lawsuits

Industrial Talk is onsite at Xcelerate 2026 and talking to Will Ocean, Managing Director with Maintain Reliability about "Operational success starts with reliability". The conversation revolves around the Fluke Xcelerate 2026 event, which focused on reliability, predictive maintenance, and AI diagnostics. Scott MacKenzie, the host of the Industrial Talk Podcast, interviews Will Ocean, a Managing Director at Maintain Reliability, about the importance of culture and technology in industrial operations. They discuss the challenges of implementing reliability strategies, the need for mentorship and training, and the difficulty of measuring the ROI of preventive measures. Will emphasizes the importance of a cultural shift towards reliability and the role of thought leaders in inspiring and educating the next generation of industry professionals. Outline Fluke's Xcelerate Event Overview Scott introduces the Fluke's Xcelerate event, highlighting its focus on reliability and innovation.The event featured high-energy keynotes, hands-on predictive maintenance tools, and AI diagnostic breakthroughs.Scott emphasizes the event's real-world strategies that teams can implement immediately.The event is described as a launch pad for smarter, faster, and more reliable operations. Introduction to the Industrial Talk Podcast Scott welcomes listeners to the Industrial Talk Podcast, celebrating industry professionals worldwide.The podcast aims to highlight the bravery, innovation, and problem-solving skills of industry professionals.Scott mentions the importance of celebrating industry heroes and their contributions to making the world a better place. Meeting Will Ocean and Initial Impressions Scott introduces Will Ocean, a legend in the industry, and mentions his great accent.Will Ocean expresses gratitude for being invited and shares a light-hearted moment about never bringing Scott to England.The conversation touches on the positive energy and culture at the Xcelerate event.Will Ocean discusses the importance of resonance and the positive energy felt at the event, emphasizing the passion and importance of the topics discussed. The Importance of Passion and Mentorship Will Ocean talks about the passion and drive behind thought leadership at the event, highlighting the involvement of apprentices.He emphasizes the importance of mentorship and inspiring people, sharing his own experience with the Reliability Gang podcast.Scott agrees on the need to inspire the next generation of leaders and the importance of telling industry stories.Will Ocean discusses the challenges of sharing knowledge and the skills gap in the industry, advocating for making industry conversations accessible and relatable. Cultural and Technological Challenges in Industry Scott and Will Ocean discuss the cultural challenges in the industry, particularly the slow pace of cultural change compared to technological advancements.Will Ocean uses the analogy of going to the gym to explain the long-term effort required to change industry culture.They discuss the importance of having the right conversations and the need for patience and empathy in cultural change.Will Ocean highlights the need for thought leaders to spread awareness and empathy, and the importance of understanding the conditioning of experienced industry professionals. Will Ocean's Background and Maintain Reliability Will Ocean shares his background, starting in the electric and mechanical trades and moving to condition monitoring and vibration analysis.He discusses the transition from being a problem giver to a solutions provider and the importance of understanding the root cause of problems.Will Ocean emphasizes the need for a roadmap to address gaps within organizations and the importance of adding value first.He shares his experience with Maintain Reliability, focusing on the importance of tools, training, and progression for employees. The Role of Culture in Sustaining Reliability Will Ocean discusses the importance of reliability being ingrained in the culture of an organization.He highlights the challenges of sustaining reliability when senior leadership changes and the need for a strong culture to support long-term goals.Scott and Will Ocean discuss the difficulty of measuring the return on investment for reliability efforts that prevent failures.Will Ocean emphasizes the need for awareness and a long-term vision for the plant, advocating for a marathon approach to reliability. The Importance of Problem-Solving and Adaptability Will Ocean discusses the importance of problem-solving and the need for flexibility in roadmaps for different organizations.He shares an example of a manufacturing facility using diagnostic equipment without a clear plan, highlighting the need for proper utilization of tools.Will Ocean emphasizes the importance of addressing gaps and adding value first, using a roadmap tailored to the specific needs of the organization.He discusses the challenges of measuring the value of reliability efforts that prevent failures and the need for a cultural shift to see reliability as a long-term investment. Future Excitement and Contact Information Scott asks Will Ocean about what excites him in the industry, and Will Ocean expresses his passion for spreading the word of reliability and inspiring people.Will Ocean shares his contact information, encouraging listeners to follow him on the Reliability Gang podcast and connect with him on LinkedIn.Scott praises Will Ocean's high "beer factor," describing him as passionate, skilled, and a great person to hang out with.The conversation concludes with a reminder to follow Will Ocean and attend the Xcelerate event, emphasizing the importance of people and conversations in the industry. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! WILL OCEAN'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/willocean/ Company LinkedIn: https://www.linkedin.com/company/maintainreliability/posts/?feedView=all PODCAST VIDEO: https://youtu.be/nKUB5KV4oL8 THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Michael Forshaw read a book, taped his mouth shut every night for a year, and then built a business out of it — launching Breath Sleep Tape from idea to live store in just ten weeks. A recruiter by trade with zero experience in e-commerce, digital marketing, or product development, Michael turned a personal obsession with nasal breathing into a brand that hit $60,000 in its first six months. The product? A sleep tape designed to keep your mouth closed at night — something that sounds strange until you realise an estimated 70% of people breathe through their mouths while they sleep. In this episode, Michael gets real about what it took to get there — an $8-10K first production run, the customer objection that completely changed his product design, and why two years in he deliberately pulled back on paid ads to focus on something more sustainable. What you'll learn in this interview: How reading a single book sparked a product idea — and the one-year personal experiment that confirmed it was worth building Why launching in ten weeks is possible, and what actually has to happen to pull it off The customer objection during validation that led to a physical product change — and the lesson it holds for every early-stage founder How to source and test manufacturers on Alibaba, what red flags to look for, and why Michael stuck with the supplier that had the best communication The real cost of getting started: an $8-10K first run, 50% upfront, and what you get for it Why Google Ads outperformed Meta for a niche health product — and what that says about intent-driven buying How bundles, combo deals, and a free intro pack helped lift average order value on a naturally low-ticket item The honest reflection on paid ads: why chasing top-line revenue made the business harder, not better What two years of building taught Michael about skills, confidence, and why personal growth might be the biggest ROI of starting a brand Why the number you're chasing at the start is probably focused on the wrong thing If you're early in your journey — or still sitting on an idea — this episode will change how you think about what a successful launch actually looks like, and why starting small and staying close to your customer beats scaling fast every time. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠https://foundr.com/operators⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH MICHAEL FORSHAW LinkedIn → ⁠⁠⁠https://www.linkedin.com/in/michael-forshaw-3b5884126/ Website → https://breathsleeptape.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠