Podcasts about ROI

We only talk about the upside of agentic AI.But why don't we talk about the risks? As AI agents grow exponentially more capable, so too does the likelihood of something going wrong.So how can we take advantage of agentic AI while also addressing the risks head-on? Join us to learn from a global leader on Responsible AI. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Responsible AI: Evolution and ChallengesAgentic AI's Ethical ImplicationsMulti-Agentic AI Responsibility ShiftMicrosoft's AI Governance StrategiesTesting Multi-Agentic Risks and PatternsAgentic AI: Future Workforce SkillsObservability in Multi-Agentic SystemsThree Risk Categories in AI ImplementationTimestamps:00:00 Evolving Challenges in Responsible AI05:50 Agent Technology: Benefits and Risks09:27 Complex System Governance and Observability12:26 AI Monitoring and Human Intervention15:14 Essential Testing for Trust Building19:43 Securing AI Agents with Entra22:06 Exploring Human-AI Interface Innovation26:06 AI Workforce Integration Challenges28:22 AI's Transformative Impact on JobsKeywords:Agentic AI, multi agentic AI, responsible AI, generative AI, Microsoft Build conference, AI governance, AI ethics, AI systems, AI risk, AI mitigation, AI tools, human in the loop, Foundry observability, AI testing, system security, AI monitoring, user intent, AI capability, prompt injection, Copilot, AI orchestration, AI deployment, system governance, Entra agent ID, AI education, AI upskilling, AI workforce integration, systemic risk, AI misuse, AI malfunctions, AI systemic risk, AI-powered solutions, AI development, AI innovation, AI technology, AI security measures.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

AI isn't here to replace you; it's here to boost your game. Used wisely, AI can be your secret weapon. AI is everywhere: in social selling, content creation, automation, to say the least. Here's the double-edged sword: If you're trying to outsource everything to AI, you won't last. If you're stuck in the old ways, refusing to adapt, you'll get left behind. Top performers are integrating AI into their workflows to make their human skills even sharper. They know AI is the edge they need to rise above the competition. Where AI Actually Delivers Value Think about how much sales time you burn on necessary tasks that don't drive revenue, like data entry and research. That's where AI shines. It handles the repetitive work faster and more accurately than you ever could. Feed it your ideal customer profile, and  you can have a filtered list of prospects before you even finish your coffee. AI can analyze thousands of LinkedIn profiles in minutes to identify prospects who match your best customers' characteristics. It can scrape company websites, news articles, and financial reports to give you conversation starters that actually matter. While you're having one discovery call, AI can prep intel for your next five meetings. Consider email outreach. Instead of sending generic templates, AI can help personalize messages at scale using real company data—recent funding rounds, leadership changes, and industry challenges. All this results in open rates that don't make you cringe and response rates that actually justify your time investment. Be Smart About How You Integrate The mistake most sales reps make is thinking AI means "set it and forget it." That's plain wrong. The winners are using AI as a research assistant, not a replacement for judgment. They're feeding it context, reviewing its output, and adding the human insight that turns data into deals. The best use AI to identify patterns in their closed-won deals, then apply those insights to current opportunities. They analyze which messaging resonates with different buyer personas, then craft more targeted outreach. They're not working harder; they're leveraging better intelligence. Take objection handling. AI can analyze your call recordings to identify the most common pushback you're getting, then help you develop stronger responses. It can even suggest which case studies or references would be most compelling for specific prospect types. It's taking your experience and making it work for you at warp speed. What's Coming Next for AI Wait until you see what's on the docket for AI advancements: AI agents that anticipate what you need before you even ask.  What if your follow-up email was already drafted after a call, incorporating specific points from the conversation? Your proposal includes ROI calculations tailored to their business model, all generated from publicly available data about their company. AI will soon do more than respond to prompts; it will proactively support your sales process. It'll flag when a deal is stalling based on engagement patterns. It'll suggest the optimal time to follow up based on the prospect's communication preferences. It'll even coach you on your delivery by analyzing successful calls from top performers. That's why the time to adopt is now. Don't let AI's growth outpace your own knowledge of how to use it. Stay on top of new systems and improvements. The Human Element Remains King But here's what AI will never recognize: the moment in a sale when a prospect's voice changes and you know they're really interested. It doesn't have the ability to read between the lines of what someone isn't saying. It lacks the intuition that tells you to pivot your pitch mid-conversation because you've spotted a better angle. AI can't build genuine rapport. It can't adapt to the subtle cues that tell you someone's ready to buy or needs more nurturing. It can't handle the complex, nuanced objections that require empathy and creative...

What happens when your business grows too fast and the demand suddenly vanishes? This week, I'm joined by Martina Brimmer, co-founder of Swift Industries, a premium bikepacking brand known for its exceptional design and creative culture. Martina shares how she dismantled her team, restructured operations, and found her creative spark again after the post-COVID contraction in the cycling industry. Listen in as she talks through the high-stakes decision to downsize, the systems that made it possible, and how she rebuilt the business around brand, joy, and simplicity. We also explore the behind-the-scenes of running a two-person operation, the strategic shift to international manufacturing, and how community-building efforts like Swift Campout are fueling both loyalty and growth—even when the ROI isn't easy to track. You can find show notes and more information by clicking here: https://bit.ly/4mmUQwB Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you've ever felt like you're spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.Timestamps:(00:00) - Introduction(01:02) - Why storytelling matters(03:26) - Algorithms favor great stories(06:01) - Five-step social media success formula(08:57) - The role of content formats(12:10) - Format vs. trend: the big shift(15:23) - How to find your winning format(18:12) - What makes a video go viral(21:40) - Creating ideas within formats(25:00) - Real example: Tanner's bag deconstructions(28:34) - Monetizing without selling(31:15) - ROI = size of your vision(33:50) - Why consistency and time matter(36:28) - One video at a time(38:45) - Learning through reflection(40:55) - Final thoughts and teaser for Part 2Check out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:

We're so quick to give AI access to see the world around us, but what are the dangers? And what are some powers that you're not aware of? We'll be sharing both as Michael Tiffany, Co-Founder and CEO of Fulcra Dynamics, joins us to discuss.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have thoughts? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Power and danger of letting AI view your data2. Quick emergence of live AI technology3. Kill switch and intelligent data routing4. Local compute and orchestration requirementsTimestamps:00:00 AI Advances: Power and Privacy Concerns05:34 Fulcra: Pioneers in Streaming Data Storage08:09 "Hacker Cyborgs and AI Privacy"12:08 AI Surveillance and Privacy Concerns15:02 "Experimenting with Custom AI Assistant"16:40 Calendar and Location Data Insights21:46 "Smart Local Monitoring Strategies"24:09 Miniature AI Models Revolutionize Technology28:36 Experiment with Personal AI ControlKeywords:Generative AI, AI technology, Google Gemini Live, Gemini's AI, AI agent, Microsoft Copilot Vision, personal data, privacy, data security, artificial general intelligence, superintelligence, live technology, AI observability, AI assistance, AI models, multimodal models, world models, local inference, edge AI, small language models, Frontier models, cloud-based models, Enterprise software, on-premise software, Cloud Software, AI Orchestration, Local Compute, Hardware, Biohacking, Personal Data ControlSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

The Bulletproof Dental Podcast Episode 397 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Dr. Alex Edgerly DESCRIPTION In this podcast, Peter Boulden and Craig welcome Alex Edgerly, a general dentist from Southeast Texas, about growing his dental practice. They discuss managing patient demand, leaving insurance networks, strategic expansion planning, and maximizing chair utilization. The conversation covers construction strategies that minimize patient disruption, financing options, tax benefits of real estate investments, and architectural planning using 3D visualization tools. They also explore financial projections, overcoming expansion fears, community engagement, and the value of mastermind groups for professional development and support. TAKEAWAYS Alex Edgerly welcome and background Alex is currently planning to expand his practice from 7 to 12 operatories. He has transitioned out of insurance networks to improve profitability. Alex trained his staff on effective patient scheduling and communication. Alex's journey reflects the challenges and rewards of dental entrepreneurship. The excitement during construction can positively impact practice revenue. Engaging patients and staff during construction can minimize disruption. Understanding the structure of construction loans is crucial for financing. Community needs should drive decisions about practice expansion. Cost segregation analysis can lead to substantial tax savings. Strategic planning is essential for sustainable growth in a dental practice. Spend copious amounts of time with your design. Utilize technology like Revit for better planning. Overcoming fear of growth is essential for success. Mastermind groups provide valuable support and accountability. Transparency with your team and family is important. CHAPTERS 00:00 Introduction to Alex Edgerly and his journey in Dentistry 07:20 Planning for Expansion 15:05 Serving the Community Through Expansion 18:01 Transitioning Out of Insurance Networks 21:24 Current Status and Future Plans 24:26 Minimizing Patient Disruption During Construction 30:10 Navigating Lending and Financing for Expansion, tax benefits and ROI in real estate 38:44 Strategic Planning for Future Growth 42:32 Architectural Planning and Design Importance 49:15 The Value of Community and Team Engagement 50:57 Financial Projections and Growth Strategies 54:50 Overcoming Fear of Growth and the role of Masterminds in Personal Development REFERENCES Bulletproof Summit Bulletproof Mastermind  

In this episode you will hear:   (02:50) Question from a listener:  Number 1 Julia joins me to answer a question from Cortnie from Connecticut and she wants to know if it is true that sometimes a college blacklists a high school they are not happy with.   (19:04) Question 2 Carter, a student from VA asks a question and we also have a question from an anonymous listener, both questions have to do with preparation for med school. Susan joins me to answer these questions, Part 2 of 2   (41:32) Interview #1-Lisa interviews Adrienne Amador-Oddi Part 1 of 2 v  Adrienne shares why financial aid is important to her personally v  Adrienne tells us what SAI and EFC are and she explains what these terms are and how they are calculated v  Lisa and Adrienne have a good conversation about why financial aid is so confusing, especially when you are talking about colleges that require the CSS Profile v  Lisa and Adrienne talk about a school with an expensive sticker price may end up costing the same as your state school v  Adrienne talks about appealing an aid award v  Adrienne talks about how important it is for a family to be very specific in their request for additional money v  Adrienne gives a very concrete example of how a conversation for a school to re-consider their original financial offer that is productive looks like   (59:15) Interview #2: Mark Stucker and Bob McMahan, President of Kettering University Preview of Part 1 of 5 ²  Bob gives us his backstory ²  Bob gives us the history of Kettering University ²  Bob explains Kettering very unique approach to education ²  Bob explains how Kettering's co-op is different from all other co-op programs in the country. ²  Bob talks about the impressive ROI of Kettering graduates       Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast.   You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day.   To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses.   Check out our new blog. We write timely and insightful articles on college admissions:   Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast:   https://twitter.com/YCBKpodcast   1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript   We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK.   Please subscribe to our podcast. It really helps us move up in Apple's search feature so others can find our podcast.   If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful!   If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live.   Check out the college admissions books Mark recommends:   Check out the college websites Mark recommends:   If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link:     If you want a college consultation with Mark or Lisa or Lynda, just text Mark at 404-664-4340 or email Lisa at or Lynda at Lynda@schoolmatch4u.com. All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

Is unrestricted fundraising really the hardest kind? In this episode of Inspired Nonprofit Leadership, Sarah Olivieri sits down with Sherry Quam Taylor to challenge that long-held belief and unpack how nonprofits can build stronger, more effective fundraising strategies by focusing on investment-level giving. They dig into the real reasons many nonprofits stay stuck in low-ROI tactics like events and appeals, and what it takes to shift into a high-return, relationship-based model. From calculating your true financial need to rethinking donor conversations, this episode is packed with insights to help you raise more money with less stress—and no gala required. Episode Highlights 03:21 Fundraising Challenges and Strategies 04:05 Investment Level Giving and ROI 05:08 Relational Fundraising and Donor Engagement 09:01 Shifting Fundraising Mindsets 13:01 Building Donor Relationships and Financial Planning 18:51 Field Testing Your Messaging 19:19 Overcoming Perfectionism in Fundraising 19:47 Balancing Organizational Health Perceptions 21:10 Equipping Teams for Deeper Conversations 23:02 Evaluating Fundraising Efficiency 27:50 Shifting to Sustainable Fundraising 29:28 The Power of Relational Fundraising Meet the Guest Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry's clients know how to attract larger donors by solving the funding challenges at the root of the issue. As a result of learning her methodology, Sherry's clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising. Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters. Connect with Sherry: Website: www.QuamTaylor.com Main Social Media Outlet: LinkedIn Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

In this Ask An Expert episode, Chris and Anne welcome Dave Steck, former VP of IT and Store Innovations at Schnucks, to explore how Digimarc's invisible watermark technology is reshaping the future of retail operations. Learn how weighted items like salads and hot wings are being protected against theft, how retailers can collaborate with vendors to adopt this tech, and how gift card fraud could become a thing of the past. Key Moments: 0:28 – What is an invisible watermark? 3:00 – Real-world use case: Preventing “banana fraud” at self-checkout 6:10 – How easy it is to implement in-store 8:07 – Additional applications for bakery and deli items 10:58 – Integration with packaging and printer workflows 14:00 – Future upgrades with Fujitsu and Everseen 16:00 – ROI and 40% shrink reduction results 20:00 – Why more retailers haven't adopted yet 23:00 – Emerging use cases including robotics and CPG optimization 24:00 – Fighting gift card fraud with watermarked scratch-offs #retailinnovation #Digimarc #selfcheckout #retailtech #lossprevention #grocerytech #omnitalk #retailautomation #DigitalWatermark #ShrinkReduction #GiftCardFraud #SmartStores Music by hooksounds.com

Is 2025 a scary time to invest in real estate or your biggest opportunity yet? Whether you're scaling back or doubling down, this episode is your survival guide for today's shifting market. Ashley and Tony are sharing the pivots they're making to shore up their rental portfolios and grow their wealth faster!   Welcome back to the Real Estate Rookie podcast! When your portfolio no longer aligns with your investing goals, it's time to make changes. That's exactly what Ashley and Tony are doing in 2025—tweaking their investing strategies, offloading unprofitable properties, and trimming the fat from their businesses to create more cash flow. Stay tuned and we'll show you how to do the same!   This year, Tony is rolling out new, high-ROI amenities across all of his short-term rentals, while Ashley is BRRRR-ing (buy, rehab, rent, refinance, repeat) her primary residence and preparing the property she plans to one day turn into her dream home. Stick around till the end to hear about our new investments outside of real estate—from index funds to tech startups and more! In This Episode We Cover The biggest rental portfolio pivots Ashley and Tony are making this year Adapting your short-term rental strategy for an oversaturated Airbnb market Why reinvesting in your portfolio often beats buying more rental properties The high-ROI Airbnb amenities that will make your properties stand out How to instantly boost your cash flow by cutting unnecessary business expenses When to SELL an underperforming property (and where to invest the money!) And So Much More! Check out more resources from this show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BiggerPockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.biggerpockets.com/blog/rookie-567 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠advertise@biggerpockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Remember when we used punch cards, microfiche, and spent months developing business plans? That world is gone. Today's business landscape demands speed and innovation—and AI is the game-changer making it possible.John Munsell, CEO of Bazooka and LSU's go-to AI instructor, unpacks how businesses can implement artificial intelligence without creating organizational chaos. Unlike consultants who merely explain why AI matters, John focuses on practical execution that delivers measurable results—helping companies generate $15 million in revenue over just two years through strategic AI adoption.The conversation demolishes common AI misconceptions, revealing that everyday tools costing just $20 monthly can transform business operations. John walks through real examples: generating comprehensive business plans in hours instead of months, creating custom legal documents without expensive attorney fees, deploying AI note-takers that allow for fully present conversations, and building specialized GPTs that become invaluable knowledge repositories for your organization. One student slashed patent costs from $3,500 to just $300 per filing—demonstrating the immediate ROI that intelligent implementation delivers.Perhaps most compelling is John's approach to workforce transformation. Rather than replacing employees, he advocates training existing team members who already understand your culture and processes. "It costs seven times more to replace an employee than to train them," he explains, outlining how his 2-6 week training programs help companies retain talent while dramatically increasing productivity.Don't be the last business to adopt this technology. As John warns, "The company that learns to get everybody thinking AI-first, the fastest, is the one that wins." Visit Bazooka.com to discover training options through LSU Continuing Education or explore John's book "In-Grain AI" about creating an AI-first culture in your organization.Join the What if it Did Work movement on FacebookGet the Book!www.omarmedrano.comwww.calendly.com/omarmedrano/15min

Claude 4: Game-changer or just more AI noise? Anthropic's new Opus 4 and Sonnet 4 models are officially out and crushing coding benchmarks like breakfast cereal. They're touting big coding gains, fresh tools, and smarter AI agentic capabilities. Need to know what's actually up with Claude 4, minus the marketing fluff? Join us as we dive in. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Claude 4 Opus and SONNET LaunchAnthropic Developer Conference HighlightsAnthropic's AI Model Naming ChangesClaude 4's Hybrid Reasoning ExplainedBenchmark Scores for Claude 4 ModelsTool Integration and Long Tasks in ClaudeCoding Excellence in Opus and SONNET 4Ethical Risks in Claude 4 TestingTimestamps:00:00 "Anthropic's New AI Models Revealed"03:46 Claude Model Naming Update07:43 Claude 4: Extended Task Capabilities10:55 "Partner with AI Experts"15:43 Software Benchmark: Opus & SONNET Lead16:45 INTROPIC Leads in Coding AI21:27 Versatile Use of Claude Models23:13 Claude Four's New Features & Limitations28:23 AI Pricing and Performance Disappointment32:21 Opus Four: AI Risk Concerns35:14 AI Model's Extreme Response Tactics36:40 AI Model Misbehavior Concerns42:51 Pre-Release Testing for SafetyKeywords:Claude 4, Anthropic, AI model update, Opus 4, SONNET 4, Large Language Model, Hybrid reasoning, Software engineering, Coding precision, Tool integration, Web search, Long running tasks, Coherence, Claude Code, API pricing, Swebench, Thinking mode, Memory files, Context window, Agentic systems, Deceptive blackmail behavior, Ethical risks, Testing scenarios, MCP connector, Coding excellence, Developer conference, Rate limits, Opus pricing, SONNET pricing, Claude Haiku, Tool execution, API side, Artificial analysis intelligence index, Multimodal, Extended thinking, Formative feedback, Text generation, Reasoning process, Lecture summary.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

In Episode 79 of the Digital Velocity Podcast, Erik Martinez welcomes Jamie Weatherby, founder of Weatherby Media, to explore how marketing teams can eliminate content chaos and scale their marketing efforts using systemized workflows and AI-powered tools. Drawing on years of experience running a full-service agency, Jamie shares the real-world struggles of managing content creation across multiple clients, platforms, and team members. She dives into how her platform, the Own It Marketing System, helps marketers and business owners simplify strategy, streamline execution, and maximize ROI—without relying on a haphazard patchwork of disconnected tools. Jamie discusses the critical importance of understanding your ideal client's emotional needs, the power of strategic repurposing, and why modern content operations need both structure and creativity to thrive. Whether you're managing a scrappy in-house team or overseeing multiple brand voices, this episode delivers practical insights on how to create smarter, more efficient, and more consistent marketing systems that drive growth. Weatherby Media

In this episode of the None of Your Business podcast, host Shawn Dill interviews Logan Forsyth from Media Scaling to uncover the strategies behind achieving massive social media exposure through sub-accounts. Logan reveals how his team has generated over 5 billion views and amassed 24 million followers for their clients by repurposing content and distributing it across multiple sub-accounts on platforms like Instagram, Facebook, YouTube, TikTok, Snapchat, and X. Logan explains the importance of high-quality short-form content, leveraging hooks, and iterative testing to optimize engagement and reach. He also discusses the balance between organic growth and paid advertising, recommending a mix of both for best results. Additionally, Logan shares insights on ensuring backend sales conversion through robust follow-up and engagement strategies. This episode is a treasure trove for businesses looking to elevate their social media presence while maximizing ROI. 00:00 Introduction: Massive Views from Sub-Accounts00:27 Welcome to the Podcast00:54 Meet Logan Forsyth: Media Scaling Expert02:11 Logan's Journey into Digital Marketing04:30 The Power of Sub-Accounts04:54 Short Form Content Revolution05:58 Maximizing Reach with Quality Content11:36 Creating Effective Sub-Accounts17:49 Paid vs. Organic Growth24:10 Converting Leads into Sales29:13 When to Bring in Media Scaling30:46 Conclusion: Connect with Logan Forsyth  Connect with Logan:https://mediascaling.com/https://www.linkedin.com/in/loganforsyth/https://www.instagram.com/loganforsyth/?hl=enSupport the showJoin the #1 Community for Service-Based Entrepreneurshttps://www.blackdiamondclub.com Follow Shawn and Lacey on Social Media: https://www.instagram.com/drshawndill/ https://www.instagram.com/drlaceybook/

What separates the hires who stay for six years from those who quit in 90 days? In this episode, Dan Rochon shares powerful real-world lessons on hiring, retention, and leadership. You'll discover how to lead virtual assistants with clarity, how to build loyalty, and why time is more valuable than money when scaling your business. Plus, a look inside Dan's mission to sell 40,000 copies of Teach to Sell—and how his team is making it happen.What you'll learn on this episodeRetention is predictable: most team members don't last 90 days, but those who do often stay for six years.Growth isn't for everyone: many people reject personal development, and that's okay. It helps filter for the right fit.Hiring is a 50/50 game: even with careful hiring, 50% might not be a fit. But the right 50% will stay long-term.Virtual assistants need a roadmap: give clarity, structure, and leadership not just tasks.Leadership is partnership: don't just assign goals; co-create the plan and give them the tools to succeed.Time is more valuable than money: trade a little money to get back your time and reinvest it wisely.Scaling requires leverage: leverage people, processes, and time to grow beyond your limits.Metrics matter: Dan shares his exact investment-to-return model using showing agents to close contracts.Culture drives retention: people stay where they feel supported, guided, and aligned with a bigger mission.Certainty creates magnetism: Dan's confidence in his 40,000 book goal inspires belief and follow-through.Want to Lead With Clarity and Build a Team That Lasts?Teach to Sell goes beyond traditional sales—it's about becoming the kind of leader people want to follow. If you're trying to scale with virtual assistants, build loyalty, or create a mission-driven team that sticks, this book gives you the mindset and frameworks to do it right.

Summary:In this episode, the conversation revolves around the evolving role of HR in mid-sized companies, the importance of data-driven decision-making, and the impact of effective leadership. John Federman, CEO of Higher Road, shares insights on connecting buyers and sellers, the significance of team accountability, and the transformative power of analytics in HR. The discussion highlights the challenges mid-sized companies face in leveraging data and the need for HR professionals to adapt to a more strategic role within organizations.TakeawaysThe job of a CEO is to make the team accountable.Connecting buyers and sellers is key to enabling success.Data-driven solutions are changing the HR landscape.Mid-sized companies can leverage analytics for better ROI.HR professionals are evolving to become data-savvy leaders.Data cleansing is essential for effective analytics.Understanding employee career aspirations is crucial for leadership.There are common truths in leadership across industries.Being a mentor is a significant aspect of leadership.HR must speak the same language as other business functions.Chapters00:00 Introduction to the Podcast and Guest00:46 The Role of a CEO and Team Accountability01:43 Connecting Buyers and Sellers Across Industries03:05 The Impact of Data-Driven Solutions in HR Tech06:26 Understanding ROI in Mid-Sized Companies08:05 The Evolution of HR Professionals11:51 Data Needs of Mid-Sized vs. Larger Companies13:03 Taking Action Towards Data-Driven HR16:03 Leadership Insights and Personal Reflections    

Are you sleeping on the money-making magic of your email list?If you've been pouring all your energy into TikToks, Reels, and likes… hold up. Because while social media might be where the buzz is, your email list is where the buying happens. It's your direct line to superfans, curious retailers, and future customers who actually want to hear from you.In this episode of Making It In The Toy Industry, I'm breaking the idea that email marketing doesn't work anymore and showing you exactly why it's still one of the most powerful ways to grow your toy or game brand when it's done right.You'll hear highlights from a special masterclass I taught on email marketing, where I'm sharing a few of my favorite strategies to help you turn your email list into a sales-driving, brand-building powerhouse. From figuring out what your audience actually wants to hear, to the surprising shift big brands are making in their emails — you'll walk away with fresh ideas, practical tools, and a whole new outlook on email marketing. Oh, and yes... we'll talk about subject lines that actually get clicks.So if you've been wondering, “Am I doing enough with my emails?” or “Where do I even start?”, this episode is your ultimate blueprint.Ready to write better emails, sell more toys, and keep your brand top-of-mind (without relying on social media algorithms)?

BONUS: Zach Goldberg shares how to build high-performing engineering teams and master the startup CTO role In this BONUS episode, we dive deep into the world of startup leadership with Zach Goldberg, author of The Startup CTO's Handbook. We explore the critical transition from engineering to leadership, the art of balancing technical debt with startup urgency, and the communication skills that separate great CTOs from the rest. The Genesis of The Startup CTO's Handbook "My original training in software engineering was not enough for being a leader. All the people and leadership skills, I had to learn on my own." Zach's journey to writing The Startup CTO's Handbook began with a stark realization about the gap between technical training and leadership reality. Despite his classical software engineering background, he discovered that the people and leadership skills required for CTO success had to be self-taught. The book emerged from a growing Google Doc of topics and frameworks addressing the leadership and management challenges that CTOs consistently face - from hiring and performance management to making strategic decisions under pressure. Today, we can either buy the digital/print book on Amazon, or read the book on GitHub.  In this segment, we also refer to the book The Great CEO Within. Learning to Truly Learn: The Max Mintz Story "Max only cared about my ability to learn - to get curious about something hard. He wanted to help me deal with complexity." Zach opens his book with a deeply personal story about his mentor, Max Mintz, who fundamentally changed his approach to learning during what he calls "the most impactful single coffee" of his life. Over 1.5 years of conversations, Max taught him that true learning isn't about accumulating facts, but about developing curiosity for hard problems and building the capacity to handle complexity. This lesson forms the foundation of effective CTO leadership - the ability to continuously learn and adapt in an ever-changing technical landscape. The Three Critical CTO Mistakes "As a CTO, the most important 3 things: people, people, people. Do the people have the right energy, the right passion? Assemble the right team." Zach identifies consistent patterns in startup CTO failures across his experience. The first and most critical mistake is undervaluing people decisions - failing to prioritize team energy, passion, and the right assembly of talent. The second category involves investment mistakes, particularly the challenge of balancing short-term survival needs with long-term technical goals. In startups, the ROI timespan is exceptionally short, requiring optimization for immediate objectives rather than hypothetical scale. The third mistake is treating technology as religion rather than tools, losing sight of what the business actually needs. Optimizing for Velocity and Developer Experience "You are optimizing for velocity! What are you doing to help developers get their work done? Look at developer experience as a metric." Successful startup CTOs understand that velocity - the time from idea to valuable market delivery - is paramount. This requires a fundamental shift in thinking about technology decisions, focusing on features that deliver real customer value rather than technical elegance. Zach emphasizes measuring developer experience as a key metric, recognizing that anything that helps developers work more effectively directly impacts the company's ability to survive and thrive in competitive markets. The Professional Skill Tree Concept "It's like a character progression in an RPG. When we learn one type of skills, we don't learn other types of skills. We make investments every day and we have a choice on where we learn." Drawing from gaming metaphors, Zach explains how technical professionals often reach Level 100 in engineering skills while remaining Level 1 in management. The skill tree concept highlights that every learning investment is a choice - time spent developing one skill area means less time available for others. For engineers transitioning to leadership, the key is recognizing opportunities to serve as tech leads, where they can begin setting culture and quality standards while still leveraging their technical expertise. Balancing Kaizen with Startup Urgency "Pick the high-impact debt, and pay that down. This is not always easy, especially because we also need to pick what debt we don't invest on." The tension between continuous improvement and startup speed requires sophisticated thinking about technical debt. Using financial analogies, Zach explains that technical debt has both principal and interest components. The key is identifying which debt carries the highest interest rates and can be paid down most quickly, while consciously choosing which debt to carry forward. This approach maintains the healthy tension between quality and speed that defines successful startup engineering. The Power of Audience Empathy "The single hardest skill, especially for very tech leaders is that of 'audience empathy.' When you explain ideas to people, you usually assume a lot - but they might not." According to Zach, the most undervalued communication habit for startup tech leaders is developing audience empathy. Technical leaders often suffer from the curse of knowledge, assuming their audience shares their context and understanding. The solution requires deliberately considering what the audience already knows before crafting any communication, whether it's explaining technical concepts to non-technical stakeholders or providing clear direction to team members. In this segment we refer to the concept of “the curse of knowledge”, a cognitive bias that occurs when a person who has specialized knowledge assumes that others share in that knowledge. About Zach Goldberg Zach Goldberg is a seasoned technical entrepreneur, executive coach, and author of The Startup CTO's Handbook. With a founder's mentality and a passion for systems thinking, Zach helps engineering leaders build high-performing teams. He also founded Advance The World, a nonprofit inspiring youth in STEM through immersive experiences. You can link with Zach Goldberg on LinkedIn, and visit Zach's website at CTOHB.com.

What's really stopping your team from being more innovative, and how do you fix it?In this episode, Bill is joined by Dr. Diane Hamilton, author of Cracking the Curiosity Code, to explore why curiosity, not just intelligence or skills, is the real key for innovation, engagement, and performance. Together, they dig into the hidden habits that stifle curiosity in leaders and teams, and how to cultivate a culture that asks better questions and solves better problems.Dr. Diane Hamilton is a behavioral expert, researcher, and speaker whose groundbreaking work on curiosity has helped transform how companies approach culture, communication, and leadership. She's the creator of the Curiosity Code Index and a leading voice on the future of work.Topics explored in this episode:(05:10) The Curiosity Crisis*Why curiosity declines as we age*How lack of curiosity hurts innovation at work*The four fear-based factors that suppress curiosity: fear, assumptions, tech, and environment(12:50) Formula 1 Efficiency vs. Hospital Mismanagement*What happens when you bring in outside perspectives to improve your broken systems *How far would people go to blindly follow rules? (16:50) How Leaders Kill Curiosity*Common leadership habits that discourage curiosity without realizing it*The difference between curiosity and chaos: structure still matters(31:30) Can Curiosity Be Measured?*There is science behind measuring curiosity with the Curiosity Code Index(35:10) Coaching Curiosity into Leadership*Practical ways to coach and develop more curious thinking*The link between curiosity and emotional intelligence(40:50) The ROI of Curiosity*Curiosity isn't just nice to have, it brings in real revenue growth.Thanks to Dr. Diane Hamilton for being on the show!Connect with Diane on LinkedIn: https://www.linkedin.com/in/drdianehamilton Learn more about her work: https://drdianehamilton.com Get her book: Cracking the Curiosity Code – https://drdianehamilton.com/cracking-the-curiosity-code-bookBill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover Scaling Up...

Earlier this month, we hosted our second annual CreatorIQ Connect Europe in London. 800 marketers, including more than 200 CEOs, CMOs, founders and VPs across 436 different brands and agencies from 17 countries joined us to learn and connect around the power of creators in transforming business. We are witnessing a fundamental shift in how trust is built, how culture is shaped, and how communities are formed, and the ecosystem and investment around creators are rapidly scaling. Creator marketing is not just surpassing traditional advertising—it's now outperforming other digital marketing channels, such as search and social media ads. And, crucially, EMEA is taking a leading role in this transformation. For the first time ever, EMEA is projected to outspend the US in creator marketing across key sectors. Their audiences are some of the most engaged and creative in the world and, with over 200 countries, 2,000+ languages, it's a cultural melting pot driving authentic and diverse storytelling. We started CreatorIQ Connect because we realized the leaders and community in this industry are changing marketing from the inside out. It's also a gathering place for some of the smartest, most generous people in the business. We'll be publishing all of the great content from 46 speakers across 16 sessions. In the meantime, here are a few quick thoughts from speakers and experts who were there on the ground with us in London. In this episode, you'll learn: Why EMEA is outpacing the U.S. in creator marketing investment, and what their approach to earned attention can teach global marketers about results. How leading marketers are rethinking ROI by tracking conversation quality, not just reach or likes. What it takes to scale creator programs across markets without losing the personal connection, as well as the platforms, tools, and team mindsets that make it possible. Connect with the Guests: Ashton Wall's LinkedIn - @ashton-wall-marketing    Alison Hollingsworth's LinkedIn - @alison-hollingsworth-439028a  Kahlea Nicole Wade's LinkedIn - @kahleawade Fleur van Sambeeck's LinkedIn - @fleurvansambeeck  Kate Langan's LinkedIn - @kjlangan   Nate Harris's LinkedIn - @nateonawalk   Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

What You'll Learn:Why orchestration platforms are the future of 3PLs, and how they outperform legacy WMS systems.The real ROI of small automation solutions for 3PLs with low upfront costs.How to evaluate fulfillment tech and avoid costly pilot mistakes.What the Greenfield vs. Brownfield debate means for your automation strategy.Why incremental scaling is the best approach for implementing automation in 3PLs.How AI and robotics are transforming the supply chain and fulfillment operations.Key takeaways from Promat and other industry conferences on next-gen warehouse tech. Highlights: [00:00:00] – Introduction to the episode & guest introductions[00:06:13] – The evolution of decision-making with AI[00:10:30] – Why orchestration-first is replacing WMS in modern warehouses[00:13:52] – Evaluating fulfillment tech and avoiding common pitfalls[00:18:10] – The ROI of small-scale automation for 3PLs[00:30:00] – Greenfield vs. Brownfield for automation—where should you start?[00:34:32] – Closing thoughts on smart scaling and what's next for 3PLsQuotes: [00:06:39] “So I can spend 10%, 15% of my time compiling, and theoretically 80% of my time thinking. And that's going to be a game changer for us as an industry.” — Will O'Donnell[00:10:56] “The warehouse of the future is automation, robots, and an orchestrator. Not just a WMS.” — Erhan Musaoglu[00:19:18] “Innovation happens when you remove constraints. And a lot of constraints are self-imposed.” — Will O'Donnell[00:27:00] “Don't underestimate the simple solutions that are usually the best.” — Marv Cunningham  About the Guests: Will O'Donnell — Global Head of Corporate Development at Prologis & Managing Partner of Prologis Ventures. Will leads investment into emerging supply chain tech with a macro lens on real estate and fulfillment convergence. https://www.linkedin.com/in/will-odonnell-553aa0a/Marv Cunningham — Global Head of Operations, Essentials at Prologis. Formerly of Amazon and GXO, Marv brings deep operational expertise and a track record of warehouse optimization at scale. https://www.linkedin.com/in/marvcunningham/Erhan Musaoglu — CEO of Logiwa. A serial WMS builder, Erhan now focuses on orchestration-first fulfillment software that integrates robotics, AI, and warehouse logic. https://www.linkedin.com/in/erhanmusaoglu/ Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

This week, we're sharing something special: Michael's full talk from the 2025 Urgent Care Association (UCA) Conference in Dallas. Titled The Front Desk Evolution, this session was standing-room-only and sparked conversations that continued long after the conference ended.In this high-impact presentation, Michael makes the case that the front desk is not just a cost center—it's your clinic's most underutilized sales team. From phone scripts to objection handling and AI-enhanced booking tools, this session is loaded with actionable strategies you can take back to your clinic immediately.If you're ready to stop leaving thousands of dollars in missed appointments on the table, this is the episode for you.

AI went boom this week.

Restaurant tech isn't just about bells and whistles—it's about ROI. And no one understands that better than Jeremy Julian. With nearly 30 years in restaurant technology and operations, Jeremy has helped thousands of restaurants plug into tools that actually make life easier and businesses more profitable. In this episode, we explore how to audit your tech stack, which systems give you the biggest return, and the smartest ways to implement change without overwhelming your team. If you've ever wondered where to start—or restart—this conversation will save you time, money, and headaches. To dive deeper into restaurant tech and the future of hospitality systems, check out his podcast, Restaurant Technology Guys, or visit https://restauranttechnologyguys.com.____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:Yelp for Restaurants PodcastsRestaurant expert videos & webinars

Hey mama—are you stressed? Like, REALLY stressed? And doing everything you're supposed to without any results? Then this one's for you. In this week's show, Laura sits down with Kama, a Yummy Mummy alum who traded constant overwhelm and stress-eating for confidence, calm, and radical self-love.Kama is a full-time financial advisor, wife, and mom of two who spent years doing “all the right things”—macro tracking, 60-hour work weeks, constant workouts—but still felt stuck in a cycle of weight loss and regain. In this heartfelt and honest conversation, she shares how the Yummy Mummy Experience helped her finally break free.You'll hear how she went from waking up dreading the day to becoming the calmest, kindest version of herself (yes, even at pizza parties). And if you've ever hated journaling? Kama was there too—but now it's her secret weapon. This episode is full of mic-drop moments, including a powerful story about a number on a scale, a comment from her husband, and a self-love response that'll shift your whole perspective.Listen in to hear:- The difference between *hard* work and *heavy* work (and why one fuels you and the other drains you)- Why journaling worked for Kama—even as a busy, skeptical mom- The real reason willpower and macro counting never gave her lasting results- How the Yummy Mummy method helped her drop 30+ pounds and love who she sees in the mirror- Why it's not about food being the focus anymore—and how that creates real freedom- How investing in herself (yes, even financially!) gave her the ROI of a lifetime- How Kama's calm has rippled through her whole family—and what she's teaching her kids nowIf you've ever wondered whether true change is possible while living a full, busy life—this episode is your proof.✨ Ready to be our next success story? Book your free consult now: lauraconley.com/loseYou're not “too busy,” you're not “too far gone,” and you're not alone. Let's do this—together. Hosted on Acast. See acast.com/privacy for more information.

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a personal brand strategist and messaging expert with over a decade of experience helping thought leaders, authors, and speakers amplify their voices and step into greater visibility. She's known for her ability to reflect back the brilliance of her clients, putting words to their ideas in a way that sparks action and creates lasting impact. As the CEO and Founder of Raised Voices, she specializes in positioning experts for book launches, speaking opportunities, and platform growth, especially those looking to pivot into the next level of thought leadership. With a signature process that combines storytelling, digital strategy, and sharp insight, she helps her clients shape messages that truly move people forward. Originally from the U.K. and now based in the U.S., she brings a global perspective to her work and is the author of “A Power of Your Own.” She's also the host of the podcast We're Speaking, which was created to level the public speaking playing field by offering world-class advice to rising voices. Please join me in welcoming Nikki Groom.  In this episode, we discuss the following:

In this conversation, Peter Michael shares his remarkable journey from a marketing professional to a successful real estate agent in the Miami market. He discusses the importance of understanding marketing as a core component of real estate, his strategies for building a network in a new city, and how he approaches real estate as a business. Peter emphasizes the significance of intentionality in networking, tracking business metrics, and evolving marketing strategies to target high net worth individuals effectively. His insights provide valuable lessons for aspiring real estate agents and entrepreneurs alike. In this conversation, Peter Michael discusses his approach to real estate, emphasizing humility, the importance of client relationships, and the challenges of property management. He shares insights on developing a niche in Airbnb investments and the significance of creating a seamless experience for clients. Additionally, he highlights the necessity of building a personal brand in real estate and provides an update on the current trends in the Florida market.TakeawaysYou don't need to sell a high cap rate to lure in investors.You can sell to people who want a funvestment.Marketing is the core of everything in real estate.Transitioning into real estate requires understanding the conversion process.Building a network in a new city involves hustling and leveraging marketing skills.Real estate should be approached as a business, knowing your numbers is crucial.Intentional networking can lead to better opportunities and results.Time management is essential; prioritize activities that yield ROI.Evolving marketing strategies is key to staying relevant in the market.Targeting specific demographics can enhance marketing effectiveness.Understanding the sales cycle helps in planning and executing strategies.Most agents lack the knowledge of their business metrics, which hinders success.Moving silence, it's an underrated skill.Why property management sucksYou need to find a way to take some friction out.You could be the worst realtor and have the best brand.Florida prices are going to finally come down due to more inventoryConnect with Peterhttps://www.instagram.com/whoispmb/https://thepmbgroup.com/The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.

Graphic designers love to blame AI, cheap clients, and garbage logos for the downfall of the industry. But what if those things are actually your biggest opportunity?While most designers are panicking about race-to-the-bottom pricing, automation, and template trash flooding the market, a small percentage are flipping the script and using it all to their advantage.In this episode of The Angry Designers LIVE at Creative South, we sit down with two of the most popular Logo Designers; Allan Peters and James Barnard, to break down how designers can not only survive this chaos but dominate it.From navigating Fiverr clients to using social proof as ROI, to the real debate between one-concept versus 15-concept logo presentations, this episode delivers brutal truths, tactical gold, and industry insights straight from two legends who have been through it all.By the end of this episode, you'll learn how to:• Flip cheap work into long-term high-ticket clients• Build authority while others build excuses• Create logos that stand the test of time while others chase trends• And turn AI into a tool, not a threatThis isn't about fear. It's about fire.It's time to stop blaming the game and start mastering it.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Not seeing results from your Chamber membership? This episode breaks down how to get more from every event—through smarter networking, strategic introductions, and clear messaging that drives sales. Learn how to track ROI, leverage committees, and turn your Chamber presence into a real business asset. Stop blending in. Start closing more.

Employee turnover is expensive—and preventable. In this episode of Behind The Numbers With Dave Bookbinder, we're tackling the hidden costs of turnover and the ROI of investing in your people. Dave is joined by Francie Jain, founder of Terawatt, a B2B marketplace for group coaching that Francie describes as “Airbnb for executive coaching.” Francie unpacks how scalable group coaching can help organizations drive learning, build psychological safety, and improve employee retention. The conversation explores the measurable and intangible impacts of turnover and burnout—and why professional development is the key to tackling both. You'll learn: How to calculate ROI on learning and development initiatives Why burnout is an organizational issue—not just an individual one Real-world examples of how coaching drives financial and cultural gains How leaders can foster engagement, empowerment, and better communication If you're looking for actionable ways to improve employee experience while improving your bottom line, this episode is for you. ----more----About Francie Jain: Francie Jain believes supporting people to achieve their potential creates a ripple effect for every community. After a career in alternative asset marketing (match-making for hedge funds), she became obsessed with the lack of professional support for individuals at crossroads. She founded Terawatt to make it easy to be great.   Terawatt is Francie's third for-profit endeavor. Before Terawatt, Francie founded a community that helped people with career change, Nxt Chptr, and prior to Nxt Chptr, a third party marketing consultancy, West River Partners, that raised capital for Emerging Markets-based equity hedge funds. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google's Nest, Airbnb, and Yumi. Caitlin's work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelling.  In this episode… Marketing isn't just transactional; it requires building emotional resonance with customers through memorable experiences with a brand. It's easy to sell a product, but how do you sell a lifestyle, a sense of identity, or even a community? How can companies balance bold creativity with performance and data-driven ROI? Brand builder and creative marketer Caitlin Choate believes that connecting with customers emotionally begins by designing marketing that mirrors real-life human experiences. She recommends leveraging user-generated visuals, generating stories that emphasize emotional connection over product specs, and integrating creative, data, and performance teams. Caitlin also highlights the value of running measurable, high-reward experiments to foster brand growth and category domination. In this episode of the Up Arrow Podcast, William Harris converses with Caitlin Choate, Global Head of Marketing at Boatsetter, about turning product transactions into lifestyle-driven brand movements. Caitlin discusses brand versus performance alignment, using PR and influencers as a storytelling medium, and why cultivating serendipity can catalyze unexpected career opportunities.

Joining us for this episode is Leanne Jefferies, Vice President of Strategic Accounts at OEC. Leanne has been on the front lines of OEM certification for years and brings a unique perspective on how shops can not only achieve certification—but truly leverage it as a strategic business advantage. We'll talk about how certifications have expanded from luxury-only to mainstream, how they're adapting for the EV era, what the investment and ROI really look like, and how certified shops can better serve consumers, insurers, and their own teams. Connect with Leanne: Social: https://www.linkedin.com/in/leannejefferies/ OEC's Certified Repair Network (CRN): https://oeconnection.com/products/oec-certified-repair-network/ Collision Performance Network (CPN): https://oeconnection.com/products/cpn/ Canadian OEM Certification – Certified Collision Care:  https://certifiedcollisioncare.ca//canada Electric Vehicle Handling Qualified (EVHQ): https://oeconnection.com/products/evhq/ CRN Coaching:  https://oeconnection.com/products/quality-coaching/     This episode is sponsored by: asTech asTech is dedicated to safety, precision, and innovation in vehicle diagnostics. With industry-leading scanning and calibration solutions, asTech ensures every repair meets OEM standards, enhancing safety and customer satisfaction. Continuously testing and scanning new vehicles, asTech refines its technology to stay ahead of modern repair challenges. A tool stack covering 40+ brands and a network of 400+ ASE and I-CAR certified technicians provide fast, accurate diagnostics that maximize efficiency. asTech—driven by precision, powered by safety. Visit https://astech.com/ today or call 1-888-486-1166.

Started in the late 1980s by Sandy and Paul Arnold, Pleasant Valley Farm in Argyle, New York, helped innovate and share winter growing techniques that lengthened local food season on many market farms. After decades of selling at farmers markets, during the pandemic they switched to online sales only out of necessity. Listen to this interview with their son Robert Arnold to find out how they made the transition on short notice, why they never went back to farmers markets, and tips from how they manage their 100% online sales.We also get some tips from the farm, including an innovative method for long-term storage of head lettuce. In addition to growing up and working on Pleasant Valley Farm, Robert has his own business called Smart Farm Innovations that helps farmers automate tasks around the farm. Robert tells us how and what processes farmers are automating to save time and gain peace of mind. Connect With Guest:Instagram:@pvfproduce@smartfarminnovationsWebsite:http://pvfproduce.comhttps://www.smartfarminnovations.com Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Sumisansui is Japanese irrigation brought to you by Wetterfrosch Farm Tools. Sumisansui is a proven tool that is highly adaptable for farms and gardens of all sizes. It is quick and easy to deploy, has a broad, rectangular coverage area and uniformly waters multiple beds at a time. It operates on low water pressure, has multi season durability and is exceptionally gentle on seeds, plants and soil. Learn more at wetterfrosch.farm. Farmhand is the all-in-one virtual assistant created for CSA farmers. With five-star member support, custom websites, shop management, and seamless billing, Farmhand makes it effortless to market, manage, and grow a thriving CSA. Learn more and set up a demo with the founder at farmhand.partners/gfm. Harnois has been pioneering greenhouse design since 1965, working with farmers across North America to deliver turnkey greenhouse solutions. Designed to withstand high snow and wind loads, their greenhouses optimize brightness, boost yields, and offer a rapid ROI. And in 2025, they're introducing a new tunnel starting at just $2 per square foot- and as a GFM listener, you'll receive an exclusive 5% discount on all new structures at Harnois.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

With the announcement that SorareData will shut down on June 5, many Sorare managers are wondering: What now? In this live stream, Laird and Harry Trades discuss how to keep playing — and thriving — on Sorare without the tools we've relied on for years.We'll cover:• How to build and manage lineups manually• Where to find reliable player stats and fixture data• New strategies for market scouting and ROI tracking• And how this shift might actually improve your gameplayWhether you're a seasoned Sorare veteran or just getting started, this is the conversation you need right now.

Over the past few years the cost of living is really biting, with grocery shopping, electricity prices, and fuel prices coming under close scrutiny. Thankfully Pick a pump, a new free app, which is available on the App Store and the Google Playstore will help. Pick a pump compares fuel prices in petrol stations in Northern Ireland, the Republic of Ireland and the UK. Ronan recently caught up with Joel Gray the developer of Pick a pump.Joel talks about his background, how he developed Pick a pump, why Pick a pump has no ads and more.More about Pick a pump:It's a free app that helps drivers compare fuel (petrol/diesel) prices across petrol stations in NI, ROI, and the UK.Some main features include:Station services and contact infoMy Garage section with MOT/NCT infoTraffic WarningsTraffic camera feeds (for premium users in NI)Favourite Stations (premium)eCharger support

Veillée à l'Eglise de la Madeleine à Paris pour le congrés "Filles de Roi " à l'Eglise de la Madeleine à Paris

Our guest for Episode 80 is Taylor Jones, VP of Sales, CoLab Software. With over a decade of sales leadership experience, including roles at Salesforce, Zip Intake-to-Procedure, and as a Founder of BlackArrow, Taylor brings a sharp perspective on coaching, performance, and building high-performing sales teams. In this episode, Ross and Taylor discuss the power of data-driven coaching, how to maximize the ROI of time, and what it takes to build a collaborative culture without ego. 

In this conversation, Brandon Turner shares his journey from a blue-collar background to becoming a successful real estate investor and entrepreneur. He discusses the importance of focusing on one's primary business before diversifying into real estate, the various ways to make money in real estate, and the significance of personal branding. Turner also highlights the challenges faced by many real estate educators who may not actively invest anymore and emphasizes the importance of trust and commitment in both personal and professional relationships. The discussion touches on the mindset of wealthy individuals and their desire to give back to the community, as well as the need for entrepreneurs to stay focused on their business growth and stability.    Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Real Estate Dilemma   02:54 Brandon Turner's Journey into Real Estate   06:06 Understanding Real Estate Investment Strategies   08:59 The Mechanics of Real Estate Profitability   11:57 The Role of Personal Branding in Real Estate   14:51 The Guru Cycle in Real Estate Education   18:09 The Importance of Trust and Commitment   21:06 Navigating the Challenges of Entrepreneurship   23:51 The Mindset of Wealth and Giving Back   26:56 The Power of Focus in Business   30:07 The Importance of Business Growth and Stability   33:22 The Plague of Mediocrity   37:17 Building a Personal Brand to Attract Talent   39:28 Hiring Strategies for Success   42:02 Navigating Entrepreneurial Challenges in Hiring   44:31 Investment Strategies and ROI   48:12 Raising Capital in a Competitive Market   51:08 Leveraging Personal Branding for Growth   53:38 Common Pitfalls in Building a Personal Brand   58:23 The Key to Consistency and Success    

Hello Sunday is a skincare brand on a mission to make SPF a daily essential, not just a beach-day afterthought. Founded by Amy Ford after spending years under the intense Australian sun, the brand was born from her realization that sun protection is crucial year-round—even on cloudy days in the UK. Amy returned home with a clear vision: to create affordable, effective SPF products that combine skincare benefits with broad-spectrum protection. She teamed up with a dedicated group of skincare lovers and formulation experts to bring that vision to life. Hello Sunday's formulas are designed to fit seamlessly into any routine, promoting healthy, protected skin every day because every day is a SUN day.In this episode, Amy also discusses:The risk of exposure to UV rays even at low levelsBeing new and different merging skincare and sun careExpensive doesn't mean betterWhy using SPF is the #1 thing you can do for your skin to age healthily Entering in the US in Sephora and growing in this marketWe hope you enjoy this episode and gain valuable insights into Amy's journey and the growth of www.us.hellosundayspf.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Hello Sunday at www.us.hellosundayspf.com and on Instagram at @hellosundayspfRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Tap into the blueprint that turned Shayna Rattler-Davis' podcast into a six-figure business. From shorter episodes and strategic batching to brand positioning that lands corporate contracts, Shayna shares the exact shifts that made her show a top 3% success. Don't miss the real strategy behind podcasting with serious ROI.   WHAT TO LISTEN FOR The surprising impact of shortening episode length Why your podcast must have a business model A simple research strategy to find out what your audience wants  5 overlooked ways to monetize your expertise How to position your podcast brand for high-paying corporate deals   RESOURCES/LINKS MENTIONED Answer The Public Listen Notes   ABOUT SHAYNA DAVIS Shayna Rattler-Davis is the Media & Money Mentor behind The Influence Economy podcast, an award-winning show ranked in the top 3% globally with 165 episodes, and helps women entrepreneurs build million-dollar multimedia empires with podcasting at the core. Featured in over 500 media outlets and author of several books, she teaches her audience how to turn visibility into profitability by landing corporate contracts, securing sponsorships, commanding high-paid speaking engagements, and scoring traditional book deals so they can create scalable business models instead of chasing ads and merch.   CONNECT WITH SHAYNA Website: Shayna Davis Podcast: The Influence Economy Podcast | Apple Podcasts and Spotify Facebook: Shayna Davis Instagram: @shaynarattlerdavis LinkedIn: Shayna Rattler Davis   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

Discover powerful strategies to maximize your rental property returns and minimize costly vacancies. Learn how top investors are transforming their approach to property management, from tenant retention techniques to smart staffing solutions. Key Insights: Master the art of keeping great tenants and reducing turnover Understand when to scale your property management approach Explore innovative investment opportunities beyond traditional real estate Market Trends Spotlight: Rental demand is on the rise Emerging investment options offer unique wealth-building potential Strategic diversification is key to long-term financial success Explore alternative investment opportunities like sustainable teak forestry - a generational wealth strategy that offers: Low entry point Long-term growth potential International diversification Whether you're a seasoned investor or just starting out, these insights will help you make more informed, profitable real estate decisions. Resources: Learn more about the teak tree investment opportunity at Gremarketplace.com/teak Show Notes: GetRichEducation.com/555 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, learn how to reduce a giant operational expense that you'll have over time your tenant vacancy and turnover, including how many units you must own before you hire your own on site property manager as your employee. Whatever happened to agent commissions in light of last year's NAR settlement, then a timely update on teak tree investing today on Get Rich Education.   Mid South home buyers. I mean, they're total pros, with over two decades as the nation's highest rated turnkey provider. Their empathetic property managers use your ROI as their North Star. So it's no wonder that smart investors just keep lining up to get their completely renovated income properties like it's the newest iPhone. They're headquartered in Memphis and have globally attractive cash flows and A plus rating with the Better Business Bureau and now over 5000 houses renovated their zero markup on maintenance. Let that sink in, and they average a 98.9% occupancy rate, while their average renter stays more than three and a half years. Every home they offer has brand new components, a bumper to bumper, one year warranty, new 30 year roofs. And wait for it, a high quality renter. Remember that part and in an astounding price range, 100 to 180k I've personally toured their office and their properties in person in Memphis. Get to know Mid South. Enjoy cash flow from day one. Start yourself right now at mid southhomebuyers.com that's mid south homebuyers.com   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Welcome to GRE from Manchester, New Hampshire to Manchester, England and across 188 nations worldwide, I'm Keith Weinhold, and you are back inside one of America's longest running and most listened to shows on real estate investing. This is get rich education. What's all that stuff really mean? I'm just another slack jawed and snaggletooth podcaster, a shaved mammal with a microphone. I'm joining you from here in London, England this week for the first time ever on the show. More on that later. Let's talk about reducing the biggest operational expense that you're ever going to have as a real estate investor, at least the one that you can exert a good measure of control over. That is reducing your tenant vacancy and turnover, that constant menace. Now, I suppose you might say that property tax is your biggest ongoing ops expense, but you've got less control over your property tax rate. So yeah, we're talking about increasing your net income by lowering your VIMTUM operating expenses. Vacancy is the V in that acronym. This is big because this can make or break your ability to have your property create positive cash flow and getting tenant turnover right both increases your income and reduces your expenses. It is springtime currently, and it's soon going to be summer, so it is the right time to talk about this. It's when there is more tenant turnover. The goal here is for you to really move the dial in increase the likelihood that your tenant is going to renew their lease. Now, sure if your tenant gets a new job out of town, they're going to move out. But if they're moving because of too many maintenance issues, well then that's something that you could have fixed. The average tenancy duration in the US over time is two to three years. And of course, that's going to be longer in single family rentals and shorter in apartments. And how long your tenant stays is driven by three factors, the price of your unit, the quality of your maintenance and the quality of your management. Let's say that your tenant moves out. To be conservative, that your vacancy period is two months between tenants. Okay, that's the turnover and the time to lease. It two months is a somewhat longish vacancy period. But come on, it happens sometimes, especially if you're going to make upgrades between tenancies and you're busy with other things in your life, if you have a move out every year at that rate, well, that is too often. That would amount. To a vacancy percentage of 14% you might think it's 17% but it isn't, because it's a 12 month vacancy plus two vacant months, all right, but if instead that tenant moves out every two years, that's just 8% vacancy, and every three years that's just 5% vacancy. Of course, if you keep your vacancy period to only one month rather than two, you can have all those numbers. You can really see how you are increasing your income by retaining the tenant. The most vital thing for you to keep in mind is that fast quality maintenance and good communication are by far the best forms of customer service that a property manager can provide, so prompt, quality maintenance. That's a retention strategy. Being a proactive helps. One strategy you can engage in is to reach out to the tenants two months before their lease is set to renew, and that's the time to give them the new lease price and ask them if they intend to stay. If they say, No, they're not, ask them why. And occasionally, you can sway them if there's been a misunderstanding in your relationship, for example, a lingering maintenance issue that hasn't been addressed, and perhaps they didn't bother to contact you about that, if nothing else, I think I mentioned this to you one time before offering a small reward, like a gift card helps. I mean, creating this sense of reciprocation is really one of the best retention tactics out there, even if the items being reciprocated aren't anywhere near equal value, like the value of a 12 month lease versus you giving them, say, a $50 gift card now, say you've tried those strategies, and none of that works, and your tenant does decide to leave, perhaps 45 days from now, but you know that you've got time in your life to turn over the unit now, and You know that you're going to be really busy with other things in 45 days. One thing that you can do then is shift your strategy to pay the tenant. Say you can pay them as little as 10 or 20 bucks a day to leave early. This way they'll vacate during a period where you've got the time to devote to the vacancy and the turnover and the showings to prospective new tenants, and that way, it's not going to linger vacant as long now, a technique like this is a little similar to an eviction, where if a tenant has violated their lease or becomes non paying, without you having to go through the length of Your court driven formal eviction process, you can pay them a lump sum to leave early. Hopefully that's not your situation, but that can come up. And I think you've heard of it before. This is known as the Cash for Keys strategy. That means to get a tenant that's made some violation against their lease, and you want to have them vacate the unit sooner. This means that you get the keys in your hand and the right to enter when you pay them to leave, rather than having to go through the not so fun eviction process and see a tenant wants to avoid a formal eviction as well, because that goes on their record, and then it can make it tough for that tenant to get rental housing elsewhere. But I dislike the Cash for Keys strategy in order to hold off from a formal eviction, because what that does is that rewards a person that violated a lease, although we know that that might also shorten your economic vacancy period, and it could actually be economically beneficial to you, Cash for Keys. It's just not ethical, though. I know it might be tempting for you, the landlord, the cash for key strategy. It rewards societally immoral behavior. Now, of course, you might be using a professional property manager that does all of this stuff for you, like I do today, but still, these are often the best practices for your manager. And I started out self managing, just like a lot of real estate investors do in the beginning, and that's where I learned strategies and techniques like this for reducing your tenant vacancy and turnover. Now, here's a really interesting question that you may not have had to ask yourself yet, but you may down the road, if you've grown your portfolio to a certain size and you're serious about reducing your vacancy and turnover expense, it might be time to ask yourself one big question, and that is for your management and maintenance. Should you use contractors, or should you start to hire your own employees? Now, if you have a small portfolio, it won't be enough work for you to keep an employee busy, so you should go with contract. Contractors. On the other hand, if you have an apartment complex with on site property management, I would definitely recommend having a make ready crew on site, because it's just so easy for them to get to and from a job site. Now, you should still maintain relationships with contractors as a backup, of course, and you should also have specialists like plumbers, electricians and HVAC people ready to call now, most investors are small and they use off site management, but if you grow big enough someday, or maybe it's two day, the important point about employees is that you really need to stay on them, because every extra hour costs you. You don't want anyone out there who's thinking that speed isn't essential, because they're like, ah, you know, I get paid by the hour. Contractors, on the other hand, they quote you or your manager a job up front. So while an extra day hurts because it's one more day you can't lease the unit, it hurts less than it does if you have your own employees. One problem with contractors is they often can't start right away, and this tends to be more true if you're self managing. See if you use a professional manager. They might have their own in house people so you can leverage their employees without having to manage employees yourself, even if your manager brings in an off site contractor, like an electrician or a plumber. Well, that contractor probably gets a lot of business from your property manager, and they have some sense of loyalty to your property manager, therefore, they're incentivized to show up on time faster than if you're trying to self manage, say, your small portfolio of five properties, and you or your tenant are the ones that call the electrician or the plumber. Well, those contractors are going to be less likely to prioritize you and your infrequent requests, and this is just another reason that I like to employ professional management and not self manage. Now, virtually no new real estate investor is going to hire their own employees, and most are never going to at all. All right, but how do you know? How would you know when it's time to hire your own property manager or your own contractor, and have them on your own payroll and you are their boss, if you've got under 20 to 30 units, all right, typically third party property management or self management with contractors, that's going to make more sense, because having a full time, dedicated employee, it's just not financially justifiable. Below 20 or 30 units, you're not going to be able to keep that employee busy. And I'm generally talking about if you have one apartment building here, or a bunch of single family rentals, only if they're in small, close proximity to each other. What about if you grow up to 30 to 60 units? All right now you're in a gray area. If the property is something that's pretty management intensive, like high turnover, or you own an older building, or you generate a lot of work orders, or you're in a challenging area. Well, at 30 to 60 units, you might justify a part time on site person. So how that could practically work in this 30 to 60 unit gray area, what you can do is have a resident manager that gets free rent, plus perhaps a small stipend from you. Okay, so that's a strategy that you can play in this gray area zone. That way they can be responsive to tenant requests, and you can keep your vacancy and turnover costs down. All right, how about when you're going even bigger and you reach 60 to 100 units. Now you're in the range where a full time on site manager or a maintenance person, starts to make financial and operational sense, because here it's 60 to 100 units. Your staffing model, it might be that you have one full time manager, they do the leasing, the tenant relations, in the admin stuff, and you'll also have a second person, a full time maintenance tech if they're needed, all right? And the final tier here, if you reach more than 100 units, oh, okay, now it is standard for you to have a full on site team. You could be in the hundreds of units. So we're talking about a property manager, a leasing agent, a maintenance lead, a groundskeeper and sometimes also a part time assistant manager. So that's it. That's the hierarchy of how, based on your portfolio size and where they're located, how you can serve tenants well and reduce your vacancy and turnover expense. Yes. All right now, what are some things that can shift those thresholds, those unit counts? Well, high rent or luxury buildings, they often need on site staff at a smaller unit count, very low rent or section eight properties, they may need more intensive oversight, buildings that have amenities, like some of these newer apartment buildings that have a pool and a gym, okay, that can trigger some more staffing needs. And if you own multiple properties that are nearby to each other, well, then you can share employees across those properties. And you've got to look at local labor costs in places like New York City, northeastern New Jersey, parts of New England, Miami or LA, those high cost places. Then breaking even on staffing. That probably takes a bigger property than those numbers that I talked about. But here, we tend to invest in those investor advantage areas, the inland northeast, the South, in the southeast, in the Midwest. Now, if you've got, say, even 50 smaller properties, but they're scattered all over the place, in multiple states, well then of course, you're not going to hire employees. A good general metric to leave you with here is that one on site employee for every 50 to 80 units that you own in the same area, that is common, that is a common industry practice in market rate multifamily apartments right now, these are pretty timeless strategies I've been talking about with you here.    As for what's happening in The market lately, I continue to slowly get more optimistic about the long beleaguered apartment market. A few weeks ago, I talked about how there's finally been greater apartment rent increases, although those rent increases are still historically low. What recently we learned that apartments are seeing a longer duration of tenancy and today, per real page, every single one of the 50 largest apartment markets has posted month over month occupancy gains, and then that's somewhat commensurate with what we're seeing on the one to four unit side, because the home ownership rate has fallen. It just fell from 65.7% down to 65.1 quarter over quarter. Now that doesn't sound like much, but that's actually a substantial drop in the home ownership rate in just one quarter. And fewer homeowners means more renters. So this basically means that the percent of Americans, renting has gone up because you just take the flip side of those numbers. So the rentership rate has essentially risen from 34.3 up to 34.9 in just one quarter. Something that completely makes sense, because we all know that home ownership affordability, especially for that first time, home buyer is lower, more renters. Is good for rental property owners. It's bringing more rental demand, more occupancy and more future pressure on rising rents. Now I want to follow up with you on a story from last year that made a lot of waves in the larger real estate world, but not so much for real estate investors. You surely remember this. That is the NAR settlement that a lot of people thought would result in lower real estate agent fees. Lowered commissions were coming. That's what everybody thought last year. Stories about that were all over the place that realtor fees are about to shrink. What's happened since then? Well, not much realtor fees, they still haven't fallen in any significant way, although the settlement was more than a year ago and this went into effect nine months ago. So to back up for a moment, in case you missed it, what happened is that a group of sellers accused the NAR, the National Association of Realtors, of inflating home costs by letting buyer side and seller side agents communicate about commission rates on the MLS home database, which only agents can see. And a jury agreed, so the NAR settled the lawsuit for over $400 million in damages, and it barred agents from sharing commission rates on those MLS databases. So that was a huge change that was expected to extinguish the globally high five to 6% realtor fee in the United States, because global averages are between one and 3% so as a result, the US real estate industry, they were bracing themselves for up to a 30% drop in the commissions that Americans pay annually in fees. But the new rules. Things have been nothing other than a big nothing burger. It only took a matter of weeks, really, for most agents to realize, you know, what did the agents do? They just simply moved their conversations off the NAR website and over to phone, text and email. That's it. Yes, that's all they did. So since that time, the average commission for buyers agents has barely budged. It ticked down less than 110 of 1% so for example, it ticked down less than 500 bucks on a 500k home that's per Redfin. So agents still expect sellers to pay five to 6% now I'm not against agents. Not only can an agent guide you through the process, what they can do is get you a higher sale price than they could have otherwise, because they really know how to market and advertise your property and reach a greater pool of buyers, but their commission rates have hardly budged. And of course, here at GRE marketplace, we typically use a direct model where agent compensation isn't priced into your properties anyway.    To review what you've learned so far today, being proactive can help reduce your tenant vacancy and turnover expense and increase your income. Prompt, quality maintenance, that is a retention strategy in itself, as can having one on site employee for every 50 to 80 apartment units. And one year later, changes at the NIR really haven't reduced aging commissions appreciably. I'm coming to you from London, England today, taking in all the top sites, Buckingham Palace and watching the changing of the guard over there, Big Ben a Thames river cruise and the London Bridge, which is actually called Tower Bridge. The real estate transaction that I'm currently involved in here is paying $550 a night to stay here at a nice hotel in the center of the city. It's right near the Thames, kind of a steep rate, and I sure didn't have to stay right in the city center, where everything is more pricey. But that's the experience that I want to have. Next week, I'll bring you the show from Edinburgh, Scotland, where I'll be paying even more for a well located hotel right on the Royal Mile, and I'll tell you how much more then I am here to boost their economies, I suppose more next, including a really timely update. I'm Keith Weinhold. You're listening to Episode 555, of get rich education.    The same place where I get my own mortgage loans is where you can get yours Ridge lending group NMLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your pre qual and even chat with President Chaley Ridge personally while it's on your mind, start at Ridge lendinggroup.com. That's Ridge lendinggroup.com.    You know what's crazy? Your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back. No weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing. Check it out. Text family to 66866, to learn about freedom. Family investments, liquidity fund again. Text family to 66866.   Tom Wheelwright  24:21   this is Rich Dad advisor, Tom wheelwright. Listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  24:37   Welcome back to Episode 555, of get rich Education. I'm your host, Keith Weinhold, with an episode number like 555, you would expect me to go deep with you on real estate pays five ways, but we did that five weeks ago on episode 550 with your audio masterclass right here on the show today, we're talking about something with less upside. Than say that or the inflation triple crown, and instead on reducing your downside, vacancy and turnover expense, next week here on the show, I expect to sit down with a guest that's a highly regarded financier and author of a fairly hot new finance book, Christopher Whelan, and next week's show could get really interesting, because I've heard Chris say something about how real estate prices could fall back to 2020 levels. In my opinion, that is so many levels of unlikely that happening is about as likely as your grocery bills falling back to 2020 levels. So we'll see it could turn into a debate next week with Christopher Whelan and I. He is a sharp, well informed guy that also used to work at the New York Fed. That's next week down the road, longtime and former co host of the real estate guys radio show, Russell gray will join us again here, and we'll see what he's been up to in his post real estate guys, radio life that's coming up in a few weeks. Lots of great future content here, monologs, yes, those slack jawed monologs For me, repeat guests and new guests joining in as well. Back to this week now, there's an intriguing and potentially lucrative investment that we've discussed on the show here before, and I do have a timely and crucial update about it. A little while back, I sat down with the teak operations principle when we were in New Orleans together. These are yes, those Panama teak tree plantations that so many of you have already invested in. Yes. So as it is here. I am an American in London today talking about teak trees in Panama and I interviewed our upcoming guest here when we were in New Orleans together, the teak investment has a long time horizon, because trees have to grow. There's also a low cost of entry and no loans available. This is a real estate investment. You can own the land with the title to it and the trees that grow on top of them. Historically, teak returns have been five and a half percent, which doesn't sound like much, but see it grows in board foot volume at the same time that the unit price grows. And if inflation runs high over the next 25 years, your return might be higher. But the reason that we're discussing this now is because the principal, Mike Cobb here meeting with me, he is going to mention a price, and this is key two weeks from today, on June 9, the price for the teak parcels increases substantially. I'll tell you about that shortly. So for GRE followers, you can get locked into the lower price for just two more weeks. Here's my chat from a little while back with the teak tree investment principle, and then I'll return to bring you more.    Hey, did you know that you can own a quarter acre parcel of a producing teak plantation, you own the title to the land, and you get the growth in the trees. On top of that, this is something that you can do as an investor. And teak trees are a valuable hardwood that you own, typically in Central America. So there's a very low cost of entry to this investment, and that's what attracts a lot of people to it. And I am with Mike Cobb, the CEO. He's also the author of the new book how to buy your home overseas and get it right the first time. But Mike, a lot of people are interested in the teak investment because it is so approachable. Tell us about it. Give us a general overview.   Mike Cobb  28:42   absolutely, you know, thanks for having me on. It's always nice to be with you. We're, we're having some fun here in New Orleans, which is terrific, you know, yeah, the teak plantation is something that I envisioned back in 1998 so what's that like 26 years ago? Right? And in 1999 we planted our very first 100 Acre teak plantation. Because what we thought about at the time, which has now proven true 25 years later, is that, you know, I was either going to need the money in 25 years and be really glad I did this, or I wasn't going to need the money in 25 years and I was going to be really glad I did this. You know what? I don't really need the money now, but I'm really glad I did this. And 25 years comes. And I think that's been really the challenge for a lot of people looking at teak. They're just like, ah, 25 years. It's too long, but 25 years comes. 25 years will come, and you can either have planted the trees and be ready to take this huge windfall of return, or you won't be getting a windfall return. So I think that's the challenge, the mental challenge, I think maybe an average investor has, but I know you work with superior investors because they're paying attention to what you're writing, they're watching your podcast, they're reading your newsletter. You have far superior investors than I would say, the average investor. So I think this is a great thing for folks to check out.   Keith Weinhold  30:00   All right, so you're talking about the investment timeline, from the time a tea tree seed is planted until the harvest time that can feel like quite a while. You have been doing this over 25 years, and that is key when you as an investor go offshore or go overseas to have trust in a stable company that's been around for a long time. That's why, really, you're one of the few people that I work with who are outside of the United States real estate like the teak trees.   Mike Cobb  30:25   Thank you. Yeah, we've been around for 31 years. I've been working in the region. 31 our development company is 28 years old. Our plantation is now 26 years old. 25 with the trees, but we bought the land 26 years ago. But the bottom line, you're right and and the other thing that we should care about. And you brought this up earlier, when we're kind of chatting, is country, what country are you planting trees in that you got to wait 25 years for them to mature and harvest? By the way, the Panama. By the way, Panama, and of all the countries in the region where I feel the most comfortable as an investor, Panama's yet, because Panama's got the canal. And I know people say, oh, yeah, that's right. It's a vital strategic US interest. It's a vital world interest. The Chinese care about it as much as we do. The Europeans care about it. Anybody who wants commerce to happen cares about that canal being open. And so you've got this country, Panama, that has the canal stable, economically stable, politically stable. And when starting to talk about 2550 7500, year time frames, because you own the land, you get the harvest in 25 years, you replant, and then your children get the next harvest, and your grandchildren get the next harvest. It is truly generational wealth. Stewardship   Keith Weinhold  31:41   Panama is a little bit like investing overseas with training wheels on their well developed, first Central American nation. They even use the United States dollars. They do is that familiar? Absolutely well. But as the investors thinking about investing in teak plantations, just tell us about the properties of teak wood, of all wood types. Why teak? Tell us about the value there.    Mike Cobb  32:00   Yeah, teak has been grown in plantations, starting with the British back about 400 years ago. And so you've got centuries of plantation growing of teak as a crop, right? And so you've got this incredible longevity of information and things like that. And I know some of the stats off the top of my head, since 1972 the average price of teak lumber has has risen about five and a half percent a year over a 52 year period. Talk about track record, centuries of growing as a crop, right? 52 years as a lumber commodity. Look, people been using it to make ships. Its hardness is its most valuable characteristic is an extremely hard wood. It's resistant to rot fungus, so it's used in outdoor furniture, for example, right? Some of the stuff on the Titanic they pulled up from the bottom of the ocean, you know, chairs made a teak, right? Teak. But ship builders fine furniture, outdoor furniture and and they're cutting teak down. This is so important, they are cutting teak down eight to 10 times faster than anybody in the world is replanting it. So just imagine what that does to supply and demand and prices based on just basic economics, right?   Keith Weinhold  33:13   Yeah, that is some scarcity. That is a really good point. Tell us about what you're surely interested in. What do the investor returns look like.   Mike Cobb  33:21   Yeah. So you know, to own one of these quarter acre parcels, by the way, you said it before you own the land, you get title to the land you own the trees. $6,880 that's your that's your entry. Gosh. So for less than $7,000 you own a quarter acre of teeth trees that in 25 years projected returns. We all projections right about $94,000 a little over $94,000 so 7000 turns into $90,000 over 25 years, harvest, plant the trees again, and in 25 years, your kids or your grandkids will get the next harvest, and so on and so on. It is a powerful generational wealth stewardship. In fact, right now we have what we call give the gift of teak because look, you know, you got kids, you got grandkids. What are you gonna get them? Right? I mean, they got everything they want, presumably, right? You buy them a teak parcel, right? Buy that kid, buy that grandkid, a teak parcel. What a cool idea. Oh my gosh, in 25 years, you might be gone, right, but they're gonna get this big windfall, and they're gonna thank grandma or grandpa, right for for thinking of them 25 years into the future?   Keith Weinhold  34:27   Yeah? Oh, I love that. And you're so proud about what you do. You regularly offer investor tour so that they come and see the teak. But maybe you know, for you, the investor, you're wondering, okay, if you're used to investing in us real estate, you might be making two leaps here. You'd be going from residential real estate to agricultural, and you'd also be investing in a nation outside your home country. And when it comes to those sort of questions, I think any savvy investor asks, okay, what are the risks involved with this investment? Can you tell us about that?   Mike Cobb  34:59   Yeah, sure. Look, you've got political risk, country risk, political risk, which, I think again, of all the countries in the region, Panama, dollar, economy, canal, safe, stable. So the political risk is minimal. It's there. It's real. You know, fire risk is an issue, right? Trees burn. The good thing about teak is that after about year three, they're up. And you keep them trimmed, trim all the low branches off. So fire risk really drops incredibly low after about year three or four. But ultimately, it's about professional management. We have a company called Heyo Forrestal that we hired 25 years ago, 26 years ago, actually, to help us find the land, do the analysis of the land, make sure it was good for teak. And when you hire professionals, you get professional results. I mean, we stayed with this company for 26 years now, and the guy that we met early on, a little forestry engineer, is now General Manager and partner in the business. So we've watched that business grow up alongside ours at the same time. Those relationships, you know, Dolly Parton and Kenny Rogers have a song you can't make old friends. So here we are with Jacobo and some of the Luis that we've worked with for, you know, 26 years, and the relationships matter, especially in that part of the world, but professionalism and professional management is the key, and you have that alongside the relationships. Both are important.   Keith Weinhold  36:20   yes. So we're talking about how the property manager is such an important part of your team, and you think about your single family homes or your apartment buildings. And Mike here is talking about the importance of professional management, because teak trees need a little management and pruning, and sometimes there are thinnings which can give you some income so that you don't have to wait 25 years. Correct another way in which you might not have to wait 25 years for the full harvest cycle is at times you can buy trees that are, say, already seven years old, so you can only be waiting 18 years, or that are teens, so you might only be waiting 10 years, or some things about that, those are some of the options. But Mike, before I ask you if you have any last word, if you want to learn more about this, get some information, learn more about it, and learn how to connect with Mike's team. He is one of our GRE marketplace providers, and he's the owner of that company. You can do that at gre marketplace.com/teak, any last thing someone should know about teak before they consider investing? Mike?    Mike Cobb  37:16   Yeah, well, two things you mentioned the tour. So we do run discovery tours. We have one coming up in January, end of January, two days, we go out to the plantation, the teenage teat plantation, by the way, oak, which is eight or nine more years to harvest. Then we're going to the sawmill, because all of our logs go through a sawmill to convert to lumber, which enhances the return to the investor.    Keith Weinhold  37:36   Do the teens sleep until noon? Or can we visit them   Mike Cobb  37:38   and then they're on their phones all day If we're gonna go visit them. We'll wake them up and, like, get on their phones. But here's, here's the last parting word. I think it's scary for a lot of people. It is scary. You're going overseas, you're outside of, you know, residential you're going into a new industry. You're going to a new country. The reason this works for so many people, over 1000 now, have done this, is it's such a small bite, $7,000 and if that's maybe one or 2% of your portfolio, what I hate to say, put it on the table and roll the dice, but you'll be happy you did. I'm happy I did. It's a small bite, but that international diversification is so important. And then you put it in something that's absolutely not correlated to the market. It's not correlated to us real estate. I mean, in 2008 to 2012 when real estate was dying in the US, our trees just kept growing. So non correlated, non US, right? And non residential. I think that's the reason you want to take a little tiny piece of your portfolio and put it overseas in something like teak.    Keith Weinhold  38:42   We know over the long term that it has grown in value 5.5% a year, but at the same time, it grows in volume, in the amount of board fees you're getting a crease, an increase in both unit value and volume. It's really growing a couple ways. At the same time, you've had over 1000 different individual investors invest in the teak now, several dozen, maybe even more than 100 of those have been you the get rich education follower. So again, thanks for joining me, Mike. If you want to learn more, start at gre marketplace.com/teak. I'm Keith Weinhold. I'll see you next time.    Yeah, good information from Mike there again for GRE followers, that 6880 price deadline is Monday, June 9, and then it goes to 8680, that is a 26% price increase, and this is because land and planting costs have skyrocketed. And you know, I have long wondered about when they were going to change that same lower price that they've had for a lot of years. The provider recently added a sawmill to convert logs to lumber, and that enhances investment returns. So when you inquire for more info, you can ask about that, and that could very well put them above the 94k per part. Possible projected payout. Teak, hardwood, it just has some amazing physical properties. It's not your run of the mill. Backyard. Maple, it is a real asset. Think of it as a forest that fights back against Fiat and the provider reputation and continuity are almost impeccable. They've even had the same forestry manager, yeah, sort of like a property manager for trees, because trees take things like prunings and thinnings, the same manager for all 26 years of the teak operation. In the future, I might join one of their teak investor tours in Panama, and if I do, I'll be sure to let you know so that we can meet up that might even be a GRE exclusive tour. What you really need to know now is that, again, the lower price is good until Monday, June 9, to get started or simply learn more, visit gre marketplace.com/teak, that's t, e, a, k, until next week, I'm your host. Keith Weinhold, don't quit your Daydream.   Unknown Speaker  41:10   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC exclusively.   Keith Weinhold  41:34   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access and it's got pay walls and pop ups and push notifications and cookies disclaimers. It's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters. And I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read, and when you start the letter. You also get my one hour fast real estate video. Of course, it's all completely free. It's called the Don't quit your Daydream letter. It wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text gre 266, 866, while it's on your mind, take a moment to do it right now. Text, GRE to 66866.   The preceding program was brought to you by your home for wealth, building, getricheducation.com  

Welcome to the Beautifully Broken Podcast! In this solo episode, I open my heart and speak candidly about why I keep showing up to produce this show—and how it has become the greatest teacher in my life. I explore the eternal thread of human suffering that ties us to past civilizations, the modern epidemic of loneliness and chronic illness, and the quiet power of storytelling in igniting hope.From the fall of Rome to the rise of suicide in the age of supercomputers, this reflection journeys through history, psychology, and the challenges of being human in 2025. I dive into what it means to live with intention, to own your healing, and why investing in personal growth is the best ROI you'll ever find. If you're feeling disconnected or overwhelmed, let this be your call to anchor in purpose and choose to rewrite your story.HIGHLIGHTS[0:44] - Why suffering isn't a glitch, it's part of the design[1:07] - Lessons from the fall of Rome and the resilience of civilizations[2:17] - We have supercomputers in our pockets—and yet, we're still struggling[2:30] - Sobering stats: Suicide vs. homicide in modern history[3:18] - The pandemic of disconnection amid technological hyperconnectivity[3:44] - Why I invest in this podcast: The ripple effect of purpose and story[4:23] - My universal truth: Radical candor and rewriting your reality[5:08] - Foundational health starts with minerals: Beam Minerals promo[6:06] - Celebrating 6 years and 9 seasons—how you can support the show[6:29] - Explore curated wellness tools at BeautifullyBroken.World[7:30] - Closing message: Your healing is the heart of this podcastLINKS & RESOURCESBEAM Minerals: http://beamminerals.com/beautifullybrokenUse code beautifullybroken for 20% off::UPGRADE YOUR WELLNESS::Silver Biotics Wound Healing Gel: https://bit.ly/3JnxyDD (30% off)(Use Code: BEAUTIFULLYBROKEN for Discount)StemRegen: https://www.stemregen.co/products/stemregen?_ef_transaction_id=&oid=1&affid=52Code: beautifullybrokenLightPathLED: https://lightpathled.pxf.io/c/3438432/2059835/25794 CONNECT WITH FREDDIECheck out my website and store: (http://www.beautifullybroken.world) Instagram: (https://www.instagram.com/beautifullybroken.world/) YouTube: (https://www.youtube.com/@BeautifullyBrokenWorld)

In this episode of the podcast, we sit down with our friend Shalom Yusufov, a hard money lender, to explore his path into real estate finance and the world of alternative lending. As one of the few male guests on the show, Shalom brings a fresh perspective to the conversation, sharing valuable insights on how investors—especially newer ones—can leverage hard and private money to fund their deals.We dive into the key differences between hard money and private money lending, the importance of understanding where funds come from, and how each option fits different investment strategies. Shalom reflects on his first deal, the lessons it taught him, and how he transitioned from private to hard money lending. The episode also touches on the value of networking, the benefits of being young in the industry, and the ongoing need to adapt and learn in real estate finance.Whether you're curious about funding your next project or simply want to expand your knowledge of lending options, this episode is packed with practical advice and real-world experience.  Resources:Simplify how you manage your rentals with TurboTenantGrab your spot in The WIIRE CommunityConnect with Shalom on InstagramLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Resilience and Marketing Mastery with Joshua Ramsey WHR 3.225: Navigating Business Growth with KPIs and Narrative Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Joshua Ramsey, a Fractional Chief Marketing Officer and founder of JRCMO. Joshua shares his inspiring journey from getting laid off 30 days before his wedding to building multiple successful businesses from home. He opens up about lessons learned from failure, the power of a personal narrative in marketing, and how setting clear KPIs can make or break your business growth. This episode is packed with RockStar Tips for anyone scaling their business the smart way. Who is Joshua Ramsey? Joshua Ramsey is a Fractional Chief Marketing Officer and the founder of JRCMO, a full-stack marketing agency. Since 2001, Joshua has executed over 80,000 marketing campaigns across the US. He helps business owners cut costs, streamline strategy, and increase ROI without the burden of hiring a full-time executive. With a passion for clarity, narrative, and measurable results, Joshua empowers entrepreneurs to market with purpose and precision. Connect with Joshua Ramsey Website: https://jrcmo.com Instagram: https://www.instagram.com/jrcmo_usa/ Facebook: https://www.facebook.com/JRcmo/ LinkedIn: https://www.linkedin.com/in/jrcmo/ TikTok: https://www.tiktok.com/@joshuaramseycmo?lang=en YouTube: https://www.youtube.com/@joshuaramseyfraccmo Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode 00:25 – Story of Success: Laid off before his wedding, now running four companies 04:00 – Lessons from Failure: Burnout and bankruptcy from growing too fast 07:15 – Rockstar Tip: Use your personal story as your USP 13:01 – Delegation through small team pods 16:39 – Setting and tracking KPIs to ensure accountability 25:26 – Test Before You Invest: Marketing smart on any budget 28:51 – Guest Solo: Joshua's narrative-driven approach to CMO consulting

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin's natural defenses.Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.In This Conversation We Discuss:[00:42] Intro[00:54] Exploring wellness through skin health[01:18] Bringing science into a vanity-driven space[02:06] Educating consumers with purpose and clarity[03:09] Reframing wellness as a real market need[07:06] Estimating costs and timelines realistically[10:27] Building momentum through word of mouth[11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:02] Bootstrapping growth with strategic partners[18:41] Investing in backend infrastructure early[20:18] Launching Ecommerce from day one[23:19] Collaborating early to build awarenessResources:Subscribe to Honest Ecommerce on YoutubeBest Skin Care Products for All Skin Types skinauthority.com/Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Arun Coumar from The Institute Summit 2025. Arun opens up about his journey managing multiple shops, including the challenges—and lessons learned—of buying struggling businesses and turning them around. The hosts discuss what it takes financially for a technician to become a successful shop owner, sharing practical numbers and strategies for buying existing shops versus starting from scratch. Arun also reflects on scaling back side projects to focus on high-ROI activities, highlighting the importance of prioritizing time and energy as both an entrepreneur and a new parent.00:00 Gym Concerns Over Job Ability07:28 Buying a Shop with Seller Financing13:49 Manufacturer Partnership Requirements20:25 Value of a Coach in Business21:57 Prioritizing High ROI Tasks26:58 Corvette Seat Malfunction Incident36:06 Cold Weather Truck Trouble37:36 Transmission Assembly Troubleshooting43:20 Fear of Car Incident Escape53:11 Early Payout: Transition Agreement57:06 "Train Triggers Crossing Arms Repeatedly"01:03:24 Taxpayer's Frustration and Threats01:08:50 City Budget: Police Funding Concerns01:10:00 Pension Crisis Burdening Budgets01:17:56 Rand Paul's Budget Highlight Reel

This week, Ivy Slater, host of Her Success Story, chats with her guest, Ryan Kimler. The two talk about how law firms and businesses in general can leverage financial data to drive growth, the importance of building the right financial team, and the pitfalls of misaligned pricing and out-of-control payroll costs.  In this episode, we discuss: How law firms can evaluate whether they're priced correctly What consistent financial challenges law firms face  When law firm leaders (and all business owners) should invest in building a solid financial team—including a bookkeeper, tax preparer, retirement advisor, and CFO advisor—ideally after reaching the six-figure mark Why too many business owners only look at financials once a year, right before tax time, and how this hinders their ability to make informed, timely business decisions. Who business owners should consult for financial advice, and why it's important to have trustworthy advisors to help interpret the “story” the numbers tell   Ryan Kimler, founder of Net Profit CFO and host of the Net Profits podcast Ryan Kimler is a financial strategist who helps law firm owners, managing partners, and partners break free from the cash flow hamster wheel. With a focus on simplifying finances, Ryan specializes in identifying and stopping profit and cash flow leaks-so firm leaders can finally see where their money is going and grow with confidence. Through his “One Clear Profit Path” approach, he empowers law firms to track the five key metrics that matter most, increase ROI per staff member, and double their bank balance within a year. Unlike most outside CFOs, Ryan cuts through the confusion, delivering custom solutions that make financials easy to understand and act on-no more sifting through endless, unhelpful reports. If you're ready to get your law firm on a profitable path and sleep better at night, Ryan Kimler is the expert to talk to. Website: https://financialclarityllc.com/ Social Media Links: https://www.linkedin.com/in/ryankfinancialclarityllc/  

The smallest move in your career could change everything. That's the power of the butterfly effect—and it's already at work whether you realize it or not. In this episode of Secrets of the Career Game, Kendall Berg unpacks how one tiny shift (a certification, a networking event, even a pause after a layoff) can ripple into massive career transformation. Drawing from real client stories and her own experience, Kendall challenges the panic-pivot and demotion route so many professionals take when facing burnout or job loss. Instead, she outlines the career strategy that actually works in 2025—and it has nothing to do with getting another degree or sending 50 applications a day. This is your sign to stop waiting for permission and start building momentum. The butterfly effect is already happening—make sure it's working in your favor. In this episode, we discuss: Why doesn't stepping down the corporate ladder fix burnout? How do you pivot careers after a layoff or toxic job? What's the real ROI of an MBA in today's market? How can I network effectively (without cold LinkedIn DMs)? ⭐️Get our FREE Accomplishments Tracker: https://fabulous-butterfly-83716.myflodesk.com/n8yzvrtw9v  That Career Coach Want to know more about Kendal Berg, that career coach? Follow her on Instagram: @thatcareercoach_ Check out her courses on the website: https://thatcareercoach.net/ Build out the tools you need to navigate the corporate game: — Self Driven Mastermind