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He Lost $52,000 Overnight ... Then Built It Back (Dropshipping Reality Check)In episode 131 of The Side Hustle Experiment Podcast John (https://www.instagram.com/sidehustleexperiment/ ) and Drew (https://www.instagram.com/realdrewd/) sit down with Brandon (https://www.instagram.com/brandnpayton/) What happens when Shopify freezes your payouts during Chinese New Year, tariffs spike, and chargebacks hit—all at once? Brandon went from $100K/week run-rate to –$52,000 in a day, then rebuilt to multiple brands doing $10K–$20K/day. In this episode, we break down the exact funnel, ad strategy, supplier setup, and mindset that turned it around.If you're serious about dropshipping in 2025—this is your reality check and step-by-step playbook.You'll learn: ✅ High-ticket vs. branded dropshipping (and why he switched) ✅ Whitelisting + multi-channel scaling (TikTok Shop → Facebook → IG → Google) ✅ The only 3 metrics Brandon watches to scale: Amount Spent, ROAS, Cost per Purchase ✅ Supplier/agent basics, 5–8 day shipping from CN, when to use US 3PL ✅ Surviving payment processor holds, chargebacks, and stop-loss rules ✅ How to start with $100/day ad spend and know when to cut vs. double downDon't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction to Dropshipping Success02:59 High Ticket vs Regular Dropshipping05:44 Building Partnerships with Brands08:28 Transitioning to Regular Dropshipping11:26 Scaling Challenges and Setbacks14:07 Current Operations and Brand Development16:55 Understanding Margins and Cash Flow19:49 Supplier Relationships and Shipping Logistics22:51 Innovative Marketing Strategies25:37 The Sales Process Explained28:22 Using AI in Marketing and Content Creation37:06 Innovative Product Seeding Strategies42:40 Overcoming Common Marketing Challenges48:59 The Importance of Data-Driven Decisions53:28 Learning from Experience: The Pressure Washing Journey01:07:19 Final Thoughts and Resources#makemoneyonline #sidehustleexperimentpodcast #sidehustles Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP
In this episode of Seize and Desist, Aidan is joined by Nils von Schoenaich-Carolath (Chief Growth Officer at Tradias) to explore the challenges governments face when liquidating seized digital assets. They unpack the operational and regulatory hurdles involved, from compliance and whitelisting to best practices in asset management, and examine how collaboration with crypto-native institutions can support secure and effective liquidation. Timestamps 00:00 – Introduction and Background 09:50 – The Liquidation Process for Seized Crypto 15:30 – Challenges and Best Practices in Asset Liquidation 26:00 – Understanding Market Dynamics: Bids, Asks & OTC Trades 32:40 – Operational Security & Preventing Transaction Errors 39:30 – The Future of Asset Management and Regulation About our GuestNils von Schoenaich-Carolath is Chief Growth Officer at Tradias, the digital asset trading arm of Bankhaus Scheich. With a background in capital markets and digital finance, Nils plays a key role in developing infrastructure for institutional crypto trading and tokenization. He has led initiatives to support secure and compliant liquidation of seized digital assets, working closely with public authorities and legal experts. His work bridges traditional finance and blockchain innovation, helping shape the future of regulated digital asset markets. Key TakeawaysLiquidating Seized Crypto: Managing seized digital assets is complex and requires precision to safeguard value, ensure compliance, and protect public funds. Regulatory Clarity and Compliance: Clear frameworks and adherence to financial and legal standards are essential for transparent, traceable, and accountable asset management. Operational Security: Robust controls, including whitelisting, test transfers, and dual oversight, are vital to prevent errors and minimise risk in asset handling. Managing Market Impact: Large-scale liquidations can disrupt markets, so structured trades and careful planning are critical to maintain stability and confidence. Collaboration and the Future of Asset Management: Effective recovery relies on coordination between public and private sectors, continuous learning, and exploring strategies like yield generation and smarter reinvestment.Resources MentionedTradias CNBC: Germany's $2 Billion Bitcoin Sale FATF's latest guidance on asset recovery 9th Global Conference on Criminal Finances and Cryptoassets Stay ConnectedDive deeper into the world of asset recovery by subscribing to Seize & Desist.DisclaimerOur podcasts are for informational purposes only. They are not intended to provide legal, tax, financial, and/or investment advice. Listeners must consult their own advisors before making decisions on the topics discussed. Asset Reality has no responsibility or liability for any decision made or any other acts or omissions in connection with your use of this material. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Asset Reality employees are those of the employees and do not necessarily reflect the views of the company. Asset Reality does not guarantee or warrant the accuracy, completeness, timeliness, suitability or validity of the information in any particular podcast and will not be responsible for any claim attributable to errors, omissions, or other inaccuracies of any part of such material. Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Asset Reality.
I dagens avsnitt diskuterar Fedja och Jacob vad man ska göra över de kommande 80 dagarna, för att preppa för att ha en riktigt bra black week. Varför ska man börja preppa så tidigt? Mediaköp, leadsannonsering och contentproduktion är några av ämnena som avhandlas.Innehåll:02.20 min - När börjar Fedja preppa Black Week?04.40 min - Varför ska man börja preppa Black Week tidigt? 08.18 min - Mediaköp under hösten. 19.00 min - Brand awareness annonser.23.47 min - Att driva mer trafik eller inte inför Black Week - hur ska man tänka?25.28 min - Leadsannonsering och kommunikation33.00 min - Landningssidor under Black Week och ett starkt tips. 40.00 min - Whitelisting eller partnerads inför Black Week, är det viktigt?42.15 min - Hur ska man planera sin contentproduktion?45.30 min - Google Ads - ska man trycka på Black Friday eller Black Week?57.15 min - Hur insatta och proaktiva ska byråerna vara? 1.03.00 min - Hur preppar man kundservice inför och efter black week?1.05.50 min - Förbered och träna AI-chatten redan nu.1.13.00 min - Prisjusteringar och regleringar. Här hittar du Fedja & Jacob:https://se.linkedin.com/in/porobic https://www.linkedin.com/in/jacobwibomwesterberg/
Stephen Grootes speaks to Sim Tshabalala, CEO at Standard Bank about Standard Bank profit at record as fees trump waning loan incomeHeadline earnings up 8% to R23.8bn. In other interviews, Jan Vermeulen, Editor at MyBroadband, discusses the complaints lodged by South African companies accusing Truecaller of breaching POPIA. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702702 on TikTok: https://www.tiktok.com/@talkradio702702 on Instagram: https://www.instagram.com/talkradio702/702 on X: https://x.com/CapeTalk702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/Radio702CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
From 2023 to 2024, ransomware has seen a 67 percent jump, with an average payment of $2 million and another $2.7 million in recovery costs for most companies that are hit by an attack. Fortunately, there are multiple steps businesses can take to lower the risk of being a victim. In this episode, Adam Keown, global CISO at Eastman, joins host Heather Engel to discuss application whitelisting. • For more on cybersecurity, visit us at https://cybersecurityventures.com
On today's BizNews Briefing, US airstrikes on Iran's nuclear facilities escalate Middle East tensions, with President Trump pushing for talks or regime change. South Africa's Cyril Ramaphosa seeks to mediate, but UIM's Neil de Beer slams his “detached” stance on BizNews' Sunday Show. Treasury's Ismail Momoniat is optimistic about exiting the FATF greylist, while Sakeliga's Russell Lamberti warns that the new Employment Equity Act could choke businesses. Plus, Tesla's robotaxi hits Austin's streets, marking a driverless milestone
Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
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Wie lässt sich ein Netzwerk effektiv vor Schadsoftware schützen? Torsten Valentin setzt bei SecuLution auf das Application-Whitelisting-Prinzip. Im Gegensatz zu klassischen Antivirus-Lösungen werden dabei nur erlaubte Programme ausgeführt. Wie das funktioniert und warum es sicherer ist, erklärt der Gründer im Gespräch mit „heise meets …“.
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches. Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles. The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify. Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 Topics discussed in this episode: Why influencer marketing is no longer just paid or organic – it's both. How whitelisting influencers in ads boosts performance. What makes UGC scalable and impactful in paid campaigns. Why clear, focused briefs lead to better content. How to find the right creators based on your goals. Why TikTok Shop changes the game for product discovery. How gifting filters top influencers with low risk. Why TikTok content can spike Amazon sales indirectly. What to pay influencers – pricing models that work. Why channel diversification is key to brand survival. Links & Resources Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0 Website: https://insense.pro/ LinkedIn: https://www.linkedin.com/in/danil-saliukov/ X/Twitter: https://x.com/DanilSalukov Get access to more free resources by visiting the show notes athttps://tinyurl.com/yt3jvj4j MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.
Traditional Kink Negotiations are impractical, give a false sense of safety, encourage evasive behaviour and tell you very little if nothing about shared, common desires. I will present a radically more effective approach to simplify kink scene and relationship negotiation, facilitate massive connection and the creation of shared meaning, and make negotiations actually fun and enjoyable for a change. Tags: Ds, Tool, Negotiation, Hypnokink Find the Episode Notes at the Website (https://thewordsmithspeaks.com) in the Resources Folder. Additional FREE Scripts, Classes, Templates, Printables, PDF's and full podcast episodes as audio downloads. Definitely check it out.
We were wrong, Manifest V3 is a big deal. Scott and Wes sit down with Oliver Dunk from Google to dive into the intricate world of Chrome Extensions development. From dissecting Manifest V3 to exploring the evolving landscape of browser security and extension reviews, this conversation covers the present and future of browser customization. Show Notes 00:00 Welcome to Syntax! 00:32 Who is Oliver Dunk? 02:00 Brought to you by Sentry. 03:17 Manifest V3. 08:59 How many rules can you add? 09:56 What even is a rule? 10:52 Is Google trying to kill ad blockers? 13:56 What are the bad guys doing with Chrome extensions? 15:17 Can a browser extension access HTTP-only cookies? 16:06 Is Chrome reviewing all of these extensions? 19:06 Is there a way to side-step Google's review process? Reddit Thread, The real threat of Manifest V3 20:32 Do you see the negative chatter? 21:18 Service workers - how do do you access the DOM? 23:32 Do you think we'll see more DOM APIs in service workers? 25:58 Do you have a favorite Chrome extension? 28:33 Has Google ever explored something comparable to Boost? SidePanel 33:09 Let's talk about the development stack. 35:54 1Password and Chrome. 38:39 What is the best way to debug an extension? YouTube Chrome for Developers 40:33 Manifest V3 and the web request blocking API. 41:57 Known tracking payloads. 44:04 Do you think there is a path forward that makes ad-block developers happy? 44:45 Do you run an ad blocker? 45:20 Whitelisting and opt-ins. 46:38 What's your tech setup? 47:18 What do you do to stay up to date? 47:51 Sick Picks + Shameless Plugs. 51:47 Wait, is Safari adopting V3 as well? Sick Picks Oliver: Defunctland YouTube, LEMMiNO YouTube Shameless Plugs Oliver: Chrome Extensions Getting Started, WebExtension Playground Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott:X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads
Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:Monitoring affiliates regularly for compliance.Preference for historical partnerships and familiarity.Meeting with affiliates and ensuring transparency.Asking for referrals and recommendations from other brands.Benefits and challenges of affiliate marketing for brands.Optimizing strategies and working with affiliates who add value.Creating effective landing pages and reducing attribution leakage.Timestamps4:20 Brand growth, affiliate strategy, initial setup.5:10 Affiliate marketing popular, but brands frustrated.8:51 Independent media buyers bring valuable expertise. Large or small creators offer loyal audiences.12:42 Influencers demand upfront fees for branded content. Instead, opt for performance-based payments.18:30 Custom discount codes, tracking links, attribution, platforms.19:29 Monitoring platforms, optimizing traffic, adjusting payouts.23:29 Importance of many creatives, leveraging brand, optimizing landing pages for affiliates.30:02 “Affiliate credits lost, but exclusive offers help.”32:27 Media buyers rely on affiliates for insights. Content affiliates less important but provide incentives.35:20 Different responsibilities: media buyer, affiliate, guidelines.40:00 Affiliate compliance is challenging, human errors inevitable.43:38 Marketplaces for cash back include student, executive, and medical worker focus. Coupon-based cash back not preferred. Incentivized traffic uses rewards for desired actions.45:57 Affiliate monitoring: historical partnerships, transparency, referrals.49:48 Whitelisting is important for improving brands' conversion rates and ad performance.Shownotes powered by Castmagic
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer's Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand. Get whitelisting! https://grapevine.ai If you're looking for incremental scale, from new, unique touchpoints in the social feed, it's time to consider whitelisting with creators. Anyone who's done this knows how much work goes into building campaigns this way, which is why Grapevine's end-to-end service is so attractive to Ed, and the Farmer's Dog. You'll hear all about how Ed builds out his creator campaigns on Grapevine The Power of Comparison campaigns from 3rd parties How white listed campaigns produce higher AOV and LTV Why creator content is critical in our “creative as targeting” world And lots more. Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / hello@grapevine.ai Timestamps: 00:00 - Introduction 01:15 - The power of whitelisting in DTC marketing 08:20 - Leveraging influencer-driven content for success 12:30 - Optimizing creative strategies for different platforms 20:50 - Balancing AI and human-driven advertising approaches Hashtags: #DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
On this episode, I talk about the importance of whitelisting in general and specifically in support of Retail Velocity support. "Whitelisting is the process of an influencer granting a brand permission to access their social media accounts, assuming paid promotional control of their handles."
Mein Gast heute: Daniel Buhmann arbeitet als Principal Systems Engineer und Expert für Operational Technology & IoT bei Fortinet. Mit mehr als 15 Jahren Erfahrung in der industriellen Cybersicherheit arbeitet er eng mit Kunden und Partnern zusammen, um Sicherheitslösungen entsprechend ihren Bedürfnissen zu entwerfen und dabei die Anforderungen und Einschränkungen industrieller Umgebungen zu berücksichtigen. Wir reden gemeinsam über die Endpoint Security bei Legacy Geräten, Whitelisting vs Sandboxing, die Herausforderungen bei der Umsetzung, häufige Fehler und die Zukunft EDR.Fortinet OT: https://www.fortinet.com/ot
Mein Gast heute: Daniel Buhmann arbeitet als Principal Systems Engineer und Expert für Operational Technology & IoT bei Fortinet. Mit mehr als 15 Jahren Erfahrung in der industriellen Cybersicherheit arbeitet er eng mit Kunden und Partnern zusammen, um Sicherheitslösungen entsprechend ihren Bedürfnissen zu entwerfen und dabei die Anforderungen und Einschränkungen industrieller Umgebungen zu berücksichtigen. Wir reden gemeinsam über die Endpoint Security bei Legacy Geräten, Whitelisting vs Sandboxing, die Herausforderungen bei der Umsetzung, häufige Fehler und die Zukunft EDR.Fortinet OT: https://www.fortinet.com/ot
Mein Gast heute: Daniel Buhmann arbeitet als Principal Systems Engineer und Expert für Operational Technology & IoT bei Fortinet. Mit mehr als 15 Jahren Erfahrung in der industriellen Cybersicherheit arbeitet er eng mit Kunden und Partnern zusammen, um Sicherheitslösungen entsprechend ihren Bedürfnissen zu entwerfen und dabei die Anforderungen und Einschränkungen industrieller Umgebungen zu berücksichtigen. Wir reden gemeinsam über die Endpoint Security bei Legacy Geräten, Whitelisting vs Sandboxing, die Herausforderungen bei der Umsetzung, häufige Fehler und die Zukunft EDR.Fortinet OT: https://www.fortinet.com/ot
Episode brought to you by Trend & Finaloop.On this episode of DTC POD, Marshall joins Blaine to dive into the world of affiliate marketing. Here's what you'll learn:Strategies in setting up an effective affiliate program, including identifying target customers, partners, and commission rates and networking options.Common mistakes made in affiliate marketing, the right partner mix, and low-value publishers who can negatively impact the program.The role of influencers in affiliate marketing, how to find them, and how they can drive interest and promote brands.How affiliate marketing has evolved over the years, from being deal and coupon-focused to including content production and influencers, and how tech has expanded its reach.How affiliate marketing is a cost-effective and performance-based way for brands to connect with third-party partners and drive sales, & how multiple affiliates can influence a single sale.Creating an Effective Affiliate Strategy:"We want to try to get in those articles because if you're looking for maybe best betting and you type in what is the best betting to Google, that first article is going to get a lot of traffic. And if you are able to be in that article, you're going to get a lot of traffic to your site in return." — Marhsall Nyman 00:10:09Performance PR: Forging Relationships and Getting Editors Interested:"It really takes a lot more than just setting it up in the platform. I think that's probably the biggest misconception that I get from people when I talk to them that have an affiliate program. We set it up, nothing's happening. Yeah, nothing's happening because you haven't gone out and done anything. You have to go out, you have to forge relationships with these publishers and get them interested and excited about your brand." — Marhsall Nyman 00:15:09Shownotes powered by castmagic Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarshall Nyman - Founder of NYMO & Co.Ramon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
It's essential to stand up and take necessary actions against harassment in the workplace. Employees have the right to feel safe and positive, both mentally and physically, where they work. This can be especially harrowing when the harassment takes place in a judge's chambers. This week's episode of the Tech Savvy Lawyer podcast features Aliza Shatzman, president and founder of the Legal Accountability Project. She joined us today to talk about using technology to hold federal judges accountable for their behavior toward their clerks. Aliza is an attorney and an advocate based in Washington, DC, who writes and speaks about judicial accountability. In March 2022, Aliza submitted written testimony for a House Judiciary Subcommittee hearingabout the lack of workplace protections for judiciary employees, detailing her personal experience with harassment and retaliation by a former DC Superior Court judge. This led Aliza to create The Legal Accountability Project. As President of The Legal Accountability Project, Aliza's mission is to ensure that law clerks have positive clerkship experiences while extending support and resources to those who do not. Through data collection, analysis, programming, and partnerships with law schools and other stakeholders, Aliza is quantifying the scope of harassment, discrimination, and diversity issues in the courts, and using the results to craft effective solutions. Join Aliza and me as we discuss the following three questions and more! 01. What programs are you using to collect, manage, and utilize all this information and how do you use computer engineers to assist you? 02. How did you find the appropriate engineers to assist you? And why did you not create the database for LAP yourself? 03. What are three ways you're being mindful of the customer when using technology? So it doesn't seem that to the user that it's just a soulless process? In our conversation, we cover: [00.09] Tech setup – Starting the conversation, we dive into a quick look at Aliza's current tech setup and her background. [06.47] Whitelisting system – Aliza explains the whitelisting system and how it operates in the legal accountability project. [08.47] Lack of reporting—Aliza explains why attorneys are reluctant to report any type of mistreatment in the clerkship. [13.03] A safe space – Aliza explains how they are maintaining transparency in their program and the outcomes of it. [18.06] Security: Aliza demonstrates how they protect data from breaches and their data privacy policy. [25.51] Vetting process – Aliza shares the vetting process to get her engineers and the importance of them understanding the project and being responsive. [30.00] Aliza's experience – At the end of our discussion, Aliza shares her experience with harassment and gender discrimination when she was a law clerk and how she empowers the new generation to speak publicly. Resources Connect with Aliza LinkedIn - linkedin.com/in/aliza-shatzman-58b55223/ Website - legalaccountabilityproject.org/ Twitter - twitter.com/AlizaShatzman Equipment Mentioned in the Podcast ● MacBook Air - apple.com/macbook-air/ ● iPhone xs - gsmarena.com/apple_iphone_xs-9318.php ● iPod – ● Webcam - elgato.com/en/facecam - logitech.com/en-us/products/webcams.html ● Microphone - bluemic.com/en-us/products/yeti/ Software & Services Mentioned in the Podcast ● AWS cloud storage - aws.amazon.com/products/storage/
A new type of whitelisting is showing incredible results, but can it help you make 2023 your best year ever?In this episode, Jordan West talks about a new kind of whitelisting that they tested at upGrowth Commerce and the insane results that it produced. Listen and learn in this episode!Key takeaways from this episode:Whitelisting is where an influencer grants you to use their profile to run ads with. This can be incredibly powerful.The idea of this new kind of whitelisting is to use these profiles not just to run regular ads but to run an ad through an article on a third-party website.Some of the scalable results seen on upGrowth Commerce with this kind of Whitelisting are: 69 purchases at $9.84 per purchase.A CPM of $8.77Cost Per Click at $0.56ROAS of 14.43Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to Twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
Brands that don't adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting. [00:31] The definition of whitelisting [01:36] Difference between whitelisting & boosting posts [02:38] Why majority are interested in whitelisting [06:34] Kynship's whitelisting success stories [09:05] Practical steps to take to get started with whitelisting [10:47] Metrics to look out for when seeking Whitelisting partnership success [14:55] Lookalike audiences vs Broad audience targeting [17:48] Examples of failed whitelisting partnerships Cody Wittick: Twitter Taylor Lagace: Twitter
What you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks.In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEDon't worry about the algorithm. Have good creatives and do what other brands aren't doing.Do whitelisting - running ads through non-brand handles.You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own.Bring up whitelisting early in the conversation when building a relationship.It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle.People don't come to Instagram to look at ads. They want to look at content that they are interested in.Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes TikTok-style ads or User-generated content are working best.The brands doing well and scaling on Facebook have native-looking content.Throw everything at the wall and test what sticks.Be willing to test, which means testing something that is not necessarily your favorite thing.Be willing to do whatever the account needs. Don't stick to what you think is going to work.Recommended App:Molocohttps://www.moloco.com Today's Guest:Tim Keen is a co-founder and the CEO of Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable.Connect and learn more about Tim Keen here: LinkedIn: https://www.linkedin.com/in/tim-keen This month's sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast...
Brands are constantly on the lookout for the next marketing technique. From using organic social to paid media, there's one thing every brand would love to improve: the ROI.As much as influencer marketing and working with creators is a growing trend for most eCommerce brands, there are still plenty of options to create brand awareness, drive traffic back to websites or landing pages, and build a community.One such technique, often referred to as whitelisting, creator licensing, or creator listing (really, various terms mean the same thing here), has shown to be beneficial for particular brands. ... (READ MORE)
If there is any topic that throws creators through a loop and sends brands into a spiral... its usage. We are breaking down our interactions in both brand and creator spaces to give you the need to knows about all things organic and paid ad usage. From definitions and expectations to rates and contracting necessities, we've got you covered.Timestamps: [0:22] Let's talk usage. [4:10] You always need a contract. [5:03] Why do influencers think they can charge for usage? [7:22] Usage on a site. [11:44] Paid ads usage. [13:00] Whitelisting. [15:24] Spark ads. [19:03] UGC/Usage and perpetuity. [21:02] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Savannah Sanchez and Dara Denney discuss what influencer whitelisting is and how to utilize it to increase your ROAS. We discuss how to negotiate pricing with creators, how to create long-term relationships with creators, and the performance differences on Facebook vs TikTok for influencer whitelisting.
On this episode, I talk about whitelisting and why you need to get involved! I reference this article.
eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing
In this episode, the guys dive into their experience with whitelisting Facebook ads. Whitelisting in marketing means working with influencers to utilize their social accounts to promote your products. The guys talk about the benefit of having personalized ads, the power of an influencer's video, and the benefit of promoting through their social pages. […] The post EU261: How to Use Whitelisting to Get More Facebook Ads Sales appeared first on eCommerce Uncensored.
The total market-cap of NFT has hit $18 billion in 2022 - but most of these value are illiquid and NFTs sit idly in wallets. NFTFi (@NFTfi) unlocks the liquidity of these NFTs by allowing owners to take NFT-collateralized loans. Till date, they have facilitated $128 million over 7000 loans. In this episode, NFTFi co-founder, Steven Young shares with us: Why is unlocking NFT liquidity necessary and how can it help floor prices? What are the risks involved for lenders and borrowers? Why is NFTFi's peer-to-peer model the most optimal for NFT-backed loans? Host: Jason Choi @mrjasonchoi . Not financial advice. ------------ Timestamps ------------- (00:00:00) – Introduction (00:00:27) – Background of NFTfi's Founders (00:04:17) – Beginning of NFTfi (00:06:53) – Projects eligible as collateral (00:08:15) – Different loan durations and common use-cases (00:14:30) – Liquidation on Loans (00:19:21) – NFTfi as an execution platform for Liquidity Provision DAOs (00:21:20) – Whitelisting criteria of NFT projects (00:24:50) – NFTfi's competitors and different models (00:32:14) – Types of lenders and borrowers (00:36:27) – Future of NFTfi ----------- Sponsors ------------- PARASWAP is the best place to trade your tokens and get the best price in DeFi today. Get started on https://paraswap.io/blockcrunch CoinFLEX is the Home of Crypto Yield for passive capital and active traders to earn and trade crypto. Explore yields up to 100% APR with CoinFLEX's simple AMM+ product: https://coinflex.com/amm ----------- More Resources -----------— Steven Young's Twitter: https://twitter.com/stephen_yo?lang=en NFTFi's Website: https://www.nftfi.com/ NFTFi's Discord: https://t.co/O9hrCgWiL7 ------------ Disclosures ------------- Disclaimer: Jason Choi is a General Partner at Spartan Capital, a subsidiary of The Spartan Group. All opinions expressed by Jason and podcast guests are solely their own opinions and do not reflect the opinion of The Spartan Group and any of its subsidiaries
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
Best Practices for Influencer Marketing, Whitelisting, Seeding AND SO MUCH MORE... from folks who've driven over 9figures in revenue from Influencer efforts Featuring Taylor Lagace & Barry Hott Taylor Lagace: All Things Influencer Marketing | Co-CEO @Kynshipco Barry Hott: Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes
Sonia Elyss and I dive into the one add-on that pushed my rates from a side hustle to a full time income as a content creator: usage. From whitelisting to fair rates to contracting, you know we have a lot to say here.Resources:Upstarter Podcast Network:www.upstarterpods.comInstagram: Upstarter Podcast NetworkTimestamps: [1:24] Usage - how can companies use your content? [3:22] Creators need to be more careful when signing contracts. [9:08] When should ad periods be discussed? Before or after? [11:16] What is your go-to pricing? [15:40] Whitelisting. [18:27] Organic usage - what is it? [24:09 Average branded content reach? --LINKS:Find Harley:IG: @theharleyjordanWebsite: https://www.millennialescape.com/Find Sonia:IG: @Sonia.elyssWebsite: https://www.soniaelyss.com/Follow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183
In this episode, Richard talks to Ben Jenkins, Senior Solutions Engineer at ThreatLocker. ThreatLocker is an application whitelisting, ring-fencing and data storage control platform that protects businesses from malicious and misuse software. They talk about what ThreatLocker offers MSPs, what zero trust means, and how to deploy the software for better cybersecurity. Ben explains what elevation control and data storage control are, and the tools ThreatLocker integrates with. Richard and Ben discuss why MSPs shouldn't rely solely on antivirus and how antivirus whitelisting works as well as usability vs security. They look at how ThreatLocker is licenced, the subscription options, partner programmes and why they don't work with SMBs. Plus, Ben shares the resources he uses to stay up to date with the current situation in cybersecurity and the broader IT industry, and who inspires him in business and life. Mentioned in This Episode Slack:https://slack.com/intl/en-gb/ ( https://slack.com/intl/en-gb/) Splunk:https://www.splunk.com/ ( https://www.splunk.com/) AppBlock for Android:https://www.appblock.app/ ( https://www.appblock.app/) Freedom for iOS:https://freedom.to/freedom-for-ios ( https://freedom.to/freedom-for-ios) RSS Feed Reader: Pockethttps://getpocket.com/en/ ( https://getpocket.com/en/) Backup Tool: Veeamhttps://www.veeam.com/vm-backup-recovery-replication-software.html ( https://www.veeam.com/vm-backup-recovery-replication-software.html) Channel E2E:https://www.channele2e.com/ ( https://www.channele2e.com/) The Registerhttps://www.theregister.com/ ( https://www.theregister.com/) The Verge:https://www.theverge.com/ ( https://www.theverge.com/) The Bleeping Computer:https://www.bleepingcomputer.com/ ( https://www.bleepingcomputer.com/) MSP sub-Reddit:https://www.reddit.com/r/msp/ ( https://www.reddit.com/r/msp/)
Today, we're going to continue with phone tips, phone automation tips and ways to make yourself work way faster using your cell phone. Now we've done quite a few episodes that have to do with this, and we'll have the links to those in the show notes for you because you know the phone is with you all the time, and there's no reason you can't use it to keep your business flowing, and keep the speed of reacting to customers and prospects. So that's why we do these things. Screw The Commute Podcast Show Notes Episode 549 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Phone Tips 04:08 Whitelisting emails on the iPhone mail app 05:10 Call Forwarding 06:21 Turn on or off Location Services 08:27 Organize Notes Using Tags 09:52 Full Page Screen Shots 11:54 Battery 13:03 How to Retrieve Deleted Text Messages on iPhone (iOS 15 Update) 15:15 Copy and paste text or graphic Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Cell Phone Automation - https://screwthecommute.com/367/ Cell Phone Automation - https://screwthecommute.com/415/ Smartphone Tips - https://screwthecommute.com/472/ Cell Phone & Tablet Automation - https://screwthecommute.com/508/ Cell Phone Tips - https://screwthecommute.com/528/ Michael Grace - https://screwthecommute.com/548/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
JOIN THE DEGEN DEN: https://patreon.com/degenden/In this episode, I go over top early NFT projects that we don't know a *whole* lot about yet but that I think have big potential for various reasons. Find out what these NFT projects are and why they attracted my interest!All My NFT Videos:► My NFT Playlist: https://youtube.com/playlist?list=PLH...17 Ways to Get FREE Crypto:► Watch Now: https://youtu.be/appoHHsB5eM
More on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year.In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside of your paid advertising.Listen up, enjoy, and learn!KEY TAKEAWAYS FROM THIS EPISODEYou can use a third-party app or tool to be able to gain access to the influencer's account and use their reach.Start small. Start by just requesting page access or partner access.Influencer whitelisting is not going away, it's an incredible way to be able to use that halo effect of that influencer onto your brand.Let the influencers know that you are going to send out ads that they already approve.The most important factor to get an e-mail opened is the sender's name.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply
My NFT collection was whitelisted on Wax within a week. If I knew what I share today, I would have been whitelisted in about 48 hours. https://neftyblocks.com/c/dtropicvibes/drops/90830 (Claim Your NFT Here!) Twitter: https://twitter.com/TropicVibes (@TropicVibes) Email: mail[at]niftybusiness.co NFT 101 Episodes: https://niftybusiness.co/episode/web-3-0-explain-so-simple-even-congress-should-understand (#35 - Web 3.0 Explained) https://niftybusiness.co/episode/10-reason-to-buy-nfts-besides-making-money (#29 - 10 Reasons to Buy NFTs) https://niftybusiness.co/episode/nifty-words-nft-verbiage (#7 - NFT Words & Verbiage) https://niftybusiness.co/episode/nifty-words-nft-verbiage-part-ii (#46 - NFT Words & Verbiage Part II)
What's one way to adjust your rates for 2022? Adjust your rates for whitelisting!Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account.Brands can create and pay for Facebook and Instagram ads that run from the Instagram's handle.3 Best Practices for Whitelisting: Both brands and influencers need to communicate and discuss: · How long is whitelisting for? · Does it go beyond the term of the campaign? · Has the brand or PR team provided step by step directions to grand whitelisting on Facebook business manager? Put it in the contract The length of term of whitelisting should be laid out in the contract. If the brand agrees to pay you more for whitelisting, make sure your adjusted rate is in the contract.Make sure you trust the brand, PR agency, Influencer Agency, etc.FYI – you don't need to provide your username or password to any agency or entity requesting whitelisting access. You allow whitelisting access through Facebook Business Manager. You brand partner typically sends step by step directions on how to set it up on Facebook Busienss Manager.
The easiest way to create NFTs is by using the Wax Atomic Hub. However, not all NFTs are created equal. Whitelisting, becoming verified, and building an audience/community is actually more difficult than learning the technical elements of NFTs. Today we discuss the process. Source: https://www.youtube.com/watch?v=0NmmF9lJBlU (Creating Wax NFTs) (Beginner Tutorial) https://youtu.be/yTkaTr6mgS8 (How To Make Solana NFTs) (Beginner Tutorial) Twitter: https://twitter.com/TropicVibes (@TropicVibes) Email: mail[at]niftybusiness.co NFT 101 Episodes: https://niftybusiness.co/episode/web-3-0-explain-so-simple-even-congress-should-understand (#35 - Web 3.0 Explained) https://niftybusiness.co/episode/10-reason-to-buy-nfts-besides-making-money (#29 - 10 Reasons to Buy NFTs) https://niftybusiness.co/episode/nifty-words-nft-verbiage (#7 - NFT Words & Verbiage) https://niftybusiness.co/episode/nifty-words-nft-verbiage-part-ii (#46 - NFT Words & Verbiage Part II)
Newsletter MensilMente Qui #shopify #ecommerce #amazonfba #emailmarketing #tutorial __________
Watch this IGEL Tech-Tips Tuesday video to learn how to download, install and configure the IGEL OSC Appliance. Presented by Sebastian Perusat, IGEL Community FELLOW.In this video, Sebastien will teach you how to:00:00 Introduction 02:00 Download the Appliance04:00 Import the OVA into your Hypervisor06:40 Configuration EULA06:45 Local IP Address07:55 Check availability08:50 Change the Keyboard Layout09:25 Configure the DHCP Server10:30 Check DHCP settings11:00 Changing the Webserver Password12:00 Upload the Image15:30 Troubleshooting Status16:20 Test the conversion17:30 Change the deployment mode unattended18:10 Black and Whitelisting of Mac Addresses18:40 Your own DHCP ServerHost: Andy WhitesideCo-host: Chris FeeneyCo-host: Seb Perusat
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Worrying about the Vase: Whitelisting , published by Alex Turner on the AI Alignment Forum. Suppose a designer wants an RL agent to achieve some goal, like moving a box from one side of a room to the other. Sometimes the most effective way to achieve the goal involves doing something unrelated and destructive to the rest of the environment, like knocking over a vase of water that is in its path. If the agent is given a reward only for moving the box, it will probably knock over the vase. Amodei et al., Concrete Problems in AI Safety Side effect avoidance is a major open problem in AI safety. I present a robust, transferable, easily- and more safely-trainable, partially reward hacking-resistant impact measure. TurnTrout, Worrying about the Vase: Whitelisting An impact measure is a means by which change in the world may be evaluated and penalized; such a measure is not a replacement for a utility function, but rather an additional precaution thus overlaid. While I'm fairly confident that whitelisting contributes meaningfully to short- and mid-term AI safety, I remain skeptical of its robustness to scale. Should several challenges be overcome, whitelisting may indeed be helpful for excluding swathes of unfriendly AIs from the outcome space. 1 Furthermore, the approach allows easy shaping of agent behavior in a wide range of situations. Segments of this post are lifted from my paper, whose latest revision may be found here; for Python code, look no further than this repository. For brevity, some relevant details are omitted. Summary Be careful what you wish for. In effect, side effect avoidance aims to decrease how careful we have to be with our wishes. For example, asking for help filling a cauldron with water shouldn't result in this: However, we just can't enumerate all the bad things that the agent could do. How do we avoid these extreme over-optimizations robustly? Several impact measures have been proposed, including state distance, which we could define as, say, total particle displacement. This could be measured either naively (with respect to the original state) or counterfactually (with respect to the expected outcome had the agent taken no action). These approaches have some problems: Making up for bad things it prevents with other negative side effects. Imagine an agent which cures cancer, yet kills an equal number of people to keep overall impact low. Not being customizable before deployment. Not being adaptable after deployment. Not being easily computable. Not allowing generative previews, eliminating a means of safely previewing agent preferences (see latent space whitelisting below). Being dominated by random effects throughout the universe at-large; note that nothing about particle distance dictates that it be related to anything happening on planet Earth. Equally penalizing breaking and fixing vases (due to the symmetry of the above metric): For example, the agent would be equally penalized for breaking a vase and for preventing a vase from being broken, though the first action is clearly worse. This leads to “overcompensation” (“offsetting“) behaviors: when rewarded for preventing the vase from being broken, an agent with a low impact penalty rescues the vase, collects the reward, and then breaks the vase anyway (to get back to the default outcome). Victoria Krakovna, Measuring and Avoiding Side Effects Using Reachability Not actually measuring impact in a meaningful way. Whitelisting falls prey to none of these. However, other problems remain, and certain new challenges have arisen; these, and the assumptions made by whitelisting, will be discussed. Rare LEAKED footage of Mickey trying to catch up on his alignment theory after instantiating an unfriendly genie [colorized, 2050]. 2 So, What's Whitelisting? To achieve robust side effect avoidance with ...
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I'm Eric Dyck, today we're brushing up with DTC Icon, and friend Josh Elizetxe, from Snow Oral Care. Josh has been relentlessly growing Snow across all dimensions, expanding his product lines to electric toothbrushes, toothpaste, as well as toothpaste for children, and even dental insurance. This brilliant podcast shines with deep insights on The tactics Snow's using to make this Q4 the biggest bundling year ever. Try before you buy, and how Snow's putting their money where their mouth is, literally. Whitelisting, dark posting, and how to create an interference pattern rather than one wave. Then we go deep on what Josh would do differently if he were building Snow again today….the answer might surprise you... Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Shlomi Levin, Co-founder and CTO of Perception Point discusses how you can safeguard your organization from cyberattacks like phishing and spoofing and also provides some details around how attackers tried to leverage the Salesforce Mass Email service to carry out an attack.
In this episode I go deep into Application Whitelisting with Corey Munson and Devin Bergin of PC Matic. I also talk about some upcoming technical add-ons to the Podcast and talk about this weeks news items that highlight the need to make sure you are protecting your kids and older relatives from the myriad of cyber threats targeting these groups. Feel free to email me with comments or questions to Darren@thecyburguy.com or darren@cybursmart.com. Thank you very much for listening.
In this week's episode of The Hunting Influence Podcast, Aaron is joined by Ucef Kaawach, Founder and CEO of B. Easy Social. Ucef discusses his entrepreneurship journey from a young age where he pursued drop shipping for his clothing brand, flipping items on Kijiji/eBay, and starting his own Amazon FBA Business where he generated over $100,000 in revenue after only one year. Ucef also discusses all things influencer marketing, such as how to find the best influencers and what things to look for, his advice for managing paid campaigns and negotiating with influencers, the biggest misconceptions of the Influencer Marketing industry as well as his experiences working with large influencers such as Floyd Mayweather and Kendall Jenner, and why Influencer Marketing is considered word of mouth on steroids.
"We push as hard as we can to get as much content as possible from influencers" — Ed Hodge MiHigh - Australia's #1 infrared sauna blanket - reached $1 million in revenue in 4 months, continuing to rapidly expand ever since. So, how'd they do it? In this jam-packed episode, Megaphone Director Max Hertan sits down with MiHigh Co-founder, Ed Hodge. Ed explains how MiHigh leveraged a pre-sale campaign to guarantee success, discusses the advantages of launching with a single-SKU store, shares some of his complex criteria for finding a successful product, and truckloads more. Full of actionable value, the boys talk about: — Dealing with a high AOV of $700 — Using the 80/20 method in business processes — Creative testing on FB as the main driver of sales — Influencer qualification processes — Going international from the outset — Omnichannel marketing to build credibility HELPFUL TOOLS MENTIONED: — Grin (influencer marketing for e-commerce) — Borderless (3PL) — Influee — Common Thread Collective (Twitter) We hope you enjoy the conversation! Keen to join the discussion? Join our Facebook community: MegaMinds (E-commerce growth community). We'd love to hear from you! You can also message Max Hertan and Ed Hodge on Instagram. Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.
#21. One major mistake microinfluencers make is not charging brands for whitelisting and usage rights. In this episode, influencer marketing expert Justin Moore, founder of Creator Wizard and Trending Family, demystifies these terms and explains why you should charge an additional fee for whitelisting and licensing - as well as how to price your sponsored content. We discuss other influencer FAQs including how to negotiate unpaid brand pitches into paid partnerships; whether or not to share your rates on a media kit; and how to improve organic reach on Instagram. Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.To connect with host Diane Taha go to instagram.com/stylecontext.To connect with guest Justin Moore go to instagram.com/creatorwizard.You can also find Justin at the following:https://www.youtube.com/c/creatorwizardhttps://twitter.com/justinmooretfamJoin Justin's Facebook group for influencers: https://branddealintel.com/Music:Say Good Night by Joakim Karud @joakimkarudMusic provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE
Whitelisting and blocklisting are tried and true elements of the computer industry. In this episode our hosts define whitelisting and blocklisting and the pros and cons of either, with lots of examples from the real world. We discuss fuzzy entities, the scaling problem, layered defenses, and the trouble with active attackers.
In this podcast, Rahul Kashyap(@RCKashyap) talks about the state of security, technology, and business crossroad on Security and the mindset of a security led technologist. He sheds some light on past, present, and future security risks discussed some common leadership concerns, and how a technologist could circumvent that. This podcast is a must for all technologists and wannabe technologists to grow their organization. Timeline: 0:29 Rahul's journey. 4:40 Rahul's current role. 7:58 How the types of cyberattacks have changed. 12:53 How has IT interaction evolved? 16:50 Problems security industry. 20:12 Market mindset vs. security mindset. 23:10 Ownership of data. 27:02 Cloud, saas, and security. 31:40 Priorities for securing an enterprise. 34:50 How security is secure enough. 37:40 Providing a stable core to the business. 41:11 The state of data science vis a vis security. 44:05 Future of security, data science, and AI. 46:14 Distributed computing and security. 50:30 Tenets of Rahul's success. 53:15 Rahul's favorite read. 54:35 Closing remarks. Rahul's Recommended Read: Mindset: The New Psychology of Success – Carol S. Dweck http://amzn.to/2GvEX2F Podcast Link: https://futureofdata.org/rckashyap-cylance-on-state-of-security-technologist-mindset-futureofdata-podcast/ Rahul's BIO: Rahul Kashyap is the Global Chief Technology Officer at Cylance, where he is responsible for strategy, products, and architecture. Rahul has been instrumental in building several key security technologies viz: Network Intrusion Prevention Systems (NIPS), Host Intrusion Prevention Systems (HIPS), Web Application Firewalls (WAF), Whitelisting, Endpoint/Server Host Monitoring (EDR), and Micro-virtualization. He has been awarded several patents for his innovations. Rahul is an accomplished pen-tester and has in-depth knowledge of OS, networking, and security products. Rahul has written several security research papers, blogs, and articles that are widely quoted and referenced by media around the world. He has built, led, and scaled award-winning teams that innovate and solve complex security challenges in both large and start-up companies. He is frequently featured in several podcasts, webinars, and media briefings. Rahul has been a speaker at several top security conferences like BlackHat, BlueHat, Hack-In-The-Box, RSA, DerbyCon, BSides, ISSA International, OWASP, InfoSec UK, and others. He was named 'Silicon Valley's 40 under 40' by Silicon Valley Business Journal. Rahul mentors entrepreneurs who work with select VC firms and is on the advisory board of tech start-ups. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future. Wanna Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy
Application whitelisting has long been thought of as a good way of enhancing cybersecurity. But certifying and maintaining applications lists proved too labor intensive and expensive. Now the National Security Agency may have found a more efficient route to application whitelisting. Eric Chudow, senior mitigation expert for cybersecurity at NSA, joined Federal Drive with Tom Temin to explain.