Podcasts about Ipsy

First: if you want to try the viral SickScience ShapeShift Serum, use this link and code GLOSS15 for 15% off your order! Second, we filmed this before there were images found of Tia Zakher with her skin condition before her TikTok fame, disproving the clay mask theory. We decided to air the convo anyway, acknowledging the discussion has been disproved.This week on Gloss Angeles: Is TikTok's viral caveman skincare trend just rage bait? We break down Tia Zakher's no-product routine. We decided to air this anyway.] Plus, we say goodbye to clean beauty pioneer REN Skincare and put Kirbie's trend knowledge to the test in a new round of Data Girl, using insights from IPSY's 2025 Beauty Discovery Report. Shop this episode Watch our episodes!CALL or TEXT US: 424-341-0426Instagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

En este episodio converso con Ramiro Castro, ex-Growth PM en MURAL e IPSY, especialista en Product Management con background en ingeniería y experiencia liderando compañías en fases de hyper-growth.Algunos de los temas claves que hablamos en este episodio son:• Qué hace realmente un Product Manager • Cómo trabajan los buenos equipos de producto.•  El espacio de los problemas y las soluciones• Qué pasa antes y después de shippear una feature.• Cómo aplicar un mindset más claro, medible y estratégico en tu día a día como Product Manager• Y mucho más...—Si quieres formar parte de la nueva edición de nuestro Curso Product Rockstar, aplica en https://www.growthrockstar.com/producto—Dónde encontrar a Ramiro:• LinkedIn: https://www.linkedin.com/in/ramiro-castro/Dónde encontrar a Dylan:• LinkedIn: https://www.linkedin.com/in/dylanrosemberg/• Sitio web: https://www.growthrockstar.com/• Blog: https://blog.growthrockstar.com/—En este episodio cubrimos:00:00 - Intro02:16 - El caos en los equipos de producto06:54 - Problemas simples, complicados y complejos14:15 - El trabajo de los equipos de producto20:26 - ¿Qué hacen bien los mejores equipos de producto?26:36 - Buenas prácticas de un PM29:51 - Trabajo en Mural31:52 - El rol del Product Manager36:38 - Product Manager vs. Project Manager40:46 - Curso de PM de Growth Rockstar44:30 - El gran error de pensar en soluciones antes que problemas57:24 - Growth Mindset en Producto1:07:54 - Cuánto tiempo dedicar al problema vs. la solución1:12:27 - Cómo producir la mejor solución posible1:21:30 - Quickfire Round (Preguntas rápidas sobre producto)1:26:05 - Cierre—Dylan puede ser inversor de las empresas mencionadas en los episodios.

Happy Mindful Monday Everyone! In this week's episode, our host Allie Brooke interviews the multifaceted Bianca Bee. Entrepreneur and Author Bianca Bee moved to Los Angeles at the age of 17 to attend film school from Detroit, MI.  Bianca has worked for The Oprah Winfrey Network, TMZ, VH1, E! News, and The Steve Harvey Show. She then later moved to New York City to work as a Booking Producer for The Mel Robbins Show, Nick Cannon Daytime Talk Show, and Weather & Sports.    At 19, Bianca Bee created her talk show showcasing young entrepreneurs and interviewing many celebrities. In addition to her television hosting experience, Bianca launched her non-profit organization called ‘The Bianca Bee Foundation at just 20 years old. The foundation is to provide at-risk youth and young women opportunities for life advancement. A year later, she became a self-published author, releasing her first book titled ‘The 20s Chronicles.' She later released her second self-published book, Plot. Plan & Slay.' Now back with her third book, “Resting Bee Face.” Bianca Bee has always had a passion for beauty and has always promoted internal and external beauty. Bianca Bee is now the Founder of BFF Cosmetics Company. The Detroit native and founder is all about empowering millennials and creating change in the digital media world. This busy bee has made appearances on The Steve Harvey Show and has collaborated with brands such as Galore, Rolling Out, Ipsy, Fenty Beauty, WhoSay, and many more. Ms. Bee has even received the “Young Entrepreneur Award” from the Small Marketing Business Association. Episode Topics What mindset shifts or strategies helped you overcome the challenges and self-doubt that inevitably arise when pursuing ambitious goals? How do you inspire and mentor young women to believe in themselves and pursue their dreams, despite societal pressures and limitations? How do you navigate these different passions and maintain focus while staying true to your vision?  What advice would you give young women struggling to find their purpose and build a fulfilling career?  How do you define success on your terms and encourage others to do the same? How To Connect w| Bianca Instagram Website The Growth METHOD. Membership Join Here! Use Code:growthmindsetgal for 50% off your first month's subscription! 1:1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ GROWTH MINDSET COACHING PROGRAMS! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Application Form ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching Programs information What are the coaching sessions like?⁠⁠ Tailored weekly discussion questions and activities to spark introspection and self-discovery. Guided reflections to help you delve deeper into your thoughts and feelings. Thoughtfully facilitated sessions designed to provide maximum support, accountability, and growth. Please apply for a FREE discovery call with me! Allie's Socials Instagram:@thegrowthmindsetgal TikTok: @growthmindsetgal Email: thegrowthmindsetgal@gmail.com Links from the episode Growth Mindset Gang ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram Broadcast Channel Growth Mindset Gang Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Growth Mindset Gal ⁠⁠Website⁠⁠ Better Help Link: Save 10% ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://betterhelp.com/growthmindsetgal Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how Nicole Collins is revolutionizing shopping with her groundbreaking text-commerce innovation, 213 Deli. In this engaging episode of the Command Your Brand Show, Nicole shares her journey as a seasoned entrepreneur with over 20 years in the beauty industry, including her pivotal role in scaling Ipsy to massive success. Learn how she identified a gap in the U.S. shopping market and turned text-commerce into a game-changing solution for busy consumers.Nicole breaks down the secret to building successful startups, from understanding consumer behavior to leveraging simplicity and personalization in shopping. She also discusses the challenges of launching 213 Deli, the first U.S.-based text-to-buy service for beauty products, and how this innovative concept caters to the needs of Gen X shoppers craving ease and trusted recommendations.Ready to transform your shopping experience or explore new ways to build your brand? Subscribe now for more insights from top entrepreneurs, and don't forget to check out Nicole's inspiring journey! Let us know in the comments—how could text-commerce change your shopping habits?#RevolutionizingShopping #TextCommerce #NicoleCollins #BuildYourBrand #EntrepreneurSuccess #CommandYourBrand #BeautyIndustry #213Deli #StartYourOwnBusiness #ShoppingInnovation#socialselling #marketingdigital #socialmediamarketing #businessstandard #whatsappbusinessCHAPTERS:00:00 - Intro00:54 - Nicole's Background04:35 - Business Success Factors06:55 - Text Commerce Strategies11:05 - 213 Deli Operations14:16 - Inspiration Behind the Idea18:18 - Future of Marketing Trends22:28 - Common Startup Mistakes26:26 - 213 Deli Success Stories30:50 - Outro31:18 - Where to Find Nicole32:22 - Closing_______________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

"What's for you, is FOR YOU!" - Bianca BeeIn this episode, I sit down with Bianca Bee, a Detroit native turned media powerhouse. At just 17, Bianca moved to Los Angeles to attend film school, quickly landing roles at Oprah Winfrey Network, VH1, TMZ, E! News, and The Steve Harvey Show. She later became a Booking Producer in NYC for The Mel Robbins Show, Nick Cannon's Talk Show, and Fox Weather.Beyond her media career, Bianca built a multi-faceted empire—launching her own talk show at 19, founding The Bianca Bee Foundation to empower young women, and creating BFF Cosmetics, a brand that has partnered with Fenty Beauty, Ipsy, and Galore. She's also an award-winning entrepreneur and author of The 20's Chronicles and Plot, Plan & Slay.Have you asked yourself any of these questions recently?

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab. Karina's journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We'll dive into her customer acquisition strategies, retention efforts, and her plans for 2025. Here's a glimpse of what you'll learn: Key challenges and strategic pivots in 2024. The role of strategic partnerships in brand growth. Identifying the right partnerships for your brand. The importance of diversifying revenue streams. How bootstrapping fosters scrappiness and resourcefulness. Customer acquisition strategies for long-term success. Investing in relationships for sustained growth. The benefits of raising capital early. Meta's continued impact on customer acquisition. Why diversification is essential for reducing business risks. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

In this episode of Hitting Pan, beauty influencer and makeup artist Rosy McMichael gets to the bottom of what it takes to turn dreams into reality—from launching a sold-out MAC collaboration during the pandemic to manifesting partnerships (like her work with IPSY). She also shares the advice Patrick Starrr gave her, reflects on her bittersweet collab moments, and reveals the emotional stories behind her Beauty Creations products. Whether you're an aspiring creator or just looking for an inspiring listen, Rosy's story will remind you that hard work, passion, and a little manifestation go a long way.Feeling inspired to level up your self-care, too? Listeners of this episode will get an exclusive 25% off code to stock up on all their SHADES BY SHAN favorites, so be sure to listen all the way through. Hosted on Acast. See acast.com/privacy for more information.

What do you do when you have personalization goals, a ton of first party data, and technical hurdles?  Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it's up to us to tailor it. What can we do given the data we have? Plus, we talk about marketing automation platforms and how to leverage them. What's the structure going to be? How do you make sure it's going to be successful when you launch it? Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Carina: LinkedIn: https://www.linkedin.com/in/carinampedersen/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

En nuestro episodio 426 conversamos con General Manager de IPSY México sobre:+ El profundo amor por su país.+ El valor del esfuerzo e ir siempre más allá.+ 3 momentos que marcaron su infancia tuvo. + Un liderazgo auténtico empieza por ver a las personas como personas.+ El coaching es una herramienta para crecer y trabajar en uno mismo.+ Aceptar la incomodidad es parte esencial del crecimiento.+ Disciplina y responsabilidad para lograr el éxito.Acá puedes conocer más sobre Hackers del Talento y Ricardo PinedaSuscríbete a nuestro newsletter Cartas al Talento donde reflexionamos sobre Talento Humano, el futuro del trabajo y la humanización

Brian Garrett wants to get the message out that Crosscut VI is not the same firm that invested in ShoeDazzle and Ipsy in 2009, but they will continue to follow the talent of SoCal into FrontierTech and beyond.   Brian concedes that LA is never going to be the #1 AI hub, but engineers in LA have been building "hard shit" for a very long time. Crosscut VI will invest in space exploration, clean energy and advanced manufacturing. 

Host Mimi Banks is joined by Nicole Collins and Corey Weiss, the Co-Founders of 213 Deli. They share their journey from their beginnings at IPSY to launching their innovative mobile-first platform. They discuss the evolution of beauty marketing, the importance of relationships in business, and how 213 Deli aims to revolutionize the beauty shopping experience through a text-to-buy model. The conversation highlights the significance of curation, brand partnerships, and the unique needs of the Gen X demographic in the beauty industry. Go to 213deli.com and use invite code BIYB to get a $20 credit to shopInstagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

Send us a textWe've talked a lot about how Private Equity Megafunds approach valuation when they purchase companies through LBOs. And we've spoken about their exits, either through IPOs or PE Secondaries.  But we've never really talked about what happens during the YEARS in between!  How do Private Equity companies actually grow their portfolio companies over the life of their investment? Enter: the operations team. This group works closely with executives at the portfolio company itself, along with the valuation and deal teams. This team is generally separate from the deal team within Megafunds, though many roles may have significant overlap at smaller firms. At a Megafund, this role differs considerably in terms of skills set, background, and career path. Instead of a conveyor belt path through Investment Banking, this group looks for for skilled consultants and experienced corporate executives. It can be a fantastic entry point into Private Equity for older candidates with more experience in the workforce.Today, we sit down with Florence Evina-Ze, an SVP at Bain Capital, to discuss the recruiting, career path, skills set, and lifestyle associated with this particular vertical. Florence also shares her perspective as an underrepresented minority in the industry. She discusses specific programs that were instrumental to her success, the critical role of mentors, and her inspiring approach to helping others follow in her footsteps.Florence Evina-Ze joined Bain Capital in 2021. She is a Senior Vice President in the Portfolio Group and a member of the North America Private Equity team. Prior to joining Bain Capital, Florence worked at IPSY. Previously, she was a consultant at McKinsey and Deloitte where she focused on industrials and consumer/retail. Florence earned an MBA from Harvard Business School and SB in mechanical engineering from Harvard College.Check out Public.com at the link http://public.com/wallstreetskinnyJoin the waitlist for our flagship course on IB and PE fundamentals!https://the-wall-street-skinny.mykajabi.com/waitlist-opt-in-IBDPublic Disclosure: All investing involves risk. Brokerage services for US listed securities, options and bonds in a self-directed brokerage account are offered by Public Investing, member FINRA & SIPC. Not investment advice. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank.Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1828849), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Securities investments: Not FDIC Insured; No Bank Guarantee; May Lose Value. See public.com/#disclosures-main for more information.Our content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice.

Známe je všichni a snad každý z nás si jich, když jsou na stole, pár rád uzobne. Chipsy. Jinak řečeno smažené bramborové lupínky, ale taky – jak zjistil náš bohemista – naštípané brambory. Více v dalším díle jazykového okénka.

In this week's mini episode of Hitting Pan, IPSY's VP of Creative Diana Maciel gets to the bottom of her career path, creative process, and where she finds all of her amazing mood board inspo. Plus, Maciel and host Bethany Blair talk fashion vs. beauty, giving back to your community, and that infamous “The Devil Wears Prada” cerulean scene. Hosted on Acast. See acast.com/privacy for more information.

In this episode: Listen to a conversation between your host Vivienne Aerts and Utah based pianist and award winning composer Karina Pardus as they dive into her creative process, Female Composer Safety League, Tanner Dance Studio, and Moms in Music About Karina Pardus Karina Pardus is the founder of Coy Compositions, an award-winning composer, orchestrator, singer/songwriter, story teller, and Treasurer of the Female Composer Safety League. She writes music for podcasts (Talking Autism), video games (Hide vs. Seek), and has worked with companies such as Ipsy. She has been a panelist at the Salt Lake Gaming Convention, Game Sound Con, and a contributor to the Silicon Slopes Tech Summit. As a mom of 3, she knows that managing a family and a business requires a lot of creativity to not only balance her dreams, but to thrive among them. ⁠⁠⁠Instagram⁠⁠⁠ / ⁠⁠⁠Facebook⁠⁠⁠ About ViviTalks - Interviews with the Women Behind Typuhthâng.Introducing ViviTalks, a podcast hosted by Dutch New York-based musician Vivienne Aerts. Join us as we celebrate 100 talented female musicians from Vivienne's latest album "Typuhthâng," with a mission to empower female cacao farmers in the Virunga State Park of Congo and contribute to rainforest restoration. We delve into the musical journeys, creative processes, and unique perspectives of these talented women, seeking to bring greater balance to the music industry. It's a safe space for honest and authentic conversations with artists and trailblazers. Let's amplify the voices of remarkable women in music and stay tuned for inspiring stories and meaningful dialogues on ViviTalks. ⁠⁠⁠⁠⁠⁠ ⁠⁠ Stream⁠⁠⁠⁠⁠⁠⁠⁠ the Album or ⁠⁠⁠⁠⁠⁠⁠⁠Buy it on Bandcamp⁠⁠⁠⁠⁠⁠⁠⁠ and get the chocolate! ⁠⁠⁠⁠⁠⁠⁠⁠More about Vivienne here.

In this week's mini episode of Hitting Pan, host Bethany Blair and IPSY's Senior Manager of Editorial Maddie Aberman get to the bottom of the viral Everything Shower trend. The Everything Shower is part self-care ritual, part hard work, but it's so rewarding. Bethany and Maddie take listeners through the whole shebang, including the correct Everything Shower order, product recommendations, and they even grace listeners' ears with a little throwback jingle. The Everything Shower Must-Haves Mentioned:FIRST AID BEAUTY KP Bump Eraser Body Scrub with 10% AHAOLAPLEX Nº.4C Bond Maintenance® Clarifying Shampoo CHRISTOPHE ROBIN Cleansing Purifying Scrub with Sea SaltBRIOGEO HAIR CARE Don't Despair, Repair! Deep Conditioning Mask REFRESHMENTS Dazzling 5-Blade RazorL'OCCITANE Almond Supple Skin OilJLO BEAUTY Beso Balm Ultra-Hydrating Lip Mask BENEFIT Benetint Rose-Tinted Lip & Cheek StainCHARLOTTE TILBURY Airbrush Flawless Finish Hosted on Acast. See acast.com/privacy for more information.

In this week's mini episode of Hitting Pan, we gathered beauty's best social media experts, including E.L.F. BEAUTY's social media manager Chelsea Carey, KATE SOMERVILLE's social media manager and content strategist Rachel Friedman, and IPSY's own senior social media manager Marra Vargas, to get to the bottom of winning the social media game. With host Bethany Blair, they spill all the tea on securing a spot on the FYP, looking for inspiration, going viral, finding your niche, and of course, the infamous Alix Earle TikTok light. Hosted on Acast. See acast.com/privacy for more information.

In Ep. 139 of Earned, Conor sits down with Jenna Habayeb, CMO of trendy, washable rug brand Ruggable. To start, Jenna unpacks how she transitioned from a career in the beauty industry with Ipsy to the innovative world of home decor at Ruggable. We discuss the complexities and differences when it comes to marketing home decor compared to beauty products, including the role of creators and the logistical challenges of photo shoots. Jenna then emphasizes the importance of blending performance marketing with brand building, and shares her favorite strategies for driving community engagement and growth through  PR, social media, influencers, and experiential marketing Next, we explore Ruggable's strategic collaborations with popular brands like Bridgerton and Pantone, and hear how the company swiftly responds to cultural trends (like launching products inspired by Beyonce's album release). To close the show, Jenna shares her take on the evolving role of a CMO, highlighting the importance of a full-funnel marketing approach, diversification of channels, and potential retail expansions. In this episode, you will learn: Why blending performance marketing with brand building is vital to Ruggable's success  The importance of agility in modern marketing and adapting to current trends How product satisfaction, unique value, and retail expansion helps Ruggable maintain its customer base Resources: Ruggable - https://ruggable.com/   Connect with the Guest: Jenna's LinkedIn - https://linkedin.com/in/jennahabayeb/   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ's LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ  

Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover:• When and how to start investing in performance marketing• Common mistakes companies make with paid ads• How to build and structure a performance marketing team• How to get your creatives performing better• Strategies for optimizing workflows and team efficiency• How AI will change performance marketing• Much more—Brought to you by:• BuildBetter—AI for product teams• OneSchema—Import CSV data 10x faster• Eppo—Run reliable, impactful experiments—Find the transcript and references at: https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis—Where to find Timothy Davis:• LinkedIn: https://www.linkedin.com/in/timothypatrickdavis/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Timothy's background (02:31) Understanding performance marketing (06:31) The importance of paid search (08:39) Identifying growth potential (09:54) Case studies: Hairstory and Ipsy (12:22) Experimenting with new platforms (18:57) Choosing the right platforms (20:23) LinkedIn for B2B marketing (27:56) When to start investing in paid growth (33:33) Common mistakes in performance marketing (37:41) Working with agencies and consultants (40:36) Hiring for performance marketing (47:33) Metrics that matter (54:43) Competitor analysis and CPC insights (56:15) Custom reports and data visualization(56:38) Understanding impression and click share (59:10) True competition metrics (01:02:14) Attribution and incrementality (01:08:52) Building a performance marketing team (01:10:53) Creative and ad copy collaboration (01:15:48) Managing workload and hiring strategy (01:20:52) Training and onboarding new hires (01:24:41) Impact of ATT on performance marketing (01:25:56) The power of creative in ads (01:29:47) Using AI in performance marketing (01:37:16) Lightning round —Referenced:• Shopify: https://www.shopify.com/• What Is Performance Marketing?: https://www.shopify.com/blog/performance-marketing• Google AI: https://ai.google/• Pinterest: https://www.pinterest.com/• Eventbrite: https://www.eventbrite.com/• Booking.com: https://www.booking.com/• Credit Karma: https://www.creditkarma.com/• Hairstory: https://hairstory.com/• Google Display Network: https://www.semrush.com/blog/google-display-network/• SoftLayer Becomes Part of IBM's SmartCloud: https://www.datacenterknowledge.com/deals/softlayer-becomes-part-of-ibm-s-smartcloud• Coca-Cola Freestyle: https://www.coca-colafreestyle.com/• Monday.com: https://monday.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• The Signal and the Noise: Why So Many Predictions Fail—But Some Don't: https://www.amazon.com/Signal-Noise-Many-Predictions-Fail-but/dp/0143125087• Courtney Wenneborg on LinkedIn: https://www.linkedin.com/in/cwenneborg/• PPC Hero: https://www.ppchero.com/• Another Deep Dive into Auction Insights, by Jacob Brown: https://www.ppchero.com/another-deep-dive-into-auction-insights/•Multitouch: https://multitouch.app/• What is time decay attribution?: https://growthmethod.com/what-is-time-decay-attribution/• Linear: https://linear.app/• Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment: https://faculty.haas.berkeley.edu/stadelis/BNT_ECMA_rev.pdf• ADT: https://www.adt.com/• Shopify Bursts: https://focus.business/blog/shopify-bursts/• The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter: https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612• Kat Nguyen on Shopify: https://www.linkedin.com/in/katngy/• Dollar Shave Club ad: https://www.youtube.com/watch?v=ZUG9qYTJMsI• The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: https://www.amazon.com/Daily-Stoic-Meditations-Wisdom-Perseverance/dp/0735211736• Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All: https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999• X-Men '97 on Disney+: https://www.disneyplus.com/series/x-men-97/vc1XIz90ZNH5• RRR on Netflix: https://www.netflix.com/title/81476453• The Playlist on Netflix: https://www.netflix.com/title/81186296• Welcome to Wrexham on Hulu: https://www.hulu.com/series/welcome-to-wrexham-c6906d50-d06c-40d1-a57c-1885d9dc2fef• The Billion Dollar Code on Netflix: https://www.netflix.com/title/81074012• Magic Mind: https://magicmind.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In this week's mini episode, sit down for a storytime with Hitting Pan host Bethany Blair as she takes listeners through her journey to working at IPSY. From her life as a makeup artist working with the Jonas Brothers to becoming a micro-influencer and working in reality TV production, Bethany's path might not have been a straight line, but she's right where she's meant to be. Hosted on Acast. See acast.com/privacy for more information.

Before business partners Nicole Collins and Corey Weiss launched the 213Deli text-commerce beauty shopping platform last year, they were behind the scenes working for digital commerce trailblazers like Ipsy and Flip.  Weiss worked in media at Sony Pictures and Yahoo before spending a decade growing the business side of Ipsy, a beauty subscription service started by Michelle Phan in 2011, where he met Collins. Meanwhile, Collins spent four years at Ipsy growing the brand partnerships team before joining the founding team at Flip, a shopping social network. Collins was also the co-founder of Yume, a Chinese-American company responsible for launching American beauty brands into China via the popular Little Red Book social shopping platform. Both found inspiration for 213Deli across these experiences, but it's the changing commerce marketplace in China — where consumers are accustomed to live shopping, text commerce and shopping across social media — that drove the duo to launch a text-only shopping platform stateside.  “There are so many really exciting ways to discover and shop beauty outside of traditional brick-and-mortar and e-commerce, which is really what's been going on in the United States for a long time,” Collins told Glossy. For 213Deli, meeting the company's millennial and Gen-X customers where they are means sliding into their text messages once a week with a new, can't-miss beauty offer. “You go to 213deli.com and give us your name and your phone number,” said Collins. “It's totally free, [and] once a week on Thursdays, at noon Pacific time, we're going to send you a text message about a really spectacular product.” So far, this has included brands like Osea, Farmacy, Phlur, RMS and Saltair. “If you want to buy that product, you text back and let us know how many pieces you want to buy,” Collins said. “If not, you ignore it — no big deal. And you get a message [about a new product] the next week.” 213Deli does not have an e-commerce platform and consumers provide their credit card information over text during their first purchase. The allure for many shoppers is free shipping and a gift with purchase, which is often a full-size complimentary product from the same brand.  Brands like Vacation and Thrive Causemetics, for example, have used 213Deli as part of their launch strategy. To wit: Vacation included a free full-size bottle of its after-sun aloe with the purchase of its Orange Gelée SPF, while Thrive Causemetics' GWP was a full-size mascara to accompany its new Sheer Strength Lip Plumper. Shipping is also fast and free.  To a consumer, 213Deli is streamlined and simple. But behind the scenes, Collins and Weiss have developed a custom tech stack to make the concept possible. And they're growing the business through partnerships with trending beauty brands and industry thought leaders like editors, artists and influencers.  Collins and Weiss discuss the advent of the brand and the future of text-to-shop commerce in the U.S. in today's episode of the Glossy Beauty Podcast. 

In the season one finale of IPSY's Hitting Pan podcast, creator, model, and hair influencer Dana Patterson (aka @danaisabellaaa) gets to the bottom of getting scouted by Ford Models when when she was just 17, the difference between modeling in New York City vs. Los Angeles, and how she made the transition from print model to full-time creator who was in control of her own image and career. Dana also digs deep on body image struggles while advocating for the word “fat.” Hosted on Acast. See acast.com/privacy for more information.

Join us on this enlightening episode of our podcast as we dive into the world of Adesse New York with Suzanne Roberta. Discover how Adesse blends luxury, sustainability, and cutting-edge technology to create exceptional beauty products that today's consumers love. Learn about their extensive range of nail care treatments, anti-aging serums, and skincare solutions, all formulated with natural ingredients and advanced scientific techniques. Suzanne shares insights on how Adesse utilizes AI and machine learning to predict trends and consumer preferences, ensuring their products are not only effective but also highly desired. With a commitment to clean, sustainable manufacturing processes, Adesse offers beauty solutions that are kind to both you and the planet. Find out how their customer-centric approach involves users in the product development process, creating items that resonate with real needs. Discover the partnerships with beauty subscription giants like Ipsy, Birchbox, FabFitFun, and BoxyCharm that have helped Adesse scale rapidly, delivering millions of units to satisfied customers worldwide. Don't miss this exciting conversation about the future of beauty and skincare. Tune in to hear about the latest products, industry insights, and innovative strategies that set Adesse New York apart. Visit [adesse. com](https://www.adesse.com) to explore their collections and follow them on social media @adesseNY for updates, exclusive offers, and beauty tips. Join the Adesse New York community and transform your beauty routine with products where luxury meets innovation.

In episode 5 of Hitting Pan, celebrity makeup artist, content creator, and IPSY's Chief Makeup Artist, Ash K Holm, gets to the bottom of taking big career leaps, having a why-not-me mentality, the power of Instagram, and the importance of learning to read a room. Plus, she spills the tea on her iconic glam database and what the K in Ash K Holm really stands for. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Hitting Pan, IPSY's Chief Merchandising Officer Kristy Westrup gets to the bottom of the art and science behind merchandising, how being a competitive D1 athlete has helped her level up professionally, and the importance of brand authenticity. Plus, she's dropping an exclusive hint about August's celebrity Icon Box curators (yes, that's curators plural). Hosted on Acast. See acast.com/privacy for more information.

We've all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, community and exclusive access to products. IPSY's merchandising team plays a central role in bringing the brand promise to life. Led by Chief Merchandising Officer Kristy Westrup, the merch division tests more than 8,000 products per year to curate the best assortment for customers. During this week's Retail Remix, we dig into this process, as well as: How merchandising collaborates with marketing to create compelling content that drives member acquisition and retention; How the team applies social media insights and other data points to constantly keep a pulse on what's trending; andHow the team integrates customer feedback consistently to refine assortment and expand into new brands and categories.RELATED LINKSLearn more about IPSYRead how other companies are reimagining subscription commerceConnect with Kristy on LinkedInKristy's colleagues from IPSY will dig deeper into the brand's membership model during the Retail Innovation Conference & Expo. Click here to get your ticket and get more tactical tips from her and other forward-thinking executives! 2024 Retail Innovation Conference & ExpoAre you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

Presented by IPSY, Hitting Pan gets to the bottom of all things beauty—no topic is off limits. Get the tea on all the weird, wacky, and wonderful trends taking over your feed, surprising stories from brand founders, shocking insights from industry experts, gag-worthy gossip from beauty creators, and an exclusive peek behind the curtains with our Icon Box curators. Hosted on Acast. See acast.com/privacy for more information.

Welcome to VRTAC-QM Manager Minute! Today, we're joined by Brandy McOmber, Project Director, Ashley Banes, Counselor Specialist, and Paul Fuller, Counselor Specialist, all representing Iowa General. Our focus is Iowa's Blueprint for Change DIF Grant and its creative use of the collective impact approach. This initiative aims to amplify opportunities for competitive integrated employment through strategic partnerships and pilot programs. Its overarching mission? To phase out sub-minimum wage employment in Iowa and revolutionize the career paths of individuals considering such options. As 14(C) certificate holders decline, many individuals find themselves without employment, often spending their days at home or in day habilitation programs. Stay tuned to learn more about how they're transforming lives with DIF!   Listen Here   Full Transcript:   {Music}   Brandy: Making sure that we have a focus across the state, that competitive integrated employment is the first and preferred outcome for all individuals with disabilities.   Paul: We want to partner with the CRPs, the school districts, mental health providers, and we want to be able to provide customized employment or ISPY at a much younger age in the high school.   Ashley: Our work group has looked at the direct support professional registered apprenticeship that already exists in the state of Iowa, and that's registered, and we're looking at what can we take from that and really kind of DIF it.   Paul: We're DIF'ing it.   Brandy: who wants to dive in with us and DIF it?   Intro Voice: Manager Minute brought to you by the VRTAC for Quality Management, Conversations powered by VR, one manager at a time, one minute at a time. Here is your host Carol Pankow.   Carol: Well welcome to the manager minute. Joining me in the studio today is Brandi McOmber project director Ashley Banes, counselor specialist, focused on the apprenticeship program, and Paul Fuller, counselor specialist focused on the transition pilot all with Iowa general. So hey, gang, thanks for joining me in the studio today. So a little background for our listeners. I heard this group talk about their DIF project in a recent CSAVR monthly directors meeting, and they were focused on one aspect of the grant that was centered around the IPS project. And in fact, I thought maybe that was the whole thing. And shoot, CSAVR already stole them and stole my thunder. But I learned from talking to the team that there was so much more to their grant to unpack. So we are actually going to not focus on IPS, and we're going to pick up where they left off. Now, I've really enjoyed focusing on the DIF projects from each grant year, and they each have such a unique emphasis, and the ideas that are generated from one state can really be transplanted across the country. So as a reminder to our listeners, this DIF grant series is called the SWTCIE Subminimum Wage to Competitive Integrated Employment. And the purpose of this round of grants is to increase the opportunity for those SWTCIE program participants, which includes students and youth with disabilities seeking subminimum wage employment and potential VR program applicants, or VR eligible individuals with disabilities who are employed or contemplating employment at sub minimum wage to obtain competitive, integrated employment. All right, that was a mouthful. So let's dig in. Now I know our listeners are always super interested about your backgrounds. Like how do people get into VR? How do you even get here? So I'd like to understand each of your journeys into getting into VR. So, Brandy I'm going to start with you.   Brandy: Sure, thanks, Carol. To start out, I've worked with vocational rehabilitation services for 16 years now. Originally, I became interested in VR, as I previously worked at a facility with Transition Youth who were adjudicated as delinquent or CHINA or in other words, Child In Need of Assistance. So these were youth that had, you know, a lot of things to overcome in terms of transitioning into the world of work. So my specific role there was to help them come up with a plan. So in other words, where are they going to work? Where are they going to move out as they age out of the system? And through that process, I was able to interact with vocational rehabilitation in the state of Iowa. And it really got me interested in how much more of an impact I could have. So I applied and they accepted me. And then when I became a VR counselor, I really got interested in the other components of the broader state level work and applied and became a policy resource manager. And that gave me a much broader understanding of where we're at in the system, uniquely as a VR entity. With that coming into the DIF grant that we'll talk about today, it was really kind of the next level or the next step in the journey of moving from just our internal policy to how we can affect systems change throughout the state of Iowa. So that's really kind of my background.   Carol: That's excellent. And that really positioned you well for being project director on this DIF. Very cool. So Ashley, let's go to you. How did you meander into VR.   Ashley: Absolutely. And I think meandering is a great way of honestly describing it. I have worked within the state for about 14 years now, but I actually started within the Department of Corrections, and I hung out there for the first ten years of my career. Within that, the first six years, I ran our domestic violence program and carried a caseload of about 1000 clients when I did that. And the last four years that I was there, I really started focusing on mental health barriers, substance abuse barriers. And so that led me into a very specific program, which was our drug court program, and that is a prison diversion program. So that is the last stop somebody can kind of redeem themselves in before they get sent to prison. And the reason is I got super interested in that. My passion comes from actually very personal experience. And I lost my mom to suicide when I was 18 due to her severe mental health. So when that happened, that really left me asking questions of what supports are out there. And that really opened my eyes to see the lack of said supports in our community and in our state. So I hung out with in drug court for about four years, ran that program, and I started wanting to branch out because I was helping this certain population. And I was like, I know there's more out there. I know that I could be doing more. And I just felt like I was needed in more places. So a Voc Rehab counselor position opened and, the same county actually that I was running our drug court program in so I took a shot and applied for that and was offered that position. And so I jumped on that, I was  a Voc Rehab counselor, just carrying a normal caseload. for about a year, just over a year, and within that year is where I got into the IPS program that you touched on earlier that we already kind of talked about in our monthly meeting that we had. From there, the DIF grant counselor specialist position came up and I was like, this is really a way for me to take what I'm good at and the areas that I don't have a lot of experience in, like for example, being part of a grant was not anything I'd ever done in my life before, but I really wanted to have that experience. So I was like, this is my shot. So I applied for it and I honestly thought in my interview I was like, there's no way I got this. There's no way this is the worst interview of my life. And lo and behold, I got offered the position. So that's really kind of what got me in here. And being able to be kind of part of that top level systems change and being able to provide that support to my coworkers who are struggling with certain areas, that's really what drives me, and being able to take my passion and apply that. So that's how I meandered in here.   Carol: Well, first up, I'm very sorry about your mom.   Ashley: Thank you.   Carol:  In that situation, your background, I can imagine they snatched you up in one second because your background is so uniquely important to VR and having the mental health challenges that many of our customers face, that's been tough for counselors to handle and to work with. So I can see why you've been a valuable add to the team for sure. So, Paul, last but not least, how did you come into VR?   Paul: Meandering might be a good way to say it too, but my passion and my background here really lies in transition. And so I started my transition journey, I guess, in the Waterloo Community Schools here, the local school district, and I worked with individuals with disabilities in a transition program that partnered with Voc Rehab. And so I had 4 or 5 years of experience and then decided to apply. Then with VOC Rehab when a counselor position came open. That's been about ten and a half years ago. Best move I ever made. Love working with Iowa Voc Rehab. My coworkers here and everybody we get to help. So over those ten years, over the past ten years, I actually oversaw two transition programs in the local community where we assisted individuals with disabilities all the way from freshman through their transition into adulthood, all the way up to age 25. That was really interesting and fulfilling to me to see the growth that you would get from students and that you would see them obtain their goals and really achieve milestones for themselves that that were just amazing, watching them grow and learn and become adults, so to speak. And then, like Ashley, I saw the position with the DIF grant come open. Did not think I was going to get it after my interview. You know, those are the type of interviews that you end up getting the job when you think you bombed. But very fortunate to be here, part of a great team. Yeah, about 17 years total in transition, a little over ten here with Voc Rehab. And really looking forward to the things that we have going for us for the DIF grant.   Carol: That's good stuff. I always love understanding how people get into VR, because we often come from a very different journey and then evolve and come into this role. I can see why all three of you are on this grant. That is amazing. Brandy, can you give people a little picture of Iowa General? Like kind of how many staff are in the agency? How many people do you serve? I know Iowa is my neighbor, but I always think of, you know, a lot of cornfields, are there, any big metro areas? What's the lay of the land down there?   Brandy: Iowa, we currently have approximately 250 staff within VR. So decent size, but definitely a lot smaller than, you know, some of our bigger states like Texas, we are obviously a separated state. So we have Iowa General, and then the Iowa Department for the Blind, and we work closely with them in partnership. We do have some metro areas that are around the state, like Des Moines is one of our major metro areas. We also then have very rural areas where we see major needs in terms of a lack of transportation of available providers. So it's really interesting in that, you know, it sounds like it's all rural, but we definitely have a really good mixture of those different urban versus rural areas, which is interesting, but also was perfect for a grant because we can take a look at how we're affecting change in those major areas, and really understanding that we need to have a different approach for different areas in the state of Iowa and in terms of individuals, we serve for Iowa general alone in program year 2022, which would be July 1st, 2022 through June 30th, 2023. We served approximately 7900 potentially eligible students, as well as about 13 almost 14,000 eligible clients, for a total of almost 22,000. So decent numbers, but once again, definitely not as broad as some areas. For transition alone, we served around 14,000, a little over that, which would be a combination of that almost 8000 potentially eligible and, you know, 6500 eligible transition students. So we have a decent amount of clients that we serve. And we're very focused on transition in the state of Iowa. So we like to really push different transition programs. As Paul had mentioned, we have a lot of what we call TAP programs, Transition Alliance Programs that we've spoken nationally about as well, but definitely an emphasis on transition as well. So that's kind of the makeup of our state.   Carol: I like it, it's bigger than I thought. I didn't realize that. So that is good. I know when I was reading your project narrative and you had sent that, now that I know you wrote it in six weeks or less, Holy smokes, it was really good and I can totally see why RSA said, yeah, we're funding this project really well written. And you titled it The Iowa Blueprint for Change. And I was very intrigued by all of the research. You looked at a report that the US Government Accountability Office did, or they often are known as the GAO, and they had written a report back in 21 and submitted it to Congress about the 14(C) programs. I thought that was interesting. And you also had another report that was by the Advisory Committee on Increasing Competitive Integrated Employment. So you wove in these pieces to kind of lay the picture of what was happening in Iowa and how that aligned. Can you talk a little bit about that? Because I think it's interesting to note what your state is facing regarding sub minimum wage and kind of the lay of the land. We know over the course of many years across the country, some states have now kind of banned sub-minimum wage. And other people, they're all in different places on that. So can you kind of weave that together a little bit?   Brandy: Absolutely. I would preface it to say that, yes, we definitely made a late decision for applying for the grant, but it was absolutely a community effort. We really needed to rely on community members from different agencies and groups and entities to do it, because we decided so late. So I really need to give credit to those community members. That really helped us, because without them, the complexity of what we wanted to do would never be achieved in terms of an application. So there's really a couple of different reasons for the name that we selected for Iowa Blueprint for Change, and the name itself was actually selected by one of the community members that assisted us in writing it, because as we were kind of dumping data into a Google document, that would help us to really outline what every agency that was participating, what their thoughts would be, and what they see as the needs. We really identified that through the reports that you mentioned. It would really give us that blueprint to move forward. And so there's a couple of different reasons. Like I said, for the name, first of all, the report from the Government Accountability Office or GAO, as they're typically known, was really about identifying 32 factors that they had indicated that really influenced the transition of people from different environments like subminimum wage into competitive, integrated employment. So those 32 factors really range from things such as what is the individual's family or their own unique perspective in terms of what could happen. So what are their fears? What is the information that they know? What state policies are available within the state to kind of have some teeth, if you will, into making sure that employment first, for instance, is a focus. And also what is the local economy looking like. So those factors helped give us that blueprint. And to be honest, many of the factors that they mentioned really hold true in Iowa, where even though we don't have a large number of 14(C) certificate holders or that sub-minimum wage certificate holders, we recognize that we didn't have a lot. We have a handful, maybe five left. But the broader impact or the broader issue that we run into is that when those sub-minimum wage entities shut down, it really just meant a shift for those individuals not into work, but to sitting at home or to attending adult daycare, or the primary reason was going into day habilitation. And so we knew that that was a much, much broader issue, that when we have thousands and thousands of individuals in day habilitation, that some of which have employment, but many of which do not have competitive, integrated employment, we really knew that we needed to utilize that information as a blueprint to affect change systemically. In the state of Iowa, I would say the second reason that we really wanted to utilize the name Iowa Blueprint for Change was because we came across information related to the Collective Impact Forum, and that's really a cross sector framework that has a belief that if you bring a large number of individuals collectively together, they can make a really broad impact and advance equality if they're working together. So we wanted to utilize that model of collective impact to really focus on what can we have individuals and we're talking individuals from people with lived experience to their parents to parent support groups, educators, community providers, you know, a number of individuals coming together and then separating out the work, saying, how could we get this done in workgroups? So through that, we wanted to create what we would call a blueprint of what do we need to do systemically, like at the policy level, what do we need to do at the agency level? All of those agencies that really have a stake in the game for, or funding employment for individuals with disabilities. What do we need to do at a local, maybe support level, where there's these groups that are specific to people with disabilities, what could they do to affect change and then all the way down to the individual level. So when we come together, we can start to develop that blueprint and say as an individual representing vocational rehabilitation, for instance, I know that we need to commit to if we learn through this grant that, for instance, community providers don't have enough funding, what can we commit to in an actual document that we call our blueprint that would ensure that we have committed to making that change? So we would have these series of blueprints that would really help us to drive and have everyone involved commit to that systems level all the way down to the individual level change. So that really it was a twofold idea in terms of the blueprint, and it really brought together all of those individuals, like I mentioned, to make sure that they're committed. Because if we go into this, we knew that if we didn't have the support of all those other agencies and individuals and really show the face of the people that this change would impact, then we're going to be kind of dead in the water. We're not going to be able to move forward, if you will. So that's really the name that research. Also, that second report from the advisory committee was really also touching on the current atmosphere in Iowa and contributed to that blueprint, because we have made major strides in Iowa to move towards employment, we still face a number of challenges, like a lack of adequate training and support that can build capacity, professional competence across all levels of service provision. We have a lack of or we really did have a lack of a solid base of employment services grounded in evidence based practices. So all of these things combined were things that we knew we needed to utilize as a blueprint to really move the needle, if you will.   Carol: Yeah, I really enjoyed that part of the narrative, I did. Because it was so interesting and I thought about that kind of the lost group, you know, you think, okay, 14(C)'s are going away, this is great. But then there's a whole group of people, like you said, they're sitting at home. So we're missing the boat because they didn't move on into VR or into employment. They're either at home or they're sitting in day habilitation. So I love that you are focused on these folks for sure. Now, I know Iowa has done a lot of work, like, in fact, you guys have been the beneficiaries of several grants. Grants through ODEP and different initiatives that have really led you to this point. So let's dig into your actual projects. So I know there was the IPS component. Let's talk about what are these other elements of the project that you're trying to accomplish?   Brandy: Absolutely. The purpose, as you had mentioned Carol earlier, the purpose of this particular DIF grant was to focus on that movement from sub minimum wage or those contemplating sub minimum wage into competitive integrated employment. And the intent of those DIF grants in general is to, you know, really support innovative activities. And we really took that to heart is how can we be innovative in what we're doing and not just stop at like, let's say a minimum wage job, but how can we achieve more than that? How can we move into economic security for the individuals that we're focused on? So that's really what we tried to do. We wanted to make sure that we touched on that issue of really the sub minimum wage isn't the issue, but how can we achieve success with all of those others, that lost group? As you mentioned. What I liked about the grant is it gave us the opportunity to define what we mean by contemplating sub minimum wage. So we tried to take a much broader approach. It's not somebody just thinking about going into sub minimum wage, but what we believe is it's any of those individuals that are traditionally maybe kind of pushed or it's suggested to them that maybe volunteering or staying at home or going into adult day care or day habilitation is the right approach for you. And so for our contemplating subminimum wage, we talked about what about students with the greatest need in the schools, individuals or students with Social Security benefits based on their own disability. We also opened it up to individuals with more severe mental health disabilities, which we mentioned earlier was Ashley's passion, as well as those individuals who are receiving a service such as waiver or whatever it might be, but aren't focused on employment. So that laid the groundwork to say these are all the individuals we want to serve. From there, we developed the goal to advance and improve systems so that Iowans with disabilities have competitive, integrated employment opportunities that lead to economic security. We developed really six primary objectives that would help us get there. And I know later we can dive into the specific activities, but ultimately, we wanted to first use. What I had mentioned before is that collective impact approach. So our first objective was really about engaging a large collective of diverse stakeholders that can really help us to guide the work. So really the change is happening through them. And, they would use those different systems, change models such as collective impact, diversity, equity and inclusion. You know, that type of thing to support individuals with disabilities, move into CIE or competitive integrated employment. The next area that we wanted to focus on is developing an actual registered apprenticeship and quality pre apprenticeship program that would not only increase the number of direct support professionals in the state of Iowa, because through our comprehensive statewide needs assessment and through talking with all these community members, one of the issues that we had is just a lack of available staff to provide job coaching and all those supports. So not only did we want to increase the number of individuals that could go through a program by creating and serving as an intermediary for an apprenticeship program, but also we wanted to make sure that we try to include and bring individuals with disabilities themselves to serve and to go through those apprenticeship programs. So that was the other objective. The third one is really about making an impact in the transition field because as Paul mentioned, that's his passion and that's my passion too. So how do we do that? What we decided to do is really develop some pilot projects that focus on uninterrupted transition to competitive, integrated employment for youth, especially those youth with the most significant disabilities. So utilizing a combination of technical assistance, grant dollars and training to really start earlier, introduce evidence based practices earlier, and provide training to the educators themselves as to the adult world of support, such as waiver. The fourth thing that we had mentioned that we wanted to do is to really facilitate that increase in individuals with disabilities in the state of Iowa, not only obtaining, but maintaining competitive, integrated employment. So diving into how do we increase opportunities? The next one was to increase the expectation and demand for CIE. So how do we promote this? How do we squash any misconceptions about what working means? For instance, for people on Social Security benefits, how do we involve parents and individuals with disabilities to serve as mentors themselves? You know, how do we affect change in that area? And finally, we wanted to really align those public policies. So develop an employment first policy. And in a technology and first policy that really puts those teeth into making the change in Iowa, as well as getting together those agencies that once again have the ability to fund employment programs and make sure that we really do a deep dive in, a commitment to increasing that funding, if that's what we learn is necessary so that our provider partners aren't really stuck in what we want to provide these great evidence based practices for instance.. But, they're not really achievable because we lose money. So looking at that issue and then just making sure that we have a focus across the state, that competitive, integrated employment is the first and preferred outcome for all individuals with disabilities. So that's really like a broad overview of what we were hoping to achieve.   Carol: You have bitten off a lot. Like in reading that, when I went through it, I went, oh my gosh, like, is this a five year grant or is this a ten year grant? Because there's a lot you're going to do. But I think with especially this particular subject, the systems change foundation of what your proposal talked about is so important because you can't do this unless you really engage all of the various partners to affect this sort of high level of change. Do you have certain targets, like the number of individuals you're trying to, like, what's the big target for the five year completion of your activities?   Brandy: So that's another area that we really bit off, probably more than we can handle. But we wanted to make sure that for outreach purposes, we provided outreach to every single individual in day habilitation, which is thousands and every, you know, student that has disability benefits or that could really qualify as a as an individual. So we had much broader numbers there. So we're talking thousands. But in terms of breaking it down, the great thing about this grant is they connected a national evaluator, which is Mathematica, that comes in and really dives in with us going, okay, that's a big piece. Now let's go. How many of those do you think? You know, through various pilot projects, through the different components of this, can you actually bring in because, you know, some are going to say, I'm not interested. Some are going to maybe, you know, have a different reason for not participating. So then they helped us to say, that's the goal for outreach. We're going to provide information to all of those individuals and also ensure that every one of those individuals that wants to be part of that broad collective that I talked about can participate and even serve in leadership roles. Then, from the number of individuals will actually serve, we have a little over 300 to say, we want to commit to this number of adults and this number of students to actually do it. Which is a lot of individuals as well. When you're talking only five years, especially since the first year is really about getting contracts ready, figuring out your team, trying to identify what you're doing. So definitely we thought big in that area as well.   Carol: Go big or go home, I like it. So, Ashley, you've been sitting here patiently waiting. You're the counselor specialist focused on the apprenticeship program. Can you tell us more about that? Like what do you do? Like what are you focused on? What's your role like?   Ashley: Absolutely. So really my role is just to support and guide our work group that we have that has volunteered their time to be part of this. So our work group consists of different businesses, educators, community providers, individuals with lived experience that want to build this program to ensure that it's successful. So right now, our work group has looked at the Direct support professional registered apprenticeship that already exists in the state of Iowa, and that's registered. And we're looking at what can we take from that. And really kind of DIF it, if that makes sense. So we want to make sure that we're taking what we're seeing within our need and the lack of the workforce that's currently available for those positions, and open that up again. Just really kind of supporting and guiding them. So that started with we branched out and we've talked to different states about some of their pre apprenticeships and registered apprenticeships that they have in the specific area, being able to kind of get the what went well, what didn't go well with them. So we can maybe avoid some of that and not repeat it. Partnering again we've partnered with everybody that I've listed earlier, but then we also have a couple registered apprenticeship gurus with the Iowa Workforce Development Group that have volunteered their time to be part of our group. So they're really like a good sounding board for us. So if we get some crazy ideas and we throw them at the two ladies that we have, they're like, yeah, let's do this. One of the great ideas that we have is stackable credentials. So being able to not just create a registered apprenticeship that gives you the ability to be a direct support professional, but also gives you the ability to advance in the career. And so the individuals that we're targeting that we want to be part of our apprenticeship is obviously the individuals that we're targeting within our grant. So individuals that are really interested in helping others, but maybe just haven't been able to find that right area to specialize that in. So if somebody comes into the registered apprenticeship program and they are wanting to be a supervisor eventually, then we can provide the opportunities and the abilities for them to be trained and have the opportunity to do that. The nice thing about our grant too, is then we can also work with the providers and the businesses that are wanting to support our registered apprenticeship and not only support the business, but offer some incentives with them. So if they're willing to put some teeth behind it, then we'll put some teeth behind it too, because it's going to take all of us working together for this to be successful. Also, the other really cool thing that I think we're building into our registered apprenticeship is specialty areas. So you talked about and Brittany talked about like my specialty area is really mental health. That's something I'm super passionate about. Other individuals have passions with intellectual disabilities, or they have passions with assistive technology areas, just any really area that somebody wants to gain some more knowledge in that they're super interested in, that could benefit them in the workforce, then let's provide them that opportunity. It's a work in progress. Right now we have 24 core competencies that we're reviewing to figure out if we want to leave them as they are, or if we want to alter some of them. And like I said earlier, kind of DIF them. So that's what our work group is doing right now. And again, the beautiful thing about it is we all come from very different backgrounds, so we all bring very different perspectives, which I think is going to make this a very beautiful program at the very end of it.   Carol: Very cool. I like that I haven't heard anybody say that yet, that they're DIF'ing it. And so now we've got it. We've got a new term.   Ashley: Absolutely. Just made that up too. So we're just going to roll with it   Carol: I love it. I like rolling., So Paul, I know you're focused on the transition pilot. Talk a little bit about that. What's going on with that and how's your role with it?   Paul: Yeah, of course, my previous experience, like I had mentioned, was overseeing two transition programs in the schools for the past ten years. After WIOA came out, we did notice, as Brandi had mentioned, students were going to adult daycare, just going home, sitting at home with parents, brother or sister, any kind of family member, and really not getting out in the community and being that competitive, integrated, employed. And so what our goal here is, is that each year for. The next three years, we're actually going to start two pilot projects, and we had created a work group. This would have been last August for the transition piece of the diff. As we say, we're DIF'ing it, of the DIF, the transition work group. And so we have actually been meeting we created a call for interest. And that went out to all CRP's, all AEA's, all LEA's throughout the state. And then we had proposals that were returned to us here over the past month or two. And we actually then took our group, reviewed those proposals and did choose to sites to receive this funding for these pilot programs here this year. We're actually starting those initial meetings with the schools. And so what we want to do is we want to partner with the CRP's, the school districts, mental health providers, and we want to be able to provide customized employment or IPSY at a much younger age in the high school. One thing that I had noticed around the state was that, you know, discovery might start that senior year for a student, that's way too late, way too late. What are you really going to know in the span of a year to make sure that they're going to be successful after their graduation? So what we're really hoping is that we can partner them with the IEP team. Like I mentioned, the mental health providers CRP's the school district teachers and start that discovery process freshman year. Also, some of the outreach where we can have students applying for like waiver services at a much younger age as well too, just because the waiting list right now is 5 or 6 years for some of that. So for additional funding after graduation, we were even talking about going into some of the middle schools to try and make sure that that outreach happens and those services are available, because that's another gap that we saw with students graduating without those waiver services or funding to be available there as that long term support. Also did want to just mention that we want to provide technical assistance to the AEA's and local school districts of one focus for the DIF. As we're DIF'ing it, is assistive technology. And so we want to be able to support job candidates. The school districts, AEA's with our assistive technology funds and how we're able to tie that in, along with the earlier service provision, to have better outcomes at graduation.   Carol: I like it. You're speaking my language with getting at these students younger, because I agree that whole business with senior year too late, too late, too.   Paul: Way too, yeah, way too late.   Carol: You know, getting at kids younger and just it is also and their families to get them exposed to other things. I think about how many of our students never had a job. You know, they aren't babysitting, they aren't mowing the lawn, they aren't doing anything. They don't get any exposure to that. And then all of a sudden, like, you graduate and you're going to go to work, you know, that just it's a foreign thought. And so I really like what you're doing with that and getting at the kids way younger. The IPSY that you said is good stuff. Now, I know as I've talked to grantees, everybody says year one is kind of a bummer because there's always challenges. You got slow starts and stops and all of that. How about any challenges you guys face to your one, or how did you kind of hit those head on?   Brandy: So we absolutely faced obstacles the first year. In fact, I think our motto for the year was that we will always pivot. So in other words, when we were awarded, we had to kind of keep changing the plan a bit to address everything that came our way, if that makes sense. So when we were awarded, the first thing to keep in mind is that typically with these DIF grants, you're notified that you're awarded only a couple of days before the grant year begins. So that is not a lot of preparation and planning time for you to get contracts started, if that makes sense, and to get things rolling. And there's also a really relevant push from RSA to make sure that those funds are expended, that they award you. And that is absolutely not a problem that we have. We'd love to spend the funds to get this rolling. But Iowa is one of, I'm sure, many states that have a very strict procurement process. So one of the things that we ran into right away is that even though we could identify in our grant some of the partners that we wanted to utilize, we still, once we were awarded, had to begin that long process of really making sure that we knew if we had to do an RFP, if we could go to sole source agreements, if we could work with other state entities and get it in faster. And so we ran into some issues where, you know, for instance, there was a provider that really wanted to work with us, but due to some of those procurement issues and due to us being unable to reach an agreement in terms of things like salary, we really then had to pivot and go, well, that part of the plan isn't going to work. So we had to reach out to the community again and say, who wants to dive in with us and DIF it? As Ashley had mentioned, who wants to get in there and really do this because our original plan wasn't going to work. So that's the tough part to keep in mind is that there's that combination of knowing that the applicant process can be very slow. You know, when you're going through an RFP or procurement combined with RSA, who wants you to spend the money? So that's one of the issues that we ran into. And really the thing to keep in mind is this was a front loaded grant. So that means that you have this big pot of money and you're excited because you can get started with that immediately. However, you need to be aware of your state level rules, because we knew that we'd need a decent amount of staff to make this happen because we had such a broad idea. The other thing that we ran into is securing the full time positions, or the FTEs to do the work was really, really difficult. So, for instance, as Ashley and Paul would tell you, they didn't begin this at the beginning. They actually didn't come in until July of 2023. So we started October 2022. And the first time our state could say, yep, we think we moved two positions. We kind of had to beg, borrow and steal just to do that same thing with other entities that we're working with. They have a very long process for hiring. So we went from, you know, well, this is something that we want to do October 1st, and then we didn't even get the contract secured. And then they had to go through hiring. So we spent the first year dealing with that. The other thing I think was it really wasn't a major barrier, but one thing that we had to keep in mind is that even though a lot of agencies were really willing to talk, some of them weren't willing to take the leap with us. So we had to do a lot of meetings and discussions and honest conversations and the state to say we are all after the same thing. And that's a focus of people with disabilities moving into competitive integrated employment. Are you willing to jump on board with us? So I would say those are the major issues that we had.   Carol: Yeah, it sounds very familiar with other states. And I think you give good advice with people understanding your own state procurement processes and such so that you keep it in mind, because I know folks want to jump in and then you go, gosh, this whole year flew by and we're doing mostly planning and just trying to get the people on board because, shoot, it took you nine months to get Ashley and Paul going. So that's a big chunk. It's just everybody needs to sort of maybe temper expectations year one. So on a flip side, what would you say have been some initial successes or things you're super excited about that have happened? I know you're early on, but have you had any initial success stories or anything?   Paul: Yeah, I think we've actually had quite a few success stories, surprisingly, as we're DIF'ing it. The creation of our work groups, I would say when we came on in July, the work groups hadn't been created yet. And those are for those six objectives that Brandi had outlined. And so really moving things with like policy and apprenticeships and the transition piece, getting all the stakeholders to come to our collective meetings quarterly and then having them choose a work group to become a part of and then meet with that work group. So with the transition work group, I just use that for an example. We met bi-weekly, and so having stakeholders from around the state come in and really buy into what we were talking about and help develop that call for interest for letters and then get those proposals in. Also, what we've been doing to better understand some of the subminimum wage providers is we've been touring those 14(C) certificate holders to better understand their communities, what their needs are, why are they still providing some minimum wage? How can we support them to move away from Subminimum wage? And from then what we're looking towards is developing a business plan. That way we can do a lot of outreach both to those 14(C) certificate holders, but then also businesses in the community, so we can help them move away from subminimum wage to competitive, integrated employment. I would say another success is that we have chosen those two pilot programs for the Transition Work group, and we actually meet next week with the first school district. And so I'm always a person of action. And so this is really, really exciting for me to finally see these things getting rolling and getting all the stakeholders together and really planning for the students and planning for the future. So with that, what we're planning is, is that service provision for those school districts will start then in August once the school year starts. So that gives us a few months to get everybody on board, hire any staff that needs to be hired and get those pilot programs rolling. And then like I said, we'll be doing two more per year. Also, the high number of individuals, as I mentioned, we have that collective meeting that we do quarterly, but the high number of individuals that have participated in that, we've had upwards of 100 or more in those meetings and there's zoom meetings. So we have people from around the country really, and it's really amazing to see the buy in and the support that the DIF grant and the things that we're doing have.   Carol: That is super cool to hear. I'm really happy for you guys. So if people want to find out more about you, does someone want to throw out your website address that folks can access?   Brandy: We actually have a webpage on our vocational rehabilitation website, so it's IVRS.iowa.gov And from there under the About us section, there's an Iowa Blueprint for Change webpage. We actually provide information there. The sign up for the collectives that anyone can really join but also, then we put a specific contact information for Ashley, Paul, myself,  anyone willing to do the work. So you just reach out, its one door for or many doors, or path, I guess you could say, . You can reach out to any of us and you can get to who you need to get to. But also, if you're interested in, What are we doing with transition and how can we support that? Paul's information is on there as well. As that area focus covering and same with Ashley for what she's doing. So we list that all out there.   Carol: Excellent. 'cause  usually we have folks that do want to reach out, So don't be surprised. And you may get a call like in a year or six months cause people go back and listen to your old episode and they're like, hey, I want to reach out to those Iowa people. Well, I look forward to checking back in with you all as you get further down the road and see how things are rolling. But I'm super excited about your progress and what you're doing today my fellow neighbors. So thanks for joining me today. I hope you have a great day.   Brandy: Thanks, Carol.   Ashley: Thank you.   Paul: Thanks, Carol.   {Music} Outro Voice: Conversations powered by VR, one manager at a time, one minute at a time, brought to you by the VR TAC for Quality Management. Catch all of our podcast episodes by subscribing on Apple Podcasts, Google Podcasts or wherever you listen to podcasts. Thanks for listening!  

Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie discusses her changing makeup preferences, including a shift towards glowy, medium coverage base products and a preference for soft glam eyeshadow looks. She also shares her journey of embracing her natural lashes and short nails as part of a self-love journey. Jamie highlights her favorite brands, such as Sigma, BK Beauty, YSL, and Danessa Myricks, and recommends products like the Laura Geller Baked Balance Brighten foundation and the Milani Cheek Kiss cream blush. She also mentions the merger of Ipsy and Boxycharm and her new venture of offering one-on-one makeup lessons.TakeawaysExperiment with different makeup preferences and be open to changing your preferences over time.Embrace your natural features and focus on enhancing your own beauty rather than relying on false lashes or long nails.Explore different brands and products to find what works best for you and your desired makeup look.Consider trying out one-on-one makeup lessons to learn new techniques and enhance your makeup skills.Chapters00:00Introduction01:19Change in Makeup Preferences03:09Transition to Soft Glam05:26No Lashes and Short Nails09:24Self-Love Journey11:01Favorite Brands: Sigma and BK Beauty12:28Favorite Lipstick: BK Beauty Luxe Lipstick15:00Favorite Foundations: Laura Geller Baked Balance Brighten and Lancome Tient Idole Ultra Wear18:45Favorite Concealer: Lancome Tone Eto Concealer20:47Favorite Products from YSL22:14Favorite Products from Danessa Myricks23:45Favorite Fragrances: YSL Black Opium, Libre, and La Vie Est Belle24:45Disappointing Foundation: Estee Lauder Double Wear Sheer25:21Favorite Drugstore Foundation: CoverGirl Simply Ageless Skin Perfector26:51Favorite Drugstore Cream Blush: Milani Cheek Kiss28:56Favorite Stick Makeup Brands: Milk Makeup and Nude Stix29:56Favorite Blush Formula: Danessa Myricks Yummy Skin Balm Powder Blushes31:19Favorite Indie Brand: Finding Ferdinand34:15Favorite Luxury Makeup Brands: Patrick Ta and Rare Beauty45:48Ipsy and Boxycharm Merger49:13Makeup Lessons and One-on-Ones51:37ConclusionRESOURCES:SHOP BYGLAMLATTE.COMSHOP GLAM LATTE MERCH! Glam Latte Youtube Channel Glam Latte TIKTOKSAVE 10% at Sigma Beauty use code GLAMLATTESAVE ON BK BEAUTY USE CODE GLAMLATTE10Save 20% ON FACE THEORY SKINCARE use code JAMIEW20SAVE ON VERSED SKINCARE USE CODE GLAMLATTE10SIGN UP FOR IPSY/ BOXYCHARM BEAUTY BOX SUBSCRIPTIONShop my Amazon FavoritesFree Audible BookGive us all your questions! Comment on Youtube, DM on the gram or Hit us up on the PRIVATE Facebook Group!

Kevin Espiritu is the founder and CEO of Epic Gardening, which is, by multiple measures, one of the largest brands in gardening on the planet.What started in 2013 as a blog has since evolved into a gardening empire spanning YouTube, TikTok, Instagram, Facebook, 4,500 gardening stores, and three gardening books. Epic raised a $17.5m Series A from The Chernin Group in 2021, and according to external sources did $27 million in revenue in 2022. — — — — Brought to you by Attio, the next generation of CRM. It's powerful, flexible and easily configures to the unique way your startup runs, whatever your go-to-market motion. The next era deserves a better CRM. Join OpenAI, Replicate, ElevenLabs and more at https://bit.ly/AttioThePeel — — — — Timestamps: (00:00) Intro (04:03) Sponsor: Attio (05:09) A deep dive on the history of YouTube (12:04) The YouTube algorithm and meta game (40:17) Using Reddit to drive initial blog traffic (46:56) How creator-led businesses have negative CAC (47:12) Why creator businesses must be very small or very large (49:38) How YouTube is changing today (50:00) Acquiring a gardening blog for $1k from an Indian VC (52:43) His process for doing acquisitions (53:38) Launching his first product (57:54) His biggest mistakes launching new products (58:30) Buying his own warehouse (59:04) Non-intuitive ways a product can influence your cost structure (1:03:00) Kevin's approach to hiring (1:04:40) Why he raised a Series A as a YouTube creator (1:05:27) How to approach investing in AI (1:19:53) Why Kevin wrote three books (1:23:26) Why more people will grow food at home (1:25:20) How he approaches celebrity partnerships — — — — Referenced: Epic Homesteading: Your Guide to Self-Sufficiency on a Modern, High-Tech, Backyard Homestead https://www.amazon.com/Epic-Homesteading-Self-Sufficiency-High-Tech-Homestead/dp/0760383766 MrBeast https://www.youtube.com/@MrBeast MrBeast's Feastables https://feastables.com/ Logan Paul x KSI PRIME https://drinkprime.com/ MatPat of @GameTheory https://www.youtube.com/channelUCo_IB5145EVNcf8hw1Kku7w Michelle Phan https://www.youtube.com/user/michellephan Ipsy: https://www.ipsy.com/ by Michelle Phan Matthew Beem https://www.youtube.com/channel/UCR_J_SntqJh5eXw66d5hJxA The Chernin Group https://tcg.co/ — — — — Where to find Kevin / Epic Gardening Twitter: https://twitter.com/KevinEspiritu YouTube 1: https://www.youtube.com/user/kevinmespiritu YouTube 2: https://www.youtube.com/@epicgardening Where to find Turner: Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak Newsletter: https://www.thespl.it/

Lily Babette interviews the iconic serial entrepreneur Nicole Collins today on The She-Preneur Podcast. Nicole was a founding member of the iconic makeup subscription brand IPSY back in 2012. Today, she shares her career journey, from pivoting her ambitions in political science to beauty, working with unicorn-status startups, and now Co-Founding 213Deli.

What are the key principles of product leadership? In this episode of Product Talk, our host Melissa Pickering meets with IPSY Senior Director of Product Heidi Cajucom for an inspiring conversation on the principles of product leadership. Heidi shares her journey, from founding an anonymous peer support network for college students to managing product teams at TaskRabbit and BFA. Discover the secrets of effective product leadership, the importance of mentorship and empathy in decision-making, and gain valuable insights for balancing work and family responsibilities. Tune in for a wealth of knowledge and actionable advice from a true product management expert.

On this week's episode of Beautiful and Bothered, Johnny and Kevin react to Fall 2023 Makeup Trends... according to Harper's Baazar and IPSY! While many of these trends are absolutely unhinged, Johnny and Kevin offer their beauty recommendations to achieve the perfect autumn aesthetic. Plus, the nightmare that was John Travolta in Hairspray, missing Amanda Bynes, choking on a peppermint in Pizza Hut, and the new Reese's Puffs Reeses!? Watch the VIDEO Episode! Available on YouTube every SUNDAY  @beautifulandbothered  Follow JOHNNY on social: YouTube: @JohnnyRoss TikTok: https://www.tiktok.com/@mrjohnnyross Instagram: https://www.instagram.com/mrjohnnyross/ Follow KEVIN: TikTok: https://www.tiktok.com/@keviinbee Instagram: https://www.instagram.com/keviinbee/ For advertising opportunities, please email: beautifulandbothered@gmail.com

This week on The 1 Girl Revolution Podcast, we welcome Nechami Tenenbaum, founder of Defiance Beauty. Formerly Karmela Cosmetics, Defiance Beauty is a natural, high-performance makeup company with a mission to represent and empower ALL women - and to help others and make a difference in the world. From a young age, Nechami loved makeup and anything beauty related, so after graduating with an MBA in Marketing, she decided to pursue her true passion for makeup and beauty - and she launched Karmela Cosmetics, now Defiance Beauty. Nechami wanted to make a difference with her brand, not just by empowering all women through beauty, but she also decided to give back and help others through the brand. Defiance Beauty has grown and evolved through the years and has made a difference and helped others - every step of the way.  Nechami is the founder and CEO of Defiance Beauty, She's also a makeup artist, a brand strategist and brand launch advisor, and an image consultant - working with brands to improve their brand perception and awareness. Nechami is also the host of “We Are Women” - a podcast that features influential women who share their unique stories of self-love, self-acceptance, and self-discovery in a society that has long exemplified a specific (non-unique) beauty standard. You do not want to miss this inspiring episode! You will love Nechami and you will be so inspired by her story and what she's created through Defiance Beauty! In this episode you'll hear: Nechami's inspiring life journey;  About her upbringing and what it was like growing up in a strong Jewish family;  How Nechami was interested in beauty and makeup from a young age; Why Nechami decided to start her own beauty brand, Karmela Cosmetics, and how it has transformed into Defiance Beauty;  How Defiance Beauty is helping others and changing the world;  And so much more. The 1 Girl Revolution Podcast is available on Apple Podcasts, Spotify, iHeartRadio, YouTube, and everywhere you listen to podcasts.  For more information on Nechami and Defiance Beauty, please visit: www.1GirlRevolution.com/nechamitenenbaum For more on 1 Girl Revolution and to listen to more podcast episodes and to watch our Emmy-nominated documentary series, please visit: www.1GirlRevolution.com

Историю сегодняшнего эпизода можно назвать «Ерсултановым яблоком», потому что у нас в гостях Ерсултан Сапар - победитель Demo Day nFactorial Incubator 2017, выпускник UC Berkeley, который сейчас работает в Apple. Ерсултан подробно описал начало своего пути: какой проект создал на Инкубаторе, как поступал в UC Berkeley без стипендии и сам оплачивал свою учебу. Мы, конечно же, не могли не расспросить его о стажировках! За свои 22 года наш герой успел пройти 7 стажировок в таких крупных компаниях, как Apple, HBO, Ipsy, Warner Media, и с удовольствием поделился своим опытом и советами вместе с нами. Мы много говорили о мотивации и успехе: по мнению Ерсултана, мотивация любого software-инженера не должна заключаться в деньгах и работе в крутой компании. Помимо этого, мы узнали о том, каких принципов придерживаться на работе и как выстраивать хороший нетворкинг. Не забудьте подготовить ручку и блокнот, потому что опыт и рекомендации Ерсултана в этом эпизоде - то, что нужно записать и начать применять в жизни уже сегодня!

Jenna is the CMO of IPSY, a direct to consumer business which happens to be the largest beauty subscription brand in the world. Prior to that, she was the CMO for 7 for all mankind, the denim brand, and was recognized as Forbes top 50 Entrepreneurial CMOs.  Jenna talks about how the creator economy and developing a tiered approach with influencers has been a significant growth driver for IPSY. She goes into the KPIs that are important to them like Earned Media Value and how that ties to organic traffic which is a direct source for acquisition and how these partnerships serve as a primary communication vehicle for product announcements and earned media to drive existing subscriber AOV. One of the sources IPSY has at their disposal is an influencer network that reaches north of 20M brand proponents. Not only do they have distribution at scale, but the brands and personalities of their creators, also then drive even more brand loyalty. So it's two feedback loops. One for distribution and another for brand sentiment.  --- Where to find Jenna:  https://www.linkedin.com/in/jennahabayeb/ Where to find Patrick:  https://www.linkedin.com/in/pcmoran/ --- Sources we discuss: https://www.tribedynamics.com/blog/earned-media-value https://www.ipsy.com/about --- (2:42) A description of IPSY as a business and when it got started    (4:14) Brand Partnerships as a supply source of products, Marketing Partnerships for amplification, and Creator Partnerships (7:21) The differences between Marketing Partnerships and Creator Partnerships (9:11) How IPSY got started building their creator economy  (11:44) Breaking down the creator economy into three tiers  (16:35) Using Earned Media Value to determine effectiveness (19:34) Impacting new subs and driving engagement  (21:29) Building non-transactional and authentic relationships with creators  (24:03) The emergence of de-influencing  (25:26) Using the community and customer forums for real time feedback and establishing deeper relationships     (28:26) How the internal teams leading creators, the community, and paid acquisition work with each other (30:25) How brands and companies can get started with a strong influencer strategy and build larger and stickier communities  (33:51) Defining effectiveness by aligning to business objectives  (37:14) Investment approach for influencers and tying to the right KPIs (38:45) Starting small and thinking about creators as partners in both distribution and content                   

Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.'s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more. When you're 80 years old and looking back at your life, are you going to wonder if it was all for nothing? Be bold. Be daring. Go after the life you want. It's already happened. Time just hasn't caught up. That's the attitude you need to make sure you don't look back and wonder… This podcast is dedicated to bringing on the most inspiring guests from around the world. We'll be discussing topics related to motivation, business, investing, finance & fintech, cryptocurrency, real estate, and how to live a life worth living! Join us each week as we feature guests who will showcase their stories of overcoming challenges & rising to the occasion. If you're interested in learning more about me or the ideas discussed on this channel, check out TylerBossetti.com ► More Tyler Bossetti Instagram: https://www.instagram.com/tylerbossetti/ Twitter: https://www.twitter.com/tylerbossetti/ Facebook: https://www.facebook.com/tyler.bossetti/ LinkedIn: https://www.linkedin.com/in/tylerbossetti/

Seth Schachner is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.  Strat Americas has worked with clients in digital & social music, Web 3, live streaming, beauty subscriptions, AI and enterprise software. Recent clients include Microsoft, NFT-maker Vivid Labs, IPSY, live streamer Dream Stage, Ness Digital Engineering, and social music community Smule.   Seth is an experienced business development executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony's Jive Records label in North America.  At Sony Music Latin America, Seth created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin and helped Spotify and Apple Music launch internationally. Seth talks shop with Lou Diamond on Thrive LouD. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

CC259: Lindsie's house must still think it's Halloween because she has been battling ants and has some weird paranormal activity going on.. Someone send help!Kail and Lindsie continue their talk on the new Casey Anthony docu-series. Their thoughts on Casey's body language, why did Casey shop around her story to studios, and was this series intentionally trying to make Casey look less guilty?In addition, Lindsie pitches the idea of perhaps having a child with an ex-husband if both parties are single and wanting of another child. Kail supports a listener's husband in his decision of getting penis enhancement. Lindsie recommends watching Jonah Hill's new documentary about mental health and therapy called Stutz. Today's Foul Play has us questioning people's hygiene priorities... Thank you to our sponsors! Care/of: Visit TakeCareOf.com and use code COFFEE50 for 50% off your first order Everlywell: Visit everlywell.com/convos for 20% off an at-home lab test Ipsy: Up your makeup game the affordable way and go to Ipsy.com/coffeeconvos Lomi: Turn your food waste into dirt with the press of a button with Lomi. Use the code COFFEECONVOS to save $50 at lomi.com/COFFEECONVOS Peloton: Visit onepeloton.com to learn more! Stamps: Visit Stamps.com and use promo code COFFEE for a special offer that includes a 4-week trial, free postage, and a digital scale!

Starting off the LadyGang Your Life series is the hormone health educator and founder of YourHormoneBalance.com Candace Burch, who comes to the studio to tell the Ladies about what's really going on with your hormones and what you can do about it. Original Air Date: August 7th, 2017 Check out our amazing sponsors!!! Ipsy: Go to Ipsy.com/lady and take their free quiz to get YOUR beauty bag! Progressive: Quote your car insurance at Progressive.com to join the over 27 million drivers who trust Progressive!

Kail's Crocs obsession gets called out and the gals discuss designer dupes. A listener writes in to get the girls' perspective on a wedding dilemma. Vee details a sentimental mom moment. Kail shares a harrowing kidnapping story and both moms discuss how they talk to their kids about the dangers in the world. In Down in the DM's, a listener's marriage is being affected by porn addiction and another discovered her boyfriend's mom in a compromising position on top of the dryer. Please support the show by checking out our sponsors! Skylight Frames: You can get $15 off your purchase of a Skylight Frame when you go SkylightFrame.com and enter code MAMAS Warby Parker: Try 5 pairs of glasses at home for free at warbyparker.com/mamadrama Ipsy: Go to Ipsy.com/babymama to join

Spiritual Psychologist and Grief Counselor Amyra Braha joins us to talk about one of the most difficult things we all deal with, our grief. Grief is brought on by any number of life events and can feel like an impossible burden, but by talking with counselors, such as our guest, you can learn to develop the tools to help process your hurt and handle your grief. Original Air Date: August 25th 2020 Check out our amazing sponsors!!! Ipsy: Go to Ipsy.com/lady and take their free quiz to get YOUR beauty bag! Progressive: Quote your car insurance at Progressive.com to join the over 27 million drivers who trust Progressive!

Jo is back again this week talking with Vee about their philosophy around money and building wealth. Jo breaks down where he invests his money and his plans for taking care of the future generations. Jo and Vee also provide house updates and Jo details his favorite/worst project they've worked on. Please support the show by checking out our sponsors! Skylight Frame: You can get $15 off your purchase of a Skylight Frame when you go SkylightFrame.com and enter code MAMAS Ipsy: Go to Ipsy.com/babymama to join

Becca Tobin's boyfriend helps the LadyGang "Think Like A Man," in this special episode about understanding the way the male of the species brain works. He's weighing in on the "text back rule," sex on the first date, playing it cool, reading the "I like you" signs, and the right time to be the "real you." Plus, the LG takes their own celeb quiz & shares deets on first kisses and deal breakers. This Flashback is brought to you by IPSY! Go to Ipsy.com/lady and take their free quiz to get YOUR beauty bag! Original Air Date: May 9th 2016

Isaac and Vivi join the podcast and answer listener questions like, which parent do they find the most annoying? And where would they hide in a zombie apocalypse? Then Kail and Vee talk about Julia Fox's video regarding strong woman and how woman get generalized as being emotional. In Down in the DM's a story of the universe looking out for you and a 911 dispatcher tells a tale of a wild series of calls she got one night. Please support the show by checking out our sponsors! Bare Necessities: Right now, get 20% off your Bare Necessities order when you go to BARENECESSITIES.com and use code babymamas20 Bioptimizers: Just go to www.bioptimizers.com/mamadrama and enter code mamadrama to get 25% off any order Ipsy: Go to Ipsy.com/babymama to join BetterHelp: This podcast is sponsored by BetterHelp. Learn more and save 10% off your first month at BetterHelp.com/MAMADRAMA

EP253: On this month's true crime bonus episode, we cover the Netflix series The Watcher. The series follows the Brannock family as they move into their new home and suddenly start receiving omnious letters from someone calling themselves "The Watcher" Thank you to our sponsors! Everlywell: Visit everlywell.com/convos for 20% off an at-home lab test Ipsy: Up your makeup game the affordable way and go to Ipsy.com/coffeeconvos

¿Has tenido que cambiar la definición de “belleza” en tu vida? ¿Cómo ha sido el proceso? En este Jueves de Lety & Ash en colaboración con @ipsy.mex te contamos del camino que hemos vivido para desprendernos de estándares y estereotipos físicos que teníamos y que nos alejaban de poder amarnos tal como somos, pero para eso, tuvimos que cuestionarnos muchas cosas.Gracias @ipsy.mex por abrir espacios en los que sigamos resignificando el concepto de belleza para que no sea limitativa y sea una forma libre de expresión que celebre la autenticidad de cada persona. Para conocer más de IPSY click aquí. Hosted on Acast. See acast.com/privacy for more information.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory   ➡️ About The Guest⁣ Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members.  Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.'s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more.  ➡️ Show Links https://www.instagram.com/yflmartin/      https://twitter.com/yosef_Martin/    https://www.linkedin.com/in/yosefmartin/    ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ MANSCAPED - https://manscaped.com/ (Promo Code: 20success) ➡️ Talking Points⁣ 00:00 - Intro 02:13 - Yosef Martin's origin story 06:15 - How does Yosef know he is moving in the right direction while launching a new product in the market? 12:22 - How did Yosef Martin get into online marketing? 19:02 - How to get your product to have a cult-like following? 33:47 - What was the biggest screw-up Yosef had? 47:28 - How to hire good help 1:00:34 - Should a CEO be a good marketer? 1:03:39 - Yosef Martin's opinion on Elon Musk trying to buy Twitter 1:14:19 - Will Netflix recover or diversify? 1:18:19 - Life after selling your company for 500m 1:26:42 - Yosef Martin's investment strategy? 1:31:18 - What are the companies that Yosef Martin looks to invest in? 1:36:52 - What would Yosef Martin start if he started another company? 1:40:13 - The most essential things to teach a first-time entrepreneur Learn more about your ad choices. Visit podcastchoices.com/adchoices