Podcasts about lippe taylor

"I don't know anybody who had what I had," observes Maureen Lippe, founder and CEO of Lippe Taylor. "After losing him, I knew I was a business owner, I was a mom, but that other side of [...] my life was completely gone." When her beloved husband passed unexpectedly at the onset of the Covid epidemic, Lippe's life was shattered. In the years that followed she committed herself to her friends, her family, her business, and – most importantly – her own recovery. The result? Her groundbreaking new book, Radical Reinvention: Reimagine, Reset, Reinvent in a Disruptive World. In this heartwarming conversation with CoveyClub founder Lesley Jane Seymour, Lippe shares how she navigated a tragic loss and recovered her passion for life. Listen in for a compelling preview of her book and her best advice for embracing life after a devastating loss. Free gift! Grab our new ebook, 5 Days to More Time for You! We've packed it full of our favorite time management hacks to help you conquer your to-do list and create more time for the things that matter most. Maureen Lippe is founder and chairwoman of Lippe Taylor. Over the course of 30 years Lippe has provided brand-building counsel to leading companies including Procter & Gamble, Johnson & Johnson, Revlon, Elizabeth Arden, Intel, and more. She began her career as a fashion editor at Vogue magazine and then served as beauty and health editor at Harper's Bazaar.  Connect with Lesley Jane Seymour & CoveyClub: Website Instagram LinkedIn Join CoveyClub

Paul Dyer is a visionary business-builder, a trusted advisor to the C-suite, and a champion of social media marketing. The Stevens Group is pleased to host this podcast, whose mission is to bring to PR, digital/interactive, and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Paul Dyer, CEO of Lippe Taylor.

In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers.This episode offers compelling evidence of how adopting an earned-first creative strategy can fundamentally shift the direction of healthcare companies that are confined by conventional marketing approaches while propelling them toward their sales goals.Further, we delve into the crucial shift healthcare brands need to make from storytelling to story-making, with practical examples and case studies from brands that have successfully made this transition.To learn more about us and our agency, visit us at LippeTaylor.com.-----Produced by Simpler Media

Ken Jacobs, Principal, Jacobs Consulting & Executive Coaching Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching. His company also helps PR, integrated communications, marketing and advertising agencies grow business, manage for profitability, improve client service, and enhance team performance, communications and leadership skills. It does so via training and consulting. Prior to launching his companies, Jacobs spent 25 years in management and leadership positions with a number of PR agencies, including Ogilvy & Mather PR, Maloney & Fox (a division of WE), Lippe Taylor, and Marina Maher Communications (MMC), where he founded the agency's training program, “MMC Masters,” which was cited for excellence by The Holmes Report. While at each firm Jacobs served on the agency senior leadership group, responsible for such critical areas as client service, professional development, business development, and agency marketing. Jacobs shares his insights via “Taking the Lead,” the quarterly leadership column in PRSA's Strategies & Tactics and the similarly named video podcast on his website, where he discusses leadership with some of the industry's most respected leaders: https://www.jacobscomm.com/taking-the-lead/ Jacobs also writes about leadership for Ragan's PR Daily and the O'Dwyer's PR Newsletter. He presents regularly on leadership, new business, and client service at PRSA Counselors Academy Spring Conference and various PRSA chapters, and has presented on leadership for agency and corporate senior leaders at the Florida PR Association (FPRA), The Public Relations Global Network (PRGN), Taan Worldwide (the global network of independent communications agencies), and IABC NJ and Philadelphia Jacobs sits on the board of PRSA Tri-State District and served on the board of PRSA NJ from 2013 to 2022, where he led the Senior Professionals Group. Previously, he served on the board of the International Coach Federation (ICF) of New Jersey. Jacobs, who launched his training, consulting, and coaching business in 2007, holds Professional Certified Coach (PCC) credentials from the International Coach Federation (ICF), and is accredited as a Certified Professional Coach, Energy Leadership Index Master Practitioner and a COR.E Leadership Dynamics Specialist by the Institute for Professional Excellence in Coaching (iPEC). https://www.linkedin.com/in/jacobsconsultingcoaching/ https://www.facebook.com/JacobsConsultingAndExecutiveCoaching https://twitter.com/kensviews?lang=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Lippe Taylor founder and chairman Maureen Lippe discusses her new book, Radical Reinvention, and the personal story behind it.

Megan Driscoll is the founder, CEO of EvolveMKD - a public relations and social media agency based in New York City. She is a sought-after strategic media and communications professional with over 20 years of experience in aesthetics, dermatology, healthcare, and prestige beauty. Previously, Megan held leadership positions at Behrman Communications, Emanate, Euro RSCG Life PR, Fleishman Hillard and Lippe Taylor. --- Support this podcast: https://podcasters.spotify.com/pod/show/theindustryshow/support

Lippe Taylor is MM+M's reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency's CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry's first ever AI-generated book for rare disease.

Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH.  Today, Andrea oversees all facets of marketing for Campari Group's premium portfolio of brands, including Aperol, Campari, SKYY Vodka, Espolòn Tequila, Grand Marnier, and Wild Turkey. In this conversation with Lippe Taylor CEO Paul Dyer, Andrea gets into her career history, including what it was like to work closely with Sean Combs, or Puff Daddy, or Puffy or Diddy, or I can't keep up anymore, but yes, him. Andrea also explores marketing in a post covid world and her key ingredients for powerful earned marketing campaigns. All this and so much more on today's episode of Frictionless Marketing.  Here are some key takeaways from this conversation with Campari's Head of Marketing, Andrea Sengara.  Global perspectives yield better communications.  Andrea stated that "impactful, interesting ideas come from when we bring different people with different backgrounds and different experiences together to try to crack an opportunity," which is a great guideline. Diversity of thought and experience enables well-rounded teams, as well as well-rounded comms functions. Considering that the main goal of any comms campaign is to reach & influence an audience effectively, the best path forward is for your message to be informed and crafted by multiple perspectives to enable your message to be more universal and, therefore, impactful. Marry legacy with new technology.  Decades ago, Italian filmmaker Federico Fellini did an ad campaign with Campari, and to pay homage to that partnership, Campari recently created a short film on Fellini using AI technology. The intelligence in Campari's execution was in how they honored their legacy ad campaigns but modernized them by using today's technology, in this case with AI. Digging deep into the archives of your brand's previous campaigns and modernizing them with today's technology can lead to new perspectives on older ideas and very interesting marketing.  Yield the formula for earned marketing.  As an agency, Lippe Taylor is a big believer in Earned Marketing, the idea that brands have to earn a place in culture by doing real things in the real world to attract and earn real attention instead of just running ads. When asked about earned marketing, Andrea brilliantly broke down the equation she and her team at Campari think through in order to crack an earned campaign. She stated that the foundation of earned marketing is knowing what you stand for as a brand, knowing what your consumer cares about, and observing what is being talked about. Brilliant earned marketing campaigns can occur at the nexus of these three ideals, so consider this in your next brainstorming session.  Thanks for listening! Don't forget to subscribe today! ----- Produced by https://podcastlaunch.pro (Simpler Media)

For our second mini road trip off Madison Ave., we are headed back to France, where we connect with Destiny K. Chambers, VP, Head of Marketing for Lippe Taylor. Chambers is a rockstar. Not only is she a communications extraordinaire, but she also has an incredible vision for the future of this industry. She even partnered with the Cannes Lion Festival of Creativity for one of its first recognized Juneteenth celebrations. Learn more about Chambers and her work as we take this trip Off Madison. Subscribe to Off Madison on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @ShannonL_MillerAnd if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Wendy Lund is a women's health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing, and some of the country's leading healthcare communications firms, Wendy joined Organon, the largest women's health company of its kind. As Chief Communications Officer, she's working to change how women's health is approached, treated, shaped, and especially talked about. In this conversation with Lippe Taylor CEO Paul Dyer, Wendy gets into her career history, how to merge your passion and purpose with your career, and how the movie Erin Brockovich inspired her approach to leadership.  Here are some key takeaways from this conversation with Wendy.  Listen. When they were launching, Organon initiated a comprehensive listening tour where they spoke to women everywhere about their unmet healthcare needs. This is rare for healthcare companies, who usually focus on doctors, but Organon's mission is to serve their female patient base as intently as possible, which is why they focused on listening from the day they launched in 140 markets and then made major decisions based on what they found out.  Take it personally. Wendy cites the movie and true story of Erin Brockovitch as inspiring her approach to bridging her passion with her profession. There's a line where Erin is told she is taking things too personally, to which she replies: "Not personal? That is my time, my sweat, and my time away from my kids—If that's not personal, I don't know what Is." This stuck with Wendy and inspired her approach to her work. Wendy takes her work personally because she takes the mission of helping women across the world personally. Taking it personally has made the difference in pushing through difficulties and complications because, for Wendy, it's a matter of mission.  It's cliche, but when your heart is in something, you will naturally work harder and move mountains to achieve it. Finding and, better yet, creating those causes and missions within your career will make all the difference towards your overall impact. Just go for it. Wendy cites a tendency for a lot of young professionals to wait for the perfect moment to take the leap, be more ambitious, take on bigger projects, etc. Wendy's advice: just go for it. Regardless of your perceived credentials or qualifications, taking big projects on head-first, regardless of feeling ready, can actually be the catalyst that gives you those very qualifications you want.  Thanks for listening! Don't forget to subscribe, and to learn more about Lippe Taylor, check us out at Lippetaylor.com.  ----- Produced by https://podcastlaunch.pro (Simpler Media)

On the latest edition of The PR Week, Lippe Taylor's coach-in-residence Stephanie Smirnov explains how the two-time PRWeek Outstanding Midsize Agency has mitigated the pressures of the Great Resignation to retain employees and position the firm for exponential growth, partly through its The Leading Edge in-house coaching program for directors and senior executives.  Plus: - Corporate responses to the mass shooting at a school in Uvalde, TX;- Activist shareholder Nelson Peltz gets a spot on the board at Unilever;- An uptick in boomerangs at PR agencies;- BTS join a White House press briefing to talk about anti-Asian hate crimes- PRWeek launches Pride in PR 2022. Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D Follow us on twitter: @PRWeekUS

Kim Olson is Chief Communications Officer at Land O'Lakes, one of America's leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services. Kim's history includes positions with UnitedHealth Group, Carlson, and General Mills. In this conversation with Lippe Taylor CEO, Paul Dyer, Kim gets into keys to supporting female executive leadership, how comms leaders should approach getting a seat at the executive leadership table, and how to launch an effective brand podcast. Feel free to listen to the entire conversation on Lippe Taylor's Frictionless Marketing Podcast.   Launch a niche podcast. The Land O'Lakes Something Greater podcast is in its third season and is a big success among its shareholders and partners. Kim was concerned nobody would listen because of the podcast's HYPER targeted focus on agriculture, but this turned out to be its greatest strength. The podcast focuses on issues facing farmers, legislators, and food manufacturers and topics range from everything from carbon footprints and labor shortages to agricultural technology. This allows Land O'Lakes to effect change by becoming thought leaders in specific areas that matter most to their core constituents.   The more women who reach the top, the easier it will be for other women to join them there. Land O'Lakes is strong on female leadership. Kim offered advice to other companies that would like to see more women in charge. “The more that women reach the top, the more opportunities there will be for still other women to rise. The women who get there first can and should open the doors for larger numbers of women at the C-suite level. The fact that bright, qualified, extraordinary women can line right up with bright, qualified, extraordinary men in an equal way is really exciting.”   CEO support is crucial for comms leaders to have a seat at the table. A chief executive officer who relies on comms to “move the needle on business and reputation” will likely prompt others in the C-suite to pay closer heed to what comms has to say with regard to strategic planning and decision-making affecting the company as a whole, instead of just the marketing arm. As Kim said “when you have a CEO who has used communications to make progress, other folks see the value and then you're able to spread that halo up. And if you've got a CEO behind you who says what you do is valuable, the possibilities are endless.” ----- Produced by https://podcastlaunch.pro (Simpler Media)

This is the Luminaries Mentoring Series, a video series that PRovoke Media launched in partnership with Lippe Taylor. This episode features Barri Rafferty, head of communications & brand management at Wells Fargo, and Maureen Lippe, founder & chair, of Lippe Taylor. The candid conversation covers the challenges leaders face in a post-pandemic world that ostensibly includes people returning to the office. Keeping employees engaged, maintaining a strong culture and making employees' commutes worthwhile are among the topics explored.

Liliana Esposito is the Chief Corporate Affairs & Sustainability Officer at The Wendy's Company where she guides public affairs and communications to build and protect the company's reputation. Liliana has spent nearly 15 years leading communications for consumer packaged goods, beverage and restaurant brands, with stints at Burson-Marsteller, Mars, and Dean Foods.  Wendy's is one of the most notoriously funny brands on social media and also one of the boldest. It is an example of a brand that executes many firsts, with cutting edge campaigns and stunts that have never been done before. In this conversation, we discussed Liliana's experience during the pandemic, her approach to DE&I, and how Wendy's is able to keep its winning edge in the social media ecosystem. Feel free to listen to the entire conversation on Lippe Taylor's Frictionless Marketing Podcast below.  Here are some key takeaways from this conversation with Liliana. Be inspired, but be yourself. When it comes to Wendy's, the brand's constant innovations and fresh thinking--coupled with its funny and often sassy humor--makes it an extremely unique voice. Liliana is often asked by other brand executives how their brand can be more like Wendy's, to which she often replies, “Don't.” Instead of attempting to replicate a brand's presence, Liliana recommends that brands find their own voice by determining what they can bring to the community. Communal listening is a key element of this. Don't kill creativity with ROI. One of Wendy's traditions is Roast Day, in which they publicly roast a slew of other brands, resulting in hilarious Twitter banter. This is a very unique stunt that Wendy's has become known for, but Liliana speaks to how it's not designed just to sell more chicken nuggets. The point is, things like this help the brand build a following and remain top-of-mind, which naturally leads to better business results. Transparency is key during uncertain times, as is community. Throughout the course of the pandemic, companies universally had to take a deeper dive into their internal communications approach and Wendy's was no different. Liliana claimed that among employees and key stakeholders there was a craving for both up-to-date information and a connection with the Company. As a result, she streamlined communication protocols in favor of real-time conversations which enabled the company to thrive during these uncertain times. Internal comms approaches are being completely rebooted, and for good reason. It's time to throw out the rule books and speak with your people and stakeholders in real time. Thanks for listening, don't forget to subscribe! ----- Produced by https://podcastlaunch.pro (Simpler Media)

We recently split up the prior episodes of Damn Good Brands into two different podcasts. If you may have noticed some of the previous episodes of the podcast are missing; but they're not. They've been transferred over to a brand new podcast called https://frictionless-marketing.captivate.fm/ (Frictionless Marketing). Frictionless Marketing will feature a series of corporate and creative conversations with CCOs, CMOs, and other executive marketing leaders to discuss today's best in class marketing campaigns and frictionless frameworks to help build your brand in an era where advertising is no longer the answer. Frictionless Marketing we'll feature behind the scenes stories and expert insights to help marketing decision-makers prepare for a future where the consumer rules. Damn Good Brands—this podcast—willl focus more on entrepreneurs, founders, upstarts, and edgier, more controversial brands and brand leaders. We hope you subscribe to both, but check out Frictionless Marketing for Fortune 500 brand leaders like CCOs, CMOs, and other comms and marketing leaders, while Damn Good Brands will be the place for edgier deep-dives into new companies and new brands.

Russell Dyer is the VP & Chief of Communications and Government Affairs at Mondelēz International. At Mondelēz, Russ is responsible for overseeing all external and internal communications as well as government affairs for Mondelēz International, a Fortune 150 and the global leader in snacking. Russ joined Mondelēz in 2015 as Vice President, Global Communications. In that role, he was responsible for all strategic communications plans, overseeing the worldwide external and internal communication activities. Prior to joining Mondelēz, Russ spent 2 years at Kraft, and before that, Russ was agency-side with a 6.5-year stint at Weber Shandwick.  To listen to the entire conversation, check it out below on Lippe Taylor's DAMN GOOD BRANDS PODCAST. Here are some key takeaways from this conversation with Russ Dyer.  Speed and playfulness are the names of the game. As a brand, Oreo has just about nixed the extensive content approval processes in favor of quick brand responses in real-time, which is what this digital age demands when it comes to brand relevance. Perhaps the most notable example of this was Oreo's Dunk in the Dark campaign, which has a place in the annals of marketing history. The idea itself was extremely simple, but the fact that they were the first brand to respond during this moment in culture catapulted them to the top of the conversation, making this one piece of content a best practice for years to come. As such, Oreo has built a social media content engine based on quick responses and engaging with conversations of the day in real-time and in ways that are authentic to the brand.  ESG is an open playing field; invent your own best practices. Mondelēz launched the first of its kind traceability program with the Triscuit brand, whereby consumers are able to see the exact path to production the crackers take; this includes everything from where their ingredients are sourced from to their exact manufacturing processes. As more and more consumers and stakeholders become interested in transparency, finding new ways of disclosing this information is going to become more and more important. Rather than studying how other brands were handling this element of ESG, Mondelēz decided to invent their own, and I'm sure other brands will begin to do similar things. ESG is still an evolving field, so rather than wait for a best practice to emulate, do what Mondelēz did and create your own pilot programs and test & learns to chart the path yourself.  The squeaky wheel gets the opportunities. Russ delivered a killer piece of career advice, which was to make sure you are constantly exposing yourself to new people, new knowledge, and new ways of thinking and learning. Throughout the course of a career in marketing, it's rare to have a manager who will give you the kind of mentorship and education that will really enable you to flourish towards executive leadership; these are things you're going to have to find for yourself. Russ specified that it takes a HUNGER for new knowledge and relationships to move upward, so get out there, start taking people out for lunches, coffees, or just casual conversations, if only to expose yourself to new ways of thinking and working. It all pays off eventually.  Speed and playfulness are the names of the game. As a brand, Oreo has just about nixed the extensive content approval processes in favor of quick brand responses in real-time, which is what this digital age demands when it comes to brand relevance. Perhaps the most notable example of this was Oreo's Dunk in the Dark campaign, which has a place in the annals of marketing history. The idea itself was extremely simple, but the fact that they were the first brand to respond during this moment in culture catapulted them to the top of the conversation, making this one piece of content a best practice for years to come. As such, Oreo has built a social media content engine based on quick responses and engaging with conversations of the day in real-time and in ways that are authentic to the brand.  ESG is an open playing field; invent your own best practices. Mondelēz launched the first of its kind traceability program with the Triscuit brand, whereby consumers are able to see the exact path to production the crackers take; this includes everything from where their ingredients are sourced from to their exact manufacturing processes. As more and more consumers and stakeholders become interested in transparency, finding new ways of disclosing this information is going to become more and more important. Rather than studying how other brands were handling this element of ESG, Mondelēz decided to invent their own, and I'm sure other brands will begin to do similar things. ESG is still an evolving field, so rather than wait for a best practice to emulate, do what Mondelēz did and create your own pilot programs and test & learns to chart the path yourself.  The squeaky wheel gets the opportunities. Russ delivered a killer piece of career advice, which was to make sure you are constantly exposing yourself to new people, new knowledge, and new ways of thinking and learning. Throughout the course of a career in marketing, it's rare to have a manager who will give you the kind of mentorship and education that will really enable you to flourish towards executive leadership; these are things you're going to have to find for yourself. Russ specified that it takes a HUNGER for new knowledge and relationships to move upward, so get out there, start taking people out for lunches, coffees, or just casual conversations, if only to expose yourself to new ways of thinking and working. It all pays off eventually.

This episode features Karen Kahn, head of corporate affairs & chief communications officer at HP, and Maureen Lippe, founder & chair, of Lippe Taylor. The candid conversation, moderated by PRovoke's executive editor Aarti Shah, covers how the CCO role of the future must evolve so that communications is making corporate policy — not simply communicating it, the impact purpose is having on recruitment during a severe talent crunch, the role clients must take in holding agencies accountable around diversity, and more. 

This episode features Lily Lin, VP of global communications and public affairs at Google and Maureen Lippe, Founder & Chairman of Lippe Taylor. The conversation, moderated by PRovoke's executive editor Aarti Shah, covers how 2020 has fundamentally shifted the conversation around work-life integration, drawing boundaries in all areas of your life, how strong managers foster allyship and cultures of building others up — and more.

This episode features Kelly McGinnis, SVP & Chief Communications Officer at Levi Strauss and Maureen Lippe, Founder & Chairman of Lippe Taylor. The conversation, moderated by PRovoke's executive editor Aarti Shah, covers the importance of trusting your instincts, the crucial workplace transitions that are necessary as professionals grow into leadership roles, why vulnerability builds effective and empathetic leadership, and the longview on purpose and the pandemic — and more.

As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant’s operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel.   Paul Dyer, CEO at Lippe Taylor and Shop PR, spoke with Karen about what she’s learned throughout her career of consumer marketing and how she’s had to pivot in the midst of 2020. In the interview, Karen talks about why having a brand that really speaks to the consumer is more important than ever before. She also discusses what newly minted professional communicators can bring to the game, as well as the risks of not taking a stand on important issues.   A few takeaways from this wide-ranging conversation are below.   Launch a brand any time as long as it connects to the consumer. Kao went against convention by launching the MyKirei line in the middle of the upheaval caused by COVID. MyKirei didn’t get buried as an irrelevant introduction because it combines performance with purpose. By incorporating environmental sustainability and a concern for the greater good, MyKirei managed to stand out even in a world consumed by a global health crisis and was a success, despite launching during covid.   New college graduates have in-demand 21st Century communications DNA. If product marketers understandably are nervous about launching products during COVID, 2020s, it’s understandable that graduates are feeling despondent about the future of communications. This doesn’t have to be the case because by virtue of their upbringing as the first truly digital-from-birth generation, today’s grads have unmatched insight into the communications standards & platforms of the day. By leveraging that, they can launch satisfying and successful careers despite the shaky economy.   Balance respect for intuition with knowledge derived from data. Beyond a doubt, Big Data gets more headlines these days than insight derived from sources such as personal intuition. But that may be more due to the newness of data as a key tool for communicators rather than to any real weakness of intuition. In reality, hunches have a role to play in providing a backstop to the results of analyzing data. That is if the data says something that should make you say, “Wow!” and instead, you say, “Meh,” the data may be misleading. ----- Produced by Simpler Media

“We can't learn for theory; you have to learn for action, and really not be afraid of risk.” As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant's operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel.   Paul Dyer, CEO at Lippe Taylor and Shop PR, spoke with Karen about what she's learned throughout her career in consumer marketing and how she's had to pivot in the midst of 2020. In the interview, Karen talks about why having a brand that really speaks to the consumer is more important than ever before. She also discusses what newly minted professional communicators can bring to the game, as well as the risks of not taking a stand on important issues. A few takeaways from this wide-ranging conversation are below.   Launch a brand any time as long as it connects to the consumer. Kao went against convention by launching the MyKirei line in the middle of the upheaval caused by COVID. MyKirei didn't get buried as an irrelevant introduction because it combines performance with purpose. By incorporating environmental sustainability and a concern for the greater good, MyKirei managed to stand out even in a world consumed by a global health crisis and was a success, despite launching during covid.   New college graduates have in-demand 21st Century communications DNA. If product marketers understandably are nervous about launching products during COVID, the 2020s, it's understandable that graduates are feeling despondent about the future of communications. This doesn't have to be the case because by virtue of their upbringing as the first truly digital-from-birth generation, today's grads have unmatched insight into the communications standards & platforms of the day. By leveraging that, they can launch satisfying and successful careers despite the shaky economy.   Balance respect for intuition with knowledge derived from data. Beyond a doubt, Big Data gets more headlines these days than insight derived from sources such as personal intuition. But that may be more due to the newness of data as a key tool for communicators rather than to any real weakness of intuition. In reality, hunches have a role to play in providing a backstop to the results of analyzing data. That is, if the data says something that should make you say, “Wow!” and instead, you say, “Meh,” the data may be misleading. ----- Produced by https://podcastlaunch.pro (Simpler Media)

In less than 10 years, Dave Phinney has become the undisputed rock star of California’s wine world. Have you ever seen a wine label in a liquor store that made you go 'holy shit!'? It was probably one of Dave’s. Have you ever tasted a California red blend that made you go 'holy shit!'? Also probably one of Dave’s. Having apprenticed under Robert Mondavi, Dave worked his way up the wine chain, ultimately starting his own Napa Valley brand, Orin Swift Cellars. After selling his runaway-hit debut wine, The Prisoner, to Constellation Brands, Dave continued releasing multiple wines that pushed boundaries for their unique flavor profiles and beautiful & edgy branding. After spending years building this portfolio of best-selling and award winning wines, Dave sold off his brands and assets to E. J. Gallo. One of his more recent ventures is Savage & Cooke, a distillery he recently founded, set between San Francisco and Napa Valley - through Savage & Cooke Dave is producing spirits labels that include The Burning Chair Bourbon, Second Glance American Whiskey (my personal favorite), Lip Service Rye, and Ayate Tequila. We cover a lot of ground in this conversation and Dave seriously over-delivered on the entrepreneurial advice and insight. I had to listen to this a few times to get a grasp on everything because there is so much to learn here.  We hear all about Dave’s origin story as a struggling wine maker all the way to the building of his wine empire, as well as his creative process, and advice for aspiring entrepreneurs. All of this, and so much more on today’s special episode of DAMN GOOD BRANDS: Origin Stories.    Here are some key takeaways from this conversation with Dave Phinney:    Heed the 10 percent rule. A piece of advice that Dave got early in the process was, that if ten percent of people hate your guts, you’re doing something right. Dave was told by countless people that his ideas were silly, outlandish and would not translate in the wine industry. Comedy cut to 10 years later he’s one of the most avant garde and successful innovators in the history of wine. Dave knew that if he heeded conventional wisdom he would have a conventional product, so, he chose to excite himself first, because he knew that if he excited himself with his products, he’d excite his customers. Clearly, this paid off, but of course, there were haters. You aren’t going to break any new ground without offending someone or without people thinking you’re at least a little bit crazy. This is a good thing, and a sign you’re onto something groundbreaking.   Don’t try to compete within your industry, compete across multiple industries. When Dave was developing his wine brand, he decided not to compete within the wine category, instead he wanted for the brand to compete within the worlds of fashion, art, and music, and other cultural staples instead. He went out to immerse himself in as much culture as he could; within streetwear, fashion, art, music, skater culture, you name it. Because of this, Dave’s wines are reminiscent of all of these things and stand out in their category because they're striking anomalies in a sea of sameness. This is transcendent branding. Brands that challenge themselves to compete outside of their category not only avoid stagnation but earn an indelible place in culture, as opposed to temporary market share or share of voice within their vertical.   It has to hit you in the face. I am particularly fascinated with Dave’s creative process,  when you look at the elegance of the wine labels, you can tell that a lot of thought went into each one of them - one thing Dave touched on that struck me as really interesting, was when he was talking about how he would turn to foreign magazines for inspiration - when doing so, he would flip through these magazines really quickly. Reason being: if something didn't visually strike him immediately, and he had to think it through, it was probably a B idea at best.  This is a serious lesson in creativity that speaks to the importance of trusting your instinct. Usually your first reaction to something is the purest, and the most potent, and therefore needs to be acknowledged & nourished. So pay attention to what you have the most instant reactions to. Those are probably the most powerful things to focus on. Anyway guys, thank you as always for listening to Damn Good Brands and big thanks to Dave Phinney for being here today and to Samantha Smith for making it happen. I highly recommend that you try Dave’s wines, the brand again is Orin Swift and my personal favorites are Papillon, Abstract, and Machete. But you truly can’t go wrong with any of these wines - they also make amazing gifts. If you enjoyed this episode, why not share it with your friends, and colleagues on Linkedin. To learn more about our communications and digital marketing agency Lippe Taylor, visit us at Lippetaylor.com.  ----- Produced by Simpler Media

“PR is more than press releases. It's understanding where the audience is so you can share stories that will resonate.” Welcome to Frictionless Marketing.  Today we're talking to the Director of PR at Capital One, Sukhi Sahni.  Sukhi was added to The Holmes Report's Innovator Twenty-Five list of top PR movers-and-shakers, and prior to joining Capital One, Sukhi worked in Communications at Sprint Nextel, and before that, she was a part of the Carnegie Endowment for International Peace. We discussed a lot of things, but primarily Sukhi will be sharing with us her thoughts on insights-driven PR and her work on Capital One's Purpose Project; a fascinating creative initiative that focuses on the many ways card users are rethinking the power of travel as a vehicle for personal change and improvement. All of that and so much more on this week's episode of Frictionless Marketing. Now, please give it up, for Sukhi Sahni, PR Director at Capital One, in conversation with Lippe Taylor president, Paul Dyer.   Key Links: https://www.capitalone.com/ (Capital One) https://www.linkedin.com/in/sukhisahni/ (Sukhi Sahni) https://www.facebook.com/purposeprojectseries/ (Purpose Project) https://www.bizjournals.com/bizjournals/how-to/marketing/2019/01/the-marketing-appeal-of-the-peso-model.html (PESO model) ----- Produced by https://podcastlaunch.pro (Simpler Media)

Welcome to Damn Good Brands.  Today we’re talking to Director of PR at Capital One, Sukhi Sahni.  Sukhi, she was added to The Holmes Report’s Innovator Twenty-Five list of top PR movers-and-shakers and prior to joining Capital One, Sukhi worked in Communications at Sprint Nextel and before that she was a part of the Carnegie Endowment for International Peace. We discussed a lot of things, but primarily Sukhi will be sharing with us her thoughts on insights-driven PR and her work on Capital One’s Purpose Project; a fascinating creative initiative that focuses on the many ways card users are rethinking the power of travel as a vehicle for personal change and improvement. All of that and so much more on this week’s episode of Damn Good Brands. Now, please give it up, for Sukhi Sahni, PR Director at Capital One, in conversation with Lippe Taylor president, Paul Dyer.   Key Links: Capital One Sukhi Sahni Purpose Project PESO model ----- Produced by Simpler Media

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.     About Our Guest Maureen Lippe, CEO, Lippe Taylor Maureen is obsessed with cracking the code on what makes women buy one brand and not another. A former beauty editor, brand spokesperson and TV personality, she's always been fascinated with understanding the total woman -- physically, emotionally and spiritually. Maureen is dedicated to discovering the most impactful ways to connect brands with women, their families, and their health and wellness. Maureen began her career in beauty editorial and left a lasting impression; at Harper's Bazaar she was the first editor to incorporate health content into beauty pages, and at Vogue she forecasted trends to America's top fashion designers. She also made her mark in the beauty industry; at Shiseido she led new product development, packaging and studying how trends effect purchase decisions. Maureen went on to become a spokesperson for major beauty brands including Clairol, Dove, and P&G, and an on-air personality for ABC-TV's “Live with Regis Philbin.” Maureen not only performed the first televised makeover, she also completed over 2,000 transformations around the country. And her weekly segment wasn't simply focused on the external -- she worked with women on exercise and diet, body image and self-esteem. Throughout her career, Maureen has been a trailblazer in studying women, inside and out.  Maureen founded Lippe Taylor in the early 1990's, motivated by the lack of PR/marketing innovation she witnessed as an editor. By developing creative strategies for connecting with consumers, Maureen has successfully launched more than 100 brands. She has provided high-level, brand-building solutions for global leaders including Procter & Gamble, Clairol, IKEA, Johnson & Johnson, Allergan, Galderma, Revlon, Elizabeth Arden, The Gap, Kmart, Sears and Nordstrom. From product development and consumer product marketing, digital communications and issues management, Maureen has helped her clients decode the female consumer to build brands and grow sales. Most recently, Lippe Taylor partnered with a leading social influencer platform to introduce the “Lippe Taylor She Speaks Women's Buying Behavior Index,” which continues as ongoing research. With this proprietary research, Maureen continues to study women's purchasing habits and anticipate trends.  Maureen is deeply committed to cause-related marketing and providing brands with charitable connections. In addition, she was the only non-physician member of the Skin Cancer Foundation, former board member of Fashion Group International, Cosmetic Executive Women, and the Women's Venture Fund, and was honored by the United Cerebral Palsy Foundation as a Woman Who Cares. Maureen also sits on the board of the PR Council and is a member of the Arthur W. Page Society.  Maureen is also a supporter of multiple women-focused charities such as Save The Children, UNICEF, Look Good / Feel Better Sand Step Up Network for Girls which she has aligned with brands like Elizabeth Arden, P&G, RB, and IKEA.  Maureen has worked for many years with Women in Need where she spearheaded multiple inner city initiatives aimed at elevating women and their children out of poverty and into private housing.  Maureen also launched The SHEQUALITY Project, which she designed to help women executives rise in the ranks of PR agencies.   Maureen wants her colleagues and clients to walk into Lippe Taylor and feel like they've ...

Our guest today is Greg Galant. He is one of the minds behind the Shorty Awards, which is a highly popular digital awards ceremonies that showcases groundbreaking short-form digital and social media content across all major platforms.   Key Links for Greg Website for Shorty Awards Greg’s LinkedIn page Muck Rack website Facebook News Feed Eradicator  Book that Greg recommends: High Output Management by Andrew Grove ---- In this episode, Greg shares how the origins and early days of Twitter and other early platforms necessitated the rise of the Shorty Awards and his career in the field. Greg talks about a wide array of topics including: how powerful a work-from-home office dynamic can be, the importance of actively listening to customers and fans, the most effective initiatives for social good, influencer marketing, ways to stay productive despite constant social media bombardment, and much more.   ---- In This Episode: The origin story of the Shorty Awards and Muck Rack. The largest shifts in social media according to Greg. How social good has taken over social media in popularity. How to properly approach social good as a brand. The unique workplace culture of Greg’s companies. The benefits of a work-from-home company. On influencer-driven marketing: the good, the bad, and the ugly. Tools that Greg uses to minimize time wasted on social media and increased productivity.   Key Takeaways From This Episode of the Damn Good Brands Podcast Greg thinks that one of the largest changes in social media since he first started in the field is just the sheer amount of platforms that are out there now. Sure, social media is still volatile, and platforms fold, but the digital infrastructure is much vaster. When talking about the exciting things that brands are doing differently now on social media, Greg says that user-generated content is much more prevalent. This means that many brands are actively listening to customers or fans and creating a bottom-up experience instead of the isolated and contrived top-down dynamic of years prior. The best campaigns for social good come from a deep understanding of whatever initiative for social good is being showcased. Many companies build strong social good campaigns by actively listening to the community it serves and addressing any disconnect between conception and execution of any drive for social good. Influencers are the new athletes for marketing products. Just like Michael Jordan used to drive Nike shoe sales, so too influencers are marketing products in a similar way using their social media clout instead. Many businesses need to remind themselves that their work with influencers needs to incorporate the unique personality and creativity of the influencer in the marketing model as well. ---- Damn Good Brands is brought to you by Lippe Taylor, a Public Relations and Digital Marketing agency committed to telling riveting stories that move brands forward. The host for this episode was Nick Taylor, Innovation Technology Officer for Lippe Taylor.  This podcast is a production of Evo Terra and the team at Simpler Media Productions.

Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing. In this episode, Justin interviews Corinne Waite, Director of Influencer Marketing at Lippe Taylor. Justin and Corinne discuss the benefits of creating the right KPIs, how to do influencer marketing in heavily regulated industries, and the feasibility of personalization with influencers. All episodes of Sponsored Post Podcast can be found on Trending Family’s YouTube channel, Apple & Google Podcasts, Stitcher and more! Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Corinne Waite's LinkedIn: linkedin.com/in/corinnewaite/ Contact Trending Family: hello@trendingfamily.com

In August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership. The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority and their advice for future generations of female leaders. This episode features full audio from the event and a distillation of the wisdom and key insights from all of our guests.  Key Links and Info for our Guests Executive Vice President and Chief Corporate Affairs Officer for Pfizer, Sally Susman's https://www.pfizer.com/people/leadership/executives/sally_susman (business bio) || https://www.linkedin.com/in/sallysusman (LinkedIn profile). Head of Corporate Communications at Citi, Jennifer Lowney's https://www.linkedin.com/in/jennifer-lowney-817b425 (LinkedIn profile) || Her https://twitter.com/lowneyjen?lang=en (Twitter page). EVP Corporate Communications at Scholastic, Stephanie Smirnov's https://www.linkedin.com/in/ssmirnov (LinkedIn profile) || Her https://twitter.com/ssmirnov?lang=en (Twitter page). Global Executive Director, Communications at Merck, Joanna Breitstein's https://www.linkedin.com/in/joannabreitstein (LinkedIn profile).  Former Senior Vice President and Chief Communications Officer at Vertex Pharmaceuticals, Kym White's https://www.linkedin.com/in/kym-white-171a9b26 (LinkedIn profile).  Director of External Communications and Customer Success, Pernod Ricard USA at Pernod Ricard, Taylor Foxman's https://www.linkedin.com/in/taylor-foxman (LinkedIn profile). [The roundtable was moderated by] The Former Chief Digital Officer of Bayer, https://www.linkedin.com/in/jessicafederer (Jessica Federer), and The CEO of Lippe Taylor, https://lippetaylor.com/about/profiles/maureen-lippe (Maureen Lippe).  ---- The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority and their advice for future generations of female leaders. Below are our key takeaways from the evening. ---- Key Takeaways: Don't wait for an invitation. As Sally Susman shares, getting ahead in male-dominated fields means you invite yourself to events. Or, in other words, you can learn to play golf just like Sally did. She learned that by playing golf, she wouldn't be left behind or excluded. By being proactive and not backing off by an inch, Sally ensured her inclusion in the company.  Have an analytical approach to inclusion and for fighting bias. Jennifer Lowney of Citi accentuated the importance of leaning on data as a concrete tool for staving off unconscious gender bias. Citi does this through a hired third-party analyst who measures trends in real-time to report any instances of unconscious bias in talent acquisition spheres or internal operations. There's no ‘I' in ‘team'...and that's just fine. As Kym White says, women often find themselves deflecting the credit that would drive professional advancement instead of accepting it. This is often done by giving credit to the team instead of individually claiming ownership. True credit gets lost within the team (or applied to men) when women are encouraged not to take credit for their actions. Find accomplices, not allies, sponsors, not mentors. As Stephanie Smirnov puts it, sponsors can be crucial for your development as a professional. A sponsor will coach you and push you farther than a mentor. And when differentiating between an ally and an accomplice: an ally will fight with you, but an accomplice will fight for you because they are inextricably dedicated to your professional development. Find yourself an accomplice! During a crisis, focus on unity and not division. Joanna Breitstein used the #MeToo Movement to illustrate how companies can come together and focus on organizational openness and communication on...

The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority, and their advice for future generations of female leaders. This episode features full audio from the event and a distillation of the wisdom and key insights from all of our guests.    Key Links and Info for our Guests Executive Vice President and Chief Corporate Affairs Officer for Pfizer, Sally Susman’s business bio || LinkedIn profile. Head of Corporate Communications at Citi, Jennifer Lowney’s LinkedIn profile || Her Twitter page. EVP Corporate Communications at Scholastic, Stephanie Smirnov’s LinkedIn profile || Her Twitter page. Global Executive Director, Communications at Merck, Joanna Breitstein’s LinkedIn profile.  Former Senior Vice President and Chief Communications Officer at Vertex Pharmaceuticals, Kym White’s LinkedIn profile.  Director of External Communications and Customer Success, Pernod Ricard USA at Pernod Ricard, Taylor Foxman’s LinkedIn profile. [The roundtable was moderated by] The Former Chief Digital Officer of Bayer, Jessica Federer and The CEO of Lippe Taylor, Maureen Lippe.  ---- The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority, and their advice for future generations of female leaders. Below are our key takeaways from the evening. ---- Key Takeaways: Don’t wait for an invitation. As Sally Susman shares, getting ahead in male-dominated fields means you invite yourself to events. Or in other words, you can learn to play golf just like Sally did. She learned that by playing golf, she wouldn’t be left behind or excluded. By being proactive and not backing off by an inch, Sally ensured her inclusion in the company.  Have an analytical approach to inclusion and for fighting bias. Jennifer Lowney of Citi accentuated the importance of leaning on data as a concrete tool for staving off unconscious gender bias. Citi does this through a hired third-party analyst who measures trends in real time to report any instances of unconscious bias in talent acquisition spheres or internal operations. There’s no ‘I’ in ‘team’...and that’s just fine. As Kym White says, women often find themselves deflecting the credit that would drive professional advancement instead of accepting it. This is often done by giving credit to the team instead of individually claiming ownership. True credit gets lost within the team (or applied to men) when women are encouraged not to take credit for their actions. Find accomplices not allies, sponsors not mentors. As Stephanie Smirnov puts it, sponsors can be crucial for your development as a professional. A sponsor will coach you and push you farther than a mentor. And when differentiating between an ally and an accomplice: an ally will fight with you, but an accomplice will fight for you because they are inextricably dedicated to your professional development. Find yourself an accomplice! During a crisis, focus on unity and not division. Joanna Breitstein used the #MeToo Movement to illustrate how companies can come together and focus on organizational openness and communication on important issues, instead of functioning in a tight-lipped, reactionary mode. There’s a difference between speaking up and being heard. Taylor Foxman says that she has learned to be in as many meetings as possible, to formulate her thoughts carefully, and only speak when she has something insightful to say. This emphasis on coherency and tactfulness means that all present at those meetings equate her voice to thoughtfulness and truly listen every time she speaks.   ---- Damn Good Brands is brought to you by Lippe Taylor, a Public Relations and Digital Marketing agency committed to telling riveting stories that move brands forward. The host for this episode was Nick Taylor, Innovation Technology Officer for Lippe Taylor.  This podcast is a production of Evo Terra & the team at Simpler Media Productions.

We spoke with Kelly Markus who was most recently the VP of Experiential at Refinery29 and is now the CVO of Hunters Point, where she works with companies including Apartment Therapy and Lippe Taylor. "The how you do the work is just as important as the why in the final event production aspect" We discussed how she learned to create original IP, how to market it as well as build multiple revenue streams. Make sure you subscribe for updated episodes and connect with us on instagram for insider info @onequestionxyz

Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy. As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today's most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today's digital enlightenment. Today's episode is with Dan Tarman, Chief Communications Officer of eBay. eBay, as a company, is driven by a strong sense of purpose as a platform that democratizes commerce through technology; this purpose is remarkably consistent with everything they do in a marketing and communications capacity. In this interview, we get into the nitty-gritty of how eBay is able to walk the walk in ensuring indelible consistency between its communications strategy and brand mission. We also get into how brands can use data for their own storytelling, the importance of self-disruption, and the power of a brand's purpose to inspire and energize its staff.

Welcome to Frictionless Marketing, a new show from Lippe Taylor that feature a series of corporate and creative conversations with CCOs, CMOs, and other executive marketing leaders to discuss today's best-in-class marketing campaigns and frictionless frameworks to help build your brand in an era where advertising is no longer the answer, including behind-the-scenes stories and expert insights to help marketing decision-makers prepare for a future where the consumer rules.

Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers. Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.

Susan Bratton, CEO of Personal Life Media, shares her tips for conducting great interviews. The educational series is available at www.talkshowtips.com. Find Susan at www.personallifemedia.com. Interview by Matthew Snodgrass, Secretary for the ADM and SVP, Digital Marketing at Lippe Taylor.http://www.downloadablemedia.org/http://www.mattsnod.comhttp://www.lippetaylor.com

Paul Cleland, Assistant Director of the Division of Advertising Practices for the the FTC, and Paul Vogelzang, producer of the MommyCast, discuss the FTC's new guidelines for disclosure in new media and how it will affect bloggers and podcasters. Interview hosted by Matthew Snodgrass, Secretary for the ADM and SVP, Lippe Taylor.http://www.downloadablemedia.org/http://ftc.gov/bcp/bcpap.shtmhttp://www.mommycast.com/http://www.mattsnod.comhttp://www.lippetaylor.com

Matthew Snodgrass from ADM and Lippe Taylor interviews both Tim Bourquin of TNC New Media and Rick Calvert of Blog World Expo about the sale of Tim’s New Media Expo to Rick’s Blog World Expo. Separately, the two conventions were delivering a wide array of content and attendees. As the scope of the two shows started to overlap, Tim and Rick realized that the community would be better served by a single – and greater – convention. You can find out more about the combined show at http://www.blogworldexpo.com. We also get Tim and Rick's thoughts on social media today and the use of it by corporations. Tim Bourquin is Founder and CEO of TNC New Media, Inc., an online media company that has developed, launched and grown several advertising-supported podcasting sites. Under Tim’s leadership, TNC New Media has also used podcasting and other forms of new media as a promotional tool for everything from corporate events and tradeshows to product launches. In 2005, Tim launched the Podcast and New Media Expo, a convention and conference for podcasters and online video creators. The event, was recently sold to BlogWorld Expo, is held annually and attracts thousands of podcasters who attend to learn how to create compelling shows and grow their audience. Rick Calvert is the CEO and Co-Founder of BlogWorld & New Media Expo. He has been active the trade show industry since 1998 working on three Tradeshow Week 200 events including the SEMA Show (#4), AWFS®Vegas (#39) and the DEMA Show #(97), as well as one of the nation’s largest consumer shows, Comicon. He has been a voracious new media consumer since 2000, launched his own blog in 2005 and formed BlogWorld & New Media Expo in 2007. For more information, check out these posts at Blog World Expo: http://www.blogworldexpo.com/blog/2008/12/09/blogworld-new-media-expo-now-one-super-huge-event/ http://www.blogworldexpo.com/blog/2008/12/09/blogworld-expo-acquires-new-media-expo/

Matthew Snodgrass from ADM and Lippe Taylor interviews Scott Monty, head of social media for Ford Motor Company. Scott, formerly with Crayon, joined Ford just eight months ago at a tumultuous time for both Ford and the U.S. auto industry in general. News and rumors are flying around the Web about the auto industries’ tough financial times, but Scott is finding a way to manage the mayhem and create real conversations about what Ford is doing in a time of crisis. You can follow Scott (@scottmonty) or Matt (@mattsnod) on Twitter. The Ford Story - http://thefordstory.com Ford Digital Snippets - http://ford.digitalsnippets.com Ford's Corporate Twitter account - http://twitter.com/FordDriveOne