STAUNCH presesnts

Keep Your Marketing Simple - Four steps for better videos to improve your marketing The goal of this video is to give you simple tips for how to shoot videos at home in a way that looks professional and is engaging. 1. Video Lighting - Face a natural light source What that means is just face a window, so you get lots of light coming in and lights up your face so that we can see you. If you don't do this, and if you put the window in the background which we see quite often, you end up becoming very dark looking like a silhouette. If you are dark we can't actually see your face and people really connect with your face. So face a natural light source, simply face a window. 2. Video Background - Think about what is behind you So you wanna remove a lot of the distractions and keep everything as simple as possible so that it looks nice. Now, as a rule of thumb, a boring background means a boring video, or a tacky background means a tacky video. So what you wanna do is you wanna make it look as good as you can. Now if you need advice for making the background of your video better, leave a comment below and we can give you some advice there. I can even bring in some other people who give me advice about how to do this setup, for example Will Gordon, who's an amazing photographer, I'm sure he'll be happy to leave a few comments below as well. 3. Video audio - Improve your audio with a microphone Now given what's happening with the coronavirus, that might not be easy to order a new microphone or something like that. I can leave a link below for the audio microphone that I use, which is really good, I've used it for years, lasts a long time, it's about $100, and it's really really good quality, but there's a tonne of really good quality microphones that you can use. I strongly recommend that you use a microphone, not just use the internal microphone of a phone or of a computer. This will make a big difference to your video. Recommended Microphone - RØDE SMARTLAVPRode SmartLav+ Omnidirectional Lavalier Microphone for Smartphones 4. Video delivery - Structure your talk Now this is actually the most important one. Even if you get all of the others wrong, if you do this right, you can deliver really good information. In terms of structuring your talk, what you need to do is Step one: Hook Start with a really good hook, which is you ask a good question, Step two: Desire Talk about the desire, which is what people want to achieve. Step three: Problem Discuss the problem, which is what is stopping them from achieving what they want to achieve. Step four: Solution Discuss the solution, which is what's going to solve their problem. Step five: Application Talk about how you apply the solution so that they get an understanding of how the product or service actually solves their problem, Step six: Call to Action The last one is how they can buy it from you. So if you do all of these things that I'm discussing right now and apply it to your videos, I guarantee, you'll end up with a better video.

Strategic Content Workshop - Content to strategically cut through - Campaign your content When creating strategic content, there are 3 main steps in order to maximise your reach. Content Creation Distribution to digital assetts Campaigning Most people ignore the campaigning part of the strategic content process. Campaigning involves reaching out to magazines, blogs, podcasts or anyone who has access to large audiences. The focus of the strategy is to align with brands that have similar values. Their audiences must have some interest in your strategic content. Campaigning is the most powerful part of strategic content and unfortunately, most people ignore it. https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

Strategic Content Workshop - Content to strategically cut through - Cut Through is an Emotional Angle The objective of your content is to connect with your audience. Without an emotional connection, your content will be dismissed. To create strategic content that connects with your audience on an emotional level, the question becomes how to tell that story. The way I create strategic content that connects on an emotional level is to find someone who champions that story. They become a brand champion. The first step in strategic content is to identify the emotion you want to use to connect with your audience, then identify someone who champions that message. https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

Strategic Content Workshop - Content to strategically cut through - Turn Videos Into Articles To get the most out of your strategic content, the best thing to do is to re-purpose it. Each video can get turned into 4 pieces of content. Each strategic piece of content will give you a video, an image, a podcast and a blog. The fastest way to strategically create a blog is to use the words in the video as quotations in an article about the video. The article explains what the video is about as if a magazine wrote it. This strategic content allows people to experience the same content twice on one page. It is strategic in that it reinforces your message by tapping into different learning styles. This is strategically powerful, as it allows people to understand what the video is about from a third person. It enhances learning and helps people retain more information from the content. https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

Strategic Content Workshop - Content to strategically cut through - Struggles make us Human Brene Brown has been instrumental in helping us understand the power of vulnerability. But that doesn’t make it easier. When creating strategic content that cuts through the noise of social media, vulnerability is a powerful way to connect with an audience. Using vulnerability strategically, allows you to show your more human side, instead of your company side. Stories of struggle allow people to relate to who you are and what you do and this strategy allows you to connect with people through your content. The more vulnerable the story and the more difficult it is to talk about, the better the story and the better the content. To make this strategy work, identify the topic and then find someone who champions the message. https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

Strategic Content Workshop - Content to strategically cut through - Identify Motivations When creating strategic content, one of the first things I identify is your customer's motivations. In this 1 on 1 workshop, we touched on the motivations to inspire others. We discussed how their success inspires others and how we can strategically create content based on these stories. Some of the stories are simply incredible. The people they help are absolutely stunning in what they can do. In this strategic content workshop, we discussed how disabled people are often more brilliant than abled people. These types of stories are particularly powerful and from a strategic content point of view, offer an ability to get cut through. https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

Strategic Content Workshop - Content to strategically cut through - Create Brand Champions When people watch your content, they are looking for reasons to dismiss you. When you talk about yourself, people will dismiss you. The strategy to overcome this with your content is to find someone else who will say it for you. This person will become a Brand Champion for you and will help your content move through the noise strategically. Even if you have the authority to say something about yourself, it’s better to find someone who champions your message. By finding someone who champions your message, your content will have a strategic edge. The first task is to identify your strategic angle, this is usually your USP or Unique Selling Proposition. The next step is to find people who champion that message for you to strategically push your content. A testimonial is a good example of a brand champion, but this is a step further. This is encapsulating a story around your brand champion and promoting them for mutual benefit. This content strategy is known as promoting a brand champion. https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

Strategic Content Workshop - Content to strategically cut through - Why should anyone care? The first question to ask yourself, when creating content that strategically cuts through, is why should anyone care? You have to be brutally honest with yourself when it comes to creating strategic content. This is because if you don’t have someone’s attention straight away, then your content will be flicked away. Your content strategy needs to be strong enough to grab someone’s attention, and for a lot of brands, they can’t use gimmicks. In strategic content, the real cut through comes from an emotional angle. Your audience does care, but they have so much going on in their life that their minds are already full. To cut through this noise, your strategic content needs to tap into existing emotions. And, the way that we get there is by asking the question of why should they care. And, I mean, being brutally honest and saying, why should anyone give a f#(k? https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

What is Viral Marketing - Ep 7 - 7 - Viral marketing is how you Resonate with your audience For more episodes: http://bit.ly/2YD56VM The key to viral marketing is resonating. If I go to the piano and hit the E note and there's a guitar right there, the two E strings will start to vibrate with that the note. This is the same as singing and breaking the wine glass. If you match the resonance of the glass it shatters under the movement. This is why I say, resonate who you are. Pick what it is that you want to be, pick what it is that you are and turn up the volume on that thing. When you have 100 people listening or 1000, those who resonate, can't help but be moved and are compelled to move forward. That’s why I believe the key to viral marketing is in how your resonate. Learn more about Paul Finn at www.staunch.digital Learn more about Olivia Solomons at https://videomyjob.com/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business

What is Viral Marketing - Ep 6 / 7 - Accept and Deliver and you will create a viral video For more episodes: http://bit.ly/2YD56VM Your presentation does influence the success of the video, but it's not the most important thing. Viral marketing does not happen just because of the way you look. All of that stuff is not as important as getting your message across. So if you have to accept all of your flaws, nervousness, fear, whatever it happens to be and just step into it and do it anyway. If you want to create viral videos, you must practice that every day and even if it doesn't get easier, you get stronger. You're able to deliver the message that you want to deliver and when you get your message right, you will reach bigger audiences. I hate public presentations. I hate standing in front of a group, especially business people, I get nervous. My heart beats out of control… But what I do is just Breathe it out, stand up and deliver. I apply this to my videos. I think about my message and accept everything and deliver. By following this process, I know I will achieve viral success. Learn more about Paul Finn at www.staunch.digital Learn more about Olivia Solomons at https://videomyjob.com/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business

What is Viral Marketing - Ep 5 / 7 - If you want viral marketing, Be Brave and do it anyway For more episodes: http://bit.ly/2YD56VM To do viral marketing, getting the first video out is all good, but I think it's accepting the fear is there and doing it anyway. I work with a financial planner who is a rock star. She basically, absolutely terrified, has started to do this. She has committed to doing videos to create viral marketing. I don't see the terrified as weakness, either. I don't see it like that. Because some people think I'm too scared to do it, and then they put themselves down. It's incredibly strong, to have that fear and then to step into it and do it anyway. If you want to create viral videos, it’s important to accept your fear and do it anyway. Learn more about Paul Finn at www.staunch.digital Learn more about Olivia Solomons at https://videomyjob.com/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business

What is Viral Marketing - Ep 4 / 7 - Lift your game to achieve viral marketing For more episodes: http://bit.ly/2YD56VM As soon as you say video and camera, people just, lock up. It's crazy. They freeze and there is no reason to. When I was first trying to land clients and I’d say we can do this video strategy, across multiple platforms, we're going to work out this process to go viral. My first thought was that people would jump all over this because it was viral marketing. And I thought viral marketing was awesome. But then, the little tiny thing of getting in front of the camera was the biggest problem and was stopping me from achieving viral marketing. The camera was the thing that got in my way. So then I was after that my whole strategy was to just challenge people. I’d say to people, if you want me to work for you and create viral marketing for your business, you've got until the end of the week... Get your phone out. Take a video and upload it to social media. Until you've done that. I can't help you. Learn more about Paul Finn at www.staunch.digital Learn more about Olivia Solomons at https://videomyjob.com/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business

What is Viral Marketing - Ep 3 / 7 - Create content Every Day will help make a viral video For more episodes: http://bit.ly/2YD56VM To create viral content, to create content that people want to share, the process is making videos every day. Your goal when creating viral content is to start engaging with your audience, monitoring the results, looking at the feedback and looking at what people are reacting to. This is the most important step. To create viral content you need to know what works and what doesn’t. There will be some content that people react to more to and other content that people don’t. To create viral content you need to create a lot of content, then you stop doing what doesn’t work and do more of the content that does work. The thing is though, as you start to create more popular content, you need to continue to experiment. Even if you're going in a direction that is working better, you still need to think about other ideas. Viral marketing will come from trying something new. To create viral content, you don't want to remove creativity just because you found one thing that works. Learn more about Paul Finn at www.staunch.digital Learn more about Olivia Solomons at https://videomyjob.com/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business

What is Viral Marketing - Ep 2 / 7 - It’s not about Millions of Views to achieve viral marketing For more episodes: http://bit.ly/2YD56VM A lot of people think that viral marketing is: I put something on YouTube and Facebook and it blows up overnight. Where you get millions of views or millions of shares. Normally, the media talks about viral marketing based on the number of shares or views and focus on the level of fame that comes with it. The number of views and shares is only one part of what viral marketing is. This is at the extreme of what viral marketing is. If you bring it right back down to its absolute core, viral marketing is about sharing one idea with one person. To do viral marketing, you need to be thinking in terms of, you're going to reach that person and get them to share it with a friend or talk about it. Learn more about Paul Finn at www.staunch.digital Learn more about Olivia Solomons at https://videomyjob.com/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business

What is viral marketing - ep 1 / 7 - viral marketing is about becoming part of someone’s thinking For more episodes: http://bit.ly/2YD56VM Viral marketing is when you make it to the dinner table and someone has a conversation about you. So you've gone past social media, past digital, past a magazine, past everything and moved into what I call viral marketing. You now become part of a conversation at the table and you're operating inside someone's psyche. This is what makes viral marketing so powerful. Most people are familiar with Gary Vee, he is a viral marketing genius. So I had a dream where Gary Vee was talking to me about marketing. And when I woke up, I was like, wow... He's managed to get inside my dream. That’s a great example of viral marketing. Learn more about Paul Finn at www.staunch.digital Learn more about Olivia Solomons at https://videomyjob.com/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business

STANCH DIGITAL presents: What is content marketing - Episode 7/7 - influence the buying cycle For more episodes - http://bit.ly/2IRo7Py What's the cost-benefit of doing a content marketing strategy instead of going to Google AdWords and paying them to put me at number one? The answer is simple. Google advertising is a great strategy. You can make the economics work. But you're only talking to 10% of the audience. What about the other 90%? Content marketing is about going after a much bigger pool. What happens the day you stop your Google advertising? You fall off the front page. So when you start doing a content strategy, a couple of things happen. First of all, you end up with a catalogue of videos and create digital assets. Money follows assets, which in this case is all your videos, text and all the audio. Because your content marketing is uploading to all the different social media channels, Facebook, Instagram, Youtube, etc. You start building all of those digital assets, as well. So you start getting followers and building good relationships with people. So they become part of your assets as well. But even better than that, you start to influence the buying cycle. Because you are building relationships with people, you decrease the length of time that people are in the buying cycle. According to Chris Voss, people are six times more likely to do business with you, if they like you. So by putting a lot of content out there and building followers, and engaging your audience, you influence the buying cycle just from doing that. Content marketing is powerful. It's not about choosing advertising or content marketing, it's about doing both. Join Paul Finn and Mark Schofield as they discuss content marketing. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

STAUNCH DIGITAL presents: What is content marketing - Episode 6/7 - demonstrate how you understand your customer through content marketing For more episodes - http://bit.ly/2IRo7Py One of the big insights that I have had over the last five years is that people have an innate desire to be heard and understood. This is a great concept to apply to content marketing. Once someone feels heard and understood, there's something that happens in their brain and they feel really, really good. And so with content marketing, what I do is, through my communications, make someone feel heard and understood. So when they watch a video or consume content marketing, or receive that message, they have a reaction of wow, these guys get it. Like, they get me. It's like a breath of fresh air. In content marketing, they're not speaking to me directly and I'm listening to make them feel heard and understood. I'm using content marketing and I'm communicating in a way that demonstrates to them that they've been heard and understood. Join Paul Finn and Mark Schofield as they discuss content marketing. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

STAUNCH DIGITAL presents: What is content marketing - Episode 5/7 - three stages of content marketing For more episodes - http://bit.ly/2IRo7Py Content marketing can be overwhelming, there are many steps. My job is to make content marketing easy. In content marketing, there are three major steps that I've identified. 1. Filming/editing, 2. Repurposing, 3. Distribution. I allow my clients to handle as much of that as they want or as little as they want. When working with different clients, it's important to understand that everyone's different. Everyone has different skills. Every business works a little different and a lot of factors that come in... budgets, etc. This impacts how I do content marketing with someone. So depending on what you want to do, depending on how hands-on you want to be or how hands off you want to be, I facilitate around you. So some businesses want full bells and whistles, high-end production, film crews, etc. Great. We can organize all of that for you. For other people, entrepreneurs and things like that, they might want me to just do the distribution or simply tell them what to do. Join Paul Finn and Mark Schofield as they discuss content marketing. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

STAUNCH DIGITAL presents: What is content marketing - Episode 4/7 - why distribute marketing through multiple channels For more episodes - http://bit.ly/2IRo7Py The main reason to distribute my content marketing widely, across multiple platforms, is to have a conversation with Google. In content marketing, every single time I upload a piece of content, and when I say a piece of content, that could be a video, or an image, or a blog, or an audio file or something like that... every single time I do that, I send a signal to Google. For me, all of my content is around the concept of business growth. And I create multiple pieces of content all about business growth. And I distributing that very widely across the internet every day, for the next two to three years. And what that's going to do, anyone who starts searching for business growth will find me through one of those avenues. Join Paul Finn and Mark Schofield as they discuss content marketing. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

STAUNCH DIGITAL presents: What is content marketing - Episode 3/7 - You can do it yourself For more episodes - http://bit.ly/2IRo7Py When a business has been growing and wants to create a greater audience through content marketing, the advice I give them is simple. I'm very honest when I explain that you actually have everything you need in your pocket right now to do all of your content marketing. Which is a phone. You don't actually need to hire a marketing consultant to do content marketing, that's just the straight up truth. You can pick up your phone, you can cut a video and you can upload that to Facebook or any social media platform. And if you create content every day, you will generate results. The problem for people is that they have issues with being on camera. For example: What do I say? How do I do it? All of those sorts of things. That's when I come in. I help people be better at being themselves. In content marketing, the more you that you are... The more powerful your video is going to be. Join Paul Finn and Mark Schofield as they discuss content marketing. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

STAUNCH DIGITAL presents: What is content marketing - Episode 2/7 - spam vs quality content For more episodes - http://bit.ly/2IRo7Py Spamming is copy/paste content, where there's no value or good content in what you are doing. Don't just copy/paste and try to trick Google, it won't work. We're not tricking. What we're doing is providing answers at every step of the process by creating a lot of good quality content. So when you're creating good content, you're providing answers for your customers, to provide an understanding of something important for them. This is smart marketing. So it might not necessarily be the answer that they're looking for, because they might not know what they are looking for. But while they are looking and interested in buying something, you'll be able to get this one little video into a part of the buying cycle and provide answers. Join Paul Finn and Mark Schofield as they discuss content marketing. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

STAUNCH DIGITAL presents: What is content marketing - Episode 1/7 - content marketing is human to human communication For more episodes - http://bit.ly/2IRo7Py Content marketing at the end of the day comes back to the human being. Content marketing is a conversation with a human being. So the more that you focus on your relationship with someone, or how you communicate with someone, and you understand that, at the other side of your communication, there's a human being there. It doesn't matter if it's Facebook, newspaper, radio, a flyer, a conversation, a telephone call, whatever, it doesn't matter. The thing that matters in content marketing is that it's a human to human thing. So whatever conduit you use to get there is irrelevant, although it plays a part in it as part of the strategy. But content marketing at its core is a human to human conversation. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

HOW TO HIRE A VIRTUAL ASSISTANT: Episode 14/14 - Virtual Assistants are not super heros Virtual Assistants are people, they don’t have all the skills in the world to solve every problem your business has. You can’t find a Virtual Assistant to do everything. You've got a look at those specialised fields and then you will find specialise Virtual Assistants in that particular field and they do it really well. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 13/14 - The Risks of hiring a Virtual Assistant If you need a high level of security from Go-VA, then the Virtual Assistant will enter into a PCI compliant office. Which means that the Virtual Assistant will have to use biometrics to enter that space, the computer systems have no USB on them. So no information can be taken off the computer by the Virtual Assistant, there's no mobile phones allowed, no pens or paper. All the data is saved on my their databases in the cloud and nothing is saved within our environment. This protects the Virtual Assistant and the business as well. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 12/14 - A Virtual Assistant is a person not a robot The most important thing is to remember when hiring a Virtual Assistant, that you're hiring another person and it's not a robot. The businesses that get the best results from their Virtual Assistants invest in coming to the Philippines and spending a week or two with their Virtual Assistant. They do face to face training, having a meal and actually getting to know their Virtual Assistant personally. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents HOW TO HIRE A VIRTUAL ASSISTANT: Episode 11/14 - How to Fire a Virtual Assistant in the Philippines When it comes to firing a Virtual Assistant, Go-VA handle this process. It comes down to communication. If a Virtual Assistant is not a good fit for the job, Go-VA will find someone else to do the job. No one enjoys this part of the process, but by having good communication between the Virtual Assistant and the Business, this process is easier. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 10/14 - How to recruit a good Virtual Assistant in the Philippines Fiona Kesby explains to Paul Finn how she has come up with a really simple formula to recruit a good Virtual Assistant. First, check the Virtual Assistant's resume and make sure they’re not a job hopper and good work ethics. The second one is testing the Virtual Assistant's English comprehension. And the third one is the Virtual Assistant's attention to detail. Test on attention to detail because that will improve everything long term. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 9/14 - Go-VA is a Value driven Virtual Assistant company Go-VA provides all Virtual Assistants with private medical insurance and supply them with one dependent as well. So they could have their mother, their father, husband, wife, or child on that medical insurance. It's a really good attraction and retention strategy, as it gives Virtual Assistants more incentive to work long-term. Virtual Assistants can access that medical help that they normally wouldn't be able to afford to access because it's in a private hospital and not relying on the the public system that is not at an international standard. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 8/14 - How to test a Virtual Assistant before you buy There is some risk involved in hiring a Virtual Assistant, but this is easy to overcome. If it's a really small task that can be done in an interview process, then that's just part of the recruitment process when hiring a Virtual Assistant. If it is a task, it's going to take a couple of hours or half a day or a day, then spend the money to pay that Virtual Assistant for their time. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 7/14 - Are Virtual Assistants in the Philippines High Quality Virtual Assistants in the Philippines are very talented and dedicated to their job. The best test that you can give is a sample task of what they're going to be doing every day. If you're paying a little bit more you can get more experienced Virtual Assistants. It works the same way as it does in any country, in any industry. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 6/14 - What skills do Virtual Assistants have in the Philippines It really is anything that can be done in front of a computer. You can hire Virtual Assistants with skills to cover web developers, IT support, electrical estimators, construction estimators, content writers, social media and marketing, legal assistance, outbound sales, appointment setters, bookkeepers, we can even find CPA qualified bookkeepers as well. There's over 100 million people in the Philippines, it’s a really big talent pool. All Virtual Assistants in the Philippines are University Graduates, speak English fluently and passionate about their work. Hiring a Virtual Assistant might seem risky at first, but once you try you will see how successful this business model can be for your business. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 5/14 - How much does it cost to hire a Virtual Assistant in the Philippines In this episode, Fiona Kesby explains to Paul Finn that when hiring a Virtual Assistant in the Philippines you save between 50 to 70% of the cost of having a team member in Australia and that can also include your infrastructure costs such as computer, internet and electricity. This is why hiring a Virtual Assistant makes so much sense, it's because it saves you so much money. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 4/14 - How to train your Virtual Assistant quickly Jump online with your Virtual Assistant using a platform like Zoom. Share your screen with Virtual Assistant, get them to record the session and show them how though you want that task done. Your Virtual Assistant will then keep that video which becomes the first training video of your suite of videos. They you ask your Virtual Assistant to write the Standard Operating Procedure for you. It does two things. A it saves you some time and B it gives extra learning to your Virtual Assistant. And then you know that they completely understand the steps that need to be taken. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

Facebook has just announced in the US that it is restricting the ability for companies in housing, jobs and credit cards. It's restricting their ability to advertise based on gender, age and zip code. This is a great warning for everyone that you need to diversify your marketing strategy, if you're relying on one platform you're actually very vulnerable. So my question to you is, and everyone out there, whatever industry you're in, whatever country you're in, what's your diversification strategy? How are you creating a lot of good, high-quality content and releasing that every day across multi platforms? So if you want some advice about how to actually do that, how to produce high quality content quickly and how to distribute it efficiently, leave a comment below and let's start a conversation. For more information - http://bit.ly/2UNfPLI

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 3/14 - How to plan to scale your business with Virtual Assistants in Philippines When hiring a Virtual Assistant, the first thing is work out what is the business goal? What do you actually want to achieve in 12 months time? Then look at what are the three tasks if done consistently, every day, would help us reach that goal. And then that is what you get that first Virtual Assistant to do. This makes everything better for your business, but also easier for your Virtual Assistant. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 2/14 - The Advantage of Virtual Assistants in Philippines Join Paul Finn as he learns that there’s over 550,000 university graduates every year and all classes in primary school, secondary school and University are taught in English. This makes Virtual Assistants in the Philippines desirable for English Speaking countries such as Australia, United States, Canada and England. English was actually adopted by the government as the language to communicate and to educate as well. So that's why Virtual Assistants in the Philippines is so attractive, because of the English language skills. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: How to Hire a Virtual Assistant: Episode 1 of 14 - Scale your business with a Virtual Assistant Join Paul Finn and Fiona Kesby as they discuss one of the major problems that a business has when they grow, this the cost of growing, it's very resource intensive. Hiring a Virtual Assistant is a way of addressing this problem. Fiona Kesby from Go-VA talks about what it takes to hire a Virtual Assistant and start addressing some of those issues of cost. Best of all, hiring a Virtual Assistant is not about taking jobs away, it’s about growing your business to enable you to hire more people. This is about growing a more sustainable business. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/ #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #businesssupport

STAUNCH presents: The way of the Rock Star - Episode 14/14 - WHY CALL IT THE WAY OF THE ROCK STAR? It's not a rock star in the conventional sense, it’s about being able to be great every day, for a long period of time. Anyone can do anything when it's all going well, but it's when it all goes wrong, that’s when the true rock star appears. It’s about consistency, not excuses. There are many people who want to be a rock star, but they won’t become one, simply because they’re not consistent. At the end of the day, it’s all about consistency and that’s what makes a rock star. Join Mary Henderson and Paul Finn as they discuss why we are calling this The Way of the Rock Star. Not to be cool, but because the philosophy nurtures success. For the full episode: http://bit.ly/TheWayOfTheRockStar #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents: The way of the Rock Star - Episode 13/14 - HOW TO STABILISE YOUR VIDEOS With the rise of video content on Social Media and accessibility of video creation through smartphones, we are all being inundated by shaky videos. You can increase your success with video on Social Media by making it smooth. To do this, simply use a stabilising gimbal for your phone. Join Mary Henderson and Paul Finn as they laugh about the struggles of video stablisation. For the full episode: http://bit.ly/TheWayOfTheRockStar High-end smartphone stabiliser: https://amzn.to/2V3vmXk Affordable smartphone stabiliser: https://amzn.to/2V1C9Rx #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 13 of 13 - How to work with Monte Huebsch from Content2convert There is nothing stopping you from producing bulk content and doing mass distribution. But if you’d like help from someone who can handle the workload and strategy for you, speak to Monte Huebsch from www.content2convert.com.au For more episodes: http://bit.ly/googlesgspot

STAUNCH presents: The way of the Rock Star - Episode 12/14 - MAKE IT A SERIES CAMPAIGN When posting on Social Media, instead of making one post, make it a series. It’s powerful, it shows people that there is more to it, and if they like it, it encourages them to consume more of your content. Join Mary Henderson and Paul Finn as they discuss our favourite strategy for smashing Social Media. For the full episode and others: http://bit.ly/TheWayOfTheRockStar #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 12 of 13 - The best videos are unscripted When the camera is put on someone, they often experience self-doubt. But the best way to produce an awesome video is to just be yourself. If you are an expert in your field, all you need to do is be yourself. For more episodes: http://bit.ly/googlesgspot For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 11/14 - STUDY VS EXPERIENCE Reading to gain knowledge is one thing, but there is nothing like actually doing it. There are experiences that you have that will never be captured in a book or explained by a mentor. Some things can only be learned by experience and respectable knowledge is earned when you do it for 10 or 20 years. Join Mary Henderson and Paul Finn as they discuss the value of real world experience. For the full episode: http://bit.ly/TheWayOfTheRockStar #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 11 of 13 - Content guidelines for Google You don’t need to produce the best video ever. In fact, the best videos are unscripted and don’t look corporate. This is why so many people have been successful at producing marketing campaigns with the camera on their phones. Keep it simple, keep uploading. For more episodes: http://bit.ly/googlesgspot For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 10/14 - HIT THEM IN THE HEART Don't educate people in the traditional sense, instead provide frameworks that lead to transformation. Lead through transformative content, which creates raving fans natural. Nurture emotional connection as this makes you more believable and trustable. These are the outcomes of an approach to coaching and consulting which offer clients the best possible experiences. Join Mary Henderson and Paul Finn as they discuss our approaches to helping people achieve their goals. For the full episode: http://bit.ly/TheWayOfTheRockStar #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 10 of 13 - the rise of Googles Machine Learning Google’s AI is constantly learning. While it doesn’t always get it right, at some point it will. We are moving into very interesting times where humans and AI co-exist. This episode discusses some of the pros and cons of AI. For more episodes: http://bit.ly/googlesgspot For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 9/14 - HOW TO FLIP YOUR STRATEGY In the digital world, what you're buying his headspace. You're buying somebody to stop and listen, that's it, you're buying attention. That's what the digital game is, your business has to find a way to buy attention. So when you buy attention, it means that you have to give something that's going to be more than another lead magnet. You need to give something before you ask for anything, and if they see the value in it, they will take notice of you. Join Mary Henderson and Paul Finn as they explore ways to engage your listeners. For the full episode: http://bit.ly/TheWayOfTheRockStar #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 9 of 13 - What on earth is a Google algorithm An algorithm is a fancy for formula. It is Google’s AI, which it uses to determine which websites will make it to the top of the first page. Google is constantly reviewing and adjusting this formula, but ultimately it comes back to their Expert, Authority and Trust framework. For more episodes: http://bit.ly/googlesgspot For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 8/14 - BOTTOM-UP VS TOP-DOWN All those lead magnets, throw them in the bin. Don’t waste your time, no one reads them. A top-down strategy is when you focus only on getting the sale, it doesn’t build long-term relationships. Bottom-up is a long-term strategy that focuses on reaching as many people as possible, and working with them as they rise to the top. Join Mary Henderson and Paul Finn as they discuss a strategy which is based on how most corporations work. For the full episode: http://bit.ly/TheWayOfTheRockStar #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 8 of 13 - Google wants campaign series Instead of making one big, epic piece of content… break it into smaller, bite size pieces. Then drip feed that out over a longer period of time. Think of Game of Thrones which has seasons and episodes. Don’t try to make a blockbuster video, try to make a series with many episodes. Google's Guidelines: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf For more episodes: http://bit.ly/googlesgspot For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 7/14 - GIVE 100% INSTEAD OF BUSINESS CARDS In terms of building strong relationships business card doesn't matter. Things like website and business cards are all really important parts, but the thing if you boil it down to your absolute key, it's your connection with someone. It's about the emotional value that you give someone and without establishing a strong connection with someone, your business card is useless. Join Mary Henderson and Paul Finn as they discuss why we don’t use business cards at networking events. For the full episode: http://bit.ly/TheWayOfTheRockStar #entreprenuermindset #personalbranding #marketing #rockstar #attitude