Podcasts about brand champion

Listen to the Mission Matters Future of Future of CPG Growth Summit coverage. In this episode, Adam Torres interviews Pat Turpin, Senior Advisor and Board Member to CPG companies, Bruce Cardenas, Brand Champion at Legendary Foods, explore trends in Ecomm and Product Growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Listen to the Monetize Talks coverage. In this episode, Adam Torres interviews Bruce Cardenas, Brand Champion at Legendary Foods, explore Legendary Foods and the Monetize Talks event. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Join us in this enlightening podcast episode as Michael Doyle, CEO of Brand Iron and Brand Champion, shares his extensive expertise in crafting effective pitch decks, strategic brand positioning, and successful investment strategies. Dive into Michael's journey from a dot-com entrepreneur to a branding expert, and discover the essential components of a winning pitch deck, the art of storytelling in branding, and the tactics for protecting intellectual property. Learn how to captivate investors and strategically position your company for growth and acquisition, all distilled into actionable insights for business leaders and entrepreneurs. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd If you enjoyed the audio and video quality of this episode, enhance your own productions by signing up through our Descript affiliate link: https://get.descript.com/gaei637mutik Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3YsqJK1 We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Your host, Eric Dunuvant, and co-host Christopher Callahan speak with the CEO and Brand Champion of Brand Iron, Michael Doyle. Eric, Christopher, and Michael discuss the intersection of faith, business, and personal values. Michael shares his journey from ministry to marketing, emphasizing the importance of aligning professional skills with spiritual calling. He recounts overcoming significant challenges, including his wife's cancer and business setbacks, through faith and perseverance.The conversation highlights redefining success beyond financial metrics, focusing on serving others and living with intention. Michael's story underscores the power of prayer, resilience, and the impact of aligning one's life with deeper values.To learn more about Michael's work, click HERE and HERE.If you'd like to be a guest on the Kingdom ROI: Return on Intention podcast, click HERE.

Episode 12 of the Brand Slam podcast features UConn men's head basketball coach Dan Hurley, who has led his team to back-to-back national championships. Hosted by (add)ventures founder + CEO Steve Rosa and brand sportscaster Joe Kayata, this episode dives into Hurley's journey, leadership style and brand building strategies. Hurley discusses the influence of his upbringing on his coaching style, the importance of attention to detail, and the pressures of leading a successful team in the competitive landscape of college basketball. The conversation also touches on the role of brands in recruiting and team building, as well as the unique superstitions and rituals that play a part in Hurley's game day routines. From bringing UConn back to its former glory to setting sights on a historic three-peat, Hurley's dedication to his team and the sport shines through in every aspect of the discussion. It's clear that Dan Hurley is not just a basketball coach, but a brand in his own right. His authenticity, drive, and leadership have not only led to on-court success but have also cemented his legacy as a respected figure in the basketball world.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

EP 297 - Ben is the the founder and CEO of Boxer, a boxing promotion company valued at £25,000,000. Starting with a £10,000 loan at the age of 23, Ben successfully broke into the boxing promotional industry, a feat not achieved since the 1970s. Now at 30, he has secured exclusive contracts with Sky Sports in the UK and NBC in America. We discuss the uniqueness of the boxing industry, its' lack of brands, and Ben's journey in creating a successful brand within this space. We speak about the importance of understanding the business side of sports, the challenges of promoting in a fragmented sport, and the significance of boxing as a sport that changes lives and builds character.Ben also explains why politics within the boxing industry qualifies for the big bin of bullshit.Chapters:00:00 BWB with Ben Shalom01:24 Breaking Into Boxing and Building a Brand03:14 Boxing's Challenges and Opportunities14:14 Innovating and Expanding in the Boxing World21:35 Accessibility, Diversity, and Global Reach25:30 The Eccentric Tales of Henry VIII25:58 Boxing Politics27:19 The Digital Age of Boxing and Its Global Appeal28:10 Understanding Boxing Championships29:29 The Cultural Impact of Boxing in the UK33:06 Personal Insights and the Business Side of Boxing35:16 Navigating the Boxing Industry41:33 Quickfire Round: Getting to Know Ben46:19 Top Tips for Entrepreneurs and Final Thoughtsbusinesswithoutbullshit.meFollow us:YouTubeInstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.meBWB is powered by Oury Clark

Have you ever wondered how a master brand strategist secures investments by harnessing the power of compelling brand story? Enter Michael Doyle, CEO of Brand Iron and Brand Champion, who offers invaluable insights into this art form. He underlines the importance of a well-defined niche along with a competitive offering. And to all you businesses out there, don't miss his advice on refining your message and adding that extra polish to your pitch decks.Switching gears to real estate investing, we delve into the crucial element of risk mitigation. We uncover how crafting various scenarios from conservative to aggressive is essential to ensure investors can anticipate returns regardless of economic conditions. You'll hear about intriguing tools like buy downs that can reduce risk and make home purchases more affordable. Finally, let's venture into the unique blend of a for-profit and non-profit venture. We highlight the significance of innovative thinking and the value of guidance from seasoned advisors. It's time for businesses to get unstuck, take a step back and gain a fresh perspective on their projects. We talk about the brilliance of having an arm's length transaction between entities and the need for a mentor or advisor who can take the project to the next level. Wrapping up the episode, Michael shares his experience about leveraging third-party help when starting a business and generously offers his contact information for those of you eager to collaborate with him. Tune in for an enlightening conversation that promises to be a game changer for your business or investment strategies!Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThanks for Listening! Follow us on Tik Tok Facebook and Instagram

Teresa previously appeared on COFRP., sharing how God kept her literally alive stunning her Doctors. Teresa has degrees in Journalism and Communications, and is an award-winning author of six books and advisor and co-founder of Families for Adoption, an international and domestic adoption, foster, and orphan care network. Teresa's successful six books are. PrayerRX: A 10-Day Prescription to Transformation, Family Prayer Made Easy: A Practical Guide for Praying Together, Through the Fire: Healing from Cancer, Tumors & Other Nuisances, Cat Tales (Children's Compassion Book 1, Dog Tales (Children's Compassion), God Revealed: Through His Orphans (Every Soul Matters Book 1. She is a Menn Thorpe Award for Literary Excellence nominee,as well as a multi-faceted marketing freelance consultant, Senior Growth Marketing Game Changer, Editorial Content, Insights, Strategy, Public Relations, Brand Champion, and Orphan Advocate. Contact Info: Website: https://www.amazon.com/stores/Teresa%20J.%20Herbic/author/B00IZOHX6W  Linkedin: http://www.linkedin.com/in/teresa-herbic/  Twitter: http://twitter.com/families4adopt  Youtube:http://www.youtube.com/@familiesforadoption/featured Author: http://www.whitakerhouse.com/book-authors/teresa-herbic/ Spanish Translation http://www.espanolwh.com/book-authors/teresa-herbic/

About Michael Doyle CEO & Brand Champion of Brand Iron, a brand consulting & marketing firm that forges brands and drives revenue. Raised over $5 billion for clients. Helped 40 companies get acquired and 20 taken public. https://brandiron.net/process/ ------------------------------------------------------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast

Check out our linktree for all social links! https://linktr.ee/ATLEpod On this weeks "Champion Review" we talk about Lee Sin and Brand! VOICE SUBMISSIONS! Ask us a question or share a thought and we'll listen/react on the next episode! https://anchor.fm/accordingtolowelo/message

A marketing deck is the cornerstone of any successful startup or business. It's a concise, visual presentation that outlines key information related to your product or service, such as its competitive advantages, target market, and marketing strategy. However, creating an effective marketing deck can be a daunting task for even the most experienced marketers but with the guidance of experts such as Michael Doyle, who joins us in today's episode, it can be done quickly and effectively.Michael Doyle is the CEO & Brand Champion of Brand Iron, a brand consulting & marketing firm that Forges Brands and Drives Revenue. Michael has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company and sold the company as part of a national IPO in 2000. In this podcast episode, we break down what makes great marketing deck and the pitfalls that most entrepreneurs (even successful ones) fall into when making a deck.Key Highlights from the Show[00:01] Episode intro and a quick bio of the guest, Michael Doyle[02:00] Michael's backstory and how he got into marketing and branding[06:00] Who needs a pitch deck besides startups raising money?[10:43 Easiest and fastest way to pitch a presentation[13:26] What makes a good deck, and how to effectively do it[18:20] How to cut the unnecessary junk while keeping the essence in pitch decks[22:41] Key things that should never miss in your deck presentation[24:38] How most entrepreneurs are currently approaching marketing decks[25:48] Difference between decks that succeed in raising money and the ones that don't[27:25] What Michael wishes to have put more resources into his entrepreneurship journey[30:52] Best ways to reach out and connect with Michael DoyleNotable Quotes● After starting a business, you have to be able to communicate and tell people about your business as quickly and as efficiently as possible. And that is normally through anamazing deck [11:37]● Over 99% of pitch decks have a crapy financial story or no financial story at all. Thatshould be fixed. [22:46]● Most concept decks do not tell stories as they should be. They just jump in and throw facts, thinking that the decks will win from the number of facts. [23:50]Connect With Michael DoyleWebsite: https://brandiron.net/LinkedIn: https://www.linkedin.com/in/brandironTwitter: https://twitter.com/MichaelSDoyleFacebook: https://web.facebook.com/MichaelSDoyleBrandChampion/Thank you for listening to FROM MD To Entrepreneur PodcastTune in every Wednesday, 5 AM PST. Follow Us on our socials Instagram - https://www.instagram.com/frommdpodcast/ LinkedIn - https://www.linkedin.com/company/from-md-to-entrepreneur/ Website - https://www.frommd.com/episodes/

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Michael Doyle, a brand and capital raise Guru who founded Brand Iron 20 years ago. Michael combines his branding and market making experience with his investment reporting analyst strengths to shape a company dedicated to creating congruent brands supported by strong financial and investment stories. With this approach Michael helped companies he supported over the years raise over $5 billion of capital. KEY TAKEAWAYS Most people think of branding as how they present themselves and their company. I take branding beyond simply the message into something that produces tangible results. By integrating branding into all areas of business – Sales, Marketing, Operations, Finance… you can create a dynamic value proposition that comes alive, gets leads, and generates revenue. We work with companies to identify what's unique about their brand, how we successfully package and communicate that, and how we put together and take them to market to drive real results and help them achieve their outcomes, whether that's driving revenue, driving growth, expansion of a new product of service into the marketplace, or expanding into new geographies. The formula to raising $5 billion is really understanding your niche, how and why you're better, and how to package that into a really clear and concise message. That's the brand story. What most companies really have a difficult time with is telling a really sound financial story. When I start out with most companies they give me financials and spreadsheets, my job is to extract that information. The other side is communicating, highlighting and showcasing the team and their experience to effectively execute this plan and make investors feel comfortable that they know what they're doing and confident that they'll deliver and make this a reality. In order to make ‘x' revenue we have to get so many people to make buying decisions. To make those buying decisions we have to drive so much traffic and convert them from interested into buyers by clicking on an ad, a blog or a video. It's a mathematical formula. We need to understand what it's going to take, what our message needs to be, what are the most effective mediums, what's the timing? All these ingredients have to come together to deliver the results we want to deliver.  BEST MOMENTS ‘You need to understand what your ‘holistic brand' is. It's not just logos and websites – which are important – you've got to have a good culture and have the team that's going to deliver, communicate, and convey the claims on your website and brand materials.''We don't want our companies to be vapourware. We want them to be real and do what it says they will do. By doing this, you can produce some great results.''Whether you're a startup, SMB, or a large enterprise, you should always start with the end in mind. What are the end goals you want to achieve?'‘Nothing ever works perfectly. The key is starting with assumptions and then adjusting and optimizing and fine-tuning it to where it's producing your desired outcome and results you're trying to achieve.' ABOUT THE GUEST CEO & Brand Champion of Brand Iron, a brand consulting & marketing firm that forges brands and drives revenue. Raised over $5 billion for clients. Helped 40 companies get acquired and 20 companies taken public. I'm an advisor to PE firms, RE firms, and Tech companies, especially around capital raise efforts, branding, and positioning companies for acquisition. I also do much work with platform companies that PE firms own and help them grow and scale. I've been a part of 3 successful exits, including selling my own company and being part of an IPO. We own equity positions with top-performing SaaS/Tech and Real Estate companies. We also have helped companies raise over $5 Billion in capital and have been advisors to over 40 acquisitions. https://brandiron.net/process/  ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world, working with over 30 corporate insurers and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.  Twitter: SabineVdL LinkedIn: Sabine VanderLinden Instagram: sabinevdLofficial Facebook: SabineVdLOfficial TikTok: sabinevdlofficial Email: podcast@sabinevdl.com Website: www.sabinevdl.comThis show was brought to you by Progressive Media

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Brand Champion and CEO of Brand Iron, Michael Doyle.Michael is an expert in building great brands and Brand Iron helps its clients achieve their desired results. His company, Brand Iron, works with clients to develop a strategic brand plan, make brands quantifiable, trackable and produce desired outcomes. According to Michael, their team tackles the branding issue from every angle because he strongly believes that a great brand is more than just having a great message and a great persona.Michael advises business owners to first identify their interests and desired outcomes before seeking help from a branding or marketing company. By having a clear understanding of what they want to achieve, business owners can better evaluate which company will be the best fit to help them reach their goals. He suggests that this understanding will guide them to the right company to collaborate with, and ultimately lead to their desired outcome.Key points from the Episode:Insight on the 2023 Graphic Design trendsUnderstanding the difference between Brand Strategist and Web DesignerEngagement & ConsultationAbout Michael Doyle: For almost two decades, Michael has been transforming the face of Brand Marketing. He grew DNA Advertising, a tech-based advertising business, into a multimillion-dollar enterprise. In 2000, Michael sold the company as part of a nationwide IPO. Michael launched Brand Iron in 2002 and has since advised hundreds of other companies in a variety of industries throughout the world.He also loves actively participating in community events and public speaking to educate others on the power and importance of branding and business development. Michael enjoys sharing his enthusiasm for what can be achieved when branding and strategy are aligned. He wants to help others by sharing his network and expertise. Michael has: • Built a Denver-based advertising agency into a multi-million dollar company and sold it to a national integrated services provider in 2000.• Served as a National Brand Director for a National Dotcom in preparation for going public.• Has more than 25 years of branding, marketing and advertising experience.• Michael has led more than 450 signature BrandStorm sessions & lead more than 500 brands being developed, has helped companies raise more than 5 billion dollars in capital and helped more than 40 companies get acquired.• Serves on various boards - Return to Prosperity, The Dealmakers Conference, Halen Technology.• Michael facilitates several CEO Groups including the The Dealmakers Conference (PE, RE and Tech networking group) & Emerging Companies Group.About Brand Iron: Brand Iron is a multi-faceted branding and marketing agency passionate about changing businesses and altering brands. They're a group of independent thinkers, artists, and doers dedicated to producing unparalleled results for our clients.They have years of experience in creating real-world results for companies in different industries, and know what it takes to make your business stand out.They propel their clients and organizations to new heights by utilizing tried and tested marketing strategies, inspired design, and integrated technological solutions.Since 2002, Brand Iron has been inventing, defining, and reshaping brands, partnering with businesses seeking to achieve specific goals through their brand. They've worked with over 200 clients around Denver,...

#013 Meet the Brand - Champion Pet Foods with Lauren HoinesDo you ever wonder how your favourite brands got started, or are you curious to learn more about them and what they do? Those of you familiar with my background know that I've been involved in the pet industry for over 15 years. In that time, I've been introduced to a lot of different people and brands and I realized that that puts me in a unique position to interview some of your favourite companies in an effort to teach you a little more about them. So, enter the brand new, “Meet the Brand” segment of the podcast!For this inaugural episode, I'd like to introduce you to Lauren Hoines, the Territory Representative for Champion Petfoods in the Prairies. For those of you non-Canadians, that means she is the brand rep for the Prairie provinces of Manitoba, Saskatchewan and Alberta. Champion Petfoods are the makers of ACANA and ORIJEN Pet Foods. They have been crafting premium food for cats and dogs since 1985. Their foods are made for Pet Lovers, by Pet Lovers, so you know your furry family member is getting the very best. Champion sources the finest WholePrey ingredients selected from carefully curated suppliers whom they know and trust. Their foods are crafted by passionate nutrition and health experts in world class kitchens, and as Pet Lovers themselves, they strive to provide the highest quality and safety in every product they make.Learn:What Champion produced before it made pet foodHow Acana got its name Who the experts are behind the formulas About the differences between Acana and OrijenHow DCM "discussions" affected ChampionAbout a new, exciting product coming from Champion in the near futureResources from this episode:Episode 013: ResourcesEverything Pup Podcast Community on FacebookFind Holly on Social Media:FacebookInstagram 

Brand loyalty starts with YOU!

Josh Fuller talks about growing your business through best practices borrowed from multiple sources.  He has had the opportunity to work in multiple spheres as an entrepreneur throughout his career, and has gained a lot of great experiences and insights along the way.  He specifically has been able to successfully jump on opportunities as they arose throughout his work to find new success. In 2009 Josh Fuller started a specialty design/print company serving high school and college athletic departments, but after landing an account with a Fortune 100 insurance company within the first 6 months of business, his company took an unexpected turn.  Josh and his team at Relevant Marketing Solutions (www.relevantadvantage.com) now provide a full suite of marketing services for mid to large size companies including: print service, branded merchandise, graphic design, and video production.  Josh is passionate about helping his clients better understand how to not only get noticed, but how to cultivate Brand Champions. This mini masterclass of entrepreneurial efforts will show you how to position your brand.  If you're ready to leverage best practices in marketing for your business, listen now!

In this episode we talk to Javier Diaz, Brand Champion with Acclaro, a translation and localization service and platform that helps the world's leading brands succeed across cultures. As befits the role, Javier truly international both in his person as well as in his approach. He himself is Spanish, he comes from Oviedo, the ancient capital in the green and rainy north of Spain, he lives in Prague in the Czech Republic and joined us for this interview from Greece. At Acclaro Javier is responsible for building the LocLife™ community. LocLife™ is an online event series hosted by Acclaro that explores the human side of localization through engaging discussions about important issues. The series brings together localization industry insiders and the business community at large to share stories about personal and professional challenges and successes, trends and the future of localization. See acast.com/privacy for privacy and opt-out information.

Welcome to the Brand Champion Marketing Network.  This new and innovative approach to podcast advertising allows an opportunity to speak on your product, service or event from an owner or representative perspective, reaching a target audience in a new way.

Fowler Printing- We work with marketing and creative professionals at medium to large businesses to conceptualize and create their printed marketing materials, we create paths for clients to effectively develop, deploy and promote their brand. https://www.fowlerprinting.comHighLife Packaging- We do dope packaging!  We provide packaging, display and print services to the cannabis industry with a customized suite of products designed solely for the cannabis industry, all produced domestically. https://www.highlifepackaging.comFollow Fowler Printing & Graphics and HighLife Packaginghttps://www.instagram.com/highlifepackaging/https://twitter.com/fowlerprintingLearn about Fowler Printing & Graphics and HighLife Packagingn/aSupport the show

Javi Diaz has become one of the most popular influencers in the localization industry. He created the role of a Global Brand Champion and in this episode, you'll learn how to become one. Javi is a proud millennial. He represents a new take on sales, marketing, and building relationships. Listen to our casual interview and find out: The origins of Global Brand Champion A new take on the sales process Why are quotas your biggest enemy How to use LinkedIn to stand out Does personality matter How to develop your EQ Dealing with rejection Learn to... pick up girls?! This is episode 37 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Javier Díaz Fernández-Carvajal. If you want to see our beautiful talking heads, head to YouTube https://youtu.be/_IaZFgsa5SU Thank you for listening and enjoy :)

For many young professionals there exist an idea of a “perfect” job that often goes along with the “perfect” life. But, as many of us have found sometimes the idea of perfect is far from the reality that exists. We sat down with Brittanie Propes to discuss her journey towards finding balance in her personal and professional life and how it led her to the place she is today. Tune in to learn. · How she obtained her “dream job” only to realize the dream wasn’t the reality and the next steps she took. · How she balances being a working single mother and makes time for her career and family. · How she took some innovative approaches to community wellness during the pandemic. Brittanie Propes is a Motivational Leader, Brand Champion, and Business Driver who draws upon versatility, a competitive spirit, and a solid work ethic to strengthen operational efficiency, customer engagement, and financial results in alignment with brand strategy. Brittanie is currently the Recreation and Marketing Manager for the City of Smithville. If you enjoyed this episode and are looking for more information on the topic or would like to learn how you can become a contributor or guest visit us at www.letstalkparks.com. In addition please be sure to follow us on Instagram @Lets_talk_parks for more great content from purpose-driven Parks and Recreation Professionals like yourself. --- Send in a voice message: https://anchor.fm/lets-talk-parks/message

Today’s episode was filmed in front of a virtual audience, more specifically The World Dominating Alliance members. These are our clients that play with us on a weekly basis as we guide them in growing their companies and ultimately, dominate their world equalling world domination. My guest Ruke and I will be discussing how to be your own brand champion and why it is so crucial to your brand’s success.Remember: No one will be able to bring your brand out into the world the way YOU will. As the visionary of the company, it’s up to you to speak life into your brand and begin to move it towards its full potential.Research: What emotions come up for you when you think about sharing your message, new website, announcements and achievements with people digitally or in person? Is it exciting for you? Or does it feel nerve wracking and uncomfortable? If it feels more negative than positive...explore why. Are you worried about what they’ll say and how they’ll react? Are you feeling insecure about stepping into this new chapter? Choose a few people that feel safe to you and share these things with them to get comfortable with sharing your brand with others. Challenge: Take this week and create an email or a post sharing just one thing that you’re excited about in regards to your brand. It could be about a sale you just made, an awesome testimonial or even sharing your excitement about the direction you’re taking your company in.http://www.victoriaruke.com/

In this episode I interview Javier Diaz, a young professional with wide experience and impressive track record in international sales, business development and brand building.Javier is Spanish and hails from Oviedo, in the Principality of Asturias, which is tucked in between the mountains and the sea on the north coast of Spain about half way between Santander and La Corunna. Javier is currently based in Prague in the Czech Republic and has also lived in the US and in Germany.He studied Law at the University of Oviedo in his home town and then went on to do a Masters in international trade. He gained experience in international sales in Germany for a number of years with companies such as Clima Star and DEMAT GmbH.After Germany, Javier moved to Prague and became a freelancer working internationally with clients such as Sandemans New Europe Tours, Memsource and Bureau Works particularly in the technology space for translation and localization.Javier has recently launched his own consultancy company Global Brand Champs, to bring the benefits of on his extensive experience as a Brand Champion to his international clients. See acast.com/privacy for privacy and opt-out information.

Strategic Content Workshop - Content to strategically cut through - Create Brand Champions When people watch your content, they are looking for reasons to dismiss you. When you talk about yourself, people will dismiss you. The strategy to overcome this with your content is to find someone else who will say it for you. This person will become a Brand Champion for you and will help your content move through the noise strategically. Even if you have the authority to say something about yourself, it’s better to find someone who champions your message. By finding someone who champions your message, your content will have a strategic edge. The first task is to identify your strategic angle, this is usually your USP or Unique Selling Proposition. The next step is to find people who champion that message for you to strategically push your content. A testimonial is a good example of a brand champion, but this is a step further. This is encapsulating a story around your brand champion and promoting them for mutual benefit. This content strategy is known as promoting a brand champion. https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/ #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business

Michael Doyle, CEO of Brand Iron, didn't always know marketing was his calling; he thought he was supposed to be a teacher. Upon college graduation, Michael made a dramatic pivot away from the education field and let his natural aptitude for marketing and entrepreneurship pave the way for his future! Listen to Michael walk us through his successes and challenges as a branding expert, speaker and author of a new book, “7 Secrets of a Brand Champion.” For additional information about Brand Iron, please visit www.brandiron.net. --- Support this podcast: https://anchor.fm/industry-alchemist/support

From the Command Alkon team comes a new podcast resource purely dedicated to all things ELEVATE – the Command Alkon Conference. Our very own Mary Parker hosts this multi-media series – providing both audio and video content. To find the video content from #ELEVATEnow, visit our Resources HUB, Mastery, at mastery.commandalkon.com. In the premiere episode of the #ELEVATEnow Audio Stream, Mary chats with Amber Vines, Brand Champion at Command Alkon, about the reimagined brand – specifically as it relates to the 2018 conference. The host city of Austin, Texas – as well as Amber's most anticipated happenings – are all covered!

If you know what the Goofy dance is, then you already have something in common with Ben de Vries.  He tells Dodi about a recent and major career move...and thinks about how to make a long-distance, cross-cultural relationship work!  

Wow, I had so much fun recording this episode with Lisa 'The Boatanista' Almeida. Born and raised a Floridian, who claims to bleed salt water when she gets cut, Lisa turned a successful career in Sales and Marketing into her current role as the Owner of Freedom Boat Club, Jacksonville and St. Augustine. Before owning her Freedom Boat Club locations, Lisa rose to Director of Marketing for the nine state Bellsouth region. During her tenure, she was continually recognized for her innovative, creative problem solving, and her ability to engage an audience with her speaking skills. In 2007, when she took an early retirement from Bellsouth to make a career change, she followed her passion for being on the water. Lisa is a member of the Captains Club, The Jacksonville Power Squadron, The Jacksonville Marine Association, and serves on the City of Jacksonville’s Boating Committee. As an Aquaholic she has done many charity boat rides for underprivileged children, and was instrumental in saving the Jacksonville lighted boat parade. In 2016 Boating Industry included Lisa in their list of Women Making Waves, recognizing women in the boating industry who have made large contributions to its success, propelled its growth and led their organizations into the future. Lisa has been a distinguished franchise owner winning several national awards including Marketer of the Year and Brand Champion. Lisa’s passion for boating and enthusiasm is inspiring. We covered so much - how she boated at 3 weeks old, ‘boat-gating’ at Jaguars games, advice for boating with pets, empowering women boaters, essentials for beginners, following her passion into a fulfilling career she loves, and more. Enjoy the conversation!   On getting her boating start…..I like to say that boating is a part of my DNA and I didn't really even have a choice because my parents were competitive water skiers and they competed all over the states. They actually competed at Cypress Gardens. My mom kept waterskiing with me until she was six months pregnant. Then three weeks after I was born she said they would put me in a carrier and tie me up underneath the bow, I would go to sleep when the engine started. When the engine would stop I would wake up and then they would feed me, and then the engine would start and I’d go back into slumberland. On her first boating memory…..I remember being at a tournament and I was three years old. My mom used to ski in a tutu and she would be on one ski skiing backwards and there's a picture of me three years old with a ski rope in front of me, and I had a little bathing suit with a tutu and I'm standing there with my leg out back trying to imitate my mom. I just remember it being such a loving atmosphere, and fun, and everybody was having a great time and that's what boating actually means to me. On the first boats she was on…..I know that it was a Glastron, and another one of the first boats that my dad had was a Wellcraft. There's also another picture of me like four years old sitting at the helm staring at the wheel, and my dad said you're staring at it thinking ‘when do I get to drive.’  On learning to boat…..I was about 8 or 9 when I started learning to drive the boat. And then at 14 or 15 I was driving it with no problem. Later on, when I bought my first boat, my dad came up and really spent a lot of time with me and teaching me about the lines, and currents, and wind, and trailering.  He has a great method called push/pull, learning how to spin on yourself with just one engine. He taught me about the throttle, and putting it in and out of gear, and just practicing and making it okay if you didn't do it right the first time.  On whether boating was intimidating…..Never, and I think it's because my dad had three girls and so because he wanted to ski and he always wanted to go boating, we all had to learn how to drive, back the trailer, etc. It was always a mindset of, 'of course you can do this!' It's really not that hard, I believe it's more of a mindset that women can do it. It's really just about pushing through the fear of the unknown, of the not doing, and if you've got someone there coaching you, teaching you, and letting you just be like, it's okay you made a mistake, then gaining experience and confidence is just what it takes. On the feeling of being a confident boater.....I will tell you it is really really fun when I'm in my 32 Monterey and I am driving and I pull up to somewhere and pull it right in, and there's a guy standing there and many times he's going 'wow that's pretty impressive.' One of my favorite stories was in Fernandina Beach. They have a shrimp festival every year. It's a three day event with bands and music and food. I had a girlfriend and two guys on the boat with me and I was driving my 30 Sea Ray and it was pretty tight and we were coming in and I heard somebody on the dock say 'watch out, there's a lady at the helm.' We came in, I spun it around and backed up, and they gave me a standing ovation. It was awesome!   On her personal boats.....I have a 32 Monterey cruiser with twin Mercs on it which I absolutely love. I have a 22 Sea Ray Sundeck which is an awesome boat. Because you know one is never enough!  On her dream boat…..I’d really love to have a 46 or 48 sedan bridge because it is really nice to get up top on the sedan. The views are different, you can see things different and it's really fun when you're anchored out and everybody's hanging out up top. On boating to Jaguars games…..That is so much fun. It is one of my favorite things for my members to experience, even friends who have never done it. The stadium is on the river and right across from the stadium is the city Marina, so we don't tailgate, we boat-gate. Just like tailgating, everybody brings food, we put a tent on the dock, and it's really awesome when we're going underneath the bridge and you see the bumper-to-bumper traffic and we don't have any. Why go by car when you can go by boat?! On her boating destination bucket list…..I want to go to Put-In-Bay in Ohio and I also want to do the Columbus Day Regatta in Miami, where thousands of boaters come together. Put-In-Bay has the round bar and a bunch of boats rafted up together. That's really when my heart is the most open and it's the most fun, when we're all rafted up together and there's all different kinds of boats and everybody is just one big happy family. It's just that connectivity. You don't ever meet a stranger, but you meet tons of strangers and that's the best thing for me about boating. On her favorite boating activity…..Now my favorite thing really is going to the beach and rafting up with folks - swimming, enjoying activities, having kids around, bringing them up in the boating world. We have an island here called Fort George Island that is a big barrier island. The beaches are gorgeous and everybody just goes and rafts up together and anchors and it's kind of like you took your boat to the beach with a party of your 500 best friends. On a new favorite piece of gear.....Maui Mats!  They are 6 feet wide by 20 feet long. You can walk on it, you can put coolers on it, you can put chairs on it, kids love, it, and adults love it. It's really fun to just hang out on the Maui Mat, swim on it, jump off it, and walk on water. On essentials for beginners.….I think definitely Navionics or something like that on your iPhone is a must. Being a BoatUS member and a Sea-Tow member, I recommend both because they each bring different things to the table, is also very helpful. There is so much you can learn from reading your BoatUS magazine, getting online, seeing their feed on Facebook. Anytime I get the magazine I'm pulling out articles on really cool tools to have on board, places to go, and things about boating. I think both of those things are really really important. On her favorite boating ‘book’..…I don't really have a boating book other than my West Marine catalog! My friends do tease me that I would rather go to West Marine and walk around than go to the mall and it is the truth! On her career change…..I went on an African safari and we were touring this mud hut, and 8 people slept in it and they were gracious and happy and I had an epiphany moment. I came back and decided to leave Bell South. Freedom Boat Club interviewed 12 people (11 men and me) and I got the job. Now I understand the difference between loving what you do and having a passion for what you do. I work all the time and I never feel like I'm at work. Even when I'm on my boat on the weekends at Fort George, in the morning and night I'm on my laptop working but it doesn't ever feel like work. I want to do it. I love doing it. I want everyone to get on the water and experience the joy of boating with your friends and your family! On boating with pets…..It's really fun to bring your animal on board, but you also want to remember that you're in charge of them. You want to make sure they're safe, so number one - your dog should have a life jacket that fits them well and makes them comfortable. Also, when you're coming down to the dock you want to have them on a leash because if it's a floating dock they might feel wobbly and uncomfortable. Then definitely you have got to have water and a water bowl for them. They make a bottle that actually has a ball on it that the dog can lick and water will come out of it. There's lots of different things that you can buy but definitely have to keep them hydrated because when they get in the water they're going to drink, and if it's salty that's not good for them. On success in the boating world..…I think of Carl Blackwell from Discover Boating and the reason that he comes to mind is because his whole goal is to make people aware about boating and learning about boating. Their website and their facebook page has a plethora of information. Of course I think about John Giglio, CEO and President of Freedom Boat Club. Many of our members leave and buy their own boats. They fall in love with boating which is great. We're putting product on the water for people to see and those people are taking friends. It's giving boating so much exposure. John's done an amazing job growing the business, we're at 120 locations.  Final advice for someone thinking about boating..…Stop thinking about it and do it! It doesn't have to be a dream. Just make it happen, make the decision. If you're unsure if you're a boating family, rent a boat. If they like the rental boat and you're still not sure about wanting to buy a boat, join a boat club. If you feel like you already know you're a boating family go to Discoverboating.com, read about the different kinds of boats, go to a boat show and see what kind of boat you think you want to buy. Just make the decision. There's lots of support out there, there's lots of help out there, just do it! Rent, join a club, or buy. Put one foot in front of the other and just make that decision and get your family out having so much fun. They're not on their iPhones, they're not on their iPads, they're laughing and joking and you are creating family memories that are going to last forever!   I can't wait to join Lisa on a boat-gate to a Jaguars game someday. Leave questions or comments below. 

Few people would question the powerful impact of a strong, engaging brand within an organization. But how exactly do you implement an internal communication strategy that aligns your supporters and employees in support of your brand's promise? This week, Jennifer GoodSmith, Vice President of Marketing and Communications at The Morton Arboretum, joined Driving Participation to talk branding. Jennifer discusses building your brand from the inside out- focusing on internal as well as external branding.