The Brand Builder Show

There is a lot of work that goes into identifying new markets for your product or service, but the rewards can be astounding. In addition to expanding your revenue base, your company's brand will benefit from the additional exposure it will get in its new demographic. The core idea when looking for new markets is finding people who need what your company has to offer. Once your team does that, everything else should fall into place. Read the full article at https://www.spellbrand.com/ultimate-guide-new-market-for-product-service

How can customers buy from you and help you grow if they don't know you exist? How can you claim those magazine write-ups or high-visibility reviews if nobody knows you're out there? If your brand's worst nightmare is falling off into obscurity or never climbing out of it, to begin with, these seven brand strategies can help you step into the limelight and earn the recognition your brand deserves. Read full article at: https://www.spellbrand.com/7-brand-awareness-strategies-innovators-smbs-entrepreneurs

If you're just starting out your fashion brand or you have an amazing idea for a new store, you don't need us to tell you how difficult it is to grow your brand. If someone asks you what the toughest part of your job is, you'd probably say it's getting your brand in the heads of consumers, right? With so many large fashion brands and stores crowding up the market, how can you possibly get your name on the tip of their tongues? If you want to achieve this, then there's one group of people that you need to focus most your marketing strategy on. And those are social media influencers. In this video, I talk about the fundamental key to growing your fashion brand on Instagram. For the full article, check out: https://www.spellbrand.com/use-instagram-influencers-grow-fashion-brand

In this video I talk about how using big words to differentiate your brand and take it to the next level may actually end up hurting your brand and why it may be a good idea to embrace simplicity when it comes to communicating your grand brand vision to your audience.

The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier. Read the full article at https://www.spellbrand.com/the-difference-between-marketing-and-selling

A lot of entrepreneurs launching their brands ask this question. The answer is yes and no. In this video, I discuss - very briefly - on why a logo should not be expected to differentiate your brand solely by itself and what a burden that is. For more information on brand differentiation, read this article: https://www.spellbrand.com/brand-differentiation

Regardless of the industry, no company will ever grow and succeed without incorporating a comprehensive branding strategy. Remember that your brand is the “promise” that your potential customers should expect and receive. Your products, logo, content, company name – these are just fragments of what can be a great company. Establishing a brand means taking these things together to form a single, crystal clear image that will put your business in the best light. This is how you can put your business on the map. In this podcast I discuss how your branding can make your business look good! Read the full article at https://www.spellbrand.com/can-brand-make-business-look-good

Any marketing endeavour starts with and should start with understanding how your buyers actually come to buy the services or products that you are trying to market. This process a buyer goes through from needing something and ultimately making the purchase is called the “Buyer's Journey”. In this podcast I explain the various stages of the buyers journey with examples. For the full article, please visit https://www.spellbrand.com/buyers-journey

Launching a startup can be one of the most challenging endevors an entrepreneur can undertake. Creating the right value proposition, identifying and crystallising the right business model, putting together the right team, securing funding, creating the visual manifestation of the brand and finally giving life to the product or service can be some of the challenges startups face. In this podcast, I list 5 steps to help you get started on the brand identity nirvana path. Read the full article at https://www.spellbrand.com/5-brand-identity-steps-for-startups

Most businesses fail due to bad customers. In this episode of Brand Immersion Marketing I talk about how to stop attracting the wrong customers.

The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from luxury. In the past I had defined luxury many times and emphasised that being a luxury brand is not just about having a luxury service or product but actually more about a brand strategy that presented the luxury image to the public. Read full article at https://www.spellbrand.com/luxury-business-look-like-one-star-service

When entering a new market, it is critical to have a beachhead strategy. However, it is also critical that you plan for the bigger invasion – the big picture called the brand strategy. Most startups either have a stand alone beachhead strategy or they have an ambitious and often unrealistic looking larger plan for dominating the market segment. Read more at http://www.spellbrand.com/does-your-brand-have-a-beachhead-strategy

In today's episode I look at a client's question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to them – it is all about perception. In different countries and cultures, luxury is defined differently : for example would you consider Lacoste to be a luxury brand? In the US, perhaps not. But in China, it is! Read full article at http://www.spellbrand.com/how-to-treat-your-brand-like-a-person

Humans are on a constant quest for excellence. If it can't be found within ourselves, then we look to other things to represent it. This is what a luxury brand is all about: receiving an item or service of exceptional quality transfers this trait to us, and marks us (rightly or wrongly) as one deserving of excellence. It is this feeling of increased self-worth that a brand must cater to if it is to climb the slippery slope to achieving luxury status. There are a number of methods a brand can accomplish this, and the most successful luxury brands usually employ a combination of these, if not all. Read full article at http://www.spellbrand.com/creating-an-exclusive-luxury-brand

One of the most hyped up words and the one that is most often confused is “Branding“. It means many things to many people and the level of understanding of the true meaning of branding represents the level of success one sees in their own branding endeavours. So, today I decided to lay the foundation for clearing what branding is about. To start with, most people think that branding is just the visual aspect of creating the logo or perhaps the colors and typography and things like that. Read full article at http://www.spellbrand.com/the-confusion-of-branding

If you do not have an USP, you may as well just give up because sooner or later your business will struggle, shrivel up and ultimately die! Being average is not an option any more. You may be plodding through and doing OK at the moment. But OK can turn into disaster in no time at all. Read the full article at http://www.spellbrand.com/unique-selling-proposition

A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the missing element from this equation is that most brands never actively try and create a category that can be pioneers in and therefore own it. In this podcast, we talk about creating a new category in your vertical for brand success. You can read original article at http://www.spellbrand.com/create-new-category-brand-success

There are numerous ways to make the customers hook to a business, and engaging a Brand Ambassador is one such strategy. In this episode I talk about the importance of having a brand ambassador and how to get one with out spending a ton of money! Read full article at http://www.spellbrand.com/brands-brand-ambassadors

Do you believe in the theory of evolution? If you do, great! Even if you don't, when it comes to your business and your brand, evolution plays a critical role in not only surviving but also thriving in this competitive world. d9pbtwem  Read the full article at http://www.spellbrand.com/evolve-your-brand-through-rebranding

When most people think of a brand, they invariably remember the logo, icon, a slogan or even a jingle. But at the most basic level, a brand is a promise. It is much more than your company logo design, your corporate colors or any other brand assets. The promise you make to your target audience and the world at large is what makes or breaks your brand. Read full transcript at: http://www.spellbrand.com/brand-promise-new-year

Continuing my series on Brand Immersion Marketing Methodology, today I kick off the first phase - the Attract Phase which outlines the various components of this phase and a list of podcasts that I will be doing to cover all the topics in this phase.

What is the Brand Immersion Marketing™ methodology? Instead of buying ads, buying email lists, or cold calling, Brand Immersion Marketing™ focuses on creating a robust brand image and providing educational and useful content that pulls people toward your brand and website where they can learn more about what you sell on their own accord.For full article click here.

In this episode of the Brand Building Series, I talk about what value based pricing means with an example from our own agency and it may related to your pricing strategy for your business.

In this episode of Brand Building series, I talk about how brands that tap into our emotions are far more successful than those that don't. How about your brand? Is your message to your target audience on an emotional level or do you just communicate the features of your service or product?

A key element of any positioning strategy is how you deliver value to your market at the highest level. Are you: better/faster, more complete, or cheaper?This focus should be reflected in your positioning, brand, pricing, distribution and messaging. Aligning them and understanding how your competitors deliver value to the marketplace will guide you when creating new campaigns and sales strategies, and improve the results of your marketing activities.

In the first podcast of a brand new series called "Brand Building Lessons", I talk about a tiny experience that I had that changed my perspective of McDonald's and made me a fan. These podcasts are very impromptu and will contain tips, advice, insights and possible lessons for any one looking to build a quality brand.Photo Credit