Podcasts about clothing brand

Join our community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88In this video, I break down real clothing brands that actually made it — including my own experience building a successful clothing brand from the ground up. We'll look at the exact clothing brand marketing strategies that drove sales, including organic content on Instagram and TikTok, paid ads, email marketing, influencer collaborations, brand differentiation, and building a strong identity around a specific target audience. I also share real Shopify sales numbers, how my clothing brand reached over $68,000 in monthly revenue, and the biggest lessons I learned after nearly 10 years in the clothing business.We'll also study clothing brand success stories and case studies to understand how ordinary entrepreneurs built massive audiences and turned their ideas into real businesses. If you're learning how to start a clothing brand, grow a clothing brand, market streetwear, build an apparel business, or increase Shopify sales in 2026, these examples show what actually separates the brands that succeed from the ones that disappear. The biggest takeaway: find a unique angle, connect your brand to a real identity, master content marketing, and stay consistent long enough for your efforts to compound. 

Kevin Sommers shares his journey from corporate sales to founding Some Apparel in Johnson City, Tennessee. He discusses fashion trends, store experiences, and tips for aspiring entrepreneurs in the retail space.Resources: https://shopsomeapparel.com/Buy your next home, or list your current home with us!https://www.thecolinandcarlygroup.com/Be a guest on the Johnson City Living Podcast: https://www.johnsoncityliving.com/guests

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Starting a clothing brand has never been easier and that's exactly why the clothing brand industry has become brutally competitive. In this video, I break down why so many new streetwear brands, fashion brands, lifestyle brands, and print-on-demand businesses are entering the market, why most struggle to get customers, and why the barrier to starting a clothing brand is completely different from the barrier to building a successful clothing brand. We dive into aspirational oversupply, excess entry, monopolistic competition, the Pareto Principle, power law distribution, brand differentiation, social media marketing, customer attention, emotional attachment, cultural relevance, and why simply making good clothing is no longer enough to grow a clothing brand in 2026.If you're trying to figure out how to start a clothing brand, how to grow a streetwear brand, how to market a clothing brand, how to get your first customers, or why your clothing brand isn't growing, this video explains the economics and psychology working against new brands and how to use them to your advantage. I break down cumulative advantage, the Matthew Effect, positive feedback loops, social proof, brand awareness, customer acquisition, organic marketing, Instagram and TikTok growth, clothing brand strategy, entrepreneurship, ecommerce, Shopify, print on demand, and the “liability of newness” that makes the first few years of building a brand so difficult. Understanding these principles can help you stop competing like every other startup clothing brand and start building the attention, reputation, differentiation, customers, and momentum required to actually succeed. 

Send us Fan MailSamuel Lopez is a first-generation Mexican American entrepreneur who was raised in Baldwin Park as part of a family of nine. He currently works for Los Angeles County and is the founder of Ninety-One Good Old Days Clothing, an independent apparel brand centered on resilience, discipline, and self-belief. Grounded in the work ethic and core values taught by his parents, he established his career and business while overcoming the socioeconomic obstacles of his environment.This episode explores Samuel's personal journey navigating the pressures of his youth in Baldwin Park and choosing a path defined by hard work and self-accountability. The conversation details how he balances his public sector career with LA County while managing the creative and operational demands of running his clothing brand. Key topics include maintaining daily discipline, developing a positive mindset, honoring family legacy, and motivating others from similar backgrounds to overcome surrounding statistics.For San Gabriel Valley viewers, this conversation provides a firsthand look at a Baldwin Park native using his experiences to build a positive community brand. Samuel's audience will gain clear insight into the core values, family motivation, and personal hustle that drive his apparel line. Furthermore, viewers searching for real-world perspectives on personal growth, local entrepreneurship, and overcoming environmental adversity will find practical examples of accountability and determination.Subscribe to the MySGV Podcast to stay updated on the stories, leaders, and entrepreneurs across the San Gabriel Valley. If you found value in this discussion on mindset, resilience, and personal discipline, please share this episode with a friend or colleague._______________Music CreditsIntroEuphoria in the San Gabriel Valley, Yone OGStingerScarlet Fire (Sting), Otis McDonald, YouTube Audio LibraryOutroEuphoria in the San Gabriel Valley, Yone OG__________________My SGV Podcast:Website: www.mysgv.netNewsletter: Beyond the MicPatreon: MySGV Podcastinfo@sgvmasterkey.com

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Why do so many clothing brands struggle to get sales, website traffic, or social media followers... even when the owner is working nonstop? In this video, I explain the deeper psychological reason most clothing brand startups fail: they were built by entrepreneurs conditioned to seek approval, avoid embarrassment, follow proven formulas, and create safe marketing that nobody notices. This isn't just another clothing brand marketing strategy or list of social media tips. It's a breakdown of why your streetwear brand may feel invisible, why customers aren't buying your clothing, and the mindset shift that can solve 90% of the problems holding your brand back.After 10 years of running clothing brands, generating over $1 million in sales, and working one-on-one with more than 500 brand owners, I've learned that creativity, personality, boldness, and calculated risk are the real advantages available to a small clothing brand startup. I share examples from growing my lifestyle brand clothing brand, including the polarizing content and unique clothing designs that generated hundreds of thousands, and even millions of views. Whether you're starting a clothing brand, trying to grow a streetwear business, improve your clothing brand content, or finally make consistent online sales, this video will show you why copying successful brands isn't enough and what you need to do differently.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most clothing brand owners showing off supercars, luxury homes, and piles of orders are not getting rich from clothing sales alone. In this video, I expose the truth about clothing brand profit margins, revenue versus profit, owner's draws, inventory costs, shipping, fulfillment, Meta ads, Shopify fees, and how much clothing brand owners can realistically pay themselves. After building a clothing brand doing $50,000 to $70,000 per month, I explain why high sales do not always mean high profit.You'll learn how to start a clothing brand, grow a streetwear brand, manage cash flow, reinvest profits, scale a Shopify clothing store, and avoid paying yourself too early. This is the honest reality of building a clothing line, fashion brand, streetwear business, or ecommerce brand without fake gurus or unrealistic income claims. 

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Starting a clothing brand or trying to grow a clothing brand? In this video, I break down six clear signs your clothing brand startup is close to blowing up. You'll learn how to start a clothing brand, validate your clothing brand idea, build a strong brand identity, identify your target audience, get clothing brand sales from strangers, and create a clothing line, fashion brand, streetwear brand, or apparel business that people genuinely want to support.Whether you're learning how to market a clothing brand, how to grow a clothing brand on Instagram, or how to start a streetwear brand from scratch, this video covers clothing brand marketing, clothing brand marketing strategy, social media marketing, influencer marketing, viral content, brand differentiation, ecommerce growth, Shopify sales, streetwear marketing, fashion marketing, and the habits successful clothing brand owners need. Watch this before quitting—your clothing brand may be much closer to taking off than you think.

Gary P is a rising artist located in Raleigh, North Carolina, whose fearless creativity and relentless work ethic are helping him carve out a unique space in today's music scene. He's been pursuing music professionally over the last few years & already building momentum through energetic performances, growing radio support, and a commitment to developing both his sound and his brand. His latest single, “Panic At The Graveyard,”  showcases his artistic evolution while giving listeners a deeper look into his creative vision and personality. Beyond music, Gary P is expanding his brand through his own clothing line, combining fashion and music to create a lifestyle that reflects who he is as an artist. In this interview, he discusses the inspiration behind his latest releases, the lessons he's learned as an independent artist, performing at Threadfest, hearing his music on Oak 93.5 for the first time, and the goals driving the next chapter of his career. With new music, bigger opportunities, and an ambitious vision for the future, Gary P is determined to continue building a name that stands out.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most clothing brand startups are struggling to get sales, orders, and customers — but the truth is, many brands are getting exactly what they deserve based on the work, strategy, creativity, and differentiation they've actually put into the brand. In this video, I'm breaking down why clothing brands fail to get sales, why your Shopify store isn't getting orders, why your marketing isn't working, and what most startup clothing brand owners completely misunderstand about building a real brand. After doing over $1M in sales with my own clothing brand and working with over 500 clothing brands one-on-one, I'm giving you the blunt reality of what it actually takes to get consistent sales and how to market your clothing brand.If you want to grow a clothing brand in 2026, posting product photos and hoping people buy is not enough. You need product-market fit, a real brand identity, better content, stronger social proof, a better website, more consistent marketing, and something genuinely different that makes people care. I'll show you examples of brands and creators doing exceptional things, so you can understand why some brands get orders every day while others stay stuck with no sales. If you're serious about clothing brand marketing, getting more Shopify sales, building a streetwear brand, growing on Instagram and TikTok, and turning your brand into something people actually want to buy from, this is the wake-up call you need.

Building a successful apparel brand takes more than creating great products. The strongest brands are built around a clear purpose, a committed community, and a culture that inspires people to keep growing. In this episode of the Business of Apparel podcast, Rachel sits down with Jason Daniel, founder of globally recognized activewear brand LSKD, to discuss his entrepreneurial journey from selling T-shirts at motocross events to leading a company with hundreds of employees and a worldwide customer base. Jason shares the story behind LSKD's "1% Better Every Day" philosophy, how discovering a deeper purpose transformed the trajectory of his business, and why community, culture, and continuous improvement have become the foundation of the brand's success. He also offers practical advice for founders looking to define their values, build stronger teams, and create brands that stand for something bigger than the products they sell.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88AI video generators are getting insanely realistic, and in this video I show how clothing brand owners can use tools like Kling AI, Seedance, Google Veo, Sora, Runway, Adobe Firefly, Poyo.ai, Higgsfield AI, ChatGPT, ElevenLabs, CapCut, and Premiere Pro to create realistic ads, TikTok videos, Instagram Reels, product videos, and social media content without spending thousands on photoshoots, models, or videographers.I tested the biggest AI video tools to see which ones worked best for clothing brands using real product reference images. I break down why Google Veo, Sora, and Runway struggled, why Kling AI created some of the most realistic results, and why Seedance 2.0 might be one of the best AI video generators for accurate clothing brand content, fabric, logos, product details, and lifestyle scenes.If you run a streetwear brand, gymwear brand, hoodie brand, outdoor brand, or apparel business, this video shows how AI can help you create better ads, Meta ads, TikTok ads, Instagram content, UGC-style videos, and product marketing faster than ever.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most startup clothing brands think their value comes from better blanks, better hoodie quality, better t-shirt designs, and better products… but that is only a small part of what actually makes people buy. In this video, I break down why most clothing brands have no real value yet, even when their products are good, and how brand equity, perceived value, social proof, credibility, purchase confidence, status, identity, and cultural relevance are what really make a clothing brand feel worth buying.If you're trying to grow a clothing brand, streetwear brand, apparel brand, or Shopify clothing store, this video will show you why focusing only on product quality and designs is holding you back. You'll learn how to make your brand look more valuable, reduce customer doubt, build trust, create stronger social proof, and make people feel like your clothing brand is something they actually want to be part of.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Most clothing brands are never going to blow up because their social media marketing is too safe, too average, and too easy to ignore. In this video, I break down the content strategy clothing brand owners need if they want to grow on TikTok, Instagram, YouTube Shorts, and social media in 2026. If you're starting a clothing brand, streetwear brand, fashion brand, or clothing line, this will show you why basic product posts and aesthetic content are no longer enough to get views, followers, or sales.The key to growing a clothing brand right now is understanding the economics of attention. Instagram marketing, TikTok marketing, and short-form content are more competitive than ever, which means average content gets buried. The clothing brands that win are the ones creating rare, original, high-risk creative content that stands out, connects with their niche, builds demand, and turns attention into sales.I'll show you how to find better content ideas, study what the algorithm is rewarding, and apply those ideas to your own clothing brand, streetwear brand, fashion brand, or clothing line. If you want to grow your clothing brand on Instagram, TikTok, YouTube Shorts, and social media, get more sales, and stop posting content that nobody cares about, this video is for you. 

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88 Most clothing brands struggle on Instagram and TikTok because they constantly post products, promote their hoodies and chase immediate sales. In this video, I explain why this clothing brand marketing strategy kills your reach—and how to create content that attracts your target audience, grows a real community and eventually drives more sales.You'll learn the difference between content marketing and paid ads, why clothing brands need to lead with value, and how to use the 80/20 content strategy for your streetwear brand or fashion brand. After generating over $1 million in clothing brand sales and working with more than 500 brand owners, this is the social media strategy I believe more clothing brands need to understand.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88The Instagram aesthetic era is over, and clothing brands that are still posting basic product photos, wall pics, and “cool” content with no real hook are getting cooked. In this video, I break down why so many clothing brands are stuck getting low views on Instagram, TikTok, and YouTube Shorts, and what actually works for growing a clothing brand in 2026. Social media has changed. People are not scrolling just to look at nice clothing photos anymore. They want entertainment, creativity, quick dopamine, and content worth sharing. I also break down the clothing brand Wants and Needs and explain how they've grown so fast by using viral hooks, creative transitions, and content that actually fits how people use social media today. This is not about copying them exactly. It is about understanding why their strategy works and how to apply the same thinking to your own brand, niche, and audience. If you are starting a clothing brand, growing a streetwear brand, or struggling to get views on your content, this video will help you understand why the old Instagram aesthetic strategy is dying and what clothing brands need to do instead.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88If you're starting a clothing brand in 2026, AI tools like Claude and ChatGPT can help you move faster, create better content, write stronger copy, improve your marketing, and grow your brand without feeling overwhelmed. In this video, I break down how to use Claude, ChatGPT, and AI to blow up your clothing brand and hit more of your goals as a brand owner. Whether you're starting a clothing brand, building a streetwear brand, launching a fashion brand, growing a Shopify store, or trying to market your clothing brand online, this video will show you practical ways to use AI tools for your business. I compare Claude vs ChatGPT for clothing brands and explain which AI tool I personally recommend for brand owners. I also break down the best ways to use AI for product descriptions, website copy, social media captions, email marketing, customer service, pricing, margins, supplier communication, ad copy, content hooks, TikTok ads, Instagram content, Facebook ads, and clothing brand strategy. AI is one of the biggest opportunities for clothing brand owners right now because it can help you write better, think faster, research your niche, understand your target audience, create stronger marketing angles, and make better decisions for your brand. If you feel behind with AI, ChatGPT, Claude, or all the new AI tools coming out, this video will simplify everything and show you exactly how to start using them for your clothing brand. After running my own clothing brands for over 10 years, doing over $1M in sales, and working with over 500 clothing brand owners one-on-one, these are the most useful AI use cases I think actually matter for growing a clothing brand online. If you want to learn how to start a clothing brand, how to grow a clothing brand, how to market a clothing brand, how to use ChatGPT for business, how to use Claude AI, how to use AI tools for ecommerce, how to build a streetwear brand, how to improve your clothing brand marketing, and how to use AI to make your brand look more professional, this video will help. 

Shein, the face of fast fashion, has reportedly acquired Everlane – a brand with an ethos of sustainability and ethical fashion. The sale is worth around US$100 million and is a result of the $90 million in debt Everlane is sitting on. In a statement to the New York Times, CEO Alfred Chang says the brand will remain independent, and keep its “sustainability components”, with the acquisition being framed as a way to expand the brand's global reach and accelerate its vision. Kate ‘Ethically Kate' Hall joined Jack Tame to discuss the sale and what it represents about sustainable and ethical fashion. LISTEN ABOVE See omnystudio.com/listener for privacy information.

On this week's episode, Scotty pays his punishment, and JP talks about bowling. The Avs advance and there is only one more Canadien team left. Thank God. Are roasts overrated or underrated and what is a rumor about the cast members that sounds true? What clothing brands would you make the cast members wear and could you wear FUBU in a southern Baptist church? Enjoy another hilarious episode with Scotty and JP, and keep on laughing!

As we work on some new episodes for you, please enjoy this past interview with Alex Faherty, CEO and Co-founder of the awesome family-owned clothing company, Faherty Brand.Summary: Alex and Mike Faherty built a clothing brand inspired by their origins as surfer kids on the Jersey shore, and their later years living in Manhattan. And even as the company has grown, they've always tried to stay true to that original vision, and the values that have made them a beloved brand for so many. Alex Faherty is the co-founder and CEO of Faherty Brand, a family-owned lifestyle apparel company. Since its founding in 2013, he and his twin-brother have built a nine-figure omnichannel business, with nearly 80 stores, a large e-commerce presence, and a robust wholesale business with partners like Nordstrom, Bloomingdale's, and numerous specialty stores across the country. Alex joins us to discuss the origins of Faherty, their plans for international expansion, and how they plan on growing while remaining authentic to who they are. Highlights:Faherty origins (1:46)Alex's PE Background (5:06)What is Faherty Brand? (7:21)Faherty Customers (8:51)Fashion Innovation (10:16)Embracing Wholesale (12:06)Faherty's Retail Strategy (14:01)Authenticity (16:35)Sustainability (18:34)Technology and AI (20:49)New Product Offerings (22:23)Competitive Landscape (24:58)10-year Vision for Faherty (26:34)Links:Alex Faherty LinkedInFaherty Brand LinkedInFaherty Brand WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88Starting a clothing brand is exciting, but most new clothing brand owners are focused on the wrong thing. In this video, I break down the real reason so many clothing brands, streetwear brands, fashion brands, clothing lines, t-shirt businesses, and apparel startups fail before they ever get real momentum. It's usually not the algorithm, shadowbanning, Facebook ads, TikTok, Instagram, lack of money, or lack of time. The real problem is that most people don't know what to do next when their brand hits a wall. If you're wondering how to start a clothing brand, how to grow a clothing brand, how to market a clothing brand, how to get sales for your clothing line, or how to build a successful streetwear brand from scratch, this video will help you understand the mindset, patience, marketing strategy, content strategy, and brand-building process needed to actually make it work long term. I talk about what happens after you launch your clothing brand, why sales often slow down after friends and family order, why most brands fade out instead of failing overnight, and how to keep pushing when your clothing brand gets no sales, no followers, no website traffic, and no engagement. I also share real examples from my own clothing brand journey with KBU Apparel, plus examples from Nike, FUBU, Adenola, and other brands that had to go through years of struggle before finding real success. Whether you're starting a streetwear brand, launching a fashion brand, building a t-shirt business, creating a clothing brand vlog, documenting your clothing brand journey, learning social media marketing, running Facebook ads, posting on TikTok, trying to grow on Instagram, improving your website, finding product market fit, or figuring out your brand identity, this video is about the deeper reality of building a clothing brand when things are not working yet. If you're serious about starting a clothing brand in 2026, growing your clothing line, building a fashion brand, marketing your streetwear brand, getting more sales, finding your unique brand voice, and becoming a better clothing brand owner, this video will give you a real competitive advantage.

Episode 341 of The Business Development Podcast features an incredibly honest and inspiring conversation with Stephanie Gross, Founder & CEO of Bumby Wool, a Canadian wool clothing brand built from the ground up through resilience, creativity, and relentless determination. Stephanie shares her journey from working in oil and gas and raising a family to launching a sustainable manufacturing company that has grown from homemade cloth diapers into a recognized Canadian apparel brand focused on ethical production, innovation, and purpose-driven entrepreneurship.This episode dives deep into the realities of entrepreneurship, including burnout, tariffs, financial pressure, leadership, reinvention, and the emotional weight of nearly losing everything. Stephanie opens up about hitting a breaking point, rebuilding her mindset, rediscovering her purpose, and ultimately turning the business around by embracing community, visibility, partnerships, and a renewed vision for the future. It is a powerful conversation about resilience, Canadian manufacturing, and what happens when entrepreneurs refuse to quit.Follow Stephanie Gross and Bumby Wool Stephanie Gross: https://www.linkedin.com/in/stephanie-gross-bumbywool/Bumby Wool: www.bumbywool.comKey Takeaways:Entrepreneurship is rarely a straight line. Stephanie's journey moved through oil and gas, customer service, HR, safety, and motherhood before eventually becoming Bumby Wool.Sometimes the best businesses start by solving your own problem. Bumby Wool began because Stephanie simply could not find the cloth diapers she wanted for her son.Grassroots entrepreneurs succeed through resilience, not perfection. Stephanie built the business without major advertising, polished systems, or outside investment for most of its existence.Your “why” matters more than growth for growth's sake. For years, Stephanie intentionally structured the business around raising her children and supporting her family life.Big setbacks can become turning points. COVID, website failures, and tariffs pushed the business to its breaking point, but those moments forced Stephanie to rethink and rebuild the company.Entrepreneurs need to stop occasionally and recognize how far they've already come. One of Stephanie's biggest breakthroughs came when she paused and reflected on the impact she had already created.What gets you to one level may not get you to the next. Stephanie realized she had to change direction, build new systems, expand her network, and become more visible to move the company forward.Relationships and community matter deeply in entrepreneurship. From The Catalyst Club to Alberta Women Entrepreneurs and Trade Accelerator programs, Stephanie's turnaround accelerated once she leaned into community and collaboration.Young people need opportunities and mentorship. Stephanie now works closely with students, interns, and work-integrated learning programs to create real-world opportunities while also helping grow her company.Quitting is sometimes easier than continuing, but purpose changes everything. Stephanie repeatedly emphasizes that Bumby Wool became bigger than herself, and that realization gave her the strength to keep going during the hardest moments.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88TikTok didn't just change marketing—it broke the connection between attention and actually building a brand. In this video, I break down what's really happening with social media marketing in 2026, why going viral on TikTok, Instagram Reels, and YouTube Shorts doesn't automatically lead to sales, and what you need to do differently if you want to grow your brand and make real money online. If you've been trying to grow on TikTok, grow on Instagram, or figure out how to get sales through TikTok and social media, this will completely shift how you think about it. I explain why followers don't matter like they used to, how the algorithm actually works now, why viral content is misleading most brand owners, and how to turn social media into a system that drives consistent revenue—not just views. This video covers TikTok marketing strategy, Instagram marketing, social media growth, content strategy, viral marketing, and how to build a brand in a world where every platform rewards attention over loyalty. If you're running a clothing brand, ecommerce business, or personal brand, and you want to understand how to go viral while still building something real, this is for you. Learn how to adapt to the new era of social media, create content that actually converts, and build a system using TikTok, Instagram, and social media marketing that leads to real growth, real audience, and real sales. 

Join our mastermind community: https://www.skool.com/apparel-success-mastermindThe best Ai design platform: https://www.design.com/rob88Trademark search links: https://www.uspto.gov/trademarks/searchhttps://ised-isde.canada.ca/cipo/trademark-search/srchIf you want to learn how to start a clothing brand in 2026, this video will save you from making the biggest mistakes that destroy most brands before they ever take off. Starting a clothing line can be exciting—you can build something meaningful, make money, and grow a real following—but it can also go very wrong if you don't know what to avoid. In this video, I break down the things you should never do when starting a clothing brand, based on over 10 years of experience, over $1M in sales with my own brands, and working one-on-one with more than 500 clothing brands. We go deep into why skipping a trademark search can completely ruin your brand before launch, how ordering too much inventory without proof of sales can lock up all your cash, and why relying on your friends for validation is one of the most misleading things you can do. I also explain why waiting too long to launch your clothing brand actually hurts you, how to avoid working with sketchy manufacturers, and why you should never hire help before understanding the basics yourself. On the marketing side, you'll learn how to market your clothing brand properly in today's environment—whether you're running a streetwear brand, a t-shirt business, doing print on demand, or building a private label fashion brand. I break down why organic growth requires volume, how social media platforms like TikTok and Instagram actually work for clothing brands, and why buying followers or joining engagement groups will kill your long-term growth. Most importantly, we talk about building a clothing brand with a clear identity—because if your brand doesn't instantly signal who it's for, nobody cares. This is the difference between a brand that gets ignored and a brand people feel like they need to buy from. If you're serious about learning how to start a clothing brand, grow a clothing line, and build a profitable fashion brand, this video will give you the clarity you need to avoid costly mistakes and move forward with confidence. 

As we continue working on some new episodes for you, enjoy this look back at our episode from September with John O'Donnell, the visionary founder behind the clothing brand, Johnnie-O. Summary: When John O'Donnell founded Johnnie-O in 2005, his goal was to create a brand that combined East Coast prep with West Coast surf culture. 20 years later, you'll find their surfer logo in golf pro-shops and menswear stores across the country.Today, John joins us to share his incredible journey from being a walk-on on the UCLA golf team to founding one of America's most iconic golf brands.We get into the origins of Johnnie-O, discuss the source of their customer loyalty, and talk about their impressive growth over the last two decades.Highlights:The opportunity John saw in 2005 (2:05)John's midwest roots (4:46)UCLA Golf team (5:50)Johnnie-O's differentiation (6:45)The origins of Johnnie-O (8:17)Distribution (9:28)Inflection point for the brand (10:28)Marketing evolution (11:37)Scale of growth (13:57)Breaking into women's wear (16:30)Avenues for growth (17:35)Tariffs (18:30)Outlook for Johnnie-O (20:27)Competitive Landscape (22:15)Lessons learned (23:13) Links:Johnnie-O LinkedInJohnnie-O WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

Building a Clothing Brand in College… Here's the RealityIn this episode, we sit down with Senay Frezer, a Habesha creator and the head of Dreamworld Productions, a brand built around purpose, vision, and self-expression. While balancing college life, Senay has taken on the challenge of building Dreamworld largely on his own, handling much of the creative direction, branding, and execution behind the scenes. Through content on TikTok and Instagram, Senay brings meaning to the clothing he wears and designs, showing how fashion can become a form of storytelling and identity rather than just aesthetics. His journey reflects what it looks like to pursue creativity while carrying the responsibility of leading and building a brand at a young age.We talk about the origins of Dreamworld, how the brand first came to life, and what it actually takes to build something from the ground up, from early investments to developing a vision and creative direction.We also explore the deeper side of the journey, including ambition, discipline, balancing college with entrepreneurship, and how Habesha culture influences the way Senay approaches creativity and business.Stay tuned until the end, where Senay shares advice for young Habesha creatives who feel hesitant or afraid to start pursuing entrepreneurship and building something of their own.This episode is about ambition, creativity, identity, and the mindset required to turn ideas into something real.DreamWorld's Socials:TIKTOK:DreamWrld:https://www.tiktok.com/@dreamwrld.productions?_r=1&_t=ZT-95Z4RiG9jI6dreamworld.lifestyle:https://www.tiktok.com/@dreamwrld.lifestyle?_r=1&_t=ZT-95Z4XCtO2u5INSTAGRAM:dreamworld.productions:https://www.instagram.com/dreamwrld.productions?igsh=M2xycmtzaHRyejFjTimestamps:00:00 Preview0:22 Intro1:10 Who Is Senay Frezer?2:38 Describe the Fit3:30 The Meaning Behind This Line's Design5:23 The Reason Behind DreamWorld Productions7:47 How He Wants His Customers To Feel9:12 Is DreamWorld A Side Hustle/Hobby/Career?10:29 What Was The Goal Before DreamWorld?13:40 How Much Did He Invest?16:39 What Did Senay Learn From This Entire Process?17:19 What Surprised Senay The Most?19:00 Networking In The Clothing Industry20:09 Building Clothing Lines In The DMV21:00 Being A Habesha Entrepreneur In The DMV24:13 DreamWorld's Entire Production Process29:48 How Do You Network Without Sounding 'Salesy?'33:26 How Does Senay Balance DreamWorld, School, & Clubs?35:26 Is Entreprenuership The Same As An Internship? 36:10 What It Takes To Run A Business By Yourself38:20 DreamWorld 5-10 Years From Now39:20 The Most Expensive Property On Earth41:07 Where The "04" Design Comes From43:15 One Lesson That Senay Learned From DreamWorld45:50 Senay's Advice For Entrepreneurship48:00 Dive & Deliver51:18 Outro#habesha #entrepreneurship

Most people starting a clothing brand spend months on Instagram strategy and zero hours figuring out why their factory just sent them 500 pairs of pants that fit like garbage. In this episode, we sit down with Nick from Threadbird — a guy who's been in the manufacturing and fulfillment world for over 20 years — and he pulls back the curtain on everything the "how to start a clothing brand" YouTube videos conveniently skip. We're talking tech packs (and why even good ones are only 80% complete), why China is almost always your best first move, the brutal reality of minimum order quantities, and the single biggest mistake new brands make that costs them months and thousands of dollars before they ever sell a single unit. Nick also drops the truth about print on demand that's going to make some people uncomfortable. And he's right. If you've ever wondered why your sample looked nothing like what you imagined, why your margins feel impossible, or how brands like Palmer actually get built from the ground up — this is the episode. No fluff. No theory. Just the stuff that actually matters.

If you're thinking about starting a clothing brand, or you're already trying to figure out how to grow your clothing brand, this is the most important video you'll watch. After 10 years of building brands and working with hundreds of clothing brand owners, I've cracked the single biggest reason most brands never make it — and it has everything to do with how you market your clothing brand from day one.Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindCreate designs with ai: https://www.design.com/rob88The hard truth about starting a clothing brand in 2026? The market is brutally saturated. Streetwear brands, fitness apparel brands, lifestyle brands, gym wear brands, mental health clothing brands — thousands of people are launching the exact same thing you're planning. And marketing a clothing brand that looks and feels like everything else out there is basically impossible.So how do you actually grow a clothing brand from scratch with little to no money? It comes down to one word: differentiation. I took my lifestyle brand past $1M in sales from small-town Canada — not with a massive ad budget, but with bold, creative risks that made the brand impossible to ignore. And in this video I'm showing you exactly how.What you'll learn: The biggest clothing brand marketing mistake beginners make (and how to avoid it)How to stand out in a saturated clothing market with zero ad spendThe 3 resources every person starting a clothing brand has access to — and the one that changes everythingReal clothing brand marketing strategies that actually work in 2025How to build a clothing brand identity so unique that your audience can't ignore youWhy bold creative risks are the best clothing brand growth strategy for small brands - Lessons from my clothing brands on product and marketing differentiationWhether you're just learning how to start a clothing brand, trying to figure out how to market your clothing brand on social media, or you've been grinding for a while and can't figure out why your brand isn't growing — this video will change how you think about your entire brand strategy. 

Ever rented your locker for cash? This entrepreneur did - and it sparked his journey!

Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindSponsored by Design.com: https://www.design.com/rob88If you're running a clothing brand and feel like your brand just isn't sticking, this might be the shift you've been missing.Most clothing brands try to push too many products at once, thinking more options = more sales. But in reality, it does the opposite. It waters down your brand, confuses your audience, and makes you forgettable.The brands that actually win — the ones doing millions — all have one thing in common: a hero product.In this video, I break down what a hero product really is, why it's so powerful, and how it's the key to building a clothing brand that people actually remember and buy from. I walk through real examples like Supreme, Nike, Fear of God, Converse, and Lululemon, and show you exactly how they use this strategy to dominate.I also explain how to identify your own hero product (hint: you don't choose it — the market does), and how to use it to drive more traffic, increase conversions, and sell the rest of your product line way easier.f you're trying to grow a clothing brand in 2025, improve your marketing, or finally get consistent sales — this is something you need to understand.

BUY COLA CORP APPAREL: https://www.thecolacorporation.com  (None of this is sponsored, I just really want people to support him!!!!) Support my independent journalism:

Make Designs (with discount)

Join the Apparel Success Mastermind (limited-time pricing):https://www.skool.com/apparel-success-mastermind Sponsored by Design.com — create designs faster:https://www.design.com/rob88If just a few core principles determine whether a clothing brand succeeds or fails, you need to make sure you're not missing them. In this video, I break down the 5 biggest mistakes clothing brands make — mistakes that quietly kill sales, credibility, and growth even when you're working hard. I've seen these issues repeatedly after working with 500+ clothing brands, generating millions of social media views, and building my own brands past $1M in online sales. We'll talk about brand clarity, website credibility, social proof, differentiation, and systems — the foundational pieces that turn a clothing brand into something people actually trust and buy from. If you're starting a clothing brand, running a streetwear brand, or trying to grow your apparel business, this will help you fix the fundamentals that matter most. 

Building a Financial Advisory Firm That Puts Clients First: An Inside Look at the Process Meta Description: Discover why Tom Dupree founded Dupree Financial Group in Lexington, Kentucky—focusing on personalized investment management, team accountability, and retirement planning for local clients. For pre-retirees and retirees in Kentucky searching for personalized investment management, understanding the “why” behind your financial advisor matters just as much as the “how.” In this special episode of The Financial Hour of The Tom Dupree Show, Tom Dupree Jr. and Mike Johnson share the founding story of Dupree Financial Group—a journey that began with a simple walk in the woods near Natural Bridge in Kentucky in February 2002 and evolved into a comprehensive wealth management approach designed specifically for Lexington-area retirement investors. The Origin Story: From Brokerage Dissatisfaction to Independent Registered Investment Advisor Tom Dupree recalls the pivotal moment that sparked the creation of Dupree Financial Group. Walking through the woods with his young son James on his shoulders, he realized the traditional brokerage firm model wasn’t aligned with the future he envisioned for his family and clients. “I got this joy, this excitement in my heart thinking about doing this,” Tom explains. “I was in no position to do it at all. I didn’t have any money. Strangely, my banker approved me for a loan to actually go get the office space and get it fitted up. And that fit-up is still the same fit-up we’re using. We have not changed it.” The firm officially opened in 2003, but Tom identifies 2010 as the true beginning of Dupree Financial Group as it exists today. That’s when the firm disassociated from an outside brokerage and became an independent Registered Investment Advisor (RIA). “In 2010, we disassociated ourselves with an outside brokerage firm and became what’s called an RIA, a Registered Investment Advisor, which meant that now we’re not paying 25% of our revenues to an outside firm,” Tom shares. “That enabled us to do a lot more internally, and it really was the beginning of the firm that we know today.” Key Takeaways: Why Dupree Financial Group Started Client-focused mission: Created to serve average retirement investors who wouldn’t necessarily get attention from major brokerage firms Cost structure advantage: Lower overhead means smaller accounts receive meaningful attention and personalized service Local accountability: Designed specifically to respond to clients in Lexington, Kentucky, and the surrounding region Team approach: Built from the ground up to provide collaborative service rather than single-broker relationships Independence: Becoming an RIA in 2010 eliminated the pressure to use proprietary products and allowed true fiduciary responsibility Personalized Investment Management vs. Mass-Market Approaches One of the core distinctions Tom emphasizes is the difference between Dupree Financial Group’s model and the mass-market approach taken by larger national firms. Rather than assigning clients to investment counselors within a large hierarchy, Dupree Financial Group provides direct access to portfolio managers who actually research and select the investments. “When you’re talking to somebody, to one of us, the team that you’re talking to is also the team that is designing your investment portfolio, actually helping pick stocks and bonds to own in the portfolio,” Tom explains. “Now why is that a big deal? Well, when I was with Brand X, they had a guy in New York who was brilliant, and he really was brilliant, and he was a stock picker. You didn’t ever talk to him, but he would publish a list of things that you ought to buy.” That approach failed catastrophically during the 2001-2002 market downturn, when many clients saw portfolios decline 50% with little communication or accountability from their advisors. “It wasn’t so much the fact that everything went down, although that was a big part of it, but it was the lack of communication,” Tom notes. “It was not being willing to be accountable for what really had happened, and they just clammed up.” The Dupree Difference: Direct Access and Transparency Mike Johnson highlights several critical advantages of the Dupree Financial Group model: Team collaboration: Multiple professionals work together on research and portfolio management, producing better outcomes than single-advisor approaches Direct communication: Clients speak directly with the team members who make investment decisions Own investment selection: The firm conducts its own research and calls companies directly rather than relying on buy lists from headquarters Local presence: All revenues stay local and are reinvested in client services rather than flowing to Wall Street firms “The service team is way more aligned with the investment team,” Mike explains. “It’s not two separate functions sitting in the same room.” Investment Philosophy: Focus on Income and Risk Mitigation for Kentucky Retirement Planning Unlike money managers competing to beat specific indices, Dupree Financial Group takes a different approach focused specifically on retirement investors’ needs. This investment philosophy prioritizes income generation and risk mitigation over performance rankings. “We’re not trying to beat any index. We’re just investing in things that we see are good that we think meet our parameters for what we’re looking for,” Tom states. “The why is it’s a focus on risk mitigation, and it’s a focus on income. Those things actually make it pretty easy for us once we tie down the parameters of what we’re looking for.” Mike Johnson references a quote from investment manager Howard Marks that encapsulates a key industry problem: “If you want to be in the top 5% of money managers, you have to be willing to be in the bottom 5% too.” That statement, Mike explains, highlights the perverse incentives created when advisors chase index performance rather than focusing on actual client needs. Real Portfolio Examples: How the Strategy Works The team shares several examples of their investment approach in action: The 6.5% Dividend Stock: “We bought it in June. This company, our listeners would be familiar with. At the time, it had a six-and-a-half percent dividend yield, and the valuation was attractive when you look at the hard assets that they had. We felt some things could go right for the company over the next couple of years. And in the meantime, the stock had gone down significantly, so there was a lot of bad news priced in already. Since then, the stock has gone up to what we thought it would go up to over the next two to four years. It just did it in four months.” The Grocery Company: “We invested in a company the other day—it was a grocery company well known within Central Kentucky. It’s gotten cheap. We just knew it as being a household name that pays a small dividend.” The Clothing Brand: “It’s kind of a clothing company, well-known. It puts out some major, well-known brands. The thing’s gone from a hundred dollars to 30-something, so we decided to take a look there. That one pays a pretty good dividend.” These examples demonstrate the value-focused, income-oriented approach that differentiates Dupree Financial Group from index-chasing strategies. The Team Approach: Building Long-Term Relationships Over Transactions A fundamental principle at Dupree Financial Group is the shift from transactional relationships to ongoing partnerships. Tom explains how his years at major brokerage firms taught him what he didn’t want to replicate. “One thing that I learned in the big firms was that it’s always about the transaction. It’s about the trade,” Tom recalls. “You were constantly having to pursue that trade, do this trade with this client, do that trade with that client. I didn’t want it to be about the trade anymore. I wanted it to be about the relationship.” This philosophy manifests in several concrete ways: Regular review process: Unlike transactional brokerage relationships, Dupree Financial Group built systematic client reviews into the firm’s DNA from the beginning No pressure to sell: Because clients have already committed to the process, meetings focus on education and information rather than sales Team accountability: Multiple team members take responsibility for each client rather than the single-broker model Transparent communication: When investments don’t work out, the team explains why openly rather than avoiding difficult conversations “When our clients come in for a review or they call with a question, they know we’re not trying to sell them anything,” Mike emphasizes. “It’s informational. It’s actually something they can use.” Direct Company Research: An Uncommon Practice One aspect of Dupree Financial Group’s approach that sets them apart is their practice of directly contacting companies they invest in—something Tom notes is rare among medium and small-sized investment advisors. “We do calls with these companies. In some cases, we’ve gone to visit them—the actual company itself that we’re investing in,” Tom explains. “That would’ve been unheard of in our previous setup. A big part of what we do is talk to the clients—I say clients, the businesses that we invest in. We talk to them, we want to find out what they’re doing, learn a little bit about management and do the best we can to really do our due diligence.” This hands-on research approach provides insights that buy lists and analyst reports simply cannot match. Four Generations of Financial Service: The Dupree Family Legacy The commitment to serving clients runs deep in the Dupree family history. Tom shares how his grandfather entered the investment business around 1920 in Louisville, Kentucky, selling preferred stock for Louisville Gas and Electric directly to the public before moving into municipal bonds. “My grandfather was the first one of our line that was in the investment business,” Tom explains. “Then my dad got into the business after being in the navy, I think it was around 1955 in Harlan, Kentucky. Then me and now my two sons are in the business.” Tom’s father moved the family to Lexington in 1963 and founded Dupree and Company, which managed municipal bond issues and eventually started the Kentucky Tax Free Mutual Fund in 1979. “Their idea was always to make a thing for clients that the clients could use, that was a retail thing,” Tom notes. “And so I carried that concern for the clients into what I did when we started Dupree Financial Group.” This multi-generational focus on creating client-centered investment solutions forms the foundation of the firm’s culture today. Tom’s sons, Clark and James, are involved with Dupree Financial Group, making the fourth generation of Duprees in the investment business. The Evolution: Early Struggles to Established Success Tom is refreshingly transparent about the challenges of the firm’s early years. After opening in 2003, success didn’t come easily or quickly. “It certainly was frightening during those early days of opening the firm and wondering if anybody would ever show up,” Tom recalls. “We did all these seminars, lots of them, over a hundred. People would show up, and now and then we’d get a client out of it. It took a lot of work.” The firm began regular radio broadcasts around 2008, which helped build awareness and credibility in the Lexington community. But the real transformation came in 2010 with the transition to RIA status. “When we became an RIA, it opened up possibilities for investment options that we didn’t have before,” Mike reflects. “It got the pressure of the heavy hand off to use proprietary products. That hand was always on you. And so that was lifted. It was like the skies opened up that you had this flexibility now.” Mike adds a crucial point about this transition: “At the same time, that was a sobering feeling. Now it was on you. You can’t blame it on anybody. But from our client’s standpoint, that was something that was a positive because the accountability increased for the firm.” Client Retention: The Ultimate Validation Perhaps the strongest validation of Dupree Financial Group’s approach is client retention. Tom notes that the firm keeps clients longer and longer—a testament to the relationship-building model. “We seem to be keeping clients longer and longer, so evidently we did something right,” Tom observes. “Once we got the buggy built, we really haven’t fooled with it much. We’ve tried to do some tweaks here and there, but the basic chassis has served us pretty well.” Why the “Why” Matters for Kentucky Retirement Investors For pre-retirees and retirees evaluating financial advisors, understanding the “why” behind a firm’s approach provides crucial insight into what kind of service you’ll receive. Dupree Financial Group’s founding principles remain consistent today: Serve retirement investors who might not get attention from large brokerage firms Maintain local presence and accountability in Lexington, Kentucky Provide team-based service rather than single-advisor relationships Focus on income and risk mitigation rather than index performance Conduct independent research and select individual investments Build long-term relationships rather than pursuing transactions Communicate transparently about both successes and setbacks As Tom reflects: “It really wasn’t about the investment performance. It’s about the touch, it’s about the accountability, those sorts of things. And that’s the kind of thing we’ve set up. That was what I envisioned when I started this thing—that we would give the clients more of what they should have been getting at the Wall Street firms.” Ready to Experience the Dupree Financial Group Difference? If you’re approaching retirement or already in retirement and want a local financial advisor who prioritizes transparency, accountability, and personalized service, Dupree Financial Group invites you to experience the difference that a client-first approach makes. Schedule your complimentary portfolio review today: Call: (859) 233-0400 Visit: www.dupreefinancial.com Get Personalized Analysis: Request your portfolio consultation Don’t settle for mass-market investment approaches or impersonal service from distant Wall Street firms. Work with a team of Kentucky financial advisors who do their own research, communicate directly with you, and keep your retirement goals at the center of every decision. Explore more insights on Kentucky retirement planning strategies and listen to additional episodes in our Market Commentary archive. Frequently Asked Questions About Dupree Financial Group What makes Dupree Financial Group different from large brokerage firms? Dupree Financial Group operates as an independent Registered Investment Advisor (RIA), meaning the firm doesn’t pay commissions to Wall Street parent companies and doesn’t face pressure to use proprietary products. The team that meets with clients is the same team that researches and selects investments, providing direct accountability and transparency. All revenues stay local and reinvest in client services rather than flowing to distant corporate headquarters. Why did Tom Dupree start his own financial advisory firm? Tom founded Dupree Financial Group in 2003 after 19 years with a major brokerage firm, where he witnessed the limitations of the transactional, sales-focused model. He envisioned creating a firm that would serve average retirement investors with personalized attention, team-based accountability, and a focus on long-term relationships rather than individual trades. The firm became truly independent in 2010 when it transitioned to RIA status. What is the investment philosophy at Dupree Financial Group? Unlike money managers competing to beat specific indices, Dupree Financial Group focuses on income generation and risk mitigation for retirement investors. The team conducts its own research, including direct calls to companies they invest in, and selects individual stocks and bonds based on dividend yield, valuation, and margin of safety rather than trying to match or beat market benchmarks. How does the team approach at Dupree Financial Group benefit clients? The team model means clients receive the collective expertise of multiple professionals rather than relying on a single advisor’s perspective. Multiple team members share responsibility for each client account, improving service levels and ensuring continuity. This collaborative approach produces better research outcomes and provides clients with consistent access to knowledgeable professionals. What types of clients does Dupree Financial Group serve? Dupree Financial Group specializes in serving pre-retirees and retirees, particularly those who might not receive personalized attention from large brokerage firms. The firm’s cost structure allows them to provide meaningful, customized service to clients with retirement accounts of various sizes, with a focus on the Lexington, Kentucky area and surrounding regions. How often does Dupree Financial Group communicate with clients? Regular client reviews are built into the firm’s DNA from the beginning. Unlike transactional brokerage relationships where communication happens only when making trades, Dupree Financial Group maintains ongoing dialogue with clients through systematic review processes. These meetings focus on education and information rather than sales, since clients have already committed to the firm’s investment process. Does Dupree Financial Group charge fees or commissions? As a fee-based Registered Investment Advisor, Dupree Financial Group operates under a fiduciary standard, meaning it’s legally required to act in clients’ best interests. This fee-based structure eliminates conflicts of interest inherent in commission-based brokerage relationships and aligns the firm’s success with client outcomes. Disclaimer: This content is for informational purposes only and does not constitute investment advice. Past performance does not guarantee future results. Please consult with a qualified financial professional regarding your specific situation. The post Why Independent Financial Advisors Choose Income Over Index Performance for Retirement Portfolios appeared first on Dupree Financial.

Join the Apparel Success Mastermind (limited time price drop): https://www.skool.com/apparel-success-mastermindSponsored by Design.com — create designs faster: https://www.design.com/rob88I'm going to give you the most in-depth strategy session on how to do content marketing for your clothing brand in 2026 — and why most clothing brands never get sales from TikTok, Instagram Reels, or YouTube Shorts.After generating millions of views across TikTok, YouTube, and Instagram, doing $1M+ in online sales, and working with 500+ clothing brands one-on-one, I can tell you this: most clothing brands post the same “lookbook / product promo” content over and over… and then wonder why they're stuck at a couple hundred views and zero sales.In this video, I'm breaking down the exact process to make content work (using the scientific method + experimentation), how to find a repeatable content formula, and what's actually working right now in 2026: authenticity, parasocial connection, and relatable content that people want to share.If you're building a clothing brand, streetwear brand, apparel business, or ecommerce brand, this will show you how to turn content into real traction — not just “posts.”

Sponsored by Design.com — create clothing brand designs quickly: https://www.design.com/rob88Join the Apparel Success Mastermind (clothing brand community): https://www.skool.com/apparel-success-mastermindMost clothing brands struggle to make sales because their designs don't clearly connect with a target audience. In this video, I share one of the simplest and most effective clothing brand strategies you can use to start making sales immediately — designing products using the language and identity of your audience.We talk about streetwear branding, clothing brand product ideas, direct response marketing for apparel brands, and how to create designs that people instantly connect with. If you're starting a clothing brand, building a streetwear brand, or trying to grow your apparel business online, this strategy can help you create products that actually sell.

If you're running a clothing brand or thinking about starting one and you're not getting the sales you want, this video will help you see exactly why.Make Designs (with discount)

If you're running a clothing brand or thinking about starting one and you're not getting the sales you want, this video will help you see exactly why.Make Designs (with discount)

EP 152 - This Simple Calendar System Will Scale Your Clothing Brand Is the #1 thing you're avoiding right now a timeline and calendar for your brand? In this episode of The Business of Apparel Podcast, Rachel unpacks why building a detailed, backwards-planned timeline is the foundation of a successful and stress-free apparel brand. Whether you're selling direct-to-consumer or eyeing wholesale, understanding your calendar isn't just helpful, it's essential. Rachel details production schedules, fashion industry timelines, and the leadership mindset required to hit your dates and grow your brand. You'll also learn about the "invisible killer" of apparel businesses: poor decision-making at key milestones. Stick around to the end for crucial advice on Spring 2027 launch timelines and how The Board membership can give you insider tools and mentorship to level up your operations. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Key Moments: 00:00 Introduction: The Importance of a Brand Timeline 00:33 Leveraging Fashion Calendars for Success 01:14 Building a Stress-Free Timeline 02:28 Decision Making and Leadership 04:24 The Importance of Timely Decisions 06:42 Masterclass: Secrets Behind Billion Dollar Apparel Brands 07:27 Commitment to Timelines in Leadership 07:49 Wholesale Buying Timelines 09:38 Planning for Spring Collections 18:46 The Board: Your Strategic Advantage 20:21 Direct to Consumer Strategies 23:20 Conclusion: Join the Board for Industry Insights Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

In this episode, we sit down with Dorien, CEO of Skyline, an upcoming Baltimore-based streetwear brand known for designs inspired by the Baltimore skyline. We talk about starting a clothing brand from the ground up — the vision, the mistakes, the marketing, and the mental side of entrepreneurship. We also dig into what Baltimore means to the brand, how design ideas come together, and what's next for Skyline.Topics in this episode:origin story of SkylineBaltimore's influence on the brandlessons learned starting a clothing branddesign process & signature skyline lookentrepreneurship struggles nobody posts aboutnext steps for SkylineConnect with SkylineInstagram: @skylinebrand1of1Follow The Rudely Honest PodcastInstagram: @therudelyhonestpodcast TikTok: @rudelyhonestpodYouTube:  @therudelyhonestpodcast2020  Sponsored by:  @noheartnohustleclothingcom1760  Studio/Editing:  @Digitalempathstudios  Intro Mixed by:  @DJTIGGA15 ​

Alex and Mike Faherty built a clothing brand inspired by their origins as surfer kids on the Jersey shore, and their later years living in Manhattan. And even as the company has grown, they've always tried to stay true to that original vision, and the values that have made them a beloved brand for so many. Alex Faherty is the co-founder and CEO of Faherty Brand, a family-owned lifestyle apparel company. Since its founding in 2013, he and his twin-brother have built a nine-figure omnichannel business, with nearly 80 stores, a large e-commerce presence, and a robust wholesale business with partners like Nordstrom, Bloomingdale's, and numerous specialty stores across the country. Alex joins us to discuss the origins of Faherty, their plans for international expansion, and how they plan on growing while remaining authentic to who they are. Highlights:Faherty origins (1:46)Alex's PE Background (5:06)What is Faherty Brand? (7:21)Faherty Customers (8:51)Fashion Innovation (10:16)Embracing Wholesale (12:06)Faherty's Retail Strategy (14:01)Authenticity (16:35)Sustainability (18:34)Technology and AI (20:49)New Product Offerings (22:23)Competitive Landscape (24:58)10-year Vision for Faherty (26:34)Links:Alex Faherty LinkedInFaherty Brand LinkedInFaherty Brand WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today's market.Topics discussed in this episode:  How Minimum Order Quantity (MOQ) kill new fashion brands.Why buying inventory upfront is risky.How eProlo automates global fulfillment. What custom branding adds to packaging. Why a small niche ensures better focus. How to transition from zero to millions. What role automated shop syncing plays. Why stable suppliers reduce business risk. Links & Resources Website: https://eprolo.com/Shopify App Store: https://apps.shopify.com/eproloLinkedIn: https://www.linkedin.com/company/eprolo/Facebook: https://www.facebook.com/Eprolo/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Ed Elson speaks with Michael Berkowitz, Founder and CEO of Norwegian Wool, a luxury coat brand. They discuss his transition from finance to fashion, how he successfully broke into the luxury market, and his perspective on the rise of the quiet luxury trend. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Most clothing brands watching this think they're going to blow up in 2026 — but the truth is, most of them won't.Make Designs (with discount)

If you're serious about blowing up your clothing brand in 2026, this video lays out an exact 30-day plan you can actually follow.Make Designs (with discount)

If you're serious about starting a clothing brand, streetwear brand, or apparel business — this video walks you through the exact 14 things you MUST do from day one to actually get sales and avoid the mistakes that kill most new brands.Make Designs (with discount)

Multitalented Artist Loovemoore Pulled Back Up To FAME Studio To Chop It With Host L-Deez About What He's Been Up Too Lately Staying Busy Recording New Music And Content ! Along With His Many Brands Which Are : "The Loovemoore Show" , Clothing Brand "Think Love Life" , Men & Women "Unity Hike's" And Content Creating He Never Fails In Adding Value To The Bay Area Culture By Remaining  Present Through His Work !  Make Sure You Check Out the Interview Above And Don't Forget To Hit The Like Button And Subscribe To Our Channel For All Content❗️Follow Us On Instagram:http://www.instagram.com/theloovemooreshowhttp://www.instagram.com/laurencetheonehttp://www.instagram.com/ineedtoknowpodcasthttp://www.instagram.com/famemediallcSubscribe To Channels:https://linktr.ee/famemediallcSupport the show

In this explosive episode, Johnny sits down with Aaron Peila — a former multi-state Oxy distributor who survived five brutal years inside USP Victorville, one of the deadliest federal prisons in America. From running a massive opioid pipeline across Nevada, Utah, Idaho, Alaska, and the Pacific Northwest to navigating the violent racial politics of high-security federal lockup, Aaron pulls no punches as he breaks down his story in raw, unfiltered detail. Aaron explains how he built an oxy empire during the height of the opioid boom, how pills flowed through dirty doctors and retirement communities, and why markets like Alaska were paying exorbitant prices. He also opens up about the corruption inside the Bureau of Prisons, the influx of contraband phones after COVID, and what it really takes to survive in a place where everyone has a weapon and people get stabbed regularly. From music-industry ambitions and touring with rap artists…to DEA pressures, federal enhancements, snitches, RICO fears, and the three overdose deaths that nearly put him away for life… to trying to rebuild a life after 14 years inside a system designed to break you — this is one of the most gripping redemption-arc interviews we've ever had. If you want a real look into the American opioid era and the prison machine that chews up everyone involved, this episode is it. Go Support Aaron! Clothing Brand: https://cceapparel.creator-spring.com/ IG: https://www.instagram.com/aaronpeila/ TikTok: https://www.tiktok.com/@peilaroni This Episode Is #Sponsored By The Following: Hims! To get simple, online access to personalized, affordable care for ED, Hair Loss, Weight Loss, and more, visit https://hims.com/CONNECT Rag & Bone! Upgrade your denim game with Rag & Bone!. Get 20% off sitewide with code CONNECT at www.rag-bone.com #ragandbonepod Join The Patreon For Bonus Content! https://www.patreon.com/theconnectshow 00:00 Intro: Aaron Peila's Story 01:22 Life Lessons From Prison 02:47 Reentering Society and Social Changes 03:47 Prison During COVID: Corruption & Phones 06:06 Prison Gangs & Racial Politics 08:36 Hustling Evolution: Weed to Pills 14:42 The Rise of the Pill Game 20:30 Building a Multi-State Operation22:49 This Episode Is Sponsored By Hims 24:29 Shipping, Networks, and Profits 33:33 Money Laundering & Legal Strategy 40:33 Getting Busted: The Pistol Case 49:41 Indictments, Conspiracy, and Betrayal51:57 This Episode Is Sponsored By Rag & Bone 54:15 Federal Sentencing & Prison Transfers 01:15:41 USP Victorville: Arrival & Politics 01:27:18 Race, Cars, and Prison Politics 01:34:37 Putting in Work: Removals and Demos 01:47:00 Violence, Stabbing, and Survival Skills 01:58:12 Hustles and Addiction Inside Prison 02:08:04 Getting Released: Transfers and COVID 02:18:16 Reflection, Growth, and Forgiveness 02:31:18 Life After Release & New Beginnings Learn more about your ad choices. Visit podcastchoices.com/adchoices

Most clothing brand owners have a completely false picture of what it actually looks like to blow up.Make Designs (with discount)

In this video, I break down exactly how to grow your clothing brand, streetwear brand, or print-on-demand store on social media in 2026 — the same strategy I used to generate 1.5M+ organic views in 30 days and land one of the biggest orders in my brand's history (7 hoodies, $537).Make Designs (with discount)

If you want to learn how to start a clothing brand, how to design a clothing line, or how to build a streetwear brand that actually gets sales, this video is your full blueprint. I'm breaking down exactly how to design a viral clothing collection, pick winning product ideas, and create designs that resonate with your audience so your fashion brand can grow fast.Make Designs (with discount)