The Scott Howard Genuine ScLoHo Media and Marketing Podcast

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This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.

WOWO / Federated Media


    • May 12, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 6m AVG DURATION
    • 262 EPISODES


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    Latest episodes from The Scott Howard Genuine ScLoHo Media and Marketing Podcast

    380 ScLoHo Podcast Spring Reset And Refresh

    Play Episode Listen Later May 12, 2025 4:46


    See omnystudio.com/listener for privacy information.

    379 ScLoHo Podcast The Kids Table

    Play Episode Listen Later May 5, 2025 3:38


    See omnystudio.com/listener for privacy information.

    378 ScLoHo Podcast The Middle Seat

    Play Episode Listen Later Apr 28, 2025 2:52


    See omnystudio.com/listener for privacy information.

    377 ScLoHo Podcast Can You Pass The ScLoHo Sniff Test

    Play Episode Listen Later Apr 21, 2025 4:55


    How I select advertisers to work with on WOWOSee omnystudio.com/listener for privacy information.

    376 SCLOHO PODCAST FAST CLASS ON BUYING ADVERTISING

    Play Episode Listen Later Apr 14, 2025 5:31


    See omnystudio.com/listener for privacy information.

    374 ScLoHo Podcast CREATE A PERSONAL BRAND PREFERENCE WITH RADIO

    Play Episode Listen Later Mar 31, 2025 7:51


    Answering a couple of questions about traditional radio: Do people still listen? Is it a viable place to spend advertising dollars? See omnystudio.com/listener for privacy information.

    375 SCLOHO PODCAST HIDING IN PLAIN SIGHT

    Play Episode Listen Later Mar 30, 2025 4:01


    See omnystudio.com/listener for privacy information.

    373 ScLoHo Podcast What's Your Sign

    Play Episode Listen Later Mar 24, 2025 3:35


    Today we're going to talk about what makes your business different.See omnystudio.com/listener for privacy information.

    372 ScLoHo Podcast Make It Personal

    Play Episode Listen Later Mar 17, 2025 3:44


    Taking the occasion of my wedding anniversary and creating a marketing tip on the theme.See omnystudio.com/listener for privacy information.

    371 ScLoHo Podcast Right-Sizing Your People

    Play Episode Listen Later Mar 10, 2025 5:16


    See omnystudio.com/listener for privacy information.

    370 ScLoHo Podcast The 2025 Fort Wayne Radio Rating Update

    Play Episode Listen Later Mar 3, 2025 8:12


    A deep dive with some insights at the state of radio and other media in Fort Wayne.See omnystudio.com/listener for privacy information.

    369 ScLoHo Podcast THE VALUE OF RADIO RATINGS

    Play Episode Listen Later Feb 24, 2025 8:24


    Demystifying how radio stations get their ratings.See omnystudio.com/listener for privacy information.

    368 ScLoHo Podcast Cleaning Out The Junk

    Play Episode Listen Later Feb 17, 2025 3:54


    See omnystudio.com/listener for privacy information.

    367 ScLoHo PodcastThe Real Value of Talk Radio in 2025

    Play Episode Listen Later Feb 10, 2025 7:08


    See omnystudio.com/listener for privacy information.

    366 ScLoHo Podcast WHAT SHOULD YOU INCLUDE IN YOUR RADIO AD

    Play Episode Listen Later Feb 3, 2025 6:53


    See omnystudio.com/listener for privacy information.

    365 ScLoHo Podcast Can Your Business Take A Punch Like Rocky

    Play Episode Listen Later Jan 27, 2025 5:45


    Recognizing that things have been tough is the first step to moving forward... See omnystudio.com/listener for privacy information.

    business take punch like
    364 ScLoHo Podcast INCREASING PRICES WITHOUT LOSING CUSTOMERS

    Play Episode Listen Later Jan 20, 2025 5:15


    Yes, you need to raise your prices... the right way.See omnystudio.com/listener for privacy information.

    363 ScLoHo Podcast HUMAN RELATIONSHIP MARKETING PRINCIPLES

    Play Episode Listen Later Jan 13, 2025 4:27


    If you're new here, here's the very basics for your business marketing success...See omnystudio.com/listener for privacy information.

    362 ScLoHo Podcast WHAT TO EXPECT IN 2025

    Play Episode Listen Later Jan 6, 2025 4:49


    Kicking off the new year with expectations for 2025...See omnystudio.com/listener for privacy information.

    361 ScLoHo Podcast Traditional Radio Relevancy in 2024 & 2025

    Play Episode Listen Later Dec 30, 2024 7:55


    Wrapping up the year with one big important bit of information released this year that you really need to consider for the year ahead.See omnystudio.com/listener for privacy information.

    360 ScLoHo Podcast Radio Works For Retailers

    Play Episode Listen Later Dec 23, 2024 5:22


    Let's take a look at both data and antidotal info about radio versus digital and online shopping versus local businesses.See omnystudio.com/listener for privacy information.

    359 ScLoHo Podcast PLANNING YOUR MARKETING SUCCESS IN 2025

    Play Episode Listen Later Dec 16, 2024 4:28


    Have you planned for success yet?See omnystudio.com/listener for privacy information.

    358 ScLoHo Podcast Building Momentum

    Play Episode Listen Later Dec 9, 2024 5:30


    Continuing my two-parter on what to expect when you start a new ad campaign.See omnystudio.com/listener for privacy information.

    357 ScLoHo Podcast LAUNCH EXPECTATIONS

    Play Episode Listen Later Dec 2, 2024 5:24


    Part One of a two-parter about what to expect when launching an advertising campaign.See omnystudio.com/listener for privacy information.

    356 ScLoHo Podcast WIN BACK FORMER CUSTOMERS

    Play Episode Listen Later Nov 25, 2024 7:53


    I have a couple of questions to ask yourself about your business that could help you retain more customers and grow.See omnystudio.com/listener for privacy information.

    353 ScLoHo Podcast 23 Percent Don't Know What They Are Doing

    Play Episode Listen Later Nov 4, 2024 5:52


    Does it matter who wins the Presidential Election? What changes are you going to make with your business and advertising?See omnystudio.com/listener for privacy information.

    352 ScLoHo Podcast Is Your Branding Correct ?

    Play Episode Listen Later Oct 28, 2024 5:13


    Mountain Dew and Financial Planning are the topics in about 5 minutes today.See omnystudio.com/listener for privacy information.

    351 ScLoHo Podcast Success In Sampling

    Play Episode Listen Later Oct 21, 2024 4:43


    Today's episode is about an American Success Story going back more than 40 years that we can apply today.  Do you want a cookie?See omnystudio.com/listener for privacy information.

    350 ScLoHo Podcast Phone Etiquette

    Play Episode Listen Later Oct 14, 2024 5:34


    Little things mean a lot and that includes how you handle phone calls.See omnystudio.com/listener for privacy information.

    349 ScLoHo Podcast POSITIVE Lessons from Political Advertising

    Play Episode Listen Later Oct 7, 2024 3:44


    No, I'm not about to get political, instead, I'm putting on my marketing hat and sharing some lessons that we can apply to your business.  One is something politicians do, and the other is something they don't do.See omnystudio.com/listener for privacy information.

    348 ScLoHo Podcast Audio Advertising SPORTS TALK ON THE RADIO

    Play Episode Listen Later Sep 30, 2024 8:23


    Fall Sports Season is HOT, How can your business team up the season?See omnystudio.com/listener for privacy information.

    347 ScLoHo Podcast Audio Advertising Streaming Music versus Traditional Radio

    Play Episode Listen Later Sep 23, 2024 8:04


    Let's look at the reality of how people get their music and what it means for businesses that want to gain new customers.See omnystudio.com/listener for privacy information.

    346 ScLoHo Podcast The State of WOWO Radio Fall 2024 Edition

    Play Episode Listen Later Sep 16, 2024 7:10


    My annual update on WOWO radio and rating information for this fall has some great news for businesses that advertise on WOWO.See omnystudio.com/listener for privacy information.

    345 ScLoHo Podcast THE TALK RADIO ADVANTAGE

    Play Episode Listen Later Sep 9, 2024 5:54


    Podcasts seem to be the hottest "New Thing", but what's even hotter? Talk radio.  Here's why...See omnystudio.com/listener for privacy information.

    344 ScLoHo Podcast A STORY ABOUT A DUCK

    Play Episode Listen Later Sep 2, 2024 3:44


    Do people understand the meaning behind your words?See omnystudio.com/listener for privacy information.

    343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE

    Play Episode Listen Later Aug 26, 2024 12:19


    Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share.  I met the man who brought P & G back to radio and he's got tips we can apply to our local businesses too.See omnystudio.com/listener for privacy information.

    342 ScLoHo Podcast BOSS OR MANAGER

    Play Episode Listen Later Aug 19, 2024 4:06


    A message to the people in charge of other people.See omnystudio.com/listener for privacy information.

    341 ScLoHo Podcast GENERATIONAL CHANGES AND MEDIA USE

    Play Episode Listen Later Aug 12, 2024 6:56


    Is it life-stage or generational?  What I used to believe, is changing and here's why...See omnystudio.com/listener for privacy information.

    media use generational changes
    340 ScLoHo Podcast WHAT NOT TO EXPECT FROM YOUR ADVERTISING

    Play Episode Listen Later Aug 5, 2024 5:20


    It's important to understand what advertising can do, will do and won't do.  See omnystudio.com/listener for privacy information.

    339 ScLoHo Podcast PLANNING IN ADVANCE

    Play Episode Listen Later Jul 29, 2024 6:23


    How flexible are you with your planning?  Do you have a "stash of cash" for items not in your plan?See omnystudio.com/listener for privacy information.

    338 ScLoHo Podcast ARE YOU TOO CLOSE

    Play Episode Listen Later Jul 22, 2024 4:23


    Most of us are too close to our circumstances to see everything we should.  I've got a free checklist to help you and your team become your own "Devil's Advocates"See omnystudio.com/listener for privacy information.

    337 ScLoHo Podcast 6 KEYS TO SUCCESSFUL ADVERTISING

    Play Episode Listen Later Jul 15, 2024 10:08


     If you're not following these 6 key elements, your chance of success is diminished.See omnystudio.com/listener for privacy information.

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