The Scott Howard Genuine ScLoHo Media and Marketing Podcast

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How I select advertisers to work with on WOWOSee omnystudio.com/listener for privacy information.

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Answering a couple of questions about traditional radio: Do people still listen? Is it a viable place to spend advertising dollars? See omnystudio.com/listener for privacy information.

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Today we're going to talk about what makes your business different.See omnystudio.com/listener for privacy information.

Taking the occasion of my wedding anniversary and creating a marketing tip on the theme.See omnystudio.com/listener for privacy information.

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A deep dive with some insights at the state of radio and other media in Fort Wayne.See omnystudio.com/listener for privacy information.

Demystifying how radio stations get their ratings.See omnystudio.com/listener for privacy information.

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Recognizing that things have been tough is the first step to moving forward... See omnystudio.com/listener for privacy information.

Yes, you need to raise your prices... the right way.See omnystudio.com/listener for privacy information.

If you're new here, here's the very basics for your business marketing success...See omnystudio.com/listener for privacy information.

Kicking off the new year with expectations for 2025...See omnystudio.com/listener for privacy information.

Wrapping up the year with one big important bit of information released this year that you really need to consider for the year ahead.See omnystudio.com/listener for privacy information.

Let's take a look at both data and antidotal info about radio versus digital and online shopping versus local businesses.See omnystudio.com/listener for privacy information.

Have you planned for success yet?See omnystudio.com/listener for privacy information.

Continuing my two-parter on what to expect when you start a new ad campaign.See omnystudio.com/listener for privacy information.

Part One of a two-parter about what to expect when launching an advertising campaign.See omnystudio.com/listener for privacy information.

I have a couple of questions to ask yourself about your business that could help you retain more customers and grow.See omnystudio.com/listener for privacy information.

Does it matter who wins the Presidential Election? What changes are you going to make with your business and advertising?See omnystudio.com/listener for privacy information.

Mountain Dew and Financial Planning are the topics in about 5 minutes today.See omnystudio.com/listener for privacy information.

Today's episode is about an American Success Story going back more than 40 years that we can apply today.  Do you want a cookie?See omnystudio.com/listener for privacy information.

Little things mean a lot and that includes how you handle phone calls.See omnystudio.com/listener for privacy information.

No, I'm not about to get political, instead, I'm putting on my marketing hat and sharing some lessons that we can apply to your business.  One is something politicians do, and the other is something they don't do.See omnystudio.com/listener for privacy information.

Fall Sports Season is HOT, How can your business team up the season?See omnystudio.com/listener for privacy information.

Let's look at the reality of how people get their music and what it means for businesses that want to gain new customers.See omnystudio.com/listener for privacy information.

My annual update on WOWO radio and rating information for this fall has some great news for businesses that advertise on WOWO.See omnystudio.com/listener for privacy information.

Podcasts seem to be the hottest "New Thing", but what's even hotter? Talk radio.  Here's why...See omnystudio.com/listener for privacy information.

Do people understand the meaning behind your words?See omnystudio.com/listener for privacy information.

Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share.  I met the man who brought P & G back to radio and he's got tips we can apply to our local businesses too.See omnystudio.com/listener for privacy information.

A message to the people in charge of other people.See omnystudio.com/listener for privacy information.

Is it life-stage or generational?  What I used to believe, is changing and here's why...See omnystudio.com/listener for privacy information.

It's important to understand what advertising can do, will do and won't do.  See omnystudio.com/listener for privacy information.

How flexible are you with your planning?  Do you have a "stash of cash" for items not in your plan?See omnystudio.com/listener for privacy information.

Most of us are too close to our circumstances to see everything we should.  I've got a free checklist to help you and your team become your own "Devil's Advocates"See omnystudio.com/listener for privacy information.

 If you're not following these 6 key elements, your chance of success is diminished.See omnystudio.com/listener for privacy information.