Podcast appearances and mentions of bryan srabian

In this Sports Geek Throwback episode, Sean Callanan interviews Bryan Srabian from San Francisco Giants. They discussed metrics to measure engagement and Dark Social. Show notes - https://sportsgeekhq.com/metrics-for-engagement-and-dark-social-bryan-srabian

Bryan Srabian, the digital wizard behind the Giants' fan-favorite tweets and trending TikToks, joins us for a homerun discussion on the evolution of sports media. From the MySpace era to the fast-paced world of Instagram, we're taking you behind the scenes of the Giants' game plan for winning hearts in the digital realm. Bryan reflects on his own trajectory from a budding sports broadcaster to a social media strategist, navigating the seismic shifts in fan interaction and content creation that keep supporters on the edge of their seats on and off the field. Our conversation takes an insightful turn as we examine the finesse of blending authentic fan engagement with the business of monetizing social media. Bryan opens up about the challenges of keeping the essence of fandom alive amidst targeted ads and sponsorships. We also touch on the personal side of social media, contemplating its influence on our kids and the imperative of fostering genuine connections in an increasingly virtual world. It's a heartfelt discussion with passion if you've wondered how sports teams score big with fans online. Rounding third and heading for home, we'll celebrate the San Francisco Giants' legacy, reminiscing about unforgettable plays that have etched themselves into baseball lore. Bryan shares the electricity of live-tweeting history in the making and the off-the-field enhancements that elevate the beloved Oracle Park. For those dreaming of a career in sports PR or marketing, this episode is your front-row ticket to the insights and networking strategies that can transform passion into profession. This is a grand-slam episode that's as much about the love of the game as it is about the power of connection—both in the ballpark and beyond. For more information on what we provide at Captrust visit www.captrust.com. You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com To reach me at Captrust visit www.captrust.com/locations/sacramento-ca/

Hi everybody, I'm Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports podcast.Over the last decade or so there has been a greater emphasis on culture and environment in the workplace, especially in business but more recently in sports.Not to get all “when I was a young whippersnapper” on you…but when I started my sports career back in 1996, everything was task-oriented. Get the job done. Period. My boss didn't really care about my feelings or how I fit in or whether I felt comfortable taking chances in my role. And I didn't expect her to.  If you messed up that was bad… if you messed up multiple times you'd be labeled as unreliable and never given the fun games to cover, or the next opportunity. That was sports and that was the media… we couldn't really afford to be wrong.Failure wasn't seen as a pathway to creativity, it was seen as a pathway to a different career.Around the early 2000s, my wife, then-girlfriend, was in the dot com industry where they played ping pong in the office and totally changed the concept of failure…this new wave believed failure was a necessary part of true growth and creativity.This idea of failing to be acceptable always confused me. She played Half-Life around her office and I sprinted around the newsroom trying to get a story on the air and not miss a deadline.We lived in very different work worlds.But…despite 90% of them going out of business, the dot coms may have been on to something.The sports world has come in this direction as well – there is more concern than ever for happiness, inclusion, cultural fits and more.In fact, the same concept the dot com industry embraced in the early 2000s of failure being a necessary indicator of pushing yourself, finds its way into the sports world modus operandi too as we constantly try to push new boundaries in social media, content creation, branding, advertising, and marketing.We can't just recycle – we need to push new boundaries, we need to try new things, we need to be free to fail in the spirit of refining and developing.It's not the same as “do crappy work and it'll all be ok” – it's the concept that to be unique means you have to try things and you won't always hit.  I heard someone say the other day – “if you want to see something new, better go to a different planet” implying it's all been done before. I don't buy this. I see new often. I see teams and brands and leagues pushing past normalcy daily.And I see failure.I think back and wonder if these things are inextricably linked – was I afraid to fail back in my early career and therefore less impactful? So I now feel more emboldened to fail and am more creative?Hell if I know.But one thing I know about myself is I do like an environment where I'm not self-censoring every move fearful it will result in my downfall. I do like running a group of people and trying to get them to work fearlessly.Not carelessly, we still have to be accurate, we still have to do things the right way and be careful what we say and who we say it about… but the idea of trying without fear makes sense to me.That is the philosophy of today's guest.I believe wholeheartedly that for a creative person, you could have no better leader and role model than Bryan Srabian San Francisco Giants VP of Digital Media and Brand Development. For 18 years he's been a fixture with the Giants, and get this he started his career well before the internet, well before social media… and now in my view, he is the kingpin, the OG of the sports social media.He adapted to a changing world, became an expert in a growing field, pushed the Giants to new levels and formulated a highly functioning team that wasn't afraid to fail…and because of that, they've succeeded an awful lot.But I'll let him tell it – here's Bryan Srabian, San Francisco Giants VP of Digital Media and Brand Development…Listen to the Work In Sports Podcast to hear more! Here are a few video clips:

Bryan Srabian is the guy behind the San Francisco Giants digital media and content success story, and he joins us this week on the Work in Sports podcast!Hi everybody, I'm Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports podcast.Today's Sponsors:Temple University - Master's in Sports Business!WorkinSports.com #JobMadness promoWorkinSports.com Bracket Challenge -- Beat my bracket, get a free month at WorkinSports.comOver the last decade or so there has been a greater emphasis on culture and environment in the workplace, especially in business but more recently in sports.Not to get all “when I was a young whippersnapper” on you…but when I started my sports career back in 1996, everything was task oriented. Get the job done. Period. My boss didn't really care about my feelings or how I fit in or whether I felt comfortable taking chances in my role.And I didn't expect her to.  If you messed up that was bad… if you messed up multiple times you'd be labeled as unreliable and never given the fun games to cover, or the next opportunity. That was sports and that was the media… we couldn't really afford to be wrong.Failure wasn't seen as a pathway to creativity, it was seen as a pathway to a different career.Around the early 2000s, my wife, then girlfriend, was in the dot com industry where they played ping pong in the office and totally changed the concept of failure…this new wave believed failure was a necessary part of true growth and creativity.This idea of failing as an acceptable result always confused me. She played Half-Life around her office and I sprinted around the newsroom trying to get a story on the air and not miss a deadline.We lived in very different work worlds.But…despite 90% of them going out of business, the dot coms may have been on to something.The sports world has come in this direction as well – there is more concern than ever for happiness, inclusion, cultural fits and more.In fact, the same concept the dot com industry embraced in the early 2000s of failure being a necessary indicator of pushing yourself, finds its way into the sports world modus operandi too as we constantly try to push new boundaries in social media, content creation, branding, advertising, and marketing.We can't just recycle – we need to push new boundaries, we need to try new things, we need to be free to fail in the spirit of refining and developing.It's not the same as “do crappy work and it'll all be ok” – it's the concept that to be unique means you have to try things and you won't always hit.  I heard someone say the other day – “if you want to see something new, better go to a different planet” implying it's all been done before. I don't buy this. I see new often. I see teams and brands and leagues pushing past normalcy daily.And I see failure.I think back and wonder if these things are inextricably linked – was I afraid to fail back in my early career and therefore less impactful? So I now feel more emboldened to fail and am more creative?Hell if I know.But one thing I know about myself is I do like an environment where I'm not self-censoring every move fearful it will result in my downfall. I do like running a group of people and trying to get them to work fearlessly.Not carelessly, we still have to be accurate, we still have to do things the right way and be careful what we say and who we say it about… but the idea of trying without fear makes sense to me.That is the philosophy of today's guest.I believe wholeheartedly that for a creative person, you could have no better leader and role model than Bryan Srabian San Francisco Giants VP of Digital Media and Brand Development. For 18 years he's been a fixture with the Giants, and get this he started his career well before the internet, well before social media… and now in my view, he is the kingpin, the OG of the sports social media.He adapted to a changing world, became an expert in a growing field, pushed the Giants to new levels and...

As the Digital and Social Media Sports Podcast celebrates five years, we look back on the episode that started it all, when I had the pleasure and privilege of chatting with San Francisco Giants VP of Brand Development and Digital Media (then Director of Social Media) Bryan Srabian. A lot of old-school chatter — Instagram just … Continue reading 5 Years of the Digital and Social Media Sports Podcast – THROWBACK to Episode 1 with Bryan Srabian of the SF Giants

Bryan Srabian is the VP of Digital Media & Brand Development at the San Francisco Giants. He also teaches a Sports Master Program (Sports and Social Media Marketing) at the University of San Francisco.  He’s been called a Social Media Trailblazer and a Digital Guru, but back when we met in 2014 the way I described him after talking with him for 10 minutes was “Wow. Bryan just gets it!”.  On this episode, Bryan sheds some knowledge on the industry with topics like: Facebook's Killing of Organic Reach For Brand Pages His fascination with the HQ Trivia gamification model Sports Fans and the Instagram Algorithm Issue Twitter, Instagram, Facebook, Snapchat (which platform sees the most engagement for Giants fans) How do you measure success internally on social media? With so many brands trying to get attention. How should brands cut through the noise? Original Content (Can the SF Giants become just as lucrative as a MTV, FX, ESPN 2) What brands in space are "doing it right" on social How valuable can the Giants social feeds be to sponsorship? Do you anticipate Fortune 500 companies spending more on feeds like yours in 2018? Will E-Sports rival sports like the MLB in 20 years? NBA G-League on Twitch Future of Social. (Alexa)   FOLLOW BRYAN:   Twitter @srabe: https://twitter.com/srabe   SHOW NOTES:   Facebook Algorithm Change: http://bit.ly/2FDDJlP   How the San Francisco Giants Became the Most Social Team in Baseball (via Ad Week 2015) http://bit.ly/2D6fN8M   FOLLOW THE SHOW:   David on Twitter: https://twitter.com/DavidjBrickley   Brett on Twitter: https://twitter.com/BrettReganSTN   @bizofsocial: Facebook  Twitter Instagram   A STN Digital Production A San Diego agency that focuses on digital monetization and original content for their clients stndigital.com

Bryan Srabian is the VP of Digital Media & Brand Development at the San Francisco Giants. He also teaches a Sports Master Program (Sports and Social Media Marketing) at the University of San Francisco.  He’s been called a Social Media Trailblazer and a Digital Guru, but back when we met in 2014 the way I described him after talking with him for 10 minutes was “Wow. Bryan just gets it!”.  On this episode, Bryan sheds some knowledge on the industry with topics like: Facebook's Killing of Organic Reach For Brand Pages His fascination with the HQ Trivia gamification model Sports Fans and the Instagram Algorithm Issue Twitter, Instagram, Facebook, Snapchat (which platform sees the most engagement for Giants fans) How do you measure success internally on social media? With so many brands trying to get attention. How should brands cut through the noise? Original Content (Can the SF Giants become just as lucrative as a MTV, FX, ESPN 2) What brands in space are "doing it right" on social How valuable can the Giants social feeds be to sponsorship? Do you anticipate Fortune 500 companies spending more on feeds like yours in 2018? Will E-Sports rival sports like the MLB in 20 years? NBA G-League on Twitch Future of Social. (Alexa)   FOLLOW BRYAN:   Twitter @srabe: https://twitter.com/srabe   SHOW NOTES:   Facebook Algorithm Change: http://bit.ly/2FDDJlP   How the San Francisco Giants Became the Most Social Team in Baseball (via Ad Week 2015) http://bit.ly/2D6fN8M   FOLLOW THE SHOW:   David on Twitter: https://twitter.com/DavidjBrickley   Brett on Twitter: https://twitter.com/BrettReganSTN   @bizofsocial: Facebook  Twitter Instagram   A STN Digital Production A San Diego agency that focuses on digital monetization and original content for their clients stndigital.com

It is with a heavy heart that I must announce that the Chroncast is at it again, but just one last time in 2016. That's right, after this week's episode, you won't have me or Doug to kick around anymore! Joining us this week for an appropriate send-off is Baseball's Grant Brisbee.  What's the best course of action for the Giants to take heading into 2017? Do the recent Gold Glove awards make a whole lot of sense? What does it mean that the pitching is good? Who were the top 2 homegrown Giants by OPS last season (without looking it up!).  Beyond that, we answer one last round of your always excellent Twitter questions and decide, once and for all, what band reminds Joe Maddon reminds us of the most.  Doug and I thank you for listening to and supporting us all season long. We'd also like to thank all of our wonderful guests, from Grant Brisbee to Grant Brisbee, and all the Grant Brisbees in between. Actually -- seriously -- thank you to Jen Mac Ramos, Roger Munter, Wendy Thurm, Reuben Poling, Carmen Kiew, Bryan Srabian, Mike Ferrin, my buddy Joe, Jason Wojciechowski, Dan Szymborski, Goofus, thirteenthirteen, jponry, and kdl for taking time out of your busy schedules to help make this thing a real thing.  We'll be back next season Learn more about your ad choices. Visit megaphone.fm/adchoices

Last week's excellent Chroncast with Bryan Srabian went so well that it was over two hours! So, I cut this section in hopes of saving it for a day like today.  Listen to us go through the Giants' schedule week by week and guess their W-L record. It's April Fool's Day, so it's up to you, dear listener, to figure out if Doug's sensible measure of the Giants' Spring Training results and Bryan's illogical assessment of the Giants' chances for the season are genuine or simply playing to the crowd.  Oh! And because we don't know anyone associated with the Padres or the few Padres blogs in existence, Doug and I hastily do a "Know Your Foe" about this year's San Diego squadron.  The Chroncast will return with a new episode on April 11th, and we'll shift to looking back at the week that was.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Doug is back! I give him an overview of everything he's missed, Giants-wise, over the past three weeks. And then we try to figure out exactly what the Giants' Spring Training *means* for the upcoming season and if it's time to start panicking. Sure, they're just Spring Training numbers... but what if they're not? In this week's "Know Your Foe" segment, we talk to Eric Stephen of SB Nation's Dodgers blog, True Blue LA, to get a better sense of the Giants' primary NL West foe. And then we spend a good chunk of time talking to the Giants' own Vice President of Brand Development and Digital Media, Bryan Srabian! He's kind enough to stop by and talk about what he does every day as well as the Giants' approach to social media. We'll be going dark for a couple of weeks, so this is our last Twitter Q&A and the game of the week. When we return, we'll be shifting the format to review the regular seasons games of the week. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a long overdue chat Sean catches up with Bryan Srabian, Digital Digital Media at the San Francisco Giants about his role at the Giants and how digital has changed over the years. Full show notes - https://sportsgeekhq.com/podcast/bryan-srabian-giants/

Is Instagram marketing on the radar for your brand’s social media strategy? Are you curious how top brands are using Instagram as part of their social media marketing strategy? This week on the Social Media Social Hour, I’m joined by Bryan Srabian of the San Francisco Giants to talk about how the San Francisco Giants […] The post Instagram Marketing: How The S.F. Giants Became Instagram All-Stars appeared first on Casual Fridays.

Bryan Srabian, San Francisco Giants’ Social Media Director is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes In addition to being the Giants Director of Social Media, Bryan is also an adjunct professor at the University of San Francisco in their sports masters program, focusing on... The post ISM Episode 8: Bryan Srabian, San Francisco Giants’ Social Media Director appeared first on RickMulready.com.

Bryan Srabian, San Francisco Giants’ Social Media Director is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes In addition to being the Giants Director of Social Media, Bryan is also an adjunct professor at the University of San Francisco in their sports masters program, focusing on […] The post ISM Episode 8: Bryan Srabian, San Francisco Giants’ Social Media Director appeared first on Rick Mulready.