Business Of Social

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The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. Host David Brickley owns STN Digital, a digital marketing firm that focuses on digital monetization and o…

David Brickley


    • May 21, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 43m AVG DURATION
    • 152 EPISODES

    Ivy Insights

    The Business Of Social podcast is a highly recommended listen for anyone interested in marketing and social media. Hosted by David Brickley, an expert in the field with real-life experiences, this podcast offers valuable insights and knowledge that are easily digestible and fun to listen to. One of the best aspects of this podcast is the meaningful conversations David leads with his guests, who bring a wealth of experience to the table. Each episode provides a new perspective from top minds in the industry, guaranteeing that listeners will learn something new every time they tune in. The content and format of the podcast are excellent, making it a must-listen for anyone interested in the field.

    The best aspect of The Business Of Social podcast is its abundance of knowledgeable guests who commentate on the ever-changing social and digital landscape. These guests provide amazing insights into marketing and social media, ensuring that listeners are kept up-to-date with the latest trends and strategies. Additionally, David's expertise shines through as he engages his guests in meaningful conversations that delve deep into their experiences and expertise. This combination of great content and engaging format makes this podcast a valuable resource for professionals in the industry.

    As for potential drawbacks, there doesn't seem to be any major negatives about The Business Of Social podcast. Some listeners might argue that there could be more variety in terms of guest selection or topics covered, but overall, these minor criticisms do not detract from the quality of this podcast.

    In conclusion, The Business Of Social podcast is an insightful and valuable resource for anyone interested in marketing and social media. David Brickley's expertise combined with his ability to lead meaningful conversations with experienced guests make this podcast a must-listen. Whether you're a seasoned professional or just starting out in the field, you'll find immense value in the knowledge and insights shared on this show. Highly recommended!



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    Latest episodes from Business Of Social

    12 Things I Learned Running A Business for 12 Years

    Play Episode Listen Later May 21, 2025 17:26


    12 years. 8 figures. Dozens of hires, pivots, wins, and mistakes. In this episode, David Brickley shares the 12 most valuable lessons he's learned after building STN Digital from a two-person startup to one of the top social-first agencies in sports and entertainment.

    LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why...

    Play Episode Listen Later May 14, 2025 9:24


    Let's be real: branded content usually doesn't go viral—especially when it's obviously an ad. But LeBron James just flipped the script.   In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA's 90M-follower collab couldn't compete.  

    How to Choose The Right Agency For Your Brand

    Play Episode Listen Later May 7, 2025 12:29


    Let's be honest: the word “agency” can be a major red flag in the marketing world. Missed deadlines. Cookie-cutter strategies. A “B team” handling your brand after the pitch. We've all heard the horror stories. But not all agencies are created equal. In this episode, David Brickley breaks down what separates the pretenders from the contenders and why a great agency partner can be your brand's secret weapon.

    The #1 Skill You Need to get Promoted and Raises ASAP

    Play Episode Listen Later May 1, 2025 8:38


    Stephen A. Smith. Joe Rogan. Alex Cooper. These aren't just media personalities—they're elite communicators earning nine-figure deals. But what do those contracts have to do with your career in marketing, social, or leadership? In this episode, David Brickley explores why communication is one of the most valuable professional skills—and how you can develop it to build trust, earn promotions, expand your network, and become a stronger leader.

    How to Guarantee Maximum Engagement of Your Most Viral Moments (A Step-by-Step Guide)

    Play Episode Listen Later Apr 24, 2025 30:56


    Going viral is great—but what you do after the moment is what really counts. In this episode, David Brickley and Jason Samuelson break down exactly how to remix viral content to squeeze every last bit of ROI out of it. From behind-the-scenes fan cams to nostalgic anniversary posts, they walk through real examples from brands like WWE, the Indiana Pacers, and the Indiana Fever to show how remixing is the ultimate content cheat code.  

    How to Measure Upper Funnel Marketing

    Play Episode Listen Later Apr 4, 2025 15:54


    How do you prove the value of social media when your content isn't tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions.  

    Launching a New Social Brand & Making $10,000 in 30 days

    Play Episode Listen Later Mar 21, 2025 22:01


    What does it take to launch a brand from zero—and make it look like it's been around for years? In this episode, David Brickley and producer Katie break down exactly how they built Stay Fit Social Destination (SFSD) from scratch in just 30 days, generating over 87,000 engagements, 1.8 million views, and $10,000 in ticket sales—all with zero paid ads.

    The #1 Mistake Speakers Make at Conferences (and How to Fix It)

    Play Episode Listen Later Feb 27, 2025 4:47


    If you're stepping on stage at a conference, there's one mistake that can make or break your session—and most speakers don't even realize they're making it. In this mini episode, David Brickley shares a hard truth: Your audience doesn't need your resume, they need your insights. Whether you're a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory.

    How Sports Fans Consume News in 2025

    Play Episode Listen Later Feb 20, 2025 8:17


    Luka Dončić to the Lakers?! One of the most shocking trades in NBA history just went down, and fans couldn't get enough of it. In this mini episode, David Brickley breaks down how he—and millions of other fans—consumed the news in real-time, revealing what this moment says about the future of sports media in 2025.

    Who Will Buy TikTok?

    Play Episode Listen Later Feb 14, 2025 10:47


    The TikTok saga continues—so who's actually going to buy it?

    amazon tiktok reach microsoft oracle stn digital david brickley
    Building Trust vs. Driving Revenue—Why You Need Both!

    Play Episode Listen Later Jan 30, 2025 14:28


    Is your marketing strategy too focused on instant ROI? David Brickley and Jason Samuelson explore the delicate balance between building trust and driving revenue—and why both are critical for long-term success.  

    Feeling ‘Cringy' About Posting? Here's Why You Should Hit Post Anyway

    Play Episode Listen Later Jan 16, 2025 6:19


    Feeling awkward about posting on LinkedIn or social media? You're not alone. In this mini-episode, David Brickley, CEO of STN Digital, breaks down the infamous “cringe factor” that holds so many of us back and explains why it's time to push through the hesitation. Learn how to:  ✅ Overcome the fear of judgment ✅ Establish yourself as a thought leader in your industry ✅ Share your insights with confidence Whether you're traveling, planning your New Year's resolutions, or just looking to level up your personal brand, this 10-minute conversation is packed with actionable advice to start 2025 strong.  

    The 8 Questions That Will Transform Your Social Media Strategy

    Play Episode Listen Later Jan 2, 2025 20:19


    Are you focusing on the wrong question? Instead of asking how often to post, ask: Who are you posting for? In this episode, David Brickley and Jason Samuelson dive into the eight critical questions every brand should ask to create an effective social media strategy: 1️⃣ Who is your ideal customer? 2️⃣ How can you grow your target audience? 3️⃣ Are your upper and lower funnel strategies aligned? 4️⃣ Is your content properly tagged for analysis? 5️⃣ What themes resonate most with your audience? 6️⃣ What can you learn from competitors' successful strategies? 7️⃣ Are you leveraging existing content effectively? 8️⃣ How are creators and influencers helping amplify your message? From understanding your audience to repurposing content and leveraging influencers, this episode is packed with insights to take your social strategy to the next level.

    The Ultimate Guide to Plan Your Most Successful Year Ever!

    Play Episode Listen Later Nov 20, 2024 24:02


    In this special edition of the Business of Social, David Brickley sits down with Aaron Kieth, CEO of Buildify Systems—a business education and coaching company that offers programs teaching business owners how to create thriving, financially consistent, and sustainable businesses. David and Aaron dive deep into actionable strategies for planning a successful year, covering everything from setting impactful goals to creating systems that drive both professional success and personal fulfillment. Whether you're a business owner, entrepreneur, or leader in the sports and entertainment industry, this episode will leave you inspired and equipped to crush your 2025 goals.  Snag the FREE Personal Goal Planning Template here:  https://www.stndigital.com/personal-goal-planning/  

    The Shocking NBA Team Dominating Social Media—Guess Who?

    Play Episode Listen Later Aug 30, 2024 33:50


    In this episode of Business of Social, David Brickley dives into the latest NBA social media performance analysis. Joined by STN Digital's Associate Director of Analytics, Jason Samuelsen, they explore how each NBA team ranks across various social media platforms. PLUS, get actionable tips to elevate your own social media strategy. Whether you're a basketball fan, social media strategist, or brand marketer, this episode is packed with must-know insights. Don't miss out!

    The #1 MLB Team on Social Media Is…

    Play Episode Listen Later Jun 11, 2024 26:25


    In this special edition of the Business of Social, David unpacks the MLB's social media performance. Joined by @stndigital's Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won't want to miss it!    Snag the FREE MLB Performance Report here: https://www.stndigital.com/mlb-social-report/    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital  

    The #1 NFL Team on Social Media Is…

    Play Episode Listen Later May 3, 2024 27:58


    In this special edition of the Business of Social, David unpacks the 2023-2024 NFL Season's social media performance. Joined by @stndigital's Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won't want to miss it!  Snag the FREE NFL Performance Report here: https://www.stndigital.com/nfl-social-report/    Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

    The Media Industry Has Changed Forever!

    Play Episode Listen Later Apr 17, 2024 33:27


    In this episode of the Business of Social, David dives deep into the rise of personal media sports brands. Assisted by our producer, Khala, David explores how these platforms have shifted consumer behavior. Additionally, he breaks down the success of Wrestlemania XL and the recent NCAA tournament. Tune in for essential insights into consumer-driven sports media brands!   Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

    Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films

    Play Episode Listen Later Mar 8, 2024 38:02


    In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world's largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you're looking to elevate your digital marketing game, make sure you turn in!

    Marketing Nails & Fails: What We Can Learn From Them

    Play Episode Listen Later Feb 14, 2024 31:49


    In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!   P/N: This episode was recorded on February 5, 2024.

    A Q&A Dive into Social Marketing's Best-Kept Secrets!

    Play Episode Listen Later Nov 15, 2023 20:01


    In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!

    Inside LA28's Marketing Strategy for the 2028 Olympics

    Play Episode Listen Later Sep 26, 2023 50:41


    In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!   Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

    TikTok, NFL Sunday Ticket, Nielsen x TNF, Coach Prime: The Digital Media Takeover

    Play Episode Listen Later Sep 20, 2023 15:58


    In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!   P/N: This episode was recorded on September 15, 2023.

    Threads, X, Barbie vs. Oppenheimer & Hollywood Strike: Unraveling the Drama

    Play Episode Listen Later Jul 28, 2023 29:29


    In this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you valuable insights into the ongoing drama. Stay tuned for all the juicy details and important context!   P/N: This episode was recorded on July 25, 2023.  

    6 Things You Need to Know About Meta's Threads

    Play Episode Listen Later Jul 13, 2023 11:08


    In this breaking news episode of the Business of Social, David gives a concise breakdown of the essential details you must grasp immediately regarding Threads, the latest social app making waves. Stay tuned as we unveil the top 6 must-know insights!   P/N: This episode was recorded on July 11, 2023.

    Entrepreneurial Tips from everbowl's CEO + Founder

    Play Episode Listen Later Jun 21, 2023 61:52


    In this episode of the Business of Social, David interviews Jeff Fenster, the Founder and CEO of everbowl, discussing the fascinating journey of everbowl, attracting A-list clients such as Drew Brees and Shaq. They also delve into the topic of authentic marketing and essential strategies for entrepreneurs and intrapreneurs. Moreover, Jeff unveils the inspiration behind his latest book, "Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success," emphasizing the significance of selfishness in every relationship. Tune in to gain valuable insights!   Watch on YouTube here

    The Road to Success: Civilized Cycles | Business of Social

    Play Episode Listen Later May 16, 2023 50:17


    On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth journey and touches on what ever entrepreneur's intuition is and the essential questions every marketer should be asking themselves.

    Inside WWE's Social Strategy

    Play Episode Listen Later May 3, 2023 59:01


    On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments. Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they explore the impact of new technologies on WWE's strategy, including the role of AI in enhancing the fan experience. If you're looking to maximize your understanding of social strategy, influencers, and AI in the context of one of the world's most beloved entertainment companies, this episode is a must-listen. Tune in now to hear the full conversation.

    7 Reasons You Need to Double-Down on Influencer Marketing in 2023

    Play Episode Listen Later Apr 19, 2023 46:29


    Get ready to elevate your brand to new heights in 2023 with the ultimate FREE guide to influencer marketing! Our webinar is packed with exclusive insights and proven strategies from the best in the business. If you are looking to unlock the full potential of influencer marketing and skyrocket your brand's growth, this FREE webinar is for you. Join our panel of industry experts as they reveal the top 7 reasons why influencer marketing is a game-changer, and share valuable tips on identifying the right influencers, building effective campaigns, and maximizing your ROI. Featuring Joey Kinsley (@SirYacht), the TikTok influencer who's taking the world by storm with his hilarious content, and our very own CEO and Owner of STN Digital David Brickley. As well as Liz Ninivaggi, the Senior Director of Media at STN Digital, and Brandon Goodreau, the Senior Influencer Marketing Manager at STN Digital. Take your brand to new heights and dominate the influencer marketing game in 2023!

    TikTok Ban: Should Brands be Worried?

    Play Episode Listen Later Mar 20, 2023 22:01


    In this Mini Episode episode of Business of Social, David delves into the latest updates on TikTok and its potential ban in the US, providing his expert opinion on what it might mean for brands. He also discusses the growth of YouTube Shorts and the exciting advancements in AI technology, which are revolutionizing the way we create and consume content. Furthermore, David explores the shift in the success metric for bands, highlighting the increasing importance of profitability over subscriber count. Stay ahead of the curve on all things TikTok, YouTube Shorts, and AI by tuning in to this episode.

    Top Marketing Minds Share Their Secrets

    Play Episode Listen Later Feb 24, 2023 30:19


    2022 Wrap Up! In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day Entertainment, Oakley, The Knot Worldwide, Cotopaxi, Kane Footwear, The Athletic, Clinch Golf, Wolf & Shepherd, Airtime, TelevisaUnivision, and Dapper Labs

    14 Proven Ways to Crush it on TikTok

    Play Episode Listen Later Feb 6, 2023 53:41


    TikTok is taking the world by storm and its impact on the sports and entertainment industry is undeniable. In this special episode of the Business of Social podcast, join David Brickley, Owner & CEO of STN Digital, as he brings together leaders from the industry to explore how brands can leverage the power of TikTok. This all-star lineup includes Kaitee Daley, Vice President of Social Media at ESPN, Tom Weingarten, Chief Growth Officer at Overtime, and Jason Samuelsen, Senior Analytics Lead at STN Digital. Don't miss this opportunity to learn from the experts and take your brand to the next level!

    Navigating Mental Health in the Workplace

    Play Episode Listen Later Oct 31, 2022 50:21


    In this episode, David Brickley is joined by Liz Beecroft LCSW & Psychotherapist at Mentlsesh, to discuss how to navigate mental health in the social media space and at work.

    Advice on DEI, Employee Empowerment, and Remote Leadership

    Play Episode Listen Later Oct 31, 2022 68:26


    In this episode, David Brickley is joined by Tina Sturdevant, Director Talent D&I at the Athletic, to discuss how managers can better support their employees' development and how companies can improve their D&I hiring and practices.

    How Kane Footwear and Clinch Golf Create Products to Solve Consumer Problems

    Play Episode Listen Later Oct 14, 2022 48:21


    In this episode, David Brickley is joined by Jason Delsoldato, Head of Product at Kane Footwear and Co-Founder of Clinch Golf, to discuss how to create and market products to help athletes and the average consumer alike. Along with how to lead and manage during busy seasons in life.

    How Microsoft Markets Direct To Consumer

    Play Episode Listen Later Aug 18, 2022 43:13


    In this episode, David Brickley is joined by Lance Trueb, Manager of Social and Earned Media at Microsoft, to discuss how Microsoft markets directly to its consumers.

    How to Monetize Your Social Audience in an Authentic Way

    Play Episode Listen Later Aug 9, 2022 41:05


    In this episode, David Brickley is joined by Leslie Koch, VP of Social Media at TelevisaUnivision. The two talk about the ways to authentically reach diverse audiences and leverage insights to guarantee social performance.

    How Overtime Reaches Over 50 Million Followers on Social

    Play Episode Listen Later Aug 5, 2022 47:09


    In this episode, David Brickley is joined by Tom Weingarten, Head of Social at Overtime, and the two talk about the ever-changing landscape of sports highlights, TikTok, and podcasts.

    How to Retain Superstar Employees and Stop the Burnout

    Play Episode Listen Later Jul 27, 2022 32:23


    In this episode, David Brickley is in Las Vegas at Hashtag Sports to talk about employee retention and the massive burnout we are seeing in sports. David is joined by Tatiana Holifield, VP of Digital/Social Content & Audience Engagement at Sirius XM + Pandora, and the two share their tips for retaining superstar employees.

    Marketing and Sales Tactics Working in the Footwear Industry

    Play Episode Listen Later Jun 22, 2022 35:28


    The new office or work-from-home casual footwear created by Wolf & Shepherd is changing the retail space. The shoes now worn by The Rock, Gronk, and Steve Nash to name a few have been able to adapt to the new work-from-home trend. CEO and Founder Justin Schneider joins us to talk about how they've been able to adapt to the pandemic and what marketing tactics they use to successfully share their products.

    How to lead in a time of uncertainty

    Play Episode Listen Later Jun 14, 2022 22:43


    On this mini-episode, David Brickley is joined by producer KG to talk about the current social landscape and how to work with a remote team in times of crisis.

    How the Knot Dominates the Wedding Market

    Play Episode Listen Later May 11, 2022 49:47


    With over 2.6 million weddings happening in 2022, VP of Global Consumer Marketing Kiara Kempski joins us to talk how the Knot is marketing to brides, grooms and vendors. While weddings are up 26% this year, we dive into how the Knot use influencers, TikTok and storytelling social pieces to help this next wave of wedding planners. Plus, how they add value to the consumer beyond the wedding weekend through The Bump for babies and raising children.

    How Oakley stays relevant and what tactics work to attract a younger consumer in 2022

    Play Episode Listen Later May 5, 2022 53:58


    Some of the brains behind Oakley, David Burkat, and Antonio Bonifacio talk about what they do to stay relevant in the apparel & sunglasses industry. We also dive deeper into how the brand is innovating over decades in the space and what tactics they are using now to successfully attract a younger consumer in 2022.

    The Business of NFT's with Dave Feldman

    Play Episode Listen Later Apr 26, 2022 52:49


    Curious about NFT's? David is joined by Dave Feldman, SVP of Marketing at Dapper Labs to talk about how NFT's are changing the sports industry. They discuss the rise of Dapper Labs and where they see the NFT space taking off, and key take aways from brands, athletes and other influencers who are capitalizing on NFT's.  Dapper Labs is a leader in the NFT market using the power of blockchain- based experiences and digital collectibles that are made for the consumer and ready for the real world. 

    Lessons in Leadership with Cotopaxi's Davis Smith

    Play Episode Listen Later Apr 11, 2022 60:18


    This episode is all about leadership! David is joined by the founder and CEO of Cotopaxi, Davis Smith. David and Davis dive into what it takes to run a company and how to be a team and brand leader. They discuss what leaders can do to inspire and strengthen their teams as well as how employees can speak to their CEOs and get time on their calendars. David and Davis also outline how someone just starting out can successfully grow their career.  Cotopaxi is a leading name in the outdoor and apparel space. They create products and experiences to help alleviate poverty, get more people to do good, and inspire adventure.

    How MIT Thinks About Social Media with Jenny Li Fowler

    Play Episode Listen Later Mar 28, 2022 39:03


    David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world.    In this episode, Jenny and David discuss how brands can find their voices, key social metrics we should all be paying attention to, and how to create a follower-driven mindset. Jenny also breaks down the article she wrote for Sprout Social, The 4 Types of Organic Social Content you Need to Drive Engagement.

    How Gen Z Is Studying Marketing in 2022 with Dr. Jen Osbon and Scott Cuppari

    Play Episode Listen Later Mar 14, 2022 38:54


    Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school. David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance of constant experimentation. Jen and Scott also touch on the balance of paid and organic social as well as how to grow authentic communities while selling products. Jen and Scott have incredible backgrounds and have worked as consultants and for major brands like Coke and UPS. -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

    How to Maximize Influencers with Zack Honarvar

    Play Episode Listen Later Feb 28, 2022 50:13


    David is joined by Zack Honarvar, founder and CEO of One Day Entertainment & Creator Now, to discuss the world of influencer marketing and how brands can maximize their strategies when working with athletes, creators, and entertainers. Whether you're an established brand or a start-up looking to get your name out there, Zack offers plenty of advice on influencer marketing and gives listeners a strategy on how to drive sale, market your brand and build a community. -- FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

    The Great Resignation, The Great Exhaustion with Tatiana Simonian

    Play Episode Listen Later Feb 18, 2022 65:30


    On this episode David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, “The Great Resignation, The Great Exhaustion.” Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime. Tatiana shares lessons from her past that all marketers can learn from, discusses marketing “silver bullets,” and shares why it's okay to fail and fail hard. - Link to Tatiana's article: https://medium.com/womentorship/the-great-exhaustion-c54cbf5750e4

    The Great Resignation, The Great Exhaustion with Tatiana Simonian

    Play Episode Listen Later Feb 15, 2022 70:53


    On this episode David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, "The Great Resignation, The Great Exhaustion." Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime. Tatiana shares lessons from her past that all marketers can learn from, discusses marketing "silver bullets," and shares why it's okay to fail and fail hard. - Link to Tatiana's article: https://medium.com/womentorship/the-great-exhaustion-c54cbf5750e4

    Is Spending $6 Million Dollars on a Super Bowl Ad Worth it?

    Play Episode Listen Later Feb 8, 2022 25:01


    On This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media? We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight. We also play a game of Super Bowl Commercial OR ________? Would you rather have a Super Bowl commercial or 4 Instagram posts from the Rock? How about 6.1 million paid clicks on Google search? David lists all of the ways you could spend $6 million dollars across the various social media platforms and we debate what path would be more effective.

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