Podcasts about dark social

In this episode of Mastering Modern Selling, Brandon Lee and Carson Heady host Chris Dunn, VP of Sales and Business Development at Blue Hive Exhibits. Chris shares his transformation from a passive LinkedIn user to a recognized expert in his field, illustrating the power of authenticity, consistency, and relationship-building in the modern sales landscape. This journey reveals key strategies for leveraging platforms like LinkedIn, adapting to market shifts, and fostering meaningful connections in a buyer-centric world.The Power of LinkedIn as a Relationship-Building ToolChris started leveraging LinkedIn during the pandemic when his traditional sales methods were disrupted. He transitioned from casual posting to sharing industry insights, personal stories, and authentic content. This approach helped him establish credibility and visibility in his network.Dark Social and Trust BuildingChris discussed the concept of “dark social,” referring to how interactions on social platforms often lead to offline conversions. Prospects often feel like they "know" you through your online presence before initiating conversations, reducing barriers to trust.Balancing Authenticity and ProfessionalismChris emphasized the importance of being authentic while maintaining professionalism on platforms like LinkedIn. Sharing personal stories, such as his morning walks with his dog, Barton, allowed him to humanize his brand and create relatable touchpoints with his audience.The Long Game in Modern SellingSuccess in modern sales requires a commitment to the long game. Instead of aggressive cold outreach, Chris focuses on nurturing relationships, offering value, and waiting for organic opportunities to emerge.Live Shows as a Trust-Building ToolChris emphasized the value of hosting live shows to establish authority and deepen connections. By sharing expertise in a conversational format and engaging with audiences in real-time, live shows humanize the sales process, build trust, and position sales professionals as approachable thought leaders. Results Through Reputation and ConsistencyChris highlighted that 20% of his sales quota has been directly influenced by his LinkedIn activity. Sharing visually engaging content from the trade show world and consistently engaging with his audience has led to meaningful business opportunities.Chris Dunn's story is a testament to the evolving nature of sales. His journey from “lurker” to LinkedIn influencer underscores the importance of authenticity, persistence, and a willingness to adapt. As Chris pointed out, modern selling is about playing the long game, building relationships, and creating a trusted presence in the digital sphere. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Megan Bowen, Refine Labs CEO, joins Evan Hughes and Steph Crugnola for the premiere episode of Stacking Growth: Called to Action. On this season of Stacking Growth, we're featuring marketing leaders who've been called to make a change, and inviting them to share their journey - the highs, the lows, and everything in between.  Megan reflects on the major shifts happening in B2B SaaS companies right now, having moved from the “Growth At All Costs” mindset into a “Profitable, Efficient Growth” mindset as well as the transition through buying Eras from Analog to Website to Dark Social, and now into AI.  She talks about how Change Management is necessary for companies to succeed in moving into the modern era of marketing, especially midmarket enterprise organizations that have been operating successfully for a long time in the Website era. She outlines the crucial steps for navigating change management effectively: assessing reality, updating brand positioning, and phasing into new digital strategies, and how Refine Labs excels at facilitating this process.  Megan shares the darkest moments along her journey, how she was able to push through to grow stronger, and a message of hope in embracing your humanity to find your marketing superpowers.  Episode topics: #marketing, #changemanagement, #demandgeneration, #AI, #B2BSaaS, #digitalmarketing __ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Megan Bowen Connect with the hosts: Evan Hughes Steph Crugnola

In this Sports Geek Throwback episode, Sean Callanan interviews Bryan Srabian from San Francisco Giants. They discussed metrics to measure engagement and Dark Social. Show notes - https://sportsgeekhq.com/metrics-for-engagement-and-dark-social-bryan-srabian

What's better than building a brand for your audience?  Building it with them.  From starting with 5 cashmere jumpers at a trade show to serving 150k+ brand fans & a cult following, Marielle Wyse has built her brand entirely through customer co-creation. This week on the podcast, Verity welcomes Marielle (Founder & Director @ WYSE London) for an entirely expert take on fostering Brand Advocacy. During lockdown, Marielle turned her living room into a creative studio – using Instagram Lives and raw, unscripted moments to meet her customers where they were. The result? A brand built on trust, dialogue, and joy; one that doesn't just sell clothes, but helps women rediscover their “fashion mojo”.  Tune in to hear her take on:  Two-Way Dialogues on Instagram: Marielle's Instagram Lives transform customers into collaborators. By inviting them to share what they truly want from the brand, whilst also connecting on causes that matter, WYSE fosters a sense of inclusion that feels real and relatable. Marielle's process is refreshingly simple; send a suitcase of clothes home, set up a rail, and let fun & engagement lead the way.  Dark Social as a Relationship Builder: By using DMs in personalised ways (forget mass replies & think voice notes from the Founder) and private polls to spark meaningful action, Marielle is building loyalty. While she no longer replies to every DM personally, her presence in the Comments and other touchpoints ensures her community feels seen and valued. These personal interactions, from bonding over TV shows to addressing individual feedback, strengthen customer relationships and quietly drive sales. Pivoting with Purpose & Imagination: Marielle doubles down on creativity to keep her Instagram strategy fresh and engaging. From testing new formats to embracing the charming chaos of themed Lives, her willingness to experiment kept her audience hooked. This imaginative approach, paired with a focus on listening closely to her customers, ensures she's always designing pieces her audience loves – never “clothes nobody wants to buy”. It's your guide to creating connection through care, relatability & getting creative.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Marielle: On WYSE London's Website On WYSE London's Instagram

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

Let's talk about the mysterious world of dark social—and no, it's not some secret, underground social network (though that sounds way cooler than it actually is). It's the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments. In this episode, I break down what dark social actually is, why it's on the rise (hello, Gen Z!), and how it might be affecting your social metrics. You might be getting more engagement than you think—just not where you can see it. And don't worry, I'll give you some practical tips to actually use this trend without pulling your hair out. Here's what's in this episode:  what the heck dark social even is (and why you've probably been a part of it) why your Instagram likes might be down, but that doesn't mean no one's watching how brands are leaning into dark social with private communities and message-based sharing practical tips to adapt your content strategy for this private-sharing era (without doing the most)   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/328

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing. Learn About... - What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies. - Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity. - Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers. - Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics. - The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences. Our Guest... Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends. We recorded this one LIVE - go HERE to see us on video. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

Wir fahren Hunderte von Marketing-Kampagnen für unsere Kunden im IT, Software und Consulting B2B. Und dabei schauen wir uns natürlich die direkt messbaren Ergebnisse, Cost per Click, Cost per Leads, Cost per Action und so weiter an. Aber: Es gibt noch einen super spannenden Effekt, den vielleicht sogar stärksten, der sich nicht direkt messen lässt: der sogenannte „Shadow Funnel“. Der „Dark Social”-Effekt. Was es damit auf sich hat und mit welchen 2 simplen und kostenfreien Tools du diesen Effekt für euch nutzen und sichtbar machen kannst, siehst du jetzt! Auf geht's!Praxis-Vorlagen zu B2B-Marketing bekommst du auf unserer Downloads-Seite:► https://xhauer.com/downloads-podcastErwähnte YouTube-Videos:Wie der „Mere-Exposure-Effekt“ euer Marketing auf 120 % katapultiert► https://youtu.be/6w0GWWEe_ls Irre LinkedIn Reichweite 2024: 5 Hacks, die du noch nicht kanntest [LEAK]► https://youtu.be/igr_n1sM63M Hosted on Acast. See acast.com/privacy for more information.

Invitée :  Laura Bokobza, Sparring partner de dirigeants  Au menu de cette conversation entre Laura et Mony : 00:00 Introduction 01:31 Qu'est-ce que le dark social ? 05:19 Les préconisations de Laura pour obtenir des prospects grâce au dark social 08:43 L'importance de communauté et du contenu comme leviers de communication 11:26 Quelques conseils concrets pour appliquer ces concepts 14:42 Les erreurs à éviter pour utiliser le dark social à bon escient  15:54 Des exemples de marques qui ont utilisé le dark social à leur avantage Références : LinkedIn de Laura : https://www.linkedin.com/in/laurabokobza/ Newsletter de Laura : https://lbkconsulting.fr/inspirer/ -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis spécialiste LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Join guest host Jackson Carpenter as he interviews Dorian Kendal, CMO of Netlify, in this episode of TOP CMO. With over 14 years of marketing experience, Dorian shares insights on leveraging webinars, the role of empathy in marketing, and the impact of "dark social" on building communities. Discover how to effectively reach enterprise companies, market to technical audiences, and utilize composable architecture in your digital strategy. Dorian also discusses the integration of AI in marketing workflows and the importance of understanding your audience's mindset. Tune in for practical advice and real-world experiences that can help you navigate the complexities of modern marketing.

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverReactions to our rebrandHow to nurture the 99% of website visitors that don't convertAdvice for shipping a new websiteDark social and why you need to make it part of your strategyPS. We'd love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Apollo.io. If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team's outbound emails. No email visibility means no meetings. This is the “silent nightmare” for marketers. You often don't even know this is happening. And the most common cause of it? It's actually an easy one to fix: you're not using the right tool. That's why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that's right, I said inbound emails too - you can see how Ashby does it on Apollo's site).Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Join us in this episode of Founder Talk as we sit down with Jason Vana, the founder of SHFT Agency and a renowned branding expert. Dive into the world of branding with Jason as he explains why creating a well-loved brand is crucial in today's competitive market. Episode Highlights: Jason shares his philosophy on the importance of building a well-loved and profitable brand. Unpacking common branding mistakes through a live website analysis. A deep dive into the concept of 'Dark Social' and its impact on branding strategies with examples from B2B companies Jason explains the essence of a brand according to branding legends and his personal experiences. How to determine where your brand should be to effectively connect with your target audience. Jason recounts the pivotal day he decided to go full-time with SHFT, revealing the personal challenges and triumphs along his entrepreneurial journey. Discussing the highs and lows of entrepreneurship and how personal setbacks can lead to professional breakthroughs. Jason doesn't just share insights from his professional journey; he also gets personal, reflecting on his early days, the decision to go full-time with his business, and the personal sacrifices that have shaped his entrepreneurial path. Whether you're a newer entrepreneur or a seasoned business owner, this episode offers valuable insights into making your brand not just recognizable but beloved by your customers. Follow Jason on LinkedIn https://www.linkedin.com/in/jasonvana/ Check out Jason's (SHFT) website https://shft.agency/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

The following episode is also available on YouTube: https://youtu.be/ISUTGqwZQOc Templates, procedures, and playbooks are all great. They help us to develop and maintain a consistent messaging strategy to prospective buyers.  But what happens when micromanage our sellers to follow them to the letter? Burnout. This week we are taking ideas and insights from Amy Hrehovick.  Amy has over 15 years of experience leading, training, and coaching sales teams in the technology sector. She has championed the movement from legacy sales tactics, opting for methods of prioritizing genuine connection, buyer-centric experiences, and stellar win rates.  She is also the host of the Revenue Real Hotline Podcast. In this episode, you'll learn: Why stripping creativity and autonomy out of the sales process will ruin your team. Why today's sales process isn't designed to serve the buyer. Why Demand Creation is different than Demand Fulfillment. Why if you wait until the buyer is in decision mode, you've waited too long. What is "Dark Social" -=+=--=+=--=+= 8 Fundamentals for Building a Scalable Sales Model - Free Whitepaper Many sales leaders claim they are eager to build a scalable sales model positioned for growth – a model that will allow them to ramp up revenue dramatically, without causing stress. Is that even possible? The answer is yes... if you have the right processes in place. How do you make sure that happens? Here are eight ideas we are sharing with our clients. Download the free whitepaper at fullfunnelfreedom.com/scale Resources: Hidden Potential: The Science of Achieving Greater Things - by Adam Grant The Revenue Real Hotline Podcast   Full Funnel Freedom https://fullfunnelfreedom.com Sandler on Instagram https://www.instagram.com/sandler_yyc/  Sandler in Calgary - www.hamish.sandler.com/howtosandler Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/ Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com    

Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding presence on LinkedIn offers invaluable insights into how a meticulously honed personal brand can sky-rocket one's professional journey. If you've ever wondered how to pivot your passion into a blooming career, Sarah's experiences serve as an inspiring blueprint for success.Prepare to get a grip on the discipline required to transform a social media profile into a beacon of professional triumph.  Sarah shares her thesis that a six-month, laser-focused immersion into a single platform can transform your personal brand. Our dialogue explores the oft-overlooked strategy of 'Dark Social'—the key to a regimented social media routine that eliminates procrastination and embeds content creation into your daily hustle. 

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social. See the video on our ⁠YouTube channel

Episode 1092 : Youpi, c'est lundi et les plateformes font leur révolution ! On vous fait un petit récap des nouveautés et ça tient en 20 minutes !Instagram teste une option de preview de feedAllez, avouons ! On a en à tous déjà rêvé. Une option qui te permet de projeter la gueule de ta grille avant publication directement au coeur d'Instagram.L'objectif, c'est de vous permettre de voir à quoi ressembleront vos publications sur votre grille de profil avant de les publier Pourquoi et bien pour faire beau et pour s'assurer que chaque mise à jour s'intègre dans votre esthétique globale Instagram.Et voilà, on y est : Facebook teste la génération de texte de statut via l'IADepuis Quelque jours, certains utilisateurs de Facebook ont pu voir un nouvelle suggestion débouler. Une fonctionnalité permettant de rédiger ses textes de statuts avec un assistant IA.Ca devait arriver.Comment ça marche ? Et bien je vais écrire ma première intention de post et Facebook va me proposer 3 autres angles plus développés. L'IA de Facebook est aussi en capacité d'analyser l'image et de me proposer un texte de statut s'y reportant.—Meta va désormais étiqueter les posts réalisés avec de l'IAOn le sait les IA génératives évoluent aujourd'hui en pleine zone grise. Il y a des zones de flous majeures en ce qui concerne les droits d'auteur mais aussi des risques de quiproquo majeures à l'heure où les plateformes sociales combattent corps et âme les fake news.Il y a quelques jours nous recevions ici au micro du Super Daily un art director spécialisé en IA. IfOnly. Et bien il s'est fait couper son compte Instagram pendant une semaine suite à une série de visuels représentant de façon surréaliste un Paris rempli de montagnes de bottes de foin. —L'annonce de ce nouvel outil, coïncide habilement avec l'acceptation de l'IA Act par les 27 pays membres de l'UE.Il s'agit de la toute première réglementation d'envergure sur l'IA dans le monde. L'IA Act exige notamment que les entreprises fournissent un résumé des données utilisées pour l'entraînement des modèles.Et… que tout usage de l'intelligence artificielle dans la création d'une œuvre soit signalé.Snapchat continue sa croissanceSnapchat continue de grossir et atteint les 750M d'utilisateurs Actifs mensuellement + 50 millionsAprès avoir encaissée mauvaises performances sur les recettes t4 2023 et perdu quelques actionnaires en vol, snapchat a voulu rassurer avec une note positive.Le nombre d'utilisateurs actifs mensuels a bondi de + 50Millions en 2023 passant de 700M à 750 MillionsTiktok SubspaceAlors que la force grandissante du Dark Social réduit petit à petit les engagements conversationnels « on post « TikTok bosse sur une nouvelle fonctionnalité qui pourrait favoriser l'interaction sur les live Cette fonctionnalité baptisée Sub Space a vocation à tenir 2 promesses.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Christopher Rack as he unveils the reality concealed within the realm of dark social.

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Dark Social's False Attribution to 'Direct' Traffic (00:40) Misclassification of social referral traffic as direct traffic (01:38) Explanation of dark social and its attribution challenges (02:03) Increasing privacy concerns and its effect on tracking web traffic (02:54) Shift towards traditional marketing models and multitouch attribution (03:45) Strategies to capture qualitative data and attribute leads (04:17) Importance of investing in brand recall studies (04:23) Difficulty in analyzing data with Google Analytics (05:23) Use of custom reports and daily dashboards for analytics (05:46) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode:Rand Fishkin Blog Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Dark Social's False Attribution to 'Direct' Traffic (00:40) Misclassification of social referral traffic as direct traffic (01:38) Explanation of dark social and its attribution challenges (02:03) Increasing privacy concerns and its effect on tracking web traffic (02:54) Shift towards traditional marketing models and multitouch attribution (03:45) Strategies to capture qualitative data and attribute leads (04:17) Importance of investing in brand recall studies (04:23) Difficulty in analyzing data with Google Analytics (05:23) Use of custom reports and daily dashboards for analytics (05:46) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Rand Fishkin Blog Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover:- How Chili Piper drives awareness through Slack communities: examples of dark social programs- How to measure the success of your dark social & community engagement strategy- How to define engaged accounts and proceed with nurturing and activationOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogArthur Castillo: https://www.linkedin.com/in/arthur-castillo/

Askip, c'est désormais dans les stories et les DM que ça se passe !Après avoir écouté l'interview du patron d'Instagram, Adam Mosseri, dans le podcast de 20VC d'Harry Stebbings, on peut pratiquement tiré la conclusion suivante : c'est désormais dans les stories et les DM que tout se joue quand on est sur Instagram. Adam Mosseri précise que les stories et les mp sont tout en haut de la roadmapLa première grosse news, c'est que tous les développeurs et product designers d'Instagram sont actuellement focus sur les stories et les MP. C'est l'axe de développement prioritaire de la plateforme pour les prochains mois.-La raison est simple…Les ados et jeunes adultes ont une consommation accrue de Dm et de StoriesLes plus jeunes utilisateurs d'Instagram passent aujourd'hui plus de temps dans les Dm. Viennent ensuite le stories et loin derrière le feed. Pour Mosseri le partage de contenu personnel et authentique s'est aussi déplacé du feed vers les stories et les DM. —Le one to one et le one to new sont hausse dans les usagesLes usages des internautes ont changé.Enfin, beaucoup consacrent plus de temps à communiquer avec une personne ou un groupe de personnes qu'avec tous ses « amis » du réseau. C'est la raison pour laquelle le partage « one to one » ou « one to few » ne cesse d'augmenter.—Plus globalement le dark social un point de focus majeur pour MetaLe concept de « Dark Social » fait référence aux partages « invisibles » qui ont lieu sur des canaux tels que les applications de messagerie, mais aussi que les emails et les textos.Ça représente combien le Dark Social ?D'après une étude réalisée par la plateforme de publicité programmatique RadiumOne (Etude de 2016), 84 % des partages que font les consommateurs se font maintenant sur des canaux sociaux privés comme les e-mails et les messageries instantanées.Meta l'a bien senti et investi massivement sur ses outils de messagerieWhatsApp évidemment et donc Instagram direct message.... Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Chris sat down with Clark Barron for the very first episode of the Demand Gen Therapy Podcast! They discuss the concept of the Dark Funnel and Dark Social in B2B marketing, and Chris emphasizes the need for companies to shift their operating models and align marketing and sales strategies with revenue team KPIs. He also highlights the importance of primary market research and standardized data models in making data-driven decisions. Key Takeaways: -Dark Social refers to the channels and platforms where B2B buyers research and make purchasing decisions that are not tracked by traditional attribution software. -The Dark Funnel is focused on using account-level intent data to capture existing market demand. -Companies need to shift their operating models and align marketing and sales strategies with revenue team KPIs. -Primary market research and standardized data models are essential for making data-driven decisions in B2B marketing. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.

Chris was invited onto the Nex6 Project, hosted by John Ghiorso, to discuss Dark Social and Demand Generation in the context of B2B marketing. Chris emphasizes the need for a holistic revenue team approach, breaking down demand generation into three core categories: creating demand, capturing demand, and converting demand. He highlights the underappreciation of these concepts in B2B marketing and the flawed measurement models used by companies. Chris also emphasizes the importance of understanding customers deeply and leveraging platforms like LinkedIn and Facebook for effective marketing. He challenges traditional marketing practices and encourages companies to think differently to drive better results. Key Takeaways: -Demand generation should be viewed as a holistic revenue team approach, focusing on creating, capturing, and converting demand. -Dark social, including platforms like LinkedIn and Facebook, is an underappreciated channel in B2B marketing. -Companies should shift their budget allocation to focus more on digital marketing, including Facebook and Instagram ads. -Personal brands are often more effective than corporate brands in driving engagement on social media platforms. -Thought leadership strategies should involve subject matter experts who provide objective insights and help customers across their entire job spectrum. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Chris joined Paul Banks, host of the Javelin Journeys podcast, to chat about the importance of understanding dark social and its impact on marketing strategies. He emphasizes that while it may be challenging to track dark social activities, it is crucial for businesses to recognize its significance in the decision-making process of potential customers. By understanding how customers access information and make purchasing decisions, businesses can leverage dark social to their advantage and gain a competitive edge. Chris also highlights the need for smaller businesses to prioritize marketing as much as product development and sales. By recognizing marketing as a primary growth lever, businesses can make strategic decisions based on data and customer insights. This shift in mindset can lead to more effective marketing strategies and overall business success. Key Takeaways: -Dark social, which includes private messaging and direct peer interactions, plays a significant role in the decision-making process of potential customers. -Businesses should prioritize marketing as much as product development and sales to drive growth and make data-driven strategic decisions. -The metrics and attribution systems used in marketing should be reevaluated to align with the changing landscape of customer behavior and preferences. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can't. On this episode of How It's Done: Shining a light on Dark Social Why Dark Social is ruining your online attribution Expert tips on how to make Dark Social work for you How traditional attribution is losing you money Erica Freckelton's superpower Follow ⁠fuoco on LinkedIn⁠ or find Erica on ⁠LinkedIn⁠.

Season 2 kicks off with an amazing social selling 2.0 case study featuring Lauren Marturano and Flora Muglia from Zinnia. In this episode we will discover how Lauren and Flora have leveraged "dark social" and social selling tactics to grow their early stage startup and why social selling is critical to their sales and marketing playbook. 4:30- Flora's Background 9:38- Dark Social13:26- Consumption of Social Media 17:04- The harder I work, the luckier I get22:34- Creating content and SEO29:28- Different implementations 32:54- Ask the right questions 37:10- Different types of content 39:08- Flora's company44:18- Wrapping upSubscribe to the audio podcast on your favorite channel: https://socialselling2.0.buzzsprout.com/shareFollow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/Join us in our FREE social selling community:  https://socialsellinghq.com1

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely industry observations.  First, he dives into a Split the Funnel epiphany he recently had that should help companies get a more holistic view of their entire business, not just how low intent and declared intent leads are performing. He suggests building out views of up to seven different sources, and running a split the funnel analysis on each pipeline source. Even if some programs don't traditionally fall under the marketing umbrella, converging these processes could create a better big picture view of what's working. Then, he previews the conversation to be released next week with Meghan Keaney Anderson about the impact of AI on the future of marketing. He explains the way that search will be evolving into a chat-based process, and how utilizing brand awareness and Dark Social will become crucial as non branded SEO becomes more competitive than ever. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Bea Amaro es Head of Marketing en Conekta empresa mexicana con el propósito de crear una economía digital inclusiva que beneficie a todas las personas que la usan y operando para grandes empresas como Google, Uber, Meta y hasta Netflix.Con Bea hablamos sobre la importancia de comprender cómo funciona el dark social en estrategias B2B: una tendencia que nos ayuda a entender de dónde vienen los leads que no podemos medir porque desconocemos su origen.Además en este capítulo encontrarás temas relacionados a lanzamiento de productos, economía digital, estrategias comunicacionales, campañas B2B, ecommerce y mucho más.Accede a CMO LATAM TOOLKIT, una página con recursos pensados para que conozcas las nuevas tendencias del marketing y lleves tus campañas al siguiente nivel.Entra a https://naranjamedia.co/cmo-latam-toolkit/ y prepárate para transformar tu estrategia en una experiencia inigualable.

In this episode of The Power Producers Podcast, David Carothers and guest co-host Abe Gibson interview Chris Walker, CEO of Refine Labs. Chris discusses how Refine Labs helps companies to execute marketing strategies to start generating revenue, and the importance of digital marketing in today's business landscape. Episode Highlights: Chris explains how he recognized the unique marketing approach he had created and decided to start helping companies at scale through Refine Labs. (2:48) Chris discusses how each platform has a moment in time when it offers the most upside for content marketing. (7:50) Chris mentions that users' expectations for content consumption and execution will need to rise as AI grows and content availability increases. (15:13) Chris explains that effectively marketing your product or service requires dividing your target market into two categories: those actively looking to buy and those not. (20:18) Chris mentions that there are moments of arbitrage and low barriers to entry in crypto, where people can create cheap, high-quality assets. (36:47) Chris discusses the scale and impact of word-of-mouth marketing in today's digital landscape. (39:05) Chris shares his insight on the importance of collecting direct feedback from customers to understand what marketing strategies are truly effective. (44:31) Chris mentions which type of accounts see the most success with growth with Refine Labs. (48:39) Chris believes that in business, it's crucial to align expectations with actual practice and work to achieve success. (53:36) Tweetable Quotes: “It's true that you can put content on any platform, but it's undeniable that each platform has a moment in time, where there's significantly more upside than any other place on the internet.” - Chris Walker “As AI continues to grow and content availability, free content availability goes up people's bar for the content that they believe, consume, and execute against needs to go way up, or you're going to potentially be taking a lot of bad advice.” - Chris Walker “We typically find the most success with growth, what most people would consider mid-market segment or enterprise segment companies. So that could be somewhere between 300 employees and above. We work with companies like IBM and Teradata, so it's not like there are companies that are too big or too complex for us. But we also have a ton of success with what will be called single product, single market or platform software.” - Chris Walker Resources Mentioned: Chris Walker LinkedIn Refine Labs Abe Gibson David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers and guest co-host Abe Gibson interview Chris Walker, CEO of Refine Labs. Chris discusses how Refine Labs helps companies to execute marketing strategies to start generating revenue, and the importance of digital marketing in today's business landscape. Episode Highlights: Chris explains how he recognized the unique marketing approach he had created and decided to start helping companies at scale through Refine Labs. (2:48) Chris discusses how each platform has a moment in time when it offers the most upside for content marketing. (7:50) Chris mentions that users' expectations for content consumption and execution will need to rise as AI grows and content availability increases. (15:13) Chris explains that effectively marketing your product or service requires dividing your target market into two categories: those actively looking to buy and those not. (20:18) Chris mentions that there are moments of arbitrage and low barriers to entry in crypto, where people can create cheap, high-quality assets. (36:47) Chris discusses the scale and impact of word-of-mouth marketing in today's digital landscape. (39:05) Chris shares his insight on the importance of collecting direct feedback from customers to understand what marketing strategies are truly effective. (44:31) Chris mentions which type of accounts see the most success with growth with Refine Labs. (48:39) Chris believes that in business, it's crucial to align expectations with actual practice and work to achieve success. (53:36) Tweetable Quotes: “It's true that you can put content on any platform, but it's undeniable that each platform has a moment in time, where there's significantly more upside than any other place on the internet.” - Chris Walker “As AI continues to grow and content availability, free content availability goes up people's bar for the content that they believe, consume, and execute against needs to go way up, or you're going to potentially be taking a lot of bad advice.” - Chris Walker “We typically find the most success with growth, what most people would consider mid-market segment or enterprise segment companies. So that could be somewhere between 300 employees and above. We work with companies like IBM and Teradata, so it's not like there are companies that are too big or too complex for us. But we also have a ton of success with what will be called single product, single market or platform software.” - Chris Walker Resources Mentioned: Chris Walker LinkedIn Refine Labs Abe Gibson David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode, Arthur Castillo and Tom Hunt share field marketing secrets. Learn about dark social, peer-to-peer events, content capture, revenue tracking, employee retention and product expansion.

Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit.  Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ from other agencies, and digs into the concepts of Revenue R&D and Dark Social. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Attending a trade show can be a great way to get more eyes on your business, but what if a booth isn't in your budget? How can you still make an impact and get your information out there? In this mini-episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), is back to share his experience at Dreamforce 2022. When faced with the event's high booth prices, Chili Piper decided to find a new way to make their presence felt. By coming together with other companies and communities, they were able to put on the Dreamforce Press Club Party, an event that left people more interested in all the event had to offer. In this episode, you'll learn: The strength of community collaboration How Chili Piper made the most of the hand they were dealt at Dreamforce

At a trade show, a lot of time and effort goes into making sure your booth can make a strong impact in a matter of moments. It's important to connect with your audience, providing them both information and an experience. But what can you do to take it a step further? How can you leap beyond the 10x10 booth? In this episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), joins the show to share his insights on taking the guest experience to the next level at trade shows. Arthur describes the “deposit versus withdrawal mindset.” He explains that it's important to make sure you're “depositing” something to everyone that visits your booth. Give them more than the “withdrawal” of information from your demo. You'll also discover how booking a demo with someone on the spot can go a long way towards continuing interaction post-event. And by implementing a hybrid aspect to your booth through video content, you can widen that reach even further. In this episode, you'll learn: The importance of standing out from the rest of the “noise” at an event How knowing the event's audience can inform how you operate your booth How to break through the “solicitation stigma”

“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share' button.” Chris was invited onto the Winning the Challenger Sale Podcast to chat about the power and evolution of word-of-mouth into Dark Social, and trends he has observed in modern buyers and successful company strategies. He also covers the value of product-led growth, and segmenting and executing sales process based on buyer intent Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

This week's episode features a keynote speech by Sidney Waterfall, Senior Vice President of Growth at Refine Labs. She presented at the Full Funnel Summit on How to Measure Demand for the Entire Funnel.  She explains why it's time for measurement to change, gives an overview of key terms including Dark Social, Pipe Framework, and Hybrid Attribution before presenting actionable steps for setting up your own Framework. Sidney approaches the topic from a philosophical and data-backed perspective, digging into the root cause of measurement issues and how to improve results in a practical and meaningful way.

Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share' button.On this episode of Winning the Challenger Sale, we speak with Chris Walker, CEO of Refine Labs, who, as a pioneer of dark social, explains just how far a single share can go. Modern buyers want to make their own decisions and look for recommendations from trusted sources — we dive into just how you can leverage that to maximize your reach and growth.Join us as we discuss:How dark social's scale far outweighs word-of-mouthThe undeniable value of product-led growthSegmenting and executing your sales process based on buyer intent

Chris was asked to speak with a group of thought leaders as they invest their time in growth. They kick off the conversation by discussing dark social and the fundamental differences between Dark Social and Dark Funnel. Chris dispels myths about certain industries being “different” in the way their buyers cling to traditional ways of buying, then questions roll in about Account Based Marketing, finding an Evangelist outside your organization, scrutinizing the effectiveness of booths at events, and more! If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.  Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares seven proven LinkedIn Dark Social strategies that will help you win new business and boost growth in the industry.The strategies include developing a strong company culture, adopting the right mindset, tracking and measuring your efforts, encouraging and enabling your team, incorporating gamification, effectively marketing and hiring talent, and being led by strong leadership.Javier dives deep into each strategy, sharing practical tips and real-world examples that you can use to take your LinkedIn presence to the next level. By implementing these proven strategies, you can increase your visibility, grow your network, and win new business on the world's largest professional networking platform.If you're ready to take your Facility and Property Management business to the next level on LinkedIn, this episode is a must-listen. Don't miss out on these valuable insights and practical tips that can help you achieve success and drive growth in the industry.

This Live Better Sell Better Podcast episode throws back to our conversation with Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper. Before tackling outbound prospecting, make sure that your inbound process is done.Arthur shares his experience in transitioning from sales to marketing and optimizing both the inbound and outbound channels efficiently altogether. He also gives insight into what a sales rep can learn from the marketing perspective and vice versa.HIGHLIGHT QUOTESUnderstand how you can get someone into your sales funnel as quickly as possible - Arthur: "They know they're not buying the best product, it's just 'Hey, who can solve my problem in the quickest way possible at a fair price?' They're really looking to solve that problem and move on."Utilize the right resources to establish credibility - Arthur: "If a buyer can learn from one of their peers over a sales rep, they have way more credibility than a sales rep ever would. Partly because as a sales rep, you've probably never have done the job or you probably have never used the service that you're about to sell." You can find out more about Arthur in the links below:LinkedIn: https://www.linkedin.com/in/arthur-castillo/Live Better. Sell Better. is sponsored by our proud partner:Vidyard | vidyard.com

In episode #2387, Neil and Eric share what they think about ‘Dark Social'. Even if you haven't heard of the term ‘dark social', you're still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!TIME-STAMPED SHOW NOTES: [00:20] Today's topic: What We Think About 'Dark Social'. [00:38] The definition of dark social. [01:04] How dark social makes tracking more challenging on social media. [01:23] Why dark social is only going to become more pervasive. [02:51] How to adapt to dark social and stricter privacy laws. [05:05] That's it for today! Don't forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2387, Neil and Eric share what they think about ‘Dark Social'. Even if you haven't heard of the term ‘dark social', you're still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: What We Think About 'Dark Social'. [00:38] The definition of dark social. [01:04] How dark social makes tracking more challenging on social media. [01:23] Why dark social is only going to become more pervasive. [02:51] How to adapt to dark social and stricter privacy laws. [05:05] That's it for today! Don't forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us on The Dark Side of Marketing as we delve into the world of demand generation and dark social, two marketing tactics that are trending in the digital world. Our expert guests, Patrick and Vanessa Zangardi of Zangardi Studios, share their insights and experiences with these indirect marketing strategies that focus on offering valuable content to drive long-term demand. They explain the difference between lead generation and demand generation, and how to create valuable native content for various social media platforms to reach your target audience. Learn about the impact of video content on these strategies, and how to create a smart marketing strategy that drives business growth. Tune in to this informative podcast to gain valuable knowledge about the dark side of marketing.   Links from the Episode: Zangardi Studio - https://zangardi.com/ Vanessa Zangardi - https://www.linkedin.com/in/vanessazangardi/ Patrick Zangardi - https://www.linkedin.com/in/patrickzangardi/ To watch the video version of the podcast or send us your questions, visit https://flexmediacle.com/watchtime

Many companies view field and event marketing as the same thing. And if you're a field marketer, sometimes you have to figure out how your role fits into the larger picture.In this episode of The Anonymous Marketer, Nick Bennett and guest Arthur Castillo (Head of Dark Social & Evangelism at Chili Piper) tackle questions from the community and discuss the primary differences between a field marketing lead and a manager. After pinpointing the difference between a lead and a manager, they also touch upon the importance of in-person events in 2023. Arthur shares how he approaches live events at Chili Piper and highlights what his team has learned from creating content at major tradeshows.Special thanks to our sponsors:HockeystackAllego

Chris was invited onto the Performance Media Podcast, hosted by Pablo Ruiz, to discuss the present and future of B2B marketing. He shares insights into Dark Social, damming demand, creating category, Revenue R&D, and more! If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here! Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

VIRTUAL SHIFT, CONTENT-LED GROWTH, DARK SOCIAL. WELCOME TO THE NEW NORMAL!Collin talks about 3 things in this episode, 1.) How people coped with the shift to virtual selling, 2.) The stats he learned in embarking on content-led growth, and 3.) Dark facts about dark social. Tune in today and discover more in this latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSThe virtual shift in the pandemicSelling in unfamiliar territorySelling through contentDark social is a real thing“A big percentage of salespeople don't post content, and then the interesting thing is, there's even a large percentage of salespeople that post content that's not relevant at all.” - Collin with a dose of sales content statistics Connect with Bradley and learn more about what he's been working on!About BradleyThe Employee Advocacy and Influence PodcastAbout DSMN8DSMN8.comConnect with Collin and find out what's new in Sales Transformation and other things he's up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET'S TALK.

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They've done detailed research into the type of technology customers are using, the top problems they're struggling with, as well as how to solve these problems. Tuning in you'll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker. [00:21] Introducing Chris Walker, CEO of Refine Labs. [01:02] An overview of Refine Labs and the new product they're launching called The Vault. [02:49] The concept of Dark Social and what it means for businesses. [04:40] Multi-touch attribution and why it's not as innovative and robust as some businesses think. [05:33] Understanding the distinction between creating demand and capturing demand. [07:35] How to create demand during an economic slowdown. [09:50] Chris's approach to creating content.  [13:13] How to use virtual live events in a simplified marketing stack. [15:37] The value of consistency when creating content and writing your own copy. [17:58] Why filming live content has been so effective for Chris. [18:36] Why Chris recommends narrowing your focus as a marketer.  [20:19] How Chris's content team is structured. [22:31] Why Chris describes Refine Labs as an experimentation lab, rather than an agency. [26:02] Why agencies are so effective as a launchpad business. [27:43] Examples of the excellent companies that have financed Refine Labs.  [29:38] Chris answers our rapid-fire questions. [31:34] Learn where you can find Chris online. [31:58] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [31:58] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:   Chris Walker on LinkedIn Refine Labs The Vault Waitlist CapChase Pipe Timia Capital   Mastery   State of Demand Gen Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu