Podcasts about Rounding

Unearth the secrets of YouTube monetization and growth in our conversation with YouTube creator Aprilynne Alter. Prepare to be enlightened as Aprilynne reveals her journey, from retaking control of her editing process to experimenting with an array of content styles and formats. We dive into her daring exploration of NFTs and the groundbreaking transformation that led her to focus her content on educating others about YouTube.We'll take you on a journey through the strategies that make YouTube an effective distribution platform. From carefully curating topics, titles, and thumbnails to creating your own monetizing product, we discuss the art of packaging videos for optimal appeal. Gain insights from Aprilynne's experience as she transitioned from producing multiple average-quality videos to focusing on crafting one high-quality video per week. We talk about the striking balance between content quality and quantity, and the crucial role of consistency for content creators.Rounding up, we explore the vital aspects of mental health and productivity in the life of a creator. Aprilynne candidly shares her personal experience of moving to San Francisco, and how it impacted her productivity and overall well-being. We highlight the importance of creating an ideal workspace to foster creativity. Aprilynne gives us a glimpse of her creative space, her morning routine, and how an inspiring city view plays a role in maintaining her creativity. It's an engaging and insightful episode packed with practical tips and lessons from Aprilynne's journey as a YouTube creator. Don't miss it!Aprilynne on YouTube: https://www.youtube.com/@AprilynneAlterAprilynne on Twitter: https://twitter.com/AprilynneAlter00:00:00 YouTube Editing and Experimentation Insights00:13:32 Understanding YouTube Monetization and Content Strategy00:26:45 Navigating Titles and Thumbnails on YouTube00:38:58 Finding the Balance00:49:39 Creating a Productive and Creative WorkspaceThe blog post: https://thebootstrappedfounder.com/aprilynne-alter-behind-the-scenes-of-a-successful-youtuber/ The podcast episode: https://share.transistor.fm/s/55e1e979The video: https://youtu.be/wFJEQKvaXRcYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com

We're BACK...and just a little bit on one so we had to let off some steam. Just when we thought we had an enlightening discussion lined up with a recovery center's CEO, the interview took an unexpected turn. This episode takes you behind the scenes of our most contentious interview yet, revealing the power dynamics at play and the lessons we learned about advocating for ourselves. We pull back the curtain on a conversation that reminded us, in real-time, why it's so important to stand our ground, especially when it comes to discussing topics as vital as substance abuse, mental health, and trauma.Our journey didn't stop there as we moved from one hot-button issue to another – the misunderstood use of psychedelics in recovery. There was a controversial spotlight on the use of psychedelics and the life-altering impact they had on Leah's husband's recovery journey. Rounding off this episode, we steer the conversation towards the value of curiosity over judgment. Drawing on our own experiences, we stress the importance of understanding different treatment options and the perils of inadequate guidance in their use. We end by reinforcing the pivotal role of personal research, maintaining curiosity, and most importantly, advocating for oneself. So, join us as we unpack the layers of a challenging interview, controversial recovery methods, and the evolving landscape of psychedelics in addiction treatment.Psychedelic Water Our favorite non-alcoholic drink! Psychedelic Water is a mood-boosting fusion of kava, damiana, aMicrodosify 10% OFF our trusted microdose supply! Microdosify is committed to offering a premium organic prod Support the showOur Website:https://linktr.ee/seeyouontheothersidepodcast

In a hair-raising chat with Ryan Margolin, the dynamic CEO of Professional Hair Lab, we unwrap the story of a family that turned a personal crisis into a business opportunity. Born out of concern for his mother's exposure to harmful chemicals, this company is now a beacon of safety in the hair products industry. Hear the inside scoop from Ryan himself on how the business skyrocketed, tripling its revenue in just a year and a half, all thanks to his leadership formula - a clear mission, a keen eye on margins, and a team that shares your dream.As Ryan talks us through the journey of morphing Professional Hair Lab from a modest venture to an eight-figure behemoth, you'll be intrigued. He emphasizes the crucial role of personal development, systems, and leadership in scaling a business. Listen to Ryan's take on the importance of company culture and operating procedures while he candidly shares the sacrifices required to ascend the ladder of business success. We delve into the nitty-gritty of strategic decision-making - when to bootstrap and accept bank money, providing food for thought for any entrepreneur looking to scale.Rounding off our conversation, Ryan offers his unique perspectives on market trends and strategies in the hair industry. According to him, keeping a pulse on what the market wants, staying innovative, and offering simplistic solutions is the name of the game. He underlines the power of effective communication channels in gaining traction and ensuring customer satisfaction. Filled with wisdom and insights from a true industry leader, this episode is a must-listen for anyone looking to navigate the turbulent waters of the business world successfully. Tune in and be inspired by Ryan's remarkable journey.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Have you ever walked into work to find HR at your desk, and wondered if it's time to update your resume? We've been there too. Welcome back to another episode with your hosts, Bruce and Clark, where we dissect the corporate world and offer survival tips for navigating office politics. We start off with the often intimidating arrival of Human Resources in the workplace, and why it might be a cue for you to polish up your CV. Moving on to the early stages of your career, we share insights on how to embrace challenging work to turbocharge your skills. Instead of seeing learning as a grueling process, we encourage you to view it as an opportunity to better yourself. Remember, a job that tests your abilities while aligning with your values is worth its weight in gold. And when it comes to interpersonal dynamics in the office, understanding motivations and mastering the art of 'agreeing to disagree' are key tools for success.Rounding off our discussion, we delve into personal expression and social media usage in the corporate sphere. We can't stress enough - if a post could raise eyebrows, it's probably best kept private. It's about maintaining professionalism while being authentic. We'll also explore how to balance power structures in a way that fosters respect for all. So tune in as we navigate the choppy waters of the corporate world together, reminding you at every step that being true to yourself is the ultimate power move.Support the showUseful LinksVisit our website to contact us and submit topicsJoin the conversation on the Corporate Fam DiscordFollow us on LinkedInGet some Corporate Strategy MerchElevator Music by Julian Avila Promoted by MrSnoozeDon't forget ⭐⭐⭐⭐⭐ it helps!

After a successful first stint in management at Banbury, Andy Whing flew the nest in the summer and ended up with some old friends close to home at Solihull Moors. The only unbeaten side in the top of non league this season, 10 games in, they sit second and whilst realistic, Whing seems relaxed and confident they are ready to continue the same form for the rest of the season. Another busy week of non league cup football. The FA Trophy and FA Vase reach the second qualifying round this weekend. We speak to one of non league's longest serving managers. Vill Powell is in his seventh season as gaffer at Brighouse Town and a former FA Trophy winner as a player he knows the magic of the competition as his club prepares for a home time against fellow Step 4 opposition.  Helping with the insight of the 340 odd clubs in this weekend's FA Vase second qualifying round Phil Annets is back again this time with his @favasefactfile hat on. Rounding it all up Jon Couch Executive Editor at the Non League Paper, with the news of the week from the world of non league and a heads-up on the issues to be covered in this week's Non League Paper.

Ian and David welcome co-writer director Linh Tran and Executive Producer James Choi for a discussion about the making of Tran's feature-length film debut, Waiting for the Light to Change!The movie takes place in the early spring of 2021 at a Michigan lake house, where several friends have gathered for a weeklong getaway. Amy (Jin Park) and Kim (Joyce Ha) are lifelong best friends whose relationship has taken a downward turn since Kim began dating Jay (Sam Straley), a guy that Amy has a significant crush on–and who is also staying at the house. Rounding out the group are Lin (Qun Chi), Kim's cousin who's visiting from China, and Alex (Erik Barrientos), who's got a thing for Amy.In this wide-ranging interview, Linh talks about gearing up to make an entirely different film for DePaul University's School of Dramatic Arts indie program--and then pivoting to make a very personal story when the COVID-19 pandemic changed the world's plans.She also talks about the meaning of directorial style, and the whirlwind of finishing her first movie, showing it in festivals, and eventually winning Slamdance's 2023 Narrative Feature Award.Plus: James talks about redefining the meaning of independent film and the greatest hurdle aspiring filmmakers face in an ever-shifting landscape of bloated budgets, striking Hollywood creatives, and the specter of Artificial Intelligence!Waiting for the Light to Change will be available on DVD in North America and On Demand starting October 20th. But if you're in Chicago this weekend, you can catch special screenings at the Gene Siskel Film Center--with Linh Tran in person! Tickets and more info linked below.Show LinksWatch the Waiting for the Light to Change trailer.Starting tonight: Catch Waiting for the Light to Change at Chicago's Gene Siskel Film Center, with Linh Tran in person for select post-screening Q&A's!And make plans to catch Linh's new short film, "Video Funeral", at this year's Chicago International Film Festival!Follow Linh's filmmaking journey on her website and on Instagram: Keep up with James on Instagram.And read David Fowlie's film criticism at Keeping it Reel.Subscribe to, like, and comment on the Kicking the Seat YouTube channel!

Rounding off the star-studded cast of lovely guests hosts is the wonderful Ali! We check in with Candice of Radio One in Ōtepoti through the magic of the SRN Breakfast Buffet. On Travelling Tunes with Dr Kirsten Zemke, we explore songs that incorporate narration. Graeme Jefferies is in the studio chatting about recent albums, upcoming shows and his 100-year-old-marxophone. Whakarongo mai nei!

The Padres have won seven straight games. The Padres are still mathematically alive for a playoff spot with nine games left to play. The Padres are finally doing what we waited for them to do all year. The Padres are ... what?Too late?Still alive?Incredibly frustrating?Rounding into form?Beating up on bad teams?Winning at the right time?Doomed due to bad chemistry?Figuring how to coexist?The tough part here is literally all of those things could be right. The OnFriar Podcast tries to figure out where to find the truth. NBC 7's Derek Togerson and Todd Strain look at the recent hot streak from two extreme points of view and meet in the middle to try and determine just what's realistically possible for the rest of the season. On Friar is available on YouTube! Watch new episodes here.To join the conversation, tweet your Padres or San Diego sports thoughts and questions to Darnay (@DarnayTripp), Derek (@DerekNBCSD) and Todd (@TODDSTRAINNBCSD).Catch NBC 7's Padres analysis and more San Diego sports coverage at NBC7.com/SportsWrap. SportsWrap's weekly TV show airs Sunday night on NBC 7 San Diego at 11:35pm.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered about the intersection of Congress dress codes, reality TV, and societal expectations? That's precisely the eclectic mix we're toying with in our latest podcast episode. We're kicking things off with a spirited discussion on the changing norms in Congress dress codes and the expected evolution of reality TV post-SAG strike. Join us as we question whether these shifts are a sign of progress or a symptom of a deeper societal issue.As we tread further into this episode, we question some age-old adages that our parents passed down to us like 'you can be anything you want to be.' We evaluate the stark contrast between our dreams and reality, and mull over the challenges we perceive in inspiring the next generation. Amidst all the serious talk, we lighten the mood with a review of the L'India Negre a delightful red wine from Spain, and share our thoughts on 'Fourth Wing the Empyrean,' an enthralling tale of fantasy, magic, and dragons.Rounding off this episode, we have our podcast rotation review featuring the emotionally raw 'Broad Ideas with Rachel Bilson' and the intriguing 'Podcrushed.' Let's listen in as Katie Stevens addresses postpartum depression and identity loss in the entertainment industry. We also have a fun time discussing Matthew McConaughey's guest appearance on Podcrushed. It's all about sharing, learning, and growing so tune in and get ready for an insightful rollercoaster ride.

Ever found yourself wondering what it takes to go from a corporate career on Wall Street to owning a successful million-dollar business? Join us in this fascinating episode as we chat with Emily Grey, a professional speaker, small business coach, and the founder of The Flourish Market. Emily unravels her incredible journey, from scaling the corporate ladder to plunging headfirst into the thrilling world of entrepreneurship. She breaks down her transition, sharing invaluable lessons learned along the way, including understanding your market and the art of pricing your products.In our discussion, Emily highlights the mental battle that often accompanies entrepreneurship and shares her arsenal of tactics she used to manage her mental health. Get a glimpse into her passion for paddle boarding, her knack for crafting killer cocktails, and the joys of traveling with her wife. Emily emphasizes the importance of self-care to fend off burnout and dishes on how to overcome that pesky inner monologue. We also delve into the importance of rest and self-compassion, reminding all entrepreneurs that it's okay to take a breather and recharge.Rounding off our conversation, Emily introduces her wholesale course, a game-changer for those seeking to take their business to the next level. She touches on the significance of unstructured creative time and how it can positively impact your business. Offering an economic perspective, Emily discusses how independent retailers are making their mark in the current economy, despite the looming presence of retail giants. Plus, you'll hear amazing stories from people who've taken Emily's course and the impressive things they've achieved. Tune in for this riveting episode packed with nuggets of wisdom you won't want to miss!Learn more about Emily Grey through her website and Instagram and learn more about her wholesaling podcast workshop here.  Support the show

Harshil Parikh is a seasoned security leader with experience building security and compliance functions from the ground up. He notably built the security and compliance team at Medallia from scratch and led it through several transitions. He is also a conference speaker, and, most recently, he co-founded Tromzo. Harshil shares insights about AppSec, running a startup, selling effectively, and provides justification for his mantra, "Context is king." Harshil underscores the importance of understanding context in security, emphasizing that it's the bedrock for making informed decisions. He also brings to light the significance of data-driven metrics in application security.Harshil champions the cause of enhancing the developer experience in application security. He posits that security professionals should be more than just watchdogs; they should be enablers, aiding developers in making the right security decisions. This involves equipping developers with the necessary tools and knowledge and providing them with the relevant context to understand the bigger picture. Harshil's insights into the trend of developer autonomy, especially in modern companies, are particularly enlightening. He discusses how developers today often take ownership beyond just coding, emphasizing the need for security guardrails to guide them.Rounding off the episode, Harshil touches upon the challenges of scaling application security programs in organizations. His main message resonates powerfully: the role of security professionals extends beyond mere problem detection. It's about risk management, improving developer experiences, and navigating the complex labyrinths of organizational hierarchies. This episode is a treasure trove of insights for anyone keen on understanding the nuances of application security in today's dynamic tech landscape.Recommended Reading:The Metrics Manifesto by Richard Seiersen. https://www.wiley.com/en-us/The+Metrics+Manifesto%3A+Confronting+Security+with+Data-p-9781119515418FOLLOW OUR SOCIAL MEDIA: ➜Twitter: @AppSecPodcast➜LinkedIn: The Application Security Podcast➜YouTube: https://www.youtube.com/@ApplicationSecurityPodcast Thanks for Listening! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Have you ever wondered about the hidden layers of healthcare costs? Today, we bring you insights from an eye-opening conversation with Dr. Keith Smith, co-founder of the Surgery Center of Oklahoma. Dr. Smith shares his personal journey of navigating the healthcare industry, and the shocking discovery that hospitals were not always the best advocates for patients or surgeons. He and his colleague dared to change this by establishing their own facility, a radical move that influenced the Trump Executive Order Mandating Price Transparency.We're also discussing the rising trend of self-funded healthcare plans and why employers are looking for alternatives to traditional ones. Imagine a zero-deductible and zero-copay approach to healthcare; it's happening, and it's giving companies a competitive advantage in the labor market. But it's not all smooth sailing; there are important regulations to consider like CAA notifications and ERISA. Plus, we highlight why quality assurance remains crucial when choosing healthcare facilities.Rounding off, we question traditional quality metrics and argue for the value of price transparency in measuring the quality of care. We draw on insights from Marty McCary's book Unaccountable to challenge the reliability of existing quality metrics. Finally, Dr. Smith shares his thoughts on the future of healthcare and the ongoing need for more transparency and patient advocacy. So, sit back and join us for a compelling discussion filled with revelations about the evolving healthcare industry.

All of us are familiar with the feeling of being stressed, or the results of accumulating stress in the body, but, how many of us actually know the mechanics of this process?We know we can feel frustrated, annoyed, angry, fearful, sad, anxious, and so on, but where do these feelings come from, and why do we all react differently to them?Thom takes a deep dive into the subject today, looking at the mechanics of stress, how we feel it, where it goes, what happens when we have too much of it, and, most importantly, what we can do to remove it.Episode Highlights:[00:45] The Nature of Stress[02:39] Adaptation Energy[05:33] Depeleting the Adaptation Energy Account[07:34] Stress Response: Fight or Flight[10:08] Effects of Stress on Skin[11:48] Hydration and Stress[13:20] Digestive System and Stress Effects[14:43] Tunnel Vision[16:23] Dramatic Reactions[17:30] The Memory of Stress Reactions[19:55] Universality of Stress Reactivity[21:39] Accumulation of Stress Memories[23:24] Stored Stress and Faded Memories[24:51] The Meditator's Advantage: Stay/Play Response[27:03] The Silence of Bliss[29:13] Body's Adaptation to the Mind[31:34] Past Stress and Present Beingness[33:44] Un-Stressing and Detoxification through Meditation[36:01] Dissolving Stress During Vedic Meditation[38:04] The Impact of Regular Vedic Meditation[40:46] Factors Affecting the Dissolution of Stress[42:45] Rounding in Vedic Meditation Retreats[45:34] Getting Stressed Is Not Bad, But Staying Stressed Is[47:37] Turiya - The Fourth State of Consciousness[49:42] Systematic Accumulation of Stress in Today's WorldUseful Linksinfo@thomknoles.com https://thomknoles.com/https://www.instagram.com/thethomknoleshttps://www.facebook.com/thethomknoleshttps://www.youtube.com/c/thomknoleshttps://thomknoles.com/ask-thom-anything/

The Wanda Age Group World Championships have never been hosted on a non-majors course before… Enter: The Sydney Marathon.   As the budding race hopes to become the 7th Major, we hear from the marvellous Wayne Larden on what it's like to be Race Director of a course with such potential.   Elsewhere, we touch on Berlin's stellar lineups, a mad Mexico City race with thousands of DQs, and why housework is as dangerous as any high intensity sport…   In this episode of Marathon Talk: 0:00 - Martin & Deena return to cover a surprise visit to A&E, a thrilling road bike race, and racing children 9:50 - Rounding up the marathon world's top stories, from a Mexico City marathon fraught with cheaters, to the anticipation building for Sydney & Berlin this month 21:10 - Sydney Marathon's Race Director, Wayne Larden, shares the race's fascinating journey to hosting the Age Group World Championships, and its hopes to become the 7th Major   Marathon Talk is proudly powered by Abbott World Marathon Majors, who create, build and support opportunities for all to discover the power of the marathon community. Learn more at https://www.worldmarathonmajors.com/  

It's the Second Qualifying Round of the FA Cup with the National League South and National League North clubs joining the competition and those who have got the competition to this stage are beginning to dream of some proper giantkillings. We kick it all off with the man in the know, FA Cup statistician extraordinaire Phil Annets with his @FACupFactfile hat on joins Tim Fuell to give some insight into the 160 clubs in 80 ties this weekend. Then we head down to the south west again. A bit further than last week's show, this time the most westerly side in the top four steps of the National League system. A club on the rise not only on the field but also off it. Leading the way in building online followings and communities supporting a club that now boasts an international fan base for what is truly a village side, but a lovely village at that. Jake Ash is the manager at Mousehole AFc and as it turns out he is as big a fan of this show as we are of his work and those around him at the club. Mousehole are unbeaten this season, joint top scorers in the competition and whilst they host higher level opposition in the FA Cup this weekend there's little doubt there's a respectful belief that their unbeaten record and FA Cup journey aren't about to come to an end just yet. Rounding it all up Matt Badcock Editor at Large at the Non League Paper with a few reception issues but hopefully not impacting too heavily on his insight into the big news across the pyramid this week and the issues to be covered in this week's Non League Paper.

Alan Ohnsman, Senior Editor, Forbes joined Grayson Brulte on The Road to Autonomy podcast to discuss Gatik and the road to profitable autonomy. The conversation begins with Alan and Grayson discussing AB 316 — the future of autonomous trucking in California. The State wants to support the tech and get it out there, and sees the benefits of that. But at the same time you have active opposition from a very powerful labor group that represents a lot of truckers in the State of California. – Alan OhnsmanThe conversation expands from policy to the future of AI and Gatik, a middle-mile autonomous trucking start-up that is on the road to profitable autonomy. Gatik is a company that did not raise billions of dollars, and Gatik did not come out of the gate saying were going to use autonomy for everything. We are going to do robotaxi, we are going to do trucking, we are going to do food deliveries, you name it, we are going to do it. They focused on one thing — middle-mile delivery from a distribution center to a large retail store, that's it. Nothing else. – Alan OhnsmanCompared to their peers that have raised billions in capital, Gatik has raised a mere modest $120 million. To achieve their goals, the company does not need billions as they are highly disciplined when it comes to operating the business. For every contract that Gatik signs with a customer, each vehicle that goes into service is contractually guaranteed revenue of $200,000 per year. For every 100 vehicles the company puts into service, the company will generate $20 million in yearly revenue. At this time, Gatik currently has 50 vehicles in service, generating $10 million in yearly revenue. Gatik is forecasting that the company could potentially be profitable within as little as two to three years (2025-2026). As the company ramps up towards profitability, they are going to gradually start expanding to highway driving in addition to city streets. Their goal is to overtime, they will move into highway trucking. They will move into Class-8 trucking, they will move into other types of delivery services that they are not doing now, and it's going to be this gradual evolution of the business. All of it is premised on the fact that it has to a revenue generator. – Alan OhnsmanLooking to the future, Gatik will not explore a potential IPO until the company is profitable on a GAAP basis. Rounding out the conversation, Grayson and Alan discuss the autonomous trucking industry as a whole and the Waymo Via shutdown. Wrapping up the conversation, Grayson and Alan discuss licensing and the future of Zoox.Chapters:0:00 The Road to Autonomy Index0:56 The Road to Autonomy Introduction 1:23 AB 316 and Autonomous Trucks in California 6:01 AI and the Push Back from Unions 10:39 Gatik and The Road to Profitable Autonomy42:58 Licensing the Waymo Driver 45:16 Future of Zoox?50:10 Future of Autonomy Recorded on Monday, August 28, 2023--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles and logistics. The company has three businesses: The Road to Autonomy Indices, with Standard and Poor's Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy Podcast and The Road to Autonomy's This Week In The Index; and The Road to Autonomy Research and Consulting Services.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're privileged to have an enlightening and engaging conversation with the one and only Kevin King. Before Amazon FBA and E-commerce, Kevin takes us back to his early days as a collector of sports cards, which eventually transformed into a lucrative venture during his college years. In a unique twist to the collectibles market, Kevin began featuring pretty girls on baseball cards. A fascinating story that takes us back to that era and Kevin's unique business strategy ties into the Amazon-selling industry today. Get ready to take notes as Kevin King, opens his treasure trove of Amazon seller hacks and wisdom from his vast experience in the business world. From unveiling the concept of intuitive eating that helped him lose a remarkable 70 pounds without dieting, to sharing insightful hacks, strategies, and resources for Amazon sellers, Kevin covers it all. He even takes us behind the scenes of his recently launched an Amazon newsletter and its intriguing and engaging content. Gear up as we switch gears to advanced Amazon seller strategies and explore the unfair advantages and perks you can get by being a Helium 10 Elite member! As we dive further into the conversation, you'll hear tales of success from Elite members and how their monthly training and networking calls help them gain insights from some of the top Amazon and Walmart in the space. Rounding off the episode, we anticipate the forthcoming Billion Dollar Seller Summit and the Level Up event. So, whether you're an aspiring entrepreneur, an established business owner, or simply someone with a penchant for compelling stories, this episode is guaranteed to leave you inspired and filled with actionable advice. Don't miss out! In episode 491 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Kevin King's Amazon Seller Hacks and Journey 03:59 - Collectible Baseball Cards and Strip Clubs  10:16 - Kevin's Weight Loss Journey and Health Tips 24:05 - A Different Amazon Newsletter 27:40 - Increasing Engagement Through Opt-in System  40:00 - Benefits of Joining the Helium 10 Elite Program  42:52 - Catch The Next Billion Dollar Seller Summit 48:30 - 60-Second Tip: Automated Tool for Boosting Amazon Sales  ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton Kevin King is back on the podcast and, in addition to some cool seller hacks that he always has for us, he's gonna talk about a whole variety of topics like how he used to be a collectible card Manufacture and how he's lost 70 pounds in the last couple of years without even dieting. How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or Maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the elite program might be for you. For more information on Helium 10 elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic Conversation about serious strategies for serious sellers of any level in the e-commerce world, and we've got the most serious sellers of them all, Kevin King, back on the show. Kevin, how's it going? Kevin King It's going. I don't know if I'm serious, though I'm more a I'm a seller, but I'm, yes. Bradley Sutton Some people might say you know as like they read my news I would say what is serious, like how serious is this guy? Yeah, yeah, the newsletter. We're gonna talk about that you know. There's definitely been some some things that people are saying that this isn't, this can't be serious, but we'll get it. We'll get into that. Kevin King A little bit depends on the total point of view, what you see, what's coming, yeah, oh my goodness, I can't wait, I want to talk right off the bat though, before I forget. Bradley Sutton You know, I don't think we've talked about this on the podcast before, or maybe you've alluded to it. I've heard you talk about it, but I've never actually dug deep like right now. Hold on, let me just pull something from my back wall here. I just hit it behind. I was sorting some some baseball cards and I'm actually flying to Japan on my own time personal time off and I'm setting up at a card show over there because my dad's had a business there. But I've heard you mentioned before that that you've dabbled in in the old days, in the, in the like sports cards or comics or what was it exactly in that industry. Kevin King Yes, I as a child back in the 80s, 70s and 80s, I collected the basketball cards, back when the I think it was tops they were big, they're like four, four by six size or something like that very Huge, and I collect I don't know. So I don't know when I started second, third grade. So I'm like that and I collected those, collected baseball cards, collected football cards and I was big into them and then I just kind of I grew out of it. I guess maybe I don't know, sophomore year, high school or something, just that was a little kid stuff threw everything in a box or actually put everything in a. I think I was going to throw it away. My mom's like no, no, no, no, don't throw all that stuff away. So she's threw it into about my mom's a hoarder anyway, but she threw it into a box. And then my senior year of high school, like seven years late, sorry, of college, like seven years later, yeah, I was like I damn, I need some money, man, I need a, I need a little extra cash. I was like what, how can I make some cash? I was like, wait a second. My mom, I think baseball cards now people are actually starting to pay real money for these things. I might actually have, you know, some crazy rookie card for Roger Clemens or something, I don't know. I called her up. You still got that box of stuff I was going to throw away. She's like, yeah, I was like I'm coming up to see you, um, you know, from mother's day or something, I'm gonna grab it from you. So I grabbed it and I went on and I sold to Sold a bunch of those. I had some rare stuff in there, made thousands of dollars just taking them into a hobby shop, you know, a comic book store or whatever, and trading them in. And you got some extra beer, money and cash that I needed when I was, you know, not doing so well, when I was 21, 22 and so that evolved, though into time and, uh, the earth was. When was this? Like 92, 93, so about three years after college, um, I was doing stuff, mark and I, you know, mark, from billion dollar stars on, we were doing, um, I'd started a magazine, uh, that dealt with strip clubs, actually, and it wasn't. There's no nudity or anything. This is the business side of it. It was, you know the business side of it. And and doing that, these, for some reason baseball cards have become hot to put strippers on. So it was everything from you know the cabaret, royal and Dallas to the dollhouse in Orlando, to playboy magazine was doing it, penthouse, all the anybody you know bikini, hawaiian, tropic bikini girls were doing it. It became a thing to put Put pretty girls on on baseball cards and these were being sold through traditional comic stars. This wasn't like in the adult shops and like the on the other side of the internet. These were like. Diamond comics was a big distributor back then in capital city comics Too, huge distributors that distributed all the comic book stores. You know they will have big boost at comic con in san diego. Um, they would put these things out and you will put them in packs. It became a huge, freaking business. Bradley Sutton We're selling cases of these and that's one of my first so you were the, you were the one who made them, or you were we made. I was one of the. Kevin King I was both. I was one of the companies, I was making them. Um, originally we had deals because I knew some of these club owners. So they're like yeah, do go ahead and do ours. You know that's good promotion for us and we'll do it. So I was doing them, I go to them. We would either shoot it or they give us stuff that we would. Actually I would design it. What's the back of the cards have? you know, in baseball cars I would have the stats and he had had susie, susie smith, stage name, candy, candy dropper, whatever, uh, five, six, 34, 24, 34, um, originally from san diego, likes men with uh, a short hair or whatever, um, you know, it would be something like that and I was like I need a better way to actually sell these. So a lot of people it goes back to what we do today. They're putting insert, insert cards, you know, register your warranty or get on our, join our vip club or something as one of the like the 11th card in a pack of 10, and they were sending it into the company stew physical mail. There's no internet back then and these companies were not doing anything. They're like the, the business cards in a fishbowl at the gym. You know, they just accumulate. And so I called up all these companies so what are you doing with your, with your, uh, your inserts? And I got there sitting there, said send it to me, I'll get them all typed in. I hired some company in Jamaica that would type these in for Four cents a piece or something, some crazy load number ended up building a mailing list of like 13 000 people off of this that had filled up for like a hundred different companies that were doing this and then as part of the deal I said well, I want to be able to you, I'll send you the list. I knew these guys wouldn't do anything with it most of them and I want to be able to have the right to mail it and I'm going to buy your cards from you wholesale and I'm going to create a catalog, a glossy color catalog that was sent in the mail, and Send these out and sell mine and yours. That became a huge freaking business that blew up and, um that we were able to ride that wave, uh, for quite some time and we were doing all kinds of really cool. Sometimes I have to show you. If I would know and you're gonna talk about this, I could have showed you some here but we did 24 karat gold signatures, like an ink with 20 raised 24 karat gold. We did and put them in like those, those crystal cases with screws on all sides. I mean this was like Serious, serious stuff. Bradley Sutton I mean people ahead of the time, because that, that's like what the industry has moved to is like these, you know, like one of ones, and like, hey, this is a uh, you know there's only 10 that have this signature. And now there's these companies that have them, where they actually come out Like every single one, like national treasures and stuff, where every single you know card in the set it comes in like this case, and it's all encapsulated in these plastic or these, these hard holders, and You're like doing this stuff. Yeah, it's 25 years before we were doing stuff for puzzles. Kevin King So at the back of the card we might do a set of, a subset of nine, so maybe this sets a hundred, but nine of them on the back is a puzzle piece. So you had to collect all nine, flip the cards over and put them in the right order to get another picture as a, you know, as a puzzle piece, like like a tic-tac-toe board. But you put them on the right order it makes another picture. Uh, we, yeah, we're doing all kind and but because of the nature of the products we were, basically I was limited in my marketing, and so it's where I cut my teeth, because I had to get super creative and super innovative on marketing. Because you know, you weren't allowed to. You know, if there was a facebook back there wasn't facebook back then, but there was they would not allow you to advertise it. So it caused us to be very creative in the way we did marketing. Um, we did a huge events. You talking about going to japan at the block blotch Blotch not beloggio, that's vegas, but the Belaj hotel in west hollywood on the sunset strip over there by the viper room and maybe some different name now, but there's a fancy hotel. In 1997 we brought in a bunch of the models Put out a thing and said you know, it's 500 bucks to come, and we had all these guys come like 300 guys, 400 guys, come to get, stand in line, get autographs from the girls on their cards, on 8 by 10s, and we did a party afterwards. It was it was different world. Bradley Sutton Interesting. Well, hey guys, you heard it first. Kevin King I never talked about it. It's not okay. Bradley Sutton I guess, heard, like you know Briefly, you're into collectible cards, you know, and I was like you know what? That's kind of up my alley. Let me ask him about that. So you heard it first here. Now, guys. Kevin King We had binders, you know, with the sleeves, and you put special, special binders. You would collect and, yeah, it was like it was full on full on Wow, interesting, interesting stuff. Bradley Sutton So, guys, we're doing this podcast a little bit differently. I'm doing everything backwards. You know, Kevin is known for his strategies and and Amazon. You know seller hacks and stuff like that. Well, we'll definitely get to that, but instead of doing at the beginning, we're gonna do that towards the end. If you guys have been listening to this podcast for a while, I've actually, you know, usually at the end of podcast, start asking people about their health regimen and diets and exercise and things like that, because 2023 is my year of health, where I'm asking, talking to guests. But we're gonna, we're gonna flip the script a little bit. Say to the end for the Amazon strategy. Now, Kevin, you yourself, wait, wait, can you look to your left really quick? Look to the side, Kevin. Where'd you go? Kevin? Where, oh? You disappear. You're so skinny now. You just disappeared when you, when you turn to the side there. How much weight have you lost this year? Kevin King I Don't know what the number is this year but in the last couple years about 70, 70, some odd pounds. I still got a ways. Still got a ways to go. But I'm probably another 50 or 60 and I'll be happy, but that'll probably take. Bradley Sutton That's impressive. Take me a few more years. Once you, I've noticed, you know, once you hit 40. It's like hard to lose weight, so you hit a number like that. That's pretty impressive. So let's talk about that a little bit. You know I Mean are. What are you doing? You're not, you know, starving yourself. You told me that before. It's not about, it's not about like starving yourself or necessarily counting calories or or working out seven hours a day or anything like that. But but how have you been able to, to steadily get to that when you're at now? Kevin King I've been. I've had an issue with my weight all my life. I've been up and down all my life and sometimes it's gotten a lot worse than what it what it is now. You know, right now about 260. I've been as high as like 360 in the past. In high school I was right around 200 when I most of my weight gain started when I left the house to go to college, to start drinking beer, eating pizza and just kind of kind of put it on and Didn't really care Too much. But then it, you know, as you age and I've been lucky, knock on wood, that I haven't had a lot of issues, not other than a type 2 diabetes, but no high blood pressure, no high cholesterol, none of that kind of stuff that you would expect. I've been pretty good shape, even though been a bigger, bigger guy comparatively, and but I got to a point where it's actually my, my ex-wife, her. She always used to say if you can't take care of yourself, how can you take care of me? Which was a good little slogan and it's true, and so that kind of motivated me a little bit to To kind of in. So I tried every diet in the book. You know, everything from carnivore diet to Atkins diet, to Weight Watchers, to. Bradley Sutton Manny, get you on that carnivore at one point. Yeah, they're all stupid, he's, I know he's big on that. Kevin King Every one of those diets is stupid. I'm sorry if someone's out there's listening and thinks they're great. They're stupid. Every single one they do. They work, yes, they work short term. But how many times have you done the carnivore and you're right back to where you started it. But the key and I kind of learned this from my dad in a way, because he lost a lot of weight and kept it off for like 50 years he's skinny, I mean, he's like 130 pounds or something, but it's mindset, it's psychology. Eating is psychology. It's the people that you look at, all the people that go when they work out. They go when they work out and work their ass off and what they do after that. They go get a Starbucks and they just undo the entire workout. They just did by getting Starbucks with all the cream and all the whatever in it. I'm not coffee drinkers, I don't know all the terminology, but and they just completely undo it. But they feel good about themselves. I worked out and I had a supposedly a good coffee. It you've got to be conscious of what's in your mouth. So my, my ex-wife had found this woman. She's from Venezuela originally. She was listening to these, this podcast in Spanish, and she was a guest and she's talking about something called intuitive eating. You can look at, you can Google it. Google it intuitive eating. And she was talking about how this works. And so my wife At the time was like, let me, I want to do this. And so she called her up, started doing like launch. This woman lives in Miami doing long-distance consultations. And Then she said, Kevin, I think you'll really like her, she's really really good, you should try it. So, and to during COVID 20, was it? I'm into 2020 on Christmas time, 2020. I had my first call with her and started really in January 2021 and what she does is she doesn't believe in diets and she's like the head of the gastric that people of Miami I don't know what the damn thing is called, but something Uh, but she's like the top person of it, gmm. She's skinny, she's a Attractive you know, vince, a willing girl, but she's headed. This whole thing and her whole thing is, is intuitive eating. It's the psychology of eating. It's not about, you know, weight losses is about 80% what you put in your mouth and 20% everything else, and being conscious of what you eat, and so it. She's like Kevin promised me, you'll never go on another diet in your life. It's like done check mark. She's like if and if you get bad. If you get bad, if you go off rails on something Like you know, you go out and you you eat a gallon of ice cream one night because you're depressed or something. Don't think, well, shoot, I just ruined everything. I'm working at Might as well, eat another one the next day and I'll start a diet on Monday. Everybody always starts a diet on Monday or the first of the month. Okay on, on September, on August 1st, I'm gonna start. She said that's absolutely the wrong way to do it. She's like eat what you want. If you want a freaking Pizza, eat the pizza, but it needs to be. You want the pizza needs not be a five or six out of habit, but like a nine or a ten and go get the pizza, but be conscious of what you're eating. Maybe get a small instead of a large or whatever. And I had a habit. I had a bad habit like every night to relax, I would watch TV Just to, you know, unwind my brain and everything and spin an hour just watching mindless TV. You know, america's Got Talent or some stupid reality show or just whatever, just to kind of just wind down. And I would eat a box of milk guts. You know one of those, can those? I love milk guys because you could put three or four of them in your mouth, suck on them. You know, you put three or four in your mouth, they kind of meld together because they're caramel and so you're just sucking on it like you would a you know a butterscotch or something, and then, as it gets lower, you put a couple more in your mouth and they meld together so you can make a box last like an hour and a half. But that's 600 calories on a lot of sugar. I just I was in this habit of doing it every single night. She broke me of that. Now I have that maybe once a month. But she got me the thinking about things and she finds substitutes. Why do you like those milk duds? Is it the texture? Is it the carmel? Is it the way it taste on your tongue? There's something about it. Why do you drink so much soda? Is because you like the carbonation, that is, a specific carbonation. How about switching to this drink, not a period, not this, but this specific one, and it works. So you're, you're tricking your mind psychologically to still, because you have those cravings in those desires or those habits, and as you break in those you swap it. So she's told me, like Most dieticians would say, if you're drinking a coke, zero, you need to cut that out. You need to go to water. You know, hundred twenty eight gallons a day, or ounces a day I mean I got too much, that's a whale size. But a hundred twenty eight ounces a day, and and and, quit, cut, cut those out immediately. She's like no, if you're drinking six a day, just swap one of them out for a water In this, you know, and then have five and let's see where that goes. And but over time you start consciously eating things differently. You start looking at stuff. Am I eating because I'm hungry or am I eating because it's a habit? And now I'm at the point now where I have a private chef that comes once a week and cooks for me, and he used to make my lunches and my dinners. Now I'm just telling me one meal a day because that's all I want. So, and I'm not, I'm not eating half of it anyway. I eat, you know, a little bit of breakfast, protein shake, maybe a little cereal or piece of bread or something. But if I want a candy I buy. If I want an ice cream I get it, but I used to eat a lot of ice cream. Bluebell is my favorite to Texas company and you get across the south it's not everywhere but it's my favorite so I would have those little pints. I buy those little half gallon things or whatever they are last a couple days. I've had one right now in my fridge for two months and I haven't even opened it. It's a change in psychology or what I've done is like, okay, if I want that taste, I want that ice cream taste. I love that taste. It gets the hormones In me, it gets the things that satisfaction, those triggers that are in your body. I'll buy those small size cups. They're like for birthday parties for kids. You know there are 160 calories and I'll eat one of those and she's like, do you go back for a second, go back for a third? Like, no, I just, I just eat one. So it's it's some of its discipline, some of its mind over matter, just being conscious of everything that you eat. And that's the biggest thing in. The second is sleep is so important in in health and a lot of people especially. I mean you're a perfect example. You're working your ass off and sleeping wherever you could grab a nap here or there's a couple hours at night at one point. I know you're better about it now, but but most people dismiss how important sleep is for your overall health. And what woke me up to it is is a few years ago I was going to get life insurance and I didn't have life insurance before. But I got Marius, I better get some life insurance. And talking to the agent, they're like OK, there's, there's a what's your sleep apnea score? And I'm like. I just did a test and it was like 19, I had 19. Mild things or whatever it was, in a, in a period of whatever the measuring period is, that's OK, that's mild and what? What this insurance company told me is that you're at 19 times, maybe it's 19 times per hour. You sub, get subconscious, you don't realize it, but if it messes with your body and they said, if you're you get to 20, you're uninsurable on life insurance. I'm like what? And so I went immediately. I had my wife used to say I would snore. I would snore like a sound, like a Mack truck Coming down the street. So I went. I had a. There's a guy here in Austin that does a balloon, sonia plastic, so they go into your. I had a 70% blockage. I didn't know what, I just get used to it as you're living, you only realize it. But I had trouble in my nose. So you know, man, he just did it. I did a Marcus done a bunch of people done it. He has this technology is like these. One is doogie how's your guys that became an MD when he was 14 or something. So you know this technique. So it doesn't require the major surgery that and still get knocked out for like 15 minutes because and uses balloon and blows it up and opens all that up. That made a huge difference on my story. In my sleep Plus, I started using a sleep mask and I changed. You know, sometimes in your bed If it's hot or cold, temperatures are right, you're tossing and turning, you're not getting as much sleep, you wake up in this little bit of sweats or whatever. But there's something called the eight sleep mattress. Is the number eight sleep. That's freaking amazing. It's a mattress topper and you it's about two grand. It's not cheap, but you put it on top of your bed and then it you can set settings are you cold sleep or warm sleep? And you can do splits, so if your wife and you on one side, your partner new Can be off different. And then it measures you throughout the night and it ring and fit, that fits and stuff. Do this, but give you like your pulse rate and use some measurements during the night. But this like measures your whole body and like how often do you wake up, how, what kind of quality of sleep did you get? What was your heart rate, your hrv through the night, all this stuff and it Adjust after a week of testing. It figures out where what temperature is optimal for you. It's a way to just you can manually write it but adjust up and down either cold or hot, the temperature of the mattress. And this thing is so thin, it's super thin. It goes on top of the bed, has a little pump that you hide behind your bed with a little bit of water in it and it's brilliant. I mean I have a. I have a sleep number bed that has Like seven thousand dollars sleep number bed that has something similar built in that sucks compared to this Eight sleep. It's awesome. So things like that plus you got. You got to watch as a man. You got to watch your testosterone. So, as men, the number one thing is sleep, sleep apnea or sleep To stop, strong level in your diabetes level. Those three things play more in your health Then anything else. If you get on top of those, your chances of Of Having a long fruitful life and being there for your kids and your wife and when To enjoy your retirement or much, much higher intriguing stuff. Bradley Sutton Alright, so let's let's give somebody a quick tease. We're gonna talk about your newsletter you just started, why you started it and some of the stuff, but what's one of the either one that's come out already or something that's coming one of the strategies that you can share with our listeners who maybe haven't gotten a chance to read the newsletter? What's something you brought out in one of your newsletters that can write off the bad help sellers listening. Kevin King Yeah, I mean I just started April, august 14th. It's twice a week, it's Mondays and Thursdays. When I say newsletter, a lot of people roll their eyes but and cause I'm like, oh yeah, I get a newsletter from Helium Town, I get a newsletter from this software, and every time I get my email I get the company newsletter. Those are not newsletters, those are promotional emails for the most part. Go read our blog, go read this. A newsletter to me is more like a. What I'm doing is more like a magazine in a newsletter format. So it's action packed. Yes, there's a couple of ads and stuff in there from people that are paying for those, but it's action packed, actionable stuff. It's totally free. So, like, we just did a big one that's really resilient. The one that came out on August 28th talked about the A9 algorithm and so you know, Danny McMillan over at Seller Sessions did a big, big like document on it and we analyzed that and like, while that's good, that's not really there's more to it than that. So we took a look at Amazon Science, a big paper that came out and a couple of other things analyzed that and we talked about that and I've gotten so many people saying this is like the most amazing. It was written in a way that we can understand it. Sometimes this stuff gets too technical, plus some of the tips and tools that we put in there. We had a really cool resource for like getting. Sometimes, when you're trying to create your A plus content, your brand story, your brand pages, you're like what should I do? How should I tell my designer, a graphics person, to do and maybe you saw a couple here their ideas, or you give them some basic idea. But there's guys who listen. There's a guy in George. That's a similar library of 25,000 A plus pages and you can filter by it. I'm in the pet space, I'm in the space, I'm in the. It's got it all keyworded so you can search and get like, wow, that's a cool one, that's a cool one. I want my designer to do something like that or combine these two together. So I wish there were resources like that. I have something called the Dream 100. As you know, there's a lot of BS not Bradley Sutton's, but BS in this industry that with fake gurus and stuff. So I have every Thursday I come up, I put someone in the Dream 100, and I announced this is a legit person, you should follow them, trust what they say. So that'll get up to 100 people. It's only three right now, but that'll get up to 100 people over time. We do. I add a little bit of humor to it, so there's like I'll either call somebody out you know that's basically a fake guru or we'll put some crazy listing like hey, can you believe that this product is selling 100 grand a month on X-ray on Amazon? You look at it like holy cow. That's the craziest thing I ever saw. We do some of that, so it's a mix. And then I tell a personal story and each one's called a six second story. So when someone opens the news there, you gotta hook them right away and you gotta get them reading and engaged. And so I do. I personalize it and then I tie it to whatever we're talking about that day. Bradley Sutton So I'll personalize and reason. One kind of causes stir about some naked people, some balconies. Kevin King Yeah, but I do that. I want to. You know, I always say if you're not pissing someone off, you're not doing a good job. If you try to please everybody, you please nobody, and so I'm feeding my audience and so if that bothers you and it's gonna bother some people that might be religious or you know, depending that's okay. You can go find your information somewhere else. I'm fine with that. But the overwhelming response to that has been like holy cow, this is the best thing ever. This is don't stop. Can you do this every day? I can't believe it. One guy who sent me a message today is like this is so good I can't even take it all in. I just got three of my team members start reading this and we're dividing up sections of what to do, and so that's. There's so much out there. You know we do the helium-10 elite every month and we've been doing that since 2017 at helium-10, which is advanced level stuff, and in that I do seven ninja hacks every month and share those with the audience, and then, once those have become a little bit older, sometimes I share those other places, but the helium-10 elite people always get them first. Right now, I write everything on the current newsletter, but it's going to get to. I'll hire a staff, but I need to get to set the tone, figure out what works, what people like, what they don't like, and then I can feed everything I've written. For if I do this for three months, let's say, I can feed that all into an AI and then say have the AI write in the style of Kevin of the newsletters they don't know the exact style, the exact everything. So these are not AI newsletters, these are. We use AI as a tool, but AI is not writing these. Bradley Sutton So if somebody wants to go ahead and sign up, it's free right now. How can they do that? Kevin King Well, it's always going to be free. It's billiondollarsellers.com with an S, billiondollarsellers.com with an S. It's growing pretty quickly. So I think hopefully by this time next year there'll be maybe 50 to 100,000 people getting that twice a week and actually reading it that one. So my email list from all the stuff I do is big not as big as helium-10s or something, but so I could just blast this out to everybody. But I don't want to do that. I want people to actually want it and I have people now already saying I didn't get it, I didn't see it in my spam or what happened to it, and they're getting upset that they didn't get it. That's what I want. Is it to become habit-forming and become something people look forward to? When they see that Kevin King, BDSS, they're like, oh, this is something I got to read. If I can't read it right now, I'll save it until tonight or the plane ride tomorrow or whatever. That's where I want it to be. So it doesn't have to be. It's not a blast on my whole email list. You've got to double opt in. You can't just sign up and get it. You actually sign up and you got to click something else to say you really want to sign up and then you're in and that's on purpose and it keeps the open rates high, the engagement high, it's good for the advertisers that come into it, that support it with a little bit of advertising, and it's just good for everybody. It's people that want it. Bradley Sutton All right. So guys, make sure to sign up. It's one of the. I personally don't even read newsletters. This is like the first one. I actually just sit there and read and, just like Kevin said, sometimes he starts with a funny story, but it works. It like hooks you up and like laughing, sitting there, laughing like all right, I want to read more. I'm hooked in and from start to finish. It's long, it's like you're doing a lot of scrolling. Sometimes people say, oh, when you write an email, you don't want them to scroll, and they're like I got no problem scrolling, but it's written short. Kevin King It's written in a format so that you can skim it, but you'll see that it's using every trick in the book. There's no paragraphs more than two or three sentences. There's no. It's not long, and usually when I write it I have to go back and cut half of what I've written wrote out and it's straight into the point and we use a sense of humor. It's not just that opening story, but it's like we did something about in a recent one. So there's no such thing as the A10 algorithm. It's always the A9. There is no such thing, and the A9 of all is just like you did during puberty, but it's still named the A9. So we'll do stuff like that. It's not necessarily business-like or corporate-like, but screw that, put a personality to it and people love that and then as a reading they have a little smile or like I get it, or that's relatable. It doesn't sound like corporate speak or boring stuff. That's all on purpose. Bradley Sutton All right. Now you referenced Elite and how you saved the best hacks for there. Do you have any? Just for a sample, you can give some of the cool one or two of the cool hacks that you've given out on your seven ninja hacks that you do monthly in the Elite group.  Kevin King Yeah, sure, what's a good reason? We do this every single month. We talk about some of its tools, like CASPA AI, which is a really cool tool where you can shoot your product on your iPhone, just basic picture, upload it and then put it into any scene you want. So you're like, hey, I want my water bottle to be held by an Asian guy standing in the gym with some barbells behind him and he's holding it facing the logo out. It'll make a cool picture instantly using AI with that which you could use in your Amazon post or you could use in your maybe in your listing. You could use a lot of places. So we'll do cool tools like that. Or Melio payments, where you can use credit cards to actually finance your purchase, orders and stuff. We do things like. A recent one was about how to Get that there's a newer version of this item available. You know we covered that there's a new version of this item available. Like people like see that, how do I get my? You know if I you got a calendar or you got you just updated your product, how can you Link that to the old inventory so that people see there's a newer version available? We showed people how to do that. We showed people how to do the back-end stuff before anybody knew how to do the back-end and get a complete dump of your competitors Listings like all their attributes and everything before. That was really public information. Well, I was like a couple years before yeah, main stream. Yeah, we stuff like how to use a Hexa. Hexa, it's a beta program most people don't know about to create 360 degree pictures for Amazon listing. They'll do it for you for free and I think that's really really, really, really cool. We've done stuff like how to make money fall from the sky on your landing pages. You know you, someone hits on one your landing pages or one of your blog sites and they don't let's say they don't sign up. But you want to know who they are. There's tools out there that will actually Use IP and geo location to actually figure out, in about 50 to 60% of cases, who these people are, based on public data In the United States, Europe, you might have a few more issues with privacy, but yes, we don't care about privacy. So, unless it's medical, and so we, we can figure out that. I just went to Bradley's blog talking about the honeymoon and he's a no, I went there. You know, as he got a hit or his metrics, that there's a visitor session, but he doesn't know who they are. If he puts this little bit of code, then we can we put, we can figure out that. Oh, this was Kevin King because he was using this IP address of this computer and there's reverse matching. That knows that, oh, Kevin King went to this gaming side or went to somewhere else in the past 10 years From that same place. It must be Kevin King. Let's match it up again to this other database. So his, his email address is blah blah, blah, blah, blah, blah. Puts that into a database. Then you can either email those people which I don't always recommend if you're gonna do that, you should use something like zero bounce to make sure the emails are valid or you can put them into custom audiences if you're running Facebook ads or any kinds things like that and you can retarget these people. You ever wonder how sometimes you went to a site and You're all of a sudden now I'm seeing this stuff all over my feed. Some of that's retargeting pixels, which is more private. But if you're wondering, how do they get me onto an email list? Or how did they get me from this this not a meta property into an X or Twitter property? Those two aren't the same company not sharing the same pixel. How do they do that? And this is some of the ways they're doing it. We also talked about you know, Howard. You've had Howard on the how tie on the on the podcast and he's got a little group called elites I'll forget the name of elites seller society or something like that and he's had every Thursday he has someone come on and talk about stuff and one of the things that just recently he had David, who's spoken at the billion dollar sauce on. You remember David from a, the ghost story. Bradley Sutton Back in 2019 he came on and he did some translating for him. One year at the billion dollars. Kevin King He came on and talked about you know what, what? How are things changing with the Chinese sellers? You know, Howard, he's like you know, ai is level the playing field as far as creating listings and stuff now for everybody. And If you someone's like a word that, how are they ranking? How are they getting reviews? What are they doing? He's like the number one way that Chinese sellers are getting Ranking. Right now they're using postcards, postcards through the mail and he's like, thanks to Kevin King, I'm like what he's like? Oh yeah, I did talk about that in 2019 when I did me and Brandon young went over there and spoke to a huge group in Shenzhen. Well, they took that and now he said that's the number one way that they're getting Review, ranking products and getting reviews. And and so I was like you know what? I think I actually did that In the US too. It wasn't. I just didn't give that to the Chinese sellers. And so I look back and I share that to the helium-ten elite. First way back, and I don't remember exact time, in 2018, some point, I did a presentation on postcards and it was cutting edge. Virtually nobody did it, everybody, you know. They looked at like, yeah, Kevin, that's like I I never heard of. I don't even check my mailbox. I don't know. I'm a millennial Nah who reads the mail like dude, you're missing it. And so nobody in the hardly anybody in the US did it, but the Chinese like, oh, this, this looks good. They did it and look what it's doing for him four years later. So that's the kind of stuff we do in helium-ten elite. If you freakin pay attention and implement Not only what I'm teaching but what we bring on Really good guests. You know I look for diversity, from PPC people to shipping people to you name it. You know sometimes you get a speaker. That's yeah, okay, but we get some really good people as three speakers, plus myself, on Every single one of the helium-ten elite, that's. You know, there's a lot of groups out there that that have trainings, but I think this might be the longest last, the oldest one period. It's continuous. There's others that have started and come and gone, but that and but I think since we started February at 2017, when it's called Illuminati, changed the name in 2019 to helium-ten elite, but it's been continuous, never missed a month since February 2017. So that's six and a half years. I don't know if there's any other Group. That has lasted that long at this point and guys. Bradley Sutton You know I told people this before. This is One of the secrets not the main secret to my success is Before I ever sold on Amazon, you know, before I even became a consultant. You know people thought I was crazy because it's mulling. I mean, like seven, eight, nine figure sellers going and paying 400 bucks to get in this Illuminati mastermind. I, I could see the value in it. I saw a webinar for something first of you and Manny, you know, way before I worked at helium-ten Year, more than a year probably before and and I actually joined Illuminati Just as a regular person who wasn't even selling yet and within like three, four months I had enough knowledge just from the Illuminati stuff and you know a couple other. You know courses I was taking, but mainly from the Illuminati, where I became like a pretty top-level consultant and and was, you know, launched my Amazon consulting career. You know which was my career before helium-ten, without even selling on Amazon, just because I was able to ramp up my knowledge super fast by being part of that Illuminati mastermind. Kevin King So and it's not just the guys exactly training- that's what we had, but more recently Helium 10's added a weekly call with all the people that want to participate. So I do one a month. I jump on once a month and then the other three weeks Bradley and Carrie and Shivali host them and we'll have anywhere from 20 to 40 50 people in there that are members of helium-10 elite. There's a lot more members in that, but you know some people are busy and for a couple hours Typically an hour or two hours everybody's on there on a zoom call, all on the screen. There's no agenda, no presentations Like what do you got a problem with? Oh, you know Amazon's blocking me from shipping this and anybody else ever dealt with this. And usually there's someone else like, oh, yeah, I've a. You know, maybe we me or Bradley or somebody knows the answer begin help them. But usually there's somebody else like, oh, have you ever tried this? Or this happened to me two years ago and I did this and you have this interactive conversation that you're not gonna get in a Facebook group. You're not gonna get anywhere else other than maybe an in-person event, which there's four of those a year to for helium-10 elite. Did you get to come to for free? That are that value right there. Sometimes I learned stuff in there, you know, I didn't know from somebody else that right there, connecting with other high-level sellers and being able to share is as valuable as the presentations, if not even more valuable in some cases, and I'm so. There's things like that, that that you're not gonna get anywhere else. Bradley Sutton Just last week I don't know if it was on your call or on one of the regular weekly one that you're not on there, it was before you. Either way was before you came on the call there was Elizabeth, who's an elite, elite member, and she was talking about how she's done like something like a two million dollars on TikTok shop Some crazy, some crazy number like that and so she was just like people were dazzled with what she was saying Just ran, you know, just like just randomly got on there. She was just one of their participants and was talking about that. Now we're actually gonna do a train. She's gonna do a training in October in the elite in-person workshop in New York where she's gonna show people I'll kind of like reverse engineer how she was able to get to this level of success that she's had on on TikTok shop, which is definitely a hot topic. Kevin King So that's hot, that's. That's big right now. That's big. If you're not paying attention to that, that's big. You know I had Perry Belcher. This will be coming out on the AM PM podcast in October. So be sure, but Perry Belcher if you don't know who he is, he's one of the top marketers in the space right now. He started digital marketer. Yeah, the big expo with 7,000 people I mean sorry, traffic and conversion is. He was one of the founders of that. He started digital marketer. He's really big in the marketing space and old-school marketing guy. One of the things he actually said on that podcast, among a bunch of other cool stuff, is that he's like if you're going from Amazon to Shopify, it's a mistake. You should not be doing anything on Shopify. He said we're finding far better success by setting up funnels with click funnels or high level or one of the other, and doing single product drives it. The conversions are way higher, the Sales are way higher than driving someone to a Shopify site where it's there's too many confusing things that can distract them and he's like that's where these Amazon sellers because I asked him for one of the mistakes people are making said that's one of the mistakes a lot of sellers. Amazon sellers are making right now, as they should be focused more on driving stuff to single products with upsells Rather than driving to a Shopify store. Bradley Sutton Here's all my 20 things my, my company sells, but yeah, yeah, I mean the tick-tock shop that there's, just whatever is cutting edge. You know we talk about an elite, so so it's actually the longest in history and that you know. Kevin just said it started in in 2017. So it's we're talking over six years, almost seven years. It's been closed for the longest time in history. I think the last time it was open was in March of this year I'm not sure by the time you guys are listening to this episode of its open, but sometime in in September, October, we're gonna open it up for a couple weeks or so. So this is the time to sign up. Guys write this down h10.me forward slash elite. H10.me forward slash elite. And even if it's not open right now, there's a button on there where you can join the waiting list so you can make sure that when it does open for the short window that it does, that, you guys can get in. But but you know the benefits are this is like the only way to really talk to Kevin. You know people Want to ask kept. You know want to hire Kevin as a consultant all the time. Kevin doesn't have the the bandwidth do that, but once a month he'll go on there and just live, you know, just in a regular zoom call. You can ask him anything you want. You can ask other people anything you want in the Facebook group. Or we have two weekly zoom calls now one at In the afternoon on Friday us time and then one that I actually hop on at midnight because it's 8 am UK time Every Friday and and we hit the, we hit the Europe. You know, all the European sellers and people in Asia, you know, can hop on a call and network with each other. We have four quarterly workshops. The next one's coming up in October, the fourth one of the year. We had one in, you know, during Amazon accelerate, September 11th, and now October, right during unboxed, we're gonna have one where we're gonna be talking about, like I said, tick tock shop, and also we're gonna have a PPC Expert and there's a whole bunch of other Advances of being on the elite program. So if you guys are interested to add this to your helium tenant count again, go to h10.me forward slash elite and Either sign up right there if it's open, take advantage or if it's closed, just just join the waiting list so you can hook up with Kevin that way. Kevin King There's some software tools to that. They get extra tools or extra capacity or something right. Bradley Sutton Yeah, elite members usually get access to tools like way before, like we just launched Some historical Cerebro. Elite members have had that for like a year and a half, you know, but now barely diamond members are getting it. Like a year and a half Later there's some tools like our elite analytics so that Kevin actually developed himself he gave the the kind of blueprint for it. That's still only elite members can can access that diamond members don't have access. Then that's been around for like two years. So lots of advantages, including networking and training that elite has. You know, back in the day, like I said, when I was an elite Illuminati member, it was only the. You know there's a I think there was a Facebook group Maybe at that time or something, but it was mainly just one of those training calls a month and that was enough value For me and now it's just like all you know tons, tons of other value. So guys, make sure to check it out. Another thing you know I'm wearing my my OG Billion Dollar Seller Summit shirt today from the very first one, from the very first one and the next one time and place In 2024 for the next billion dollars. Kevin King There's actually two. Come with the next Billion Dollar Seller Summit, May 18th to the 23rd in Kauai, Hawaii, which is gonna be amazing, and then right after that one from the 23rd to the 26th, I have a second event called level up, where we're? So the first, the billion dollar seller summits, mostly for Amazon sellers and all the traditional things that you're You're used to like you are Bradley from a billionaire, saw something, the level up, or switching resorts, take it, everybody that's staying, that chooses to stay, and they're going to the Waimea Canyon, which is the Grand Canyon of Hawaii. It's like a little Grand Canyon that you in Hawaii that then we're taking them on the Nepali Coast on a dinner cruise. The pop for the poly coast is where these mountains, these beautiful mountains, come right up to the edge of the water. It's just stunning Dolphins jumping everywhere, and so that's gonna be cool. And then we're switching to Hanalei Bay, to the one the chain, the ones 300 million dollar resort that just had a overhaul and it's like 14, $1500 a night to stay there, but we got a rate that's like way less than half of that For people coming to the event. And then we're doing it's called level up, so it's six speakers, only ones Amazon, the other five, or you know, like Perry Belcher just said, he's probably gonna speak at it, jason Flatlin is someone that's maybe speak at us, a couple other Molly Mahoney, it's probably gonna speak at it, and some some other, and then we're mixing that in with Some mind and body stuff, like we talked about earlier, because that's important for our engineers. So there's gonna be cryo therapy, there's gonna be a sound therapy lab where you listen to the bowls and it helps reset your mind. We're doing hot yoga, a bonfire on the beach, and so it's. It's gonna be pretty cool. We're doing a race. You know we did that race here in Austin. You were in that's that scavenger hunt we did a couple years ago here in Austin. People love that. So Probably problem one of the problems when you go to an event you don't get to see the place. You're like you see the hotel and maybe you see a bar or something with a restaurant. So we're doing we've got 25 Avis rental cars thing or 30 Avis rental cars all lined up and you're gonna broken the teams of four and you're gonna do an amazing race across the islands one day. So you're gonna see, then you're gonna be able to see the entire islands and experience the island. Quiet is a place where you're not gonna want to be sleeping aping in the back. You know you're gonna be like looking out the window after every turn going Holy Callis is beautiful. I've never seen something so beautiful my life. It's a drastic Park Island and so you're gonna, but you're gonna be able to see some cool stuff all in some back places that you wouldn't know they're not on the tours map. We're gonna take you to this one cool beach as part of the race. You're like, holy cow, I'm coming back here because nobody's here, nobody knows about this place. It's like a secret little beach. So that's. That's gonna be cool too. If it's your third or more trip, you're gonna get like a drastic park experience in a helicopter ride Over the island and stuff. So, like Bradley, if you're out there, you get. You get that for free, as, since you're a regular, since you've been to three, this is your third or more we're gonna take a helicopter around the island as a tour is amazing fly up to the inside. This 10,000 foot waterfall and a helicopter in land and this, this drastic park kind of vehicles gonna pick you up and take you through this Amazing like plantation kind of thing and to a VIP dinner that night. It's gonna be really, really cool. So, yeah, that's a billion dollar seller summit calm. If you want information on that, then in October I'm doing the billion dollar exit summit so the billion dollar exit summer, doing this with Scott Deets so somebody may know he's got the, the exit ticket or whatever it's called him and he them to Probably the top guy and helping people exit. He helped manning Guillermo exit Helium 10 help who's involved in that Done over a half a billion dollars worth of exits for Amazon sellers. So and you may be like, yeah, but right now I'm not thinking about exiting, but you, you might be in a year or two years and now's the time to actually start working on it now To maximize and add a couple extra million dollars to your exit. By working now, rather than waking up one day and say I want to exit, I want to be out of here in three months, you're gonna be shooting yourself in the foot. So we're doing a. It's very small 25 to 30 people in Austin, October 10th to the 13th called the Billion Dollar Exit Summit and it's hands-on. So he's bringing his whole team, so it's want some a lot of one-on-one stuff. It's not a bunch of presentations from all these random people. You're gonna walk out there with a plan like, okay, this is what I need to do specific to your business. So that's, that's happening in October. Bradley Sutton Awesome, awesome, alright. So, guys, billiondollarsellersummit.com to get more information on it. Alright, like always, let's go ahead and close this out with your 30 or 60 second tip that you can leave for the sellers out there, do you haven't checked out Levonta. Kevin King That would be a really good tip. I leave a NTA, I think calm, I think is the is the URL. But especially for the fourth quarter coming up. You know, offside Amazon traffic is huge for ranking. You know you get the 10% referral bonus if you're brand registered and it just helps you in your rank Even if they don't buy. If you're sending traffic from outside social media or outside media, blogs, whatever, even if they don't buy, it helps you on your rank. But these guys you know that's, but it's kind of a pain in the ass to go set all that stuff up. You got to find people on TikTok or you got to find blogs or you got to find these affiliates and like coordinate everything one-on-one, one by one, by one. These guys have got over a thousand of the top affiliates, from TikTok people to people who are in the affiliate business. That's what they do to blogs like USA Today. USA Today will do a holiday gift guide for pet products this year. If you have a pet product, you want to be in that gift guide in USA Today with two million people reading it online. You, these guys, can facilitate that in the way. It's seamless, the way it works is you just connect your Amazon account to their system and it automatically imports all your products. Once your products are in there, you can go in and cherry pick them like I only want to promote these three. I'm willing to give a 20% commission for you know this dog bowl and then that goes into their database, these thousand affiliates. When they're writing their stories and looking for things they can search that database. Oh, I want, I want to promote this dog. Well, he's given 20% Off. They just automatically pick up the code, the, everything. It's all done for them. They put it into their blog or their, their post or whatever, and it's all automated or you can go in there. I think they let you do 50 a day. You can reach out to people and they're growing really, really fast and they just had people on prime day the last, the July prime day. Do over a million dollars just off of outside traffic, off of this program on prime day, and just imagine what that does to your listing on Amazon and the internal Amazon stuff, how that's gonna get that file flywheel going. So that's that would probably be a tip of there under the radar. And you know a mission is here. They don't give me a kickback or anything for this, but that's a tool that I think any Amazon serious Amazon seller is a fool to not use. I'm an absolute fool to not actually take a look at that, especially for this fourth quarter, and get a strong competitive edge Over your competition get more like that. Bradley Sutton Guys in Helium 10 Elite. h10.me/elite. Kevin, thank you so much for joining us. I know you're traveling a lot more than you were in the previous years. I'll probably hopefully see you at one of these upcoming events and then, for sure, at the Billion Dollar Seller Summit next year. So Keep on. By the time I see you next time, you know I might not even recognize you're losing so much. Wait, hopefully you won't recognize me, because I need to. I need to get on the path. Kevin King Yeah, it's slow but by. Yeah. If we go along in a period of time, you know I've lost a bunch. Bradley Sutton I'm not trying to do it quick. All right, we'll see it. We'll see you next time you.

Episode: 00176 Released on September 11, 2023 Description: Tiger King may have been a fun show for most of us, but Jessica Pfohl was able to experience the law enforcement side of dealing with people who had big cats. In this episode, Jessica shares her experience getting calls about Carol Baskins, working with exotic animals, and investigating crimes related to endangered species such as flying squirrels. Rounding out her wild adventures, Jessica shares her analyst badge story involving a homicide case where she spent countless hours listening to hundreds of jail calls. Florida is unique in its designation of jurisdictions, law enforcement agencies, and of course, analysts, so don't miss this exciting episode! Jessica is currently a Crime Intelligence Analyst Supervisor for the Florida Fish & Wildlife Commission.  CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $50 gift card from us. Happy hunting! Name Drops:  Public Service Announcements: Michelle Snow (https://www.leapodcasts.com/e/atwje-michele-snow-the-analyst-with-a-gun/) Kyle Stoker (https://www.leapodcasts.com/e/kyle-stoker-the-training-connoisseur/) IACA Vote here:  https://www.iaca.net/elections Jamie Roush (https://www.leapodcasts.com/e/atwje-jamie-roush-the-aha-moment-analyst/) Related Links: https://myfwc.com/  https://www.jaxsheriff.org/ https://www.kiro7.com/news/trending/7-charged-florida-smuggling-ring-that-funneled-thousands-flying-squirrels-into-south-korea/HEIDTOANBJGRXDFET6D3UQCAUQ/  Red Snapper https://youtu.be/d6uaEWry0bw PLX https://www.penlink.com/solutions/live-collection/  LINX https://www.ojp.gov/ncjrs/virtual-library/abstracts/law-enforcement-information-exchange-linx  Association(s) Mentioned:  Vendor(s) Mentioned: Penlink, LINX, Cellbrite, Axiom,GrayKey, Flock and Vigilance Contact:  Jessica.McVay@myFWC.com  Transcript: https://mcdn.podbean.com/mf/web/u6ytr3/JessicaPfohl_transcript.pdf  Podcast Writer: Mindy Duong Podcast Researcher:  Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com. Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners.  Podcast Email: leapodcasts@gmail.com   Podcast Webpage: www.leapodcasts.com   Podcast Twitter: @leapodcasts 00:00:17 – Introducing Jessica 00:06:47 – Fingerprint Technician 00:09:02 – Jacksonville Sheriff's Office  00:11:33 – ABS: Homicide  00:18:28 – Fish and Wildlife  00:27:15 – Break:  Michelle Snow, Kyle Stoker, & Jamie Roush 00:35:22 – ABS: Flying Squirrels 00:48:29 – Tiger King 00:54:10 – FBI Internship 01:00:02 – Personal Interest: National Parks 01:01:38 – Words to the World

Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we're about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends. Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors' pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10's Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors' profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve. Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10's Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction. In episode 490 of the Serious Sellers Podcast, Bradley discusses: 01:13 - Project X Is Back?! 03:42 - Revitalizing Amazon Sales With Project X 06:31 - Analyzing Competitor Pricing and Profitability 07:29 - How To Leverage Helium 10's Market Tracker Tool 16:01 - Amazon's Test On Hiding The Bullet Points 16:08 - Results After Emma Helped Improve Our Listings 18:13 - Analyzing Sales and Keyword Performance 24:27 - Analyzing Keyword Rankings and Sales 26:54 - The Power Of The Cerebro “Time Machine” 30:48 - Competitor Analysis Process in Amazon 39:22 - Revitalizing Old Products & Introducing New Projects Bradley Sutton: Today's episode marks the return of one of our most popular series ever Project X. We're going to talk about the steps that any Amazon seller should take If they have a product that has tanked in sales. Can we revitalize it? How cool is that? Pretty cool I think. Do you want to see how your listing or maybe competitor's listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer.    Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In this episode we are bringing back Project X. Maybe once a month or every other month I'm going to start doing some Project X follow-up episodes. There's a lot coming. We actually started recording season two last year and we got some great footage and some products are actually coming into stock. That was from those recordings. We're going to follow up on some of the original Project X products, if you'd like. What in the world is this Project X that Bradley's talking about here?    Bradley Sutton: A few years ago, we did this case study. It was mainly on YouTube and you can go back and watch it, but it was all about trying to take some products from zero to hero. We did this reality TV show, vibe program, where we showed you every step of the way how we were able to find products, get them launched, optimize them and then scale them up in the feature. Ever since that show maybe three years ago, four years ago now we did that We've been maintaining those products, not doing that great of a job because we're not full-time Amazon sellers here. I try and run this in my spare time. That's part of what we're going to be talking about today is I've been neglecting some of these products and sales have gone way down. That's what we're going to be talking about today is do you have a product that maybe you've neglected, maybe you haven't been neglecting it, but sales are way down? It's a product that's one or two years old and you're just not doing as well as you did in the past. What are the steps that you can try to take in order to revitalize it or in order to try and get those sales back up and see if you can salvage all the time and effort that you put in a product? Now, what we're going to do today, guys, I'm doing 100% live. I'm not going to prepare this or try to pre-do some research here. I'm going to air this episode right after I film it, a few days after I film it. We're not even going to have time to see the effects. It's going to take maybe a month or two to see, or I did the things that we do actually have an effect. I started noticing this product going down a few months ago. We've already done a little bit of work. We've actually talked about it on this show, where we had Emma from Marketing by Emma come in and revitalize a little bit some of the images and also some of the copy. Now it's like, hey, let's see how that did and what more needs to be done.    Bradley Sutton: Let me give you some background first on this product. This product wasn't one of the original Project X products. This is something we were doing when we expanded the brand, we made this brand called Gui's Chicken Coop and then it was an original in Egg tray. We still have that product. But then we're like, hey, along those same lines, we found that there were these stackable egg racks that were trending on Etsy and Pinterest. The same way, we found the original Project X products. We're like, hey, let's be the first person to make these.    Bradley Sutton: On Amazon, which we were and we were just dominating, we had some really, really great sales. Let's actually go in and take a look at some of the sales here I am on our Insights dashboard and I knew that even I put here last year and it was one of the top five products. You could see that towards the end of last year we were doing well. We were doing, I mean, for Project X. It was doing about $5,000, $6,000 a month. Profit was decent. Let's take a look at what the profit was towards last year Over $6,000 worth of profit. So it was decent. It actually overtook some of the original Project X in sales.    Bradley Sutton: But let me show you what happened since the end of last year. We started off with a bang, but then some competitors started coming to the marketplace. We were the first ones and they're like hey look, how good these Project X guys are doing, we're going to try and undercut them a little bit. Let me show you what happened to our sales because of that. All right, I'm going to go ahead and show you this year's worth of sales. You can see, at the beginning of the year we were still doing about $6,500 a month, but then sales just took a nosedive. It halved in March down to $3,000. April it was only $1,000, and then it's been hovering between like $1,000 and $2,000. First of all, you got to understand what happened. Now. Unfortunately, I wasn't running Market Tracker on this the whole time. Otherwise I could show you guys exactly when people started getting into the market. Maybe you're like me and you weren't running Market Tracker the way you should have. I am now and I'm going to show you guys what I can see in the last couple of months on Market Tracker. But let's go ahead and go to Amazon and take a look at what the competition has been doing. All right, so I'm going to go ahead and enter a stackable egg rack here on Amazon.    Bradley Sutton: Let's just take a look at a couple of these big players. Some of them have been around for a while, but this guy here, this Kinlin, has been just crushing. Now, first of all, take a look at this price point $20.95. Let me tell you I was actually selling this product for $38. We were the only ones and we couldn't even keep them on the shelves Right off the bat.    Bradley Sutton: You can see an issue here $20.95. Well, let's just take a look at the Helium 10 BSR chart here to see has he been doing this price the whole time? First of all, let's take a look at when he started getting serious. You guys notice anything here. It was right exactly in March of this year. You can totally tell that by looking at this BSR chart, where it looks like he maybe was experimenting with some units here and there, but he really wasn't selling that consistently. Then all of a sudden, come March of this year, he just starts going bonkers. His price point has actually always been looks like $20.95. He stayed pretty consistent on his price, but literally almost half the price of our product. That's one of the issues right there. His sales are like you know maybe five, six, x what our sales are. So it wasn't just him, though there's other people who have jumped in the market.    Bradley Sutton: Let me actually show you I actually set up market tracker a couple of months ago. This is not market tracker 360 that you have to pay a lot of money for, that's for like huge, like five, $10 million brands and agencies, but the regular market tracker that all you helium 10 users have. I created the market to kind of like track who are the players, who are my direct competitors for the stackable egg rack market? And, as you can see here, I picked about 17. Now, keep in mind, for almost a year we were the only sellers of this product. Like like nobody had anything that was like ours, where you can just buy these extra levels of this egg rack and then stack them up. Now there's 17 players that have come in and take a look at a lot of their price points $20, $30, $22. Here's one for 38, but it has four racks, all right, mine only has two, um $27. Uh, here's another one that's like $15, $28. So everybody's coming in at this cheap price point.    Bradley Sutton: Uh, you can take a look at my market share. My market share used to be a hundred percent, right, my market share used to be a hundred percent. Now it is 11.2%. That product that came in in March, is crushing it. They have 50% of the market right now, and so that's obviously a problem, right Like that's why my sales have gone down. So the question is what can I do about it? Can I just lower my price? And can you guys lower your price almost by half and still be profitable? Probably not.    Bradley Sutton: I actually did some research and that was one of the first things. I look at my dude like like I might have to discontinue this product. Let me look at what the numbers are. So actually, let me take you through what I did. Uh, I went and checked my product price. I forgot I think I was paying too much for this, but you know I was the only seller. I was making a ridiculous profit. It was like probably like more than 30, 35% or so, and so I didn't. I didn't care really what price I was paying. So I was just curious. I was like how in the world can this product sell so cheap?    Bradley Sutton: So I first looked at their at their page. I was like, okay, are, are, is their dimensions a little bit different? Let me actually go ahead and open up my product in another window here. Okay, here we go. I've got my product open. So now you guys are going to kind of see the comparison.    Bradley Sutton: So the first thing I was just wondering was what's going on with, like, their FBA fee? Now, look at this. Their FBA fee is only $8.83. I'm like what in the world? Like how is that possible? All right. So I look at the size of their package and it's 14 by six and a half by two. All right, now compare that to mine. I've got $12.43 FBA fee, okay, and my product size is 15, seven by four. So, right off the bat, it's like how in the world can they do this product in half of the width of my product? Because I'm like, wait a minute, you know it's the same exact product, right? So I actually ordered one of theirs. You can actually see it here in my Amazon window when I go to their page and says, hey, you purchased this, you know, back in July and it's interesting. Their product first of all. They make it like almost like an IKEA package. You actually have to put this together. It's in pieces Now to me.    Bradley Sutton: I would have thought they would got some bad reviews for this because they don't say that in the listing. You know my product. It already comes all assembled. You're good to go. Go ahead and put your Huebles in there, your eggs, right? But no, they don't have any bad reviews.    Bradley Sutton: But, like me, if I bought that, I literally would have left a bad review even if they weren't my competitor because I'm like I think I'm not time for this. I buy from Amazon for convenience and now all of a sudden I have this two layer egg rack that literally comes in one, two, three, four, five, six pieces and I got to like screw it together and do like Lego and stuff and try and figure out how it works. I'm like, no, I didn't get time for this. So, just, it was just shocking to me. How can people not complain? I guess maybe because the price is so low or something. But I was like, okay, well, there's one thing I'm not going to do, right, so if they're saving a couple or four bucks on their, on their FBA fee, so I'm like there's an advantage that they have right off the bat.    Bradley Sutton: But even besides that, what I did was I was like, well, what kind of profitability might they be having? So I actually ran the profitability calculator and then if they, if this is their price, and let's say they're doing, you know, they're doing some um PPC, that maybe they have 10% tacos on there. So if they're doing 20% profit even with this lower uh you know shipping price that Amazon is charging them, that means that their product manufacturing costs is got to be like around $4. And mine is like seven or eight or something. Uh, something like that was what mine was.    Bradley Sutton: And so then I went into, you know to, to my listing. I'm like, well, this, this kind of sucks, how can I, how can I compete? Now, remember before I was like at 38, 97, and I think my manufacturing cost was like, let's just say it's $8, right? And then if I had 10% tacos, all right, uh, in order, you know I was doing. Third, like I said, I was doing like about 30% profit here.    Bradley Sutton: But then I'm like okay, what if I were to have to lower my price like $21? Well, what's going to happen? Look at this my profit is negative, 2.85. So you know I wouldn't have lowered the. You know I don't like race to the bottom anyways, but rather about my. Okay, obviously I'm not going to lower my price. But what if I lower my price to like $30, or let's just say 33. If I'm at $33, what kind of profit? Can I make 20%? Maybe it's okay, you know.    Bradley Sutton: So I actually did that. I lowered the price temporarily just a little bit ago to $33. But knowing that, hey, I've got to go to my factory because $30 is $33 probably isn't going to cut it. I need to get a discount. So if I can go to my factory and lower my manufacturing costs from like, let's just say, $8 to $30, let's go with $6, for example, now, all of a sudden, if I lower my price to like $28 or $29, right, I can still maintain that 20% margin. So I might even try and get a little bit more aggressive on this and actually get a little bit aggressive on the box size to see what's going on.    Bradley Sutton: So here's the first part. You know, without even worrying about, you know, conversion rate or how's my listing, optimization or what keywords I'm on, I'm looking at just like the kind of logistics of everything, right, so here's their. I bought their product, here's their box. Now I see what they're doing. You know, let me see what I can do. Now I'm considering a little bit, like, is there a way to still do this kind of stackable thing that they're doing without screws and without so many pieces. You know I'm still considering it, but at least I know that if I want to lower my price to under $30, it's still doable. But I've got to, you know, take down my costs by a couple of dollars. But in the meantime, I just started doing experiments. I was like, let me just lower the price and so you can see. If you look at this product right now on Amazon, I put it down to $33.97 and because it's the lowest price in 30 days I had this nice big red sticker that comes up in the search results and it actually comes up right here on the page. So I'm like, who knows, maybe that will, maybe that will help me out. You know, just a little bit.    Bradley Sutton: All right, so, as I said, I, ready a couple of months ago, started trying to say, hey, we need to get Emma in here, and let's do some some of the images a little bit different and let's see how it, how it performs. So she came in, she, she gave like you know new title. She had Chevali do some new images here. So Shivali actually took a lot of these images by herself and so we kind of revamped what we were doing here with these images. I actually told Shivali, hey, I need you to change this image. But she didn't do it. I'm gonna have to remind her. Now I'm looking at this. I didn't like this last image because it needs to not get multiple sets to have all the storage like it needs to be. Hey, get more top racks in order to get all the storage you want. So I got to get what Shivali to change that.    Bradley Sutton: But anyways, Emma went in and did a lot of updating. By the way, I hate this test that amazon is doing right now where they Hide the bullet points. All right, because, like, for example, when I saw that that competitor had Um, you had to like assemble it in order to Make it. I made that my first bullet point. I said no assembly was required, unlike the others. You see out there, this comes ready to use out of the box no screws, no multiple pieces. But of course, after I did that, amazon is like doing this experiment for the last month or so where they're hiding the bullet points, so annoying.    Bradley Sutton: Anyways, as you can see here, Emma put in some A plus content. We never had a plus content, uh, in the past, and so first thing I wanted to see was wait. First of all, when did I change this Um, and then how were the results? As far as like conversion rate at the very least? So I had forgot when I changed it. So, um, what?    Bradley Sutton: Let's go ahead and take a look here on my insights dashboard. When you do things to your listing It'll you'll get an alert, but then also I can put my own notes. So I'm pretty sure it was May. Let me just put my mouse over here. All right, view all, and sure enough, all right. Here we go.    Bradley Sutton: Um, I put an updated Listing and a plus content looks like May 16th. So I put a note here, I uploaded the listing and and did a plus content at that time. All right, all right. So what I'm going to do is I'm going to check what the Conversion rate was like, kind of like the few weeks, or actually a couple months leading up to that. A plus content and listing content change and let's just see how it was after.    Bradley Sutton: So let's go ahead and hop back into the insights dashboard. As you can see here, I've got for one April 1 to May 15, and of course, you can do this in your Seller central as well, but obviously just easier, do it here in your insights dashboard. You don't have to go into Seller Central or try and Find where it's at. Uh, here's the egg rack, and then I'm here under listing so I can see here All right, we've got a conversion rate of 3%. Okay, unit session percentage of 4%, right. So let's go ahead and take a look at what it was After the change. Let's go ahead and go from like may 18th To the end of june and we're going to look at the same number, looking for the conversion rate for Egg rack, and look at this Wow, 8% almost, and 6% conversion rate. All right, so definite increase. So you, you could see like, hey, maybe the sales would have even been worse if we didn't make that change. We were able to to not quite double, but you know pretty, pretty nicely increase our unit session percentage and conversion rate.    Bradley Sutton: So now, what else can we do? Because it's probably Not just about the price. Price is probably the big thing. What you want to do, guys, if you have a listing that has lost a lot of sales, is you want to see like, have you lost, you know, keyword rank? So let me first let's go outside of helium 10 and let's hop in a search query performance and see if we can go ahead and do some Diagnostics there. All right, so I just started search query performance here. I'm going to look at ASIN view. All right, let me go ahead and look at my double rack. Here it is.    Bradley Sutton: And let's go ahead and look at one of the months where we were just kind of crushing it, like like we were doing really well In January of this year, right? So let's take a look at some of the top keywords here and then let's go ahead and open up in another tab this same report and let's take a look, let's see if there's any information for August. You know, August we had probably like only One-third the number of sales. So let's go ahead and compare. Looks like they don't have information for August yet. Uh, here in search query performance. So let's go ahead and look at july. All right, let's compare.    Bradley Sutton: So in January, uh, the number one keyword for us was egg holder countertop. We got eight sales from it. You know, 48 cart ads. Wow, 48 cart ads. So there's probably even more sales. That happened after there for the egg holder countertop. All right, let's go switch over here to july. An egg holder countertop brought us Zero sales, wow, okay. So where, where in the funnel, did we leave? So this is the beauty of search query performance in In January there was 25,000 searches and we had 13,000 impressions.    Bradley Sutton: All right, all right, let's go ahead and take a look. All right, July 13,000 search volume, so a lot less search volume, first of all, all right, 25,000 versus 13,000, okay, so search volume, you know, just overall, might be down, but then the impressions was 3,000, all right. So you guys remember we had a Search Query Performance team on this call. What does that mean? If there was 13,000 searches and I only had 3,000 impressions? It means that my organic and sponsored rank most of the time was in the top of the page. So at this point, at this point, what I'm gonna do is I'm gonna go back to Helium 10 and this time I'm gonna open up Keyword Tracker and let's just see what's going on with my keyword ranks for Egg Holder Countertop. All right, so let's go ahead and do that together. All right, so I got Keyword Tracker open. I was tracking all items and the variation here is the Egg Holder Countertop.    Bradley Sutton: Let's go ahead and look at the history of Egg Holder Countertop for the organic rank and specifically, I wanna take a look at what was going on in most of January, all right. So you could see here in January I was towards the top of the page a lot of time, like in the top 15 results. Look at that Top 15 results almost across the board for organic. Let's take a look at what my sponsor was. Was I even advertising for this keyword at that time? Okay, now I'm looking at sponsored and what. This is kind of weird. So it looks like I've never advertised for this keyword. So that's kind of strange. So, like I definitely wanna check my Adtomic. But that's interesting. That means most of my.    Bradley Sutton: Let's go ahead and look back at Search Query Performance. Okay, it makes sense. My search volume was 25,000. I only had 13,000 impressions. That was 100% organic. So that right there is like a miss. I don't know what was going on or why I wasn't advertising against my number one keyword. So there's potential right there, where I have a history of converting for this keyword. Maybe I need to start go ahead and put that in my sponsor as a matter of fact. I'm gonna go ahead and do that right now. All right, so here I am in Adtomic. Let's go ahead and open up one of my performance campaigns. That means that's what I put my exact manual. I'm just gonna go ahead and add this as a target. Here we go, let's go ahead and add target and let's enter a new keyword, exact match, and we'll call this egg holder counter top. And there we go. All right, there we go. So we just made one potential move. Again, now it's from search crew performance. So the rest of what I would need to do is I need to go through and take a look at these other keywords that I was getting sales from, like.    Bradley Sutton: Here's the second one, just an egg holder. I was able to get three orders from back in January. Here I got six orders. From what keyword is this? Wooden egg holder, all right, wooden egg holder got me six purchases and I actually had 184 clicks on 4,000 impressions. So that's pretty impressive.    Bradley Sutton: Now Wooden egg holder is still my number one keyword. Only 2,000 impressions, 29 clicks. Wow, guys, that is pretty crazy. My click share is only 3%. So I had 29 clicks out of 2,000 search volume or impressions.    Bradley Sutton: But before egg holder countertop or a wooden egg holder, I had 184 clicks with only double. So that just shows me that's gotta be price, guys. All right, that's the price effect right there, if nobody even clicks it. You know, and I have a similar image that means people are like why am I gonna click on this 33 or $38 product when we've got these $20, $22 ones, all right. So in this case, you know what I already lowered the price of 33. I wanna do a test on if I can go further and I wanna get that. Since I have that lowest price in 30 days, let me double up on the badging and let me go ahead and throw a coupon in there at the same time. So I got that red lowest price in 30 days badge and I've got one of those green coupons, so I'm just gonna go ahead and hop in and throw one of those coupons, all right.    Bradley Sutton: So for those who haven't done coupons before, you just go to Seller Central. You go to advertising and then hit coupons, all right. And then let's go ahead and create a new coupon, all right. Next step is you're gonna hit, search your catalog and let's go ahead and put the ace in in here. Here's the product. Let's go ahead and select it and hit continue.    Bradley Sutton: Next step you're gonna do is set the start and conclusion date. Let's go ahead and start this like on September and let's have it run all the way to the end of September. Let's make it a percentage off. I'm just gonna go. Let's go with 10% off, a double-digit number there, limit redemption to one per customer and let me make a just a budget of a hundred bucks on this. Let's just test it out. Next thing you gotta do is you gotta fill out this coupon title and targeting. I'll do that off-camera. Okay, so I got my coupon set up. That's gonna go active in a few days.    Bradley Sutton: We're gonna come back in October and then take a look at all right, how much did that increase? You know, click-through rate, because I'm never even gonna get to the add to cart, I'm not even gonna get to the purchase If I can't even get them to click the listing in the search results. I might even have to go to a deeper price based on what these competitors are doing. So we just covered search, create performance and how I can go dive in there and look at all the keywords that were working for me before, and then look at all the ones in search, create a performance at least, and then look at all the ones that is happening now. Now, remember I was selling crazy units a day like five 10 units a day. Back in January, if you look at a search create performance report, it only showed like about 15, 20 sales for the entire month. And remember that's because Search Query Performance doesn't cover a lot of the other scenarios of how people purchase.    Bradley Sutton: So looking at where I was ranking as a whole is important, and let me show you how I can do that. I can look at a holistic look at where I was ranking organically and sponsored and then do that comparison. It's gonna give me a lot more keywords to look at. Let me show you how. So what I wanna do is I wanna go back into my listening. I'm just gonna run Cerebro on my own listening, so I just have to go ahead and hit this keywords button. If I'm in the listening, I scroll down to the Healing 10 Chrome extension here, just hit the keywords button, or I can just enter my ACE into Cerebro and get it All right. Here's all the keywords I'm ranking for now.    Bradley Sutton: Now, same thing that I was doing in  Search Query Performance. I'm actually gonna keep another tab open here and I wanna run another instance of Cerebro, and the reason is is because I'm going to compare what's going on right now to what was going on in January, which was like the most recent killer month that I was having. So how I can do that is when I'm in Cerebro I'm gonna hit this show historical trend button and I'm gonna go ahead and check what was going on in January. You can see I was organically ranking for a decent amount of keywords. Let's go ahead and apply the filters and now let's see what I was ranking Like, let's say, organically, in the top 10. So what I'm looking at now, guys, I'm like taking a time machine. That's why it's called historical trends, but I call this Cerebro time machine because I'm just literally taking a time machine back to January of this year and I'm running Cerebro as if it was still January and let me see where I was ranking on average for that month. So to see what you know decent search form keywords I'm gonna go ahead and enter a minimum of 500 search volume and let's go one to 10 on the organic rank and let's take a look at some of these keywords. And, sure enough, I'm definitely gonna expand it out to more than just one to 10, because I get sales from other parts of the page too.    Bradley Sutton: But take a look, there are those keywords that were right from search through performance. That's why you know I could have just skipped that search through performance and got the data here as well. But here we got wooden egg holder, egg holder tower top and there are a few other keywords. Now let's actually switch to right now. Let's take a look at where I'm ranking for on some of these keywords. So what I wanna do is I actually wanna check on these top 10 keywords. Where am I ranking now?    Bradley Sutton: So let me take this a wooden egg holder, for example, keyword and then let's look at Cerebro. What is going on right now for this keyword? All right, so here I just did a filter for a wooden egg holder in July, and look at this my organic rank is 25. So there's there's definite drop in sales. I went from organic rank two, to sponsored rank one, and then now it is sponsored rank five, organic rank 25. So there's a big fail. I need to kind of, you know, improve on what was the highest search volume keyword at the time Egg holder countertop. We already looked at that one. Another one here is a chicken egg holder, all right. So let's look at chicken egg holder and then go ahead and look up where I was ranking in last month for this chicken egg holder organic rank 53, sponsored rank nothing. In other words I wasn't sponsored at all. But back in January, I was organic rank seven, and sponsored rank five. So there's another kind of plus there, guys, where for whatever reason I let some keywords fall off and I'm not even advertising for them anymore.    Bradley Sutton: Now the interesting thing here is is back in January I was not really getting play for very specific keywords to my product. And when I say very specific, that would mean, like this is a specifically a stackable egg holder or a stackable egg tray or a multi-tier wooden egg tray. You know, those are very specific to what this functionality was. It's interesting because since my product was kind of like the first to this niche, people weren't really searching for those keywords because they didn't even know it existed. But now I bet, if we would look at it, you know, there's some other sellers probably getting some play for those keywords. That that I'm probably not right now, because we almost, like, created a niche. That's why there's so many different coffin shelves and things like that. We were the first to really, you know, go hard with that kind of product and now there's just a million coffin shelves. But anyways, as you can see there, even just comparing myself to myself, I took my foot off the gas off of some keywords for whatever reason, and that definitely, regardless of price, is probably playing a role in my drop in sales.    Bradley Sutton: Let's now take a look. You know, instead of comparing myself to myself, which is what we're doing in search, career performance, and cerebral, let's compare what's happening now myself, my product, compared to some of those competitors who have overtaken me in sales. Are they getting sales from keywords that maybe I don't even have in my listing? Let's hop in and let me show you how to find that. All right, so I'm here in the search results for stackable egg rack, and now what I want to do is or what you guys want to do, you know, I hope, if you're following along, do this in your own product. What you need to do is go to Amazon and go to the search results of, like your main keyword or main page. You can also do this inside of Helium 10.    Bradley Sutton: If you're, if you're tracking your competitors, I like doing it from Xray, just because it's a nice visual experience and the first product that you click on in Xray. Now again, I know this is kind of harder for you guys who are driving around or running around or riding a bicycle and trying to picture what I'm doing. Make sure to go to YouTube to watch the version of this episode to really get the full feel. But hopefully, I'm describing this, you know, decent enough for you. All right, so the first thing you want to do, since you're comparing your product versus your competitors, you go into Xray and you choose your product first. So I'm looking for Ghee's Chicken Coop here. It is right here.    Bradley Sutton: And then now you pick like four or five of who are the best sellers right now. And you know, sometimes I sort it by sales. This category sometimes trips out and, and you know people switch categories. So I'm actually going to sort it by BSR and let me pick the closest ones to my product that have the lowest BSR, the ones that have a better BSR than me, meaning that at least for the last few hours or today, they were selling better.    Bradley Sutton: And here's that number one product, kinglin. Here they're the ones I want A hot look at. This Kinglin product has sales of 666. You see, I knew there was something. There was something weird going on with this product why he could sell so much. You know, deal with the devil. I see how it goes, okay?    Bradley Sutton: Anyways, seriously speaking, though, let's go ahead and select him. We definitely want to know what keywords he's doing, and I'm only choosing the products that are very similar in function to my products, like here's a quail pigeon egg holder. You know, mine is not for quail pigeons, so I'm not going to pick that one. All right, there we go. I was able to pick a few products, and now we're just going to go ahead and run Cerebro.    Bradley Sutton: Now, the first thing that you want to do is you want to see if are there keywords that they're getting sales from that I am not even ranking for, let alone not on page one. For all right, let me show you how to do that. I have their products compared to mine. I'm going to say position rank that's my, my product zero, minimum, zero, maximum. All right, I'm going to go ahead and put a minimum search volume of 300. And then the next thing I'm going to do is I am going to do advanced rank filter minimum one. All right. Advanced rank filter number one, minimum one. That means I'm looking for a keyword that at least one of the these other competitors is ranking in the top 10 that I am not ranking for at all. And to do that, I go to advanced rank filter, number two, and I put minimum one, maximum 10. All right, there you go. I mean, as a goal, you want no keywords to come up here, and sure enough, there are no keywords that came up for mine, thank goodness, all right. So that means that hope you guys understood what I just did. I was checking are there any keywords that I am not ranked for at all but at least one of my competitors is in the top 10? The answer to that is no. You guys want that to be no as well for yourselves, all right. Step two All right, I know there's not one that I'm not ranking on, but what? Are there any keywords where I'm ranking like between like 15 and 306, but at least one of my competitors is ranked in the top 10.? And I would assume that there's a number of them. And sure enough, look at all these keywords here. All right, so wooden egg holder is one.    Bradley Sutton: Let's take a look at what's going on here. Wow, look at this. There are a couple competitors ranked for and ranked five, and yet my position is 25. So there's a keyword that potentially I can try and increase on my sponsored rank to get some, you know, to start competing with those other two products. Here's another keyword here. Look at this, this counter egg storage. You've got one competitor at position seven, another one in the first 20, but or two more in the top 20 organic positions. And me, where am I ranked? 91. There are a total of 50, 17, sorry, 17 keywords on this list or at least one of my competitors is most likely getting sales from because they're in the top 10 positions in the organic results. And yet I'm like anywhere from 25, and here's one keyword that's, I'm all the way at 220. So there still is some low-hanging fruit. So there's a lot more stuff I'm going to go into.    Bradley Sutton: I'm going to go look at my Adtomic. If you guys don't use Adtomic, you're not going to be able to do what I do, because I'm going to be able to go in and look at my history on what keywords I was crushing it on back in January and February and see what's going on with those keywords Now, like, did I accidentally pause it? Or did one of the healing 10 employees who keeps screwing with my account because they're trying to run test, accidentally archive something. The reason I say if you don't have Adtomic, you can't do that is the only way you would be able to look at that is if you were downloading your search term reports from Amazon during that time because Amazon only lets you see I think it's like two or three months worth of data, and that was January February. With Adtomic I can go back like two years, so I have no problem. So that's my next step.    Bradley Sutton: I'm going to do I already did, you know some listing optimization, but I'm also going to do some next level list optimization. Once I take a look at all these keywords and look at the keywords I'm not doing great in, I'm going to check in Listening Builder. Do I have them in phrase form? Or maybe that's why I'm not doing so great for it is because I'm just indexed for it, but I don't have the full phrase in there and that will help. That could help my relevancy. So I'm definitely going to optimize that.    Bradley Sutton: I told you I'm going to go into those images and I need to kind of like make people understand that they can buy extra racks, to kind of like stack it up. That's another thing I'm going to do. Another thing I'm probably going to do is I'm probably going to go to azrank.com and do some customer testing, like have some customers search for some of these keywords and then let them give me a report on what they think of my listing versus these other ones and which ones, like, would they pick first, second and third, and which one last and then, and then I might get some insights there from, like, real customers on. Is it really just the price that people are kind of tripping on? I'm going to go ahead and hop in and use Helium 10 Audience, which is powered by pick food.    Bradley Sutton: I'm going to run some split tests. You know, like I just told you that we changed the images right, but was that the right move? I'm going to? I think that the A plus content definitely was the right move because you know it helped our conversion rate, but that main image we actually didn't change. So I'm going to check. Did they take any more pictures that maybe I could split test on? I might not want to split test this on a live listing because you know it could hurt my conversion rate, but let me go ahead and run a Helium 10 audience so that I can, you know, pull 50 Amazon buyers and then see, see what they think.    Bradley Sutton: And then, like I said, for my next order, I got to get a price that's at least like 20% cheaper, if I can, from my factory, and I might even look into changing a little bit of the dimensions. Actually, matter of fact, you know what this is important. So let's go ahead and hop in here and see what we can do. Let me show you something cool, alright, so let's just go hop into my listing and let me show you how I can kind of like play around with the pricing here. Let's go ahead and run the profitability calculator once it comes up and let's see if I can like maybe shave a couple of inches off of this. What might happen? Let's take a look. Alright, so if I can get my manufacturing cost down to like $6, and still with a 10% ACoS, and if my price I want to put this at like $28 more or less, what would happen if I can shave just maybe an inch off of the length?    Bradley Sutton: So let's go 14.12. It was at 17% profit. That brings me to 18% profit, so not much. What about this width? Let's bring this down to seven. Wait a minute. Wow, did you guys just see that? I just took the other width or the height, from 7.28 inches. I just took off a quarter of an inch and it increased my margin by over 4%. That's kind of crazy. Let's try that again 7.28. Yeah, it was 18%, large standard size, but then I take it down to seven and it drops me under three pounds outbound shipping weight. So that might be an easier win to just shave off a quarter of an inch from the height and I get 4 percentage points back on my profit margins.    Bradley Sutton: Now, that is definitely doable. You see, you see guys, like, like how you just got to like, dive in there and start playing with this. You never know what might happen. I think it's because I was right on the cusp of that dimensional weight for three pounds and it put me at 2.99 pounds just by changing 0.28 of an inch. On one side of the product, I say 4 percentage points.    Bradley Sutton: So these are the kind of things that you guys need to do and at the end of the day, let's just say I do all of this stuff and I start losing money on PPC because I have to spend so much and I just can't, I can't compete, I can't stay profitable. Yeah, you got to be able to pull the plug. You shouldn't have complete emotional connections to your products, guys. You got to be able to pull the plug sometimes. But, anyways, these are the steps I want you guys to take.    Bradley Sutton: If you have a product that's been out for a couple of years and you're like man, can it be revitalized? Don't just give up without even trying these things. There are things that you can do to maybe get some traction back. So again, this is one of the Project X products. We're going to have some more Project X episodes coming out on some of the products you know and some of the launches of some brand-new projects. These are brand new products that we've been doing in our Project X that you guys haven't even heard about yet. So look forward to that in the next episode. I'll see you guys there.

In this episode of Quah (Q & A), Sal, Adam & Justin answer four Pump Head questions drawn from last Sunday's Quah post on the @mindpumpmedia Instagram page.  Mind Pump Fit Tip: Scientific studies are NOT everything! (2:16) PSA for all inspiring coaches and trainers. (21:49) There is a HUGE difference between processed and whole meat. (23:26) Kids say the darndest things. (25:45) The sad state of Mitch McConnell. (34:55) How to improve your mood with simple steps. (37:34) Antidepressants and weight gain. (40:17) Changing your behaviors to match your lifestyle. (45:37) A conversation with Alex, the founder of Dynasty, on creating a living trust 100% free. (51:11) Shout out to Live to 100: Secrets of the Blue Zones on Netflix. (1:10:07) #Quah question #1 - How do you find and maintain a neutral spine while doing conventional deadlifts? When (if ever) is it normal to see some lower or upper back rounding? (1:10:53) #Quah question #2 - My right arm is weaker than my left & it affects my barbell curls in that my left doesn't feel fatigued at 8 reps while my right is struggling for form. Should I stay at a lower weight until my right arm catches up or switch to dumbbells? (1:18:02) #Quah question #3 - Should you not increase the weight when performing a barbell back squat until you can go below 90 degrees? (1:22:10) #Quah question #4 - If all of you had to do a different podcast, but it couldn't be fitness-related, what would you talk about? (1:26:05) Related Links/Products Mentioned NCI's Nutrition Coaching Summit is BACK this October 17th through the 21st. Exclusively for Mind Pump listeners, they are giving an exclusive 20% off! **Code MP20 at checkout** Visit Butcher Box for this month's exclusive Mind Pump offer! September Promotion: MAPS Symmetry | RGB Bundle 50% off! **Code SEPTEMBER50 at checkout** Mind Pump #1825: Man Cheats Death & Builds Cold Plunge Business Seven Countries Study - Wikipedia Mitch McConnell rejects speculation about future amid concerns over health Morning sunlight reduces length of hospitalization in bipolar depression Live to 100: Secrets of the Blue Zones - Netflix Visit Daily Dose Meals for the exclusive offer for Mind Pump listeners! **Promo code MINDPUMP20 for 20% off your first order, excluding subscriptions.** Create a Living Trust for free – in minutes! Dynasty Trusts | GetDynasty Visit Joy Mode for an exclusive offer for Mind Pump listeners! **Promo code MINDPUMP at checkout for 20% off your first order** How To Hip Hinge Properly (Fix THIS!) Mind Pump #1790: The Secret To An Attractive & Functional Body Mind Pump #1535: Should You Squat Below Parallel? Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Mike Boyle (@mbsc_online) Instagram Jolene Brighten (@drjolenebrighten) Instagram Father Steve Grunow (@fatherstevegrunow) Instagram  

We go to the West Country this week and specifically two clubs in the Bristol suburbs. The FA trophy begins this weekend with the First Qualifying Round with Step 4 clubs kicking the competition off. We link up again with Richard Luffman gaffer at Cribbs. Promotion last year to step 4 and now this year they've already dumped one step 3 side out of the FA Cup and travel to another next week, first up though, a club from their own division in the FA Trophy. Also in the Bristol area but two levels below, the story of the week. In the middle of a heatwave they had the heartache of a match abandoned in the 83rd minute they were leading 5-2... abandoned due to flooding! Manager Liam Greening tells us about Shirehampton FCs woes. Rounding it all up Jon Couch the Executive Editor at the Non League Paper with managerial changes, clubs facing demise and the inside track on clubs preparing for the FA Cup next week.

Show Notes: https://wetflyswing.com/499 Presented By: Dette Flies, Jackson Hole Fly Company, BearVault Sponsors: https://wetflyswing.com/sponsors On this episode of the Wet Fly Swing Great Lakes podcast, we're joined by tournament fisherman and lifelong angler, Randy Gaines, Captain at Nibble This Charters. With over 20 years of professional experience and multiple national tournament wins under his belt, Randy brings an ocean of knowledge and practical tips on fishing for bass and walleye in the Great Lakes. We talk about everything from the importance of understanding fishing structure to selecting the right lures and fly designs, to navigating different water conditions, and even a few fishing tales. Listen in as Randy shares his insights on how to adapt your fishing techniques according to the environment, the significance of color contrast, and adjusting lure size according to water conditions. He emphasizes the importance of mixing up your lures and techniques to keep the fish from becoming conditioned. If you're looking to elevate your fishing game, Randy's advice on different retrieves, lure wobbles, and the impact of water clarity and temperature on the action and appeal of lures and flies is a goldmine. Rounding off the episode, we explore the intersection of fishing techniques and technology. We discuss how wind can be your ally in fly fishing, the influence of the boat and electronic noise on fish behavior, and how light penetration affects your strategy. With his vast experience in tournament fishing, Randy talks about the game-changing role of forward-facing sonar in locating bait and fish. So, whether you're a seasoned angler or a novice looking to reel in some big catches, this episode is your perfect companion for a day out on the water. Tune in for some incredible insights and a whole lot of fishing wisdom. Episode Chapters - Randy Gaines on Tournament Fishing (0:00:01) - Fishing for Great Lakes Walleye Randy Gaines shares his experience as a tournament fisherman, guide, and fly fisher, discussing guiding, off-the-wall techniques, and how fishing has helped his career. (0:13:38) - Fishing Structure and Current Importance Randy discusses visible and invisible structure, current speed, fishing techniques, and safety. (0:20:46) - Choosing Lures and Fly Designs Mixing up lures, speed, matching the hatch, and trying something new to attract fish. (0:31:00) - Fishing Techniques in Different Water Conditions We discuss water clarity, time of day, lure size, color contrast, and slow retrieves for fly fishing. (0:39:09) - Fishing Strategies and Lure Selection Randy Gaines discusses lures, flies, wobbles, retrieves, water clarity, temperature, and mixing up lures to keep fish from becoming conditioned. (0:53:28) - Fishing Techniques and Technology Randy and I discuss wind, boat noise, light penetration, sonar, tournament tools and tactics. Show Notes: https://wetflyswing.com/499

Dr. Cliff Harvey, Registered Clinical Nutritionist, describes the risk factors of long COVID, busting the myth that long COVID is reserved for those with pre-existing health conditions and extending it to healthy and athletic people. Together with our ambassador, Dr. Adrian Lopresti, Cliff highlights the role of nutritional status in post-COVID syndrome and shares treatment options to support those with nutritional deficiencies, while discussing the importance of a thorough dietary analysis. Rounding the conversation off with a discussion on lifestyle factors relevant to the management of long COVID, this podcast is a must-listen for all natural medicine practitioners. Find today's transcript and show notes here: https://www.fxmedicine.com.au/podcast/replay-post-covid-syndrome-dr-adrian-lopresti-and-dr-cliff-harvey Sign up for our monthly newsletter for the latest exclusive clinical tools, articles, and infographics: https://pages.blackmores.com.au/FXM-signup.html ***DISCLAIMER: The information provided on FX Medicine is for educational and informational purposes only. The information provided is not, nor is it intended to be, a substitute for professional advice or care. Please seek the advice of a qualified health care professional in the event something you learn here raises questions or concerns regarding your health.***

Rounding out our week with two lovely cohosts ready to share.

It's the FA Cup 1st Qualifying Round this weekend with the STep 3 sides coming in across the pyramid. Mr Phil Annets @FACUPFactfile is with us offering all the stats and facts of the round.  We talk to Chairman at Darlaston Town Neil Chambers about their history, their successes, and their aspirations as they prepare for a BBC Red Button game as visitors to local rivals they know well. Rounding it all up with thoughts on some of the biggest stories this week is Editor at Large at The Non League Paper Matt Badcock along with his preview of this weekend's issue.

On this week's episode of the Need To Know Podcast, Savon, Alex, Regi and Pierre begin by recapping the Ish episode, the Elliott Wilson episode and the 2023 Need to Know Mixer (4:39). They then highlight a recent shoutout from 'The Brilliant Idiots' podcast, hosted by Charlamagne Tha God & Andrew Schulz (14:04). The conversation quickly turns into a comparison of Taylor Swift, Beyoncé and Michael Jackson in the wake of Schulz's claim that Taylor is the closest thing we've seen to Michael musically (29:14). The comparisons don't stop there, as the hosts also debate who has the better music catalog between The Weeknd and Ed Sheeran (44:19). Rounding out the podcast are discussions on Noah Lyles' comments on the NBA (1:02:51), Donald Trump's mugshot (1:31:23), the evolution of Hip Hop (1:41:44) + MORE! Become a Patron for additional bonus episodes and access to both our voicemail number and monthly giveaways: www.patreon.com/NeedToKnowPodcast

On today's episode, host Easton Freeze & Producer JT discuss the Titans' initial 53-man roster: Ran Carthon sends a 2025 7th-round pick to New England for Nick Folk, your new kicker...but what is the plan for kickoffs? (6:56) Keeping just 3 Tight Ends was the biggest shock of the day: Why it's so surprising, and what it could potentially mean about this team this year (10:40) 7 Wide Receivers make the cut, and Easton asks what the two rookies at the bottom of the depth chart may be able to contribute this year (29:00) Why the Titans kept 10 Offensive Linemen, and which guys are the most pivotal depth pieces (43:30) 5 Cornerbacks make the cut, but the 5th player isn't who most people expected it to be... (53:47) The 5 Linebackers that made the cut aren't exactly who folks were expecting either (59:09) Rounding out the roster tour by discussing the picks at Defensive Line and Edge (1:05:54) The News with Producer JT: Good news/bad news with Titans receiver injuries, pray for C.J. Stroud's safety, and more cutdown day news from around the league (1:10:13) _______________________________ Tips? Thoughts? Comments? Suggestions? Email the show here: easton@broadwaysportsmedia.com Subscribe to The Hot Read Podcast here: Apple: https://apple.co/3eGTlel Spotify: https://spoti.fi/3d2UcW4 Subscribe to the Broadway Sports Media YouTube channel here: https://youtube.com/@BroadwaySportsMedia Follow us on social media! Instagram: https://tinyurl.com/2s3v9dcw TikTok: https://tinyurl.com/mya8kpme The Hot Read Podcast on Twitter: https://tinyurl.com/5238x3c9 Easton Freeze on Twitter: https://tinyurl.com/2r99j4cu Producer JT on Twitter: https://tinyurl.com/2p8wj389 Broadway Sports Media on Twitter: https://tinyurl.com/yc3jrp2e Visit our website for all things Titans, Nashville SC, Predators, and more: https://broadwaysportsmedia.com/

In an enlightening episode of "Faithful Politics," hosts Will Wright and Pastor Josh Bertram welcome Congresswoman Jennifer McClellan of Virginia's 4th District for a multi-faceted conversation. The dialogue kicks off with McClellan's personal journey into politics, followed by her reflective insights on being Virginia's first black congresswoman and the unique orientation process for new members of Congress. The conversation takes a delightful turn as McClellan shares her favorite dining spots in her district, including the celebrated Buttermilk donut shop. A deeper exploration follows, tackling constituents' concerns about the current political environment, the special counsel investigation, and comparisons to past events. The episode delves into the tangible impacts of the Infrastructure Bill on Virginia, potential government shutdowns, and McClellan's significant work on the House Armed Services Committee. The dialogue also uncovers bipartisan efforts, the balance between congressional and national divides, and McClellan's personal experiences juggling parenthood and political life. Rounding off the conversation, McClellan sheds light on how she stays connected with her constituents, ensuring their voices are heard. This episode offers a rich blend of political insights, community connections, and personal reflections, making it a must-listen for those interested in the intersection of governance and daily life. Explore more episodes and resources on the Faithful Politics website, previous guests, and the C-SPAN segment.Support the showTo learn more about the show, contact our hosts, or recommend future guests, click on the links below: Website: https://www.faithfulpoliticspodcast.com/ Faithful Host: Josh@faithfulpoliticspodcast.com Political Host: Will@faithfulpoliticspodcast.com Twitter: @FaithfulPolitik Instagram: faithful_politics Facebook: FaithfulPoliticsPodcast LinkedIn: faithfulpolitics

Rounding out today's show, Jason Anderson & Joshua Brisco go through the various possible trade scenarios that we would even entertain for Chris Jones that would be beneficial for him and the team at this point in his career and the Mahomes era. Then, Jason, Josh & Dylan go through their Learned/Funniest/Best stories and facts that came out over the weekend!See omnystudio.com/listener for privacy information.

Editors - Justin Bourret ACE, Todd Zelin, Dave Canseco and Joseph Ettinger If THE RIGHTEOUS GEMSTONES editors ever tire of working in postproduction, perhaps they can get a job at Cinnabon, because their cutting rooms have the unique distinction of being located in a mall.  But considering how much fun the quartet has working on the show and with one another, that career change might just have to wait awhile.  For now, audiences can enjoy three seasons of their hilarious work on MAX. THE RIGHTEOUS GEMSTONES are living proof that worship pays dividends in all sizes. Patriarch Eli (John Goodman), the man most responsible for the tremendous success of the family's megachurch, is in mourning over the loss of his wife. Jesse (Danny McBride), the eldest of the three grown Gemstone siblings, looks to lead in his father's footsteps, but finds his past sins jeopardizing the family ministry. Next in line comes middle sister Judy (Edi Patterson), who secretly lives with her fiancé and dreams of escaping the Gemstone compound. Rounding out the dysfunctional trio is pseudo-hipster Kelvin (Adam DeVine), the youngest of the preachers and a thorn in Jesse's side. As the family battles numerous threats to their renowned religious empire, they continue to spread the good word... and make a solid buck doing so. JUSTIN BOURRET, ACE In addition to his editorial duties, Justin also serves as co-producer on THE RIGHTEOUS GEMSTONES. He is also known for his work on FOR ALL MANKIND (2019) and VICE PRINCIPALS (2016). TODD ZELIN New Jersey native Todd is an editor and producer, known for FRESH OFF THE BOAT (2015) and ARRESTED DEVELOPMENT (2003). DAVE CANSECO David Canseco began his journey with THE RIGHTEOUS GEMSTONES in Season 1 as an assistant editor, before working his way up to editor on Season 3.  He has also worked on THE GOLDBERGS (2013) and POOLMAN (2023). JOSEPH ETTINGER New to the Gemstones team in Season 3, Joseph is also known for ROAR (2022) and DEAD TO ME (2019). Editing THE RIGHTEOUS GEMSTONES In our discussion with the "GEMSTONES" editing team, we talk about: Setting up shop in Sears Walking the tonal tightrope Going to editing summer camp Mining the gems from all that footage Fun with full frontal nudity The Credits Visit Extreme Music for all your production audio needs Go get an Avid Media Composer of your very own Subscribe to The Rough Cut podcast and never miss an episode Visit The Rough Cut on YouTube

On Episode 711 of Hittin' Season, John Stolnis, Justin Klugh and Liz Roscher recap the Phillies' sweep of the woeful St. Louis Cardinals and revel in the heroics of Zack Wheeler, Aaron Nola, Bryce Harper, Kyle Schwarber, and the rest of a team that is playing its best baseball of the season at just the right time.

Rounding out this series on Sharing Your Faith, this episode looks more specifically at those who we should be sharing Christ to.  If we have a sphere of influence (immediate or expanded), we ask ourselves "Do they know Jesus?"  Sometimes that answer presents itself!  But we pray through that and if there is an open door, we take that opportunity to share our faith and to share our testimony.  This process doesn't need to be overcomplicated but it DOES need to happen as we are called and commanded to share our faith and our hope in Christ.  This episode leaves with a challenge:  try it out and see for yourself!  If you have questions or have someone you are praying for/have shared Christ with, I'd love to hear from you.  As always, you can email me at info@derekcharlesjohnson.com  BE BOLD, SHARE JESUS!

Want to revolutionize your home inspection business? Prepare to be thrilled as our guest, Christian Adams, unveils an innovative new initiative, the Curbio Partnership Program. A game-changer for sellers with houses in need of repairs and home inspectors alike, this program covers repair costs, warranties the work, and even pays inspectors upfront for pre-market evaluations. But will this new inspection service change our industry?The Curbio Partnership Program offers not just a financial advantage but also empowers licensed inspectors with the right tools to assist sellers and agents in prepping homes for the market. We'll be dissecting how the program is different, comparing it to traditional home inspections, and revealing how it combines field inspection, home inspection, and contractor evaluation. You'll also learn about the potential crossover applications of Matterport technology, the difference between seller inspections and home inspections, and the legal implications tied to each.Rounding off our discussion, we'll tackle how the Curbio Partnership Program can help expand your business by offering add-on services. We'll be discussing the introduction of pre-market home evaluations, and the potential for inspectors to gain more clients and generate more revenue. So, are you ready to transform your business? Tune in to find out all about the Curbio Partnership Program.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

Tonight along with the WWE, AEW and the rest of the professional wrestling world we mourn the sudden passing of former WWE Champion and 3rd generation superstar, Windham Rotunda, better known as Bray Wyatt. As the patriarch of the Wyatt Family, Bray would take the WWE Universe by storm when he came on the scene in 2009 alongside Eric Rowan and Luke Harper (aka Brodie Lee). Wyatt and his family would tear through superstar after superstar including an incredible story with John Cena which saw the introduction of Braun Strowman. Throughout the years Wyatt would go on to have memorable story after memorable story with the likes of Daniel Bryan, John Cena, Randy Orton, Alexa Bliss and countless others. Wyatt was able to reinvent himself a few times over the years as “The Fiend” and most recently “Uncle Howdy”. Joined by Michael Chromiak, our panel takes a look back at the life and career of one of the greatest minds of the modern era. Earlier in the week, the professional wrestling world also lost WWE Hall of Famer and hardcore icon Terry Funk. Funk passed away Wednesday at the age of 79. Funk wrestled everywhere from WWF, WCW, NWA/TNA and ECW. Funk was an innovator of the hardcore style we have come to know and love today. Whether he was wrestling as Chainsaw Charley or just as Terry Funk, his rivalries and partnerships with Mick Foley through the years are things of legend. Rounding out the show tonight, we take a trip across the pond to get ready for AEW All In. All In takes place this Sunday at Wembley Stadium in London England in front of over an estimated 80,000 +. AEW World Champion MJF puts his title on the line alongside his tag team partner Adam Cole. Billy Gunn plans to bring back a “Bad Ass” when along with The Acclaimed look to take the AEW World Trios Championships from House of Black. Will Ospreay steps inside an AEW ring once again, this time to take on Chris Jericho. FTR (Dax Harwood and Cash Wheeler) are set to defend their AEW World Tag Team Championships against The Young Bucks (Matt and Nick Jackson). Hikaru Shida defends her AEW Women's Championship against Toni Storm, Saraya and Dr. Britt Baker D.M.D. CM Punk defends the “Real World Championship” against Samoa Joe. Other matches include a Stadium Stampede match, the FTW Championship is on the line, the ROH World Tag Team Championships are set to be defended, and a tag team Coffin Match.

We are back with a new series of weekly looks at the world of non league football. As the 50th year of the FA Vase kicks off we speak with our resident Statto Mr Phil Annets with his @FAVaseFactfile hat on and speak with Holmer Green Chair Rob Shed who would like to do well in the competition this season but fears the timing might not be right, especially with even the Reading festival hitting team selection for his  young first team. Rounding up the week's news and previewing the weekend's paper is Jon Couch of the Non League Paper on a very busy weekend of non league football.... It's good to be back!

An R-rated version of THE INCREDIBLE JOURNEY with talking dogs voiced by Will Ferrell & Jamie Foxx. That's the gist of STRAYS the new comedy in theaters now from director Josh Greenbaum (whose previous film BARB & STAR GO TO VISTA DEL MAR was a show favorite). Alan & Chris share a review of the film and then delve into some silver-screen news. Rounding out the episode, a recommendation is shared of a movie you might have missed that you can check out from the comfort of your own couch.Recommendations: "Wheel of Fortune and Fantasy"Footcandle Film FestivalFootcandle Film SocietySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rounding out the Golic in Dublin week, Jason Fitz joins GoJo on the last official episode of the podcast formerly known as GoJo to talk about how badly they wished they were in Dublin Ireland. (03:40) - Marginally rich Mike couldn't make it over to Dublin to watch ND kick off the season and Marginally sized Jason wonders why he didn't get the invite. (05:00) - Gojo previews Notre Dame's season and realizes he's not fun to be around during these games. (12:02) - As the favorite to win the Heisman again this season, Caleb Williams is becoming one of the most interesting players off the field. Gojo and Fitz discuss Caleb's apprehensions about having his name, image, and likeness featured in the newest EA Sports College football reboot. They also chat about Caleb considering not going into the draft at the end of the season. (19:41) - 3 BIG (12) Questions: Which program has to have the more successful season: Texas or Oklahoma? (22:42) Is the whole country sleeping on the state of Kansas and its football teams? (25:50) What should we expect from the Big 12 newcomers like  UCF, Cincinnati and Houston? (28:05) - National Champion & Super Bowl Champion QB Joe Montana joins the show! The Pro Football Hall of Famer talks about his family joining him in Dublin thanks to Guinness, the new content they have coming out featuring himself alongside Joe Burrow. (30:50) Joe talks about Marcus Freeman heading into year two as Notre Dame's Head Coach, (33:15) the difficulties Sam Hartman might face early on, and (35:50) his thoughts on the Trey Lance situation in San Fransico. (38:15) Finally Golic asks Joe Montana if it's fair to label the run the Kansas City Chiefs has had with Patrick Mahomes a dynasty. (40:45) - This, That, and the Third: Giannis won't sign an extension with the Bucks, Michigan's succession plan during their 3-game Harbaugh ban, and Oscar Meyer's Hot Dog straws. Click here to subscribe, rate, and review the newest episodes of GoJo with Mike Golic Jr!  If you or someone you know has a gambling problem, crisis counseling, and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL/IN/MI/NJ/PA/WV/WY), 1-800-NEXT STEP (AZ), 1-800-522-4700 (CO/NH), 888-789-7777/visit http://ccpg.org/chat (CT), 1-800-BETS OFF (IA), 1-877-770-STOP (7867) (LA), 877-8-HOPENY/text HOPENY (467369) (NY), visit OPGR.org (OR), call/text TN REDLINE 1-800-889-9789 (TN), or 1-888-532-3500 (VA). 21+ (18+ WY). Physically present in AZ/CO/CT/IL/IN/IA/LA/MI/NJ/ NY/PA/TN/VA/WV/WY only. New customers only. Min. $5 deposit required. Eligibility restrictions apply. See http://draftkings.com/sportsbook for details. Learn more about your ad choices. Visit megaphone.fm/adchoices

The 6 Star Journey is for all of us, and nobody shouts that louder than an amazing woman who recently earned the 6 Star Finisher's medal for herself - Alexandria Williams.   She joins us in an inspirational episode of Marathon Talk, which sees the return of Martin in the co-hosting seat, a wild World Record set in high heels, and murmurings of Martin's next race…   In this episode of Marathon Talk: 0:00 - We herald Martin's return with a look at his and Deena's contrasting camping escapades, connecting with nature through running, and the Women's World Cup 10:50 - Rounding up the World Athletics Championships' dramatic Women's 10,000m, warming up for this weekend's race in Budapest, and a new high heeled World Record 25:25 - Alexandria Williams shares the inspirational journey she's taken to becoming a 6 Star Finisher, and the importance of the running community   Marathon Talk is proudly powered by Abbott World Marathon Majors, who create, build and support opportunities for all to discover the power of the marathon community. Learn more at https://www.worldmarathonmajors.com/  

Welcome to a very special episode of Don't Retire... Graduate!: our finale. After five seasons, we're graduating from the podcast in order to take financial literacy education into a new format, with a new edition of the Don't Retire... Graduate! book releasing soon and our new financial wellness program taking off. Rounding out the show with a bang, we have Cara Macksoud of Money Habitudes here to talk about her journey from Wall Street trader to leading a company that helps people identify their financial biases and make positive changes in their habits. We'll explore the importance of being open-minded and empathetic towards clients with different attitudes and behaviors, as well as the gradual nature of habit change. Key takeaways: Financial security is important for a comfortable retirement transition. It involves having a certain level of income and assets to maintain a desired lifestyle. It's crucial to understand your money habits and attitudes, as they play a significant role in your financial decision-making. The Money Habitudes assessment helps individuals gauge where they fall along six domains and identify biases or areas for improvement. Money is relational and tied to associations such as family, culture, and community. Understanding the non-verbal messages and influences around money can help shape healthy money habits and attitudes. Giving and philanthropy can bring joy and satisfaction, and it's important to align your philanthropic efforts with your values and passions. Incorporating philanthropy into your financial plan can bring both status and personal fulfillment. Thank you to everyone who has supported this show over the last five years and allowed us to be part of your personal finance journey. Also, a special thank you to our executive producer Sara Lohse and our audio engineer Russ Riba for making this podcast happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Blake and David talk app integration frustrations, Gusto's new payroll feature, increased fees for tax professionals, a tragic accident involving an IRS agent, low job fulfillment among accountants, and an employee stock ownership plan at BDO. They also dive into Amazon's new product review feature and the appointment of a former Intuit executive as the new CEO of PayPal. Rounding things out, they speculate on Alex Chriss' move to PayPal and the potential benefits for accountants and bookkeepers.SponsorsLiveFlow - http://accountingpodcast.promo/liveflowAero Workflow - http://accountingpodcast.promo/aeroKeeper - https://cloudaccountingpodcast.promo/keeperChapters (00:04) - Preview: BDO's new equity model (00:55) - Welcome to The Accounting Podcast (02:35) - Every app for accountants should have a spreadsheet view (05:59) - We have reached peak user interface: How AI will simplify app design (07:22) - Why Bob from accounting could soon be a bot (12:30) - NATP study shows tax pros raised prices by over 20% in 2023 (20:57) - IRS agent accidentally killed by fellow agent at gun range (24:12) - Sam Bankman Fried sent to jail (25:19) - 60% of accountants rate their job fulfillment at C or lower (27:20) - BDO USA borrows $1.3 billion to create an employee stock ownership plan (32:05) - How to solve the accounting talent crisis (35:50) - Amazon using AI to summarize customer reviews (37:25) - PayPal's names new CEO: How Intuit, PayPal, and X are all connected (47:24) - Wrap up, where to reach us, and checking in on the live chat Need CPE? Subscribe to the Earmark Accounting Podcast: https://podcast.earmarkcpe.comGet CPE for listening to podcasts with Earmark CPE: https://earmarkcpeShow NotesPayPal Names Alex Chriss as Next President and CEO        https://newsroom.paypal-corp.com/2023-08-14-PayPal-Names-Alex-Chriss-as-Next-President-and-CEO Alex Chriss Succeeds Dan Schulman as the new CEO of PayPal       https://ceoworld.biz/2023/08/17/alex-chriss-succeeds-dan-schulman-as-the-new-ceo-of-paypal/ IRS agent accidentally shot, killed by fellow agent during training at Phoenix gun rangehttps://www.azfamily.com/2023/08/17/irs-agent-accidentally-shot-killed-by-fellow-agent-during-training-phoenix-gun-range/ AICPA, NASBA Team to Help Ease Path to CPA Licensure   https://www.intuitiveaccountant.com/in-the-news/people-and-business/aicpa-nasba-team-to-help-ease-path-to-cpa-licensure/ Withum and Seton Hall launch CPA apprenticeshiphttps://www.accountingtoday.com/news/withum-and-seton-hall-launch-cpa-apprenticeship Large firm shakes up business model with employee stock ownership planhttps://www.journalofaccountancy.com/news/2023/aug/large-firm-shakes-up-business-model-employee-stock-ownership-plan.html Intuit Names Marianna Tessel General Manager of Small Business and Self-Employed Grouphttps://www.businesswire.com/news/home/20230814601878/en/Intuit-Names-Marianna-Tessel-General-Manager-of-Small-Business-and-Self-Employed-Group/ Can PayPal's incoming CEO jump-start profitable growth?https://www.paymentsdive.com/news/paypal-ceo-checkout-venmo-smb-payments/690928/ BDO to create ESOP with $1.3B credit deal            https://www.accountingtoday.com/news/bdo-to-create-esop-with-1-3b-credit-deal Former eBay CEO Still Wields Influence over PayPal as It Names New CEOhttps://www.ecommercebytes.com/2023/08/14/former-ebay-ceo-still-wields-influence-over-paypal-as-it-names-new-ceo/ Elon Musk's 25-year obsession with 'X' explains what he did to Twitterhttps://mashable.com/article/musk-x-twitter-paypal With plans to hire 200, a former PayPal CEO launches new digital bank in Miamihttps://www.miamiherald.com/news/business/article251326533.html Outspoken: Bill Harris, Founder and Chairman of Personal Capital and former CEO of Intuit and Paypal       https://www.jsbarefoot.com/podcasts/2017/5/21/outspoken-bill-harris-ceo-of-personal-capital-and-former-ceo-of-intuit-and-paypal 5 things to know about Intuit's small business guru Alex Chriss—PayPal's incoming CEO https://www.fastcompany.com/90938418/paypal-ceo-alex-chriss-dan-schulman-what-to-know X.com names former Intuit brass its CEOhttps://www.cnet.com/tech/tech-industry/x-com-names-former-intuit-brass-its-ceo/ 5 ways the IRS funding boost is paying offhttps://www.washingtonpost.com/opinions/2023/08/17/irs-funding-tax-season-wait-times/ How Amazon continues to improve the customer reviews experience with generative AIhttps://www.aboutamazon.com/news/amazon-ai/amazon-improves-customer-reviews-with-generative-ai BDO partners in line for windfall after $1.3bn debt deal with Apollo Global Management | Financial Times               https://www.ft.com/content/78f60830-57a2-4671-b3dd-d3c3fed8c24f Sam Bankman-Fried Sent to Jail After Judge Revokes Bailhttps://www.nytimes.com/2023/08/11/technology/sam-bankman-fried-jail.html?smid=nytcore-ios-share&referringSource=articleShareGet in TouchThanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram! You can now call us and leave a voicemail, maybe we'll play it on the show. DIAL (202) 695-1040Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribe Apple Podcasts: http://cloudacctpod.link/ApplePodcasts Podchaser: http://cloudacctpod.link/podchaser Spotify: http://cloudacctpod.link/Spotify Stitcher: http://cloudacctpod.link/Stitcher Overcast: http://cloudacctpod.link/Overcast YouTube: https://www.youtube.com/c/CloudAccountingPodcast ClassifiedsFinDaily - https://findaily.io/ Forwardly - https://www.forwardly.com/Royalwise - https://royalwise.com/Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Why not let the listeners of The Cloud Accounting Podcast know by running a classified ad? Hit the link below to get more info.Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAd The full transcript for this episode is available by clicking on the Transcript tab at the top of this page

Are you ready to sprinkle a little holiday magic on your Walt Disney World trip? We've got an enchanting episode lined up, featuring travel agent extraordinaire, Melissa Pilgrim, who's ready to reveal her insider tips and tricks. We kick off this special journey with Halloween, revealing how to make the most of your time during the party, which characters are worth the wait, and the strategic planning needed to ensure you are refreshed and ready for the celebrations.We then transition to the Thanksgiving and Christmas festivities, providing guidance on managing the crowds during the holiday weekends and uncovering the best spots for Thanksgiving meals outside of Liberty Tree Tavern. Melissa shares expert advice on the Mickey's Very Merry Christmas Party, the parade, the spectacular fireworks show, and the wonderful treats available. Rounding off our festive journey, we take a leisurely stroll through the park to admire the holiday decorations and activities. We'll guide you through the Chocolate Carousel at Beach Club, the miniature village at Yacht Club, and the new Guardians of the Galaxy holiday overlay. Plus, for those with a sweet tooth, we're talking about the assortment of holiday-themed donuts you can find throughout the parks. With our valuable tips on planning ahead, we're ready to help you make the most of your holiday Disney World trip. Join us for a dose of festive cheer and invaluable insights! Make sure you hit that subscribe button so you know when there are new episodes.Do you want to share your experiences? Be sure to leave us a voice mail on our website and we'll play it on our show! Let's talk on our social media pages or send us an email! Join our Facebook Community group for exclusive work from Topper Helmers and Tom Thordarson. FacebookInstagramWebsiteAlso find Mykhailo on Kylo and Kristin's Magical Life YouTube channel. You can also find Bryan on Bryan and Tammy's Thotful Spot Podcast We appreciate you joining us this week and every week and would love to hear from you! Finally, please leave us a review and rate us on Apple Podcasts and Podchaser so that others can find us!It's time to press play – Let's talk about it!

Fraudology is presented by Spec. Check out their no-code platform you can implement to start fighting fraud today!In this episode of Fraudology, host Karisse Hendrick is joined by Jordyn, her 19-year-old daughter, to discuss the challenges of parenting in the digital age. As a fraud fighter and a parent, Karisse knew the importance of teaching internet safety to her child, from when she got her first smart phone, got her 1st social media account, and continued to grow up as technology continued to advance. In this episode, Karisse laments over her parenting style when it came to technology, and Jordyn shares her honest opinion about what she thought about it then, and what she thinks about it now. Was mom too paranoid? Or was mom just trying to give her knowledge to keep herself safe online (or as much as possible, anyway). Rounding out the conversation, Jordyn answers a few questions from Fraudology listeners (and their kids) about her mom, her mom's podcast and if she wants to be a fraud-fighter as an adult.Topics include insights on social media precautions to smartphone usage, and they delve into various topics to offer practical advice for navigating the online world while ensuring the safety of our loved ones. Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.