On the first episode of the Work in Sports podcast, Carl Manteau of the Milwaukee Bucks said, “I’ve always enjoyed sharing insight into working in the sports industry, the things I wish I knew when I was starting out. I love the idea of this podcast, and I’m thrilled to be a part of it.” That summarized this whole project beautifully. I’m Brian Clapp, Director of Content for WorkinSports.com and the host of the Work in Sports podcast. I’m sharing all of my best career advice gathered over 25 years in the sports industry, and I’m bringing in a bunch of old and new friends to do that same. We’re sharing our knowledge with you, so that you can be better prepared to make your mark in the sports industry. Friends like Colleen Scoles, Philadelphia Eagles, Talent Acquisition Manager (episode 5), Mark Crepeau, Basketball Hall of Fame VP of Marketing (episode 8), Josh Rawitch, Arizona Diamondbacks Sr. VP of Content and Communication (episode 18), Chris Fritzsching, Detroit Lions Director of Football Education and many more. Every Wednesday I bring in a special sports industry guest, like the names listed above. And every Monday and Friday I go solo, digging deep into a fan question related to working in the sports industry. Topics like, are sports conferences worth attending (episode 22)? What are the best entry level sports jobs (episode 17)? How do I prepare for a sports interview (episode 14)? We’re covering everything related to sports careers, so if you want to make your love of sports more than just a hobby or escape, this is the place to learn more!
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October is National Disability Employment Awareness Month – you are now aware of this concept. But let's go deeper. We need to get past awareness, we need to think about our collective contributions to the solution. Joining me today are Megan Gausemel, Director of Awareness Planning and Operations at Special Olympics International and Ben Collins, 40-year Special Olympic athlete, and the first athlete with a intellectual disability to be hired at Special Olympics headquarters – that what was 29 years ago. When I was first introduced to Ben, the last line of his bio nearly made me cry, he said, “If I didn't have Special Olympics in my life I would be sitting at home or on the sidelines doing nothing at all.” Listen in to Megan and Ben's important story.
We got our first video question in our Q&A session of the WorkInSports Podcast as Matt asks about leveraging the Great Resignation that the job market is smack dab in the middle of. This episode discusses why employees are leaving their jobs, even without another position secured, along with advice to turn this sports industry churn into a landing spot for you.
Sometimes it can be helpful to look back into sports history to understand where we are now and how radical the changes have been over the last 10 years or so. I'm going to read two quotes and I want you to guess what we are talking about: Here's former NFL commissioner Paul Tagliabue: "It is a matter of integrity, It is a matter of the character of our games, of the character of our fans, and a matter of values."Now here's former MLB commissioner Bud Selig fearful statement to federal court “Players would not be viewed by fans as exceptionally skilled and talented competitors but as mere assets to be exploited for fast money.”That topic was sports betting of course and in 2018, we've got legalized sports betting. Not everywhere... but in a growing number of states. And guess what, the world didn't blow up. Players didn't end up under the thumb of some mob boss, and again... the leagues themselves made money, with increased interest in their games. How does all this happen? It's not just at casinos, or riverboats, or racetracks --- we're in the digital age baby, and today's guest Johnny Aitken CEO of PointsBet USa is the leader of this charge. We are at the tip of a very large iceberg, and Johnny's here to tell us all about the journey and the upside... here's Johnny.
One of the most useful traits of maintaining a strong presence on social media is branding yourself as a professional. On our latest Q&A segment of the WorkInSports Podcast, Darren from Atlanta writes: “Hey Brian,Big-time listener here, I've picked up a lot of great advice from you so thanks for all that you do. I have a question regarding TikTok, I see a lot of people posting their resumes there and I wonder if there's some value there or is it a waste of time? Thank you for your insight.”While we're never shy about advice to people looking to start a career in social media and iHire writes at length about optimizing your social media profiles to get hired, considering newer platforms such as TikTok to get your resume out there is a first, so thanks for the question Darren! TikTok has exploded onto the scene over the past couple years and is a platform of choice for teenagers and college-age students especially, so of course brands (like us!) are considering jumping into it. There is a hashtag, #CareerTok, that is providing fantastic career advice on the platform right now. It's a great place to gather short pieces of advice from experts.
The introduction, improved performance, and “free” nature of the internet upended every business model of sports consumption. Suddenly, all the content you paid for individually was at your fingertips with only an internet bill to pay for it. Magazines went online, struggled to maintain subscriptions, and several shut down permanently. As time went on and streaming apps became prominent even ESPN's media empire faced diminished profits as consumers started cutting the cords to bloated cable bundles. Newspapers got it the worst of anyone. In 2006, there were 74,410 people employed in the newspaper industry. By 2020, that number was cut in more than half to a total of 30,820. The sports section was not immune from those trends and several prominent beat writers with large online followings were shown the door. This episode's guest, Evan Parker, serves as Senior Vice President and General Manager of The Athletic. Its subscription-based model has managed to thrive by focusing on all the things the internet seemed intent to prove was obsolete, and he tells us how on the WorkInSports Podcast.
Our latest episode of the WorkInSports Podcast hits an area in the middle of a slew of reasons for career changes as we approach what employment experts are calling the Great Resignation. We'll let Bre, one of our newest listeners, set the stage: “My name is Bre, and I'm a new follower of your podcast –which by the way, is so awesome and informational! I saw that we could send you emails with questions, so I thought I'd better reach out to you as I am seeking a career change. I am 24 years old. I'm currently miserable in my current career choice. I am a recent graduate who has received her master's in a health-related field; yes, I work in the hospitals/health. I was extremely young when I chose to major in Speech-Language Pathology, and now I feel stuck. I am a former college athlete who still loves sports and would love to work in the field as an event manager/coordinator. The only problem is... I have majored in Speech Pathology for both my undergrad and graduate. I do have experience in event coordinating (my part-time job) but not event coordinating in sports.” How do I become a top candidate as a person who only has a background in SLP? 1.) Do I have to go back to school to get my doctorate or masters in Sports Management? I really don't want to go back to college, but if I must, then I understand. 2.) Where would you start if you were me? I do not know where to begin in this process. So, if you don't mind, please send me all of the advice you have because I really want to be in a career that is surrounded by my first love: SPORTS!!”The full episode will dive deeper into how to make this kind of drastic career change.
On our latest WorkInSports Podcast, we go a little deeper into the realm of college athletics as VP of Content and Engaged Learning Brian Clapp sits down with Auburn University's Assistant AD for Marketing and Fan Engagement Dan Heck, who details his journey from a marketing graduate assistant at Central Michigan University to his current post running the Tigers' marketing efforts in the football hotbed of the SEC. The Draw of College AthleticsThere is a “cool factor” to working in sports that has traditionally drawn a large pool of candidates to any job opening to be part of the action, and college athletics is no different in this regard. You can flip on football games across the country on Saturday and see packed stadiums of diehard fans cheering their lungs out to create an energetic atmosphere. Working in college athletics offers a chance to live in and provide that environment. As a marketer, Heck is responsible for putting on the pageantry of a gameday and giving fans a connection to Auburn's student-athletes. Catch the full episode, it has a lot of great info on getting into and excelling in college athletics.
No fan questions this week for the WorkInSports Podcast, but VP of Content and Engaged Learning Brian Clapp has advice all the same for our aspiring sports professionals. Communication. It's a crucial part of branding yourself not only as a trusted expert on your social media accounts and in your industry. Communication is also an important and exciting aspect of branding yourself because you can control the conversation and show a lot of cool content off to your followers. Your personal brand is more than just your activity on social platforms. Emails, texts, comments, and posts are also a piece of it. When you reach out to someone to connect on LinkedIn and you add a sloppy note (or don't add a note), that is a representation of your personal brand. When you email a boss, a professor, or an internship coordinator, you are giving a sample of your personal brand. That's not as sexy as putting out a post on social that gets shared and liked hundreds of times, but it is critical to getting where you want in the industry. Why Interpersonal Communication Matters Every communication touchpoint is an opportunity for whomever you communicate with to evaluate your personal brand. In this episode, Brian uses the example of emailing a professor for assistance, but leaving vague information that does not let the instructor clearly know how to help. If you are the person who sends that type of email, understand that your exchange makes an impression and leads the professor to classify you as someone with low potential (and probably not worth the extra effort to help excel). Social media is the sexy part of building your personal brand – and crafting a good persona there can absolutely set you on the path to success. However, there are still some nuances in doing so. Take LinkedIn, the go-to site for budding professionals to connect and network with experts in their chosen industry. While you can find people the algorithm suggests and hit “connect” to spit out an automated “John Smith would like to connect on LinkedIn” request, remember that you get 300 characters of your own to help that connection request stand out. Use those characters to ensure that initial outreach counts. Make that person feel like more than another number to add to your list of connections or followers.
Adversity. Everyone has had to overcome it in some form or another in their lives, but the amount of barriers differ between people. On this episode of the WorkInSports Podcast, Brian Clapp speaks with someone who has overcome countless obstacles throughout his life to excel, and he is paying it forward. Desmond Dunham turned to running as his way through those obstacles, an elite cross country athlete turned inspirational coach, Dunham has mentored over 100 Junior Olympic All-Americans and over 100 high school All-Americans, with myriad other accomplishments on the course and track. His new book, Running Against All Odds, is coming out soon and I'm thrilled to have him share some of his story on here.
On the WorkInSports Podcast, we pride ourselves on offering career advice to folks looking to break into or move up in, not only the sports industry, but wherever talented workers ply their trade. Our question from Jonathan in Texas is one that definitely applies to everyone finishing up a job or internship application: “Hey Brian – I'm Jonathan; I am a junior in college who is just starting to apply for internships this year. I've been listening to a lot of your advice, partially because my professor talks about your podcast all the time! (He's right, it's really informative). But one thing I couldn't find in your archives was any information on asking for and getting professional references. I've started applying for internships and I was asked for references which caught me off guard. I was not prepared – what should I do? And what should be my strategy to handle this in the future?” This is a great question. People spend so much time updating and reformatting their resumes. They will write countless cover letters and tweak their formulas each time. Those things are extremely important and completely within their control. Using references, though, is something that requires input from other people who are willing to speak on your behalf or take the time to write you a letter of recommendation. It can also be what puts you over the hump when employers start evaluating their applicants. Catch the full episode of the podcast where Brian Clapp, VP of Content and Engaged Learning for WorkInSports, covers: Why Do References Matter? Etiquette of the Process
We have this vision of the sports agent. Contracts. Negotiation. Schmoozing. Glad handing. A lot of this is true... but times have changed. Elite athletes used to choose their agents based on their history of signing massive long-term contracts for other clients -- “oh you helped Pedro Martinez sign a record-breaking contract extension – you're my guy!” Now, athletes are looking deeper into the broader opportunities an agency can provide outside of just their on-the-field contract. Can you help me build my personal brand, my influence? Can you help me get an equity deal with a company I believe in? Can you help me leverage social media, NFT's, Names, Image and Likeness? Can you help me build my foundation, leave an impact, develop a community? Enter Gary Vee and today's guest Mike Neligan CMO of Vayner Sports. Gary Vaynerchuk is the CEO of VaynerX and Vayner Media – and is one of the most disruptive forces in social and digital media. He's built a huge brand and following from scratch, become an internet celebrity, authored 6 books and genuinely tries to change the world one day at a time. Gary loves sports, so in 2016 he built his own sports agency to go along with his media empire. Vayner Sports started out as a football agency working with amazing Pro Bowl level talent like Leonard Williams and Allen Robinson. When Mike Neligan came on board as CMO he brought an amazing background in baseball having worked with big names like Derek Jeter and Clayton Kershaw, he knew how to market big time athletes. This creation, Vayner Sports, is becoming the most disruptive and innovative brand in sports agency and I'm super excited to have CMO Mike Neligan on the show.
Last week, WorkInSports.com released its inaugural https://www.workinsports.com/employerlp/the-state-of-sports-hiring-2021-report?utm_campaign=SOSH21&utm_content=report&utm_medium=social&utm_term=2021-09-08 (State of Sports Hiring Report). Naturally, Brian Clapp leaned into the data it revealed in the latest episode of the Work In Sports Podcast to determine what the findings mean. One takeaway: A Lot of Movement is About to Happen Industries nationwide have been dreading a “Great Resignation” that is supposedly fast approaching, and the data in sports is bearing that out as nearly 60% (58.1%) of our State of Sports Hiring Report respondents were currently employed and either actively or passively searching for a new job. Additionally, only 5% of the respondents were employed and NOT seeking a new job. One area that is having some difficulties within the sports realm is college athletics. There is a lot to unpack in that area as college athletics is a massive sports employer. If you look on our job board today, you can find roughly 5,000 jobs in college athletics, more than one-sixth of the over 29,000 sports jobs featured on WorkInSports.com. Downsizing hit them over this pandemic and some sources that we spoke with in our look at the https://www.workinsports.com/careeradvice/pages/after-covid-college-athletics-moves-forward-wiser-this-fall (current landscape of college athletics) are struggling to build their staffs back up. Sports are fun to watch and experience and additionally should be fun to be around at work. Yeah, the hours are long and non-traditional at points, but people who enter it generally do so because they enjoy that atmosphere. So when you hear that almost 60% of the people we surveyed are currently working in sports, but are at least considering leaving their post, that ties into the culture of the job they are at.
With every sports gambling enthusiast's favorite season kicking off this week, the WorkInSports Podcast is doing a repost of Brian Clapp's Jan. 13 conversation with Nigel Eccles, Co-Founder of FanDuel. Strap yourselves in for an inside look at how he helped start up the sports book and daily fantasy sports service that boasts over six million users today. He takes us through the journey to disrupting the sports industry with FanDuel, pivoting to make this business model successful, and the changing world of sports business and what it means going forward.
Hey everybody, I'm Brian Clapp VP of Engaged Learning at WorkInSports.com and this is the WorkInSports podcast... I'm going to share one of my favorite sayings with you today. “If something is wrong, fix it if you can. But train yourself not to worry: Worry never fixes anything.”-Ernest Hemingway This doesn't apply to everything, my daughter started high school this week, I will worry. There is no problem to fix, I know she has to go to school and I can't help but worry. But in general, this concept, fixing problems versus worrying is the guiding light in my world. I think that is why I am so drawn to entrepreneurs. They see a problem that either affects them or countless others and say to themselves “I can fix that, I have an idea” But it doesn't stop there, an idea isn't viable unless you can execute it. Successful entrepreneurs have an idea, put together plans, generate interest and funding, establish teams, lead people and in the end create something that changes us. All that is to say -- entrepreneurs have something special about them and I want to bottle it. Today's guest is a shining example – James Sackville. James moved from Melbourne, Australia to the U.S, in 2016 and became SMU's starting punter for the next four seasons. While in school James became dismayed by the recruiting experience he and his teammates lived through, so he set out to fix it, make recruiting more equitable fair market experience. In May, he launched Athletes in Recruiting (AIR) a three-sided platform that's a cross between LinkedIn and a dating app--but for recruiting. Athletes can promote themselves to coaches, compare themselves to their peers and swipe right on colleges they have interest in. Coaches can also sort, filter and swipe on a prospective athlete based on recruiting needs. But enough of me yapping – lets get to James.
Today's question ties into great to this concept for today's question from Corrine in Nevada, As you touched on in one of your previous podcasts, there are many different areas of specializations in both professional and collegiate sports (i.e Sports Reporting, Community Relations, marketing, business operations, analysts, etc). What do you think about people who are working in an area but want to pursue a position in new one? How do you recommend going about it?But my answer will apply for anyone who wants to make a change in their career within the sports industry. So if you are working in sales and want to get into operations, this advice works for you too. Corinne, the first thing you need to realize is that everyone pivots. We all shift and move in our career and try different paths. In fact, according to multiple studies people change careers, full careers, 5-7 times over their lifetime. One report from CNN Money said in the first decade out of college millennials change employers on average 4 times…which is a huge change over previous generations. The reason I bring this up is because the first thing you have to do is remove fear or a feeling of, I can't do this, out of your mind. It's not as uncommon as you think, people change and shift and adjust all the time. We all tend to shackle ourselves with emotional chains that aren't based in fact. Often the first thing you need to do in any career shake up moment, is to convince yourself it's not only possible it's probable.
On this week's expert podcast, Brian Clapp gets within two (or three?) degrees of separation from Jay-Z as he chats with Roc Nation Sports VP of Operations Michele Rinchiuso. On this WorkInSports episode, Brian discusses his journey in the world of sports marketing at Puma to pivoting over into Jay-Z's empire on the sports side of things and the traits that can help you get to where you want to be in your career journey.
Hey everybody, I'm Brian Clapp VP of Content and Engaged Learning at WorkInSports.com and this is the Work in Sports podcast. This week, we've got a question from a curious high school senior named Jeremy who is passionate about getting into the sports industry. He writes: “Hi Brian, I am entering my senior year of High School, I play soccer and baseball at the varsity level, but not quite good enough to play in college. Nonetheless, I've figured out that I really want to work in sports and you are the expert on that, so here I am with a question! This year we'll be practicing mock job and college application interviews. One thing I've learned about myself is that I am terrible in these situations. I know interviews and professional conversations are really important, can you help give me some tips to do better and improve?” Keep playing to get the in depth details, but here are a few tidbits Build your emotional intelligence Give yourself a few key messages you want to get across
Remember ESPN the Magazine? NEXT athlete, the Body Issue – for me, the Mag was appointment reading. Maybe I'm a little different, but I grew up addicted to the sports magazine scene. Sports Illustrated, Sport, The Sporting News. Every year my grandmother would get me a subscription to these mags for Christmas, she didn't have to think about it, just renew the subscription each year and I'd be happy as could be. SI covers adorned my walls. In my mind's eye I can still picture the SI cover with Bernie Kosar in his Browns jersey and mini fro, with the headline “Banking on Bernie”. I see it clearly because it was the cover that grabbed your eye as you walked into my bedroom. I didn't particularly like the Browns or Bernie, it just so happened to be in your line of sight, and I remember it vividly. Growing up, these mags were all I read. Cover-to-cover. My mom tried to get me to read more novels, more classics, but I loved the storytelling that came through on those pages. Frank Deford, Leigh Montville, Alexander Wolff. ESPN the Magazine raised the bar. The pictures were better, content was faster paced, the branding, the stats, the data visualizations and the storytelling were just awe inspiring. I worked at a competing sports network and yet read ESPN the Magazine for inspiration. NEXT athlete, the Body Issue, Athlete X, The Biz, Two Way – it was amazing. But magazines, well, they died, and it wasn't climate change that killed them, it was audience change. TL;DR became a thing. Everything we needed was on our phones. Information was right here all the time. September 2019 ESPN published their last magazine. They said the demise was caused by the “rapid evolution of consumer habits” which means, people were no longer buying paper publications. Get this in December of 2018, just 9 months before shuttering, The Association of Magazine Media, ranked ESPN The Magazine No. 1 in total audience. It ranked No. 1 among magazines in web and mobile web audiences and was top ranked in video. And that wasn't enough. It still didn't work. Remember magazines, those were great. Today's guest Gary Belsky worked at ESPN the Magazine for almost 14 years, culminating in being Editor in Chief 2007-2011, in fact the Body Issue was one of his brain children. He's written 8 books, is an accomplished speaker and is the Chief Content Officer for Elland Road Partners. As former guest Joan Lynch told me, Gary Belsky is one of the smartest people I've ever had the pleasure of speaking with. After my conversation with Gary which, you are about to hear, I concur. Listen to Gary Belsky on the latest Work In Sports podcast...
Today's Sports Career Q&A Question comes in from Felicia in Seattle: “Hey Brian, I've been listening to your podcast for the past 6 months and it is fantastic, such incredible advice that has served me so well. Your content has helped me gain focus and confidence in my sports career, you have mentioned many times that we should get focused on specific career goals while in college and I've figured it out... drum roll...I really want to work in sports social media. Now the question for you. Outside of the obvious, what should I focus on to get myself prepared to work in sports social media?” Listen in to the Work In Sports podcast to learn how to start a career in sports social media!
There are two goals in every interview we conduct. 1) We want to paint a picture of our guests career, how they got there and why they love it, because this could inform your later decision in life. I love it when someone says to me “Listening to your show helped me realize I wanted to work in sports marketing.” 2) We want to inform. Even if you have no desire to be an expert in biomechanics, we can still make the conversation interesting and appealing to everyone who listens. As I consider guests for the show, I ask our team does this guest represent a career in demand that the audience may desire to become, and is this subject interesting enough to everyone else who doesn't want that career? So a few weeks back I get a pitch from a PR firm for Dr. Rami Hashish. I get a good deal of pitches, most of them are book tours and don't serve the audience well so I pass. But I always consider them. This was very different, and it got me excited right away. I was expecting something like, “Dr. Hashish has written a book on body movement would you be interested in having him on your show?” What I got instead was Dr. Rami is the Founder of the National Biomechanics Institute and the Chief Technological Officer of pareIT. He has been retained as an expert witness on more than 1,000 occasions, examining injuries in sports, the workplace, motor vehicle, and aviation accidents. Dr. Rami has consulted for various organizations including pro sports team in the NBA and NFL. He has been asked by national media outlets to comment on everything injury related, including Tiger Woods' car crash by the USA Today. Subjects he is prepared to discuss: • How to make the ultimate fantasy football team this year using science and research based on previous injuries and training. • Can those shoes really make your butt bigger?” • How is Tom Brady still crushing it on the football field at age 43?” • Can the vaccine negatively affect athletic performance. Now, I have no interest in being a biomechanical expert, but I would love to know the answers to the shoe question and everything else! Get ready for a great conversation with Dr. Rami Hashish, Founder of the National Biomechanics Institute.
After a week away from this, time to dip back into the mailbag (digitally speaking) and we've got a great question from Ally in Virginia. “Hey Brian, love your podcast thank you so much for your guidance and expertise. I really appreciate how raw and honest you are. I was blown away by your vulnerability during your tribute to your CEO John last week. I think I cried a little and didn't even know him! I do have a question for you if you have the time to answer. I just had an interview and I was asked a question I was totally unprepared for, I bombed it. I have a feeling it will come up again, can you maybe help advise? They asked “How would your boss or co-workers describe you” and I basically stared at them and said I had no idea. Please help me for next time!”Listen for how you can nail that question for your next interview!
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast. In 2015 Ishveen Anand brought to market her dream of an open marketplace for brands and athletes to do business. Brands have messages they want to get out in support of their products, athletes of all levels are great spokespeople – let's bring them together in a transparent and accessible way. Simple right? Not exactly. There is a lot that goes into taking an idea and making it a reality, a reality that businesses like Anheuser Busch, Groupon, The Vitamin Shoppe Draft Kings, Verizon and thousands more feel is reputable and credible enough to do business with. The first 4-5 years were about growth and expansion, both of credibility and business opportunity. Then as the business matures, you get into a “what's next” mentality. Do we need to cross into other verticals outside of sports, like entertainment? Is there new technology we need to develop? Do we need to change our staffing and our process? Leading a business as the CEO requires a constant mindset of “where are we going, vs. Where we have been. There is no such thing as comfortable. Challengers emerge, technology changes – it's all fluid. And then, the biggest change of them all. Names, Images and Likeness legislation. Think about this for a second, Ishveen's business OpenSponsorship, was dependent on a limited number of professional athletes able to leverage who they are to generate business for other brands. Now, enter in 460,000 new collegiate athletes able to do the same. As of July 1st, college athletes can use their name, their image, and their likeness to earn money! This opened up a huge opportunity for Ishveen and the great folks at OpenSponsorhip. And, amazingly, it isn't just the big stars and the big brands who are making money, for example, Jackson State DE Antwan Owens struck a deal with 3 Kings Grooming! Hadn't heard of either before I recorded this, but I love this, every bit of it. For long-time listeners you know I had Ishveen on the show two years ago, she is amazing, I learned so much then. Now we're checking back in to learn more about what has happened in the NIL world over the first couple months of wild west action! Here's my good friend, Ishveen Anand...
I'm not going to sugarcoat anything, I'm a bit of a mess right now. Our CEO and one of my great friends, John Mellor, died last week at the age of 49 after battling cancer. You don't listen to this show to hear me drone on about my life's problems, we all have them, they are part of the human experience. But I can't pretend this isn't affecting me, and we are in an era of mental health awareness and transparency. So here's the compromise, I'm going to tell the story I need to tell about Johnny, through the lens of the things he has taught me that have changed my life. You will get value out of it, and get insight into an amazing man, father, friend and boss. Please, do me the honor of listening to this one.
Almost 390 episodes in to the work in sports podcast and we're trying something a little different. Two guests -- Two All-time great guests together on one show. In 2021 one of the main goals I had for myself was to be more of a connector in the industry. I have met amazing people from my career in the sports media, and even more great people from hosting this podcast. I have made it a goal to say after each interview, “who can I connect that person with that makes sense for both parties?” The goal is to be a connector in the industry by asking honestly and authentically, how can I bring my worlds together in a truly beneficial way? To be transparent, the idea is great, my execution has been poor. I've connected a few people, but far from the consistency I imagined. No one is perfect. Nonetheless – today you are in for a treat because I brought together two of my favorites for this episode, and as predicted, they are amazing together. John Ferguson is the VP of People and Culture at Monumental Sports and Entertainment, and Kali Franklin is the SVP, Head of Talent and Recruiting for Overtime Elite. I've had podcast interviews with each of them, and LOVED the conversation. The idea to fuse them together into one conversation, dare I say was brilliant. We originally built this to be bonus content for after our Job Recovery Summit at Hashtag Sports, but this was too good to hold back. They are amazing together – I barely even needed to be there – check it out – here are John and Kali!
Today's Sports Career focused question comes in from Kenton in California, “Hey Brian, I just completed an interview cycle for a job I was really interested in. I listened to your podcasts and really nailed the process, thank you so much, I had so much confidence throughout from your guidance and advice. My excitement continued to rise as I went further in the process and really liked the people I'd be working with and the projects I'd be part of. Then they made me an offer. And it was bad. I don't know what to do now. I'm disheartened and worried...do I have to accept? What should I do?” Kenton – amazing question and a frustration many have had before you and many will after. I jumped this to the head of the discussion because I know time is of the essence for you....so let's dig in. Listen in for tips to help you negotiate a low ball salary offer!
Hey everybody, I'm Brian Clapp VP of Content and Engaged Learning at WorkInSports.com and this is the WorkInSports podcast! Just as much as change is a constant, so too is resistance to change. Every generation, to some degree, fights against change. They like how things operated in their youth, that is what they see as their perfect combination of how things should be. This definitely applies to sports, and unfortunately just about everything else. A lot of the discord in our society comes down to many people being unwilling to change, they like the powerful seat they have, and change could disrupt that. In sports, it's often about nostalgia, memories of going to the game with their dad and getting a hot dog vs. sharing memes on social media. I remember vividly how upset the generation before mine was about the wild card being introduced in baseball... it was going to ruin the game! The Wild Card, really? The game is so fragile that introducing more teams to the playoff format can break it? This resistance is nonsense, things change. The world changes. Demand changes. The fact you carry around a supercomputer in your back pocket capable of giving you real time game results, means you don't have to wait for Headline News to give you updates on the sports news of the day at the 10's and 50's of each hour. And you surely don't have to wait for tomorrow's newspaper. Anyone that is resistant to these changes is stuck. Now, that said, I'm not always a social media maven, I still like to watch a game instead of just highlights, I still like a well-crafted story...and every once in a while, when I'm feeling nostalgic, I'll turn on SportsCenter and remember the olden days. That was a bit of a rocket shot at ESPN... sorry, love you guys! Today's media and fans are changing, their appetite their interests. Do you think commissioners like Adam Silver can afford to sit back and think, man I loved the days those fans acted in this particular way. That was great. No! They are constantly evolving! That bring us to today's guest Jack Settleman, CEO and Creator of SnapBack Sports. Jack hosted a panel right after mine, at the recent Hashtag Sports conference, and he captivated me. Jack was talking new media, new fans ad new levels of attraction...I was hooked and wanted to learn more. Snapback sports tagline: a new way to consume sports – does just that, really well. Snapback is the largest sports Snapchat account in the world totaling over 500M+ views YTD. And Jack and his team leverage other social channels, collaborations, memes, experiences, betting, fantasy –it's amazing, and it works. Let's learn a little something about fandom with Jack Settleman CEO f SnapBack Sports!
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast. We've got a good question coming in this week and I want to jump right on it, it speaks to the urgency of this moment, and it comes from Michelle in Boston. “Hi Brian, huge fan of your podcast you have given me guidance and confidence as I traverse this super strange time in the sports industry. My question for you is simple, but I also hope profound enough to pique your interest. I have been getting a lot of job interviews, I had three last month for example, but I am not getting the job. I'm panicking a bit because every time I go on LinkedIn, I see another person landing their dream job and celebrating. It seems like everyone else is landing their dream opportunity and I'm still on the bench. What am I doing wrong and how do I step up my game?” Michelle, wonderful question and we're going to dive in deep. Topics we'll dive into: Why the interview process is the most important step. What do the interviewers know about you right now? What do they need to know about you? What is the experience like for your interviewer? Put yourself in their shoes. Executive summary – do you have stand out skills, traits, message? Pick two to three things you want to make sure you hammer home – leadership and technical skills – passion and organization – project management and attention to detail. How do you know which 2-3 to focus on? Study the job description, the company, the news surrounding the company. Do your research. Stay flexible – if the interviewing is leaning you in other directions be able to adjust. You keep talking about your leadership skills and they are throwing a vibe, that's nice but we need someone strong in execution. PIVOT! Tell stories surrounding these traits Walk through your thought process, why you did the things you did, how you learned and progressed. Don't just walk me through the X's and O's -- share your process, let me learn more about you! Get into your how and why! You want to be memorable. Listen in to the full episode to learn more about how to nail the interview process.
If we have learned anything over the last year, it is that we all must constantly adjust, or we will watch the world pass us by. Quick story – in 206 I went to Europe for the first time, my wife was competing in a field hockey tournament that took us to Germany, Amsterdam, Scotland and Belgium. IN Germany we visited Charlemagne's castle – not Charlemagne Tha God, the Charlemagne who was the King of Franks. The castle was amazing, just what you'd expect a castle to look like built in the 790's it had the turrets and the grand ballrooms, lots of castle stuff. Later when we went to Scotland, we visited Edinburgh, another beautiful castle built in 1103. 300 hundred years later. What struck me is that extraordinarily little had changed. The architecture, building processes, planning and arrangement of spaces – not particularly different. I'm sure some historian would argue with me, but it was Castle v Castle, and they were remarkably similar despite being 300 years separated. That is not the world we live in anymore. Things change exponentially every 5 years. Everything changes. This about your life in 2016 – sounds like a long time ago, right? Think about your phone, social media, analytics, electric cars, self-driving cars – everything changes at ridiculous speed right now. Will you adjust, or will you stand pat trying to slow down the world and make it fit what you remember and like? One of the many things that strikes me about today's guest Ben Baskin, Senior Writer and podcast host for Religion of Sports, is his ability to adapt without sacrificing what he loves. Ben got his masters in journalism from Columbia, worked at Sports Illustrated for 5 years, loved in-depth storytelling and research and reporting. If you told him he had 10,000 words on the Chicago Bears he'd salivate trying to figure out the best angle and the best reporting to craft his missive. But the world changed under his feet. TL DR became thing. People stopped reading. Content bosses wanted click bait and listicles, debate shows and digital first content structures. Ben could have pined for the old days, and maybe in his quiet moments he does, but I like the action he took instead. He took his long form story telling chops to podcasting, crafting, really crafting amazing stories for his Lost in Sports podcast. It is my favorite show, Ben is my favorite storyteller, and you must start listening to this amazing style of content that should captivate and engage all of you. Ben adjusted his craft to fit the audience demands, and it worked. Will you do the same when faced with a similar challenge? This conversation is amazing, buckle up we have a lot of sharing to do. Here's Ben Baskin.
Today's Work In Sports podcast subject: interviewing skills we don't discuss enough. We've talked about research and preparation, first impressions, video technology, phone interviews, panel interviews and more. But we might not have talked about a few other skills that can't be lost in the preparation for your big moment. I have five I'd like to share today and implant in your memory banks as you get ready for your next big interview day: Small Talk Empathy Active Listening Story Telling Body Language Let's Go!
Managing and leading people requires a unique blend of patience and expertise. Patience is paramount to success as a manager because you are inherently managing and leading people who are less experienced in this expertise than you are. If someday you become the director of group sales for a sports organization, you will be influencing the day-to-day actions of people new to the business, and junior in their experience. This means you must be patient in executing your plans, taking their growth with the logical steps forward and steps backward. It's like having a kid - you work on their reading, and as soon as you make progress the next day they look at you like they've never seen the word AND before. You want to scream, like, "we did this 25 times yesterday" and then you realize they are 6-years-old and child protective services have already told you to stop yelling so much. I'm kidding of course, child protective services have never yelled at me, even if that story was slightly autobiographical. But this is patience in action. No one learns in a straight line, they go up and down. They grasp some concepts quickly and others take longer. They need repetition and acceptance of their shortcomings. This is a major part of being a thought leader at a company. You can't write people off as hopeless, you have to work with them, find their learning style, figure out ways to translate your information into their language. Nowhere is this trickier than in the world of sports analytics. Analytics is one of the roles in the highest demand for the sports industry, and yet it is a very, very different language than most people speak. The best in this business have learned how to adjust their style to their stakeholders, whether that's a GM, a coach or a player. Some are visual learners, and need heat maps, others like massive amounts of data and want it all, while others need to be told a singular thing at a time that can help them advance in their skill set. Everyone learns differently, and as long as they have the passion, the learning will come. I was watching TV with my wife the other night, and she was watching some competition fashion show and they are talking through designers and styles and sewing techniques -- and I said to her, "How in the world can anyone keep up with all these designers and techniques?" She looked at me deadpan and said: “So who did the Patriots draft in the 3rd round of the 2007 draft?” And I said, “trick question, they didn't have a 3rd round pick” It took me a minute until I realized she set the trap and I jumped in it. The point is, everyone has the capacity to learn what they are interested in and is placed in front of them within the right format. That is the challenge for those in analytics - taking complex data, that their audiences want to understand, and making it understandable. The passion is there, it's on the analyst to make it more than just numbers. It takes patience. https://www.linkedin.com/in/arikaplan/ (Today's guest Ari Kaplan) understands this more than most - over the last three decades he's been finding ways to give pro sports teams an edge through data AND having the patience to share the information in the right manner so that it can make a difference. This interview is fascinating - I learned so much because I have the passion, and Ari has the patience… so where do you fit in? Let's find out -- here's Ari Kaplan…
I'm going to jump right into things this week with a passionate plea for all of you job seekers out there. The time is now to go extra. What is happening in the sports industry right now? Huge shifts in hiring. For the last year there has been staffing contraction due to COVID – not necessarily because of revenue depletion, sure in some cases it was, but not everywhere. Certain jobs were temporarily contracted due to the lack of live attended sports events, no need for me to rehash that, many of you lived it. The need was always going to be there, and come charging back...which is happening now, we are seeing a huge uptick in hiring. There are a few other things happening too. 1: People changed over the last year. Their priorities shifted, their desires changed, their focused took on new meaning. Many people sat back and said --- “maybe sports aren't my jam.” Maybe the schedule isn't my thing. Maybe I don't want to be around 15,000 people a night. Maybe I don't want to work holidays and weekends. Everyone reprioritized for some reasons. Everyone was affected differently by the last year. I've talked to many people who have said, I think I;m giving up on the sports idea...or I'm going to look for something closer to family, because that what I learned to appreciate and value in the last year. Our society is taking a new view on work, and even more, purpose...and I respect the heck out of that. You do you. I hear that, and I love that people are knowing themselves and engaging in self-care, but I also think...that opens opportunities for others, and that other could be you. Let's get into the thrust of this conversation: Now is the time to go EXTRA.
Hey everybody, I'm Brian Clapp VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast. I have a new theory I'm testing out – let's call it a lukewarm take in progress. Over the last 10 years as I've spoken at colleges and universities across the country, a vast majority of the young people I talk to equate working in the sports industry with becoming an agent. This makes total sense. Superficial generally unrealistic benefits of being an agent: Rub elbows with famous athletes. Be part of their entourage Go to cool events. Get good tickets to games. Possibly have a movie made about you. Drive a fancy car. Sounds pretty cool right? That is the romanticized version of being a sports agent. Most don't find this glory, but that is hard to process when you are young and feeling invincible. I don't say that dismissively, I totally thought I was invincible in my 20s, and that positivity possibly leaked into my 30s. When I was young, I didn't see downsides or pitfalls as something that could happen to me, that was the other people, I'd be the successful one. The reality of being a sport agent: Very few make it TONS of competition If you don't know athletes, it is near impossible to get rolling Lots of money spent, before money comes in – you could spend tons of your own money on some undrafted free agent that gets invited to training camp, never makes a roster and doesn't sign a big contract. No payday for you. To drill down to the point, Sports Agent has been the big dream career of many – but it ain't easy. Not trying to dissade anyone, just pointing out the reality. Get ready here comes the warmish take. I think there is a shift. I think we're seeing more and more interest in player marketing, and today's guest JB Greer Director of Player Marketing for baseball at Octagon, is one prime example of this dream career. I'll let JB tell you about the benefits and why he loves is job, but surface level: Still rubbing elbows with incredible players Super creative – getting to come up with partnerships, marketing activations and player branding. You are part of a bigger team – at Octagon there are multiple agents, marketers, financial advisors and coordinators on the baseball team working in conjunction with one another. No trying to go it alone. And I'm guessing you still get good tickets to the game. Bottom line – if I were starting out again, I think this may be the way I'd go, and it's definitely something you in the audience should consider. Let's hear all about it from today's guest – JB Greer.
Question from Gerald in Oregon: “Hey Brian, whether you know it or not, you have been advising me for years. I know this is the first time I've reached out, but I've been a huge fan and you've profoundly changed my perspective and approach on so many career-focused initiatives. I started listening when I was a junior in college, I graduated last year, and just landed my first full-time gig in the sports industry. One thing I haven't heard you talk about is starting a new gig. What should I expect in my first month and what can I do to really stand out for the right reasons?” I've got 5 things you should do, and 3 things you shouldn't when starting a new job and trying to make an impact. Let's GOOOOOOO!
I know this may sound trite, but I learn something from every interview I conduct on this show. It's true - when you keep yourself open to learning and open to your own need for improvement, you start to see the opportunity in everything. I don't want to let the cat out of the bag, but today's guest Shahbaz Khan director of digital content for the Minnesota Timberwolves and Lynx, really woke me up during this interview with his ideas. Now, full disclosure -- if someone asked me what my dream job would be right now, it would be leading a digital content group for a pro sports team -- so Shahbaz had me piqued from the get-go. Check it out - Shahbaz has a great story to share, and vivid experiences!
Hey everybody, I'm Brian Clapp VP of Content and Engaged learning for http://workinsports.com/ (WorkInSports.com) and this is the Work In Sports podcast… Community relations is food for the soul of an organization. Still one of my favorite quotes. It's from an anonymous CEO, I'd give credit if I could. And it's a true statement. When most departments of an organization are focused on internally beneficial revenue creation, it is the community relations department that is focused on more outwardly impactful projects. They are literally giving, with no intention to receive anything but joy and fulfillment. But, even though the quote hits the mark on the spirit of community relations, it's purpose and mission, it doesn't take into account the actual scope of the job. What we see from the outside are hundreds of events each year utilizing the reach and power of a team brand and its athletes to make a difference in the local community. Support for education, the military, cancer survivors, blood drives, coaching -- that what we see, and are moved by as human beings. But when we talk about the job, when we talk about Community Relations as a career, yes it starts with caring about the people and the causes -- but it also requires elite skills. Event management, marketing, promotions, budgeting, staffing, leadership skills, and more are required to impact and change the local community. It starts with heart, but it requires skill. Today's guest is a shining example of that mix, a combination of elite skill and unrivaled passion and enthusiasm for making a positive change the world. https://www.linkedin.com/in/kbkevin/ (Kevin Brown is the Director of Community Impact for the Detroit Red Wings ) -- it's my pleasure to have him as our guest Here we go -- let's dive into the world of community relations with Kevin Brown…
Question of the week comes in from Brian in Pennsylvania. Yes for the second time in a row I am answering my own question. “What are the big problems you are seeing first-hand as you review applicants to your job openings?” Great question Brian. As you all should know I'm hiring for three roles, and I'm in the weeds of resumes, phone calls and interviews. It's awesome. Seriously, I love being in this conversation. BUT, there is also a ton of tidbits I want to share with you all. 1: Spray and Pray (7:10) 2: Resume Length (10:03) 3: Mission Statements That Aren't Aligned (11:13) 4: Resume Doesn't Match Job Description (13:25) 5: Not Doing Your Research/Homework (16:54)
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast. Over the last year, I, like many others, have spent time contemplating my own preconceived notions and unconscious biases in every walk of my life. We all have them, it is a part of the human condition, but where do they come from, and why are they allowed to stay? This question has perplexed me as I've tried to open up my lens and question myself every time an instinctive thought comes into my psyche. While the social justice issues of 2020 may have sparked my internal curiosity, it would be naïve to think bias only comes into issues of race, gender and culture. When you pay attention to it, and the way your mind processes information, unconscious bias and preconceived determinations are everywhere. I did some digging, and studies indicate that many children by five years of age have entrenched stereotypes about various social groups. The world we are exposed to forms our foundational beliefs and hen becomes a tool to make snap judgements and conclusions on sight. Kind of spooky right? It's like our brain is hardwired by societal influence. We watch Saturday morning cartoons and don't see any black or asian children, OK, white people hold more important statuses, got it. We don't see women in positions of power, OK, men are more powerful, got it. But it can even be simpler and more pervasive than race and gender, we see a hard charging, demanding CEO on TV and start to lump information together, OK, CEO's are smart, but mean and cutthroat, got it. We see sales people represented in pop culture as in your face buy, buy, buy, and we think, OK, that's not me. Our belief structures become formed, not out of some nefarious agenda, but because we as children are trying to make sense out of our world and the easiest way to do that is draw conclusions from what we see and hear. As children we have no choice, we lack the cognitive ability to evaluate the validity of our assumptions. As adults we do, if we pay attention to their existence. I'll use a personal example. A couple of weeks back I had on Dr. Bill Sutton, one of the absolute best people in our industry. After our interview was complete we chatted a bit, and he suggested today's guest Scott O'Neil CEO of Harris Blitzer Sports and Entertainment as someone he could connect me with. My instantaneous reaction was hell yes, but my subconscious notion was – he's the CEO of the Philadelphia 76ers and New Jersey Devils, he's going to be tough, he's not going to have time to really do this, I'm going to get canned answers that aren't authentic, he's not going to be all that interested to talk to me, and this may very well sound better than it is in practice. This is what ran through my head immediately! Within a day the session was booked. Dr. Sutton came through. Scott and his team were kind, gracious, courteous and attentive. He sent me over a copy of his new book, Be Where Your Feet Are: Seven Principles to Keep You Present, Grounded, and Thriving...and I was blown away. I really like meditation, being intentional, paying attention to your mind and the energy you throw off to others around you – but to learn Scott, this Harvard educated, top of class, wildly successful guy was contemplating true happiness alongside me? I was blown away and read his book from beginning to end. And there it is, preconceived notions, drawing unfair conclusions about people or evens before you KNOW a damn thing. It's all I've been able to think about since I concluded the interview with Scott. I've read his book, it is insightful, so introspective, vulnerable, it is authentic, and I'm not just saying this, I'm not selling books for Scott. His book impacted...
July 8th 2010, for many this represents the dawning of the Player Empowerment Era. If you don't remember that date, and why should you unless you live in Cleveland, that is the date “Lebron: The Decision” aired on ESPN. Lebron James announcing his intent to take his talents to South Beach in an ESPN special that was probably 10 minutes but felt like 20 hours. Forgetting how mind-numbingly awful that show was, it did put a stake in the ground for all athletes moving forward to say “we can take control of our careers and pull the levers of our own lives.” It's clear how monumental this event was, based primarily on the anger it caused in then NBA commissioner David Stern. Stern was a very smart man and savvy businessman, and according to may I've spoken to who knew him, he loved being in control of the league and its players. Stern pushed ESPN to cancel The Decision, former ESPN executive John Skipper detailed after the fact that he believed "[Stern didn't like it] probably because the player was in charge here." And there it is, the dawning of the player empowerment era. Well, that is if that's how you define player empowerment. I think I'd take a different view. If empowerment is the authority given to someone to do something, I think athletes have been empowered far before Lebron James walked the Earth. Jesse Owens earning 4 gold medals at the 1936 Berlin Olympic Games as Hitler watched outraged. Jackie Robinson Althea Gibson Billie Jean King Bill Russell Muhammad Ali They all took back their power, leveraged their abilities into change moments. It wasn't choosing what team to play for, it was choosing to change the world. I'm not trying to be belligerent, clearly today's athletes are using their voices and power toward good causes and are effecting change in the world. Nothing has interested me more in the last 10 years than the Player Tribune, the ultimate platform for athletes to show they are more than an athlete. Athletes today have a louder megaphone and more tools in their toolbelt than ever before. And they are using them all. One of those tools many athletes leverage are Athlete Marketer, people trained and dedicated to help build the profile and brand of today's top athletes. One of my favorites, is Jennifer Keene, VP of Athlete and Property Marketing at Octagon, Jennifer Keene. For long time listeners of this show, Jennifer has been here before and knocked it out of the park. I wanted to have her back on to discuss many of the emerging sports marketing trends in 2021...and she was kind enough to join me despite the fact she is moving from New York to LA! So when you see videos of the show, she wanted me to make it clear she is moving, not a hoarder with boxes everywhere. Here she is, my friend Jennifer Keene ready to discuss sports marketing trends in 2021.
Last week I had a friend reach out who was applying for a cool job with a professional sports team. Since I really like and respect this person, and I know people at the professional sports team, I volunteered to reach out on their behalf to my friends at the team and put in a good word. Now, I didn't bring this up to show off my altruistic nature and overall good dudedness. I bring this up because something very interesting happened, something I haven't been able to stop thinking about ever since. My conversation with my friend in pro sports, led me to wonder… Is Networking Dead? Here is the scene. I reach out to my friend, a former guest on the show by the way, and I tell them the details – got a friend in the final round, they're great, wonderful addition to your team, hard-worker, experienced, can you put in a good word with the hiring manager? Their response: “Hey Brian, normally I would do this for you in a heartbeat, your friend seems like a wonderful candidate. But just two weeks ago there was a new company policy instituted whereby no employee can discuss or advocate for candidates to a hiring manager. The goal is to remove bias, and create a truly inclusive staff without favoritism, nepotism or cronyism. By keeping the process devoid of influence, we believe we will be stronger throughout our organization.” Ok, process that for a second. My initial thought was…good for you and your organization. I've long been an advocate of D, E & I – but have always wondered how it will happen, how do we do it? I talked with Vincent Pierson who at the time was the Director of D, E, I at MiLB, and asked, this is all wonderful in theory but what do we do? Like, how does this become a reality? I've asked Kali Franklin, John Ferguson, Philicia Douglas, Dr. Bill Sutton and many others – what do we do? This initiative right here, expressed by a professional sports team is the most concrete example I've heard to date of process change to adapt to a more inclusive workplace. I'm here for it. But it begs the question – is Networking Dead? One more thing before we get into what this means. I have always hated the “it's not what you know, it's who you know” concept. It drives me insane and is such 1990's era thinking. Bear with me as I repat a story some of you have heard. I started at CNN/Sports Illustrated in 1996. There were probably about 30 of us entry level production assistant and associate producers hired at the same time. 4-5 of them, were there because they knew people. One had a dad who was a famous sports media columnist, other had influential parents or uncles. They were hired because of who they knew. Guess what, they all bombed out in under a year. They didn't have the skills or the aptitude to do the job. Organizations got smarter and realized – hiring unqualified people really hurts us more than some intangible idea of playing favorites to some influencer. You can't just know people and get by. You don't get hired as a favor to your influential Mom or Dad. Skills matter. Just listen to last week's guest, Michelle Andres SVP of the Baltimore Ravens, she said “I need to see your skill set on your cover letter, not just that you are a fan.” Now, let's get back to the big topic – Is Networking Dead?
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast... As I talk to young people across the country, there is an undercurrent of panic in their collective voices. It sounds a lot like pressure and fear. I'm no neuroscientist, but anecdotally is sure seems negative news accumulates in our brains much faster than positive. Using myself as an example, I'll remember the one review giving one star and commenting that the “host has a weird voice and delivery. His questions meander and lack any interesting quality.” That will stick in my brain FOREVER. It comes up in my subconscious as I write questions, it comes up live during interviews, it comes up during the editing process where I wonder if this person isn't right. The hundreds of positive reviews lack the power to cut through this dissenting voice. Now let's spin this to your existence. Dot com Headline: Unemployment is High! Sports Hiring Manager: We get 400 applicants for each job! Podcast host: If you don't get the right experience, you won't get noticed! The data you have coming at you is discouraging, panic inducing and amounts to pressure. I can hear the message you are giving yourself, “if I don't choose everything perfect, from internships to majors to skill development to networking to interviewing technique...I'll be lost and I will fail.” Wow. That's heavy. But again, that's the voice I hear coming from the young people I speak with today. I did a little analysis with this thought in mind. I went through our podcast guests, who as you know are amazing people in the sports industry...and around 37% of them started their careers elsewhere other than sports. Even more than that, around 47% majored in something completely unrelated to their current career. All of this is to say, take it easy on yourself. Your career is not a straight line, it is not something you can plan out perfectly, it is organic and takes shape as you live through it. Have a plan, have goals, have accomplishments in mind like building your network and gaining the experience that matches industry demand...but don't be rigid. Today's guest is a shining example of this pattern. Michelle Andres was a political science major. In fact, she so loved politics she received her Master's in Political Science – Campaign Management. But then, she didn't love the work itself. I'll let her give you the details...but think about that a second. She didn't do 7 sports internships. She didn't have a vast network of sports connections. But she landed a job with the Orlando Magic as the Assistant Director of Interactive Marketing, and her career has grown rapidly ever since, where she is now the SVP f Ravens Media with the Baltimore Ravens. Why? She will explain that, and a whole lot more... here's Michelle Andres.
Question incoming from Brandon in Bellevue, Washington. Brandon, I lived in Bellevue for 10 years, we're practically neighbors despite the fact I now live 2,882 miles away. Yes, I googled it. “Hey Brian, I've been doing a bunch of mock interviews to prepare and there is a pattern that keep emerging. I've had two of my professors and three different family members conduct mock interviews, and they all asked me the same question “Where do you see yourself in 5 years?” Is this a very common question, and if so how would you answer it because my first instinct is, “I have no idea.” Help?!” Let's dig into this!
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning for http://workinsports.com/ (WorkInSports.com) and this is the Work In Sports podcast. Recovery starts with innovation. I read this the other day and thought, this sounds a lot like what my grandmother used to tell me when she'd cobble some new fandangled way of plowing her garden fields with a series of hoes tied on to the back of her 1940's era tractor. Never short for an analogy or cliché she'd look at me and repeat, “Necessity is the mother of all invention.” That saying has always stuck in my mind, when there is need there are creative solutions. Never before have we faced more need, and never before have innovative minds been more in demand. As teams and leagues and organizations look to pivot and change their revenue models and adapt to our new world — the innovative people in every organization are the ones leading the way to the future. That is not hyperbolic or overly dramatic. We need innovation. We need a new way to look at our games, our stadiums, our fans, our revenue streams, our products our marketing — everything needs a fresh set of eyes. I booked today's guest, https://www.linkedin.com/in/walker7/ (Josh Walker, President of Sports Innovation Lab) because multiple people in my sphere of influence pinged me in April and said “did you read this article on how the sports industry will recover, it's fascinating” The article was pushed at me from multiple angles from people I respect with excitement and fervor I couldn't deny, so I read it and immediately thought — who wrote this! I need them for this show! The crazy thing is… Josh, the scribe responsible for the forward-thinking piece, developed the concept of recovery before there was a need for recovery. See Josh is the kind of futurist we need more of in sports, the ones who can utilize data and research and intuition to see what the industry needs to be, rather than what it is. Josh is the President of https://www.sportsilab.com/ (Sports innovation Lab) who, along with his co-founders, former https://www.linkedin.com/in/isaiahkacyvenski/ (NFL linebacker Isaiah Kacyvenski) and former Olympian and 4-time gold medal winner https://www.linkedin.com/in/angelamruggiero/ (Angela Ruggiero) developed a fluid fan concept that sees sports in a way that earns the fans loyalty rather than expects it. You'll see what I mean.. Here's Josh — get ready for some incredible, in your face, honest…and some exciting ideas on how to mold our future of sports. Here's Josh…
Today's question, and it's a good one, from Janell in Missouri. “Hi Brian, thank you so much for your show and the effort you put into its creation, it's clear how much you care and want to help others. I have a question for you about interviewing for internships. I've heard you talk about asking follow up questions at the end of a job interview, and I wonder, do you ask different questions when it is for an internship versus a full-time job?” I love this question, now, I know I say that a lot, but I really love this one. Why? Because Janell brings up a very valuable distinction between what you want to know when you are in the internship process vs. full-time job process. It is different and we need to discuss it! Top Level Discussion: Motivation When you are applying for a full-time job and in the interview cycle, you are trying to discover long-term fit. Will this culture support your growth? Are there career growth opportunities? Does their business have a long-term revenue plan so they will exist in the coming years? You want to know these things before you commit! For an internship, your motivation is different, your timeline is different. You need to make sure that your questions revolve back to the theme of, is this the right opportunity for me, right now. As a college student you may only have the opportunity for 2-3 internships, you can't waste that time stuffing envelopes for a nothing company. You need to maximize your opportunities, and the best way to know for sure, is to ask questions. Quick tip: Sticky notes! Most job and internship interviews right now are utilizing video interviews, for obvious reasons. Here's a low tech strategy to keep yourself on track! Put sticky notes all around you computer screen with prompts for follow up questions, topics you want to bring up, experiences, anything to trigger your memory just enough to push you further in the interview. Have more questions ready than you think you need. If you only prepare for 2-3 follow up questions, and the interviewer handles them during the interview, what are you going to do, other than sweat profusely? Prepare around 8 follow up questions and you'll always have something to ask at the end, and sweating becomes optional. Follow up Questions to Ask After an Internship Interview 1: What type of responsibilities and expectations do you have for interns at your organization? 2: Are there cross-training opportunities in multiple departments or are we isolated to a particular group? 3: What does the training and professional development look like for interns? 4: Is there a history of past interns becoming full-time employees? 5: If yes, are there certain traits or qualities that made them stand out? 6: What does a typical week look like for an intern on this team? Listen in to the Work In Sports podcast episode 368 for more information and details on all of these talking points!
Hey everybody, I'm Brian Clapp VP of Content and Engaged Learning at WorkInSports.com and this is the WorkInSports podcast. There are two major assumptions that Americans tend to make about sports. 1: The big four – baseball, football, basketball and hockey - are the only sports that matter. 2: Sports happen within our borders, except the rare occasion of the Summer and Winter Olympics. I get it, American exceptionalism and all, but can we all, at least on this show, agree these are falsehoods? I love and appreciate the big four sports as much as anyone, but I refuse to submit to the premise that they ARE the sports industry. That's it, just those four. If sports represent activities involving physical exertion and skill in which an individual or team competes against another or others for entertainment, and the industry comprises any one of thousands of roles surrounding these activities – our industry is much larger than say U.S. based basketball coach. In sports, there are no boundaries. It's a meritocracy. Whoever performs the best, while executing within the established rules – plays. Same in the vein of work, whoever performs the best, executes plans, supports initiatives – thrives. You've heard it before and you'll hear it again today, working is sports is a competitive choice. As a sports job candidate, you must actively think to yourself, “How can I make myself the best of the competition? What else can I do?” One suggestion – go global. Imagine for a second you have relevant international experience. Put yourself in the shoes of an employer, trying to hire the best, most talented, staff. Would someone who worked in Barcelona for a bike race, or Milan for a marathon stand out to you? It's not the big four sports, and it's not within the US border – so does it matter? Of course it does, in fact it's impressive. But how? How would you achieve this kind of game changing experience? LivingSport. 7-10 international study abroad trips where it isn't all just tours and sightseeing, it's work. The kind of work that will find its way onto your resume, broaden your horizons and alter your perspective for life. Who better to explain this amazing program that CEO and Founder Alicia Marinelli, this week's high energy, let's get after it, guest.
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning for WorkInSports.com and this is the Work In Sports podcast. There are so many interesting conversations to have right now surrounding the abnormal sports world we are currently immersed in. The other day I was asked during a panel discussion what I thought were the most important skills someone in the industry should be utlilizing right now. Now, in normal conditions I say coachability, competitiveness and curiosity. Those are literally my three favorite terms when it comes to employment in any industry. But right now I've had to adjust my thinking some — those three terms are still incredibly viable – but I'm going to throw three more at you. Flexibility, improvisation and innovation. Let's break these down a bit because they are all aligned, but subtly different. We'll start with Flexibility – there is a narrative in every industry that we continue doing things because that's the way we've always done things. Routine. History. Legacy decisions. This is not acceptable now. The assumption that we just keep plugging along without change is flawed. We need to entertain ideas and we need to be flexible in their deployment. We need to be flexible in the ways we generate revenue, allocate resources and more. Processes and objectives need to change. Improvisation — this is the act of coming up with ideas on the spot. We all need to open up and engage the parts of our brain that spark creativity and different thinking. We've been so long following patterns, that we need to spark the fire of improvisation. We all need to consider the unconventional. Look at high school sports — the NBA can have a bubble, the NFL can test daily, high school athletes are at higher risk of contracting and spreading. This is beyond doubt. That is not a political statement, it is fact. So when people say “have you considered playing in spring, have you considered a condensed schedule…have you considered …have you considered…” We have to turn on the thought provoking sides of our brain and say “we should consider everything” Innovation — chaos breeds opportunity — Where is it? This needs to be the mantra of all businesses and employees — where is the opportunity, how can we shift, re-align, change products, change approaches, INNOVATE. Companies that changed their clothing textiles to mask development, innovated. Sports business that created digital platforms and webinars and podcasts and virtual internships… they innovated! We need that spirit back. Innovate. Improvise. Be flexible. No one embodies that more than today's guest. Melissa Silberman is the Director of Partnership Activation for the Atlanta Hawks — simply put, she works to make sure team sponsors have impactful campaigns that reach their audience with powerful messaging. Well, a big percentage of that is through in-arena activations — the 21,000 crazy fans coming to State Farm Arena on game night ar seeing and engaging with sponsor activities. So how does Melissa and her team show their sponsor there is great value in associating with the Hawks, with only 3,000 crazy fans coming to game night. Flexibility. Innovation. Improvisation. Here she is, Melissa Silberman! Questions for Melissa Silberman, Atlanta Hawks Director of Partnership Activation 1: There are so many topics I want to get into today about your career and journey to the Atlanta Hawks – but let's start with this, you got your Bachelors and Masters in Sports Management at the University of Florida and for the last 7 years have been working in Partnership Activation. You clearly had a vision to work in sports – but did you choose Partnership Activation as your path, or did it choose you? 2: I'll admit, I've been in the sports industry for 20 years but I don't know much about Partnership Activation – so explain it to us all,
Hey everybody, I'm Brian Clapp VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast... Question today comes from a regular of the show, someone I am personally very fond of, but who will remain anonymous for this conversation. Their question came directly via LinkedIn, which is a great way for any of you listening to get your questions answered on an upcoming show, connect with me and then message your question right on the platform! Alright here's the question...and I know many of you will relate to it. This is from a recent college graduate: “I recently started in a shipping/inventory role at a local bike and ski shop. It's not exactly the trajectory I thought I'd be in, but life throws you curveballs sometimes (like pandemics) and you have to work with the batting count you got. Anyways, I started in March and have taken on new responsibilities since then. It's a small place but I think my movement shows my upward mobility and willingness to work hard. I haven't updated my resume or LinkedIn yet, partially because I don't know how long I will be here, partially because it's such a small org, and partially (and I know this is silly and selfish) because I didn't think I'd be in this position. Would really appreciate any legendary Brian advice on this situation. You've given me so much insight and knowledge over the years, I know you'll have a great perspective on this." A little bit of background – this is a recent college graduate, who in my estimation has done everything right. They connect and build relationships, they've done really incredible internships, they've studied the market and know what is in demand, their resume and cover letter look awesome. I commend them, and I am enormously confident something more permanent and career-focused will come through soon. But it does go to show you, we are not in normal times. All this is to say, you sometimes have to throw out normal advice and adjust. Let's start with this – in everyone I've talked to in hiring, they are more understanding than ever about the situations entry level job seekers are in. You all have been thrown into an untenable situation, something none of us could have imagined or prepared for. Now, that is not a "get out of pandemic free card" allowing you to take a year off still get a great job. Employers are willing to adapt and look at potential hires more open-mindedly, but you still have to show accomplishments over the last year. That is the number one question on interviews now, so what did you do during the pandemic? You have to have a story for that other than, I put on 15 pounds. To this specific question – I think you own this with pride. Put it on LinkedIn, show the upward mobility and turn this into a cover letter story. Let's unpack this a bit. In the past I never would have suggested that you put temporary, non-transferrable jobs on your LinkedIn profile. Sharing that you worked part-time at Taco Bell or the Gap doesn't really help tell your professional story. But these are different times. I would include that you are working at the local bike and ski shop (with a caveat – which I'll explain shortly). And in so doing, I would try very hard to identify skills and opportunities you are exploring there that could be transferrable. For example, if you want to get into marketing for your career is there any chance to help with their google PPC campaigns in addition to your other work? Create some of their brochures or flyers? Any excel work you can do for them? Keep pushing yourself toward new skills you can highlight. I also believe this is your new cover letter. I can see it a little in my head – Something like, Two months ago, I accepted a position at a local bike and ski shop, and while it is not quite the career plan, I had for myself, I only know one way to work – fully committed.
Hey everybody, I'm Brian Clapp VP of Content and Engaged Learning for WorkInSports.com and this is the Work In Sports podcast. No surprise to say I grew up a fanatical sports fan. I have always loved game action. I remember vividly sneaking out of bed to watch Boston Celtics games when they were on the road, hoping my mother wouldn't catch me. Homme games were on cable TV and we didn't have it, only the road games. Sundays were jammed with NFL football, if my parents scheduled something that conflicted with games I wanted to watch, I was a pain in the ass. I vividly remember my mom getting us tickets to the ice capades, but in conflicted with a Cowboys – Redskins game, I was a pain the entire time, and got a massive lecture for being unappreciative of all she does for my brother and I. I deserved it, but I was, and still am addicted. I remember in high school watching late night west coast college basketball games, hoping to uncover some unknown but talented player that I could brag about knowing. Cedric Caballos is a perfect example, I saw him play a game for Cal State Fullerton, and then definitely name dropped him in conversations with fellow high schoolers to act as if I was some amateur scout, with more knowledge then they had. What a dork. My grandmother every year got me a subscription to Sports Illustrated and I read it cover to cover. Then I ripped off the cover and put it on my bedroom wall. All the iconic covers of the 80s and 90s were unceremoniously stapled to my walls, reminding me of those moments spent rifling through their pages. But... I could never get into the business side of sports. I tried. My mom would try to push me toward sports business shows or to read sports business content. Sadly, I admit, it bored me. Deals and TV revenue and sponsorships and marketing campaigns – not as exciting as Michael Jordan, John Elway, Wayne Gretzky, and Barry Bonds. Alas, as I have aged, rapidly some would say, my focus has shifted and now those same deals and decisions that bored me, represent the game happening for all of us. Sports business is the game we can all play, a language we can all speak, and forms the decisions that make everything possible. In June 2020, Sportico was formed with the mission of empowering readers with the context and insights needed to understand an evolving sports ecosystem – where teams are incubators and innovation labs, franchise values are soaring, players' unions are accelerators and athletes will not stick to sports. Good write up there - - they did it, not me. Today's guest Emily Caron is one of the highly accomplished sports business reporters on the team at Sportico – Emily joined the sportico team at their launch after working for such high-profile brands as espnW and Sports Illustrated and she's here today to share her journey AND insights into some of the biggest sports business focused stories in 2021! Questions for Emily Caron, Sports Business Reporter for Sportico 1: There are many important sports business topics to cover and I'm excited to jump into them with you, but let's dig into your sports career journey first. From digging into your background and career, it seems clear you had a vision for your future self as a sports reporter from early on...why? What led you down this path? 2: While at University of Virginia, you completed an internship with espnW – that's a coveted opportunity, how did you get the chance to intern for the worldwide leader and what was this experience like? 3: Most interns don't write feature stories or find their way on to the set of Outside the Lines - you did both. I just went back and read your story on Penn State kicker Joey Juluis who struggled with binge eating and depression, and it's wonderful. I was hooked at once. What drew you to the story and how did you pitch it and make it your own? I've been in hundreds of creative meetings and...
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning for WorkInSports.com and this is the WorkInSports podcast... Super pumped for this week's expert interview with Emily Caron, a sports business reporter from Sportico.com. Emily has worked at espnW and Sports Illustrated before joining Sportico and she is awesome. What is fun about this conversation is that most of the time reporters are reporting on other people's opinions or the facts they can discover. But, in this episode, I probe Emily for so many of her opinions on what some of the big #sportsbiz topics mean for the future of our industry. Extremely exciting. Tune in for that episode on Wednesday April 21st. #Sportsbiz Stat Line for April 19th Three quick stats that give you an update on the health of the sports industry from a hiring perspective, and then three cool sports jobs posted in the last week on WorkInSports.com the leading job board for the sports industry and a proud member of the iHire talent community. Stat #1: 23, 581 jobs – increase of 2.3% and our highest total in over a year. Sportsbiz is back. Stat #2: 3,201 jobs added this past week an increase of 7.5% from the previous week Stat #3: which means there were 457 fresh sports jobs posted every day last week on average. Great reason to keep coming back every day to see what's new. Three sports jobs that are incredibly interesting from the past week: Manager of Influencer Marketing for Brooks Running https://www.workinsports.com/search-jobs/view/brooks-running?id=548538 The Manager, Influencer Marketing is responsible for driving strategy and executing on influencer programming for the brand. You are responsible for creating and driving measurable strategies with clear KPIs to meet defined objectives, inclusive of building brand awareness and product discovery. All programming will be built in partnership with a cross-functional group of peers across marketing, including your colleagues in retail marketing, PR, sports marketing, social, sales and more. The ideal candidate will have proven experience identifying and engaging influencers, managing influencer outreach programs, and creating engaging, brand worthy content. Delaware State is hiring an Athletic Director https://www.workinsports.com/search-jobs/view/delaware-state-university?id=548442 General Description of the Position Under the Chief Operating Officer's supervision with oversight from the President, the Athletic Director (AD) is responsible for planning, developing, managing, coordinating, and supervising a competitive intercollegiate athletics program with 18 programs, 14 head coaches, and more than 400 student-athletes. The Athletic Director (1) provides visionary leadership, strategic planning, and policy development for the athletics program; (2) maintains an athletics program that is committed to the University's mission and strategic priorities; (3) works with the University's development office to raise funds for the Department of Athletics; (4) administers the overall athletic budget; (5) recruits and manages the coaching staff; and (5) ensures compliance with all University, national association and conference policies, rules, and regulations. This position also serves as a member of the President's Administrative Cabinet. Pittsburgh Knights Social Media Coordinator - LATAM https://www.workinsports.com/search-jobs/view/pittsburgh-knights?id=546819 Under the direction of the Social Media Manager, this position is responsible for the overall experience and value of the Knights' LATAM Social platforms. The Social media coordinator will focus on the daily maintenance, management, operation, and optimization of the Knights' LATAM socials and will play a crucial role in content creation. Assist in the creation of original, compelling content - such as static and motion graphics, as well as video - for the Knights' LATAM digital and social...
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning for WorkInSports.com and this is the Work In Sports podcast. I started to read a new book the other day and after about 70 pages I had to put it down. This is abnormal for me, I'm the type of personality that once I start something I have to finish it. I have to know how it ended. This is true for novels, movies, hikes to waterfalls you name it. I have to reach the moment of closure. I could be watching the worst Matthew McConaughey romantic comedy, which is slowly rotting my brain away with each passing line of dialogue (hello Failure to Launch), but I still have to see how it ends. This frustrates my wife, who can cut ties in a moment's notice… but that's another story. She's from Philly, she doesn't suffer fools. Back to the book. I had to put down this book for a very simple reason. And this is a book of great acclaim, an international best seller that was turned into a pretty darn successful movie. I put it down because it followed every generalized cliche you could possibly make about races, cultures, religions and creeds. The Japanese character was good at math and a whiz on computers. The Palenstinian character had been involved in terrorist acts. The Russian character was cold, calculating and emotionless. The Mexican character worked hard in the fields and then drank beer every night. The Jewish character was tight with their money and a shrewd negotiator. Of course, the American character was dashing, intelligent, and fearless — I'll leave that to your own interpretations. But I didn't make it much past those characters. This isn't me being “woke” or pandering to our current culture war, I just really hate generalizations. I hate cliches, I hate lazy, boring storytelling. Spreading this narrative and reinforcing to people where they should fit, is a dangerous weapon, meant to discourage. I'm not having it. I may spark some outrage with this, but I fail to believe we are all pre-determined to fit into categories at birth. We can be whoever we work and are driven to be. Period. Of course, I am oversimplifying, there are systemic obstacles that prevent many of us from becoming exactly who we desire to be, but the over-arching point is simple — none of us fit into a cliche, we are all individuals. Generalizations like the ones exhibited by this trash book slide their way into our sports world often. I just finished reading an article where the EXECUTIVE VICE PRESIDENT/CHIEF REVENUE OFFICER OF THE NATIONAL FOOTBALL LEAGUE, Renie Anderson, posted an opinion piece on NFL.com reminding people that “hey, women work in sports too, and there are lots of us in the NFL!” Let me repeat that – She is an Executive VP and Chief Revenue Officer in the NFL – which immediately qualifies her as a badass – and she had to write an article telling people that women really do work in sports. In 2020. Let's break down some more walls, let's get out of this generalized, homogenized world and invite in change, diversity, and something a little unexpected. Ameena Soliman has one of the most interesting jobs in sports. As a player personnel coordinator for the Philadelphia Eagles, she is an integral piece of the player personnel department, and I'll let her explain to you what that means, exactly. I'll sum it up from my point of view — I'm jealous. She is a Muslim woman working in football personnel, meaning she breaks all the rules of probability and smashes every stupid cliche. Now, let's be clear about something — I didn't invite Ameena on just because she is a Muslim woman working in player personnel. I invited her on because her role and experience are incredibly interesting and there are things we can all learn from her. Being a Muslim woman in sports is part of her story and we will talk about it some, we will talk about micro-aggressions and the way she...
Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast. Big show last week, if you missed it go back and check out Dr. Bill Sutton on the show, if you are unfamiliar with Dr. Sutton, he is the Kevin Bacon of sports. Everyone tracks back to him. Seriously, I'd guess at least 20 of my prior podcast guests count him as a mentor. He's been training and teaching the movers and shakers in the sports industry for decades. Doc Sutton knows how to help people find their fit in the industry, how to inspire and be an ally for diversity hiring, he consults with professional teams on their sales and marketing, he worked directly under David Stern at the NBA. He's amazing, and we talked for a long, long time, but it'll feel like 10 minutes. It goes fast. He is super connected, incredibly smart, and always pushing the industry forward. A lot of times you hear of someone who has been in academia for decades and you may think, subconsciously of course, that they aren't up to date, that they don't push modern ideas, that they may be stale. Listen to this show and you will be blown away. He's talking about video as a sales tool, business intelligence, seeing potential in people beyond their test scores – it's awesome. Let's get into today's question from Tony in Missouri Hey Brian, big fan of the show, I only just found out about the Work In Sports podcast after listening to your interview with Zach Maurides from Teamworks. That dude got me fired up, and you asked the exact type of questions I wanted to know about. It was like you were reading my mind! Since then, I've gone back and listened to your interviews with Dan Duquette, Leigh Steinberg, Jack Mills, Kara Walker of the Boston Celtics, Celia Bouza from ESPN and more. But my absolute favorite was with John Ferguson VP of People and Culture from Monumental Sports and Entertainment. I'm a victim of covid layoffs. I had my first job after college, things were going well, but then you know the rest. Good news, I have had three interviews in the last few weeks and your advice has been awesome and helpful. In his interview, John said that candidates should follow up with their hiring manager or the person who interviewed them. I think he said “most definitely” when you asked him about follow-up. But he didn't really say how. Any thoughts here on how I should follow up?” Tony – thrilled to have this question, we've been talking a lot about advanced stages of interviewing and the job seekers journey, which is a good sign, a really good sign. I have to say, this is anecdotal evidence, but when I am on LinkedIn lately, I'm seeing a lot of “I just got hired by XXXX”! Which I love to hear. There are really positive signs in the job market, so this is a good time to be reviewing your follow up approach and strategy. Here is the rhythm, you get an interview, you do great things, then you wait. It's like dating, you have a good time, you meet someone nice, then you wait to see what happens next. This waiting, it's not for me, I don't like to wait. I'm what you would call, impatient. So, let's talk action. Start with a Handwritten Card After your interview, send a handwritten card to every single person you interviewed with. Why is this important, well, the obvious is that it pushes you out there as someone willing to go the extra mile in communication, add a personal touch, connect on a deeper level. BUT the other great part is that it serves as a reminder of your existence about three days after your interview. Think about it, you have the interview, write up the card right then, put it in the mail, and chances are in three days the people that interviewed you will read and think about you. You will be top of mind. Your card is an active reminder to them that basically says, “don't forget about me!”
Hey everybody, I'm Brian Clapp VP of Content and Engaged learning at WorkInSports.com and this is the WorkInSports podcast. My goal today, to write the shortest intro to a podcast interview ever. Dr. Bill Sutton joins me today, and we have an incredible discussion ahead for you. It's meaty, there is a ton of info in here, life changing kind of stuff, and I'm not one for hyperbole. Dr. Sutton is synonymous with the sports industry. 36 years in sports academia at University of South Florida, Ohio State, UMass, Robert Morris, University of Central Florida – meaning he has taught, trained, mentored and placed, quite literally thousands of the people thriving in the sports industry today. But he's not just a classroom guy, writing research papers and repeating the same axioms. He's been a VP in the NBA working directly under David Stern, we'll talk about that coming up, and he's consulted with various pro teams ranging from Orlando Magic, Phoenix Suns, Miami Dolphins, Philadelphia 76ers, Tampa Bay Lightning and the New York Mets. Everyone goes to Doc Sutton for advice and insight. He's honest, straightforward, knowledgeable and I don't think I've ever met someone so committed to helping the people he believes in. Time for me to shut up – here's Doc Sutton. Watch the Full Work In Sports Podcast Episode with Dr. Bill Sutton https://youtu.be/vltgMjhChQo Questions for Dr. Bill Sutton, Sports Business Expert Outside of your illustrious career in academia, your professional background is in the sales, marketing, business ops side of sports. In 2020, no sector of our industry was more negatively affected than sales. Our job board is always full of sales jobs, but in 2020 those numbers plummeted. You are on the front lines working with many teams, leagues, and organizations as part of your consulting business. Do you think sports sales jobs are rebounding? What is your overall outlook for 2021 concerning sales and marketing opportunities? Dr. Bill Sutton on the Future of Sports Sales Roles in 2021 https://youtu.be/kM90HzBZAQ4 We so often hear the term analytics, and we are pre-conditioned to think player side analysis. Moneyball. Oakland A's. But in today's world, isn't it the business analysts, the revenue optimization specialists, representing one of our industry's real growth sectors? I've often remarked on this podcast the need to continually innovate and adapt – when I first started in the industry, social media, analytics, data-driven decision models, eSports – many didn't exist, others were not common, now they are massive. While I don't expect you to predict the future, what do you see as the new emerging frontiers of the sports industry? Thirty-six years of experience in higher ed, but you are retired now from the college classroom experience, so you can speak freely and be honest. The program you founded at USF, the Sports and Entertainment Management MBA program, is a little different from most, having a co-op element and focusing on students gaining real-world experience. Laura Wilhelm, a staff member on my team and phenomenal graduate of your program, learned industry best practices and how things should operate while in your program and working for the Tampa Bay Lightning. She was ready to contribute; scratch that, she was prepared to dominate on day 1. Why is this style of education the exception and not the rule in sports academia? Dr. Bill Sutton on Modern Sales Techniques for Today's Sports Industry https://youtu.be/6fIg2Nd-7Z4 Your program at USF has been ridiculously effective at placing people in the industry – what was your approach to finding the right career fit for each student and then getting them set in careers where they could grow and thrive? You are a mentor to many people in the industry -- as you look back through your career, who would you say have been your mentors, and what were some things you learned from them?