Podcasts about chief search artist

In this week's episode, Dan kicks off the new year by rethinking his view of one very important and oft-maligned area of digital marketing: SEO. And he's got one of the industry's leading experts – Dan Golden, president, co-founder, and Chief Search Artist of Be Found Online – to thank for it. Dan and Dan dive into SEO and what marketers should know about this ever-evolving field. At times a bit geeky, at times high-level, they discuss the importance of creativity, relevance, authority, and the need to put customers in charge in order to build an effective search program. They cover challenges facing the industry and marketers in general, and Mr. Golden gives some sage advice on how to find and work with great agency partners.

Dan Golden BFO: https://befoundonline.com/team/dan-golden/ Burning Bush Brewery: https://www.facebook.com/burningbushbrew/ SearchLab: https://searchlabdigital.com/ ​Dan Golden is the Chief Search Artist at BFO, headquartered in Lakeview. Dan and his co-founder Steve Krull have built BFO into one of Chicago's top digital marketing agencies. They've won a bunch of awards for their work with enterprise-level clients doing everything from digital strategy, SEO, Paid media, Analytics and content. BFO was on the INC 5000 list for six consecutive years. They have locations in Chicago, London and Singapore. I'm really excited to have Dan on. Even before I knew anything about BFO, I knew who Dan was. He's a unique personality. He's extremely smart, he's full of ideas and he's recognizable! He famously wears orange everywhere he goes. I met Dan for a beer at Burning Bush Brewery in North Center to talk about agency life, the future of search and how he rebounded from “fan rock bottom” with $21.49 in Facebook ads. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.facebook.com/SearchLabDigital/ https://www.linkedin.com/company/searchlabdigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Other Video Series: Business Minute Clinic Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOfSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Conversation with Dan Golden, the CEO, Chief Search Artist, and co-founder of Be Found Online, a leading digital marketing agency.

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads. Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget talk. How do you handle this conversation as an agency and we also break down the relationship between sales and marketing. Listen to this fun episode with Erin, Tom, and Dan - today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve To listen to our full show, listen here: https://edgeofthewebradio.com/seo-podcast/ep-259-preparing-for-the-future-of-search-seo-jeremiah-smith/ This video is a segment from the 259th episode of Edge of the Web Radio with Erin Sparks (@erinsparks) and Tom Brodbeck (@tbrodbeck). To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com. Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

On this Outperform podcast episode, AP founder, Robert Glazer talks with Dan Golden about an important challenge facing marketing agencies: balancing your core service competency with the demands of your clients. As President and Chief Search Artist at Be Found Online (BFO), Dan and his co-founder, Steve Krull, have built BFO into one of the fastest growing full-service digital marketing agencies in the Midwest, optimizing paid and organic media across search, display, social, and mobile platforms for their clients. BFO has also been voted one of the best places to work in Chicago. In this episode, you’ll learn: Dan’s journey from touring with a band to starting BFO How Dan and his team decide who their agency will serve and how BFO’s approach to handling client requests that are out of their wheelhouse When your agency should say “yes” to everything and when to start saying “no" About a time when a client asked BFO to do something and he had to say “no” to the request What Dan thinks about the “Agency of Record” (AOR) model What “grey labelling” is A few of Dan’s white labelling war stories   Links from the Episode www.befoundonline.com  Twitter: @thegoldendan   LinkedIn: https://www.linkedin.com/in/dangolden/    

David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing?  What are some of the cool new audience features that Google has launched?Plus, an overview of how marketers can and should be thinking about their audiences, audience overlays, advanced audience targeting tactics and more. 

David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing?  What are some of the cool new audience features that Google has launched?Plus, an overview of how marketers can and should be thinking about their audiences, audience overlays, advanced audience targeting tactics and more. 

David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing?  What are some of the cool new audience features that Google has launched?Plus, an overview of how marketers can and should be thinking about their audiences, audience overlays, advanced audience targeting tactics and more. 

David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing?  What are some of the cool new audience features that Google has launched?Plus, an overview of how marketers can and should be thinking about their audiences, audience overlays, advanced audience targeting tactics and more. 

Dan Golden teamed with fellow Northwestern graduate Steve Krull to found BFO (Be Found Online) in 2009. As Co-Founder, President & Chief Search Artist at BFO, Dan has led the team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Voted one of the best places to work in Chicago, BFO is one of the fastest growing digital marketing agencies in the Midwest, with 4 consecutive years on the Inc. 5000 list. In this episode, Dan and Stacy discuss some of the mistakes that businesses make all the time and how to boost your business through creating valuable content. Some highlights include: “I had a 9-to-5 and a 6-to-10.” At minute 1:00, Dan talks making the decision to transition from working a job with his business on the side to focusing solely on his business. Know what your weaknesses are. At minute 6:00, Dan talks about the process he took to step out of the day-to-day business management and take more of a visionary role in his company. “Revenue and growth can cover up a lot of financial mistakes.” At minute 12:00, Dan talks about one of his biggest financial mistakes and what he learned from this situation where they focused on the wrong numbers. If you build it, they will come. At minute 16:00, Dan talks about the value of creating good, unique content. “There’s only so much you can learn in business school.” At minute 25:00, Dan talks about the reasons continual learning is so important. Ways to contact Dan: Website: befoundonline.com Twitter: @thegoldendan *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!