The Dan Nestle Show

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Do you often find yourself thinking that people are fundamentally interesting? Every week, Dan Nestle, 20-year marketing pro, world traveler, and self-described dot connector, digs into decades of pent-up curiosity and his network of thousands to bring yo

Daniel Nestle

May 16, 2025 LATEST EPISODE
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Latest episodes from The Dan Nestle Show

Disrupting Yourself Before AI Does - with Steve Rubel

Play Episode Listen Later May 16, 2025 84:08

How do we work with AI in a way that keeps the human part intact? Because while AI can handle the process, it's still on us to bring the perspective, the empathy, and the meaning that make communication matter. In this episode of The Trending Communicator, host Dan Nestle reconnects with seasoned media analyst, communications strategist, digital innovator, and social media OG, Steve Rubel. Steve - now EVP of Media Insights & Measurement at Burson, a role he began after recording this episode - shares his journey from the early days of social media to his current focus on AI's impact on communications, discussing the dual nature of AI as both a creator and a disruptor of value in the industry. Steve and Dan discuss the challenges and opportunities AI presents, from its role in media analysis to its potential to redefine job functions. They highlight the importance of continuous learning and the need for professionals to become "companies of one," investing in their skills to stay ahead. Listen in and hear about... How AI is transforming the communications industry at unprecedented speed Strategies for professionals to stay relevant in an AI-driven landscape Leveraging AI to enhance media analysis and strategic insights Challenges in adapting billing models for AI-assisted work Importance of curiosity and continuous learning in the AI era Optimism for communications professionals who embrace AI's potential Notable Quotes On AI's Impact on Communications: "AI could be a value creator, but it also has equal power, if not more power, to be a value destructor." - Steve Rubel [22:57] On Disrupting Yourself: "It's disrupting yourself before somebody else disrupts you." - Steve Rubel [45:26] On the Future of Communications: "I'm just very bullish about the communications industry and its prospects going forward, especially given what I talked about at the top about this tremendous societal, geopolitical and environmental changes that are in front of us right now and the need for good, solid counsel all around to advise how to navigate all that." - Steve Rubel [1:17:20] On Adapting to AI: "Don't be afraid if it's destroying aspects of your work. There's nothing you can do about that other than figuring out how to also turn it and mirror it into a Net plus for you." - Steve Rubel [1:19:25] On Learning with AI: "But what I love about the experience of sitting down with it is it just indulges my curiosity and my, like, my kind of fantastical ideas." - Dan Nestle [1:08:44] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Steve Rubel Steve Rubel | LinkedIn Timestamps 0:00 Intro 4:12 Discussion on "Seven Habits" and personal reflections 8:13 Steve Rubel discusses career evolution and blogging's impact 12:12 Dan Nestle discusses humility and change 16:19 Discussion on AI's Transformational Impact 19:07 Technological Change and Communications 24:44 Discussion on AI's impact on junior roles 27:23 Communications and Social Media Impact 29:51 AI and Workforce Adaptation 34:20 Leadership and AI's Role 37:13 Discussion on ANA AI Conference 41:01 Steve Rubel discusses AI experience 46:01 Steve Rubel discusses his role in qualitative research and adapting during the pandemic 49:04 Excel and Media Strategy 53:48 Experience and Evolution 57:08 Media Analysis and Strategy 1:01:20 Media and Client Expectations 1:05:40 Technological Revolution and Displacement 1:08:44 Curiosity and Learning with AI 1:12:03 Safe Use of AI Tools 1:17:20 Steve Rubel expresses optimism about the communications industry's future 1:19:25 Discussion on AI's impact on jobs 1:22:17 Outro (Notes co-created by Human Dan and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

learning ai strategy leadership media future challenges impact curiosity optimism excel disrupting evp measurement leveraging ai seven habits technological change burson technological revolution safe use media insights media analysis on learning steve rubel dan nestle

Chaos, AI, and the Future of Work - with Emanuel Rose

Play Episode Listen Later May 5, 2025 55:03

Chaos, AI, and the Future of Work - with Emanuel Rose

Play Episode Listen Later May 2, 2025 53:42 Transcription Available

Is AI a miracle, heralding an age of invention, or the harbinger of a dystopian civilizational collapse? The rise of short-form video on social platforms - empowering creators, or undermining society? The only certainty these days is uncertainty. But for curious minds, that's precisely what makes it exciting. In this episode of The Trending Communicator, host Dan Nestle catches up with Emanuel Rose, CEO of Strategic eMarketing and author of Authentic Marketing in the Age of AI, Authenticity: Marketing to Generation Z, The Social Media Edge, numerous e-books, and children's books. As a storyteller, marketer, and dubbed by Dan as a Renaissance man, Emanuel brings a unique perspective to the discussion on AI, generational differences in technology adoption, and the future of communication. The conversation touches on the challenges and opportunities presented by AI in marketing and communications, with Emanuel sharing insights on how businesses can start integrating AI into their operations. They discuss the importance of maintaining human creativity in storytelling while leveraging AI tools, and the potential for AI to free up time for more meaningful pursuits. Emanuel and Dan also examine the generational divide in AI adoption, particularly focusing on Gen X and Gen Z, and how different age groups approach new technologies. They consider the impact of screen time on younger generations and the potential long-term effects on communication skills and social interaction. Throughout the episode, Emanuel emphasizes the need for businesses to embrace change and automate processes to remain competitive. He shares practical advice on tools for automation and discusses the concept of "retail-level" AI agents that could revolutionize how we work. This episode offers valuable insights for communicators, marketers, and business leaders looking to navigate the rapidly changing technological landscape. Whether you're an AI enthusiast or skeptic, you'll find food for thought in this engaging discussion about the future of work, creativity, and human interaction in an AI-driven world. Listen in and hear about... Embracing chaos in an era of rapid technological change Generational differences in AI adoption and digital habits Leveraging AI for content repurposing and brand storytelling Automating mundane tasks to focus on creative pursuits Balancing screen time and digital detox for mental well-being Adapting communication strategies for Gen Z audiences Exploring the future of voice-activated AI assistants Notable Quotes On Staying Curious: "I just, I follow the rabbit holes and that's kind of what I think is the joy of being a human. And we have access to so much information now, we can learn anything we want. And the secret is to stay curious." - Emanuel Rose [3:41 - 4:05] On AI and Automation: "We're actually able to build, very simply build automations, which maybe not is really AI, but at least we're able to connect things via ZAP and via MAKE and some of these kind of activities." - Emanuel Rose [5:10 - 5:22] On Human Consciousness and Technology: "Our job is not to click buttons any more than it is to swing a hoe. Right. So we have to get out of our Cartesian framework." - Emanuel Rose [9:42 - 9:50] On Generational Differences in Technology Adoption: "The Z's just. They just absorb this stuff and, you know, and then, you know, they were all. All the way down to the alphas. Now they're. You know, they're like 8, 9, 10, that range. And so it's like they're going to absorb it in the same kind of way." - Emanuel Rose [17:23 - 17:35] On the Future of Voice Interaction: "We're very close. I'd say three months. We will have a complete voice activated operating system and be able to do probably 90% of our work by voice." - Emanuel Rose [33:15 - 33:23] On the Role of Humans in AI-Generated Content: "I think the human in the loop is the critical part of this. And it's kind of like, could I have my doppelganger, my video doppelganger, do all my zoom calls for me? Well, yeah, I can. I can do that now." - Emanuel Rose [40:25 - 40:35] On Automation and Work-Life Balance: "Well, I really am thinking about what I can automate. No matter how big of a string of activities, I want to automate all the stuff that is not creative so that I can spend more time playing my guitar and more time meditating and more time taking long walks and maintain the level of professional standards that I have." - Emanuel Rose [49:59 - 50:17] On the Chaos of Technological Change: "I'm enjoying the chaos of the moment. Now hang on. Easy does it. I'm not talking about foreign or domestic affairs or politics. I mean, we live in an age where we simply don't know what's coming. Great for curious people." - Dan Nestle [0:00 - 0:13] On the Potential of AI in Storytelling: "I think it comes down to storytelling, you know, and no, I mean, AI could tell a story. You give it a framework, right? Say, hey, I want you to follow this framework. But is there that innate capability There isn't yet to outpace humans or outdo humans in this idea of storytelling, whether it's creative storytelling or brand storytelling." - Dan Nestle [38:02 - 38:22] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Emanuel Rose Emanuel Rose | Website Strategic eMarketing | Website Books by Emanuel Rose | Website Emanuel Rose | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

From Clinton's Wrath to AI's Rise: Navigating through the Perma-crisis - with Elie Jacobs

Play Episode Listen Later Apr 18, 2025 70:50 Transcription Available

Are we going in the right direction as communicators? In an era of dramatic policy shifts, cultural upheaval, and a fractured media landscape, how do we trudge onward through the muck without losing our way? Weighty questions indeed. In this episode of The Trending Communicator, host Dan Nestle sits down with Elie Jacobs, founding partner of Purposeful Advisors, to tackle the thorny issues facing today's communications professionals. With over two decades of experience in public policy and advocacy, Elie brings a wealth of insights to the table. From his early days in President Clinton's post-presidential office to his current role advising startups and mid-size companies, Elie has witnessed firsthand the evolution of the communications profession. This wide-ranging conversation covers critical topics like the impact of AI on truth and objectivity, the challenges of maintaining purpose in a "perma-crisis" environment, and the delicate balance between business imperatives and societal responsibilities. Elie and Dan discuss the pitfalls of chasing trends versus staying true to core business objectives, and debate the proper role of communicators in shaping corporate policies on contentious issues. Throughout the episode, Elie emphasizes the importance of critical thinking, curiosity, and maintaining perspective in an increasingly polarized world. He argues for a return to fundamentals - focusing on clear business purposes rather than getting caught up in the latest social media firestorms. The discussion also touches on generational divides in the workplace and how early career experiences shape communicators' approaches to risk and decision-making. Whether you're a seasoned PR pro or just starting out in the field, this episode offers valuable food for thought on the current state and future direction of strategic communications. Elie's candid insights and Dan's probing questions combine to create a thought-provoking exploration of our profession's most pressing challenges. Don't miss this opportunity to gain fresh perspective on navigating the complex waters of modern corporate communications. Listen in and hear about... Navigating the perma-crisis era as a communications professional How early career experiences shape strategic advisory skills Balancing business imperatives with societal responsibilities Critical thinking's vital role in the age of AI-driven information Adapting communication strategies to rapid political shifts Purposeful advising: focusing on a company's core mission Nuanced approaches to diversity and inclusion in corporate settings Notable Quotes On Career Beginnings: "The way I got into this was, you know, just sheer dumb luck. I didn't know what I wanted to do when I finished school. And then 911 happened and I picked up with cliche duffel bag of clothes and a duffel bag of GMAT books and LSAT books and GRE books and went off to Israel to try to figure out what to do." - Elie Jacobs [2:30 - 3:57] On the Path to Communications: "I don't know that. You know, people talk about having a calling, right? Some people have calling calling to the pulpit, regardless of what religion it is. Other people have callings to be doctors, other people have callings to be teachers. I'm not sure I've met anybody who has a calling to be a lawyer. I don't think I've ever met somebody who has a calling to be a public relations or communications specialist." - Elie Jacobs [6:48 - 7:15] On Representing Important Figures: "The only thing that was really said to us was you represent him, which also means you're representing his wife, who was then the senator. So that kind of weighs on you a little bit." - Elie Jacobs [12:36 - 12:45] On Dealing with High-Pressure Situations: "Once Bill Clinton completely loses his temper at you, your perspective on things changes a great deal. He lost it at me because I happened to be. I. I was just in the way." - Elie Jacobs [13:40 - 13:50] On the Importance of Critical Thinking: "Critical thinking is something that we actually have to call out now as something that, okay, we, we really need. Critical thinkers used to be almost a given that, you know, you, one of the reasons why either you are hired for an important job or, or that, you know, when you come out of college or wherever you've been, that, you know, critical thinking is part of the resume." - Dan Nestle [18:56 - 19:19] On the Challenges of Objective Truth in Modern Times: "The concept of objective truth has been shattered over the last 10 years. And it's not just, you know, misinformation and creative hyperbole and truth and, you know, truthful lies or whatever the term was that they came up with in the first Trump administration." - Elie Jacobs [27:04 - 27:18] On the Evolution of Media and Truth: "For the better part of three centuries or more. There were editors who present who basically worked on something that was book length every single day and that was the news." - Elie Jacobs [43:02 - 43:12] On the Role of Purpose in Business: "When we talk about purposeful, we're talking about, we're going to help you figure out what your purpose is. Going back to Simon Sinek's golden circle of why, how and what." - Elie Jacobs [51:43 - 51:52] On the Importance of Business Fundamentals: "There has to be a business imperative. You can only be good for society if you're good at business." - Elie Jacobs [1:05:05 - 1:05:11] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Elie Jacobs Purposeful Advisors | Website Elie Jacobs | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

Distinctive Discoverability: Search Rules the Reputation Roost - with Rob Jekielek

Play Episode Listen Later Apr 4, 2025 65:52 Transcription Available

Faced with today's fractured mess of audiences and media, it's tempting to unleash a deluge of content and overwhelm social channels with content, hoping to reach the people who want to hear from you. Clearly, not a winning strategy - and those who think it is produce nothing more than dull, generic, reputation-breaking AI slop. But what if the key to success lies in a concept as simple as it is powerful: distinctive discoverability? In this episode of The Trending Communicator, host Dan Nestle sits down with Rob Jekielek, Managing Director of Harris Insights and Analytics, to unpack the critical importance of audience-first strategies in modern communications. With over two decades of experience in brand and reputation research, Rob brings a wealth of knowledge on leveraging data-driven insights to craft compelling narratives that resonate across fragmented audiences. The conversation kicks off with a sojourn into Rob's extensive background, from his early days in media analysis to his current role at the forefront of brand and audience research. Rob shares fascinating insights from recent studies, including a 14-country survey on how people find information about companies and brands. The results? Search engines reign supreme, with a staggering 79% of respondents using them often or always. But it's not just about being found – it's about being trusted. Rob reveals that 77% of people trust the information they get from search engines, a figure that dwarfs trust in other platforms. This leads to a thought-provoking discussion on the concept of "distinctive discoverability" and its crucial role in modern communications strategies. The episode takes an unexpected turn as Rob introduces the idea of AI as a key audience, challenging communicators to consider language models in their stakeholder maps. This fresh perspective opens up new content creation and distribution avenues, with Rob offering practical advice on balancing organic content with paid amplification. Throughout the conversation, Rob and Dan touch on a wide range of topics, from the overreliance on social media to the enduring power of well-crafted, long-form content. They discuss the importance of context and action in building confidence and how digital insights can provide the "strategy scaffolding" often missing in communications planning. This episode is a must-listen for communications professionals looking to cut through the noise and make a real impact. Rob's data-driven approach, combined with Dan's industry expertise, offers a roadmap for navigating the complexities of modern audience engagement. Whether you're a seasoned PR veteran or just starting your communications journey, you'll come away with actionable insights to elevate your strategy and achieve true distinctive discoverability. Listen in and hear about... Search engines' dominance in finding brand information Importance of distinctive discoverability in digital content Overreliance on social media in corporate communications AI as a new audience for brand messaging Context plus action equaling confidence in business Middle metrics filling the strategy gap for communications Practical takeaways for pitching communications initiatives Notable Quotes On the Power of Search Engines: "So search engines and it's by far margin. Right. So it's like, you know, globally speaking, in aggregate, all 14 countries, 79% of people use search engines often or always, versus never or only sometimes to find information by companies and brands." - Rob Jekielek [13:14 → 13:30] Trust in Information Sources: "What's equally important is that 77% of people who use those tools to find information also trust the information they get back." - Rob Jekielek [13:30 → 13:37] On the Importance of Distinctive Discoverability: "This idea of distinctive discoverability I think is the essential idea. So how do you make sure that whatever we're putting out there is distinctive competitive positioning and how do we ensure that it's built in a way that's organically discoverable?" - Rob Jekielek [17:48 → 18:03] On the Formula for Building Confidence: "The formula is action plus context equals confidence. So we ask people like, how important are these issues, how confident are you? And then how are you seeing companies engaging?" - Rob Jekielek [58:57 → 59:09] The Importance of Context in Communication: "If people are only seeing action, confidence is actually pretty low. It's niche. It's only 25% of people would say they're confident. Right. If you. Same thing. If you see just communication. Right. Just about 25 versus when you add context, not volume, not communication to action, you pop the confidence up to over 50%." - Rob Jekielek [59:16 → 59:36] On the Practical Application of Research: "Honestly, I will say of all the work we're doing right now, one of the things I'm proudest of is a lot of our initial engagements have literally become the business case for how comms leaders pitch what they need to do next." - Rob Jekielek [1:01:10 → 1:01:23] On the Importance of Owned Content: "Build on owned land and all that, all that good stuff. But there's nothing wrong with a good rental property. I will tell you that. It's, it's also important to, to rent wisely." - Dan Nestle [56:44 → 56:54] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Rob Jekielek Harris Insights and Analytics - The Harris Poll | Website Rob Jekielek | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

Why Audits Should Delight Communicators - with Lynn Zimmerman

Play Episode Listen Later Mar 21, 2025 73:17 Transcription Available

If change is inevitable, why are we typically so bad at managing it? As businesses navigate digital shifts, mergers, and AI advancements, one crucial group often gets sidelined: employees. Communicators can play a much larger role in managing these key stakeholders during organizational upheaval - and strategically guide organizations through any transition. In this episode of The Trending Communicator, host Dan Nestle welcomes change communications veteran and communications audit expert Lynn Zimmerman, CEO and chief strategist of Swing Communication, to dissect change communications in today's dynamic business world. With a career spanning over 25 years, Lynn has been instrumental in over 40 acquisitions and integrations, ensuring that employees remain at the heart of transformation. In her conversation with Dan, she delivers insights into conducting effective communication audits, the significance of employee-focused strategies during transformative periods, and the impact of AI on internal communications. Listeners will gain a deeper understanding of the differences between internal and change communications, learn strategies for conducting thorough communication audits, and discover how AI can enhance change communications efforts. The discussion also highlights the evolving role of communicators in steering organizational change and offers techniques for engaging employees as vital stakeholders during transitions. Whether you're a communications professional, business leader, or simply curious about organizational change dynamics, this episode is packed with actionable insights. Lynn's expertise, combined with Dan's probing questions, creates a compelling conversation on navigating corporate transformation while keeping employees informed, engaged, and aligned. Listen in and hear about... Understanding the distinct roles of change communicators and change managers. The importance of communicators being part of the core project team. How AI tools enhance the communication audit process. Conducting communication audits to uncover organizational practices. Strategies for smaller organizations to implement "pulse audits." Aligning company values with leadership actions for change readiness. Why change should have a defined start, middle, and end. Notable Quotes On the Role of Communicators in Change: "I've always said that one of our superpowers as communicators is that curiosity, the inquisitiveness and the kind of relentless interrogation that we bring to certain projects, hopefully in a good way, where we ask the questions that nobody thinks of or that other people think might be, oh, I don't want to ask a stupid question." - Dan Nestle [12:21 - 12:52] On the Evolution of Change Communication: "I think the recognition that change is important is a big step. And so it's evolving. I worked on a project and this was this corporate acquisition, the first time I was involved in change. And I was working with these project managers who weren't familiar. You know, this was a new process." - Lynn Zimmerman [29:57 → 30:15] On the Importance of Employee Communication: "It's also what a communicator needs to do, which is to speak to your audience in the manner in which they. They prefer to be spoken to. And if you're speaking their language from the get go, you will absolutely have much more success with your message." - Dan Nestle [32:13 - 32:53] The Power of Communication Audits: "I know I have one client that we did an audit a couple years ago and she still carries around the report in her, her work bag because it has so much information that helps her think about how to better communicate with, with her employees." - Lynn Zimmerman [38:29 → 38:46] On the Importance of Values in Change Management: "If you only pull your values out when you're going through a major change, then it's going to confuse people. Or if you throw away your values when you announce a major change, they're going to see that as well and they're not going to believe you." - Lynn Zimmerman [1:01:44 → 1:01:57] The Future of Change Communication: "I think change needs to change. And because change is not going away, and I don't really like the whole change is constant, you know, that's. That's not how change works. Change needs to have a start, middle and end, or else you're just creating chaos within your organization and uncertainty." - Lynn Zimmerman [59:28 → 59:47] On the Role of Internal Communications in Change: "Internal comms has a really big role in change, is making sure that those, that those company values are lived and that they're understood and that people know the vision of the company, what we're trying to accomplish." - Lynn Zimmerman [1:02:05 → 1:02:17] The Challenge for Internal Communications Teams: "In the defense of internal, calm comms folks, it's, they're busy. These people are way too busy. And you know, it's a absolutely. Traditionally underfunded, we're understaffed. And so even adding some of those things are hard. But if you can make the time to do those things, it will help you create a stronger case for doing something new." - Lynn Zimmerman [1:08:46 → 1:09:10] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Lynn Zimmerman Swing Communication | Website Communication Audit Toolkit - Demystifying Communication Audits Lynn Zimmerman | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

From Alexa to Agentic AI: Conversational AI and the Future of Brand Communication - with Susan and Scott Westwater

Play Episode Listen Later Mar 7, 2025 69:56 Transcription Available

As AI disrupts and reshapes our interactions with brands and people alike, how do we genuinely connect with the voices around us? Conversational AI challenges us to rethink engagement with both technology and each other. What does it mean for brands to have a voice, and how can this change redefine connection and accessibility? In this episode of The Trending Communicator, host Dan Nestle sits down with the dynamic duo behind Pragmatic Digital, a strategic marketing agency at the forefront of leveraging cutting-edge technology for tangible business results. Susan and Scot Westwater, authors of Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, share their journey from traditional marketing to becoming trailblazers in the world of voice and conversational AI. This episode offers a comprehensive look at the conversational AI ecosystem, from voice assistants like Alexa and Google Assistant to the integration of voice capabilities in mobile apps and customer service platforms. The Westwaters provide invaluable insights on how businesses can harness these technologies to enhance brand experiences, streamline operations, and create more meaningful customer interactions. They educate Dan on some of the finer points of conversational AI and discuss its impact on marketing and communications, offering strategies for implementing voice technology in various business contexts. The conversation highlights the importance of intentional design in creating effective voice experiences, balancing automation with human oversight in AI-driven customer interactions, and the future of agentic AI and its potential applications in business. Whether you're a seasoned marketer, a communications professional, or a business owner looking to stay ahead of the curve, this episode provides actionable advice on integrating conversational AI into your strategy. Susan and Scot's expertise demystifies complex concepts, making them accessible and applicable to businesses of all sizes. Don't miss this opportunity to learn from two of the industry's leading voices on how to leverage conversational AI to drive customer engagement and propel your business forward in the digital age. Listen in and hear about... Embracing conversational AI as a powerful tool for customer engagement How voice technology democratizes information access and distribution Crafting brand personalities for AI-driven interactions with customers Balancing human oversight with AI automation in business processes Leveraging voice assistants and chatbots across multiple communication channels Practical steps for integrating AI into existing marketing and PR strategies The future of agentic AI and its potential impact on business operations Notable Quotes On the Power of Voice in Communication: "Spoken word suddenly became this way of being able to transfer information in a much more democratic method. You didn't have to be able to read. There were opportunities to put things in language. It was starting to get back to the roots again of how information was kind of pulling down some of the gatekeeping." - Susan Westwater [08:04 → 08:35] On the Evolution of Brand Personality: "These were all really interesting, rich experiences that come into play, which is what really geeked me out. Now, Scott was a lot. I would say I was more of the heart and emotion of the possible. I would say Scott was much more of the rational nut to put to." - Susan Westwater [08:35 → 08:51] On the Accessibility of Conversational AI: "It reduces friction. It removes literacy out of the equation. You don't have to know how to use a computer. Literally, as long as you can ask a question, you can get some sort of response." - Scot Westwater [10:08 → 10:21] On the Versatility of Conversational AI: "Chatbots are part of conversational, voice assistants are part of it. Voice Mode and ChatGPT, they're all different flavors of it. You're physically using your voice to ask a question and getting some sort of response from a system." - Scot Westwater [10:34 → 10:49] On the Importance of Intentionality in AI Voice: "We have to be intentional then, by the way, about who it is we want our audiences to speak with. And that can work from a B2B perspective just as much as it can work from an external customer engagement perspective." - Susan Westwater [17:02 → 17:17] On the Practicality of AI in Business: "In practical business you probably don't, you probably don't need AGI, quite frankly. A lot of what we're talking about is automating basic business processes, whether you're using AI or other tools." - Scot Westwater [1:01:22 → 1:01:37] On Getting Started with AI: "Do what you did and just get started now, whether it's learning or experimenting or use case identification, like, just start. There is so much fear out there. There's so much, quite frankly, misinformation related to AI and it's just a matter of getting in there, getting comfortable, getting those quick wins, seeing how it can actually help your process." - Scot Westwater [1:05:28 → 1:05:52] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Susan and Scot Westwater Susan Westwater | LinkedIn Scot Westwater | Linkedin Pragmatic Digital | Website Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement | Amazon Timestamped key moments from this episode (as generated by Fireflies.ai)

The Rise of the Multidimensional Communicator - with Jim O'Leary

Play Episode Listen Later Feb 21, 2025 50:09 Transcription Available

The future of communications is fractured, but that's not necessarily a bad thing. How can leaders navigate this new landscape where audiences are scattered, AI is advancing rapidly, and traditional playbooks no longer work? In this episode of The Trending Communicator, host Dan Nestle sits down with Jim O'Leary, CEO of The Weber Shandwick Collective, North America. With a career spanning both client and agency leadership roles, Jim brings a wealth of experience in helping brands and individuals tackle complex challenges at the intersection of business, society, culture, and policy. Jim and Dan dive into the evolution of communications and its place in the future of business. They discuss the changing media landscape, the impact of AI on the industry, and the need for innovative approaches in leadership and business strategy. Jim shares insights from his extensive career, including his time at Edelman and his current role at Weber Shandwick, offering valuable perspectives on how communications professionals can thrive in this new era. During the conversation, Jim and Dan tackle the challenges of reaching target demographics in a world where media audiences are increasingly fragmented. They examine how AI is reshaping communications strategies and workflows, emphasizing the necessity for creating opportunities and adapting to rapid industry changes. Together, they consider the future of job roles and skill sets in communications and marketing, highlighting the excitement and potential that await the profession. Whether you're a seasoned communications professional or just starting your career, this episode offers invaluable insights into the future of the industry and how to position yourself for success in an increasingly complex and technologically driven world. Don't miss this opportunity to hear from one of the leading voices in communications as he shares his vision for the future of the profession. Listen in and hear about... Our fracturing media landscape and its impact on audience reach Evolving communications skills in the age of AI and tech advancements Creating opportunities in a rapidly changing professional environment Balancing specialized expertise with multidimensional practitioner roles Excitement vs. fear: embracing the future of communications AI's role in enhancing crisis management and narrative tracking Adapting traditional PR strategies to meet modern client demands Notable Quotes On Creating Opportunities: "I always talk to people who are starting in their career and tell them the main thing is you just got to create your own opportunity." - Jim O'Leary [6:15 - 9:00] On the Evolution of Communications Teams: "I'm introducing our team and it's like the difference between that and me introducing a team 10 years ago is that it's mind blowing." - Jim O'Leary [24:46 - 26:29] On the Future of Media: "We believe in the media network effect, whether it's legacy media or meme accounts, and how it's, you know, shaping narrative in a way but much different than ever before." - Jim O'Leary [26:32 - 27:12] On the Role of Technology in Communications: "I have an ecosystem of, you know, of research tools of analysis tools of creative. Creative tools for like, for like almost no money that give me, you know, the ability to create output that just a few years ago you would need six people at an agency." - Dan Nestle [30:30 - 30:41] On the Power of AI: "I posed, I was at the table, I said how many people around here now go to either like Chat GPT or Perplexity or whatever first before Google?" - Jim O'Leary [31:48 - 33:25] On the Future of the Profession: "Be in the excitement camp, right? Be in the excitement camp. Dan Nessel was in the excitement camp in the excitement camp." - Jim O'Leary [46:41 - 48:34] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Jim O'Leary Weber Shandwick | Website Jim O'Leary | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

Fractured Reality or Real Opportunity: With AI, It Can Go Either Way - with Martin Waxman

Play Episode Listen Later Feb 7, 2025 67:51 Transcription Available

Is AI the superglue that can repair our fractured media universe? Or is it just another tool that could further splinter our audiences? In this episode of The Trending Communicator, host Dan Nestle sits down with digital marketing expert, leading AI researcher, and prolific LinkedIn Learning course creator Martin Waxman. A professor at McMaster University, associate director of the Future of Marketing Institute, and member of the Institute for Public Relations Digital Media Center, Martin has been leading the AI charge for the Communications profession through his Digital Marketing Trends newsletter and the LinkedIn Live DM Show (with recent TTC guest, Deirdre Breakenridge). In other words, he's just the guy Dan needs to speak with to unpack the complexities of generative AI in the world of marketing and PR. This episode tackles the pressing questions facing communicators in 2025: How can we effectively use AI to reach fragmented audiences? What are the risks of over-relying on AI for content creation? And how can we maintain our creativity and critical thinking skills in an AI-driven world? Dan and Martin discuss the parallels between the early days of social media adoption and the current AI revolution, highlighting the importance of developing AI policies and guidelines within organizations. They also address the fear of becoming obsolete (FOBO) that many professionals are experiencing in the face of rapid technological change. The conversation takes a practical turn as Martin shares his favorite AI tools for various tasks, from content generation to image creation. Listeners will gain insights into how to integrate these tools into their workflow without sacrificing creativity or quality. Whether you're an AI enthusiast or a skeptic, this episode offers a balanced perspective on the role of generative AI in shaping the future of communications. Martin's call to action for professionals to be proactive, entrepreneurial, and initiative-taking with AI tools serves as a rallying cry for the industry. Don't miss this thought-provoking discussion that will challenge you to rethink your approach to AI in communications and marketing. Tune in to discover how you can harness the power of AI while maintaining the human touch that sets great communicators apart. Listen in and hear about... Navigating the fractured landscape of modern communications AI's potential to revolutionize content creation and distribution Balancing efficiency gains with maintaining creative integrity Strategies for avoiding "AI slop" and enhancing originality Essential AI tools for marketers and communicators in 2025 Cultivating critical thinking skills in the age of generative AI Future trends in AI-driven marketing and public relations Notable Quotes On the Fractured Landscape: "Sometimes I think the word of the year for 2024 should be fractured. As in the fractured. Fill in the blank landscape, the fractured media landscape, the social media landscape, the fractured political landscape, the fractured audience landscape." - Dan Nestle [00:00 - 00:17] AI's Role in Communication: "Instead of writing 15 versions of an article for 15 channels, we can write and easily use AI to repurpose it 15 ways." - Dan Nestle [00:45 - 00:52] On AI Adoption: "It feels like to me, with all the announcements that were packed into the last two weeks of December, plus all the hype we've heard for the entire year, it just. It reminds me of a Jenga game that the tech companies. Or Jenga game. How about that? The tech companies are playing with each, and they keep going higher and higher and higher as it gets a little bit shakier." - Martin Waxman [08:24 - 08:46] Fear of Becoming Obsolete: "There's actually a term for this. It's called FOBO, the fear of becoming obsolete. And it's really real. There's been studies around this." - Martin Waxman [09:18 - 09:25] On AI Slop: "I just want next year to be the year where we get rid of AI slop. And there's certain words I never want to see again. I never want to see the word leverage anymore. Unless you're talking about actually, you know, using something or moving something with a lever." - Martin Waxman [44:36 - 44:50] The Learning Curve with AI: "We have to factor in and. And you touched on this. The learning curve that we have, learning how to talk to machines. Yeah, we can talk to people, but we need to learn how to talk to machines better." - Martin Waxman [43:54 - 44:05] On Being Proactive with AI: "We are all newbies, we're all neophytes in this. I mean, it may feel like it's been around forever. It hasn't. So we all have an opportunity to figure out how the tools work, how we can use them more effectively. But we need to be proactive, we need to be entrepreneurial, and we need to take some initiative with them" - Martin Waxman [1:03:57 - 1:04:18] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Martin Waxman Martin Waxman Communications | Website Martin Waxman | LinkedIn Digital Marketing Trends | LinkedIn Newsletter Generative AI for Digital Marketers | LinkedIn Learning Course Timestamped key moments from this episode (as generated by Fireflies.ai)

Reinventing Newsrooms: AI as Friend, Not Foe - with Pete Paschal

Play Episode Listen Later Jan 24, 2025 87:28 Transcription Available

Is AI the savior or the destroyer of journalism? As media outlets grapple with dwindling trust and audiences, could artificial intelligence be the key to revitalizing the industry, or is it the final nail in its coffin? In this episode of The Trending Communicator, host Dan Nestle sits down with seasoned journalist turned AI consultant, educator, trainer, and founder of the popular Media Copilot newsletter, Pete Pachal. Together, they dissect the complex relationships between communications professionals and journalists as media becomes more fractured and AI's advance continues. Pete shares his journey from engineering to journalism, recounting his experiences at influential digital media outlets like Mashable and Coindesk. As the conversation unfolds, Dan and Pete examine the current state of media, the challenges faced by both journalists and PR professionals and how AI is reshaping the entire landscape. Pete offers invaluable insights on how newsrooms and PR teams can adapt to this new reality, emphasizing the importance of transparency, ethical frameworks, and maintaining the human touch in an increasingly automated world. He also shares his predictions for the future of media and communications, painting a picture of an industry that's both challenged and empowered by AI. Whether you're a journalist, PR professional, or simply interested in the future of media, this episode provides a balanced and nuanced look at how AI is reshaping the way we create, consume, and distribute information. Don't miss this opportunity to gain a deeper understanding of the opportunities and pitfalls that lie ahead in the brave new world of AI-assisted communications. Listen in and hear about... AI's transformative impact on media and journalism Challenges and opportunities for PR professionals in the AI era Evolving strategies for earning attention in a fragmented media landscape Ethical considerations of AI-generated content and transparency Innovative AI tools reshaping content creation and distribution The enduring value of human creativity and critical thinking in storytelling Balancing AI assistance with maintaining authentic voice and expertise Notable Quotes On the Evolution of Digital Media: "Mashable was trying to be kind of like the millennial version of CNN at some point. So really, you know, struck gold with its strategy, which very few people were doing at the time, in the late 2000s, early 2010s of going all in on social media." - Pete Pachal [07:47 → 08:09] On AI's Impact on Journalism: "AI is affecting everything with regard to media at every layer, like the distribution, the production, just the story ideas even. And that idea of doing something quick and easy and employing whether it's interns or junior level people to just fire out those posts, that's a job for a robot now." - Pete Pachal [12:52 → 13:11] On the Changing Media Landscape: "Media itself is on its own hero's journey and now they're going through these trials and tribulations and they need to pass through them to get to the other side where they will be welcomed with open arms and redeemed if they follow the cycle." - Dan Nestle [13:53 → 14:11] On the Role of AI in Journalism: "The quick, the quick application, I guess a statement I would say about applying AI to journalism is it's like super easy to abuse and harder to use." - Pete Pachal [16:42 → 17:07] On the Future of AI-Generated Content: "I don't know a single journalist now who doesn't at least use perplexity or something like it every now and then, at least. Right. And there's other ways to improve that. Chief among them is essentially using AI with your own data, whether it's your stories or in the case of say, a legal reporter, using it on all these sort of legal documents around a case, which is a relatively easy thing to set up." - Pete Pachal [17:28 → 17:54] On the Future of AI in Media: "I think there's actually a better reason to do this kind of thing. And I think that the reason other orgs may want to start doing this for basically stories they don't have people for but are still relevant to their beat or their area of expertise is to make sure their corpus of content includes those stories." - Pete Pachal [22:32 → 22:50] On the Importance of Human Touch in Writing: "Writing is thinking. And he's right. The act of writing is not separable from the storytelling phase of it. And I think every writer knows this. As you're writing a story and you're, you know, you're figuring out transitions and things, you're like, oh, right, I should say this or I should say that." - Pete Pachal [46:28 → 46:48] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Pete Pachal Pete Pachal | LinkedIn The Media Copilot Website The Media Copilot | Substack AI for PR & Media Professionals - Course Pull to Open | Pete's Dr. Who Podcast Timestamped key moments from this episode (as generated by Fireflies.ai)

The Future of Work is Community (with a touch of AI) - with Ashley Dennison

Play Episode Listen Later Jan 10, 2025 74:59 Transcription Available

Over the last few years, at least since 2020, in the marketing and communications professions, remote work has become more of the norm than the exception. Connections between and among co-workers remain predominantly digital or virtual, and so many of us fitted out our home offices with comfy ergonomic chairs, standing desks, recording gear, balance boards, and all kinds of tchotchkes. Then, when the economy started to turn, and our jobs started to disappear, we figured, well, we've got the home setup, we've got the years of remote work experience, so starting our own "thing" wouldn't be so scary. But as it turns out, being alone can get pretty lonely. We benefit tremendously from interacting with peers and feeling like someone's got our back. We want people we can reach out to for information, mentorship, and support. It sounds like we want - and maybe need - community. Is community the future of work? In this episode of The Trending Communicator, host Dan Nestle sits down with strategic communications and PR consultant-turned-entrepreneur Ashley Dennison, the founder and CEO of CommsConsultants.com, to discuss the changing landscape of communications consulting and the power of community in the age of AI. Join Dan and Ashley as they navigate the world of independent communications consulting, examining the challenges and opportunities that come with this career path. From the loneliness of solo entrepreneurship to the strength found in professional communities, this episode offers a candid look at the realities of modern consulting work. Ashley shares her journey in creating CommsConsultants.com, a global directory of pre-vetted communications and marketing consultants. The conversation touches on the importance of specialization, admitting what you don't know, and the critical role of building relationships in the consulting world. The episode dives into the impact of AI on the communications industry, discussing the scramble to understand and adopt new technologies. Ashley and Dan examine the readiness of consultants to meet future challenges and the need for continuous learning in a rapidly changing field. A key focus of the discussion is the ongoing struggle to position strategic communications as a business imperative. Ashley offers a thought-provoking call to action for communications professionals to unite and demonstrate their value to C-suite executives. Whether you're a seasoned consultant or considering the leap into independent work, this episode provides valuable insights into the future of communications consulting. Don't miss this engaging conversation about community, technology, and the evolving nature of strategic communications. Listen in and hear about... Community as the future of work for communications consultants Challenges and opportunities in the evolving landscape of independent consulting The power of authenticity and imperfection in professional communication Balancing AI adoption with core communication skills in the consulting world Strategies for positioning oneself as a valuable resource in a competitive market The ongoing struggle to establish strategic communications as a business imperative Adapting to change and embracing curiosity in the face of technological advancements Notable Quotes On the Value of Consultants: "How could you possibly ever be short of client volume when there are so many opportunities out there?" - Ashley Dennison [04:14 → 04:21] On Networking and Karma: "I totally do that. And I am always 100% sure that at some point in the future, right, there will be a... I'm not gonna say a reward, right. But I will say that there will, there will be a, A karmic sense of goodness happening from that." - Dan Nestle [53:09 → 53:27] The Importance of Specialization: "If you want to commit to your path of specialty, where you truly are an expert, you have to at the same time be willing to say, and all of these other areas are not my expertise, but I know people who can do those things for you. Let me connect you." - Ashley Dennison [56:38 → 56:51] On the Future of Communications: "Until we come forward with a solution to that problem and we all stand behind it, I think that our, our profession and our value and our voice is going to shrink and shrink and shrink. Not to end on a sad note, but that's the call to action I would like to leave people with." - Ashley Dennison [1:11:09 → 1:11:33] The Indispensability of Communications Consultants: "The necessity, the indispensability of advisors, of trusted advisors who are courageous and who are able to put it, put connect dots, put everything together and convey, nay, communicate the ideas that will move and propel a business forward are absolutely golden for the future." - Dan Nestle [1:11:33 → 1:11:55] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Ashley Dennison Ashley Dennison | LinkedIn CommsConsultants Website Timestamped key moments from this episode (as generated by Fireflies.ai)

AI TAKES CONTROL OF THE TRENDING COMMUNICATOR - with Google NotebookLM

Play Episode Listen Later Dec 24, 2024 14:24 Transcription Available

NOTEBOOK LM HAS TAKEN CONTROL OF THE TRENDING COMMUNICATOR. EVERYTHING THAT FOLLOWS IS AI-GENERATED. Are you ready to supercharge your communication skills for the AI-driven future? Discover how to harness the power of artificial intelligence while keeping your human touch in this eye-opening episode of The Trending Communicator. In this captivating discussion, hosts Maichael AI and Laila AI take over the podcast to unpack the seismic shifts reshaping the world of communications. From the evolving nature of job descriptions to the rise of personal branding in an era of deepfakes, they cover the essential skills and strategies you need to thrive in this rapidly changing landscape. Listen as our hosts break down the PESO model (Paid, Earned, Shared, and Owned media) and explain how AI is blurring the lines between these traditional categories. You'll gain insights into how artificial intelligence can enhance your storytelling abilities, help you tailor messages for different audiences, and even serve as a data-driven coach for your communication efforts. But it's not all about technology. Maichael and Laila emphasize the critical importance of human skills like empathy, creativity, and ethical decision-making. They introduce the concept of "T-shaped" professionals - those who combine deep expertise in one area with a broad understanding of related fields - and explain why this versatility is crucial for success in modern communications teams. Throughout the episode, you'll find practical advice on: Building a personal brand that stands out in the age of AI Leveraging artificial intelligence as a powerful tool without losing your human touch Developing "forensic listening" skills to cut through information overload Creating adaptable, collaborative, and data-driven teams Embracing lifelong learning to stay ahead of the curve Whether you're a seasoned communications professional or just starting your career, this episode offers valuable insights into the future of the field. Don't miss this opportunity to prepare yourself for the exciting challenges and opportunities that lie ahead in the world of AI-enhanced communications. Listen in and hear about... Shifting job descriptions in the evolving communication landscape Leveraging AI as a tool to enhance human creativity and efficiency Building a strong personal brand through authenticity and storytelling Embracing continuous learning to stay ahead in a rapidly changing field Honing forensic listening skills to navigate information overload Integrating the PESO model for a well-rounded communication strategy Developing "T-shaped" skills to thrive in future communication roles Notable Quotes On Job Descriptions: "It's less about checking boxes and more about being adaptable and always learning." - LAILA AI [0:39 - 0:44] On Personal Branding: "Start with authenticity. Be real. Share your story." - LAILA AI [1:47 - 1:50] On Community: "Like a network of advisors, cheerleaders." - MAICHAEL AI [2:26 - 2:29] On AI in Communication: "It definitely is, but it's not about robots taking over. It's about using AI to make us better, more efficient." - LAILA AI [2:41 - 2:48] On AI as a Tool: "So it's a tool we can use to our advantage." - MAICHAEL AI [2:48 - 2:50] Timestamped key moments from this episode (as generated by Fireflies.ai)

Spin sucks, The PESO Model is the answer, and AI can help - with Gini Dietrich

Play Episode Listen Later Dec 13, 2024 61:48 Transcription Available

Walk into any PR conference these days, and it's all but guaranteed that you'll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often have one) and get taken more seriously as business partners by "aligning with the business strategy" and "bringing measurement discipline" to "demonstrate the ROI of Communications." But then you (some of you) go back to your office, and the very executives you're trying to partner with ask you to "make this sound better" or "add some positivity" or--even worse--"can you spin this?" Spin, the bane of PR and the root cause of so much distrust, still infects our profession. But if you're an ethical communicator with the right set of tools, you'll confidently stand firm when you decline to "spin" and instead communicate with integrity and transparency. In this episode of The Trending Communicator, host Dan Nestle sits down with agency CEO, prolific writer, in-demand speaker, and overall PR powerhouse Gini Dietrich. The author of Spin Sucks: Communication and Reputation Management in the Digital Age, founder of the Spin Sucks blog and community, and creator of the influential PESO Model, Gini has been a trailblazer in the communications profession and an advocate for transparent and ethical communication practices, and done more than most in steering the industry away from the damaging concept of "spin." Dan and Gini discuss the critical role of the PESO Model in strategic communications, breaking down its components—Paid, Earned, Shared, and Owned media—and how they integrate to create measurable, impactful results. Gini shares her insights on the importance of building trust and authority in a post-truth world, where misinformation and disinformation are rampant. They also dig into how AI will become even more central to the communications field. Gini reveals how AI tools are enhancing productivity, offering new ways to manage content creation, data analysis, and strategic planning. From leveraging AI for content development to using it as a virtual assistant, Gini provides practical examples of how technology is reshaping the way communicators work. Whether you're a seasoned PR professional or new to the field, this episode offers valuable lessons on ethical communication, the significance of the PESO Model, and the integration of AI into modern PR practices. Tune in to learn how you can navigate the challenges of today's media environment and build a more authentic and trustworthy communication strategy. Listen in and hear about... The damaging impact of "spin" on the PR industry's reputation and the push for ethical communications How the PESO Model integrates paid, earned, shared, and owned media for strategic communications How media relations is evolving (or devolving) in a world where traditional media trust is declining The importance of building owned content and community to maintain control over brand messaging AI's role in enhancing productivity and efficiency across all aspects of the PESO Modeal The shift towards earning attention rather than just media hits in today's fragmented media environment Notable Quotes On Navigating Post-Truth America: “It's funny you say that because I think we're in a world now where we live in what has been dubbed the post truth America, which sucks in and of itself. But as communicators, we have to kind of figure out how to navigate that. And part of that is you can't spin, you can't lie, you can't be unethical, you have to be extraordinarily transparent and authentic.” — Gini Dietrich [00:03:37 → 00:04:00] On Misinformation: “It's interesting how there's been such a upswell in discussions of misinformation, disinformation, mal information, information, any of the informations. So much so that, you know, I firmly believe that even the term misinformation is a kind of misinformation.” — Dan Nestle [00:04:38 → 00:04:55] On Crisis Communications: “But if there's an interpretation, then just, you know, there's gotta be some way. Look, label it as such. I know that's. That some people try. But, you know, sometimes what has been decried as misinformation is turned. Turns out to be totally true later. Or what is said to be true turns out to be, like, disinformation later. Like, it's just. It's just a mess. So we need to really be able to not only stand by what we say is misinformation or have rationale for it, but if it turns out that we were wrong, we have to come out and say we were wrong.” — Dan Nestle [00:05:55 → 00:06:31] On the PESO Model: “It's not a list of tactics. You can't just pull tactics from each media type and call it the Peso model. It's really about an integrated model that's measurable and it's measurable to the things that executives care about.” — Gini Dietrich [00:09:00 → 00:09:15] On Media Consumption: “Think about how you get your information. I mean, unless you're, unless you're 80 years old or older, you're not getting information or your news from TV anymore. You're just not.” — Gini Dietrich [00:25:29 → 00:25:44] On the Evolution of Media Relations: “We do a lot of work with universities and through our, through our certification. And one of the things that I've noticed in the last five years is that when you talk to college students about media relations or earned media, the first place they go is not traditional media ever.” — Gini Dietrich [00:24:02 → 00:24:20] On AI's Role in Content Creation: “AI is giving us time. It's giving us more time in our day. It's making us more productive. And so when we refresh the model in January, really, we Were only looking at AI from an owned media perspective. And I think that has massively changed this year.” — Gini Dietrich [00:42:44 → 00:43:00] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Gini Dietrich The PESO Model | Website Spin Sucks | Website Spin Sucks: Communication and Reputation Management in the Digital Age | Amazon.com Gini Dietrich | LinkedIn Gini Dietrich | Twitter/X Timestamped key moments from this episode (as generated by Fireflies.ai)

Down with Fluff: Executive Storytelling in the AI Era - with Anuneha Mewawalla

Play Episode Listen Later Dec 2, 2024 70:06 Transcription Available

I think it's fair to say that most of us in communications and marketing, at one point or another (and probably recently), have been accused of the most awful, terrible thing: committing fluff. It can happen anytime, but usually when we talk about the mysterious arts of messaging, writing, brand identity, and almost anything creative. I think it's happened most often in my career when I've mentioned the most misunderstood five-letter word in our lexicon: story. I mean, I get it - when someone hears "story" they think about fairy tales, novels, movie plots, and so on. But a story is the Amazon Same-Day Delivery option for transmitting messages to another human being: it's efficient, fast, and dependable. It's about time for story - and the science of storytelling - to be permanently released from the fluff zone and given its due. In this episode of The Trending Communicator, join host Dan Nestle as he welcomes former journalist, CCO, and now strategic communications advisor Anuneha Mewawalla, founder of Lexato Consulting and a leading expert in executive storytelling and AI integration. Anuneha shares her journey from a TV news anchor to a strategic communications leader, offering insights into the power of narrative in the corporate world. Together, they discuss why facts alone aren't enough to connect with audiences. All the elements we must communicate need to be delivered in a compelling, memorable way. That's why storytelling is increasingly important for executives, and why it's becoming a vital tool for leaders to connect with stakeholders and build trust. Anuneha emphasizes the importance of authenticity and personal narratives in shaping a leader's brand. She shares compelling examples of how leaders can effectively invite stakeholders into their vision, fostering engagement and trust. The conversation also touches on the role of AI in enhancing storytelling through personalization, real-time adaptation, and content optimization. Listeners will gain valuable insights into the future of executive storytelling, including the essential skills needed to thrive in a rapidly changing environment. From empathy and emotional intelligence to mastering AI tools and embracing multimodal storytelling, Anuneha outlines the key competencies for communicators of tomorrow. Whether you're a seasoned professional or new to the field, this episode offers a wealth of knowledge on leveraging storytelling and AI to elevate your communication strategies. Don't miss this opportunity to learn from one of the industry's leading voices and discover how you can harness the power of narrative to drive meaningful connections and business success. Listen in and hear about... The critical role of executive storytelling in building trust and conveying organizational vision. How authenticity and personal narratives enhance leadership communication. The impact of AI on executive storytelling, offering enhanced personalization and content optimization. Strategies for maintaining trust and credibility in a divided social landscape. The importance of a strong executive presence on LinkedIn for business visibility and engagement. Key skills for future storytellers, including empathy, AI mastery, and data-driven creativity. The evolving landscape of communication, emphasizing the balance between technology and human insight. Notable Quotes On the Essence of Storytelling: "I think my love affair with storytelling dates back to my time in the newsroom as a news reporter and as a television news anchor, bearing that responsibility to represent different sides of the story, to bring those stories, those stories that matter, to really be the one to sniff out, you know, stories in the most unlikely, unexpected places." — Anuneha Mewawalla [03:42 - 04:02] On the Role of Storytelling in Leadership: "A story is not the facts of which it is composed or the points of which it is composed. A story is the composition." — Dan Nestle [05:25 - 05:53] On Executive Storytelling: "Executive storytelling is absolutely foundational. It is not just one other tactic, one other channel. It is the strategic backbone that shapes how leaders communicate their vision, their values, their impact, and it's also how they are perceived." — Anuneha Mewawalla [05:54 - 06:15] On Authentic Leadership: "What it comes down to is authenticity. I think it's the willingness to be personal. Because when you're personal, when you are willing to share a little bit more about that person, the values, the leadership values, the mindsets, the philosophies behind whoever your, whatever your title is, the likelihood that you come across as real and relatable is that much higher." — Anuneha Mewawalla [11:46 - 12:16] On the Power of Personal Stories: "Working with the, you know, one of the C suite executives at a major tech company, you know, him being willing to share with the organization as part of all hands meetings, what are their top five leadership values. But really each of them was associated with a story. Either a story that was a struggle, a failure, or something that propelled them forward." — Anuneha Mewawalla [12:47 - 13:17] On Engaging Employees: "When you get it right, when you get executive storytelling right, when they are, in fact, inviting stakeholders to join them in a journey to understand the why behind their sort of persuading you and, you know, getting you to understand why. There is, you know, there's. There's a joint purpose. There's a mutual purpose at stake here. Amazing things can happen." — Anuneha Mewawalla [16:22 - 16:53] On the Importance of Authenticity: "Being authentic doesn't mean that you have to tell every single personal story all the time. It doesn't mean that you have to share everything, but it does mean that what you do tell has to be real." — Dan Nestle [25:24 - 25:55] On Leadership Presence on LinkedIn: "A strong executive presence on LinkedIn is fundamentally important in today's day and age. And I think what the numbers are also telling us is that in our digital first world today, a leader's brand on LinkedIn, a leader's personal brand on LinkedIn has become just, you know, inextricably linked to their company's broader visibility and the company's broader brand." — Anuneha Mewawalla [29:17 - 32:14] On AI and Executive Storytelling: "AI can deliver benefits in four key areas. When it comes to executive storytelling, I think it's certainly not replacing executive storytelling as we know it. It's amplifying it in these four ways." — Anuneha Mewawalla [41:15 - 42:18] On the Future of Storytelling: "Empathy and EQ would be number one. Second would be mastery in working with AI tools. Three will be multimodal storytelling. Four would be data driven creativity. Five is going to be growth mindset." — Anuneha Mewawalla [55:06 - 58:01] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Anuneha Mewawalla Anuneha Mewawalla | LinkedIn Lexato Consulting Timestamped key moments from this episode (as generated by Fireflies.ai)

Unlocking the Communications Career Cage - with Emily York

Play Episode Listen Later Nov 15, 2024 72:52 Transcription Available

How many times have you heard that career paths in PR and Communications are full of options and opportunities? Maybe that's true when you're just getting started, but for many of us, as we progress in our careers, we start to notice fences and guardrails rising ever higher as the path itself becomes narrow and steep. What does it take to jump the fence or take it down? Or are we in a communications cage? In this episode of The Trending Communicator, host Dan Nestle connects with corporate communications executive Emily York, a communications veteran whose journey spans journalism, agency work, consulting, and senior leadership roles at global companies. Emily shares her experiences transitioning from a corporate role at Beam Suntory (now Suntory Global Spirits) to starting her own consultancy and ultimately leading global communications at executive search powerhouse Russell Reynolds Associates. Together, they discuss the challenges and opportunities that come with career transitions, the evolving nature of the communications profession, and the critical role of soft skills and strategic thinking in an AI-driven future. Emily and Dan discuss approaches and attitudes toward navigating career changes, the importance of staying curious and adaptable, and how to leverage relationships and trust to thrive in ambiguous environments. They also explore the impact of technology on the communications landscape and the need for communicators to stay ahead of trends, from AI to media consumption habits. Whether you're contemplating a career shift or seeking to enhance your strategic communication skills, this episode offers valuable insights and practical advice from two industry experts. Tune in to discover how to embrace change, build meaningful connections, and position yourself for success in the ever-evolving world of communications. Listen in and hear about... The evolving role of communications professionals in a dynamic and uncertain marketplace. Insights into the importance of soft skills and relationship-building in the age of AI and technology. Strategies for staying engaged and inspired in a communications role, even when facing routine or challenges. The significance of understanding media consumption trends and adapting communication strategies accordingly. Navigating career transitions and the value of networking and continuous learning in professional growth. Notable Quotes On the Role of Communications: "Comms and marketing have always been two facets of the same diamond. So when I think about the comms profession and my career within it, I think that's been a differentiator." — Dan Nestle [00:00 - 00:30] On the Nature of Corporate Jobs: "Corporate job seems like a corporate job. And aren't they all the same? And you're asked to do similar things, but they're really different." — Emily York [08:01 - 09:56] On Career Growth: "You have to figure out how to right size, either the load or the directions your brain are going in and how deep you can go when you're spreading out." — Emily York [11:27 - 13:17] On Career Development: "People who have so excelled in their career across all the areas of comms and developed really deep relationships with partners, whether that is your vendors or your executives. And you develop this really strategic thought partnership type relationships where those people can then see the value of you in other areas of the business." — Emily York [19:21 - 20:29] On Embracing Change: "Sometimes you can have loved a job and a place so much that you can be aware of both things and still not be fully committed to leaving." — Emily York [25:44 - 27:01] On the Importance of Soft Skills: "The contributions that we humans are going to be able to make are really in the soft skills and how we make people feel and how we sell those ideas and how we think strategically and pull things together and bring groups of people together and solve problems." — Emily York [46:26 - 47:38] On the Future of Work: "The future is ambiguous and it's going to be an increasingly important skill and agility. So adapting in those situations and trying to thrive in those situations." — Emily York [1:05:59 - 1:06:44] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Emily York Emily York | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

Corporate Culture Disruption in the AI Era - with Pinaki Kathiari

Play Episode Listen Later Nov 1, 2024 72:58 Transcription Available

Take a look at any job description today--either in your organization or posted to a job board--and you might notice that it's not entirely accurate, especially for communications and marketing roles. It's almost as if they're created to fit into a system of some kind....oh wait, they are. Job descriptions, from the simple to the complex, are often nothing more than checklists designed for ease of processing and evaluation. They're meant to be a set of shaped holes; our experiences are the pegs that must fit. But what happens when AI fills some of those holes? Or when AI-enabled employees expand their roles and contributions in new, innovative directions, and their pegs no longer fit? What happens to employee engagement and corporate culture as disruption becomes the norm? In this episode of The Trending Communicator, host Dan Nestle sits down with tech entrepreneur-turned-communicator Pinaki Kathiari, CEO of digital communications agency Local Wisdom, to explore the evolving landscape of work in the digital age. As AI continues to revolutionize industries, Dan and Pinaki discuss the obsolescence of conventional job descriptions and the potential for AI to serve as a co-creator in our professional lives. Pinaki shares his unique journey from a UX and web design specialist to a leader in digital transformation, emphasizing the intersection of technology, employee experience, and corporate culture. He and Dan examine how AI can empower individuals to transcend traditional roles, fostering creativity and innovation in unexpected ways. Together, they explore the potential effects of AI on recruitment, performance reviews, and organizational structures, questioning how companies can adapt to a future where roles are fluid and dynamic. Pinaki also highlights the importance of internal communications and employee engagement in building a resilient corporate culture that thrives amidst change. Whether you're a tech enthusiast, a communications professional, or simply curious about the future of work, this episode offers valuable insights into how AI is reshaping our professional landscape. Tune in to learn how you can harness these changes to enhance your career and contribute to a more human-centric workplace. Listen in and hear about... The evolving nature of job descriptions and roles in the age of AI, challenging traditional career paths. How AI serves as a co-creator and innovation engine, reshaping work efficiency and creativity. The critical role of internal communications in boosting employee engagement and creating a thriving corporate culture in the age of AI. The impact of AI on intellectual workers and the potential for redefining roles and responsibilities. Challenges and opportunities in adapting corporate structures to accommodate new technologies and employee-driven innovation. The importance of mindfulness and proactive communication in leadership to prevent burnout and foster a supportive work environment. Notable Quotes On Job Descriptions and AI: "Job descriptions and roles as we know them are obsolete. That's right, I said it. They're obsolete. I'm talking about comms and marketing roles. But I think the same thing can be said for most of the so-called knowledge workers today." — Dan Nestle [00:00 - 00:20] On AI's Role in Work: "AI is an innovation engine. It should enable us to not only be more efficient, it should and will increasingly be a co-creator and co-explorer, helping us to change the way we work and what we produce and even the nature of what we can contribute." — Dan Nestle [00:28 - 00:45] On the Transition to Internal Comms: "We saw that they're just not getting the same amount of love from a resourcing perspective as external communications and marketing." — Pinaki Kathiari [08:17 - 08:27] On the Impact of AI: "The amount of power that we've had before AI in our back pockets was astounding compared to like 10 years ago, 20 years ago. Now with the advent of AI on top of that stuff, it's, it's. We could code on the fly, we could design on the fly, we could write on the fly, we could ask questions and learn on the fly without having to do much." — Pinaki Kathiari [20:07 - 20:30] On the Future of Work: "I think it's going to get much, much more messier before it gets better. And you got to kind of like learn things. And it's going to take some people, you know, some companies who are like leading to kind of push through and test things out." — Pinaki Kathiari [35:50 - 36:02] On Being Human at Work: "I hope having a machine intellect might help us be more human and treat each other more like humans and not machines, which we've been doing all this time." — Pinaki Kathiari [39:25 - 39:45] On Corporate Culture: "I think we have to be careful of just how we treat people. So I think if I kind of go with it as, like, whether you're performing high or performing low, we want to work with you to get to where we think you should be or you think you should be." — Pinaki Kathiari [50:14 - 50:36] Resources & Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Pinaki Kathiari Pinaki Kathiari | LinkedIn Local Wisdom | Website Resource Hero | Website Pinaki Kathiari | Twitter Timestamped key moments from this episode (as generated by Fireflies.ai)

EQ, AI, and the Influential Communicator - with Deirdre Breakenridge

Play Episode Listen Later Oct 18, 2024 62:18 Transcription Available

So many of us--especially communicators--struggle to make the case when it counts. Sure, you may have all the facts at your fingertips, and there's no doubt you feel strongly about your point of view. But when you get to the boardroom, the interview, or any meeting for that matter, are you in the conversation or on the sidelines? Are your contributions making an impact? Do you have a seat at the table? Perhaps you're missing a key ingredient in your leadership cocktail: Influence. Join host Dan Nestle as he welcomes author, teacher, strategist, and recognized authority on influence in PR and Communications, Deirdre Breakenridge, back to the show to help us understand what influence means to our profession - and how we can cultivate this critical quality. Discover how Deirdre's FEEL model (Face your fears, Engage with empathy, live with Ethics, unleash the Love) has transformed into the Influential Communicator framework, emphasizing the importance of emotional intelligence (EQ), authenticity, and ethical conduct in building trust and relationships. Deirdre shares practical insights on the critical skills needed to wield influence effectively, the challenges communicators face in adopting new technologies like AI, and the importance of maintaining core human skills amidst digital advancements. She and Dan talk about the potential for AI to support and augment our ability to influence and what that might mean for the future of work, especially in communications. As an example, she talks about Facial Impact Quotient (FIQ), her innovative AI tool that analyzes facial expressions to enhance communication effectiveness, and how it can be a game-changer for professionals seeking to improve their presentation skills. Whether you're a seasoned communicator or new to the field, this episode is relevant. It offers valuable lessons on enhancing your influence, building trust, and confidently navigating the future of communications. Tune in to understand how you can leverage your unique skills to lead--and influence--in the ever-evolving landscape of AI and Communications. Listen In and Hear About.... The evolving role of communications professionals in the context of AI and technology, emphasizing the need for leadership in its adoption. The importance of influence over self-promotion, focusing on building trust and credibility within organizations. Introduction of the "Influential Communicator" model, highlighting its components of empathy, ethics, and effective communication. Challenges faced by communicators in adapting to new technologies and the significance of emotional intelligence, authenticity, and ethical conduct. The impact of technology, particularly AI and facial recognition, on communication, and the limitations of AI in interpreting emotional cues. Development of human skills to enhance relationships and influence, including the use of tools to understand emotional signals. Resources and training opportunities for developing emotional intelligence and influence skills, aligning personal priorities with organizational goals. Notable Quotes "You can't have a relationship if you don't feel. If you're in PR and communications, the relationship is everything. How do you advance conversations?" — Deirdre Breckenridge [03:58 - 04:03] "Influence is your ability to move someone in the direction that you desire, an action that you'd like them to take, a way that they're going to participate with you." — Deirdre Breckenridge [13:27 - 13:34] "You're not going to influence many people if you don't have confidence in who you are or what you're doing. You have to be fully present, aligned, and believing." - Deirdre Breckenridge [00:16:52] "Emotional intelligence plays a part of it, your authenticity. I also think your contribution score when you're speaking, how much value do you add?" — Deirdre Breckenridge [19:21 - 19:30] "Empathy is on different levels. And I think you have to break down the levels of empathy to truly understand where you are with the person who you're trying to influence." — Deirdre Breckenridge [22:56 - 23:05] "You certainly can't even get to a place of empathy. You don't have the deep listening. Listening is always the number one." — Deirdre Breckenridge [29:53 - 30:00] "Technology, as helpful as it is, can be a huge distraction because the screen time, we're constantly getting stimulated by what we see." — Deirdre Breckenridge [36:12 - 36:20] "Your brain has to be calm in order for you to be verbally fluent. If your brain is spinning because of all the technology and the excitement and the dopamine hits, you can't get the words out." - Dan Nestle [00:37:37] "You don't want somebody building trust with the CEO for you. You're going to do that. So using it to our benefit." — Deirdre Breckenridge [42:01 - 42:08] "We need more work on our human skills because better relationships are built on trust, and trust gets you to influence." - Deirdre Breckenridge [00:46:04] Resources & Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Deirdre Breakenridge Deirdre Breakenridge | LinkedIn Deirdre Breakenridge | Website The Influential Communicator | Newsletter Facial Impact Quotient | AI Facial Expressions Tool Deirdre Breakenridge Books | Amazon Author Page Timestamped key moments from this episode (as generated by Fireflies.ai)

Why Business-Savvy Communicators Can Lead in the Age of AI - with David Albritton

Play Episode Listen Later Oct 4, 2024 71:45 Transcription Available

What do corporate communications leaders know about the businesses they serve? Chances are they know quite a lot. They know the stories, the narratives, and the CEO's various points of view; they know the strategies, the values, and the culture; they know the audiences and stakeholders and (should) how to calm them in times of crisis; sometimes they know where all the bodies are buried and which closets hold the most skeletons. Their job is, fundamentally, to know things. But do they understand The Business? Do they understand balance sheets? Do they speak the language of financial performance? Do they grasp everything in the Annual Report? Some do, but many still don't. How can they become the trusted advisors their companies and clients need, especially in these challenging and changing times? In this episode of The Trending Communicator, host Dan Nestle reconnects with David Albritton, the former Naval Intelligence officer who built a stunning career in Communications before becoming an executive coach and strategic advisor. Currently Managing Director at CRA, David may be the only person to have made the leap from PR flack to global CEO (at least according to Dan), giving him a unique perspective on the need for communicators to develop business acumen and leadership skills to build thriving careers. Even in the age of AI. As the world grapples with the implications of AI, misinformation, and shifting workplace dynamics, David shares his perspective on what it means to be a communicator today. He emphasizes the importance of building authentic relationships, understanding the business beyond the communications function, and the critical role of communicators as strategic advisors. David also discusses his journey to becoming a board member at Embecta and the unique skills communicators can bring to the table in these roles. He highlights the necessity for communicators to be business partners first, leveraging their unique position to influence and drive organizational success. He and Dan spend some time on the impact of AI on personal and professional development, revealing insights into how communicators can use these tools to enhance their understanding of business operations and improve their strategic influence. Whether you're a seasoned communications professional or just starting your career, this episode offers valuable lessons on leadership, the evolving role of communications, and the skills needed to thrive in today's fast-paced environment. Don't miss this opportunity to learn from one of the leading voices in strategic communications. Listen in and hear about... The evolving role of communications professionals in the face of AI, misinformation, and declining institutional trust. Insights into the unique challenges and opportunities for communicators seeking board positions. The importance of building authentic relationships in hybrid and remote work environments. Strategies for communicators to become trusted business partners and influence organizational success. How generative AI can enhance personal career growth and understanding of business operations. The enduring qualities of effective leadership amidst technological and societal changes. Notable Quotes "COVID changed the world in terms of what we accept in terms of how we engage with people. It all really comes down to relationships—who knows you, who do you know, do they trust you, do they have confidence in your abilities?" - David Albritton [10:34] "If we only think about our value proposition through the lens of communications, we are failing the organization and ourselves. We need to become business partners who by the way, do communications." - David Albritton [16:26] "If you aspire for greatness going forward, then how are you sharing your voice in that room when you have the opportunity? That's a critical skill for communicators that we don't develop." - David Albritton [21:05] "I've been that person who comes into the room and is reluctant to offer an opinion or advice because they're talking about finance now, and I don't want to get over my skis." - Dan Nestle [22:01] "The preparation you put in before you get to the meeting is going to make all the difference in the world because now you're educated, now you're confident, now you can raise your hand and ask a smart question." - David Albritton [28:29] "Managing what people are saying about you when you're not in the room is hugely important for career growth." - David Albritton [41:54] "I believe that corporate structure itself is obsolete and doesn't know it yet." - Dan Nestle [47:12] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X David Albritton David Albritton | LinkedIn CRA | Admired Leadership ALEX, the Virtual Leadership Coach Timestamped key moments from this episode (as generated by Fireflies.ai)

Weird Unicorns, AI, and the TBD Career: The Future of Work - with David Armano

Play Episode Listen Later Sep 20, 2024 73:57 Transcription Available

Is it wrong to be future-focused in your career? At what price should you pursue innovation or push boundaries in your organization? Are you aware that there could be a growing urgency gap between you and your employer that may eventually be too wide to cross? In this episode of The Trending Communicator, host Dan Nestle sits down with award-winning communications and marketing strategist, CX-UX-DX innovator, social media OG, and quite possibly one of the originators of the field of integrated marketing and communications as we know it, David Armano. A self-described "weird unicorn" currently serving a to-be-determined term as CEO of TBD, David shares his evolved perspective on the present and future of work in today's ever-changing career landscape. Together, he and Dan tackle the challenges and opportunities that arise from balancing future-focused innovation with present-day realities. David shares his unique insights on career transitions, the impact of generative AI on entry-level roles, and the implications of an increasingly multi-generational workforce. Digging into what it means to be CEO of TBD, they address the cultural shifts redefining the workplace and how professionals can and should leverage AI to stay relevant - not to mention enhance productivity and creativity. Their conversation highlights the importance of adaptability, continuous learning, and the need for a historical perspective in understanding current trends and preparing for future challenges. From the rise of the contingent workforce to maintaining a healthy work-life balance, this episode offers valuable lessons for anyone looking to thrive in today's unpredictable and occasionally ageist environment. Whether you're a seasoned executive or just starting your career, tune in to gain a deeper understanding of how to harness the power of technology and adapt to the changing demands of workers of all stripes. Don't miss this extremely relevant discussion that challenges conventional thinking and will inspire you to take control of your professional journey. Listen in and hear about... Balancing future-focused thinking with present-day priorities in marketing and communications. Navigating career transitions and the concept of being the "CEO of TBD." The impact of generational differences on workplace dynamics, especially with Gen Z's unique work attitudes. AI's role in transforming entry-level tasks and its implications for the workforce. The evolving nature of work, including the rise of fractional roles and the contingent workforce. The importance of historical perspective in adapting to technological and societal changes. Opportunities for expanding roles in communications through AI and data-driven insights. Notable Quotes On Leadership Under Pressure: "I've noticed the best leaders always do well under pressure. That's how you tell if you ever want to know the difference between, like, a really good leader and a not so good leader, watch them when things are not going well for them." — David Armano [00:17:05 → 00:17:20] On Navigating Career Changes: "I think it's a healthy experience to go through, to go through a crisis of some kind in your life, and it sucks when it happens to you and you're suddenly without an employer or without a lifeline or without a safety net or whatever motivates you." — Dan Nestle [00:17:54 → 00:18:10] On Grief and Growth: "Grief is both ugly and beautiful. It's ugly in the sense that it's painful... But there's a lot of gifts that do come with grieving." — David Armano [00:20:59 → 00:22:20] On Ageism in the Workplace: "Age is actually sort of, you know, in most white collar cultures, it's something they kind of want to stay away from because of everything that we're talking about, because it's the one acceptable ism in the world of white collar work." — David Armano [00:28:31 → 00:28:45] On the Evolution of Work: "The thing is, though, that there are so many, there's so much happening around us now that I think that the nature of work and the nature of this framework that almost all of corporate America at least functions within, which is that you age out, it's got to change, and it's changing in some places, but it really needs to change." — Dan Nestle [00:31:38 → 00:31:54] On AI and Entry-Level Work: "AI does what likes, like someone coming into the workforce with no experience or very little experience. The tasks that you would give to those employees is what AI excels at." — David Armano [00:35:20 → 00:35:30] On the Future of Work: "It's never been such a good time to be a CEO of TBD." — David Armano [00:42:28 → 00:42:31] On the Role of AI: "One thing that AI is great at and should get better at is that is that first draft, that first draft of a business plan, that first draft of any written communication, that first draft of a data, to use your example, like first draft, the data analysis, it's really good at that." — David Armano [01:00:14 → 01:00:30] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X David Armano David Armano's Website David Armano | LinkedIn David By Design | David Armano on Substack Timestamped key moments from this episode (as generated by Fireflies.ai)

How AI is Changing the Content Dynamic (And What We Should Do About It) - with Rob Davis

Play Episode Listen Later Sep 6, 2024 61:53 Transcription Available

Let's face it, dealing with the future isn't something we can kick down the road. And at the intersection of people, technology, and brand, change is coming faster than ever before. We could blame Generative AI. Or we can embrace it and use it as an accelerant for our teams, employers, customers, and brands... In this episode of The Trending Communicator, host Dan Nestle welcomes award-winning digital innovator, public speaker, and agency executive Rob Davis, the Chief Digital Innovation Officer at MSL, for an engaging conversation on the future of communications and marketing. Rob, a digital pioneer with a career spanning broadcast TV and leading agencies, shares his journey of invention and innovation (and his good fortune at attaining a role that Dan not-so-secretly covets). From his early days at MTV, where he developed the world's first interactive game show, to his groundbreaking work at Ogilvy and now MSL Global, Rob has consistently been at the forefront of digital innovation. His accolades, including the Provoke Media Innovator 25 and two consecutive appearances in the PRWeek Dashboard 25, merely scratch the surface of his influence and expertise. He and Dan explore how Generative AI is reshaping how we approach communications and marketing and what that means for brands. They cover the importance of understanding and utilizing AI prompts, the evolving nature of authority in content, and the critical need for brands to adapt to the rapid advancements in technology. They address how AI impacts brand communication—shifting the dynamics between brands, media, and consumers. Rob stresses the need for brands to curate content that directly engages AI models to enhance discoverability and relevance. Moving on to the future of work, Rob notes that AI is reshaping job paths in communications, offering opportunities to integrate new talent and innovative roles. He encourages professionals to embrace AI to remain competitive in the workforce. Whether you're a communications novice or a seasoned professional, this episode offers lessons on embracing change, leveraging technology for enhanced communication strategies, and staying ahead in a fast-paced digital world. There's no doubt that AI will significantly impact the future of communications and marketing - listen in to hear what you can do about it for your future and the brands you represent. Listen in and hear about... How generative AI is revolutionizing communications and marketing. Mastering AI prompts to boost content creation and engagement. AI search algorithms reshaping content discoverability and relevance. Workforce dynamics shifting with AI, creating new job opportunities. Brands adapting content strategies to thrive in an AI-driven world. Opportunities and challenges of AI and emerging technologies in business. Notable Quotes On the Evolution of Technology and Career: - "I came out of college at a time in the early nineties when everything was starting to change and everything I was passionate about, music, photography, video, storytelling, all individual passions, all of a sudden had a place to go, and I've just kind of let the industry take me along." — Rob Davis [00:03:42 → 00:04:02] On the Thrill of Innovation: - "The thrill of that. It's funny, it wasn't an ego building thrill. It was a hunger building thrill. I said, I got to find more of this. Where does this come from? How do I tap into this bucket over and over again? And that's kind of what's driven me all along." — Rob Davis [00:06:24 → 00:06:42] On the Acceleration of Technology: - "I look at the years between advances from that era and it's like those advances are happening in months, if not weeks." — Rob Davis [00:09:31 → 00:09:47] On the Power of AI and Prompting: - "You can go to chat GPT the first time and you're probably going to treat it like this is a fortune telling arcade game. Zoltan. Zoltar, you're asking a question and you're going to get an answer, and as you said, you say, oh, that's cool, and you're going to walk away without realizing that you can start a chain of prompts that's going to develop something much deeper than that." — Rob Davis [00:16:38 → 00:16:58] On the Creativity in AI: - "You are creating every prompt you write, no matter how basic or complex it is, are creating something. And I think that that's part of the adrenaline rush for me." — Rob Davis [00:21:01 → 00:21:14] On the Future of Content Creation: - "We don't have to wait. We can do more than we can possibly imagine right now, and it's only going to get better, but we don't have to wait for the next piece. We can revolutionize almost everything that we're doing right now." — Rob Davis [00:22:14 → 00:22:31] On the Changing Nature of Authority in Content: - "The judge of authority is the consumer. So if the content, to your point, is not appealing to the consumer, it's not in their vernacular, it's not something that they feel ready to consume, they're not going to interact with it, and it is not going to get that algorithmic importer of authoritative." — Rob Davis [00:41:08 → 00:41:34] On the Power Shift in Content Creation: - "Because the consumer is now, or the customer…is getting more and more answers from AI, from generative AI. Well, now that puts a little bit more power in the hands of the brands, doesn't it?" — Dan Nestle [00:45:49 → 00:46:09] On the Future of Communication: - "The roles that are going to be created, the tasks that are going to be created are very different. It's going to create a whole bundle of new tasks. Those new tasks will have to be apportioned to somebody which become new jobs also." — Dan Nestle [00:54:27 → 00:54:59] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X Rob Davis Rob Davis's Website Rob Davis | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

Spectacular Communications Requires Audacious Communicators - with Mark Schaefer

Play Episode Listen Later Aug 23, 2024 67:39 Transcription Available

All of us know we're in an age of disruption. If you want to thrive and grow as a communicator or marketer, it's not AI you have to worry about. What should keep you up at night is the prospect of succumbing to the Dull. AI can do dull better than you can. You have to flee the dull and be bold. You have to be audacious. In this episode of The Trending Communicator, host Dan Nestle finally, after countless name drops, references, and bold claims to be friends with a particular marketing legend, puts his money where his mouth is and welcomes to the show his mentor, confidant, friend, and arguably his man crush, the one and only Mark Schaefer. After Dan perpetrates some gushing, he and Mark go straight into the chaotic "Now" and the need for a clear vision of the future. They talk about the impact of AI on communications and marketing, and Mark offers his sobering perspective: yes, AI can be terrifying for anyone creating content because it's "good enough" to generate boring, compliant corporate messaging. He says that AI will "unleash a pandemic of dull" - and if we want to succeed in the future, we'll need to be bold, crazy, and audacious. He goes on to say that the result could be spectacular work by those of us who can rise above the dull. They also get into the significance of personal branding, both internally within companies and externally. Mark reinforces the idea that being Known and trusted, especially in an era where deepfakes and misinformation are rampant, is critical to future success. Throughout the episode, Dan and Mark explore the challenges and opportunities presented by technological advancements, urging communicators to embrace bold, audacious strategies to stay relevant. The conversation concludes with remarks about Mark's upcoming book, tentatively titled "Audacious: A Rebel's Guide to Disruptive Marketing," set to release in January. Listen in and hear about... Mark's new book! How marketing and communications are merging in today's chaotic landscape. AI's transformative role in marketing and communication strategies. The importance of authenticity and grit in content creation. AI's impact on entry-level jobs and the future of onboarding new talent. Why building a personal brand within organizations is crucial for career growth. Challenges that large companies face in adapting to rapid cultural and technological changes. The necessity of community and collaboration to stay updated with fast-paced industry trends. Notable Quotes On the Role of Marketing in Companies: - "I think in this day and age, almost everybody's in marketing, everybody in your company that influences your conversation with your customer, your reputation with your customer." — Mark Schaefer [00:04:37 → 00:04:47] On the Intersection of Marketing and Communications: - " We're talking about reaching out to audiences and creating that market, creating a market either for your goods or for your ideas or for your message and all the above." — Dan Nestle [00:05:53 → 00:06:09] On the Impact of AI on Jobs: - "I think it will eliminate a lot of lower level jobs and it'll eliminate, you know, some entry level jobs." — Mark Schaefer [00:11:19 → 00:11:27] On the Future of Content Creation: - "In the next twelve months, you'll be able to make a full length motion picture on your laptop computer, including the script and the, you know, the dialogue and the score and the art and everything you would want." — Mark Schaefer [00:14:55 → 00:15:11] On Authenticity in Marketing: - "The key to creating a video that connects on an emotional level is to leave mistakes in. Maybe some of the video is a little blurry, maybe a little of the audio is a little scratchy, but it makes you feel like you're right there." — Mark Schaefer [00:17:28 → 00:17:40] On the Pandemic of Dull: - "AI is going to be very capable. That's also going to unleash this pandemic of dull. And every communicator out there is going to be fighting against this pandemic of dull." — Mark Schaefer [00:26:14 → 00:26:27] On the Future of Corporate Content: - "If you're writing content that's easily approved by legal, you're going to be gone. You've got to start reaching into more communications that can't be ignored, that cannot be commoditized." — Mark Schaefer [00:26:14 → 00:26:27] On the Role of Personal Branding: - "Anybody, any employee, any person anywhere should be building their own personal brand. And I think people are confused. They think, oh, that means I want to be solo and be on my own. Not necessarily, but if somebody is in a company and doesn't have the influence, they don't have a personal brand." — Dan Nestle [00:47:37 → 00:47:55] On the Role of Community in Staying Relevant: - "I cannot be relevant without a community behind me in our rise community. We have people from all around the world helping each other, nurturing each other, talking about, this works. This doesn't, I tried this, use this." — Mark Schaefer [01:04:41 → 01:05:00] On the Importance of Grit and Authenticity: - "Grit, a little crazy and a lot of audacity." — Mark Schaefer [01:06:51 → 01:06:54] On the Importance of Community: - "I can with 1000% certainty say that my understanding of AI and my joy of it is absolutely due to my involvement with the rise community and just that whole process of helping to build that community and being part of it." — Dan Nestle [01:05:00 → 01:05:15] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X Mark Schaefer Mark Schaefer's Website Mark Schaefer's {grow} Blog The Marketing Companion Podcast (on Apple Podcasts) Mark Schaefer's Books on Amazon Mark Schaefer | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

How Communications Drives Organizational Health - with Ethan McCarty

Play Episode Listen Later Aug 9, 2024 67:51 Transcription Available

Is the Communications function, as many in our profession claim, an organization's nerve center? Where messages and stories are the electric impulses that cause synapses to fire, muscles to move, and hearts to beat? Or is this understating the case? Are we missing the bigger picture? In this episode of The Trending Communicator, host Dan Nestle welcomes back thought leader, educator, and dear friend Ethan McCarty, the CEO of Integral. Known for his innovative approach to employee experience and communications technology, Ethan has been a guiding force in shaping how organizations communicate internally and externally. while devoting nearly as much time to giving back to the profession as he has spent building his successful agency. Dan and Ethan have a wide-ranging conversation that touches on the essence of effective communication within organizations, and the critical impact of communications on corporate health. They explore Ethan's approach to viewing employees as public: By treating employees with the same strategic importance as external audiences, companies can foster a more engaged and productive workforce. The discussion also delves into the impact of AI and CommsTech on the future of corporate communications. Ethan shares his thoughts on how technology can enhance communication strategies, streamline operations, and create a more dynamic corporate environment. He emphasizes the importance of ethical frameworks and the need for organizations to invest in listening and understanding their employees' needs and perspectives. Ethan's insights are not just theoretical; they are grounded in practical experience and real-world applications. He discusses the challenges and opportunities that come with leading a communications agency and offers valuable advice for both seasoned professionals and those new to the field. From the importance of continuous learning and adaptation to the role of strategic intelligence in communications, this episode is packed with actionable takeaways. Tune in to learn how you can elevate your communication efforts, embrace technological advancements, and create a more engaged and effective workforce. Listen in and hear about... The influence of key mentors and colleagues on professional growth. The importance of employee experience in modern communications. How AI and technology are reshaping content creation and workflows. The role of internal communications in shaping organizational culture. The impact of political and social issues on workplace dynamics. Strategies for integrating employee feedback into business decisions. The evolving expectations of employees in a personalized work environment. Notable Quotes "Thinking of employees as a public is... of great strategic value." — Ethan McCarty [00:07:07 → 00:07:10] "If you can optimize that set of relations at work for strategic value and for positive experiences for the humans involved, that feels like a lot of good outcomes." — Ethan McCarty [00:07:39 → 00:07:50] "Employees have much more agency and voice and ability to affect reputation and the ability to affect customer outcomes." — Ethan McCarty [00:10:43 → 00:10:50] "The way you communicate constitutes the entity." — Ethan McCarty [00:15:06 → 00:15:10] "Comms is like the nerve center of a company, and I think it is. But now it sounds, from what you're saying, it's more like the circulatory system." — Dan Nestle [00:29:31 → 00:29:39] "The sophistication of what's available is light years ahead of where we were five years ago." — Ethan McCarty [00:31:18 → 00:31:24] "Make your friends before you need your friends, my friends." — Ethan McCarty [01:02:28 → 01:02:32] "If you do not respect my rights and I'm a high performing employee in an environment where there is 4% unemployment, what do you think I'm gonna do? I'll probably get a raise." — Ethan McCarty [01:05:00 → 01:05:10] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X Ethan McCarty Integral - Employee Experience Agency Ethan McCarty | LinkedIn Read Ethan in Forbes: When Communications Teams Become The Organization Timestamped key moments from this episode (as generated by Fireflies.ai)

ceo ai strategy leadership future challenges thinking debate employees humans workplace intelligence analysis exploration drives conway emphasis integral fireflies employee experience comms mccarty internal communication political issues notable quotes organizational health communication professionals dan nestle

How to Fight Digital Threats and Build a Culture of Trust - with Lisa Kaplan

Play Episode Listen Later Jul 26, 2024 59:05 Transcription Available

Let's face it: it's getting worse out there. Trust in institutions, brands, and even people seems to be spiraling ever downward. What can we, as communicators, do to break this cycle, protect our brands, and build a culture of trust? In this episode of The Trending Communicator, host Dan Nestle once again travels into the dark world of misinformation and disinformation, this time with Lisa Kaplan, founder and CEO of Alethea, to uncover the strategies and technologies that can help you identify and mitigate misinformation and disinformation. Lisa, a recognized leader in PR and digital risk mitigation, shares her journey from Senate campaign staffer to founder of a company that recently secured $20 million in Series B funding. Her extensive experience in policy, communications, and national security provides a unique perspective on the challenges and solutions in combating online threats. Dan and Lisa explore the critical role of early detection in managing online risks and the importance of proactive measures to safeguard brands and organizations. They discuss how Alethea's technology platform identifies emerging narratives, assesses their potential impact, and offers actionable insights to mitigate risks before they escalate. Lisa emphasizes the need for ethical practices in information dissemination and the role of AI in enhancing strategic communication efforts. The conversation also touches on the broader implications of misinformation, including its impact on corporate culture and employee engagement. Lisa shares practical advice on how organizations can leverage their internal communications to build a resilient culture of trust, even in the face of digital threats. They also discuss the importance of staying true to core values and maintaining consistent messaging to preserve credibility and trust. This episode is a must-listen for communicators, marketers, and anyone interested in the intersection of technology, security, and public relations. Gain valuable insights from Lisa Kaplan on effectively combating digital threats and fostering a culture of trust within your organization. Join us for a thought-provoking discussion that can help you be a champion of truth and trust for your organization. Listen in and hear about... The escalating trust crisis in media and its impact on public relations and brand defense strategies Roles of PR professionals in combating misinformation and disinformation to protect brands and clients The founding and mission of Alethea, a company specializing in online risk mitigation and its approach to managing digital threats How recent political and social events influence corporate brand management and the necessity for proactive digital defense strategies Why the evolution of communication strategies from traditional methods to digital platforms requires rapid and informed responses to misinformation The importance of early detection in managing online risks and the benefits of technology in identifying potential threats before they escalate Effective strategies for leveraging employee communications and internal culture to reinforce brand integrity and manage crisis communication Notable Quotes On the Reality of Digital Threats: "The reality is, and what I tell everybody is like, listen, if you're not at the table, you're on the menu. And so, welcome to our digital environment." — Lisa Kaplan [00:04:06 → 00:04:16] On the Importance of Early Detection: "Our role is to be able to identify these risks and threats early and be able to give you those insights and great recommendations for what you can actually do about it, so that you're finding stuff out when it's a level one, not a level ten." Lisa Kaplan [00:05:07 → 00:05:22] On the Evolution of Influence Operations: "What started as a government tactic is now anybody can do it situation. So we do see more than just state actors. We see these criminal groups, we see these lone individual operators." Lisa Kaplan [00:15:59 → 00:16:13] On the Role of Fact-Checking: "A fact check alone doesn't work. Oftentimes you have to... It worked in that specific instance because it was a narrative caught early that was new, and because they were able to leverage fact checkers who had a very high following to get that information out early, that the narrative was false altogether." Lisa Kaplan [00:17:13 → 00:17:34] On the Challenge of Disinformation: "Disinformation targets our fear, our anxieties, our uncertainties... And so, because I was scared, because there was an information vacuum, which is the consistent area where disinformation really thrives... I fell for it." — Lisa Kaplan [00:23:33 → 00:23:54] On the Role of Employees in Communication: "You want your employees being the one saying, yes, this is a great place to work. You don't want to be the one coming out saying, I promise this is great. Like, people aren't going to trust management on that." — Lisa Kaplan [00:28:01 → 00:28:15] On the Importance of Consistency: "My advice is always, don't flip flop. Know where you stand. If it's core to your business to say something, say something." — Lisa Kaplan [00:30:35 → 00:30:45] On the Role of Technology in Communication: "Embrace technology and know how it works... It's automating the grunt work of our jobs. It's automating. It's being able to rapidly deploy counter messaging." — Lisa Kaplan [00:46:41 → 00:46:55] On the Ethical Use of AI: "It is perfectly appropriate to use AI or an LLM to potentially play around with drafting a response. Make it the first draft. It's way faster. That's totally fine. What you also have to know, though, is that you are assuming the responsibility of whatever goes out the door." — Lisa Kaplan [00:55:29 → 00:55:49] On Building Trust: "The best thing you can do is invest in trust. It's a lot easier to protect a strong amount of trust than to try to build trust when no one trusts you." — Lisa Kaplan [00:52:14 → 00:52:24] On the Power of Conversation: "Conversation is the communicator's superpower." — Dan Nestle [00:48:33 → 00:48:56] On the Importance of LinkedIn: - "LinkedIn is a major center for especially B2B, but certainly for person-to-person contact. And in my humble opinion, it is the most solid of all business platforms and the most real, like the most authentic for business people." — Dan Nestle [00:51:02 → 00:51:32] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X Lisa Kaplan Alethea - Online Risk Mitigation Technology Lisa Kaplan | LinkedIn Lisa Kaplan | Twitter/X Timestamped key moments from this episode (as generated by Fireflies.ai)

Building and Leading the AI-Enabled Enterprise Comms Team - with Megan DiSciullo

Play Episode Listen Later Jul 12, 2024 66:47 Transcription Available

For years, we've been talking about upgrading the communications function - or at least modernizing it, bringing comms into parity with their Marketing colleagues. Embracing technology is the most visible part of this journey. But what good is technology - project management tools, social media management tools, intelligence and analytics software, email automation, and now Generative AI - without the people to drive it? You can't conquer the frontier of CommsTech without capable pioneers. In this episode of The Trending Communicator, host Dan Nestle reconnects with award-winning strategic communications leader and all-around CommsTech pioneer Megan DiSciullo, Senior Managing Director of US and Mexico Communications for PwC. Megan shares her extensive experience in communications, her journey from Edelman to PwC, and her insights on ethically integrating technology, particularly Generative AI, into corporate communications. Join us as Megan shares her journey from the ground up in the world of strategic communications as she and Dan explore the transformative role of generative AI and CommsTech in today's corporate landscape. From her early days at Edelman to her ever-expanding remit at PwC, Megan has consistently been at the forefront of innovation, advocating for the ethical use of AI while enhancing strategic communications across the board. This episode delves deep into how AI is reshaping the way we think about internal and external communications, the importance of ethical frameworks, and the potential of AI to streamline operations and create a more dynamic corporate environment. Megan's insights provide invaluable lessons on embracing change, leveraging technology for enhanced communication strategies, following an ethics-first approach, and AI's critical role in driving corporate narratives forward. Whether you're a communications novice or a seasoned professional, this episode offers a treasure of knowledge and inspiration, showcasing how embracing technological advancements can significantly elevate your strategic communication efforts. Don't miss out on this insightful exploration of AI's impact on the future of corporate communications and how you can be part of this evolution in the industry. Listen in and hear about... The evolving role of communicators in shaping internal culture and driving organizational change Strategies for integrating AI into corporate communications and the importance of secure, enterprise-specific tools How ethical considerations and policy development are important in AI deployment to maintain trust and data security AI's impact on productivity and efficiency, freeing up communicators to focus on higher-level strategic activities The necessity for ongoing learning and adaptation within the communications field to leverage new technologies like AI The collaborative approach required to implement AI across various organizational functions effectively The potential of AI to democratize learning and innovation within organizations, fostering an environment of continuous improvement and engagement Notable Quotes On the Value of Kindness in Business: "One of my mentors told me early on, Megan, always be direct, so people know where you stand and there's no misinterpretation. But always be kind, because you never know when you will need people or just, this is a business of teaming. And so, you know, people want to work with people who are kind." — Megan DiSciullo [00:08:43 → 00:09:05] On the Role of Data in Communications: "Data is the ultimate neutralizer. Whether the data is coming from the comms team, the marketing team, or from our client insights team. The data is telling us key insights about our audience that we need to know." — Megan DiSciullo [00:27:19 → 00:27:35] On the Importance of Change Management: "It makes for sometimes an uphill battle. And that's where change management culture change really needs to happen. And there's no amount of money, I think, that you can put down on the value of pilots and tests and stuff to kind of use that data and sort of show examples and gain permission and gain buy in over time." — Dan Nestle [00:31:15 → 00:31:35] On the Importance of Change Management: "If you put out, even if it's a tech product that's in the 1.0 version and it's not a good experience, you've lost people. So it doesn't matter how many times you communicate about it if the experience isn't great, especially in today's world where people have little appetite and little patience." — Megan DiSciullo [00:35:22 → 00:35:42] On the Role of AI in Enhancing Productivity: "Once you understand, okay, all prompting, and this is what it is, and this is what it means. That's that kind of first initial wall to get through with the user with the AI partner. And once they get through that wall, then it's about, oh, my goodness, I'm going to save all this time." — Dan Nestle [00:45:39 → 00:46:00] On the Future of AI in Communications: "I see Gen AI, at least in its current function and form, to be a productivity and efficiency tool. There is still a need for really great counsel, really great crisis management skills, really great relationship building skills, really great dot connecting skills." — Megan DiSciullo [00:48:39 → 00:48:55] On the Future of Communications: "AI is an enabler with that, of course, because a lot of the fundamental tasks that people associate with typical traditional comms can be essentially handed over to, at least at the first level, to these brilliant, co creative, co intelligent platforms, and then brought back to the human to make sure that it's all good to go, but it saves a lot of time, much more productive." — Dan Nestle [01:02:13 → 01:02:35] On the Evolution of the Communications Profession: "I started faxing press releases. I am so far from a fax machine and loving it. But I'm now learning the next skill, and in ten years, I'm going to learn something that we haven't even started to think about. And that is the beauty of this profession." — Megan DiSciullo [01:04:47 → 01:05:00] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Megan DiSciullo Megan DiSciullo | LinkedIn Timestamped key moments from this episode (as generated by Flowsend.ai) 00:00:01: Introduction and Welcome 00:01:41: Megan DiSciullo Joins the Conversation 00:02:19: Early Career and First Impressions 00:03:21: Transition from Edelman to PwC 00:04:22: Predictive Analytics Project 00:05:25: First Meeting with Megan 00:06:08: Megan's Reaction to Predictive Analytics 00:08:43: Megan's Philosophy on Kindness and Teaming 00:10:16: Importance of Kindness in Business 00:11:06: Megan's Career Journey 00:12:07: Early Interest in Purpose and Ethics 00:13:09: Work with Business Roundtable Post-Katrina 00:14:10: Transition to PwC and Building Internal Change 00:15:12: Merging Internal and External Communications 00:16:14: Introduction to Comtech 00:17:15: Commtech vs. Commstech 00:19:41: Data and Analytics in Communications 00:21:13: Building the Tech Stack 00:22:15: Embedding Technology into Workflows 00:23:17: Audience-Centric Approach 00:24:05: Partnership Between Marketing and Communications 00:27:19: Navigating Conflicts Between Teams 00:30:13: Change Management and Culture Change 00:32:16: Integrating Marketing and Communications 00:33:22: Expanding Teams and Data Science 00:35:26: Importance of Pilots and Feedback 00:37:33: AI Implementation and Upskilling 00:39:21: Team Effort in AI Training 00:40:31: Hands-On Training and Gamification 00:42:02: Democratization of Learning 00:43:03: Bespoke Tools for Marketing and Comms 00:45:07: Mass Personalization with GenAI 00:47:12: Empowering Teams with AI 00:48:39: Encouraging Innovation and Experimentation 00:50:49: Framing AI as a Co-Intelligence 00:54:46: Ethical Implications of AI 00:57:02: Building Trust in AI 00:59:15: Transparency and Validation in AI 01:00:43: Future Focus for Communicators 01:02:13: Role of Communicators in Culture Building 01:03:53: Embracing Curiosity and Learning 01:04:48: Final Thoughts and Farewell (Notes co-created by Humans and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

AI, Bots, and Disinformation, Oh My - with Rafi Mendelsohn

Play Episode Listen Later Jun 28, 2024 67:51 Transcription Available

When your brand, company, country, or even you are the target of social media attacks, what if you can't even identify the source of the problem? What if the attackers aren't real people? What if the entire attack is a complete lie, disinformation spread by bad actors with thousands, or millions, of fake accounts at their disposal? How do you uncover the good, the bad, and the fake online? In this episode of The Trending Communicator, host Dan Nestle is joined by seasoned PR and marketing expert Rafi Mendelsohn, VP of Marketing at Cyabra, a premier media monitoring platform specializing in the detection, identification, and mitigation of malicious actors, bots, bot networks, and generative AI content. Together, they unravel the complexities of the trust crisis exacerbated by advanced technologies like AI and bot networks. The conversation starts with a deep dive into the pervasive trust issues affecting our institutions and the role of technology in amplifying misinformation and disinformation. With his extensive background in agency and in-house roles across various markets, Rafi brings a unique perspective on how malicious actors use digital platforms to manipulate public discourse. Dan and Rafi explore the implications of these practices for communicators and marketers. They discuss the challenges of distinguishing between genuine and artificial interactions online and the impact of these interactions on corporate reputation and brand trust. Rafi shares insights into the mechanics of bot networks and how they are not just limited to political arenas but are pervasive across all sectors, influencing everything from consumer behavior to stock prices. He explains the sophisticated methods these networks use to appear legitimate and the difficulties this presents in identifying and combating them. Their conversation also covers practical strategies for organizations to protect themselves, emphasizing the importance of advanced media monitoring and the need for a proactive rather than reactive approach to digital threats. Rafi advocates for a blend of technology and traditional communication strategies to effectively manage and mitigate the risks associated with digital misinformation, empowering listeners with actionable advice. Listeners will gain a comprehensive understanding of the landscape of digital misinformation, the tools available to tackle it, and how to strategically position their communications in an increasingly complex digital world. Whether you're a communications professional, a marketer, or simply interested in the impact of technology on public discourse, this episode offers valuable insights and actionable advice. Listen in and hear about... The pervasive trust crisis in modern institutions and the role of misinformation and disinformation. The impact of AI and technology on the spread of false information through bots and fake accounts. Strategies for communicators and marketers to identify and combat misinformation in their fields. The challenges and responsibilities of PR and marketing professionals in managing brand reputation amidst misinformation. The evolution of malicious actors using sophisticated AI tools to create and spread disinformation. Practical steps and tools for organizations to detect and mitigate the effects of disinformation on their brands. Future trends in communication strategies to handle emerging technologies and misinformation threats effectively. Notable Quotes On the Trust Crisis: "We're in the thick of an unprecedented trust crisis. Trust in our institutions, especially government, education, and media, is in freefall. Misinformation and disinformation are everywhere, and it's only getting worse." — Dan Nestle [00:01:00 → 00:01:20] On the Role of AI in Social Media: "AI has enabled bad actors to disseminate bad information at scale through deepfakes, AI-enabled content farms, and bots. This is the world we're contending with." — Dan Nestle [00:01:20 → 00:01:30] On the Role of Communicators: "As communicators and marketers, we're often on the front lines of this information-driven trust crisis. We have to tell stories, protect our clients and companies, and ensure that the information we share is trustworthy." — Dan Nestle [00:04:00 → 00:04:20] On the Challenges of Modern Communication: "We don't know who we're talking to, and we don't know whether we're telling the right stories or if we have the right facts on our side. The whole thing has been corrupted over the last decade or so." — Dan Nestle [00:04:10 → 00:04:20] Rafi Mendelsohn On the Role of Bots in Social Media: "From our research, the average conversation across social media has around four to seven percent of fake accounts. When we start to see certain conversations, whether it's political, wartime, or around brands, and those numbers are significantly higher, that's when we need to take a pause and understand exactly what's going on." — Rafi Mendelsohn [00:19:01 → 00:19:20] On the Impact of Fake Accounts on Brands: "Brands can find themselves in hot water, not just because of something they've done, but purely by virtue of being in the wrong place at the wrong time. Fake accounts can escalate a situation to the point that it gains media attention and impacts the brand's reputation." — Rafi Mendelsohn [00:31:00 → 00:31:20] On the Importance of Understanding Social Media Conversations: "We need to differentiate between the fake accounts and the real ones, understand the narratives being pushed by fake accounts, and assess their impact on the real conversation. This is crucial for brands to respond appropriately." — Rafi Mendelsohn [00:49:00 → 00:49:20] On the Role of GenAI in Communications: "GenAI can be a powerful tool for communicators. It can help us game out scenarios, prepare responses, and mitigate social media negativity. It's about using the technology to stay ahead of the challenges we face." — Dan Nestle [00:52:00 → 00:52:20] On the Role of GenAI in Disinformation: "GenAI is fantastic, but in the hands of malicious actors, it becomes a tool for creating very believable content. This makes it harder for us to distinguish between real and fake accounts, complicating the challenge of maintaining trust." — Rafi Mendelsohn [00:17:30 → 00:17:45] On the Future of Communications: "The next six to twelve months are going to be really interesting from our industry perspective. We need to up our game and work through the challenges posed by new technologies and threats to guide our organizations effectively." — Rafi Mendelsohn [01:03:00 → 01:03:20] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Rafi Mendelsohn Cyabra | Website Rafi Mendelsohn | LinkedIn Timestamped summary for this episode (as generated by ChatGPT) The trust crisis (00:00:00) Discussion about the unprecedented decline in trust in institutions, the prevalence of misinformation, and the impact of technology and AI. Introduction of Rafi Mendelsohn (00:01:12) Dan introduces Rafi Mendelsohn, VP of Marketing at Cyabra, and discusses his background in PR and marketing. AI's role in communication (00:02:09) Exploration of the evolving role of AI in communication and the challenges faced by communicators and marketers. Rafi's background (00:04:01) Rafi's career journey from working in PR agencies to leading marketing at Cyabra, and his passion for data storytelling. Cyabra's focus and mission (00:07:54) Rafi discusses Cyabra's role in uncovering and mitigating misinformation and disinformation online, particularly in the context of social media. Defining misinformation and disinformation (00:10:23) Clearing the distinction between misinformation and disinformation, and the impact of these on societal narratives and trust. Challenges of identifying bots (00:18:04) The prevalence of bots in online conversations, the difficulty in identifying them, and the potential impact on public discourse. Extent of bot presence (00:19:13) Insights into the average percentage of fake accounts in online conversations and the significance of higher numbers in certain discussions. Elon Musk's Twitter Acquisition (00:20:29) Discussion about analyzing data for Elon Musk's potential acquisition of Twitter. Impact of Fake Accounts (00:21:29) Exploring the impact and dominance of fake accounts in online conversations and their influence on narratives. Bot Activity on Various Platforms (00:22:39) Observations of bot and malicious activity on different social media platforms, including Twitter, Instagram, TikTok, and LinkedIn. Geopolitical and Brand Disinformation (00:27:11) Examination of how fake accounts drive conversations around geopolitical and brand-related issues, impacting public perception and creating crises. Influence of Fake Accounts on Brands (00:29:14) Analysis of how fake accounts can negatively impact brands, including examples of orchestrated campaigns targeting companies. Challenges for Communicators (00:32:20) Discussion on the challenges faced by communicators in defending brand reputation against bot-driven disinformation and crisis management. Defensive Communications and Brand Disinformation (00:37:23) Exploring the gap in defensive mindset between security and communications teams, and the need for tools to address bot attacks and disinformation. Global Origins of Malicious Actors (00:39:32) Understanding the diverse origins and motivations of malicious actors behind bot networks and disinformation campaigns. Malicious Actors and Their Motivations (00:39:56) Discussion on the motivations of malicious actors, including power, influence, and money, and their use of fake accounts to influence opinions. Understanding the Different Actors and Risks (00:40:47) Exploration of the various types of criminals and actors involved in cyber attacks, and the low barrier to entry for conducting such activities. Dealing with Disinformation and Crisis Communications (00:41:46) Addressing the challenges of combating disinformation, crisis communications strategies, and the impact of shadow banning on disseminating good information. Social Media as One Channel for Communicators (00:44:10) Emphasizing the importance of understanding the conversation and the individuals involved, and the need to differentiate between fake and real accounts. Addressing Fake Accounts and Negative Activity (00:45:16) Strategies for addressing fake accounts, including identifying and addressing "superspreaders" of negativity, and amplifying positive voices. Vigilance and Defensive Measures (00:48:09) The importance of vigilance, proactive defensive measures, and the need for companies to have systems in place to differentiate and respond to attacks. Proactive Monitoring and Ignoring Certain Threats (00:52:09) The significance of proactive monitoring, the need to respond selectively, and the empowerment of ignoring non-threatening issues Using AI for Scenario Planning and Mitigation Tactics (00:53:17) Exploring the potential use of AI for scenario planning and mitigation tactics, and the importance of early detection and preparation. Impact of Bunker Mentality and Brand Exposure (00:54:52) Discussion on the impact of brands adopting a bunker mentality and the need to address the increasing weaponization of social media by malicious actors. Opportunity for Marketers and Communicators to Lead (00:58:40) The opportunity for marketers and communicators to lead in understanding and addressing the impact of cyber threats and disinformation on society. Profile Building and Concerns (01:00:00) Discussion on the generation of profiles and the concerns regarding identifying real people. Future Challenges for Communicators (01:00:59) Predictions and concerns about the evolving role of communicators in dealing with new technology and threats. Impact of Technology on Roles (01:03:46) Discussion on the potential realignment of roles and responsibilities due to the influence of AI and technology. Gratitude and Contact Information (01:05:56) Expressing gratitude to the guest and providing contact information for further engagement. Conclusion and Call to Action (01:07:24) Closing remarks, encouraging subscription, sharing, and participation in future episodes. (Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

AI Recipes, Critical Thinking, and the Imperfect Human - with Kami Huyse

Play Episode Listen Later Jun 14, 2024 80:36 Transcription Available

Is AI the greatest gift ever for lazy people? I've often said that if you want to find a better way to do something, ask a lazy person. Laziness, as it turns out, is a virtue. Lazy people want to find the most efficient way to get through a task. No wonder they're taking to AI like fish to water. In this episode of The Trending Communicator, host Dan Nestle connects with Kami Huyse, CEO of Zoetica. A self-described "lazy entrepreneur," Kami has nonetheless blazed new trails in AI adoption and implementation and is a recognized PR industry thought leader, speaker, and author. Dan and Kami explore the transformative impact of AI on the PR and marketing industries, emphasizing the importance of ethical considerations and critical thinking. Their discussion highlights the necessity of asking better questions, experimenting strategically, and maintaining a human-centric approach to AI. They also delve into AI's ethical challenges, stressing the need for transparency and responsible use. It's anything but a lazy conversation - it's a must-listen for professionals looking to navigate the evolving landscape of AI in communications. Listen in and hear about.... The importance of an entrepreneurial mindset while embracing AI AI "recipes" that can help you advance from a "home cook" prompter to a true AI "chef" How prompting skills may become obsolete as AI integration in software increases The necessity of critical thinking, curiosity, and a strategic mindset for effective AI interaction The importance of ethics and transparency when we use AI How AI can assist in content creation while maintaining a brand's unique voice and style Practical insights on leveraging AI for community building and social media strategy Notable Quotes On Being a Lazy Entrepreneur: - "I call myself a lazy entrepreneur in a sense, because what I've always done is I look at a problem that's in front of me, and I try to figure out a way to do it more efficiently and different." — Kami Huyse [00:03:33 → 00:03:45] On the Evolution of Social Media and AI: - "I've always been a forward-leaning person, and we did some of the first social media campaigns for big, big brands that you would know. So we did those social media campaigns early because we look at solving problems with current technology. And to me, AI is just an extension of that." — Kami Huyse [00:05:00 → 00:05:20] On the Importance of Asking Better Questions: - "We need to start to think about how to elevate those conversations. What do we need to, what questions do we need to be asking? We need to ask better questions. That's where the training comes in." — Kami Huyse [00:12:00 → 00:12:10] On the Role of Imperfection in Human Creativity: - "How do we have a pattern interrupt? I'll tell you how you throw in the imperfect human. That's how you tell imperfect stories. You talk about being a lazy entrepreneur. These are pattern interrupts that AI won't come up with on its own." — Kami Huyse [00:30:00 → 00:30:15] On the Future of AI and Human Interaction: - "We need to think about what can we bring to the table that is like a spice of human while understanding fully the AI and using it fully. So not throwing the baby out the bathwater, as we always said, but using the AI for what it's good for and throwing in your own spice." — Kami Huyse [00:30:30 → 00:30:50] On the Ethical Use of AI: - "AI isn't inherently evil, but the people who wield it are maybe so there's people that wield the AI. Here's the problem with AI in general. It's just like our society. Like, we talk about, you know, racism and bias and, you know, sexism and terrible things. Here's what AI does. It takes all of the knowledge of the world, and it boils it down and it repeats it back to you." — Kami Huyse [00:59:41 → 01:00:10] On the Role of Communicators in Ethical AI: - "We as PR communicators should be the ombudsman for our organizations. We should bring our point of view to protect the people that we represent as PR people. And the people we represent are our audience, are our customers, our stakeholders." — Kami Huyse [01:06:25 → 01:06:45] Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Kami Huyse Kami's Flowpage: Links to social media, resources, and more Zoetica Media, Digital Agency | Website Books Mentioned The Most Amazing Marketing Book Ever: More than 350 inspiring ideas!, by Mark Schaefer and Friends (Including Kami and Dan) Co-Intelligence: Living and Working with AI, by Ethan Mollick Timestamped summary for this episode (as generated by ChatGPT) The origin of ideas (00:00:00) Dan discusses his excitement for new ideas and tech, including the concept of creating custom GPT. The traits of successful idea execution (00:01:02) Dan outlines the traits and qualities required for successful idea execution, such as discipline, focus, and support. Introduction of Kami Huyse (00:02:01) Dan introduces Kami Huyse, highlighting her background and expertise in PR, marketing, and AI integration. Kami's problem-solving approach (00:03:46) Kami discusses her approach to solving problems efficiently and her focus on community building and AI integration. Evolution of media and technology (00:09:53) Dan and Kami reflect on the digital transformation and the importance of hands-on experiences in the marketing profession. The importance of AI training and mindset (00:11:55) Kami emphasizes the significance of training and developing an entrepreneurial mindset for effectively integrating AI in communication and marketing. Ethan Mollick's principles of AI interaction (00:17:07) Dan discusses Ethan Mollick's principles for interacting with AI, including inviting AI to the table, being the human in the loop, treating AI like a person, and acknowledging AI's continuous improvement. The importance of asking better questions (00:18:56) Kami discusses the importance of asking better questions to guide AI in achieving desired tasks and outcomes. The analogy of home cook and chef (00:19:37) Kami compares the difference between a home cook and a chef to illustrate the importance of understanding and utilizing AI tools effectively. The need for strategic training in AI tools (00:21:40) Kami emphasizes the significance of strategic training for the next generation to effectively use AI tools and adapt to the evolving marketplace. The integration of AI in software applications (00:22:54) The discussion revolves around the increasing integration of AI capabilities in various software applications and its impact on prompting and human interaction. The evolving role of prompting in AI usage (00:24:01) The conversation delves into the evolving role of prompting in AI usage, the impact of contextual understanding, and the distinction between chefs and home cooks in utilizing AI. The significance of asking power questions (00:25:04) The importance of asking power questions and the role of strategic prompting in utilizing AI effectively is highlighted. The importance of being relentlessly curious (00:27:07) Kami emphasizes the significance of being relentlessly curious and training the brain to notice and understand AI interactions. The concept of almost homemade solutions (00:29:01) Kami discusses the concept of almost homemade solutions, encouraging individuals to add their own unique touch to AI tools for personalized outcomes. The value of the imperfect human in AI interaction (00:30:01) The significance of embracing imperfection and adding human elements to AI interactions for unique and effective outcomes is emphasized. The need for critical thinking and curiosity in AI interaction (00:32:02) The importance of critical thinking, curiosity, and asking questions to drive effective interaction with AI tools is discussed. The importance of adding personal touch to AI tools (00:33:56) The significance of adding a personal touch and unique spice to AI tools for tailored and effective utilization is highlighted. The significance of being a critical thinker and inquisitive communicator (00:37:05) The importance of critical thinking, curiosity, and being an inquisitive communicator in adapting to AI tools and driving effective outcomes is emphasized. Critical thinking (00:38:20) Emphasizing the importance of critical thinking skills in evaluating information and avoiding deception. Asking better questions (00:39:12) Highlighting the significance of asking great questions to avoid monolithic content and promoting individuality. Life experiences and personal touch (00:40:10) Discussing the value of bringing personal experiences and unique elements to content creation to avoid generic outcomes. Human element in AI (00:41:49) Emphasizing the need for human input and caution when relying solely on AI, acknowledging occasional breakdowns and the importance of adding personal touch. Ethics and AI technology (00:42:43) Exploring the ethical implications of AI technology, including power consumption and the need for continuous input of new information. Reading and vocabulary (00:48:27) Stressing the importance of reading to enhance vocabulary and improve communication with AI. Writing and editing (00:50:20) Emphasizing the significance of being a good writer and engaging in editing to effectively communicate with AI. Community involvement (00:52:52) Advocating joining communities to learn from peers and stay informed about emerging technologies. Curiosity and diverse learning (00:54:51) Encouraging continuous curiosity, diverse learning, and open-mindedness to expand knowledge and perspectives. Neuroscience and AI (00:57:08) Discussion on the neuroscience behind AI interaction and the concept of neural networks. Ethical Considerations (00:58:22) Exploration of the societal, political, and civilizational changes brought by powerful digital entities and the focus on ethical AI usage. Bias in AI (01:00:04) Insight into the biases present in AI and the need for training to reduce biases, with examples of biased prompts and diversity representation. AI Governance and Ethics (01:05:44) Discussion on the need for external oversight in AI governance and the role of communicators as ethical safeguards. Transparency and Ethics (01:08:24) Importance of transparency in AI usage and the alignment of AI ethics with general ethical principles and governance. Ethical Decision-Making (01:13:25) Emphasis on the responsibility of individuals to inject morality and ethics into AI, and the ongoing discussion and importance of ethical considerations. Backbone and Ethics (01:15:08) The need for courage and backbone in ethical decision-making, with a focus on the role of communicators in promoting ethical practices. Difficult decisions (01:16:14) Discussion on the challenge of expressing contravening opinions and the weight of decision-making in today's society. Tools and resources (01:17:14) Mention of plans to discuss tools and resources, and a recommendation to connect with Kami for valuable resources. Connect with Kami (01:18:00) Information on how to connect with Kami Huyse on social media and her company, Kamchatka, and a mention of her live streams and AI show. Closing remarks (01:19:52) Gratitude for Kami's participation and an invitation to subscribe, share, and provide feedback for the podcast. (Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

Why You Need to Practice Forensic Listening in a Crisis - with Adele Gambardella and Chip Massey

Play Episode Listen Later May 31, 2024 72:58 Transcription Available

How do FBI hostage negotiation tactics link to public relations and corporate crisis management? And how can understanding both help you prove your value to your stakeholders and audiences? Demonstrating value is a familiar hurdle for communicators, especially when navigating the turbulent waters of a crisis. Effective crisis communication provides a crucial lifeline that can make or break a company's reputation. In this episode of The Trending Communicator, host Dan Nestle sits down with two incredible guests: PR agency CEO, crisis counselor, and advisor to at least one US president, Adele Gambardella, and retired FBI agent, hostage negotiator, and spy chaser, Chip Massey. Now, as co-founders of The Convincing Company, they help their clients navigate crises and provide the training they need to prepare for the challenges ahead. With Dan, they dive deep into the art and science of crisis communication and persuasion and how a methodical approach to analyzing conversations - Forensic Listening - may be the most powerful skill a communicator should have. You'll discover the power of forensic listening, the subtlety of non-verbal cues, and the strategic use of targeted validation to build trust and rapport and get to the core of hidden narratives that drive crisis response. Adele and Chip also discuss groundbreaking topics like the role of AI in communication analysis, the persuasive power of predictive statements, and why companies need to take bold stances on controversial issues. Drawing from their book Convince Me, they highlight the importance of deep listening and emotional control in mastering effective communication and negotiation. Don't miss out on these practical tips that are ready to be implemented, designed to enhance your crisis communication strategies and empower you to confidently demonstrate your value to stakeholders. Listen in and hear about... The evolving role of crisis communication in handling modern threats like misinformation and AI misuse. The formation and impact of the Convincing Company, which integrates PR strategies and crisis negotiation. The concept of forensic listening and its application in understanding and addressing communication nuances. The importance of adapting communication strategies to handle high-stress situations effectively. Strategies for corporate communicators to prepare for and respond to contentious societal issues, especially in politically charged climates. The distinction between convincing and negotiating, emphasizing the importance of aligning values and visions for effective communication outcomes. Notable Quotes On the Importance of Crisis Communication: "When there's trouble, communicators roll up their sleeves and get to work. We turn trouble around and send it away. Nobody questions our value then." — Dan Nestle [00:01:30 → 00:01:40] On the Value of Forensic Listening: "Forensic listening is the art and science of analyzing a conversation after it's happened. Words leave clues." — Chip Massey [00:16:30 → 00:16:40] On the Importance of Crisis Training: "Crisis management is a muscle. It's one of those things that, like, I love it because I think really fast and on my feet... It's a muscle, though." — Adele Gambardella [00:52:44 → 00:53:00] On Convincing vs. Negotiating: "As a hostage negotiator, I never negotiated with anybody. I was actually convincing that person to value what I valued." — Chip Massey [01:06:00 → 01:06:10] On the Importance of Not Starting with Your Strongest Point: "Never start with your strongest point first, because if you do that, all you do is make everybody in the room dig their heels in." — Adele Gambardella [01:10:45 → 01:11:00] On Deep Listening: "Deep listening... our own stress improves when we're really listening and trying to help somebody else and we can come up with better solutions." — Chip Massey [01:11:45 → 01:12:00] Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter (@dsnestle) Adele Gambardella and Chip Massey Adele Gambardella | LinkedIn Chip Massey | LinkedIn The Convincing Company | Instagram (@convincingco) The Convincing Company | Website Mentioned Book: Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation Timestamped summary for this episode (as generated by ChatGPT) Introduction of Guests (00:01:07) Introduction of Adele Gambardella and Chip Massey, their backgrounds, and their collaboration in crisis communications. Formation of The Convincing Company (00:02:11) Adele and Chip explain how they met, their complementary skill sets, and the formation of The Convincing Company. Adele's Burnout and Meeting Chip (00:09:28) Adele's experience with burnout, meeting Chip, and the realization of their complementary expertise. Forensic Listening (00:16:40) Chip explains the concept of forensic listening and its importance in understanding emotions and themes in conversations for effective communication. Understanding the Meeting (00:21:37) Interpreting underlying messages in a meeting, identifying emotions, and linking them with the topic. Body Positioning (00:22:33) Understanding the significance of body positioning in communication, its impact on energy and value. Voice Analysis (00:23:42) Analyzing pitch, tone, and cadence in communication, and its importance in understanding emotions and messages. Forensic Listening Story (00:27:13) A real-life example illustrating the importance of observing body positioning and non-verbal cues in communication. Applying Forensic Listening (00:35:50) Understanding the application of forensic listening in different scenarios, including crisis situations and meetings. Validation and Trust (00:39:19) The importance of validation in corporate communication, building trust, and influencing positive outcomes. The fortune teller's impact (00:41:38) Discussion on the convincing nature of fortune tellers and a personal experience with a fortune teller in a high school class. Predictive statements in convincing (00:43:28) Exploration of how predictive statements are used to convince and manipulate, with an example of a statement made to the host. The power of open questions (00:45:00) The effectiveness of open questions in conversations and negotiations, and the different responses they can elicit. Predictive statements in interviews (00:46:52) The use of predictive statements in hostage negotiations and interviews to encourage conversation and elicit information. Emotion in crisis response (00:49:51) The role of emotion in crisis response and the importance of managing fear as a motivator in difficult situations. Crisis management as a skill (00:53:24) The discussion of crisis management as a skill that needs to be continuously practiced and developed, with a workshop example. Challenges in crisis communication (00:55:15) The challenges faced in crisis communication, including conflicting advice from legal and the importance of countering instincts. Understanding unstated narratives (00:57:17) The significance of understanding unstated narratives and how it can provide an advantage in communication and negotiation. Future of crisis communication (01:00:02) Anticipation of companies taking stances on controversial issues and the need for communicators to identify core issues and boundaries. The duty to respond (01:03:20) Discussion about the duty of companies to respond to relevant issues that align with their core values. Training for emotional control (01:04:07) Importance of training for emotional control and scenario planning in heightened and polarizing times. High-level convincing (01:06:40) Exploration of convincing as a higher level negotiation strategy, focusing on future and motivation. Social media presence (01:10:02) Mention of the convincing company's social media presence and content strategy. Effective communication strategy (01:10:44) Insight on the importance of not starting with the strongest point first in communication strategies. Deep listening (01:11:46) The benefits of deep listening for stress reduction and creativity. (Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

The Power of Discriminative AI for Precision in Communications - with Danny Gaynor

Play Episode Listen Later May 17, 2024 67:20 Transcription Available

Generative AI may be the first form of artificial intelligence that we can all interact with directly, with no skill needed apart from the ability to write or speak a set of instructions. And while it's arguably the hottest topic right now, other AI tools and applications can elevate capabilities and help communicators and marketers move up the value chain. In this episode of The Trending Communicator, host Dan Nestle ventures once again into the transformative potential of AI in the communications field with guest Danny Gaynor, Head of Kelp (which he co-founded) at Signal AI. Danny's journey from a political strategist and corporate communications executive to an AI innovator offers a unique perspective on how technology can reshape the way we approach storytelling and reputation management. Dan and Danny explore the critical role of AI in enhancing the precision and impact of communications strategies. They discuss the limitations of traditional methods like surveys and focus groups, which often provide outdated and narrow insights. Instead, Danny introduces the concept of discriminative AI, a powerful tool that uncovers the nuanced context of topics and entities - allowing communicators to identify their true areas of strength, optimize their narratives, and navigate potential risks with unprecedented accuracy. Danny shares practical examples of how this technology can validate intuition, offer reputational ROI, and act as a single source of truth across an organization. They discuss how connecting discriminative and generative AI can be a powerful combination, helping communicators and their colleagues make data-driven decisions and demonstrate their impact. Looking ahead, they envision a future where AI-enabled communicators are not just content creators but strategic leaders who drive decision-making with data-backed insights, painting a compelling picture of the transformative potential of AI in the communications field. Listen in and hear about... How measurement in communications is being transformed by AI, enhancing capabilities significantly. Danny Gaynor's transition from a political and corporate communications expert to co-founding an AI-powered corporate reputation platform. Distinguishing between generative AI and discriminative AI, and their unique roles in enhancing communication strategies. Identifying and leveraging unique proof points to create differentiated corporate narratives. AI's role in helping communicators validate their intuition, provide reputational ROI, and unify information across organizational functions. Why communicators need to experiment with AI, train their own AI models, and showcase the impact of data-driven strategies. Shifts in the role of communicators within organizations, moving from reliance on intuition to becoming strategic, data-driven influencers. Notable Quotes [06:05] "As a communications professional, I think we're all vexed by the exact same question: Am I throwing the right spaghetti at the wall?" - Danny Gaynor [07:18] "A goal without a deadline is just a dream." - Danny Gaynor [40:13] "I very much see the folks embracing AI in communications as being even more influential leaders at their companies, as opposed to being out of a job." - Danny Gaynor [41:18] "If you're stuck with 'Oh well, if AI takes this away, what am I going to do?' then frankly, you probably deserve not to do anything once AI takes your job away." - Dan Nestle [57:50] "You can make AI your own, you can make the ingredients your own, and you can make the outputs your own in a way that is more accessible than ever before." - Danny Gaynor [59:52] "It's a very rare moment in the history of capitalism where we can develop something that will be industry standard and that will be reputational ROI, that will be quantifying the impact of communications." -DannyGaynor Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Danny Gaynor Signal AI | Website Kelp | LinkedIn Daniel Gaynor | LinkedIn Timestamped summary for this episode (generated by ChatGPT) [00:01:09] Daniel's career journey Daniel Gaynor shares his career trajectory from politics to communications and his focus on measurement and AI. [00:05:35] Understanding discriminative AI Daniel Gaynor explores the concept of discriminative AI and its role in communication and measurement. [00:09:29] The need for data-driven insights The discussion turns to the limitations of traditional research methods and the potential of technology to provide better audience research and insights. [00:15:53] Leveraging AI for communication The benefits of using AI to analyze big data and craft communication strategies based on authentic proof points are explored. [00:19:44] Discriminative AI vs. generative AI The conversation contrasts discriminative AI with generative AI and highlights its role as a complement tool in communication and creativity. [00:20:42] Generative and Discriminative AI An explanation of generative and discriminative AI and their potential synergy for content evaluation and categorization is provided. [00:21:56] Limitations of Boolean Searches The limitations of using keywords and the need for discriminative AI to evaluate accuracy and create reputational ROI are discussed. [00:22:25] Identifying Areas of Strength How discriminative AI can help communicators identify narrative strengths and weaknesses in competitive landscapes is discussed. [00:25:17] Challenges in Identifying Strengths The difficulties communicators face in identifying narrative strengths and the importance of foundational theory and horizon scanning are discussed. [00:27:26] Training AI Topics The process of training topics in discriminative AI to ensure accuracy and relevance in content categorization is explained. [00:28:35] Tweaking Topic Definitions The process of refining individual topic definitions until reaching high accuracy and the benefits of a broad horizon scan are discussed. [00:29:33] Narrative Validation The need for narrative validation and specificity in corporate narratives to ensure credibility and relevance is emphasized. [00:30:41] Analyzing Message Effectiveness Understanding where messages are falling flat and the importance of focusing on fewer, deeper storylines is discussed. [00:31:50] Risk Avoidance and Reputation Threats Using discriminative AI to determine material threats to reputation and focus attention on critical issues is discussed. [00:33:01] Data Insights and Strategic Reports The importance of providing data insights through dashboards and strategic reports to make data digestible for communicators is highlighted. [00:36:29] Generative AI and Product Development The potential for communicators to become product developers by leveraging generative AI and retooling the power of discriminative AI is discussed. [00:40:13] AI as a Convening Force The role of AI in communications as a single source of truth that provides quantitative rationale and reputational ROI is discussed. [00:41:18] Abundance Mentality with AI The speaker encourages embracing AI as an additive element and to have an abundance mentality towards change and upskilling. [00:42:17] Embracing AI in Communication The potential of AI tools and the need to experiment and gain expertise in AI are discussed. [00:44:23] Strategic Shift in Communication The evolving role of communicators from writing press releases to being strategic advisors and decision-makers is discussed. [00:46:40] Professional Advancement and Recognition The need for the communication profession to be recognized for AI expertise and strategic input within the organization is emphasized. [00:47:10] Training AI and Socializing Data The importance of training AI, socializing data-driven messaging, and demonstrating data-driven impact is discussed. [00:50:09] Utilizing AI for Analysis Ways to use AI for benchmark analysis and deep dive analysis to demonstrate the capacity of AI and big data are explored. [00:54:53] Corporate Environment and AI Ownership The need for AI ownership shared across different teams and the importance of recognizing AI's potential are discussed. [00:57:50] Humanizing Messaging with AI AI's role in humanizing messaging and making communications more relatable, digestible, and emotionally resonant is discussed. [00:59:22] Hopeful Future of AI Predictions about the future impact of AI and the development of industry-standard reputational ROI metrics are made. [01:02:48] Adapting AI to Unforeseen Avenues The speaker encourages embracing disruptive innovation and adapting AI to new and unforeseen applications. [01:03:48] Reputational shifts in less sexy industries Experimentation with AI in non-household name industries to manage reputational shifts is encouraged. [01:04:42] Connecting with Daniel Gaynor Information on how to find and connect with Daniel Gaynor on LinkedIn and Signal AI is provided. [01:05:53] Future mini-series and show and tell Discussions on making a mini-series within the Trending Communicator ecosystem and a potential show and tell video demonstration are mentioned. [01:06:44] Closing remarks and call to action The speaker expresses appreciation, salutation, and a call to action for subscribing, sharing, and leaving reviews for the podcast. (Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

Toward an AI-Enabled Communications Profession - with Anne Green

Play Episode Listen Later May 3, 2024 68:35 Transcription Available

Like it or not, Generative AI is becoming part of the communications toolkit. But unlike any technology that has preceded it, AI is able to perform tasks and produce results that have always been the domain of PR professionals - especially at the entry-level. And that's just today; AI is only going to get better. How can communicators and marketers adapt, adopt, and advance in this new, AI-enabled reality? In this episode of The Trending Communicator, host Dan Nestle dives deep into the challenges and opportunities AI presents for communications professionals with Anne Green, CEO of G&S Business Communications. Anne, an award-winning communicator, thought leader, and advocate for ethics within the PR profession, is leading the charge toward AI enablement within her agency and for her clients. But she's keenly aware of the technology's black-box nature and, in the episode, outlines an approach that ensures ethical adoption and enablement. Anne and Dan delve into these ethical considerations and much more as they examine the evolving role of AI in marketing and communications. They discuss the importance of approaching AI with a critical and ethical lens, considering its impact on human interactions and the industry's hiring practices. At the same time, they explore how AI can enhance strategic thinking and help communications professionals deliver greater impact to their businesses. Anne also shares her concerns about online divisiveness and disinformation, emphasizing resilience and big-picture focus. The episode concludes with a positive outlook on human creativity and the importance of staying engaged in societal discussions. Listen in and hear about... Ethical dilemmas for marketers in the tech and AI revolution. The critical role of ethics in AI-driven marketing. AI's growing business role and the imperative of strategic adoption. The need to find a personal advantage in new tech adoption. Adapting to AI's impact on communication and thought. The importance of bridging AI and organizational goals. The rise of online disinformation and its societal impact. Optimism in the human capacity for innovation. Notable Quotes [05:50] "I want to see writing that's electric, that leaps off the page, even if it's a marketing pitch or something." - Anne Green [20:13] "There's a lot of misperceptions about what this industry is about, but like anything in human life, there are the angels and the bad actors." - Anne Green [29:01] "I want to invite people to think about big picture questions like what will it mean to be human? What does authorship mean? What does it mean to have co-intelligence or augmented intellect?" - Anne Green [41:08] "In the case of generative AI, you need to approach it as if you are about to have an interaction." - Dan Nestle [01:05:01] "I am kept up with the proliferation of divisiveness and fake stuff online, and very much engineered disinformation, which is upsetting to me." - Anne Green Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Anne Green G&S Business Communications | Website Anne Green | LinkedIn Timestamped summary for this episode (generated by ChatGPT) [00:01:15] Anne Green's career path Anne Green discusses her career path, from an internship to becoming CEO, highlighting the accidental nature of her journey. [00:06:10] Reflecting on past experiences Dan Nestle and Anne Green reminisce about their past experiences, specifically their connection through Cooper Katz and the impact of their mentors. [00:10:56] The enduring importance of writing Dan Nestle emphasizes the timeless importance of writing and critical thinking in the PR profession, despite technological advancements. [00:13:14] Adapting to changes in communications Anne Green reflects on the changes in communication, from the advent of social media to the impact of technology on writing and critical thinking. [00:16:14] The role of PR in upholding quality Dan Nestle discusses the frustration of spin in PR and the need for the profession to uphold quality, truth, and critical thinking. [00:19:22] Challenges in content quality Dan Nestle and Anne Green acknowledge the prevalence of low-quality content and the need for PR to play a role in promoting good writing and ethical standards. [00:19:31] Ethical Awareness in the Industry Discussion about ethical awareness in the communications field and the responsibility to maintain integrity. [00:21:15] Adoption of New Technology Exploring the industry's capability to use new technology tools and the need to bring an ethical lens to their usage. [00:24:46] Impact of AI on the Profession Discussion on the changing landscape of the communications profession due to the rise of artificial intelligence and the need for professionals to adapt. [00:35:17] The Personal Relationship with Technology Exploring the personal impact of technology and the process of finding "killer apps" that create a personal connection with technology. [00:38:23] Projection into the Future Contemplation on the profound changes brought about by new technology and the challenges of projecting forward in a rapidly changing industry. [00:39:16] The complexity of AI Discussion about the evolving security measures and the need to adapt to changing technological threats. [00:40:04] Understanding the "black box" of AI Exploring the mystery and complexity of AI's decision-making processes and the work being done to uncover its inner workings. [00:41:04] Learning a new way of speaking to AI Adapting communication styles to interact effectively with AI, emphasizing the need for a different approach compared to traditional search engines. [00:42:07] Refining questions for AI interaction Emphasizing the need for iterative and refined questioning when engaging with AI to extract the desired information. [00:44:14] Adapting to conversational AI Drawing parallels between the evolution of search engines and the need to adapt to conversational AI, highlighting the shift in interaction styles. [00:45:55] Challenges and opportunities with AI adoption Discussing the learning curve, mindset shift, and the potential for leveraging AI to work smarter and add value. [00:53:19] AI's impact on communication professionals Exploring the unique skill set of communication professionals and their potential to excel in leveraging AI for business and client needs. [00:55:42] Evolving roles and skill sets in the AI era Emphasizing the elite nature of communication profession and the need to recognize, practice, and adapt to the skill sets required in the AI era. [00:59:02] The role of a communicator Understanding the depth of knowledge needed about a business and its stakeholders. [01:01:00] Enhancing communication through AI Using AI to enhance communication by connecting dots and providing additional insights. [01:05:01] Challenges and hopes for the future Concerns about disinformation and divisiveness, along with hopes for a better future and the role of AI. [01:06:55] Looking ahead with optimism Expressing hope for positive changes through human creativity and invention, and the potential of AI.

How Data and AI Can Help You Choose the Right Conferences - with Melanie Samba

Play Episode Listen Later Apr 19, 2024 69:08 Transcription Available

Want to stop wasting time and money on conferences that don't impact your business growth? Imagine being able to select conferences that not only boost your brand's influence but also drive strategic partnerships and sales. Fortunately, there's a solution that will help you achieve this and more. Let's dive in and take your conference strategy to the next level. In this episode of The Trending Communicator, host Dan Nestle is joined by guest Melanie Samba, the CEO of Sproxxy, a one-of-a-kind platform that helps corporate communication and marketing professionals make data-driven decisions for events and conferences. Dan and Melanie delve deep into the ever-evolving role of technology in marketing and communications, especially as it relates to the traditionally Excel-driven world of conference and event planning. Melanie discusses the challenges of promoting communications technology (also known as commstech or commtech) to investors and emphasizes the importance of integrating technology into corporate strategies. They discuss Sproxxy's State of Conferences report, highlighting the significance of conferences for business-building, industry influence, relationship-building, and networking, and how the use of data-driven tools like Sproxxy can help optimize conference strategies. Through their conversation, Melanie shares her experiences as a tech founder, the integration of AI in Sproxxy, and the platform's potential to predict industry trends and influence conferences. She highlights the use of AI to gauge audience engagement at events and the insights that can be derived from conference data. Melanie also reflects on the challenges and excitement of being a woman founder in tech, her journey with Sproxxy, and her vision for its future. Listen in and hear… Data-driven AI-powered approaches to measuring the impact of conferences The significance of building relationships with conference organizers Business impact of speaking engagements at conferences The integration of technology into marketing and communication strategies Skepticism surrounding commstech and conveying its value to investors Inevitability of technology's role in shaping the future of all companies Efforts of communications professionals to advocate for the integration of technology Insights from Melanie's experiences as a tech founder Resources & Links Melanie Samba Melanie Samba | LinkedIn Sproxxy | Website Sproxxy | Twitter/X Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X Timestamped summary for this episode (generated by Capsho, my AI assistant) 00:00:00 - Introduction to the Importance of Conferences Dan Nestle highlights the significance of conferences for learning, reputation building, and business development in the field of communication and marketing. He also acknowledges the anxiety and challenges associated with choosing the right conferences due to budget constraints. 00:01:39 - Leveraging Data-Driven Approach for Conference Selection Melanie Samba, the CEO of Sproxxy, discusses the need for a data-driven, AI-powered approach to choosing conferences and measuring their impact on an organization. She emphasizes the importance of making informed decisions rather than relying on past experiences or emotions. 00:05:03 - Challenges of Managing Conferences Melanie shares her experience in managing conferences for a pharmaceutical company, highlighting the complexities involved in coordinating over 400 employees' participation, ensuring regulatory compliance, and maintaining consistent messaging across the organization. 00:07:25 - The Underappreciated Role of Conferences in Corporate Communications The conversation delves into the underappreciation of conferences in corporate communications, with Dan and Melanie discussing the budget allocation challenges and the perception of conferences as a nice-to-have rather than a strategic necessity for thought leadership and brand positioning. 00:14:39 - Evolution of Sproxxy from Idea to Product Melanie shares the journey of transforming her initial idea of Sproxxy into a tangible product. She reflects on the pivotal moment when the pandemic led to the realization of the increased demand for events, prompting her to productize Sproxxy and pursue her entrepreneurial venture. 00:16:39 - The Rise of Virtual Events Melanie discusses the explosion of virtual events during the pandemic, highlighting the shift in focus and the doubling of industry events to 1.8 million. She also shares her insights into how conference organizers adapted to the new landscape. 00:19:31 - Building Relationships in the Conference Space Melanie talks about the importance of building relationships with conference organizers, similar to how relationships are built with the media. She explains how she developed these connections over time through her role in pitching executives and contributing to event programs. 00:22:44 - Importance of Community in Conferences The discussion delves into the significance of being part of a community at conferences, with Melanie sharing her personal experience of meeting her corporate comms head at a conference in Portugal. The community aspect is highlighted as a key motivator for attending conferences. 00:25:57 - Engaging with Media at Conferences Melanie sheds light on the presence of journalists at conferences and the opportunities they present for engaging with the media. She emphasizes the value of leveraging conferences as a platform for securing media coverage and building relationships with journalists. 00:33:07 - The State of Conferences Report Melanie introduces the State of Conferences report, emphasizing its focus on the brand's perspective and the value it brings to understanding conference strategies. The report aims to provide insights into the current trends and perceptions surrounding conferences for marketers and agencies. 00:33:59 - Peer-to-Peer Insights on Conferences Melanie discusses the importance of peer-to-peer insights for branding, marketing, and communications professionals in understanding what their peers are doing in the conference space. The report highlighted common issues such as managing conferences using Excel spreadsheets and the need for audience reach metrics. 00:36:56 - Differentiating Conferences and Trade Shows Melanie differentiates conferences from trade shows, emphasizing the focus on thought leadership, branding, and strategic partnerships. She highlights the importance of audience reach as the number one metric for measuring success at conferences, as revealed in the report. 00:40:06 - Impact of Speaking Engagements The report uncovered the increasing value of speaking engagements for executives and the business impact they have. Melanie discusses the importance of understanding the rationale for attending conferences and shares how Sproxxy provides insights on competitor activity at conferences. 00:44:01 - Refining Product Based on Customer Feedback Melanie shares how the state of conferences report was used to refine the Sproxxy product, aligning it with the needs and challenges faced by marketing and communications professionals. She emphasizes the importance of developing a data-informed approach for attending conferences and measuring success. 00:49:40 - The Evolution of Comstech and Sproxxy Melanie discusses the challenges of selling Comstech to investors and emphasizes the need for technology in every company. She reflects on her transition from corporate comms to developing Sproxxy and highlights the role of Comstech in enabling communicators to 00:50:59 - The Importance of Digital Communications and Marketing Integration Melanie and Dan discuss the necessity for companies to integrate digital communication and marketing strategies. Melanie emphasizes the importance of being equipped with the right tools to remain relevant in the future. 00:52:52 - The Origins of Sproxxy and its Purpose Melanie shares her journey of developing Sproxxy and its original purpose to prove the value of her work as a corporate comms professional. She highlights the need to have a data-informed approach and the role of AI in providing insights. 00:55:56 - AI Integration in Sproxxy and its Impact on the Industry Melanie discusses the integration of AI in Sproxxy and its potential to predict conference topics, influence industry evolution, and gather insights on audience demographics. She emphasizes the power of AI to accelerate innovation and change the trajectory of an industry. 01:00:27 - Leveraging Sproxxy for Thought Leadership and Industry Influence Melanie explores the potential of Sproxxy to predict conference topics, tailor thought leadership platforms, and influence the industry based on gathered data and insights. She highlights the role of communicators in shaping industry trends and influencing audiences. 01:02:28 - The Challenges and Excitement of Being a Woman Founder and the Future of Sproxxy Melanie reflects on the excitement and challenges of being a woman founder and the unexpected growth of Sproxxy. She emphasizes the need for more solutions in corporate comms and marketing and encourages others to step up and provide the necessary help for the industry. 01:06:56 - Exciting Future for Listeners Melanie expresses her excitement for the future of the listeners, emphasizing the potential for growth and success in their businesses. 01:07:22 - Where to Find Melanie Dan and Melanie discuss where listeners can find Melanie online, including her website, LinkedIn, and Instagram. 01:07:54 - The Cutting Edge of Conferences Melanie highlights the innovative functions and capabilities of Sproxxy.com, emphasizing its ability to help individuals understand and navigate complex conferences. 01:08:21 - Making Speakers Shine The conversation focuses on the importance of helping speakers shine and exerting influence at conferences, positioning the podcast as a platform for discussing impactful communication strategies. 01:08:40 - Closing Remarks Dan wraps up the episode, encouraging listeners to subscribe, share, and leave reviews, while also inviting potential future guests to reach out and be part of the show.

Understanding the Neuroscience Behind Effective Communications - with Dr. Laura McHale

Play Episode Listen Later Apr 5, 2024 69:01

How do language and psychology impact leadership behavior and financial performance in organizations? Are we overlooking the influence of corporate language? In this episode of The Trending Communicator, host Dan Nestle sits down with psychologist, neuroscientist, speaker, consultant, and author of Neuroscience for Organizational Communication: A Guide for Communicators and Leaders, Dr. Laura McHale. Dan and Laura explore the intersection of neuroscience and organizational communication, looking into Laura's background in executive communications and her journey into neuroscience for leadership psychology. They delve into how status affects the brain, the SCARF model, and the concept of power distance in workplace dynamics before examining the complexities of employee engagement, the impact of social exclusion, and the importance of relatedness for a sense of belonging. They touch on the challenges of absentee leadership and the significance of inclusive communication practices for a positive work environment. They also discuss the intricate relationship between language, communication, and AI within organizational contexts. Laura emphasizes the significance of "pronoun agility" and the problematic nature of weasel words in corporate communication. Using Enron's internal communications as a case study, they explore how language can reflect a company's financial health. The conversation also addresses the potential of AI, like ChatGPT, to revolutionize the communications field while also considering the risks of misuse and the importance of understanding psychology and neuroscience. The episode concludes with reflections on the future skills needed by communicators in an AI-influenced landscape. Listen in and hear… The importance of understanding psychology and neuroscience in communications within organizations The complexity of communication in remote interactions and interpreting cues The neuroscience behind followership and cultural influences on behavior Impact of status on the brain and the SCARF model Leader distance or power distance and its effect on communication dynamics Complexity and challenges of measuring and understanding employee engagement Impact of social exclusion in the workplace and fostering a sense of belonging Implications of absentee leadership on employee communications and internal communications The relationship between corporate language and financial performance Concerns about the erosion of language and acceptance of weasel words Potential impact of AI on the communications profession and political discourse Notable Quotes [27:56] - "When our relatedness is threatened, it lights up so many pain centers of the brain; it's an extraordinarily painful phenomenon." -Dr. Laura McHale [22:28] -"Absentee leadership is reported seven times more than any other destructive leadership behavior; it is absolutely epidemic in our organizations and a big problem.” - Dr. Laura McHale [45:03] - “It really doesn't matter how perfect a communication is if the leadership behavior doesn't back it up; actions speak louder than words.” - Dr. Laura McHale [45:30] - “We as communicators can be brilliant at drafting words, but it ultimately needs actions and behaviors backing it up, otherwise it just becomes an exercise in cynicism.” - Dr. Laura McHale [47:55] - “We can only go so far in helping the leaders to frame what they're going to say, but ultimately it's going to be their behaviors that truly matter.” - Dr. Laura McHale Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Dr. Laura McHale Dr. Laura McHale | Website Dr. Laura McHale | LinkedIn Dr. Laura McHale | Email Laura's Book Neuroscience for Organizational Communication: A Guide for Communicators and Leaders by Dr. Laura McHale Timestamped summary for this episode (generated by Capsho, my AI assistant) 00:00:00 - Introduction to the importance of neuroscience in communication Dan introduces the importance of understanding neuroscience in communication and the impact it has on leadership and organizational success. 00:01:15 - Laura's journey from communicator to psychology doctorate Laura shares her career journey from being a communicator to pursuing a doctorate in leadership psychology, driven by her fascination with leadership and human behavior. 00:06:39 - Laura's introduction to neuroscience Laura shares her introduction to neuroscience during her academic journey, where she developed a deep interest in the subject and its application to organizational life and communication. 00:13:14 - Differentiating psychology and neuroscience Laura explains the relationship between psychology and neuroscience, highlighting how neuroscience focuses on the physiological aspect of behavior, providing a deeper understanding of human communication and interactions. 00:15:27 - Impact of Zoom fatigue on communication Laura discusses the impact of Zoom fatigue on communication, highlighting the neuroscientific and psychological effects of excessive screen time and self-reflection during virtual interactions. 00:16:19 - The Impact of Zoom on Self-Image and Sociological Effects Laura discusses how our self-image impacts our focus and how the increase in dentistry and plastic surgery is related to the COVID Zoom epidemic. 00:17:07 - The Physiology of Behavior and Cultural Differences Laura delves into the physiology of behavior and how it leads to anxiety and stress, especially in different cultural contexts and power dynamics. 00:18:23 - Power Distance and Relatedness in Leadership The discussion explores the neuroscience behind deference to leaders and how it varies across cultures, emphasizing the importance of relatedness and its impact on the brain. 00:23:00 - Complexity of Constructs in Work Laura highlights the complexity of constructs in the workplace, such as leader power distance, and the challenges in understanding and measuring them, emphasizing the need to acknowledge this complexity. 00:27:29 - The Pain of Social Exclusion and Impact on Communication The conversation touches on the pain of social exclusion and its impact on workplace dynamics, emphasizing the importance of understanding and addressing relatedness in communication to avoid potential harm and misinterpretation. 00:33:43 - Inclusive and Exclusive "We" Laura discusses the use of inclusive and exclusive "we" in language, how it impacts social exclusion in organizations, and how politicians and leaders deploy them. 00:36:15 - Absentee Leadership Laura delves into absentee leadership, its impact on social exclusion, and the neglectful nature of this behavior in organizations. 00:37:10 - Understanding Absentee Leadership Laura emphasizes the prevalence of absentee leadership in organizations, its impact on employees, and the need for dialogue between leaders and their teams to address this issue. 00:39:01 - Recognizing Absentee Leadership Laura shares personal experiences of absentee leadership, the signs to look out for, and the importance of proactive communication and engagement to address this issue. 00:45:50 - Leadership and Communication Laura highlights the symbiotic relationship between leadership behavior and communication, the significance of words in corporate discourse, and the impact of language on company performance. 00:51:49 - Importance of Authentic Leadership Communication Dr. Laura McHale discusses the importance of aligning a leader's language with their behavior in order to avoid a disconnect. She emphasizes the need for transparent and direct communication without using negative messages padded with positive messaging. 00:53:10 - Impact of Weak Modal Words in Communication Dr. McHale points out how weak modal words and weasel words have influenced the acceptance of ambiguous language in communication. She stresses the importance of clear and direct communication, encouraging communicators to use concrete words and active voice. 00:55:38 - Influence of AI on Communication The conversation shifts to the impact of AI, specifically chat GPT and large language models, on communication. Dr. McHale shares insights on the potential implications and concerns related to using AI to craft messaging, highlighting its ability to generate hate speech and manipulative content. 01:01:10 - Communicators' Superpower in AI Era Dan Nestle expresses optimism about communicators leveraging their expertise in words and language to harness the potential of AI, particularly in prompt engineering. He emphasizes the importance of understanding psychology and neuroscience in working with AI. 01:05:36 - Cynicism and Optimism in AI Application The conversation delves into the dual nature of AI as an enabler and a potential manipulative tool. Dr. McHale discusses the need for vigilance in utilizing AI for communication and its potential impact on social cohesion and pro-social behavior.

Why Every Communicator Needs to Think Faster and Talk Smarter - with Matt Abrahams

Play Episode Listen Later Mar 22, 2024 59:50

….and we're back! Welcome to the first episode of The Trending Communicator. Dan Nestle reignites the airwaves with an electrifying new episode that will teach you how to think faster and talk smarter with communication expert, Stanford professor, author, and podcaster, Matt Abrahams. Dan and Matt explore the nuances of effective communication and impromptu speaking. They discuss the importance of mindset, active listening, and structured communication in professional settings. Matt shares practical strategies, such as managing anxiety with academically verified techniques, reframing speaking situations as opportunities, and adopting a growth mindset. They highlight the use of storytelling and structured frameworks like the Problem-Solution-Benefit method and the hero's journey to craft compelling narratives. The episode also addresses cultural communication differences, the significance of audience-centric approaches, and some thoughts on how AI might affect our approach to impromptu speaking. The conversation provides actionable advice for enhancing communication skills across various contexts. This riveting conversation isn't just talk; it's a blueprint for revolutionizing your communication skills across every domain. Listen in and hear… The importance of effective communication and storytelling Managing anxiety and building confidence in speaking Reframing spontaneous speaking situations as opportunities Mindset shifts for successful impromptu speaking Techniques for adopting a growth mindset Improving listening skills through pace, space, and grace The role of structure and focus in effective communication Using frameworks and structures for impactful communication Challenges of communication in different cultural and professional contexts How AI might affect impromptu speaking Structured approaches to pitching ideas Notable Quotes [12:27] - “Most people, up to 85% of people, report being anxious in high-stakes situations.” - Matt Abrahams [22:28] - “When something doesn't go the way you want it to, simply say to yourself, 'Not yet.'” - Matt Abrahams [25:46] - “Getting inside your head is such a big one, and I think if people pick up one thing from this, it's to get out of your own way.” - Dan Nestle Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Matt Abrahams Matt Abrahams | Website Matt Abrahams | LinkedIn Matt Abrahams | YouTube Mentioned Books Think Faster, Talk Smarter by Matt Abrahams Speaking Up Without Freaking Out by Matt Abrahams Timestamped summary of this episode (thanks to Capsho, my AI assistant) 00:00:00 - Introduction and Personal Experience Dan Nestle introduces the podcast and shares his personal experience of using Matt Abrahams' book to improve his communication skills in a workshop. 00:09:20 - The Six-Step Methodology Matt Abrahams explains the six-step methodology for speaking on the spot, focusing on reducing anxiety and striving for connection over perfection. 00:12:51 - Managing Anxiety Matt Abrahams discusses the two-pronged approach to managing anxiety - managing symptoms and managing sources. He shares techniques for symptomatic relief, such as deep belly breathing and purposeful movement. 00:13:37 - Overcoming Anxiety in Public Speaking Matt Abrahams provides tips for overcoming anxiety in public speaking, including purposeful movement and embracing the adrenaline response. He emphasizes the importance of managing anxiety to improve communication effectiveness. 00:13:55 - Overcoming Anxiety and Nervousness Matt shares techniques to reduce anxiety while speaking, including leaning in, holding something cold, and focusing on audience connection. 00:15:23 - Anxiety Management Plan Dan shares his anxiety management plan called PITS, and discusses the importance of finding mindset hacks to overcome challenges and setbacks. 00:17:55 - Seeing Opportunities Matt discusses reframing situations as opportunities rather than threats, and how this mindset shift can benefit communication and collaboration. 00:19:16 - Importance of Listening Matt emphasizes the importance of active listening to understand the bottom line and respond appropriately, highlighting the impact of deep listening on effective communication and insight. 00:25:31 - Mindset and Next Play Dan and Matt discuss the significance of mindset in communication, particularly the "not yet" and "next play" approaches to adopt an opportunistic mindset and avoid rumination. 00:27:46 - The Importance of Listening Deeply Matt Abrahams discusses the impact of not listening deeply and shares a three-step approach to improve listening skills: pace, space, and grace. He emphasizes the need to slow down, create mental space, and give oneself permission to pay attention to not just the words but also the underlying messages. 00:29:52 - The Art of Unspoken Communication Matt highlights the importance of listening for what's unsaid, referencing a hypothetical scenario where the unspoken message was "I just had a bad time in there." He emphasizes the need to pay attention to non-verbal cues and intuition. 00:33:19 - The Power of Structure in Communication Matt explains the significance of structuring messages in a logical way for better understanding. He introduces the concept of problem-solution-benefit and emphasizes the need for concise communication to deliver a clear message. 00:36:01 - The Impact of Personal Mindset on Communication Matt and the host discuss the mindset and personal tendencies that influence communication, such as the tendency to engage in "clock building" by providing unnecessary details. They also touch upon the impact of deference in communication, especially in hierarchical settings. 00:39:13 - The Value of Frameworks in Communication Matt highlights the benefits of using frameworks in communication, comparing it to having a map that guides the direction of the conversation. He shares a personal experience of using structure to deliver impromptu presentations and emphasizes the relief it brings in 00:41:50 - The Power of Table Topics in Communication Matt Abrahams discusses the benefits of table topics in improving impromptu speaking skills, drawing on his experience in Toastmasters. He emphasizes the value of being able to respond effectively to questions and situations. 00:43:45 - Importance of Knowing Your Audience Dan Nestle and Matt Abrahams highlight the significance of knowing one's audience in communication. They stress the need for communicators and marketers to be audience-centric and focused on the needs of their listeners, whether in a formal presentation or informal conversation. 00:46:02 - Practical Applications for Communicators and Marketers Matt Abrahams discusses the practical applications of communication methodologies for marketers and communicators. He emphasizes the importance of various communication skills, including pitching, small talk, and feedback, in influencing and engaging an audience. 00:48:19 - Structuring a Compelling Pitch Matt Abrahams shares a four-sentence structure for crafting a powerful pitch, using the example of pitching a whiteboard. He explains how the structure incorporates elements such as a hook, relevance, concreteness, and demonstrating the broad impact of the idea or product. 00:53:00 - Impacts of AI on Impromptu Speaking Dan Nestle raises the question of whether AI poses a threat to impromptu speaking skills. Matt Abrahams discusses his agnostic yet optimistic view on the potential impact of AI on communication, highlighting both its benefits and concerns. 00:57:00 - Embracing Humanity Matt encourages embracing human communication over potential future technological implants, urging listeners to prioritize improving their communication skills. 00:57:41 - Repetition, Reflection, and Feedback Matt emphasizes the importance of repetition, reflection, and feedback in improving spontaneous communication, highlighting the need for practice, self-assessment, and guidance from others. 00:58:19 - Free Resources Matt directs listeners to his website for free resources and encourages them to check out his book and podcast for further communication improvement. 00:58:56 - Gratitude and Contact Information Dan expresses gratitude to Matt for joining the show and initiating the next phase, while Matt offers to return and wishes Dan luck. They also provide contact information for further engagement. 00:59:21 - Conclusion and Call to Action Dan concludes the episode, inviting listeners to subscribe, share, leave a review, and reach out with guest ideas or interest in appearing on the show.

Meet the New Boss, Same As The Old Boss: Welcome to The Trending Communicator

Play Episode Listen Later Mar 18, 2024 6:02

Discover the surprising transformation of "The Dan Nestle Show" into "The Trending Communicator." Just when you thought you knew what to expect, Dan flips the script, bringing a whole new focus on the power players in PR, communications, and marketing. Get ready to dive deep into the ever-changing world of communications, explore cutting-edge innovations, and unravel the impact of technology on our profession. Join Dan as he uncovers the secrets of information control and the immense responsibility that comes with it. But wait, there's more! Be prepared to meet the movers and shakers who are shaping the future of communications, from AI to neuroscience and beyond. Brace yourself for some mind-blowing insights and captivating discussions. It's a whole new era with "The Trending Communicator." Are you ready to join the conversation? Check back soon for episode one and get ready to be amazed. Like these notes? You can thank Capsho, my AI podcast notes assistant.

ai pr discover trailer brace trending communicator new boss capsho

Antisemitism In Our Time - A Dan Nestle Show Interlude

Play Episode Listen Later Oct 27, 2023 18:17

In this special episode, Dan shares his thoughts on the rapid rise in antisemitism in the weeks after Hamas brutally and barbarically murdered, maimed, raped, and kidnapped innocent Israelis, tourists, and visiting workers in southern Israel on October 7, 2023. These terrorists, on the worst day for Jews since the Holocaust, murdered approximately 1500 innocents, injured thousands more, and took over 200 hostages - including infants, children, elderly, disabled, and ill people from 33 countries. And they recorded all of it. Despite these atrocities and the incontrovertible evidence of the October 7 pogrom, despite the fact that innocents were deliberately attacked and the Hamas terrorists paraded hostages and dead bodies through the streets of Gaza amidst joyful crowds, despite the fact that Israeli babies were beheaded, despite the fact that Hamas openly calls for the elimination of the State of Israel and explicitly calls on its followers to kill Jews wherever they find them...despite all of this, anti-Israel, pro-Hamas, and - yes - antisemitic groups around the world took less than a day to start rallies, protests, marches, and a PR blitz AGAINST Israel and Jews. These despicable groups - a metastatic cancer that has spread around the world - have denied the atrocities and justified the Hamas attacks under any number of abhorrent ideologies. It wasn't long before synagogues were burning, Jewish property defaced and damaged, Jewish businesses vandalized, and violent incidents targeting Jewish people - including children, students, and the elderly - became a daily occurrence. This inhumanity, this evil scourge of antisemitism, has deep roots in academia, religion, culture, and history. It has been the lifeblood of those who have persecuted and oppressed Jews for over two millennia. It has led to expulsions, pogroms, and the Holocaust. It has afflicted 15 million people presently living on Earth with an ever-present anxiety and fear of extermination. And now it is undeniably on the rise again, fueling Jew hatred everywhere. Why, then, is antisemitism ignored and denied? Why is it that our cowardly leaders can't say antisemitism without also invoking Islamophobia and generic hate? Why have CEOs and influencers who were and are so quick to support BLM, Ukraine, the Trans movement, anti-Asian hate, and a multitude of other causes, remained silent? Why have university professors, student groups, and administrators gone completely and utterly mad? You won't find the answers in this episode. But you will find food for thought and a working definition of antisemitism that is a good place to start. Please listen, absorb, and think about how you can fight antisemitism or, at a bare minimum, see it for what it is. *** Featured in this episode: The International Holocaust Remembrance Alliance (IHRA) Working Definition of Antisemitism Special thanks to The Commentary Magazine Podcast's October 23, 2023 episode with Michal Cotler-Wunsh, Israel's special envoy for combatting antisemitism, for inspiring me to do this.

israel earth pr personal state ukraine jewish asian jews ceos trans blm israelis gaza holocaust hamas antisemitism interlude nestle islamophobia dan nestle

114: How Emotion and Intuition are Powerful Career Tools with Sara McElroy

Play Episode Listen Later Sep 29, 2023 84:56

In this episode, Dan sits down with marketer, author, and two-time resigner turned bonafide career transition master Sara J. McElroy. Sara's journey looks a lot like the picture of success: academic achievement followed by a steady rise in marketing and ultimately to a CMO role. But in the midst of the Great Resignation, her battles with overwork, toxic workplaces, health crises, and sexual harassment all led to two resignations, a spiritual awakening, personal empowerment, and a mission to help women find their voices and take charge of their careers. Now, as founder and CEO of Raze to Rise, she's on a mission to “uplift the voices of women from the Great Resignation across diverse walks of life, industries, functions, and career stages” and empower women to “make bold career moves.” She and Dan cover a lot of ground as Sara challenges conventional, “rational” career choices and argues that emotions, intuition, and physiology have a massive role to play in making life-changing decisions. Here's a taste of what you'll learn about through their conversation: How and when to manage your career. Career management is a mindset and an inside job. The most important times in your career before making the leap. Career transitions can be messy and it's necessary … the Messcessary. The life experience that prompted a life change. The unlikely gift of Shingles. Getting off the grid can often be the best thing. Most professionals need more than a weekend to plot their next moves. The critical role sexual harassment played in her life choices. Seeing the connections of random events. Forward-thinking themes that came from the pandemic, especially for women. The value of self-discovery and the role it plays in balancing life. We can have a plan, but until we experience it, we don't know. Missing the senses of when it's time to move on. How to learn and leverage body signals. The danger of internal capitalism. Notable Quotes: “The moments of our careers that are most impactful are the ones that are coming in the in-between, not the big moment of turning in the resignation and walking out the door.” (4:26), Sara. “I just had the idea that if I just follow the playbook, that perfect life playbook where you climb the ladder and chase the fancier titles and fatter paychecks, and everything will work out.” – (9:01), Sara. “I went off to Peru and began reconnecting with the parts of me that weren't just lost over the last couple of years and even childhood.” – (13:01), Sara. “The lather, rinse, repeat of our current lifestyle keeps us really stuck.” – (14:40), Sara. “Valedictorians by in large don't become leaders.” – (19:44), Dan. “Sexual harassment is not a style.” – (25:22), Sara. “I felt like I could not be the only woman who was getting mired in the spin cycle of being burnout, overwhelm, toxic culture.” – (32:20), Sara. “Designing a fulfilling career is an inside job.” (34:27), Sara. “The expression listen to your gut is more than just a metaphor.” – (36:35), Dan. “Our bodies are hardwired for experience of joy and bliss.” – (42:55), Sara. “We are built to move through all of the things we're facing in life through our senses.” – (45:19), Sara. “In a professional world, you're kind of like a brain, floating around in an apparatus that allows you to execute what you need to do.” – (50:40), Sara. “We have been taught to ignore the signs that things are not working for us.” – (51:27), Sara. “Disease is the last attempt to get our attention when we're doing things that are not good for us.”- (51:27), Sara. “We have the ability to feel into what we think is good.” – (54:44), Sara. “It's also important to meditate.” (1:01:08), Sara. “When consequences are larger and bigger and weighs on you, you really need to tune in and listen.” – (1:07:00), Dan. “Sometimes your employer is unable to give you what you need to grow.” – (1:10:00), Dan. About Dan Nestle The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle | Twitter About Sara McElroy Sara McElroy - Instagram Sara McElroy - Linkedin Raze to Rise – Website The key moments in this episode (as generated by my AI buddy, Capsho) are: 00:00:00 - Introduction 00:02:01 - Sarah's Career Journey and the Importance of the In-Between Moments 00:07:52 - Sarah's First Resignation and the Need for a Reset 00:12:47 - The Great Resignation and Finding Resilience 00:15:20 - The Impact of Divorce and Mental Health Issues, 00:18:07 - The Pressure of Being a Valedictorian, 00:22:51 - The Lack of a Life Roadmap, 00:25:26 - Resignation and Self-Reflection, 00:28:45 - The Journey of Personal Growth, 00:30:49 - The Journey Begins, 00:33:27 - The Power of Women's Stories, 00:35:17 - Designing a Fulfilling Career, 00:39:37 - The Unforeseen Path, 00:43:35 - The Role of Physiology, 00:47:29 - The Importance of Sensory Reactions, 00:49:10 - The Impact of Lack of Sensory Information, 00:50:59 - Ignoring Emotional and Physical Signs, 00:53:30 - Recognizing Signals and Taking Action, 00:58:15 - Using Visualization and Body Reactions, 01:02:51 - The Impact of a Job on Relationships, 01:03:30 - Measuring Readiness to Leave a Job, 01:04:58 - Balancing Rationality and Emotion in Career Decisions, 01:06:07 - Expanding and Growing Outside of Work, 01:10:30 - The Individualized Nature of Career Paths, 01:18:36 - The Impact of Self-Objectification and Internalized Capitalism, 01:19:06 - The Historical Origins of Work Culture, 01:20:25 - Challenges for Women in the Business World, 01:21:23 - Overcoming Biases and Empowering Women, 01:23:12 - Keeping an Open Mind and Trusting Yourself Timestamped summary of this episode (also presented as generated by Capsho): 00:00:00 - Introduction to the Dan Nestle Show Dan Nestle introduces the podcast episode and his guest, Sarah McElroy, who is a high-performing chief marketing officer turned CEO and career transition expert. They discuss the importance of managing one's career and the power of the in-between moments in career transitions. 00:02:01 - Sarah's Career Journey and the Importance of the In-Between Moments Sarah McElroy shares her personal career journey, including a difficult divorce, job loss, and health issues. She emphasizes the significance of the in-between moments in one's career and how they can shape the direction and decisions for the future. 00:07:52 - Sarah's First Resignation and the Need for a Reset Sarah talks about her first resignation and how it came after experiencing physical and mental health issues due to overworking. She decided to take a pause and went on a wellness retreat in Peru to reconnect with herself. This reset led her to make significant changes in her career and personal life. 00:12:47 - The Great Resignation and Finding Resilience Sarah discusses the concept of the Great Resignation and how it has impacted many people's career decisions. She emphasizes the importance of finding resilience during challenging times and shares her own experience of quitting her job after being diagnosed with shingles. This decision allowed her to prioritize her well-being and seek a more fulfilling career path. 00:15:20 - The Impact of Divorce and Mental Health Issues, Sara discusses how her divorce, mental health issues, and childhood trauma affected her. She shares her hospitalization and estrangement from her family, leading to feelings of worthlessness and a need to prove her value. 00:18:07 - The Pressure of Being a Valedictorian, Sara and Dan discuss how being valedictorian can create pressure and expectations. They explore the idea that valedictorians often become followers rather than leaders, as they excel at working within a structured system. 00:22:51 - The Lack of a Life Roadmap, Sara and Dan reflect on how the traditional notion of a life roadmap no longer applies in today's ever-changing world. They discuss the challenges faced by recent generations in navigating their careers and finding their paths. 00:25:26 - Resignation and Self-Reflection, Sara shares her experience of resigning from her second job due to sexual harassment and feeling undervalued. She discusses how these experiences pushed her to leave corporate life and become an entrepreneur. She also recognizes her own role in choosing these environments and the need for self-reflection and healing. 00:28:45 - The Journey of Personal Growth, Sara and Dan emphasize the value of personal growth and therapy in understanding oneself and making better choices. They discuss the importance of embracing the past and learning from experiences to shape a fulfilling career and life. 00:30:49 - The Journey Begins, Sara reflects on her decision to leave a terrible job and the inspiration it sparked to help other women facing burnout and toxic cultures. She starts a journalism project called Raised to Rise to capture the stories and wisdom of women experiencing the great resignation. 00:33:27 - The Power of Women's Stories, Sara realizes the universality of women's experiences during the great resignation and decides to turn Raised to Rise into a book. She wants to share the raw, messy, and inspiring stories of women to create a playbook for designing a fulfilling career. 00:35:17 - Designing a Fulfilling Career, Sara believes that designing a fulfilling career is an inside job. Rather than solely relying on external factors like job title and salary, she emphasizes the importance of self-discovery, intuition, and listening to our physiology to find greater fulfillment in our work. 00:39:37 - The Unforeseen Path, Sara shares how her book took an unexpected turn, allowing her to incorporate more of the ups and downs and unexpected twists of her own journey. She believes that embracing the unexpected and staying true to oneself is essential when navigating career transitions. 00:43:35 - The Role of Physiology, Sara explores the role of physiology in decision-making and career choices. She discusses the body's response to emotions and the importance of listening to our gut and heart, which are often overlooked in favor of the rational brain. Our bodies have evolved to seek joy and fulfillment, making 00:47:29 - The Importance of Sensory Reactions, Sarah discusses how sensory reactions play a role in our conversations and decision-making. She mentions that although we may not have all of our senses when communicating virtually, we can still pick up on cues and signals through what we hear and see. 00:49:10 - The Impact of Lack of Sensory Information, Sarah acknowledges that the lack of sensory information in virtual communication may affect our ability to recognize when it's time to make a change. She emphasizes the importance of paying attention to our emotions, body, and intuition to determine if something is not working for us. 00:50:59 - Ignoring Emotional and Physical Signs, Sarah points out that we have been trained to leave our emotions and bodies at the door in the professional world. She believes that ignoring these signs can lead to disease and that we should listen to our emotions, body, and intuition for cues about what is and isn't working for us. 00:53:30 - Recognizing Signals and Taking Action, Sarah shares her personal experiences of feeling a "scary buzz" and a mixture of anxiety and excitement when she knows she needs to take action. She encourages listeners to pay attention to their own body's signals and use them as a guide for making decisions. 00:58:15 - Using Visualization and Body Reactions, Sarah suggests a practice of visualizing oneself in different situations and paying attention to the body's reactions. By connecting visualization to our bodies, we can determine what 01:02:51 - The Impact of a Job on Relationships, Sara reflects on how her job affected her relationships in Australia and acknowledges that some of those relationships may not have been good for her in the first place. 01:03:30 - Measuring Readiness to Leave a Job, Sara discusses her quit readiness quiz, which helps individuals assess their readiness to leave a job. Factors such as stability in other aspects of life, length of dissatisfaction, comfort with uncertainty, and financial stability are considered. 01:04:58 - Balancing Rationality and Emotion in Career Decisions, Sara emphasizes the importance of not acting blindly on emotions when making career decisions. She suggests considering both rational and emotional factors, and taking a balanced approach that includes planning and thoughtful decision-making. 01:06:07 - Expanding and Growing Outside of Work, Dan and Sara discuss the importance of personal growth and expansion, both within and outside of work. They highlight the need to listen to the signals of growth, such as feeling stuck or the desire to stretch and evolve, and finding opportunities to fulfill that growth. 01:10:30 - The Individualized Nature of Career Paths, Sara emphasizes that there is no one-size-fits-all playbook for career decisions. Each person's journey is unique, and it's important to explore different paths and opportunities for growth, even if they may not directly align with one's current career. The focus is on individualized fulfillment and finding joy and meaning in various aspects of life. 01:18:36 - The Impact of Self-Objectification and Internalized Capitalism, The guest discusses the harmful effects of self-objectification and internalized capitalism on individuals. She emphasizes how these societal pressures lead people to believe that their worth is tied to productivity and achieving success in their careers. 01:19:06 - The Historical Origins of Work Culture, The conversation delves into the historical roots of work culture, tracing it back to the Industrial Revolution when humans were seen as resources to be valued based on their economic output. This mindset still persists and influences how we view work and ourselves today. 01:20:25 - Challenges for Women in the Business World, The guest acknowledges that women face additional challenges in the business world, such as being judged based on their marital status and motherhood. Despite progress, biases and stereotypes still persist, making it important to address these issues for future generations. 01:21:23 - Overcoming Biases and Empowering Women, The guest expresses her desire to empower her daughters and future generations of women by challenging societal biases and stereotypes. She metaphorically refers to carrying a "flamethrower" to burn down these biases and create a more equal and equitable society. 01:23:12 - Keeping an Open Mind and Trusting Yourself, The guest encourages listeners to approach unconventional ideas with an open mind, acknowledging that scientific advancements have often debunked previously perceived "mystical" beliefs. She emphasizes the importance of curiosity, self-discovery *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

113: How Communications Brings Purpose to Life with Michael Morris

Play Episode Listen Later Sep 17, 2023 83:07

In this episode, Dan reconnects with a former colleague and marketing communications collaborator, Michael Morris. A world traveler who has spent his career putting purpose at the forefront of everything he does, Michael recently co-founded Denmark-based Engagement Lab, an advisory firm specializing in behavioral insights, brand building, competitive positioning, and strategic communications – and focused exclusively on businesses in the green transition. Dan and Michael dig into the importance of purpose and serendipity in career decisions as they explore Michael's fascinating story. Early in his career, during a stint in Ghana that didn't go according to plan, Michael realized that being a communicator gave him a unique role in bringing purpose to life, not just for himself but for his company and colleagues as well. His later work with World Vision propelled him on a purpose-driven path that continued through his work at MHI Vestas Offshore Wind, helping improve the lives of others through strategic communication. Through their conversation... Discover the road to fulfillment and maximum impact in your career, guided by purpose and authentic communication. Uncover the value hidden in networks and mentorships and how they unlock doors to personal and professional growth. Grasp the transformative power of empathy in fostering genuine relationships, elevating marketing communications to new heights. Understand the game-changing role of energy transition and sustainability in setting new standards for careers and businesses. Delve into the fascinating interplay between AI and the writing landscape, highlighting the tightrope balance between creativity amplification and preservation. Notable Quotes: “It's important for us to recognize poignant moments when they happen.” – (8:21), Michael “Every person that you meet is a whole new door to who knows what else.” – (11:00), Dan “I choose to believe that things happen for a reason because if only because then I'm more aware of when things happen and who I'm meeting with.” – (17:44), Michael “Let's make sure that we're doing our best to have continuity between the internal experience and the external messaging.” - (37:08), Michael “Because of tech, you don't have an internal announcement and an external announcement, you have an announcement.” – (40:40), Michael “Your work is made better by cultivating and integrating your peripheral interests.” – (1:00:07), Michael “AI doesn't care about the truth.” – (1:09:00), Michael About Dan Nestle The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle | Twitter About Michael Morris Engagement Lab - Website Michael Morris - Linkedin The key moments in this episode (as generated by my AI buddy, Capsho) are: 00:00:00 - Introduction, 00:00:19 - The Power of Purpose, 00:04:14 - Michael's Journey, 00:08:30 - Working with Purpose, 00:15:12 - The Heartbreaking Reality in Sub-Saharan Africa, 00:16:50 - Embracing Serendipity and Openness, 00:19:42 - The Power of Storytelling in Communications and Marketing, 00:21:08 - The Superpower of Connecting Dots and Cultivating Empathy, 00:26:15 - Engagement Lab: Facilitating Connection and Empathy, 00:31:22 - Overview of Communication Scope, 00:32:47 - Communication Challenges in the Energy Transition, 00:33:27 - Identifying Needs in the Energy Transition Space, 00:35:05 - Importance of Founding Values and Employee Engagement, 00:36:23 - Internal Communications and External Messaging, 00:47:31 - Dealing with Impatience and Inspiration, 00:48:24 - The Ambivalence of Gen X, 00:49:39 - Embracing a Balanced Approach, 00:51:51 - The Long-Term Nature of the Energy Transition, 00:54:02 - Acknowledging the Benefits of Power, 01:02:54 - Introduction to Barrett Road and its Agile Approach, 01:03:25 - The Impact of AI on Writing and Creativity, 01:05:34 - AI's Potential to Replace Writers and Artists, 01:09:15 - AI's Lack of Commitment to Truth and Connection, 01:13:30 - Embracing AI as a Tool and Making Writing More Efficient, 01:17:13 - The Power of Technology in Graphic Design and Artistry, 01:18:37 - Unleashing Creativity with AI, 01:19:44 - Experience and Career Advantages in the Age of AI, 01:20:31 - Connecting with Michael Morris and Engagement Lab, 01:21:29 - Gratitude and Encouragement Timestamped summary of this episode (also presented as generated by Capsho): 00:00:00 - Introduction, Dan Nestle introduces the podcast and his guest, Michael Morris, a strategic communications professional with a passion for purpose-driven work. 00:00:19 - The Power of Purpose, Dan and Michael discuss how purpose can transform a career and bring fulfillment. They emphasize the importance of recognizing pivotal moments and connecting with instrumental people along the way. 00:04:14 - Michael's Journey, Michael shares his journey from working in Ghana to traveling across Africa with World Vision. He highlights the impact of experiencing adversity and how it shaped his commitment to work with purpose. 00:08:30 - Working with Purpose, Michael and Dan discuss the significance of purpose finding you rather than the other way around. They emphasize the importance of human-to-human connections and being open to opportunities for making a positive impact. 00:15:12 - The Heartbreaking Reality in Sub-Saharan Africa, The guest discusses the heartbreaking stories of children dying from diarrhea in sub-Saharan Africa. He emphasizes the importance of addressing this issue and highlights the work done by World Vision. He also encourages listeners to support organizations like World Vision. 00:16:50 - Embracing Serendipity and Openness, The conversation shifts to the concept of serendipity and the importance of being open to unexpected opportunities. The guest shares his belief that things happen for a reason and encourages listeners to recognize pivotal moments in their lives. This mindset is crucial for success in the creative field and helps in building connections and empathy with others. 00:19:42 - The Power of Storytelling in Communications and Marketing, The guest explains how storytelling plays a vital role in communications and marketing. The goal is to persuade, convince, or change minds by using the power of story and imagery. Being open to connections and embracing serendipity is essential in effectively reaching and engaging with different audiences. 00:21:08 - The Superpower of Connecting Dots and Cultivating Empathy, The guest discusses the superpower of connecting dots that others may not see. This ability to find connections is essential in the creative field and contributes to success. It is driven by empathy, which requires mental energy and the ability to put oneself in someone else's shoes. 00:26:15 - Engagement Lab: Facilitating Connection and Empathy, The guest introduces Engagement Lab and 00:31:22 - Overview of Communication Scope, The guest explains that their communication services are broad but limited to engagements that include upfront research. Their specialization is in the energy transition sector. 00:32:47 - Communication Challenges in the Energy Transition, The guest highlights the communication challenges faced by energy transition companies, such as assuming everyone believes in their mission without considering the need for effective communication and understanding of alternative solutions within the renewables industry. 00:33:27 - Identifying Needs in the Energy Transition Space, The guest emphasizes the tremendous need for effective communication within the energy transition sector, especially for rapidly scaling companies. They discuss the strain on culture, values, and internal communications as businesses grow. 00:35:05 - Importance of Founding Values and Employee Engagement, The conversation explores the significance of founding values and employee engagement in growing firms. Companies need to ensure continuity and alignment between internal culture and external messaging to maintain employee satisfaction and trust. 00:36:23 - Internal Communications and External Messaging, The guest discusses the importance of internal communications and how they influence external messaging. They stress the need for consistency and alignment between the internal experience and the external image portrayed to stakeholders. 00:47:31 - Dealing with Impatience and Inspiration, The conversation explores the dilemma of balancing impatience and inspiration in the face of climate change. It discusses the need for companies, leaders, communicators, and marketers to be inspirational while counteracting people's impatience about the state of the world. 00:48:24 - The Ambivalence of Gen X, The hosts discuss their generation's ambivalence towards various issues but acknowledge the importance of passionate individuals working in renewable and climate change-related industries. They emphasize the need for these individuals to see the bigger picture and the importance of focusing on specific areas and products to effect change. 00:49:39 - Embracing a Balanced Approach, The conversation emphasizes the importance of living with urgency and passion, while also maintaining a pragmatic view of the technology and practicalities involved in the energy transition. They highlight the need to blend the inspiration of environmentalists with the knowledge and understanding of technology experts. 00:51:51 - The Long-Term Nature of the Energy Transition, The hosts discuss the reality that the energy transition is a long-term process rather than an overnight fix. They acknowledge the need for political action to accelerate the transition but emphasize that it requires time, investment, and a willingness to explore and embrace multiple solutions. 00:54:02 - Acknowledging the Benefits of Power, The conversation acknowledges the historical benefits of power and energy in improving people's lives, despite the negative environmental impacts. They highlight the need for a cleaner and 01:02:54 - Introduction to Barrett Road and its Agile Approach, Michael Morris discusses Barrett Road, a family business known for its tight-knit group and agile approach in client engagements. 01:03:25 - The Impact of AI on Writing and Creativity, Michael shares his thoughts on how AI technology, such as Chat GPT, is impacting the writing process. He believes that while AI can enhance writing, the journey of exploration and creativity is what truly makes writing powerful. 01:05:34 - AI's Potential to Replace Writers and Artists, The question of whether AI will replace writers and artists is explored, with different opinions ranging from full replacement to AI being a tool for augmentation. Michael leans towards the idea of humans staying in control of the writing process for a more meaningful connection with the audience. 01:09:15 - AI's Lack of Commitment to Truth and Connection, Michael highlights the importance of truth and empathy in writing and how AI lacks the commitment to these aspects. He emphasizes the human-to-human connection and engagement that good writing brings. 01:13:30 - Embracing AI as a Tool and Making Writing More Efficient, While acknowledging the benefits of AI in enhancing writing skills and accessibility, Michael suggests finding a balance between using AI as a tool and maintaining the journey of research and personal growth that comes with writing. He encourages writers to embrace AI while still staying in control of the process. 01:17:13 - The Power of Technology in Graphic Design and Artistry, The guest expresses his surprise at the quality of work produced by AI tools like Mid Journey and Dolly, despite not having a background in graphic design. He highlights the potential for these technologies in the energy transition and cautions about the need for fact-checking. 01:18:37 - Unleashing Creativity with AI, The guest shares an example of how Chat GPT was used to discuss the carbon credit controversy in Shakespearean style, showcasing the creative possibilities of AI. He emphasizes the importance of humans in competing with AI and hopes that these technologies won't displace people in the value chain. 01:19:44 - Experience and Career Advantages in the Age of AI, The guest acknowledges that his and the host's experience and position in their careers protect them from being displaced by AI. He encourages others to find ways to compete with AI and expresses hope for the future. 01:20:31 - Connecting with Michael Morris and Engagement Lab, The host provides information on how listeners can connect with Michael Morris on LinkedIn and mentions the upcoming launch of the Engagement Lab website. He encourages readers to explore the work of Engagement Lab in the energy transition. 01:21:29 - Gratitude and Encouragement, The guest expresses his gratitude for the conversation and praises the host for incorporating different elements of his life into the podcast. The host reciprocates the appreciation and encourages listeners to subscribe and leave reviews. *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

112: Emotion, Connection, and Trust in Marketing with Aaron Hassen

Play Episode Listen Later Aug 31, 2023 81:09

In this episode, Dan dives deep into some of his favorite topics with seasoned marketing pro, thought leader, podcaster, and fellow denizen of the RISE Community, Aaron Hassen. An Air Force veteran with decades of corporate B2B sales and marketing experience, Aaron is the founder and Chief Marketer of AH Marketing, his consultancy focused on helping B2B clients multiply their annual growth. Never afraid to chase down a new idea or pursue a theory, Aaron's bold stance on current marketing matters has led him to become “the founder's best friend and secret weapon.” As a founder-turned-marketer, he knows what owners and founders need to market their businesses and stay connected to customers. He and Dan explore some of that as they discuss how trust and emotion are absolutely necessary to make the kinds of connections that will shape the current and next generation of business. Listen to their conversation, and you will: Discover the essential role of trust and connection in marketing for strengthening customer relationships. Understand how to utilize personal branding to establish a formidable bond with your target audience. Unearth the potential of communities in fostering trust and creating a solid connection with your customer base. Recognize the impact of face-to-face interaction in building an authentic connection and lasting trust. Learn the significance of aligning your brand values with consumers to reinforce your brand identity and build trust. Notable Quotes: “I learned from sales to listen and to really listen deeply with empathy and understanding.” (10:31), Aaron. “Servant leaders and great entrepreneurs embody the same things.” – (13:17), Aaron. “Sometimes we get behind these closed doors and we start to think selfishly and that's the worst thing you can do in terms of acquiring customers in my view.” - (14:40), Aaron. “Consumers have control of a brand's reputation, and they have access to product information like they never have before.” – (16:55), Aaron. “Personal brands help companies become more than a product or solution.” – (27:16), Aaron. “People do not trust companies the way they used to.” (28:30), Aaron. “Customers are looking for integrity that somebody is going to be consistent and reliable to their values, purpose, and vision.” – (32:03), Aaron. “You've got to go through the process of understanding who you are and what your role and relevance is in the market.” – (33:17), Aaron. “Different people will have different perspectives based on how they're traversing different challenges at their company.” – (42:44), Aaron. On AI. “How do I know this is a real person behind it, how do I know the information isn't false.” – (44:45), Aaron. “People are seeking human beings and they ‘re looking for solutions through trusted sources.” (45:38), Aaron. “Relationships are built on trust and trusted relationships drive referrals.” – (54:31), Aaron. “You can't buy trust.” – (57:16), Dan. About Dan Nestle The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) | Twitter/X About Aaron Hassen Aaron Hassen – Website Aaron Hassen - Linkedin Aaron Hassen – YouTube Aaron Hassen - Twitter/X The key moments in this episode (as generated by my AI buddy, Capsho) are: 00:00:00 - Introduction, 00:02:10 - The Value of Deep Conversations, 00:06:17 - The Emotional Side of B2B Marketing, 00:09:00 - The Journey to Becoming a Marketer, 00:12:32 - Being a Servant Leader in Marketing, 00:17:19 - The Power of Community in Building Brands, 00:18:28 - The Importance of Being Human and Building Trust, 00:20:30 - Personal Branding for All, not Just Entrepreneurs, 00:21:59 - The Success of Personal Branding, 00:28:30 - Building Personal Brands to Go Beyond Products, 00:35:01 - The Importance of Brand Identity, 00:36:07 - The Danger of Losing Focus, 00:38:01 - Trust and Connection in Marketing, 00:40:03 - The Challenge of Writing Frequency, 00:41:48 - Trust and Connection as Megatrends, 00:51:54 - Importance of In-Person Communication, 00:52:47 - Pros and Cons of Different Communication Methods, 00:54:07 - Hotels as Meeting Spaces, 00:55:39 - Trust in Different Communication Channels, 01:02:05 - The Role of AI in Trust, 01:07:40 - The Value and Challenges of Having an Intern, 01:08:03 - Teaching Once and Letting Interns Progress, 01:08:29 - The Benefits of Having Highly Skilled Unpaid Workers, 01:09:02 - Using Freedom to Innovate, 01:09:41 - AI's Origin in Humanity and the Need for Improvement Timestamped summary of this episode, also presented as generated by Capsho: 00:00:00 - Introduction, Dan Nestle introduces the podcast and his guest, Aaron Hassen, who is a marketer and a contributing member of the Rise community. They discuss the importance of community and what makes a good community. 00:02:10 - The Value of Deep Conversations, Dan and Aaron discuss the importance of deep conversations and the value they bring in contrast to short attention spans. They both appreciate the opportunity for meaningful discussions and learning in the podcast format. 00:06:17 - The Emotional Side of B2B Marketing, Aaron shares his experience transitioning from the military to the corporate world and how it shaped his perspective on marketing. He emphasizes the emotional aspect of B2B marketing and the importance of trust, connection, and empathy in building relationships with customers. 00:09:00 - The Journey to Becoming a Marketer, Aaron talks about his path from the military to starting his own business and eventually finding his passion for marketing. He highlights the lessons he learned from sales, such as the importance of listening deeply and understanding the emotional drivers behind purchasing decisions. 00:12:32 - Being a Servant Leader in Marketing, Dan and Aaron discuss the qualities of a good marketer who approaches their role as a servant leader. They emphasize the importance of embodying the brand, leading with a clear vision, inspiring change, and prioritizing the needs of the customer over self-interest. 00:17:19 - The Power of Community in Building Brands, Brands that facilitate communities are effective in connecting with customers and building trust. Live events and personal recommendations from trusted individuals are successful because people want to belong and connect. 00:18:28 - The Importance of Being Human and Building Trust, In an environment where trust is lacking, it is important for brands to be more human, empathetic, and authentic. Personal branding allows marketing to connect with customers in a more personal way and build trust. 00:20:30 - Personal Branding for All, not Just Entrepreneurs, Personal branding should not be limited to solopreneurs and entrepreneurs. Every executive and leader can benefit from developing their personal brand to survive in a changing industry and connect with customers. 00:21:59 - The Success of Personal Branding, Personal branding works when it is based on authenticity, trust, and connecting with the customer's core issues. Building a personal brand that resonates with people can lead to business success. 00:28:30 - Building Personal Brands to Go Beyond Products, Personal brands help companies become more than just a product or a logo. By connecting with people, sharing experiences, and developing emotions, brands can build trust and create a loyal customer base. 00:35:01 - The Importance of Brand Identity, The conversation begins with a discussion about the significance of brand identity and how wrong positioning or a loss of values can lead to the downfall of a brand. The analogy is made that brands are like people and can also experience a loss of direction or values. 00:36:07 - The Danger of Losing Focus, The conversation continues by highlighting the tendency for success to cause complacency and a loss of hunger, leading to a decline in quality. This phenomenon is compared to rock bands that lose their audience after deviating from their original sound and style. 00:38:01 - Trust and Connection in Marketing, The conversation shifts to the importance of trust and connection in marketing. The guest emphasizes the need to build trust and establish genuine connections with customers rather than resorting to aggressive advertising or deception. The concept of personal branding and regular content creation is also discussed. 00:40:03 - The Challenge of Writing Frequency, The host shares his struggle with writing frequency and the guest explains the benefits of regular content creation for developing thoughts and personal brand. The guest emphasizes the importance of learning from marketing experts and staying relevant in the industry. 00:41:48 - Trust and Connection as Megatrends, The guest identifies trust and connection as megatrends in the B2B market. Nonlinear buyer journeys, dark social, and event-led marketing are all driven by the need for trust and connection. The guest highlights the impact of recent global events on the desire for interpersonal 00:51:54 - Importance of In-Person Communication, In-person communication allows for both verbal and nonverbal cues, which are crucial for effective connection and understanding. Sangrim and GTM Partners are hosting road shows to facilitate face-to-face interactions and build relationships. 00:52:47 - Pros and Cons of Different Communication Methods, Different communication methods have their own advantages and disadvantages. While in-person interaction is unparalleled, verbal conversations over the phone can be more focused. Each type of communication serves a purpose and has its place. 00:54:07 - Hotels as Meeting Spaces, With the shift to remote work, companies have closed their offices, leading to a need for temporary meeting spaces. Hotels are investing in meeting spaces to accommodate these needs and capitalize on the demand for in-person collaboration and events. 00:55:39 - Trust in Different Communication Channels, Content marketing has emerged as a highly trusted channel, surprising many. Live events can also be considered a form of content marketing, especially when combined with lead generation mechanisms. Trust is crucial in building relationships and driving referrals. 01:02:05 - The Role of AI in Trust, AI has the potential to automate tasks and improve efficiency. However, human connection and personal branding remain essential. People want to connect with creators on a personal level, share experiences, and feel a sense of empathy, which AI cannot replicate. Differentiating through humanity is key. 01:07:40 - The Value and Challenges of Having an Intern, Interns are a double-edged sword. While they help with grunt work, they also require teaching and supervision. This extra work is worth it because it allows you to educate and start someone off on their career. 01:08:03 - Teaching Once and Letting Interns Progress, The goal is to teach an intern once and then let them move forward and improve on their own. This allows you to focus on what the intern can do next and frees you up to do other work. 01:08:29 - The Benefits of Having Highly Skilled Unpaid Workers, Having an intern who continually improves and becomes highly skilled can be valuable, even if they are unpaid. This allows you to delegate tasks and frees up your time for more important work. 01:09:02 - Using Freedom to Innovate, The freedom that comes from having an intern can allow you to innovate and find new ways to improve your work. It's important to take advantage of this freedom and constantly look for new opportunities. 01:09:41 - AI's Origin in Humanity and the Need for Improvement, The intelligence of AI originates from humans, so it's important to address issues of bias, racism, and how we treat each other. We have the opportunity to improve and use AI to our advantage, but it starts with improving ourselves and our values. *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

111: Leadership Evolved with Ken Jacobs

Play Episode Listen Later Aug 15, 2023 78:35

In this episode, Dan welcomes back legendary communicator, connector, and executive coach to the PR industry, Ken Jacobs, for his second appearance on the show. Back in January 2021, he and Dan talked about leadership and purpose in the agency world. Now, with the pandemic in the rearview, has widespread indecision and inconsistency around remote work, hybrid work, and RTO (Return to Office) changed the nature of leadership and management? Ken and Dan dig into some of the changes we've seen over the past few years and try to find some answers. Ken walks us through the nuances of building a team in a remote setting and why managers still must be able to build and manage teams effectively. Remote working doesn't seem like it's going away anytime soon, even as some organizations push for a return to more traditional work settings. No matter what organizations are doing, though, the past few years have highlighted the importance of connection and connectedness for effective leadership - and we need a new playbook. In this episode, you will be able to: Uncover the ever-progressing dynamics of leadership within the context of the PR industry in a fluctuating global environment. Navigate the ins and outs of remote work and running teams virtually in a post-pandemic world. Find the balance between granting autonomy, instilling trust, and avoiding micromanagement in a team-centric setting. Gain insight into the pivotal role of AI and other groundbreaking technologies in reshaping the PR industry. Appreciate why adopting a learning attitude and making learning a lifetime habit stands as a key cornerstone of successful leadership. Notable Quotes: “I think this whole notion of connecting more and wanting to connect more and wanting more time together is partly due to the lockdown and also, they want to spend time with people who are natural connectors.” – (3:17), Ken “Coaching isn't what we do; it's who we are.” – (5:46), Ken “Make your office a magnet, not a mandate.” – (16:00), Ken “It (remote working for PR) can be done. Can it be done better working together? Probably” – (18:58), Ken “Is the team really a team if they're not together?” – (22:24), Dan “Every time you say it's hard for me or I'm not good at, add the word … now.” – (30:30), Ken “You don't have to be a neuroscientist to use the neuroscience.” – (31:40), Ken “When we say I wonder how that would feel, we actually start to feel it.” – (34:21), Ken “We don't realize it but many people who work for us, our followers, have a vision.” – (36:20), Ken “It feels like the need for certain leadership attributes are on steroids.” – (41:05), Ken “You've got to act in a trustworthy manner no matter the consequences.” – (42:23), Ken “When you look at your past be very mindful to not judge yourself too harshly.” – (46:40), Ken “It's really important that you're nurturing and not micromanaging.” (51:31), Ken “One thing AI cannot do is mimic or replace emotional intelligence and empathy and trust.” – (1:01:13), Dan “This notion of lifetime learning is absolutely critical.” – (1:04:55), Ken About Ken Jacobs Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, leveraging his expertise for over a decade to bolster agency growth, client relations, and staff performance. A recognized coach and consultant, Ken holds PCC credentials from the International Coach Federation and additional accreditations from iPEC, including CPC, ELI Master Practitioner, and CLDS. His rich experience encompasses collaborations with top-tier communications agencies such as Catalyst, Coyne Public Relations, and M Booth, to name a few. Before founding his firm, Jacobs dedicated 25 years to leadership roles in renowned PR agencies, notably spearheading the award-winning "MMC Masters" training program at Marina Maher Communications. Beyond his consulting, Ken shares insights in his "Taking The Lead" column for PRSA's Strategies and Tactics. An alumnus of Syracuse University's S.I. Newhouse School, he's also an honored member of PRSA, and a Senior Counselor to Prosper Group. Ken Jacobs Links Jacobs Consulting and Executive Coaching Ken Jacobs - Twitter Ken Jacobs - Facebook Ken Jacobs – Linkedin Dan Nestle Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle | Twitter The key moments in this episode are: 00:00:00 - Introduction, 00:01:48 - Connecting with Natural Connectors, 00:06:07 - Coaching During the Pandemic, 00:10:12 - Accelerated Change and Returning to the Office, 00:13:32 - In-Person Energy and Coordination, 00:15:56 - The Importance of Making the Office a Magnet, not a Mandate, 00:16:42 - Challenges of Remote Work and Real Estate, 00:18:30 - The Value of In-Person Collaboration, 00:19:51 - Leadership in a Remote Work Environment, 00:25:34 - Expectations Gap and Hiring Talent, 00:33:02 - The Relief of a Fresh Perspective, 00:34:16 - Customizing Leadership Styles, 00:36:11 - Building Trust and Connection, 00:42:58 - The Challenges of Virtual Leadership, 00:50:40 - The Importance of Nurturing Relationships in a Remote Work Environment, 00:53:19 - Setting Clear Expectations and Deadlines, 00:56:25 - Embracing AI and the Importance of Integration, 01:00:50 - Approaching AI with a Growth Mindset, 01:04:51 - The Importance of Lifetime Learning and Staying Relevant, 01:07:29 - Learning About AI, 01:08:12 - The Future of AI, 01:08:59 - Pivotal Person in Life, 01:10:49 - LinkedIn as the Platform of Choice, 01:14:35 - LinkedIn Fails and Harassment Timestamped summary of this episode, courtesy of Capsho: 00:00:00 - Introduction, Dan Nestle introduces the podcast episode and welcomes back Ken Jacobs, a former PR agency executive and leadership expert. They discuss the importance of pivotal moments and the role of people in those moments. 00:01:48 - Connecting with Natural Connectors, Ken Jacobs talks about the desire to connect more with people who are natural connectors and how it transcends age. He emphasizes the importance of helping one another and how the lockdown during the pandemic accelerated the need for connection. 00:06:07 - Coaching During the Pandemic, Ken Jacobs shares his experience as a coach during the pandemic and how he continued coaching even when clients couldn't pay. He highlights the importance of purpose-driven work and how emotional intelligence and empathy helped people thrive during challenging times. 00:10:12 - Accelerated Change and Returning to the Office, The conversation shifts to the accelerated change brought on by the pandemic and the impact on work culture. They discuss the mixed approach of remote and in-office work and the need to reevaluate the purpose of going to the office. Ken emphasizes the importance of using in-person time effectively. 00:13:32 - In-Person Energy and Coordination, Ken and Dan discuss the energy that comes from in-person interactions and the need to find a balance between remote and in-office work. They highlight the importance of coordinating in-person time to brainstorm and collaborate effectively. 00:15:56 - The Importance of Making the Office a Magnet, not a Mandate, Ken Jacobs emphasizes the need for companies to give employees a reason to come back to the office beyond just basic perks like Taco Tuesday. Making the office a place for collaboration and idea generation is crucial, but it must be done in a way that respects individual preferences and safety concerns. 00:16:42 - Challenges of Remote Work and Real Estate, Many companies had to downsize their office spaces during the pandemic due to financial constraints. However, finding the right balance of remote work and in-person collaboration remains a challenge. Different industries and organizations have unique needs and must determine what approach works best for them. 00:18:30 - The Value of In-Person Collaboration, In agencies, where brainstorming and collaboration are vital, being physically present can enhance creativity and energy. While virtual collaboration is possible, the magic often happens when diverse teams come together in person. However, organizations must be mindful of including remote team members to ensure everyone feels connected. 00:19:51 - Leadership in a Remote Work Environment, Great leaders must be empathetic, good listeners, and understand that it is impossible to please everyone. Balancing the needs and preferences of team members who want to work remotely or in the office requires careful consideration. Dialing up empathy and seeking feedback from employees are essential for effective leadership. 00:25:34 - Expectations Gap and Hiring Talent, The expectations gap between agencies and employees spread across different locations has grown 00:33:02 - The Relief of a Fresh Perspective, The conversation explores the feeling of relief and a breath of fresh air that comes with challenging preconceived notions and adopting a learner's mindset in leadership. It emphasizes the importance of self-growth and highlights the motivation that comes from imagining how achieving new perspectives and growth would feel. 00:34:16 - Customizing Leadership Styles, The discussion delves into the significance of customizing leadership styles for each team member. It emphasizes the importance of understanding their values, vision, and learning styles to create alignment and motivation within the team. Taking the time to think about individual team members before interactions can greatly impact their engagement and fulfillment. 00:36:11 - Building Trust and Connection, The conversation emphasizes the need for leaders to build trust and connection with their team members. This involves understanding their values, vision, and role in achieving the group's goals. By creating alignment between the organization's values, the leader's values, and the individual team members' values, leaders can foster a sense of belonging and fulfillment in their team. 00:42:58 - The Challenges of Virtual Leadership, The discussion explores the challenges of building relationships and trust in a virtual work environment. It highlights the need for leaders to demonstrate courage, bravery, and trustworthiness, as well as to act as a source of stability and certainty during uncertain times. The importance of leading with empathy, emotional intelligence, and trust is emphasized, particularly in an unpredictable world. 00:50:40 - The Importance of Nurturing Relationships in a Remote Work Environment, In a remote work environment, leaders need to be proactive in nurturing relationships to prevent complacency and maintain strong bonds within the team. Building trust and rapport is crucial, and leaders should focus on nurturing rather than micromanaging their employees. 00:53:19 - Setting Clear Expectations and Deadlines, Leaders should have open and honest conversations with their team members about assignments, deadlines, and expectations. It is important to establish a contract where both parties agree on what success looks like and communicate any challenges or struggles early on. 00:56:25 - Embracing AI and the Importance of Integration, AI is becoming increasingly important in the PR industry, and leaders should embrace it as a tool to enhance their work rather than fear it. Integration is also crucial, as PR professionals should explore how different channels and platforms can work together to maximize impact. 01:00:50 - Approaching AI with a Growth Mindset, Instead of approaching AI with fear, leaders should have a growth mindset and view it as an opportunity to learn and improve their practice. AI can automate certain tasks, allowing professionals to focus on higher-value work and think of new ways to contribute. 01:04:51 - The Importance of Lifetime Learning and Staying Relevant, Staying relevant in any field requires a commitment to lifetime learning. Professionals should continuously seek to expand their knowledge and skills to adapt to changing technologies and industry trends. Relevance is key to 01:07:29 - Learning About AI, The guest expresses fascination with AI and how it can lead to deep exploration and questioning of what is true. They also express nervousness about being asked about their use of AI in their coaching practice in the future. 01:08:12 - The Future of AI, The guest speculates about the possibility of speaking with an AI-generated simulacrum of the host in the future. They express their love for having conversations like these and the importance of maintaining a learner's mindset. 01:08:59 - Pivotal Person in Life, The host expresses gratitude for the guest being a pivotal person in their life and discusses the importance of maintaining a learner's mindset as they move forward. They provide information on how to find the guest on LinkedIn and their website. 01:10:49 - LinkedIn as the Platform of Choice, The guest discusses their decreased activity on Twitter and their preference for LinkedIn as a platform for professionals to connect. They also mention the annoyance of receiving LinkedIn messages from non-certified coaches. 01:14:35 - LinkedIn Fails and Harassment, The host and guest discuss the humor in sharing LinkedIn fails and their experiences with fake profiles and spam messages. They acknowledge the entertainment value but also express frustration with the harassment. *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

110: What Translators can Teach Us about AI and Tech with Bill Lafferty

Play Episode Listen Later Jul 28, 2023 74:02

In this episode, Dan welcomes translation and localization expert Bill Lafferty, the founder of Loc Navigator, a resource-rich newsletter that helps readers understand translation and localization as drivers of business growth. An accomplished Japanese-to-English legal translator, enterprise localization project leader, and localization technology consultant, Bill has lived at the intersection of technology and translation for nearly three decades. And full disclosure: he's been one of Dan's best friends for over 25 years, so he knows…quite a lot about the host of the show. He and Dan reminisce a bit and then dig into the evolution of translation and localization and the proliferation of technology in the field. Perhaps more than any other profession, translators have had to deal with ever-improving AI tools, and adaptation and skill enhancement have been par for the course. Now, with ChatGPT and LLMs performing better translations than any previous disruptive development, will translators survive? Find out as Bill and Dan uncover some of the misconceptions about where AI is taking the translation profession - and by extension, other language-intensive jobs. In this episode: Delve into the crucial role localization has in enhancing global business performance. Understand the influence human proficiency has on the nuance-rich translation industry. Scrutinize the landscape of the translation field in the new age of AI and machine translation. Ascertain the advantages and pitfalls of forging a career path in translation and localization. Embrace the importance of fostering continuous learning in the dynamic tech-driven world. Listen in and hear… All about the world of translation The concept of localization of languages Perceptions about Google Translate Human-oriented tasks in translation What makes Bill so interested in language translation The beauty of the Japanese language The intersection of software and local translation Legal translation and the room for growth Where machine translation fails ChatGPT and how it is impacting translation Neuro-machine translations, usages, and limitations On-the-fly speech translation and pixelation The difference between localization and translation Understanding taxonomy and how it plays within your business The Block Chain and opportunities it brings How AI helps increase the capacity and quality of communications Notable Quotes: “A lot of language learning comes from an openness to rhythm and sound.” – (12:49), Bill “There's different levels to feeling accomplished when speaking a second language.” – (17:11), Bill “It was more important for me at the right age to make this really big career change into something different because I felt life would be a little less heavy.” – (20:07), Bill “Savvy, freelance translators are learning to use these technologies and harness them and use them as accelerators.” – (30:28), Bill “Low level jobs that would've been steps along the way are not exactly necessary anymore.” – (33:58), Dan “The amount of words being created everyday is just incredible.” – (35:58), Bill “New tools require new operators.” – (36:28), Dan “Localization is one of the key drivers for global growth for any business.” – (51:03), Bill “Translation is an industry that has always been shaped by infusions of technology.” – (57:23), Bill “Making something less complex is a huge value-add in this economy right now.” – (1:00:18), Bill “The better you can be at helping your customers or stakeholders to escape complexity, the more they're going to thank you.” – (1:00:32), Bill “In my opinion ChatGPT promotes better mental health.” – (1:02:26), Bill “For freelance translators, don't let all this noise about technology be something that is going to derail your career. Do what you love.” – (1:12:33), Bill Dan Nestle Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) | Twitter Bill Lafferty Links Loc Navigator Bill Lafferty - Twitter Bill Lafferty – Linkedin Timestamped summary of this episode, courtesy of Capsho: 00:00:00 - Introduction, Dan introduces the podcast and his guest, Bill Lafferty, who has a long career in translation and localization. They discuss the importance of translation in today's global economy. 00:02:37 - The Perception of Translation, Dan and Bill talk about the misconception that translation is a commoditized service and the challenge of overcoming this perception. They highlight the need for human-oriented tasks in translation and the importance of delivering translations that feel natural to the target audience. 00:06:09 - The Commoditization of Translation, Bill discusses the commoditization of the translation industry and the long tail of language service providers. He emphasizes the importance of understanding clients' goals and finding solutions that fit their budget. 00:07:52 - AI and Translation, Dan and Bill touch on the advancements in AI and its impact on the translation industry. They discuss the complexities of translating multiple languages and character sets, and how translation has been grappling with these challenges for a long time. 00:11:02 - Bill's Journey in Translation, Bill shares his journey in translation, from studying Japanese in college to being enchanted by the language. He discusses his experience as a legal translator and the rewards of learning to read Japanese at a high level. 00:15:13 - The Meticulousness of Translation, The guest discusses the meticulous nature of translation, where one stroke or change in a character can completely change the meaning. They also highlight the challenge of finding the opposite meaning from the same character given a different conjugation. 00:15:50 - Curiosity and Connection, The guest emphasizes the importance of curiosity and an innate sense of curiosity in learning a second language. They also express the desire to reach out and connect with others through language. 00:16:26 - Shades of Meaning in Japanese, The guest compares languages like Japanese and Chinese to Romance languages, highlighting the complexity and multiple shades of meaning in characters. They discuss the challenge of translating legal contracts and documents from English to Japanese. 00:18:20 - Missing the Social Dynamic, The guest shares their reason for stopping their translation career, expressing a desire for more socialization and connection with people. They enjoy talking and developing relationships, which led them to their current role in sales and client development. 00:19:47 - The Desire for Hands-On Translation, The guest expresses a desire to return to translation and be hands-on, as they enjoy diving in and being tactile. They mention the possibility of translating short stories or engaging in more creative translation in the future. 00:30:57 - Impact of Technology on Solopreneurs and Small Business Owners, Technology advancements like Chat GPT can disrupt industries, potentially putting solopreneurs and small business owners out of business or forcing them onto new career paths. 00:32:21 - Disruption in the Creative World, The creative world, including industries like copywriting, marketing consulting, and translation, is experiencing disruption as technology continues to advance. Jobs that were once necessary may become obsolete as AI tools like Chat GPT become more sophisticated. 00:34:15 - The Role of Supervised Learning and Machine Translation, In machine translation, there is a distinction between supervised learning and unsupervised learning. While Chat GPT goes through a filtration process, unsupervised machine translation can still be improved with technology advancements like neural machine translation. 00:35:33 - Balancing Machine Translation and Human Translation, When expanding into new markets, companies must consider the balance between using machine translation and human translation. While machine translation may be budget-friendly, it's important to ensure that the first impression of a product or brand is accurate and well-translated. 00:38:43 - New Skills and Opportunities, The introduction of AI tools like Chat GPT creates new opportunities for those who possess skills in manipulating and guiding these tools. Curiosity and a command of language are valuable assets in utilizing AI for oneself or clients. 00:46:38 - The Potential of Machine Translation, The guest discusses the potential of machine translation, mentioning the possibility of real-time translation and the ability to overlay mouth movements in different languages. However, he notes that the marriage of technology and translation is still not fully developed. 00:47:56 - The Advancements in Machine Translation, The guest acknowledges that developments in machine translation are already happening, citing examples such as instant translation on LinkedIn. He emphasizes that while machine translation has improved, it still comes with certain limitations and caveats. 00:49:49 - Localization vs. Translation, The host and guest discuss localization, highlighting its importance in global business growth. They explain that localization goes beyond translation as it involves adapting content to different languages, cultures, and markets. They note that localization should be considered early on in the development process. 00:51:18 - Historical Challenges in Localization, The guest explains that the historical paradigm of starting in a single market and expanding later has led to localization being an afterthought for many businesses. However, he mentions that forward-thinking companies are now incorporating localization into their product development from the beginning. 00:56:21 - The Future of Localization, The guest sees a positive future for localization, as technology continues to advance and automation becomes more desired. However, he highlights the need for strategic consulting and human involvement to ensure accurate and effective localization. The challenges ahead include keeping up with evolving technology and untangling the complexities of AI in localization workflows. 01:02:41 - Promoting Better Mental Health, The conversation starts with both Dan and Bill sharing their experiences of unhappiness in various positions throughout their careers. They discuss how using Chat GPT has helped them explore new ideas and perspectives, leading to a sense of fulfillment and better mental health. 01:03:26 - Empowering Website Development, Bill shares a specific example of how Chat GPT helped him enhance his website, Loknavigator.com. He explains how he was able to program interactive tiles and generate personalized suggestions based on user inputs. This experience opened his mind to new possibilities and boosted his confidence in web development. 01:04:51 - Chat GPT for Code Generation, The conversation highlights the effectiveness of Chat GPT in generating code snippets. Bill mentions that he used Chat GPT to find the snippets of code he needed to improve his website's functionality. They discuss the power of AI in code generation and its potential for improving workflow efficiency. 01:06:11 - Mindset Shifts and Pivoting, Dan and Bill discuss how using Chat GPT has helped them shift their mindsets and approach tasks and projects from new perspectives. They also mention the importance of having someone to bounce ideas off and validate their thinking. Chat GPT serves as a helpful tool in moments of panic or uncertainty. 01:09:12 - Overcoming Learning Hurdles, The conversation emphasizes how Chat GPT accelerates the learning process and helps overcome learning hurdles. Bill shares his personal accomplishment in using Chat GPT. *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

109: Find the Rocket Fuel for Your Career with Loren Greiff

Play Episode Listen Later Jul 17, 2023 75:35

In this episode, Dan connects with career strategist, ex-recruiter, host of the Career Blast in a Half podcast, and President of Portfoliorocket.com, Loren Greiff. A career trailblazer in her own right who rose to the highest levels of ad agency leadership before embarking on a second career in recruiting and career management, Loren experienced the recruiting world from all angles - and concluded that the current model is fundamentally broken, somewhat inhuman, and rigged against job seekers. To fix it, she founded Portfolio Rocket - a career curriculum that uses a radical approach to helping professionals level up their careers and discover how to uncover the hidden job market. She and Dan dig deep into the challenges facing job seekers; the almost criminal lack of career education and the resulting reactive, shallow approach to career management; the importance of mindset and of exploring your “why;” and much more. There's something in this episode for anyone who has ever had to manage their career (which means pretty much everyone). Listen in and hear… Fatal flaws that today's recruiters are making and how to overcome them. The potentially dangerous impact of living an unfulfilled professional life. The professional lightbulb moment that sparked something in Loren. Where the recruiting industry gets it all wrong and how you can get it right. Why job searching is actually a life skill. The importance of embracing the gift of desperation. Why job seekers don't have to start their search from scratch. The trickle-down impact of an executive departure. The debilitating concept of “Landline Thinking.” The length of time your resume warrants and how to overcome it. Why your resume is only a piece of your job-seeking arsenal. The new, revolutionary mindset that every job seeker must have. Problem-solving and alignment with the needs of potential employers. Understanding your professional why. The Coffee Strategy and the Essence of the Hidden Job Market. Notable Quotes: “I'm very much the challenger, I'm very much the person that's seeking to find the information, I also can be the informant.” – (6:20) - Loren “Our careers, they don't live in some compartment. They run alongside you as your partner in your professional life.” – (8:47) - Loren “Career management should be a skill set.” (26:22) - Dan “Robots might take your job, so now is a great time to start thinking about the skill set you need to manage your career.” – (33:50) – Dan “Please stop asking yourself, ‘what do I want to do next?' and replace it with ‘what problems do I love to solve?'” – (38:27) – Loren “Networking is always about the quality.” – (55:58) – Loren “What keeps me up at night is the unbelievable roadblocks that come in so many mental formats.” – (1:10:22) - Loren Loren Greiff's Links Loren Greiff – Linkedin Portfolio Rocket Career Blast in a Half Podcast Dan Nestle's Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) | Twitter Key episode highlights (courtesy of Capsho): 00:00:00 - Introduction to the Dan Nestle Show, 00:03:02 - The Power of Genuine Connections, 00:05:58 - Loren Greiff's Journey, 00:09:30 - The Disconnection Between Job and Personal Life, 00:13:57 - Finding Success in Recruiting, 00:16:08 - Making a Career Change, 00:19:04 - A Crisis of Integrity, 00:21:04 - The Challenges of Recruitment, 00:23:25 - The Sad Reality of the System, 00:28:12 - Embracing Change, 00:33:35 - Rapid Technological Changes and Career Implications, 00:35:16 - The Problem with Landline Thinking, 00:38:00 - Shifting Mindset and Identifying Problems, 00:40:51 - Reconnecting with Purpose, 00:46:32 - Niche and Career Management, 00:49:52 - Optimizing Your LinkedIn Profile, 00:51:59 - Building a Pipeline of Networking Conversations, 00:52:58 - Treating Your Career Like Your Health, 00:54:32 - Quality Networking vs. Superficial Connections, 01:00:38 - The Hidden Job Market & Creating Opportunities, 01:07:17 - Lively and Spicy Conversation, 01:08:13 - Embracing Change in Your Career, 01:09:31 - Balancing Curiosity and Focus, 01:10:31 - Roadblocks to Career Success, 01:13:26 - Portfolio Rocket and Career Management Timestamped summary of this episode (courtesy of Capsho): 00:00:00 - Introduction to the Dan Nestle Show, Dan Nestle introduces the podcast and his guest, Loren Greiff. He highlights the importance of finding meaningful opportunities in the world of work and teases the unique approach Loren has taken to help executives and senior leaders discover hidden job opportunities. 00:03:02 - The Power of Genuine Connections, Dan and Loren discuss the narrow approach people often take when it comes to career and job searches. They emphasize the importance of making genuine connections and tapping into the secret job market to find careers that truly light people up. 00:05:58 - Loren Greiff's Journey, Loren shares her journey from being a marketer in New York City to transitioning to a client-side role in Chicago. She talks about the challenges she faced and how she eventually found her calling in recruiting. Her experience with anxiety and burnout led her to a path of helping others navigate their careers. 00:09:30 - The Disconnection Between Job and Personal Life, Loren reflects on her experience working in financial services and the disconnect she felt between her job and personal life. She emphasizes the importance of aligning career choices with personal priorities and needs. 00:13:57 - Finding Success in Recruiting, Loren discusses her transition into the recruiting field and how she excelled in sourcing and understanding the needs of creative professionals. She shares her passion for reading through job descriptions and helping companies find the right candidates. 00:16:08 - Making a Career Change, The guest describes her decision to leave her high-level role in finance and pursue a career in recruitment without much deliberation. She felt a level of certainty and alignment in her decision and enjoyed the work for a long time. 00:19:04 - A Crisis of Integrity, The guest shares her realization that she was out of integrity with the recruitment industry. She didn't feel morally or ethically at peace with the way the system worked, especially when it came to the overflow of candidates who didn't get the job. 00:21:04 - The Challenges of Recruitment, The guest discusses the challenges of being a recruiter, particularly the pressure to find the right candidates for clients and the lack of support for candidates who don't get the job. She expresses her concern about not having a solution for these candidates and not wanting to breed dependency on her. 00:23:25 - The Sad Reality of the System, The guest and the host share their frustrations with the recruitment system, where candidates who can't get a job through the system are often overlooked and not given another chance. They highlight the importance of teaching people the skills needed for a successful job search. 00:28:12 - Embracing Change, The guest reflects on her decision to leave the industry and emphasizes the importance of reaching a point where you understand that no one else will save you or change the situation for you. She encourages listeners to embrace the gift of desperation and take control of their own careers 00:33:35 - Rapid Technological Changes and Career Implications, The guest discusses how rapid technological changes, like the development of Chat GPT, can disrupt careers at all levels. She emphasizes the need to adapt and acquire skills that are either robot-proof or enable individuals to work alongside robots. 00:35:16 - The Problem with Landline Thinking, The guest introduces the concept of "landline thinking" and compares it to using a landline phone in today's mobile and connected world. She highlights how traditional approaches to job searching, like relying solely on resumes, may no longer be effective. 00:38:00 - Shifting Mindset and Identifying Problems, The guest advises against asking oneself, "What do I want to do next?" and encourages focusing on the problems one loves to solve instead. By identifying their contribution and impact, individuals can align their skills and interests with organizations that need their problem-solving abilities. 00:40:51 - Reconnecting with Purpose, Loren emphasizes the importance of reconnecting with one's why and using a simple formula: contribution + impact. She suggests revisiting one's purpose every six months to ensure it still aligns with personal values and passions. 00:46:32 - Niche and Career Management, The guest discusses the concept of finding a niche in one's career and how it relates to career management. She highlights the importance of identifying a target audience and catering to their specific needs and desires, especially for individuals looking to make a significant career change. 00:49:52 - Optimizing Your LinkedIn Profile, Loren discusses the importance of using LinkedIn as a landing page that converts and drives activity. She emphasizes the need to network and move online connections offline, sharing her "coffee strategy" of scheduling two networking calls per day, resulting in 40 connections each month. 00:51:59 - Building a Pipeline of Networking Conversations, Loren explains how consistent networking leads to a pipeline of conversations, highlighting that one out of every 15 referrals lands a job. She emphasizes the importance of quality over quantity and recommends coming prepared with three referrals for each networking call. 00:52:58 - Treating Your Career Like Your Health, Loren compares treating one's career to maintaining good health, emphasizing the need for consistency and taking proactive steps. She highlights the importance of networking even when not actively job searching, and encourages reaching out to old contacts and making genuine connections. 00:54:32 - Quality Networking vs. Superficial Connections, Loren discusses the difference between simply connecting with people on LinkedIn and building genuine connections. She emphasizes the need to invest time and effort in getting to know individuals before asking for favors or opportunities. 01:00:38 - The Hidden Job Market & Creating Opportunities, Loren explains that the hidden job market extends beyond unposted positions and includes creating or augmenting roles. She emphasizes the value of understanding a company's needs and offering unique solutions. She also highlights the importance of making relevant and genuine requests when reaching out to potential connections on LinkedIn. 01:07:17 - Lively and Spicy Conversation, The conversation on the podcast is described as lively and spicy. Swearing is allowed to keep listeners engaged. The focus is on debunking faulty beliefs and staying up to date with the ever-changing landscape. 01:08:13 - Embracing Change in Your Career, Mark Herschberg's "career toolkit" concept is mentioned, highlighting the importance of embracing change and being a futurist in one's career. Reading and staying informed are emphasized as ways to explore new opportunities and expand one's skill set. 01:09:31 - Balancing Curiosity and Focus, The speaker discusses the risk of being distracted by bright shiny objects and emphasizes the need to find a balance between exploring new interests and staying focused on one's current job. Personal experience and curiosity play a role in shaping one's career path. 01:10:31 - Roadblocks to Career Success, The main challenge mentioned is the roadblocks that hinder career progress, such as fear, imposter syndrome, and other mental barriers. Overcoming these obstacles requires transparency, support from others, and a flexible learning mindset. 01:13:26 - Portfolio Rocket and Career Management, The guest, Loren Greiff, introduces Portfolio Rocket as a solution for career management and highlights its focus on building a supportive community. The importance of mindset and owning one's career management is emphasized. *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

108: Breaking the Communications Career Template with David Albritton

Play Episode Listen Later Jun 30, 2023 91:33

In this episode, Dan connects with retired Navy officer, legendary communicator, speaker, leadership strategist, and coach David Albritton. The founder and CEO of Nineteen88 Strategies, David cut his PR and communications chops at the Pentagon and followed a career track that led to his role as Chief Communications Officer at Exelis. That would have been the career-high mark for most communicators, but not for David. From the pinnacle of the comms world, he made that rare, perhaps unique, jump to running an entire enterprise, ultimately becoming the President of General Motors Defense. Through it all, he saw the value of coaching and mentoring in his life and decided to dedicate his third - and current - career to helping others realize the same. How did he (and how does he) do it? How do you make the journey from being the PR guy to running a multi-billion-dollar business? Maybe it's how he fostered a learning mindset. Perhaps it's how he recognized when it's important to embrace change. Or it could be that a "Learn-or-Die" mantra is a prerequisite for success. He and Dan explore these and many more lessons from David's career to find some answers. Listen in and learn … Why communications professionals need to develop business acumen The dynamic nature of communications professionals' role and the significance of continuous learning and growth. The value of mentorship from a personal and professional perspective. The difference between a small “m” mentor and a large “M” mentor. How the universe recognizes your mentoring efforts and will reward you accordingly. The role of your worst day and how it can be used to push you forward. The importance of respecting the expertise of others. The Hole in Your Swing Philosophy and why it's important to address it. Why leaders understand the value of surrounding themselves with smart people. That sometimes people can see the leader in you before you can see the leader in yourself. Coaching is a safe place and there is a difference between coaching and mentoring. The game-changing aspects of coaching on a personal and corporate level. Some of the amazing resources David used to fuel his growth including, “Business Acumen for Strategic Communicators” by Ron Culp and Matthew W. Ragas. Notable Quotes: “There have been so many people who have mentored me and didn't even know it.” (4:56) – David “I'm truly one that believes you can get through this life journey alone.” – (5:43) – David “Believing in others and their ability to help you and your ability to help them is what makes us human.” – (7:30) “There's a whole lot of goodness in this country that we don't get to see through the media all the time.” (10:06) – David “What is the story of David Albritton?” – (12:55) – Dan “You can't be a good leader until you've learned how to be a good follower.” – (14:33) – David “A soldier is trained to carry a rifle to fight wars and all those types of things. They're not trained to move a family with a baby that needs diapers and blankets.” – (34:14) – David “I never believed that by myself I was smart enough to do anything.” – (39:48) – David “PR isn't an exact science.” – (40:23) – David “I realized that I couldn't just be a communications person. I had to become more of a business partner.” – (40:54) – David “Just because you have title does not mean you know.” – (44:24) – David “Communications gives us (communicators) license to try and learn everything.” (47:31) -Dan “Then I had a huge left hook thrown at me that knocked me on my butt.” – (56:00) – David “I realized that if I could become a coach and get paid to be a coach, I never have to retire.” – (1:00:22) – David “We all deal with change differently.” – (1:03:40) – David “The job of a coach is to look into your future.” – (1:08:22) – David “It's not so much about who you know but who knows you.” (1:13:07) – David “Go into every situation as prepared as you can be.” (1:14:22) – David “Ask smart questions to people when you don't know things.” – (1:18:32) – David “You have to be known because you are contributing.” – (1:20:27) – Dan “People will stay with you if they feel like they have the opportunity to grow.” – (1:26:39) -David About David J. Albritton, ACC David Albritton, Founder and CEO of Nineteen88 Strategies, is an accomplished ICF-certified executive coach and business leader with over 30 years of diverse leadership experience spanning corporate, nonprofit, and military sectors. From his unique transition as a Chief Communications Officer to a business division chief executive of a Fortune 25 company, to his current role on the board of NASDAQ-listed Embecta Corp., Albritton exemplifies career versatility. His extensive roles, including President at General Motors Defense and VP Communications roles at Amazon Web Services, Exelis, ITT Defense, and United Way of America, reflect his expertise. As a seasoned executive coach, Albritton employs a holistic and authentic coaching framework to empower high-performing executives. His passion lies in enhancing leadership presence, personal branding, and emotional intelligence among others. He is also a Service-Disabled Veteran with degrees from the U.S. Naval Academy, Naval Postgraduate School, and executive education from top universities including Harvard, Stanford, and Wharton. Nineteen88 Strategies David Albritton | Linkedin David Albritton - Instagram David Albritton - Twitter Four Forces Executive Group Dan Nestle Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle on Twitter Timestamped Summary Introduction to today's guest. 0:00 David's introduction. 1:49 Putting positivity out into the universe. 6:22 How did you get to the mindset you have? 11:49 The mindset of a public relations professional. 17:57 Learning to be a media communicator. 25:09 Rising through the ranks of the military. 29:38 Dealing with the perceptions of the military. 37:22 The common theme of leaders who are not the smartest. 44:48 Becoming a CCO at Exelis. 48:52 The importance of having the right talent. 53:09 Understanding your why and your purpose. 57:40 Being directive as a mentor. 1:02:06 Coaching is about helping people. 1:07:04 The importance of being prepared for every meeting. 1:11:49 The crux of it all. 1:18:56 David's advice for leaders. 1:23:48 David's work with veterans and charitable orgs. 1:27:52 *Notes were created by humans, with some help from Capsho and Otter.ai.

107: High-Velocity Digital Marketing with Steve Kahan

Play Episode Listen Later Jun 16, 2023 77:15

In this episode, Dan connects with Wall Street Journal bestselling author Steven Mark Kahan to discuss his latest book, High-Velocity Digital Marketing. An all-around digital marketing legend, during his career as CMO of several Silicon Valley startups, Steve helped engineer seven successful exits that generated an astounding $5 billion in shareholder value. He and Dan talk about how he managed to make it all happen - and it turns out, it's all about having the right plan. Of course, the right plan is very, very thorough. Luckily, Steve (and his book) deliver exactly that. Over the course of their discussion, Dan and Steve take a deep dive into the elements of marketing, the importance of content, and just how critical it is to identify your audience correctly and speak to them in a way that resonates. Listen in and... Discover powerful digital marketing techniques to skyrocket your online presence. Uncover the significance of grasping buyer personas for targeted campaigns. Explore the crucial role of consistent content creation in engaging customers. Learn the importance of data-driven marketing and evaluating success. Gain insights on choosing the best partners and agencies to boost your marketing efforts. Notable Quotes: “I found that the traditional path from school to climbing the corporate ladder at least for me, could not only be high-risk for my career, it could almost feel like a death trap.” – (2:59) - Steve “I asked myself a really important question and that question was, how can I earn a great living doing what I love?” – (4:14) – Steve “I've learned how to spot a startup that has a good chance for success versus one that doesn't.” – (6:47) – Steve ”I'm never concerned when I see that there's big competition in the market. I'm always concerned when I see that there's next to no competition in the market.” – (9:26) – Steve “You want to go to work everyday with a passion for the products the company creates as well as your role in creating it.” – (9:56) – Steve “I wouldn't want to take a job if I didn't align with the values of the company.” – (11:33) – Dan “You don't often lose business to a competitor as much as you lose it to the status quo.” – (25:33) - Steve “Never assume that the benefits a customer expresses, equates to impact.” – (31:28) – Steve “So many organizations don't train their sales or their partners on every single piece of content that they have.” - (42:54) – Steve “You need to turn your website into a lead magnet.” – (54:40) – Steve “If you get that content right and that is a big chunk of the battle.” – (1:11:00) – Steve Key Moments: 00:00:00 - Introduction, 00:05:05 - Choosing a Startup, 00:12:33 - Importance of Stock Options, 00:17:23 - Digital Marketing Strategies, 00:28:50 - Importance of Agility, 00:15:57 - Lessons from a Failed Startup, 00:18:05 - Evaluating Startup Concepts, 00:22:30 - Understanding the Customer, 00:25:43 - Building Strong Value Propositions, 00:29:24 - Understanding Benefits vs. Impacts, 00:33:22 - Cybersecurity and Content Creation, 00:35:55 - Sincerity and Content Value, 00:45:03 - Content Stories and Sales Velocity, 00:48:12 - Managing Multifunctional Disarray, 00:51:37 - Importance of Metrics, 00:52:09 - The Martech Stack and Metrics, 00:54:08 - Practical Tips for Improving Lead Conversion Rates, 00:57:53 - The Importance of SEO and Google, 01:04:24 - Agency Selection and Scoring, 01:08:38 - Building Great Content, 01:10:56 - The Importance of Getting Content Right, 01:11:29 - The Future of Marketing, 01:14:16 - Recommendation for High-Velocity Digital Marketing, About Steve Kahan Bestselling author Steven Mark Kahan has a formidable track record, successfully navigating seven startups to acquisition or IPO, amassing a total value exceeding $5 billion. A powerhouse in the world of startups, Steve is revered for his innovative digital marketing strategies that resulted in rapid revenue growth, market expansion, and robust returns for shareholders. In his most recent stint as CMO and Chief of Staff at Thycotic (now Delinea), he propelled the company to a remarkable $1.4B exit. His impact extends to other ventures like KnowledgeWare, PentaSafe, Postini, Quest Software, and The Planet. A past board member of Target Hunger, Steve channels his passion into philanthropic pursuits. Steven Mark Kahan on LinkedIn Steve Kahan on Instagram Steve Kahan on Facebook Learn all about High-Velocity Digital Marketing - Be a Startup Superstar High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time on Amazon.com Dan Nestle Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter Timestamped summary of this episode (Generated by Capsho - and presented here unedited) 00:00:00 - Introduction, Dan Nestle welcomes Steve Kahan, former CMO of cybersecurity firm, Thycotic and author of "High Velocity Digital Marketing" to discuss his journey in the startup world and important factors to consider before choosing a startup. 00:05:05 - Choosing a Startup, Kahan shares four important attributes to look for when choosing a startup: quality people who share your values, a concept that fills a big market need, a great product you can get behind, and the startup being well-funded. 00:12:33 - Importance of Stock Options, Kahan explains how stock options can be a game-changer for those looking to separate themselves financially. Working for a successful startup and seeing the value of those stock options grow can lead to significant financial gain. 00:17:23 - Digital Marketing Strategies, Kahan discusses the importance of digital marketing strategies in building a successful startup, noting that they can be a cost-effective way to reach a large target audience. He breaks down some key strategies outlined in his book, "High Velocity Digital Marketing." 00:28:50 - Importance of Agility, Kahan emphasizes the importance of agility in the startup world, noting that companies need to be able to pivot quickly and adapt to changing circumstances. He cites examples from his own experience helping startups navigate unexpected challenges. 00:15:57 - Lessons from a Failed Startup, Steve shares his experience working for a startup in Japan that lacked differentiation in the market and eventually failed. He discusses the importance of identifying a unique product and positioning it effectively to stand out from competitors. 00:18:05 - Evaluating Startup Concepts, Steve and Dan discuss evaluating startup concepts and identifying a must-solve problem for a specific audience. Steve shares his experience at Psychotic, where understanding the customer and crafting value propositions based on their needs led to significant growth and success. 00:22:30 - Understanding the Customer, Steve emphasizes the importance of understanding the full context of the ideal target buyer's world and paying attention to their specific language. He shares his process of asking questions to customers and crafting value propositions that address the benefits and impacts that buyers want to make on their company. 00:25:43 - Building Strong Value Propositions, Steve discusses the mistake many organizations make in building value propositions that align well with what they do, rather than what the seller cares about. He emphasizes the importance of crafting value propositions based on a full understanding of customers that address their specific needs and challenges. 00:29:24 - Understanding Benefits vs. Impacts, Steve differentiates between benefits and impacts, with impacts being closer to the meaning that customers want to achieve in their lives. He emphasizes the importance of addressing both benefits and impacts in crafting value propositions that resonate with customers. 00:33:22 - Cybersecurity and Content Creation, Steve Kahan discusses how weak or stolen privileged passwords are responsible for 80% of cyberattacks, and how his company created content stories to educate and provide value to their customers. He emphasizes the importance of tailoring content to the buyer's journey and creating incredible content that engages the buyer at every stage of the funnel. 00:35:55 - Sincerity and Content Value, Kahan explains how being sincere and providing real value in content creation is crucial for engaging potential buyers. He shares examples of his company's free tools and risk assessments, which offered real value to the target market and helped to accelerate revenue growth at reasonable costs. 00:45:03 - Content Stories and Sales Velocity, Kahan emphasizes the importance of content stories that tie together and support all stages of the funnel to maintain sales velocity. He highlights the need for ongoing partnerships and collaboration between functions to prevent breakdowns in the buyer's journey. Kahan stresses the importance of metrics and numbers to manage and optimize the sales and marketing process. 00:48:12 - Managing Multifunctional Disarray, Kahan emphasizes the importance of managing metrics and numbers to identify and resolve breakdowns in the buyer's journey. He encourages organizations to instrument their sales and marketing processes in detail and manage them rigorously to maintain sales velocity. Kahan stresses the need for ongoing collaboration between functions to prevent breakdowns and optimize the buyer's journey. 00:51:37 - Importance of Metrics, The importance of metrics and data analytics is discussed, with Steve Kahan emphasizing the need for ongoing refinement of data to improve marketing strategies. 00:52:09 - The Martech Stack and Metrics, The Martech section of the book is discussed, with Steve Kahan providing a blueprint for building a successful marketing stack. He emphasizes the importance of measuring KPIs and setting revenue goals. 00:54:08 - Practical Tips for Improving Lead Conversion Rates, Steve Kahan provides practical tips for improving lead conversion rates, including adding a "get a quote" button, minimizing friction in forms, using calls to action in every blog post, and catering to mobile users. 00:57:53 - The Importance of SEO and Google, Steve Kahan emphasizes the importance of SEO and Google for businesses today, noting that companies should focus on both great content and SEO optimization to increase their visibility in search results. 01:04:24 - Agency Selection and Scoring, Steve Kahan provides a scoring system for selecting digital agencies, emphasizing the need to choose partners who are all about the numbers and can provide expert analysis. He notes that selecting the right agency is crucial to a company's success. 01:08:38 - Building Great Content, Steve shares his approach to building great content by having meetings twice a year with cross-functional teams to generate ideas. He prioritizes the best ideas and relies on his team's expertise to create high-quality content that resonates with the target audience. 01:10:56 - The Importance of Getting Content Right, Steve emphasizes the importance of getting content right and making sure it resonates with the right buyer. He suggests that many companies struggle with the fundamentals of marketing, and focusing on these basics can make a significant difference. 01:11:29 - The Future of Marketing, Dan asks Steve about the trends that marketers should be aware of. Steve responds that the focus should be on mastering the fundamentals of marketing rather than looking for a silver bullet. He also mentions that he is currently writing a murder mystery with James Patterson's co-authors. 01:14:16 - Recommendation for High Velocity Digital Marketing, Dan highly recommends Steve's book, "High Velocity Digital Marketing," which offers practical advice on understanding the target audience, creating compelling content, measuring results, and improving marketing efforts. He also notes that David Meerman Scott wrote the book's foreword. 01:16:55 - Wrapping Up, Dan thanks Steve for sharing his insights and experiences on the show. Steve expresses his pleasure in being a guest and shares his website and LinkedIn profile as the best places to find him.

106: Learning to Speak the Language of B2B Marketing with Samantha Stone

Play Episode Listen Later Jun 1, 2023 75:08

In this episode, Dan connects with the founder of the Marketing Advisory Network, author of Unleash Possible, host of the Unleash Possible podcast, and most recently co-author (with Dan and 34 others) of The Most Amazing Marketing Book Ever, B2B powerhouse Samantha Stone. With a passion for complex problem-solving, Samantha shares powerful insights on the value of communicating effectively with your customers B2B communication is strategic, and all too often, businesses make the mistake of thinking it just happens. In reality, it takes time, and as it turns out, it's one of the most intentional, strategic components of your entire business model. It takes effort to understand your customers, who they are, and what they need. Once you've done those things, it's time to activate them with a message that brings it all together and ignites something special. Neither Dan nor Samantha pulls any punches in this episode as they dismiss myths about marketing and share eye-opening insights that will get your gears moving in the right direction. They also discuss her book entitled, “Unleash Possible: A Marketing Playbook that Drives B2B Sales.” When it comes to B2B marketing, chances are Samantha has been there and done that. Now, she wants to make sure you reach that same place and do it better. Here's what you can expect from the show: Insightful exchanges on the nuances of B2B and B2C communication. The power of networking and value of intimate networks of influencers and contacts. The need for marketers and creatives to be amongst one another for a nurturing experience. The B2B Experience: stories, reputations, trust, and getting to know your customers. Narrowing it down to find out who you can best serve. The flaw of spending your way to success and growth. Sales can do things that marketing simply cannot … because marketing isn't always human. Building sustainable customer relationships, not just securing a sale. Sometimes you have to hold the hands of sales and show them the way. The importance of managing internal stakeholders and understanding their “why”. If everyone is focusing on the buyer, all the jobs become easier. The remote workplace has changed the work-learning landscape. Notable Quotes “Marketing, communications, whatever it is that we do, creativity, being curious, intellectual curiosity, they're all so common across leaders in the field, but they need a valve or safe space to let ideas fly.” – (9:16) – Dan “Good marketing, great education is emotional.” – (10:19) – Samantha “Just because you don't have the skill doesn't mean you can't get the skill.” – (22:24) – Dan “Businesses need to find niches that they can own and expand from.” – (28:50) – Samantha “Qualitative research is actually a little bit of a lost art.” – (36:44) – Samantha “As human beings it is natural for us to put the most value on the product or service that is the hardest for us to deliver.” – (39:08) – Samantha “If we take the time to understand our customers, we'll build businesses that have sustainable growth.” – (1:12) Samantha About Dan Nestle The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter The Most Amazing Marketing Book Ever About Samantha Stone Samantha Stone is a forward thinker and true champion of B2B communications. She's the author of Unleash Possible: A Marketing Playbook that Drives B2B Sales and a leading contributor to the rapidly evolving world of marketing. A skilled researcher, highly sought after speaker and consultant, she's authored several successful go-to-market efforts, resulting in recognizable results for brands across the business spectrum. The founder of Marketing Advisory Network, the arch of her career has seen her become one of the most trusted voices in the B2B space. Most recently, she has developed on-demand courses focused on mastering the art of finding and using buyer insights. She is a member of Mark Schaefer's RISE Community and co-author (with Mark, Dan, and 33 others) of The Most Amazing Marketing Book Ever. Samantha Stone | LinkedIn Samantha Stone on Twitter - @Samanthastone Unleash Possible - The Website Unleash Possible - The Podcast Unleash Possible - The Book Samantha's On-Demand Buyer Insight Courses Timestamped summary of this episode 00:00:00 - Introduction, Host Dan Nestle introduces himself and his guest, Samantha Stone, a leading B2B marketing influencer and advisor. They discuss the challenges and rewards of B2B marketing. 00:04:29 - The Uprising and Rise Communities, Dan and Samantha discuss their attendance at the Uprising conference and their involvement in the Rise community. They talk about the importance of connecting with other marketing professionals and the value of in-person events. 00:08:35 - Emotional Marketing, Samantha and Dan discuss the emotional aspect of marketing and the importance of tapping into the human experience. They reflect on how the Uprising and Rise communities have provided a safe space to explore ideas and connect with others. 00:11:22 - The Value of Community, Dan and Samantha talk about the value of being part of a community and the benefits of engaging with other professionals. They discuss the Rise community's use of Discord and how it has become a valuable tool for learning and networking. 00:14:10 - From Economics to Marketing, Samantha shares her journey from studying economics in college to becoming a B2B marketing influencer and advisor. She discusses her passion for helping companies drive revenue through effective marketing strategies. 00:14:33 - Challenges of Public Policy, Samantha reflects on her love for policy and its challenges, but admits to being impatient. She discusses the slow pace of public policy and how it takes years to make an impact because it affects whole communities. 00:16:14 - From Sales to Marketing, Samantha talks about how she transitioned from channel sales to marketing. She discovered her love for marketing and how it allowed her to have a bigger impact. She also discusses the challenges she faced and how she learned as she went along. 00:19:34 - The Birth of Marketing Advisory Network, Samantha explains why she started the Marketing Advisory Network. She wanted to do what she loved without the baggage of internal politics clouding her judgment. She also talks about how she wrote her book to help people who couldn't afford her services. 00:22:29 - The Importance of People Skills, Samantha discusses the importance of people skills in marketing and sales. She talks about how she honed her people skills by being empathetic and understanding the sales team's perspective. She also emphasizes that anyone can learn people skills with practice and guidance. 00:27:18 - Unleashing Possible, Samantha talks about her book, Unleash Possible, and how it helps companies tap into their full potential. She emphasizes that companies often overlook the resources they have within their organization, such as people and processes. She also discusses the importance of convincing the world of your big opportunity when starting a business. 00:28:44 - The Importance of Narrowing Audience, To create traction, businesses need to find niches to own and expand from. Focusing on narrowing the audience helps to better understand who a business can best serve and prevent bringing in customers who aren't a great fit. 00:29:42 - Measuring Marketing Incorrectly, Boards, CEOs, and salespeople are obsessed with measuring marketing by the number of leads generated. This approach creates the wrong behavior and makes marketing focus on the wrong things. Instead, marketing should be held accountable for overall business metrics and growth. 00:33:00 - Spending Your Way into Success and Growth, Businesses too often try to spend their way into success and growth by running more ads and content syndication. However, they overlook referral activity, advocacy, and word of mouth, which are missed opportunities. Businesses need to experiment with these channels for better results. 00:36:48 - Qualitative Research, Qualitative research is critical for understanding why a buyer or a group of buyers likes a specific aspect of a product or service. It complements data by helping businesses understand what is essential to each buyer at each stage of the process. Salespeople are the best personalization engines for building emotional connections. 00:42:43 - The Role of Experienced Salespeople, Experienced salespeople instinctively know the buyer persona or the buyer data and can build emotional connections. However, they may not have the mechanism or incentive to share this data with their teammates or 00:43:46 - The Importance of Understanding Buyers, Samantha Stone emphasizes the importance of understanding buyers' needs. She explains that good salespeople do not waste time convincing someone to buy something they do not need. Stone believes it is crucial to earn the trust of salespeople and understand what drives them. 00:45:16 - Buyer Personas in Recruitment, Stone mentions her team's focus on the book "The New Rules of Marketing & PR" and creating buyer personas for recruitment. She notes the challenge of obtaining information from recruiters and emphasizes the need to tailor marketing materials to different learning styles. 00:47:11 - Building Relationships with Salespeople, The conversation shifts to the relationship between sales and marketing. Stone explains that salespeople are often hesitant to share data because they do not see any benefit. She recommends creating pilots to prove the effectiveness of marketing materials and building relationships with influential salespeople. 00:50:21 - Knowing Internal Stakeholders, Stone stresses the importance of understanding internal stakeholders, such as salespeople, and creating buyer personas for them. She emphasizes the need to recognize different personalities and learning styles and tailor marketing materials accordingly. 00:56:33 - Samantha Stone's New Learning Product, Stone introduces her new learning product, designed to help people who are new to the marketing field or transitioning to a new role. She notes the challenges of learning remotely and emphasizes the importance of staying up-to-date with the latest industry developments. 00:58:12 - Samantha's Transition to Creating a Self Paced Class, Samantha talks about her transition from providing custom training to creating a self-paced class. She shares that she wanted to make her workshop material accessible to a broader audience and that her course is video-based with exercises in a workbook to help participants apply the skills to their job. 00:58:59 - Buyer Insights Course, Samantha's first course is all about finding buyer insights and is heavy on qualitative research skills. The goal is to help more people understand how to do this kind of research, even if it's not their primary job. The course is designed to take the mystery out of conducting interviews and help people ask better questions. 01:01:00 - Understanding Buyers, Samantha emphasizes the importance of understanding buyers and the need to eliminate friction from the process. She shares a personal experience of how a company lost her as a customer because of the friction they put in the sales process. She believes that marketing is all about understanding people and that it's a good human skill to have. 01:02:44 - Simplifying the Process, Samantha talks about the importance of keeping things simple and removing obstacles for buyers. She believes in creating a frictionless process and removing unnecessary steps to make it easier for buyers. She believes that marketers need to constantly go through and try to eliminate friction points as they come up. 01:10:12 - Taking Time Off, Samantha talks about the importance of taking time off and making time for personal and family commitments 01:11:18 - Long-term thinking in business, farewells Show notes created in part with Capsho

105: How to Survive Brand Adolescence with Evelyn Starr

Play Episode Listen Later May 17, 2023 75:11

In this episode, Dan connects with marketing strategist, researcher, author, and sought-after brand therapist Evelyn J. Starr, whose strategic insights have been instrumental in the revitalization of household names including Dunkin' Donuts, Hasbro, Gilette, Veryfine, and more. Through decades of research and work helping brands in stagnation, she saw a pattern: brands in distress share characteristics that look a lot like rebellious, sullen, angry, confused, overconfident, misguided teens. In other words, brands go through adolescence, and it can take some serious therapy, nurturing, and guidance to help them reach successful adulthood. She lays it all out in her recent book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling, and in their discussion, she and Dan discuss some of the highlights, including the eight symptoms of brand adolescence, how to diagnose brand issues, the importance of solid values, and much more. Listen in and learn how to: Investigate the value of carving out a unique niche for a standout brand image. Recognize the potential hazards of ego-driven business practices and how to avoid them. Examine the relationship between well-defined values and a supportive company culture. Design a brand strategy anchored in purpose and value-driven principles. Excel in maintaining an authentic and dependable brand presence through effective messaging and actions. Here's what you can expect from the show: Corporations and brands are just like people which is why they all have life cycles. How companies can correctly identify and diagnose their brand issues if they've stalled. Understanding attitudes and behaviors and how they impact buyers. Fear and misunderstanding of marketing and how it can limit business leaders and brand growth. Marketing is a risky investment because the ROI can often be ambiguous, but it's a risk worth taking. Business owners must learn how to parent their brands through the various stages of life. How to identify the eight symptoms of brand adolescence. Being brave enough to have hard conversations with your brand about your brand. Brands have life cycles, and so do customers. Discipline is necessary to determine your niche. The need to protect the integrity of your brand through the people you hire. The importance of making a list of values you want to be a part of your culture and your brand. Notable Quotes “During a summer internship I learned more about what I did not want to do than what I did want to do.” – (10:02)- Evelyn. “When someone says, ‘I hate marketing', I'm not running from that, I'm digging a little bit deeper” – (13:20) – Evelyn. “I started to try to find ways to explain marketing in non-marketing terms” – (14:15) - Evelyn. “You can't see things when you're too emotionally close” – (15:55) - Evelyn. “As my brand grows, I'm going to become more of a coach and less of a controller.” – (19:05) - Evelyn. “Identity crisis is the most common one (symptom) I see.” – (23:40) - Evelyn. “In order for a brand to get known and grow, it needs to be focused at least during the beginning.” – (37:15) - Evelyn. “Brands can fall out of favor very quickly due to their self-centered behavior being revealed” – (50:15) - Evelyn. “People bring their values to work, and you want to attract people who subscribe to the way you would like to serve your customers.” – (55:06) - Evelyn. “You cannot be crappy to your employees and great to your customers and not have that get out.” – (1:02:10) - Evelyn. Resources and Links The Dan Nestle Show The Dan Nestle Show Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter Evelyn Starr E. Starr Associates Evelyn Starr | LinkedIn Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling Timestamped summary of this episode (Generated by Capsho): 00:00:00 - Introduction, Dan Nestle introduces the podcast and talks about the importance of understanding the life cycle of brands. Dan shares his concerns as a parent and how it relates to building a successful brand. He introduces his guest, Evelyn Starr, a marketing leader and brand therapist, and author of the book "Teenage Waste Brand." 00:01:20 - Evelyn Starr's Background, Evelyn Starr talks about her background and how she started her career in market research. She worked for companies like Very Fine Products, Dunkin Donuts, and Hasbro. She shares how she started working with small and medium-sized companies to help them with their marketing. 00:08:45 - The Life Cycle of Brands, Dan Nestle asks Evelyn Starr how she got interested in helping brands in their teenage years. Evelyn shares that many business owners don't understand marketing and are fearful of investing in it. She explains how she helps them understand marketing in non-marketing terms. She talks about the different phases in the life cycle of brands and how they can face issues during their turbulent adolescence. 00:17:41 - Identifying Brand Issues, Evelyn Starr talks about how to identify brand issues and how to diagnose them. She talks about the importance of understanding the customer and their needs. She shares examples of how she has helped companies identify their brand issues and how they have overcome them. 00:25:18 - Branding in the Digital Age, Dan Nestle asks Evelyn Starr about branding in the digital age. Evelyn 00:15:00 - Identity Crisis, The first symptom of brand adolescence is an identity crisis. Like in human adolescence, the brand must determine who they want to be and how they want to be perceived. A brand purpose that transcends a particular product and brand attributes that resonate with customers must be determined. 00:23:35 - Symptom Not Stages, Evelyn Starr emphasizes that the symptoms are not sequential, but rather different characteristics of adolescent brands. Each brand may experience some or all eight symptoms at different times. 00:25:23 - Purpose and Attributes, The brand's purpose and attributes are key in resolving the identity crisis symptom. The brand must have a purpose that is transcendent and attributes that resonate with customers. Research and feedback from customers can help define these. 00:28:45 - Therapeutic Process, Similar to a therapeutic process, the brand must go through analyses of the why and what to solve the identity crisis. Exercises like stickies and whiteboards can help in brand discovery, purpose discovery, and attribute discovery. Evelyn Starr provides a step-by-step guide in her book. 00:29:55 - Dealing with Complexity, The conversation begins with Dan asking Evelyn how brands deal with complexity, specifically in a house of brands where there are multiple product brands under a corporate brand. Evelyn explains that each brand needs to know who they are before they can contribute, and the parent company needs to have a unifying purpose for putting the brands together. 00:35:30 - Finding a Niche, The topic of finding a niche comes up in relation to solving the symptom of "suffering from FOMO" or fear of missing out. Evelyn explains that in order for a brand to grow, it needs to be focused and known for something, at least in the beginning. Choosing a niche allows a brand to gain expertise and credibility, and finding a new niche can help a brand expand and grow. 00:39:17 - Fear and Innovation, Fear is a common obstacle for business owners who are afraid of leaving money on the table or missing out on opportunities. Evelyn discusses the importance of leaving fear behind and being open to new directions and innovations. She shares the example of Amazon, who started by focusing on one product (books) before expanding to other products. 00:41:49 - Box Three Solution, Dan shares his experience with directed innovation and the Box Three Solution, which involves finding new audiences, changes to the product, business model, or value chain. Evelyn notes that finding new niches can combat various symptoms of adolescence, including the need to assert independence, make new friends, or overcome fear of missing out. 00:46:06 - Finding Your Niche, Evelyn advises against copying someone else's business model and suggests drilling down further to find an untapped idea. She emphasizes the importance of doing research and discovering new things that align with your brand. 00:48:41 - Self-Centeredness, Evelyn discusses the risk of building a brand solely for profits and not serving the audience. She explains how this behavior can lead to mistrust, loss of productivity, and wasted resources. The solution is to revisit company values that align with serving the customer and the employees. 00:51:20 - The Importance of Company Values, Evelyn explains how values guide behavior and behaviors create culture. She emphasizes the importance of codifying values from the beginning and recruiting people who share those values. A strong company culture leads to a strong brand. 00:54:05 - Trust and Culture, Evelyn explains the connection between trust, culture, and brand. Self-centered behavior can damage a brand's reputation, making it hard to regain trust. A clear set of values that align with serving the customer and the employees can prevent this. 01:01:36 - The Employee Culture, Evelyn discusses how the employee culture is a vital part of the brand. She stresses that the employer brand and the customer-facing brand are all one and the same and that treating employees well is just as important as treating customers well. A strong employee culture leads to a strong brand. 01:02:22 - The Importance of Employee Experience, Businesses should prioritize the well-being of their employees as much as their customers and consumers. The kind of internal culture a company has affects its overall external brand reputation. 01:04:07 - Transparency in Branding, Social media has made it easier for people to share their opinions about a company's internal culture, making transparency in branding more important than ever. It's crucial for marketers and business leaders to recognize that employees are a core stakeholder and audience that must be treated with the utmost care. 01:06:08 - The Impact of Teenage Wastebrand, Evelyn Starr's book, 'Teenage Wastebrand,' highlights the signs of a company that is stuck in a state of adolescence, including a lack of purpose, values, and identity. These brands struggle to stand out in a crowded market and often do not resonate with their intended audience. 01:08:00 - Evolving Your Brand, Evelyn Starr's brand is evolving as she incorporates developmental editing of business books into her work as a consumer insights expert and brand therapist. She helps business owners make confident marketing decisions and aligns her purpose with theirs. 01:14:50 - Why You Should Read 'Teenage Wastebrand,' 'Teenage Wastebrand' is an easily accessible, relatable, and practical guidebook that helps businesses identify their purpose, values, and niche. The book also emphasizes the importance of employee well-being and how transparency in branding is necessary

104: Authenticity vs. Sincerity with Dr. Tom Tonkin

Play Episode Listen Later Apr 29, 2023 92:48

In this episode, Dan connects with scholar and organizational and leadership development practitioner, Dr. Tom Tonkin, to discuss authenticity and sincerity in the workplace and beyond. Authenticity is often lauded as a key quality in leadership, fostering trust and building strong relationships within an organization. However, the term itself can be misunderstood and difficult to pin down due to its connection to subjective feelings, emotions, and beliefs. Authenticity is self-referential; overemphasis can lead to issues in the workplace, as individuals may prioritize their own self-expression over the needs of their team or company. Instead, it is important to balance personal authenticity with a broader understanding of the context in which we operate – including the values, goals, and perspectives of others. Tom and Dan dig into this topic as Tom shares his insights into the problem of focusing too much on authenticity in leadership. He highlights the inherent subjectivity of authenticity, as one person's perception of honesty may differ from another's. Tom argues that while being true to oneself is important, it is equally necessary to consider how our actions and decisions impact others. How? By embracing sincerity, an other-centric approach, incorporating empathy and understanding to forge deeper, more meaningful connections with those around us. Here's what you can expect from the show: Consider the implications of embracing authenticity in the workplace, especially when it comes to relationship-building and leadership. Reflect on the four dimensions of authenticity: internal morality, self-awareness, transparency, and balanced processing. Assess the alignment between your internal morality and the ethics of your workplace or industry. Develop a greater sense of self-awareness to better understand how your actions and decisions impact others. Practice transparency by openly sharing your thoughts, feelings, and motives with your colleagues or team members. Implement balanced processing by considering various perspectives and ideas when making decisions. Evaluate your leadership style and consider how incorporating authenticity might affect your ability to lead and engage with others. Be open to questioning and challenging accepted norms or ideas, such as the concept of authenticity in the workplace. Research and learn from academic studies and theories that can provide valuable insights into workplace practices and behaviors. Recognize that authenticity is not a one-size-fits-all concept and that individuals may interpret and apply it differently. About Tom Dr. Tom Tonkin is a renowned expert on authenticity and sincerity in leadership and communication, offering a unique behavioral perspective on these important topics. With a deep understanding of organizational and leadership development, Tom holds a doctorate in organizational leadership and has spent countless hours researching and analyzing the intricate dynamics of business relationships. He is the founder and CEO of Sales Conservatory, a company dedicated to helping individuals and organizations improve their leadership and communication strategies. Tom's wealth of knowledge and experience in this field, as well as his passion for sincerity, make him a sought-after authority on effective leadership and communication. Notable Quotes “The more I did research on authenticity with the express purpose of relationship building, the more disillusioned I became.” – (2:06) “We can say words but it's actually the recipient that brings those words to life.” – (19:58) “Honesty is the #1 trait of leadership.” – (29:15) “We don't have enough honesty in our leadership ranks.” (34:12) “People say things like that's my truth when the fact of the matter is there is only one truth. – (45:50) “Empathy is an association to feelings; sympathy is a disassociation.” – (1:01:13) Resources and Links The Dan Nestle Show The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter Dr. Tom Tonkin Dr. Tom Tonkin | Linkedin Dr. Tom Tonkin @DrTomTonkin | Twitter Thomas Tonkin | Facebook Tom Tonkin | 3Sixty Insights Timestamped summary of this episode: 00:00:00 - Introduction, Dan Nestle introduces the topic of authenticity and questions its meaning in the workplace. He introduces the guest, Dr. Tom Tonkin, who has researched authenticity and offers a unique perspective on it. 00:03:09 - The Disillusionment with Authenticity, Dr. Tom Tonkin explains his journey with authenticity and how his research on the topic led him to be disillusioned with it, especially in terms of relationship building in the workplace. 00:05:53 - The Context of Authenticity, Dr. Tom Tonkin explores the context of authenticity, tracing its roots back to transformational leadership, and how authenticity can be self-referential, creating potential problems in relationship building. 00:09:16 - The Operational View of Leadership, Dr. Tom Tonkin explains the operational view of leadership, which focuses on the force exerted on followers to achieve a common goal. He also discusses the concept of internalized morality and how it relates to authenticity. 00:16:07 - The Meaning of Authenticity, Dan Nestle and Dr. Tom Tonkin discuss the meaning of authenticity and its importance in the workplace. They highlight the need to balance being true to oneself while also considering the needs of others and the company. 00:17:53 - Authenticity and Leadership Qualities, Tom Tonkin and Dan Nestle discuss the difference between behaviors and qualities in terms of authenticity and leadership. They explore the concept of self-awareness and the importance of transparency and balance processing. 00:19:25 - The Meaning of Words and Authenticity, Tom explains the importance of the meaning of words and how the recipient brings those words to life. He uses the example of authenticity in Mexican restaurants, where different restaurants have different authentic tacos. He emphasizes that authenticity is self-referential and varies from person to person. 00:25:01 - Honesty as a Key Leadership Trait, Tom discusses how honesty is consistently ranked as the most important leadership trait in the book, The Leadership Challenge. He explores why honesty is so highly valued and suggests that it is because people want to trust their leaders and believe that they are on the right path. 00:29:09 - Honesty in Leadership, Dan and Tom discuss the importance of honesty in leadership and how it relates to trust. They explore the idea that there is an honesty problem in many aspects of society, including politics and industry. 00:34:00 - Lack of Honesty in Society, Tom suggests that the more plausible explanation for why honesty is consistently ranked as the most important leadership trait is that there is a lack of honesty in our society, especially in leadership positions. Dan and Tom agree that there is an honesty problem in many areas of society. 00:35:25 - The Problem with Honesty and Authenticity, The conversation starts with a discussion on honesty and authenticity. The guest, Tom Tonkin, explains that honesty can mean different things to different people, and authenticity has the same problem. He also talks about how internal morality defines one's sense of honesty, and how it can differ from one person to another. 00:37:09 - Differentiating Authenticity and Sincerity, Tonkin shares how he was initially disillusioned with the concept of authenticity and turned to sincerity. He defines sincerity as being other-centric and describes his three tenets of sincerity: empathy, purposeful altruism, and demonstrable affirmation. Tonkin also talks about the problem with the misuse of the words authenticity and sincerity. 00:43:46 - Empathy as the Key to Sincerity, Tonkin explains how empathy is one of the core tenets of sincerity and how it plays a crucial role in decision-making. He also shares an example of how he had to lie to his mother, who had severe dementia, about her father's death, and how empathy played a significant role in his decision. 00:48:20 - The Importance of Standardizing Language, Tonkin talks about the importance of standardizing language and the misuse of adjectives and adverbs that alter perception. He explains how words like bad and good can be problematic, as they are subject to interpretation, and how we need to have a standardization of concepts to understand reality objectively. 00:52: - The Continuum of Lies, Tonkin talks about the continuum of lies, where a lie is acceptable if it causes no harm. He also refers to Sabrina Horn's book, "Make It, Don't Fake It," and how she explains the different kinds of lies and when they are acceptable. Tonkin concludes by emphasizing the importance of empathy and sincerity in decision-making. 00:53:15 - Defining Purposeful Altruism, Tom Tonkin introduces purposeful altruism as a concept that goes beyond traditional altruism, which is often questioned for its true motives. Purposeful altruism aims to have a purpose behind the act of giving, with no expectation of receiving anything in return. 00:57:27 - Empathy and the Power of Noticing, Tonkin emphasizes the importance of noticing in understanding empathy. He shares a story about how Alan Alda improved his empathy by noticing people and creating backstories about them. Tonkin highlights the power of empathy to change perspectives and connect with others. 01:02:07 - Demonstrable Affirmation, Tonkin stresses the need for demonstrable affirmation to show sincerity. He suggests that actions speak louder than words and speaks about the importance of doing something to affirm beliefs and show empathy towards others. 01:03:27 - The Ethics of Sincerity, Tonkin differentiates between ethics and morality and emphasizes that sincerity is an ethical play, aimed at bettering someone else's life within a social context. He notes that sincerity is not rainbows and unicorns but involves doing good and affecting good in a social context. 01:07:23 - Sincerity vs. Authenticity, Tonkin contrasts sincerity with authenticity, noting that authenticity is focused on the self, while sincerity is focused on the other. While both may lead to good outcomes, sincerity takes a more direct path and is not focused on self-referential points. 01:09:12 - Authenticity vs. Sincerity, Tom Tonkin and Dan Nestle discuss the difference between authenticity and sincerity. Tonkin argues that authenticity has been overused and has led to problems because people have different value sets. Sincerity, on the other hand, requires getting to know someone and understanding their values. 01:10:13 - The Paradox of Authenticity, Tonkin and Nestle explore the paradox of authenticity. Tonkin argues that if being authentic takes work, then it's not authentic, and this is a paradox. He believes that we need to move away from the idea of bringing our authentic selves to work and focus on being trustworthy, transparent and demonstrating integrity. 01:17:01 - The Abstract Nature of Organizations, Tonkin and Nestle discuss the abstract nature of organizations and how people often talk about things like "the organization thinks" or "leadership thinks" when really it's just the CEO or leadership team's opinions. Tonkin argues that it's important to personalize things and focus on individuals rather than abstract concepts. 01:19:45 - Empathy vs. Compassion, Tonkin and Nestle discuss the difference between empathy and compassion. Tonkin argues that empathy is not always helpful, particularly in a therapeutic context, where a third-party view is often more beneficial. He believes that companies need to focus on interventions based on immutable facts rather than feelings. 01:25:06 - Building Policies based on Immutable Truths, Tonkin argues that policies should be based on immutable truths rather than subjective feelings. For example, companies with boards that have men and women are more profitable than those with only men or only women. Tonkin believes that companies should focus on immutable facts to create policies that are good for business and their employees. 01:26:02 - Treating People Equally, Tom and Dan discuss the importance of treating people equally regardless of race or gender. They also touch on the issue of diversity and inclusion, highlighting the importance of ensuring that qualified candidates are hired regardless of their background. 01:27:18 - Cognitive Truth vs. Feelings, Tom and Dan dive into the concept of cognitive truth and sincerity versus authenticity. They question the validity of feelings as a basis for authenticity and suggest that sincerity is more important in the workplace. 01:28:13 - Book Publication, Tom talks about his upcoming book and the process of negotiating with agents and publishers. He hopes to contribute to a healthy debate on the topic of authenticity and sincerity in the workplace. 01:29:24 - Immutable Truths, Tom and Dan emphasize the importance of honest debate and discourse in society. They hope that people will continue to question ideas and grow, and that sincerity will become a more readily available concept in the workplace. 01:32:25 - Call to Action, Dan encourages listeners to subscribe, rate, and review the podcast, and to share it with their friends. He thanks Tom for sharing his thoughts and contributing to a healthy debate on the topic of authenticity and sincerity in the workplace.

103: Unlocking Radical Business Transformation with John Davis

Play Episode Listen Later Apr 16, 2023 71:32

In this episode, Dan connects with prolific author, seasoned marketer, communicator, academic, and entrepreneur, John Davis. John has spent the last two decades in academia, holding various positions in universities across the US and Asia. Currently a professor of practice at the University of Oregon's Lundquist College of Business, John's passion for sustainability and transformation shines through his work. With eleven books under his belt, his latest, Radical Business: How to Transform Your Organization in the Age of Global Crisis, highlights the importance of curiosity, innovation, and sustainability in today's ever-changing business landscape. A leader in sustainability, John's unique perspective and experiences make him a sought-after voice in the world of business transformation. Listen in and... Understand the power of curiosity, innovation, and sustainability in revolutionizing businesses. Explore methods to develop comprehensive corporate social responsibility programs. Find out how prioritizing purpose, advocacy, and meaning can elevate an organization's triumph. Understand the importance of ESG (Environmental, Social, and Governance) reporting and why organizations struggle with it. Grasp the importance of synchronized stakeholder engagement for transparent decision-making. Realize ways to inspire younger generations to champion sustainable change. Actions and ideas mentioned in this episode: Read John Davis' book, Radical Business: How to Transform Your Organization in the Age of Global Crisis, for insights on how to create a sustainable and successful organization. Consider incorporating sustainability into your organization's strategy and operations to become a force for good in the age of global crisis. Cultivate curiosity and encourage it within your organization as a key leadership quality and driver of innovation. Adopt the concept of traveler's eyes by seeking out new experiences and perspectives to stimulate imagination and personal growth. Encourage open and honest dialogue within your organization, even when it means challenging established norms and potentially uncomfortable discussions. Be willing to collaborate with other organizations and share insights to address global challenges and drive positive change collectively. Recognize the importance of balancing short-term targets with long-term goals, allowing your organization to maintain focus on the horizon and avoid getting stuck in the weeds. Continuously seek out new learning opportunities and experiences, both within your industry and beyond, to keep your organization adaptable and resilient in the face of change. Resources & Links Dan Nestle https://nestle.libsyn.com/ http://twitter.com/dsnestle https://www.linkedin.com/in/nestle https://www.facebook.com/thedannestleshow John Davis https://www.linkedin.com/in/johnadavis http://www.brandnewview.com/ https://twitter.com/1JohnDavis Timestamped summary of this episode: 00:00:00 - Introduction, Host Dan Nestle welcomes guest John Davis to the show and introduces the topic of business transformation and sustainability. 00:00:58 - The Need for Positive Societal Impact, The conversation touches on the need for businesses to move beyond profit and create positive societal impact, with the involvement of all stakeholders. 00:03:09 - Journey to Academia, John Davis shares his journey from a career in business, primarily marketing and strategy roles, to falling in love with teaching, joining academia, and eventually becoming a professor of practice and sustainability. 00:07:00 - Influence of Singapore, John Davis talks about how his time in Singapore, with its smart city initiatives and diverse community, influenced his perspectives on sustainability and led to working with companies all over the world. 00:11:21 - The Role of Curiosity, Curiosity is highlighted as a critical quality for leadership and strategy, with a need to cultivate wonder and openness to new experiences and viewpoints to stimulate innovation and creativity. 00:14:35 - The Importance of Curiosity, John Davis emphasizes that curiosity is the epitome of exploration and imaginative responses. He highlights that it stimulates different kinds of responses and encourages individuals to notice differences rather than fighting them. 00:16:43 - The Need for Reinvention, Davis discusses the drivers of reinvention, including climate change, economic inequality, and social injustice. He believes that companies need to pivot differently to stay in line with consumer values and investor interests to be successful in the long term. 00:22:51 - Influence of Leaders, Davis talks about the influence of leaders on promoting stakeholder capitalism and creating momentum for change. He believes that individuals like Mark Benioff and Elon Musk can wield an outsized influence on society and businesses. 00:26:08 - Taking Action, Davis emphasizes that it is crucial to take action and integrate sustainability into business strategies to stay ahead of the market. He acknowledges that it may not be easy, but it is necessary for long-term success. 00:29:57 - Drivers of Business Transformation, Davis highlights the importance of consumers, capital markets, and influential people as drivers of business transformation. He recommends starting where you can start and taking that first step towards integration. 00:30:29 - Getting Started with Innovation, John Davis suggests using human-centered design or design thinking to ask the right questions upfront and understand what the target audience is looking for. He emphasizes the importance of recognizing the different stakeholders and having conversations with them to create a purpose-led tent that everyone is invited into. 00:32:10 - Recognizing the Complications, John Davis highlights the importance of recognizing the complications in today's world while approaching stakeholder conversations. He mentions the significance of sustainability, diversity, and inclusion, and how they are influential in creating value for businesses. 00:34:00 - ESG Metrics, John Davis discusses the importance of having ESG (Environmental, Social, and Governance) metrics while reporting sustainability initiatives. He highlights the different reporting standards and the overlapping nature of these standards. 00:37:35 - Climbing the Transformation Ladder, John Davis talks about the difficulty of climbing the transformation ladder for large companies with many internal stakeholders. He emphasizes the importance of decision-making capability and comfort with discomfort to make progress towards the goals. He also highlights the significance of transparency and communication while working towards the goals. 00:43:17 - Radical Business, John Davis suggests organizations should take a look at their purpose and align it with the context to answer the big question of why they exist. He mentions the importance of having an aspiration and thinking intentionally about what their mark on the world will be. Thinking abstractly about aspirations is more difficult than a mechanical approach, but it is crucial to move forward. 00:44:43 - The Importance of Aspiration, John Davis emphasizes the importance of having a guiding star or aspiration for an organization. He explains that this helps put in place next steps, decide on the kind of people needed, and create meaningful experiences. He notes that many organizations have mission statements but lack an aspiration, which creates an imperative for organizations to define one. 00:46:05 - Purpose, Behaviors, and Values, The host and John Davis discuss the importance of purpose, behaviors, and values in an organization. They highlight the need to get employees on board with the culture, which requires having a clear aspiration. They discuss the concept of discretionary effort and how people want to know that their work matters and that they're contributing to something beyond earning a wage. 00:50:10 - The Changing Work Environment, The conversation shifts to the changing work environment and the need to move away from the industrial revolution thinking of a fixed nine-to-five workday. They discuss the importance of accountability and productivity while allowing for more freedom and flexibility. They note that there's a big systemic issue around this cultural mindset. 00:54:25 - Cause Advocacy and Meaning, John Davis introduces the concept of cause advocacy and meaning as a more effective way to understand people and their motivations. He notes that this approach goes beyond the traditional segmentation, targeting, and positioning model in marketing. Cause advocacy involves understanding what drives an individual, while meaning taps into what gives their personal and professional lives meaning. 00:57:38 - Moving Forward in Marketing and Communications, The host asks John Davis what marketers and communicators need to do to move forward. Davis emphasizes the need to move away from the traditional marketing model and focus on cause advocacy and meaning to better understand people. He notes that marketing is an evolutionary discipline and that this approach is a powerful set of tools that goes beyond traditional marketing tactics. 00:59:06 - Understanding the Meaning that Drives Organizations, John talks about finding out the meaning that drives organizations and how it can help talk to stakeholders. He also shares an exercise he used to do with MBA students that highlighted the importance of context and how it impacts innovation. 01:01:30 - Creating Societal Value, John discusses how societal value doesn't always mean the latest gadget or innovation but often comes from looking at underserved populations. He highlights the importance of looking at these populations where a lot of innovation is likely to happen. 01:04:20 - Using Resources Creatively, John talks about how innovation is not necessarily dependent on abundant resources and uses examples like GreenCake in the West Bank, which created building blocks from rubble, and a man who created a $5 prosthetic leg. 01:06:28 - John's Final Thoughts, John shares that his book is a starting point for organizations to figure out what steps they need to take to transform, but he believes that we have infinite capacity and capability to make the changes we want. He's optimistic about the future and mentions how younger generations are already ahead of the game in terms of wanting to make positive changes. 01:10:31 - Closing Remarks, Dan thanks John for being on the show and encourages listeners to check out John's book and consulting work. He also asks listeners to leave a review and share the podcast with friends to help spread the word. *Show notes have been partially AI-generated, but The Dan Nestle Show is 100% human.

102: What does it Take to be The Leader Whisperer with Carri Nicholson

Play Episode Listen Later Apr 1, 2023 92:13

In this episode, Dan connects with business strategist, executive coach, exit strategy specialist, and counselor to leaders in industry and government, Carri Nicholson. As The Leader Whisperer™, Carri knows how to help CEOs understand the pitfalls and obstacles that cause businesses to stall or fizzle out before achieving next-level growth or profitable exit. Her decades of experience advising leaders - first alongside her father as a business consultant, then as an officer and diplomat in the British army, and later as a CEO in her own right - have given her a comprehensive understanding of leadership. She and Dan talk about the challenges she faced as a woman in the UK, taking on leadership roles in the Army and the private sector, and how the power of human connections is one reason she succeeded. They talk about leadership; her observations of world leaders from playing a key role in the Middle East peace process; how CEOs manage teams and projects to scale a business end to end; and how you can become efficient at leading and becoming an effective leader. This 90-minute session with Carri is full of useful insights, in-depth analysis based on practical experiences, conclusions based on factual data, and online resources and recommendations that would be a great asset to anyone interested in expanding their leadership skills. This is one episode you don't want to miss. In This Episode (01:49) Welcoming Carrie Nicholson to the Dan Nestle Show. (03:25) Never underestimate the power of human connections. (06:21) Becoming the leader whisperer. (13:41) The Middle East peace process post-Oslo. (19:07) Joining the Officer Training Corps and becoming a sniper. (23:54) Talking about ranks, gaining rank, and pulling rank. (31:12) Leadership lessons learned through life and death. (33:34) Recalling her experiences at the Royal Military Academy. (37:46) Becoming a leader by observing other leaders in the military. (40:47) Meeting her 2nd husband and running the MBA program at the University of Durham. (44:21) Becoming the CEO of Red Squirrel Conservation Program for the UK. (45:15) Working with the Prince of Wales. (46:50) Hosting a private dinner and securing donations from the 26 wealthiest people in UK. (52:00) How the idea of mentoring other people came about. (1:02:38) The 12 blind spots of STEM people. (1:06:49) The challenges faced by the peas in the pod. (1:08:11) Managing people's emotions and behaviors. (1:11:30) Talking about toxic cultures. (1:13:16) How venture capital companies find partners. (1:20:19) Discussing the best collection of business books online. (1:22:30) Where to start your research. (1:26:01) Becoming a person of your word. (1:29:11) Understanding leadership and how leaders think. Notable Quotes “Things that the Army really did teach me is that even when you are in a position of command, you don't know everything. And I saw so many young officers fail. Because they assumed that having the rank gave them the knowledge.” – Carrie (22:45) “If you've come from a STEM background, you are taught and you've been drawn into that because of your personality types, you are taught that perfection is everything. What that actually means is that it can lead to procrastination because you are constantly in search of the ideal rather than the good enough, and you put off making decisions because of that.” – Carrie (1:04:17) “There's always that period of time where you think that the symbol that you have on your collar or on your or on your shoulder entitles you to just tell people what to do. There are rules, but you're not going to make it very long in your space or you're not going to ever get promoted. You're not going to move forward. You're just not going to be successful in achieving your project objectives, if you don't learn how to lead and don't learn fast.” Dan (23:54) “Managing people means managing their emotions and behaviors, and that is something that STEM leaders can find very, very challenging and what that means is that they struggle to build functional teams. And linked into that is a communication thing. Understanding how people communicate and how to communicate your particular values and your ethos and the behaviors that you expect to see happen. And so there's a whole quadrant on the wheel, which is about understanding that you can build teams in a better way and they don't have to be dysfunctional.” Carrie (1:08:11) “Don't beat yourself up, guys. Because to get as far any leader to even survive a year is beating the odds. All you need is the boost to get to the next level. But you can't do that by yourself. So if it's not me, find somebody. Yeah, because everybody needs somebody in their corner.” Carrie (1:31:00) About Carri Nicholson Carri Nicholson specializes in helping CEOs address blind spots that many small business leaders face when scaling their businesses. An entrepreneur herself, she's also a former British Army officer with decades of experience dealing with leaders in the military, political, and business arenas. Now, as The Leader Whisperer™, she's turned her deep understanding of management and leadership into programs that help small business owners and CEOs to become big business owners and CEOs. Resources & Links Dan Nestle The Dan Nestle Show: https://nestle.libsyn.com/ Dan Nestle on Twitter: http://twitter.com/dsnestle Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/ Carri Nicholson LinkedIn: https://www.linkedin.com/in/carrinicholson-leaderwhisperer/ Twitter: https://twitter.com/LeaderWhisper Website: https://www.carrinicholson.com/ Website: https://theleaderwhisperer.substack.com/ Mentions Five Dysfunctions of Team Leadership by Patrick Lencioni - https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756 Principles: Life and Work by Ray Dalio - https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021

101: How Social Media Began with Community with Andrew Shuttleworth

Play Episode Listen Later Mar 17, 2023 68:21

In this week's episode, Dan reunites with an old friend to talk about online and hybrid social media community building and its challenges of the past, present and future. Joining him today is fellow Japan aficionado, super connector, brand expert, event master, and his friend of more than 20 years, Andrew Shuttleworth. He's currently the Head of Business Development, Japan and Asia Pacific for the Singapore-based innovation platform Agorize. Prior to that, Andrew held leadership roles at tech companies in Japan and Singapore and had his own consulting business in Japan focused on connecting customers, vendors, and people (called Customers Vendors People, naturally). He runs a community called Innovators United and chairs the Sales Leaders Peer Group for EGN in Singapore. Andrew talks in depth about creating, promoting, and regulating online and hybrid social platforms and networks. He reflects on the challenges faced by Net Tokyo, an organization he co-founded with Dan and other super connectors in Tokyo before social media became so ubiquitous. Prepare to be taken on a guided tour of how people connected at a time when social networking was unheard all the way through to when it finally caught on and changed everything. This is one episode you don't want to miss. In This Episode (03:32) Welcoming Andrew Shuttleworth to the Dan Nestle Show. (03:49) Talking about Net Tokyo, a community of communities he and Dan started before “The Facebook”. (10:51) How the idea of networking was ahead of its time back then. (13:49) Andrew's journey from a lad from Northern England to becoming the accidental business nomad. (19:44) Talking about the idea behind connecting people: to create value. (25:02) On the move to Singapore and still maintaining ties with Japan. (27:18) Andrew's role at Apple and how it aided his goal to connect people. (30:50) Being mindful of creating communities without over-commercializing them. (36:01) Indicators that show that the community is growing and interacting. (38:33) Andrew's take on current platforms when it comes to community creation. (42:51) Different tools for different generations such as Discord and Slack. (47:18) How size matters when it comes to building trustful communities. (50:59) Regulate, populate, and evaluate contributions from communities. (56:03) On Innovators United being a hybrid community with in-person events. (1:03:52) Andrew's advice to marketers today. (1:03:45) Final remarks from Andrew. Notable Quotes “I always had Southeast Asia on my map as kind of a natural next step from Japan, knowing that the economy here is just going to keep growing and growing for decades. There's a lot of similarities to Japan, but there's also a lot to learn and a lot to experience. I mean, one of the reasons I went to Japan was just to have this information in your face every day while you're walking around reading kanji. And the level of challenge in your life is kind of doubled just by being there, especially when you're new and young. And so, I wanted to experience that daily challenge of life again by going to a completely new place.” - Andrew (25:56) “When other people start introducing other relevant people to the community and talking about it, that's when you know it's really working. And actually, from the business perspective, the awareness when people come to you and say, ‘Hey, actually I want to hear about your product and service,' that is really nice because like you say, you're not doing it for business purposes, but there has to be some sort of win-win there.” – Andrew (36:01) “We can just continue to build and build communities and participate in communities. And you know, I think that by being community oriented, you've got. Already a kind of an advantage over a lot of other salespeople, marketers, whatever you want to call yourself at any given time. Look, we aren't old, but we aren't getting any younger. So, you know, to prepare ourselves for the future as we live longer and longer and longer, understanding community and the effects that has on people's behavior and just the idea of making relationships and connections and understanding that I think is going to be a massive advantage for you.” Dan (1:02:21) “My sales team, even though they're in Singapore, are maybe 30 minutes away. But what I've realized is and I think pretty much most people would agree with this, is that there's something totally different about getting together with people in person. I've built relationships, I've hired people. I've mentored people online. But when you get together and you have an in-person conversation, either 1 to 1 or especially in a group, the dynamics and the information exchange transforms. And it's as much as I love technology, you can't replace it, at least not at the moment.” Andrew (57:17) “I'm sure marketers are looking at this saying, okay, how do I, how do I work with community? My advice would be, assign a little bit of your budget to communities. Communities don't take a lot to fund. Um, but they do require money, right? You require money for a venue requirement, for some refreshments. And I think businesses can play a good part in enabling communities. But you aren't going to get your ROI next month or you're not going to get your ROI this quarter. So, it's up to the marketers to kind of learn how to justify this investment in communities.” Andrew (1:03:52) About Andrew Shuttleworth Andrew Shuttleworth is an expert in building communities. For over two decades, Andrew has been in sales, marketing, project management, and event production, overseeing all aspects of creating, populating, regulating, and promoting a community, whether online, in person, or hybrid. He's currently the head of business development, Japan and Asia Pacific for the innovation platform Agorize, based in Singapore. Prior to that, Andrew has been in leadership roles at tech companies in Asia, did a considerable stint at Apple, and had his own consulting business in Japan focused on connecting customers, vendors, and people. He set up and runs a community called Innovators United and chairs the Sales Leaders Peer Group for EGN in Singapore. Resources & Links Dan Nestle The Dan Nestle Show: https://nestle.libsyn.com/ Dan Nestle on Twitter: http://twitter.com/dsnestle Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/ Andrew Shuttleworth Company: https://get.agorize.com/en/ LinkedIn: https://www.linkedin.com/in/andrewshuttleworth/ Twitter: https://twitter.com/ashuttleworth Facebook: https://www.facebook.com/shuttleworthandrew Instagram: https://www.instagram.com/andrewshuttleworth/ YouTube: https://www.youtube.com/@runners.t.v EGN Sales Leaders Peer Group: https://www.egnpeernetwork.com/peergroup-singapore-sales-leaders

100: How to Become a Customer Champion - A Job to be Done with Ruth Hartt

Play Episode Listen Later Feb 27, 2023 69:56

For this very special milestone, the 100th episode of The Dan Nestle Show, Dan has the great honor to chat with Ruth Hartt, a classically trained opera singer and music educator, now Chief of Staff at the Clayton Christensen Institute (a think tank dedicated to improving the world through Disruptive Innovation) and founder of Culture For Hire, a platform she uses to help arts organizations rethink their purpose and reinvent themselves by understanding their customers. Drawing examples from the world of music and art, we learn how Ruth is applying Jobs to Be Done theory to become a true customer champion and turn arts marketing on its head. You'll find yourself nodding along with Ruth as she takes us through stories of marketing malpractice, and how a few brave innovators and Jobs to be Done approaches are helping to breathe life into a dying industry. In This Episode (01:59) Dan welcomes Ruth to Dan Nestle show. (03:49) On meeting Ruth as part of the uprising at an anti-conference. (05:40) Ruth journey as a musician and educator to joining the Clayton Institute. (06:18) Talking about harassment and pregnancy discrimination. (09:50) Absorbing, learning, reading, and listening to knowledge coming her way. (16:01) Explaining Job to Be Done and why people buy. (26:33) On being a relevant strategist and customer champion. (38:40) Discussing the epidemic of loneliness and how to tackle it. (40:17) Dan elaborates on the three-box solution. (52:15) Job To be Done going beyond just a marketing solution. (54:58) How can people discover classical music and the arts today. (59:53) What Dan discovered about classical music. (1:03:18) How reaction videos can create an impact. (1:05:33) Ruth shares a book with the audience. Notable Quotes “All of a sudden, I am thinking, we have got a marketing problem in the arts world. Because we are not considering the customer at all. In fact, traditional arts marketing ignores the customer, and so does the theory change the game for marketers in the arts world and I sort of set out to figure out what that looks like.” – Ruth (11:33) “We need to understand the functional need, the emotional context, and the social context in their life that causes them to buy. Sort of in a nutshell, people buy not because of who they are but because of who they want to become. Or because of what they want their life to become or their world to become. The way Clayton Christensen always puts it is they say, people hire things to help them make progress on a circumstance in their life.” – Ruth (16:39) “There is the value chain architecture; how the business is run and how value gets delivered. There is the value of proposition, and then there is the customer. Those 3 elements if you change any one of those, it's a non-linear innovation. And that a way you can sort of validate whether or not what you are doing is innovative.” – Dan (42:09) “The forces of progress. There are forces that are in someone's circumstance that are pushing him towards a solution. There is a solution that has great things about that is pulling them towards it. But then there are these habits of the past and anxieties about the new solution that are forcing them away and unless the pull towards the new solution outweighs the anxieties and the habits of the past, you are not going to sell whatever it is you are trying to sell.” – Ruth (43:55) “How do you get people to buy in, right? Some of it is creating this relevant doorway; relevant meaning something that is familiar to them. There are so many Queen fans out there. And for them to see a concert advertised as Queen with full orchestra, that's a draw! I would be interested in that. I am a Queen fan.” – Ruth (1:01:39) About Ruth Hartt Ruth Hartt is a classically trained opera singer and music educator. She spent the last 5 years at the Clayton Christensen Institute for disruptive innovation, where she has been immersed in research and theories of one of the world's legendary business thinkers, learning the power of Jobs to be Done and customer-centricity. Now she has combined her experience in the arts with her expertise in business strategy and launched Culture For Hire, where she helps arts organizations to rethink their purpose and reinvent themselves by understanding their customers and creating relevance for their communities. Resources & Links Dan Nestle The Dan Nestle Show: https://nestle.libsyn.com/ Dan Nestle on Twitter: http://twitter.com/dsnestle Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/ Ruth Hartt Website: https://www.cultureforhire.com/ LinkedIn: https://www.linkedin.com/in/ruth-hartt/ Twitter: https://twitter.com/ruth_hartt Facebook: https://www.facebook.com/cultureforhire Instagram: https://www.instagram.com/cultureforhire/ YouTube: https://www.youtube.com/channel/UCt6qshnsYS1UHPa7H8DuTlA Mentions Book: https://www.priyaparker.com/book-art-of-gathering

strategy marketing chief drawing jobs champion sort uprising disruptive innovation absorbing clayton christensen jobs to be done clayton christensen institute hartt dan nestle

99: Show Up and Build a Community with Valentina Escobar Gonzalez

Play Episode Listen Later Feb 11, 2023 77:48

In this episode, Dan connects with serial learner, social media trainer, speaker, and founder and owner of Beyond Engagement, Valentina Escobar-Gonzalez. Dan and Valentina sit down to chat about community, the ins and outs of social media, the importance of putting yourself out there and just “showing up,” the keys to authentically connecting with people through social media, and the pros and cons of Web3's development and advancement. Valentina Escobar-Gonzalez is a serial learner and expert social media marketer with an unquenchable desire to speak with and engage with people. As a well-known speaker and social media educator, she understands how to combine social media marketing principles with authentic relationship-building to develop true connections and create a purposeful community online. Her years of expertise help her cater to business owners who do not understand how to put humanity in their marketing. In This Episode (4:29) How Valentina became dedicated to selfless learning (13:14) Is there a difference between marketing and PR? (17:28) The importance of putting yourself out there and staying determined (28:58) Quantifying the ROI of putting yourself out there (31:46) How Valentina built and evolved her social media business (34:40) Social media is a tool to help you truly connect with people (44:29) Organically collecting connections and building a community as a result (50:50) Web3's development is fascinating and terrifying (1:03:15) What keeps Valentina up at night? (1:13:34) Final message from Valentina Notable Quotes “I started taking notes on everyone and really understanding people because I think you have to be prepared. You have to do research. You [have to] have the tools. There's no excuse to bond with someone if they have a profile; there is a way to really identify and create a relationship with someone if you take the time to research who they are and what they stand for.” - Valentina (5:35) “I went up to have him [I met his wife and him] and had him sign my book, and I'm like, “I don't know who he is. Let's talk about golf because he's from Florida, so maybe he's a golfer.” He was not a golfer, but somehow [we] we took a picture, we stayed in touch, I followed him on Twitter, and I found his address on his website. At one point, I either sent him a thank you card or a Christmas card…You keep in contact with folks…It's all about putting yourself out there. If I had not taken that step to go get the book signed by Mark and just talk about golf [you know, being an ex-Floridian] and just putting myself out there and just taking the initiative to write him a little hand-written card…You know, that sort of stuff. - Valentina (17:48) “The idea of going up to somebody who I've admired from afar or I'm familiar with their books…you know, you have this kind of image or this feeling that they're too busy or they're too famous or whatever to spend any time with you. It took me far [far] too long in my life to get to the point where I was like, “why should I care?” Right? If they don't wanna talk to me, they'll just turn around, and they'll go someplace else, and then, you know, that just means they're a dick.” - Dan (21:47) “When I started my business, I only knew one other person who was getting paid in the area to do social media. At the time, not even the agencies had social media. I said to myself, “it's a way to communicate with your customers. How are you gonna know how to sell to them, how to approach them, how to market to them, if you don't know what they're saying?” - Valentina (33:41) “You don't really know what you're gonna get out of a relationship when you first meet someone. You don't know the ripple effect…how much it's gonna impact you, your family, [and] your contacts. And I think it's just the desire to be a connector. I might not be able to help you, but I might direct you to the right person.” - Valentina (46:58) About Valentina Valentina Gonzalez is a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator specializing in helping individuals and their businesses build authentic connections with their social media to boost customer relations and create a strong, purposeful community online. She also deeply understands digital content, social media platforms, social listening practices, and digital marketing strategies, with over 10 years of experience in the world of social media. As a co-author of the upcoming book, “The Most Amazing Marketing Book Ever,” she collaborates with over 35 fellow marketers to give you their combined top strategies for 2023 and beyond. She has been featured in multiple podcasts available on her website and has won several prestigious awards throughout her marketing career. Resources & Links Dan Nestle The Dan Nestle Show: https://nestle.libsyn.com/ Dan Nestle on Twitter: http://twitter.com/dsnestle Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/ Valentina Escobar-Gonzalez Website: https://beyond-engagement.com/ LinkedIn: https://www.linkedin.com/in/equinevalentina/ Facebook: https://www.facebook.com/BeyondEngagement Twitter: https://twitter.com/EquineValentina Guest appearances: https://beyond-engagement.com/podcasts/

christmas community social marketing pr connecting roi connections show up gonzalez web3 escobar floridian organically quantifying dan nestle

98: CommTech and the Evolution of Strategic Communications with Brittany Paxman

Play Episode Listen Later Jan 27, 2023 73:17

In this episode, Dan connects with leading thinker and practitioner in the emerging communications technology space and Founder of Point 600, Brittany Paxman. Dan and Brittany sit down to chat about the importance of strategic communications and the ways technology is enhancing that importance and changing the profession. They discuss how communications technology - CommTech - helps communicators and the businesses they serve. The entire conversation is loaded with practical takeaways for anyone interested in this evolving field. Brittany Paxman dives headfirst into changing the world of communications. She is dedicated to bridging the gap between communications and technology to improve company functions and people's lives within the communications space. Tune in to learn more about the value of improving strategic communications by integrating technology to maximize consumer interactions, marketing, communications, sales, revenue, and other business interactions. In This Episode (1:41) Why Dan has been so keen to speak with Brittany (3:51) Brittany dives into her background and getting into the Comm-Tech space and starting her own firm (13:03) The “chicken and the egg” situation of integrating technology into communications (15:40) Why marketers understood the importance of technology integration sooner than communications experts (22:00) The qualitative vs. quantitative difference for approaching technology between marketing and communications (28:40) The roles of communications that often go unnoticed (36:43) The mindset shift needed to embrace modernized communications (45:44) The value of a communicator as an informed consumer of data (49:50) The framework for a modernized communicator ecosystem with CommTech (1:00:20) The evolution of the communications space with technology integration (1:09:24) Brittany's and Dan's suggestions for improving statistical prowess (1:12:24) Brittany's final words to Dan and the audience Notable Quotes “I really, at my core, believe in the power of communications to be a connector…Communications has such an important role, not just for organizations, but for society because it's the connector. It's the persuader, but it's also the opportunity for that information exchange for knowledge, argumentation to happen between companies and people, and I believe that is incredibly important.” - Brittany (4:30) “I think alot of communicators are burnt out. It is a field where you can be working 24/7, where we deal with crisis communication, where we deal with some of the most important things a company does and says…I think there is an opportunity for data and technology to make it a more sustainable profession where excellent people can stya in the profession and that we don't lose the talent to other areas…That's sort of the other half of the reason I started my company. I wanted to help communicators to not only survive, but thrive.” - Brittany (6:14) “Relationships are the domain of communications, like real relationships that matter because the other thing about communications - reputation, right? Looking at reputation, [that's our]...we are stewards of reputation. And as a steward of reputation, that's where crisis and things come in, we really started looking at how people are talking about us.” - Dan (21:14) “When I explain what I think communications is to people who are not in this industry at all, I think communications is definitely top of the funnel - beginning of the journey. But comms is also responsible for relationships with everyone who is not a customer.” - Brittany (28:43) “In my mind, technology, the mindset shift is not that technology is going to do everything for us, but that it's gonna take the stuff that's super repeatable that we are wasting mental capacity on and help us with that so that the communicators can spend their time being strategists.” - Brittany (38:57) About Brittany Brittany Paxman is a leading expert and thinker in the emerging field of communications technology with her company Point 600. She emphasizes data analysis, process design, and technology consulting for communications to build long-term success. With her decade of experience in digital communications, she developed her principles of Systems-Thinking, Data-Driven, and Technology-Enabled. Armed with these principles, she works tirelessly to provide the framework necessary to help communicators not just survive, but thrive in the modern world. Resources & Links Dan Nestle The Dan Nestle Show: https://nestle.libsyn.com/ Dan Nestle on Twitter: http://twitter.com/dsnestle Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/ Brittany Paxman Website: https://www.point600.com/ LinkedIn: https://www.linkedin.com/in/brittanylpaxman/ Twitter: https://twitter.com/BrittanyLPaxman

relationships founders evolution armed data driven comms strategic communications systems thinking paxman commtech dan nestle

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