Podcast appearances and mentions of david szetela

David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together. "Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that knowledge into the most actionable high-profit tips.

David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together. "Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that knowledge into the most actionable high-profit tips.

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency.This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency.This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency.This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency.This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test’s performance.

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test’s performance.

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They'll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test's performance.

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They'll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test's performance.

PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. David Szetela welcomes back Aaron Levy from Elite SEM to discuss the major PPC ad formats that are available across Google Ads.  Most of the basic text and shopping formats are also available across Bing Ads. There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience is one of the more under-optimized facets of search marketing. It doesn’t fit neatly into a budget, so it’s difficult to find resources. The average search marketer doesn’t have the skillset to design and build a landing page. Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it’s akin to giving a 16-year-old a driving test in a Ferrari.

PPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad format available. David Szetela welcomes back Aaron Levy from Elite SEM to discuss the major PPC ad formats that are available across Google Ads.  Most of the basic text and shopping formats are also available across Bing Ads. There's an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn't it? Landing page experience is one of the more under-optimized facets of search marketing. It doesn't fit neatly into a budget, so it's difficult to find resources. The average search marketer doesn't have the skillset to design and build a landing page. Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it's akin to giving a 16-year-old a driving test in a Ferrari.

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft.The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience.Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting.

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft.The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience.Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting.

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft.The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience.Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting.

David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads at Microsoft.The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience.Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting.

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results?Any tips or hidden landmines and more. 

A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They're glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn't just connected, they're empowered. And, these empowered consumers are completely shattering the construct of the traditional funnel as we know it.

A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They're glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn't just connected, they're empowered. And, these empowered consumers are completely shattering the construct of the traditional funnel as we know it.

A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn’t just connected, they’re empowered. And, these empowered consumers are completely shattering the construct of the traditional funnel as we know it.

A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving, waiting in line, watching TV, studying, sitting on a train/plane, etc. While some of us may not agree with the amount of screen-time people endure, it is their time and it is creating a new genre of connected consumerism. This always-on, mobile customer isn’t just connected, they’re empowered. And, these empowered consumers are completely shattering the construct of the traditional funnel as we know it.

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta. 

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta. 

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta. 

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta. 

David Szetela discusses recent changes to the PPC industry, how it will continue to evolve in the future, and the role artificial intelligence will play in producing more effective results with less effort and time.

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.  They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.  They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.  They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.

David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.  They discuss how understanding client needs lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why.

David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain

David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain

David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain

David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. They discuss the impact of machine learning on internet marketing strategies and the job market, Man vs. machine as it relates to the PPC optimization process, what a machine can and cannot do, and future job roles and how you can structure your career in this domain

David Szetela, industry veteran, PPC expert, and Owner of FMB Media, joins us to discuss the past, present, and future of paid search; David’s history of working with Apple including some very memorable presentations; why offices should be optional; the fundamental mistakes he has seen in his accounts; the new Google branding; and the ins and outs of running both small and large agencies.   Takeaways: [3:59] David got a Master’s Degree in Flavor Chemistry but discovered his calling was in the world of computer science instead of inventing more food additives and flavoring. In 1981, he quit grad school 6 months before getting his Ph.D. to get into the personal computer industry at a time when the IBM PC was released. At that time, Apple was a small company and doing close to $500,000 in sales. David later got a job working for Computer Magazine for several years, which then led to his job as Manager of the Evangelism Department at Apple. [6:49] The median age at Apple was even lower than at Google now, making David “seasoned management” at the ripe age of 31 years old. [8:58] David developed the World Wide Developer Conference, still very well known in the personal computer industry and the model for open discussion within the industry. David tells a story combining cutting-edge technology and meeting famous author and scriptwriter (and Mac user) Douglas Adams. [21:46] We discuss the fundamental mistakes people make in paid search, including running outdated campaigns and ads in geographic targeted regions other than where the customer database is located. Google has a default setting to show the campaigns in the template settings, so be sure to go in and curtail it to your specific location. Another is when people simply copy an entire search campaign, using the keywords for a display campaign that may copy over negative search words and block areas that would otherwise be beneficial for the ad to run. [30:01] It behooves every PPC advertiser to understand when to use display advertising vs. search. [34:09] David defines performance criteria and compensation formulas, which typically include revenue from dollars, a lead form, or a phone call. The assumption has to be that if you are paying for paid performance, the fee structure has to reflect the risk you are taking on. [41:22] About half of David’s clients are in a paid percentage of spend model. [44:34] We discuss the staffing model, how much time it takes to educate people, and why we look for independents. [48:16] David’s experience of having full-time staff work remotely has worked out great and he believes offices should be optional. [51:42] It’s easy to pitch against a large agency. Oftentimes large agencies will promise staff they don’t have yet or move their staff away to another account. We discuss the important things to look at when hiring an agency, and the top errors people make in the strategy realm.   Quotes: ● “You do not need to put every accomplishment since kindergarten in your email signature.” ● “Advertisers in general just do not understand display advertising at all.” ● “There are many ways of measuring performance.” ● “Marketing people aren’t mathematicians, but we are seeing that world change slowly.” ● “The upside of working with independents is that you get people that want to work with you.” ● “I’m really a one-person agency, and it’s going to stay that way.” ● “You get the best results when the keywords in the search query are in the ad, and they are echoed on the landing page.” Mentioned in This Episode: Worldwide Developer Conference Douglas Adams Harry Anderson “Everyone Hates Open Plan Offices Except CEO’s” by Geoffrey James David Szetela LinkedIn @Szetela About.me/szetela

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it’s picked up from the various platforms. https://www.theagentsofchange.com/247

Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Blig Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations.

Join Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela.Source: https://www.searchenginejournal.com/ppc-secrets/224339/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/37Jij6s

This week on The PPC Show David Szetela, speaker and author of "Pay-Per-Click Search Engine Marketing: An Hour a Day" shares his top tips for optimizing AdWords campaigns. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message