Podcasts about civilis marketing

Networking Rx: Bill Troy - Guest Interview (EPS 042) Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews Bill Troy, CEO of Civilis Marketing and author of Clicksand: How Online Marketing Will Destroy Your Business. For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Overview: In this episode, we interview Bill Troy, CEO of Civilis Marketing and a natural-born contrarian. Bill shares with us his expertise and knowledge of 25 years in the market research space, with an emphasis in the online marketing world. Throughout the episode, Bill teaches you how to stand out in the marketing space and how to avoid falling into the trap of CLICKSAND, which is also the title of his new book! 

Bill Troy joins me to provide a different marketing perspective that will wow your audience and help you build real business relationships and growth. He shares highlights from his new book CLICKSAND. Bill is an author, speaker, Inc. 500 CEO and a natural-born contrarian who, for 25+ years has helped global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth without resorting to high-pressure, high-volume automated techniques. Bill’s crusade is to rid the world of the garbage that floods our inboxes and help business owners avoid or escape the Clicksand trap with honest, authentic marketing. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Our special encore guest today is Bill Troy. He is an Inc. 500 CEO who helps global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).” Now...you may remember Bill and the wisdom he shared during Episode 597. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 597 to your list of vital priorities. What you'll learn about in this episode: Why Bill was driven to write his book “CLICKSAND” The importance of being more specific when it comes to business development and recruiting Why you should not be afraid to repel potential customers How millennials are looking for personal relationships as a source of trust Using modern marketing tools to create something of value Why you need to start with what you want to accomplish and THEN choose the tools Recognizing the ‘magical moments’ in the relationships that you’re developing Why you shouldn’t have a fear of scaling your business to get larger customers Hiring people who will add value to your team Why you need to think like an owner — not like a manager Ways to contact Bill: Website: www.clicksand.net/onward  

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry.  As they  created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise. Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google. His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape.   Takeaways You Don’t Want to Miss The ONE ‘old school’ mindset that’s holding radio back TODAY. The FIRST thing Bill would check if programming a new station today. ONE word that will redefine radio in the next few years. The secret weapon that can up YOUR game while others overlook it. Get a FREE chapter of Bill’s book Clicksand HERE. More at www.brandwidthondemand.com  

On this week's Episode, I interviewed Bill Troy. Bill is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. In his new book CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It) is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In CLICKSAND, Bill Troy compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800’s. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen.Download Excerpt From the Forthcoming Book. Chapter 5: THE DAMAGE. CLICK HERECheersJoehttps://joedalton.ie/ See acast.com/privacy for privacy and opt-out information.

Overview: In this episode, we interview Bill Troy, CEO of Civilis Marketing and a natural-born contrarian. Bill shares with us his expertise and knowledge of 25 years in the market research space, with an emphasis in the online marketing world. Throughout the episode, Bill teaches you how to stand out in the marketing space and how to avoid falling into the trap of CLICKSAND, which is also the title of his new book! 5 Golden Nuggets Shared: 1. Beware of snake-oil pitches and recognize when you are being pitched this way. For these sales to happen 3 things must exist: a pain the suffer feels, a promise it can work, and plausibility of the story they are telling you. 2.There are four types of money you can get: your own, friends and family, investors, and customers. Out of the four types the best type of money to get is from your customers, if customers will pay you for it, you know your product or service is worthwhile. 3. If you are going to utilize tools in your business, ensure you know why you need that tool. If you can’t explain to yourself why you need it, you don’t need it yet. 4. Be cautious of automation and make sure you are focused on effectiveness and not just efficiency, one doesn’t always lead to the other. 5. Business is a two-way relationship that requires interactions. When people come to you with their needs, make sure you are providing that need while making them feel valued. 3 Bold and Kick-Ass Quotes: 1. “Money talks!” - Bill Troy 2. “If a customer will pay for it, it’s a winner!” - Bill Troy 3. “Use the Golden Rule as an actual, practical bit of instruction for yourself today.” - Bill Troy Click the hyperlink below to connect directly with Bill! Website: http://www.clicksand.net/bebold/ Click the hyperlink below to connect directly with us! Website: http://www.ThinkBoldBeBold.com Facebook: https://www.facebook.com/ThinkBoldBeBold/ Instagram: https://www.instagram.com/thinkboldbebold/ Twitter: https://twitter.com/thinkboldbebold Sponsored by Mavericks Mastermind Until next time, Do Something Nice for Someone! Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Troy, CEO of Civilis Marketing and author of the upcoming book Clicksand, joins me on this episode.

Bill Troy is an Inc. 500 CEO who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).” What you’ll learn about in this episode The importance of testing your assumptions to know that they work Finding a balance between what is effective and what is efficient Why online marketing may not be the answer that your business needs Being weary of online marketing pitchmen using questionable tactics and data Why it’s important to build customers face to face through human contact The importance of having a balanced marketing strategy Learning to navigate through the confusing world of sales and marketing Staying focused on the measurables within your business Building human relationships into a process How spending time with three types of people, successful peers, mentors, and customers will lead to success How to best connect with Bill: Website: www.clicksand.net Website: www.clicksand.net/onward

In this episode of the DREAM. THINK. DO. podcast, Mitch Matthews talks with Bill Troy, CEO of Civilis Marketing, who has developed a unique take on marketing in today's digital world after working with major brands such as Sony, Disney, and Nestle. Bill is now helping businesses achieve their potential by avoiding the clutter of the online marketing world.   Listen To The Podcast: How often is it that we hear about someone getting slapped upside the head with their dream job or career?   It's usually a bit more subtle and requires us to pursue opportunities as opposed to just having them fall into our lap. Isn't it great having access to data on nearly every aspect of your business and customers? There's almost no limit to what you can gather. But how is that data being interpreted and how does it help you? As an entrepreneur in today's world, there is an overwhelming amount of information and advice on how to best capture your audience. Not all of it is great… In fact, with all this data it's incredibly easy to get distracted from what really matters in your business and lose sight of your goals. Bill Troy is using his 20+ years of experience in the marketing world to help entrepreneurs sort through the clutter and find success. In this episode, you will…   Learn how to find a new perspective on internet marketing Hear how to really start identifying with your customers     Episode Resources: http://www.clicksand.net/dtd/ DREAM. THINK. DO.

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationships™ that drive business growth using today’s digital communication tools without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen. Bill’s crusade these days is to rid the world of the garbage that floods all of our inboxes garbage sent by businesses who have followed the advice of online marketing pitchmen and help business owners avoid or escape the CLICKSAND trap before it’s too late. In CLICKSAND, Bill Troy compares giant firms like HubSpot, Google, and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s. Bill details the unscrupulous techniques that online marketing pitchmen use to convince business owners, the societal factors that are unnaturally magnifying their success and how businesses who are caught in the trap can escape and get back to what really works. What you’ll learn about in this episode: Asking the right questions about your marketing strategies Building relationship processes that create customer bases Thinking about the future and working toward it by acting now How to decide for yourself what a relationship is for your business What you need in order to make email marketing people want to read Avoiding the common pitfalls of online marketing What to be careful about when crafting your marketing strategy The questions you need to ask yourself when marketing your company Understanding the life of the person who will buy from you Ways to contact Bill: Website: www.civilismarketing.com Book: www.clicksand.net

Bill Troy is an Inc. 500 CEO and a natural-born contrarian, who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book Clicksand: How Online Marketing Will Destroy Your Business (And the Unlikely Secret to Saving It), is an explosive wakeup call and warning for business owners, about the dangers and hypocrisy in online marketing. In Clicksand, Bill compares giant firms like Hubspot, Google and LinkedIn, as well as local agencies and consultants, in towns big and small, to snake oil salesmen of the 1800s.     Key Takeaways: [1:23] So many businesses think they are building relationships with clients while they are in fact damaging them. [3:34] Bill has been a rule-breaker from the very beginning, and he continues to defy norms in the marketing world. [4:57] What is the danger in online marketing? [5:57] How do you balance technology and intimate customer relationships? [7:34] Social media is a bridge to relationship development, not a substitute for it. [8:39] How does Bill help companies improve their marketing? [10:11] Marketing can be annoying and ineffective. [11:19] There are two groups in the online marketing world: the evil group and those that really believe in the industry. [13:59] Josh bought into the marketing myth earlier in his business. [15:03] Bill offers special relationships training from his website. [16:46] Bill is offering three free gifts to Franchise Euphoria listeners. [18:35] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.     Mentioned in This Episode: josh@franchiseeuphoria.com Civilis Marketing

Today’s guest is Bill Troy, who will be the incoming EO Education Chair, and the President Elect for 2018-2019 year. In this episode, Kevin and Bill talk about Bill’s start in entrepreneurship, starting his own business and writing a book, and how EO has helped him navigate some of the twists and turns he has experienced in his career. Key Takeaways: [1:04] Bill shares his “lifeline” — after meeting his wife in college, he left college and went to broadcasting school, and after broadcasting school he got into the radio business for about ten years. When they switched gears to follow his wife’s career, they ended up in Columbus, and he started his own internet-based market research company, Troy Research. [5:15] What did Troy recognize in himself that he had the entrepreneur mentality? For him, the missing piece was sales. After he did that for his work with a market research company, he had the knowledge and the confidence to start his own business. [6:19] Getting integrated into the Columbus community: coming from the city, the adjusting was difficult, but once they settled in their home in Ohio they realized that it is a great place to be. [9:01] Bill’s financial advisor encouraged him to join EO. Immediately, being a part of EO helped Bill realize that all the things that made him think he wasn’t an entrepreneur were actually the evidence that he was an entrepreneur. Bill talks about how he got involved in other aspects of EO, particularly becoming a member of the board. [11:24] Bill talks about the impact of forum as a process, and how the principles apply to other areas of his life. [14:20] This involvement, and the experiences he gained through the work he had to do, actually ended up having an effect on the growth of his personal business. Bill’s story is a great example of the kinds of things people are experiencing by being involved in EO. [16:08] Being able to see and recognize that there is a bottom and top five percent is really important because it leads to the ability to turn one into the other (preferably your bottom five into your top five). [19:00] Bill and Kevin talk about Bill’s book, and how the idea for that came around. As Bill is changing directions in his business to focus more on using online marketing tools for relationship-based marketing rather than impersonal transactions, he is hoping this book will help bring in some others who believe in the same things. [22:57] Where does Bill see things going in the future? For Civilis Marketing, they are working toward building a business that is not “Bill-related.” Ideally as they move forward his wife will take over more over the actual running of the business. Bill also talks about the services they are hoping to provide through Civilis Marketing. [27:11] Kevin asks the age old question: how can he, or anyone in the audience, help Bill out? Bill really wants members to be more proactive about getting involved. When members take ownership of growing their interests through the program, it helps everyone. [31:51] Both Kevin and Bill are writing books — they talk about the different routes of publishing and what the process has been like for Bill so far.   Mentioned in This Episode: Civilis Marketing Troy Research Contact Bill: bill@civilismarketing.com Columbus Chapter of Entrepreneurs’ Organization