Podcasts about clicksand

Networking Rx: Bill Troy - Guest Interview (EPS 042) Frank Agin, founder and president of AmSpirit Business Connections and host of Networking Rx, interviews Bill Troy, CEO of Civilis Marketing and author of Clicksand: How Online Marketing Will Destroy Your Business. For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Overview: In this episode, we interview Bill Troy, CEO of Civilis Marketing and a natural-born contrarian. Bill shares with us his expertise and knowledge of 25 years in the market research space, with an emphasis in the online marketing world. Throughout the episode, Bill teaches you how to stand out in the marketing space and how to avoid falling into the trap of CLICKSAND, which is also the title of his new book! 

John 10:1-10Have you found your way? Some say there are many paths to life. Jesus said there is only one. Thieves come to steal, kill, and destroy. Jesus came to offer abundant life. When we enter life through him, we are saved and sustained. Welcome to worship in the presence of the great I am. Quotes:Samuel Shoemaker wrote:  I stand by the door.I neither go too far in, nor stay too far out.The door is the most important door in the world -It is the door through which men walk when they find God.There is no use my going way inside and staying there,When so many are still outside and they, as much as I,Crave to know where the door is.And all that so many ever findIs only the wall where the door ought to be.They creep along the wall like blind men,With outstretched, groping hands,Feeling for a door, knowing there must be a door,Yet they never find it.So I stand by the door.The most tremendous thing in the worldIs for men to find that door - the door to God.The most important thing that any man can doIs to take hold of one of those blind, groping handsAnd put it on the latch - the latch that only clicksAnd opens to the man's own touch.Men die outside the door, as starving beggars dieOn cold nights in cruel cities in the dead of winter.Die for want of what is within their grasp.They live on the other side of it - live because they have not found it.Nothing else matters compared to helping them find it,And open it, and walk in, and find Him.So I stand by the door.Go in great saints; go all the way in -Go way down into the cavernous cellars,And way up into the spacious attics.It is a vast, roomy house, this house where God is.Go into the deepest of hidden casements,But my place seems closer to the opening.So I stand by the door.I admire the people who go way in.But I wish they would not forget how it wasBefore they got in. Then they would be able to helpThe people who have not yet even found the door.Or the people who want to run away again from God.You can go in too deeply and stay in too longAnd forget the people outside the door.As for me, I shall take my old accustomed place,Near enough to God to hear Him and know He is there,But not so far from men as not to hear them,And remember they are there too.Where? Outside the door -Thousands of them. Millions of them.But - more important for me -One of them, two of them, ten of them.Whose hands I am intended to put on the latch.So I shall stand by the door and waitFor those who seek it.'I had rather be a door-keeperSo I stand by the door.To discover more messages of hope go to tallowood.org/sermons/.Follow us on Instagram, X, and YouTube @tallowoodbc.Follow us on FaceBook @tallowoodbaptist

This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) shares a quote from Clicksand by Bill Troy (@BillTroyAuthor) on the power of finding commonalities with your network. Frank is associated with AmSpirit Business Connections (www.amspirit.com), an organization committed to empowering business success through networking. For more information on its franchise opportunity, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

Bill Troy joins me to provide a different marketing perspective that will wow your audience and help you build real business relationships and growth. He shares highlights from his new book CLICKSAND. Bill is an author, speaker, Inc. 500 CEO and a natural-born contrarian who, for 25+ years has helped global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth without resorting to high-pressure, high-volume automated techniques. Bill’s crusade is to rid the world of the garbage that floods our inboxes and help business owners avoid or escape the Clicksand trap with honest, authentic marketing. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Getting Connected With The Interview Valet for Podcasting, Tom Schwab:Tom Schwab, the founder of Interview Valet, knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Quote: “Don’t die not knowing.” ~ Brett Pierson, CAPT USN Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy. Tom is also Founder of Interview Valet, the category king of Podcast Interview Marketing.   [spp-tweet tweet="You Too Can LIVETHEFUEL! @TMSchwab "]   Top 3 Hot Points:Get Connected. Grow Your Influence. Help Others Give Back With Increased Influencers.   Final Words:I guess what it comes down to is something I learned a long, long time ago. What's ordinary to you is amazing to others. And I think we all underestimate what we know. And I can think of back when I was in the Navy, you could tell somebody that was new on the aircraft carrier because they would climb all the way up to the superstructure to watch the planes take off and land and then after about three days you're like it's normal I'm not going to do all that but yet you get off the ship and people like to watch the planes not just ordinary to me we underestimate what we know and just remember what's ordinary to you is amazing to others and today it's never been easier to share that with somebody to help them with it as a podcast host as a podcast guests on social media whatever you do you know help people connect with them introduce a new person a new idea to them it'll make their life better and it will make your life better too.   Resources: InterviewValet.com/livethefuel (http://interviewvalet.com/livethefuel) Thomas Schwab on LinkedIn (https://www.linkedin.com/in/thomasmschwab) @InterviewValey on Twitter (http://www.twitter.com/Interviewvalet) @TMSchwab on Twitter (http://www.twitter.com/TMSchwab) @ThomasSchwab on Facebook (https://www.facebook.com/ThomasSchwab) @InterviewValet on Instagram (https://www.instagram.com/interviewvalet/)   Influencers Mentioned: Bill Troy of Clicksand (http://www.clicksand.net/about-bill/) Gary Vaynerchuk (https://www.garyvaynerchuk.com/)   On This Episode You Will Hear:[spp-timestamp time="00:30"] Introduction [spp-timestamp time="09:00"] Strategy and more strategy, or why are we doing this? [spp-timestamp time="19:17"] We had a client and there's a great book out there called Clicksand how digital marketing is ruining your business by Bill Troy. And I think people will come back and point to that book and say he was the first one that said the emperor has no clothes. And his point was, is that a lot of what is being sold is vanity metrics. And it's hurting your business. I love how he said in there that whales don't click. And big fish don't go through funnels, right. If you think you're going to sell the CEO or the CFO of a company on your tripwire product in order for him to come in, and then, you know, give you that that million dollar contract. It's not going to happen. [spp-timestamp time="31:00"] There are some people that like Gary Vaynerchuk, who was one of those early ones that did a podcast and video. Well, some people just want to watch him talk. So they'll do that. Somebody asked me one time, what's podcast now? 40% of the US population listens to podcasts. [spp-timestamp time="40:50"] Different people need different things. I mean, we've got some that are, you know, spokespersons for Fortune 500 companies. Other ones are authors that are just starting out, you know, some of them,...

Hi, and Merry Christmas! I have plenty of information to share this time. I hope you are not too distracted while listening to all this! Would you like to see more people find the Daily Bible Reading Podcast? If so, here is a quick way you can really make a difference: Some time ago I made a channel for the DBRP on YouTube which is linked here in the episode notes. Please, even if you never intend to listen to an episode on YouTube, please click the link to subscribe to that channel. The more people that are subscribed, the higher our channel will appear in search results. At the beginning of 2019, I hope to be able to make Youtube playlists of episodes a month at a time, so that it becomes easier for people to actually listen to the DBRP using that platform. Youtube is the second most popular Internet search engine. So please help some people who are searching to discover the DBRP. Just click the link above and click to subscribe to our channel. Currently, there are only 8 people subscribed. The DBRP got off to a rough start in 2018. This was due to my not observing how the new update to the Apple podcast app ruined the way the many episodes of the DBRP were being displayed. People--- including my son, David, were having difficulty finding the next episode they wanted to listen to. This is important because, around half of our audience are listening on Apple devices and primarily using the podcast app. So we lost many listeners at the first of the year. To address the problem, I have taken three categories from the DBRP podcast and moved them to two different new podcasts. This makes it so that menus and search results are less cluttered. So here’s how it will work for next year: If you want to listen to the NLT podcast series, starting on January 1st, use our first web site, which is dailybiblereading.info. You will find complete information about listening apps and how to subscribe in the ReadMe PDF file linked at the top of the site. New episodes of the NLT will be released every day. Links for everything I am talking about right now are given in the episode notes. If you want to listen to the GNT podcast series, those are no longer being released daily at the first site, but at the new one: dailygntbiblereading.info. Every day a new GNT episode will be released to all the podcast apps and will be available at that website. Complete information about listening apps and how to subscribe are found in the ReadMe PDF file linked at the top of the site. If you enjoyed the JoySightings series of podcasts, I have moved those to a new location: joysightings.info. See podcast subscription information at that site. The Joysightings.info site also is host to the DayStarters series. The Joysightings podcasts are for sharing Parables of all kinds, but especially those of Safed the Sage. The DayStarters podcasts are GNT NT readings which were prepared for our daughter Hannah, so that she could start homeschooling days for Ava and Joel by listening to grampa read and pray. The readings are just the NT portion from the GNT readings, and they do not cover the more difficult readings in the New Testament. See the table of contents for both the DayStarter and JoySightings podcasts at joysightings.info. Again I ask for your help! If you are an Apple device user and are still using the native Apple podcast app to listen to the original DBRP (not the newer GNT podcast), please tell me if you are more easily finding your episodes now. If there are problems, please send me a screenshot and tell me the difficulties you are having. In looking forward to the new year, I never encourage people to listen to my podcasts for two years in a row. If you’ve listened to me for one year, it is time to find a different voice. But this year I have something new to suggest to you! I am releasing a new 100% audio reading plan for the YouVersion Bible app called Read To Me Daily. This will be almost like listening to one of my podcasts--- almost, but not quite. You’ll only hear my voice for the first 3 minutes reading the devotional introduction. But after you play the audio on the devotional page, then the YouVersion app will automatically play the default audio recordings for the two OT portions and one NT portion in whatever version you are using. This obviously won’t work for Bibles which don’t have recordings. The translations I recommend using for this plan are the NLT, GNT and NIV. For those who have read the NLT and GNT recently, I suggest following the NIV this next year. Just to let you know: That’s the version I plan to read in 2019. One thing I like about this new RTMD YouVersion reading plan is the flexibility and the ease of use. Some people will choose to read on their own without activating the audio on days when that is convenient for them, but listen to the readings on days when they are commuting to work. Or, someone might listen one week to the readings in the GNT, and next week use the NIV recordings. Some people who delve deeper might choose to listen to some daily readings twice, perhaps once in the ESV and once in the NLT. Everything will be easy to do using just one app, the YouVersion Bible app. This Read To Me Daily reading plan will follow the same Digging Deeper Daily reading calendar as the DBRP. So on any day you might want to, you could jump to listening to your day number in one of the DBRP podcasts. The reason I recommend using the NLT, GNT, or NIV for the RTMD plan is because those three translations are easier to understand in audio form. This plan will be released in 4 semesters to cover the whole year. Please help me spread the word about the new RTMD plan. I will release an audio invitation soon. Please share it with your friends. Let me shift the topic back to the podcasts now: Recently I was talking to a man who has a ministry to the elderly in our town. It seems to me that the Amazon Alexa devices are the easiest way for elderly people to listen to the DBRP. I have already registered an Alexa skill for the DBRP, and I am applying for an Alexa skill for the Daily GNT Bible Reading podcast as well. Alexa devices like the Echo Dot start at just $29, but to use it, the person also needs to have a Wifi connection. By the last week of December, I will have new information in the ReadMe PDF file linked at the top of our websites that will tell you how to get things set up for using Alexa devices. Once you initiate the podcast on the Alexa device for your elderly friend, they can listen any time they want by saying, “Alexa, play the next episode of Daily Bible Reading Podcast.” The initial idea for the Daily Bible Reading Podcast was to leave the recordings as a legacy for our grandkids. So far none of our grandkids have made it through a whole year’s worth. They currently range in ages from 16 down to 3, so there is still hope that they will listen to grampa someday. With the help of our podcast publisher, the DBRP is able to be subscribed to in almost any podcast aggregator app (and there are many), plus Spotify, Stitcher, iHeartRadio, GooglePodcasts, iTunes and Apple podcasts, Facebook, YouTube, and soon in Pandora. I dropped the subscription to the dedicated Android and Apple podcast app, but I see that at least the Android app is still available in the Play Store. On my tablet, I noticed that the Android app is still working just fine. So for some of you, that may still be a hassle-free and advertising free way to listen. I still recommend the Podbean aggregator app for both Android and Apple devices, but it does show advertising while the podcast plays. There are two more apps from YouVersion (also publishing under the name LifeChurch) that I want to tell you about. The first is Bible Lens. This app makes it easy to put Bible verses with any pictures that you have in your mobile phone or tablet. You are given multiple ways to creatively format the verses, and the output is more artistic than is possible using the verse-image feature that is available inside the YouVersion Bible app. (You see the Image option whenever you highlight a verse.) The second terrific app from LifeChurch is Bible app for kids. This app is a very engaging way for kids from about 4-8 to listen to and watch Bible stories. The interface is like a game, and your kids will be able to navigate through and play the stories they want themselves. One of my spiritual fathers, Richard Burson, gave me Sam Shoemaker’s book, Extraordinary Living for Ordinary Man. In that book was Shoemaker’s poem, “I stand by the door.” I will read that poem at the end. [I have edited the poem, and it was already slightly modified by the one who posted it at the website I link to the episode notes.] But here I give just the first lines: I stand by the door.I neither go too far in, nor stay too far out,The door is the most important door in the world—It is the door through which people walk when they find God. Not just a few times I have been tempted to be envious of people who have such wonderful ministries to overflowing audiences or who are invited to lead organizations. Somehow, no one has ever chosen me for anything like that. This poem has encouraged me, because it seems like to me that God has called me to take my place near the door Shoemaker talks about. And truthfully, it has surprised me that God gave me an audience through my podcast. And guess what! We find now that ‘the door’ has moved. At the time Shoemaker wrote, the door might have been to a church or an organization like the one Sam Shoemaker founded, where people might come and find answers. Now the door is more often via YouTube, or Stitcher, Facebook, or the app called Whatsapp. God is still calling many people to come to Jesus. So many people are spiritually hungry and searching for answers. Please join me in standing near the door! Before I read the poem to close this podcast, I want to remind you to follow the link at the top of the episode notes to go to YouTube and subscribe to that channel. Let’s pray that this will help some find ‘the door’.   I stand by the door.I neither go too far in, nor stay too far out,The door is the most important door in the world—It is the door through which people walk when they find God.There’s no use my going way inside, and staying there,When so many are still outside, and they, as much as I,Crave to know where the door is.And all that so many ever findIs only the wall where a door ought to be.They creep along the wall like those who are blind.With outstretched, groping hands,Feeling for a door, knowing there must be a door,Yet they never find it . . .So I stand by the door.The most tremendous thing in the worldIs for people to find that door—the door to God.The most important thing any one can doIs to take hold of one of those blind, groping hands,And put it on the latch—the latch that only clicksAnd opens to one’s own touch.People die outside that door, as starving beggars dieOn cold nights in cruel cities in the dead of winter—Die for want of what is within their grasp.[While others//They live,] on the other side of [the door//it]—live because they have found it.Nothing else matters compared to helping [those on the outside//them] find it [too],And open it, and walk in, and find Him . . .So I stand by the door.Go in, great saints, go all the way in—Go way down into the cavernous cellars,And way up into the spacious attics—In a vast, roomy house, this house where God is.Go into the deepest of hidden casements,Of withdrawal, of silence, of sainthood.Some must inhabit those inner rooms,And know the depths and heights of God,And call outside to the rest of us how wonderful it is.Sometimes I take a deeper look in,Sometimes venture a little farther;But my place seems closer to the opening . . .So I stand by the door.The people too far in do not see how near [some others//these] areTo leaving— [those far-in ones being] preoccupied with the wonder of it all.Somebody must watch for those who have entered the door,But would like to run away. So for them, too,I stand by the door.I admire the people who go way in.But I wish they would not forget how it wasBefore they got in. Then they would be able to helpThe people who have not even found the door,Or the people who want to run away again from God.You can go in too deeply, and stay in too long,And forget the people outside the door.As for me, I shall take my old accustomed place,Near enough to God to hear Him, and know He is there,But not so far from people as not to hear them,And remember they are there too.Where [are they]? Outside the door—Thousands of them, millions of them.But—more important for me—One of them, two of them, ten of them,Whose hands I am intended to put on the latch,So I shall stand by the door and waitFor those who seek it.‘I had rather be a door-keeper . . .’So I stand by the door.

Hi, and Merry Christmas! I have plenty of information to share this time. I hope you are not too distracted while listening to all this! Would you like to see more people find the Daily Bible Reading Podcast? If so, here is a quick way you can really make a difference: Some time ago I made a channel for the DBRP on YouTube which is linked here in the episode notes. Please, even if you never intend to listen to an episode on YouTube, please click the link to subscribe to that channel. The more people that are subscribed, the higher our channel will appear in search results. At the beginning of 2019, I hope to be able to make Youtube playlists of episodes a month at a time, so that it becomes easier for people to actually listen to the DBRP using that platform. Youtube is the second most popular Internet search engine. So please help some people who are searching to discover the DBRP. Just click the link above and click to subscribe to our channel. Currently, there are only 8 people subscribed. The DBRP got off to a rough start in 2018. This was due to my not observing how the new update to the Apple podcast app ruined the way the many episodes of the DBRP were being displayed. People--- including my son, David, were having difficulty finding the next episode they wanted to listen to. This is important because, around half of our audience are listening on Apple devices and primarily using the podcast app. So we lost many listeners at the first of the year. To address the problem, I have taken three categories from the DBRP podcast and moved them to two different new podcasts. This makes it so that menus and search results are less cluttered. So here’s how it will work for next year: If you want to listen to the NLT podcast series, starting on January 1st, use our first web site, which is dailybiblereading.info. You will find complete information about listening apps and how to subscribe in the ReadMe PDF file linked at the top of the site. New episodes of the NLT will be released every day. Links for everything I am talking about right now are given in the episode notes. If you want to listen to the GNT podcast series, those are no longer being released daily at the first site, but at the new one: dailygntbiblereading.info. Every day a new GNT episode will be released to all the podcast apps and will be available at that website. Complete information about listening apps and how to subscribe are found in the ReadMe PDF file linked at the top of the site. If you enjoyed the JoySightings series of podcasts, I have moved those to a new location: joysightings.info. See podcast subscription information at that site. The Joysightings.info site also is host to the DayStarters series. The Joysightings podcasts are for sharing Parables of all kinds, but especially those of Safed the Sage. The DayStarters podcasts are GNT NT readings which were prepared for our daughter Hannah, so that she could start homeschooling days for Ava and Joel by listening to grampa read and pray. The readings are just the NT portion from the GNT readings, and they do not cover the more difficult readings in the New Testament. See the table of contents for both the DayStarter and JoySightings podcasts at joysightings.info. Again I ask for your help! If you are an Apple device user and are still using the native Apple podcast app to listen to the original DBRP (not the newer GNT podcast), please tell me if you are more easily finding your episodes now. If there are problems, please send me a screenshot and tell me the difficulties you are having. In looking forward to the new year, I never encourage people to listen to my podcasts for two years in a row. If you’ve listened to me for one year, it is time to find a different voice. But this year I have something new to suggest to you! I am releasing a new 100% audio reading plan for the YouVersion Bible app called Read To Me Daily. This will be almost like listening to one of my podcasts--- almost, but not quite. You’ll only hear my voice for the first 3 minutes reading the devotional introduction. But after you play the audio on the devotional page, then the YouVersion app will automatically play the default audio recordings for the two OT portions and one NT portion in whatever version you are using. This obviously won’t work for Bibles which don’t have recordings. The translations I recommend using for this plan are the NLT, GNT and NIV. For those who have read the NLT and GNT recently, I suggest following the NIV this next year. Just to let you know: That’s the version I plan to read in 2019. One thing I like about this new RTMD YouVersion reading plan is the flexibility and the ease of use. Some people will choose to read on their own without activating the audio on days when that is convenient for them, but listen to the readings on days when they are commuting to work. Or, someone might listen one week to the readings in the GNT, and next week use the NIV recordings. Some people who delve deeper might choose to listen to some daily readings twice, perhaps once in the ESV and once in the NLT. Everything will be easy to do using just one app, the YouVersion Bible app. This Read To Me Daily reading plan will follow the same Digging Deeper Daily reading calendar as the DBRP. So on any day you might want to, you could jump to listening to your day number in one of the DBRP podcasts. The reason I recommend using the NLT, GNT, or NIV for the RTMD plan is because those three translations are easier to understand in audio form. This plan will be released in 4 semesters to cover the whole year. Please help me spread the word about the new RTMD plan. I will release an audio invitation soon. Please share it with your friends. Let me shift the topic back to the podcasts now: Recently I was talking to a man who has a ministry to the elderly in our town. It seems to me that the Amazon Alexa devices are the easiest way for elderly people to listen to the DBRP. I have already registered an Alexa skill for the DBRP, and I am applying for an Alexa skill for the Daily GNT Bible Reading podcast as well. Alexa devices like the Echo Dot start at just $29, but to use it, the person also needs to have a Wifi connection. By the last week of December, I will have new information in the ReadMe PDF file linked at the top of our websites that will tell you how to get things set up for using Alexa devices. Once you initiate the podcast on the Alexa device for your elderly friend, they can listen any time they want by saying, “Alexa, play the next episode of Daily Bible Reading Podcast.” The initial idea for the Daily Bible Reading Podcast was to leave the recordings as a legacy for our grandkids. So far none of our grandkids have made it through a whole year’s worth. They currently range in ages from 16 down to 3, so there is still hope that they will listen to grampa someday. With the help of our podcast publisher, the DBRP is able to be subscribed to in almost any podcast aggregator app (and there are many), plus Spotify, Stitcher, iHeartRadio, GooglePodcasts, iTunes and Apple podcasts, Facebook, YouTube, and soon in Pandora. I dropped the subscription to the dedicated Android and Apple podcast app, but I see that at least the Android app is still available in the Play Store. On my tablet, I noticed that the Android app is still working just fine. So for some of you, that may still be a hassle-free and advertising free way to listen. I still recommend the Podbean aggregator app for both Android and Apple devices, but it does show advertising while the podcast plays. There are two more apps from YouVersion (also publishing under the name LifeChurch) that I want to tell you about. The first is Bible Lens. This app makes it easy to put Bible verses with any pictures that you have in your mobile phone or tablet. You are given multiple ways to creatively format the verses, and the output is more artistic than is possible using the verse-image feature that is available inside the YouVersion Bible app. (You see the Image option whenever you highlight a verse.) The second terrific app from LifeChurch is Bible app for kids. This app is a very engaging way for kids from about 4-8 to listen to and watch Bible stories. The interface is like a game, and your kids will be able to navigate through and play the stories they want themselves. One of my spiritual fathers, Richard Burson, gave me Sam Shoemaker’s book, Extraordinary Living for Ordinary Man. In that book was Shoemaker’s poem, “I stand by the door.” I will read that poem at the end. [I have edited the poem, and it was already slightly modified by the one who posted it at the website I link to the episode notes.] But here I give just the first lines: I stand by the door.I neither go too far in, nor stay too far out,The door is the most important door in the world—It is the door through which people walk when they find God. Not just a few times I have been tempted to be envious of people who have such wonderful ministries to overflowing audiences or who are invited to lead organizations. Somehow, no one has ever chosen me for anything like that. This poem has encouraged me, because it seems like to me that God has called me to take my place near the door Shoemaker talks about. And truthfully, it has surprised me that God gave me an audience through my podcast. And guess what! We find now that ‘the door’ has moved. At the time Shoemaker wrote, the door might have been to a church or an organization like the one Sam Shoemaker founded, where people might come and find answers. Now the door is more often via YouTube, or Stitcher, Facebook, or the app called Whatsapp. God is still calling many people to come to Jesus. So many people are spiritually hungry and searching for answers. Please join me in standing near the door! Before I read the poem to close this podcast, I want to remind you to follow the link at the top of the episode notes to go to YouTube and subscribe to that channel. Let’s pray that this will help some find ‘the door’.   I stand by the door.I neither go too far in, nor stay too far out,The door is the most important door in the world—It is the door through which people walk when they find God.There’s no use my going way inside, and staying there,When so many are still outside, and they, as much as I,Crave to know where the door is.And all that so many ever findIs only the wall where a door ought to be.They creep along the wall like those who are blind.With outstretched, groping hands,Feeling for a door, knowing there must be a door,Yet they never find it . . .So I stand by the door.The most tremendous thing in the worldIs for people to find that door—the door to God.The most important thing any one can doIs to take hold of one of those blind, groping hands,And put it on the latch—the latch that only clicksAnd opens to one’s own touch.People die outside that door, as starving beggars dieOn cold nights in cruel cities in the dead of winter—Die for want of what is within their grasp.[While others//They live,] on the other side of [the door//it]—live because they have found it.Nothing else matters compared to helping [those on the outside//them] find it [too],And open it, and walk in, and find Him . . .So I stand by the door.Go in, great saints, go all the way in—Go way down into the cavernous cellars,And way up into the spacious attics—In a vast, roomy house, this house where God is.Go into the deepest of hidden casements,Of withdrawal, of silence, of sainthood.Some must inhabit those inner rooms,And know the depths and heights of God,And call outside to the rest of us how wonderful it is.Sometimes I take a deeper look in,Sometimes venture a little farther;But my place seems closer to the opening . . .So I stand by the door.The people too far in do not see how near [some others//these] areTo leaving— [those far-in ones being] preoccupied with the wonder of it all.Somebody must watch for those who have entered the door,But would like to run away. So for them, too,I stand by the door.I admire the people who go way in.But I wish they would not forget how it wasBefore they got in. Then they would be able to helpThe people who have not even found the door,Or the people who want to run away again from God.You can go in too deeply, and stay in too long,And forget the people outside the door.As for me, I shall take my old accustomed place,Near enough to God to hear Him, and know He is there,But not so far from people as not to hear them,And remember they are there too.Where [are they]? Outside the door—Thousands of them, millions of them.But—more important for me—One of them, two of them, ten of them,Whose hands I am intended to put on the latch,So I shall stand by the door and waitFor those who seek it.‘I had rather be a door-keeper . . .’So I stand by the door.

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry.  As they  created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise. Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google. His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape.   Takeaways You Don’t Want to Miss The ONE ‘old school’ mindset that’s holding radio back TODAY. The FIRST thing Bill would check if programming a new station today. ONE word that will redefine radio in the next few years. The secret weapon that can up YOUR game while others overlook it. Get a FREE chapter of Bill’s book Clicksand HERE. More at www.brandwidthondemand.com  

Overview: In this episode, we interview Bill Troy, CEO of Civilis Marketing and a natural-born contrarian. Bill shares with us his expertise and knowledge of 25 years in the market research space, with an emphasis in the online marketing world. Throughout the episode, Bill teaches you how to stand out in the marketing space and how to avoid falling into the trap of CLICKSAND, which is also the title of his new book! 5 Golden Nuggets Shared: 1. Beware of snake-oil pitches and recognize when you are being pitched this way. For these sales to happen 3 things must exist: a pain the suffer feels, a promise it can work, and plausibility of the story they are telling you. 2.There are four types of money you can get: your own, friends and family, investors, and customers. Out of the four types the best type of money to get is from your customers, if customers will pay you for it, you know your product or service is worthwhile. 3. If you are going to utilize tools in your business, ensure you know why you need that tool. If you can’t explain to yourself why you need it, you don’t need it yet. 4. Be cautious of automation and make sure you are focused on effectiveness and not just efficiency, one doesn’t always lead to the other. 5. Business is a two-way relationship that requires interactions. When people come to you with their needs, make sure you are providing that need while making them feel valued. 3 Bold and Kick-Ass Quotes: 1. “Money talks!” - Bill Troy 2. “If a customer will pay for it, it’s a winner!” - Bill Troy 3. “Use the Golden Rule as an actual, practical bit of instruction for yourself today.” - Bill Troy Click the hyperlink below to connect directly with Bill! Website: http://www.clicksand.net/bebold/ Click the hyperlink below to connect directly with us! Website: http://www.ThinkBoldBeBold.com Facebook: https://www.facebook.com/ThinkBoldBeBold/ Instagram: https://www.instagram.com/thinkboldbebold/ Twitter: https://twitter.com/thinkboldbebold Sponsored by Mavericks Mastermind Until next time, Do Something Nice for Someone! Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital marketing is an ever changing menagerie of complexity. We've been convinced that the best way to grow in the digital marketing space is through "Clicks". The more the better. My guest today, Bill Troy, a marketing genius several decades experience shares how false this is and, in actuality, could destroy your business. The digital marketing is a ClickSand trap we need to avoid and Bill tells us how. Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s soon to be released book, Click Sand: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It), is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s. Bill’s crusade these days is to help business owners avoid or escape the ClickSand trap before it’s too late.

Bill Troy, CEO of Civilis Marketing and author of the upcoming book Clicksand, joins me on this episode.

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book, ClickSand: How The Pitchmen of Online Marketing Suck You In and Ruin Your Business, is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s. Bill’s crusade these days is to help business owners avoid or escape the ClickSand trap before it’s too late. Click here for links and more information

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book, ClickSand: How The Pitchmen of Online Mar-keting Suck You In and Ruin Your Business, is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s. Bill’s crusade these days is to help business owners avoid or escape the ClickSand trap before it’s too late. Check out ClickSand online.   Connect with Bill: Email: bill@civilismarketing.com Website: www.clicksand.net Twitter: @click_sand   GIFT: 1. PDF of "Damage Chapter" from CLICKSANDS 2. 35% off CLICKSANDS when the book is released (February 2018) 3. A free call with Bill. Just schedule a time Just go to: http://www.clicksand.net/peak/    PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial  Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings   Peak Accountability - http://www.thorconklin.com/accountability/   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin   Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation    #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book, ClickSand: How The Pitchmen of Online Mar-keting Suck You In and Ruin Your Business, is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s. Bill’s crusade these days is to help business owners avoid or escape the ClickSand trap before it’s too late. Check out ClickSand online.   Connect with Bill: Email: bill@civilismarketing.com Website: www.clicksand.net Twitter: @click_sand   GIFT: 1. PDF of "Damage Chapter" from CLICKSANDS 2. 35% off CLICKSANDS when the book is released (February 2018) 3. A free call with Bill. Just schedule a time Just go to: http://www.clicksand.net/peak/    PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial  Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings   Peak Accountability - http://www.thorconklin.com/accountability/   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin   Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation    #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book, ClickSand: How The Pitchmen of Online Mar-keting Suck You In and Ruin Your Business, is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s. Bill’s crusade these days is to help business owners avoid or escape the ClickSand trap before it’s too late. Check out ClickSand online.   Connect with Bill: Email: bill@civilismarketing.com Website: www.clicksand.net Twitter: @click_sand   GIFT: 1. PDF of "Damage Chapter" from CLICKSANDS 2. 35% off CLICKSANDS when the book is released (February 2018) 3. A free call with Bill. Just schedule a time Just go to: http://www.clicksand.net/peak/    PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial  Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings   Peak Accountability - http://www.thorconklin.com/accountability/   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin   Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation    #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Bill Troy is an Inc. 500 CEO who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).” What you’ll learn about in this episode The importance of testing your assumptions to know that they work Finding a balance between what is effective and what is efficient Why online marketing may not be the answer that your business needs Being weary of online marketing pitchmen using questionable tactics and data Why it’s important to build customers face to face through human contact The importance of having a balanced marketing strategy Learning to navigate through the confusing world of sales and marketing Staying focused on the measurables within your business Building human relationships into a process How spending time with three types of people, successful peers, mentors, and customers will lead to success How to best connect with Bill: Website: www.clicksand.net Website: www.clicksand.net/onward