Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

“A good way to start growing your brand and finding your people on Twitter is to combine your general passion and your general interest and try to find a specific niche within.” – Nick Martin Nick Martin is Hootsuite‘s social engagement specialist. He oversees Hootsuite’s online community engagements and coaches all new hires on how to maximize the company’s social media presence. Podcast show notes available at https://madalynsklar.com/twittersmarter78

“Focus on the audience. Who are you talking to? Why are you talking to them? Are you trying to make them reply? Look at those things to see what you want to be known for.” – Janet Machuka Janet Machuka is a digital marketing manager at Sparks Corporates and the founder of #AfricaTweetChat, which runs every Wednesday at 9pm East Africa Time. That’s 1pm Eastern. She’s also a content creator and strategist, influencer, and digital marketing trainer. Podcast show notes available at https://madalynsklar.com/twittersmarter77

”Engaging with insights makes you more followable and it helps you build better relationships, whether that's your audience or strategic partners.” – Todd Giannattasio Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands, generate leads, and increase sales in our constantly evolving, digital world. Podcast show notes available at https://madalynsklar.com/twittersmarter76

In this bonus episode, you’ll hear me talk about new Twitter features. Some are available now, others are coming in 2020 and a few are being tested for possible use in the future. Podcast show notes are available at http://madalynsklar.com/twittersmarter75

“Personalizing any type of greeting – whether it just be acknowledgement of someone's tweet – goes so far.” – Alan Hennessy Alan Hennessy is a digital and content marketing consultant and CEO of Kompass Media. He is also a social media trainer, keynote speaker and podcaster (Social Media Talks podcast) with over 15 years of experience in digital and social media marketing. Podcast show notes are available at https://madalynsklar.com/twittersmarter74

“Play nicely because social media is a bit like a tattoo. Once you’ve actually done it, it’s there forever.” – Tim Hughes Tim Hughes is a global Social Selling pioneer, speaker, CEO, and co-founder of Digital Leadership Associates, and the author of two books: Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing. Podcast show notes available at https://madalynsklar.com/twittersmarter73

“Listen, learn and read (about Twitter marketing), but do you. Don’t think ‘Oh, I need to do video, or I’ve got to host a Twitter chat’ – unless, of course, you want to do that.” – John Carver John Carver a marketing and account management services consultant who helps brands get seen, known and connected with their audience and prospective clients. John’s Communications background in print and publishing led to a long-standing, freelance career in direct marketing and general advertising. In addition to his work as a marketing consultant, John is also considered to be a top influencer within the cannabis industry. Podcast show notes available at https://madalynsklar.com/twittersmarter72

“I would much rather have 500 really amazing fans than 5,000 or 50,000 disengaged fans.” – Crystal King Crystal King is a Social Media Professor for HubSpot Academy and has led global social media and community programs for some really big companies. And she’s taught classes in writing, creativity and social media at some of the largest universities and colleges in the US. I had the pleasure of working with Crystal this year on Hubspot Academy’s new course called How to Build an Advanced Twitter Strategy. Check it out at https://madalynsklar.com/hubspot. Podcast show notes available at https://madalynsklar.com/twittersmarter71

“When you live-tweet, people see your name. You are actually giving yourself free publicity for your business, and you never know where it leads.” May King Tsang is a professional Live Tweeter and has been helping conferences, festivals and workshops to trend with their respective hashtags for nearly 10 years. Podcast show notes available at https://madalynsklar.com/twittersmarter70

“Twitter search is so powerful. If you just spend a bit of time figuring out the advanced stuff and how it works, you can find gold.” Warwick Brown is the founder of Account Manager Tips, where he helps organizations grow client revenue and retention by empowering account management teams with the tools and mindset to succeed. Podcast show notes available at https://madalynsklar.com/twittersmarter69

“Twitter is about being real, authentic, and making the most amazing connections with other people.” – Sarah Clay Sarah Clay is an award winning Social Media Expert and runs her own Social Media Consultancy firm. She manages social media accounts for the hospitality industry and also gives private workshops to entrepreneurs, teaching them how to run their own social media. Clients have included Barbie, Fisher-Price, Bob The Builder, The Turk’s Head Twickenham, The Admiralty Pub in Trafalgar Square, and Just Strong. Podcast show notes available at https://madalynsklar.com/twittersmarter68

My guest Dan Willis is an international digital marketer with over fifteen years of experience on three continents in multiple languages. The advice he shares comes from real, practical experience consulting with major brands like FOX TV, Toyota, and H&M (France, the U.K., Switzerland, Canada, and the U.S.). "Video simplifies everything. Instead of my having to be a great wordsmith, I can just get it all out there with a quick 30-, 40-second video, no restrictions." - Dan Willis Podcast show notes available at https://madalynsklar.com/twittersmarter67

Christine Gritmon helps small, local businesses be less intimidated by social media so that they can take better advantage of the incredible community-generating opportunities these platforms offer – all with an eye towards strategy, efficiency, and, most of all, personality! Christine loves public speaking, group workshops and training sessions, as well as working one-on-one to help over-stressed small business owners realize that they CAN do it! In this episode, Christine talks about amazing, cool ways to communicate and build an engaging Twitter community: fun stuff, like participating in Twitter chats, using GIFs, and live-tweeting at conferences. Podcast show notes available at https://madalynsklar.com/twittersmarter66

In this episode, I share my 5 top Twitter marketing tools for Twitter automation and analytics. These tools will help you grow your Twitter community and create awesome tweets that boost your ROI. Podcast show notes available at https://madalynsklar.com/twittersmarter65

Debra Eckerling is host of the #GoalChat Twitter Chat, Sundays at 10pm ET. She is also a goal coach, project catalyst, and founder of The D*E*B Method. Debra works with individuals and businesses helping them set goals and manage their projects. She’s the author of “Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals” (due out in January 2020). In this episode, Debra Eckerling and I talk about all things Twitter chats. You know that is one of my favorite topics! She shares really helpful advice on how to participate in Twitter chats. And she’ll tell you how to find chats and what you should be doing DURING chats. And in case you’d like to host your own, Debra shared a strategy that will help prepare you. Podcast show notes with links and info is available at https://madalynsklar.com/twittersmarter64

In this episode, I give you six laser-focused tips to boost your Twitter productivity and get you awesome results. I talk about choosing daily, weekly and monthly Twitter tasks, picking optimal posting times, automating some of your tweets and more. Podcast show notes available at https://madalynsklar.com/twittersmarter63

Rachel Moffett is the creator of Define Your Hustle and a mindset and manifestation coach for women in business. She helps them step into their next level selves and create success in their online businesses. You may also know Rachel as the person behind the Express Writers Twitter account. She’s super active on the #TwitterSmarter chat as well as other social media and marketing chats. Plus she hosts their #ContentWritingChat. Podcast show notes available at https://madalynsklar.com/twittersmarter62

In this episode, I teach you how to become a Twitter chat pro. I’ll tell you how to connect, learn, and share your expertise on Twitter chats so people can get to know, like and trust you. Podcast show notes available at https://madalynsklar.com/twittersmarter61

Tamara Tanney is a digital marketer and founder of Marketing Millennial, an agency specializing in social media, content creation, and creative strategy. Over the years, she has made it her mantra to constantly keep learning. She is one of the regulars on my weekly #TwitterSmarter chat, and she’s always sharing helpful insights. In this episode, Tamara discusses vanity metrics and shares tactics on how to increase daily engagement. She also talks about these metrics in relation to viral content, organic growth, and community building. Podcast show notes available at https://madalynsklar.com/twittersmarter60

In this episode, I describe the top new features and refreshed look of Twitter’s new desktop redesign – the first big design change in seven years. These highlights will help you rock Twitter like a pro! Podcast show notes available at https://madalynsklar.com/twittersmarter59

Kristin Smedley is an award-winning nonprofit leader, TEDx speaker, and author. She never planned any of that. But then two of her three children were diagnosed with a rare disease that causes blindness, and she had to learn how to use tools to help them. Kristin’s two blind sons are now thriving as gifted high school and college students. She is the founder of the Curing Retinal Blindness Foundation, the only patient organization in the world for her sons’ blindness, CRB1 LCA/RP. Her book, “Thriving Blind: Stories of Success Without Sight” is available in all formats, including electronic Braille and large print. Kristin speaks internationally on the topic of “Setting Extraordinary Expectations” for your personal journey, and she’s also a co-host of the 4 Chicks Chatting Podcast. In this podcast, Kristin shares her inspiring personal journey and the simple steps she took that elevated her Twitter presence. That success has helped her advocate for her two blind sons and launched her role as an advocate for the blind and visually impaired community. Podcast show notes available at https://madalynsklar.com/twittersmarter58

Each week I'll be sharing a solo episode that's filled with super helpful, strategic Twitter tips aimed to help you rock your Twitter. If you’re ready to start getting noticed on Twitter, these 8 tips are for you! This advice will have you seeing audience growth and more engagement, which is exactly what we all want in the social media world. Podcast show notes are available at https://madalynsklar.com/twittersmarter57

My guest Dhariana Lozano is a social media consultant with almost a decade of experience helping B2B and B2C brands use social media to expand their reach online. She’s also the co-founder of a New York boutique marketing agency called Supremacy Marketing. Podcast show notes available at https://madalynsklar.com/twittersmarter56

My guest Nika Stewart is a social media trailblazer, national speaker, and CEO of GhostTweeting.com. Nika has built a reputation for turning entrepreneurs and thought leaders into social media superstars. She does this by helping clients leverage the awesome power of social media to spread their messages and maximize brand awareness. With that goal in mind, her company has been building social communities and amplifying the visibility of celebrities and those who should be. Podcast show notes available at https://madalynsklar.com/twittersmarter55

Tim Fargo is the CEO of Social Jukebox, an amazing and powerful Twitter automation tool that I love and use every day for marketing my brand on Twitter. It’s a paid scheduling tool that allows you to load a “jukebox” full of content so you can schedule tweets to go out and then sit back and let it do the job for you. I’ve known Tim for many years and even had him on this podcast a few years back (episode 28). Tim is my first guest to come back on for a second time. He’s a bestselling author, a keynote speaker, an angel investor and an entrepreneur. Podcast show notes available at https://madalynsklar.com/twittersmarter54

Garrett Moon is the CEO and Co-Founder of CoSchedule, a popular editorial calendar that helps you plan, promote and execute your marketing strategy. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 7,000 marketing teams stay organized in more 100 countries around the world. Garrett has a new book out called the 10x Marketing Formula, Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. In this episode, he and I have a candid conversation about his 10x formula. He tells us we can take advantage of Twitter by using it more when it comes to publishing and resharing content. And that too many times we forget to keep that steady drumbeat going on Twitter. So that’s where the 10x formula comes into play. You’ll hear his strategies, that when applied, will help you get 10 times the results. Episode Highlights: Garrett’s Twitter tips: #1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more and sharing more. Don’t undervalue how often you can share and re-promote on Twitter. Use it as a channel to constantly create a stream of attention to your evergreen content. One thing Garrett thinks people forget to do is keep that steady drumbeat going on Twitter. Don’t let it become under-prioritized. Garrett talks about ways to boost your content and engagement on Twitter by using the 10x marketing formula. Re-share your content on social media using a consistent schedule. Create a re-sharing plan. Garrett shares a 10x example: we wrote a blog post that got a 500-600% increase in engagement just by resharing it on a consistent schedule. We created a resharing plan so every time we publish a new piece of content, it goes out 60 days into the future. CoSchedule has a tool called ReQueue that finds good times to re-share evergreen content and it fill the gaps. In his book, Garrett calls this “smart-o-mation.” Social media is always evolving. Experiment with emojis, GIFs and videos. Send out 25 different social messages from one piece of content. When it comes to analytics on Twitter, look at your overall engagement. Look at your content to see how it’s converting. You want activity from your audience and ultimately your click-throughs. And be sure to look at your overall activity. My Favorite Quotes: “#1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more, sharing more.” “There’s a real 10x marketing formula and we look at how you multiply the results that you’re getting from different marketing activities by 10 times.” Tools, Links and Apps Mentioned: TweetDeck – manage Twitter profiles CoSchedule – editorial calendar, try it free for 14 days ReQueue by CoSchedule – social automation intelligently designed to react, recalibrate and re-promote at just the right time (try free for 14 days) Headline Analyzer by CoSchedule – write headlines that drive traffic, shares, and search results (free) Social Message Optimizer by CoSchedule – create powerful social messages that convert (free) Garrett’s new book: 10x Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results (download chapter one for free!) Join my new private Facebook group. It’s called Madalyn’s (Shhh!) Private Secret Club. You’ll get a bonus tip from Garrett on 10x Projects vs 10% Projects. This is available only in this group. How to Reach Garrett: You can reach out to Garrett on Twitter and on LinkedIn. Your Call-to-Action: Check out Garrett’s new book 10X Marketing Formula. You can get the first chapter for free! His formula will show you exactly what to do to achieve tenfold marketing results. Read it and tell me what you think by sending me a tweet @MadalynSklar. I’d love to hear from you.   Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet. Show Notes: We take the notes for you during the podcast episode. Go to www.madalynsklar.com/twittersmarter53

Kami Huyse is the CEO of Zoetica Media and the founder of Growth Hacks for Women, a community where she shares inspiring life, business and productivity hacks for entrepreneurs. In 2009 she started the Social Media Breakfast of Houston. And last year Kami and I started a new podcast together called Communities That Convert. In this episode, Kami shares her “BE FUN” secret sauce on Twitter. She stresses the importance of building a community by being community-minded and nurturing. Plus, she talks about how you can maximize the use of GIFs, Twitter videos and quick hashtags to make your tweets more engaging! Episode Highlights: Kami’s secret sauce is to “BE FUN” on Twitter Kami talks about ways to have a good Call-To-Action (CTA) Kami talks about ways to build your community on Twitter Use your GIFs strategically Twitter Video Hashtags My Favorite Quotes: “Don’t be a taker. Be a giver.” “Be community-minded. Think of yourself as a community manager rather than as a person who has an audience.” “My purpose in life is a community builder that builds communities. My goal is to help other people empower other people to build their own community.” How to Reach Kami: You can reach out to Kami on Twitter at twitter.com/kamichat and her website Zoetica Media, www.zoeticamedia.com Your Call-to-Action: Your call-to-action for this episode is to use GIFs strategically in your tweets. You can create your own GIFs on your phone using the Giphy Cam app (giphy.com/apps/giphycam). It’s available for both iPhone and Android. Make it a habit to play with GIFs in your tweets. It’s so much fun! Send me a tweet @MadalynSklar with a GIF, either one you created using the app, OR a fun one you found on Twitter or GIPHY. I want to hear from you. I’ll be waiting for your tweet. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet.

In this episode we’re doing something a little different. I’m spotlighting two people who are using a new Twitter feature that allows you to have up to 50 character spaces for your display name. It was 25 spaces and now it’s doubled. This allows you to get really creative. On my profile it says: Madalyn Sklar. Speaker. Podcaster. Chat Host. It’s a way for people to know more about me. It’s bold and it stands out. I noticed two people who are using it in very creative ways and wanted to spotlight them here on the podcast. They are Jeff Higgins and Casie Shimansky. Jeff is doing something really cool that stood out to me. He’s changing his Twitter display name every few days. And they’re really witty, for instance one day it said: Jeff Higgins Only Wears Banana Republic Boxers. And now it says: Jeff Higgins Was In A Pretty Crappy Band. He’s having fun with this and getting lots of attention. Casie is doing something really cool and unique. Hers says: Casie [kay-cee; KC] = Going BALD for Kid’s Cancer. This really stood out to me because it’s cool and unique. It made me want to reach out and learn what she’s doing. In this episode Casie shares her story of raising awareness through Twitter for a great cause. Episode Highlights: On November 9, 2017, two days after Twitter expanded the 140 character limit to 280, they increased the Twitter display name from 25 characters to 50. Jeff Higgins uses the display name as a conversation starter. He’s been changing it up about every other day. It’s bringing people back to his Twitter because they want to know what it will say next. Jeff’s Twitter names are fun and witty. One day I noticed it said: Jeff Higgins Wears A Size 14 Shoe. And a few days later is said: Jeff Higgins Obviously Doesn’t Work Out. The day of this interview it said: Jeff Higgins Milked A Cow One Time. Jeff says this strategy is getting people communicating on Twitter, not just broadcasting. Jeff is checking his analytics regularly and noticing the spikes when he changes his display name. Casie is using the display name expansion to raise awareness for St. Baldrick’s, a charity for kids with cancer. Casie will be shaving her head, two days after she gets married in March 2018. Casie’s display name says: Casie [kay-cee; KC] = Going BALD for Kid’s Cancer. Casie is fundraising and bringing attention to the charity. The display name is in big, bold letters. Casie shares the same sentiment as Jeff, that the expanded display name is a conversation starter. Tools, Links and Apps Mentioned: Jeff Higgins on Twitter is @ItsJeffHiggins. Casie Shimansky on Twitter is @TheNameIsCasie. Mastodon – a social network where you control who sees your posts. It has a 500-character limit. And the best part is all posts are in chronological order, not “optimized” to push ads into your timeline. Casie first heard about Twitter’s display name expansion from Social Media Strategist @AnthonyQuintano. St. Baldrick’s – a childhood cancer charity funding the most promising research to help find cures for kids with cancer. Your Call-to-Action:  Your call-to-action for this episode is to experiment with the new expanded Twitter display name, great creative, and see what you can come up with. I’d like to see it so send me a tweet @MadalynSklar. I want to hear from you! Sponsor: This podcast episode is brought to you by audible - get a FREE audiobook download and 30 day free trial. I recommend Dorie Clark's new book, Entrepreneurial You. She shared lots of great insights! Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, ViviMar, Jim, Sinem, Lina, Tomas, Marilyn, Rick, Echo Twelve, Juli, Donna, Emma, Brandi and Kim. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet.

Jay Baer is the founder of Convince & Convert, a company that provides social media and content marketing strategies to top brands. He’s also a digital marketing expert, keynote speaker at events all across the globe, he’s a New York Times best-selling author, an investor in tech start-ups, founder of 5 multi-million dollar companies, and he’s also a blogger and podcaster. In this episode, Jay shares 3 strategies that helps him up-level his Twitter marketing. He talks about how GIFs are the ultimate snackable content, how a personalized URL shortener is great for branding, and why scheduling your tweets at the right time will improve its visibility and get you great results. Episode Highlights: Jay recommends using GIFs in your tweets. They get much more attention in the stream and a lot more interactivity in engagement from people. In his experience, Jay says GIFs are more engaging than a static image or even a short video. GIFs are visually interesting. The 3-second loop is the ultimate snackable content. Try this: the next time you’re on a Twitter chat, use GIFs in some of your tweets. You are sure to get noticed and will see an increase in your engagement. Jay talks about using two different URL shortener types in his tweets. For other people’s content, he and his team at Convince & Convert will use a regular bit.ly link shortener. For content he and the team creates, they use their own custom link shortener: candc.ly. If you’re tweeting at scale and with regularity of your own content, Jay suggests getting a custom URL shortener. It’s not expensive. And it’s a great way to be in tuned with your branding. Hear Jay talk about his posting strategy where he schedules tweets to go out a few minutes before or a few minutes after the top of the hour. If your audience is in business, their day is ruled by calls, meetings and appointments. Most of these start and/or end at the top or bottom of the hour. For instance, 1-1:30pm or 2-3pm, etc. Jay is publishing content in that short, micro-window like say 12:57pm, 2:02pm or 2:58pm. Jay says: “Be thinking about what is your audience likely to be doing in each minute of each hour.” Tools, Links and Apps Mentioned: Convince & Convert – Jay’s company provides social media and content marketing strategies to the world’s most interesting brands. Giphy - world's largest library of animated GIFs. BudURL – link management platform with custom short domains and custom shortened URLs. Bitly – link management platform. RiteTag – find the best hashtags for your images and texts. Buffer – social media management platform Insightpool – influencer marketing platform that helps identify relevant influencers in your market space. CoSchedule – marketing calendar for everything you need organized. Article: The Beginner’s Guide to URL Shorteners: How to Shorten and Track Links for Social Media How to Reach Jay: You can reach out to Jay on Twitter @jaybaer and his website jaybaer.com and at convinceandconvert.com. Your Call-to-Action: Your call-to-action for this episode is to experiment with the time of day you’re scheduling your tweets. Use the micro-window Jay talked about. Give it a try. Send me a tweet @MadalynSklar and let me know if you notice a difference. Are you getting better results? I want to hear from you! Sponsor: This podcast episode is brought to you by audible – get a FREE audiobook download and 30 day free trial. I recommend Jay Baer’s book, Hug Your Haters. It’s really good! Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, ViviMar, Courtney, Jim, Sinem, Lina, Tomas, Marilyn, Rick, Echo Twelve, Juli, Donna, Emma, Brandi and Kim. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet. Show Notes: We take the notes for you during the episode. Go to www.madalynsklar.com/twittersmarter50

In this brief, solo episode (yeah, it’s just me) I share my thoughts on the new expanded tweets. It’s an excerpt from my recent post, What Will Happen To Twitter’s Brevity With Expanded Tweet Count? I’d love to know your thoughts about this big change to Twitter. Feel free to comment at the bottom of the page. It’s official. Twitter has expanded its character length from 140 to 280 characters. They did a test launch back in September that received a lot of criticism because let’s face it, 140 characters is what made Twitter, Twitter. Many users argued that increasing the tweet size would make Twitter less readable as longer tweets filled up the feeds. And as I mentioned in a previous blog post, Twitter does not need to become another Facebook, LinkedIn or Instagram. Twitter Releases 280 Twitter decided to go ahead and roll out longer tweets on November 7. They did this everywhere except for those using Japanese, Korean and Chinese, because character length is not an issue for those languages. Twitter says it’s easier to tweet when given more space. And that with more room to tweet, there’s room for higher engagement, more followers and more time spent on the platform. That remains to be seen. My Take on the 280 I was granted access to Twitter’s new update right in the middle of the #SocialROI chat that I host every Tuesday at 5pm ET. I watched some participants post tweets that were definitely longer. I didn’t like it. It seems odd and out of place. Especially during a fast-paced chat. It’s hard enough to keep up, but now trying to wade through longer tweets would become nightmare. Luckily only a few people tried longer form tweets during that chat. Later that evening, I experimented. I tried a few longer tweets. At first it seemed weird. But what was even weirder is that Twitter does not give you the number of character spaces at the onset. As a matter of fact, you don’t know how many characters you’ve tweeted until you come upon the last 20 out of 280 characters. I found myself easily typing up longer tweets. Was this a ploy to get us to write out longer thoughts? Hmm, I wondered.  Accepting the 280 So it didn’t take long. A few nights ago I was busy prepping and promoting the #TwitterSmarter chat that I host every Thursday at 1pm ET. I came up with a really great tweet. I got creative with the space. It’s more compelling and attention grabbing.  What Will Happen To Brevity? Twitter’s best asset is its brevity. Sharing concise information is what drew me to Twitter, as I’m sure most of you. But I can also see beyond the 140 and that this change is not so bad after all. There will be times where we need that extra character space, or two or ten. But I am worried about spammers being more spammy. And Twitter chats being difficult to wade through. Twitter says that the excitement should wear off soon and people will go back to the concise. It will be interesting to see what happens. What Does This Mean For You? More space which gives you room to be creative. You can now share an expanded thought on Twitter and go far beyond what you were used to with just 140 characters. Many are on the fence about this new move, as I was. But as I spent more time experimenting, I realized there will be times where some extra space will come in handy. My Twitter Poll Says… I posted a Twitter poll to get an idea as to what people in my community thought about this major change. In just 24 hours, I received 566 votes! The results are quite interesting. 27% love it 29% hate it 44% are on the fence Click here to see the tweet. Your Call-to-Action: Your call-to-action for this episode is to experiment with your tweets. Try posting longer ones. See what the fuss is about! Send me a tweet @MadalynSklar and let me know what you think of it. I want to hear from you! Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, Jim, ViviMar, Courtney, Marilyn, Tomas, Lina, Brandi, Donna, Kim, Emma, Juli, Echo Twelve, Rick. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Show Notes We take the notes for you during the episode. Get the show notes at www.madalynsklar.com/twittersmarter49.

Dorie Clark is a marketing strategy consultant and professional speaker who has worked with clients including Google, Microsoft, Morgan Stanley, Fidelity, Yale University, and more. She’s a regular contributor to the Harvard Business Review and many other great publications. She’s the author of a brand new book out this week called “Entrepreneurial You.” And she’s also written two other widely popular books, “Reinventing You” and “Stand Out”. In this episode, Dorie shares her insights on leveraging your content on Twitter. She talks about using Twitter to share “evergreen” content. When we talk about evergreen, we mean content that doesn’t expire or go stale. It’s good today, next week, or even 3-6 months from now. Timeless material is valuable and should be leveraged. Check your blog. You probably have content you can leverage on Twitter more than once. Dorie says the key is to look for the pieces that can continue to add value to new readers lives. What’s most important is to fully maximize the value of the content that you do create. We also talk about our favorite evergreen tools – Dorie uses Edgar and I use SocialJukebox. You’ll hear about all this and more. [Can I ask you for a HUGE favor? Would you take a moment to rate and review this podcast in iTunes? It would mean so much to me. Go here to review.] My Favorite Quote: “You need to build a drumbeat. We can’t, in terms of our time and sanity, keep creating new content all the time. Yes, new content creation is a discipline. But what I think is even more important is maximizing fully the value of the content that you do create.” Your Call-to-Action: Your call-to-action for this episode is to grab Dorie’s FREE resource:  88 Question Entrepreneurial You Self-Assessment. It walks you step-by-step through the process on how to become more entrepreneurial in your business and life and develop multiple income streams. Send me a tweet @MadalynSklar and let me know what you think of the assessment. I want to hear from you! How to Reach Dorie: You can reach Dorie on Twitter @dorieclark and her website, www.dorieclark.com. Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, Jim, ViviMar, Courtney, Marilyn, Tomas, Lina, Sinem, Brandi, Donna, Kim, Emma, Juli, Echo Twelve, Rick. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes: We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter48

Joe Martin is the Head of Social Analytics and a Brand Evangelist at Adobe. He has 10 years experience managing various areas of marketing including research, media buying, social, and overall strategy. As the Head of Social Insights his team is responsible for using data insights from social to influence strategy, product development, monitor the brand, and improve content strategy. Basically Joe is an uber smart data guy. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. In this episode, Joe shares helpful advice that will help you get heard. Whether it’s creating fascinating content for your blog, participating in Twitter chats or being featured on a podcast, it’s all about the conversation. You can build a following by going to where everyone is at, like trending topics and hashtags. You want to get active and share your point of view. Be engaging and have fun. My Favorite Quote: “Be engaging and fun. Be yourself.” Your Call-to-Action: Your call-to-action for this episode is to follow Joe’s advice and go to where there is high volume on Twitter. Find a Twitter chat that resonates with you like maybe #AdobeChat or #TwitterSmarter. Click here for my Very Best Twitter Chats for Social Media & Marketing. You can also find people to connect with on trending hashtags. Send me a tweet @MadalynSklar and let me know how this is working out. I want to hear from you! How to Reach Joe: You can reach Joe on Twitter @joeDmarti and on LinkedIn. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes: We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter47

Dan Gingiss is a Social Media and Customer Experience Executive, Author, Podcaster and Speaker. He’s currently working as Senior Director – Global Social Media at McDonald’s, responsible for global strategy and best practices sharing of social media marketing, listening, customer care, crisis management and insights/analytics. Dan is the author of the book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media” and the host of “Focus on Customer Service Podcast”, presenting brands that focus on delivering outstanding customer service with social media. In this episode, Dan shares actionable tips for using Twitter as a channel for great Customer Service and Social Customer Care and how to make the most out of Twitter as your best service channel. He stresses the importance of managing and exceeding customer expectations, both offline and online, always monitoring conversations and mentions of your brand. He reveals why it’s important to jump in, listen to what people are saying about your brand (even if they are complaining), and engage proactively in the conversation. My Favorite Quotes: “Twitter is really four things that other service channels are not – it’s public, searchable, shareable and permanent. That’s why Social Customer care is so important on this particular channel” “Expectations + emotions = a willingness to share.” “Setting your hours or availability is about setting those customer expectations. It’s OK if you’re not 24/7, but you need to tell people when you’ll be there to respond.” “Always show empathy for the situation and be friendly.” Your Call-to-Action: Your call-to-action for this episode is to start using Twitter for social listening. You need to jump in, see what people are saying about your brand and engage in the conversation. Make sure to respond to everyone, whether it’s a compliment, a question or a complaint. Follow the tips Dan discussed in this episode and start implementing them for better customer service. Send me a tweet @MadalynSklarand tell me how these tips have helped your business. I want to hear from you! How to Reach Dan: You can reach Dan on Twitter @dgingiss, LinkedIn or through his website, www.winningatsocial.com. And be sure to check out his podcast Focus on Customer Service and his book Winning at Social Customer Care. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter46

Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social Media Mastery: A Comprehensive Guide to Social Media Growth.” In this episode, Rebekah reveals her top tips for creating and sharing engaging tweets using video and repurposed content. Her tactics will help you stand out in the Twitter feed and get people interacting with you. She also shares helpful advice on how to be more productive using “automation in moderation.” She highlights how she uses IFTTT as a strategy to pinpoint high value followers to stay in touch with. Rebekah also shares with us a wide variety of tools and apps that can help you amplify your thought leadership and boost your Twitter engagement. My Favorite Quotes During the Interview: “If you pair video with your own creativity, these tweets can be the catalyst to increased attention. Attention turns into clicks and shares, and that turns people from leads into sales.” “Ask a question to encourage interaction. Ask a question with a screen shot sets your content apart, creating a conversation with your followers, positioning you as a thought leader.” “Tools are one of my absolute passions because if there’s a way to be more productive in what we do on a daily basis, I’m going to find it.” You Call-To-Action Your call-to-action for this episode is to venture into Twitter video. This is a great way to create compelling content that will attract attention in your feed. I’ve been on a quest to get more people using this feature. It’s incredibly underutilized. I even started a new initiative called #VideoReplyDay on Tuesdays. I’m encouraging people to reply to their tweets with a video each week. It’s a great way to get in the habit of using it. And it’s super easy to do. See my videos below. And with this call-to-action I want you to tweet both Rebekah and I a video tweet telling us what you think about this episode. Send to @MadalynSklar and @RebekahRadice. We want to hear from you! How to Connect with Rebekah You can reach Rebekah on Twitter @RebekahRadice. It’s her #1 go-to-place. You can also connect with Rebekah through her website, www.rebekahradice.com and learn more about her work in digital marketing, social media and strategy consulting. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love for this Podcast Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/Twittersmarter45

On Thursday, June 15, 2017, Twitter rolled out a new look. They made changes to the desktop version at Twitter.com as well as Twitter for iOS, Twitter for Android and TweetDeck. Some changes were applauded, and some were not. One of the listeners to this podcast, John Espirian, reached out to me and shared his thoughts about the recent Twitter update. You’ll hear it in this episode. And you’ll hear me do some ranting as well as some raving. I'd Love To Hear From You! What are your thoughts about these new Twitter changes? How can the app be improved? I want to hear from you. Send me a tweet @MadalynSklar or send me an audio message like John did at MadalynSklar.com/SpeakPipe. You can leave up to 90 seconds of audio. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter44.  

Lucy Rendler-Kaplan is a marketing veteran with nearly 17 years of experience in public relations, marketing management and social media. She’s worked on projects for Red Bull, ONE Coconut Water, Camel, Lipton and Ethos Water just to name a few. She founded her own boutique public relations agency, calling it Arkay Marketing. The company focuses on consulting small businesses and start-ups to design effective social media and marketing strategies. In this episode, Lucy discusses her best tips for using Twitter effectively and strategically, from starting with a plan and following through with it, to leveraging deeper engagement. She lays out the importance of joining Twitter chats and benefiting from community connections. She says, and I quote, “Twitter chats have revolutionized my social media life.” We talk about why Twitter is a valuable platform for Social Listening as well as the benefits of Advanced Search. This episode is full of advice that will help you improve your Twitter presence. My Favorite Quotes During the Interview: “Twitter chats have revolutionized my social media life.” “I think that people should take advantage of joining more chats and not just joining once a week, but making sure that you attend the same chat each week.” Your Call-To-Action Your call-to-action for this episode is to go to Twitter’s Advanced Search and look up something. This can be from a past conversation with someone or answers from a Twitter chat. Your homework assignment is to search for something and then let Lucy and I know. Click here to send us a tweet @MadalynSklar and @LUCYrk78. How to Connect with Lucy You can reach her on Twitter @LUCYrk78 or visit her website, www.arkaymarketing.com to learn more about her services. Ask Me Anything! I want to answer your questions about Twitter marketing. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share the Love for this Podcast Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter43

Christin Kardos is the Social Media & Community Manager at Convince & Convert, a digital marketing consulting group founded by best-selling author and popular keynote speaker, Jay Baer. She’s well known as a digital cheerleader and bacon analyst – hey, it’s in her Twitter bio. LOL! I’ve known Christin for several years now. We first met on Twitter, and as you’ll hear in the interview, we got the chance to meet in person several months back at Social Media Marketing World in San Diego. There is nothing like meeting someone in person you first met online, and especially with someone you made an impressionable connection with. When Christin and I saw each other at the conference, it was as if we had known each other forever. That is the power of connecting on social media and it’s definitely the power of Twitter! In this episode, Christin talks about embracing Twitter and that taking an interest, being curious and playing with the platform can do so much for you. We talk about a lot of things including the power of Twitter chats and advice for newbies to the platform. You’re going to feel like a fly on the wall to a great conversation. My Favorite Quotes During the Interview: “Embrace Twitter itself and the power of Twitter. Understand what it can do for you.” “Twitter is like a big sandbox or cocktail party. Be observant. Be a good listener. Be a good citizen of the community.” Your Call-To-Action Your call-to-action for this episode is to follow Christin’s Twitter Tip when she said be a good citizen by being a good listener, being polite and try to add valuable feedback to others when they’re talking to you. I want you to set out to do this on a Twitter chat and let me know how it’s working out for you by sending me a tweet @MadalynSklar. If you need help finding some Twitter chats, check out my article: The Very Best Twitter Chats for Social Media & Marketing. You can reach Christin on Twitter @ChristinKardos and @convince. Ask Me Anything! I want to answer your questions about Twitter marketing. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter42  

Lilach Bullock is a digital marketing consultant and trainer, social media expert and professional speaker. According to her LinkedIn profile, she’s a one-woman hurricane, blitzing her way across the web on a mission to save the world from drab landing pages and sales funnels that don’t convert. In this episode, Lilach shares insights on systems, strategies and tools to help maximize your Twitter presence. She says in order to be successful, you need to be active and be seen. And that it’s important to create systems that are scalable. She stresses it’s vital to have a strategy. So many times, people jump in with blinders and have no plan. In this interview, you’ll be a fly on the wall as Lilach shares ways you can take your Twitter marketing to a whole new level. My Favorite Quotes During the Interview: “You have to create systems that are scalable and more importantly, that you can maintain. I think that just goes what Twitter and social media is all about, it’s about being consistent. I think you have to keep that across your whole strategy and everything you do with your marketing.” “I think in order to maximize it [Twitter], you have to be super organized. You have to leverage the tools available.” Your Call-To-Action Your call-to-action for this episode is to put together a solid Twitter strategy. Know your goals and objectives. Are you wanting to generate more traffic? Get more leads? Do you want to use Twitter as a listening tool? Get clear on this and then send me a tweet @MadalynSklar and tell me about it. I want to hear from you! You can reach Lilach on Twitter @LilachBullock and through her website, www.lilachbullock.com where she has a FREE traffic cheat sheet. So be sure to sign up for that! Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter41

Mindi Rosser is a Social Selling Strategist and Social Media Marketing Manager splitting her time between her own consulting company as well as The Conversion Company Network, a digital marketing agency that focuses on B2B marketing to engage prospects and generate leads. In this episode, Mindi shares helpful social selling strategies that she uses on Twitter. I love her advice on building trust and sharing great content. It’s all about getting prospects to Know, Like and Trust you. She recommends using Twitter as an indirect sales tool, like as a conversation starter to connect with people. You’re going to learn helpful tips from Mindi that will help ramp up your Twitter marketing and give you a fresh, new perspective. My Favorite Quotes During the Interview: “I feel like Twitter allows us to be more dynamic with our social selling strategy and implement our plan and get results and start talking to buyers.” “People really have to know you. They have to start liking you. And then they will begin to trust you. And you do that on Twitter by sharing great content, by talking with people, by answering questions, and using Twitter not as a direct sales tool, but a little bit more of an indirect sales tool and almost like a conversation starter and a way to connect with others.” “Building Twitter organically and being strategic about the type of content that you share will also attract the right followers to you.” “It’s not as much about the number of followers as it is about the engagement that I’m having with the followers and having the right followers. So I’ve stopped focusing so much on getting the biggest following and trying to gain massive amounts of followers. It’s more about the engagements that I am having.” Your Call-To-Action: Your call-to-action for this episode is to sell without selling. Yes, you heard me right. Sell. And whatever it is you sell – a product or service, whatever it is, I want you to first educate your buyers and prospects. Be a resource and help. Offer a demo or free trial. Do something that attracts their attention in a way that is not salesy. Try this and let me know how this works out by sending me a tweet @MadalynSklar. You can reach Mindi Rosser on Twitter @MindiRRosser, email mindi@mindirosser.com, through her website www.mindirosser.com or connect with her on LinkedIn at www.linkedin.com/in/mindirosser. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter40  

Leonard Kim is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. Leonard is managing partner of InfluenceTree. He and his team teach people how to build their brand, get featured in publications and growth hack their social media following. In this episode, Leonard shares his insights on humanizing your brand by being genuine and real on Twitter as well as all your social media. We have a great discussion on this topic, which I think too often gets overlooked. My favorite quote during the interview was when Leonard said, "If it’s not humanized then people can’t connect with you, and if people can’t connect with you that doesn’t lead to more business, and if it doesn’t lead to more business then you’re kinda wasting your time on social media." Your Call-To-Action: Your call-to-action for this episode is to review your Twitter feed and see how often you share things that happen in your life. Are you being real and transparent? What can you do to improve your Twitter feed to reflect your personality into your personal brand so that it’s not all business all the time. Let me know what you think by sending me a tweet, @MadalynSklar. You can reach Leonard Kim on Twitter @MrLeonardKim, his website LeonardKim.com and by email hello@LeonardKim.com. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter39

Michael Stelzner is the CEO & Founder of Social Media Examiner, the world’s largest social media marketing resource. I read his blog every day because it’s filled with the best, most up-to-date articles and information that pertain to the world of social media. Mike is the host of the Social Media Marketing podcast. He brings on expert guests discussing strategies and tactics that will help you take your social media marketing to a new level. Mike also hosts a weekly live video show called Social Media Marketing Talk with expert commentary on the latest news of the week. In this episode, Mike shares insights into cool ways you can market your events utilizing ClickToTweet, which is one of my favorite tools. He breaks it down and even shares a cool hack that allows you to include an image. This is something I’ve never seen done before. Mike walks us through the process and I have to say, it’s quite simple. I can’t wait for you to learn about this cool tip (see screen shots in the show notes) and so much more. Your Call-To-Action Your call-to-action for this episode is to take your marketing a step further by utilizing this method of ClickToTweet on your website. The best place is on a Thank You page. This can be for an event, like the way Mike uses it. Or when someone signs up for your webinars (I used it for that) and even purchasing your books or services. There’s no end to the ways you can use this method. It all start with ClickToTweet. Try this and let me know what you think by sending me a tweet @MadalynSklar. You can reach Mike Stelzner on Twitter @Mike_Stelzner and socialmediaexaminer.com. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter38

In this solo episode I share my tips and strategies on how to leverage Twitter at conferences and events. As I was heading out to Adobe Summit [#AdobeSummit] and Social Media Marketing World [#SMMW17] last week, I was inspired to record this episode and share my thoughts and experience using Twitter at conferences. I love conferences and I love tweeting while attending. It's a great way to make valuable connections that will help you in your business.I want to share with you the power of tweeting at a conference. If you are looking to stand out and get seen and heard, this is for you. Live-tweeting is an amazing way to connect with lots of like-minded people. So let's talk about how to tweet your way through a conference. Your Call-To-Action:Your call-to-action for this episode is twofold: 1) At the next event or conference you attend in person, I want you to live tweet from there. I’d like for you to share what’s being said. Talk about what you’re learning. Get creative and do a live video after a workshop or panel and give your take on it. Even invite the speakers to participate. And 2) the next time there’s an event or conference you can’t attend in person, I want you to make time in your schedule, even if it’s just for 30 minutes, to follow the hashtag and participate in the conversations. You’ll make amazing connections. Let me know how this goes by sending me a tweet @MadalynSklar. You can reach me on Twitter @MadalynSklar or through my website at www.MadalynSklar.com. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter37

Reid Robinson is a Social Media Business Strategist for Hootsuite. He leads social selling initiatives for both Hootsuite and some of the world’s largest brands. He’s also responsible for educating the global sales team on employee advocacy and leveraging the power of social selling to find more contacts, build better relationships, and ultimately close more business. In this episode, Reid shares with us some valuable Twitter insights that are focused on the importance of engaging with your contacts to create deeper and richer connections. He also talks about the concept of social selling and how you can integrate social media, especially Twitter, into your sales process. My favorite tweetable during our interview was when Reid said, "Twitter lists is my #1 favorite thing about Twitter. Create a list, call it 'Social Contacts,' and engage with at least three people daily." Your Call-To-Action: Your call-to-action for this episode is to set up a Twitter list called “Social Contacts” and add people you want to connect with. Each day I want you to look at your list and engage with at least 3 people. Find tweets to reply to and add your input. You’ll make great connections and you’ll see your results snowball when you connect with people every day. Please be sure to let me know how it’s working out by sending me a tweet @MadalynSklar. I want to hear from you! You can reach Reid Robinson on Twitter @HootReid and LinkedIn. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter36

Brittany Berger is the Content and PR Manager at Mention.com, a media monitoring company where she takes charge of the site’s content creation as well as their PR outreach and strategy management. In this episode Brittany and I talk about a variety of ways to use Twitter lists like how to leverage them to help you interact with your target audience, how to monitor your competitors, create new business opportunities and ultimately reduce the noise and clutter. She shares great tips that will help you create and monitor your own Twitter lists. My favorite tweetable during our interview was when Brittany said, "I love nerding out about social!" Oh is that someone I can relate to! Your Call-To-Action: Your call-to-action for this episode is a two-parter. 1) Start creating Twitter lists and 2) Sign up for Mention. Set up at least 3 Twitter lists. One can be your priority list which contains the Twitter accounts of your friends and family. Another could be a competitor list or your favorite blogs. And for the third one, try creating the Notice Me list. Once you do that, sign up for Mention. Try all this out and then tweet me @MadalynSklar and let me know what you think of it. You can reach Brittany Berger on Twitter @bberg1010 and LinkedIn. Want an easy “one-click” way to Share The Love for this podcast? Go here:www.madalynsklar.com/love to tweet out your love. We take the notes for you during the interview. Catch the show notes at www.madalynsklar.com/TwitterSmarter35  

Kevin Garber is the CEO of ManageFlitter, a popular Twitter marketing platform that helps you manage and grow your Twitter account. He also hosts his own Podcast that covers a variety of tech topics and includes interviews with tech industry thought leaders. His website says: "ManageFlitter provides you with a set of easy to use tools to empower you to Work Faster & Smarter with Twitter." I love that! My motto is "work smarter not harder" so I’d say we are on the same page! In this episode you’ll learn how Kevin’s struggles led him to develop ManageFlitter. He talks about the need for us to go back to basics by having a great looking profile that includes a standout profile photo and header image and a compelling bio. He also shares techniques to help grow your following and discusses the power of Twitter lists. Tweetables: "A good place to start is to make sure that all the basics are in place." "Getting creative with Twitter is what we love about it. It’s so versatile, you can do so many interesting things with it." "Twitter list is a fantastic feature and a very powerful tool to organize your Twitter account." "We love providing a product that makes Twitter better and helps add so much value." Show notes at www.madalynsklar.com/TwitterSmarter34

Ross is the founder of Electric Kiwi, a design and marketing firm that specifically caters to the music industry. Based in Scotland, Ross applies his web design expertise to help bands and musicians around the world build an electrifying online presence. He is also the co-host of the podcast Bridge the Atlantic, along with Canadian musician and filmmaker Marcio Novelli, where they interview musicians and creative entrepreneurs. Quick FYI here. I’m in Episode #63 sharing Twitter tips, community building, my life as the leader of GoGirlsMusic and so much more.Click here to listen. Listen in as Ross shares with us his best Twitter tips and talks about the power of personalizing and organizing your Twitter lists. He also shares how a little bit of creativity can build your Twitter presence and increase interaction. Episode Highlights: Ross used to have a business-oriented approach in using Twitter and then realized the importance of being personal. Showing more of yourself gives a more rewarding experience. Use your own photo on your profile instead of a logo to show people that you’re real and to show a bit more of your personality. This equates to more interaction, more retweets, and more favorites. Really good conversations. Keep your feed organized by using Twitter lists. It’s simply a curated group of accounts. Viewing a list will show you a stream of tweets only from the accounts on a list. You can set them up to be either public or private. They can help you monitor your competitors, connect with industry leaders, engage with employees, stay on top of trends and so much more.Click here to learn how to use lists. Tip: Be creative in naming your lists to make it more interesting and to grab people’s attention. Example: I have a list called “Social Media Smarties” rather than “Social Media.” Tip: List names cannot exceed 25 characters and they cannot begin with a number. Tip: To remove yourself from a list, you will need to block the creator of the list. Ross recommends using the Buffer Chrome extension. You’ll love it because it’s so easy to share links, pictures and video from anywhere on the web. Tweetables: “Do not be afraid to be personal and social on Twitter because it is called social media.” “People buy from people.” “It’s not a one-way street. You can’t expect everyone to contact you. You have to be proactive and tweet them.” “I like to keep my feed organized by using lists.” “I use public lists to organize people I follow into different categories or subjects. It helps me keep things focused and organized. Links to Tools and Resources Mentioned in this Episode: Electric Kiwi – Ross’s company specializes in web design for artists, music businesses and creative professionals. Ross’s Twitter lists – check out Ross’s public Twitter lists Madalyn’s Twitter lists – check out Madalyn’s public Twitter lists Buffer – social media management tool, great for scheduling; excellent customer service Chrome extension for Buffer – Add tweets directly to your Buffer from any webpage. How to Use Twitter Lists for Business – step-by-step on creating Twitter lists and ways to use them for your business How To Create and Use Twitter Lists to Market Your Business – Helpful guide on how to use Twitter lists Staying Organized Using Twitter Lists with Mark Schaefer – If you missed Episode #14, be sure to check out my interview with Mark Schaefer. He shared a wealth of knowledge on being organized with your Twitter lists. How to Reach Ross Barber: You can reach Ross Barber on Twitter @ElectricKiwi and @Bridge_Atlantic. You can also connect with him on Facebook, Instagram and his website. Your Call-to-Action: Your call-to-action for this episode is to sign up for Buffer (if you’re not using it already). It’s free although you can also opt-in for some premium features depending on your needs. Also be sure to give Buffer’s Chrome extension a try. Let me know what you think of this episode by sending me a tweet @MadalynSklar. I’d also like to know what you think about Buffer. I’ve been a fan, using it for many years. No, I didn’t get paid to say that! But I’m interested to know your thoughts on all this. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here:www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Not sure how to rate & review a podcast? Click here to learn how. Sponsor: #TwitterSmarter Twitter Chat: Join our weekly Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this! Not familiar with Twitter chats? Click here to learn about them. Show notes at www.madalynsklar.com/twittersmarter33

Mike Kawula is the founder of Social Quant, a Twitter growth tool that helps companies and individuals grow their Twitter following quickly, specifically gaining quality followers so they’re able to get more engagement, more retweets, and more clicks back to their website. Mike is a die-hard entrepreneur with a knack for running successful businesses. He shares stories of using Twitter as far back as 2007 to listen and answer customers’ pains for his cleaning company and online office supply business. He tells us how he made a $27,000-order from building a solid connection on Twitter. Not to mention, having Gary Vaynerchuk as one of his customers. In this episode, Mike shares a ton of great tips that you can apply right now to help you start growing your Twitter following. As Mike explains, there is nothing better than Twitter to create a good marketing impact on your business as long as you engage and act on it accordingly. Of course, while having fun too! Episode Highlights: Use Twitter to promote your business and connect with customers. Add them to a prospect list then build relationships by tweeting them and sharing content. Many companies lack their own social media management team so they’re not able to pay attention to customer complaints. Mike attracted customers because he was using social media to answer their pain points. Mike shares the story of how listening to Gary Vaynerchuk on Twitter helped land him as a loyal customer. 12 Great Actionable Tips to Increase Your Twitter Following: 1. Have a really good header and change it from time to time based on the season or promotions. 2. Create a good profile image. Go for a face behind the brand. Mike uses a logo with himself as his personal headshot. 3. Make sure you have a good, catchy, fun bio that describes exactly who you are, what you stand for, and a little bit about what your business is. 4. Control your first tweet by having a pinned tweet. It can be a call-to-action, a promotion, or about anything that has to do with your brand. 5. Cross promote across other social medial channels. Share your Twitter profile on your blog, Facebook, LinkedIn, Instagram, etc. 6. Embed your tweets into your blog or use the Click-to-Tweet tool. Like this: 7. Use an automation tool for spreading out your tweets on a regular basis such as Buffer, Hootsuite, and SocialOomph. Michael tweets every half hour and I tweet every hour! 8. Follow what’s trending on Twitter. “The trend is your friend.” 9. Studies show 23% more Retweets (RT) when you spell out the word asking for a “retweet.” 10. Make use of hashtags to get folks the opportunity to find what you’re tweeting about. Use Hashtagify to show you different hashtags you could use. But do your research to check out if it’s being used and how it’s being used. “Don’t be a hash-hole” 11. Engage with the influencers. Share influencers content and tag them. Chances are, they might also tweet some of your content. 12. Join Twitter chat parties. Don’t be a lurker. Engage with people. Wait…. there’s actually more! But you gotta listen in to find out about more surprise tips. You can reach Mike on Twitter @MikeKawula or @TheSocialQuant. You may also email him at mike@socialquant.net. Your call-to-action for this episode is to try out Social Quant. It’s a great service to help you connect with new Twitter followers. I’ve been using it for months and I love it. If you use this link, you’ll get a 14-day free trial and if you decide you like it and continue on you’ll get it at half price. What a deal! Try it out and let me know what you think. Send me a tweet at @MadalynSklar. I look forward to hearing from ya! Show notes at www.MadalynSklar.com/TwitterSmarter32

Mara Olson is the founder of the social media marketing and consulting company, Smart Bee Social. I invited her to the show today because she’s got something really cool and unique to share – Twitter videos. If you haven’t used Twitter video yet or if this is your first time hearing about it, you’re in for a treat. Mara explains how she is utilizing it to build genuine connections with her audience. She has totally turned the way she communicates on Twitter up another level, in a more personal and engaging way. Learn how this simple tool will elevate your presence on Twitter. And then be prepared to start a Twitter video revolution with us! Episode Highlights: Mara uses Twitter video in connection with her consulting business which has resulted in more leads, connections and phone calls. Twitter video is the next layer of communication where it goes beyond just 140 characters. Twitter video requires a little more effort but it offers such a greater reward. Greater content = greater engagement = greater connections. You can do Twitter video on your phone to post or reply to people’s tweets. Just switch over to the video camera mode and voila! – you can start shooting video. What’s awesome about Twitter video? It shows that you’re actually a real person! It’s a new way of responding that grabs attention. Tweetables: It’s amazing what happens when you care about people, listen to them and give them answers to their questions. If I have any success on Twitter, I attribute it to just being real with people and answering questions. Video has changed the way I build relationships on Twitter. It definitely made that genuine connection with people so much easier. 140 characters is still just 140 characters.   How to Reach Mara: You can reach Mara on Twitter @SmartBeeSocial and her website www.smartbeesocial.com. Your Call to Action: Your call-to-action for this episode is to make a Twitter video. You simply open the native Twitter app on your phone (works on iOS and Android) and start by tapping on the tweet button and then the video icon. Once in video mode, start having fun making your first video tweet! Mara and I would love to see you in action so please tweet us a video. Send it to me @MadalynSklar and Mara @SmartBeeSocial. Let’s get this Twitter video revolution rollin’! Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! Show notes at www.madalynsklar.com/twittersmarter31

Today’s episode is a #TwitterSmarter first as we are bringing in a duo on the show. Let’s welcome Alan K’necht and Michelle Stinson-Ross, hosts of the wildly popular #SocialChat, happening every Monday at 9pm ET. Alan is the VP of Social Analytics at digital marketing company, Digital Always Media. With 20+ years experience in the digital marketing and internet space, Alan is also an author, consultant, and public speaker. Michelle is the Content and Outreach Goddess at Authority Labs. She has been a consultant, social media strategist, and digital marketing strategist for the last 6 years. She calls herself an omni-channel social maniac who has tried and tested everything that’s out there. #SocialChat sprung out of an idea Alan and Michelle got from the #SEOChat. Before they knew it, they were joined by 30-50 people per chat and now with over 200 episodes and counting. Listen in to get massive Twitter insights from this dynamic #SocialChat duo. Episode Highlights: Alan says, Think and Plan. Do your research. Know where your audience is and how they interact on the social platform. Form your plan then do your attack. Michele says, Humanize your brand. Engage in conversation. #SocialChat is 4 years old. It’s geared for social media marketers to discuss best practices. It’s grown and blossomed. It also attracts small business owners as well as college students who participate as a class requirement. A Twitter chat is like a conversation at a cocktail party. Don’t just jump in and say something. You have to listen first and then at the right time, pipe in if you’ve got something to add into the conversation. Check out the Noobs Guide to #SocialChat which lays out some good forum rules of engagement when participating in #SocialChat to make sure that guests and participants are able to leverage on the networking. Give love to the people you’re interacting with and mention one another. Tweetables: “A Twitter chat is being in a conversation at a cocktail party.” – @Aknecht “Think and Plan. Do your research. Know where your audience is. And how they interact on that social platform.” – @Aknecht “Humanize your brand. Engage in conversation.” – @SocialMichelleR Links to tools and resources mentioned in this episode: www.socialchatnetwork.com #TwitterSmarter chat Noobs Guide to #SocialChat tchat.io – Great Twitter chat platform TweetChat.com – Twitter chat platform Nurph – Twitter chat platform Tweetdeck – real-time tracking, organizing and engagement Hashtracking.com – hashtag tracker and transcription How To Reach Alan & Michelle: If you’d like to connect with them on Twitter, Alan is at @Aknecht and Michelle is at @SocialMichelleR. You may also find Alan K’necht on Facebook and LinkedIn. You can connect with Michelle Stinson Ross on Facebook and LinkedIn. Or simply use #SocialChat on Twitter and they’ll find you! Your Homework: Your homework for this episode is to check out their weekly Twitter chat. Just go to #SocialChat on Mondays at 9pm ET. Be sure to let me know what you think. Send me a tweet @MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

Sarah Nagel is the Community Outreach Manager for Sprout Social and the host of the popular #SproutChat that takes place Wednesdays at 3pm Eastern. Sarah launched the chat in June 2014 and it quickly became a leading destination. She does an excellent job connecting people and brands together. Sarah has been working in social media for four years, and specifically with Sprout for over two years. Sprout Social is a social media management software company where customers can integrate various social media channels (Twitter, Facebook, Google +, LinkedIn, and Instagram) allowing you to manage them all from one place. The company prides itself on the Smart Inbox, a single stream column of all of your social media mentions, hashtags and keywords around your brand. In this episode, Sarah shares some do’s and don’ts on how to be effective on Twitter. She also gives out helpful tips and strategies that you can apply the next time you engage in Twitter chats. Episode Highlights: On your profile, have a really good photo. Your avatar is one way of telling people who you are. It paints a picture. A nice photo of your face is key. Shorten links. Make them nice and tight to make your tweet look really polished and professional. The power of research. Use Sprout Search to do boolean searches where you use a phrase or a couple of words that could lead to a tweet. The power of using first names in a conversation. The most beautiful sound is your own name so it’s a missed opportunity if you’re not using that every time or as often as possible. Twitter is a great opportunity for you to be a connector and through connecting you’ll find lots of opportunities for yourself. Tweetables: “Twitter is the place to build solid relationships. It’s so easy to keep in touch with people.” “Twitter is a great opportunity to be a connector.” “Tight links make your tweets look polished and professional.” Links to tools and resources mentioned in this episode: Sprout Social – social media management platform #SproutChat – a weekly Twitter chat hosted by Sprout Social Nurph – for Twitter chats TweetChat – Twitter chat tool tchat.io – Twitter chat tool About Sprout Social: Social media management platform More robust than some tools. It prides itself on the Smart Inbox, a single stream column of all your social media mentions, keywords, and hashtags around your brand that you want to consistently respond to. Features great collaboration tools that allow you to work with a large team. The platform scales well making it a great tool for small to mid-sized businesses and enterprises. Feedly integration Sort through all your Twitter lists Robust analytics A great way to not miss any singular message since native Twitter can get so clogged and it’s so easy for you to miss things. How To Reach Sarah: You can reach Sarah on Twitter at @sprout_sarah and you can send her an email atsarah@sproutsocial.com Your Call To Action: Your call-to-action for this episode is to sign up for a FREE account at Sprout Social. It’s a great, robust tool. So try this out and let me know what you think. Send me a tweet @MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

Tim Fargo is the CEO of Tweet Jukebox, an amazing and powerful Twitter tool. It’s a personal favorite of mine which I use every day for marketing my brand on Twitter. It’s a free scheduling tool that allows you to load a “jukebox” with content, schedule when you want tweets to go out and then sit back and let it do the job for you. Tim is a bestselling author, a keynote speaker, an angel investor, and an entrepreneur. Back in the 90’s, he co-founded an insurance fraud investigation company that became the second largest in the US and which he later sold for $20 million. Listen in as Tim shares with us how Tweet Jukebox actually came about and what makes it so popular among Twitter users. Episode Highlights: Tim didn’t start with the idea of making Tweet Jukebox a business. It was actually a by-product of traveling, initially intended for his own personal use. Tim mentions that when you’re designing something for yourself with the kind of care and attention you put to it, it ends up becoming the kind of product that a lot of people want. Tweet Jukebox is a powerful tool that frees you from constantly scheduling your tweets. Now you can spend more time engaging with your audience which Tim considers as the most powerful element of social media. Tim’s goal for Tweet Jukebox is to be a multi-platform social media content manager and to make it a little ecosystem of itself. Watch out for more cool features that they’re currently working on. Tweetables: “Tweet Jukebox was a bit of an accident. It just kind of happened.” tweet this “The best way to use it is take the time you save and use that to engage with your audience.” tweet this “Feedback is a form of currency.” tweet this Links to tools and resources mentioned in this episode: Tweet Jukebox Hootsuite – social media management tool SocialBro – Twitter analytics and management tool Crowdfire – social media engagement app Buffer – social media management tool Check out Britt Michaelian’s Mass Amplify Show featuring Tim Fargo Listen to the #TwitterSmarter Podcast episode 15 with Britt Michaelian Check out the recent article on my blog, Twitter Chats – The Place Where Everyone Knows Your Name Tweet Chats Mentioned: #MediaChat #SocialChat #InfluencerChat #ViralChat #BlogElevated #TwitterSmarter Visit www.madalynsklar.com/twitterchats for more information. How To Reach Tim: You can reach Tim on Twitter at @alphabetsuccess and also through @Tweet_Jukebox. Or send him an email at tim@tweetjukebox.com. Your Call To Action: Your call to action for this episode is to sign up for a FREE Tweet Jukebox account at TweetJukebox.com. If you like tweeting motivational quotes, try out the Free Quote Jukebox. Simply turn it on, set the schedule, and you’re done. This tool is perfect if you’re sending out tweets regularly so you don’t have to spend time scheduling your tweets over and over and over. It leverages flexibility with your schedule. You can have up two “jukeboxes” for a free account. If you need more than two, you may sign up for their paid membership plan. So try this out and let me know what you think. Send me a tweet @MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!