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2 episodes with practice some
2 episodes with practice some
On this episode of On the Brink, I sat down with Dr. Max Teplitski—Chief Science Officer at the International Fresh Produce Association (IFPA)—to explore how a mindset is reshaping food safety, member value, and the future of a global industry. Max has practiced Blue Ocean thinking since his days as a professor, and today he's applying it at scale across a trade association that represents the entire fresh produce supply chain—from seed and inputs to retailers worldwide. From Competing to Creating: IFPA's Three Strategic Pillars Rather than fighting for attention in crowded "red oceans," IFPA reframed growth around three pillars that create new value for members and consumers alike: Future-proofing the industry amid climate volatility, supply chain complexity, and labor constraints. Worldwide influence for a global industry, recognizing interconnected markets and trade rules. Personalized member experience at scale—so each company (and individual) gets relevant, timely insight. This is classic Blue Ocean Strategy®: reduce what no longer adds value, eliminate legacy activities that drain resources, raise what customers truly care about, and create new offerings that unlock demand. Want a concise primer? Read our FAQ: What is Blue Ocean Strategy and Why It's the Smartest Way to Rethink Growth Personalization at Scale: AI That Stays Inside the (Trusted) Data One of IFPA's boldest moves is an AI-powered intelligence engine built on verified, curated data. Members can ask context-rich questions—"I'm in the Florida Panhandle planting winter crops; should I prioritize Asian greens, spinach, or baby lettuce?"—and receive synthesized answers spanning consumer trends, point-of-sale data, and operational considerations. The goal isn't more email; it's relevance on demand. This same platform enables on-demand micro-training. Need a five-minute safety huddle for a harvest crew—in Portuguese? The agent can generate it instantly from vetted guidance. That's value innovation: meeting real-world needs at the moment of work. Watch our video here Food Safety as a Promise—and a System Because most fresh produce is consumed raw, food safety is a shared responsibility between the producer and the consumer. IFPA's "supply chain of the future" work extends beyond traceability to quality, shelf-life, and incentives. With lot-level tracking and standardized practices—from field handwashing stations to controlled processing protocols—the industry continues to elevate both safety and transparency while extracting actionable value from the data generated along the way. Advocacy and a Community of Practice Some work will never be outsourced to algorithms. Advocacy—telling the industry's story to regulators and decision-makers—remains human, relational, and essential. In parallel, IFPA is designing a community of practice for food safety and sustainability professionals. Whether virtual, in-person, or hybrid, the north star is the same: connect practitioners to share what works, accelerate learning, and scale innovation. Culture Eats Strategy (and Then Powers It) Max underscores a truth we see in every successful transformation: strategy only sticks when culture supports it. IFPA treats culture as a system—meeting quarterly to practice competencies such as trust, communication, and agility, and to build behaviors into everyone's plan. That operating rhythm makes it easier to reduce or eliminate legacy programs and redirect resources toward higher-value offerings without losing the organization in the process. Three Takeaways You Can Use Now Stop competing; start creating. Use the Four Actions Framework to eliminate, reduce, raise, and build around what your customers actually value. Deliver relevance at the moment of need. Move from content push to context-aware personalization (AI helps when it's grounded in trustworthy data). Design for culture change, not just strategy change. Build the muscle—trust, communication, and agility—so your team can live the strategy. Blue Ocean Strategy isn't about inventing the next iPhone; it's about assembling a thoughtful portfolio that meets unmet needs better, faster, and more sustainably than the market expects. IFPA's journey shows how nonprofits and associations can open new market space—not by shouting louder, but by serving smarter. Further reading: FAQ – What is Blue Ocean Strategy and Why It's the Smartest Way to Rethink Growth And our white paper: Time to Find Your Blue Ocean Strategy Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books: Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow. Let's Talk! [block id="blog-signature"]
Katie Curry doesn't follow a path—she redraws the map. In this first of a two-part conversation, we explore her journey from communist Bulgaria to the heart of Wall Street, from technical risk roles to creative leadership. Katie shares how she builds mental toughness, adapts across industries, and leads Gen Z with humor and humility. Through it all, she reminds us that reinvention isn't something you do once—it's a muscle you build. For Gen Xers who know how to change ambitiously, this is reinvention with purpose, not panic.>>From Bulgaria to the Big Apple“On that bus in Manhattan, I said—I want to work here one day.”Katie's first reinvention wasn't a job—it was a total life shift. Growing up in a small town under communism, she shares how dreaming big and thinking globally reshaped her trajectory.>>Credit, Creativity, and Everything in Between“I've led analysts, operators, and creatives. You can't lead them the same way.”Katie breaks down how she adapted her leadership style across radically different teams—from rating derivatives to managing editors—and what each one taught her about people and power.>>Risk Isn't a Concept—It's a Practice“Some of my biggest breakthroughs came from the biggest pivots.”With a career built around risk—from Citi to S&P to insurance tech—Katie reveals how she balances data and gut instinct, logic and psychology, and why you should never expect certainty before you leap.>>Fail Fast, Learn Hard“If you've never failed, you're playing too safe.”Katie redefines success through her personal KPIs: energy, impact, relationships, and learning. And she makes a strong case for post-traumatic growth—yes, even at work.>>Leadership with Presence and Punch“During COVID, my kids watched me lead from our kitchen table. That was my real resume.”Whether she's coaching a Gen Z team or raising one at home, Katie leads with clarity, care, and curiosity—and she's not afraid to be both the strategist and the student._________________________Connect with us:Host: Vince Chan | Guest: Katie Curry --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.10 Million+ All-Time Downloads.Reaching 80+ Countries Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>130,000+ are outgrowing. Act Today.
You have the ability to feel better. DOWNLOAD THIS WORKBOOK to FEEL BETTER. Eating ice cream is NOT really feeling better. It is numbing. So is binge watching Netflix. Or drinking too much. In those instances we are trying to take away the pain but really we add more pain later as we then beat ourselves for knowing better than we do. In today's episode I do a DEEP DIVE and teach you the steps to feeling better. I've also got a work book for you to do your MINDSET PRACTICE. Make sure you download it. FREE MINDSET PRACTICE LISTEN HERE WHAT YOU WILL DISCOVER Feelings are an inside job + what that means The importance of understanding your feelings Where your feelings come from The key to feeling better – PRACTICE Some better feeling thoughts for you to practice with FEATURED ON THE SHOW Ready to join the ENOUGH program. Apply to the ENOUGH program. If you want to start cultivating your ENOUGHness sign up HERE to get weekly stories + small lessons for you. Download your free MINDSET PRACTICE workbook HERE: Thank You for Listening! smiling, The post How to Feel Better [DEEP DIVE] appeared first on howshereallydoesit.com.
You have the ability to feel better. DOWNLOAD THIS WORKBOOK to FEEL BETTER. Eating ice cream is NOT really feeling better. It is numbing. So is binge watching Netflix. Or drinking too much. In those instances we are trying to take away the pain but really we add more pain later as we then beat ourselves for knowing better than we do. In today’s episode I do a DEEP DIVE and teach you the steps to feeling better. I’ve also got a work book for you to do your MINDSET PRACTICE. Make sure you download it. FREE MINDSET PRACTICE LISTEN HERE WHAT YOU WILL DISCOVER Feelings are an inside job + what that means The importance of understanding your feelings Where your feelings come from The key to feeling better – PRACTICE Some better feeling thoughts for you to practice with FEATURED ON THE SHOW Ready to join the ENOUGH program. Apply to the ENOUGH program. If you want to start cultivating your ENOUGHness sign up HERE to get weekly stories + small lessons for you. Download your free MINDSET PRACTICE workbook HERE: Thank You for Listening! smiling, The post How to Feel Better [DEEP DIVE] appeared first on howshereallydoesit.com.
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