Podcasts about Blue Ocean Strategy

Are you ready to sell your business? It may be time to pass your family firm to the next generation. What do you do? Where do you begin? How can you ensure that you follow your values and transition your business with purpose, kindness, and profit? Maybe it is time to meet Erika Baez Grimes. What is the Human Side of Business Transitions? In this compelling episode of On the Brink with Andi Simon, we delve into the human side of business transitions with Erika Baez Grimes, a seasoned business broker, M&A specialist, and purpose-driven entrepreneur. Erika's extensive experience as a Senior Certified Mergers and Acquisitions Professional with Transworld Business Advisors, and as the founder of The BPH Group and The Buyer's Agency, makes her a trusted voice in the industry. Her mission is clear: to help people do good deals with good people—transactions rooted in legacy, emotion, and values, not just numbers. Erika and I first connected at the Entrepreneurs with Companies of Purpose event, and I knew she had a story to share right away. In this episode, she opens up about her journey from helping her grandfather run fashion boutiques in Orlando to rising as a respected voice in the business brokerage industry. Her early exposure to entrepreneurship gave her a lifelong passion for business and sales, a path she blended with her experience in banking and corporate leadership. Some Practical Advice is Essential to Transition your Business Throughout our conversation, Erika offers practical advice—and heartfelt wisdom—for business owners contemplating an exit and aspiring buyers looking to acquire a company. She discusses the "silver tsunami" of baby boomers preparing to retire, legacy businesses' emotional and strategic complexity, and the rising interest among women in acquiring established enterprises. Erika shares three essential things every seller should do before they decide to sell: Start the conversation early—if you're considering selling, it's time to talk. Work yourself out of the business—the more your business can run without you, the higher its value. Keep clean, transparent financials—they are the real story buyers will trust (or not). You might like to watch our podcast on YouTube here: But Erika also goes deeper. She highlights how business owners often feel lost after they exit. Their identity has been deeply tied to their company, and the vacuum that follows can be disorienting. That's why Erika emphasizes the importance of planning for the transaction and the transition. Who will you be when you're no longer the CEO? How Does Culture Share Your Succession Plan? We also explore how culture shapes succession planning, particularly in family firms. Erika works closely with multigenerational businesses and understands the delicate dynamics between personal relationships, employee loyalty, and strategic vision. She emphasizes the importance of finding the right buyer—someone aligned not only with the financials but also with the founder's legacy and values. Avoid Buyers Remorse For buyers, Erika offers clear guidance: prepare before you pursue. Get financing lined up, know your strengths, and approach the opportunity with transparency and intention. Sellers want to know their business will be in good hands. And increasingly, those hands belong to women—smart, driven, and ready to lead. Whether you're a seasoned entrepreneur looking to exit or someone considering buying their first business, Erika's insights are honest, helpful, and deeply human. This episode is a masterclass in purpose-driven dealmaking and the art of helping others transition from one chapter to the next with clarity, care, and confidence. Key Takeaways: Why the timing of a business sale is both emotional and strategic What makes a business attractive to buyers—and how to increase your value How Erika helps bridge the gap between a seller's legacy and a buyer's vision The growing role of women in M&A and business acquisition Why coaching and self-discovery are vital post-exit tools for sellers You'll leave this conversation with a clearer understanding of the M&A process, the questions you should be asking (whether buying or selling), and a renewed appreciation for the human side of business transitions. Contact Erika Baez Grimes:

Imagine a ten-year-old girl in New Zealand watching an army commercial and declaring, "That's what I want to be". This simple declaration set Dr. Ellen Joan Ford on a transformative journey, a journey of leadership, service, and a new way of thinking about work. Her story is not just inspiring, it's a call to action for all of us. Women are asking for flexible work for working parents. Our businesses want the talented women to be able to focus on both their families and their workday. It is a time for changing how businesses treat women. In this episode of On the Brink with Andi Simon, I had the pleasure of speaking with Dr. Ellen Joan Ford—a leadership expert, military veteran, and the creator of the global #WorkSchoolHours movement. Ellen joins us from New Zealand with a deeply timely and universally relevant message: the structure of work must evolve to meet the real needs of modern families. From the New Zealand Army to Leadership Thought Leader  Ellen's story begins with a decade of service in the New Zealand Army, where she worked as an engineer officer and led soldiers at home and abroad. Her military career taught her discipline, courage, and—most importantly—how to lead. As she transitioned out of the military, she pursued an MBA and later a PhD in leadership, driven not by ambition but by a personal challenge. Her doctoral research focused on the leadership experiences of women in the military, surfacing both empowering stories and persistent gender-based inequities. Rather than stop with research, Ellen took action, advising the Chief of the New Zealand Army and presenting her findings to senior leadership. Her goal? To make the Army more inclusive—not just for women, but for everyone. The Birth of #WorkSchoolHours You will enjoy watching Ellen's podcast on YouTube here: What began as academic research soon became a mission when Ellen was bombarded with personal stories from working parents. Over 500 parents shared their frustrations: being forced out of the workforce due to caregiving, missing irreplaceable moments in their children's lives, or being underpaid for the same responsibilities simply because they worked "part-time." One night, while breastfeeding her youngest son, Ellen had a powerful realization: "I don't want this for me or anyone else." This was the birth of the #WorkSchoolHours movement, a movement that is not just a response to a problem, but a call to action for immediate change. What Is the #WorkSchoolHours Movement? #WorkSchoolHours is not about working less—it's about working smarter. It's a flexible work philosophy that allows employees, especially parents, to align their work schedules with family commitments without compromising performance or pay. Ellen explains, "We live in a world where we're expected to parent like we don't have a job and work like we don't have children. That's not sustainable." Through her model of Belonging, Autonomy, and Purpose (BAP), Ellen offers a new way to lead and manage teams. Inspired by both anthropology and leadership science, BAP emphasizes: Belonging: Creating a work culture that acknowledges employees as whole people. Autonomy: Giving individuals the flexibility to manage their time and deliver results. Purpose: Helping people connect their work to something meaningful. Ellen argues that when leaders focus on these elements, they can reduce burnout, increase productivity, and retain top talent—especially working mothers and caregivers. This not only benefits the employees but also the businesses, as it leads to a more engaged workforce and better business outcomes. Her Book: A Practical Guide to Revolutionizing Work In her new book, #WorkSchoolHours: A Revolution for Parents, Workplaces, and the World, Ellen doesn't just talk about change, she provides a practical roadmap for it. With three powerful sections—what's Wrong, what's Possible, and How to Fix It—this book is more than a manifesto. It's a toolkit for those ready to revolutionize their workplaces. The book includes real-world examples from industries ranging from logistics to healthcare to manufacturing and provides actionable strategies for leaders who want to focus on outcomes rather than hours. Even more exciting? Ellen is giving away her e-book for free on her website, ellenjoanford.com, using the code today. This is just one small way she's walking the talk about accessible change. Why This Matters Now In the U.S., over 50% of the workforce is women, and over 40% of children are born to single mothers. Yet, most workplaces still operate on models developed over a century ago. As artificial intelligence and other technologies transform our professional landscape, isn't it time to rethink the outdated 9-to-5? Dr. Ford's call to action is both compassionate and commercially wise. As she says, "Happy people deliver better results." Her message is clear: when we redesign work around the realities of human life, everyone wins—parents, companies, and communities. Listen, Learn, and Lead Differently If you're a business leader, HR professional, or just someone juggling the demands of work and home, this episode will leave you inspired—and equipped—to take action. As a corporate anthropologist, I believe change happens through small wins. Ellen Ford shows us how powerful those wins can be when rooted in purpose. More to Enjoy 433: Organizations Must Embrace Human-Centric Design 430: How Does Dr. Chris Fuzie Create Great Leaders? What Are You Doing to Adapt in Times of Uncomfortable Change Additional resources for you: My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our latest book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored with Edie Fraser and Robyn Freedman Spizman All of our white papers, particularly those on Blue Ocean Strategy and Culture Change Our website: Simon Associates Management Consultants Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books:  Learn more about these books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!   From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net Info@simonassociates.net @simonandi LinkedIn

اقیانوس قرمز و اقیانوس آبی دو تا اصطلاح خیلی معروف توی دنیای کسب و کارن.درواقع دو مدل استراتژی کلی کسب و کار هستن که میتونه دید متفاوتی بهمون نسبت به وضعیت خودمون توی بازار و همینطور نحوه رقابت کردن بده.لینک یوتوب فوربوhttps://youtube.com/@furbodm لینک حمایت مالی | https://furbodm.com/plus/فوربو در اینستاگرام (@furbodm)پادکست فوربو در توییتر (@FurboPodcast) برای خوندن مقالات حوزه‌ی دیجیتال مارکتینگ به سایت فوربو سر بزنیدhttps://furbodm.com/صفحه اختصاصی پادکست فوربو در سایتhttps://furbodm.com/podcast/ بلاگ شخصی من – رضا توکلیRezaTavakoli.comاینستاگرام (@r.t98)توییتر (@RezaTavakoli98) Hosted on Acast. See acast.com/privacy for more information.

In this eye-opening episode, Nick Huber—entrepreneur and author of The Sweaty Startup—flips conventional business advice on its head. Forget chasing your passion. Instead, Nick argues that the real money is in boring, overlooked industries where competition is low and opportunity is high. From comparing business to playing LeBron vs. a fifth grader, to explaining why self-storage beats software startups, Nick shares brutally honest insights into choosing the right game to play. Whether you're an aspiring entrepreneur or just tired of the hustle with no payoff, this episode will make you rethink what it really means to build a successful life.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode, we're breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it's time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity?We'll dive into real-world case studies — from Bretman Rock's shift from beauty influencer to lifestyle icon, to Brittany Broski's move beyond TikTok into podcasting and mainstream media, and how Jackie Aina built a luxury brand beyond YouTube. Plus, we'll explore what astrology and market trends can teach you about timing your pivot for maximum success.Throughout the episode, I also reference major business and creative strategy books like Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Show Your Work by Austin Kleon, Big Magic by Elizabeth Gilbert, The Creative Act: A Way of Being by Rick Rubin, and more — sharing how their frameworks can be applied to modern creators and entrepreneurs navigating niche pivots and brand reinvention.If you're a creator, entrepreneur, influencer, or marketer ready to evolve your personal brand, stay ahead of trends, and build a career — not just a moment — this episode is packed with actionable insights.

As AI reshapes industries at an unprecedented pace, Louis-David Benyayer, associate professor at ESCP Business School and a leading researcher and strategist at the intersection of AI, digital transformation, and knowledge work, joins us on this podcast to discuss what it means for the consulting, education, and knowledge work industries.In this episode, Louis helps us explore how Generative AI has the potential to go much beyond automating tasks and fundamentally shifting business models in two very key industries: Consulting and Professional Education.He emphasizes that "AI will likely not replace human expertise but amplify the best experts. " He also states that hybridizing humans and technology allows for deeper insights and more significant impact.During the episode, Louis-David shares tangible examples from his experience of how these industries are evolving: consulting firms moving away from traditional billable hours toward subscription-based and modular services and universities looking to redefine their role in a world where knowledge is highly accessible, among others.He also highlights how AI amplifies expert consultants while commoditizing baseline knowledge and explores why the most skilled professionals benefit from AI's evolution.So, if you're a consultant, educator, or customer looking to interpret and navigate the complex landscape shifts due to AI, this episode is a must-listen.Key Highlights

How do you stand out in a saturated, digitally dominated world? In this episode, I sit down with Scott Grates, TEDx speaker and USA Today bestselling author of Referrals Done Right, to uncover the power of relationships, consistency, and creating memorable customer experiences. Topics Covered: The challenge of standing out in today's digital world The Purple Cow and Blue Ocean Strategy approaches to differentiation Why the most competitive industries demand a unique customer experience The importance of consistency in building brand awareness and customer loyalty How relationships drive referrals and business growth Why asking better questions leads to better business opportunities How small business owners can compete against corporate giants The role of connection agents in today's marketplace Resources Mentioned: Referrals Done Right – Scott Grates' book on mastering referral-based growth Purple Cow by Seth Godin – Standing out in a crowded marketplace Blue Ocean Strategy – Creating uncontested market space Want to connect with Scott? Visit scottgrates.com or find him on LinkedIn (but no spam, please!).

In this episode of the Active Life Podcast, we delve into the transformative concept of the Blue Ocean Strategy and its application in the fitness industry. Hosts Larry and Cody explore how professionals can differentiate themselves in a crowded market by stepping out of the "red ocean" of competition and into the "blue ocean" of opportunity. They provide practical insights into identifying unique value propositions and building a career around work that is both fulfilling and financially rewarding. Cody emphasizes the importance of offering "non-negotiable value"—services that clients perceive as essential rather than optional. Through relatable examples, such as a father struggling with physical limitations that prevent him from bonding with his child, they illustrate how addressing deep, unmet needs can set a professional apart. The discussion includes actionable steps on pinpointing your differentiators, moving beyond superficial traits like "best coaching," and truly understanding what makes your process unique. Finally, Larry and Cody offer tips on creating a framework for identifying the right audience, highlighting the critical role of clarity in marketing and service delivery. Whether you're a personal trainer, gym owner, or health professional, this episode is packed with strategies to help you build a thriving career while staying true to your passions.

LinksBlue Ocean Strategy:https://amzn.to/414Yh29Get HGC Tix:https://homegymcon.com/Knurled News:https://knurlednews.beehiiv.com/2024 Summary:https://garagegymexperiment.com/2024/...Outline00:00 Introduction to Blue Ocean Strategy01:07 Understanding Red and Blue Oceans08:23 Key Characteristics of Blue Ocean Strategy10:22 Innovators in the Home Gym Industry18:39 The Evolution of Blue Oceans23:34 The Future of Home Gyms

Surprisingly, if you appeal to tired & worn out people it might just reflect in your own work.'Blue Ocean Strategy' by W. Chan Kim & Renée Mauborgne is a business strategy book promoting the idea of moving away from a contested core business to less competitive greener pastures. Highlights several companies that have done this and why they were successful. Plenty of graphs, charts & lists contained within 11 chapters & 3 appendices.Huge thanks to Lyceum for the support this week, much appreciated!Timeline:(00:00:00) Intro(00:02:26) Themes/Questions(00:12:38) Author & Extras(00:20:41) Summary(00:22:57) Value 4 Value(00:25:33) Join Live! Connect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast

Welcome to another episode of "Behind the Numbers" with your host Dave Bookbinder. This week, we have the pleasure of chatting with Andi Simon, a pioneering corporate anthropologist, renowned podcaster, and author of "Women Mean Business". Dive into the world of corporate anthropology and discover how Andi aids organizations in navigating transformative changes by understanding the data behind their operations in a new light. During our conversation, Andi shares her fascinating journey from academia to finance and healthcare, ultimately leading to the creation of her own business. With over 23 years of experience, she reveals how companies hire her not just for what she does, but for what they need: to unlock the potential behind data and push beyond the obvious, identifying gaps and opportunities for innovation. Andi explains how anthropologists uniquely explore company dynamics, emphasizing observation and ethnographic methods to gain profound insights. From embedding herself in senior living communities to analyzing healthcare strategies, she discusses her innovative methods of understanding client requirements and enhancing business performance. Additionally, familiarize yourself with Andi's authored works, "On the Brink: A Fresh Lens to Take Your Business to New Heights" and "Women Mean Business", and gain valuable strategies on how to look at business data from a strategic perspective. Tune in to understand how corporate anthropology can be a game-changer in deciphering complex data landscapes and shaping future business success. About Our Guest: Andi Simon PhD is the founder of Simon Associates Management Consultants LLC (SAMC). She launched SAMC in 2002 to apply anthropology's methods, tools, and theory to businesses in need of change. As a Corporate Anthropologist she helps executives see their companies with more observant eyes, achieve “aha!” moments, allowing them to discover new and profitable opportunities. By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth. She is author of two-award winning books: “On the Brink: A fresh lens To Take Your Business to New Heights” and “Rethink: Smashing the Myths of Women in Business.” Andi has co-authored a new book published in September 2023 entitled “Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success”. Her work as a corporate anthropologist has led to clients across the globe delivering both keynotes and conducting workshops. As a trained practitioner of Blue Ocean Strategy and Innovation Games, she has conducted almost five hundred workshops on Blue Ocean Strategy and Culture Change. Dr Simon has also developed and run Leadership Academies for her clients. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” He's also the host of the highly rated Behind The Numbers business podcast which is enjoyed in more than 100 countries.

Welcome to the Arete Coach Podcast, hosted by Severin Sorensen. In this episode, titled, "The Business Leader's Guide to AI: Framework-Driven Strategy for the Digital Age," recorded on January 26, 2025, Sorensen shares insights from his groundbreaking presentation at Cambridge Judge Business School Executive Education programme where he discussed his innovative approach to integrating AI with traditional business frameworks. As the author of "The AI Whisperer Frameworks" and several other best selling books on AI implementation for business, Sorensen has developed a unique methodology that bridges the gap between established business strategy and emerging AI capabilities, making complex AI applications accessible to non-technical business leaders. In this compelling episode, Sorensen reveals how his layered prompt journey approach transforms traditional business analysis through AI integration. Using a real-world example of Frank Pepe's Pizzeria, he demonstrates how combining multiple frameworks - from company wikis to Blue Ocean Strategy - creates a comprehensive business analysis system. His layered prompt journey with strategic business frameworks, along with his successful books and AI-generated music ventures, showcases the versatility of his framework-based approach. What sets Sorensen's methodology apart is not just the use of AI or traditional business frameworks, but the innovative way he structures these elements into an educational journey that business leaders can follow to enhance their strategic thinking. Strategic Framework Integration: The episode illuminates how coaches can help clients move beyond basic AI implementation to strategic integration. Sorensen's layered approach demonstrates that effective AI usage isn't just about good prompts - it's about building a comprehensive strategic thinking process that combines traditional business frameworks with AI capabilities. This provides coaches with a structured method for helping clients develop more sophisticated AI strategies. Educational Leadership Development: Sorensen's framework-based methodology offers coaches a new paradigm for developing leaders in the AI era. By breaking down complex AI implementations into structured, framework-based approaches, coaches can help their clients build confidence in using AI while maintaining focus on strategic business objectives. This educational component is crucial for helping leaders bridge the gap between traditional business strategy and AI implementation. Process Innovation and Change Management: The discussion of agentic AI and the insurance industry example highlights how coaches can guide clients through transformational change. By showing how AI can reduce a two-week process to three hours while improving accuracy, coaches can help clients understand both the potential and limitations of AI implementation. This balanced approach helps leaders maintain perspective on AI as a tool for enhancement rather than replacement of human judgment. The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io. This episode was recorded on January 26, 2025. Copyright © 2025 by Arete Coach™ LLC. All rights reserved.

Welcome to the Arete Coach Podcast, hosted by Severin Sorensen. With an episode titled "Will Over Skill: Building High-Performance Teams Through Purpose-Driven Leadership." In this episode, recorded via Zoom on November 13, 2024, we are joined by Pete Sciabarra, an executive coach, Vistage Chair, and former Vistage corporate executive. Pete brings a unique blend of military, corporate, and coaching experience to the conversation. As a former U.S. Navy captain and helicopter pilot, he transitioned into executive leadership, ultimately holding senior roles at Vistage, where he oversaw a $25 million segment of the business that achieved the company's number one ranking. Pete Sciabarra's journey is marked by dedication to service and leadership excellence. From his early days at the Naval Academy to his role as a helicopter pilot during Desert Storm, Pete's military career shaped his leadership philosophy. His path took an unexpected turn when his son was diagnosed with autism, leading him to pursue a Ph.D. in Leadership Studies from the University of San Diego, focusing his research on adults with autism. This personal challenge transformed his understanding of human potential and care. As a Vistage Chair in San Diego, Pete facilitates executive peer groups that help CEOs and business owners break through barriers, fostering collaboration and personal accountability. His expertise in crisis leadership proved invaluable during emergency relief efforts for businesses affected by major hurricanes. Beyond his professional life, Pete's commitment to service extends to coaching high school varsity inline hockey, bringing the same focus on teamwork and resilience from the boardroom to the rink. Pete's experience with Vistage demonstrates the transformative power of peer advisory groups. He emphasizes that successful peer groups aren't just about business advice—they're about creating a safe space where leaders can share challenges they might not discuss elsewhere. The key to successful peer groups lies in selecting members who are lifelong learners and who understand they don't have all the answers, creating an environment where vulnerability and growth can flourish. The Evolution of Leadership in the AI Era as artificial intelligence reshapes business landscapes, We explore frameworks and AI like Wiki, SWOT, Porters Five Forces, and Blue Ocean Strategy. Pete highlights that while AI tools can enhance decision-making and analysis, they won't replace the need for authentic leadership and human connection. He emphasizes that successful leaders must adapt to new technologies while maintaining focus on people-centric leadership, caring deeply about their team members' needs and development. The Importance of Continuous Learning and Adaptation Throughout the episode, Pete's journey from military service to executive coaching underscores the importance of continuous learning and adaptation. His experience shows that effective leaders must remain curious, humble, and open to new perspectives. Whether it's embracing new technologies like AI or understanding different leadership challenges, success comes from maintaining a learning mindset and being willing to question established assumptions while staying true to core values of integrity and service. The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io. This episode was recorded on November 13, 2024. Copyright © 2024 by Arete Coach™ LLC. All rights reserved.

In this episode, we sat down with John Monroe of Violand Management to talk about their new V-Street educational platform—an essential resource hub designed specifically for service business owners. V-Street consolidates over 750 documents, training videos, and management tools into one user-friendly platform, empowering businesses to streamline operations and boost performance.Key highlights include:How to access a 30-day free trial with priority code BCN30 at https://violand.com/vstreet/.The V-Street Institute, offering IICRC-approved training courses on customer service, time management, conflict resolution, and more.Business advice on conducting a personal SWOT analysis, mastering job costing, and leveraging holiday downtime for planning.Recommendations to embrace AI tools like ChatGPT and insights from the book Blue Ocean Strategy to carve out unique market positions.Whether you're looking to improve your team's skills, understand your financials, or outpace the competition, this episode provides actionable strategies and resources to help you take your business to the next level.TITLE SPONSOR:Super Tech UniversityDramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.Click here for a discount: https://supertechu.com/register/podcastoffer/.Here is an entrepreneur's story you will relate to.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.   

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1542: Steve Chou explains how to position your small business to command premium prices, highlighting the importance of understanding your audience's willingness to pay, emphasizing value over price, and differentiating your offerings. Discover actionable tips for creating perceived value that builds trust and drives long-term customer loyalty. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-command-premium-prices-for-your-small-business/ Quotes to ponder: "Premium pricing is not about being expensive; it's about delivering undeniable value." "Your customers will pay more when they believe what you offer is worth it." "The key to charging more lies in differentiation, trust, and the perceived value of your brand." Episode references: Blue Ocean Strategy: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1625274491 The Art of Pricing: https://www.amazon.com/Art-Pricing-Business-Price-Sell/dp/1400080932 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1542: Steve Chou explains how to position your small business to command premium prices, highlighting the importance of understanding your audience's willingness to pay, emphasizing value over price, and differentiating your offerings. Discover actionable tips for creating perceived value that builds trust and drives long-term customer loyalty. Read along with the original article(s) here: https://mywifequitherjob.com/how-to-command-premium-prices-for-your-small-business/ Quotes to ponder: "Premium pricing is not about being expensive; it's about delivering undeniable value." "Your customers will pay more when they believe what you offer is worth it." "The key to charging more lies in differentiation, trust, and the perceived value of your brand." Episode references: Blue Ocean Strategy: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1625274491 The Art of Pricing: https://www.amazon.com/Art-Pricing-Business-Price-Sell/dp/1400080932 Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets to a thriving generator service business with our latest episode, where we promise you'll learn how to sustain success by prioritizing maintenance contracts over sheer installation numbers. We journey through the unique landscape of the generator market, explaining why specialized service and rapid response are more lucrative than the traditional models seen in HVAC and plumbing. By keeping a manageable customer base and charging a premium for service contracts, your business can not only ensure quality but also cleverly capitalize during emergencies.Join us as we delve into the inspiring brand story of Gen Gators Power Systems, a company born from the trials of Hurricane Ida. Experience the transition from oil and gas sales to championing the residential generator market, crafting a brand deeply rooted in Gulf Coast culture. Through personal tales of resilience, including navigating a 48-day power outage and the destruction of a business facility, we explore the importance of expertise and commitment to community service in times of crisis. You'll be inspired by stories of perseverance, responsibility, and the critical role of standby generators in community resilience.Finally, we reveal effective strategies for business success, highlighting the transformative power of self-awareness and the Entrepreneurial Operating System (EOS). Featuring insights from industry leaders like Nick from NV Electrical, discover how embracing a 'Blue Ocean Strategy' and fostering relationships with regulatory bodies can propel your business forward. We also discuss the essentials of technician training and upselling, ensuring superior service and customer satisfaction. Don't miss our engaging discussions on disaster response strategies and the alpha, a-player mentality that drives excellence.—---------------Join our community and get access to strategies that'll help bring your electrical business to the top

Laura Lynn Morrissey is the Founder of SilverSavvy, a platform dedicated to supporting adults over 60 with curated products, services, and a vibrant online community. With a background in healthcare and financial services, she blends strategic insight with a passion for client-centric solutions. Laura Lynn previously founded Harmony Healthcare, transforming it into a leading home healthcare provider and driving significant growth even during challenging times. At Fidelity Investments, she held senior roles, leading client relationship management and driving substantial revenue growth. Her consulting firm, ClientCarma, has guided startups and Fortune 100 companies through strategic transformations. Through SilverSavvy, Laura Lynn aims to redefine how people approach aging—celebrating individuality, independence, and the power of technology to enhance lives. Laura Lynn's links: Website: http://www.silversavvy.com Instagram: https://www.instagram.com/silversavvyagewell/ Facebook: facebook.com/silversavvyagewell LinkedIn: www.linkedin.com/in/lauralynnmorrissey Book Recs: https://amzn.to/4hCfyGo Good to Great: Why Some Companies Make the Leap...And Others Don't Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant https://amzn.to/3UDn7Tl It's Your Ship: Management Techniques from the Best Damn Ship in the Navy https://amzn.to/3NWnPqY The Impatient Entrepreneur's links: Facebook https://www.facebook.com/TheImpatientEntrepreneurPod LinkedIn https://www.linkedin.com/company/theimpatiententrepreneurpod/ Instagram https://www.instagram.com/theimpatiententrepreneurpod/ YouTube https://www.youtube.com/@TheImpatientEntrepreneurPod Online www.theimpatiententreprenerpod.com Connect with us https://www.theimpatiententrepreneurpod.com/contact Kwedar & Co.'s links: Facebook https://www.facebook.com/kwedarco LinkedIn https://www.linkedin.com/company/kwedarco Instagram https://www.instagram.com/kwedarco YouTube https://www.youtube.com/@KwedarCo Online www.kwedarco.com Connect with us: https://www.kwedarco.com/book-consultation

As we find ourselves facing a new year in 2025, we are once again given the gift of a new day where we can leave the past behind and reimagine ourselves and our lives for the better. We are so blessed with all the possibilities that this new year holds for us, and sometimes it can help at these times to zoom out and gain a broader or different view of our place in the world. Today, McKay shares some proven strategies for life and enlightens us on how to create some that can propel us into becoming the best version of ourselves in the new year and beyond. He begins the conversation by discussing the importance of having a clear destination in life and why you should create strategies that work by setting yourself apart and starting something new using the Blue Ocean Strategy. Our host then goes on to discuss why you need to form strategic alliances that can help build you and also to do everything with purpose and have a clear understanding of yourself and your talents. Listen in to McKay's wise words today, learn to forge a strategy for your life, and watch yourself grow into the success you're destined to be. The Finer Details of This Episode: - Walking in circles- The importance of having a clear destination- Change your perspective - lessons from Southwest Airlines and Netflix- Innovative strategies you can employ- Where do innovative strategies come from?- The Blue Ocean Strategy- The power of strategic alliances- Doing things on purpose- Why do you need a clear self-understanding? Quotes: “Often in life, it feels like we're in the desert or dense forest of life's overgrowth - job, kids, bills, needs, and a host of other objects sometimes block our view of where we need to go.” “Will you do the things the way they've always been done? Or will you use an innovative strategy for success?” “Innovative strategies are game-changing strategies.” “What blue ocean is waiting for you in your life?” “Successful strategies often involve strategic alliances.” “Don't let your lack of skills or tools or courage keep you from your aspirations.” “Activity or goals without purpose is simply a drain on your energy in life.” “In your strategy for life, think about how you might connect and learn from the people closest to you.” “We must win the private victory before we can win the public victory.” “Each year, we go about setting resolutions to change behavior, without really getting to know ourselves, and as a result, we end up changing very little.” Show Links: Your Eyes with McKay Christensen

In this episode, I dive into the concept of the Blue Ocean Strategy and how it can help you stand out in today's competitive business world. I explore the difference between "blue oceans," which represent untapped, less competitive markets, and "red oceans," the overcrowded spaces where it's hard to get traction. By looking at examples like Airbnb and Netflix, I show how success often comes from creating something unique rather than competing in saturated markets. Testing ideas and adapting to trends is crucial, and I share how even small pivots can make a big difference in carving out your own space.I also talk about ways to innovate without starting over. Whether it's rebranding, redesigning how you deliver your product, or even expanding into new markets, there are many ways to stand out. The key is to stay flexible, keep an eye on industry trends, and understand what your audience truly needs. It's all about finding those fresh opportunities and putting your unique spin on them. If you're feeling stuck in a crowded space, this episode offers practical ideas to help you move into a blue ocean and set yourself apart.CHAPTER TITLES01:22 - Blue vs. Red Oceans: What They Mean for Business03:03 - Creating Blue Oceans in a Saturated Market04:38 - Pivoting Without Starting Over06:06 - Adapting to Market Trends and Buyer Behavior08:46 - Learning from Big Brand Evolution10:36 - The Power of Strategic Industry Shifts13:04 - Brainstorming Blue Oceans with ChatGPTConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Black Friday 5 Days 5 Deals Waitlist Ever wish you had an assistant who could tackle any question, brainstorm fresh ideas, or find the answer to just about anything in minutes? Imagine having a tool that can eliminate bottlenecks, free up mental space, and keep you moving forward with clarity. We do! AI. In today's episode, Kelly and I continue our conversation as she shares the remaining time-saving ways to use AI in your business.  6. Review your work: AI can help you improve conversion, grammar check, and incorporate a framework (Blue Ocean Strategy, Storybrand Copywriting, Hooked Mode) 7. Social Media: Create content calendars, pull quotes from transcripts, and find the most engaging content from your program or a video. 8. Finish a course: Ask ChatGPT to help you devise a plan to complete and implement the content of a course you purchased 9. Brainstorm lead magnet ideas and formats: AI can help you create a lead magnet to attract your ideal clients. Tell it to ask you as many questions as it needs, one question at a time, to get the necessary info to begin a brainstorming session for a lead magnet.  Ask it to help you with the details.  10. Research: Try the tool Perplexity to identify facts vs hallucinations.  Kelly and I couldn't stop there. Listen to the end, where we were on fire and shared even more ways to use AI.    Click here for the full transcript, notes, links, and to get Kelly's free course. Ready to organize your business and digital files? Watch my free on-demand training to learn the ONLY 5 files you need!

In this episode Deb Feder shares her transition from business lawyer to a coaching business for business professionals. You'll hear about her early career trials, favorite book picks, and how technology has changed the legal profession. She'll also share her great advice on email efficiency, time management, client rapport, boundary setting, and using LinkedIn for business development. In this episode, you will hear: Deb Feder's transition from business law to coaching business owners, including lawyers Insights into refining email communication and mastering time management The challenges and opportunities of practicing law in the pre-tech era of 1999 Importance of authenticity and building genuine client relationships Mindfulness practices and setting boundaries for personal and professional success Resources from this Episode Tell Me More: Building Trusted Client Relationships through Everyday Interactions, by Deb Feder After Hello: How to Build A Book of Business, One Conversation at a Time, by Deb Feder Amplification Analyzer (Deb's tool for helping professionals decide where to best showcase their thought leadership) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (recommended book) Dean Jackson, marketing expert. General Resources Click for a list of the Best Tech Tools for Lawyers Subscribe to: The 80/20 Principle Check out my Law Firm Systems Intensive Join: '80/20 Inner Circle' (valuable business insights for small firm owners) Read: The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Get my new email course: ChatGPT for Lawyers (it's free) Other Resources The 80/20 Principle (email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (online community for law firm owners) Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.  

Links Synergy Website Synergy IG Meet them at HomeGymCon Knurled News Outline (0:00) Introduction to Synergy Custom Fitness (2:54) Navigating Challenges and Opportunities During COVID (5:59) The Birth of Synergy Custom Fitness(8:40) Research and Development of Fitness Equipment (8:47) Understanding Customer Needs and Market Gaps (11:07) Innovative Product Development and Expansion (14:14) Creating a Unique Customer Experience (17:10) Feedback-Driven Innovation and Product Success (25:13) The Launch Experience and Initial Challenges (28:01) Recognition and Community Engagement (30:33) Collaboration and Healthy Competition (35:09) Learning from Customer Feedback (39:49) Company Growth and Product Development (47:27) Innovation and Future Directions (55:49) Custom Solutions and Collaborations (1:02:52) Strategic Collaborations in Fitness Equipment (1:05:37) Staying True to the Blue Ocean Strategy (1:09:51) Continuous Innovation and Customer Feedback (1:12:39) The Future of Home Gyms (1:19:20) Core Values: Space Saving and Functionality (1:23:33) Building Long-Term Relationships in the Fitness Community Description In this conversation, the team from Synergy Custom Fitness discusses journey into the fitness equipment industry. They share insights on the challenges faced, the importance of customer feedback in product development, and their commitment to creating innovative, space-saving solutions for home gym owners. The conversation also highlights their marketing strategies, community engagement, and long-term vision for growth in the fitness industry. Takeaways The importance of adapting to market changes, such as the COVID-19 pandemic. Customer feedback is crucial for product development and innovation. Creating a strong company culture and treating employees like family leads to better outcomes. Staying within a niche market can help avoid competition with larger companies. The home gym community is growing, and there is a demand for quality, space-saving equipment. Collaboration with other companies can lead to mutual benefits and growth. Understanding customer needs can drive product innovation and development. Marketing strategies should focus on educating consumers about product benefits. Maintaining a long-term vision is essential for sustainable growth. Listening to the community helps in building a loyal customer base. --- Support this podcast: https://podcasters.spotify.com/pod/show/garage-gym-experiment/support

The military sometimes promote and appoint leaders who are truly terrible. Sometimes this isn't their fault, they are not always narcissistic or toxic: sometimes they are just not up to the job. But the issue for staffs is how to handle poor leaders. Professor William Scott Jackson from Oxford University is perhaps the foremost researcher in this field, and he brings with him a wealth of experience and lessons from the private and commercial world – much of it translates into the military world without much imagination. In this episode he talks about succession management, micro solutions for bad leaders, decision-making, the importance of thinking time, differentiated capability theory, and Blue Ocean Strategy. You decide how much of this translates to the Profession of Arms directly.

John Prendergast is the CEO and Co-Founder of Blueleaf Wealth an all-in-one wealth management platform with best-in-class client and advisor experience. In addition to leading the organization, he's also the host of The Augmented Advisor podcast; a board member and advisor to numerous start ups, and a content creator on YouTube. Today, John and I talk about his journey building Blue Leaf, as well as his coloured background as an entrepreneur having built 5 startups across different industries. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business. From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If you've ever wondered whether franchising could be the key to explosive growth, this episode is for you. Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where they'll cover the remaining questions. Don't miss this opportunity to learn from industry pros! Catch the full episode and start assessing your franchising potential today!   “People want to work for a brand, maybe at a lesser income, because they have an affinity to that company—that's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else." ~ Jeff Herr   In This Episode: – Is your value proposition unique? – Are your systems easily transferrable? – Why embrace continuous improvement for your brand? – How strong is your brand, and are you ready to invest in it? – What is strategic defensibility? – Do you have demand in multiple markets?   Resources: 

Are you ready to dive into a transformative conversation on media consumption and the powerful role of podcasting? In this episode of the Communication Queens podcast, host Kimberly Spencer and guest, podcasting expert, Mark Savant delve into the evolving landscape of media consumption and the transformative power of podcasting for personal branding and business growth. Mark emphasizes the superiority of in-person podcasting and shares insights on leveraging AI to streamline workflows. Kimberly promotes her new book, "Make Every Podcast Want You" and discusses the importance of authenticity and team support in podcasting. The conversation also explores the challenges of engaging audiences, the effectiveness of calls to action, and the critical role of email marketing in maintaining direct communication. Mark is a Marketing nerd. He's obsessed with automation, and the power of email. He nerds out on helping clients set up email automations that drive leads and sales. Mark has been podcasting over 5 years and has developed a podcast automation sales funnel that converts guests into clients. What you will learn from this episode... Importance of in-person podcasting versus remote formats Value of podcasting for business and personal branding Challenges in measuring the direct impact of podcasting on sales Significance of email marketing and effective lead magnets Evolution of media consumption and the role of podcasters as historians Need for authenticity and connection in media Strategies for sustaining podcast shows and the importance of team support Effective calls to action and audience engagement techniques Impact of AI on podcasting and content creation efficiency Importance of direct engagement with audiences and understanding market needs Enjoy, sovereigns! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube. Quotes: The numbers for podcasting don't necessarily translate always into social media numbers. ~ Kimberly Spencer Have someone that is putting in that work. Because having a podcast, even if it's just a condensed podcast, even if it's just a project podcast that is just intentionally a ten episode run, it provides depth and insight into what you do. ~ Kimberly Spencer Podcast listeners will convert into podcast listeners. ~ Kimberly Spencer Moments of Note: In-Person Podcasting Importance (00:00:00) Mark emphasizes the superior quality and impact of in-person podcasting over remote formats. Introduction to Communication Queens Podcast (00:00:24) Kimberly Spencer introduces the podcast and promotes her book, sharing strategies for effective storytelling. The Role of Podcasters as Historians (00:02:19) Discussion on how podcasters are evolving into historians, documenting significant cultural shifts. Shifts in Media Consumption (00:02:41) Mark highlights the decline of traditional media and the rise of podcasts as primary news sources. Building Personal Brands through Podcasting (00:05:13) Kimberly and Mark discuss the importance of personal branding and the benefits of podcasting for businesses. The Value of Email Marketing (00:13:16) Mark stresses the importance of email marketing as a key tool for business growth and connection. Effective Calls to Action in Podcasting (00:08:49) Strategies for encouraging audience engagement and action after listening to podcasts are explored. Lead Magnets and Audience Engagement (00:10:12) Mark shares insights on effective lead magnets that attract potential clients and drive engagement. Using AI in Podcasting (00:18:24) Discussion on leveraging AI tools, like ChatGPT, to enhance business operations and content creation. AI Podcast Data Analysis (00:19:47) Discussion on using AI to analyze podcast tone and audience demographics. AI and Humor (00:20:29) Comparison of AI's literal understanding to a character from "Guardians of the Galaxy." Overcoming Writer's Block with AI (00:20:59) Using AI to avoid starting from a blank page when writing. CEO Blog Strategy (00:21:40) Automation of blog content creation by engaging CEOs through questionnaires. AI's Impact on Work Efficiency (00:24:40) Mark shares how AI saved him 90% of his time on tasks. Podcasting and AI Tools (00:25:10) Exploration of various AI tools that enhance podcast production quality. Video Editing Innovations (00:26:41) AI tools streamline video editing and improve production quality. Content Creation and Audience Engagement (00:28:28) Concerns about content saturation and the need for quality in podcasting. In-Person Podcasting Resurgence (00:30:30) Discussion on the revival of in-person podcasting post-pandemic. Quality vs. Convenience in Podcasting (00:31:41) The importance of high-quality production in successful podcasts. Distractions in Entrepreneurship (00:35:19) The struggle of entrepreneurs with distractions and maintaining productivity. Building Relationships Over Social Media (00:37:05) Emphasis on personal connections driving business success over social media activity. Reverse Engineering Ideas (00:39:32) Mark discusses the importance of validating business ideas before building them. Shiny Object Syndrome (00:40:24) Kimberly shares her experience with streamlining offers after a failed launch. Learning from Experience (00:42:37) Mark reflects on the lessons learned from podcasting and the importance of authenticity. Attracting the Right Audience (00:44:40) Mark emphasizes the value of being unique to attract a specific audience. Echo Chamber Concerns (00:46:30) The speakers discuss the dangers of algorithms creating echo chambers in society. Polarizing Perspectives in Marketing (00:48:58) Mark explains the necessity of being polarizing to capture attention in marketing. The Power of Storytelling (00:53:03) Mark highlights the significance of transformative stories in engaging audiences. AI and Its Societal Impact (00:55:23) Mark expresses concerns about AI's influence on information and historical narratives. Preparing for Future Changes (00:58:57) Kimberly discusses the need for entrepreneurs to adapt to rapid changes in society. Podcast Promotion and Income Reports (00:59:43) Mark discusses his podcast, focusing on business growth and popular monthly income reports. YouTube Engagement (01:00:10) Mark encourages listeners to follow him on YouTube for insights on using AI in business. Closing Remarks and Call to Action (01:00:11) Kimberly thanks listeners, urging them to subscribe, leave reviews, and follow on social media. Empowerment Through Storytelling (01:00:38) A reminder that personal stories can have a powerful impact and should be shared. Mentions + Additional Resources: Tools and Websites "Lead Gen Jay": "00:10:12" "AI Update": "00:18:24" "ChatGPT": "00:20:40" "Zapier": "00:22:34" "Podcast AI": "00:25:10" "Cast Magic": "00:26:39" "Opus Pro": "00:27:19" "Auto Pod": "00:27:44" "Opal": "00:33:24" "Kajabi": "00:40:24" "LinkedIn": "00:40:24" "Communication Queens": "00:41:25" "Common Ground Campus": "00:48:04" "After Hours Entrepreneur Podcast": "00:59:43" "Mark Savant on YouTube": "01:00:00" "Communication Queens Agency": "01:00:11" Books "Make Every Podcast Want You: How to Become So Radically Interesting You'll Barely Keep from Interviewing Yourself" by Kimberly Spencer: "00:01:05" "Traction by Gino Wickman": "00:41:25" Key Concepts "Prompt Engineering": "00:19:25" "Blue Ocean Strategy": "00:40:24" "Shiny Object Syndrome": "00:41:25" "Polarizing Perspectives": "00:52:27" Notable Mentions "NLP Communication Strategies": "00:01:05" "Robyn": "00:19:47" "Peter Diamandis": "00:23:19" "Sean Cannell": "00:39:32" "Jasmine Star": "00:43:16" "Jordan Peterson": "00:44:54" "Brent Hammer": "00:48:04" Transcript: For a full episode transcript, it can be found here. Sharables: For sharable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.

Is your small business competitive? Whether you are starting a business, or running and growing a small business, you must be able to beat the competition in your selected market for your business to remain viable. Show Notes Page: https://www.thehowofbusiness.com/540-is-your-business-competitive/ On this episode Henry shares his thoughts and tips on remaining competitive in your market or expanding and shifting into new markets in order to remain competitive. While the business idea is the "what" of the business, the business model is the "how." Your business model is how you will run your business to make a profit, have the ability grow, and remain competitive. Staying competitive is essential for long-term growth and success of your business. Being competitive starts with understanding your Competitive Landscape. Who are the competitors in your market? What is their position? Are they dominant or is there truly an opportunity to compete or displace them? If it's a new competitor, are going to be able to leapfrog you unless you change something? Topics covered on this episode include: What it means to be a competitive small business. Blue Ocean Strategy. Signs Your Business is NOT competitive. How to help your small business remain competitive. Staying competitive isn't just about competing—it's about innovating, understanding your unique strengths, and focusing on your customers. Remaining competitive in business requires offering unique value, understanding the competitive landscape, and using strategies like differentiation and the Blue Ocean Strategy. A small business can lose its competitiveness because of stagnant innovation which ultimately results in declining profits. A small business most remaining competitive, including refining a unique value proposition, exploring new markets, and continuous innovation. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Gabor George Burt, a top expert on the influential Blue Ocean Strategy, found that many organizations struggled to put it into practice. The thought of having to create something entirely new was simply too overwhelming. To help make innovation more easily attainable for these businesses, Gabor developed the Slingshot Framework, which provides manageable, incremental steps for growth. In this episode, Gabor breaks down the five prongs of the slingshot framework and shares the behavioral principles and strategies that keep customers infatuated. Gabor George Burt is the author of Slingshot and a top expert on the influential business leadership approach, Blue Ocean Strategy. He has been featured in top business publications such as Harvard Business Review, Forbes, and Entrepreneur Magazine. In this episode, Hala and Gabor will discuss: - Why innovation feels overwhelming  - The link between psychology and business  - The power of the Blue Ocean Strategy - Turning pain points into excitement - 5 prongs of the slingshot framework - The myth of a perfect product - How to keep consumers infatuated - Using feedback to fuel innovation - The power of customization  - How to stay relevant in business - The "arrival fallacy" in customer satisfaction - Why your business should emulate the opossum - Expanding markets with a broader vision - And other topics…  Gabor George Burt is the author of Slingshot and one of the top experts on the influential business leadership approach, Blue Ocean Strategy. He also contributed case study material to the worldwide bestselling book of the same name, Blue Ocean Strategy. Gabor is actively involved in shaping strategy for international clients, including top multinationals, governments, start-ups, and NGOs. He has been featured in top business publications, including Harvard Business Review, Forbes, and Entrepreneur Magazine. He is often a featured speaker at high-profile events, including the World Marketing Forum, the First Arab Innovation Summit, and the Forum for Partnership of the Americas, among others. Connect with Gabor: Gabor's Website: https://gaborgeorgeburt.com/ Gabor's LinkedIn: https://www.linkedin.com/in/gabor-george-burt/ Gabor's Instagram: https://www.instagram.com/gaborgeorgeburt/ Resources Mentioned: YAP listeners get special access to Gabor's book, Slingshot. Use the coupon code 'SPECIAL', to enjoy a 20% discount: https://gaborgeorgeburt.com/get-the-book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Found - Try Found for FREE at https://found.com/profiting Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Top Tools and Products Of The Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Dördüncü sezonun ilk "Münasibət"ində yay tətilimizdə öyrəndiklərimizdən danışdıq. Bizdə niyə gen xəritəsi yoxdur? Bu xəritə bizə istər tarixi, istərsə də tibbi tərəfdən hansı fərqli yanaşmaları verə bilər, bu suallara cavab axtardıq.Buraxılışın dəstəkçisi “Azərçay”a təşəkkürlər☕ Azərçay, Doğma Çay!

Send us a textCan the power of words truly shape our reality? Join me on this transformative episode of the World Cafe podcast, where I share my personal journey of self-discovery and growth, culminating in my pursuit of an MBA at Rome Business School. We'll traverse the historical tapestry of trade, uncovering its profound influence on societal evolution and set the stage for an exciting discourse on the Blue Ocean Strategy. This groundbreaking business theory advocates for creating uncontested market spaces, fostering innovation, and strategic thinking in today's fiercely competitive environment.Shifting gears, the second part of our conversation dives into Chapter Four of the "Blue Ocean Strategy" book, spotlighting the paramount importance of strategic vision over mere data analysis. We'll unlock the secrets to transitioning from the cutthroat "red ocean" of competition to the expansive possibilities of "blue ocean" thinking. With tools like the strategic canvas and the critical examination of non-customers, we'll reveal how businesses can uncover new demand and thrive. Drawing inspiration from the biblical story of Jacob and Laban, we'll illustrate the immense value that can be created by strategically innovating with less desired resources, echoing the core principles of the Blue Ocean Strategy. Tune in to discover how these insights can revolutionize your business practices and unveil new opportunities.Support the Show.You can support this show via the link below;https://www.buzzsprout.com/1718587/supporters/new

"The more people we attracted in that first week, the healthier that business would be.”  What if you could take a small, regional brand and turn it into a nationwide sensation with a marketing campaign that breaks all the rules? How do you go from being unknown to unforgettable? In the fast-paced world of marketing, we're all searching for that one breakthrough idea that can elevate a brand from obscurity to dominance.  How does Chick-fil-A's marketing strategy, particularly the iconic "Eat Mor Chikin" campaign, revolutionized the fast-food industry. From its humble beginnings as a small regional brand to becoming a national powerhouse, this interview delves into the creative and strategic decisions that made Chick-fil-A a household name. You'll discover how the company used guerrilla marketing, leveraged humor, and built a community-centric approach that not only grew their sales but also solidified their brand identity.  Steve Robinson served as the Chief Marketing Officer at Chick-fil-A for 35 years. During his tenure, he helped grow the company from a $100 million brand to a $7 billion empire. Steve is the mastermind behind the famous "Eat Mor Chikin" campaign, which featured cows advocating for chicken consumption, a move that captured the nation's attention and changed the game in fast-food marketing. Don't forget to grab Steve Robinson's book, Covert Cows and Chick-Fil-A available on Amazon.  You can also visit Steve's website:Srobbinsonconsulting.com to learn more about his journey and the incredible success of Chick-fil-A's marketing.   Book mentioned:  Blue Ocean Strategy  by W.Chan Kim, Renée Mauborgne Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent's Soul. Raymond's latest, co-authored book is The AI Millionaire's Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!.  www.Aaron.com 

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comHi, coconuts! Today's episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/Thank you for leaving a review of the podcast on Apple and Spotify!(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)Email: cocomocoe@gmail.comFollow Coco Mocoe on socials for daily marketing & pop culture content:* TikTok: @cocomocoe* Instagram: @cocomocoe* YouTube: Coco Mocoe* LinkedIn: Coco MocoeTime Stamps:0:00 - Introduction 2:42 - “Why too much choice is a bad thing” episode on Nudge podcast3:21 - The “Head & Shoulders” Study & The paradox of choice 8:56 - Why algorithms reward repetition 10:36 - When to experiment vs when to repeat as a creator online12:45 - Crumbl Cookie Marketing Example 14:15 - The McDonalds Study 16:00 - Chasing trends as a creator17:20 - “Blue Ocean Strategy” in Marketing20:45 - “Branding is just repetition” 23:57 - PAID SEGMENTCreators Who Used The Paradox of Choice Theory to Build a Cult-Like Following 24:33 - Toni Bravo: Beauty Influencer27:15 - Jools “Very Demure” Lebron29:00 - How to stand out from the rest of your niche as a creator31:15 - Logan M “Cucumber Salad” TikTok Chef33:48 - Keith Lee on TikTok36:09 - The “Hollywood Hair Theory” 37:44. - “The Dare” & the power of branding39:22 - Concluding Thoughts Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:#Marketing #TikTok #MusicIndustry

In this episode, we explore the role of AI in customer experiences and whether it will replace human interaction. Ali Cudby, CEO of Alignment Growth Strategies, shares insights on leveraging AI to build customer relationships effectively. We discuss practical AI tools that enhance customer experiences and streamline efficiency.  There are a couple of helpful AI tools Cudby mentions. For example, Synthesia generates AI voiceovers for video scripts, making updates easy and translating content for global audiences. Also, Absorb uses AI to create prompts-based presentations, reducing time and effort. Cudby describes how these tools allow for more accurate customer communication while freeing up time for personalized interactions where it matters most. Cudby (alicudby, Alignment Growth Strategies), the author of Keep Your Customers, emphasizes that while AI is a valuable tool, it cannot replace genuine, personalized experiences delivered by empathetic humans. Customers must feel seen, heard, and valued to build trust and loyalty.  The episode also highlights the importance of context in customer experiences and how AI can assist without overshadowing human value. We also touch on the potential risks of AI, such as the creation of fake videos, and the importance of verifying authenticity, especially during critical times like elections. Schema matching helps us identify inconsistencies in AI-generated content, ensuring we make better judgments. The discussion includes the concept of Blue Ocean Strategy, which advises focusing efforts on what drives the most value for customers. By maximizing resources in areas that matter most, businesses can avoid spreading themselves too thin and achieve greatness. In this episode, we also discuss: The significance of AI tools in customer education and training. The balance between AI efficiency and human empathy in customer interactions. The impact of AI on content accuracy and time management. Real-life examples of AI and human synergy in customer service. The role of schema matching in identifying AI-generated fakes. Strategies for optimizing customer experiences using the Blue Ocean concept. The importance of context in understanding customer emotions and needs. How to determine the value AI brings to your customer experience efforts. The potential pitfalls of over-relying on AI in areas where human touch is crucial.  

Dr. Scott Miller is the president of Virginia Wesleyan University with a remarkable 34-year career in higher education leadership. Recognized for his transformative leadership style, Dr. Miller is a seasoned college president guiding institutions towards international recognition. With a background in journalism and a track record of being a change agent, he excels at moving organizations to the next level through innovative strategies and forward-thinking leadership. SHOW SUMMARY In this episode, Robert Pizzini is joined by Dr. Scott Miller to share his insights on leadership, entrepreneurship, and the future of education. From his upbringing on the main line of Philadelphia to his four college presidencies, Dr. Miller discusses the importance of transformational leadership and the need to continuously innovate to stay ahead in the ever-changing landscape of higher education. He emphasizes the significance of implementing a Blue Ocean Strategy to find new markets and opportunities for growth. Learn about all of these and more nuggets of insight in this latest episode of the Elevate Your Leadership podcast. KEY TAKEAWAYS Dr. Miller's leadership philosophy focuses on guiding and impacting outcomes within groups or organizations, emphasizing the importance of being a transformative leader and driving change. He highlights the concept of a Blue Ocean Strategy to find new market opportunities and revolutionize traditional approaches in higher education. The discussion touches on the benefits of technology in the classroom, exploring ways to incorporate innovations such as e-sports programs and utilizing advanced tech tools for enhanced learning experiences. Dr. Miller's approach to leadership involves assembling a team of superior individuals with diverse skills and expertise to drive organizational success and forward momentum. Changing the landscape of social media, student engagement, and mental health on college campuses, emphasizing the need for continuous adaptation and innovation. QUOTES "If an institution is standing still, it's really going backwards, and my philosophy of leadership has always been to take what's broken and fix it and to take an organization to the next level." "I hire superior individuals. I was 31 years old. I had a 67-year-old academic VP who probably... I had people superior in their areas of specialty, and I learned that it was my job; I was ultimately judged not by any one thing but by how the overall organization produced." Get to know more about Scott Miller: LinkedIn: https://www.linkedin.com/in/scottd2/ About Robert: Robert is a #1 Best Selling Author, Speaker, Award-Winning CEO, and above all, a Leadership Coach by heart. Join Robert and together you will lead with confidence, unify your team, and expand your comfort zone. Where to find Robert: Website - https://robertpizzini.com/ Apple Podcasts - https://podcasts.apple.com/us/podcast/elevate-your-leadership/id1547181480 YouTube - https://www.youtube.com/channel/UCqx9fuoZnq0--c1ttdckwLg  Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

TAKEAWAYSImportance of culture in building a successful brandRole of a clear purpose and defined values in organizational successThe significance of a strong brand promise and its impact on customer experienceTransition from transactional marketing to a focus on emotional engagementStrategies for creating memorable customer experiences, such as "second mile service"Unique operator model at Chick-fil-A and its influence on service qualityChallenges faced by competitors in replicating Chick-fil-A's successImpact of digital marketing and social media on branding and customer interactionEmphasis on authentic storytelling and genuine customer experiencesAdvice for young entrepreneurs on defining purpose and fostering a positive organizational cultureTIMESTAMPSIntroduction to the Episode (00:00:00)Discussion on the connection between great brands and great culture.Host Introduction (00:00:08)Ryan Alford introduces the podcast and its achievements.Guest Introduction (00:01:10)Ryan welcomes Steve Robinson, former CMO of Chick-fil-A, to the show.Steve's Background (00:01:26)Steve shares his history with Chick-fil-A and its iconic food.Transition to Chick-fil-A (00:02:49)Steve recounts his journey from Six Flags to Chick-fil-A.Cathy's Interview Insight (00:05:03)Truett Cathy emphasizes the importance of culture over competency in hiring.Culture's Importance (00:07:21)Ryan and Steve discuss the significance of culture in business.Defining Culture (00:08:27)Steve explains the four key components of Chick-fil-A's culture.Purpose Statement Development (00:09:33)The leadership team defines Chick-fil-A's purpose during a financial crisis.Non-Negotiables (00:11:56)Steve outlines the six core values guiding Chick-fil-A's decisions.Brand Promise (00:13:22)Discussion on what Chick-fil-A stands for and its brand promise.Empowering Decision-Making (00:14:58)The impact of a stable culture on decision-making in the organization.Magic of Chick-fil-A (00:16:01)Ryan highlights Steve's insights on building a successful company culture.Customer Experience (00:16:36)Steve reflects on the consistency of the Chick-fil-A experience.Institutionalizing Hospitality (00:19:41)Steve discusses the challenge of embedding hospitality into the brand.Transactional vs. Brand Building (00:22:08)Ryan and Steve explore the shift from transactional marketing to brand building.Building Emotional Connections (00:24:19)Discussion on the importance of emotional relationships with customers and the development of Chick-fil-A's marketing campaigns.Blue Ocean Strategy Influence (00:25:31)How the book "Blue Ocean Strategy" provided credibility and direction for Chick-fil-A's service strategy.Operator Model Explained (00:30:30)Details on Chick-fil-A's operator model and its impact on restaurant success and employee engagement.Cultural Focus Over Profits (00:32:53)Emphasis on long-term ownership and culture prioritizing customer experience over immediate profits.Chick-fil-A's Unique Sunday Closure (00:39:11)The rationale behind Chick-fil-A's decision to remain closed on Sundays and its impact on business.Generosity and Ingenuity of the Model (00:42:19)Discussion on the operator model's generosity and its ingenious structure that has remained unchanged.Evolution of Marketing Strategies (00:43:28)Reflection on the transition from traditional marketing to embracing digital and social media channels.Social Media Storytelling (00:48:08)Discussion on leveraging social media for authentic storytelling from customers and team members.Brand Strategy Importance (00:49:14)Emphasis on prioritizing brand strategy over tactics for effective marketing.Platform Suitability (00:49:25)Choosing appropriate platforms that align with brand values and avoiding risky dialogues.Purpose and Values (00:50:07)Exploration of Chick-fil-A's core values and purpose in shaping the brand's identity.Emotional Barriers (00:51:05)Avoiding political topics to maintain a positive guest experience and brand loyalty.Faith and Business (00:51:34)Discussion on the balance between faith-based principles and business operations.Customer-First Focus (00:54:25)Highlighting the importance of a customer-first approach in business strategy.Legacy Discussion (00:56:48)Steve shares his simple vision for his legacy centered on love for Christ and family.Advice for Young Entrepreneurs (00:57:34)Key principles for starting a business, focusing on purpose and serving others.Closing Remarks (01:00:04)Ryan thanks Steve for joining the podcast and highlights future episodes. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

This episode of Referrals Done Right is the first of a two part conversation between Scott and James Bild.---Episode Markers:(0:00) - Show Intro(0:30) - James Background(2:30) - Role of Community Involvement(5:55) - Initial Marketing Approach(7:45) - Figuring Out Your DNA(8:30) - Role of the Schools(10:05) - It's More Than Just Sponsoring(11:45) - There's No Overnight Success(13:30) - Keep Showing Up(14:40) - Connection Economy(16:20) - Be Different(18:30) - Blue Ocean Strategy(20:30) - Measuring ROI vs. Branding ---Scott Grates Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.com/Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.com/Scott Grates Website - https://www.scottgrates.com/Love Living Local  - https://www.instagram.com/lovelivinglocal315/Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgrates/James Bild Links:FB - https://www.facebook.com/jamesbildstatefarm---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.

Can entrepreneurs and business owners hire for cultural fit instead of trying to train new employees on your culture? Put another way, could your company take an approach to HR that could be summarized as: “We don't train culture; we hire it”? In this episode, Bill talks with Steve Robinson, who worked for three decades for a company that firmly believed that they didn't train for culture, that they instead hired it. Steve Robinson is a consultant, author, and speaker specializing in organizational culture, brand strategy, marketing, and advertising. As the former EVP and CMO of Chick-fil-A, he led their marketing, advertising, brand, menu, and hospitality strategies.Key topics that Bill and Steve explore in this episode: - Chick-fil-A's success is due to careful candidate selection and empowering employees, managers, and leaders.- Trust in leadership. - Maintaining culture through training, reinforcement, and consistent messaging.- Chick-fil-A's culture is built around clarity of purpose, core values, and brand promise.- Chick-fil-A finds and trains independent contractors to run stores, sharing profits and motivating them to deliver great customer experience.- Multi-million dollar mistakes. - Chick-fil-A's decision to differentiate itself from competitors.- The Blue Ocean Strategy. - Understanding your customer's lifestyle and values, not just their demographics. - The success of a billboard campaign that featured cows wearing Chick-fil-A t-shirts, generating buzz and publicity.Thanks to Steven A. Robinson for being on the show! Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-robinson-2a50921b/ Learn more about S Robinson Consulting: https://srobinsonconsulting.com/ Get Steve's book, "Covert Cows and Chick-fil-A": https://faithgateway.com/products/covert-cows-and-chick-fil-a-how-faith-cows-and-chicken-built-an-iconic-brand-1 Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: (0:05) Scaling businesses. (5:00) Leadership and trust at Chick-fil-A. (11:41) Maintaining culture through purpose and values. (17:57) Chick-fil-A's brand promise. (24:07) Chick-fil-A's growth strategy. (29:54) Marketing strategies in the fast food industry. (36:05) Learning from mistakes. (41:25) Brand growth. This episode was produced by Story On Media & Marketing:...

About the Episode:Ken Yarmosh, the founder of Savvy Apps, is an entrepreneur and business coach focused on helping consultants, solopreneurs, and founders build scalable systems and improve sales. He authored "App Savvy," which has sold over 12,000 copies. Ken was also a partner at Modus Create and currently works as a Fractional COO for companies like Content Growth.In this episode of "Uploading...," Ken reveals the secrets behind creating scalable systems that drive business success. He introduces the mnemonic DTA—Document, Template, Automate—as a key strategy for freeing up time for high-impact tasks. He also covers why marketing, sales, and client delivery are the lifeblood of any scalable offer and how to hyper-target your ideal "lighthouse clients." Ken shares his content strategy, particularly how he came up with the category "remote solopreneur" on LinkedIn and the effectiveness of daily publishing and repurposing content for conversion.Today, we'll cover:- Ken's system for business growth: Document, Template, Automate (DTA)- How to identify and target lighthouse clients- Ken's LinkedIn content workflow for daily publishing and engagement- The significance of focusing on conversion over virality in social media content- Challenges and benefits of building a remote agencyWhat You'll Learn1. Definition and Importance of Systems2. Content Strategy and Workflow3. Targeting and Client Engagement4. Business Growth Strategies5. Remote Work Benefits and ChallengesTimestamps03:19 Lessons from going against conventions in building a business07:21 Business systems — what are they and how to build one11:08 Framework for assessing challenges within businesses as a consultant13:28 How to turn your skills into an offer that gets you clients you want19:09 Looking at competitors, alternatives, and lighthouse clients22:20 Building a business through content as a solopreneur 27:20 Virality vs conversion in social media28:34 Ken Yarmosh's content workflow, from ideation to repurposingThe Future of Knowledge Work: "I do believe that we're going to be more powerful as knowledge workers, combining tools and AI with those knowledge workers, I don't think it's just like, hey, content marketers are going to be replaced by Castmagic or AI. I think that content marketers are going to find new lanes. It's called creative destruction." — Ken Yarmosh [00:08:08 → 00:08:29]Scaling Business Post-Automation: "The systems allow us as business owners to scale and to have control over that scale because we say, I'm not just gonna go replace this with another person." — Ken Yarmosh [00:09:03 → 00:09:13]The Three Pillars of Business Success: "When I look at most businesses, not saying all businesses, but most businesses, they largely are going to be driven by three systems: marketing, sales and client delivery." — Ken Yarmosh [00:11:44 → 00:11:55]Hyper-targeting Lighthouse Clients; “ A lot of the targeting is so generic, right? Title revenue and headcount, those are, that's a lot what people do to define their ICP. And I say the lighthouse client, we go deeper into things like the psychographics, right? How do they think? What are their pain points, the exegraphics? How does the company perceive themselves?” — Ken Yarmosh [00:15:09 → 00:15:27]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicKen Yarmosh - Business Coach at The Remote Solopreneur

On this episode, Kate Hampford Donahue, CEO of Hampford Research, discusses the transformative journey of taking over her father's specialty chemical company.   Without a background in the chemical industry, Kate embraced a new kind of leadership, using skills gained throughout her early career. She recounts the pivotal support of Vistage, a CEO peer-to-peer group, that provided her with invaluable insights and support.   Kate shares her initial challenges from discovering the company was in a poorer shape than anyone realized to reshaping its culture and strategy in the face of that adversity. She managed to turn challenge into opportunity…and fell in love with manufacturing at the same time!   Kate's favorite book: Blue Ocean Strategy, Renée Mauborgne and W. Chan Kim   Kate Hampford Donahue, Hampford Research Website: https://www.hampfordresearch.com/ LinkedIn: https://www.linkedin.com/company/hampford-research-inc Twitter: https://twitter.com/HampfordRsrch Kate's LinkedIn: https://www.linkedin.com/in/kate-donahue-7327007   Ari Santiago, CEO, CompassMSP Company Website: https://compassmsp.com/ Company LinkedIn: https://www.linkedin.com/company/compass-msp/ Podcast Facebook: https://www.facebook.com/MadeinAmericaPodcast Podcast LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari Podcast YouTube:  https://youtube.com/c/MadeinAmericaPodcastwithAri Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/   Podcast produced by Miceli Productions: https://miceliproductions.com/ Podcast executive production by Gael Communications: https://www.gaelcommunications.com/   Kate and Ari discuss Leadership, Transition, Vistage, and Workplace Culture

Well… as we celebrated Episode 400… I asked for YOUR questions.  And you hit us with a ton of questions… and MANY of them were about having YOUR OWN podcasts!  So… I created THIS episode to answer your questions, to help you to find the opportunities and most specifically… to help you to GET STARTED!   Now… if you're not sure about having a podcast… I'd still encourage you to check out this episode because I give a “State of the Union” on the podcasting world… and I share some data you can wow your friends with!  But I also share about why NOW is a great time to jump in the wild and fun world of Podcasting!  Seriously… come on it… the water  (the blue ocean… specifically) is FINE! Have you ever thought about becoming a Life Coach?  Check out Mitch's brand new training: MitchMatthews.com/coachlaunch Check out this FREE (strategy-packed) Training! 3 Keys to Launching! 2 Steps for Creating Time! 1 Critical Strategy for Building Wealth! Check out Mitch's OTHER PODCAST: ENCOURAGING THE ENCOURAGERS You can now check out Mitch's new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.   It's specifically designed for coaches, speakers and content creators and provides quick doses of inspiration, strategy AND… of course… encouragement! Check out: www.encouragingtheencouragers.com!  Find it on Apple Podcasts:  Click here Find it on Spotify: Click here Find it on Anchor: Click here Find it on Google: Click here A “STATE OF THE UNION” FOR PODCASTING: The podcasting industry is booming.  Stats show that there are about 4.3 million according to Podcast Index and 3.2 million according to ListenNotes).  LOOKING BACK: There were approx. 203,000 new podcasts released in 2018 In 2019… that figure jumped to almost 337,000 THEN…2020 brought over 1,000,000 new podcasts  In 2021… about 740,000   In 2022… 244,000  In 2023… 212,000   THAT'S STILL A BIG NUMBER UNTIL YOU SEE THIS: Almost half (44%) of podcasts have less than 3 episodes!  Only about 20 to 25% (720k) podcasts have more than 10 episodes.  And… of those… ONLY ABOUT 25% (156k) release a weekly episode. PODCASTING is a “BLUE OCEAN” OPPORTUNITY: Here's the article that Mitch was talking about from the Harvard Business Review about the “Blue Ocean” concept: hbr.org/2004/10/blue-ocean-strategy  Again… the “Blue Ocean Strategy” is a book written by W. Chan Kim and Renée Mauborgne. The idea is a “red ocean” is an existing market with many competitors, where a blue ocean is a market yet to be discovered… or that's newly discovered… with no competitors or fewer competitors!  According to Kim and Mauborgne… “In blue oceans, demand is created rather than fought over.  There is ample opportunity for growth that is both profitable and rapid.” And if you compare podcasting to youtube… there are plenty of podcasts… but “blue ocean” opportunities lean towards rocking the mic with a podcast! NOW…I WANT TO HEAR FROM YOU: So… how about YOU?  What questions (big or small) do YOU have about the podcasting world… and/or starting your own podcast? Leave a comment below and let us know!  I'll get back to you! And seriously… we'd LOVE to hear from YOU!!! Let's do this!   Minute By Minute:  00:02 Welcome back! What's inside Episode 401. 00:32 Answering YOU questions about podcasting!  01:12 Deep dive into podcasting: numbers and opportunities. 02:04 Discussion on the growth and potential of the podcast industry. 03:10 Analysis of podcast creation trends and opportunities for new podcasters. 04:03 The state of the podcasting industry and how to leverage it. 05:00 Insights into podcast consumption and opportunities in the industry. 06:03 Understanding the podcast audience and adapting to changes. 07:11 Strategies for succeeding in podcasting despite competition. 08:05 Comparison of podcasting to other platforms like YouTube. 09:20 Discussing podcast longevity and competition. 10:06 Exploring the concept of "Blue Ocean Strategy" in podcasting. 13:27 Tips for starting and maintaining a successful podcast. 19:15 Discussing monetization strategies for podcasts. 26:46 Benefits of sponsoring your own podcast and monetization through affiliate links. 30:49 Encouraging guest appearances and leveraging personal connections. 36:19 The importance of starting a podcast with clear boundaries. 40:13 The significance of having fun while podcasting. 46:00 Mitch's Minute: Emphasizing the enjoyment and impact of podcasting.

Welcome back to another clip of Market Mondays! In this video, our hosts Ian Dunlap, Rashad Bilal, and Troy Millings dive deep into the essentials of futures trading and share exclusive insights on Bitcoin's performance and its future projections. Whether you're a seasoned trader or a newbie in the investing world, this episode packs a wealth of knowledge to enhance your trading strategies and understanding of cryptocurrency movements.*Timestamps:*0:00 - Introduction0:02 - Futures Tip of the Week with Ian Dunlap1:45 - Discussing Bitcoin Halving and Long-Term Investment Strategies3:15 - Book Recommendations for Aspiring Entrepreneurs and Investors*Highlights:*- **Futures Trading**: Ian Dunlap discusses why traders should consider markets like the S&P 400 and less crowded trades such as the British Pound or the Swiss Franc. He emphasizes the importance of trading in markets that aren't saturated but still offer enough liquidity for easy wins. Learn why timing and choosing the right market can mean the difference between profit and loss. - **Bitcoin Halving and Returns**: The team discusses the impact of Bitcoin halving events on its price and long-term investment returns. With historical data suggesting significant returns post-halving, Ian advises holding Bitcoin through multiple cycles for substantial gains.- **Investment Strategy Simplicity**: Ian highlights the importance of a simple investment strategy, stressing on holding investments over time rather than looking for short-term excitement.- **Book Recommendation**: Ian recommends "Blue Ocean Strategy" for anyone interested in building a business or investing in companies that carve out unique market spaces. A must-read to understand how to succeed by going against the tide and finding less competitive but lucrative niches.*For Viewers:*- Are you trading futures or holding any cryptocurrencies? What strategies have worked best for you?- What are your thoughts on long-term investment in Bitcoin and other cryptocurrencies?- Have you read "Blue Ocean Strategy"? How has it influenced your business or investment decisions?Drop your questions and insights in the comments below! Don't forget to like, subscribe, and hit the bell icon to stay updated with more content from Market Mondays.*#MarketMondays #FuturesTrading #BitcoinInvestment #FinancialLiteracy #InvestmentTips #BlueOceanStrategy #Cryptocurrency #LongTermInvesting #Entrepreneurship*Immerse yourself in learning with Market Mondays, where we break down complex market trends into actionable insights. Share this video with fellow traders and investors to spread knowledge and improve investment strategies across the board!---Thanks for watching and we'll see you in the next one!Support this podcast at — https://redcircle.com/marketmondays/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode 576: Shaan Puri ( https://twitter.com/ShaanVP ) sits down with Tim Ferriss ( https://twitter.com/tferriss ) to talk about his latest lifestyle experiments and how to spend a perfect 24-hours. Want to see Sam and Shaan's smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Tim's "What's next?" framework (7:22) Creativity gyms + why money doesn't buy happiness (12:11) Book Recommendation: The New Toughness Training for Sports (15:51) Tim Ferriss's perfectly optimized day (23:06) The art of podcasting  (32:03) From selling supplements to published author (38:42) Law of Category (42:23) Barbell strategy for Youtube (54:12) What would it look like if it was easy? (56:14) What is Tim's unfair advantage? (59:47) What silly story are we telling ourselves? (1:02:23) Stories about Naval — Links: • Tim's blog - https://tim.blog/ • Tim's books - https://tim.blog/tim-ferriss-books/ • “The New Toughness Training for Sports” - https://tinyurl.com/nhh6m4px • “The 22 Immutable Laws of Marketing” - https://tinyurl.com/2bmz43ve • 1,000 True Fans - https://kk.org/thetechnium/1000-true-fans/ • Blue Ocean Strategy - https://tinyurl.com/5739vvry — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.Listen and learn in this episode!Key takeaways from this episode:Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.Recommended Podcast/Audiobook:Modern Wisdom Podcast: https://chriswillx.com/podcast/ Seven Habits: https://www.franklincovey.com/the-7-habits/ Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/ Today's Guest: Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.Connect and learn more about Chris and SubSummit:LinkedIn: https://www.linkedin.com/in/chrisgcertified/ Website: https://subsummit.com/ This episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Dustin Gutkowski, the owner of Results Roofing in Dallas, is an example of true success in business. He took control and turned his life around and went from being homeless at 14 to having a successful million-dollar roofing business in Texas today.    He left his career in fitness to pursue a business that will allow him to grow and have more time for his family, which led him to building Results Roofing. Dustin grew Results Roofing by focusing on the people aspect of business, making sure his people are happy and motivated to work in the organization.   What you'll learn about in this episode: How Dustin's background help him through entrepreneurship What inspired Dustin to turn his life around How Dustin got into real estate investing What Dustin wanted to accomplish with his roofing business How Dustin used social media for his roofing business How Dustin grew his roofing business to what it is today What Dustin focuses on when hiring people for his team How taking care of your team can help you grow your business What kind of mindset can help you achieve success in life Dustin's advice for people who want to get into entrepreneurship How you can connect with Dustin   Resources:   Request a FREE copy of our best-selling book, Real Estate On Your Terms and Deal Structure Overtime, at absolutely no charge: wickedsmartbooks.com/podcast   Our FREE Master's Class is the ONLY webinar where you're given the exact techniques we use in our family company to buy and sell homes every month — all across North America and ALL on TERMS! Register by visiting: smartrealestatecoach.com/pcmc   Schedule a FREE strategy session with us. This is an opportunity for you to have an honest conversation with our team about your background, investment goals and create some action steps toward creating the life of your dreams. Together we'll discover where you are, where you want to be, and what's in the way. Just visit: smartrealestatecoach.com/chrisprecall   Everyone is always asking us, “How is it possible to buy real estate without using my own cash or credit?” With decades of combined experience in real estate, we've perfected the process of investing creatively. We want to share as much as we can with you, which is exactly why we're running this FREE workshop! If you're thinking about leaving your job, escaping the W-2 lifestyle, and starting on the path towards creating generational wealth — this is for you! To register, just visit: smartrealestatecoach.com/pcws.   The Quantum Leap System has everything you'll need to start buying and selling on terms (without banks and without your own money or credit), launch & scale a business that fits your goals, and strengthen your mindset so you can follow the proven path to becoming a successful real estate investor. You can learn more by visiting: smartrealestatecoach.com/pcqls   For additional information on lead generation, funding, mindset coaching, legal assistance, virtual staffing, and business growth, visit the Investor Resources section of our website at: smartrealestatecoach.com/resources.   90-Day Jump Start: www.smartrealestatecoach.com/jump   Additional Resources:   Blue Ocean Strategy https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190   Dustin Gutkowski https://www.instagram.com/dustingutkowskirr/   Results Roofing https://resultsroofing.com/

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?This episode was produced by Kerry Thompson with music by Ramtin Arablouei.It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kimberly is switching things up this week and taking a more casual approach with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, asking them a series of rapid fire questions. Jason, for example, reveals the book that granted them permission to forge their unique path, while David shares the profound advice from Jeff Bezos about investing in things that don't change. The two of them also open up about their business journey, the meaning behind their work, and even hint toward upcoming projects. Get ready for a candid and insightful peek into the minds of Jason and David.Check out the full video episode on YouTubeKey Takeaways: [0:27] - How Ricardo Semler's Maverick empowered Jason[0:53] - David also credits Blue Ocean Strategy[1:25] - Best piece of advice?[4:39] - Productive habits?[6:20] - Most meaningful part of David's and Jason's jobs?[9:32] - Discussing inspirations like nature and architecture[11:02] - First principles, tech exploration, and aesthetics inspire David.[13:16] - David is embarking on a grand adventure fueled by unresolved anger.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn M

Garth Heckman  The David Alliance   TDAgiantslayer@Gmail.com           How to be a man March 26th GRUB@ 6:45, MTG @7:15 HillSpring Church. Looking for your thoughts ideas and topics. 200 E 280th New Prague MN HillSpringChurchNewPrague@Gmail.com    In no particular order: BTW I try to read these books every year or every other year.    Mans search for meaning, by Victor Frankil You have to have a why   Power vs Force, by David R. Hawkins-  The power behind what you cant see.     The 10 natural laws of time and life management, By Hyrum Smyth Motives, systems and output Smith- 7 Habits of highly effective people, by Stephen R. Covey-  Who you are and how to get the most out of each role you play     The Fourth Turning, by Neil Howe (a very heavy read, but worth digesting it)  History repeats itself…. Mind blowing      48 Laws of Power, by Robert Greene (actually all his books are great) The side bars are worth the whole book     Blue Ocean Strategy, by W. Chan Kim Thinking different in the realm of thinking the same….or standing out in a cookie cutter world     Mysteries of the anointing, by Benny Hinn-    The Fourth Dimension, by David Yonggi Cho Tapping the deepest realms of faith     The Three Battle Grounds, by Francis Frangipine (again all of his books are desperate reads for spiritual growth)  Uncovering who you really are… and what you don't see   2 Bonus Titles: The Bait of Satan by Bevere,  Bitterness    A Tale of three Kings, by Gene Edwards  Standing above those who cast stones   The Book everyone has to read is John G Lake - his life his sermons his boldness of faith. Kenneth Copeland publications               How to be a man March 26th GRUB@ 6:45, MTG @7:15 HillSpring Church. Looking for your thoughts ideas and topics. 200 E 280th New Prague MN HillSpringChurchNewPrague@Gmail.com   What is my life about How to get a job What does it mean to  be a man How to prove to my woman I am a man of God How to get a woman How to deal with a woman who won't give to the relationship How to deal with a woman who pouts and wants her way How to handle money How to heal from the past How to stay fresh spiritually, emotionally, mentally,  Whats more dangerous porn or alcohol Ego: My worst enemy  Mindsets are the Key Mentorship is the secret The invisible word Depression from lack of vision  Do you date your best friends X?          You need to be here! You need to invite your man friend!

Glenn Lundy is the President and CEO of the 800% Elite Automotive Club. Glenn Lundy trains dealership owners and general managers how to transform their company culture to supercharge the effectiveness of their dealerships. By doing this, the lives of their employees are positively impacted and they set themselves up for sustainable lifetime success.  He has dedicated the past 25 years of his life to the automotive industry and has built a reputation as a respected professional in the field. As an author, Glenn has written several books sharing his knowledge and expertise to help people unlock their full potential. He is a sought-after motivational speaker, using his experiences to inspire and encourage others to achieve their goals.  He also hosts a daily morning show called “The 800% Club,” where he shares his insights and knowledge to help people all around the world “Unlock Their Full Potential.” Listen in for some great takeaways about Glenn's transformation from car salesman to successful entrepreneur and his mission to help others do the same. You will want to hear this episode if you are interested in... Learn more about Glenn Lundy and the 800% Elite Automotive Club [2:52] The transformation from car salesman to successful entrepreneur [6:30]  Celebrate the behaviors you want to see more of [11:05]  Get your copy of Financial Planning Made Personal! [16:16]  Why Glenn always pairs gratitude with goal-setting [16:55]  Use the phrase “Act As If' when you create an AI prompt [19:00]  Why Glenn founded the 800% Elite Automotive Club [23:28]  Why Glenn replaced the word “spend” with “invest” [29:27]  What Glenn did today that put him in the right mindset for success [33:56]  Resources & People Mentioned Get your copy of Financial Planning Made Personal! Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne Glenn's FREE eBook: The Morning Five Connect with Glenn Lundy The website On Instagram On Linkedin On Facebook On YouTube Connect With Mitlin Financial podcast*at*mitlinfinancial(dot)com - email us with your suggestions for topics or guests If you would like to learn more schedule a call: https://mitlin.us/FitCall https://mitlinfinancial.com  Follow on Twitter Follow on Instagram Subscribe on Youtube Follow on Linkedin Follow on Facebook Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. Subscribe to Mitlin Money Mindset® on Apple Podcasts, Spotify, Google Podcasts

太阳马戏团曾经是著名的蓝海战略的标杆案例，它成功避开了传统马戏团竞争激烈的“红海”，转而开辟一个无人竞争的“蓝海”全新市场空间，成为各大商学院与公司策略团队经常研究的商业案例。那么在TikTok的时代，太阳马戏团应该如何再次发力找到“新蓝海”呢？在最新一期的“柠檬变成柠檬水”播客里，主持人俞骅与Poy Zhong探讨了太阳马戏团如何吸引年轻一代观众走进剧场，让其品牌永葆青春，永远有魅力。欢迎收听！请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!