Podcast appearances and mentions of ty shay

Welcome to the 3 Episode of Black Americans Making Their Mark: Stories Abroad!!!! We will be visiting the dynamic POWER couple Ty & Shay. Ty & Shay are originally from Brooklyn, NY and became citizens of Canada in 2019. They have lived & work in Vancouver, B.C since 2012. Shay is a full-time VFX Coordinator at Double Negative and Ty is a full-time Senior Technical Director at Sony Imageworks. Ty & Shay are high school sweethearts. In 2009, the couple got married and moved to Albuquerque NM, where Ty began his career in film. The year prior, they were literally living out of a suitcase in a motel in Los Angeles as freelance designers. In 2011, an opportunity became available at a film company in Adelaide, Australia. The couple had no idea their industry had work positions abroad! They made the journey to Canada to work in Vancouver’s booming film and instantly fell in love with the city. When they aren't in the office, they are also Dance Fitness Instructors, Photographers & provide video production services for local businesses. Learn more and keep up with Ty & Shay by taping in to the links below. It is encouraged to reach out to Ty & Shay if you have questions about there journey abroad and or life in Canada. Links: https://vimeo.com/tyandshay Instagram: @weareglobetrekkers Twitter: https://twitter.com/tyandshay Email: tyandshay@gmail.com Facebook: www.facebook.com/tyandshay --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Special Message From Ty & Shay.

This week on the “Marketing Today,” podcast, Alan talks with Ty Shay, global chief marketing officer for Norton LifeLock, which was acquired by Symantec two years ago for $2.3 billion. Shay’s career as a marketer began somewhat unconventionally. After earning a degree in accounting and serving a brief stint in investment banking, Shay returned to the classroom for a Stanford MBA. After cutting his marketing teeth at P&G, Shay subsequently served in chief marketing roles with SquareTrade and Hotwire before joining LifeLock. He also currently serves on the board of directors for the Ad Council. During the course of their discussion, Shay explains his concept of marketing jiujitsu and why, sometimes, it’s a good idea to “turn off” your marketing efforts. He also talks at length about performance storytelling — its key elements and how it can be successfully implemented — and the impact of losing his father at an early age. Shay also offered his perspective on the future of marketing: “I think it’s going to continue to be about accountability,” said Shay. “I think it’s going to continue to be where if you don’t really have first-party data and can’t really own your data and your customers, I think you’re going to be in trouble. So I think you’ll continue to see that evolution of marketers.  Really, I think, the successful marketers will have to be able to not choose between being a brand marketer or a performance marketer. I think you’ll have to be a performance storyteller going forward.” Highlights from this week’s “Marketing Today” podcast include: Ty Shay’s unconventional path to a career in marketing. (1:23) “Let’s just turn the marketing off and see what happens.” — Shay explains the secrets of marketing jiujitsu. (5:21) Is Ty Shay a marketing Jedi? (12:57) “I thought the story they were telling was overly complex.” — Shay on how he utilized performance storytelling when he joined LifeLock. (18:17) The three-step framework of performance storytelling. (22:20) The two core competencies necessary for successful performance storytelling. (25:47) Shay embraces a growth mindset. (37:44) Just Do It: Shay admires Nike’s work featuring Colin Kaepernick. And he thinks Southwest Airlines and Geico are two brands that “really know who they are.” (42:45) Links to other resources mentioned: Mindset: The New Psychology of Success (Book Mentioned)   Support the show.

"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be. On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement - something he refers to as "performance storytelling". And when it comes to protecting more than 50 million customers from growing cyber crimes, Ty believes using "fear is a very limited way to attract customers", despite the behind-the-scenes action of cyber warfare looking close to what you see in the movies.

My guest on the podcast today is Ty Shay, the Global Chief Marketing Officer of Norton/LifeLock. Well regarded for his expertise, marketing is not the career path Ty originally set out on. After working tirelessly to get a job as an investment banker at Dean Witter Morgan Stanley, Ty quickly realized that it wasn’t a career he was interested in pursuing. Join us as we discuss Ty’s journey from banking to marketing, the risks of being “invaluable” to a company, and how Ty knows when it’s time to move on. Complete Show Notes & Links - https://whitneyjohnson.com/ty-shay

Today's episode of Marketing Trends features part 2 of our interview with Ty Shay (Twitter: @tyshay), global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and CEO of FanIQ, a social sports gaming site. He is also on the board of directors of the ad council. On this episode, Ty explains his original theory of performance storytelling, and gives tips on career management for marketers. Again, this is part two of a two-part interview, so if you want to go back and listen to part one, it just the previous episode in this feed. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Today's episode of Marketing Trends features an interview with Ty Shay, Global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and CEO of FanIQ, a social sports gaming site. He is also on the board of directors of the ad council. On this episode, Ty and Ian discuss how to create a campaign that will stick in people's minds, how marketers misunderstand their basic function, and why Ty thinks you should turn off your marketing. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading towww.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Ty & Shay will share their experience about teaching dance fitness in exchange for practically free accommodations!

Ty & Shay share with you their top family friendly activities on Toronto, Ontario

Ty & Shay share with you their top 5 picks on things to do during their weekend trip to Montreal.

Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.  

Ty & Shay chat about their 2nd visit to the Hawaiian Islands and how they spent a relatively quiet trip and explored the beautiful beaches of Maui. They also share their interactions with a few locals who left the “Mainland” to move to the Islands.