CMO Moves

Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible business results and the role social media has played in helping the company shape its post-pandemic experience. Tune in to hear how the marketing team at Universal Parks and Resorts leverages storytelling and immersive experiences throughout its parks and resort. You'll also hear Wiley's memorable advice on embracing who you are (especially when you're the “only” in the room), the power of mentors who help you see your blind spots and advocating for yourself and your work.

What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand. Tune in to hear more on Rowley's career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward.

In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they're achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories. Tune in to hear more about the exciting collaborations Kim and Jason have already executed, how they're thinking about Black History Month and the delicate dance of keeping a pulse on new and emerging talent.

After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he's served as IMAX's chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations. Tune in to hear Denny's personal connection to that effort and what happened when he listened to an IMAX demo for the very first time. Learn how he's prioritized personal needs throughout his career journey, his perspectives on what it means to be a CMO today and his advice for embracing "your other."

From the challenge of retaining talent and fostering an inviting culture on the inside to the necessity of moving at the speed of culture on the outside, marketing leaders have to prioritize both (and find the synergies between them) in order to thrive in the future. In this special edition, hear from seven CMOs from brands like Wendy's, Campbell's and Snap Inc. on those specific challenges while host Heide Palermo and co-host Jabari Hearn, svp of marketing at Westbrook Media dish on their perspectives and share a few of our own.

Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills—not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about how the marketing team over at Campbell's has modernized the brand to make the product more relevant to consumers under the meals and beverages portfolio. In this episode, Lee shares insights into how she's navigating pandemic-accelerated changes, the one thing she looks for when building a team, and the importance of creating space for others.

Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.” Tune in for a crash course in entrepreneurial thinking grounded in business imperatives. North also shares his biggest do's and don'ts for a harmonious brand-agency relationship and advice on how to keep your creative briefs, well, brief.

When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where she needed to be. CMO Moves host Heide Palermo sits down with Huyett to discuss what's next for the brand including their new launch of the second most requested clothing item in homeless shelters as well as the marketing breakfast she's been running for several years.

Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy's six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. In addition to leaning into its core values, Loredo claims the brand's other key ingredient is built on trust and cross-collaboration to bring people along. Listen to get Loredo's candid advice for aspiring CMOs and why problem-solving goes hand-in-hand with marketing today.

For TJ Abrams, every career move he's made has been based on people and purpose. In their first ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that with encourage consumers to perform at their best. CMO Moves host Heide Palermo sat down with Abrams to discuss some fun ways in which he's engaging his team virtually and his perspective on whether or not having an MBA is vital to ascend to the C-Suite.

In Kenny Mitchell's return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform's most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities. Listen to this episode to learn what tools today's marketers need in their tool belt and why curiosity is so critical. Also, make sure to listen to his first episode to get flooded with game-changing career advice.

When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task, having served as VP of Growth for Grubhub at a time when the concept of food delivery was just starting to catch on. In this episode, Young shares what it means to be a tech CMO today and what skills are most needed for marketers moving forward.

When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world's first climate positive grocery store. Tune into this episode to learn more about Thrive Market's shoppable cookbook launch and hear all about her journey to CMO!

For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years. Discover the moves David and Kalen are taking to fuel sport, how playing the video game Madden came full circle for the marketers' strategy, and how embracing the community as a shared experience allowed them to tap into unique insights.

With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world's most exciting brands such as Ralph Lauren, Lacoste, and HSN, it's no wonder the young direct-to-consumer brand, such as Casper, is thriving. Tune into this special guest-hosted episode of CMO Moves to hear Lisa talk about tapping into the creative process and what her favorite summer sweet treat is!

Special Edition: The Business of Marketing Season 2! Adweek's Chief Innovation Officer, Toby Daniels sits down with Hulu President Kelly Campbell to discuss her role managing Hulu's suite of on-demand and live streaming businesses, as well as, overseeing Disney's digital media and Movies Anywhere business. They also dive deep into Kelly's extensive career, which includes serving as Hulu's CMO where she led the brand's overall marketing across their subscription video on demand and live TV businesses, and her previous roles at Google Cloud and JPMorgan Chase. Kelly also discussed navigating the new role as President during the pandemic, how she has been onboarding new people into her teams, how the Hulu culture has evolved since she has taken on this new role and the importance of having clearly articulated values within the organization. Kelly is truly an incredible and inspirational C-Suite leader, and this conversation only scratches the surface of the insights and experience she has. Subscribe to The Business of Marketing here: anchor.fm/business-of-marketing For the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing Apple: https://podcasts.apple.com/us/podcast/the-business-of-marketing/id1550810638?uo=4 Spotify: https://open.spotify.com/show/62skwx4yeMFcYwpy4MtoE3 Anchor: https://anchor.fm/business-of-marketing

After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps—and so is her husband. But that shouldn't come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like. Tune in to the latest CMO Moves episode to discover how OKCupid is using their profile set-up to weed out some of the negative tropes of the dating scene, how they're facilitating conversations with like-minded individuals to encourage more matches and where the future of dating is headed.

Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff's decision to take on a new role at Carter's came easy saying he found a deep emotional connection with the brand as a parent of two young children. Tune in to this CMO Moves episode as Jeff Jenkins talks about mentorship, brand history, and advice for recent graduates.

To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads. It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in their first day of accounting class freshman year of college. Nathaniel and John bonded over their passion for food and shared experience of growing up with parents who are immigrant entrepreneurs. From there, the idea of Sweetgreen was born. “We had this vision: how do we re-imagine fast food so that it can be synonymous with healthy food?” To find out more about Nathaniel's unpredictable path to Co-Founder and Chief Brand Officer or simply to find out what is in the Naomi Osaka Bowl, tune in to this latest episode of CMO Moves now.

Kelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David's Bridal in 2019, just as the company was recovering from bankruptcy and right before the global Covid pandemic all but shut down the wedding business. In this podcast episode of CMO Moves, Cook pulls back the curtain to show us how David's Bridal has masterfully weathered the pandemic and taken the opportunity to speed up its digital transformation

Kicking off the guest-hosted CMO Moves episodes is an incredible duo: Eric Toda, global head of social marketing at Facebook, sits down for a chat with eos Products' first-ever CMO, Soyoung Kang. Tune in to this very special episode of CMO Moves on how you can learn just as much from your failures as you can from success, how having an appetite for risk to keep up with fast-paced consumers can reshuffle your campaigns, how having trust from your organization is essential for marketers, and lastly a full-on masterclass on community building and how speaking the language of the community-led eos Products to rename their shaving cream to "Bless Your F#@%ing Cooch" based on a viral TikTok influencer.

While most would find changing roles and marketing strategies during a pandemic challenging, Away’s CMO Selena Kalvaria saw it as a perfect opportunity. “We brought everything in together. We redeveloped our processes, how we work together, and we just moved in lock step. It's been a fantastic journey. The company has had explosive growth even as a pandemic has set us back. I feel like in many ways it's driven us forward.” Before joining Away as their VP of Brand and now CMO, Selena graduated from Princeton University with a Bachelor's Degree in archaeology and finance and started her career on Wall Street before leaving to work in marketing for brands like Diageo and Anheuser-Busch.

Her current position at fintech start-up Happy Money may be Sadira Furlow’s first-ever CMO role (and this her first-ever podcast!) but don’t let the rookie façade fool you. The 2020 Brand Genius honoree has a string of noteworthy career achievements under her belt, including viral Superbowl campaigns like Mountain Dew’s “PuppyMonkeyBaby” and one of her proudest career wins in building from the ground up, PepsiCo’s first premium water brand LifeWTR. She’s also an incredibly humble leader whose path to CMO was far from expected. Today, she’s building the Happy Money brand house as well as the brand voice through digital content that speaks to consumers in the way that they like to talk about money (debt-hacks, anyone?). Tune in to hear Sadira’s faith-fueled career journey, her must-have marketing skills, advice to those starting a new role remotely and what she would be if she wasn’t a CMO, which she could (and should) totally still do even as a CMO!

Hyundai’s CMO Angela Zepeda never anticipated becoming a brand CMO, having spent the majority of her career on the agency side. And while she always saw herself going down the path of a COO role, it was that operational expertise and ability to solve real business problems through creativity that caught the eye of the Hyundai leadership team which led to the offer (on a Wednesday morning she recalls so well). In this episode, the chief marketer dishes on the non-marketing skillsets required of CMOs today and how it's never too late to invest in yourself and your career. She also shares an inside look at the Hyundai’s latest “full-funnel attack” campaign for the new Tuscon release and how she’s working to innovate on the inside to support digital retailing and on the outside with true brand storytelling.

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic. In this episode of CMO Moves, William discusses the power and potential of the brand’s membership program Walmart+, the brand’s partnership with TikTok and how they brought the first shoppable live stream to the U.S., and how they are positioning themselves to be a leader in the space. In this episode of CMO Moves, William discusses the power and potential of the brand’s membership program Walmart+, the brand’s partnership with TikTok and how they brought the first shoppable live stream to the U.S., and how they are positioning themselves to be a leader in the space. Tune in to hear about his road to becoming the CMO of Walmart, the evolving role of the CMO, how he’s tackling DEI as a leader and of course, what he would be if he wasn’t a CMO.

Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason—and that reason was based on her own criteria. “I was ready for more meaning—ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I could really drive impact for the business,” Minjae said. Tune in to hear how her team is leveraging consumer behavior insights to activate campaigns—like the new spot featuring the 12 degrees of Kevin Bacon—and evolving carrier's product offering to better fit what its consumer needs. She also shares the must-have skills she looks for in talent, how she’s feeding her own curiosity and priming for what’s next and critical advice on how to follow your own set of criteria to guide your career. She also takes on my lighting round like a champ!

This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa Tariq take the hosting reigns to put Nadine in the hot seat to dish on the new adventure she’s taking on, as well as her new roles with Adweek. Nadine takes us back to her upbringing, her early career and some of the most personal and pivotal times in her life that have shaped who she is today. And of course, we wouldn’t let her off the hook without having her answer the famous last question she's asked every CMO...

I first was introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way. The French-born (listen at :55 seconds in to hear how to say her last name right!), Portland-based leader spent most of her career in brand marketing at Nike, before taking on her first role as CMO for DTC fashion brand Everlane last month. And while Sophie’s path to CMO was not one she anticipated early on, she always knew that she wanted to set a good example for her two daughters and do something to have a positive impact on culture. “I knew that I wanted to tell stories. I wanted to make people feel something.” Tune in to hear how Sophie is thinking about storytelling and approaching sustainability from a marketing lens at Everlane. She also shares how she’s taking on her first 90 days as CMO and what’s it been like to onboard during the pandemic and critical advice she offers for aspiring CMOs centered around picking people over titles and jobs.

While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. In this episode, we dive into Ukonwa’s background, growing up in Nigeria as the daughter of two entrepreneurs who gifted her with both analytical and creative DNA. She shares unrivaled advice for navigating a non-linear career and how taking pride in the work you put into the world is paramount to your reputation and success. Tune in to hear more about Ukonwa’s journey to CMO, how she blends what she calls “the math and the magic” to drive business success and how to never let die the childlike, human side of marketing.

Today we have what I think may be our first censored episode of #CMOMoves, for good reason! Kory Marchisotto, CMO of E.L.F. BEAUTY, gave Heide Palermo and I tons to think about, too many competing headlines, great advice and loads of laughter. Not to mention a masterclass on strategic elf and F-bombing along the way! Warning. Do not listen to this if you are averse to bold talk, big ideas, bad words. But do listen if you’re into awesome role models, impossible (now conquered) missions, truthful advice, dance parties, curiosity, courage, conviction, and everything in between. It's elf'ing amazing!

We're bringing you the second episode of The Business of Marketing, where we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer. The two discussed how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together. Tune in to hear how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how marketing as we know it will forever change moving into the fifth paradigm. Subscribe to The Business of Marketing here: anchor.fm/business-of-marketing For the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing

Today marks the launch of a new show, 'The Business of Marketing', that we’re excited to share with our CMO Moves listeners! Created in partnership with our friends at SAP, It’s a show dedicated to hearing the perspectives from everyone across the C-Suite on how they view marketing and the role of the CMO in driving growth for the company. Join us as we explore different perspectives and mine the intersectionality of marketing, technology, operations, finance, human resources and more! In today’s episode, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all. Subscribe to The Business of Marketing on your favorite podcasting platform here: https://anchor.fm/business-of-marketing Want to receive updates on future episodes and events? Subscribe to the Inside the Brand newsletter here: http://adweek.it/itb-nl

It’s not every day you get to interview the CMO of PepsiCo Beverages… and his daughter! When Greg Lyons invited me into his home, via zoom of course, I not only got to spend quality time with Greg talking through career and life defining moments, but I got to meet his lovely daughter, Molly, his two Bernese Mountain Dogs, and a cameo appearance (wave from the window) from his son. Join us as we explore Greg’s career journey, the moves that he made, the mistakes that he learned from, how he’s planning to spend the Super Bowl for the first time in 10 years, what his daughter has to say about all her new found dad time, and how he balances home, heart and happiness.

The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in Sustainability. As you all know, Sustainability is the most important topic of 2021, finally, as has been key for many years but this year, brands are stepping up in a big way. And as we heard loud and clear last week in our Sustainability Symposium with the world's top Chief Sustainability, Brand and Marketing Officers, if brands do not step up, consumers will find alternatives. Tune in to hear about Jonathan's amazing journey, what he took away from his time at Ralph Lauren with Ralph himself, (who Jonathan said took a big chance on him as a first time CMO at the time and who, Heide, my co-host, is on a first name basis with now, much to her surprise). Find out how to lead with grace and ambition, how to assemble a world-class team that is "smarter than you" and how to embrace the future of growth.

Tim Mapes, CMCO of Delta Air Lines has evolved his role many times over his 29 years with the company. Most recently, bringing Marketing and Communications together onto one team. As Tim said, it is just as important to think about branding from the inside as it is on the outside. Tune in to hear how Tim and the 75,000 Delta employees in 60 countries look to their own flight plan, using their core values as beacons to pull forward D&I, sustainability and a values-first mindset. Tim also shares how he ascended to the role of CMO and why he (like Lin-Maunel Miranda) thinks he “didn’t dream big enough.”

When I first met Melissa Proctor, CMO of the Atlanta Hawks, I was blown away from the first minute. An inspirational leader who went from Ball Girl to CMO, per the title of her recent book, she has had such an interesting journey driven by her determination and perseverance. Today, on Martin Luther King Day, we share her story of success as well as her big news. For three years she’s been working on an important moment that will take place later today. The Atlanta Hawks will be wearing their new uniforms that proudly say “MLK” on the front of their jersey, not Atlanta, not Hawks,but simply “MLK” in honor of Dr. King. And it isn’t just a uniform. The three-year journey included tremendous research to fully connect and empower the city of Atlanta, working with the community, local organizations and the Russell Center for Innovation and Entrepreneurship. And a commitment to the future to ensure equity and equality are better embraced and understood by all. Melissa and her teams’ work will not only be recognized locally, but already has earned global recognition from none other than the Pope. When the Pope learned of today, he asked that a MLK uniform be shipped to him so he could bless it and send it back in time for today's game. Tune in to hear all of Melissa's amazing moves that got her fully in the game and able to drive such meaningful action.

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers.

Exciting news! Heide Palermo has officially joined me as a co-host of CMO Moves! For her first official episode, I sent Heide off to Miami to meet up with RBI Global CMO Fernando Machado at a local Burger King to see the brand’s bold new rebrand in person. During the conversation, Fernando dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creative's sake. Tune in to hear more from Fernando on how to sell ideas on the inside and why expanding your influence across your organization is so critical to your success and happiness.

For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture”, Nick Tran, Head of Global Marketing for TikTok. But don’t take my word for it. Have a listen or ask anyone in the marketing community, they will vouch for Nick’s consistent ability to listen and then tap into some of the most viral moments of the day. In Nick’s latest role, leading consumer marketing for TikTok globally, he’s already seen some pretty memorable moments. Who can forget Nathan Apodaca? No stranger to the intersection of marketing and culture, Nick has had an interesting career path. Tune in to hear more about his journey, how he thinks about giving back, and don’t miss the fun stories of the famous green slippers and why he’s known as the ‘Sock Guy’.

8 top chief marketers from Facebook, GE, SAP, Mastercard and more came together virtually to celebrate 150th episode of CMO Moves and discuss what it takes to be a well-rounded marketing business leader today.

Today, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted for, especially when it comes to U.S. standards. Listen in to hear their stories, how they’re leading today and the solutions we can all work towards true inclusivity and anti-racism. Thank you to all our speakers for bringing their heart, knowledge, and power forward: Carla Hassan, CMO, Citi Dalia Tarabay, Global Business Lead, Google Farhanna Sayegh, Multicultural Marketing Director, CQ fluency Jasmine Atherton, VP of Marketing, etuHOME Maryam Banikarim, Head of Marketing, NextDoor Sepideh Nasiri, CEO and Founder, Women of Middle East and North Africa (MENA) in Technology Stephanie Nadi Olson, Founder, We Are Rosie Tariq Hassan, CMO, Petco Mehmet Orhun Zenginler, SVP Sales and Operations, Adweek (host) Fahad Khawaja, Founder, Hue (moderator)

Deborah Yeh, CMO of Sephora, has beat the odds in holding her seat at Sephora for more than 8 years. And while sticking with a brand isn’t common, the reward has been the ability to have impact. Since she joined Sephora, her role has continuously evolved towards the transformational intention of becoming fully consumer-centric. Today, she leads a fully cross-functional marketing team from brand, to ecommerce, to data science, to behavioral science and more. Tune it to hear Deborah’s incredible career advice, especially how to grow your career and influence in the C-Suite, how she sees her role as a leader in the Asian American community, and how great working relationships can be measured by one simple variable – “are you on a text messaging basis”?

Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and came back after working on other major retail brands like Levi’s, TrueReligion, and ModCloth. With her strong partners across the board, Mary spearheaded a radical shift in how her teams go to market by creating and reinforcing a 100% in-house creative-performance team that operates in real-time. Find out how Mary built this team, how she fuels it, and how she inspires her team to work together in new ways and for the sake of agility and authenticity. Also dig deep into Sustainability for all, not just planet and products, but people, and how Gap has been at the forefront since inception.

Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments. So, what do people actually remember? It differs for everyone, but travel and unique experiences typically dominate the 12%. And what better industry to be in than travel when it comes to being able to connect emotionally with consumers? Tune in to hear about the site's covid-pivoting campaign titled “The World is Waiting,” how Arjan leverages his role to help create safe and inviting environments for his teams, and why it's important to not take yourself too seriously.

In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in their journeys with their mentors has been their journeys with each other. In this first episode, they turn the tables, interviewing their mentors: Musa Tariq, Kristin Patrick, Sarah Kate Ellis, Julian Duncan. In the next episodes they interview other mentees who are lighting the path on fire. As they say... "career guidance you wish you had years ago". Please enjoy and please share with anyone looking for career tips in today's complicated landscape. XO Nadine All episodes of Marketer Momentum can be found at https://www.adweek.com/inside-the-brand/marketer-momentum/

Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette Taylor. Before taking on his latest CMO role at the young age of 30, Everette had already built up quite the life story to tell and perhaps this is what fuels his incredible storytelling skills. From being broke and homeless at age 17 to then launching several successful businesses of his own, Everette brings many diverse skills to the CMO role that are serving him well as he tackles the unchartered territory of expanding art accessibility for all.

Have you heard the one about the girl in the bush? If not, you’re going to want to tune in to this episode for that story and some of the most practical and honest career advice we all need to hear right now. I first had Denise Karkos on CMO Moves at the start of 2018 when she was the CMO of TD Ameritrade. In this episode, we talk about what led her to make the move after 13 years from financial services to the entertainment industry, how she’s focusing on her team right now and the one thing you can do to build back your confidence after a slip-up.

It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then, she was the CMO of GE Ventures and she brought us an incredibly powerful episode packed with career tips called “Managing Your Personal Brand Like a Start-Up”. Clearly, Dara follows her own advice, having transitioned from GE Ventures to CMO of Carbon to her now new role at Peloton and still juggling flawlessly career, family and personal development. Tune in to hear all about Peloton’s new campaign released today around the power of community, how she’s found harmony and balance, and her model for success “Dare to Be Great!”

For the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to open up about their personal experiences and unifying sentiments around areas for advancement. Each of the panelists are part of the Disability community and shared important perspective on awareness, understanding and alliance. For anyone trying to access this podcast who may have a hearing impairment, please note the full video that includes a sign language interpreter is available here: https://www.adweek.com/agencies/leaders-with-disabilities-urge-brands-and-agencies-let-us-tell-own-stories/ The Panelists included: Becky Kekula, director, Disability Equality Index KR Liu, head of brand accessibility, Google’s Brand Studio Josh Loebner, director of strategy, Designsensory Christina Mallon, global head of inclusive design and accessibility, Wunderman Thompson Russell Shaffer, director of global culture, diversity and inclusion, Walmart Storm Smith, producer, BBDO LA Bryan Stromer, product marketing manager, Microsoft Tiffany Yu, CEO and founder, Diversability

In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports.

In this third installment of a CMO Moves mini-series called “People-powered Growth Fueled by Transformative Technology” that we’ve brought to life alongside Lara Balazs, CMO and GM of Strategic Partner Group at Intuit, we sat down with Condé Nast CMO Deirdre Findlay to hear how the two of them are thinking about agility and speed given Covid impacts, social unrest and future needs. We also discuss what it was like for Deirdre to start her new role as CMO just before the Pandemic hit and how Lara’s role has recently expanded. Tune in to this insightful episode filled with lessons in leadership and practical tips to help us all navigate the here, now and beyond. Also don’t miss Deirdre’s perspective of fashion these days and what Deirdre and Lara would be doing right now to change the world if money and talent were no object.