CultivatED Marketer

In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.

In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.

In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.

In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.

In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.

In this 21st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk the importance of communication certifications in one's career.

In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk with Brad Whitworth, SCMP and IABC Fellow, from 2022 IABC World Conference. He shares how communication and marketing certifications can help you advance your career.

In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk leadership and career coach Darcy Eikenberg from 2022 IABC World Conference.

In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.

In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk IABC, professional development organizations, and assembling the right team with IABC Chair Danielle Bond.

In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.

In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica's experience as a speaker.

In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics -- part two of a two-part conversation. She'll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.

In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.

In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding -- part two of a two-part conversation. He'll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.

In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.

In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren't interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they've had over the past six episodes, and look forward to what's coming up next.

In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson -- part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor's press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We'll chat the evolution of marketing communications and the skills needed to advance in the industry.

In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what's part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don't have to be synonymous and the state of marketing communications as a profession. Watch for part two with Mike where we discuss skills required for professionals and thoughts on who sees advancement in their career.

In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk job searches, informational interviews, and developing new skills with Sports Illustrated's (and former Awful Announcing podcast host) Ben Heisler

In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master's degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.

In the third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob's Kathryn Lorenzen about the importance of networking and obtaining a master's degree because of the rate and degree of change in marketing.

In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships.

In the first episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, introduce themselves and the show. They talk about why they started the podcast: to help other marketers and themselves with the ever-changing world of marketing professional development. In addition, they'll regularly bring on guests to showcase exceptional individuals and work being done in the new Midwest of Kansas City and beyond.

CultivatED Marketer is a bi-weekly podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of...