Podcasts about iabc

Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone's watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people's ears. Podcasts aren't just a trend or another content format. They're a strategic intelligence channel, and if you're not monitoring them, you're missing critical signals. In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren't public-facing at all,  PR pros need to know what they can no longer afford to ignore.Listen For1:29 The Crackle That Started It All3:33 Podchaser: IMDb for Podcasts5:25 Podcasting as a Third Dimension of Analytics8:20 Guest Pitching vs. Starting a Podcast10:32 How Rogan, Newsom & Trump Changed the Game13:05 Key Messages Out. Vibe Is In.21:09 Answer to Last Episode's Question from Guest Irene LunguGuest: Bradley Davis, Co-Founder & CEO, Podchaser Podchaser | LinkedIn | Instagram | X | About BradleyRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations. To download the report, go to this linkTo find information about the International Association of Business Communicators (IABC), go to this linkKey Takeaways from the Discussion:Public relations is entering a new era—driven by technology, authenticity, and the influence of a younger, more optimistic generation.AI in PR: Embraced as a powerful tool, not a replacement for human creativityHybrid Work: Redefining mentorship, collaboration, and team cultureShifting Trust: Younger audiences rely more on influencers than traditional mediaSkills for the Future: Media literacy and AI training are now essentialPolarization: A rising challenge that demands thoughtful communicationGen Z's Impact: Advocating for purpose-driven, inclusive, and authentic PR A production of the USC Annenberg Center for Public Relations at the University of Southern California.Host, Fred CookExecutive Producer, Ron AntonetteSeason 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall WinfieldCreated by ZaZu Lippert LINKSFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.

What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms?  In this episode, we take a closer look at Zambia — a nation with a vibrant, evolving PR landscape shaped by both tradition and innovation.  Irene Lungu is one of Zambia's leading voices in public relations and a board member of the Global Alliance for Public Relations and Communication Management. She joins us to talk about ethics, communication trends, and the responsibilities that come with influence in today's media environment.  We explore how Zambian practitioners are navigating rapid change, and what global conversations they're helping to shape. Listen For3:50 Why Zambia Regulated Its PR Industry6:14 Resistance and Discomfort: Who Pushed Back8:00 Is PR Regulation a Threat to Free Speech?14:36 Global Standards, Local Contexts16:14 The World's #1 Risk: Misinformation18:52. Answer to Last Episode's Question from Guest Olivia FajardoGuest: Irene LunguLinkedIn | Global Alliance Board Profile  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episode, we unpack surprising new research on what really drives engagement, retention, and belonging inside organizations. Olivia Fajardo joins us to explain why internal communications has become mission critical — and how companies can move from simply talking to truly connecting. If you care about building teams that stay and thrive, this conversation is for you. Listen For4:14 PR: As Stressful as Firefighting5:05 Why Communicators Feel More Purpose6:34 Career Stagnation: The Hidden Threat9:27 The Hybrid Challenge for Internal Comms12:05 The Listening-Action Gap12:10 Olivia's Strategies to Build Trust and Accountability20:05 Answer to Last Episode's Question from Guest Helena HumphreyGuest: Oliva Fajardo, Director of Research, Institute for Public RelationsLinkedIn | Instagram | FacebookLink to IPR Study Employee Engagement in the Communications Industry Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country. Why is this happening? And what does it say about trust, tone, and the global conversation? Listen For3:48 British Media's Rising Credibility in the U.S.7:23 Could BBC Influence U.S. Culture?12:29 Feminism, TikTok, and the Tradwife Dilemma18:47 Femininity and Power Around the World21:32 Answer to Last Episode's Question from Guest Sarah Waddington Guest: Helena Humphrey, BBCEmail | X | Instagram | You Tube | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Feeling stuck or stressed at work? You might just need to GROW your way out. Executive coach Sarah Waddington shares the power and practicality of the GROW model — Goal, Reality, Options, Way forward — in transforming workplace performance, especially within high-pressure environments like PR. Sarah breaks down how this deceptively simple coaching framework fosters self-awareness, reduces stress, builds resilience, and helps individuals and teams move from dependency to interdependency. From managing difficult clients and workplace lethargy to unlocking mindset shifts for career advancement, this conversation offers actionable tips to leaders and middle managers alike on how to introduce coaching into fast-paced and demanding cultures.Listen For5:15 Why GROW works for both work and life7:04 Applying GROW in the pressure cooker of PR11:52 Nightmare client scenario: Using GROW in real-time challenges14:40 Resilience in PR: Avoiding burnout with GROW16:37 — Baby steps for senior leaders to start using GROW19:20 Answer to Last Episode's Question From Guest Mark Borkowski Guest: Sarah Waddington, CBEWebsite | Email | X | LinkedIn | Wadds Inc. #FuturePRoof Community https://www.futureproofingcomms.co.uk/ Socially Mobile https://www.sociallymobile.org.uk/  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name. In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It's not just an idea—it's a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.Listen For4:10 The Power of Optimism Bias10:33 Delivering Bad News to Powerful Clients13:25 Why Killing Your Ego Matters18:12 What Is Reputational Risk Insurance?21:39 Building an Insurance Product for Reputation22:50 Answer to Last Episode's Question From Guest Jo Carr Guest: Mark BorkowskiWebsite | Email | X | LinkedIn See the LONGER FULL INTERVIEW on our YouTube ChannelYou TubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with us:LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What makes a workplace culture truly thrive—especially in the pressure-cooker world of creative agencies? Can you REALLY be tough on the work but kind to your people without compromise?Jo Carr, co-founder of Hope and Glory and President of Women in PR breaks down the complexities of workplace culture, empathy-driven leadership, and how to create spaces where people—and their diverse lives—can flourish. From crafting policies that acknowledge the full spectrum of life's moments to challenging outdated hiring mindsets, Jo brings wisdom, warmth, and a welcome dose of honesty. She shares how high standards and human kindness aren't mutually exclusive, why culture should be additive rather than restrictive, and what it takes to keep women in the leadership pipeline. Listen For4:27 Culture = Environment + Experience8:15 The House Metaphor: Building Structure, Allowing Individuality9:17 From Culture Fit to Culture Add16:57 How Do You Build Culture With Cultural Diversity?19:13 Women in PR: From Majority to Minority in Leadership23:09 Presence Over Perfection: Being Fully There, Wherever You Are23:26 Answer to Last Episode's Question From Guest Suhel SethGuest: Jo Carr, founder Hope & Glory PR, Women in PRWebsite | Email | X | LinkedIn | Women in PR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible? Is your opinion truly yours? Or just an echo of your tribe?In this episode, Suhel Seth unpacks the transformation of communication in the era of attention deficit — from the collapse of nuance to the rise of instant outrage, and why the art of thoughtful messaging might just be the most urgent skill of our time. Listen For3:07 The Cult of Immediacy: A Communication Crisis7:59 The Lost Art of Contextualization12:26 Social Identity & Tribal Thinking14:32 Why Modern Society Fears Disruption19:14 India: A Market or a Civilization?23:57 Why India Didn't Create Google or Facebook24:50 Answer to Last Episode's Question From Guest Andy Coulson Guest: Suhel SethWikipedia Page | X | LinkedIn | Instagram | FacebookStories and Strategies WebsiteCurzon Public Relations Web siteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What happens when the man behind the headlines becomes the headline?  Former tabloid editor and Downing Street comms chief Andy Coulson opens up about his very public fall from grace — from resignations and scandal to serving time in prison — and how he rebuilt his life and career in the shadow of cancel culture.  With raw honesty and sharp insight, Andy talks about the realities of recovery, the myth of reinvention, and why consistency and character matter more than ever in a world obsessed with outrage. Listen For10:57 How to Recover from Cancellation: Strategy Over Reinvention15:45 Attention Deficit and the New Rules of Reputation17:48 Crisis Management vs. Political Strategy: Don't Follow the Trump Playbook20:28 In a Polarized World, How Do You Define Good and Bad?23:16 Answer to Last Episode's Question From Guest Tina McCorkindale, PhD Guest: Andy CoulsonWebsite | Instagram | LinkedIn | Wikipedia Page Andy's Podcast Crisis? What Crisis? Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

The media landscape is changing – and fast. In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations. From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today's fractured media world. Listen For6:54 The New Media Relations Battlefield8:56 The Rise of News Avoidance14:22 Broccoli vs. Mars Bar: Explaining News to a Teen19:59 The Power of Owning Your Channels20:55 Answer to Last Episode's Question From Guest Sue HeumanStudy with Peppercom Navigating a Changing Media Landscape | Institute for Public RelationsGuest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileCheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underrepresented, comprising just one-third of top-tier roles. This disparity raises critical questions about the systemic barriers that prevent women from rising to senior leadership positions in PR agencies and organizations.In this episode, we examine the challenges faced by women in their careers, the personal and societal factors that hinder their progress, and the strategies they've employed to overcome these obstacles. Sue Heuman is a strong female leader in the PR industry, a designated Master Communicator through IABC, Past Chair of the IABC Global Communication Certification Council, and an executive leader. Listen For7:35 Where Are the Mentors?9:38 Too Harsh or Too Soft? The Impossible Standards for Female Leaders12:23 Sue's Jaw-Dropping Boardroom Story14:23 The Confidence Gap: Why Women Don't Apply22:48 Answer to Last Episode's Question From Guest Carmine Gallo  Guest: Sue Heuman, IABC Fellow, Master CommunicatorWebsite | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations websiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Curzon Public Relations CEO, Farzana Baduel, joins the world's most-listened-to PR podcast, as Guest Resident Co-Host!Alongside host Doug Downs, SCMP and producers Emily Page and David Olajide MPRCA, this season will explore PR through a truly global lens—tackling industry challenges, leadership insights, and the evolving media landscape.

Ideas shape the world, but only when they're communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-crafted and powerfully delivered idea doesn't just inform—it transforms. Imagine if you could unlock the exact techniques used by the world's best communicators, watch them deliver unforgettable presentations, and apply their secrets to engage your own audience. Carmine Gallo, has studied hundreds of TED Talks, interviewed top speakers, and worked alongside neuroscientists and psychologists to uncover why certain presentations resonate so deeply.  Listen For8:02 Make Others Feel Like the Most Important Person in the Room11:43 The Rule of Three: Why Simplicity Wins16:27 Energy and Passion: Your First 20 Seconds Matter22:22 Answer to Last Episode's Question From Guest Anne GregoryGuest: Carmine GalloLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestCheck out Carmine's newest book “The Bezos Blueprint”Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

This episode is in honour of Podcasthon and in support of the Canadian Cancer SocietyWhen facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved ones—truly matter? In this deeply moving episode, Doug Downs sits down with Tim Kelter and Pete Paczko, two men with firsthand experience navigating cancer's devastating impact. Tim shares the heartbreaking story of losing both his daughter and wife to cancer, while Pete, currently battling stage 4 liver cancer, discusses the power of resilience and the role of community support. They dive into the failures and successes of medical communication, the well-meaning but sometimes misguided reactions from friends and family, and how music and simple human connection help them process their grief. This is an emotional and eye-opening conversation about love, loss, and the urgent need for better conversations around cancer.Listen For7:25 "Dad, I Don't Want to Die" – Tim's daughter, Carolyn, breaks down upon hearing her diagnosis, expressing her deepest fear, while Tim struggles to find the right words to comfort her.9:35 "You Should Expect to Be Dead" – Pete recalls a temporary oncologist bluntly telling him he had only 12–18 months to live, only for his regular doctor to later dismiss the claim as unknowable.29:35 "The Song That Woke Her Up" – Tim shares how his son played Bennie and the Jets for Carolyn while she was in a coma, and when she woke up, she remembered hearing it.Guests: Tim Kelter and Pete Paczko Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What if the key to development isn't learning more—but unlearning first? In this episode, we explore how rural communities in underdeveloped nations can shape their own futures by moving beyond Western-imposed models of engagement. Professor Anne Gregory, shares insights from her research in rural Indonesia, where micro-hydro powerplants are transforming villages, and explains how a new approach to participatory communication is empowering communities to take charge of their development. Listen For7:15 Why Top-Down Strategies Fail Without Community Input9:35 The Importance of Local Partnerships in Community Engagement14:51 The Problem with Western KPIs in Southeast Asian Communities19:26 The True Meaning of Empowerment in Development Work24:46 Answer to Last Episode's Question from Guest Michelle Baty, PhD  Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield UniversityUniversity Website page | Email | X | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial intelligence that can understand how we feel. Imagine an AI system that doesn't just analyze data but senses our emotional state through the words we choose, the way we describe our experiences, and even how consistently we check in with ourselves.This isn't science fiction. Advances in natural language processing, psychology, and machine learning are making it possible for AI to interpret human emotions with surprising accuracy. Researchers are now using AI-powered systems to classify mood states based on self-reported text, combining insights from neuroscience and behavioral psychology to enhance human decision-making.But how does an AI system detect emotions through words? What psychological theories guide its ability to distinguish between stress, motivation, or disengagement? And could this technology reshape how we interact with machines—perhaps even with one another?Listen For9:46 AI Can Accurately Estimate YOUR Emotional State12:34 AI Detects Emotions Before Humans Do18:41 Is this Ethical?22:48 Answer to Last Episode's Question From Guest Greg WassermanGuest: Michelle Baty, Neuro PsychologistThreads | Instagram | FacebookListen to Michelle on the Stronger by Design podcast with Michelle MacDonaldRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Personal branding isn't just for influencers or CEOs—it's for anyone who wants to stand out, build trust, and create new opportunities. Whether you're an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them. In today's digital world, people aren't just hiring résumés—they're hiring reputations. A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But crafting a brand that feels authentic and powerful doesn't happen by accident—it takes strategy, consistency, and a clear message.It's the business of being YOU.Listen For7:08 Why if You Fake it... You WON'T Make it10:35 The Rise, and Risks, of Influencers11:54 Imposter Syndrome and Personal Branding16:58 How to Build a Personal Brand from Scratch18:58 Your LinkedIn is your Resume – is it Working for You?21:07 Answer to Last Episode's Question From Guest Michelle Garrett Guest: Greg WassermanLinkedIn | Linktr.ee Rate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

We're back for season 13 of The Internal Comms Podcast and to kick things off, host Katie Macaulay is joined by Eduvie Martin. Eduvie is Group Communications and Engagement Manager at British American Tobacco, President of the IABC's UK and Ireland Chapter and Executive Director of Marketing and Communications at Comic Republic – a creative media company changing the narrative on African storytelling. In this insightful episode, Eduvie opens up about her route into communications and the challenges of communicating in the tobacco industry. She discusses her roles with the IABC and Comic Republic and how each experience builds on her expertise in unique ways. And she offers a fresh perspective on work and life, the value of intentionality and why comms pros should prioritise planning over predicting. Tune in for valuable advice on forging your own path, building resilience, the power of community and always staying true to who you are. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

Ever created a PR or communications plan, only to stash it away and forget about it? You're not alone.  Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences. Listen For06:02 The Wrong Metrics: What NOT to Track in PR 07:39 Common Mistakes in Evaluating PR Success 11:03 The Rise of Personal Branding in PR 13:06 How AI is Changing PR and Searchability 14:34 Finding Your Audience in a Fragmented Media Landscape 15:49 Why Trade Publications Matter More Than Ever 18:23 How Leaders Can Lend Their Voice to PR Without It Eating Up Their Time 19:34 Answer to Last Episode's Question From Guest Kendall BreitmanGuest: Michelle GarrettWebsite | Email | X Michelle's book B2B PR That Gets Results Rate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

We're back for season 13 of The Internal Comms Podcast and to kick things off, host Katie Macaulay is joined by Eduvie Martin. Eduvie is Group Communications and Engagement Manager at British American Tobacco, President of the IABC's UK and Ireland Chapter and Executive Director of Marketing and Communications at Comic Republic – a creative media company changing the narrative on African storytelling. In this insightful episode, Eduvie opens up about her route into communications and the challenges of communicating in the tobacco industry. She discusses her roles with the IABC and Comic Republic and how each experience builds on her expertise in unique ways. And she offers a fresh perspective on work and life, the value of intentionality and why comms pros should prioritise planning over predicting. Tune in for valuable advice on forging your own path, building resilience, the power of community and always staying true to who you are. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.

As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership.Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today's world.Listen For5:25 Turning Internal Meetings into Public Content8:26 The Shift from Logos to Personal Branding20:30 Authenticity vs Message Control in CEO Storytelling22:45 Answer to Last Episode's Question from Guest Jim RudolphGuest: Kendall BreitmanWebsite | X | LinkedIn | InstagramRate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it's becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly evolving challenges, fractional leaders—experienced executives hired on a part-time basis—are stepping in to provide strategic guidance and stability. What is the unique value they bring? How do they differ from consultants and full-time executives? And what does it take to succeed in these high-impact roles?Listen For4:02 Fractional Leadership as an Agile Solution8:16 Building Trust Quickly as a Temporary Leader16:14 Leadership Without an Agenda20:50 Answer to Last Episode's Question From Guest Farzana Baduel Guest: Jim Rudolph, JGR CommunicationsWebsite | Email | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it's the preferred go to tool.The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.In late April 2024, President Biden signed a bill into law that has bipartisan support. It's called the National Security Act, 2024. Under the new law, ByteDance, the owner of TikTok, has until late January 2025 to divest itself of TikTok and find new ownership for the social media company.TikTok is fighting back saying the law is unconstitutional. What does the potential ban mean for marketing and PR pros?Listen For5:10 The Impacts a Ban on Tiktok Will Have on Different Sectors6:07 Platform Contingency Plans21:12 Regulation and Market DynamicsGuest: Cayce Myers, PhD, LL.M., JD, APREmail | X | LinkedIn | WebsiteRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsSupport the show

Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower. I was in Salt Lake City recently at a conference and saw former Navy SEAL William Branum speak. He served for 26 years with the US Navy and 23 of those years was a Navy SEAL. In his presentation he talked about how clear, concise, and often nonverbal communication plays a critical role in high-stress, life-or-death situations—whether underwater, in a firefight, or clearing a house. He broke down the lessons SEALs learn on the battlefield that can be applied to leadership, teamwork, and personal growth. So, when I had a chance to sit down with him in the lobby, I grabbed my mobile phone, and we recorded an episode together. This is a conversation about the power of communication and how simplifying your message can lead to greater impact.Listen For4:26 The Power of Nonverbal Communication 6:36 Simplicity is Key in High-Stress Environments 10:33 Self-Communication Shapes Success 12:24 Adaptability in Crisis Situations Guest: William Branum, former Navy SEALWebsite | Instagram | You Tube | FacebookRate this podcast with just one click Stories and Strategies WebsiteConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Soft Power. It's the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.In this episode we learn what soft power really means, how it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order). Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach and impact… all done softly.Listen For6:24 Defining Soft Power 7:48 Soft Power in Nation Branding and Campaigns 9:42 Psychological Impact of Familiarity in Marketing 14:21 Building a Corporate Soft Power Strategy 22:16 Answer to Last Episode's Question From Guest Jason CerconeGuest: Farzana Baduel, Curzon PR, President CIPRWebsite | Email | Bluesky | X | LinkedIn | Instagram | YouTube | FacebookRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.In this episode, we unpack the wild story of Haliey Welch's meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the absurdity of meme culture, the dangers of influencer hype, and what it all says about us as a society. Listen For1:46 Virality is Unpredictable 5:07 Leverage Authenticity and Quality Content 12:51 Influencer Responsibility Matters 14:35 Sustainability of Fame Requires 21:28 Answer to Last Episode's Question from Guest Karl MawhinneyGuest: Jason CerconeWebsite | Email | LinkedIn | YouTubeListen to Jason's podcast Let's Blow this Up Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Rate this podcast with just one click In today's crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they're evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.Whoa… you mean vending machines for soft drinks and chips?No.From sponsoring STEM programs to supporting arts initiatives and even helping address teacher burnout, brands are finding creative, value-driven ways to engage. But how can marketers navigate this opportunity ethically, ensuring their efforts genuinely support students and educators? Let's explore how to strike the right balance in this delicate but promising space.Listen For6:45 Kleenex's “Heroes of the Classroom” Campaign9:12 Key Metrics and Emotional Engagement12:16 Core Principles: Jersey Mike's Community Engagement19:16 Recognition Programs: Kroger's High School Initiative21.42 Answer to Last Episode's Question from Guest Frank StrongGuest: Karl MawhinneyWebsite | X | LinkedIn | Instagram  Campaigns Karl mentionedCostco/Kleenex Big 5 Sporting GoodsCM Facebook  Stories and Strategies WebsiteConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google's Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites. Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like Chat-GPT.Everyone from journalists, investors, and your customers are using Wikipedia to understand your company. Do you understand how it works and what you can do about it?Guest: Rhiannon RuffEmail | LinkedIn | Lumino Digital's website | Rhiannon's book Managing a Crisis on WikipediaRate this podcast https://ratethispodcast.com/storiesstrategiesConnect with usLinkedIn | X | Instagram | You Tube | Facebook Request a transcript of this episodeSupport the show

Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. But there's no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and shares the results with us.Listen For6:43 Is the Future of AI Utopian or Dystopian?9:31 Tough of Disillusionment: Are we There Yet?10:06 Transparency as a Competitive Advantage12:12 Why Differentiation Matters in an AI World17:21 Trust in Influencers: Hollywood vs Niche Experts21:22 Answer to Last Episode's Question From Guest Brian PorterGuest: Frank Strong, Sword and the Script Media LLCWebsite | X | LinkedIn | Instagram Read the survey resultsSubscribe to Frank's blog  Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they're not quite our own.But the line's getting blurred, it's harder to see, Is this human or machine-crafted poetry? The last bastion, they said, where humans excel, Was poetry's heart, its unbreakable shell.Yet now a new study has shattered the view, At Pittsburgh, they've found something striking and new: When placed side by side, the verdict is clear, AI's verses are what we hold dear.From Chaucer to Whitman, and Dickinson's art, AI poems are stealing the heart. So the boundary fades, as the data suggests, The machine's taken hold in humanity's text.Listen For3:42 Why AI Poems are Preferred4:48 Straightforward Nature of AI Poetry8:06 Impact of Cognitive Bias18:42 Potential of AI in Broader Art Forms19:39 Answer to Last Episode's Question from Guest Jess Jensen Guest: Brian Porter, University of PittsburghWebsite | LinkedIn Read the Abstract by Brian and his teamConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episode (and a human will respond)Support the show

Send us a textLeave a rating for this podcast with one clickHow can self-directed IRAs unlock new pathways for your investment strategy? Scott welcomes Paul Herbes from Equity Trust to discuss how self-directed IRAs, Roth conversions, and real estate 401(k)s empower investors to take control of their financial future. They explore timely strategies for navigating today's market, the potential impacts of AI, trends in industrial real estate, and the art of becoming a successful passive investor. WHAT TO LISTEN FOR05:09 – Timely strategies: End-of-year moves to offset capital gains10:08 – 2025 outlook: Interest rates, tariffs, and industrial real estate growth15:12 – Roth conversions: Leveraging taxes for long-term growth25:18 – 1031 exchanges: Debunking myths about its futureGUEST: PAUL HERBESEmail | LinkedIn | Calendar | Website  CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | InstagramFollow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.

Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world. CPRE's latest signature report, “Navigating Change: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what's needed and expected of educators and practitioners when it comes to guiding the next generation of PR professionals. The report is based on a survey of nearly 200 educators and just over 460 practitioners, including members from IABC.  Matt Tidwell, IABC board member, sits down with Drs. Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, to understand the research and its findings. Tune in as they discuss key findings of the report, from the role of ethics to DEI, data/analytics, the future of the workplace and more. This episode originally aired in March 2024. ++++++++++++++++++++++++++++++++++++++++++++++++ Matt Tidwell, PhD, APR, is on the faculty of the William Allen White School of Journalism and Mass Communications at the University of Kansas and directs KU's master's degree in digital and integrated marketing communications. Tidwell is a member of IABC's International Executive Board. Pamela Bourland-Davis, PhD, is professor of public relations and professional communication and leadership at Georgia Southern University, where she also served as department chair. She was co-editor of the Commission on Public Relations Education's signature 2023 report, “Navigating Change.” She was the Journal of Public Relations Education's editor from 2021-2023, SSCA's past president, and she served in a variety of roles within AEJMC and its PR Division. Elizabeth L. Toth, PhD, is professor emerita of the Department of Communication at the University of Maryland, College Park. She has produced 10 books and more than 90 refereed journal articles, book chapters, monographs and conference papers on public relations. She has won numerous awards for her research and service. She co-edited the CPRE 2023 Report on Undergraduate Public Relations Education, “Navigating Change.” +++++++++++++++++++++++++++++++++++++++++++++++ LINKS Mentioned in This Episode Commission on Public Relations Education website Navigating Change: Recommendations for Advancing Undergraduate PR Education Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/

Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels.“What if I mess up?” “Why would anyone want to hear from ME?”Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don't they? We aren't REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization. How to help them sound more authentic? More real? Maybe there is a way.Listen For 08:12 Playing it Safe: Executives “Dipping Toes” in Social Media09:11 Frank Cooper's LinkedIn Masterclass10:30 Sarah Blakely's Authentic Instagram Approach14:05 Injecting Personality Into Executive Communication15:42 Connecting Through Emotion, Humor, and Value22:20 The Professional-Authentic Balance for Executives23:18 Crafting a Narrative Framework for Digital Success24:35 Answer to Last Episode's Question From Guest Dr Karen Hills PrudenGuest: Jess JensenWebsite | email| LinkedIn | XStories and Strategies WebsiteConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Rate this podcast with just one click There's a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy. Listen For4:34 Amplifying Your Value at the Table6:21 Immediate vs Delayed ROI in PR10:55 Analytics Every Aspiring Leader Needs12:42 The Three Pillars of Leadership Metrics14:05 Barriers Women Face in Leadership17:31 The Value of a Unique Selling Proposition20:18 Silence is NOT a Superpower22:16 Advocating for Yourself at the Leadership Table23:29 Answer to Last Episode's Question from Guest Matt Krayton Guest: Dr Karen Hills PrudenWebsite | Email | LinkedIn Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn't, and why. Listen For8:09 The Role of Social Media in Shaping Voter Perceptions9:10 Were Democrat Messages on Target?11:29 Celebrity Endorsements. Do They Work Anymore?13:10 Podcasts and Niche Media: The New Political Battleground14:19 Why Influencers Resonate More than Celebrities16:44 The Double Edged Sword of Traditional Media17:48 How “Horse Race” Reporting Impacts Political Narratives20:11 Answer to Last Episode's Question From Guest Adrian Cropley Guest: Matt Krayton, PubliticsWebsite | EmailRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It's rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”Is this the end of Jaguar? Or does a cat always land on its feet?Listen For4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand6:38 Blue Steel, But Make it Jaguar7:46 Did Jaguar Set its Identity on Fire?14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?17:27 Living Your Values vs Alienating Your Base?19:30 Save the Cat: Imagine a Jaguar Brand TurnaroundGuest: Tyler ChisholmWebsite | Email | X | LinkedIn | Instagram | YouTube | FacebookListen to Tyler's podcast Collisions YYCRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape. Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?Listen For7:38 Why PR Pros Must Shape AI Development13:41 Outcomes-based Dashboards. The Future of PR Analytics17:38 How PR Hiring Needs to Change in the AI Era19:03 Answer to Last Episode's Question from Guest Raphael Labbe Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMPWebsite | Email | X | LinkedIn CSCE link to training offeringsCheck out Adrian's podcastStories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere's a rising tide of disinformation threatening corporate communication and financial stability. It's increasingly influential and at times very well-funded.Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights. A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, helping companies safeguard their reputation and ensure the truth prevails in an increasingly deceptive digital landscape.Listen For3:51 The Rising Tide of Corporate Misinformation8:10 Examples of Stock Market Manipulation Hoaxes12:27 How Wiztrust's Blockchain Verification Works 18:45 Answer to Last Episode's Question From Guest Rod Cartwright Guest: Raphaël Labbé, WiztrustWebsite | Email Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that's becoming normal.The report emphasizes we need to shift our focus, not just by using technology but by focusing on people. Shift resources toward human preparedness and critical human infrastructure rather than relying solely on technical systems. Listen For7:12 Why Crises Deserve a Human Response10:23 Poly-Crisis: The New Normal in Crisis Management14:24 Crisis as a Turning Point16:59 Answer to Last Episode's Question From Guest Brittany BrownGuest: Rod CartwrightLinkedIn Download the Full Report “Reputation, Risk and ResilienceArticle for UK's National Preparedness Commission o the crucial role of human preparedness and critical human infrastructureRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Text DougWhy is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.  Listen For5:21 Segmenting NASA's Audiences9:38 Making Complex Science Relatable11:02 Collaborating with Partners - There's Space for Everybody21:30 Answer to Last Episode's Question From Guest Arik Karani  Guest: Brittany BrownNASA Contact | Website | X | LinkedIn | Instagram | YouTube Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Text DougArik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It's intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly.Is it working in Africa? Would it work in the United States?Listen For4:37 Elevating Professional Standards8:57 Penalties for Unlicensed Practice12:58 Standardizing Pay for PR Professionals19:22 Answer to Last Episode's Question From Guest Sia Papageorgiou  Guest: Arik Karani, President African Public Relations Association X | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Text DougIs professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it's crucial for communication professionals to continually update their skills to stay relevant in a rapidly changing field.  Listen For2:43 Certification over Accreditation6:02 Ongoing Education and Accountability12:55 Mandatory Certification in Some Countries17:00 Answer to Last Episode's Question from Guest Vince Nero  Guest: Sia Papageorgiou, FRSA, FCSCE, SCMPWebsite | Email | X | LinkedIn CSCE link to training offerings Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Text DougWe perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we're constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings?  The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment behind them.  In this episode, the Search Dilemma: Human Eye or Algorithm? Listen For3:34 Prioritizing Human-Centric Content5:31 Google's Evolution and its Impact on SEO15:27 Testing and Personalization21:20 Answer to Last Episode's Question from Guest Dallas Taylor  Guest: Vince Nero, BuzzstreamX | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

This episode first published in May 2023. It's as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies. But it's all so new for so many of us. What exactly can we do with this NEW TOY? Listen For2:00 Understanding Generative AI as a Tool6:35 Mega Prompting for a Consistent Brand Voice8:06 Personalizing Content with AI19:41 Ethical Considerations in AI Guest:  Brad Williamson, Lead Strategist Catch DigitalWebsite | EmailRate this podcast with just one click Stories and Strategies WebsiteConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses.  They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you're a PR professional or just curious about sound's role in our lives, this episode offers valuable insights into the world of audio. Listen For4:17 Audio's Hidden Powers6:58 Sonic Branding's Emotional Impact11:41 Audio and Deep Fakes20:55 Answer to Question Posed Last Week by Dean Heuman Guest: Dallas TaylorWebsite Dallas' podcast 20 Thousand HertzRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.caHow do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for communicators to manage such transitions effectively, stressing the importance of addressing internal and external concerns. When leadership decisions ripple across employees, sponsors, and the broader community – the challenges become intricate, and the stakes are higher.Listen For:5:51 The Ripple Effect of Leadership Changes7:59 Edmonton Oilers: A Leadership Change Breakdown12:42 The EFA Method: Managing Emotions First18:19 When to Question a Leadership Change20:12 Answer to Last Episode's Question From Guest Akeem Anderson Guest: Dean Heuman, Focus CommunicationsWebsite | Email | LinkedIn Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining leadership in the digital age. Listen For6:32 Executives are Moving Beyond Just Sharing Company News9:51 Authenticity and Thumb-Stoppers13:33 Building a Consistent Voice16:24 Multi-Channel Presence19:14 Answer to Last Episode's Question From Guest Shayoni Lynn Guest: Akeem Anderson, H Advisors AbernathyLinkedInRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

There is an anatomy of a disinformation campaign.  In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink.  But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct experiments to test different interventions and techniques on audiences – simulating exposure to disinformation in a controlled environment. Listen For:4:40 Understanding the Life Cycle of Disinformation9:36 The Role of Receptive Hosts (or DisInfluencers)11:15 Importance of Early Warning Systems15:06 Experimentation and Simulated Exposure Guest: Shayoni Lynn, Lynn GroupWebsite | LinkedInHow Hate Spreads: How Hate Spreads: A briefing note from The Misinformation Cell - LynnMpox and Conspiracy Theories:  Mpox and conspiracy theories - LynnRate this podcast with just one click Stories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren't they?Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn't true. In fact, there lies we hear, knowing they are lies, that make us trust those liars even more. So what's the truth about lying?Listen For4:02 Pro Social Lies and Trust11:06 Altruistic Lies and Moral Credit14:14 Cultural Differences in Lying18:08 Lying in Politics Guests Maurice Schweitzer, PhD and Emma Levine, PhD: Emma.Levine@chicagobooth.edu Schweitzer@wharton.upenn.edu Link to Emma and Maurice's study Prosocial Lies: When deception breeds trust Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the Show.Support the show