Podcasts about senior copywriter

Jak myśleć kreatywnie, kiedy czas goni nieubłaganie? Jak wygląda proces wymyślania kampanii reklamowych? I czy da się tak tworzyć na zawołanie? Na te i inne pytania dotyczące pracy copywritera odpowiadają Natalia Glesmann, Creative Group Lead oraz Karolina Kwiecień, Senior Copywriter w GPD.

This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their journey is crucial for developing effective campaigns. Naomi shares a lot of knowledge around creating practical personas that focus on pain points rather than demographics, and highlights the need for continuous testing and research. They also touch on the importance of clear differentiation in competitive markets and offer tips on aligning marketing, sales, and customer success teams around a unified message. If you have any questions or thoughts, you can reach out to Naomi through LinkedIn. Also, check out Similarweb's website to learn more about their work.

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or invest after clicking a link here, we may earn a commission. Engage to support our work.Devin: Enid, what is your superpower?Enid: I hope this doesn't sound sappy, but in a word, love.Devin: John, what's your superpower?John: Look at your circumstances; just observe them, don't judge them. Just have a self-awareness.In today's episode, I had the pleasure of speaking with Enid Futterman and John Isaacs, the co-founders of IMBY, a revolutionary platform for hyperlocal journalism. IMBY, which stands for "In My Back Yard," empowers communities to create their own digital newspapers, promoting citizen journalism and community engagement.Enid explained, “IMBY is a hyperlocal network of websites for citizen journalism. It allows any community to create its own digital newspaper.” This model not only fills the gap left by the decline of traditional local newspapers but also provides a space for community members to share news, opinions, and events directly relevant to their locality.John elaborated on the origins of IMBY, sharing how their initial success with a local community magazine in Hudson, New York, inspired them to create a scalable platform. “The demise of local journalism is not just an absence of information but also a threat to democracy. Local news plays an enormously important role and its diminishment is a serious issue for the preservation of democracy,” John emphasized. This sentiment underscores the critical role IMBY aims to play in sustaining informed and connected communities.One of the most compelling aspects of IMBY is its support for citizen activists. Enid highlighted, “One of the biggest uses is among citizen activists who are trying to advocate for a cause, often aligned with our mission to build community with the values of localism, sustainability, and justice.”Currently, IMBY is running a crowdfunding campaign on Honeycomb Credit to expand its reach. Enid noted, “Honeycomb's focus on crowdsourcing local capital aligns perfectly with our mission to crowdsource local news.”IMBY's innovative approach not only addresses the loss of local newspapers but also reinvigorates the essence of community journalism. Their platform represents a beacon of hope for communities striving to stay informed and engaged in an era of media consolidation and declining local news sources.Through platforms like IMBY, the power of the press is truly placed back in the hands of the people, fostering a more democratic and connected society.AI Episode Summary1. Devin introduces IMBY, a platform for hyperlocal journalism developed by Enid Futterman and John Isaacs.2. Enid describes IMBY as a network of websites for citizen journalism, allowing communities to create their own digital newspapers.3. John shares the history and motivation behind IMBY, stemming from their experience with a local quarterly magazine in Columbia County, New York.4. IMBY aims to address the decline of local newspapers by empowering citizens to become content creators, thereby preserving local journalism.5. Enid emphasizes that anyone can post various types of content on IMBY, including news stories, opinion pieces, and event announcements, fortifying community advocacy.6. John highlights that the decline in local journalism affects democracy, making platforms like IMBY crucial for maintaining local dialogues and informed communities.7. Devin speaks about the cultural shift towards conglomerates owning local papers and how IMBY counters this by providing a decentralized model for local journalism.8. Enid explains that IMBY is currently funded through local advertising and is exploring additional revenue streams such as subscriptions and merchandising.9. John and Enid discuss their successful crowdfunding campaign on Honeycomb Credit, which aligns with IMBY's focus on crowdsourcing local news.10. The show ends with Enid and John discussing their "superpowers" of love and self-awareness, emphasizing the importance of passion and self-reflection in achieving personal and professional fulfillment.How to Develop Love As a SuperpowerSummary: Enid's superpower is her profound love for what she does. This love drives her dedication to hyperlocal journalism and her mission to build community through IMBY. She believes that genuine passion and care for one's work are essential for overcoming challenges and achieving meaningful success.Developing Enid's Superpower:1. Find Your Passion: Identify work that you deeply care about and are passionate about.2. Stay Tenacious: Understand that love for what you do can help you persist through challenges.3. Align Values: Ensure that your work aligns with your values and beliefs, making it more fulfilling.4. Move Away from Unfulfilling Work: Have the courage to leave work that doesn't resonate with you, even if it's lucrative.By following Enid's example and advice, you can make love for your work a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!How to Develop Self-Awareness As a SuperpowerSummary: John's superpower is his strong sense of self-awareness. He leverages his diverse experiences and philosophical background to stay focused on meaningful work that benefits society. By maintaining a balanced perspective and reflecting on his actions, John contributes significantly to the success and impact of IMBY.Developing John's Superpower:1. Practice Self-Reflection: Regularly take time to reflect on your actions and decisions without judgment.2. Maintain Balance: Develop a balanced perspective by observing yourself from an outside view.3. Stay True to Yourself: Avoid being driven by external pressures; focus on what genuinely matters to you.4. Objective Observation: Engage in self-observation exercises in the morning and evening to maintain self-awareness throughout the day.By following John's example and advice, you can make self-awareness a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest Profile - Enid FuttermanEnid Futterman (she/her):Co-Founder/Editorial Director, Imby, Inc. About Imby, Inc.: Imby is the creator and publisher of imby.com, a hyperlocal network of 32 community websites in the Hudson Valley in New York and the Berkshires in Massachusetts. Website: imby.com X/Twitter Handle: @imbycentral Company Instagram Page: @imbycentralOther URL: inveset.honeycombcredit.com/campaigns/IMBYBiographical Information: I grew up in Brooklyn and had a long career in Manhattan in the advertising industry as Senior Copywriter and Vice-president of Grey Advertising, followed by freelance stints for several big New York agencies. I received every major award, including multiple Clios and a Silver Lion from Cannes. I'm the author of memorable taglines, including the by-now vernacular “Friends Don't Let Friends Drive Drunk.” My journalism career, which began as editor-in-chief of my college newspaper and a liberal arts/journalism degree from Douglass College of Rutgers University, came full circle to co-publishing and editing IMBY's print predecessor OURTOWN with John Isaacs. I have an MFA in Musical Theater Writing from NYU and am an internationally produced lyricist-librettist, as well as a published writer of fiction.Personal Facebook Profile: fb.com/enidfutterman/Linkedin: linkedin.com/in/enid-futterman-3a92922/Guest Profile - John IsaacsJohn Isaacs (he/him):Co-Founder/Creative Director, Imby, Inc.About Imby, Inc.: Imby is the creator and publisher of imby.com, a hyperlocal network of 32 community websites in the Hudson Valley in New York and the Berkshires in Massachusetts.Website: imby.com X/Twitter Handle: @imbycentral Company Instagram Page: @imbycentralOther URL: inveset.honeycombcredit.com/campaigns/IMBYBiographical Information: John grew up in Wales and had a long career in Manhattan as president of John Isaacs Design, specializing in corporate identity and publishing. (But Enid and John didn't meet until they both moved to Columbia County and started talking about collaborating on a local journalism project.) John conceived and served as managing editor of Lapis magazine, a groundbreaking and award-winning quarterly survey of social, cultural, and philosophical trends, and in 2004, co-founded, designed, and published OURTOWN with Enid. Since 2001, he has served as a director of WhiteBox, the alternative art space in Manhattan. He has been engaged in the development, design, and publication of numerous books on contemporary art and artists for galleries, museums, and publishers, including Abrams, Charta, Hatje Cantz, The MIT Press, and Steidl, and his own imprint. John Isaacs Design has also designed websites for a wide range of clients and provided pro-bono services to numerous local nonprofits. (Isaacs received a Graphis Gold award for his design of the pioneering local currency, BerkShares).Personal Facebook Profile: https://www.facebook.com/john.isaacs.9484Linkedin: https://www.linkedin.com/in/john-isaacs-55670a6/Instagram Handle: https://www.instagram.com/johnisaacsdesign/?hl=enUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowdChicago, June 12, 2024. This in-person event at Columbia College Chicago features some of Chicago's prominent citizens and community leaders, along with crowdfunding experts. Use the discount code “SuperCrowd” to save 30 percent!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on June 18, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, you must first become an Impact Member of the SuperCrowd.* SuperCrowdHour, June 19, 2024, at 1:00 Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At this month's webinar, Angela Barbash of Revalue will share insights about moving money from Wall Street to Main Street. Register here.* Recently, we created an AI GPT to help you learn more about The Super Crowd, Inc., a public benefit corporation, and our upcoming events. Click here to try it.SuperCrowd Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Crowdfunding Professional Association Webinar, May 29, 2:00 PM ET, with the SuperCrowd's Devin Thorpe talking about How to Make Money with Impact Crowdfunding.* The Reg A & Crowdfunding Conference, June 20, Westchester Country Club (Save 20% with the code Super20)* How Small Businesses Can Raise Capital from the Crowd, Thursday, July 11, 1 – 2 pm ET: Explore transforming your community connections into capital to start or grow a small business through regulated investment crowdfunding.  Learn more about how this type of crowdfunding works and the benefits and challenges of raising capital from the crowd. About our Presenter: Author and journalist Devin Thorpe has over 25 years in finance and a rich background as a former CFO and investment banking firm founder.  He's also a champion for social good, publishing his Superpowers for Good newsletter and show.* Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 5,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Một trong những lỗi phổ biến khi xây dựng ý tưởng truyền thông chính là cố phân tán ý tưởng để giải quyết càng nhiều vấn đề càng tốt. Nhưng có bao giờ bạn tự hỏi căn nguyên của “lỗi” này đến từ đâu và như thế nào mới là một ý tưởng tốt cho thương hiệu? Từng đảm nhiệm nhiều vị trí phải “ăn ngủ” với ý tưởng như Creative Manager tại Admicro và hiện đang là Creative Trainer tại No More Lies, Senior Copywriter tại Happiness Saigon, trong số lần này, anh Nguyên sẽ mang đến góc nhìn thực tế hơn về câu chuyện làm ý tưởng sao cho hiệu quả. Xem bài viết sửa bài chi tiết của anh Nguyên tại đây.

Online Reputation Management & The Power of Positive Patient Sentiment is one of our most downloaded episodes. In case you missed it, we are running it once more.You have no control over what patients say about your medical practice online, but the influence of ratings and reviews is simply too powerful to ignore. With the overwhelming majority of patients using online reviews to choose one practice over another, online reputation is not something you can afford to be passive about. Instilling healthcare consumer confidence is perhaps the most significant way online ratings and reviews impact medical care – patients want to know they will be in good hands and the comfort of knowing what to expect on their care journey. Patient feedback lets a practice know what they are doing well and where they need to improve with patient care.  In this episode of the Medical Advantage podcast, Bill Riley, Vice President of Marketing, and Rebekah Duke, Senior Copywriter (both of Medical Advantage) sit down to talk about how to harness the power of positive patient sentiment. This program unveils the true power of online ratings and reviews management and what you can do to proactively manage your online reputation. This is the latest episode in the Medical Advantage Podcast, where we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.  To learn more visit www.medicaladvantage.com. Thank you for listening to the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.Thank you for listening to the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.

Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn't seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally. Within a matter of months of starting the CCA course, Kelsey's portfolio site was up and running and she landed the job of her dreams. Not only has she already bagged herself a promotion to senior copywriter (in under a year!), she also gets to work on some pretty exciting (ahem, KIM K!!) brand collaborations. Listen in to Kelsey's story, which is a great testament to taking action, even when you have doubts. --------------- Mentioned on this Episode Kelsey's portfolio Related Links Building a Copywriting Side Hustle With a Full-Time Job – Claire's StoryBuild a Copywriting Business While Working 9 to 5Journalist Turned Copywriter – Dori's Story --------------- Get Free Copywriting Training here

Lee Povey is the Founder of Maximize Your Potential Coaching. As an executive coach, he works with ambitious brands to help them upgrade their emotional software. To see problems differently. Because in business, growing pains are not limited to financial or structural. They are also emotional and spiritual. That's where Lee comes in. Back when I worked as Senior Copywriter at MUDWTR, Lee worked with our employees every week, and the results were remarkable. As a previous elite cycling athlete and Olympic Development Program Coach for USA Cycling, and from coaching hundreds of World, National, and Olympic champions, Lee understands the importance of World-Class leadership. In this wide-ranging podcast, we talked about how to give feedback, common problems for fast-growing startups, and tyrannical Einsteins. Reach out to Lee.This episode is brought to you by Claude Agency, an out of the box way to inbox.If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. You can join my newsletter on Substack. It's glorious. Send voice memos and hate mail to thiermann@substack.com  Get full access to Writing by Kyle Thiermann at thiermann.substack.com/subscribe

Lee Povey is the Founder of Maximize Your Potential Coaching. As an executive coach, he works with ambitious brands to help them upgrade their emotional software. To see problems differently. Because in business, growing pains are not limited to financial or structural. They are also emotional and spiritual. That's where Lee comes in. Back when I worked as Senior Copywriter at MUDWTR, Lee worked with our employees every week, and the results were remarkable. As a previous elite cycling athlete and Olympic Development Program Coach for USA Cycling, and from coaching hundreds of World, National, and Olympic champions, Lee understands the importance of World-Class leadership. In this wide-ranging podcast, we talked about how to give feedback, common problems for fast-growing startups, and tyrannical Einsteins. Reach out to Lee.This episode is brought to you by Claude Agency, an out of the box way to inbox.If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. You can join my newsletter on Substack. It's glorious. Send voice memos and hate mail to thiermann@substack.com  Get full access to Writing by Kyle Thiermann at thiermann.substack.com/subscribe

Kyle Thiermann first made headlines as a teenager when he released a YouTube video detailing how Bank of America was one of the largest financiers of dirty energy worldwide. This video garnered international media attention, landed him on the stage at TEDx, and caused people to move significant sums of money out of B of A and into local banks around the country.Through his 20s, Thiermann worked at Discovery Digital Networks as a writer and on-camera host. His work has appeared in Men's Health Magazine, SURFER Magazine, and Outside Magazine.A few years ago, Kyle and I came up with an idea for making environmental activism fun (and funny), and thus was born The Motherfucker Awards, a red-carpet event where the worst polluters were recognized for their outstanding contributions to fucking Mother Nature.Thiermann also worked as Head of Editorial and Senior Copywriter at MUDWTR, a brand known for its irreverent marketing and distinct tone. While there, he launched Trends w/ Benefits, a storytelling platform that focused on psychedelics and mental health.As a Patagonia-sponsored surfer he continues to use his travel opportunities to cover environmental issues around the world, interviewing all sorts of folks on his podcast The Kyle Thiermann Show.Join his Substack newsletter here:Here's a link to the story Kyle tells about Derek Sivers riding his bike with just a little less effort, and a lot more enjoyment.This will give you some sense of my own haircut debacle:The vid, if you wanna see Kyle's haircut: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit chrisryan.substack.com/subscribe

His friends call him "Mundo." Mundo Sando if they're being proper.Edmund Sandoval is a Chicago-based Senior Copywriter for R/GA and a writer writer in his time outside of agency life. He brings us yet another completely unique story about a nonlinear entrance into advertising. He tells us how the pandemic shaped his creative life and what it feels like to submit a story. For anyone with art in their heart, Mundo's story will resonate completely. And for anyone with advertising on the brain, here's another wealth of perspective from a great guest on The Bad Pod. Enjoy!Episode Links: Mundo's BookThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

In Episode 5, Amber Bonney Bites Big with guest co-host Leah Morris - a change maker, Senior Copywriter and founding Editor of Mavens, an independent publication designed to champion gender equality in our communications industry.Inspired by Amber's own Mantra, "bite big and chew like hell", in this episode we unpack Leah's personal mantra, '"If it feels good do it!" and discuss how growing up in regional Victoria has shaped her attitudes and values in business today as well as the significant influence her late father had on how she sees the world.We get under the hood of Leah's 2020 "lock-down" side hustle that ignited the launch of Mavens and how her commitment to helping women become more visible in our industry and shaping a better future for the next generation of creatives.Raw, vulnerable and heart warming, Leah's story will inspire you to follow in her footsteps and contribute to creating your own kind of impact through education, advocacy and bravery!On behalf of Leah Bite Big has donated $500 to the chosen charity Ready Set an independent Melbourne community organisation empowering people experiencing hardship to enter into the workforce through clothing and job preparation coaching.If you would like to know more about our host Amber Bonney her business The Edison Agency or co-host Leah Morris you can connect and follow these boss women via the socials links below!Leah's LinkedInMavens LinkedInMavens InstagramLeah's book reco "Mad Women by Jane Maas"Leah's book reco 'Invisible to Invaluable: the Power of Midlife Women' by Jane Evans and Carol RusselThe Edison Agency's LinkedInThe Edison Agency's InstagramAmber's InstagramAmber's LinkedIn Ready Set InstagramReady Set LinkedIn

In order to remain competitive in the overloaded digital landscape businesses seek to modernize and scale. Veronica Chizh, Senior Copywriter and Digital Marketer discusses Symfa's specialization in custom software development and product development, specifically for insurtech, fintech, and healthcare industries. Veronica emphasizes three major channels through which Symfa acquires clients, each playing a vital role in their client acquisition strategy. The first channel is LinkedIn, where face-to-face communication takes precedence in building relationships and generating high-quality leads. Symfa has dedicated a specialized lead generation unit to engage in meaningful interactions on the platform, facilitating direct communication with potential clients. The second channel is their website, which serves as a conventional yet essential tool for attracting and engaging prospects. Aware of the intense competition for online attention, Symfa recognizes the need to create compelling content to captivate visitors and distinguish themselves from other companies. Lastly, Veronica highlights the significance of references as a lead generation channel. Satisfied clients who refer Symfa to their business associates and friends become invaluable ambassadors, endorsing the company's expertise and fostering trust among potential clients. These channels play distinct roles in collectively contributing to Symfa's success in expanding its client base and establishing itself as a trusted provider.

In today's episode, I am joined by the wonderful Anna Iveson. Now… unlike the other guests I've had on the podcast, Anna doesn't run her own business. Instead, her brilliance has taken her into the world of Grant Cardone Enterprises, where she works as his Senior Copywriter (and if you haven't already heard of him, let's just say he's got a pretty big online brand)!   No matter what's happening in the world, if you can create epic content online, you'll always be generating demand for your offers. Especially when that copy is going into cold traffic funnels.    That's why I'm SO excited to have Anna joining me today, as she's not only the bee's knees when it comes to copywriting in general… BUT she's specifically awesome at *cold traffic funnel* copywriting for coaches, consultants and course creators… aka YOU!   In fact, a couple of years ago Anna was helping me create some copy for my business, which I'm pretty confident we're still using today (that feels pretty darn cool, even if I do say so myself lol!).    So, if you're ready to learn what successful copywriting consists of for a 7-8+ Figure Business and to get the inside scoop on what working within the realms of Cardone Land is like, you're definitely going to want to hit that play button, my friend!   What you'll learn:    How Anna went from the corporate world of investment banking to falling down the Alice in Wonderland online world rabbit hole   Why Anna pivoted from the *launch model* copywriting to cold traffic copywriting and the rewards she's reaped from doing so   What a cold traffic funnel is and HOW to pick the type of funnel that best serves you and your business   The lowdown on what you should include in your funnel if you're selling a high ticket group coaching program (we're talking PLF Funnels, survey funnels, lead magnet funnels… the whole shebang!)   Why including a cold traffic funnel within your business is a *MUST* - especially if you're looking to maximise your output, whilst minimising your input and not completely burning yourself out   The breakdown of how Anna, a mother of three from Harrogate ended up ghostwriting for Grant Cardone and what working for this insanely successful man is really like   The key things that have shaped Anna into the EPIC copywriter that she is today (we're talking actionable steps that you can immediately start doing to level up your own copywriting skills)    Why tinkering with your Facebook Ads is the LAST thing you want to do if you're not getting the results you want from your cold traffic funnel, and what you should be adjusting instead   The best place to start when it comes to copywriting if you're currently feeling stuck or you just downright hate it - lol    Anna's view on the future of copy with AI in mind and how this could impact the copywriting world as we know it This episode is quite literally bursting at the seams with value bomb after value bomb. So, get comfy and let's dive in! -       Connect with Anna over on LinkedIn: https://uk.linkedin.com/in/anna-iveson -       Join the Freedom Accelerator® and dive into the High Ticket Evergreen Revolution: https://www.roseradford.com/accelerator  -        Sign 1-3+ clients a week on evergreen with my FREE training course: https://www.roseradford.com/stepup-podcast -        Visit my website: https://www.roseradford.com/ -        Follow me on TikTok: https://www.tiktok.com/@rose_radford -        Find me on Facebook: https://www.facebook.com/rosekirbycoach1 -        Find me on Instagram: https://www.instagram.com/iamroseradford/ -        Let's connect on LinkedIn: https://www.linkedin.com/in/rose-radford

In this episode of the Product Marketing Insider podcast, Ana Serrano, Global Product Marketing Lead at Salesforce, joins host Lawrence Chapman, Senior Copywriter at Product Marketing Alliance.In 2022, Ana was included in our list of Top 100 Product Marketing Influencers and has more than 15 years of experience, during which time, she has gained expertise in B2B productivity, collaboration, and CRM solutions across regions and industries.Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead with authority.

In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.

This week on Finding Your Bliss, Life Coach and Bliss Expert Judy Librach is joined by the author of the bestselling

We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what's in store for social in 2023. This is definitely one to bookmark!  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Want to know the biggest social trends for 2023? Of course you do!  On this episode, we are joined by Hootsuite's Senior Copywriter, Kosta Prodanovic, who joins the show to discuss Hootsuite's 2023 Social Media Trends report.  Kosta dives into what's working on social this year and highlights some of the biggest findings, such as how smaller companies can poach creators, how the younger generation have changed how they search and the importance of customer service on social.  Head to the links below to find the report in full and make sure you save this one to refer back to!  In This Episode:  0:00 – Introduction  3:35 – Introducing Kosta Prodanovic  6:37 – Takeaways from Hootsuite's Social Trends Report 2023  14:06 – Did any trends surprise Kosta?  16:24 – Impetus for using social as search  20:00 – Social commerce and trust  25:24 – Customer service on social  30:44 – Kosta's tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Hootsuite Social Trends Report 2023  Find out more about Hootsuite  Follow Kosta on Twitter  Follow Kosta on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Joshua Womack is the author of 'I'm not a copywriter, but ...: Lessons Learned from a Late Bloomer.' He is a Senior Copywriter who lives in Downtown Cleveland with his wife Lauren, and his dog, Dori.Stand-up comedy. Speechwriting. Pro wrestling? Somehow, these oddball life choices led Josh Womack to copywriting. In his debut book, he talks about these experiences and more. If you're a junior or mid-level copywriter out there still trying to find your way, congrats! So is the author of this book. Have fun and keep slingin'.https://www.joshwomack.net/

“Non c'è mai stato un momento migliore per avere una carriera di successo nel copywriting.”Questa affermazione è vera, ma contiene un paradosso.Internet - grazie alle basse barriere all'ingresso - ha consentito l'entrata in scena di una nuova generazione di marketer, scrittori pubblicitari e aspiranti tali.Agli albori del 2023 sembra però che la nuova faccia di internet - l'intelligenza artificiale (nella forma di ChatGPT-3 ma non solo) sarà in grado di toglierli di mezzo quasi tutti.Eppure l'IA è poco capace di architettare materiali persuasivi, che si adattano alla psicologia di altri lettori umani.O perlomeno, è uno strumento inutile se non è messo in mano a dei copywriter navigati. E i copywriter più esperti non sono quei ragazzini che si improvvisano dopo aver comprato una formazione farraginosa - talvolta ingannevole - la cui popolarità è (purtroppo) in continua crescita.E, vale la pena rimarcarlo, non ci può aspettare granché da chi non ha il feedback di Senior Copywriter, e non ha fatto anni di pratica sul campo.Soprattutto, non basta leggere Cialdini e Hopkins per dirsi copywriter e avere capacità di portare risultati ai clienti nel 2023. Anche per questo è arrivato il momento di introdurti a Mark Ford, vero maestro di business e copywriting di cui in Italia nessuno ha mai parlato. Ford è un vero imprenditore seriale.Ha infatti creato da zero o è stato socio di oltre 10 aziende cresciute da 0 a oltre 50 milioni di fatturato annuo in breve tempo.Tra le creature di Mark c'è anche AWAI, la prima scuola online per scrittori freelance.Con lo pseudonimo di Michael Masterson ha pubblicato diversi libri. Fra questi spicca The Architecture of Persuasion. Capolavoro che in sole 121 pagine indica la via maestra per scrivere lettere di vendita persuasive. Ecco perché “Il Baffo” Andrea Lisi ha creato una nuova serie speciale incentrata sull'opera di Ford per gli studenti del Club.E oggi ha deciso di offrire agli ascoltatori del Podcast un estratto della prima puntata.L'episodio contiene alcuni insegnamenti e consigli avanzati che ti aiuteranno a comporre messaggi commerciali d'impatto.Bando alle ciance dunque, buon ascolto!*** Se vuoi conoscere a fondo gli insegnamenti di Mark Ford e di altri mostri sacri del copywriting - come Ogilvy, Schwartz, Halbert e Collier - iscriviti al Copy Persuasivo® Club.Unendoti alla membership più avanzata sul copywriting in Italia, hai accesso esclusivo alle Serie speciali a dedicate a loro.Ma, il Club è molto altro.Al suo interno trovi oltre 200 ore di formazione su marketing SfornaClienti e scrittura persuasiva, aggiornate puntualmente ogni mese. Inoltre - e scusa se è poco - hai accesso diretto alla consulenza del Baffo.Per gennaio siamo al completo. La buona notizia è che hai ancora una possibilità di entrare a febbraio - se richiedi ADESSO il tuo colloquio selettivo.Clicca qui per saperne di più: https://club.copypersuasivo.com/ Ecco una piccola anteprima della puntata di oggi:[3:51] Chi è Mark Ford AKA Michael Masterson. I suoi successi professionali e il contributo impagabile che ha dato al marketing diretto.[7:36] Il libro che contiene la formula con cui Ford ha portato oltre 10 aziende da zero a 100 milioni in meno di 7 anni.[14:42] Le fondamenta delle tue argomentazioni persuasive. Ecco cosa abbiamo imparato in 2300 anni di civiltà.[22:17] Studi una quantità pazzesca di videocorsi su marketing e copywriting, ma continui a fallire nel business? Ecco il motivo.[29:26] I 2 livelli su cui si realizza ogni vendita efficace. Perché dovresti affrontare il processo con una mentalità "agnostica". [32:48] I 5 elementi che formano una lettera di vendita.►► Hai comprato libri e corsi di marketing, ma non sei ancora riuscito a impostare un sistema efficace di acquisizione clienti per la tua attività? Ecco come creare e mettere in moto la tua Macchina SfornaClienti in soli 3 mesi:https://www.copypersuasivo.com/psi ►► Hai un'azienda e vuoi smettere di stressarti in azienda 16 ore al giorno, studiare di notte libri e corsi dei “guru” e sprecare tempo con falsi clienti a caccia di sconti? Scarica la nostra Guida Salvavita per Imprenditori Imbruttiti (gratis) su:https://marketingpersuasivo.com/►►Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

She's an Adweek Creative 100 and works at Droga5. There's your credibility to listen to Sara Muchnick teach you how to break into advertising. However, you will have to take my word when I say that she is incredibly passionate and caring; her advice will also help anyone reading this thrive in advertising for the long term. Check out our IG to see her recommended resources @breakingandenteringpod --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

We're all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we're told that we must stay in our lane and do the thing that's most closely related to our business.But, we don't have to do that.In fact, if you're at all interested in showing up authentically online and in your business, it's vital you bring your whole self to whatever you do.In this episode of the Talk Copy to Me podcast, copywriter Josh Womack and I talk about pursuing creative endeavors outside of our copywriting jobs, his new book, and how other business owners can go about being creative and putting more of themselves into their work.Learn more about your guest expert, Josh Womack:Josh Womack is a Senior Copywriter at Progressive Insurance and author of the new book, “I'm not a copywriter, but … Lessons Learned from a Late Bloomer.” Josh lives in Cleveland, Ohio, with his wife Lauren, and his dog, Dori.Check out his website or reach out to him on LinkedIn, Twitter, or Instagram.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.Stay in touch with Erin Ollila, SEO website copywriter:Book a Copy Coaching Power Hour if you need help kickstarting a marketing projectReach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically onlineAs always, listen to the episode and read the full show notes here: https://erinollila.com/podcast Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

We're all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we're told that we must stay in our lane and do the thing that's most closely related to our business.But, we don't have to do that.In fact, if you're at all interested in showing up authentically online and in your business, it's vital you bring your whole self to whatever you do.In this episode of the Talk Copy to Me podcast, copywriter Josh Womack and I talk about pursuing creative endeavors outside of our copywriting jobs, his new book, and how other business owners can go about being creative and putting more of themselves into their work.Learn more about your guest expert, Josh Womack:Josh Womack is a Senior Copywriter at Progressive Insurance and author of the new book, “I'm not a copywriter, but … Lessons Learned from a Late Bloomer.” Josh lives in Cleveland, Ohio, with his wife Lauren, and his dog, Dori.Check out his website or reach out to him on LinkedIn, Twitter, or Instagram.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.Stay in touch with Erin Ollila, SEO website copywriter:Book a Copy Coaching Power Hour if you need help kickstarting a marketing projectReach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically onlineAs always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

The sports podcast. The genre is all encompassing with topics ranging from football, baseball, and soccer to the more niche areas of bocce ball, darts, and eSports. Hosts come from all backgrounds including players, coaches, fans, and comedians. The sports genre also has some of the oldest podcasts in the business, dating back to 2004 when the word "podcast" was first coined.In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign. For more information on Ad Results Media, visit us at adresultsmedia.com.For a full transcript of this episode, visit our blog.To stay up to date on ARM happenings, be sure to follow us on LinkedIn, Instagram, and Twitter. See acast.com/privacy for privacy and opt-out information.

Charlotte is a copy and content person raised in New York City by Condé Nast. She specializes in beauty and fashion, clear, crisp messaging and lots of energy. Let's do something different together. In this episode, Charlotte talks with Katie Levine about how her experiences with beauty growing up led her into the industry, and her transitions between freelancing and working for one steady employer.

Sometimes when people write copy they forget they're not just writing for SEO.  They need to keep in mind they are writing to attract the attention of real people who have  specific reasons for reading the information  According to our guest, Rai Hyde Cornell, Google's not the one clicking the buy now or book a call button. They are not the ones making the decision. So, why are you going to prioritize Google and Google's spiders and search bots over the actual humans who have the real power to buy.  Those are the people that you want to be speaking to.   About Rai Rai Hyde Cornell is the CEO & Senior Copywriter at Cornell Content Marketing and Business Mentor & Coach at Chiron Consulting. Over her 15+ years in online marketing and writing, Rai has worked in hundreds of businesses, helping them grow and achieve their goals. Though she no longer works in the mental health field, her deep understanding of human behavior, emotion, and decision-making is honored in everything she teaches and creates for her clients. As a mentor and coach at Chiron Consulting, she works with freelancers and self-employed entrepreneurs to help them dramatically increase their incomes and their quality of life as independent income generators. At Cornell Content Marketing, Rai teaches entrepreneurs and business owners how to use content to build powerful, lasting relationships with customers. Now, she's sharing all of her most powerful business AND manifestation tricks and techniques with other freelancers.

Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter. Listen to today's episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters.  --------------- Get Free Copywriting Training here 

Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that's included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how specificity is critical in helping brands tell standout stories. We discussed all of this and more this week on the On Brand Podcast. About Greg Monaco As a Brand and Story Coach, Greg Monaco strategizes with authors, entrepreneurs, executives, and artists to refine their voice, build their presence, and attract dream opportunities. Greg's online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, and IBM to name a few. Beyond branding, Greg has enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and their three children Aidan, Cameron, and Kylie.   On Brand Is Sponsored by Superside Superside is your one-stop shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights From professional soccer to professional brand builder? “I started out pretty aimless after college,” Greg notes. While his varied career included a stint as a professional soccer player, he was always drawn to the creative arts—which led him to brand building. And in the agency world, creative work starts with a brief. The difference between a good brief and a bad brief. I liken briefs to the baton in a relay. At Ogilvy, Greg learned the difference between a good brief and a poor brief. I asked him to share and he answered with one word: “Specificity.” How to avoid generic brand storytelling. “You know you have a problem when you read the brief and it has a primary audience, a secondary audience, and a tertiary audience. When you try to do all of that your storytelling gets more generic.” You can't be everything to everyone all the time. That's why Greg prefers going beyond the idea of a target audience and straight to the bullseye. What brand has made Greg smile recently? As the parent of two kids heading to college, Greg shared how he was fascinated by the branding in higher ed. Specifically, how his kids connected with the brands that the various colleges and universities projected. To learn more, go to letsgomonaco.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Bianca Molina e Day Natale recebem nos estúdios da CONMEBOL Libertadores os irmãos Maria e Lucca Bopp. Maria ficou conhecida internacionalmente após interpretar a personagem de Bruna Surfistinha na série “Me Chama de Bruna”, na Fox Premium. Ela também chamou atenção como “A Blogueirinha do fim do mundo”, que ganhou um quadro no GNT. Lucca é publicitário, escritor, cronista esportivo e Senior Copywriter no HBO Max Latam. Ambos torcem para o São Paulo.

Writing emails for recruitment can be a daunting task, especially when it's an “other duty as assigned”. Brent Hill, Senior Copywriter, gives his top tips for tone and structure for emails and subject lines that will get noticed in the inbox. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Are you protecting your intellectual property? In this segment, Josh Womack shares relevant tips on what you need to know about copywriting and creative writing. Stay ahead of the curve and protect yourself and work before it's too late. See video here - https://youtu.be/Nlw8-6q90CA WHO IS JOSH? Josh Womack is Senior Copywriter in Northeast Ohio. His background, ranging from stand-up comedy to speechwriting to yes, a very brief stint in professional wrestling, has led him to this moment. His new book, "I'm Not a Copywriter, But ... Lessons Learned From a Late Bloomer" draws on his experiences in each facet and how today, he's a better Copywriter for it. JOSH'S CALL TO ACTION Check out the book "I'm Not a Copywriter, But ... Lessons Learned From a Late Bloomer" available soon on Amazon. Visit www.joshwomack.net https://www.freshwatercleveland.com/street-level/JoshWomack052317.aspx https://ideamensch.com/josh-womack/ GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

The day is finally here! In this episode of On the Mic, Senior Copywriter, Evan Brown, unveils the final musical selections for OTM. Will Nathan and Lindsay be impressed with his final pieces? Tune in to hear the future of On the Mic in this Music in Podcasting finale. 

StoryBrand Copywriting is growing in popularity. It provides a simple way to write a website that sells. Without having to be a marketing expert. In this episode, StoryBrand Guide, Ryan Alexander Toth, talks with ClearBrand's Senior Copywriter, Kathryn Toth, about how to write a website.They discuss the StoryBrand Framework along with valuable tips and tools that any writer can use to write faster and with confidence.Ready to beat writer's block and StoryBrand your website? You'll love this conversation.

This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk.A PMA Ambassador and Top 100 Product Marketing Influencer in 2021, Jana's currently establishing a new marketing function at Spendesk focused on product-led growth.She has global experience in marketing and strategy roles refining her skills in Paris, London, the USA, and Brussels and has taken products from early concepts to full market launches and adoption, led strategic initiatives, and oversee product marketing for key solution lines.In this episode, the pair explore the topic of analyst relations, honing in on why it's important in product marketing, tips for implementing new analyst relations strategies and improving existing practices, plus much more.

Today we have a "mini-global summit" on personal branding. Our featured guests are Rachel Tapscott and Greg Monaco. Rachel Tapscott runs a video production and training business called That Camera Girl. “I help people shake off their nerves and overcome a fear of the camera so they can get their message out into the world to the person who needs to hear it. I also host my own podcast called Mindset Mastery, interviewing people who live their life by design and the practices they incorporate into their daily lives. I'd love to offer myself as a guest to talk about building confidence to put yourself and your brand out there on video. I noticed the same patterns and limiting beliefs pop up with dozens of different clients, and I was able to formulate a process for helping people feel more confident and look natural on camera. I believe that anyone can be great on camera, you just need the self-belief to start. Rachel says you're not "too old", "too inexperienced", "too introverted", or "too-anything else." You're exactly where you need to be to start growing your business with video. Rachel talks about: how using video in your business strategy can help you attract the right customers and clients how to identify the limiting beliefs you may have about talking on camera how to kick fear in the butt and create videos you're proud to share Rachel's background “I studied a degree in film, TV, and radio, and like most people who go through film school, I wanted to work on massive blockbuster productions and become a Director of Photography. My first job was as a regional news camera operator and editor before moving into corporate video production. Originally these roles were a stepping stone to build up my camera skills to get closer to that movie-making dream. But my focus completely changed when I saw how video could change people's lives. With video, I'm able to help clients take their years of experience and package it into a product that can reach people all over the world. This is even more important where lockdowns, restrictions, and uncertainty mean that online teaching is the only option for many businesses.” YouTube - https://www.youtube.com/channel/UCFi0izf8O9PXQARNJfTX5_Q website: http://thatcameragirl.com/ IG: https://www.instagram.com/that_cameragirl/ We also are joined by Greg Monaco, Brand and Story Coach. Greg says, “I help people tell magnetic stories so they attract the work they love. I work with authors, entrepreneurs, executives, and artists to refine their voices, build their presence, and attract dream opportunities. My online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we have more love to give.” Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few. You can see Greg's ideas featured on Entrepreneur.com, Advertising Age, and Human Resources Executive. He also hosts branding and storytelling courses and workshops. “Beyond branding, I have also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. I live in Connecticut with my wife, Jill, and our three children Aidan, Cameron, and Kylie.” Website: https://www.letsgomonaco.com/ (https://www.letsgomonaco.com/) LinkedIn: https://www.linkedin.com/in/gregpmonaco/ (https://www.linkedin.com/in/gregpmonaco/)

You have no control over what patients say about your medical practice online, but the influence of ratings and reviews is simply too powerful to ignore. With the overwhelming majority of patients using online reviews to choose one practice over another, online reputation is not something you can afford to be passive about. Instilling healthcare consumer confidence is perhaps the most significant way online ratings and reviews impact medical care – patients want to know they will be in good hands and the comfort of knowing what to expect on their care journey. Patient feedback lets a practice know what they are doing well and where they need to improve with patient care.  In this episode of the Medical Advantage podcast, Bill Riley, Vice President of Marketing, and Rebekah Duke, Senior Copywriter (both of Medical Advantage) sit down to talk about how to harness the power of positive patient sentiment. This program unveils the true power of online ratings and reviews management and what you can do to proactively manage your online reputation. Bill Ro This is the latest episode in the Medical Advantage Podcast, where we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.  To learn more visit www.medicaladvantage.com. 

Boomer Cruz (Cal Poly 2006-09, Academy of Art '14), Senior Manager, Senior Copywriter at Salesforce, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about his life and career to date.

Hello everyone, and welcome to the Follow the Brand Podcast.  I am your host, Grant McGaugh, and I would like to share a question from one of our listeners.  Why personalize your brand for career development? I will let my guest Greg Monaco answer that question. In this episode, He asks whether you relate to your job from a perspective of personal mission with a clear goal to solve a problem for others.You get excited by your ideas by telling your story as an individual.  A personal brand lives with you forever and is powered by the source of your idea, the truth of who you are. Get in touch with your power source, lead with your truth and captivate others with your story when you are fueled by your passion and the dramatic episodes in your own life.Greg Monaco is a Brand & Story Coach who sees himself as a lone wolf, an independent thinker, a unique creator.  He has run his own business for the past 20 years as an entrepreneur, brand strategist, and writer and helps big thinkers go bigger. As a Brand and Story Coach, he helps people tell magnetic stories so they attract the work they love. He works with authors, entrepreneurs, executives, and artists to refine their voices, build their presence, and attract dream opportunities.Through his online network, Fearless Brands, he is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we have more love to give.Previously, he was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy, helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM, to name a few. You can see his ideas on Entrepreneur.com, Advertising Age, and Human Resources Executive.  He also hosts branding and storytelling courses and workshops. Beyond branding, He has also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and his three children, Aidan, Cameron, and Kylie.Let's Welcome Greg Monaco to the Follow The Brand Podcast, where we are building a 5 STAR Brand that you Can Follow!

On Episode 136 of Bouncing Back, I interviewed Bryce Isaacson who was most recently a Senior Copywriter freelancing at TBWA. This is also my 94th episode in partnership with The Avail List.Bryce was born in Denver but raised in Buenos Aires which he credits for giving him a unique perspective on the world. Upon returning to the states he “ignored the career advice of his parents” and studied advertising at BYU & VCU Brandcenter. Bryce has built a career through freelancing but is ready for a full-time role with a partner and team. He's hard-working, brings naive innocence to briefs, and is always teaching himself how to get better. Outside of work, Bryce is a huge cartoon fan. In his spare time, he also reviews and critiques theatre. Reach out if you're looking for someone hungry to succeed. He's looking at you adam&eveDDBcargocollective.com/brycevimeo.com/654267460#BouncingBack #Covid19 #JobSearch #Advertising

Dean Edelson, a senior copywriter at ClickFunnels, chats about his own super successful product he just launched. Needless to say we have a lot to learn from Dean, and he gets into all the important stuff in this episode. 

Ian Wishingrad is the co-founder of Three Wishes Foods, the award-winning creative director/founder of BIGEYEDWISH, and the Host of ADWEEK's "I'm with the Brand." Three Wishes is now in EVERY whole foods nationwide. Three Wishes has been featured on fortune & entrepreneur.com Since his teenage years, Ian has had a penchant for building brands, businesses and big ideas. After years of working on clients like AT&T, Diageo, Nestle at his own agency, BIGEYEDWISH, Ian sought to build a brand of his own.He and his business partner/wife Margaret created Three Wishes Cereal after looking for a good option for their 6-month old son and not finding any. Their divergent skillsets and passions have been one of the keys to their success in business to date.Prior to forming Three Wishes and BIGEYEDWISH, Ian served as the Director of Creative Development at United Entertainment Group working on leading brands including P&G Beauty, Frito-Lay and General Mills. Before leading the creative department at UEG, Wishingrad served as the Sr. Manager of Creative Development at Vimeo. There he helped craft the Vimeo brand, established partnerships with Hollywood studios, and collaborated with the ad sales team to create custom campaigns for their advertisers. Before Vimeo, Wishingrad served as the youngest Senior Copywriter at TracyLocke. While there, he created the award-winning Wisk-it Facebook app, SoBe Skinsuit campaign, and “The Land of &” for Buffets Inc.Ian has won many accolades throughout his career including a Best in Show and Gold & Viral Promotion for the Wisk-it Facebook app. He graduated Magna Cum Laude from the S.I. Newhouse School of Public Communications at Syracuse University and holds a Bachelors of Science in Television, Radio and Film. Wishingrad is a board member of the esteemed Newhouse Network.Listen To The More We Know ⇨ https://www.buzzsprout.com/1134704​Subscribe ⇨https://www.youtube.com/channel/UCxvfd5ddf72Btbck8SdeyBwFollow my Instagram ⇨ https://www.instagram.com/sameer.sawaqed/?hl=enFollow my Twitter ⇨ https://twitter.com/commitwithmeer

On Episode 120 of Bouncing Back, I interviewed Zachary Lim who was most recently a Senior Copywriter at FCB Chicago. This is also my 78th episode in partnership with The Avail List.As a Philippine native, with dual citizenship, Zachary prides himself on bringing US agencies a unique perspective thanks to his international understanding of the world. He's a team player, loves coming up with insightful and culturally relevant ideas, and wants to work with nice people who are passionate about creating great work. Zachary also understands that ads are supposed to make you feel some type of way, which is why he wants to create significant work, over popular work. He's excited by what hasn't been done and has already gotten international recognition through young creative competitions, like winning gold in the young creative digital brief at Cannes. Reach out to Zachary if you're looking for a writer who can immediately make an impact on your agency. zachlim.squarespace.comvimeo.com/580316116#BouncingBack #Covid19 #JobSearch #Advertising

On episode 113 of Bouncing Back, I interviewed Dainon Moody who was most recently a Senior Creative Copywriter/Managing Editor at CCH Marketing. This is also my 71st episode in partnership with The Avail List. Dainon is a true copywriter. Meaning he loves the craft, knows the power of words, and has even written a few books. He's eager to create work that he's proud of, doesn't need hand-holding, and can figure out things on his own with little info. He has a wide range of experience from his years as a journalist and is more than ready to jump in the driver's seat and begin giving back to your agency. Reach out to learn more. behance.net/dainonmoodyvimeo.com/554388026#BouncingBack #Covid19 #JobSearch #Advertising

Elizabeth Shew is a freelance musical theatre performer, professional concert dancer, and current Senior Copywriter and Brand Manager at The Forem. Her greatest passion is storytelling, and she used quarantine to study screenwriting and try her hand at writing a few TV pilots. Life in the arts can feel like a big question mark at the best of times, and she has learned that "success" is often defined by the person, not by the gig; she is excited to discuss and unpack that in this podcast. We came away from this talk with so much inspiration and we hope you do to. To connect with Liz you can follow her on Instagram: @e.r.shew , Twitter: @pointeshew and LinkedIn Host: Broghanne Jessamine Produced by Elemental Women Productions LLC Elemental Women Productions is a women focused production company based in NYC. We produce film, theatre, podcasts and more all with the mission to empower and amplify women's voices through the arts. To find out more about what we do visit our website at https://www.elementalwomenproductions.com and support our work by joining our Patreon community ( https://www.patreon.com/elementalwomenproductions )

Ike Peters is not only our 11th guest on the bad podcast, he's one of Brian's favorite musicians. He's a Senior Copywriter at CJRW in Little Rock and is father to two boys and a brand new baby girl. He brings 10 years of experience and no small amount of charm to episode 11 of the podcast. Find him at @IkeYouGuys on TwitterJoin the Lowercases slack group for small agency copywriters: https://join.slack.com/t/lowercases/shared_invite/zt-o3n7324g-Mrn2j3TKKNbOh3xMBc8zywThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

On this very special episode,  I am joined by Joe Schott, the Senior Copywriter at Jones Knowles Ritchie. He comes bearing over 10 years of experience in the Marketing + Advertising field. Schott was a lead copywriter for the recent 2021 Burger King rebrand. In today's show, Schott shares his experience working on the Burger King brand evolution and his unique journey into the copywriting world. LEARN MORE ABOUT JOE, JKR AND THE BK REBRAND HERE: https://www.instagram.com/jkrglobal/https://jkrglobal.com/case-studies/burger-king/ https://www.linkedin.com/in/joseph-schott-76838743/

Episodio #16 The Room - Alessandro Greco, Husband & Father | Head of Marketing & Growth | TEDx Speaker | Brand Positioning Expert | Senior Copywriter | Lecturer

For our first episode of Game Day Routine, I'm diving into the story of one of my closest (and smartest) friends: Libby Aurigemma, who is currently the Senior Creative / Copywriter at Peloton. Before her work at VaynerMedia and her role now as the voice behind one of the greatest brands in the world (Peloton), Libby was first just a 17-year-old high school double athlete. What skills and routines did she pick up during that time, as well as when she was a collegiate lacrosse player at Elon University? Focus. Mental toughness. Trust. This episode is so inspiring and got me hyped up, so I hope it does for you, as well. To hear even more from Libby, especially about balancing life with diabetes with work and family, head to her Instagram: https://www.instagram.com/libbywithdiabetes/ And for more on what Recreation Dallas (the advertising agency that I manage) is doing to build content and stories for brands and people, head to our website: www.recreationdallas.com Of course, you can always find me on Instagram: https://www.instagram.com/robhowe21/

On this week's episode, Alex and Heather take a look at a conference they had last year called Super Forum Virtual. Because not everyone was able to join, they chose one of their favorite and highly informative sessions to play today! You'll hear experts Rebekah Weidner and Josh Slyman talk about using the power of data to personalize communications! Rebekah is a Senior Copywriter and Content Strategist for Illinois Association of School Business Officials, and Josh is a Senior Consultant with Higher Logic.

On Episode 86 of Bouncing Back, I interviewed Eugene Gao who was most recently a senior copywriter at Grey. This was also my 47th episode in partnership with The Avail List.Eugene graduated from Miami Ad School and calls himself an “anthropologist by training, and a copywriter by trade.” He understands that life is too short to be an asshole, really wants to surround himself with people who will make him better, and appreciates writing as a craft.Eugene likes making people laugh, knows that hard work and effort make the work better, and values empathy and compassion. His pipe dream is to become a filmmaker/director where he can create stories about his heritage and for POC. He's also a writer who loves photography.You'll really regret not reaching out to Eugene before someone else snags him for their agency. eugenegao.comvimeo.com/513952909#BouncingBack #Covid19 #JobSearch #Advertising

For the second half of our Premiere Season, we are starting with an extensive conversation about creative writing with Senior Copywriter from Fuse Creative and MohawkAd Alumni (Class of 2012) Darren Marranca.

Brooke Strozdas is a copywriter and strategist  whose side hustle is telling an industry defined by overwork to take its unhealthy status quo and shove it. After circumventing portfolio school with an internship at Grey Group in 2018, she worked her way into a mid-level position while scooping up a coveted Super Bowl spot for one of the biggest advertisers in the world, P&G. Today, just two years after landing that internship at Grey, she works as a Senior Copywriter and Strategist for Cameo. (Re-read that if you need to.)She was kind enough to hop in a zoom room with (back in July of 2020) to talk about her journey thus far. You can find her portfolio at justaloadofbs.comThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

Marianne Mychaskiw, Freelance Beauty Editor and Copywriter, Senior Copywriter, Scentbird, talks all things beauty and provides insight for new beauty brand founders about the editorial world. --- Send in a voice message: https://anchor.fm/skincareanarchy/message

On episode 56 of Bouncing Back, I interviewed Marcos Capriles who was most recently a freelance Senior Copywriter at TheLab & McGarryBowen. This was also my 30th episode in partnership with The Avail List.As you'll quickly be able to tell from our interview, Marcos is extremely passionate about the advertising industry and eager to get back to work. He's a conceptual thinker, a great observer, and prides himself on having a unique perspective due to his worldly travels.Marcos is looking for a full-time role where he can be a part of a team that wants to make an impact with their work. He speaks fluent Spanish so is able to write for both Latina and American markets, loves photography, cooking, skateboarding, and surfing. In his spare time since COVID he has also been directing voice-over talent along with teaching himself how to code.If you're looking for someone who can jump right into your agency, Marcos is your guy. Check out his portfolio and reach out. https://lnkd.in/gMNuCjpvimeo.com/469545623#covid19 #jobsearch #advertising #BouncingBack

What are the basics of creative strategy? Whether you're a seasoned professional or just starting out in the advertising world, understanding the fundamentals is paramount to success.In episode one of our latest series focusing on the anatomy of an ad, Senior Copywriter, Nathan Spell, will guide us through creative strategy and defining "brands".

In this week Episode our guest is Kelly Finnamore, alumni from the Ad Program (Class of 2011) and Senior Copywriter at Isobar Toronto. Insights on Art & Copy, case studies and tips for Ad Students included.

Welcome to another duo episode. I interview Laura Canzano, ACD @ GSD&M in Austin, and Bre Fern, Senior Copywriter at Argonaut. Both great friends created a visually stunning brand called 'BreakingAD,' which aims to help give practical advice to beginners in the industry.. just like us! They're a delightful, two-woman wrecking crew with a knack for career construction. Their plan is simple: help you help yourself. Come check out how on this week's new episode. Laura's LinkedIn: https://www.linkedin.com/in/lauracanzano/ Bre's LinkedIn: https://www.linkedin.com/in/brefern/ --- Send in a voice message: https://anchor.fm/breakenter/message

Today’s guest grew up in Indianapolis, Indiana. She received her Master’s degree in Creative Writing from Butler University, and under intense pressure, she will confess to having a lifetime love of fairy tales. She also loves to travel… and can lay claim to having set foot on all 7 continents… which sounds like a secondary adventure that we’ll just have to explore. Currently, she works as the Senior Copywriter at John Wiley & Sons, Publishing Company. Prior to her current role, she also served in the company’s Editorial and Publicity positions. In 2019 she published a Young Adult adventure, featuring an arrogant warrior princess, who has to wrestle with some very difficult decisions and the fallout from choices made. In 2020, she published Book #1 in a series built from the legendary tales of King Midas and the previously untold tales of his young daughter. Today, we’re going to step into the pages of that series and listen to the heartbeat, with it the talented authored who gave it life. Please welcome our tour guide for today’s adventure, Annie Sullivan…

Today’s guest grew up in Indianapolis, Indiana. She received her Master’s degree in Creative Writing from Butler University, and under intense pressure, she will confess to having a lifetime love of fairy tales.She also loves to travel… and can lay claim to having set foot on all 7 continents… which sounds like a secondary adventure that we’ll just have to explore.Currently, she works as the Senior Copywriter at John Wiley & Sons, Publishing Company. Prior to her current role, she also served in the company’s Editorial and Publicity positions.In 2019 she published a Young Adult adventure, featuring an arrogant warrior princess, who has to wrestle with some very difficult decisions and the fallout from choices made.In 2020, she published Book #1 in a series built from the legendary tales of King Midas and the previously untold tales of his young daughter. Today, we’re going to step into the pages of that series and listen to the heartbeat, with it the talented authored who gave it life.Please welcome our tour guide for today’s adventure, Annie Sullivan…

Today’s guest grew up in Indianapolis, Indiana. She received her Master’s degree in Creative Writing from Butler University, and under intense pressure, she will confess to having a lifetime love of fairy tales.She also loves to travel… and can lay claim to having set foot on all 7 continents… which sounds like a secondary adventure that we’ll just have to explore.Currently, she works as the Senior Copywriter at John Wiley & Sons, Publishing Company. Prior to her current role, she also served in the company’s Editorial and Publicity positions.In 2019 she published a Young Adult adventure, featuring an arrogant warrior princess, who has to wrestle with some very difficult decisions and the fallout from choices made.In 2020, she published Book #1 in a series built from the legendary tales of King Midas and the previously untold tales of his young daughter. Today, we’re going to step into the pages of that series and listen to the heartbeat, with it the talented authored who gave it life.Please welcome our tour guide for today’s adventure, Annie Sullivan…

In this episode, we dive deep into the world of copywriting.  What can a good copywriter do for your business, do you still need a copywriter in today's business landscape, how to spot a fake, and what are all the other aspects that a good copywriter and content marketer can do for you, with Chief Senior Strategist, Senior Copywriter, and CEO of Cornell Content Marketing, Rai Cornell!Rai Cornell is the founder of Cornell Content Marketing, a digital marketing agency that harnesses the power of the psychology of buying, emotional connection, and relationship building to help subscription businesses build long-term relationships with customers. For 13 years, Cornell Content Marketing has been helping B2C businesses stabilize, grow, and scale through expertly coordinated marketing solutions. As the company's strategist and senior copywriter, Rai Cornell works with subscription business owners to align their business goals with the goals of their target customers to create synergy, satisfaction, and sales.Rai and her team have helped numerous ecommerce and subscription box companies grow with proven and tested copywriting, along with a holistic marketing strategy.  Companies like Reel Paper, Pretty litter, Equality Vodka, Orange Theory Fitness, Vinebox and many more.  Rai is also a partner and member at SUBTA, and will also be attending and taking part in the next two functions;Women in Subscription andSubSummit, the world's largest subscription conferenceGiveaway: Listeners can text SUBBOX to 33777 to receive Cornell's Content Marketing Checklist for Subscription Businesses!Episode proudly sponsored by Subbly! Visit https://www.subbly.co/ and see why they are rated #1 by Capterra, and have a legion of loyal followers. Subbly wants to be your subscription platform solution! Subbly, the #1 subscription e-commerce platform. PeriodGuest Links:LinkedIn: https://www.linkedin.com/company/cornellcontentmarketing/Facebook: https://web.facebook.com/cornellcopywriting/Instagram: https://www.instagram.com/cornellcontentmarketing/Website: https://www.cornellcopywriting.com/Content Marketing Checklist for Subscription-based businesses: text SUBBOX to 33777The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

A good design is centered on clear communication and words are one of the key vehicles to achieve it. Acting as the bridge between minds, words can excite, motivate, and guide people when used right. However - words can frustrate, confuse, or worry users about not doing things the right way if they are not used properly. In this episode of the Klaviyo Design Podcast, we have special guest Karen Muller - Klaviyo’s Senior Copywriter - to talk about the importance of copywriting in design, myths around the job of a copywriter and tips for anyone interested in becoming a better writer. We also touch upon brand identity and how language in social media is changing the way we communicate IRL. === Links === Twitter's... Twitter account • https://twitter.com/twitter Wendy's Twitter account • https://twitter.com/Wendys Duolingo's April Fool joke • https://push.duolingo.com/ The Reformation • https://www.thereformation.com/ Spreadsheet that tracks terms across languages • https://docs.google.com/spreadsheets/d/1EBNCqbiK-X-DljBD1WhfmsLXaO4iJYGe0Mi5yTuiUb0/edit Simple English Wikipedia • https://simple.wikipedia.org/wiki/Main_Page === Recommendations === Hanabi • https://en.wikipedia.org/wiki/Hanabi_(card_game) The Last of Us Part II • https://www.thelastofus.playstation.com/ Grammarly • https://app.grammarly.com/ Roam Research • https://roamresearch.com/ Because Internet • https://www.amazon.com/Because-Internet-Understanding-Rules-Language/dp/0735210934 Blue Land cleaning products • https://www.blueland.com/ Fonts for Instagram • https://play.google.com/store/apps/details?id=kz.nur4i.ifonts&hl=en_US

Bouncing Back is a podcast meant to give people who have been laid off to COVID19 a platform to sell themselves to new employers in the ad industry. For the 3rd episode, I interviewed Chris Liu who was most recently a Senior Copywriter at R/GA NY.Chris is a die-hard sports fan who writes comedy, raps, and poetry. He's ready for agency commitment and is eager to tackle everyone one of your briefs. Shoot him an email at liuchris777@gmail.com and check out his portfolio at Chris-liu.comhope you enjoy

On the 6th episode of Bouncing Back, a podcast meant to highlight people who have been laid off to COVID19, I interviewed Alexandra Jordache who was most recently a Senior Copywriter at Tribal Worldwide in Romania.Alexandra is a passionate storyteller who believes that living in Romania has given her a unique perspective on the industry.She's ready to answer all your client briefs, and not only is she open to relocating to the US, but she's anxiously waiting for the opportunity. Check out her work atalexandrajordache.com and shoot her an email alexandra.jordache@gmail.com. You won't regret it.

On episode 29 of Bouncing Back, I interviewed Nicholas Pessarra who was most recently a senior freelance copywriter at Door #3 in Austin.Nicholas is always up for the challenge. He loves working under pressure, and will always raise his hand for a fast pace new business pitch.He loves working on 360 campaigns, combining great storytelling with problem-solving, and wants to help define culture with his work.In his spare time during COVID he has become a features writer for website “Comic Book Resources” where he can nerd out and write about comic books, video games & TV shows.He's extremely friendly and you can tell from our interview why it's easy for him to get along with everyone. Check out his portfolio and reach out to him today. You won't regret it.www.nicholaspessarra.com/Enjoy

On the 10th episode of Bouncing Back, I interviewed Benji Shaw who was most recently a Senior Copywriter at DDB NY.Not only is Benji hungry to succeed, but he's also passionate about teaching the next generation in his “Short & Sweet” headline writing class at Miami Ad School.Benji is ready to get his hands dirty in any brief you throw his way. He's even willing to split his paycheck with his rescue dog max - what a nobleman.You won't regret reaching out to him at Benjamin.eli.shaw@gmail.com and checking out his portfolio benjishaw.comHope you enjoy

On the 9th episode of Bouncing Back, a podcast meant to highlight people who have been laid off to COVID19, I interviewed Alok Mahadevia AKA Loki who was most recently a senior copywriter at 160 Over 90 in LA.Loki is a strong believer “that in 2020 the one thing more contagious than the virus is laughter” which is why he loves writing comedy and teaching laughter yoga on zoom.After watching this video you'll see why his sense of humor, positive attitude, and passion for the ad industry will make him a valuable asset to any agency. Make sure to check out his portfolio at alokmahadevia.com and his IG page @laughwithlokiHope you enjoy

In episode 8 of Bouncing Back, a podcast meant to highlight people who have been laid off to COVID19, I interviewed David Valento who was most recently a senior copywriter at Ogilvy NY.When David's not making ads, he's thinking about making ads, which is why he's ready to bring his corky personality, comedic writing, and go get 'em attitude right to your agency.Before this Pandemic, he was a professional at scheming his 6'6 body frame into exit rows on airplanes. Now he's making at home ads to get Maximum Effort & Ryan Reynold's attention.You won't regret checking out his portfolio at DavidValento.com where you can also find his email.Hope you enjoy

In Episode 7 of Bouncing Back, a podcast meant to highlight people who have been laid off to Covid-19, I interviewed Bre Fern who was most recently a Senior copywriter at GSD&M in Texas.Bre is a rockstar copywriter who lights up the room (or Zoom) with her energy and unique ideas. Her love for Pomeranians and doodling compliment her passion for writing and coming up with creative solutions to your client's problems.Watch this video and you'll know why you should reach out to Bre at Bfern20@gmail.com. Also, make sure to connect with her on LinkedIn and keep an eye out for a new project that should be going live any day.Hope you enjoy

On episode 30 of Bouncing Back, I interviewed Kiko Martínez who was most recently an Associate strategy director at Havas, and is now a senior freelance copywriter.Kiko is a bilingual creative who started in finance and interviewed to be in the FBI before making his way to the advertising world. He prides himself on having an ambidextrous brain which helps him think like a creative writer & a strategist who loves data.When it comes to dream agencies, Kiko isn't chasing a specific one, instead, he's chasing the opportunity to create great work.In these weird times, he understands the importance of being at an agency that is willing to be nimble and fast-paced to get great work out in the world.His mullet may be gone by the time you hire him, but for now, you won't regret reaching out and hearing all the smart things he has to say. www.martinezfrancisco.com/Enjoy

When George Floyd cried out for his mother with his last breaths, our wombs ached. It sprung us into action. The Feminine Divine is up to something - stirring us, moving in us and through us, calling us forth. Tia Meredith echoes this call. A powerhouse writer, speaker, consultant, and coach, Tia helps us see that the work needed to heal the world starts within. The work of anti-racism, starts within. In order to "be the light" in the world, we must work to uncover our own shadows. When you work on yourself, you are it ripples forth into your home, in your community and in the world. Join Tia and Kelsey as they dive deep into anti-racism, the role of the Divine Feminine, and the call for us all to let go of old things - to let the towers of racism, greed, and power fall - so that a new, more just and equitable world can be built.Tia Meredith is a powerhouse writer, speaker, marketing consultant, and creative writing coach originally from the Midwest. She was a Senior Copywriter at Hay House Publishing, is on the Board of Directors for San Diego Writers, Ink, and has a published children’s picture book “Leonidas and the Dolphin.”Tia has spent 20 years in marketing but tends to spend her time teaching online courses on various types of storytelling or facilitating creative writing groups. She also enjoys being a Book Writing Coach in both memoir and children’s picture books. For more information or to see what Tia is up to, visit www.tiameredith.com or follow her on IG @tiameredithwriter.Mentioned in this interview is Charlie Morley's book on Shadow Work, Dreaming Through Darkness: Shining Light into the Shadow to Live the Life of your Dreams. And you can find that book on amazon.Open your heart, open your mind, and let this invigorating conversation shed some light on your shadows.

Trying to make a living writing used to be a dream that many people thought was impossible, but because of the internet, it is becoming a reality for so many! Jesse Louie is the Senior Copywriter at Vaynermedia and has worked with the NBA, NFL, and much more! Flo has quit her HR job to pursue writing her blog "The Way Factory" Charly has been in almost every writing career possible from writing for publications, start ups, movie scripts and is now even helping students get into graduate school!

In this episode of #TheNewAbnormal I interview Matt Rivitz, founder of the activist community "Sleeping Giants". (He's also a freelance copywriter - his past jobs inc being Creative Director of TBWA/Chiat/Day and Senior Copywriter at Goodby Silverstein & Partners.) After witnessing the public rise of racism and sexism in the media and social media in 2016, he started Sleeping Giants, a crowdsourced campaign dedicated to advertiser safety and responsibility in the digital age. It now has an international network of Sleeping Giants chapters in numerous countries and territories including Australia, Canada, Brazil, and across the EU. In year three, Sleeping Giants is continuing its mission for brand safety and responsibility by working directly with advertisers to help them understand and navigate this complex and ever-changing media environment. Therefore, Matt and I discuss his inspiration for setting up the Sleeping Giants community, and issues relating to social trust, brand transparency, corporate responsibility, misinformation and disinformation. Oh - and the issue of 'moral neutrality' for brands and those working to promote them...

Previous Episode 1368Anthony Maggio is a Senior Copywriter for Epsilon Agency, where he works on clients like Google, Clorox, and Nestlé Health Science. He is also a voiceover actor represented by Moore Creative Talent in Minneapolis, and has hosted radio shows and podcasts about fantasy football since 2006—including The Fantasy Football Party on PodcastOne (via Skor North) and Fanball Weekly on SiriusXM Fantasy Sports Radio. You can find him on Twitter at https://twitter.com/MplsMaggio.Website:anthonymaggio.carbonmade.comcuneoadvertising.comzoneblitz.com Support us on Patreon: www.Patreon.com/12minconvosListen to another #12minconvo 

Kate talks about how she landed her first job in advertising and how she's continued to be successful as a copywriter at various agencies, what those experiences were like and her advice for students looking to get into advertising..

Jérémy a presque 10 ans d'expérience dans le copywriting, et a travaillé pour de nombreuses agences de pub comme BETC, Publicis, Konbini… Aujourd'hui, il gère les prises de parole de la marque Deezer France. On discute dans cet épisode du sujet de la marque, de son identité, de sa personnalité, et de l'importance de créer du contenu authentique et vrai. Les sujets abordés :

Hey y'all! BWP recently was given the honor to chat with Nikki Volpicelli, a senior copywriter at Tierney in Philadelphia. She's written for a ton of brands including TD Bank, Vice, Urban Outfitters, and Comcast. She has a lot of advice to share and her badass business lady vibes could not be contained! Without further ado, Queen Nikki!

Lily interviews Brenna Ruiz for the first Stilettos episode of 2020! Brenna is a Senior Copywriter at an agency in Minneapolis. She is also a published author of a children's book and she's working on a screenplay. Lily and Brenna chat about how she established herself in the Advertising industry and why she dedicates time outside of work to passion projects. Brenna also gets candid about dealing with anxiety and she provides actionable advice for anyone who is feeling overwhelmed by all that life throws at us.Make sure to check out Better with Age, the award winning documentary that Brenna and her team created last year: YouAndBlueMN.com.Episode produced by Wendel Topper: https://createk.us/.

Episode 4 marks the end of our Copywriting 101 series and covers several topics that aren't just vital to ad copy writing, but to any creative writing venture. In this final interview with Senior Copywriter, Nathan Spell, we will discuss the messiness of first drafts and the importance of editing, which is the true meat of any writing venture. Other key topics include editing tips and tricks such as timeblocking, taking notes from previous projects, and learning to lose your ego.

On this week's episode of The A-List Podcast, host and DiMassimo Goldstein CCO, Tom Christmann is joined by BBDO's Matt Low and Mani Schlisser Matt is a Senior Copywriter (and resident sneaker enthusiast) at BBDO Worldwide where he has worked since being an intern for nearly five years. Matt is a graduate of Syracuse University and in his nascent career as a copywriter has received numerous accolades and nominations by bodies such as: The New York Festivals Advertising Awards, The Webbys, and his recognition earned him a feature in AdWeek. Mani has recently taken on a role as a Senior Planner at BBDO (congratulations Mani!) having previously worked as a planner at mcgarrybowen, as well as a strategist at Laundry Service and Edelman. A graduate of Indiana University at Bloomington, he's into all things tech media and business and has become a frequent contributor to the digital publication, Medium. We are glad to have these two on for our second episode of our special “Dean's List” edition of the A-List Podcast. On the Dean's List we interview rising, young professionals who are building their legacies in the 21st-century advertising world. This is an interesting episode as we dive into a lot of great conversation and discussion about advertising in today's world. Tune in to this week's episode of the A-List here: Show Notes: [0:00-2:39] Intro. [2:42-5:31] Matt and Mani talk a bit about their roles at mcgarrybowen and BBDO. [5:32-9:00] Matt and Mani on their shared upbringing and experiences pre-advertising. [9:26-13:21] Mani on discovering brand strategy and creative planning. [13:44-16:06] Matt on full time creative and tips for interns learning to excel in the workplace. [16:09-19:51] Finding inspiration from agencies' work and setting Google alerts to stay at the cutting edge. [19:52-24:52] Matt and Mani's perspectives on industry changes and shifts. [25:00-27:50] Moms, millennials, and the importance of communication in the modern age. [28:00-32:28] Combatting instant gratification and developing skills outside of work. [32:30-38:10] Finding connections and inspiration from the world around us by unplugging here and there. [38:17-41:29] Discussing the modern workflow of an ad agency. [41:30-51:40] Matt and Mani's goals for their future in the industry. [54:09-58:17] Outro.

On this episode, I speak with Jessica Mehring, CEO and Senior Copywriter at Horizon Peak Consulting, a content marketing agency that produces very technical and difficult work for companies focused on enterprise sales.   Jessica started her copywriting career in the corporate world, and though she was good at what she did, she eventually hit a plateau, so she took the necessary steps to discovering exactly what her niche was. She is now an expert at what she does and has very high standards for her team and for the work her business provides to huge-brand clients.   Horizon Peak Consulting offers each client a high level of trust and very high-quality work. Right off the bat, companies can see measurable results on her website, and with Jessica focusing on the end-customer, putting in the research needed and above-and-beyond efforts needed to be able to write superior quality content, she can help her clients hit their targeted goals and KPIs.   Listen to this week’s episode to hear how far Jessica has come in her career, as well as the specifics on Jessica’s detailed onboarding process and how she sets expectations from the get-go. 

Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.

The GetChoGrindUp Podcast kicks off with a talented and inspiring copywriter and photographer from Old Bridge, New Jersey, Jesse Louie!! Jesse got his start in the marketing world at Rutgers with Rutgers Recreational where he was able to dive into the digital marketing and social media world. From here he was able to leverage his work with a summer program near his home to land a community manager job at Vayner Media! This served as the foundation of his progression as he was able to use what he learned to become a Senior Copywriter! Through his interests and efforts he landed a gig taking pics for the NWSL team, Sky Blue FC and the 4 TIME WORLD CHAMPIONS, USWNT!!! Check out Jesse's social accounts and hit him up if you have questions! Twitter: @Jesselouie Instagram: @Jesselouie Through all of this, Jesse feels like he is 25 percent on his loading bar. Listen in to the podcast see why that is! Follow us on our socials! You know we always have the fresh content for you and have taken it to another level! Facebook: facebook.com/getchogrindup Twitter: @getchogrindup Instagram: @getchogrindup Web: getchogrindup.com And if you ever feel like you need a boost... Always remember... We are all Young and D.U.M.B... and Never forget... GETCHOGRINDUP!

TBT: 'Positive Reinforcement' with Jessica Lomasson, Senior Copywriter at VaynerMedia Recorded Live at the Soundview Greenport www.Linktr.ee/MeettheCreativesNY

Innocent Drinks are known for their uniquely chatty and conversational tone of voice. Whether it’s a playful product description or pun-filled posters, their decision to ditch cold corporate terminology has helped them stand out from the crowd. This week, we visited Fruit Towers, Innocent’s astroturf-lined headquarters in West London to chat to Hayley Redman, the brand's senior copywriter and self-professed ‘brand guardian’. She tells us more about her journey to the juice brand, shares some essential tips for budding copywriters, and how to go about writing copy that’s both funny and friendly. ... This episode of Creative Lives was brought to you by Lecture in Progress. It was presented by Marianne Hanoun and the editor was Ivor Manly. Lecture in Progress is made possible with the support of a number of brand patrons – they include ustwo, GF Smith and The Paul Smith Foundation.

Gerilyn Hayes is a professional writer. She hosts CurlTalk TV and is the Senior Copywriter for NaturallyCurly, a large online media beauty platform that is focused specifically on the needs of the curly hair consumer.    Gerilyn shares how she transferred her childhood love of words and reading into a career that has spanned throughout multiple industries leading her to beauty and fashion. We talk about how the role of copywriter and content creator translates beyond the written word and moves into other mediums as a necessity to have better communication with consumers.    Gerilyn drops incredible knowledge on how beauty brands can best work with a media platform's followers/community is through relationship building! She explains how this is done. The role of influencers and micro-influencers is also touched.    Gerilyn's book recommendation - Confessions of an Advertising Man by David Ogilvy   Find Gerilyn on Instagram and Twitter @GerilynHayes. Follow Naturally Curly on Instagram, Facebook & Twitter @NaturallyCurly   Website - www.anthonystandifer.com  Send questions or comments or feedback to me at info@anthonystandifer.com   Follow me on social media - Facebook, Instagram & Twitter @mSEEDAnthony. LinkedIn @Anthony Standifer

MTC LIVE at The Sound View Greenport - Jessica Lomasson, Senior Copywriter at VaynerMedia

Pres Maxson is the most interesting Indy author you don't know yet.  By day he is a Senior Copywriter for Salesforce, but by night "THE PRESS IS ON!!" Whether he's writing and performing music, writing the next great mystery, or just hanging out with family and friends, Pres is always the life of the party. We were so lucky to get about an hour of Pres Maxson all to ourselves!  He joined Hoosier Hometown Heroes to talk about his latest book Pigeon, which is available on Amazon .   The book is whimsically fun and the mystery within makes for a quick, very enjoyable read!  If you love fun, if you love mystery, if you love Paris... you simply must pick up Pigeon today!  

Lalita's trifecta of titles means she's chocked full of useful advice and unique perspective. Hear about how to vent your frustrations while avoiding the negativity swirl, the importance of a Fuck Off Fund, and what it's like being a contributing writer to some of the industry's biggest trades (and how you can be one too!).  Heads up: This episode was recorded during our NYC trip, as evident from the bits of subway rumbling and background traffic noises at the beginning. :) Subscribe & leave us a review on iTunes to help others discover the podcast! For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Collection of advice.

In a special two-person interview, we sat down with Kat and Vig to get to know the creatives behind Young Shits. Hear about how they overcame their introverted natures to land a job at Droga5 through networking, their advice as former international students, and tips on entering student ad competitions. Heads up: I'm on the look out for podcast guests! If you (or someone you work with) have a passion for mentorship and want to record (in person in LA, in Portland November 15-17, or remotely via Skype), hit me up at natalie@we-are-next.com. Advice is so much better shared! Subscribe & leave us a review on iTunes to help others discover the podcast. For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Collection of advice.

Host Ken Newhouse is going to help you turbo-charge your marketing ·and electrify your sales by giving you "The Million Dollar Blueprint ·for Doubling Your New Clients in 12-Months or Less ·with Direct Response Marketing"  In addition to that ·I·ll be speaking with the Senior Copywriter/marketer for ILoveKickboxing.com …Amanda Fernandez. Amanda is the founder of Mind Morph Media ...located in South Florida …and Amanda popped up on my radar …sort of unexpectedly …when I was writing an article for LinkedIn about six months ago.  I can’t remember if someone messaged me with a question …or whether her profile just “popped up” …but when I saw the type of work she was doing …and I discovered the crazy results she was getting for her clients …I knew I had to get her on the show. So, after I’ve given you The Million Dollar Blueprint …I’ll bring her on.  Make no mistake about it folks … if you’re serious about turbo-charging your marketing …and electrify your sales …. this episode’s gonna hit your marketing sweet spot …big time. During the show I mention that you can visit my website and download the FULL VERSION of “The Million Dollar Blueprint …for Doubling Your New Clients in 12-Months or Less …with Direct Response Marketing” -- Which you can download here (100% Free). Go Here Now to Get It.

In a bid to raise funds for the purchase of 30 wheelchairs to make a difference in the lives of those who suffer with mobility impairments, TJ Njozela, a Senior Copywriter at FCB Jo'burg, has taken the courageous decision to embark on a crusade to walk from Johannesburg to Cape Town in just 30 days, starting the #30days30wheelchairs initiative. Listen in to find out more.

Alejandro talks about what it took to become a senior copywriter, how his father inspired him, and what it takes to get O-1 Visa in the states!

Senior Copywriter, Publicis Seattle. Topics: Job moves. Titles. Writing. Parenting. Social media. Stand-up comedy.