Everything On Purpose

The final episode is finally here and I've been through a lot. Come listen to me recap my experience living abroad and dealing with a man that caused an internal paradigm shift in my mind and body, and changed my entire thought process surrounding my business. I'm ending this season being fully aware of my value and worth. No more operating in unworthiness, low self esteem, and toxicity. The work is on me now and I have Ghana and Kobby Lopez to thank. “Nobody said this life would be easy, but I know I'm going to get through it.” You do not want to miss this final episode!   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to https://patentleatherproject.com/rediscover/ to join the waiting list for Latoya's  Resilience + Rediscovery™ (R+R)✨ my step-by-step LIVE intensive online group coaching + mentorship program and bundle of resources that shows millennial women how to strengthen their mind, get clear on the life they really want, and launch their $3k-$10k monthly service-based business BOOK LATOYA FOR HIGH PROFILE MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  info@patentleatherproject.com to book her for speaking gigs related to beauty, personal development, and entrepreneurship LEARN MORE Learn more about Latoya De'Shaun and her company HERE

The Blueprint to Personal Freedom leadership framework is a layered transformational experience. Not only have you been serving everyone yet being served the least, you've been unwilling to recommit to the life you deserve….until now. The framework is solid and reinforces worthiness, self-awareness, accountability, and discipline. If you want to achieve your goals while overcoming life difficulties, this blueprint is here to take care of you. Freedom awaits you.    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to https://patentleatherproject.com/rediscover/ to join the waiting list for Latoya's  Resilience + Rediscovery™ (R+R)✨ my step-by-step LIVE intensive online group coaching + mentorship program and bundle of resources that shows millennial women how to strengthen their mind, get clear on the life they really want, and launch their $3k-$10k monthly service-based business BOOK LATOYA FOR HIGH PROFILE MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  info@patentleatherproject.com to book her for speaking gigs related to beauty, personal development, and entrepreneurship LEARN MORE Learn more about Latoya De'Shaun and her company HERE

When you realize your toxic patterns, you sometimes realize you've been operating in your ego. You may be better than you were yesterday, but if I'm being honest, the desperation to be seen valued and heard is still written all over your face. But shame can't keep us from recommitting to the life we deserve. We must decide to remove our insecure characteristics and move into secure relationships. It starts with choosing yourself first. In this episode, I get down to the nitty gritty of holding yourself in the highest regard, the ultimate form of self-love. You matter too boo! And with just 3 episodes left, you don't want to miss this one!     CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to https://patentleatherproject.com/rediscover/ to join the waiting list for Latoya's  Resilience + Rediscovery™ (R+R)✨ my step-by-step LIVE intensive online group coaching + mentorship program and bundle of resources that shows millennial women how to strengthen their mind, get clear on the life they really want, and launch their $3k-$10k monthly service-based business BOOK LATOYA FOR HIGH PROFILE MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  info@patentleatherproject.com to book her for speaking gigs related to beauty, personal development, and entrepreneurship LEARN MORE Learn more about Latoya De'Shaun and her company HERE

High performing Black women are viewed as achieving beyond their perceived capabilities, but at what cost? It's hard to sense our pain when we're over working ourselves, it's hard to tell if this feeling and heaviness is actually the result of a deeper issue connected to our mental health, and It's even harder for people on the outside to see what's going on with us. In this episode I speak on my personal challenges navigating high functioning anxiety and why we all need strategies to better cope if we want personal freedom and the “soft life.”   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to https://patentleatherproject.com/rediscover/ to join the waiting list for Latoya's  Resilience + Rediscovery™ (R+R)✨ my step-by-step LIVE intensive online group coaching + mentorship program and bundle of resources that shows millennial women how to strengthen their mind, get clear on the life they really want, and launch their $3k-$10k monthly service-based business BOOK LATOYA FOR HIGH PROFILE MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  info@patentleatherproject.com to book her for speaking gigs related to beauty, personal development, and entrepreneurship LEARN MORE Learn more about Latoya De'Shaun and her company HERE

So, you already know I had to do a deep dive into my mental health and personal development after dating the men in Ghana. After many tragic encounters I saw the need to love myself properly and recommit to life I deserve. I was drowning in an ocean of low self-esteem and insecure attachment. Thank you, God for God, being God and for my tribe, it's the only way I made it through.    Once again, come listen to me save me from myself and my toxic relationship patterns. I can see how gentle I was with myself as I was speaking on my toxic patterns. I'm a work in progress and yet God says I'm still worthy.    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

The men had me in a chokehold while abroad and I'm still talking bout it. I'm back in Ghana and everything I worked so hard for was questioned in my first month being back on the continent. Vulnerability, worthiness, and desire still consume my mind and after this experience, I am in search of other ways to free me from myself and my toxic relationships. You don't want to miss this episode, its juicy!   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Resilience + Rediscovery online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

Keeping up with my international adventures, I am recapping my experience living abroad and dating the men. I established my own set of principles that guided me through Accra, Ghana and Gaborone, Botswana. I loved, laughed, and made some amazing memories. I'm ending my time in Botswana for now but I'm just getting started on this international adventure. You don't want to miss this episode!   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Resilience + Rediscovery online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

I'm recapping my tenure in Gaborone, Botswana as I conclude my time there…for now. From the people, to the food, to the music, Gaborone is the vibe I've always wanted and my home on the African continent. I finally feel like I found my vibe, my tribe. You don't wanna miss this episode!   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Resilience + Rediscovery online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

My first empowerment workshop is finally here and I am discussing everything from behind the scenes to the transformational experience that shifted the entire city of Gaborone, Botswana. Come listen to what it looks like to show up for yourself and achieve beyond my perceived capabilities.    This workshop is special because I set a goal in 2019 to start my personal development business in Gaborone, Botswana in 2022. This workshop is the culmination of my hard work, obedience, and patience. I am damn proud of myself for creating a space for women to be held in high regard and this is just the beginning. Black women entrepreneurs, this is for you!     CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

Leading up to my first workshop in Gaborone, Botswana, I sat down for the Femme Focused Mid-Morning show radio segment on Gabz FM where radio host, Gaone Lorato Kgaswanyane-Khumomatlhare, celebrates women for their extraordinary contributions to society, remarkable triumphs and unmatched fearlessness.  In this episode, I speak a little about my life story and my life's work, and how I continue to overcome life's difficulties growing a business and tending to my mental health. We especially spoke about celebrities and mental health and I offered my opinion on the current state of the industry. We got real comfortable in this episode, I even left with a traditional Setswana name. You don't want to miss this episode!   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

In this dynamic interview at Botswana radio station, Gabz-FM, I sit down for the Sunday segment, “Moments of Zen” and discuss solutions to end Gender Based Violence (GBV) with Dr  Mwamba Nsebula and host Bame. In Botswana, 1 in 3 women has had an encounter with GBV. Government ain't helping and the stats are getting worse. What can we do to get rid of Gender based violence?   In this episode I use the blueprint to personal freedom to walk the audience through the steps it takes for women to start loving themselves properly and moving towards personal freedom. By the end of this episode, you will understand WHO needs to change to end GBV and how truth and accountability can be used for the greater good.   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

The definition of outwork means to work harder, better, or faster than everyone else. In this episode I speak about my upcoming workshop and the preparation necessary to solidify 4 sponsorships and curate an amazing experience where the ladies are held in high regard. Come listen to what it takes to outwork yourself, work with real intention, and achieve your long term goals.    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

An unhealthy ego doesn't see past their own needs and desires. They have to always be right in everything. In this episode, I recap a collaboration gone wrong with a woman who suggested she was my employee when we were planning my workshop in Botswana, and how I had to fire her on her day off and move on with the planning of my workshop. Transformation at stake here I used every mental health strategy I have learned along the way to hold myself in high regard as we had our last exchange.   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

Another day, another obstacle. In this episode, I recap my informational meeting with a member of the clergy at one of the most popular churches in Gaborone, Botswana as I was on a mission to expose my business and get on this church's radar.    The stereotypes about Black women have long impacted our emotional well being and ability to overcome life difficulties for far too long, and I understand these women who had to use stereotypes like frightening and threatening as a defense mechanism to protect themselves from people they don't know. Come listen to this thrilling exchange from my point of view.    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

*NEW EPISODE*  What does it mean to be transparent? It's being honest and open. It's being  scrupulous enough to bear public scrutiny. In this episode, I invite you into the inside of my mind to let you know how I've been responding to life's difficulties and how staying outcome focused has prepared me for the unexpected. Come listen to the most transparent episode I've ever done. This time I'm confronting myself.    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

In this episode, I recap my first corporate pitch to a local Gaborone, Botswana media company and the top takeaways from that experience given to me from my friend and personal assistant. Come listen to what to do and NOT DO when you are pitching your business.  Its always about confidence and this time we're shifting into business mode.    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

In this episode, I recap the amazing conversation I premiered last week with Dr. Ally Hicks. What I know to be true about people is that we need confidence, passion, and belief in ourselves to fully walk in our purpose. In this recording, I speak from personal experience on the many times I was at odds with myself and my confidence, and the changes I needed to make to truly transform my life and embark on a new journey.   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

A person who has overcome their shortcomings or challenges and who is able to control their emotions and subsequent behaviors has won a pivotal battle in life. Whether we are working to align with our true purpose, shift our perspective of the world, or build the confidence and strategy to start our own business, we will collaboratively begin winning life's little battles.   In this episode, I talk with Dr. Ally Hicks, Mental Health/Relationship Expert, consummate Psychofuturist, and host of the OWN and Discovery + show, Like Mother Like Daughter and purpose finder to discuss what it looks like to show up for yourself and become the best human you can be. She speaks about the positive changes we all need to make to truly transform ourselves and the world. This episode is for everyone.    CONNECT WITH OUR GUEST Dr. Ally Hicks Website Follow Dr. Ally Hicks on Instagram - @allycinhicks Order her “Doux You Deck” Here   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

Having self confidence is a crucial part of living a happy and fulfilled life. When you have self confidence you can show up for yourself, create better relationships, and make lots of money. Without confidence, you may not realize how much you are holding yourself back from living a life of freedom and doing what you want to do. In this episode, I look at ways we lack self confidence in our daily lives and offer solutions to help you overcome this toxic trait.    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

How many times have you felt rejected, inadequate, and not enough? It's in those moments when I've been in the company of shame, rejection, and inadequacy that I've been told to love myself more and that's frankly much easier said than done. In this episode I break down the steps to loving yourself and building self-esteem.   Loving yourself is about your overall sense of self-worth or personal value. And to truly know and feel that you are worthy, you need to feel that you are enough. It's important that we take care of ourselves and have compassion for our mistakes and flaws. You are enough and that is enough.   CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

The conversation with Dr. Suzana Flores was so good I had to do a recap. In this episode I break down the gems she gave me to eliminate friends who refuse to honor my personal growth. I consider Dr. Flores to be wise council, a special gift of advice that helps people avoid some of the poor decisions and mistakes that often affects the lives of others. I left the conversation feeling affirmed, confident, and full of grace. Every woman needs a Dr. Suzana Flores in their life.    This episode is necessary for any women suppressing their feelings and continuously making excuses for other people's bad behavior. “You've been serving everyone, yet being served the least…not anymore!” Listen to this episode!    CONNECT WITH LATOYA Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

How many of us had that friend that was cool with you while you were struggling, but when your life started getting better, they started to become jealous of your progress? How many times have you noticed this jealous behavior but rationalized it to make it acceptable? In this conversation I talk with Dr. Suzana E. Flores, clinical psychologist and author of “Facehooked” and “Untamed” to discuss what I like to call “kinda friends” and their negative impact on our belief systems, thought patterns, and emotional reactions. Dr. Flores challenges me to eliminate friends who refuse to honor my personal growth and empowers me to set new boundaries that reflect a more confident elevated woman. This episode is for every woman serving everyone, yet being served the least.   CONNECT WITH OUR GUEST Dr. Suzana E. Flores Website Follow Dr. Suzana E. Flores on Instagram - @drsuzanaflores Order her books “Untamed” & “Facehooked” on Amazon CONNECT WITH US Follow Latoya De'Shaun on Instagram - @Latoyadeshaun Go to info@patentleatherproject.com to join Latoya's Gain Confidence + Transform your Life online coaching program. Let Latoya know who you are and why you're interested in changing your life and starting a work from anywhere business. BOOK LATOYA FOR MAKEUP GIGS   Email Latoya at me@latoyadeshaun.com to book her for high profile makeup gigs BOOK LATOYA FOR SPEAKING GIGS   Email Latoya at  me@latoyadeshaun.com to book her for speaking gigs related to makeup, mental health, and entrepreneurship

When things begin to seem off in our lives like struggling to feel sure of ourselves or wondering if we've made the right decisions in life? It's usually because self doubt has entered the equation. It's literally there to destroy our self confidence. In this episode I continue sharing my story from Accra, Ghana and the lessons I've learned about myself while on this trip, and how staying outcome focused has kept my blessings flowing. 

In 2016, due to my tumultuous relationship with my mother, an oppressive professional career, and chronic health problems that included me passing out in a Los Angeles nightclub, I went on a 5-year journey to change my life and quit my strong Black woman duties. I had no idea the journey I would go on. I didn't know I was capable of freedom.  What I do know is that I'm never going back. Tap into this weeks episode, I'm just here to tell my story and pay to forward. 

You know what it's like to experience a new love interest, the tingling sensations, intense phone calls, the sudden urge to add this person to your dreams at night. But is it love or lust that's exciting you? And how can you even tell the difference? In this bonus Valentines day episode we unpack love vs. lust and its impact on the everyday dating experience. 

Welcome to Everything On Purpose. Listen to this episode to hear if this podcast is a good fit for you.