Grow an Online Business - A weekly step by step story of an online business startup as it happens.

Let me start off by saying thank you to all of our listeners and supporters. I have had a great time doing this podcast this last year. But now for the exciting news: We are getting ready for an amazing Season 4. We are getting ready to rebrand the podcast and take this thing to a whole new level. Stay tuned for our return to the podcast in November 2021. We are taking the next month off to regroup and prepare for the next big thing. We are excited to be relaunching the Podcast as the Build Your Online Business Podcast. Please stay tuned for the website address for the newest evolution of the brand and business. We are hoping to help more startups and first-time online business builders in 2022. For now, you can visit our FB Group at Grow an Online Business

Let me start off by saying thank you to all of our listeners and supporters. I have had a great time doing this podcast this last year. But now for the exciting news: We are regrouping and getting ready for an amazing Season 4. We are getting ready to rebrand the podcast and take this thing to a whole new level. Stay tuned for our return to the podcast in November 2021. We are taking the next month off to regroup and prepare for the next big thing. We are excited to be relaunching the Podcast as the Build Your Online Business Podcast. Please stay tuned for the website address for the newest evolution of the brand and business. We are in the process of regrouping right now and hoping to help more startups and first-time online business builders in 2022.  For now, you can visit our FB Group at Grow an Online Business

This is not what I thought I was going to be launching for season 4. Season 4 is going to be a transition season for documenting the process of converting Grow an Online Business to Build Your Online Business. Each week I/we will be discussing the progress, process, and steps we go through while we transition and relaunch the business in its new form. We are so excited to be able to give everyone the birds-eye view of us putting together, organizing, and expanding the brand. Please come back each week and share this with everyone you know who could benefit from the podcast or our mission. Find us on Facebook at Grow an Online Business

This is not what I thought I was going to be launching for season 4. Season 4 is going to be a transition season for documenting the process of converting Grow an Online Business to Build Your Online Business. Each week I/we will be discussing the progress, process, and steps we go through while we transition and relaunch the business in its new form. We are so excited to be able to give everyone the birds-eye view of us putting together, organizing, and expanding the brand. Please come back each week and share this with everyone you know who could benefit from the podcast or our mission. Find us on Facebook at Grow an Online Business

This is the final episode for season 3 of Grow an Online Business. We have big plans in the works for next year. Watch for the first evolution into BYOB Build Your Online Business. As we continue to grow, we want to continue to keep the personal contact with our group members, listeners, and fellow online business builders. We will be launching our new BYOB website to give you easier and faster access to hardware, software, tips, walk-throughs, and answers to the questions you have about building your own online business.

This is the final episode for season 3 of Grow an Online Business. We have big plans in the works for next year. Watch for the first evolution into BYOB Build Your Online Business. As we continue to grow, we want to continue to keep the personal contact with our group members, listeners, and fellow online business builders. We will be launching our new BYOB website to give you easier and faster access to hardware, software, tips, walk-throughs, and answers to the questions you have about building your own online business.

Never Stop Brainstorming The power of brainstorming cannot be oversold. It is how new ideas are brought into reality. You can brainstorm by yourself, but some of the best ideas come from groups of people because of misheard ideas and spurred concepts from seemingly bad ideas. For those who are looking for a little help brainstorming, we are going to do a little bit of online live help for a few of our listeners and group members. We are growing our group on Facebook. Come by and check out the Grow an Online Business Group. Week Ending Report I am having trouble with my GA. It has 2 of my websites crossed. It shows views on pages from a different website. I am guessing that it is down anyway, but I am not even going to post the numbers this week. I am going to try and get it straightened out this week. Come give the webpage a look at Broken Moon Media. I would also like any help with topics for using media to grow your business that you would like to read about.

Never Stop Brainstorming The power of brainstorming cannot be oversold. It is how new ideas are brought into reality. So, you can brainstorm by yourself. But some of the best ideas come from groups of people because of misheard ideas and spurred concepts from seemingly bad ideas. If you are looking for a little help brainstorming, we are going to do a little bit of online live help for a few of our listeners and group members. We are growing our group on Facebook. Therefore, check out the Grow an Online Business Group. Be sure to let us know that you want to get brainstorming help from us. Week  Ending Report I am having trouble with my GA. as such, It has 2 of my websites crossed. It shows views on pages from a different website. I am guessing that it is down anyway, but I am not even going to post the numbers this week. I am going to try and get it straightened out this week. Come give the webpage a look at Broken Moon Media. I would also like any help with topics for using media to grow your business that you would like to read about. Is anyone else having trouble with google analytics? What about difficulty with website speed on google chrome? What is your process for search discovery? Are you using videos? Is rich content your focus? How about products?

The Coffee Subscription launch is all set for Aug 15th. It has been a fun journey watching as CJ and his team put together a coffee subscription business. It is finally ready to ship and deliver it's first batches of fresh brewed coffee. Tasty Sample: I was privileged enough to get a small sample of the first tester batch of coffee. It was smooth and rich without any acidity. It was fresh and fruity with deep flavor without having to be burnt. It was a welcome change from the swill I have been having to drink. I am looking forward to getting it freshly delivered every two weeks. If you have been listening this season then you are aware of the coffee subscription business we have been following this season. It is almost ready. Be sure to check out the website here at Roast of the Week. Week Ending: Strangely this week was much better- Users up 9.1% to 36, Sessions consistent at 39, Bounce Rate up 46.2% to 48.72, Session Duration up 49.2% to 3m-39s. I am not sure I believe this increase is accurate, but here we are, I'm just reporting the numbers. I'll keep you posted. Check out the site for yourself at Broken Moon Media.

Launching the Coffee Subscription Website The Coffee Subscription launch is all set for Aug 15th. It has been a fun journey watching as CJ and his team put together a coffee subscription business. It is finally ready to ship and deliver it's first batches of fresh brewed coffee. Tasty Sample: I was privileged enough to get a small sample of the first tester batch of coffee. Not surprisingly, it was smooth and rich without any acidity. That is, it was fresh and fruity with deep flavor without having to be burnt. This is a welcome change from the swill I have been having to drink. Therefore, I am looking forward to getting it freshly delivered every two weeks. This coffee subscription launch is a long awaited arrival. If you have been listening this season then you are aware of the coffee subscription business we have been following this season. It is almost ready. Be sure to check out the website here at Roast of the Week. Week Ending: Strangely this week was much better- Users up 9.1% to 36, Sessions consistent at 39, Bounce Rate up 46.2% to 48.72, Session Duration up 49.2% to 3m-39s. So, I am not sure I believe this increase is accurate, but here we are, I'm just reporting the numbers. So, I'll keep you posted. Check out the site for yourself at Broken Moon Media.

Having a website is not enough, you need to know how to use your website to make money. We sometimes forget that a website is a tool for leading people. We need to keep it working and directing people where we are trying to send them. Either in a effort to help them, teach them something, solve a problem, or whatever. Keep in mind the purpose of your website.use it for what is is for. Be sure to add content to it and keep the pages current, up to date , and all links working properly. SEO is an ongoing effort. Each time the algorithm changes, you need to adjust your site to keep it search engine friendly. Week Ending: What a dismal week. Google Analytics has changed the way they measure things, so there is no comparison by percentage of week over week. That being said, I only got 7 to the site this week, and average engagement time dropped to only 17 seconds. It seems I am being punished for something I didn't do. But that's the way things go i guess. I'll try harder next week.

Use Your Website Having a website is not enough, you need to know how to use your website to make money. We sometimes forget that a website is a tool for leading people. We need to keep it working and directing people where we are trying to send them. Either in a effort to help them, teach them something, solve a problem, or whatever. Mind Your Purpose Keep in mind the purpose of your website.use it for what is is for. Be sure to add content to it and keep the pages current, up to date , and all links working properly. SEO is an ongoing effort. Because each time the algorithm changes, you need to adjust your site to keep it search engine friendly. Week Ending: What a dismal week. Apparently, Google Analytics has changed the way they measure things, so there is no comparison by percentage of week over week. Anyway, I only got 7 people to the site this week, and average engagement time dropped to only 17 seconds. It seems I am being punished for something I didn't do. But that's the way things go I guess. I suppose, I'll try harder next week. Because anything else is pointless. Follow Along! Be sure to check out the website Broken Moon Media and join the Grow an Online Business FB Group. We offer giveaways, live videos, trainings, and bonus content to our members.

How to Make Better Decisions making decisions can be difficult. Having a system to make things easier is a must in today's world. We can spend too much time deliberating over decisions that could be easy. Find out how easy making decisions can be with this ingenious technique. 2 of 3 Means Go! By having two of the three deciding measures, you can quickly make decisions. The art of deciding is important. The most successful people do not waste time deliberating on what to do, they make a decision quickly and give it their best. The truth is there is no way to judge a decision before it is made. The results of the decision are often how we judge ourselves and our decision making ability. Successful people however, decide quickly and if they fail, they consider it a lesson, if they succeed just another feather in their cap. When you must make a decision, there are three possibilities,the first is you choose wrong. The second is you choose the best answer. The last is you take so long to decide you either do not choose anything at all or by the time you do choose either answer is about the same. The Early Bird Gets the Worm Have you noticed that it seems that the most successful people make snap decisions. The reason is very often, they have a fast way to come to a choice. The new technique should turn you into a rapid decision maker, and guess what, you will make better choices every time. So much of life is confidence, as you begin to choose faster you will become more confident in your choices. This will make choosing become easier, and you will be less emotionally attached or invested in your choices. So even when a choice did not result in the best case scenario, you won't mind near as much as if you had invested a lot of time and effort making the decision. Week Ending Not too bad this week. Not great yet, but I'm confident that the site will settle in and traffic will increase. Users stayed the same this week 17, New Users increased 6.6% to 17, Average engagement time went up 923.3% to 51 seconds. I still have not put much time into the site, I did add a couple backlinks to the website, but no new articles. Check it out at Broken Moon Media. Come Join the Fun in Our Facebook Group The Grow an Online Business FB group is a great place for us to answer any questions you have about growing an online business. We are also doing some listener appreciation things there, so come join the fun.

How to Make Better Decisions making decisions can be difficult. Having a system to make things easier is a must in today's world. We can spend too much time deliberating over decisions that could be easy. Find out how easy making decisions can be with this ingenious technique.  2 of 3 Means Go! By having two of the three deciding measures, you can quickly make decisions. The art of deciding is important. The most successful people do not waste time deliberating on what to do, they make a decision quickly and give it their best. The truth is there is no way to judge a decision before it is made. The results of the decision are often how we judge ourselves and our decision making ability.  Successful people however, decide quickly and if they fail, they consider it a lesson, if they succeed just another feather in their cap. When you must make a decision, there are three possibilities,the first is you choose wrong. The second is you choose the best answer. The last is you take so long to decide you either do not choose anything at all or by the time you do choose either answer is about the same.  The Early Bird Gets the Worm Have you noticed that it seems that the most successful people make snap decisions. The reason is very often, they have a fast way to come to a choice. The new technique should turn you into a rapid decision maker, and guess what, you will make better choices every time. So much of life is confidence, as you begin to choose faster you will become more confident in your choices. This will make choosing become easier, and you will be less emotionally attached or invested in your choices. So even when a choice did not result in the best case scenario, you won't mind near as much as if you had invested a lot of time and effort making the decision. Week Ending Not too bad this week. Not great yet, but I'm confident that the site will settle in and traffic will increase. Users stayed the same this week 17, New Users increased 6.6% to 17, Average engagement time went up 923.3% to 51 seconds. I still have not put much time into the site, I did add a couple backlinks to the website, but no new articles. Check it out at Broken Moon Media. Come Join the Fun in Our Facebook Group The Grow an Online Business FB group is a great place for us to answer any questions you have about growing an online business. We are also doing some listener appreciation things there, so come join the fun.

Landing Pages are where your first impression is often formed. Learn how to use landing pages to build your website the right way. What are landing pages? A landing page is the spot where different people land on your website either through an ad, or other promotional shared link. They allow you to give the specific message to the visitor you intend. You can have different landing pages depending on the offering you are presenting to your visitor. A landing page sometimes called a sales page is where you share with the visitor what you want them to know. You may be looking to schedule meetings. You may be selling a product or service. But whatever you are doing you can give the specific details in the best way for the visitor. This is also a great way to test which landing page works best for you. You may make two different landing pages and run a split test, with the two pages being sent to half of the ad recipients. Week Ending: This week was up and down. Users up 41.7% to 17; New Users up 33.3% to 16; But Average Engagement time down 43.8% to 5s. I am getting no return users. In fact only 4 return users since May 30th. I need to add new articles I guess. I would like to add more content, I have just been spending most of my time working on my other sites. This site gets very little added to it beyond the podcast uploaded weekly. Check it out at Broken Moon Media and jump over to the FB Group "Grow an Online Business"

Landing Pages are where your first impression is often formed. Learn how to use landing pages to build your website the right way. What are Landing Pages? A landing page is the spot where different people land on your website either through an ad, or other promotional shared link. They allow you to give the specific message to the visitor you intend. You can have different landing pages depending on the offering you are presenting to your visitor. A landing page sometimes called a sales page is where you share with the visitor what you want them to know. You may be looking to schedule meetings. You may be selling a product or service. But whatever you are doing you can give the specific details in the best way for the visitor. This is also a great way to test which landing page works best for you. You may make two different landing pages and run a split test, with the two pages being sent to half of the ad recipients. Week Ending: This week was up and down. Users up 41.7% to 17; New Users up 33.3% to 16; But Average Engagement time down 43.8% to 5s. I am getting no return users. In fact only 4 return users since May 30th. I need to add new articles I guess. I would like to add more content, I have just been spending most of my time working on my other sites. This site gets very little added to it beyond the podcast uploaded weekly. Check it out at Broken Moon Media and jump over to the FB Group "Grow an Online Business"

Yeah, this one's a few days early. The key to your online business is to keep consistent when life gets in the way. This was a very busy and difficult week. CJ was tied up as was I. We were not able to do the podcast this week like we had planned. Life got in the way this week. I do not like when life gets in the way, but the key is to stay consistent and keep going. It is easier to steer a moving ship than a still one. Be sure to do something in your business every week no matter if life gets right in your way. Things will inevitably go wrong and be more difficult that they need to. But do not let that stop you. If you are looking for a group of likeminded people who are all working on their online business together, come over to the Grow an Online Business Facebook Group. We would love to have you join us. We are looking for more engaged members who aren't afraid to ask questions. Week Ending Report: I honestly don't know. I was too busy this week to check it. I am not ashamed to say I was tied up, only had limited time, and decided to use it to shoot videos rather than check up on the analytics. Something had to give, this week it was that. Sorry, check back next week. Or head over to the website at Broken Moon Media.

Yeah, this one's a few days early. The key to your online business is to keep consistent when life gets in the way. This was a very busy and difficult week. CJ was tied up as was I. We were not able to do the podcast this week like we had planned.  Life got in the way this week. I do not like when life gets in the way, but the key is to stay consistent and keep going. It is easier to steer a moving ship than a still one. Be sure to do something in your business every week no matter if life gets right in your way. Things will inevitably go wrong and be more difficult that they need to. But do not let that stop you.  If you are looking for a group of likeminded people who are all working on their online business together, come over to the Grow an Online Business Facebook Group. We would love to have you join us. We are looking for more engaged members who aren't afraid to ask questions. Week Ending Report:  Well, I honestly don't know. I was too busy this week to check it. I am not ashamed to say I was tied up, only had limited time, and decided to use it to shoot videos rather than check up on the analytics. Something had to give, this week it was that. Sorry, check back next week. Or head over to the website at Broken Moon Media.

The Side Hustle Advantage If you are just starting your business and can never find enough time or money because you are starting out as a side hustle rather than a full-time gig, listen up. Here are some of the many advantages to starting out as a side hustle. CJ Jolliff jumps right into the heavy stuff in this discussion about the advantages of your online business starting out as a side hustle. He gives personal examples as well as some from his clients. If you haven't been listening long you may not have noticed that this season, I have a partner in crime. CJ Jolliff has joined the Grow and Online Business Crew. We are trying to give you all the tips, advice, and techniques you could possibly need to get yourself an online business going for yourself. Be sure to join us in our Grow an Online Business Facebook Group. We do live Q&A's as well as posting other tips. Be sure to ask anything you want in the group and have your questions answered. We look forward to chatting with you there. Week Ending Report: As for this week, it appears that everything is down this week. Users are down 18.8% to 13 the new users are down 20% to 12 and average engagement time down 32.5% to 43s. That stinks, but I'll just keep you posted. Feel free to check out the page yourself at Broken Moon Media.

The Side Hustle Advantage We are about to blow your mind with side hustle advantage list. If you are just starting your business and can never find enough time or money because you are starting out as a side hustle rather than a full-time gig, listen up. Here are some of the many advantages to starting out as a side hustle. CJ Jolliff jumps right into the heavy stuff in this discussion about the advantages of your online business starting out as a side hustle. He gives personal examples as well as some from his clients. If you haven't been listening long you may not have noticed that this season, I have a partner in crime. CJ Jolliff has joined the Grow and Online Business Crew. We are trying to give you all the tips, advice, and techniques you could possibly need to get yourself an online business going for yourself. Be sure to join us in our Grow an Online Business Facebook Group. We do live Q&A's as well as posting other tips. Be sure to ask anything you want in the group and have your questions answered. We look forward to chatting with you there. Week Ending Report: As for this week, it appears that everything is down this week. Users are down 18.8% to 13 the new users are down 20% to 12 and average engagement time down 32.5% to 43s. That stinks, but I'll just keep you posted. Feel free to check out the page yourself at Broken Moon Media.

Add Courses to Your Website Are you thinking you want to add courses to your website? You won't want to miss this episode. Aaron Jarrels and CJ Jolliff go over some of the best practices and ways to add a course or training to your website. You do not have to spend hundreds or thousands of dollars if you use a simple plugin for your wordpress website. I never thought talking business would be so much fun. I have really enjoyed having CJ join the Podcast and the Grow an Online Business Team. He has agreed to begin doing live podcasts via video on our Facebook Group page. So be sure to drop by, ask questions, and join in the fun. Week Ending Report: It looks like things on my Broken Moon Media Website this week were not the best, but things are slowly getting better. Users down 36% to 16, New Users down 34.8% to 15, Average engagement time is up 2,368.8% to 1m 04s. That means the ones that are getting to the website are finding what they were looking for, so that is good news. Plus my organic traffic was better this week than last, according to search console, 6 organic clicks, and from GA4 I had an increase in organic visitors; 4 this week over 3 last week. As far as queries, or keywords I am down to 203. But I showed up for affordable SEO agency and affordable SEO companies this week, as well as how to make money blogging for beginners.

Add Courses to Your Website Are you thinking you want to add courses to your website? You won't want to miss this episode. Aaron Jarrels and CJ Jolliff go over some of the best practices and ways to add a course or training to your website. You do not have to spend hundreds or thousands of dollars if you use a simple plugin for your wordpress website. I never thought talking business would be so much fun. I have really enjoyed having CJ join the Podcast and the Grow an Online Business Team. He has agreed to begin doing live podcasts via video on our Facebook Group page. So be sure to drop by, ask questions, and join in the fun. Week Ending Report: It looks like things on my Broken Moon Media Website this week were not the best, but things are slowly getting better. Users down 36% to 16, New Users down 34.8% to 15, Average engagement time is up 2,368.8% to 1m 04s. That means the ones that are getting to the website are finding what they were looking for, so that is good news.  Plus my organic traffic was better this week than last, according to search console, 6 organic clicks, and from GA4 I had an increase in organic visitors; 4 this week over 3 last week. As far as queries, or keywords I am down to 203. But I showed up for affordable SEO agency and affordable SEO companies this week, as well as how to make money blogging for beginners.

This week CJ and I go over the ROTW updates. A few weeks ago we discussed his newest venture into subscription based businesses "Roast of the Week. He shares an inside look into what he and his partners are up to in order to start this subscription based business as lean as possible. Also we would love to hear from you in our Facebook Grow an Online Business Group. Please follow the link and join so we can connect. You can also leave us a voice message, and have you question played on air with us and we will answer it. Here's the link to leave us a voice message: Voice Message Aaron and CJ at GaOB.

Learn the latest updates and ongoings from Roast of the Week, the subscription based premium freshly roasted coffee business.

Why is Story Branding Your Website so Important? People do not buy really buy products. They buy the story behind the product. When you buy a lemonade from a machine $0.50 feels like too much money for what you bought. But have you ever considered that paying $2.50 for a tiny little lemonade from the the child's stand at the corner makes you feel good for supporting your entrepreneurs? Why I will often buy the lemonade and not even drink it, it's not about the lemonade, it's about the story the kid has, by setting up a stand and working hard, I want to support him or her. Do You Have a Clear Story? Your story should be a clear message, your potential customers should know who you are, and why you are selling what you sell. If you can win them over with your story, your price becomes secondary. I spend more very often with brands I like rather than purchase cheaper products from brands I do not like. Is it Discernable on your website? In the first few seconds your potential customers should be able to see you have a unique proposition, story, or reason for selling what you sell. If not you are just a me too business and in that case you simply need to be the cheapest. Being second cheapest is not a compelling advantage in the marketplace. If you cannot win on price, you must win with your story. Is it Consistent Across all Media? If you use social media, advertising, a website, or other marketplace for selling your goods or services, your message needs to be the same across all forms. So that when your potential customers or clients tell others about you they do not get a completely different impression of you from you if they use a different media to find you. Week Ending for my Website: This week was not great for traffic. New visitors are down, and they are not staying long. I am going to have to change up my strategy. i think I am going to have CJ take a look at my website and give me some pointers to make it better. Check it out here: Broken Moon Media Be sure to join the Facebook Group Grow an Online Business because we are going to be doing some live Q&A videos for our group members.

Story branding your website is now a critical part of selling. People buy you, not your stuff.

Online Website Hosting Options with CJ Jolliff In this episode I discuss online website hosting options in a interview CJ Jolliff from Infini Systems and Infini Sites. He discusses the difference between having a "hands off" and "hands on" approach when hosting your website. A hands on approach is where you as the website owner wants to get in and build out your own website using their intuitive builder. This gives you a real time opportunity to get your hands dirty building a website, but maintaining the professional service that hands off hosting is known for. The hands off approach to having your website hosted is having the professionals there to build, update, and change your website without you needing to know how to do any of it yourself. Something you may not have considered: sometimes you have more time than money, so learning to build out your own website makes sense, but if you have no time, then it makes more sense to have others do what they are god at, and that way you simply focus on what you do best. In Season 3 of the Grow an Online Business Podcast, I am hoping to get CJ Jolliff to co-host the podcast with me every week for the entire season. Now is the time to submit your questions and get them answered. Jump over to the Grow an Online Business Facebook Group Page and post your question. He has agreed to join me for a few "live" Q&A sessions on the GaOB FB Group Page. Week Ending Report: This week, according to GA4: my users were up115% to 41, new users were up127% to 41, but my average engagement time dropped 85% to 01s. So that was a mixed bag. Google Search Console: shows my impressions slightly increasing week over week, and my keywords still decreasing. I am now down to 284 words last week. My average position for the keywords is 50.7 That puts me around page 5 or 6. Not great yet for driving traffic, but if I can continue to creep up, it is only a matter of time before I can hopefully hit page 1 for some keyword. I would like it to be a keyword in one of my affiliate articles. In other news, I lost my Amazon Affiliate account. It said I had not made enough sales in the allotted amount of time. That was a personal blow to my pride. But as I told you before, you will hear about the wins and loses. I am hoping to share a win soon :)

Hands on, or hands off? The online website hosting option you choose, can be a very confusing position to be in if you don't know the results you want.

Launching a Subscription Based Business Online with CJ Jolliff In Season 3 we are departing from our old format for a new look at how to grow an online business. This Episode is an interview with Christopher CJ Jolliff. We had so much fun doing this episode, I am considering asking him to co-host the podcast. CJ discusses the preliminary build up to the launch of his new business. I am specifically looking forward to when it launches. Check out his newest website here: Roast of the Week. Check out Broken Moon Media Join us in the Grow an Online Business Facebook Group for live Q&A coming soon!

Launching a Subscription Based Business Online with CJ Jolliff listen along to a successful online business owner as he discusses his latest venture of launching a subscription based business. In Season 3 we are departing from our old format for a new look at how to grow an online business.  This Episode is an interview with Christopher CJ Jolliff. We had so much fun doing this episode, I am considering asking him to co-host the podcast. CJ discusses the preliminary build up to the launch of his new business. I am specifically looking forward to when it launches. Check out his newest website here: Roast of the Week. Check out Broken Moon Media website for yourself. Join us in the Grow an Online Business Facebook Group for live Q&A coming soon! Weekly Wrap up: I am just going to put in the notes any of the happenings of the week until something of note happens. As of Sunday 5/23/21 according to Google Analytics my visitors are down 9.5% to only 19, new users down 10% to 18, and engagement time down 30% to only 10 seconds. Not super excited about the movement this week to be quite honest. Although I must admit, I have only been adding podcast content to the website. I know I should be adding additional articles, but I have been busy working on other websites such as austerityhealth.org a life coaching website, and aaronjarrels.com my personal website where I help high achieving professionals eliminate their feelings of imposter syndrome and step into their success with confidence.

The Consumer Behavior Series Part 4 Variety Seeking Behavior When consumers buy a new product, not because they were dissatisfied with the last product they purchased, but they want to try something new all the time. These are buyers that are great one time purchasers. They do not make great long term clients or customers, as they are always looking for the latest trend, fad, or change of pace. Week Ending This week was not a great week for my website. While my keyword total continues to lower, my CTR keeps climbing, but the total impressions are down. I should probably review the keywords I am trying to rank for and make some adjustments. Check out the website for yourself at Broken moon Media Please check out the Facebook group at Grow an Online Business

The Consumer Behavior Series Part 4 Variety Seeking Behavior Variety Seeking Behavior is when consumers buy a new product, not because they were dissatisfied with the last product they purchased, but they want to try something new all the time. These are buyers that are great one time purchasers. They do not make great long term clients or customers, as they are always looking for the latest trend, fad, or change of pace.  Week Ending This week was not a great week for my website. While my keyword total continues to lower, my CTR keeps climbing, but the total impressions are down. I should probably review the keywords I am trying to rank for and make some adjustments. Because Google keeps changing the way they rank my website. I am having trouble getting my new website to rank for the keywords i have targeted. This podcast wraps up season 2. so, Next season we hope to have a few interviews for you. I hope to share with you a few different points of view from different online business owners and would be owners. If you are interested in being on the podcast, please message me on the Facebook Group titled the same name as the podcast. Please check out the website at Broken moon Media Please check out the Facebook group at Grow an Online Business

What is Habitual Buying Behavior Habitual buying behavior are purchases characterized by uninvolved buying patterns. Consumers are not as concerned by the specific brands, but habitually buy the product type. Think bread or cereal from the grocery store. If your favorite brand is not there, you'll often buy a different brand as long as it is the type of bread you were looking for, sourdough, wheat, white, french loaf, etc... How to use habitual buying behavior to sell more products When customers just want to buy the type of product you can have mimicking packaging, for in store sales, but it is easier to rank for the search term that people will use when trying to purchase the type of product online. Examples: If you are selling snail killer- write a great article on best box of pellets to shake over flower beds. If you are a plumber- write articles on how to replace a hose bib, how to stop a leaking pipe, how to change a faucet, etc... If you sell coffee beans- write great articles on why the degree of roasting is as important as the bean origin, using best flavor coffee bean as a keyword. Week Ending: This week was interesting, I a still all over the board with the terms I am ranking for. My site has not yet begun to rank very high for any of my targeted keywords. I'll keep you posted as the site matures. Please join the conversation on our Facebook Page Grow an Online Business And check out the website at Broken Moon Media

What is Habitual Buying Behavior Habitual buying behavior are purchases characterized by uninvolved buying patterns. Consumers are not as concerned by the specific brands, but habitually buy the product type.  Think bread or cereal from the grocery store. If your favorite brand is not there, you'll often buy a different brand as long as it is the type of bread you were looking for, sourdough, wheat, white, french loaf, etc... How to use habitual buying behavior to sell more products When customers just want to buy the type of product you can have mimicking packaging, for in store sales, but it is easier to rank for the search term that people will use when trying to purchase the type of product online.  Examples: If you are selling snail killer- write a great article on best box of pellets to shake over flower beds. Let's say you are a plumber- write articles on how to replace a hose bib, how to stop a leaking pipe, how to change a faucet, etc...  If you sell coffee beans- write great articles on why the degree of roasting is as important as the bean origin, using best flavor coffee bean as a keyword. Week Ending: This week was interesting, I a still all over the board with the terms I am ranking for. My site has not yet begun to rank very high for any of my targeted keywords. I'll keep you posted as the site matures. Please join the conversation on our Facebook Page Grow an Online Business And check out the website at Broken Moon Media

Dissonance-reducing buying behavior This is the second episode in the four part series on consumer behavior. Dissonance-reducing buying behavior is when your customers question their decision after purchase. They will look for evidence to prove they were right and made the right decision. Be sure to put enough information on your webpage, your ad, your copy, your group, wherever your clients get information about you, your product, or service. Week Ending Wrap-up This week I found that I am still having my keywords narrowed down and I am to the weekly count of 124 words. My average position is around 47-49% so I think that will continue to get better. Not to mention my impressions are on a slight arch upward. Let's hope that holds steady for a little while. Please check out my Facebook Group and leave me a comment to let me know how I'm doing with the podcast.

Dissonance-Reducing Buying Behavior This is the second episode in the four part series on consumer behavior. Dissonance-reducing buying behavior is when your customers question their decision after purchase. They will look for evidence to prove they were right and made the right decision.  Check out the series Episode 1 HERE (S2 E18 Complex Buying Behavior) Be sure to put enough information on your webpage, your ad, your copy, your group, wherever your clients get information about you, your product, or service. This is crucial because you do not want to make the new customer look too far to be sure they made the right decision. Or worse, you do not want to give them evidence that they may have made a mistake buying from you or your company. Keep in mind the many buying objections you may encounter, but also be sure to put evidence that they have made the right choice choosing you. A powerful message that they made the right choice is a thank you for purchasing and a note that you are looking forward to working with or supplying your product to them. This can make them feel appreciated and important. That is often enough for people to think that they made the right choice choosing you or your company. Week Ending Wrap-up This week I found that I am still having my keywords narrowed down and I am to the weekly count of 124 words. My average position is around 47-49% so I think that will continue to get better. Not to mention my impressions are on a slight arch upward. Let's hope that holds steady for a little while. Please check out my Facebook Group and leave me a comment to let me know how I'm doing with the podcast.

#1 of the four types of consumer behavior: Complex Buying Behavior We are starting a four part podcast about consumer behavior. We are going to dive into the 4 types of buying behavior you need to be aware of. How you can use your knowledge of the types of buying behavior to adjust your marketing approach. Be sure to subscribe to the podcast to not miss any of the four behaviors. This week we discuss Complex Buying Behavior. This is when buyers are considering expensive purchases that are infrequent. Think car, boat, house, hot water heater, etc... Customers are much more directly involved in the research process. They want to be sure they are getting a good deal, they have all of their questions answered, and believe they are making a smart choice. Be sure to answer all of the customer's concerns, questions, and road blocks. Give your potential customer the ability to feel good about their purchase. Make sure the product is worth the cost, and the cost should hurt just a little. In truth the customer will value it more that way. We will discuss the psychological principles about why in a later podcast. Week Ending for the Online Business Little happened, this week, but there were slightly more organic traffic leads sent to the website. The site needs more time to ripen or mature. We will check back n it next week. Be sure to Check out the website for yourself at Broken Moon Media Come give us a holler at Grow an Online Business on Facebook

#1 of the four types of consumer behavior: Complex Buying Behavior  We are starting a four part podcast about consumer behavior. We are going to dive into the 4 types of buying behavior you need to be aware of. How you can use your knowledge of the types of buying behavior to adjust your marketing approach. Be sure to subscribe to the podcast to not miss any of the four behaviors.  This week we discuss Complex Buying Behavior. This is when buyers are considering expensive purchases that are infrequent. Think car, boat, house, hot water heater, etc... Customers are much more directly involved in the research process. They want to be sure they are getting a good deal, they have all of their questions answered, and believe they are making a smart choice. Be sure to answer all of the customer's concerns, questions, and road blocks. Give your potential customer the ability to feel good about their purchase. Make sure the product is worth the cost, and the cost should hurt just a little. In truth the customer will value it more that way. We will discuss the psychological principles about why in a later podcast. Week Ending for the Online Business Little happened, this week, but there were slightly more organic traffic leads sent to the website. The site needs more time to ripen or mature. We will check back n it next week. Be sure to Check out the website for yourself at Broken Moon Media Come give us a holler at Grow an Online Business on Facebook

Is it time for you to add another person to your business? Is your business needing more time and effort than you can afford to give it? Is it time to grow? There are many things to consider while you are thinking about adding another person to your business. There is how you hire them to help you, such as an employee, contractor, part-time gig helper. You also need to really think about what you are going to have them do. Don't just hand them the jobs you do not like. You need to make a schedule list. It should have all the tasks on the list with ways of marking how important the task is, what type expertise is needed, and how much time it takes. You may find after making the list, you just need to rearrange the tasks to get them all done. You may also find that you already need two people to help you, because there were more things being missed than you thought. Be sure to remember to stay in your skill pocket. You may know how to do many f not all the other tasks, but be sure your primary function and tasks are within your skill pocket. Let others do what they do best, so your business works as a well oiled machine. Week Ending Report: Okay, this week was slightly better, although I am still not seeing as much growth as I would like. I will keep you posted.

Increase Your Network to Increase Your Business To increase your network you need to do a few specific things: 1. Identify all of your different networks. Too often we believe we only have one circle of influence, as it turns out most people have between three and seven different circles of influence. You need to identify yours and give them labels or names. 2. Have a clear understanding of your customers/clients. Identify what/who your potential leads are, what they like, what they spend their money and time on, what they are missing, and what they are having trouble with. 3. When you figure out where they spend their time, join the groups, clubs, or places they go to for information on the topic you are looking at selling, servicing, or offering assistance with. 4. Make new connections, new contacts, and new network leads. Most importantly, make new friends. (People do not care about how much you know, until they know how much you care). 6. This allows for "Soft Introductions" to your product or service. Listen to find out why this is so important. This information works with all types of business. Most business vehicles work most smoothly when networks of people are talking about them. If you are involved in trying to grow a network for your network marketing business and are interested in making it as easy as possible to grow quickly check out the network fundamental education training membership at aaronjarrels.com Week Ending Successes and Failures This week as well as the past 4 weeks are slipping a touch. Except for the crazy one day anomaly in Google Analytics on March 22 that showed a 2600% increase in organic traffic from the word moon. On March 22 I was in the number 3 position on Google for the word moon. Being in the top three positions for the keyword you want would mean a substantial increase in traffic to your website. Be sure to leave me a message on my Grow an Online Business Facebook Group or visit my website at Broken Moon Media

In part three of this three part series on how to increase business revenue, we discuss the process of increasing customers. It may sound obvious right? but all to often we forget to go after new customers by asking our existing customers to bring us new clients or customers. All too often we thing standard advertising is the only way to attract new customers. There are alternative ways to pay for advertising besides just paying for google ads or social media ads. Take a hard look at who your customer base is and ask yourself where are they spending time? Who is an influencer in their circle? Who might they listen to? You may be able to get an influencer to share your product or service for only a free sample and an affiliate link. That way you are only paying for the customers that they send to you not just for them mentioning your business or service. In the previous episodes we discussed the other ways to increase business revenue by making hard choices that you can act on, but this week it is much easier, you just need to decide where you are going to spend your advertising budget, and what that budget is going to include. We will take a look at how our website business is doing after taking off three weeks to allow google to settle after trimming down the keywords my website was showing up in search for. The average search placement is creeping up and so is my CTR. I hope to have good news to share next week. Until then come see the new face of Broken Moon Media and please check out the Facebook Group Grow and Online Business where we discuss all the tips, techniques, and advice you need to build an online business for yourself.

This is the second part in a three part series on how to increase your business revenue. This episode we discuss and dive into the concept of selling more frequently by using subscriptions. Customers often forget to buy your product or service. Give them the opportunity to receive your product or service every day, week, month, quarter or however often you sell your things. People will appreciate not having to remember. Be sure to listen to the other two episodes to find out more ways to increase your business revenue. As for the weekly business review, we are giving the website and google a few weeks to settle after the last algorithm change. Like always please share this with your friends, like, and subscribe! Thanks. Visit the website for more at Broken Moon Media and join our Facebook Group

Sell More Frequently This is the second part in a three part series on how to increase your business revenue. This episode we discuss and dive into the concept of trying to sell more frequently by using subscriptions. Customers often forget to buy your product or service. Give them the opportunity to receive your product or service every day, week, month, quarter or however often you sell your things. People will appreciate not having to remember.  Be sure to listen to the other two episodes to find out more ways to increase your business revenue. As for the weekly business review, we are giving the website and google a few weeks to settle after the last algorithm change. Like always please share this with your friends, like, and subscribe!  Weekly Review Just like last week we are taking a break from checking on how the business is doing on Google. There are a few reasons we are not checking for a short while. First, it is not helpful to over work and analyze every little thing every day on your website and its performance, so give it a rest. Second, if you are too stressed watching every little thing that happens to your website and tweak everyday, you will misread some of the information and feedback you are getting. Plus it is not good for your mental wellbeing to be so caught up in the details all the time. It will stop your creative flow and hinder your ability to write articles, make content and be of value to your customers and clients. Last, It gets tiring staying on top of too many things at once. Plus, things are not moving that quickly anymore, it is beginning to mature online, so changes will be slower. I do not like saying nothing or not much different... I will keep you posted on the changes that happened since last time soon. Thanks Visit the website for more at Broken Moon Media and join our Facebook Group

This is the first part in a three part series on how to increase your business revenue. This episode we discuss and dive into the concept of charging more money or increasing the sale. Customers like to pay more for things they want. They only like discounts on things they do not want but feel they need. So if you are selling something (your product or service) that is something that people want, you can charge more for it, or give them additional ways to spend more with you on accessories, add-ons, or upgrades. Be sure to listen to the next two episodes to find out more ways to increase your business revenue. As for the weekly business review, we are giving the website and google a few weeks to settle after the last algorithm change. Like always please share this with your friends, like, and subscribe! Thanks. Visit the website for more at Broken Moon Media and join our Facebook Group

Customers like to pay more for things they want. They only like discounts on things they do not want but feel they need. So if you are selling something (your product or service) that is something that people want

This episode covers the importance of branding your business. You should spend an appropriate amount of time figuring out what the message is you want to portray to anyone who sees your brand, logo, or marketing that do not know who you are. The font you choose, tells the reader something about you as does your choice of colors. Take a few minutes to look at the logos of the top companies in the world, as well as those of your competition, see which has the strongest appeal, and be sure yours is at least as good or better, (more on point with the message) For more on this topic be sure to read this article: Branding and Why it is Important. This week was another win, although the numbers were down just a bit. Oh! and please let me know what you know about how to crack the algorithm on Pinterest. I have been struggling with it for months now and have not figured out how to get any real traction with any of my pins. Be sure to join the conversation in our Facebook Group.

The font you choose, tells the reader something about you as does your choice of colors. Take a few minutes to look at the logos of the top companies in the world, as well as those of your competition,

There is an enormous value in giving away small surprises. A small surprise can be something as simple as having your shipping upgraded for free overnight shipping. It can be something as thoughtful as a handwritten thank you note on the packing slip. Even placing a free sticker of your brand inside the package can go a long way toward fostering the relationship between you and your customer. Because of surprise reciprocity, customers will be so impressed with and happy about being surprised, they will feel almost indebted to you and fill in an online review, share with a friend how great your company is, or even continue ordering from you. Repeat customers are made by making customers happy, and a nice little surprise can do just the trick. Be sure you try to surprise your customers. Last week in business: Google is continuing to trim down the keywords my website ranks for. The traffic is down, but the quality of the customers seems a little bit higher. The people who land on the articles are taking the time to read them. But that brings me to my plan for next week. I need to add calls to action on each page and at the beginning of each article. I noticed that while the organic traffic is coming to the website, they are not necessarily going any deeper into the site. My goal is to get them to give me their email, and I do not have good enough offerings or calls to action to convince them to sign up for my email list. That is what I will be working on this week. Check out the changes to the website here Broken Moon Media Please come visit the Grow an Online Business Facebook Group and drop me a comment on the Tune-in Tuesday of this week's episode, or PM me and let me know what else you would like to hear me go over on the podcast. If you are interested in being interviewed as a business owner, let me know that as well.

If you want to foster the relationship with your customers, give them a reason to fall a little in love with you, surprise them with a little something.

This week we talk about how and why you may want to play the devil's advocate with your customers. Research shows that doing so makes them not just more comfortable, but also more convinced in their decision to buy your product or service. When people must defend their decision, they often dig deep into their position in a defensive manner. This works to your benefit by allowing you to "attack" your own product or service and have them defend it. We also looked at the marketing moves we made this week, what worked, and what didn't do much. We are still trying to make movement on Pinterest, and this week we are going to attempt to use emotional grabbing pictures in an effort to showcase the benefits rather than the features. Thanks for all of your continued support. Check out our Facebook Group Page for some exclusive content.

Learn to Play The Devil's Advocate This week we talk about how and why you may want to play the devil's advocate with your customers. Research shows that doing so makes them not just more comfortable, but also more convinced in their decision to buy your product or service. When people must defend their decision, they often dig deep into their position in a defensive manner. This works to your benefit by allowing you to "attack" your own product or service and have them defend it. We also looked at the marketing moves we made this week, what worked, and what didn't do much. We are still trying to make movement on Pinterest, and this week we are going to attempt to use emotional grabbing pictures in an effort to showcase the benefits rather than the features. Thanks for all of your continued support. Check out our Facebook Group Page for some exclusive content. Listen to other episodes HERE